Elon Musk's rebranding of Twitter to X comes at the same time as he desperately tries to essentially blackmail advertisers into remaining on the platform with threats for sales. John Iadarola and Sen. Nina Turner break it down on The Damage Report.
Read more here:
Twitter tried to goad businesses into buying more ads so they can stay verified - https://www.theverge.com/2023/7/26/23808331/twitter-x-ads-advertising-incentives-verification-brands
"According to a report by The Wall Street Journal, Twitter (now called X) started offering some advertisers in the US and UK a 50 percent discount on video ads running beside trending topics under the platform’s “Explore” tab earlier this week, “among other discounts.”
The offer is timed around the Women’s World Cup but also conveniently ends on July 31st — a week prior to another change to Twitter’s ad policy. Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.
X/Twitter CEO Linda Yaccarino will be on stage at this year’s Code Conference to discuss Twitter’s transformation into X, working alongside Elon Musk, and courting advertisers to the platform. Apply to attend Code here."
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Read more here:
Twitter tried to goad businesses into buying more ads so they can stay verified - https://www.theverge.com/2023/7/26/23808331/twitter-x-ads-advertising-incentives-verification-brands
"According to a report by The Wall Street Journal, Twitter (now called X) started offering some advertisers in the US and UK a 50 percent discount on video ads running beside trending topics under the platform’s “Explore” tab earlier this week, “among other discounts.”
The offer is timed around the Women’s World Cup but also conveniently ends on July 31st — a week prior to another change to Twitter’s ad policy. Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.
X/Twitter CEO Linda Yaccarino will be on stage at this year’s Code Conference to discuss Twitter’s transformation into X, working alongside Elon Musk, and courting advertisers to the platform. Apply to attend Code here."
**
Become a TDR YouTube Member: http://www.youtube.com/thedamagereport/join
Follow The Damage Report on Facebook: https://www.facebook.com/TheDamageReportTYT/
Help build the Home of the Progressives http://tyt.com/JOIN
Subscribe to The Damage Report YouTube channel: https://www.youtube.com/thedamagereport?sub_confirmation=1
Follow The Damage Report on TikTok: https://www.tiktok.com/@thedamagereport?lang=en
Follow The Damage Report on Instagram: http://www.instagram.com/thedamagereport/
Follow The Damage Report on Twitter: https://twitter.com/TheDamageReport
#TheDamageReport #JohnIadarola #TheYoungTurks