X, formerly Twitter, installed a lit up sign atop its HQ, not everyone is thrilled

X, the company formerly known as Twitter, debuted a new sign atop its headquarters in San Francisco Friday night by blasting lights illuminating the X logo.

Christopher Beale, a journalist, producer and audio engineer with KQED, lives across the street from the building and said he saw construction on the building throughout the week and on the rooftop, but was not expecting the bright lights.

"Around 11 last night they had it at full blast, strobing, and it lit this entire area up like it was daylight," Beale told KTVU.

Subscribe to KTVU's YouTube channel:
https://www.youtube.com/channel/UCVhtkN7-c8mA8GXEoxS4YQw?sub_confirmation=1

KTVU delivers the best in-depth reports, interviews and breaking news coverage in the San Francisco Bay Area and California

Watch KTVU's newscasts on https://www.ktvu.com/live

Download KTVU's news and weather apps for free at https://www.ktvu.com/mobile-apps

Subscribe to KTVU's newsletter at https://www.ktvu.com/newsletters

Follow KTVU on Facebook: https://www.facebook.com/ktvu

Follow KTVU on Twitter: https://twitter.com/KTVU

Follow KTVU on Instagram: https://www.instagram.com/ktvu2/