Perpetual Traffic

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Perpetual Traffic
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
https://www.tiereleven.com/
5 Reasons Why You Should Be Hiring in South America

Ralph and Kasim take us deep into the transformative power of global talent acquisition. They explore how leveraging international talent not only brings cost efficiencies but also elevates businesses by introducing diverse perspectives and skill sets. From the bustling economies of South America to the tech-savvy regions of Eastern Europe, the duo shares their experiences and strategies for building world-class teams beyond borders. This conversation lights the way for businesses to thrive in a competitive marketplace by gathering the best talent, regardless of geographical boundaries, making a compelling case for the strategic and ethical dimensions of global hiring practices.

Chapters:

  • 00:00:00 - Kickoff: Introductions & Light-hearted Start
  • 00:00:55 - Evolution: From Agency Owner to Global Talent Scout
  • 00:02:31 - Discovering Talent: The Argentine Advantage
  • 00:04:18 - Global Talent: Unlocking Business Growth & Innovation
  • 00:10:58 - Why Latin America? Exploring Regional Opportunities
  • 00:13:05 - Cost-Effectiveness: The Economics of International Hiring
  • 00:14:57 - Excellence in Hiring: Attracting the World’s Best
  • 00:16:41 - Life-Changing Wages: Impact on Global Teams
  • 00:18:30 - Global Hiring: Gaining a Competitive Edge
  • 00:20:20 - Salary Strategy: The Ripple Effect in Emerging Markets
  • 00:23:50 - Communication is Key: Embracing Radical Candor
  • 00:24:34 - Wrap-Up: Final Thoughts & Actionable Insights

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/5-reasons-why-you-should-be-hiring-in-south-america
Tue, 05 Mar 2024 04:00:00 -0500
Off-The-Record: Marketers Unleashed

Today we are jumping into the uncharted waters of pre-record content, revealing the candid, unfiltered moments that usually remain behind the scenes. From laugh-out-loud bloopers to insightful marketing strategies that didn't make the regular broadcast, this episode is a treasure trove of raw wisdom and entertainment. Featuring insights from marketing luminaries like Kobi Topaz, Alisha Conlin-Heard, and Perry Marshall, we explore everything from the importance of content repurposing to innovative approaches to digital marketing. This blend of humor, candid discussions, and actionable marketing advice offers listeners a rare peek into the lighter side of marketing mastery, making it a must-listen for anyone looking to deepen their understanding of the field while being thoroughly entertained.

Chapters:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/off-the-record-marketers-unleashed
Fri, 01 Mar 2024 04:00:00 -0500
How to Build Create Crack-like Offers To 2x-10x Your Leads with Alisha Conlin-Hurd

Alisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what you put in front of someone to persuade and motivate them to take the next step with your business. 

​Alisha emphasizes the need for a series of micro-yeses throughout the buyer's journey and highlights the three core offers in a funnel: the authority beacon, the lead generation offer, and the sales offer. She provides examples of how she has optimized offers for different clients, including a luxury home builder, a finance company, and a home care provider. Alisha also emphasizes the importance of research, strategy, and execution in creating successful offers and shares her perspective on failure and learning from it in marketing. So, grab your headphones and get ready for a Persuasion Experience that will leave you craving for more!

Chapters:

  • 00:00:00 - Welcome to the Journey: Meet Alisha Conlin-Hurd!
  • 0006:46 - Marketing Dynasties: The Secret Sauce
  • 00:07:04 - Persuasion: The Heart of Marketing
  • 00:08:00 - Decoding Offers: What Makes Them Tick?
  • 00:10:20 - Sales Meets Marketing: A Symbiotic Dance
  • 00:11:20 - Content's Reign in the Marketing Kingdom
  • 00:13:27 - Lead Quality: The Marketing Gold Standard
  • 00:15:39 - Offers: The Lead Gen Catalysts
  • 00:17:00 - Micro-Yeses: Marketing's Small Wins
  • 00:33:20 - Market Mastery: Know Your Arena
  • 00:36:46 - Lead Nurturing: The Growth Formula
  • 00:41:47 - Test, Learn, Iterate: The Marketing Mantra
  • 00:43:20 - Patience: The Marketer's Virtue
  • 00:45:41 - Evergreen Offers: The Eternal Flame
  • 00:49:51 - Connect: The Essence of Marketing

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us...

https://kasimaslam.com/how-to-build-create-crack-like-offers-to-2x-10x-your-leads-with-alisha-conlin-hurd
Tue, 27 Feb 2024 04:00:00 -0500
(Replay) The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien

Join Ralph and Kasim as they look back on a memorable episode with Jason Fladlien. He joins them to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.

Chapters:

  • 00:00:00 - Welcome: Unveiling the Secrets of Persuasion with Jason Fladlien
  • 00:03:11 - Mastering the Craft of Persuasion and Sales
  • 00:04:05 - Key to Selling: Understanding Who You're Talking To
  • 00:07:12 - Why Repelling the Wrong Audience Boosts Sales
  • 00:09:29 - Decision Making Through the Lens of Persuasion
  • 00:11:32 - Tailoring Messages to Market Needs and Desires
  • 00:13:53 - Direct Communication: Cutting Through the Noise
  • 00:20:53 - Aligning Messages with Your Audience's Core Values
  • 00:24:24 - Crafting Unique Conversations for Impact
  • 00:26:23 - Overcoming Business Hurdles with Insight
  • 00:28:59 - Crafting Stories that Address and Overcome Objections
  • 00:32:54 - Embracing and Communicating Your Limitations
  • 00:34:42 - Conquering the Fear of Selling: A How-To
  • 00:36:44 - Jason Fladlien's Webinar Formula Unpacked
  • 00:42:59 - The Role of Value in Effective Selling
  • 00:46:47 - How Masterminds Catalyze Business Growth
  • 00:48:00 - Wrapping Up: The Lifelong Journey of Learning and Persuasion

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

https://kasimaslam.com/replay-the-should-you-buy-this-product-or-not-webinar-framework-with-jason-fladlien
Fri, 23 Feb 2024 04:00:00 -0500
3 Major ecommerce Trends That Will Shape Your Marketing in 2024

Ralph and Kasim share their insights on how the digital marketing world has changed over the years, from the complex and competitive game of generating traffic to the more strategic and impactful challenge of managing and converting this traffic. They discuss how the skills and mindset required for successful marketing have evolved, and how marketers can leverage their creativity and business savvy to deliver value to their clients and customers. This episode is a must-listen for anyone who wants to understand the current and future trends of digital marketing and how to adapt to them.

Chapters:

  • 00:00:00 - Kickoff: The Evolution of E-commerce Marketing
  • 00:06:35 - Icons of Innovation: Insights from Gary Vee and Casey Neistat
  • 00:07:56 - Newsjacking: A Modern Twist on Marketing
  • 00:09:03 - Engaging Audiences: Gamification in Learning
  • 00:12:51 - Looking Ahead: The Next Frontier in E-commerce & Marketing
  • 00:13:59 - From Traffic to Tribes: Prioritizing Community
  • 00:19:45 - The Community Effect: Transforming E-commerce Dynamics
  • 00:31:28 - Navigating the Future: Predictions on Digital Tracking
  • 00:37:25 - Wrapping Up: Connect with Ralph and Kasim

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/3-major-ecommerce-trends-that-will-shape-your-marketing-in-2024
Tue, 20 Feb 2024 04:00:00 -0500
Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu

We continue our collaboration with the marketing gurus Neil Patel and Eric Sue of Marketing School. Join us as we dive deep into the murky waters of marketing attribution, data accuracy, and strategy effectiveness. We challenge the status quo and share our insights on how to run a successful agency, how to use AI tools to your advantage, and how to master the full-funnel marketing approach. You’ll learn about the 7-11-4 rule, the traps of data collection, and the best practices for digital marketing in a time of data privacy. Don’t miss this episode if you want to level up your marketing game!

Chapters:

  • 00:00:00 - Buckle Up: How to Navigate the Marketing Maze of Attribution
  • 00:02:52 - Data Dilemma: How to Achieve Attribution Accuracy Amidst the Noise
  • 00:05:46 - Level Up: Marketing Strategies for the Digital Savvy
  • 00:09:29 - AI Demystified: The Truth and the Hype of AI in Marketing
  • 00:15:51 - AI Empowered: The Ultimate Guide to Next-Level Marketing
  • 00:18:42 - AI Disrupted: How AI is Changing the Game of Business and Innovation
  • 00:21:36 - Social Media Magic: How to Boost Your Business Visibility Online
  • 00:22:37 - SEO Reinvented: The Rise and the Promise of Programmatic SEO
  • 00:24:54 - Impact Amplified: How to Leverage In-App Advertising for Your Business
  • 00:27:09 - Leadership Matters: How to Lead Your Business and Marketing to Success
  • 00:36:43 - The Future is Now: How to Prepare for the Next Wave of Marketing

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/why-attribution-is-gonna-get-worse-agencies-sucking-and-the-7-11-4-rule-with-neil-patel-eric-siu
Fri, 16 Feb 2024 04:00:00 -0500
The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu

Today we witness an unprecedented meeting of minds as leaders from Perpetual Traffic and Marketing School, Ralph Burns, Eric Sue, Neil Patel, and Kasim Aslam, come together for a comprehensive discussion on the future of digital marketing. This episode transcends the typical discourse, venturing into the depths of marketing strategy evolution, where the boundaries between performance marketing and brand development begin to merge into innovative new practices. The quartet  explores the multifaceted nature of SEO, content strategy, and the digital agency ecosystem, offering nuanced insights into adapting to algorithm changes, optimizing content to engage the desired audience, and converting challenges into opportunities for strategic growth. This conversation serves as an invaluable resource for professionals within the digital marketing sphere, from agency veterans to emerging marketers. It's a strategic guide illuminated by the expertise and humor of its participants, promising to both educate and inspire listeners towards actionable innovation in their marketing endeavors. Join us for this masterclass episode that not only aims to inform but also to invigorate your marketing approach with fresh perspectives and expert guidance.

Chapters:

  • 00:00:00 - Kickoff: Unveiling the Digital Marketing Titans' Summit
  • 00:01:51 - Peering into Tomorrow: Redefining Marketing Agencies
  • 00:03:04 - The Titans Converge: A Groundbreaking Podcast Fusion
  • 00:07:15 - Agency Evolution: Navigating Through Digital Transformations
  • 00:13:35 - Forecasting Value: Agencies' Role in the Next Digital Decade
  • 00:18:39 - Tech's Tectonic Shifts: Revolutionizing Marketing Strategies
  • 00:23:55 - Competitive Edge: Mastering the Market's Maze
  • 00:25:50 - The Podcast Purchase Path: A Tale of Tactical Acquisition
  • 00:26:37 - Deal Dynamics: The Fine Art of Negotiation Unveiled
  • 00:28:57 - Amplifying Influence: Podcasting's Pivotal Role in Modern Business
  • 00:34:35 - AI's Creative Canvas: Transforming Content Generation
  • 00:41:12 - Branding vs. SEO: Charting the Course Towards Holistic Performance
  • 00:47:16 - United We Stand: The Unstoppable Force of Marketing Collaboration

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/the-future-of-agencies-podcasting-and-content-marketing-with-google-sge-with-neil-patel-eric-siu
Tue, 13 Feb 2024 04:00:00 -0500
Mastering the 3 Key Pillars for Digital Marketing Success in 2024

Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer. They also share some of the coolest tools that they use to spy on their competitors and generate awesome ideas, especially for short-form video content. You’ll learn how to combine the timeless principles of marketing with the latest technology and a touch of humor, to create ads that rock.

Chapters:

  • 00:00:00 Unveiling the Magic: A Fresh Take on Marketing Basics - Ralph and Kasim kickstart the journey into redefining marketing fundamentals.
  • 00:01:09 Podcast Panorama: Standing Out in the Marketing Mix - A look at what distinguishes "Perpetual Traffic" in the marketing podcast landscape.
  • 00:02:44 Core Concepts Uncovered: The True Power of Marketing Basics - Delving into why mastering the basics is crucial for innovative marketing.
  • 00:04:01 Foreplay.co: The Marketer's New Edge - Introduction of a game-changing tool for spying on competitors and sparking creative ideas.
  • 00:08:37 Crafting Call-Out Ads That Convert - Strategies for creating compelling ads that grab and hold attention.
  • 00:18:30 Echoes of the Market: Listening to Your Customers - The importance of tuning into customer feedback to shape marketing strategies.
  • 00:19:08 Sales Calls as Research Tools - Utilizing sales conversations as a treasure trove for market insights.
  • 00:20:34 Deep Dive into Effective Call-Out Ads - Exploring the nuances of call-out ads that resonate with audiences.
  • 00:23:12 Social Media Mastery: Beyond Likes and Shares - Leveraging social media for impactful marketing engagements.
  • 00:24:01 The Craft of Content Creation - Strategies for developing content that captivates and engages.
  • 00:27:17 AI in Marketing: The Future Is Here - How AI tools are revolutionizing marketing strategies and execution.
  • 00:28:33 Doubling Down on What Works - The significance of focusing on effective strategies for long-term success.
  • 00:32:58 Conclusion: Key Takeaways on Elevating Your Marketing - Wrapping up with essential insights for integrating classic marketing principles with cutting-edge technologies.

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

https://kasimaslam.com/mastering-the-3-key-pillars-for-digital-marketing-success-in-2024
Fri, 09 Feb 2024 04:00:00 -0500
AI: The Future Is More Predictable Than You Think with Perry Marshall

What if you could peek into the future and see how technology will shape the world of marketing? What if you could learn the secrets of how to thrive in an AI-driven world? That’s what Perry Marshall, the marketing genius and author of 80/20 Sales and Marketing, offers in this episode of the Perpetual Traffic podcast. Perry joins us to share his insights on how AI is transforming the digital marketing space, and how to ask the right questions to stay ahead of the curve. He also explains the Lindy Effect, a powerful concept that helps you predict the longevity and relevance of your business ideas. Whether you are a marketer, an entrepreneur, or a curious listener, this episode will blow your mind with Perry’s vision of the future, and equip you with the tools and strategies to succeed in the age of AI. Listen and learn how Perry Marshall’s crystal ball can help you master AI, marketing, and the future.

Chapters:

  • 00:00:00 Introduction: Setting the Stage with Perry Marshall
  • 00:07:54 AI's Game Changer: Transforming Digital Marketing
  • 00:08:46 Next-Gen Visuals: AI's Revolution in Photography and Mapping
  • 00:10:40 Exploring the Lindy Effect: Time-Tested Success Principles
  • 00:12:45 AI Anxiety: Addressing Job Replacement Fears
  • 00:15:15 AI as a Problem Solver: Enhancing Human Capability
  • 00:17:45 The Road Ahead: AI and the Future of Transportation
  • 00:19:54 AI in the Workplace: Redefining Professional Landscapes
  • 00:23:37 Digital Trust: Building Confidence in the Age of AI
  • 00:28:25 Beyond the Screen: Valuing Real-World Connections
  • 00:30:04 Digital Divide: Addressing Inequality in the Tech Era
  • 00:32:12 What's Next for AI: Looking into the Crystal Ball
  • 00:35:18 Wrapping Up: How to Embrace AI's Potential for the Future

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/ai-the-future-is-more-predictable-than-you-think-with-perry-marshall
Tue, 06 Feb 2024 04:00:00 -0500
Enemies No More: Using Google and Meta Together for 10x Returns - Part 2

How do you measure the impact of your digital marketing efforts? That's the question that Ralph and Kasim tackle in this episode, where they continue their discussion about attribution. They reveal the hidden pitfalls of data tracking, the dynamic nature of advertising platforms, and the essential role of full-funnel marketing strategies. The episode also emphasizes the importance of being flexible and agile in the digital arena, providing useful tips and tricks for marketers who want to thrive in this competitive space.

Chapters:

  • 00:00:00 - Welcome: How to Master Digital Marketing and Attribution
  • 00:03:03 - The Big Question: How Do You Track Your Marketing Results?
  • 00:05:18 - Case Studies: What Works and What Doesn't in Attribution
  • 00:07:20 - Deep Dive: Unraveling the Mysteries of Attribution
  • 00:09:58 - Recap: The Main Points from the Attribution Talk
  • 00:22:22 - Tech Talk: How Regulations Affect Your Marketing Strategy
  • 00:24:41 - Google's Match Rate: How to Interpret and Improve It
  • 00:27:33 - Cambridge Analytica: What We Can Learn from the Controversy
  • 00:29:57 - Future Focus: How to Stay Relevant in the Digital World
  • 00:31:05 - Multi-Channel Marketing: How to Reach Your Customers Where They Are
  • 00:38:02 - Non-Conversion Campaigns: How to Boost Your Brand and Engagement
  • 00:43:06 - Media Buyers: How to Upgrade Your Skills and Value
  • 00:48:23 - Brand Awareness: How to Measure and Increase It
  • 00:50:50 - Reality Check: The State of Digital Marketing in 2024

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/enemies-no-more-using-google-and-meta-together-for-10x-returns-part-2
Fri, 02 Feb 2024 04:00:00 -0500
Enemies No More: Using Google and Meta Together for 10x Returns

What if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platforms. They expose the flaws and limitations of attribution software, meta platforms, and 30-day advertising cycles. You’ll learn how to think beyond the standard sales funnel, embrace the complexity and diversity of the advertising spectrum, and appreciate the power and influence of impression-based advertising. This is part one of a two-part series that will challenge your assumptions, expand your perspective, and inspire you to adopt a more holistic and nuanced approach to evaluating your marketing success.

Chapters:

  • 00:00:00 - Introduction: Setting the Stage for Marketing Insights
  • 00:04:00 - Welcome to Perpetual Traffic: Decoding Attribution Across Digital Platforms
  • 00:06:53 - Sales Attribution Complexity: A Closer Look
  • 00:09:47 - Rethinking Traffic Strategies in Current Marketing Trends
  • 00:11:44 - Dissecting the Standard Sales Funnel
  • 00:13:37 - Advertising Spectrum: Exploring its Breadth
  • 00:15:47 - Navigating the Complexities of Sales Attribution
  • 00:18:52 - Visualizing Real Client Data: Overlapping Conversion Insights
  • 00:20:12 - Dilemma of Meta Platforms: A Critical Analysis
  • 00:21:45 - Debunking 30-Day Advertising Cycle Myths
  • 00:23:35 - The Popcorn Analogy: Rethinking Advertising Cycles
  • 00:26:05 - Unmasking the Illusion of Complete Marketing Visibility
  • 00:29:31 - Exploring Potential Solutions to Attribution Challenges
  • 00:30:40 - Final Thoughts and Anticipation for the Next Discussion

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/enemies-no-more-using-google-and-meta-together-for-10x-returns
Tue, 30 Jan 2024 04:00:00 -0500
The 13 Tools Every Digital Marketer Cannot Live Without

Ralph and Kasim take a deep dive into the evolving landscape of digital marketing, offering a treasure trove of knowledge gleaned from recent mastermind events. They explore an array of cutting-edge tools shaping the industry: from KNO Commerce and Shopper Approved for capturing post-purchase insights, to Metricool's comprehensive approach to social media management. They also touch on Canva's innovative design solutions, including its AI assistant and brand kit creator, as well as HeyGen and Synthesia.io's prowess in AI-driven video creation. Focusing on e-commerce, Ralph and Kasim discuss the indispensability of tools like SmartScout for Amazon sellers, and the impact of Opus.pro and video.ai in the realm of video marketing. They also dive into Descript’s revolutionary approach to video editing through transcript modification. Additionally, the episode highlights the significance of Designer.io in creating compelling lead magnets and ebooks, and Repurpose.io’s effectiveness in streamlining content syndication across various platforms.

Chapters:

  • 00:00:00 - Kick-off: Ralph & Kasim on Recent Mastermind Insights
  • 00:03:25 - Tool Exploration: Deep Dive into Post-Purchase Surveys
  • 00:11:13 - Lead Generation Talk: Unpacking Leadsy & High Level Strategies
  • 00:13:29 - Metrics Mastery: A Close Look at Metricool & HubSpot
  • 00:15:35 - Design Revolution: Revisiting Canva's Capabilities & the Wonders of Canva’s AI Assistant
  • 00:18:47 - Video Content & AI: Introducing HeyGen for AI Video Creation
  • 00:21:27 - E-commerce Innovation: SmartScout for Amazon Sellers
  • 00:22:53 - Multimedia Tools: The Flexibility of Opus and Video.ai
  • 00:28:54 - Content Strategy: Simplifying Repurposing with Designer
  • 00:32:07 - Amplifying Reach: Mastering Content Syndication

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

https://kasimaslam.com/the-13-tools-every-digital-marketer-cannot-live-without
Fri, 26 Jan 2024 04:00:00 -0500
Pin It to Win It: Revolutionizing E-Commerce with Pinterest with Lauren Petrullo

You, the Perpetual Traffic listeners, are invited to explore the often-overlooked potential of Pinterest in the realm of digital marketing and e-commerce. Our expert guest, Lauren Petrullo, brings a fresh perspective to the table, challenging common misconceptions about Pinterest and illuminating its role as a dynamic and influential platform in the business world. In this eye-opening discussion, Lauren explains the common misconception of Pinterest as merely a personal hobby platform. She articulates its transformative role as a strategic tool for e-commerce traffic generation. Emphasizing the platform's affluent user base, with a significant portion earning over $100k annually, Lauren underscores why Pinterest should be a focal point in digital marketing strategies. You’ll also learn the unique advantage of Pinterest content being indexed by Google, enhancing a brand's online presence and SEO. Lauren shares practical tips on strategic pinning and leveraging keyword-rich content to maximize reach and engagement.

Chapters:

  • 00:00:00 - Vegas Tales: Insights from the Conference Scene with Kasim Aslam and Lauren Petrullo
  • 00:04:18 - Entering Pinterest's Marketing Arena
  • 00:06:40 - Revealing Pinterest's Untapped Marketing Potential
  • 00:10:46 - Demographic Deep Dive: Understanding Pinterest's Audience
  • 00:15:55 - Pinterest: Blending Search Engine and Social Media Dynamics
  • 00:17:56 - Comparing Organic and Paid Traffic Approaches on Pinterest
  • 00:19:35 - Middle Funnel Magic: Mastering Pinterest Traffic
  • 00:22:16 - Masterclass in Pinterest: Strategies Unveiled
  • 00:24:16 - The Proven Pinterest Success Formula
  • 00:26:10 - Future Trends: AI in Pinterest's Visual Search
  • 00:27:03 - Smart Strategies: Repurposing Content for Pinterest
  • 00:32:30 - Trendspotting with Pinterest Predicts
  • 00:39:05 - Agency Insights: Merging Marketing with Sales for Pinterest
  • 00:40:55 - Conclusion: Key Takeaways on Pinterest's Marketing Power

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/pin-it-to-win-it-revolutionizing-e-commerce-with-pinterest-with-lauren-petrullo
Tue, 23 Jan 2024 04:00:00 -0500
How the Best Media Buyers Use the CCA Model on Meta for Explosive Business Growth

Today we’re featuring an episode from our VP of Marketing, Tom Meredith’s podcast, The Customer Acquisition Show. We’ll get into the dynamic world of Meta Ads. Tom, along with top media buyers, unravels the latest strategies that are making waves in digital marketing. They discuss the shift to a full-funnel approach, emphasizing the importance of building brand loyalty and engaging customers at various stages of their journey. The episode covers practical tips on ad hygiene, the effectiveness of Facebook forms post-iOS 14, and strategies for Black Friday campaigns, offering listeners valuable insights into the evolving landscape of digital advertising. Whether you're a seasoned marketer or new to the field, this episode provides fresh perspectives and actionable tips to enhance your Meta Ads campaigns.

Chapters:

  • 00:00:00 - Kickoff: Dive into the Dynamic World of Meta Ads on the Perpetual Traffic Podcast
  • 00:03:49 - Expert Insights: Ollie and Cameron Discuss the Evolution of Customer Acquisition
  • 00:05:47 - Full Funnel Mastery: Unpacking the Impact of Comprehensive Marketing Strategies
  • 00:15:57 - Perfecting Your Ads: The Critical Role of Ad Hygiene in Digital Marketing
  • 00:20:44 - Audience Building Tactics: Harnessing the Power of Facebook Forms in the Post-iOS 14 Era
  • 00:22:33 - Holiday Sales Strategies: Winning Approaches for Black Friday 2023 Campaigns
  • 00:27:42 - Consumer Insights: Delving into Consumer Behavior and Funnel Optimization
  • 00:37:16 - Wrap-Up: Recap and Key Takeaways for Boosting Your Meta Ads Campaigns

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/how-the-best-media-buyers-use-the-cca-model-on-meta-for-explosive-business-growth
Fri, 19 Jan 2024 04:00:00 -0500
Vegas! On Location - Traffic and Conversion Summit 2024

Ralph, Kasim, and Lauren bring the Traffic and Conversion Summit's excitement from Las Vegas to the perpetual audience. They recap the event's third day, including Ralph's impactful talk that captivated a full house. They delve into key summit takeaways, highlighting Lauren Petrullo's surprising perspectives on Pinterest for traffic generation and Christine Marie's insights on aligning marketing with customer and staff interviews. Throughout the episode, the trio emphasizes foundational marketing principles and the importance of customer research, mirroring the conference's focus.

Chapters:

  • 00:00:00 - Intro: Setting the Vegas Scene
  • 00:01:29 - Spotlight on Key Talks and Industry Leaders
  • 00:06:41 - Analyzing Conference Dynamics: What Could Be Better?
  • 00:08:31 - Why Marketing Conferences are Crucial for Growth
  • 00:10:28 - Top Insights: Transforming Digital Marketing Strategies
  • 00:14:51 - Research-Driven Advertising Approaches
  • 00:16:39 - Wrap-Up: Key Learnings from the Traffic and Conversion Summit

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/vegas-on-location-traffic-and-conversion-summit-2024
Tue, 16 Jan 2024 04:00:00 -0500
Beyond Buzzwords: AI's Crucial Role in Shaping Marketing Trends

Ralph and Kasim present to you this nugget-filled episode about the paradigm shift from traditional marketing to a content-centric approach, emphasizing the importance of creating compelling, relevant content. In these episode clips, they explore the intersection of AI-driven tools with marketing, highlighting the need for businesses to adapt and leverage these technologies to stay competitive. The conversations also touch on practical aspects, such as the efficiency of repurposing content across various platforms and the tactical use of AI in advertising platforms. This insightful nugget-packed episode offers a glimpse into the future of marketing, where AI's role is not just inevitable but essential, urging listeners to embrace this shift to remain relevant in a rapidly changing digital world.

Chapters:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/beyond-buzzwords-ais-crucial-role-in-shaping-marketing-trends
Fri, 12 Jan 2024 04:00:00 -0500
How to Unlock the Power of Meta’s Generative Creative Tools with Cameron Campbell

Ralph Burns and Kasim Aslam welcome Cameron Campbell, an expert in digital marketing and a testament to the power of perseverance and learning. Cameron talks about the art of digital creativity. He shares invaluable insights into optimizing ad designs for various platforms, emphasizing the importance of adaptability and aesthetic integrity. Cameron also gives insights into the innovative use of AI in advertising, revealing strategies for enhancing ad performance using proven copy as seed content.

Chapters:

  • 00:00:00 - Kickoff: Ralph Burns and Kasim Aslam introduce Cameron Campbell, a digital marketing virtuoso
  • 00:13:23 - AI Unveiled: Deep dive into the use of Generative AI in Meta's Ads Manager
  • 00:19:40 - Maximizing Efficiency: Discussing the effectiveness of adding varied features in digital advertising
  • 00:20:58 - Crafting Words with AI: Exploring the power and boundaries of generative copy in advertising
  • 00:23:03 - Media Buying Revolution: How AI is transforming the art of ad creative development
  • 00:25:40 - AI's Next Frontier: Envisioning the future role of AI in ad creation
  • 00:30:38 - Strategic Genius: The critical role of strategic thinking in the marketing landscape
  • 00:34:24 - AI & Creativity: Investigating the role of AI in generating creative ad content
  • 00:47:24 - Product Feeds Reimagined: Forecasting the impact of AI on product feed creatives

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/how-to-unlock-the-power-of-metas-generative-creative-tools-with-cameron-campbell
Tue, 09 Jan 2024 04:00:00 -0500
Google Vs. Meta: Which Ad Platform Should Take The Credit for the Sale?

Ralph and Kasim embark on a forward-thinking journey into the evolving sphere of digital marketing as the year 2024 approaches. They expertly navigate the collaborative strengths of Google and Meta ads, highlighting how the strategic use of these platforms in tandem can significantly amplify marketing outcomes. Additionally, the episode delves into the revolutionary influence of AI in shaping contemporary marketing strategies. Ralph and Kasim offer in-depth insights into why the integration of AI is indispensable for enhancing the effectiveness of marketing campaigns and securing a competitive edge in today's fast-paced digital marketplace.

Chapters:

00:00:00 - Kick-Off: Introduction and Preview of Traffic and Conversion Summit

00:07:15 - Exploring Opportunities: Joining the Driven Mastermind

00:08:20 - Industry Evolution: Tracing the Path of Digital Marketing

00:12:54 - AI Revolution: Its Impact on Digital Marketing Strategies

00:19:50 - Navigating Challenges: Addressing Attribution in Today’s Marketing Landscape

00:23:26 - Shifting Paradigms: New Trends in Media Buying and Digital Marketing

00:26:04 - Wrapping Up: Anticipation for the Upcoming Traffic and Conversion Summit

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/google-vs-meta-which-ad-platform-should-take-the-credit-for-the-sale
Fri, 05 Jan 2024 04:00:00 -0500
13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo

Ralph chats with Lauren Petrullo, the founder and CEO of Mongoose Media, a digital marketing agency that helps e-commerce and brick-and-mortar businesses grow their online presence and revenue. Lauren shares her top 13 tips for digital marketing success in 2024, covering topics such as email verification, BIMI records, conditional logic, meta events, QR codes, reel covers, Q5, and more. Lauren explains why these strategies are essential for optimizing your email deliverability, meta shop visibility, catalog health, and social media promotion. She also reveals some of the tools and resources she uses to implement these tactics and measure their results. Whether you’re an e-commerce store owner, a marketing director, or a business owner, you’ll find tons of valuable insights and actionable tips in this episode to take your digital marketing game to the next level in 2024.

Chapters:

  • 00:00:00 - Welcoming Lauren Petrullo to PT(Kasim called in "sick")
  • 00:03:07 - Revealing Our Contest Winner
  • 00:06:58 - Enhancing Email Impact: Discover why email verification is crucial for your strategy
  • 00:10:48 - Unlocking Email's Potential: Understanding BIMI Certification and its benefits
  • 00:14:32 - Smart Email Strategies: Using Conditional Logic to personalize your campaigns
  • 00:21:25 - Mastering Marketing Timing: Strategies for an effective Q5 and promotional calendars
  • 00:24:54 - 2024 Marketing Roadmap: Crafting a powerful promotional calendar
  • 00:27:14 - E-commerce Evolution: Adapting to changes in Meta Shops and Commerce Manager
  • 00:27:42 - Catalog Optimization: Tips for enhancing your e-commerce product catalog
  • 00:31:12 - Boosting Online Stores: The synergy of email verifications and shop setup.
  • 00:34:32 - Social Media Mastery: Making the most of Instagram Reels with eye-catching covers
  • 00:39:59 - Competitive Edge Fun: A light-hearted anecdote on outsmarting competitors
  • 00:43:20 - Wrapping Up: Final thoughts and staying connected

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/13-explosive-must-do-marketing-tips-for-2024-with-lauren-petrullo
Tue, 02 Jan 2024 04:00:00 -0500
Year End Wrap Up: Best Nuggets and Insights from Perpetual Traffic 2023

What were the most game-changing online marketing ideas of 2023? Find out in this special episode, where we recap the best moments from our conversations with leading experts in the field. You’ll hear how they leveraged real-time events, trends, and conversations to create moment-driven marketing campaigns that resonated with their audiences. You’ll also discover how they used data, analytics, and empathy to understand the customer’s needs, preferences, and behaviors better, and deliver personalized experiences that enhanced their brand loyalty and conversions. Whether you missed some episodes or want a refresher, this episode is a valuable resource for learning the latest and most effective online marketing strategies. Don’t miss this chance to catch up on the cutting-edge insights and best practices that shaped the digital marketing landscape in 2023.

Chapters:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/year-end-wrap-up-best-nuggets-and-insights-from-perpetual-traffic-2023
Fri, 29 Dec 2023 04:00:00 -0500
Shopify Success Unleashed: Mastering the 5-Step Formula with Scott Cunningham

Ralph and Kasim interview Scott Cunningham, one of the world’s leading Shopify experts and the founder and CEO of Social Lite and Merchant Mastery. Scott reveals his five-part formula for creating irresistible offers that grab attention, solve problems, build trust, and tip the scale in your favor. He shows you how to use the offer stack to create powerful hooks, function attributes, brand attributes, influence attributes, and transaction attributes that match your avatar’s needs and desires. He also shares some of his client success stories and how he helped them scale their Shopify stores using his offer stack method. No matter what you’re selling online, you’ll learn how to use Scott’s offer stack to boost your messaging, positioning, and conversions.

Chapters:

  • 00:00:00 - Welcoming Scott Cunningham to Perpetual Traffic
  • 00:03:23 - Understanding Your Market: A Key to E-commerce
  • 00:10:50 - Scott's Five-Part Offer Stack Formula for E-commerce Success
  • 00:12:06 - Crafting Compelling Hooks: The First Step in Customer Engagement
  • 00:19:28 - Exploring Brand Attributes: Building Your E-commerce Identity
  • 00:21:31 - Value vs Cost: Making the Right Choice for Your Business
  • 00:23:23 - Testing and Scaling: The Art of Growing Your E-commerce Store
  • 00:27:39 - Storytelling in E-commerce: Connecting with Your Customers
  • 00:30:52 - Success Story: Scaling from 5k to 100k with the Offer Stack Method
  • 00:42:44 - Enhancing Post-Sale Customer Experience for Long-Term Success
  • 00:46:51 - Closing Thoughts and Key Takeaways from Scott Cunningham

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/shopify-success-unleashed-mastering-the-5-step-formula-with-scott-cunningham
Tue, 26 Dec 2023 04:00:00 -0500
Unleashing AI Power in Marketing: Matt Wolfe's Top AI Tools Revealed

Ralph and Kasim welcome Matt Wolfe, founder of Future Tools and a renowned AI YouTube expert. Matt delves into his 15-year journey of content creation, exploring various tools and tactics before carving his niche in AI. He shares insights on leveraging AI tools like ChatGPT and Clod for generating creative ideas, summaries, and analogies for videos and presentations. Matt discusses top AI tools essential for marketers and addresses the challenges and opportunities presented by AI in the marketing realm. His transition from a content creator to an AI influencer provides invaluable lessons for those looking to integrate AI into their business strategies, offering a unique perspective for marketers and entrepreneurs on the cutting edge of digital marketing and technology.

Chapters:

  • 00:00:00 Welcome to Perpetual Traffic and Introduction of Matt Wolfe
  • 00:01:07 How Matt Wolfe Became an AI Expert and YouTube Star
  • 00:03:19 Haygen: A Tool to Create and Translate Videos with Your Voice and Face
  • 00:05:55 The Evolution and Future of AI Tools for Content Creation and Marketing
  • 00:09:47 Special Offer: Win a Free Ticket to Traffic and Conversion Summit
  • 00:12:16 Future Tools: How Matt Wolfe Built a Directory of AI Tools
  • 00:17:35 ChatGPT and Clod: Two Powerful AI Tools for Generating Ideas, Summaries, and More
  • 00:31:26 How Matt Wolfe Uses AI Tools to Create YouTube Videos and Presentations
  • 00:35:23 The Best AI Tools for Marketers and Entrepreneurs
  • 00:38:29 The Impact of AI on Content Quality, SEO, and Marketing Campaigns
  • 00:48:33 The Future of AI: Open Source Tools and Quantum Computing
  • 01:01:53 The Potential Risks and Benefits of Quantum Computing for AI
  • 01:04:49 The Future of AI: Predictions and Implications for Content and Marketing

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/unleashing-ai-power-in-marketing-matt-wolfes-top-ai-tools-revealed
Fri, 22 Dec 2023 04:00:00 -0500
7 Astonishing Digital Marketing Predictions for 2024

Ralph and Kasim reveal what’s in store for digital marketing in 2024. They talk about how paid media might collapse, how influencer marketing will dominate, and how branding and content creation will be crucial. They also explore the pros and cons of podcasting, and the impact of agency consolidation. Plus, they give you some handy tips and strategies to help you adapt and thrive in the changing digital marketing landscape and reach your company’s vision.

Chapters:

  • 00:00:00 - 7 Astonishing Digital Marketing Predictions for 2024
  • 00:01:06 - How to Use Bundling to Increase the Value of Your Content
  • 00:08:49 - Why Influencer Marketing Will Be More Effective and Popular in 2024
  • 00:19:38 - How Podcasts Can Help You Build Trust and Authority with Your Audience
  • 00:25:13 - How Agency Consolidation Will Affect the Digital Marketing Industry
  • 00:26:48 - How to Protect Your Business from Unreliable or Insolvent Agencies
  • 00:28:33 - How to Deal with Technical Issues and Glitches on Your Podcast
  • 00:35:39 - Why Info Marketing Will Become Obsolete and What to Do Instead
  • 00:39:03 - Conclusion and Key Takeaways

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/7-astonishing-digital-marketing-predictions-for-2024
Tue, 19 Dec 2023 04:00:00 -0500
Project Management 101: Tools, Processes, and Habits with Gray MacKenzie

Kasim chats with Gray McKenzie, the co-founder of Zenpilot, a company that helps agencies master project management. Gray reveals why project management is more than just software, and how to create effective processes and habits. He also shares how to set up your scorecard, track your client health, and deliver an awesome experience for your team and clients. Plus, he gives you the three secrets to project management success and how to avoid the most common mistakes.

Chapters:

  • 00:00:00 - Introduction and Welcome
  • 00:01:59 - How to Calculate the ROI of Project Management
  • 00:07:20 - How Zenpilot Evolved Over 10 Years
  • 00:19:08 - How to Measure and Improve Client Health
  • 00:24:42 - The Three Keys to Making Project Management Work Well
  • 00:26:19 - How to Use ClickUp and Teamwork for Project Management
  • 00:28:16 - How to Define Your Scorecard and Track Your Progress
  • 00:30:25 - How AI Can Enhance Project Management
  • 00:33:18 - How to Design Your Data Architecture for AI
  • 00:37:17 - How AI Can Automate Task Creation and Summary
  • 00:39:30 - How Gamification Can Motivate and Engage Your Team
  • 00:40:38 - How AI Can Optimize Capacity Management
  • 00:46:15 - How to Create Structure and Clarity for Your Team
  • 00:48:25 - How to Use Time Tracking for Capacity Management

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

Free Audit

https://kasimaslam.com/project-management-101-tools-processes-and-habits-with-gray-mackenzie
Fri, 15 Dec 2023 04:00:00 -0500
The Future of Digital Advertising in an AI World

Ralph and Kasim offer a deep dive into the expanding role of artificial intelligence in the business and marketing spheres. They explore the complex world of AI chatbots, dissecting how cutting-edge technologies and time-tested tactics can coexist and complement each other. They discuss elevating productivity through AI, its significant role in reshaping digital marketing strategies, and the overall transformative effect of AI on contemporary business models.

Chapters:

  • 00:00:00 - Opening: Unveiling AI's Role in Revolutionizing Advertising
  • 00:04:36 - AI's Transformative Impact on Modern Advertising Techniques
  • 00:06:54 - Delving into AI's Evolution and Its Prospective Future
  • 00:09:40 - Strategic Timing in AI Adoption for Maximum Impact
  • 00:18:38 - AI's Efficiency in Streamlining Task Management
  • 00:20:25 - Practical Applications of AI in Professional and Personal Arenas
  • 00:23:50 - Enhancing Workforce Efficiency Through AI Integration
  • 00:24:44 - Exploring the Emergent Field of Prompt Engineering in AI
  • 00:27:44 - AI's Progressive Influence on Business Processes and Operations
  • 00:34:17 - Leveraging AI for Innovative Content Creation and Digital Marketing
  • 00:43:03 - Navigating the Complex Landscape of AI Tool Expansion
  • 00:47:22 - Envisioning the Next Phase in AI Development: Agents and Beyond
  • 00:49:44 - AI's Role in Reshaping Job Functions and Business Structures

LINKS AND RESOURCES:

https://kasimaslam.com/the-future-of-digital-advertising-in-an-ai-world
Tue, 12 Dec 2023 04:00:00 -0500
Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG)

Ralph and Kasim guest star on Marketing Against The Grain, offering a deep dive into the forefront of 2024's digital marketing landscape. They expertly navigate through AI marketing innovations, dissecting advanced strategies for platforms like Meta and Google, and introduce the untapped potential of pre-awareness advertising. Highlighting YouTube's overlooked opportunities for audience engagement, they also explore the emerging trend of arbitrage in digital advertising and the strategic power of direct creator partnerships.

Chapters:

  • 00:00:00 - Marketing Against The Grain Episode Swap
  • 01:03:00 - Highlighting the Upcoming Traffic and Conversion Summit
  • 02:58:00 - Analyzing Key Marketing Opportunities for 2024
  • 03:48:00 - Welcoming Guests Ralph Burns and Kasim Aslam
  • 05:09:00 - Delving into Overrated Marketing Strategies Today
  • 10:59:00 - Uncovering Hidden Gems in Marketing Strategies
  • 16:30:00 - Deep Dive into Brand Awareness and Consideration in Advertising
  • 25:56:00 - Shifting Focus to Effective Google Advertising Techniques
  • 27:28:00 - Discussing the 'Parlor Trick' in Digital Marketing
  • 29:33:00 - Introducing the Revolutionary Concept of Pre-Awareness
  • 29:48:00 - Unraveling the Impact of Pre-Awareness in Advertising
  • 30:17:00 - Real-World Applications of Pre-Awareness Advertising Strategies
  • 33:19:00 - Case Study: Pre-Awareness in the HVAC Industry
  • 39:46:00 - Exploring the Strategic Benefits of Creator Partnerships
  • 45:43:00 - Wrapping Up: Insights and a Nod to HubSpot

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ralph-and-kasim-go-on-a-field-trip-the-5-biggest-marketing-opportunities-for-2024matg
Fri, 08 Dec 2023 03:30:00 -0500
The Death of Digital Marketing Agencies

Ralph and Kasim dive into the provocative topic of the declining relevance of traditional digital marketing agencies. They explore how the rise of new technologies and changing market dynamics are rendering old agency models obsolete. The conversation spans the impact of AI and client-centric approaches, challenging agencies to evolve or risk extinction. This episode is a must-listen for anyone involved in digital marketing, offering critical insights into the industry's future and how to stay ahead in a rapidly evolving landscape.

Chapters:

  • 00:00:00 - Introduction: Welcome to the 'Perpetual Traffic' Podcast
  • 00:01:35 - Agency Dynamics: Discussing the Responsibility in Agency Growth
  • 00:04:52 - E-commerce Trends: Analyzing Amazon's Influence
  • 00:15:25 - Predicting Agency Futures: Exploring Challenges and Changes
  • 00:19:50 - Adapting Services: How Agencies are Evolving
  • 00:21:59 - End of an Era: Examining the Decline of Traditional Agency Models
  • 00:23:53 - Emerging Players: Shift Towards In-House Teams and Freelancers
  • 00:25:40 - Agency-Client Evolution: Rethinking Relationships in the New Era
  • 00:27:56 - Innovative Agency Models: Discussing the Need for Change
  • 00:40:46 - Survival Strategies: Opportunities and Hurdles for Smaller Agencies
  • 00:41:36 - Wrapping Up: Concluding Thoughts on the Future Agency Landscape

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this...

https://kasimaslam.com/the-death-of-digital-marketing-agencies
Tue, 05 Dec 2023 04:00:00 -0500
Lifetime Value Nuggets: Deciphering Customer Metrics

In this episode of Perpetual Traffic, we are digging deep into the archive for crucial marketing strategies for the digital age. These nuggets revolve around essential topics like the intricacies of selecting the right marketing or advertising agency, understanding and leveraging Customer Acquisition Cost and Customer Lifetime Value, and the emerging role of connected TV in digital advertising. Alongside, the episode breaks down the nuances of performance marketing, offering listeners a comprehensive guide to navigate the ever-evolving landscape of digital marketing effectively.

Chapters:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/lifetime-value-nuggets-deciphering-customer-metrics
Fri, 01 Dec 2023 04:00:00 -0500
The Laziest Way to Get Qualified Leads on Meta

We explore the under-the-radar capabilities of Meta's LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the intricacies of LeadCenter, shedding light on its potential to revolutionize lead management and efficiency for businesses. We dive into practical strategies for utilizing LeadCenter to its fullest, from leveraging Facebook's instant forms to optimizing CRM processes.

Chapters:

  • 00:00:00 - Welcome to the Perpetual Traffic Podcast
  • 00:01:07 - Insights on Kasim's Expertise in Digital Marketing
  • 00:02:21 - Unveiling the Power of Lead Ads on Meta
  • 00:04:12 - Introducing LeadCenter: Meta's Hidden Gem
  • 00:05:26 - Exploring the Benefits of Using LeadCenter for Businesses
  • 00:07:35 - Practical Guide: Navigating LeadCenter
  • 00:10:57 - Strategies to Effectively Find Leads on Social Media
  • 00:12:52 - Deep Dive into LeadCenter's Manual Process
  • 00:15:58 - Engaging with Leads: Best Practices
  • 00:17:24 - Collaborative Use of LeadCenter Across Teams
  • 00:19:13 - Social Media Managers: Pioneers in E-commerce Engagement
  • 00:21:14 - Mastering Personalized Customer Interactions
  • 00:22:56 - Tackling Deliverability Challenges in E-commerce
  • 00:25:45 - Enhancing Follow-up Communications with Custom Questions
  • 00:29:24 - Role of Social Media Team in Streamlining Lead Assignment
  • 00:32:43 - Exploring the Potential of the Traffic and Conversion Summit

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free...

https://kasimaslam.com/the-laziest-way-to-get-qualified-leads-on-meta
Tue, 28 Nov 2023 04:00:00 -0500
How to Use Meta’s New & Improved Lead Ads with Lauren Petrullo

Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their customization capabilities and direct CRM integration. Amidst a landscape reshaped by privacy laws and tracking challenges, Lauren shares valuable insights on customer engagement strategies and the critical balance of reliance on platforms like Meta.

Chapters:

  • 00:00:00 - Unveiling the Power of AI in Marketing: A New Era Begins
  • 00:02:00 - Meta's Magic: Transforming Leads with Innovative Forms
  • 00:04:00 - AI Tools: The Secret Weapon for Time-Saving and Efficiency
  • 00:06:00 - Navigating the Maze of Data Privacy in Digital Ads
  • 00:08:00 - Crafting Questions that Connect: A Masterclass in Engagement
  • 00:10:00 - Beyond Meta: Balancing Platform Power with Marketing Savvy
  • 00:12:00 - Crafting the Perfect Lead Form: An Art and Science
  • 00:14:00 - CRM and Meta: A Symphony of Integration for Marketers
  • 00:16:00 - Tackling iOS Updates: Marketing Strategies in the Apple Era
  • 00:18:00 - In-App Ingenuity: Winning Strategies for Marketers
  • 00:20:00 - Europe's Privacy Puzzle: How Marketers Can Stay Compliant
  • 00:22:00 - Mastering the Art of Data Collection in a Privacy-Centric World
  • 00:24:00 - Deep Dives into Digital Marketing: Expert Insights Unveiled
  • 00:26:00 - Adapting to Privacy Norms: A New Challenge for Marketers
  • 00:28:00 - The Conditional Logic Conundrum in Lead Generation
  • 00:30:00 - Tracking's Future in Marketing: Staying Ahead of the Curve
  • 00:32:00 - Digital Ads Reimagined: Engaging Customers Like Never Before
  • 00:34:00 - Preparing for the Digital Marketing Revolution
  • 00:36:00 - AI in Action: Real-World Marketing Tactics Uncovered
  • 00:38:00 - Exclusive Tips for Digital Marketing Gurus
  • 00:40:00 - The Episode's Best Bits: Key Insights and Strategies
  • 00:42:00 - Sneak Peek: What's Next in Marketing Mastery
  • 00:44:00 - Wrapping Up: The Ultimate Marketing Insights Roundup

LINKS AND RESOURCES:

https://kasimaslam.com/how-to-use-metas-new-improved-lead-ads-with-lauren-petrullo
Fri, 24 Nov 2023 04:00:00 -0500
How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran

Ralph joins forces with John Moran, a visionary in the realm of Google Ads, to unravel some of the most effective and groundbreaking strategies for lead acquisition and sales enhancement. John, with his deep expertise and innovative approach, shares invaluable insights on utilizing Google Ads to not only acquire more customers but also to achieve larger business visions. From discussing tactics like entering multiple auctions with individual campaigns to enhance conversions without traditional tracking, John sheds light on counterintuitive strategies that address both retention and winning back clients. He shares real-life examples and data-driven results, highlighting how businesses can leverage Google Ads for exponential growth and return on investment.

Chapters:

  • 00:00:00 - Welcome to Google Ads Mastery with John Moran
  • 00:02:00 - Dive into John's Unique Google Ads Strategy
  • 00:04:14 - How to Build Unbreakable Customer Loyalty
  • 00:08:03 - Repeat Business: The Google Ads Advantage
  • 00:09:00 - Sneak Peek: Exclusive Insights from Solutions 8
  • 00:12:54 - 3,162 SKUs: A Story of Exceptional Management
  • 00:16:27 - E-Commerce Mastery: Engaging Your Audience
  • 00:23:21 - Targeting Mastery: Precision Keyword Techniques
  • 00:26:07 - Exclusive: John Moran's Latest Google Ads Revelations
  • 00:29:27 - Inside Google’s Mind: Targeted Ads Secrets
  • 00:30:39 - Navigating Performance Max Challenges in Lead Gen
  • 00:33:11 - Unorthodox Google Ads Strategies Revealed
  • 00:34:50 - The Conversion Conundrum: Google Ads Insights
  • 00:41:06 - Business Impact: Revolutionary Workflow Strategies
  • 00:43:00 - Delivering Excellence: Beyond Skills and Service
  • 00:45:00 - Future-Forward: Crafting Tomorrow’s Google Ads Strategies

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://kasimaslam.com/how-to-sell-a-250-000-product-with-and-an-8x-roas-on-google-with-john-moran
Tue, 21 Nov 2023 04:00:00 -0500
The Marketing Strategy that grew a Personal Injury Law Firm by $178,494,704

Ralph and Kasim, dissect a case study in the legal services niche, demonstrating how strategic advertising can significantly lower CPAs and boost conversions. They explore the symbiotic relationship between Google and Meta, offering insights on leveraging this dynamic for maximum impact. Whether you're in e-commerce or personal injury law, this episode is packed with actionable strategies to elevate your digital advertising game.

Chapters:

  • 00:00:00 - Kickoff: You VS Google
  • 00:02:29 - Community Wisdom: Unlocking Profitable Marketing Secrets
  • 00:05:11 - Challenge Accepted: Transforming Marketing with Online Contests
  • 00:10:07 - Challenge Dynamics: Ensuring Impactful Marketing Outcomes
  • 00:21:01 - Precision Tracking: The Art of Manual Ad Analysis
  • 00:24:44 - Targeting Mastery: Marketing Strategies for Post-Accident Scenarios
  • 00:26:31 - Case Study Reveal: 50% Surge in Legal Case Signings
  • 00:33:35 - Breakthrough Strategies: Skyrocketing Client Acquisition in Law
  • 00:35:19 - Ad Spend Alchemy: Turning Budgets into Gold
  • 00:38:04 - Facebook Deep Dive: Leveraging Analytics for Smarter Ads
  • 00:46:30 - Niche Dominance: Winning in Personal Injury Marketing
  • 00:51:04 - The Ultimate Playbook for Personal Injury Law Marketing Success

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/the-marketing-strategy-that-grew-a-personal-injury-law-firm-by-178-494-704
Fri, 17 Nov 2023 04:00:00 -0500
How Reddit Differs From Other Social Media

Ralph and Kasim are joined by Evan Wolf. We dive into the dynamic world of Reddit, exploring its unique potential as a platform for community engagement and commercial success. Evan Wolf, sheds light on the intricacies of Reddit's communities, the role of moderators, and effective advertising strategies. We discuss the untapped opportunities Reddit offers as a traffic source and the art of creating content that resonates with its diverse user base. He shares his insights for anyone looking to leverage Reddit's powerful network for business and community building.

Chapters:

  • 00:00:00 - Welcome: Unveiling Reddit's Business Potential
  • 00:01:40 - Spotlight: Local Phoenician and the World Series Buzz
  • 00:07:55 - Engaging Effectively: Mastering Reddit's Community Dynamics
  • 00:08:58 - Behind the Scenes: Reddit's Unique Anonymity and Content Quality
  • 00:15:16 - Strategic Insights: Using Reddit for Business and Community Engagement
  • 00:21:19 - Case Study: How Reddit Drives Headphone Sales
  • 00:33:56 - Niche Success: Advanced Techniques for Community Engagement
  • 00:36:47 - Reddit Ads: Crafting Targeted Campaigns for Maximum Impact
  • 00:37:56 - Reddit and the Art of Retargeting: A Deep Dive
  • 00:39:14 - Reddit Advertising 101: Strategies for Success in a Diverse Marketplace

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/the-biggest-ad-network-youve-never-heard-of
Tue, 14 Nov 2023 04:00:00 -0500
How to Maximize Your Black Friday Cyber Monday Campaigns on Google Ads

Step into the arena of Google Ads mastery where Black Friday success is not just hoped for, but engineered. Uncover the power of DemandGen campaigns and their unparalleled targeting capabilities, and grasp the indispensable role of third-party attribution software in sharpening your campaign's effectiveness. Learn the art of priming your asset groups, harnessing Merchant Center promotions, and fine-tuning Performance Max campaigns to hit the mark with precision. The team from Tier 11 will be your guide to not just reaching but captivating an audience that's ready to convert, propelling your e-commerce presence to new heights as you navigate the busiest shopping season of the year.

Chapters:

  • 00:00:00 - Introducing The Customer Acquisition Show
  • 00:05:27 - Unveiling DemandGen Campaigns: Your Black Friday Game-Changer
  • 00:07:43 - The Demand Gen Campaign: A New Approach for Black Friday Cyber Monday Success
  • 00:10:52 - Google Ads and Black Friday: Navigating Success
  • 00:12:40 - Black Friday Checklist: Key Preparations for Success
  • 00:23:17 - Google Ads Revolutionizing Audience Identification
  • 00:27:21 - Navigating the Complexities of Search Themes and Audience Signals
  • 00:30:15 - The Evolution of Keywordless Campaigns
  • 00:33:00 - Google Ads Game-Changers for Black Friday Cyber Monday
  • 00:34:43 - Maximize Machine Performance With Precision
  • 00:36:33 - Optimizing Google Ads for Black Friday - Expert Insights
  • 00:37:48 - Maximizing Black Friday Success with Strategic Awareness Campaigns

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://kasimaslam.com/how-to-maximize-your-black-friday-cyber-monday-campaigns-on-google-ads
Fri, 10 Nov 2023 04:00:00 -0500
8 Key Elements to Craft a Perfectly Sellable Business with Jason Swenk

Jason Swenk dives into the art of making an agency attractive to potential buyers, discussing the intricacies of client transferability and the often-overlooked details of earn-outs. He shares invaluable advice on enhancing your agency's value, from distinguishing your business as a market maker to understanding and automating key performance indicators (KPIs). Whether you're considering selling your agency or aiming to scale it, this conversation is packed with strategic wisdom and practical tips that will equip you for success.

Chapters:

  • 00:00:00 - Reflecting on Creative Marketing Strategies and Business Acumen
  • 00:03:33 - Attracting Attention Strategically: From Annoyance to Engagement
  • 00:06:48 - Personalized Networking on Twitter: Seizing Business Opportunities
  • 00:11:57 - Identifying Sellable Assets Across Diverse Businesses
  • 00:13:00 - Crafting a Sellable Asset: The Solar Velocity Journey
  • 00:15:39 - Capitalizing on Investment Opportunities and Tax Advantages in Ownership
  • 00:17:55 - The Significance of Transferable Contracts in Business Transactions
  • 00:20:04 - Communicating Your Business Vision and Targeting Niche Markets
  • 00:24:37 - Achieving Predictable Revenue: The Path to a Growing Business
  • 00:26:25 - Predictable Revenue and Adapting Business Offerings
  • 00:31:47 - Becoming an Advisor for Sustainable Business Success
  • 00:35:00 - Profitability and Growth Metrics in the Agency Business
  • 00:36:32 - Navigating Valuation Dynamics: Multiples and Unicorns in Today's Market
  • 00:38:22 - Harnessing Key Performance Indicators (KPIs) for Sales and Departments
  • 00:41:22 - Strategically Building a Business with Sale Potential: The Roadmap to Success

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/8-key-elements-to-craft-a-perfectly-sellable-business-with-jason-swenk
Tue, 07 Nov 2023 04:00:00 -0500
17 Absolutely Killer Meta Advertising Tips From The Best Media Buyers on the Planet

We dive into the tactical side of digital marketing, sharing valuable insights and actionable tips. From the nuances of tracking offline conversions to the debate of lifetime versus daily ad budgets, our team of media buyers uncover the strategies that are moving the needle in today's fast-paced digital landscape. We also explore the power of content creators in building brand loyalty and the importance of customer reviews in amplifying brand presence.

Chapters:

  • 00:00:00 - Important Tips for Media Buyers and Advertisers
  • 00:01:15 - Insights into Optimizing Meta Advertising and Custom Events
  • 00:04:46 - Regular Engagement and Feedback on YouTube Channel
  • 00:06:10 - Optimizing Leads and Credit Reports with the Pixel
  • 00:07:16 - Exploring Custom Events and Managing Event Selection in iOS
  • 00:10:00 - Success with Click Bank and Shopify Despite iOS Changes
  • 00:13:16 - Potential Concerns with Wicked Implementation and Client Acquisition
  • 00:16:01 - Analyzing Audience Engagement and Sales for Long-term Business Growth
  • 00:20:13 - Advantage Plus Enhances Opportunity for Opportunistic Conversions with Exclusions in Place
  • 00:23:12 - Misunderstanding Advertising Exclusions Led to Wasted Budget
  • 00:28:03 - Analysis of Customer Preferences and Marketing Strategies
  • 00:30:23 - Preparing for Creative Testing on Facebook: Maximizing Video Lifespan
  • 00:32:07 - Effective Creative Testing Strategies for Facebook and TikTok Ads
  • 00:35:40 - Irrelevance of Copy in Video Text on Social Media Platforms
  • 00:39:58 - AI's Role in Creating Unique Graves and Identifying Authenticity
  • 00:43:24 - Importance of Monitoring and Utilizing User-generated Content in Branding

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

https://kasimaslam.com/17-absolutely-killer-meta-advertising-tips-from-the-best-media-buyers-on-the-planet
Fri, 03 Nov 2023 04:00:00 -0500
Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic

Ralph and Ian Garlic dive into the intricacies of content creation in the digital age, exploring the delicate balance between algorithmic demands and authentic storytelling. He shares his insights on leveraging customer stories to climb the ranks, the enduring power of video content, and the nuances of marketing in the B2B landscape. We dissect the 'Hormozi effect' on content trends and discuss strategies for creating content that not only resonates with audiences but also stands the test of time.

Chapters:

  • 00:00:00 - Ian Garlic Discusses Video Testimonials and Common Mistakes
  • 00:04:16 - Lessons from Walt Disney: The Power of Front Line Insights
  • 00:05:34 - The Key to Great Video: Unleashing the Power of Listening and Interviewing
  • 00:09:30 - Beast's 15-Year Journey from Basement to Billion: Overnight Success Unveiled
  • 00:12:54 - Unveiling the Truth Behind the Customer Journey Trap
  • 00:16:28 - Navigating the Conversion Conundrum: From Page Views to Email Form
  • 00:18:34 - How Marty's Social Media Agency Landed Major Clients with Customer Stories
  • 00:22:18 - Transforming Leads from Suck to Success: Unlocking the Power of Customer Stories
  • 00:28:07 - Transforming Businesses and Connecting Emotionally: The Power of Customer Stories
  • 00:30:01 - The Power of Conversations and Results in Marketing: Unlocking Client Success
  • 00:33:48 - Capturing the Right Attention: Avoiding Generalities in Your Marketing Strategy
  • 00:39:40 - Unraveling the Convolution of Views: Maximizing Audience Engagement
  • 00:41:49 - Driving Engagement and Harnessing the Algorithm: Unlocking the Power of YouTube

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/why-youre-doing-your-youtube-marketing-all-wrong-with-ian-garlic
Tue, 31 Oct 2023 04:00:00 -0500
Cutting Edge Digital Marketing Insights from Cancún, Mexico

Ralph and Kasim delve deep into the intricacies of business, from the art of evaluating copy to the power of surrounding oneself with the right minds. They share invaluable insights, including a game-changing method for assessing ideas and the potential pitfalls that can cost millions. As we navigate through real-life experiences, strategies, and revelations, listeners will uncover the secrets to mastering business and the essence of smart networking. Dive in for a transformative journey that promises to reshape your business perspective.

Chapters:

  • 00:00:00 - Strategic Lead Generation: Elevating Business Success
  • 00:03:08 - Mastering Networking: Strategies for Introverted Marketers
  • 00:04:17 - Collaborative Innovations: The Role of Community and Accountability
  • 00:08:57 - Specializing for Success: The Value of Niche Marketing
  • 00:11:21 - Excellence in Digital Marketing: Our Ascendancy to Global Leadership
  • 00:12:51 - The Financial Edge: Harnessing Passive Income for Stability
  • 00:17:25 - Digital Marketing Evolution: Lessons from Costly Oversights
  • 00:20:01 - Power Connections: Effective Networking for the Modern CMO
  • 00:21:26 - Boundary-Pushing Insights: Where Inspiration Meets Strategy
  • 00:25:30 - Building Marketing Communities: Aligning with the Right Minds for Growth
  • 00:28:22 - Elevate Our Voice: A Plea for Podcast Feedback and Ratings

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/from-mexicos-beaches-to-the-pinnacle-of-marketing-peaks
Fri, 27 Oct 2023 04:00:00 -0500
Part 2 - 5 Important Takeaways from the 2023 Meta Brand Summit

We dive deep into the transformative world of digital advertising, from the explosive potential of Reels to the art of creating 'tentpole moments' akin to Super Bowl ads. Ralph and Kasim discuss the landscape of branding, emphasizing the importance of micro moments and the long game strategy. With insights into Meta's vision for video advertising and the power of creator content on platforms like Instagram, they share information for anyone looking to understand and harness the power of modern-day branding and advertising.

Chapters:

  • 00:00:00 - Unveiling the Future of Branding: Meta Brand Summit Insights
  • 00:03:00 - Meta's Vision: Video's Central Role in Modern Advertising
  • 00:06:59 - Decoding Meta's Influence: The Game-Changing Power of Video Content
  • 00:09:46 - Creator Content: Measuring Impact and Realizing ROI Potential
  • 00:12:30 - Advanced Techniques: Determining Creator Value and ROI Metrics
  • 00:15:45 - Client Retention Tactics: Navigating Attribution Windows in Digital Advertising
  • 00:19:25 - Elevating Brand Presence: Understanding 'Tentpole Moments'
  • 00:23:40 - Long-Term Branding: Harnessing Micro-Moments for Lasting Impact
  • 00:28:00 - Deep Dive: Effective Branding Strategies and Transformative Outcomes
  • 00:33:00 - Essential Tools: Top Resources for Cutting-Edge Advertisers
  • 00:38:00 - Expanding Your Knowledge: Discovering the Customer Acquisition Show & Parting Thoughts

LINKS AND RESOURCES:

https://kasimaslam.com/part-2-5-important-takeaways-from-the-2023-meta-brand-summit
Tue, 24 Oct 2023 03:30:00 -0500
Part 1 - 5 Important Takeaways from the 2023 Meta Brand Summit

Ralph and Kasim dig deep into the evolving landscape of marketing, emphasizing the importance of confidence in core assumptions, messaging, and targeting. With references to iconic figures like Don Draper, the discussion revolves around the paradigm shift from performance-based marketing to brand building, especially in platforms like Meta. They also touch upon personal productivity habits, highlighting the significance of routines like the 4 AM wake-up and the invigorating cold plunge. Throughout, the conversation remains rooted in the real-world challenges and opportunities that modern marketers face.

Chapters:

  • 00:00:00 Navigating Meta: Modern Marketing Tactics and Insights
  • 00:04:29 The Power of Routine: Cold Plunges and Reflecting on Gratitude
  • 00:05:48 Night Owls' Secret: Productivity Hacks with IHOP, Coffee, and Creativity
  • 00:09:58 Boosting Productivity: Embracing Cold Plunges and Early Mornings
  • 00:16:16 Behind the Scenes: Decoding Meta's Advertising Strategies
  • 00:20:50 Leveraging the Giants: Tapping into Google Display Network's Full Potential
  • 00:23:31 The Brand Building Era: How Awareness Amplifies ROI in Modern Marketing
  • 00:29:03 Pioneering Marketing Moves: Transitioning from Competitive Spaces to Brand Awareness Campaigns
  • 00:32:42 Navigating the Ad Spend: Challenges for Small Businesses in the Rising Cost Era
  • 00:36:25 The Next Frontier: Digital Marketing Beyond Traditional Website Conversions

LINKS AND RESOURCES:

https://kasimaslam.com/part-1-5-important-takeaways-from-the-2023-meta-brand-summit
Fri, 20 Oct 2023 04:00:00 -0500
Why Traditional Marketing is Dead and What's Taking Its Place with Dmitri Smirnov

Embark on a journey through the uncharted territories of marketing with Dmitri Smirnov who dares to challenge the status quo, intertwining the seemingly opposing worlds of raw creativity and meticulous data analysis. Dmitri, even as a 16-year-old, was obsessed with dissecting data, tracking everything from gas station metrics for personal insights to navigating the complex realms of client CRM data in his professional stride. Listeners will traverse through narratives of a young data geek, evolving into a maestro who doesn’t just conduct marketing campaigns but composes symphonies of strategic and spontaneous maneuvers. Engage with tales that don’t merely share strategies but weave stories that linger, offering a fresh, audacious, and slightly rebellious perspective on steering through today’s marketing wilderness, ensuring an adventure that promises more than just insights but experiences that resonate.

Chapters:

  • 00:00:00 Diving into Dmitri's World: Exploring the Acclaimed 'Anno Dimitri' Agency
  • 00:01:52 Trust-Building in Luxury Markets: Navigating High Ticket Client Relationships
  • 00:06:31 Revolutionary Content with Aigen: AI-Powered Realistic Video Generation
  • 00:10:06 Elevating Excellence: The Indispensable Role of Quality and Creativity in Digital Longevity
  • 00:12:00 Unshackling Creativity: Cultivating a Subconscious Overflowing with Knowledge and Inspiration
  • 00:16:04 The Critical Pivot: Refocusing Marketing Strategies to Emphasize Creativity in 2023 and Beyond
  • 00:20:42 Charting the Course of Future Advertising: Addressing Client Issues and Developing High-Value Solutions
  • 00:23:05 Leveraging Assurance: The Sales and Trust-Building Impact of Amazon's Return Policy
  • 00:28:58 The High-Ticket Client Pathway: Insights into the Lead-to-Purchase Journey
  • 00:32:28 Strategic Authority Positioning: Harnessing Celebrity Clientele and Digital Marketing Tactics
  • 00:37:39 Elevating Above the Crowd: Differentiating Yourself Amidst a Sea of Aggressive Networkers
  • 00:42:55 The Quick Unsubscribe Solution: Forming Genuine Connections through Captivating Offers
  • 00:48:33 The Value of Mastermind Groups: Navigating Personal and Professional Growth
  • 00:51:37 Unlocking Your Profit Potential: Mastering Sales Techniques to Propel Your Success

LINKS AND RESOURCES:

https://kasimaslam.com/why-traditional-marketing-is-dead-and-whats-taking-its-place-with-dmitri-smirnov
Tue, 17 Oct 2023 04:00:00 -0500
Behind the Scenes of Tier 11: Research, Insight, and Strategy

Dive into the behind scenes of Tier 11, a world where creative strategies, media buying, and campaign management converge to shape successful advertising narratives. The team peel back the layers of innovative ad campaigns, exploring the nuanced use of user-generated content, the strategic approach to handling negative ad comments, and the meticulous planning behind targeted campaigns, such as a pickup truck giveaway aimed at car enthusiasts. From discussing the delicate balance of hiding negative feedback to unraveling the threads of Advantage Plus campaigns, the conversation illuminates the multifaceted world of advertising, offering a rich tapestry of insights, strategies, and behind-the-scenes peeks into the dynamic world of media buying and creative strategizing.

Chapters:

  • 00:00:00 Dive into Tier 11: The Intersection of Strategy, Media Buying, and Creativity
  • 00:03:16 The ACC Model Unfolded: Navigating Awareness, Consideration, and Conversion
  • 00:07:36 Crafting the Perfect Pitch: The Success Behind Short Ad Copies
  • 00:10:59 Elevating Ad Performance: The Essentials of Ad Hygiene
  • 00:12:11 Mastering Comment Management: Discreetly Boosting Ad Performance
  • 00:13:54 Advanced Social Media Strategies: Keyword Flagging & Comment Management
  • 00:18:20 The UGC Phenomenon: Harnessing Authenticity for Campaign Success
  • 00:23:09 Amplifying Engagement: Merging Testimonials with Innovative Creatives
  • 00:26:49 Behind the Advantage Campaign: The Journey of Evolving Advantage Plus Strategies

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/behind-the-scenes-of-successful-campaigns-research-insight-and-strategy
Fri, 13 Oct 2023 04:00:00 -0500
The 3 Essential Steps to Turning Around a Digital Marketing Team

Ralph and Kasim dig into the multifaceted world of leadership, management, and scaling success, drawing intriguing parallels between the realms of sports and business. Through the lens of Parcells’ transformative leadership and the meticulous strategies employed in digital marketing realms, the discussion navigates through the nuances of team dynamics, achievement, and the pivotal role of mentorship in propelling to the next stage of growth and development. With a blend of philosophical insights and direct, actionable strategies, the conversation provides a compelling exploration into the essence of achievement, the value of work, and the intricate journey of navigating through various stages of organizational and personal evolution.

Chapters:

  • 00:00:00 Introduction: Exploring the Synergy Between Leadership, Sports, and Digital Marketing
  • 00:02:36 Essential Elements: Attracting and Retaining the Right Talent for Success
  • 00:06:22 A Deep Dive: The Potential of Gifted Teams in Driving Results
  • 00:07:49 Mastering Leadership Dynamics: Effective Process Management & Skillful Delegation
  • 00:10:36 Digital Marketing Mastery: Humanizing Brands and Strategies for Optimal Engagement
  • 00:12:38 Bill Parcells' Legacy: From Challenges to Celebrated Triumphs in Leadership
  • 00:16:47 Deconstructing Greatness: Leadership Lessons from The Men Who Built America
  • 00:19:38 Cultivating Trust: The Importance of Authenticity and Responsibility in Remote Teams
  • 00:22:07 Staying Ahead: The Risk of Stagnation and the Quest for Continuous Excellence
  • 00:23:48 Pivoting to Excellence: Harnessing the Timeless Principles of Success
  • 00:25:34 Crafting Championship Teams: Addressing Turnover and Maintaining Performance in Dynamic Environments
  • 00:29:43 Visionary Leadership: Crafting and Communicating a Cohesive Vision
  • 00:32:15 The Art of Feedback: Crafting Constructive Conversations for Growth
  • 00:36:38 Synchronizing Ambitions: Aligning Company and Individual Aspirations for Mutual Success
  • 00:39:05 Myths & Reality: Dissecting Archetypal Narratives in Leadership
  • 00:42:40 Mentorship Matters: The Accelerating Impact of the Right Guidance
  • 00:44:52 Sports & Business: Translating Team Strategies for Winning Outcomes
  • 00:47:29 From Incremental Gains to Quantum Leaps: The Journey of Continuous Improvement
  • 00:48:54 Closing Thoughts: Key Takeaways in Leadership and Marketing Excellence

LINKS AND RESOURCES:

https://kasimaslam.com/the-3-essential-steps-to-turning-around-a-digital-marketing-team
Tue, 10 Oct 2023 04:00:00 -0500
5 Takeaways from the Meta Agency Performance Summit

Ralph and Kasim are joined by Tom Meredith of Tier 11. They get into intricate discussions surrounding Meta, exploring its multifaceted impact on the digital advertising landscape. They dissect the nuances of Meta’s advertising algorithms, contemplating their evolving efficiency and the implications for advertising strategies. They make a comparison between Meta and Google, analyzing the dynamics of high-value traffic availability and accessibility on both platforms. The trio also scrutinizes Meta’s approach to data, emphasizing the paramount importance of acquiring clean, first-party data to optimize ad performance. They offer a deep dive into the complexities of Meta’s ecosystem, providing invaluable insights for those looking to navigate and leverage the advancements in digital advertising and marketing strategies.

Chapters:

  • 00:00:00 Exploring Meta’s Impact on Digital Advertising with Guest Tom Meredith
  • 00:05:17 Leveraging Wim Hof’s Techniques for Enhanced Business Strategies
  • 00:09:32 Anticipated Insights and Live Demonstrations in Today’s Discussion
  • 00:14:40 Recap: Insights from Meta Marketing Performance Summit & Emerging Ideas for Future Discussions
  • 00:21:33 The Role of Individuality and Curiosity in Navigating the Digital Landscape
  • 00:24:54 Early Adoption & Strategic Caution in Navigating Emerging Shopping Platforms
  • 00:26:33 Navigating the Dynamics of Ad Placements in Google: Strategies for Effective Engagement
  • 00:33:21 Analyzing the Limitations and Testing Dynamics of Google's Performance Max Engine
  • 00:40:53 Instagram Reels: Uncharted Territory for Relevant Ads & Optimizing User Engagement
  • 00:45:42 Importance of Page View Events in Algorithm Success: Strategies for Effective Ad Placements
  • 00:48:56 Strategies for Creative Diversification: Leveraging Meta's Ecosystem for Optimal Advertising Outcomes

LINKS AND RESOURCES:


Thanks so much for joining...

https://kasimaslam.com/5-takeaways-from-the-meta-agency-performance-summit
Tue, 03 Oct 2023 04:00:00 -0500
How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers

Ralph is joined by Scott Desgrosseilliers, the CEO of Wicked Reports, to navigate the complex landscape of legal tracking in marketing and discuss the hurdles and resolutions in sustaining visibility and compliance. They uncover the subtleties of conversion attribution, emphasizes the significance of deciphering the buyer's journey, and presents strategies to counteract the limitations set by tech behemoths like Apple. Scott and Ralph share a trove of knowledge on segmentation, the efficacy of dedicated landing pages, and the pivotal role of UTMs in optimizing tracking capabilities.

Chapters:

  • 00:00:00 - Overcoming iOS 14.5 Challenges: Strategic Solutions for Marketers in Tracking and Attribution
  • 00:04:58 - Maximizing Impact: The Critical Role of 28-Day Window Tracking in Meta Platforms for Marketers
  • 00:07:30 - Advanced Attribution Mastery: Leveraging Wicked Reports to Optimize Ad Campaign Potential
  • 00:10:05 - Deciphering the Implications of iOS 17: A Deep Dive into Apple's Privacy Developments
  • 00:15:29 - Preparing for the Ad Apocalypse: Strategies to Combat the Surge of Irrelevant Ads
  • 00:20:26 - Simplifying Redirect Links: Effective Solutions for Email Link Tracking Dilemmas
  • 00:23:39 - Strategic Solutions: Addressing and Overcoming Tracking Hurdles
  • 00:26:03 - Precision and Insight: The Essential Role of Accurate Tracking and Reporting in Business Expansion

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/how-to-hack-the-ios-17-tracking-parameters-with-scott-desgrosseilliers
Fri, 29 Sep 2023 04:00:00 -0500
How to get thousands of new authentic Instagram followers in 30 days while sitting on the toilet

Kasim and Lauren dig deep into the intricacies of Instagram and e-commerce, sharing invaluable insights and strategies to optimize online presence and attract authentic followers. They explore innovative approaches to engagement, discussing the significance of an optimized profile, the impact of strategic interaction with competitor traffic, and the potential of TikTok shops in the e-commerce space. Whether you're looking to elevate your brand, enhance your online presence, or revolutionize your Instagram strategy, they pack this episode with transformative tips and expert advice to help you achieve your goals.

Chapters:

  • 00:00:00 - Kickstarting the Conversation: Diving into the World of Instagram and E-Commerce
  • 00:03:10 - Refining Welcome Flows: Harnessing Recommendations for Optimized Customer Onboarding
  • 00:04:23 - Onboarding Excellence: The Critical Role of Welcome Series for Mobile Subscriber Retention
  • 00:08:55 - Trendsetting in Fashion: Exploring Unique Collections and Comfortable, Stylish Footwear
  • 00:10:21 - Instagram Mastery: Strategies for Optimal Growth and Solid Foundations
  • 00:14:02 - Genuine Engagements: Crafting Authentic Interactions and Building Non-Salesy Connections
  • 00:16:29 - Social Media Relationship Building: Profile Optimization and Customer Engagement Strategies
  • 00:21:13 - Tapping into Pinterest: Unlocking Potential for Exceptional Traffic and Engagement
  • 00:23:37 - Monetizing Engagement: Converting Active Followers into Profitable Customer Interactions
  • 00:30:49 - Securing Sales Victories: Leveraging Sales Training and Profile Refinement to Boost Traffic
  • 00:34:35 - Maximizing Tagging: A Strategic Approach to Leverage Your Following in E-commerce

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

https://kasimaslam.com/how-to-get-thousands-of-new-authentic-instagram-followers-in-30-days-while-sitting-on-the-toilet
Tue, 26 Sep 2023 04:00:00 -0500
The Big Meta Advertising Mistake You Are Making (And Don’t Even Know It) Part 2

Ralph and Kasim dig into the intricacies of brand consistency, showcasing its undeniable power in the world of marketing. Through a detailed exploration of audience segmentation, we uncover the art of crafting tailored messages for each level of traffic. From the initial intrigue of cold traffic to the final conversion, the marketing funnel is demystified. We also touch upon the dynamic realm of e-commerce, emphasizing the transformative potential of dynamic product ads.

Chapters:

  • 00:00:00 - Unveiling Marketing Insights from a Mall Visit
  • 00:02:04 - Diving Deep into Traffic Segmentation and Modern Media Buying
  • 00:08:35 - The Double-edged Sword of Performance Max Smart Shopping
  • 00:10:45 - The Evolving Landscape of Fashion: Lessons from the Past, Predictions for the Future
  • 00:12:39 - Decoding the Conversion Funnel: Guiding Visitors to Sales
  • 00:14:44 - Mastering the Marketing Matrix: The Crucial Role of Levels One and Two in Ad Optimization
  • 00:16:43 - A Visual Dive into Audiences of Levels 2-5 on Perpetual Traffic YouTube
  • 00:18:34 - Level Two Insights: Engaging the Partially Aware with Video
  • 00:21:55 - Best Practices for Scaling Digital Advertising Campaigns
  • 00:25:54 - Tailored Marketing: Engaging Audiences at Every Stage with Video and Objection Killers
  • 00:30:37 - Captivating Campaigns: The Science Behind Hypnotic Advertising
  • 00:33:09 - Harnessing Dynamic Product Ads for Precise Targeting
  • 00:36:19 - Crafting the Perfect Funnel: Segmentation Meets Conversion Optimization
  • 00:40:52 - Winning Back Shoppers: Level Four Ads for Cart Recovery
  • 00:42:34 - Tapping into Level Five Traffic: The Overlooked Goldmine of Digital Marketing
  • 00:44:53 - Strategic Segmentation: Directing Traffic for Maximum Conversion
  • 00:49:19 - Pivoting Through Algorithmic and Messaging Shifts in Dynamic Marketing Landscapes
  • 00:51:26 - Level Five Masterclass: Upselling and Retaining Your Existing Customers
  • 00:56:35 - Striking the Right Balance: Algorithmic vs. Manual Interventions in Meta Campaigns

LINKS AND RESOURCES:

https://kasimaslam.com/the-big-meta-advertising-mistake-you-are-making-and-dont-even-know-it-part-2
Fri, 22 Sep 2023 04:00:00 -0500
The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1

Ralph and Kasim delve deep into the nuances of modern advertising, emphasizing the need to move beyond generic ad copies. They explore the transformative power of AI-induced traffic platforms and the potential of in-app strategies. With insights into the evolution of design and the effectiveness of tutorial videos, the duo offers a fresh perspective on how to truly connect with audiences in the digital age.

Chapters:

  • 00:00:00 - Intro to Modern Advertising: Navigating the Digital Landscape
  • 00:03:35 - Beyond Generic Ads: Crafting Messages that Resonate
  • 00:06:10 - Navigating Challenges: Marketing in Restricted Domains
  • 00:09:38 - Personalization in Focus: Ads Catered to Consumer Awareness Levels
  • 00:13:48 - Essential Strategies: What Every Digital Marketer Should Know
  • 00:15:05 - Harnessing Traffic Harmonization: Key Insights for Effective Online Engagement
  • 00:19:18 - Rethinking Ad Content: Emphasizing Benefits and Smart Retargeting
  • 00:21:29 - Case Study: Culinary Success Through Engaging 'Teach and Pitch' Videos
  • 00:26:40 - Simplifying to Succeed: The Underrated Power of Basic Recipes in Marketing
  • 00:29:34 - Tailored Marketing: Moving Beyond the Generic in Ad Creation
  • 00:35:06 - Nostalgia in Ads: The Evergreen Appeal of Classic Entertainment
  • 00:40:13 - Maximizing Impact: Leveraging Testimonials in Traffic Strategies

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/the-1-biggest-mistake-you-are-making-when-running-meta-ads-and-dont-even-know-it-part-1
Tue, 19 Sep 2023 04:00:00 -0500
Digital Gold Rush - Mining for Audience Engagement Nuggets!

Today we are diving into the transformative power of retraining the mind and the nuances of leveraging Facebook's latest features for optimal digital engagement. Discover the art of crafting impactful video content, the significance of precise editing, and the strategies behind effective call-to-action buttons. As we navigate the intricate landscape of digital marketing, from understanding campaign goals to harnessing the potential of online audiences, this episode offers invaluable insights that promise to elevate your digital strategies to new heights.

Chapters:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/digital-gold-rush-mining-for-audience-engagement-nuggets
Fri, 15 Sep 2023 04:00:00 -0500
When You Need a 3rd Party Attribution Tool With Austin Harrison

Ralph engages in a deep conversation with Austin Harrison about the complexities of channel spending and its ripple effects on revenue. Austin, sheds light on the intriguing relationship between advertising on platforms like TikTok and the subsequent revenue on Amazon. Together, they navigate the challenges mid-market companies face during aggressive growth phases and demystify the world of media mix modeling and third-party attribution. Tune in for a masterclass on optimizing multi-channel strategies and achieving business success in the digital age.

Chapters:

  • 00:00:00 - Diving into Multi-Channel Strategies with Austin Harrison
  • 00:03:28 - Evaluating Advertising Impact: Tools & Metrics Beyond the Platform
  • 00:07:05 - Scaling Ambitions: Transitioning Business Owners to the Next Phase
  • 00:10:06 - Harnessing North Beam: Efficient Marketing Approaches
  • 00:12:27 - Fine-Tuning Campaigns for Optimal Growth and ROI
  • 00:17:38 - Perfecting the Marketing Symphony: Media Mix Essentials
  • 00:20:15 - Navigating Mid-Market Growth Hurdles with Northing Solutions
  • 00:23:21 - Decoding Media Mix Modeling: Innovative Approaches
  • 00:26:45 - From TikTok to Amazon: Analyzing Channel Spending's Direct Revenue Effects
  • 00:30:08 - Gauging Meta's Role in Meeting Ad Goals
  • 00:34:08 - Smart Budget Allocation for Maximizing Profits
  • 00:37:23 - Prioritizing Business Insight Before Investing in External Tools

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

Tier 11 Download CaAMP

https://kasimaslam.com/when-you-need-a-3rd-party-attribution-tool-with-austin-harrison
Tue, 12 Sep 2023 04:00:00 -0500
2024 Digital Marketing Predictions with Ryan Deiss

Ralph and Kasim welcome Ryan Deiss back, to discuss the art of messaging and connecting with your ideal customer. Ryan emphasizes the importance of understanding your target audience's desires and pain points, and how to craft compelling messaging that resonates with them. He also shares insights on building a strong digital marketing foundation, the future of AI in marketing, and highlights the upcoming Traffic and Conversion Summit.

Chapters:

  • 00:00:00 Effective Ad Scaling: Strategies that Deliver Results
  • 00:03:34 Digital Marketing's Vital Element: A Glimpse into Traffic and Conversion Summit's Key Takeaways
  • 00:05:17 AI's Marketing Revolution: From Basic Edits to Advanced Personalization
  • 00:11:34 Crafting a Robust Marketing Strategy: Seamless Integration of Channels, Messages, and Funnels
  • 00:14:29 Foundational Principles: Perfecting Messaging for Optimal Digital Marketing Impact
  • 00:15:40 AI-Driven Engagement: Tapping into Consumer Behavior for Higher Conversions
  • 00:21:54 Digital Marketer's Edge: Certified Partner Program for Scalable Marketing Solutions
  • 00:25:10 Marketing Through the Ages: Timeless Principles Amid Rapid Evolution
  • 00:28:44 Holistic Approach: Owning the Entire Customer Journey for Agency Triumph
  • 00:30:30 Agency Success Mantras: Specialization and the Role of Strategic Alliances
  • 00:34:00 Spotlight: Ryan Deiss' Expert Insights at the Traffic and Conversion Summit

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/2024-digital-marketing-predictions-with-ryan-deiss
Fri, 08 Sep 2023 04:00:00 -0500
Why Digital Marketer Sold The Perpetual Traffic Podcast to Tier 11 with Ryan Deiss

Ralph and Kasim sit down with Ryan Deiss to discuss the challenges of valuing a digital asset and the importance of mapping out a clear growth engine. They dive into the complexities of pricing a podcast and the need to consider factors such as hosts, promotion, and audience engagement. Ryan shares insights on negotiation strategies and the importance of finding the right home for your brand. With a focus on acquiring leads and sales, they explore innovative approaches to market domination and the power of networking.

Chapters:

  • 00:00:00 Challenges in Valuing Digital Assets
  • 00:04:31 Unraveling Podcast Pricing: The Complexity Behind the Value
  • 00:08:12 Key Factors in Podcast Valuation: Hosts, Promotion, and Audience
  • 00:10:58 Ryan Deiss on Effective Negotiation Strategies in Digital Marketing
  • 00:14:05 Finding the Right Home: Brand Positioning in the Digital Landscape
  • 00:15:29 A Deep Dive: The Importance of a Clear Growth Engine
  • 00:21:02 Realities of Acquiring Leads and Sales: Strategies for Market Domination
  • 00:23:12 The Power of Networking: How Connections Foster Growth in Digital Marketing
  • 00:23:46 Innovative Approaches to Growth: Beyond Traditional Methods
  • 00:26:43 The Art of Negotiation: Securing the Best Deal for Your Brand
  • 00:30:59 Establishing Value in a Dynamic Digital Market
  • 00:35:15 Beyond the Price Tag: Engaging and Retaining a Digital Audience
  • 00:37:33 Ryan’s Insights: How to Stay Ahead in the Ever-Changing World of Digital Marketing

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/why-digital-marketer-sold-the-perpetual-traffic-podcast-to-tier-11-with-ryan-deiss
Tue, 05 Sep 2023 04:00:00 -0500
The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now

Ralph and Kasim join forces with the "Serbian Firecracker," Ivan, to delve deep into the world of online marketing. Together, they unravel the complexities of new customer acquisition, shed light on the pitfalls of working with ill-equipped agencies, and emphasize the importance of tracking every step of the conversion journey. With candid discussions and expert insights, this episode offers a comprehensive look at the challenges and opportunities in the ever-evolving digital landscape.

Chapters:

  • 00:00:00 Strategies for Effective Multi-Inbox Management in Digital Marketing
  • 00:05:23 Selecting the Right Partner: Navigating the Sea of Online Marketing Agencies
  • 00:08:18 Warning Signs: Identifying Ill-Equipped Agencies that Can Stall Your Digital Growth
  • 00:11:23 Crucial Gaps in Conversion Tracking: Where Many Agencies Fall Short
  • 00:16:29 Evolution of Digital Traffic: The Rise and Impact of Influential Marketing Agencies
  • 00:22:03 Balancing Growth and Insight: Scaling Up with Full Visibility in Digital Marketing
  • 00:24:51 The Digital Conversion Toolbox: Agencies Missing Out on Conversions API and UTM Parameters
  • 00:29:56 Integrated Communication in E-commerce: Harnessing Email and SMS Effectively
  • 00:33:31 Maximizing ROI from Email and SMS: The Financial Impact of Every Converted Lead

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/the-5-biggest-mistakes-youre-making-in-your-online-marketing-right-now
Fri, 01 Sep 2023 04:00:00 -0500
Why Google Performance Max Now Kinda Sucks & When You Should Use It

Ralph and Kasim delve deep into the contrasts of traveling in Europe versus the US, the evolving landscape of Google's AI ambitions, and the intricacies of modern education. As they touch upon data privacy concerns and the future of personalized ads, listeners are offered a unique blend of personal anecdotes and expert insights. From discussing the allure of the European countryside to the challenges of e-commerce platforms, this episode promises a comprehensive exploration of contemporary topics that resonate in today's digital age.

Chapters:

  • 00:00:00 European Travels: Contrasts Between Serbia, Bulgaria, & Austria
  • 00:05:12 The Montessori Impact on Entrepreneurial Success
  • 00:11:50 SMS & Retargeting: Elevating the E-commerce User Journey
  • 00:17:33 Google's Performance Max: Implications on Ad Spend & Customer Acquisition
  • 00:20:22 Dissecting Customer Acquisition: Unpacking Performance Max's Role
  • 00:23:58 Keeping Pace with Google Ads' Ever-changing Landscape
  • 00:27:51 Tech Giants Face-Off: Google vs. Meta on Innovation Fronts
  • 00:29:27 E-commerce Evolution: Bridging Brands with Modern Tech
  • 00:35:11 Data-Driven Marketing: Gauging Performance Max's Reach & Restrictions
  • 00:41:58 Broadening Horizons: Strategies for Diverse Customer Acquisition
  • 00:43:46 Perfecting Conversions: Fine-tuning Creatives & Tracking Mechanisms

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 CaAMP Schedule a Call

Free Audit

https://kasimaslam.com/why-google-performance-max-now-kinda-sucks-when-you-should-use-it
Tue, 29 Aug 2023 04:00:00 -0500
“The ACC Model” Case Study: How to Scale Your Meta Ads Using Google Performance Max

We explore the power of purpose-driven businesses and the impact they can have on achieving a vision. From nostalgia for roll-up car windows to case studies on making impactful statements with Google, we dive into the importance of content-rich websites in slipper marketing and expanding audience reach beyond conversion campaigns. We also discuss integrating signals for advanced marketing strategies and the lengthy path to purchase, offering insights from real case studies. Plus, we explore successful models for digital product companies, building a community, and offering additional services.

Chapters:

  • 00:00:00 Kicking Off: Appreciating Our Audience
  • 00:05:44 Unlocking Business Impact: The "Why" Behind Your Company's Vision
  • 00:07:33 Generational Identity & Purpose in Today's Digital Workspace
  • 00:15:13 URL Optimization: Boosting Conversions in the Credit Sector
  • 00:19:29 Cross-platform Campaigns: Drawing from Performance Data
  • 00:22:06 Harnessing User Analytics for Streamlined Content Creation
  • 00:27:14 December Marketing Surges: New Tactics & Promo Insights
  • 00:29:58 Crafting Cohesive Marketing: Signal Integration Strategies
  • 00:36:06 Timing Matters: Online Challenges & Lead Generation Dynamics
  • 00:41:44 The Consultation Payoff: Coaching for Concrete Outcomes

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://kasimaslam.com/the-acc-model-case-study-how-to-scale-your-meta-ads-using-google-performance-max
Fri, 25 Aug 2023 04:00:00 -0500
Webinar Wonders: How Jason Fladlien Turned 'No' into a $10 Million 'Yes'

Kasim engages in a great conversation with Jason Fladlien. Together, they dive into the intricacies of webinar marketing, emphasizing the importance of understanding one's audience and crafting compelling offers. Jason shares his wisdom on the significance of reputation in business, asserting that it can do 90% of the heavy lifting in certain circles. He also introduces the "Statue of Liberty Close" strategy and underscores the value of "fitting advice" tailored to individual situations. Jason's ends with his powerful mantra: "Just ship. Get it out the door and then make it better."

Chapters:

  • 00:00:00 Dive into Webinar Marketing with Jason Fladlien
  • 00:03:12 Crafting User-friendly Webinars: Case Study on Shopify's Storefront
  • 00:07:45 Mastery in Digital Marketing: The Continuous Journey
  • 00:12:09 Pinpointing Your Perfect Webinar Audience
  • 00:14:14 The Art of Crafting Compelling Offers & Bonus Packages
  • 00:17:00 Delving into Audience Psychology for Boosted Conversions
  • 00:18:46 Webinar Timing: Finding the Sweet Spot
  • 00:20:30 Navigating the Landscape of Selling Webinar Programs
  • 00:21:52 The Evolution of Selling: From Sales Teams to Automated Webinars
  • 00:25:30 Engaging Skeptical Audiences: Sourcing the Right Traffic
  • 00:28:37 Gaining the Competitive Edge in Webinar Marketing
  • 00:30:56 Harnessing Influence & Quality for Business Triumphs
  • 00:32:02 Engaging Past Prospects: A Strategy for Reviving Interest
  • 00:34:32 Building a Legacy: The Power of Business Reputation
  • 00:39:57 Deal-making 101: Balancing Persistence and Patience
  • 00:43:57 Experimenting in Marketing: Calling All Risk-Takers!
  • 00:45:10 Key Strategies for Multi-faceted Webinar Success
  • 00:50:15 Financial Planning: Securing a Prosperous Future through Webinars

LINKS AND RESOURCES:

https://kasimaslam.com/webinar-wonders-how-jason-fladlien-turned-no-into-a-10-million-yes
Tue, 22 Aug 2023 04:00:00 -0500
Nuggets on Funnel Building Tools and Techniques

Discover the essential tools and strategies for mastering conversion rate optimization in this episode. From the power of Kajabi as the ultimate learning management system to the benefits of WordPress page builders, Ralph and Kasim delve into the world of landing pages, AB testing, and customer acquisition. Learn about the law of inverse profitability, the importance of understanding lifetime value, and how to navigate highly competitive markets. Gain insights into scaling strategies and the power of niching down for small businesses.

Chapters:

00:00:00 Perpetual Traffic Nugget Introduction

00:01:47 Episode 481: 14 Irresistible CRO Tools You Must Use To Increase Conversions

00:11:07 Episode 474: What Is The Law Of Inverse Profitability™?

00:18:03 Episode 490: How Much Should You Spend On Digital Advertising?

00:23:59 Leave a rating and review!

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/pt-nuggets-cracking-the-bottom-of-the-funnel
Fri, 18 Aug 2023 04:00:00 -0500
A 61% Increase in New Customers and a 45% Drop in CAC Selling a “Meta-Friendly” product

Ralph and Kasim are joined by Kobi. They discuss a case study that highlights the power of cross-platform advertising for customer acquisition. They examine how a client's Facebook ads led to increased traffic and awareness, while their Google ads sealed the deal and closed sales. By understanding the different audiences, product needs, and stages of the customer journey, marketers can strategically create a cohesive, multi-platform advertising campaign that maximizes results.

Chapters:

  • 00:00:00 Kickoff: The Power of Cross-Platform Advertising with Kobi
  • 00:03:20 Leveraging Data to Optimize Social Media Platforms Choice
  • 00:06:19 Analyzing Advertising Shifts and Their Sales Impact
  • 00:12:51 How a Product Change Can Boost Customer Acquisition Rapidly
  • 00:18:17 Tapping into Google: Traffic & Attribution for High-End Products
  • 00:22:23 Risks of Neglecting Top-of-Funnel Marketing in Google Campaigns
  • 00:26:20 Strategies to Enhance Conversions and Business Success
  • 00:33:01 Overcoming Stakeholder Hesitations: Changing the Narrative
  • 00:37:24 The Value of Incremental Ad Investments & Scalability Insights
  • 00:42:15 Delving into Activation Ads & Effective Consumer Guidance
  • 00:46:36 Revisiting: Enhancing Customer Loyalty with Post-purchase Measures

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a...

https://kasimaslam.com/a-61-increase-in-new-customers-and-a-45-drop-in-cac-selling-a-meta-friendly-product
Tue, 15 Aug 2023 04:00:00 -0500
3 Steps to How Erik Huberman Built a $500M Marketing Agency

We dive into the intricacies of scaling in the digital marketing realm. With insights from Erik Huberman, the founder and CEO of Hawk Media, we explore the challenges and strategies of growing a service business, especially without external funding. Erik's firsthand experiences and unique perspectives shed light on the transformative role of funds, organic growth, and the essence of being genuinely good at what you do. Dive in to uncover the secrets behind building a half-billion-dollar company and the nuances of standing out in a crowded agency space.

Chapters:

  • 00:00:00 - Introduction: Erik Huberman's Insights on Scaling in Digital Marketing
  • 00:03:58 - Navigating the Challenges of Scaling Service Businesses
  • 00:07:05 - The Power of Organic Growth and Wise Investments
  • 00:10:57 - Secrets to Attracting Top-tier Talent in Marketing
  • 00:14:36 - Balancing Personal Growth with Business Expansion
  • 00:16:57 - The Staircase Approach to Growth and Ensuring Client Satisfaction
  • 00:18:22 - Standing Out in Marketing: How to Rise Above the Noise
  • 00:23:25 - Prioritizing Client Communication and Responsiveness
  • 00:25:41 - The Art of Effective Communication in Business
  • 00:28:46 - Mastering Sales: Balancing Necessity with Differentiation
  • 00:33:15 - Building Credibility: The Cornerstone of Marketing Success
  • 00:35:50 - Navigating Client Challenges and Building Trust Amidst Negative Feedback
  • 00:37:20 - Handling Difficult Clients and Maintaining Brand Reputation
  • 00:40:45 - Pivoting from Personal Branding to Audience-Centric Branding
  • 00:43:39 - The Value of Specialization in Modern Marketing
  • 00:48:57 - Strategic Decisions: When to Acquire and When to Exit
  • 00:51:16 - Beyond the Hype: The Reality of Social Media Success
  • 00:52:19 - The Business Lifecycle: From Startup to Selling
  • 00:57:15 - Market Trends: What to Expect in the Coming Year

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a...

https://kasimaslam.com/3-steps-to-how-erik-huberman-built-a-500m-marketing-agency
Fri, 11 Aug 2023 04:00:00 -0500
How to Sniff Out Your Marketing Agency’s B.S

Dive headfirst into the world of marketing agencies with us as we pull back the curtain on their tactics. Get the lowdown on the power of remarketing campaigns, unlock the untapped potential of young marketers, and sidestep the pitfalls that could trip up your marketing practices. We're also lifting the lid on some of the industry's 'dirty tricks', hammering home the critical importance of nailing your tracking and infrastructure setup before you even think about launching campaigns.

Chapters:

  • 00:00:00 - Diving Deep into Sales Expertise in Marketing Agencies
  • 00:05:47 - Unlocking New Remarketing Possibilities with Varied URLs
  • 00:10:42 - Unmasking Dirty Tricks and False Promises in the Marketing World
  • 00:13:08 - Key Queries Before Scheduling a Call with Solutions Eight and Tier 11
  • 00:14:47 - Google Reps: Distinguishing Between Google Employees and Vendors
  • 00:19:08 - The Crucial Role of Transparency in Your Agency's Tech Stack
  • 00:21:41 - The Advantages of Collaborating with Big Brands
  • 00:24:19 - Stay Alert: Trust and Transparency in the Marketing Industry
  • 00:27:48 - The Power of Differentiation and Debunking the Myth of Guaranteed Results
  • 00:28:34 - Why Performance Guarantees Matter for Emerging Agencies
  • 00:33:57 - Skepticism Towards TikTok Agencies and the Mirage of Legacy Knowledge

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

CSO Link

Free Audit

https://kasimaslam.com/how-to-sniff-out-your-marketing-agencys-b-s
Tue, 08 Aug 2023 04:00:00 -0500
The #1 Way to Sell Your Book & Build Your List on Amazon with Morgan Gist MacDonald

Morgan Gist MacDonald shares key strategies for using books as tools for business growth. She stresses the importance of aligning book content with author intentions and audience needs, introducing the concept of perceived customization to target specific market niches. She emphasizes finding high-volume, low-competition keywords for increased visibility and advocates for the power of Amazon as a launch platform. MacDonald also discusses how authoring a book can boost a business's credibility and authority, viewing it as a long-term investment towards solidifying one's industry status.

Chapters:

  • 00:00:00 Harnessing Amazon's Power for E-Reader Success
  • 00:02:17 Transitioning Conversation: From Weather to Book Marketing
  • 00:05:43 Practical Book Marketing Tactics: Easy and Impactful Strategies
  • 00:10:36 Insights into the Publishing Process from a Renowned Author
  • 00:15:08 How to Leverage Books for Business Growth: An Overview
  • 00:17:49 Writing with Intent: Aligning Book Content with Author's Goals and Audience Needs
  • 00:23:43 Selecting the Right Book for Achieving Business Goals
  • 00:27:31 The Power of Reviews: Influence on Book Visibility and Amazon's Consumer Perception
  • 00:29:14 Why Book Reviews are Crucial for Independent Authors
  • 00:35:02 How to Garner Reviews for Nonfiction Business Books: Proven Strategies
  • 00:39:58 Overcoming Challenges in Keyword Research for Better Publishing
  • 00:42:06 Finding the Sweet Spot: Customizing Products for Niche Marketing
  • 00:45:28 Deep Category Navigation: A Key to Boosting Visibility
  • 00:47:05 Understanding eBook Content Classification
  • 00:49:25 Spotlight on a High Volume, Low Competition Book: A Case Study

LINKS AND RESOURCES:

https://kasimaslam.com/the-1-way-to-sell-your-book-build-your-list-on-amazon-with-morgan-gist-macdonald
Fri, 04 Aug 2023 04:00:00 -0500
The Next Era of Growth: How to Achieve Full Funnel Excellence

Ralph and Kasim take us on a deep dive into the future of growth, revealing the intricacies of achieving full funnel excellence. They unpack the powerful synergy of short-term direct response and long-term brand marketing, a potent mix that's primed to supercharge profits. They spotlight the transformative power of AI, showcasing how businesses are already leveraging its capabilities. They advocate for leadership from the front, emphasizing that those on the ground should be the decision-makers. They also explore the world of chatbots, specifically highlighting Chatbase.co, a tool that enables businesses to create a chatbot using their own data.

Chapters:

  • 00:00:00 The Driven Mastermind and Influential Members
  • 00:02:10 A Candid Expression of Opinion About Owen Wilson and Endorsement of Driven Mastermind Membership
  • 00:07:54 Unveiling the Role of a Mastermind in Tier 11's Perpetual Traffic Success
  • 00:12:38 Harnessing Technology for Efficient Legal Document Analysis
  • 00:20:13 Carve Your Niche: Mastering Market Creation for Success
  • 00:24:35 Recognizing and Applauding Ground-Level Innovations
  • 00:32:14 Unleashing the Potential of Integrating Brand Development and Activation Campaigns
  • 00:33:28 Advancing Step-by-Step: The Crucial Role of Progress in Building Your Brand
  • 00:39:21 The Perfect Balance: The Impact of Brand Awareness in the Geico Model
  • 00:41:28 Exploring the Significance of Branding and Conversion Campaigns in Business Expansion
  • 00:47:19 Crafting Effective Advertising Tactics for Consideration and Conversion Campaigns
  • 00:49:46 A Detailed Examination of Video View and Conversion Campaigns in Ad Accounts for Funnel Management
  • 01:01:07 Fusion of Campaign Objectives for Enhanced Advertising Outcomes

LINKS AND RESOURCES:

https://kasimaslam.com/the-next-era-of-growth-how-to-achieve-full-funnel-excellence
Tue, 01 Aug 2023 04:00:00 -0500
The 5 Step System to Lowering Your Cost Per Lead 40% Using AI

Join Ralph, Kasim, and Kobi as they unpack a case study where AI was leveraged to slash the cost per lead by a whopping 40%. Kobi shares on how his team ingeniously integrated lead forms on Facebook and harnessed the power of chat GPT to fine-tune their copy. The trio underscores the need to pause, reassess, and pinpoint areas ripe for enhancement to drive superior outcomes.

Chapters:

  • 00:00:00 Unraveling Fast Sales and Lead Quality in a Complex System
  • 00:04:10 Delving into the World of Star Wars Fandom
  • 00:06:25 The Game-Changing Benefits of Augmentation Tools for Marketing
  • 00:11:09 Boosting Campaign Performance with Retargeting Ads
  • 00:15:48 The Evolution of Lead Forms: A New Era in Marketing
  • 00:17:37 Embracing Innovation: The Power of New Marketing Tools
  • 00:20:36 Progressive Profiling: Enhancing Engagement and Data Accuracy
  • 00:23:53 AI and Lead Forms: The Secret to Lowering Cost Per Lead
  • 00:26:56 Testing and Implementing for Optimal Ad Conversion
  • 00:29:19 Maximizing ROI: Diversifying Platforms and Focusing on Targets
  • 00:33:24 The Crucial Role of Efficiency in Small Business Sales
  • 00:36:23 The Power of Responsiveness in Sales Success
  • 00:39:29 Celebrating Cross-Channel Success and Teamwork in Q2 QBO
  • 00:41:16 Navigating Seasonal Business Operations with AI Tools

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us

https://kasimaslam.com/the-5-step-system-to-lowering-your-cost-per-lead-40-using-ai
Fri, 28 Jul 2023 04:00:00 -0500
Media Buyers: Why Your Job Is NOT Doing Your Job

Ralph and Kasim discuss why the traditional role of a media buyer is evolving in the age of AI and algorithms. They emphasize the importance of letting the machines do the work and resisting the urge to constantly tweak and make changes. They explain that media buyers now need to focus more on analysis, measurement, and understanding attribution to effectively manage campaigns. They also address the challenge of managing client expectations and the need to educate clients on the new reality of media buying.

Chapters:

  • 00:00:00 - Media Buyers: Why Your Job Is NOT Doing Your Job
  • 00:03:17 - Stepping Away from a Personality Business: Emphasizing Effective Media Buying.
  • 00:06:39 - Understanding Media Buying for CMOS: Navigating the Evolving Landscape.
  • 00:10:26 - Enhancing Productivity: Leveraging the Power of Video AI.
  • 00:12:38 - Unconventional Thinking and Business Strategy: Maximizing Results.
  • 00:15:49 - Reaching the End of Optimization: A Bittersweet Conclusion.
  • 00:17:53 - The Importance of Google Optimization and Resisting Premature Tweaks.
  • 00:20:52 - Struggles of Justifying Existence and Productivity in Specific Industries.
  • 00:25:56 - The Role of Caretakers in Advertising and the Growing Influence of Software Tools.
  • 00:29:12 - The Impact of Content and URL Expansion on Sales.
  • 00:31:12 - Gaining Momentum: Advantage Plus Campaigns and Machine Learning in Ecommerce.
  • 00:34:18 - The New Job of Media Buying: Analyzing, Measuring, and Reviewing During the Learning Phase.
  • 00:36:37 - Managing Clients in Media Buying: Addressing Expectations and Educating on New Realities.
  • 00:37:40 - Summary: Mistakes and Lessons Learned in International Campaigns.
  • 00:40:42 - Success Story: Five Signed Cases from a Personal Injury Marketing Campaign.
  • 00:42:53 - Achieving Massive Settlements through Patience and Strategy: Another Successful Campaign.

LINKS AND RESOURCES:

https://kasimaslam.com/media-buyers-why-your-job-is-not-doing-your-job
Tue, 25 Jul 2023 04:00:00 -0500
Threads vs. Twitter: Who’s Gonna Win?

Ralph and Kasim dive into the phenomenon of the Threads app, a rising star that has amassed a staggering 100 million users in a mere five days. They dissect the factors that have propelled its success, highlighting its user-friendly onboarding process and enhanced experience compared to Twitter. The conversation doesn't stop there—they also delve into the potential repercussions for Twitter and the exciting advertising possibilities Threads brings to the table. Given Meta's stronghold on the social media landscape, this episode sheds light on the implications for marketers and advertisers alike. Tune in to gain valuable insights into this rapidly evolving digital marketing landscape.

Chapters:
  • 00:00:00 Acknowledging Brilliance Despite Lack Of Originality
  • 00:03:39 App That Delivers Summaries And Customized News
  • 00:05:53 The Artifact App: A Twitter-inspired Low Barrier To Entry Experience
  • 00:12:21 The Hidden Power Of Threads: An Unexpected Social Application
  • 00:14:11 The Dominance Of Google And Facebook In The Internet Advertising Landscape
  • 00:19:17 Twitter And Threads: A Platform Divide

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/threads-vs-twitter-whos-gonna-win
Fri, 21 Jul 2023 04:00:00 -0500
How Nathan Hirsch used partnerships to build a $12 million per year business

In this episode of Perpetual Traffic, Kasim is joined by serial entrepreneur Nathan Hirsch. They delve into Nathan's unique hiring process, the organic marketing blueprint that scaled his business from $5k to $12 million, and his experience with business exit. Nathan shares his insights on the importance of minimum viable products, the power of affiliate programs, and the value of building software behind all of his companies.

Chapters:

  • 00:00:00 Introduction: Insights from a Successful Entrepreneur
  • 00:04:25 Startup Success: The Journey of a Serial Entrepreneur
  • 00:05:59 Business Opportunities: Beyond Trends to Customer Understanding
  • 00:08:19 Freeup's Success Story: From Amazon to Organic Marketing
  • 00:12:22 Building Success: The Role of Reviews and Partnerships
  • 00:16:22 Enhancing Profits: The Impact of Referral Fees and Pricing Flexibility
  • 00:20:40 Strategic Partnerships: A Key to Software Development
  • 00:22:08 Proprietary Tech: A Potential Game-Changer for Exit Price
  • 00:26:29 The Acquisition Journey: Successes and Unexpected Challenges
  • 00:29:14 Entrepreneurial Navigation: Business Changes and Contract Renegotiations
  • 00:31:57 Hiring Solutions: From Bad Hires to Efficient Virtual Assistants
  • 00:34:08 The Interview Process: Recognizing Red Flags
  • 00:36:02 Team Structure: Balancing Internal Teams and Outsourced Assistance
  • 00:38:46 Hiring Challenges: Navigating Time Zones in the Philippines
  • 00:41:45 Building Company Values: The Role of Repetition and Positive Communication

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

CSO Link

https://kasimaslam.com/how-nathan-hirsch-used-partnerships-to-build-a-12-million-per-year-business
Tue, 18 Jul 2023 04:00:00 -0500
The Most Important Marketing KPI You Are NOT Measuring

In this episode of the Perpetual Traffic, Ralph and Kasim dive into a crucial yet often overlooked Key Performance Indicator (KPI) - content volume. They discuss the emerging trend of leveraging AI tools to enhance productivity and the importance of producing a high volume of content for business growth. They also explore various tools like Vidyo.ai and Opus that can help marketers repurpose and distribute content across multiple platforms.

Chapters:

  • 00:00:00 - Engaging Content: Learn how to scale your brand with compelling content
  • 00:01:09 - Vidyo.ai: Discover this AI tool for repurposing videos
  • 00:05:19 - Cost Per Content: Explore this new marketing approach
  • 00:08:55 - Power of Volume: Understand the role of volume in viral content
  • 00:11:39 - New Content Approach: Embrace innovative content creation strategies
  • 00:14:08 - Video Views: Learn about the unpredictability of video views
  • 00:16:10 - Brand Building: Discover how volume and engaging content build strong brands

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/the-most-important-marketing-kpi-you-are-not-measuring
Fri, 14 Jul 2023 04:00:00 -0500
How to Sell Your Business With Investment Banker Greg Smith

In this episode, Ralph and Kasim joined by Greg Smith. From exploring a company's remarkable turnaround to the importance of patient listening, selling your digital business, and leveraging AI, this conversation is a goldmine of knowledge. Greg's insights on company valuation, the impact of strategic and financial buyers, and leading with confidence provide a comprehensive guide for those navigating the digital marketing landscape.

Chapters:

  • 00:00:00 - Successful Recovery and Union Challenges: A Company's Remarkable Turnaround
  • 00:02:12 - The Importance of Being a Patient Listener in Business
  • 00:10:20 - Navigating the Process of Selling Your Business: Pitfalls, Risks, and Success Strategies
  • 00:15:44 - Promising Acquisition Opportunity: Implementing Artificial Intelligence in the Agency Vertical
  • 00:17:21 - The Importance of Persistence in Deal Making
  • 00:24:46 - Choice and Business Value: Recognizing the Importance of Your Company
  • 00:29:22 - Valuation of Companies: Comparing Margins and Finding Comparables
  • 00:33:25 - Strategic Buyers and their Impact on Company Growth and Value
  • 00:35:33 - Cross Sales and AI Integration: Strategic and Financial Buyers Seek Synergies
  • 00:41:52 - Overcoming Doubts and Leading with Confidence
  • 00:45:22 - A Legacy of Perseverance and Unity: The Unforgettable Journey of an Airline Company

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

CSO Link

Free Audit

https://kasimaslam.com/how-to-sell-your-business-with-investment-banker-greg-smith
Tue, 11 Jul 2023 04:00:00 -0500
Shoestring Budget? Google Ads Nuggets to the Rescue

In this nugget episode of Perpetual Traffic, we dive into the intricacies of Google Ads and Analytics. They underscore the pivotal role of conversion tracking and the need to comprehend your Average Order Value (AOV) for campaign success. They address the challenges of operating on limited budgets and provide actionable strategies for optimization. They highlight the necessity of precise data tracking and caution against over-reliance on phone call leads.

Chapters:

00:00:00 - Introduction: Google Ads Nuggets

00:01:19 - Episode 427: How to Run Google Ads on a Shoestring Budget

00:06:57 - Episode 428: Hacking Google Ads for a Shoestring Budget

00:09:17 - Episode 420: What Happens to Google Ads During a Recession

00:10:41 - Episode 419: 5 Biggest Mistakes You’re Making With Your Google Ads

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/shoestring-budget-google-ads-nuggets-to-the-rescue
Fri, 07 Jul 2023 04:00:00 -0500
How Lauren Petrullo Got 3,000+ Pinterest Clicks to PerpetualTraffic.com in 30 Days

In this episode of the Perpetual Traffic podcast, Ralph Burns is joined by Lauren Petrullo to discuss the power of Pinterest for businesses. Lauren shares insights on how Pinterest, often overlooked by marketers, can be a potent platform for driving traffic and engagement. She highlights the platform's unique position as a visual search engine and its recent partnership with Amazon, which could make it an influential platform for Amazon sellers. Lauren also provides practical tips on how to establish a business presence on Pinterest, emphasizing the importance of repurposing content and leveraging AI for content creation.

Chapters:

  • 00:00:00 Introduction to the Perpetual Traffic Podcast featuring Lauren Petrullo
  • 00:01:39 Discussion about the unexpected pleasure of smart toilets
  • 00:06:34 Lauren Petrullo shares her journey from zero to 3000 clicks on Pinterest
  • 00:09:18 Unveiling the drama behind podcast production: dealing with insecurities and credit battles
  • 00:12:37 The longevity of Pinterest pins: How they outlast other social media posts
  • 00:16:12 How to repurpose content for success: Optimizing your social media channels for Pinterest
  • 00:17:52 Breaking stereotypes: The potential of Pinterest for B2B brands
  • 00:20:01 Harnessing Pinterest for brand visibility and traffic
  • 00:23:10 The power of an ideal Pinterest pin: A case study of generating 1200 impressions and numerous clicks
  • 00:26:03 Boosting conversions with Pinterest tracking without spending on ads
  • 00:30:51 Inspiring action with Pinterest: The unique advantage of Pinterest over other social platforms
  • 00:33:15 The ease of creating stunning pins with Pinterest's Rich Pin feature

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...

https://kasimaslam.com/how-lauren-petrullo-got-3-000-pinterest-clicks-to-perpetualtraffic-com-in-30-days
Tue, 04 Jul 2023 04:00:00 -0500
Your USP: The reMarkable Method to Sell More of Your Products Online

In this episode of Perpetual Traffic, Ralph and Kasim delve into the critical role of a unique selling proposition (USP) in the realm of digital marketing. They dissect Ralph's decision-making process behind his Remarkable tablet purchase, demonstrating how a deep understanding and resolution of customer pain points can drive product differentiation. Ralph advocates for relentless research and iterative product enhancement, recommending sophisticated tools such as Chat GPT and Amazon reviews for insightful market analysis.

Chapter:

  • 00:00:00 Decoding Your USP: The Remarkable Strategy
  • 00:02:12 Retention Tactics: The Power of Analog Note-Taking
  • 00:04:47 Advanced Product Positioning in the Digital Landscape
  • 00:07:49 Niche Domination: Remarkable's Customer Acquisition Strategy
  • 00:10:47 Analog Note-Taking: A Powerful Tool for Meetings
  • 00:11:53 Addressing Latent Customer Problems
  • 00:15:38 The Customer Journey: From Ignorance to Solution Awareness
  • 00:18:47 The 30 Touch Points: Navigating from Interest to Conversion
  • 00:22:40 Boosting Efficiency: reMarkable's Note-Taking Innovation
  • 00:24:19 Crafting the Ultimate USP: The Revolutionary Pen
  • 00:28:19 The Touchscreen Showdown: Best In-Car Display Tech

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/your-usp-the-remarkable-method-to-sell-more-of-your-products-online
Fri, 30 Jun 2023 04:00:00 -0500
How Jamie Davidson Scaled from $0 to over $100 million on Amazon in 7 Years

In this episode of Perpetual Traffic, hosts Ralph and Kasim, along with special guest Jamie Davidson, co-founder of AMZ Insiders, dive deep into the intricacies of building a highly successful business on the ever-expanding Amazon platform. With a focus on advanced digital marketing strategies, Jamie shares his remarkable journey and emphasizes the paramount importance of brand ownership and product design in capturing market share. The discussion revolves around cutting-edge techniques for optimizing product ranking on Amazon, leveraging sophisticated analytics tools to gain a profound understanding of customer reviews and feedback, and seizing lucrative opportunities within the rapidly evolving e-commerce landscape. Jamie also explores the future of e-commerce, shedding light on the intensifying competition from formidable players like Walmart, Shopify, and TikTok. Join Ralph, Kasim, and Jamie as they unveil invaluable insights tailored to advanced digital marketers and CMOs, empowering them to navigate the dynamic world of e-commerce with finesse and drive sustainable business growth.

Chapters:

  • 00:00:00 - The Amazon and Forest Burning Crisis: Urgent Impact Awareness
  • 00:01:05 - Jamie Davidson: Empowering Advanced Marketers and CMOs
  • 00:06:57 - Streamline Research with Chrome Plugins: Advanced Insights Made Easy
  • 00:09:01 - Unleashing Chat GPT's Hidden Gems: Optimizing Amazon Strategies
  • 00:11:52 - Garage Side Hustle to Amazon Success: Advanced Technical Approaches
  • 00:14:50 - Sourcing Excellence: Identifying High-Quality Amazon Products
  • 00:17:10 - Advanced Strategies for Driving Traffic and Sales on Amazon
  • 00:21:24 - Brand Ownership in the Digital Age: Amazon's Role Unveiled
  • 00:24:29 - Scaling Mastery: Propel Your Amazon Business to Eight Figures
  • 00:26:04 - Lucrative Entrepreneurship: Seizing Opportunities in Cellular Accessories
  • 00:30:32 - The Amazon Goldmine Unleashed: Advanced Scaling Strategies
  • 00:32:35 - Staying Ahead in Hypercompetitive Markets: Dominating Cellular Accessories
  • 00:36:03 - Elevated Success on Amazon: Advanced Tools for CMOs

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have

https://kasimaslam.com/how-jamie-davidson-scaled-from-0-to-over-100-million-on-amazon-in-7-years
Tue, 27 Jun 2023 04:00:00 -0500
The Great Squeeze Page Hoax: Dead or Alive?

In this episode of Perpetual Traffic, hosts Ralph and Kasim are joined by Tom Meredith, the VP of Marketing at Tier 11, to explore the effectiveness of squeeze pages in customer acquisition. They delve into the nuances of using squeeze pages, highlighting their suitability for offers that require minimal commitment while cautioning against their use for offers that demand deeper thought and evaluation. Kasim emphasizes the significance of establishing a rapport with customers by providing them with comprehensive information about the organization, including its mission, values, testimonials, case studies, and customer stories. Squeeze pages typically collect basic contact information, such as name and email, in exchange for a lead magnet or content piece. Ralph believes that squeeze pages offer a valuable opportunity to gather first-party data from interested customers who may not be ready to make a full commitment yet. Leveraging follow-up email sequences, businesses can engage with these leads and nurture them into becoming loyal buyers.

Chapters

  • 00:00:00 - Start the episode with an engaging introduction to the Perpetual Traffic Podcast, featuring special guest Tom Meredith.
  • 00:01:18 - Explore the transformative power of AI for graphic designers, unveiling a game-changing tool that revolutionizes the industry.
  • 00:05:15 - Take a deep dive into the world of Chat GPT, discovering how it can supercharge squeeze pages and sales funnels for generating revenue.
  • 00:09:05 - Unlock the secrets of customer engagement as we delve into the power of squeeze pages and landing pages in capturing and retaining customer interest.
  • 00:11:56 - Examine the ongoing controversy between landing pages and squeeze pages, unraveling the battle of the pages and their respective strengths and weaknesses.
  • 00:13:19 - Highlight the importance of building relationships and explain why squeeze pages alone may fall short in establishing long-term customer connections.
  • 00:15:05 - Understand the power of engagement and explore why relying solely on squeeze pages may limit your ability to maximize customer interactions.
  • 00:18:20 - Discover the key to customer acquisition by exploring the broader scope of squeeze pages and their potential beyond initial lead generation.
  • 00:19:42 - Entice listeners with a tantalizing offer, unlocking the secrets of international cuisine with 12 exclusive recipes in exchange for a simple name and email.
  • 00:22:05 - Contemplate the controversial role of squeeze pages in online marketing, comparing them to the graffiti of the internet and discussing their impact.
  • 00:24:32 - Examine the power of squeeze pages in delivering high-value customer experiences, highlighting their ability to drive conversions and create lasting impressions.

LINKS AND RESOURCES:

https://kasimaslam.com/the-great-squeeze-page-hoax-dead-or-alive
Fri, 23 Jun 2023 04:00:00 -0500
5 Big Takeaways From the iOS 17 Apocalypse

In this episode of Perpetual Traffic, Ralph Burns and Kasim Aslam engage in an in-depth conversation with guest Tom Meredith about the complexities of Apple's privacy policies and the significant impact they hold for app developers. The dialogue brings to light the delicate equilibrium Apple must sustain between privacy protection and maintaining a functional, developer-friendly app store. A provocative prospect of Apple launching its own ad platform is dissected, with discussion of potential benefits, such as improved attribution tracking and access to a prosperous user base. They provide valuable insights from their own affiliate marketing journey, navigating the convoluted web of privacy policies across various meta headquarters. Aslam boldly surmises the discussion by stating his openness to transition from a Google agency to an Apple agency, in the event of Apple's own ad network becoming a reality.

Chapters:

  • 00:00:00 - Kick off the episode with a deep-dive into the complexities of iOS 17. Industry experts might lack definitive answers, but they agree: keeping informed is crucial.
  • 00:02:00 - Explore Facebook's innovative data modeling strategy, an approach offering marketers a new lens on user behavior and increased campaign visibility.
  • 00:05:15 - Expose Facebook's covert tactics, embodied in their use of the "Hedonistic Law" to create strategic silence around data privacy issues.
  • 00:08:11 - Assess Meta's unease in the face of the iOS 17 update, and ponder on how it might reshape the advertising strategies of the social media giant.
  • 00:12:00 - Analyze the immense influence of Apple users, and what their unique preferences mean for brands and advertisers.
  • 00:14:51 - Trace the remarkable journey of search, from seeking mom's advice to 'Googling it', and reveal Apple's strategic role in this evolution.
  • 00:19:13 - Engage in a discussion on privacy, as Apple takes a stand. Is Google ready to follow the lead, or will it chart a different course?
  • 00:21:39 - Take a look at the so-called 'Trump Factor'. Are privacy concerns still at the forefront of users' minds, or is the issue losing its impact?
  • 00:23:38 - Investigate the rising trend of privacy browsing. Could this approach to internet use become the new norm?
  • 00:26:48 - Delve into Apple's game-changing ad network – a fusion of personal messaging and targeted advertising that's set to transform the industry.
  • 00:29:09 - Reveal the hidden power dynamics as Apple takes a firm grip on app compliance. What does this mean for app developers and marketers?
  • 00:33:40 - Learn how to navigate the iOS 17 terrain and optimize email marketing by unlocking the power of intra-funnel behavior.

LINKS AND RESOURCES:

https://kasimaslam.com/5-big-takeaways-from-the-ios-17-apocalypse
Tue, 20 Jun 2023 04:00:00 -0500
3 Big Takeaways from The Meta Performance Marketing Summit

In this episode of Perpetual Traffic, Ralph and Kasim explore the implications of Meta (formerly Facebook) and AI in marketing. They discuss the advantages of Facebook's Advantage Plus campaign type, highlighting how it has been utilized by larger brands to enhance their e-commerce efforts. However, they emphasize that this tactic should be seen as just one piece of the puzzle, and CMOs and marketing directors should focus on leveraging it to drive growth and expand their market. Ralph shares a case study involving Allergan, showcasing how a combination of awareness campaigns, video views, traffic campaigns, and middle-of-the-funnel exchanges helped introduce customers to the brand and collect data for retargeting. The hosts stress the importance of targeting individuals who may not be ready to make a purchase with branding campaigns that tell the brand's story or highlight its lifestyle. While acknowledging the impressive AI capabilities of Facebook, they also advise marketers to exercise caution and prioritize building campaigns that truly resonate with their specific target audience.

Chapters:

  • 00:00:00 - Welcoming Ralph back From the Meta Marketing Summit
  • 00:05:31 - Repurposing Content For Online Challenges
  • 00:07:17 - How AI Tools Transform Call Summaries and Add Strategic Insights
  • 00:12:04 - Exploring the Advantage Plus Campaign and Other Game-Changing Tools for Media Buyers and Creators
  • 00:16:49 - How Big Brands Fine-Tune Their Strategies for Massive Success
  • 00:19:23 - What CMOs and Directors of Marketing Need to Know About the Advantage Plus Campaign and Scaling Strategies
  • 00:23:51 - How Strategic Awareness Campaigns Can Expand Your Market and Drive Conversions
  • 00:25:16 - How Botox and Lesser-Known Products Can Benefit from the Same Strategy
  • 00:33:04 - Discover the Fascinating New Iteration of Meta's Agency Events

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/3-big-takeaways-from-the-meta-performance-marketing-summit
Fri, 16 Jun 2023 04:00:00 -0500
What’s Working Now with Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?

In this episode of Perpetual Traffic, Ralph, Kasim, and special guest, Kobi Topaz from Tier 11, dive deep into the world of digital marketing. They explore the evolution of Google search, underscored by the introduction of ads and the shifting paradigm of generative AI from an options framework to a focus on providing validated responses. Kobi highlights the game-changing move by Facebook to remove text limitations in ads, advocating for the power of simplicity and authenticity. The experts recognize the merits of experimenting with various tactics, but stress the importance of scroll-stopping creative content. Even with the rapid advancements in AI automation tools, they emphasize the need for client collaboration to maintain brand alignment in advertising.

Chapters:

  • 0:00:00 - Excitement Over New Google Search Experience (SGE)
  • 00:03:27 - Google's New Search Experience: In-Line Citations and Zero Ads Above the Fold
  • 00:09:50 - The Future of Google Search: AI's Shift from Options to Focused Answers
  • 00:12:51 - Stay Ahead of the Game: Fundamental Changes Coming to Google Ads
  • 00:16:11 - The Role of Human Creativity in Video Advertising: Insights from Perpetual Traffic
  • 00:22:16 - Lowering CPA with Blended Retargeting Audiences
  • 00:24:27 - Revolutionizing Ad Strategy: Video Views and Retargeting for Sales
  • 00:28:06 - Navigating the Messy Middle: Understanding Customer Acquisition Journey
  • 00:32:33 - Revamping Meta Ads: Insights from Kobe Topez
  • 00:33:48 - Revolutionizing Ad Design: Heavy Text and Simple Photos in Native Ads
  • 00:35:26 - The Ugly Squeeze Page that Outperformed: Lessons in Effective Marketing
  • 00:39:56 - The Power of Responsive Ads: One Mistake, Highest Performance
  • 00:41:21 - Balancing Performance and Brand Guidelines in Ads
  • 00:46:43 - Compelling Creatives: Boosting Campaign Management with AI Automation and Collaboration

Resources Mentioned:


LINKS AND RESOURCES:

https://kasimaslam.com/whats-working-now-with-meta-ads-ai-ugc-big-text-before-after-post-it-notes
Tue, 13 Jun 2023 04:00:00 -0500
Facebook Ad Auction Insights: 3 Nuggets to Enhance Performance

Welcome to another episode of Perpetual Traffic. We're diving back into the archives, revisiting three pivotal episodes centering on the mechanics of Facebook's ad auction technology. This technology plays an instrumental role in pinpointing the highest valued audience for your campaign. Sure, manual testing serves its purpose initially, but as we transition towards scaling up, it's time to let Facebook's advanced data science and machine learning take the reins. Navigating through Facebook's ad auction system, we're reminded of how it cleverly determines ad visibility based on bidding and perceived value. The golden nugget? Maintaining consistent audience engagement through various strategies, like active commenting or launching conversion-focused campaigns, can bring forth worthwhile rewards. The overarching goal here is to leverage these strategies to scale and expand campaigns, all while avoiding unnecessary effort. This episode is packed with key insights that can elevate your Facebook ad optimization game.

Chapters:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/facebook-ad-impressions-falling-short-3-nuggets-to-enhance-performance
Fri, 09 Jun 2023 04:00:00 -0500
How AI & AI-Powered Ads Will Completely Transform Your Marketing

In this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google's use of AI in delivering content and answers to users. They highlight the potential consequences for content creators if Google begins using their own AI to deliver course content, potentially leading to a decline in content creation. They also raises the possibility of society moving towards a limited amount of publicly available open source knowledge. They mention Google's plans to deliver answers in a conversational manner, with ads embedded in context, aligning with the user experience. The focus is on creating granular, product-led content that guides users towards informed decision-making. They acknowledge that relying solely on informational searches for traffic may become less effective as Q&A sites and chatbots gain prominence in answering user queries.

Chapters:

  • 00:00:00 - Finding Hope in Challenging Times
  • 00:03:08 - The Evolution of Innovation: Chat GPT is Just the Beginning
  • 00:06:37 - Unlocking the Power of Search Traffic: Maximizing Results with Three Categories
  • 00:09:57 - The Future of Content Creation: Google's AI and the Changing Landscape
  • 00:11:20 - Revolutionizing Google Ads: Contextual Ads and Their Impact on Marketers
  • 00:17:26 - The Dark Side of Search Engines: Content Theft and its Consequences
  • 00:19:04 - Is Google Monetizing Another Product? Insights from a Digital Marketing Expert
  • 00:25:43 - Revolutionizing Ad Delivery: AI's Role in Targeted Advertising
  • 00:28:04 - The Importance of Specificity: Enhancing Ad Experience with Rich Content and Unique Features
  • 00:32:27 - How a Massive Brand Became a Fan: The Power of Pure Content in Pay Ads
  • 00:38:10 - Unlocking the Power of Pillar Content: Creating Impactful Pieces for Maximum Reach

Tools Mentioned:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/how-ai-ai-powered-ads-will-completely-transform-your-marketing
Tue, 06 Jun 2023 04:00:00 -0500
2 Things That Are Wasting Your Google Performance Max Budget

In the Perpetual Traffic nugget episode, Ralph is joined by John Moran who discusses the importance of effectively utilizing P Max, a type of advertising campaign. John highlights the significance of identifying the starting point for P Max and advises against overspending on ineffective keywords and remarketing to existing customers. He emphasizes the need for data-driven attribution to accurately assess the impact of P Max and other marketing channels. Using a customer's click path as an example, he illustrates the challenges in determining whether a P Max click resulted in a subscription or if the customer was already a subscriber. John suggests that businesses should identify the most effective marketing channels for their specific audience to optimize their spending and avoid relying solely on P Max.

Chapters:

  • 00:00:00 - Uncovering P Max and Identifying the Starting Point
  • 00:01:31 - Saving Ad Spend and Growing Your Business
  • 00:05:30 - Tracking Customer Journeys and Click Paths
  • 00:07:13 - Data-Driven Attribution for Best Performing Channels
  • 00:08:20 - Maximizing Ad Spend with P Max in Marketing Channels
  • 00:09:55 - Identifying True Cold Traffic and Avoiding New User Pitfalls

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/2-things-that-are-wasting-your-google-performance-max-budget
Fri, 02 Jun 2023 04:00:00 -0500
Top Ways Your PPC Spend is Being Wasted with John Moran

In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while achieving maximum results in marketing campaigns.

Chapters:

  • 00:00:00 - Scaling New Cold Users for Incremental Growth
  • 00:02:31 - Buy the Numbers Shopify App for Customer Metrics and Growth
  • 00:10:42 - Importance of Collaboration between Marketing and Finance
  • 00:13:14 - The Ultimate Toolbox for Shopify Store Performance Tracking
  • 00:16:10 - Affiliate Links and Tesla Wins: A Conversation about Credibility
  • 00:20:16 - The Importance of Failure and Anxiety in Learning
  • 00:26:30 - Data-Driven Attribution Challenges in Google Ads
  • 00:28:37 - Maximizing P Max: Identifying Starting Point and Successful Marketing Channels
  • 00:31:22 - Practical Example of Scaling Marketing Channels
  • 00:34:35 - YouTube vs. Cash: Scaling and Proving ROI
  • 00:37:45 - The Fallacy of Clean Data in Marketing
  • 00:43:28 - Identifying Healthy Benchmarks for Effective Scaling
  • 00:47:36 - Embracing a Systems Thinking Approach in the Industry
  • 00:54:44 - Video Teases Actionable Tip for Starting Off and Skipping Ahead to Advanced Step
  • 00:58:20 - Google's Ad Insertion Tactics Reduced Click Engagement and Increased Overspending
  • 01:03:54 - Scaling Your Ad Spend: How to Efficiently Manage Your Budget Across Channels
  • 01:05:59 - Tips for Overspending and Audience Targeting in Advertising

Tools Mentioned:

https://kasimaslam.com/top-ways-your-ppc-spend-is-being-wasted-with-john-moran
Tue, 30 May 2023 04:00:00 -0500
[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months - Part 2

In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive copywriting, a prominent phone number, and urgent call to action to boost conversions. Utilizing authentic user-generated content (UGC) relevant to the target audience is also highlighted. The hosts stress simplicity in advertising, understanding the target audience, and crafting resonant messaging. They delve into traffic harmonization, employing multiple platforms and targeting strategies for maximum ad effectiveness. Listeners are provided with specific examples and timestamps, facilitating easy application of these concepts to their own digital marketing efforts.

In This Episode, You'll Learn:

  • 00:00:00 - Perpetual Traffic Podcast: Personal Injury Law Case Study (Part 2)
  • 00:01:59 - Effective Ad Strategies for E-commerce Using UGC
  • 00:06:23 - Avatars for Law Firm Marketing Strategies
  • 00:09:06 - Personal Injury Lawyers Find Potential Clients through Facebook Data Points
  • 00:13:47 - Keeping Ads Simple: No Need for Complications
  • 00:16:57 - Marketing Strategies: Differentiation and Selling in a Competitive Market
  • 00:20:55 - Incremental Changes for Improved Website Performance
  • 00:23:14 - Importance of Objective Perspective in Website Development

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/case-study-628-personal-injury-law-signed-cases-in-9-months-part-2
Fri, 26 May 2023 04:00:00 -0500
[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months

In this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of Twitter threads in building a following and providing valuable content. They recommend creating threads regularly and pinning a tweet that acts as a table of contents for all your threads. This makes it easy for your audience to access the value you offer. The episode also explores the benefits and limitations of various ad platforms and objectives for effective lead generation, emphasizing the importance of targeting the right leads and understanding algorithms.

In This Episode, You'll Learn:

  • 00:00:00 Direct Mail and Facebook: Effective Marketing Channels for Quality Leads
  • 00:02:04 Positive Review and Request for Backstory in Digital Marketing Podcast
  • 00:03:51 Special Episode on Cos Backstory Coming to Perpetual Traffic
  • 00:06:41 Organizing Twitter Threads with Pinned "Thread of All Threads" Tweet
  • 00:10:08 Lessons on Twitter Growth and Effective Thread Writing
  • 00:13:08 Case Study Provides Quick and Valuable Insights
  • 00:15:21 Long-term Success Demonstrated in Six-Month Google Ads Campaign Screenshot
  • 00:17:20 Customer Acquisition Model Tailored for Law Firms
  • 00:20:52 Tracking and Targeted Leads in Law Firm Marketing
  • 00:24:19 Leveraging Social Media for Law Firm Marketing
  • 00:27:30 Offline Tracking: A Game Changer for Large Ad Campaigns
  • 00:31:11 Small Law Firms' Profitability Relies on Smaller Settlements
  • 00:32:30 Setting Up Proper Conversion Tracking in the Services Industry
  • 00:40:19 Tracking Data Points to Maximize Results
  • 00:41:39 Assessing Viability of Accident Cases for Law Firms
  • 00:46:19 Scaling Online with Offline Conversion Tracking

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/case-study-628-personal-injury-law-signed-cases-in-9-months
Tue, 23 May 2023 04:00:00 -0500
How We Got a 22% Drop in CPA & a 50% Increase in New Donors Using Content First

In this episode of Perpetual Traffic, Ralph and guest Kobi Topaz explore the strategies for optimizing conversions in blog posts by combining content and pitch effectively. They discuss the various objectives for meta platforms and the importance of high-quality content and long-term content strategies. The hosts also address challenges related to policy issues with Meta and Google. The episode offers valuable insights on integrating blog and platform campaigns, selecting the appropriate campaign objective for video content promotion on Facebook, and providing value to warm audiences to boost sales. It's a must-listen for marketers looking to enhance their conversion optimization strategies.

In This Episode, You'll Learn:

  • 00:00:00 Perpetual Traffic Podcast: Insights with Ralph Burns and Kobi Topaz
  • 00:01:12 Embracing Family Life: A New Perspective on Success
  • 00:06:45 Content Marketing Success: Boosting Donations and Reducing CPA for Charities
  • 00:10:56 Navigating the Customer Journey in E-commerce
  • 00:12:03 Beyond Conversions: Unlocking Website Conversion Strategies
  • 00:14:47 Content + Pitch: Maximizing Marketing Impact in Blog Posts
  • 00:19:16 The Power of Persuasion: Inspiring Donations through Articles
  • 00:22:56 Traffic Harmonization and Credit Repair: A Performance Max Case Study
  • 00:27:44 Efficient Integration: Tips for Blog and Platform Campaigns
  • 00:30:38 Scaling for Growth: Strategies for Brand Success and Customer Acquisition

Tool Mentioned:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/how-we-got-a-22-drop-in-cpa-a-50-increase-in-new-donors-using-content-first
Fri, 19 May 2023 04:00:00 -0500
How Much Should You Spend on Digital Advertising?

In this episode of Perpetual Traffic, Ralph and Kasim cover various aspects of online marketing. They discuss challenges in running A/B/O campaigns on Facebook, the benefits of campaign budget optimization for e-commerce brands, and the calculation of customer acquisition cost. They also explore the advantages of starting with Google Ads, understanding the competitive landscape, and how small businesses can succeed by niching down. Ralph and Kasim emphasize the importance of integrating different marketing channels and creating compelling content. They provide insights on finding the best feature and avatar through a shotgun approach and using paid traffic to amplify successful posts.

In This Episode, You'll Learn:

  • 00:00:00 Perpetual Traffic Podcast: Tackling Current Problems in Marketing
  • 00:02:54 Media Buyer's Strategy for Running Multiple A/B/O Campaigns on Facebook
  • 00:05:30 Leveraging Campaign Budget Optimization for E-commerce Brands
  • 00:07:47 Exploring Media Buying and Common Challenges in Online Marketing
  • 00:11:15 Unlocking the Value of Customer Lifetime Worth in Acquisition Costs
  • 00:15:49 Calculating Customer Acquisition Costs through Online Traffic
  • 00:18:16 Analyzing Inefficiencies in Your Business Model for Growth
  • 00:21:38 Understanding the Competitive Landscape for Business Success
  • 00:25:11 Niche Down: Thriving as a Small Business in a Hypercompetitive Market
  • 00:28:04 Mastering High-Intent Keywords for Effective Marketing
  • 00:33:13 Crafting a Unique Selling Point in a Competitive Market

Tool Mentioned:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/how-much-should-you-spend-on-digital-advertising
Tue, 16 May 2023 04:00:00 -0500
[Part 2] Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck

In this episode of Perpetual Traffic, Ralph and Kasim are joined by Aleric Heck to discuss strategies for leveling up your digital marketing game. They explore the winning formula of value ads that combine a hook, education, and a call to action. Effective hooks such as case studies, education, and questions are highlighted. The episode delves into leveraging platforms like YouTube and Facebook, as well as retargeting and audience targeting. Valuable insights on scaling marketing results and promoting content through various channels are shared. Digital marketers are encouraged to take notes and implement these tactics to provide value to their audience and enhance their campaigns.

In This Episode, You'll Learn:

  • 00:00:00 Unlocking the Value of Domain Names
  • 00:02:56 Offline Conversions and Direct Response Campaigns: Key Considerations
  • 00:06:18 Optimizing Ads for Sales: A High-Level Perspective
  • 00:07:27 Adding Value and Effective Calls to Action in Ads
  • 00:11:23 Powerful Hooks: Captivating Audiences with Advertisements
  • 00:13:46 Leveraging YouTube Ads for Facebook Advertising Challenges
  • 00:17:24 Success Stories and Strategies: The Snatch Ad Approach
  • 00:20:36 Consulting for Effective Ad Campaign Management
  • 00:21:41 YouTube Ads vs. Facebook Ads: Unveiling the Power of Audio and Video
  • 00:26:02 The Omnipresence of Retargeting: A Popcorn Analogy
  • 00:30:55 Surprising Success: Pinterest Advertising for Business
  • 00:34:33 Spotlight Ad: Cost-Effective Booking Call Strategies
  • 00:36:56 Digital Advertising Strategies: From YouTube to Complimentary Calls
  • 00:37:59 Budget Recommendations for Effective Retargeting Ads
  • 00:39:02 Scaling Marketing Results: Expert Tips for Success

Tool Mentioned:


LINKS AND RESOURCES:


Thanks so much for...

https://kasimaslam.com/part-2-why-youtube-ads-beats-facebook-ads-every-time-with-aleric-heck
Fri, 12 May 2023 04:00:00 -0500
Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck

In this episode of Perpetual Traffic, Aleric Heck joins hosts Ralph and Kasim to discuss strategies for boosting traffic and conversions in digital advertising campaigns. One key takeaway was the importance of tracking leads and conversions, even if it may be difficult to directly attribute success to certain strategies. Another important concept was the use of retargeting as a means of increasing touch points with potential customers and driving messaging. The hosts also stressed the need to focus on the 99% of potential customers who may not convert on the first interaction and to build trust with them through multiple touch points. The episode also touched on the challenges of attribution and the importance of using UTM links to track the success of different campaigns.

In This Episode, You'll Learn:

  • 00:00:00 - Kasim discusses frustration with TSA agents at Sky Harbor Airport
  • 00:01:12 - Adding spice to ethnic names to help TSA agents familiarize themselves
  • 00:06:20 - Request for insider tips on boosting website traffic
  • 00:09:21 - Niche strategies and successful YouTube ads for small budgets
  • 00:10:45 - Different strategies for running campaigns at different budgets
  • 00:12:02 - Google shifts strategy to audience-based targeting for direct response conversions
  • 00:18:28 - YouTube video causes tracking issues
  • 00:20:59 - The importance of tracking in client work and retargeting strategy
  • 00:22:52 - Tracking and using UTM parameters to analyze YouTube ad performance
  • 00:29:11 - Recommendation for a direct response strategy and optimizing video action campaigns
  • 00:32:18 - Building trust is more important than collecting names and emails
  • 00:33:59 - Overview of a digital advertising campaign
  • 00:37:07 - Maximizing conversions with exclusions in YouTube ads
  • 00:39:11 - The importance of video watching for uncovering hidden intent in marketing
  • 00:44:26 - How to build an audience on YouTube with subscriber, viewer, and like lists

Tool Mentioned:


LINKS AND RESOURCES:

https://kasimaslam.com/why-youtube-ads-beats-facebook-ads-every-time-with-aleric-heck
Tue, 09 May 2023 04:00:00 -0500
10 Proven Perpetual Traffic Nuggets for Driving More Traffic

Are you struggling to create engaging content that resonates with your audience? Look no further than the Perpetual Traffic podcast! In this episode, we share valuable insights on how to create native content using the "Love Sandwich" technique, the importance of using hashtags for effective social media targeting, and creating entertaining and informative content for platforms like TikTok. By following these tips, you can transform your content creation strategy and achieve better results, no matter your role in marketing or business. So, what are you waiting for? Start creating content that stands out and drives results!

In This Episode, You'll Learn:


LINKS AND RESOURCES:

https://kasimaslam.com/10-proven-perpetual-traffic-nuggets-for-driving-more-traffic
Fri, 05 May 2023 04:00:00 -0500
How an eCommerce Brand Scaled From $1K to $15K/Day with Molly Pittman

Join Ralph and Kasim on this episode of Perpetual Traffic, as they catch up with Facebook advertising expert Molly Pittman. Molly shares her journey in the industry, including launching an agency and utilizing advertorials for scalability. She also provides tips on using pre-sell articles, creating short landing pages, and affiliate links for generating sales. Molly discusses successful ad campaigns for bloating products and makeup tips for older women. Furthermore, she shares her insights on hybrid strategies for successful businesses in 2023 and beyond, including combining face yoga business with direct sales strategies.

In This Episode, You'll Learn:

  • 00:00:00 - Molly Pittman catches up on her last 3-5 years on Perpetual Traffic
  • 00:05:03 - A new consulting mastermind and an exciting agency launch
  • 00:08:47 - The benefits of podcasting for personal growth
  • 00:10:29 - The evolution of the speaker's business model and expertise
  • 00:12:16 - The shift from selling information to selling access in business
  • 00:16:54 - The agency model turned on its head
  • 00:19:51 - A dad's impressive basketball skills and the importance of advertorials for scalability
  • 00:25:17 - How to sell health products by sparking curiosity and targeting interests
  • 00:29:07 - Successful ad campaigns for bloating products
  • 00:33:19 - Short makeup tips for older women
  • 00:37:49 - Hybrid strategies for successful businesses in 2023 and beyond
  • 00:40:12 - Molly Pittman shares her insights on combating rising costs and promoting her brand

Tool Mentioned:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/how-an-ecommerce-brand-scaled-from-1k-to-15k-day-with-molly-pittman
Tue, 02 May 2023 04:00:00 -0500
How Google’s Big Tracking Decision Will Affect Your Business with Frederik Boysen

In this episode of Perpetual Traffic, Ralph and Kasim are joined by Frederik Boysen to discuss strategies for optimizing digital marketing campaigns and acquiring new customers. They stress the importance of using first-party data to improve customer match, understanding the cost to acquire a customer, and tracking the consumer journey across devices. The episode also covers the importance of aligning business financial strategy and marketing in response to inflation and maximizing Google Ads algorithm performance. Listeners can gain valuable insights on metrics for measuring business growth and tips for effective campaigns.

In This Episode, You'll Learn:

  • 00:03:29 - Using Google's algorithm to acquire new customers
  • 00:06:16 - Separate campaigns for better reporting and customer data
  • 00:08:55 - Attribution is important in marketing
  • 00:10:24 - Tracking and attributing marketing for improved profitability and performance
  • 00:14:15 - Using contribution margin for a holistic view of business
  • 00:17:37 - Understanding baseline customer acquisition cost and lifetime value
  • 00:20:29 - Cross-channel marketing and its implications
  • 00:21:45 - A new tool for insights on Facebook ads' impact on other channels
  • 00:23:33 - Discovering products with Iris iPhone device and Google Shopping
  • 00:26:06 - Maximizing Google Ads algorithm performance
  • 00:31:27 - Analyzing advertising spend and tracking the consumer journey across devices
  • 00:34:11 - Maximizing top-of-funnel on Facebook for customer acquisition
  • 00:36:15 - Understanding the challenge of attribution in YouTube advertising
  • 00:37:11 - Breaking down ad spending and advice for scaling up
  • 00:42:11 - Understanding the impact timeline for effective campaigns
  • 00:45:27 - Maximizing attribution window for Google Click ID
  • 00:46:00 - Tracking sales through internal metrics and backward math
  • 00:51:56 - Tracking real profit in business metrics
  • 00:53:44 - Aligning business financial strategy and marketing in response to inflation
  • 00:57:02 - Using profitability on ad spend as the key metric for marketing success

Guest Links:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://kasimaslam.com/how-googles-big-tracking-decision-will-affect-your-business-with-frederik-boysen
Tue, 25 Apr 2023 04:00:00 -0500
The Shocking Blog SOP Guaranteed to 40X Your Traffic With Lauren Petrullo

In this episode of Perpetual Traffic, Ralph and Kasim talk with Lauren Petrullo about various topics related to digital marketing and e-commerce. They cover the benefits of user-generated content for affiliate marketing and the potential of an in-app affiliate network for monetization. They also emphasize the importance of integrating SEO, copywriting, and AI tools in blog production, developing an SEO content plan through keyword research and collaboration, and content-rich websites for URL expansion in digital marketing. The episode concludes with a reminder for e-commerce owners to not leave money on the table and to check out the resources and links in the show notes.

In This Episode, You'll Learn:

  • 00:00:00 - The Shocking Blog SOP Guaranteed to 40X Your Traffic With Lauren Petrullo
  • 00:04:13 - Introducing Lauren Petrullo and discussing e-commerce and digital marketing
  • 00:07:32 - Surprising benefits of Facebook Shops and its underutilization
  • 00:10:14 - Importance of user-generated content in affiliate marketing
  • 00:12:14 - Potential of in-app affiliate networks for monetization
  • 00:14:27 - Changing e-commerce landscape: everyone is a marketer and influencer now
  • 00:16:04 - The role of AI in creating content with human intervention
  • 00:18:48 - Why an intermediary is necessary in building AI like a Lego castle
  • 00:21:57 - Creating a successful shopping blog with AI-generated content
  • 00:26:57 - Using Google Doc with Chrome extension for SEO to determine SEO score for Korean skincare brands
  • 00:31:45 - Conversions through organic traffic to blogs with Google Performance Max expansion
  • 00:36:18 - Importance of content in marketing and the new ecosystem
  • 00:39:37 - Customizable replacement product feed for out-of-stock items
  • 00:44:13 - Targeting the US Spanish-speaking population online: benefits and challenges

Tools Mentioned:


LINKS AND RESOURCES:

https://kasimaslam.com/the-shocking-blog-sop-guaranteed-to-40x-your-traffic-with-lauren-petrullo
Fri, 21 Apr 2023 04:00:00 -0500
How to Switch to Google Analytics 4 Before The July 1 Deadline With Chris Mercer

In this episode of Perpetual Traffic, Chris Mercer from Measurement Marketing joins Ralph and Kasim to discuss the significance of measurement in digital marketing. The hosts stress the importance of setting up reports that provide insights into what's working and what's not, and they discuss Google Analytics 4's Story Lytic Framework, which allows marketers to define engagement and tell a story through data. They also emphasize the need to understand the platform and use custom parameters to enhance Google's opinion of traffic sources, and they suggest that capturing specific events can improve marketing strategies.

In This Episode, You'll Learn:

  • 00:00 - Welcome Chris Mercer to Perpetual Traffic
  • 00:02:12 Lack of interest in technical tasks and the importance of measurement
  • 00:06:49 Emphasis on the importance of measurement and overemphasizing it
  • 00:10:47 GA4 and its impressive total of unlimited features
  • 00:20:17 Frustrations of using analytics reports and understanding general trends and patterns
  • 00:27:16 The importance of a proper measurement strategy for Universal Analytics
  • 00:30:33 Using Google Analytics 4's Story Lytic Framework to define engagement and tell a story through data
  • 00:39:47 Challenges with efficacy of top-of-funnel campaigns in Google Analytics 4
  • 00:46:20 The importance of rebuilding in Google Analytics 4 instead of migrating data from Universal Analytics
  • 00:50:14 Using a measurement strategy to control marketing tools and tell a story
  • 00:53:45 Free resources available to improve measurement strategy and connect with experts

Tools Mentioned:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/how-to-switch-to-google-analytics-4-before-the-july-1-deadline-with-chris-mercer
Tue, 18 Apr 2023 04:00:00 -0500
11 Life-Transforming AI Tools You’re Not Using…But Should

In this episode of Perpetual Traffic, Ralph and Kasim discuss various AI tools that can be used to make money. They cover tools like Zapier, ChatGPT, and Tweet Hunter, which can help with legal protection, Twitter threads, and data visualization. The hosts also touch on the importance of personality in YouTube chat and the limitations of threads in online courses. They recommend subscribing to The Rundown newsletter for the latest AI news and updates and mention the book Life 3.0 by Max Tegmark. Additionally, they discuss the potential of AI to replace certain professions and the need for universal basic income. This episode offers valuable insights into the ways AI can be leveraged for business and the impact it may have on society.

In This Episode, You'll Learn:

  • 00:00 - AI Tools and Resources: An Introduction
  • 04:23 - AI Beats Radiologists and Other Professionals
  • 06:57 - ChatGPT: A Powerful AI Tool to Use Like a Person
  • 07:47 - Consider Inviting Kasim Aslam as a Guest on the Show
  • 09:37 - Tweet Hunter: A Useful Tool for Twitter Threads
  • 12:15 - Lengthy Terms of Service and NDA Agreements Can Be a Burden
  • 16:02 - Limitations of Threads in Online Courses and Tweet100.io
  • 18:59 - Personality is Important in YouTube Chat
  • 24:07 - Playing with Digitized Versions of Ourselves
  • 24:18 - Guest Availability Uncertain
  • 26:08 - Be Cautious When Using AI for Writing: Accuracy Not Guaranteed
  • 27:08 - Twitter Sentiment Analysis: A Cool Tool to Use
  • 29:02 - Zai Zai's ChatGPT Integration Has Overwhelming Implications
  • 30:40 - Follow Kasim Aslam on Twitter for New and Interesting AI Updates

Tools Mentioned:


LINKS AND RESOURCES:

https://kasimaslam.com/11-life-transforming-ai-tools-youre-not-usingbut-should
Fri, 14 Apr 2023 04:00:00 -0500
14 Irresistible CRO Tools You Must Use to Increase Conversions

Perpetual Traffic delves into the latest online marketing tools and strategies in this episode. Topics covered include the potential impact of Universal Analytics Tracking's shutdown, the importance of reliable funnel building tools like Click Funnels, and proper tracking and integration with Zapier for effective lead generation. The hosts also discuss the use of Snipy for claiming credit and retargeting on social media, the significance of split testing, and their favorite tools for designing traffic flow. This episode provides valuable insights for businesses seeking to optimize their online marketing efforts.

In This Episode, You'll Learn:

  • 00:00 - Universal Analytics Tracking to stop working in July
  • 04:59 - ClickFunnels: Reliable digital product space funnel building tool
  • 05:45 - Borrowing authority with iOS update
  • 06:19 - Go High Level: Most disruptive software in marketing space
  • 07:53 - Tool sets for local service-based businesses
  • 11:04 - Importance of Zapier for online tracking and integration
  • 13:01 - Reverting to ClickFunnels after plummeting conversions
  • 15:04 - Mouse Flow and heat tracking prebuilt templates
  • 15:46 - Lead Pages: Former fan's critique of pricing strategies
  • 18:29 - Sniply for credit claiming and retargeting on social media
  • 20:30 - Insta Pages for quick landing pages
  • 21:17 - Favorite tools for designing traffic flow: Fma and Canvas
  • 24:25 - Split testing tools and Google Optimize to sunset in 2023
  • 27:18 - Good split testing tool
  • 32:18 - Figma: Preferred tool for creative team

Tools Mentioned:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...

https://kasimaslam.com/14-irresistible-cro-tools-you-must-use-to-increase-conversions
Tue, 11 Apr 2023 04:00:00 -0500
The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien

Join Ralph Burns and Kasim Aslam on the Perpetual Traffic podcast as they welcome guest Jason Fladlien to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.

In This Episode, You'll Learn:

  • 00:00:00 Perpetual Traffic: Marketing Insights and Strategies
  • 00:03:42 Embracing Objections and Challenges to Repel Wrong Buyers
  • 00:07:44 The Importance of Timely Decision-making and Saying No in Sales
  • 00:11:14 The Fast-paced and Self-serving Nature of Marketing
  • 00:13:28 Balancing Information and Interaction in Presentations
  • 00:17:27 Mismatched Values between Entrepreneurs and Their Audience
  • 00:22:06 Overcoming Public Speaking Anxiety from Personal and Professional Perspectives
  • 00:23:40 Need for Multiple High-quality Products to Succeed at Traffic
  • 00:26:59 Limitations of Schema in Marketing and Design
  • 00:30:31 Honesty as the Best Policy in Marketing: Amazon Course Example
  • 00:32:47 Using Fear as an Advantage in Marketing
  • 00:36:11 Hooking Audience in Webinars: Baiting with Curiosity and Framing from Their Perspective
  • 00:38:36 Importance of Properly Set up Insights and Transition Options
  • 00:40:06 Catastrophic Error of Ending Webinars on Price

Connect with Jason Fladlien:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/the-should-you-buy-this-product-or-not-webinar-framework
Fri, 07 Apr 2023 04:00:00 -0500
How to Use Open AI to Convert Leads to Customers with Shaun Clark

In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appointments with potential customers. He emphasizes the importance of capturing leads correctly and assigning them to the right channels to maximize conversions. The conversation also covers the role of AI in business, including how it can be used to improve content creation and image optimization. However, the potential threat of AI to SaaS founders is also discussed, and the hosts and guest offer advice on how to screen for capacity in your sales process. Overall, this episode offers valuable insights on lead nurturing, AI, and strategies to improve your business's sales process.

In This Episode, You'll Learn:

  • 00:00:00 Engaged founder provides exceptional customer support after years
  • 00:01:38 Co-founder discusses high level and conceptual ideas
  • 00:04:39 Improve customer service with text messages
  • 00:07:20 Software company proves concept with 500k businesses and 1 million users
  • 00:08:38 Importance of tracking business interactions online
  • 00:12:14 Increase conversion rates in marketing with binary options
  • 00:14:39 Legal compliance advice for business owners
  • 00:17:00 Automate to speed up lead generation and avoid client data requests
  • 00:18:29 Possible human error in late-night operations and the importance of fulfilling promises
  • 00:25:10 AI is a powerful tool for prompt creation and response accuracy in business
  • 00:29:25 The complexity of technology and the need for expertise
  • 00:33:25 Impact of technology on ideation and job replacement
  • 00:36:40 The threat of automation to white-collar jobs

Resources Mentioned In Episode:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/how-to-use-open-ai-to-convert-leads-to-customers
Tue, 28 Mar 2023 04:00:00 -0500
5 Proven Ways to Improve Your Website Conversion Rate

In this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conversion rates, while social media posts usually lack calls to action and have less than 1% conversion rate. Ralph also covers cart abandonment rates in e-commerce and offers suggestions to reduce them. The episode concludes with the importance of understanding your target audience and optimizing your offers accordingly to increase conversion rates.

In This Episode, You'll Learn:

  • 00:00:00 Why Companies Should Focus on Conversion Rate Optimization (CRO)
  • 00:02:39 5 Proven Ways to Increase Your Website's Conversion Rate
  • 00:10:56 Understanding Conversion Rates for Landing Pages and Lead Forms
  • 00:15:01 Tips for E-commerce Vendors: Premium Pricing on Amazon and Testing Pricing on Different Platforms
  • 00:19:24 Optimizing for Mobile: The Importance of Inspecting Your Page
  • 00:23:57 Effective Tips for Pop-ups: Using a Delay
  • 00:28:13 Get Bravo: A Simple and Intuitive Solution for Testimonials on Websites
  • 00:32:35 Tips for Reducing Cart Abandonment and Increasing Average Order Value with Free Shipping
  • 00:37:18 Effective Call-to-Action for Losing Weight in 30 Days
  • 00:42:13 Improving Website Conversion Rates through Avatar Optimization

Resources Mentioned In Episode:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

https://kasimaslam.com/5-proven-ways-to-improve-your-website-conversion-rate
Fri, 24 Mar 2023 04:00:00 -0500
The 1 Secret to Lowering Your CPAs by 60% on Meta

Join Ralph and Kasim in the latest episode of Perpetual Traffic as they tackle complex tracking issues and share valuable insights into advertising basics, real estate marketing, and simplification strategies for better results. Discover why fixing tracking is crucial before running ads and how it affects optimization and scaling. Learn about split testing and how it can reveal stronger conversion actions. The hosts also share their experiences with mispronunciations and delve into real estate marketing insights from different avatars. Plus, find out how Chat GPT can be used for research and knowledge building. Don't miss out on the case study of scaling ad spend for a real estate product by 50% in three months while reducing CPA by 60%. Simplify your campaigns and improve performance by avoiding over-engineering things. Tune in to Perpetual Traffic now!

In This Episode, You'll Learn:

  • 00:00:00 - Warm Greeting and Positive Response
  • 00:02:50 - Efficient Formatting of Names and Numbers with GPT
  • 00:04:04 - Chat GPT's Accurate Interpretation and Google Product Integration
  • 00:09:36 - Reviews' Importance for Shows and Real Estate Agent Ad Spend Case Study
  • 00:15:54 - Conversion Tracking's Importance and Multifaceted Business Goals
  • 00:17:27 - Split Testing Reveals Preference for Stronger Conversion Actions
  • 00:20:33 - Identifying Google Campaigns Built by Facebook Experts
  • 00:21:47 - Three Distinct Real Estate Market Avatars Identified
  • 00:24:18 - Message Importance in Facebook Advertising
  • 00:28:12 - Success through Simplification: Going Back to Basics in Marketing

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/the-1-secret-to-lowering-your-cpas-by-60-on-meta
Tue, 21 Mar 2023 04:00:00 -0500
[2022] Funnels and Google Ads Now a Match Made in Heaven?

Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change? 

On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition. “Marketers didn’t invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren’t dead, he says. They’re more important than ever.

Listen in to find out more.

IN THIS EPISODE YOU’LL LEARN:

  • How the full funnel marketing approach is built into the fabric of Google’s advertising 
  • What Google does with the goal, audiences, and assets you give them 
  • Why it’s counterproductive to dictate location to Google
  • How Google Performance Max builds awareness 

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/funnels-and-google-ads-now-a-match-made-in-heaven
Tue, 14 Mar 2023 04:00:00 -0500
How to Get 100's of Qualified Real Estate Leads Using A.I. with With Suneet Agarwal

In the latest episode of Perpetual Traffic, Ralph and Kasim are joined by Suneet Agarwal, where they delve into the world of real estate marketing. Suneet believes that the real money lies in coaching leads and recruiting agents, rather than just selling houses. Kasim suggests becoming the central hub in any business by creating a network of agents or customers to sell products to, which can help one rise above the competition. Suneet also shares his insights on using TikTok as a marketing tool and emphasizes the importance of consistency and frequency to build a strong following. With even a hundred followers in a small community, one can make a significant impact. In closing, Ralph and Kasim express their eagerness to have Carl White as a guest on the show, who they consider an influential figure in the industry. Tune in to this episode for valuable marketing tips and tricks that can help take your real estate business to the next level.

In This Episode, You'll Learn:

  • 00:00:00 - Perpetual Traffic Podcast Changes Tagline To Solution Agnostic
  • 00:03:28 - The Importance Of Pre-paying Clients And Front Spending In Business
  • 00:06:01 - Authentic Social Media Presence Praised
  • 00:10:50 - From Hustling To Success In Real Estate Sales
  • 00:14:58 - Entrepreneurship: The Transition From Faking It To Confidence
  • 00:15:46 - Using Jarvis To Create Viral Content
  • 00:19:10 - The Proliferation Of Ai-generated Content Across Multiple Platforms And Brands
  • 00:22:01 - Focus On Coaching Leads And Becoming A Hub For Success In Real Estate
  • 00:26:30 - Frustration With Local Real Estate Marketing In Small Towns
  • 00:30:27 - Specializing In Neighborhoods: Navigating Niche Real Estate Markets With Content
  • 00:35:36 - Advice For Real Estate Agents: Copy My Scripts And Use A Teleprompter
  • 00:39:46 - Overcoming Fear Of Perfection And Embracing Vulnerability In Content Production
  • 00:43:43 - Consistency And Persistence On TikTok Can Lead To Massive Views For Real Estate Agents

Connect with Suneet Agarwal:


Links And Resources:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

https://kasimaslam.com/how-to-get-100s-of-qualified-real-estate-leads-using-a-i-with-with-suneet-agarwal
Fri, 10 Mar 2023 04:00:00 -0500
What Is The Law of Inverse Profitability™?

In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitability ratios. They also touch on the law of inverse profitability, which states that businesses cannot scale if they still want a high net operating income. They provide examples from companies like Tesla and Apple to illustrate their points. Additionally, they share their own experiences with testing new theories on themselves and discuss the benefits of organic social media over paid traffic. Overall, this episode offers valuable insights for businesses looking to increase revenue and profitability.

In This Episode, You'll Learn:

  • 00:00:00 - Live Meetings On Air: Engage With Your Audience in Real Time
  • 00:04:03 - Understanding Earnings Before Interest, Taxes, And Amortization (EBITA) For Business Growth
  • 00:07:21 - The Power Of A Botched Launch: How A Free Book Led To Viral Success
  • 00:10:41 - The Collaborators Behind A Bestselling Book: Insights From a Publishing Expert
  • 00:13:50 - Customer Acquisition: The Lifeblood Of Your Business
  • 00:16:51 - The True Cost Of Marketing: Beyond Ad Spend
  • 00:20:22 - The Power of Organic Social Media: Testing Its Effectiveness on Lead Generation
  • 00:24:35 - Impressed with Apple's Real Estate and Overhead Costs: Lessons for Business Owners

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/what-is-the-law-of-inverse-profitability
Tue, 07 Mar 2023 04:00:00 -0500
7 MORE Traffic Sources Every Online Marketer Needs to Know (Part 2)

On this episode of Perpetual Traffic, hosts Ralph Burns and Kasim Aslam discuss the benefits of having a podcast to build authority and credibility. While it may not be the biggest traffic source, podcasting can lead to speaking gigs and guest blog posts. The hosts emphasize the importance of guest podcasting on other shows to bring in leads almost instantly. They also provide basic steps for those new to social media and product sales, including understanding your target market and testing what works. Listeners are also told that a downloadable checklist will be available to help them apply this information.

IN THIS EPISODE, YOU'LL LEARN:

  • 00:00:00 How To Strike Gold With Niche Marketing
  • 00:03:08 My Battle Cry: The Riches Of Niche Marketing
  • 00:04:47 Perpetual Traffic's Decreased Leads But Continued Authority Building Benefits
  • 00:07:12 Podcasting For Business: Building Momentum Through Quality Content
  • 00:08:51 Networking Gold: The Benefits of Podcasting
  • 00:11:45 Juicing The Amazon Algorithm: A 99-Cent Solution To Outsmart Google
  • 00:12:10 Authority Building And Traffic: The Benefits Of Releasing A Book
  • 00:18:09 Speaking Engagements: A Powerful Tool For Digital Marketing
  • 00:21:52 Paid Traffic And Social Ads: Understanding The Basics
  • 00:23:43 Creating A Checklist For Driving Traffic To Your Website

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

https://kasimaslam.com/7-more-traffic-sources-every-online-marketer-needs-to-know-part-2
Fri, 03 Mar 2023 04:00:00 -0500
7 Traffic Sources Every Online Marketer Needs to Know

In this episode, Ralph and Kasim discuss the importance of social media and provide tips on how to make the most of it. They cover topics such as outsourcing social media and finding the right person for the job, developing a unique voice on social media, increasing engagement with your content, building a community, and using paid traffic to amplify your message. Join them for an insightful discussion on social media strategies that can help you succeed!

IN THIS EPISODE, YOU'LL LEARN:

  • 00:00:00 Discovering The Renaissance: Its Meaning And Relevance Today
  • 00:01:29 Breaking Paradigms And Unearthing Nuggets: A Path To Success
  • 00:04:33 Perpetual Traffic's Approach To Ranking Traffic Sources
  • 00:06:57 Strategic Partnerships Vs. Affiliate Programs: Which Is Better?
  • 00:09:59 Creating A Referral Program That Works: One Email, Text, Or Direct Mail Away
  • 00:11:42 Understanding The Difference Between Affiliate And Referral Software
  • 00:15:11 The Power Of Affiliate Referrals: Advantages And Benefits
  • 00:17:17 Community Building: Insights From Masterminds
  • 00:21:18 Building A Niche Community: Dave Asprey And Don Miller's Success Story
  • 00:26:03 Merging Networking, Outreach, And Strategic Partnerships For Business Success
  • 00:28:44 Lessons From Digital Marketing Experts: Ryan Deiss And Perry Belcher
  • 00:33:10 Friendly Competition: Joe And Me At Genius Network
  • 00:39:59 The Internet's Unexpected Support For Entrepreneurs
  • 00:41:14 Twitter's Benefits: Interacting With Smart People And Growing Your Network
  • 00:44:08 Outsourcing Social Media: The Advantages Of A Professional Voice
  • 00:47:45 Perry Belcher's Email Marketing Success: Building A Strong List
  • 00:52:17 Falling Short On Paid Traffic Strategy: The Importance Of Brand Building
  • 00:53:38 Investing In Brand Building For Paid Traffic Success: Tips And Insights

Links and Resources:

https://kasimaslam.com/7-traffic-sources-every-online-marketer-needs-to-know
Tue, 28 Feb 2023 04:00:00 -0500
The Ultimate Guide to Online Attribution with Scott DesGrosseilliers

Welcome to the Perpetual Traffic podcast, on this episode we will explore the hidden middle funnel and uncover the secrets of successful attribution with world expert Scott Desgrosseilliers. In this engaging and informative episode, we'll discuss how to sensibly track conversions without overwhelming data overload, how to decipher hundreds of touchpoints and identify key ones that lead to more last-click sales, and why CRM data is critical for attribution modeling. We'll also hear about a live e-commerce customer who emails people almost every day and discuss why people often fail to take the longer view when it comes to attribution.

In This Episode, You'll Learn:

  • 00:00:00 The Ultimate Fan Experience: Enjoying Super Bowls At A Beautiful Stadium
  • 00:02:32 Hooked On Phonics: Why It May Not Work In The Northeastern US
  • 00:06:18 Become An Attribution Expert: Understanding The Ins And Outs
  • 00:07:22 Maximizing Ad Spend: The Importance Of Attribution Modeling
  • 00:12:09 Google Vs Apple: The Battle For Digital Privacy
  • 00:13:53 The Key To Successful Sales: Tracking The Right Data
  • 00:16:46 The Power Of Retargeting: Boosting Conversion Rates With CRM Data
  • 00:19:01 Building Your Business: The Benefits Of Attribution
  • 00:20:20 Beyond 30 Days: Why Longer First Click Attribution Windows Matter
  • 00:23:03 The Truth About Magic Pills And Seasonal Businesses
  • 00:27:15 More Than Just Traffic: The Perpetual Traffic Podcast
  • 00:30:33 The Hidden Middle Funnel: Unlocking Last Click Sales
  • 00:31:41 Practical Issues With Tracking View-Through Conversions
  • 00:35:46 Global Trends, Simplified Data: Making Smarter Marketing Decisions
  • 00:39:02 Higher-Level Tracking: The Benefits Of Attribution For Agencies
  • 00:41:49 Holding Attribution Software Accountable With CRM Data
  • 00:43:41 Entrepreneurship Challenges: Making The Right Moves
  • 00:46:19 Scaling Ad Spend And Offer Attribution For Optimal Results
  • 00:50:04 Wicked Reports: Expert Funnel Vision And Guidance On YouTube
  • 00:52:05 Mastering Facebook: Views And Guidance From Industry Experts

Fun Links:


Links and Resources:

https://kasimaslam.com/the-ultimate-guide-to-online-attribution-with-scott-desgrosseilliers
Fri, 24 Feb 2023 04:00:00 -0500
The #1 Dirty Little Secret in Direct Response Marketing

Welcome to Perpetual Traffic, the podcast that helps you create and sustain demand for your business. In this episode, hosts Ralph and Kasim will take you on a journey to explore how to create your own demand by taking a unique approach to advertising. They share their expertise on how educational content and video ads can be used to create demand and how to optimize your ad spend by using a wholesale buying approach. Additionally, they discuss strategies for getting feedback on your content and where to find more resources online. Tune in for a deep dive into the world of creating and sustaining demand for your business!

In This Episode, You'll Learn:

  • 00:00:00 Learning New Words: A Journey Through The Pages
  • 00:00:25 Breaking Norms: The Heavy Book That Dares To Be Different
  • 00:04:48 Revisiting Success: Transformative Storytelling In Video Ads
  • 00:06:13 Reviving The Transformation: How To Make A Compelling Video Ad
  • 00:09:27 Breaking Rules: $158k Ad Spend In 30 Days
  • 00:12:46 Proactive Lead Generation: Investing In Top-Of-Funnel Ads
  • 00:15:15 Challenging Business Models: The Power Of A Father's Words
  • 00:17:13 No Call To Action? No Problem: Forcing Top-Of-Funnel Ad Spend
  • 00:21:29 From Gum To Business: Creative Thinking And Network Marketing
  • 00:26:15 Selling New Media Mix: Why It's Not Easy And How To Do It
  • 00:27:35 Conversion Ad Spending Analysis: Are You Wasting Money?
  • 00:30:34 Investing In Future Sales: The Benefits Of Conversion Marketing
  • 00:32:58 Retargeting For Small Video Views: Make Your Ads Count
  • 00:35:33 From Retail To Wholesale: Increasing Efficiency Of Ad Spend
  • 00:40:13 The Dirty Secret Of Direct Response Ads: Invest For Future Success

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/the-1-dirty-little-secret-in-direct-response-marketing
Tue, 21 Feb 2023 04:00:00 -0500
Marketing to the Heart: How to Satisfy Consumer Desires and Boost Sales

Welcome to Perpetual Traffic, the podcast that helps businesses increase customer acquisition and retention. In this episode, we explore how understanding the 16 human desires can help marketers tailor their messaging and solutions to better meet the needs of their customers. By identifying which desires your product or service addresses, you can create more effective marketing campaigns and enhance the lifetime value of your customers. We provide real-world examples of how a time management software, a romance product, and a car brand have effectively tapped into different desires to create successful marketing campaigns. By listening to this episode, you'll gain valuable insights into how to better connect with your target audience and drive growth for your business. Don't miss out on this informative discussion!

Topics Covered:

  • 00:00:00 - The Art of Marketing Products that Satisfy Consumer Needs: Selling to Desires
  • 00:02:51 - The Power of Romance and Status: Understanding Consumer Desires That Drive Purchasing Decisions
  • 00:04:55 - Meeting Consumer Demands: Fulfilling the Need for Tranquility with Insurance
  • 00:06:30 - Creating a Market for Your Product: How to Tap into Mass Desire for Boosted Success
  • 00:06:57 - From Chaos to Order: Satisfying the Desire for Control with Time Management Solutions
  • 00:08:46 - Bringing Order to Chaos: Achieving Tranquility through Messy Lawns

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

https://kasimaslam.com/marketing-to-the-heart-how-to-satisfy-consumer-desires-and-boost-sales
Fri, 17 Feb 2023 04:00:00 -0500
How to Use ChatGPT to Rank #1 in Google with Michael Cottam

Welcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impact of seasonality on hotel pricing, hotel options in Tahiti, and top activities to enjoy there. We'll also delve into the importance of schema markup in establishing author expertise, effective link building strategies, and the role of social media signals in boosting your ranking. Don't miss out on our thought-provoking conversation about the moral implications of relying on AI for content generation and hear how Michael was able to outrank Trip Advisor for a coveted search term. Join us for a wealth of insights and expert advice on SEO!

In This Episode, You'll Learn:

  • 00:00:00 Unlocking The Potential of SEO with Michael Cottam
  • 00:06:06 Exploring The Frontier of Conversational Search Engines
  • 00:08:32 The Difference Between Deep & Surface Level Content
  • 00:11:13 AI-Crafted Content: The Future of Travel Writing with "Best Time to Visit Saint Lucia"
  • 00:13:03 Google's AI Content Guidelines: Decoding the Algorithm
  • 00:15:25 Google's User-Centered Approach: Balancing AI and Engagement
  • 00:20:24 The Importance of Accuracy: Reflections from Gretzky's Quote
  • 00:26:10 Building Authority Over Time: A Decade of Content Creation
  • 00:28:25 The Responsibility of Content Creation: Holding Ourselves Accountable
  • 00:30:01 Google's Quest for Authority & Trust: The Good, The Bad, & The Ugly
  • 00:34:09 Facebook's Benefits & Challenges: A Closer Look
  • 00:35:22 Verifying Facebook Profiles for Brands: Maximizing Reach & Popularity
  • 00:40:29 Link Building & SEO Ranking: An Unbreakable Bond
  • 00:41:41 Google's Link Spam Detection: Navigating the System
  • 00:45:16 Marketing with Johnny Depp: A Look at Google's Best Podcast
  • 00:47:42 Domain Authority & SEO Rankings: A Match Made in Heaven
  • 00:50:58 SEO Table Stakes: On-page Optimization Techniques
  • 00:55:23 Google's Expectations for Weather-related Pages: Climbing the Rankings
  • 00:57:14 Keywords & Content: A Perfect Match for SEO Success

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://kasimaslam.com/how-to-use-chatgpt-to-rank-1-in-google-with-michael-cottam
Tue, 14 Feb 2023 04:00:00 -0500
The Secret to Solution 8's Success: 17 Lessons in 17 Years

Join Perpetual Traffic for an episode full of practical business advice, as host Kasim Aslam shares 17 years of experience and wisdom on finding success. From prioritizing people to creating a blue ocean niche, learn the importance of serving your audience and avoiding the trap of getting "romantic" about your business. Tune in for valuable insights on delegation, creating excellence, and much more!

In This Episode, You'll Learn:

  • 00:00:00 - Unleashing The Power of Success: Learn From The Top Google Ads Agency
  • 00:02:18 - Scaling New Heights: Strategies for Growing Your Entrepreneurial Ventures
  • 00:03:37 - The Truth About Entrepreneurship: Overcoming the Hurdles to Success"
  • 00:07:41 - The Trifecta of Entrepreneurial Mastery: Systems, Recruitment, and Finance
  • 00:10:13 - People Power: The Critical Role of Human Capital in Business
  • 00:14:12 - Surround Yourself with Phenomenal Talent: A Path to Success
  • 00:16:04 - Breaking the Chain of Broken Promises: Overcoming Friction in Business
  • 00:17:55 - Protecting Your Interests: The Vitality of Written Agreements
  • 00:21:54 - Finding Your Unique Niche: The Secret to Entrepreneurial Success
  • 00:23:20 - The Quarter of Principle: Embracing Trial and Error for Opportunities
  • 00:26:05 - Positioning as a Guide: Overcoming Self-doubt and Imposter Syndrome
  • 00:28:20 - Maximizing Profits through Recurring Revenue Models
  • 00:31:30 - Achieving Financial Freedom: Innovative Money Strategies
  • 00:33:03 - The Power of Love in Work: Inspiring Insights from Kahlil Gibran
  • 00:36:08 - Serving with Compassion: Building Love into Life

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/the-secret-to-solution-8s-success-17-lessons-in-17-years
Fri, 10 Feb 2023 04:00:00 -0500
[CAS] Personal Injury Lawyers: How to get 315 Signed Cases in Four Months Using Google & Facebook

On this episode of Perpetual Traffic we are visiting a discussion from our sister podcast The Customer Acquisition Show:

In this episode of the Customer Acquisition Show, the team of Tom, Ralph, Nick, Maria, Lynn, and Oli discuss the successful case of Mike Morris Law Firm, which acquired 315 signed cases. The team attributes the firm's success to a combination of various advertising strategies, including cold traffic, Out of Home Advertising, TV Ads, Google Ads, and Facebook Ads.

The group also highlights the importance of understanding the client's perspective and addressing objections through storytelling. They discuss the need for on-page optimization and offline conversion tracking to enhance campaign results. Effective communication between the firm and their team is also emphasized as a key factor in their success.

IN THIS EPISODE, YOU'LL LEARN:

  • The Secret to Success for Law Firms That Don't Take Themselves Too Seriously: A Case Study
  • Innovative Marketing Techniques: Bringing Social Interruption and Tent-Based Marketing Together for a Personal Injury Law Firm
  • Transforming Legal Marketing: The Digital Marketing Strategy of Mike Morris
  • Helping Those in Need: The Power of Insurance Companies in Legal Assistance
  • Reaching Frustrated Consumers: A Website Solution for Lawyers
  • Putting Yourself in the Client's Shoes: The Key to Success for Personal Injury Lawyers
  • Dominating the Market: The Benefits of Saturating the Personal Injury Law Market
  • Mobile-First: A Different Experience for Personal Injury Law Firms on Mobile Devices
  • Focusing on the End Goal: Mike Morris' Advice for Success
  • The Power of Language and Targeting in Personal Injury Law Firms
  • The Formula for Successful Case Outcomes: Analyzing Key Factors
  • Measuring Success: Understanding Conversion Tracking for Lead Generation in Law Firms
  • The Importance of Offline Conversions for Law Firms
  • The Long-Term Play: Setting up a Personal Injury Law Practice for Success
  • Reaching Your Ideal Client: Using Avatars, Platforms, and Offline Conversions
  • Effective Marketing: Using Meta Ads to Reach the Right Audience
  • Trustworthy Representation: Mike Morse, A Michigan Lawyer You Can Count On
  • A Mutual Benefit: The Agency Game, A Two-Way Street
  • Optimizing for Online Success: Improving On-Page SEO for Law Firm Landing Pages

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned

https://kasimaslam.com/cas-personal-injury-lawyers-how-to-get-315-signed-cases-in-four-months-using-google-facebook
Tue, 07 Feb 2023 04:00:00 -0500
[Part 2] The Future of AI & Machine Learning in Advertising

In this episode of the Perpetual Traffic podcast, Ralph Burns and Kasim Aslam explore the topic of AI and machine learning in the marketing industry. They emphasize the need for a philosophical understanding of the technology and for establishing clear guidelines for its use. The discussion includes the potential for AI to automate tasks such as copywriting and video editing, as well as how businesses can use AI to improve efficiency. Burns also predicts an event horizon where clients will no longer require a middleman and encourages listeners to start exploring AI now. Kasim stresses the dangers of connecting AI systems and highlights the importance of responsible management of AI by businesses. The episode provides valuable insights into the future of AI and its potential impact on the marketing industry.

IN THIS EPISODE, YOU'LL LEARN:

  • 00:00:00 - Discovering AI & ML(Machine Learning)
  • 00:02:16 - Navigating AI Interactions: The Importance of Governance
  • 00:04:52 - The Dilemma of AI Governing AI: A Potentially Disturbing Reality
  • 00:07:44 - How AI is Transforming the Workforce
  • 00:09:53 - Is AI Replacing Human Jobs? The Future of Work
  • 00:16:51 - The Battle of Giants: Google vs. Facebook - A Call for Mediation

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/the-future-of-ai-machine-learning-in-advertising-part-2
Fri, 03 Feb 2023 04:00:00 -0500
The Future of AI & Machine Learning in Advertising

In this episode of Perpetual Traffic, Kasim and Ralph explore the topic of AI and machine learning in advertising. They stress the need for training AI to make it a powerful tool for automating tasks in advertising. The importance of personal branding and being cautious when using AI is also discussed.

Additionally, the dangers of AI if it's not used correctly are highlighted. Kasim and Ralph conclude by emphasizing the importance of understanding AI and machine learning and how it can be used in advertising. It's crucial for marketers to be aware of the impact of AI on their work and use it wisely to their advantage.

IN THIS EPISODE, YOU'LL LEARN:

  • 00:00:00 - Understanding the Spread of Digital Marketing Beyond the Marketing Department
  • 00:01:38 - Pioneering the Use of AI and Machine Learning in Advertising
  • 00:06:52 - Striking the Right Balance: The Benefits of Personal Branding for Business Owners, Entrepreneurs, and Employees
  • 00:11:36 - The Power of Timing: You Don't Have to be First to Succeed
  • 00:13:49 - Navigating the Midst of AI-Powered Image Creation
  • 00:16:05 - Streamlining for Success: The Impact of Efficiency on Artisans and Assembly Lines
  • 00:20:45 - The Mysterious Side of AI: Understanding the Role of AI as a Black Box
  • 00:22:43 - The Human Touch in Business: How AI Enhances Impact by Valuing People
  • 00:27:06 - Defining the Differences: AI vs. Automation - Understanding What Should Be versus What Is
  • 00:28:22 - The Benefits of Smart Automation: Understanding the Distinction between AI and Automation
  • 00:31:35 - The Advantages of "Lazy" AI Parenting: Leveraging AI for Better Parenting
  • 00:32:59 - Collaborative Intelligence: Learning from Shared ChatGPT Accounts
  • 00:35:45 - The Future of Work: Exploring the Implications of AI on Human Employment

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/the-future-of-ai-machine-learning-in-advertising
Tue, 31 Jan 2023 04:00:00 -0500
[Case Study P2] 6X ROAS on a $500,000 Budget

In this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own name and maintaining a high quality score can lead to lower costs than competitors. They also highlight the potential payoffs that individuals may not be aware of after being involved in a car accident. The case study also delves into website optimization, specifically mentioning the visually complex design with multiple font sizes and how this resulted in a 6x return on investment for the client. Ralph also shares his experience testing titles on Google Pay Per Click and offers advice for those advertising for dentistry services. Lastly, Ralph encourages listeners to subscribe and leave a rating on the platform they are listening to, as it helps the team to improve the show.

IN THIS EPISODE, YOU'LL LEARN:

  • 00:00:00 - Maximizing ROI: A Smart Bidding vs Manual Bidding Case Study
  • 00:05:34 - Uncovering the Key to Customer Acquisition: The Importance of Deep Dive Research
  • 00:09:18 - Navigating Financial Relief After a Car Accident
  • 00:11:37 - Prioritizing Quality Leads: A Look at the Intersection of Relevance and Lucrativeness in Marketing
  • 00:16:51 - Choosing the Right Law Firm: An In-Depth Analysis of Advertising Strategies
  • 00:20:04 - Achieving Marketing Nirvana: The Tier 11 Takeover
  • 00:21:24 - Simplifying Design: Overcoming Visual Complexity and Font Confusion
  • 00:24:17 - Seeking Compensation for Pain and Suffering After a Car Accident
  • 00:27:12 - Boosting Conversion Rates: The Power of Version B
  • 00:29:50 - Profit-Driven Law Firm: 6x ROI from 15 Cases
  • 00:31:43 - The High Cost of Competing in the Digital Marketplace
  • 00:36:09 - Exploring the World of Personal Injury Law and Franchising
  • 00:37:13 - Al's Old School System: How Rising Costs are Changing the Dental Office Market
  • 00:40:19 - Realistic Expectations: Results in Personal Injury Lawsuits May Vary

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


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Mentioned in this episode:

Free Audit

https://kasimaslam.com/case-study-p2-6x-roas-on-a-500-000-budget
Fri, 27 Jan 2023 04:00:00 -0500
How to Get 315 Signed Personal Injury Law Cases in 4 Months with Google & Facebook

On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing content, making it easy to distribute bite-sized pieces of videos across social media platforms. They also delve into how companies can optimize their efforts to secure signed cases and effectively target individuals who have valid claims that can be assisted. Lastly, they delve into the challenging issue of insurance companies spending billions but still not wanting to make payouts in the majority of cases.

IN THIS EPISODE, YOU'LL LEARN:

  • 00:00:00 - Content Fries: Automated Content Repurposing for Maximum Distribution
  • 00:02:39 - Partnership Leads to Autonomy and Success: The Tier 11 Story
  • 00:03:45 - Maximizing Your Content Creation Efforts with Content Fries
  • 00:05:34 - Content Fries: The Limited Editor for Social Media Success
  • 00:09:02 - The Benefits of Chopping Up Video Content for Social Channels
  • 00:10:56 - Increased Leads and Decreased Costs: How Michigan Injury Lawyers are Benefitting from Content Fries
  • 00:15:42 - Leveraging Google and Facebook for Marketing: A Marketer's Perspective
  • 00:20:47 - Leveraging Google Platforms for Personal Injury Cases
  • 00:23:34 - Optimizing for Signed Cases: The Key to Successful Google Ads for Personal Injury Lawyers
  • 00:25:08 - Optimizing for Long-term Client Retention: A Nightmare Setup
  • 00:26:40 - Marketing Takes Time and Grit: The Benefits of Long-term Investment
  • 00:27:36 - Marketing Takes Time and Grit: Achieving Results with Smart Bidding
  • 00:32:56 - No Easy Button: Challenges of Tracking Google Ads Performance
  • 00:36:24 - Lack of Conversion Tracking Hinders Success for Personal Injury Ads
  • 00:38:36 - Lack of Differentiation Leads to Poor Mobile Site Performance
  • 00:42:27 - 24/7 Access for Personal Injury Lawyers to Receive Leads
  • 00:43:29 - Partnering for Profit: A Discussion on Working Together to Achieve Success

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


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Mentioned in this episode:

Free Audit

https://kasimaslam.com/how-to-get-315-signed-cases-in-4-months-using-google-facebook
Wed, 25 Jan 2023 04:00:00 -0500
[CAS] ChatGPT: The New Tool Every Marketer Should Have in Their Toolbox

In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like making grocery lists or writing blog posts. While acknowledging that chat GPT may replace some jobs, they also highlight the potential for new job opportunities for those who know how to effectively use the technology. Overall, the duo expresses their enthusiasm for the potential of chat GPT to increase productivity and efficiency.

IN THIS EPISODE YOU WILL LEARN:

  • Leveraging Fiverr to create more job opportunities for Facebook Ads through brainstorming
  • Giving small creators a competitive edge with copywriting automation
  • Gaining perspective through feedback and iteration
  • The potential of AI for automating instructions and scripts
  • Similar inputs leading to similar outputs in copyrighting
  • Using a personal VA to automate tedious tasks
  • Google's AI projects and their role in simplifying search
  • Success with chat: no engineering skills required
  • Automating small tasks with local storage
  • Embracing new technology like Google's Ad Platform and AI capabilities
  • Accepting complexity and preparing for change
  • Boosting productivity through human innovation

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


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Mentioned in this episode:

Free Audit

https://kasimaslam.com/chatgpt-the-new-tool-every-marketer-should-have-in-their-toolbox
Fri, 20 Jan 2023 04:00:00 -0500
The Not-So-Obvious Secret to Solution 8's Agency Success

On this episode of the Perpetual Traffic, the hosts delve into the secrets of building a high-performing team. They explore the importance of hiring peak performers and leveraging automation and delegation to create a culture of excellence. The hosts highlight the benefits of hiring an executive assistant as a key strategy for accessing a growth trajectory that would be unattainable in a traditional career path. They also stress the importance of recognizing and celebrating the culture within your organization, and giving employees the opportunity to excel beyond their job descriptions. The hosts also share insights on how to manage emails effectively, with a particular focus on the use of tools like ST box to keep emails at 10% or less of an executive assistant's job. And, they emphasize the importance of hiring individuals who are smarter than yourself, in order to build great organizations. Tune in for a wealth of valuable insights on building a high-performing team and creating a culture of excellence.

IN THIS EPISODE, YOU'LL LEARN:

  • Acquiring Leads and Sales Through Paid Traffic: Strategies for Perpetual Traffic
  • Avoiding Mistakes: Automation and Delegation for Entrepreneurs
  • The Advantages and Challenges of Hiring an Executive Assistant
  • Maximizing Efficiency with Low Volume, Low Worth Tasks
  • Taking Steps to Success: Leveraging a Virtual Assistant
  • Reaping Rewards by Releasing Control: The Benefits of Asking for Help
  • Empowering Greatness: Giving People the Opportunity to Excel
  • Going Above and Beyond in Business and Life: The Advantages of Exceeding Expectations
  • Avoiding Conflict in Annual Reviews: Strategies for a Satisfying Outcome
  • Breaking the Silence: Angela's Story of Overcoming Suffering in the Workplace
  • Creating a Positive Work Culture: The Right Way to Do it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


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Mentioned in this episode:

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https://kasimaslam.com/optimizing-team-performance-with-ai-and-automation
Tue, 17 Jan 2023 04:00:00 -0500
[Part 2] How Kasim 300X's a Chiropractor's Leadflow

How important is the first contact with a potential client? What do you say, and how do you instantly build trust, rapport, and credibility? 

On today's episode, Ralph and Kasim continue their discussion breaking down a really cool case study involving a local chiropractor where the team hit some pretty ridiculous numbers. A 105% increase in conversion rates, a 27% decrease in cost per conversion, and a 300% increase in incoming calls. 

Tune in to hear the specifics of what Kasim and his team did to drive such crazy results, game-changing solutions to help you close more quality leads, and some of the common problems plaguing brick-and-mortar businesses. 

IN THIS EPISODE, YOU'LL LEARN:

  • How to get the most out of testimonial mashup videos
  • What are click-to-call ads?
  • How to win the first contact with a potential client
  • Campaign compliance mistakes to avoid in the health and wellness space
  • Ways to target customers from a socioeconomic lens  
  • Why you should never turn off high-performing Google ads
  • The benefits of diversifying your video ads 
  • How to choose a digital marketing agency for your business 


Links and Resources:


Download the FREE Google Ads Marketing Tips for Chiropractors HERE 


OUR PARTNERS:


 

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Mentioned in this episode:

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https://kasimaslam.com/part-2-how-kasim-300xs-a-chiropractors-leadflow
Fri, 13 Jan 2023 04:00:00 -0500
[Case Study] How Kasim 300X'd a Local Cliient's Leadflow

Get ready to boost your business with this exciting case study! We're featuring a chiropractic practice that experienced an incredible 300% increase in incoming calls using a full funnel traffic approach. From building patient case studies on YouTube to implementing re-marketing strategies, we'll show you how to drive more traffic to your website. Plus, we'll delve into the challenges of attribution within Google's ecosystem and how to overcome them, especially for businesses with long sales cycles. And don't miss the exclusive promotion we'll be offering at the end to help drive even more results for your company.

IN THIS EPISODE, YOU'LL LEARN: 

  • 00:00:00 Introduction to Perpetual Traffic
  • 00:04:55 Examining the Benefits of an Instant Experience for Higher-Price Purchases
  • 00:08:01 The Importance of Having a High-Quality Product for Customer Acquisition
  • 00:12:35 Testing Traffic to Increase Conversion Actions and Improve Lead Quality
  • 00:17:02 Balancing Lead Generation and Retaining Buyer Engagement
  • 00:23:12 Action Plan for Offers: A Discussion
  • 00:24:38 Investigating Wellness Solutions through Split Testing
  • 00:28:40 Analyzing a Pool Cleaning Problem: A Costly Solution
  • 00:30:33 Talking to the Doctor: A Necessity for Those with Health Issues

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


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Mentioned in this episode:

Free Audit

https://kasimaslam.com/case-study-how-kasim-300xd-a-local-cliients-leadflow
Tue, 10 Jan 2023 04:00:00 -0500
[Best of 2022] Episode 364: Instagram Advertising Secrets: How to Use a New(ish) Type of Ad to Drive Better Leads

You know that building your Instagram following will help your business, but how does advertising really work on this platform?

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between.

 

Listen in to see whether or not conversion lead ads are the right fit for your business.

 

IN THIS EPISODE YOU’LL LEARN:

  • The big difference between lead gen ads and conversion lead ads
  • How to get more qualified leads on Instagram (and what it will cost you)
  • Why conversion leads ads might not be right for your business
  • Some bad news about organic reach on IG and what you can do about it

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/instagram-advertising-secrets-how-to-use-a-newish-type-of-ad-to-drive-better-leads
Fri, 06 Jan 2023 04:00:00 -0500
[Best of 2022] Episode 356: Creating the Perfect High Converting Tik Tok Ad with Savannah Sanchez

It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.

 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.

 

Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform. 

 

IN THIS EPISODE YOU’LL LEARN:

  • How to best utilize the Facebook Ads library and TikTok Creative Center
  • Why you need to immediately build a one-question post-purchase survey
  • Which easily-replicable TikTok formulas have worked best across all brands
  • Tips for going back to traditional marketing basics

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://kasimaslam.com/creating-the-perfect-high-converting-tik-tok-ad
Tue, 03 Jan 2023 04:00:00 -0500
Ralph and Kasim's Biggest Predictions for 2023

In 2023, video content will be more important than ever for marketers. Consumers are increasingly engaging with online experiences such as webinars, online challenges, Ask Me Anything sessions, and community events. This shift to experiential advertising has been accelerated by the pandemic and is now becoming the norm. To make the most of this trend, marketers should focus on creating conversational marketing experiences that engage with consumers beyond just ads. Additionally, marketers should embrace multi-channel marketing strategies that include both organic and paid content. Finally, influencer marketing, content creators and user generated content (UGC) should be utilized to create powerful video testimonials that will help build trust with potential customers.

IN THIS EPISODE, YOU'LL LEARN: 

  • Predictions For Business Growth In 2023
  • The Customer Acquisition Show: Rave Reviews And Free Resources
  • Exploring Ai: Beyond The Terminator
  • Marketers Need To Branch Out Beyond Facebook And Google
  • Content Creation With Spokesperson And UGC For Success Stories

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


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Mentioned in this episode:

Free Audit

https://kasimaslam.com/ralph-and-kasims-biggest-predictions-for-2023
Tue, 27 Dec 2022 04:00:00 -0500
The Secret to Converting Different Types of Traffic

How can you ensure the time, money, and effort you put into your advertising strategy pays off? Simple - meet your customers where they are.

On today's episode, Ralph Burns continues the discussion on the Customer Acquisition Framework (CaAMP) with Tom Meridith from Tier11. The duo tries to answer the most important question in marketing: what does my ideal buyer already know? How much do they really know about our product, how it can help them, and our competitors?

Once you can answer that question, you will have become proficient in what is called the "levels of customer awareness." Tune in to learn more about the levels of awareness and how you can use the CaAMP framework to better inform our sales and marketing efforts.


IN THIS EPISODE, YOU'LL LEARN: 

  • The CaAMP framework and why it's so effective
  • Always give your customers reasons and opportunities to buy
  • The psychology of buying has remained consistent since the 1960s 
  • Understanding the core aspects of the traffic harmonizer
  • Conversation architecture and after-the-click optimization
  • Why every good offer has a shelf life
  • What is the creative lab?
  • The number of times you should 'touch' a prospect


Links and Resources:

Customer Acquisition Show 

Ralph's LinkedIn

Tom's LinkedIn

Customer Acquisition Amplification

Book - Breakthrough Advertising


OUR PARTNERS:


 

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Mentioned in this episode:

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https://kasimaslam.com/the-secret-to-converting-different-types-of-traffic
Fri, 23 Dec 2022 04:00:00 -0500
The System Ralph Uses to Manage $100M in Ads

Want a framework you can use to get more customers and increase their lifetime value - without hurting your marketing budget?

On today's episode, Ralph Burns sits down with Tom Meridith from Tier11 to break down the Customer Acquisition Framework (CaAMP). Tom shares how they use the 5 levels of customer awareness to ensure the effort they put into their marketing and advertising campaigns pays off.

Tune in to hear the duo reveal how the guys at Tier11 use CaAMP's comprehensive and proven marketing approach to drive business growth, reduce cost per acquisition (CAC), and increase business profits year over year.


IN THIS EPISODE, YOU'LL LEARN: 

  • The 5 levels of customer awareness
  • This week's nugget: The love sandwich and the power of testimonial videos
  • The fundamentals of the CaAMP framework
  • How the CaAMP framework was born
  • Why organic and paid search should always work together
  • How many times should you 'touch' a prospect?
  • The continual evolution of the CaAMP framework
  • Building your marketing campaigns around the levels of customer awareness 


Links and Resources:


OUR PARTNERS:



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https://kasimaslam.com/the-system-ralph-uses-to-manage-100m-in-ads
Tue, 20 Dec 2022 04:00:00 -0500
Google Ads Hack to Maximize Conversions

How much money should you give Google or Facebook during the "learning" phase, and how long should this phase last?

On today's episode, Ralph and Kasim dive deeper into an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that most advertising campaigns fail because they don't give the algorithm enough time and money to learn. After you change or launch a new bid strategy, it might take a little while for the Google algorithm to gather the data it needs to optimize your ads.

Tune in to learn what it takes to become a super successful marketer and how the broad match-Smart bidding combination can help you capture traffic that nobody else is bidding on. 

IN THIS EPISODE, YOU'LL LEARN:

  • Give your ad campaigns enough time and money
  • Ways to test your offer before running paid ads
  • Why paid ads are a luxury of scale
  • Consumers want to see ads next to valuable content
  • The most common mistake people make with ecommerce advertising
  • Will Google successfully navigate Web 3?
  • The power of pairing "broad match" with Smart Bidding
  • Traffic 101: Never turn off a successful ad campaign 


Links and Resources:


OUR PARTNERS:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/google-ads-hack-to-maximize-conversions
Fri, 16 Dec 2022 04:00:00 -0500
Why Kasim Spent a Half Million Dollars on Only 15 Keywords

Should marketers consider pairing Google's "broad match" with Smart Bidding, or is such advice dangerously misleading?

On today's episode, Ralph and Kasim break down an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that combining broad match with Smart Bidding made it easier for them to reach more relevant queries and identify new growth opportunities.

Tune in to hear Kasim reveal what they did, the changes they made, and how you can use this powerful combination to cast a wider net and still target the right audience. 

IN THIS EPISODE, YOU'LL LEARN:

  • How to get video ad views at $1 per view 
  • This week's nugget: In-app audiences are worth their weight in gold
  • The foundation of Dennis Yu's content factory framework
  • Why you should never ask for the sale on the first touch
  • Grow your Smart Bidding campaigns with broad match
  • Never try to compete with the Google algorithm
  • What are maximized conversions?
  • The only time business owners should consider hiring an agency


Links and Resources:


OUR PARTNERS:



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Mentioned in this episode:

Free Audit

https://kasimaslam.com/why-kasim-spent-a-half-million-dollars-on-only-15-keywords-
Tue, 13 Dec 2022 04:00:00 -0500
Using Text-To-Image AI to Expedite Your Creative Process with Patrick Gilbert

AI-generated art will transform marketing creatives forever; here's how you get in on the action while the concept is still fresh. 

On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to continue their discussion on digital advertising in the age of AI and automation.

Think of everything you would be able to achieve with your creatives if you could turn imagination into art. With text-to-image AI tools, you simply describe what you want, and AI brings it to life. Tune in to hear Patrick reveal the type of tools that make this concept a reality, where to find them, and the things to watch out for when using them. 

IN THIS EPISODE, YOU'LL LEARN:

  • Why marketers must learn about AI-generated art
  • How to use AI tools to create marketing creatives
  • Using AI to explore new creative territory
  • Drawbacks of AI-generated art
  • Using AI to feed the creative-hungry Performance Max
  • AI-generated art is the future of creative development
  • How effective is AI-generated art


Links and Resources:


OUR PARTNERS:


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Mentioned in this episode:

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https://kasimaslam.com/using-text-to-image-ai-to-expedite-your-creative-process
Fri, 09 Dec 2022 04:00:00 -0500
WTF - Are Robots Taking Over Paid Advertising?

Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you could create such surreal images using AI.

On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to discuss digital advertising in the age of AI and automation.

AI-generated art is the new king of graphic design, and for good reason; the technology is the easiest and fastest way for anyone to build original artworks from scratch. But what can a digital marketer do with AI-generated art? Tune in to hear Patrick describe how marketers can use AI to generate original creatives from prompts that can be as simple as "man riding a bike."

IN THIS EPISODE, YOU'LL LEARN:

  • Why creatives are now more important than ever
  • This week's nugget: Marketers must learn about AI-generated art
  • AI-generated art is the future of creative development
  • Why brands must focus on providing value for their clients
  • How AI-generated art will transform marketing forever
  • Effective tools for creating AI-generated art
  • The unbundling of AI
  • Content is and will forever be king

Links and Resources:


OUR PARTNERS:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share?...

https://kasimaslam.com/wtf-are-robots-taking-over-paid-advertising-
Tue, 06 Dec 2022 04:00:00 -0500
[Part 2] Flipping a Funnel to Lower Your CPA

How much research is enough for writing copy and creating ad content?

We all know that effective marketing is all about researching your customer avatar, unique product features, and why buyers buy from you. However, if you're like most marketers, you're probably not doing enough. You struggle maxing out return on ad spend because your research only shows you gender, age, or income.

On today's episode, Ralph and Kasim break down part two of a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The duo reveals how they used the Customer Acquisition Amplifier(CaAmp) to increase booked calls by 230%, drop the cost per booked call by half, and double their revenue - all in less than 3 months.  

IN THIS EPISODE, YOU'LL LEARN:

  • Using CaAMP to drive client results
  • The type of ads that work for all types of businesses
  • Why not all leads are created equal
  • Gated content dos and don'ts
  • Conversion tracking and why it's important
  • Why testimonials video ads are effective for all types of businesses 
  • The Creative Lab deep dive research
  • Uncovering why customers buy from you

Links and Resources:


OUR PARTNERS:


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Mentioned in this episode:

Free Audit

https://kasimaslam.com/flipping-a-funnel-to-lower-your-cpa
Fri, 02 Dec 2022 04:00:00 -0500
[Case Study] Unconventional Ways to Lower Your CPA

What is the most powerful type of messaging across all industries and advertising platforms?

On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost for booked calls to less than $200, get at least 20 booked calls a week, and eventually grow its revenue. After implementing the Customer Acquisition Amplifier, Ralph and his team increased booked calls by 230%, dropped the cost per booked call by half, and doubled their revenue - all in less than 3 months.  

Tune in to hear Ralph share what they did, the changes they made, where they failed, and how you can use the most powerful type of video messaging to achieve similar results.


IN THIS EPISODE, YOU'LL LEARN:

  • Why traffic should never be your primary focus
  • This week's nugget: A sneaky and fast way to create more content
  • The paradox of success and embracing failure
  • How to implement the traffic harmonizer 
  • Different messaging for different types of audiences
  • The effectiveness of testimonial videos
  • How to get your customers to create content for your brand


Links and Resources:

Check out Tier 11's Conversion Architecture HERE

Videocasestory.com

Getbravo.io

Customer Acquisition Show 


OUR PARTNERS:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us...

https://kasimaslam.com/unconventional-ways-to-lower-your-cpa
Tue, 29 Nov 2022 04:00:00 -0500
Winning the Social Media Game and Turning Posts into Traffic with Christene Marie

What exactly is empathy-driven branding - and why is it so effective?

On today's episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. They dissect Ralph's digital presence to reveal what he's doing well and the areas that need improvement. 

With everything that has happened in the last 3 years, marketers and business owners must adapt to the new needs of their customers if they want to grow. The easiest way to do that is through empathy-based marketing. Tune in to learn more about the 3-step empathy marketing strategy and how you can use it to understand your audience's needs and drive business results. 

IN THIS EPISODE, YOU'LL LEARN:

  • What is empathy-based marketing?
  • Ways to create scroll-stopping visual content for social media
  • Benefits of posting regularly on social media 
  • How to drive instant engagement on your social media posts
  • Building a content strategy with your audience in mind
  • Proven ways to increase organic reach and engagement
  • Optimize your content for different social media channels
  • How to make your social media presence more personal

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Conversion...

https://kasimaslam.com/winning-the-social-media-game-and-turning-posts-into-traffic
Fri, 25 Nov 2022 04:00:00 -0500
The Power Of Authenticity: Why Being Real Attracts Your Ideal Customers with Christene Marie

Did you know you can use the Enneagram Personality Test to enhance your marketing?

On today's episode, Ralph and Kasim talk to Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. 

According to Christene, there is no better way to understand your ideal client than using the Enneagram framework. The Enneagram helps you better understand your customer, get inside their minds, and leverage their experiences, fears, and desires to drive purchase decisions. 

If all this sounds woo-woo to you, tune in to hear Christene reveal how she used empathy-based marketing to drive 680,000 post engagements for an Amazon exec. Discover how you can use the Enneagram to better understand your buyer and the messaging that might most resonate with them.

IN THIS EPISODE, YOU'LL LEARN:

  • What is empathy-based marketing?
  • This week's nugget: Using instant engagement to amplify content visibility
  • Why less is more on social media
  • How to build a personal brand like a marketing pro
  • Ways the Enneagram Personality Test can enhance your marketing
  • Tips on how to generate more engagement on your social media posts
  • How to create content your audience would want to engage with
  • Values-based marketing and why it's so effective

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Tue, 22 Nov 2022 04:00:00 -0500
How Guesting on Podcasts Got His Products in Walmart with Dustin Riechmann

What type of LinkedIn message gets you a $550,000 purchase order?

On today's episode, Ralph and Kasim continue the discussion on podcast guesting with Dustin Reichman, a serial entrepreneur and digital marketing expert. Dustin shares how a LinkedIn message and a podcast guest appearance led to a $550,000 purchase order and a deal with Walmart. 

Like all other marketing strategies, there is a process and a science behind getting booked on podcasts. However, finding podcasts to guest on and then pitching hosts is just 20% of the job. The other 80% is how you show up and take advantage of those opportunities.

Tune in to learn the 5-step formula for podcast guesting success and how you can use other people's podcasts as a medium to propel your business to new heights.

IN THIS EPISODE, YOU'LL LEARN:

  • How to use podcast guesting to scale your business
  • The 5-step formula for successful podcast guesting
  • Dustin's LinkedIn message that led to a $550,000 purchase order
  • Dos and don'ts of hiring a VA
  • The pitch that gets an 80% response rate
  • Planting seeds for business growth and success
  • How to get your brand "out there"

Links and Resources:

Dustin's LinkedIn

Simplesuccesscoaching.com

Get your podcast pitch playbook HERE


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Fri, 18 Nov 2022 03:30:00 -0500
DON'T Create a Podcast – Do “Podcast Guesting” Instead with Dustin Riechmann

Should you start your own podcast or guest on other people's podcasts? With more than 2.1 million active podcasts, you are probably better off becoming a guest. 

On today's episode, Ralph and Kasim talk to Dustin Reichman, a serial entrepreneur and digital marketing expert. He specializes in helping mission-driven solopreneurs add $100K+ per year to their bottom line by telling the right stories on the right podcasts. Dustin explains that podcasts are a winning formula for both the host and the guest. However, running your own podcast takes a good deal of time and effort. Which is why, for some people, guesting on other people's podcasts might be more beneficial than hosting your own show. 

Tune in to learn easy-to-implement strategies for getting the most out of other people's podcasts. Discover practical tips you can implement immediately to drive leads and acquire customers through podcast guesting.

IN THIS EPISODE, YOU'LL LEARN:

  • How to use podcast guesting to scale your business
  • This week's nugget: Using podcast guests to create well-informed networks 
  • What it takes to become a professional podcast guest
  • Organic versus paid traffic
  • The 5Ps for tapping into the power of podcasting
  • The podcasting pitch that guarantees an 80% reply rate
  • Podcast host versus podcast guest: which strategy is right for you?
  • Benefits of guesting on other people's podcasts

Links and Resources:

Dustin's LinkedIn

Simplesuccesscoaching.com

Get your podcast pitch playbook HERE


OUR PARTNERS:


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https://kasimaslam.com/dustin-reichmann-part-1
Tue, 15 Nov 2022 04:00:00 -0500
How Ralph 6X'd Signups While Lowering CPA by 44%

How would your clients react if you could increase registration by 600% and lower cost per registration by 44%, all in 3 months?

On today's episode, Ralph breaks down a recent case study involving a money-sending app for the Venezuelan diaspora. The goal was to generate more app registrations while lowering the CPA. Interestingly, even with a highly complex and disorganized ad account, they were still getting some success because the app was great and reliable. But everything blew up when the guys at Tier 11 took over and simplified the ad account.

Listen in to hear Ralph explain what they did, the changes they made, and practical tips you can implement immediately to acquire customers and enhance their lifetime value.


IN THIS EPISODE, YOU'LL LEARN:

  • Media buying done right
  • Ad tracking and why it's so important
  • How to create video ads that resonate with your audience
  • The power of a logical call-to-action
  • Why you need to simplify all your ad accounts
  • We all want to pay less for more traffic

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https://kasimaslam.com/how-ralph-6xd-signups
Fri, 11 Nov 2022 04:00:00 -0500
Creating Multi-Million Dollar Businesses That Matter with Giovanni Marsico

How would things change if you were to deliver results before getting paid?

On today's episode, Ralph and Kasim sit down with Giovanni Marsico from Archangel to talk about building community in your business - the little-known secret for driving tons of traffic. As Gio explains, the worst thing you can do for your business is run it like a vending machine. Too often, businesses are built around a single transaction; you get what you want, we get paid, and we're done. You see, we are a hyper-connected generation. And while people might come to you for the transformation, they stay forever for the community. 

Listen in to learn the power of building community in your business and why the true potential of customers is not with the number of customers you attract, but with the depth of engagement.


IN THIS EPISODE, YOU'LL LEARN:

  • Why community is the most powerful thing in business
  • This week's nugget: The PS pitch
  • Gio's counterintuitive approach to marketing
  • The one thing you must do to constantly over-deliver in your business
  • How Gio got Seth Godin to speak at his first event
  • Stop running your business like a vending machine
  • The first step to building community in your business
  • The four currencies of a successful business
  • How to double your pricing overnight


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https://kasimaslam.com/creating-multi-million-dollar-businesses-that-matter
Tue, 08 Nov 2022 04:00:00 -0500
Biggest Black Friday/Cyber Monday Mistakes with Kobi Topaz

Should you turn off high-performing ads just because the target holiday has passed? 

On today's episode, Ralph sits down with Kobi Topaz from Tier 11 to continue their discussion on running Black Friday Cyber Monday(BFCM) ads. As Kobi explains, BFCM is a land grab for new clients. However, one of the finer mysteries of running ads is when to turn off an ad set. First, you want to be sure that you are not killing it off too soon. But budgets are also tight, so you need to be mindful of wasting cash.

Listen in to hear Kobi describe eight killer tips to help you decide when to kill off an ad and when to scale it for this year's Black Friday, Cyber Monday.

IN THIS EPISODE, YOU'LL LEARN:

  • Preparing for Black Friday, Cyber Monday 
  • Benefits of Ad campaign diversifications 
  • Why BFCM is a land grab for new customers
  • How to successfully leverage "Last Chance" Ads
  • Why you should never turn off a high-performing ad
  • Dos and Don'ts of running BFCM ads on Google vs. Meta
  • Budget recommendations for BFCM ads
  • What to do when your campaigns fail to drive intended results

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https://kasimaslam.com/biggest-black-friday
Fri, 04 Nov 2022 04:00:00 -0500
8 Steps to Black Friday Success with Kobi Topaz

If Black Friday is all about crazy discounts, why are you still putting out 10, 20% discounts?

On today's episode, Ralph talks to Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into what it takes to win new clients and crush your competition in this year's Black Friday Cyber Monday(BFCM). As Kobi explains, BFCM is a land grab for new clients. However, it's almost impossible to attract anyone with 20% off when everybody else is giving out 60% plus in discounts. 

Listen in as Kobi drops knowledge bombs on creating BFCM deals that you can put together and execute an irresistible, profitable, and creative campaign for the biggest shopping season of the year. 


IN THIS EPISODE, YOU'LL LEARN:

  • Preparing for Black Friday, Cyber Monday 
  • Tips for BFCM discounting
  • This week's nugget: How to slaughter your competition this Black Friday
  • How to create irresistible BFCM offers
  • Creating offers for both acquisition and retention
  • Why BFCM is a land grab for new customers
  • Technical aspects of running Black Friday ad campaigns
  • How video view campaigns negate the impact of iOS14
  • Early bird guide to Black Friday


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Tue, 01 Nov 2022 04:00:00 -0500
Doubling Revenue and Cutting CPL in Half | Case Study

How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months? 

On today's episode, Ralph breaks down a recent case study where they helped a client increase their booked calls by 230%, drop the cost per booked call by 54%, and increase their revenue by 107%, all in less than 3 months. This exact framework is what they use at Tier 11 to help businesses scale and grow through customer acquisition and enhancing a client’s long-term value.

Tune in to hear Ralph share exactly what they did, the changes they made, and practical tips you can implement immediately to improve your marketing message.

IN THIS EPISODE, YOU'LL LEARN: 

  • The customer acquisition amplification framework
  • How to fix your messaging with the Creative Lab 
  • Analyze your ads for performance and results
  • The role of emotion in advertising
  • What is conversion architecture?
  • Why value-first marketing is so effective 
  • How to align your ads with your marketing funnel

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https://kasimaslam.com/doubling-revenue-and-cutting-cpl-in-half
Fri, 28 Oct 2022 04:00:00 -0500
Important Black Friday/Cyber Monday Tips with Savannah Sanchez

Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.  

On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers.


Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.  


IN THIS EPISODE, YOU'LL LEARN:

  • How to prepare for Black Friday (BF) and Cyber Monday (CM)
  • Testing ads for the holiday months
  • Using TikTok for BF Prospecting
  • The best time to launch a Black Friday marketing campaign
  • Marketers are shooting themselves in the foot with early Black Friday deals
  • Are Black Friday deals still effective?
  • Marketers need to stop creating a false sense of scarcity with their products
  • Dealing with attribution on TikTok 


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https://kasimaslam.com/important-black-friday-cyber-monday-tips
Tue, 25 Oct 2022 04:00:00 -0500
Important Black Friday/Cyber Monday Tips | Sneak Peek with Savannah Sanchez

What are you doing with your marketing to prepare for Black Friday and Cyber Monday?

On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss marketing ideas to help you conquer Black Friday and Cyber Monday. 

Black Friday and Cyber Monday - two of the most important shopping days are quickly approaching. Smart marketers know the best time to start driving more traffic to your website is a month in advance. Why? Because the closer you get to the biggest shopping season of the year, the more you’re going to pay for advertising. 


Tune in to discover some super-digestible tips on preparing and taking advantage of the busiest shopping days of the year.


IN THIS EPISODE, YOU'LL LEARN:

  • How to prepare for Black Friday (BF) and Cyber Monday (CM)
  • Using TikTok for BF Prospecting
  • The best time to launch a Black Friday marketing campaign
  • Why Meta sites are exceptional for running BF and CM retargeting campaigns
  • The future of holiday marketing
  • Are Black Friday deals still effective?
  • Why Google rarely drives results for BF and CM 


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https://kasimaslam.com/black-Friday-
Fri, 21 Oct 2022 04:00:00 -0500
WTF is a Pixel-less Funnel? With Depesh Mandalia

What is a "pixel-less" ad campaign?

On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore.


Listen in to learn how you can use a "pixel-less" ad campaign to generate greater control, visibility, and accuracy in your ads - as well as better retarget your ideal clients without necessarily taking them out of Facebook. 


IN THIS EPISODE, YOU'LL LEARN: 

  • The "pixel-less" ad campaign 
  • This week's nugget: How to use Facebook's built-in reporting tool
  • The loss of data as a result of the iOS 14 update 
  • A content-first approach to marketing
  • Why you need to stop taking people out of Facebook
  • The best way to learn about ads: spend your own money on ads
  • How to consistently feed the algorithm with good data
  • Depesh's definition of a good ad


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https://kasimaslam.com/wtf-is-a-pixel-less-funnel
Tue, 18 Oct 2022 04:00:00 -0500
How to Make Musicians Go Viral on TikTok with Dana Fitzpatrick

What type of content performs well on TikTok?

On today's episode, Ralph and Kasim continue their TikTok for artists discussion with Dana Fitzpatrick from Moxi Group. Dana shares some pretty impressive results from their TikTok ad campaigns. In just two weeks, spending $60 a day, Dana and her team managed to 5X a client's TikTok views from 200,000 to a million. They also used the same strategy to increase another client's followers from 1,000 to 6,000, spending $40 a day. 


Listen in to hear Dana break down her TikTok ad campaign strategy and the unique content ideas you can use to blow up on TikTok. Discover why advertising on TikTok is more effective when musicians throw in a mix of organic content and paid ads.


IN THIS EPISODE, YOU'LL LEARN: 

  • Why TikTok is perfect for artists
  • How to blow up on TikTok
  • Impact of combining paid and organic content
  • Taking advantage of TikTok's instant page
  • Unique content ideas that work every time
  • The benefits of creating really good content on TikTok
  • What to do when campaigns are not driving intended results


Links and Resources:


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https://kasimaslam.com/how-to-make-musicians-go-viral-on-tiktok
Fri, 14 Oct 2022 04:00:00 -0500
How a Single Mom is Using TikTok to Market Musicians in 2022 with Dana Fitzpatrick

What exactly makes TikTok perfect for artists?

On today's episode, Ralph and Kasim discuss TikTok for artists with Dana Fitzpatrick from Moxi Group, a full-service social media management and advertising agency. What's interesting about Dana is that she's only been in the TikTok space for less than six months, and she's already driving results for her clients. 

Whether you're a singer, songwriter, visual artist, or performer, you can use TikTok to launch your visibility and popularity beyond the app. Listen in to learn unique content ideas you can use to blow up on TikTok, get your music discovered by millions of new listeners, and raise your artistic status online.


IN THIS EPISODE, YOU'LL LEARN: 

  • Why TikTok is perfect for artists
  • This week's nugget: How to use TikTok hashtags to grow your reach
  • How to promote your music on TikTok
  • Why consistency is the key to TikTok success
  • Understanding TikTok ad targeting dos and don'ts
  • How to use TikTok's Instant Page


Links and Resources:


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Conversion Fanatics

https://kasimaslam.com/how-a-single-mom-is-using-tiktok-to-market-musicians-in-2022
Tue, 11 Oct 2022 04:00:00 -0500
Lessons from a Reality TV Icon with Willie Robertson of Duck Dynasty (Part 2)

Want to know how to build an exciting personal brand in a few easy, actionable steps?

On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk about Willie's biggest failures, successes, and the key elements of building a strong personal brand. 

Willie believes authenticity is the answer to credibility. Gone are the days when people admired a person's "ever-polished" image and over-rehearsed presentation. As a marketer, putting up an ultra-polished persona is the quickest way to lose trust. And people don’t buy from people they don’t trust.

Tune in to hear Willie share what Kasim calls the ultimate masterclass to building an authentic personal brand. 


IN THIS EPISODE, YOU'LL LEARN: 

  • How the Duck Dynasty was born
  • The role of authenticity in personal branding
  • Willie's biggest successes and failures 
  • Why you need to embrace the possibility of failure
  • Ways to invite opportunities into your life
  • How to differentiate yourself in a competitive market
  • Side note: how to raise your kids the right way


Links and Resources:


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https://kasimaslam.com/lessons-from-a-reality-tv-icon
Fri, 07 Oct 2022 04:00:00 -0500
Growing a Global Media Brand with Willie Robertson of Duck Dynasty

What can Duck Dynasty's Willie Robertson teach you about marketing and running a profitable e-commerce brand?

On today's episode, Kasim talks to Willie Robertson, the current CEO of the Duck Commander and a TV personality best known for his appearances on the reality TV series Duck Dynasty. The duo met at the Commitment Summit in Costa Rica, where Willie made a massive impression on the audience with his authenticity.

Listen in to hear Willie share how he managed to build multiple e-commerce brands, star in a reality series, run a successful business and still have time for family.


IN THIS EPISODE, YOU'LL LEARN: 

  • What it's like running multiple businesses
  • This week's nugget: Get into every interaction with a helping mindset
  • Why you need to have the right people in the right roles
  • How to lead with humility and still communicate clear expectations
  • The downside of being a celebrity
  • The future of streaming and the rise of on-demand video
  • How to choose the right opportunities for your brand


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Tue, 04 Oct 2022 04:00:00 -0500
How Meta Plans to Make Advertisers More Money (Part 2)

What can you do right now to improve ad performance on Meta platforms?

On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 framework. The framework is Meta's new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we've come to expect from Meta over the last decade - more automation and use of AI-powered tools, adoption of more engaging video ads, and a deep focus on measurable results.


Listen in to learn the 5 components of ad success on Meta platforms and why marketers should strongly consider adopting some, if not all, of the aspects of the Performance 5 framework.


IN THIS EPISODE, YOU'LL LEARN: 

  • What is Meta's Performance 5?
  • How AI is changing advertising
  • The benefits of diversifying your front-end ad messaging
  • Why you need to check if the Facebook Conversion API is working or not
  • Business results validation 
  • In-platform conversion and after-the-click experience
  • Creators for direct response advertising
  • Why Facebook favors ads that run according to their playbooks


Links and Resources:


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https://kasimaslam.com/how-meta-plans-to-make-advertisers-more-money-part-2
Fri, 30 Sep 2022 04:00:00 -0500
3 Takeaways from Meta's Performance Marketing Summit (Part 1)

What is the future of Meta advertising - and is it time for marketers to start embracing AI? 

On today's episode, Ralph and Kasim share the main takeaways from the inaugural Meta Performance Marketing Summit. Ralph attended the invite-only event designed for market leaders in the performance marketing space. 

Everybody seems to believe Meta is in crisis. For the first time ever, the company's growth is slowing down after almost 20 years. So the big question remains, what does all this mean for marketers? As Ralph explains, ad performance is all that matters. And so far, Facebook ads are still driving results. But you have to know Meta's agenda if you are to be successful on their platforms. 

Listen in as Ralph reveals all the secrets from the Meta Performance Marketing Summit and what marketers can expect from AI-generated ad campaigns.

IN THIS EPISODE, YOU'LL LEARN: 

  • The future of Meta advertising
  • This week's nugget: Drive traffic to your website and get people's emails using retention.io 
  • The Performance 5 and Facebook advertising success
  • How to ensure your cold outreach is not violating anti-spam laws
  • The core aspects of AI-generated ad campaigns
  • Why Facebook is way better at split testing than Google
  • Facebook and Google favor ads that run according to their playbooks


Links and Resources:


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https://kasimaslam.com/metas-performance-marketing-summit
Tue, 27 Sep 2022 04:00:00 -0500
Hacking Google Ads for a Shoestring Budget

Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank?

In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts. 


Listen in to learn more about the "the feed only Performance Max campaign" and how marketers can use the hack to make the most out of every ad dollar.


IN THIS EPISODE, YOU'LL LEARN:

  • How to run ads on a limited budget
  • What is a Feed Only Performance Max campaign?
  • How to control your top-of-funnel ad spend
  • Video remarketing ads and why you should use them
  • Conversion tracking and false positives
  • Vanity metrics you should ignore in your campaigns
  • The biggest opportunity for marketing agencies


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https://kasimaslam.com/hacking-google-ads-for-a-shoestring-budget
Fri, 23 Sep 2022 04:00:00 -0500
How to Run Google Ads on a Shoestring Budget

Is it possible to run paid ads and drive results on a shoestring budget?

On today's episode, host Kasim Aslam sits down with Regina Bellows to discuss one of the most commonly asked questions about Google ads - how to successfully run ads on a limited budget. Regina is the Executive Director at Starter PPC and one of the longest-serving managers at Solutions 8. 

Advertising on a limited budget almost sounds contradictory because we have to spend money to make money when it comes to ads. But when you are on a tight budget and don't have a lot of room for experimenting, you need a plan to make the most efficient use of your advertising dollars. 


Tune in to learn the exact steps you need to take to set up an ad campaign and drive results when working with a small budget.


IN THIS EPISODE, YOU'LL LEARN:

  • How to run ads on a limited budget
  • This week's nugget: The stair step framework for running ads
  • Biggest mistakes people make with their advertising budgets
  • Google Ads budget & bidding settings for small business
  • Understand why Google ads are not reaching your full daily budget
  • Performance Max campaigns for small businesses


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https://kasimaslam.com/how-to-run-google-ads-on-a-shoestring-budget
Tue, 20 Sep 2022 04:00:00 -0500
(Part 2) How to Be Everywhere Online in Less Than 1 Hour/Week

Imagine what it would be like if your brand could be everywhere all the time. Think of all the marketing power this would give you. 

On today's episode, Ralph and Kasim continue the discussion on Kasim's "digital herpes" marketing strategy - a term that represents the ability to appear wherever your potential clients are. 

All Marketers want the same thing: To stay top of mind and connect with their target audience when they are most likely to buy. This is essentially what omnipresence does. You create valuable content and make sure your content shows up everywhere your connected consumers look. But why is this so important? As Kasim explains, when people start looking for information about a particular subject and everything they find has been created by you, you instantly become an authority. 


You don't have to settle for market share. Tune in to learn how you can become a key player in your industry and use retargeting ads to follow your target market all over the internet.


IN THIS EPISODE, YOU'LL LEARN:

  • How "digital herpes" can make you omnipresent in 2022
  • The power of combining ads with omnipresent retargeting
  • Benefits of omnipresence in marketing
  • How to build a super effective remarketing campaign
  • The cost of digital omnipresence
  • Practical ways to come up with new content ideas
  • How to hire content editors that fit your brand needs
  • The first step to developing a content-burning machine


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Fri, 16 Sep 2022 04:00:00 -0500
How to Be Everywhere Online in Less Than 1 Hour/Week (Part 1)

What if we told you there was a way to dominate your market across all social channels, and you only needed to invest an hour a week? 

On today's episode, Ralph and Kasim break down one of Kasim's most effective marketing strategies - "digital herpes." The term represents the ability to appear wherever your potential clients are. 


To contract "digital herpes," you need consistency and diversity. You need to appear across all mediums and platforms as often as possible - so much so that people should get tired of seeing your face. But they won't because every time you show up, you come bearing valuable gifts. 


Tune in to learn more about Kasim's super effective omnipresence strategy and the benefits of constantly appearing on your potential client's social feed. 


IN THIS EPISODE, YOU'LL LEARN:

  • How "digital herpes" can make you omnipresent in 2022
  • This week's nugget: How to expand into other lucrative markets
  • Content remarketing and tips for success
  • Difference between a thought leader and a vendor
  • The quickest way to become known as an authority
  • How to identify high-quality traffic
  • Fulfill your content marketing plan through content repurposing


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Tue, 13 Sep 2022 04:00:00 -0500
Why Apple Getting into the Traffic Game is a Good Thing for Marketers

Apple is rumored to be getting into the paid advertising space. What will their entry mean for Google and Facebook's duopoly?

On today's episode, Kasim talks about Apple's potential entry into the advertising game - and why he believes the iOS update is a smokescreen for Apple's advertising ambitions. Facebook and Google have dominated the paid advertising space for far too long. However, their reign of terror is soon coming to an end if the recent iOS update and Apple's lowkey talent acquisition are anything to go by. 


Listen in as Kasim explains why he feels Apple's entry into the paid ad space might make advertising affordable, solve the attribution problem, and yield better campaign performances.


IN THIS EPISODE, YOU'LL LEARN:

  • Is Apple getting into the advertising game
  • Why Apple's entry into the ad space is good news for advertisers
  • The attribution problem in online advertising
  • How Apple can leverage the recent iOS update to make an impression in the ad space
  • Comparing ad effectiveness on Google, Facebook, and Apple
  • The current state of paid digital advertising
  • The future of smart bidding and ad auctions
  • How Apple's ad placement will yield better performances


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https://kasimaslam.com/apples-traffic-play
Fri, 09 Sep 2022 04:00:00 -0500
What Would Ralph Do if He Had to Start Over?

What would you do if you lost everything and only had $10,000 to start over?

On today's episode, Ralph and Kasim go a little bit off script. Instead of the usual traffic and conversion conversations, the duo talks about a very uncomfortable topic - starting over after losing everything.

Losing everything is not a fun thing to contemplate. But for so many people out there, starting over is a sad and unfortunate reality. But as Ralph explains, when you sink to the very bottom, the knowledge and experience you've gained over the years will help you rise stronger than you were before. It won't be easy, but it can be done. 


Losing everything is a terrifying question to ponder. In today's episode, Ralph Burns shares the steps he would take if he were to start all over again with only $10,000. 


IN THIS EPISODE, YOU'LL LEARN:

  • Where to start after losing everything
  • The Jeff Bezos mindset: Every day we start over
  • Rebuilding starts with focusing on your strongest skills
  • Building your network from scratch
  • Why you need to sell to the people that need you the most
  • To niche or not to niche when starting over
  • A key reason why most businesses fail


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Tue, 06 Sep 2022 04:00:00 -0500
What's Working Now in Facebook Advertising (Part 2) with Kobi and Ralph

What do you do when you 4x a customer's booked calls, but the prospects don't show up for the calls?

On today's episode, Ralph and Kobi Topaz continue their discussion on how the Tier11 team lowered a customer's acquisition cost by 50% and increased their call volume by 4X. Even with such impressive numbers, the battle was still not over. Prospects were booking calls but not showing up for meetings. This meant that Kobi and his team had to go back in and figure out how they could use data to troubleshoot the campaign.

Listen in as Kobi shares the effectiveness of using data, numerous tests, and iterations to improve the performance of your campaigns.


IN THIS EPISODE, YOU'LL LEARN:

  • How long before you start seeing returns from your campaigns 
  • Doubling down on ads that work
  • How funnel analytics can increase conversions
  • Test and learn your way to smarter ad campaigns
  • The power of improving just one metric on your campaign 
  • Disqualifying and retargeting leads


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Fri, 02 Sep 2022 04:00:00 -0500
What's Working Now in Facebook Advertising with Kobi and Ralph

The Tier11 team successfully lowered a client's cost of acquisition by 50% and increased their call volume by 4X. How did they do it?

On today's episode, Ralph welcomes back Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into CBOs, TikTok Ads, and a case study where they lowered a customer's cost for acquisition by 50% and increased their call volume by 4X. It wasn't a fluke, nor was it without a few hiccups. Fortunately, the client was patient and super cooperative. Sometimes you only need to take what's already working and tweak it a little bit to get the intended results. 

Listen in as Kobi drops knowledge bombs on what it takes to turn around a sinking campaign and get your clients the desired results.

IN THIS EPISODE, YOU'LL LEARN:

  • The best way to test campaigns: ABO Vs. CBO
  • TikTok advertising updates
  • How TikTok ads perform on Facebook and Instagram
  • Dealing with clients when your campaigns are barely moving the needle
  • Ways to correct a failing campaign
  • Retargeting ads and doubling down on what's already working
  • The power of plain and simple messaging


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Tue, 30 Aug 2022 03:45:00 -0500
What Happens to Google Ads During a Recession

Are we headed down a recession path? If so, what happens to Google Ads during times of crisis? 

On today's episode, Kasim goes through what he thinks will happen to Google ads during a recession. As someone who has been on the receiving end of a recession, Kasim believes it's better to be wrong and careful than right and foolish. This is exceptionally important since marketing and advertising budgets are often the first to be cut during a recession. And although a recession might not be in the cards, you don't want to be caught unprepared in the flood. 

Tune in to learn tips on how brands, agencies, and businesses can survive a possible economic downturn and capture their competition's market share once the weak are dead and buried. 

IN THIS EPISODE, YOU'LL LEARN:

  • What happens to Google Ads during a recession?
  • Should businesses stop advertising during a recession? 
  • The type of businesses that have a better chance of surviving a recession
  • Reasons why businesses throw money at Google during a recession 
  • Desperate clients and why you should avoid them
  • A recessive environment can be healthy for the economy 
  • How agencies can take advantage of a recessive environment 


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Thu, 25 Aug 2022 00:15:00 -0500
5 Biggest Mistakes You’re Making With Your Google Ads

Want to turn your ad campaigns into profit-generating machines? Avoid these 5 Google Ads mistakes most advertisers make.

On today's episode, Ralph and Kasim discuss the 5 biggest mistakes you might be making with Google ads. If you're a CEO, CMO, Marketing Director, or a business owner and you'd like to know if the people running your ads are doing the right thing, this episode will help you do just that. Kasim goes through best practices on how you can audit your team's work and correct the mistakes they might be making.

This killer walkthrough is all you need to get maximum ROI from your Google Ads and avoid the 5 most common mistakes that leave marketers broke and unmotivated.

IN THIS EPISODE, YOU'LL LEARN:

  • Template on how to audit your Google Ads campaigns 
  • Conversion tracking and why campaigns fail
  • Phone call leads and why Kasim is not a fan
  • The correlation between clicks and conversions
  • Ad extensions and proper bidding methods
  • How to not limit the scale of your campaigns
  • Over-segmentation is hurting your campaigns 


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Tue, 23 Aug 2022 03:30:00 -0500
Creating Killer Tik Tok Ads with Savannah Sanchez

Want to create killer ads on TikTok? Stop thinking like an advertiser and start behaving like a content creator.

On today's episode, Ralph and Kasim continue the TikTok advertising discussion with Savannah Sanchez. 

The distinct audience targeting and ad development options on TikTok mean that ads on the platform are way ahead of Google and Facebook. And if you're already using Facebook advertising, TikTok's advertising tool will seem fairly straightforward. The even better news is that you don't have to chase followers to get your ads seen on the platform. TikTok prioritizes good content above everything else. 

Listen in as Savannah shares some of the top-performing TikTok ad templates and pro tips on how to create a TikTok ad that drives engagement and gets you noticed. 

IN THIS EPISODE, YOU'LL LEARN:

  • Best practices on how to run ads on TikTok
  • All you need to know before you start running ads on TikTok
  • Behavioral targeting and why TikTok users hate ads
  • Creative hooks that work well on TikTok ads
  • Savannah's top 5 TikTok ad templates
  • Understand that TikTok is not for all types of brands
  • The pros and cons of using TikTok's automated creative button
  • How to manage your TikTok ad spend,  placements, and targeting

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https://kasimaslam.com/savannah-sanchez-part-2
Fri, 19 Aug 2022 03:30:00 -0500
TikTok Ads 101: 5 Killer TikTok Ad Hacks with Savannah Sanchez

TikTok advertising is pretty straightforward: Don't make ads - make TikToks.

On today's episode, Ralph and Kasim sit down with Savannah Sanchez, a TikTok media buying and Ad creative expert, to talk about advertising on TikTok. The platform is growing like a weed, and according to Savannah, the future of advertising lies on the platform. But what about Google and Facebook? Well, TikTok overtook Google as the number one domain on the internet, and Facebook is not as sexy as it used to be. If you want to succeed on TikTok as a marketer, don't create ads. Users detest ads that disrupt their experience. Solution - creatively embed ads within the content in a way that won't disrupt the fun and enjoyment of Tiktok.

Listen in for some intriguing insights on how the TikTok ad algorithm works, what you need to get started on TikTok advertising, and how to create a TikTok ad that gets you noticed.

IN THIS EPISODE, YOU'LL LEARN:

  • The foundations of TikTok advertising
  • TikTok is here to stay - advertisers need to take notice
  • How to create ads that get you noticed
  • Differences and similarities between TikTok and Facebook ads
  • How to not get priced out of TikTok
  • TikTok ad placement and optimization
  • How to use TikTok's comment section to drive engagement
  • Mistakes to avoid when creating TikTok ads

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Tue, 16 Aug 2022 04:15:00 -0500
Secrets of Social Selling with Lauren Petrullo and Mark Degrasse

Did you know you can sell products directly through the social media feed? No purchase journeys, no redirects, a simple click-to-buy option is all you need.

Today’s episode comes from our sister podcast, the Digital Marketer. Host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their eCommerce certification—social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and never even venture to someone’s website. You’re meeting people right where they are, already browsing and shopping. The key is to make it as seamless as possible for customers to checkout directly through social media platforms. 

Lauren has got her finger on the pulse of the future of eCommerce and says one thing we can do is pay close attention to where the big tech brands are investing.

Listen in to learn how you can get in on what Lauren calls “a much more mature social media commerce experience.” Discover why Ralph thinks eCommerce product categorization is an underutilized insight for remarketing.

IN THIS EPISODE, YOU’LL LEARN:

  • What is social commerce?
  • Social commerce versus eCommerce
  • The future of selling is social
  • eCommerce product categorization and why it’s so important
  • Why social selling shouldn’t replace your website
  • How Meta is incentivizing these social stores on different platforms  
  • Why the U.S. is massively behind on social media trends
  • What kind of data/analytics you’ll have access to in your Meta shop

Connect with Lauren
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Fri, 12 Aug 2022 03:30:00 -0500
How to STOP Bots and Click Farm Traffic Dead In Its Tracks

Struggling to identify and eliminate click traffic? Kasim and Ralph might have discovered an effective way to stop click farms from taking over your campaigns.

In today's episode, Ralph and Kasim sit down to discuss exciting things going on with Google's Performance Max and how you can eliminate click traffic entirely.  

We all know how destructive bots can be, especially now that they can fill out forms and generate fake leads. Regrettably, fraudsters have gone a step further and now use real humans to conduct their schemes, making them even harder to identify. The good news is, there's something you can do about it. The even better news is that the Google algorithm is on our side on this one.

Listen in to learn why Kasim feels the final URL expansion on performance max is the coolest thing ever. Discover how Ralph used the "Kasim Flytrap" to block click traffic completely and how you can do it, too. 

IN THIS EPISODE, YOU'LL LEARN:

  • How to eliminate spam traffic entirely
  • The final URL expansion and how to use it
  • How to know if you're spending enough money on advertising
  • When and when not to use an agency to run your ads
  • The "Kasim flytrap" and why it's so effective
  • Why low-budget users are struggling with Performance Max
  • Why it's never a good idea to block geographics on your site
  • Ways click traffic can derail your ad campaigns 

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Tue, 09 Aug 2022 03:30:00 -0500
Sales Funnel Sucks? How Conversion Architecture™ Can Fix It

Ralph sits down with Maria from the Tier 11 team to talk about how they saved a client's campaign with something called Conversion Architechture!

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Fri, 05 Aug 2022 03:30:00 -0500
22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 2

To build an in-house marketing team or to hire an agency? It doesn't matter. With these top tips, you're guaranteed to work with the top marketing experts in the space right now. 

On today's episode, Ralph continues the discussion on questions to ask when hiring external agencies or building an internal marketing team. He breaks down the final set of questions that will propel your marketing to the next level and help you recruit a top-shelf team.

The best way to grow a business is to ensure you've got the right people in the right seats. So whether you go for an outsourced agency or build an internal team, always go for quality and competence. It doesn't make sense to have the right tools and the right road map, but lack the right talent.

Join Ralph as he goes through the key steps to creating a competent marketing team and the questions to ask if you are to avoid the common pitfalls around building a marketing team.

IN THIS EPISODE, YOU'LL LEARN: 

  • The key questions to ask when building a marketing department from scratch
  • Reactive versus proactive marketing
  • Stats and data on the relationship between CMOs and marketing teams
  • Why the primary job of a CMO is to minimize mistakes
  • The benefits of hiring role-specific specialists
  • How to build a team around your content marketing goals
  • The most important questions to ask when building a marketing team
  • The uninspiring relationship between CMOs and CFOs

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Tue, 02 Aug 2022 03:30:00 -0500
22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 1

Thinking of hiring a marketing agency, CMO, or building your own internal marketing team but don't know where to start? 

On today's episode, Ralph tackles a topic that, surprisingly, has never been addressed on Perpetual Traffic - the questions to ask when hiring CMOs, external agencies, or building an internal marketing team. 

For many entrepreneurs and CEOs, one of the most daunting tasks in all stages of business is building the marketing department. This is primarily because they have three options to choose from: Build an in-house marketing department, outsource to a marketing agency, or hire a CMO. Each option has its pros and cons, and what works for you might not work for another. 

If you are a little confused about deciding between the three choices, this episode is for you. We discuss the questions to ask when building a marketing department based on the 10 main areas of marketing. 

IN THIS EPISODE, YOU'LL LEARN: 

  • The most important questions to ask when hiring a CMO
  • Why CEOs and business owners are asking more from their CMOs
  • How to help your company scale as a CMO
  • Planning for success and why it's so important
  • Understanding cross-channel traffic and cross-channel communication  
  • How to use the customer acquisition path to hire a CMO
  • Avatar research and its impact on revenue and leads
  • How to test creatives and track campaign effectiveness |

Links and Resources:


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Fri, 29 Jul 2022 03:30:00 -0500
An SOP Every Online Advertiser Needs

Kasim and Ralph cover 2 nuggets that every digital advertiser needs!

Download Ralphs Free PDF on Naming!

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Tue, 26 Jul 2022 03:30:00 -0500
Why Everyone Thinks Facebook Is Dead (Again)!

Is Facebook advertising dead? Can advertisers still take advantage of its over 2 billion active users?

On today's episode, Ralph and Kasim break down everything you need to know about Facebook ads and their effectiveness in 2022. The talk about the privacy controversies, what the algorithm used to be capable of, and what the latest iOS update means for Facebook users and advertisers alike. 

The big question remains, "Is Facebook advertising dead?" Of course not. Advertising on Facebook is alive and well. However, we may need to reshape our expectations and acknowledge that the easy days of running Facebook ads are long gone. But here’s the thing; if you think Facebook is not good for advertising in 2022, it's probably because you're not measuring correctly.

 

Listen in for an insightful conversation as Ralph and Kasim reveal the real reason Facebook ads have stopped working for most marketers, and what you can do about it.

IN THIS EPISODE, YOU'LL LEARN:

  • Is Facebook advertising really dead?
  • Why Facebook traffic might be more valuable than it's ever been
  • The future of Facebook advertising
  • Why you need to invest in your ability to track your advertising campaigns
  • How and why to split-test Facebook ads
  • A looming recession's potential impact on advertising
  • Augmented versus virtual reality: Where does the future lie?
  • Why you need to track and measure everything on Facebook ads

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https://kasimaslam.com/fb-is-dead
Fri, 22 Jul 2022 03:30:00 -0500
A Solution to Fixing Google's Monopoly on Advertising

Is Google a monopoly? If so, how is its market power hurting marketing and advertising agencies?

On today's episode, Kasim Aslam describes how Google's monopoly power allows it to weaponize data and charge money for traffic over and above normal auction rates. 

About a decade ago, bloggers, marketers, and advertisers used to get by on organic traffic and internet advertising. Unfortunately, those days are long gone now that Google gobbles up the vast majority of internet advertising dollars. Google can exert massive influence by controlling how people use the internet — and charge money for traffic however they please.

Like any monopoly, Kasim believes it's high times the government regulated them and created an ecosystem that allows other marketing mechanisms to compete. 

 

Listen in as Kasim dissects how Google's monopoly is hurting advertising and how The U.S. Justice Department can confront Google's position as the unchallenged giant on the internet. 

IN THIS EPISODE YOU'LL LEARN:

  • How Google's monopoly is hurting advertising
  • Google's dominance in the advertising space
  • The U.S. Department of Justice's role in squashing Google's dominance
  • Ad rank threshold and what that means
  • Google's tainted Ads pricing framework
  • Why Google ads can and will exceed your daily set budget
  • Why the traffic auction format is an interesting counter to Google's monopoly

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Tue, 19 Jul 2022 03:30:00 -0500
A Quick Conversation about Click Farms

Did you know that a percentage of your ad budget is lost to click fraud?

On today's episode, Ralph and Kasim talk about the rise in click farming, how they create problems for PPC advertisers, and what online platforms are doing to take ongoing action against them.

You may already know that entire businesses are built around generating fraudulent engagement and traffic on the internet. What you didn't know is that instead of bots, click farms made a significant upgrade, and now we have actual humans clicking ads and signing up for newsletters. 

Tune in to learn how click farms are wasting your ad budget and what you can do to block fraudulent traffic and keep your website safe from invalid traffic activity.  

IN THIS EPISODE, YOU'LL LEARN: 
  • What are click farms?
  • How can you detect click fraud? 
  • What we know about click fraud and what you can do about them
  • Why eCommerce is immune to click fraud
  • Simple ways to build conditional logic in your online forms
  • How to prevent fraudulent traffic from converting into leads
  • Why do businesses use click farms?
  • How to spot fraudulent traffic on your site

OUR PARTNERS:

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https://kasimaslam.com/click-farms
Fri, 15 Jul 2022 03:30:00 -0500
How to Market in a Recession

Do you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst.

On today's episode, Ralph and Kasim talk about the prospect of an impending recession and how marketing agencies can survive — and even thrive during a market downturn. 

Financial experts are continuously buzzing about the threat of an impending recession. And while time will tell if we're truly headed toward a recession, preparing your business can help ensure your business's survival if things suddenly go south. 

Join us as we go through strategies you can use to prepare your agency for a recession, stay afloat, and come out stronger if all hell breaks loose. 

IN THIS EPISODE, YOU'LL LEARN: 
  • What is a recession, and can it be a good thing for the economy?
  • Is the recession coming, or we're already in one?
  • What marketers can do to cushion themselves against a recession
  • How to reposition your brand to take advantage of a market downturn
  • The benefits of always having an emergency fund
  • Why you need to bolster existing client relationships during a recession
  • How ramping up your marketing may help you survive a recession

Links and Resources:

Solutions8 on YouTube

Dennis-yu.com


OUR PARTNERS:

 

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https://kasimaslam.com/market-in-a-recession
Tue, 12 Jul 2022 03:30:00 -0500
Click Farms Are a Bigger Problem Than We Thought! Here’s How to Fix It

You want to get high-quality leads and conversions, but all you’re getting from your Performance Max campaign is fraudulent traffic? It’s actually the most common problem advertisers face when running PMax for lead generation. Here’s why fraudulent traffic is a bigger problem than we thought and how you can fix it for more authentic leads and conversions.

You can read about the secret to lessen heavy bot traffic in your lead forms as well as the solutions to the other main problems encountered in PMax for lead generation here: https://sol8.com/performance-max-for-...

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https://kasimaslam.com/fraudulent-traffic
Fri, 08 Jul 2022 04:15:00 -0500
Tool Time: Kasim and Ralph's Favorite SAAS Tools for Business

Listen in to hear Ralph and Kasim's favorite tools to use in their business!

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Tue, 05 Jul 2022 04:15:00 -0500
(More) Sneaky, But Legal Ways to Get More Leads with Adam Robinson of GetEmails.com

Adam Robinson is back with Ralph and Kasim to more about Adam's sneaky but legal way to improve your conversions.

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https://kasimaslam.com/adam-robinson-part-2
Fri, 01 Jul 2022 03:30:00 -0500
A Sneaky (But Legal) Way to Get More Emails and Conversions with Adam Robinson

Ralph and Kasim sit down with Adam Robinson of GetEmails.com to talk about a sneaky, but legal way to improve your conversions.

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https://kasimaslam.com/adam-robinson-part-1
Tue, 28 Jun 2022 03:30:00 -0500
Creative Client Acquisition Strategies with Steve Sims

Find out more ways to get clients on the wrap-up episode to the interview with Steve Sims!

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https://kasimaslam.com/steve-sims-part-2
Fri, 24 Jun 2022 03:30:00 -0500
Kasim's Coach on Getting More Clients | Interview with Steve Sims

On this episode, Ralph and Kasim sit down with Steve Sims to talk about how you can get more clients with less leads!

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https://kasimaslam.com/kasims-coach-on-getting-more-clients-interview-with-steve-sims
Tue, 21 Jun 2022 03:30:00 -0500
When Performance Max Doesn't Work

Today’s episode is part 2 of a conversation with John Moran and Nick Miller. John Moran is Senior Strategist at Solutions 8 and Nick Miller is Director of Google Platforms at Tier 11. They share how Google Performance Max is changing their businesses, how there is a reduced focus on ROAS and CTR, and why you should get on board with Google Performance Max as early as possible.

Resources Mentioned

Google Performance Max 

Solutions 8 

Perpetual Traffic Website

Perpetual Traffic Survey

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Fri, 17 Jun 2022 03:30:00 -0500
Why Kasim Is No Longer a PPC Marketer and How CTR Might Not Matter Anymore

Listen in to this roundtable discussion with the head Google strategists at Tier 11 and Solutions 8!


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Solutions 8 - The Best Google Ads Agency In The World 

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BKA Content

https://kasimaslam.com/why-kasim-is-no-longer-a-ppc-marketer-and-how-ctr-might-not-matter-anymore
Tue, 14 Jun 2022 03:30:00 -0500
The Reason Quiz Funnels Haven't Worked for You with Ryan Levesque

Listen in to the second part of the interview with Ryan Levesque where he shares some more quiz funnel success stories -- and also why yours probably hasn't worked yet.

Don't forget to join his Free Quiz Funnel Masterclass


Resources Mentioned

Free Masterclass

Front Row Dads


Our Partners

Conversion Fanatics

BKA Content

Solutions 8 - The Best Google Ads Agency In The World 

DigitalMarketer | Marketing Tools & Training


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Mentioned in this episode:

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Get 50% off Your First Month of Blogs with BKA Content!

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BKA Content

https://kasimaslam.com/the-reason-quiz-funnels-havent-worked-for-you-with-ryan-levesque
Fri, 10 Jun 2022 03:30:00 -0500
Why Zero-Party Data Is So Critical for Marketers | Interview with Ryan Levesque

Today’s conversation is with internet marketing legend, Ryan Levesque. He’s the founder of the ‘Ask Method’ and shares how the last two decades of marketing has prepared him for this moment. Ryan details how marketers and businesses can respond to the changing digital landscape and also what businesses need to do in order to survive. He also covers how quiz funnels can be a total game changer for businesses looking to get back the ROAS they saw pre-iOS 14.

Topics Covered

08:25 - Ryan shares an overview of the “Ask Method” and how it works for businesses

12:39 - How the internet is evolving and what “Web 3.0” means for marketers

15:35 - What “Zero-Party” data is and why it’s so important for marketers

23:24 - Why zero-party data makes it easier to have sales conversations

28:14 - Case studies and examples from different industries using the “Ask Method”

Resources Mentioned

Free Masterclass

Front Row Dads

Our Partners

Conversion Fanatics

BKA Content

Solutions 8 - The Best Google Ads Agency In The World 

DigitalMarketer | Marketing Tools & Training


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Free Audit

https://kasimaslam.com/why-zero-party-data-is-so-critical-for-marketers-interview-with-ryan-levesque
Tue, 07 Jun 2022 03:30:00 -0500
Easy Ways to Improve Your LTV and Lower Your CAC with John Ainsworth

Today, we are finishing our episode with John Ainsworth talking about after the click stuff. We talk about the importance of funnels and upsells, especially for course creators - and the DOs and DON'Ts when it comes to post-cart conversions.

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Fri, 03 Jun 2022 03:15:00 -0500
Keys to Increasing your LTV and AOV with John Ainsworth

Would you like to increase your revenue 10-20% in one week (or do you hate money)? 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with John Ainsworth, CEO of Data Driven Marketing. John’s team works with online course creators who’ve already got a great course and a traffic source and help them optimize that traffic and increase their revenue in an ethical way. They’ve got a list of 8 proven strategies that work for everyone—because they take you back to the basics, the fundamentals. John says it’s shocking how many multi-million dollar companies don’t have these fundamentals in place. Yes, you have to put in the hard work and create something of value—an offer the world wants. “You can’t optimize until you implement,” John says. Then John and his team can help you take it from there.

Listen in for some simple, but brilliant, ways to increase your average order value and your long-term value—and ultimately win with your customer.

IN THIS EPISODE YOU’LL LEARN:

  • One easy way to increase your revenue 10-20% in one week 
  • How to convert more of your email list into buyers
  • Ways to utilize upsells and order bumps to fully monetize your funnel online
  • How to get started if you’re just now launching your first course

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https://kasimaslam.com/they-key-to-creating-customer-avatars-that-convert
Tue, 31 May 2022 03:15:00 -0500
How Ralph Structures His Campaigns for Massive ROAS

What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months?

On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $29k/month to $176k/month in revenue in less than half a year. (Download the case study here.) Ralph talks about customer acquisition amplification and walks us through the structure of each of the five levels of traffic. But the bottom line, he says, is the creative. “The creative makes the audience. If you match incredible audience and interspace targeting with incredible front end creative and messaging, game over. You own the internet as a marketer. Mix the two together, and it’s online marketing nirvana.”

Listen in to find out how to achieve this online marketing nirvana in your own campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • How (and why) to set up tracking before you do anything else 
  • The key differences at each level of traffic (aka, a funnel marketing masterclass) 
  • Why Tier 11 didn’t need to use a third party data tool in this campaign
  • How this case study would change today if they used Google Performance Max

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


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Mentioned

https://kasimaslam.com/how-ralph-structures-his-campaigns-for-massive-roas
Tue, 24 May 2022 03:15:00 -0500
How Google Outsmarted Facebook and What it Means for Marketers

So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets? 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam talk about the absolute brilliance of Google. For one thing, they don’t have a “face of the company,” so while everyone is out here hating Mark Zuckerberg and turning him into a meme, Google (whoever “Google” is) is more than happy to let him be the villain. Google watched Facebook take the heat for all the iOS 14 privacy updates madness. Then, when everyone was so fatigued that they didn’t even care anymore, Google rolled out Performance Max, the craziest, most invasive, most heavily-targeted tool in the history of the world. It’s literally going to change everything.

Listen in for tips on staying on top of what’s new with Google Performance Max and what it means for your business.  

IN THIS EPISODE YOU’LL LEARN:

  • Why the 30-day attribution window/click to purchase paradigm is obsolete
  • What multi-touchpoint engagement means in practical terms 
  • The biggest mistake marketers are making right now with Performance Max
  • 2 new Performance Max features that just rolled out this week

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https://kasimaslam.com/pt-2
Fri, 20 May 2022 03:15:00 -0500
3 Ways Running Traffic Has Changed... Maybe Forever

If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic. 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they’ve learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you’re in a great spot as a pioneer and influencer. It’s tempting to hold all this knowledge close to the vest, the guys say, so they can enjoy the fruits of their labor before the whole world catches on, but they can’t help but share. They (and their clients) are already spending thousands (even millions) of dollars on this platform. It truly changes everything we’ve ever known about traffic. The Golden Rule of Performance Max, Kasim says, is that there are no Golden Rules. Every client, every implementation is so different—and so customizable in the ways that matter. They’re literally learning something new every day.

Listen in to find out what Google Performance Max can do for your business or agency.

IN THIS EPISODE YOU’LL LEARN:

  • 3 major events in online advertising and marketing that changed the entire game 
  • Why you need to stop thinking of Google as a placement platform
  • What you need to know about user-generated content and massive media creation
  • Why Kasim believes the click-to-conversion paradigm is dead 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


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https://kasimaslam.com/p1-3-ways-running-traffic-has-changed-maybe-forever
Tue, 17 May 2022 03:15:00 -0500
A Quick Strategy to Improve Facebook Campaigns

When it comes to using bid cap and cost cap in your ad campaigns, how do you balance getting the right customers but also increasing your volume and scaling? 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 for a quick look at What’s Working Now: Big Cap/Cost Cap Edition. When do you use bid cap and cost cap strategies in your campaigns? Kobi says they really help with minimizing costs and saving the accounts on horrible days. Their main purpose is to balance things out. He walks us through structuring a campaign and when/how to use cost cap and bid cap to meet your goals. The important thing to remember, he says, is that the algorithm changes every day, so you’ve got to test. “Don’t fall back on what worked millions of years ago in Facebook time.”


Listen in for some helpful tips for optimizing your campaigns while minimizing your costs.

IN THIS EPISODE YOU’LL LEARN:

  • The key differences between cost cap and bid cap
  • Two important things you have to have in place before using these strategies 
  • How, when, and why to duplicate your campaigns
  • What Facebook is looking for when they rank your ads

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https://kasimaslam.com/kobi-topaz-wwn
Fri, 13 May 2022 03:15:00 -0500
Optimizing Facebook Campaigns in 2022 and Why Your Bid Strategy Matters

Are you getting similar results with every ad campaign even when you try to switch things up? 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: Where is the real source of truth? Apparently, he really is a ninja because he gives some great answers. He also shares his insight and expertise on story-based ads, deep dive avatar research, optimization schedules, and how to get good leads for cheap.

Listen in for some knowledge bombs you can apply to your ad campaigns today.

IN THIS EPISODE YOU’LL LEARN:

  • Why transformational story video ads work better than anything else on Facebook 
  • Where the most helpful avatar data comes from (and how to get it) 
  • What you should know about cheap leads, good leads, and impulse leads
  • How to make sure the attribution model on the platform matches the actual numbers 

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Mentioned in this episode:

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https://kasimaslam.com/pt-kobi-topaz-main-interview
Tue, 10 May 2022 03:15:00 -0500
An Ethical Way to Steal Your Competitors YouTube Traffic

This hack won a “Wicked Smart” award at a recent War Room Mastermind, so you know it’s got to be good. 

On today’s “What’s Working Now” episode, host Kasim Aslam shares a brilliant tip for free that a bunch of other entrepreneurs had to pay $35k to hear. Well, that’s a little bit of an exaggeration. Thirty-five grand is the annual fee for a War Room Mastermind membership (and totally worth the investment, Kasim says). He shared his totally legal hack in a five-minute powerpoint presentation at a recent meeting, and his fellow members were duly impressed. It all started in November 2020 when Youtube came out and said they were going to show ads on all videos. In January 2022, Kasim came up with a wicked smart idea to use that to his decisive advantage.

Listen in to hear how you too can pull off an ethical heist of your competitors’ most valuable organic traffic.

IN THIS EPISODE YOU’LL LEARN:

  • The biggest thing Kasim has gotten from War Room this year 
  • How Kasim’s ad got a 31% view rate and a massive 8-minute average view duration 
  • Why Google is still protecting some videos from ads in 2022
  • Why Kasim’s ad doesn’t qualify as “interruption marketing” 

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https://kasimaslam.com/an-ethical-way-to-steal-your-competitors-youtube-traffic
Fri, 06 May 2022 03:15:00 -0500
Ralph's on META's Podcast?! He explains how he used META to build a business and a life!

What are the biggest challenges facing marketers today, and how can you navigate through/innovate around those challenges? 

Today’s episode is a replay of Ralph Burns’s guest appearance on the Meta Business, Innovation, and Technology podcast with host Jordan Rogers-Smith. Being on the show was definitely a big honor for Ralph, but—let’s be honest—Meta was lucky to have him. Jordan asked a lot of insightful questions, and Ralph’s answers were brilliant. They talked about everything from attribution and iOS updates to humans vs. technology to the biggest fundamental changes in the Meta platform over the years. Ralph explained why he wouldn’t start a marketing agency in 2022, and reminisced about his first-ever Facebook ad that cost $3000 and got him zero leads or sales.

Listen in for an insightful conversation between two really smart guys about the past, present, and future of marketing. 

IN THIS EPISODE YOU’LL LEARN:

  • Why IG ads didn’t work for Ralph’s agency at first (and why they do now) 
  • How technology fits into the future of creative in this ecosystem 
  • The easiest way for a business to get started with advertising on Meta
  • 2 things humans still do better than technology 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a...

https://kasimaslam.com/ralphs-on-metas-podcast-he-explains-how-he-used-meta-to-build-a-business-and-a-life
Tue, 03 May 2022 03:15:00 -0500
Episode 387: Funnels and Google Ads Now a Match Made in Heaven?

Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change? 

On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition. “Marketers didn’t invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren’t dead, he says. They’re more important than ever.

Listen in to find out more.

IN THIS EPISODE YOU’LL LEARN:

  • How the full funnel marketing approach is built into the fabric of Google’s advertising 
  • What Google does with the goal, audiences, and assets you give them 
  • Why it’s counterproductive to dictate location to Google
  • How Google Performance Max builds awareness 


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



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https://kasimaslam.com/episode-387-funnels-and-google-ads-now-a-match-made-in-heaven
Fri, 29 Apr 2022 03:00:00 -0500
Episode 386: Crash Course on Hiring a Virtual Team with Shaina Weisinger

Finding the right people to work for you and with you is one of the most important—and intimidating—parts of running a business. 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Shaina Weisinger, CEO and founder of Repurpose House, to talk about how to hire the right people to grow and scale your business. Shaina started her company because there was a huge market for repurposed content and no one was doing it. But she had been a bottleneck in the past and knew she couldn’t be the one doing all the work this time around. She’d create the processes, the SOPs, make them efficient, document them, and pass the baton. She designed a recurring, replicable model and built her business up from the ground like that. Not only does she have incredible processes for the work her company does, she has well-oiled processes for hiring people to do that work—both domestic and overseas.


Listen in for some practical advice on building systems that work and hiring the right people for each and every job.


IN THIS EPISODE YOU’LL LEARN:

  • Shaina’s step-by-step hiring process (and how she weeds people out) 
  • What’s included in the video they require all potential hires to make
  • Which job listing platform works best (and which one to avoid)
  • Pros and cons of hiring talent from overseas (and how to pay fairly) 


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



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https://kasimaslam.com/episode-386-crash-course-on-hiring-a-virtual-team-with-shaina-weisinger
Tue, 26 Apr 2022 03:00:00 -0500
Episode 385: A Tech Stack to Help You Beat the iOS Changes with Chris Mercer

Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing. 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down once again with Chris Mercer, founder of MeasurementMarketing.io. This time he’s got a whole tech stack he’s going to share with us from start to finish, the whole kit and caboodle. Seriously, he’s giving away the farm here. It’s easy to over-complicate things, Mercer says. The skill is to make things simple. How do we keep it simple? Every measurement system has to do 3 things: 1.) Collect information to get answers to questions. 2.) Store that information to access later. And 3.) Build reports on that data. If you don’t know how to measure, all the tools in the world won’t help you. “Measurement is how we listen,” he says. “Marketing is how we respond.”


Listen in as he walks us through the powerful skill of measurement—simple step by simple step.


IN THIS EPISODE YOU’LL LEARN:

  • How to figure out the true traffic sources of your ROAS (when everybody’s claiming it)
  • 3 free (and powerful) Google tools (and how/when to use them)
  • Why customer journeys aren’t one-size-fits-all (and how to choose the right one)
  • How learning measurement can keep you out of jail (literally)


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

https://kasimaslam.com/episode-385-a-tech-stack-to-help-you-beat-the-ios-changes-with-chris-mercer
Fri, 22 Apr 2022 03:00:00 -0500
Episode 384: The Superstorm of Marketing Challenges in 2022 with Chris Mercer

The only thing worse than not knowing how you failed is not knowing how you succeeded. 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Chris Mercer, founder of MeasurementMarketing.io, to talk about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing right now, and the smartest guy in the space.” The scary thing for marketers, Mercer says, is that every day it’s getting harder to measure. Tech is changing, laws are making it harder, and users don’t want to be measured. But there are still plenty of ways to get around all of that, and MeasurementMarketing.io can help you do it.


Listen in for some helpful tips on figuring out how you got your results, so you know what action to take next.


IN THIS EPISODE YOU’LL LEARN:

  • What you need to know about modeling attribution on Facebook and Google
  • How to work with measurement in a company culture 
  • How to take clients from awareness to engagement to completion to measurement
  • Where to get free measurement training 


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:



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https://kasimaslam.com/episode-384-the-superstorm-of-marketing-challenges-in-2022-with-chris-mercer
Tue, 19 Apr 2022 03:00:00 -0500
Episode 383: Using AI to Create an Ad in Less than 5 Minutes with Dennis Yu

Are you ready to shoot to the top of everybody’s awareness by leveraging someone else’s authority?

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down again with the ingenious Dennis Yu, and he literally creates a mind-blowing ad from start to finish on the show. You can do it too—in just FIVE minutes for just ONE dollar a day with tools that are affordable and easy to use. If you’re trying to drive sales or leads and have no authority, you no longer have any excuse. In Kasim’s words, “Every high end salesperson just got a triple PhD in getting in front of the exact right decision maker.” Dennis’s strategy is a simple, but brilliant, way to build a relationship with integrity—and leverage it to get leads and sales.


Listen in for step-by-step instructions on creating a cross-platform ad with unbelievable reach—in no time.


IN THIS EPISODE YOU’LL LEARN:

  • How to create implied endorsement from respected names in your industry
  • Which platforms Dennis posts his video on (and where it does best)
  • How social signals impact search results (and how to maximize SEO) 
  • Which social media platform algorithm is working incredible magic right now 


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

https://kasimaslam.com/episode-383-using-ai-to-create-an-ad-in-less-than-5-minutes-with-dennis-yu
Fri, 15 Apr 2022 03:00:00 -0500
Episode 382: Dennis Yu's System for Getting Clients in 2022

This prolific content creator has been coming up with evergreen marketing strategies for 25 years. And he literally gives them away for free.


On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat with Dennis Yu, founder of Blitz Metrics and the most generous marketer in the world (according to Kasim). Dennis gives away content like “grannies handing out Costco samples.” When Kasim was an infant in the digital marketing world, Dennis spent an hour on the phone with him and showered him with free, life-changing advice. And he shares something with PT listeners that he’s never shared before—his secret to creating high-authority, meaningful, well-produced, prolific content with important people, without taking up a ton of time.


Listen in for some powerful strategies that could literally change the way you do marketing. 


IN THIS EPISODE YOU’LL LEARN:

  • Tips for creating 15-second and 1-minute video clips you can use forever 
  • Cheap/free tools that make content creation/editing a piece of cake 
  • Dennis’s trick for getting your dream clients to reach out to you
  • Ideas for using everyday content in extraordinary ways 


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

https://kasimaslam.com/episode-382-dennis-yus-system-for-getting-clients-in-2022
Tue, 12 Apr 2022 03:00:00 -0500
Episode 381: Getting a 282X Revenue Increase from Your Facebook Creative

What if you could combine great messaging with great audiences in a virtual nirvana of social ads with stunning results? 


On today’s episode, Ralph Burns walks co-host Kasim Aslam through the Creative Lab deep dive research the Tier 11 team uses to acquire ideal customers at top of funnel. This deep dive includes looking at 16 sources of data to create messaging and avatars, which becomes the foundation for how they create ad copy, images, videos, and scripts. They’re not just on a quest to uncover an avatar’s demographics and interests. They want to know them intimately. What are they thinking? What are their deepest fears? Their greatest desires? What transformation do they crave? “I don’t think you deserve to market to anybody if you don’t truly love them,” Kasim says. “And the way to fall in love with somebody is to get to know them.”


Listen in for a masterclass on knowing your ideal customer on a deep level—and convincing them that the transformation they want is attainable.


IN THIS EPISODE YOU’LL LEARN:

  • How to use a proven, formulaic system for approaching cold traffic on Facebook
  • Why (and how) the diagnose-prescribe-implement-iterate model works
  • Ways to determine which asset in the 5-level system to use first
  • How to build a bridge for the customer between the before and after state 


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

https://kasimaslam.com/getting-a-282x-revenue-increase-from-your-facebook-creative
Fri, 08 Apr 2022 03:00:00 -0500
Episode 380: How Ralph Got 58X ROAS with Facebook Ads

This Facebook Ad agency just crushed the iOS update like it didn’t even happen and got amazing results for a customer. How in the heck did they do it?


On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to talk about Facebook advertising as part of a much larger ecosystem. Just when people were afraid Facebook ads might be dead, NOPE. (If you’re new here, Kasim owns a Google Ads agency, and Ralph owns a Facebook Ad agency.) Both co-hosts are speaking at AdWorld next month, and Ralph will be sharing three recent case studies where companies have gotten huge numbers with Facebook ads. Now they’re folding in more channels and continuing to scale. We get a sneak peek at one of the case studies in this episode. These are exciting times in the ad space.


Listen in as Ralph shares some valuable insights from a successful campaign that you can apply to your own.


IN THIS EPISODE YOU’LL LEARN:

  • How (and why) you should be using Wicked Reports in your ad agency
  • Why Ralph, the Facebook guy, is excited about Google Performance Max 
  • Why attribution is an impossible puzzle to solve (and why you can’t ignore it)
  • What stats Kasim cares about (and why cost per lead isn’t one of them) 


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

https://kasimaslam.com/how-ralph-got-58x-roas-with-facebook-ads
Tue, 05 Apr 2022 08:45:00 -0500
Episode 379: Ralph's Book Announcement and Leading a Virtual Agency!

On today’s episode, Ralph gets interviewed by Jeff Mask about Ralph's new book, Virtual Boss. The guys geek out over human psychology together, talk about building trust and getting the most out of your team, and dig deep into what truly makes a leader great.

Listen to the Ready to Lead Podcast


Listen in for some encouragement and advice from a long-time (and well-respected) virtual leader. 


IN THIS EPISODE YOU’LL LEARN:

  • What leaders need to know about human psychology
  • Tips for transitioning from in-person to virtual leadership
  • How constructive reprimands can actually build trust
  • Why emojis are key to Ralph’s company being a virtual organization 


LINKS AND RESOURCES:


OTHER SHOWS YOU MIGHT ENJOY:



Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-379-ralphs-book-announcement-and-leading-a-virtual-agency
Fri, 01 Apr 2022 03:00:00 -0500
Episode 378: Why Google Might Be 1300X Smarter Than Facebook

As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the one thing that’s going to change everything: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This is a gift from the gods we’ve been given here.” He says that, in order to use Performance Max to its full capacity, you have to understand what Google really is. It’s not just a search engine. Google knows it all. What questions you have, what your knowledge gaps are, what you do on every website you visit, what you write in your emails. ALL OF IT. And, for the first time ever, they’re letting us use what they know to run our ad campaigns. It’s a complete and total paradigm shift.

Listen in for some knowledge bombs that are going to blow your mind. 

IN THIS EPISODE YOU’LL LEARN:

  • What goes in the very specific “bucket” Google asks you to fill
  • How Google dynamically & algorithmically determines purchase paths 
  • Why Facebook advertisers have an advantage when it comes to Performance Max
  • Why Google’s 500-touchpoint paradigm means you have to up your content game 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:

https://kasimaslam.com/episode-378-why-google-might-be-1300x-smarter-than-facebook
Tue, 29 Mar 2022 03:00:00 -0500
Episode 377: Kasim Talks the Metaverse with a Meta Solutions Architect

What in the heck is the metaverse really, and why, how, and when will it matter to advertisers? 

 

On today’s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There’s a lot of chatter out there about what the metaverse actually is, and the concept and definition will continue to evolve. As Owen describes it, the metaverse is an open world where you can build whatever you want and communicate with people everywhere. And it will grow to incorporate input from companies around the globe who are all going to build separate, competing parts of the infrastructure. What excites Kasim is that, from an advertiser’s perspective, it’s going to be a complete change of context. And the little guy—the smaller businesses—will have a world of new opportunities open up for them.

 

Listen in to hear what some of those opportunities might be—and when we can expect them to materialize.

 

IN THIS EPISODE YOU’LL LEARN:

  • The pros and cons of being “first to market” in the metaverse 
  • What effect the iOS 14 update had on the release of the metaverse 
  • What impact AR and VR will have on the future of advertising (and life in general)
  • How the metaverse will allow small advertisers to become pioneers

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual...

https://kasimaslam.com/episode-377-kasim-talks-the-metaverse-with-a-meta-solutions-architect
Fri, 25 Mar 2022 03:00:00 -0500
Episode 376: Meta’s Solutions Architect Shares How to Improve Your Campaigns

It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta.

 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible? 

 

In other fun news, Ralph and Kasim are both speaking at AdWorld in May! Get your tickets TODAY!

 

Listen in for some valuable insight and helpful tips from a real-life Metamate (yes, this is what the company is officially calling its employees now).

 

IN THIS EPISODE YOU’LL LEARN:

  • How long it will take your business to get CAPI Gateway up and running smoothly 
  • What this next round of privacy changes could mean for your business 
  • What you need to know about event match quality and first party data layering
  • How to use Meta’s Conversion Lift and why it’s so valuable

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so...

https://kasimaslam.com/episode-376-metas-solutions-architect-shares-how-to-improve-your-campaigns
Tue, 22 Mar 2022 09:00:00 -0500
Episode 375: The Most Important Google Episode We’ve EVER Done

If you’re running Google ads, you need to get on board with Performance Max immediately. 

 

On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at Solutions 8, to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’t need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can’t set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that’s just been made public. Google Performance Max is the future. The time to get started is now.

 

Listen in to get a jump start on this “beast” that’s already taking names and is going to “evolve into so much more.”

 

IN THIS EPISODE YOU’LL LEARN:

  • What experience/know-how you need to run Performance Max without an agency
  • What the New Customer Acquisition feature means (and how to use it) 
  • What will happen when Performance Max takes over Smart Shopping on June 30
  • Why you absolutely shouldn’t use Performance Max without videos ready to go 

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on 

https://kasimaslam.com/episode-375-the-most-important-google-episode-weve-ever-done
Fri, 18 Mar 2022 09:00:00 -0500
Episode 374: Traffic from Stage: What People Don’t Know About Speaking At Events with Bethany Cowan

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe toPerpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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https://kasimaslam.com/episode-374-traffic-from-stage-what-people-dont-know-about-speaking-at-events-with-bethany-cowan
Tue, 15 Mar 2022 09:00:00 -0500
Episode 373: Google Unveils Most Powerful Advertising Feature Yet… and How to Start Taking Advantage of It

Google Smart Shopping was revolutionary, but this new change Google just made? It’s everything Smart Shopping should have been and more. 

 

In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8 and the smartest Google Ads guy on the planet. They’re talking about the biggest change to the Google Ads dashboard/ecosystem/mechanism in the history of ever—Google Performance Max. “Usually, when Google makes a change,” Kasim admits, “we whine and moan. This is different. Google has actually given us the most powerful marketing tool we’ve ever seen.” It’s evergreen. It’s omnichannel. It gives advertisers analytical details on an unprecedented level. It’s a roadmap to success. “It’s all the things.”

 

Listen in as Kasim and John (mostly John) break down how the rollout of Google Performance Max has severely changed the game—in all the very best ways.

 

IN THIS EPISODE YOU’LL LEARN:

  • What it means for your campaign to have truly unlimited asset groups
  • How to manipulate the types of leads created in Performance Max
  • What you get in your weekly Trends Analysis update (and how to read it)
  • Everything you need to know about search categories and audience segmentation 

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on 

https://kasimaslam.com/episode-373-google-unveils-most-powerful-advertising-feature-yet-and-how-to-start-taking-advantage-of-it
Fri, 11 Mar 2022 09:00:00 -0500
Episode 372: 2x Your YouTube Channel on $5/Day with Tom Breeze

Don’t you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it’s going to take years to grow your channel at the rate you’re going?

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of Viewability, to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you’ve already created and shortcut that exhausting process of building your subscriber count? What if you could spend as little as $5 a day to grow your audience, build brand recognition, and get engagement? The key is to optimize for retention, Tom says, not leads and sales. But those things will come too as you get more subscribers.

 

Listen in as Tom shares some proven strategies for growing your YouTube channel with paid ads.

 

IN THIS EPISODE YOU’LL LEARN:

  • 3 factors to consider when choosing a video to put paid ads behind
  • How and why to optimize your YouTube videos for retention (not leads/sales)
  • What formula works best for thumbnails
  • Why the 90-second mark and 7-minute mark are so important 

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:

https://kasimaslam.com/episode-372-2x-your-youtube-channel-on-5-day-with-tom-breeze
Tue, 08 Mar 2022 09:00:00 -0500
Episode 371: Top SEO Tips from DigitalMarketer's GM

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Fri, 04 Mar 2022 09:00:00 -0500
Episode 370: Why You Probably Failed with LinkedIn Ads and the 3 Things You Can Do to Have Success | Interview with AJ Wilcox

LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform.

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of B2Linked, a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he’s talked to in a long time. AJ is truly excited about LinkedIn’s advertising potential, but he’s transparent about the high costs and why some things just don’t work on the platform. The fact that LinkedIn is the most underappreciated social network out there makes it powerful. The real magic in LinkedIn advertising is in the targeting, AJ says. The lead quality is incredible.

 

Listen in to see if LinkedIn ads are a good fit for your company and how to maximize your presence on the platform.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why only 4% of LinkedIn users are actually posting and how that works in your favor 
  • How comments, likes, and shares affect LinkedIn’s algorithm
  • How to feed Bing interest data into LinkedIn (and why you’d want to)
  • Why targeting is so specific and lead quality is so high on LinkedIn 

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:

https://kasimaslam.com/episode-370-why-you-probably-failed-with-linkedin-ads-and-the-3-things-you-can-do-to-have-success-interview-with-aj-wilcox
Tue, 01 Mar 2022 09:00:00 -0500
Episode 369: Google Ads is Ending One of Their Best Features and Why It’s Not Entirely Bad News

When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay.

 

In today’s episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactly is the future of Google Ads? Performance Max. How do we know this? Well, partially, because last summer, Google decided it was so. Performance Max is one campaign that uses all 6 channels of Google: Search, YouTube, Shopping, GSP, Discovery, and Display. John has 25 Performance Max ad campaigns running right now, and honestly? He seems to know more about them than Google does. And he shares his brilliant insights with the rest of us.

 

Listen in to see how John finishes this sentence. “Performance Max is the future. However…”

 

IN THIS EPISODE YOU’LL LEARN:

  • What dictates which of your campaign ads are shown on which networks 
  • How to run high-bar supplementary campaigns
  • Pros/cons of the four bidding strategies Performance Max can use
  • How to protect your legacy campaigns while still utilizing Performance Max

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on 

https://kasimaslam.com/episode-369-google-ads-is-ending-one-of-their-best-features-and-why-its-not-entirely-bad-news
Fri, 25 Feb 2022 09:00:00 -0500
Episode 368: The Secret to Successful YouTube Ad Campaigns with Aleric Heck

Do YouTube ads beat the ads on every other platform every single time? That’s the bold claim today’s guest makes.

 

In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat” Aleric Heck. Brutally honest Kasim admits he didn’t like Aleric at first, but he was just jealous. Aleric is a genius, but he’s also a really likable guy and won Kasim’s heart. At the ripe old age of 12, Aleric started making YouTube videos teaching people how to use the apps on their iPhones. That YouTube channel paid his way through college and now funds his entire lifestyle. The man knows his way around this platform like nobody else, and he shares some very valuable advice.

 

Listen in for Aleric’s answer to Kasim’s big question: Is the golden age of YouTube dead?

 

IN THIS EPISODE YOU’LL LEARN:

  • Tips for optimizing your ad campaigns off qualified leads, not any old leads
  • Why (and how) to use 3D laser-focused layered targeting strategies
  • Aleric’s expert opinion on advertising on each of the other social media channels
  • Why NOW is the time to stake your claim on YouTube

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:

https://kasimaslam.com/episode-368-the-secret-to-successful-youtube-ad-campaigns-with-aleric-heck
Tue, 22 Feb 2022 09:00:00 -0500
Episode 367: Why You Shouldn’t Panic About Google’s New Changes and How It Can Actually Improve Your Campaigns

It’s human nature to freak out every time another change happens in the internet advertising world, but this time you really don’t need to. Trust us. 

 

In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and “smartest Google Ads guy in the whole wide world.” John is actually excited about this new Google change which means everything is going to be okay. FLoC (Federated Learning of Cohorts) was Google’s web tracking answer to the iOS privacy updates, but now they’ve killed FLoC and introduced Topics. Why? How? What’s the difference? What does this mean for advertisers? And when are things going to stop changing for a hot second?

 

Listen in as Kasim and John answer all the questions you have, and a few you never even thought to ask. 

 

IN THIS EPISODE YOU’LL LEARN:

  • The key differences between FLoC and Topics (and why you need to know)
  • What this change means for companies with long sales cycles
  • Why 3 topics and why 3 weeks?
  • How to start experimenting in the Topics section of Google ads

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a...

https://kasimaslam.com/episode-367-why-you-shouldnt-panic-about-googles-new-changes-and-how-it-can-actually-improve-your-campaigns
Fri, 18 Feb 2022 09:00:00 -0500
Episode 366: Turning Influencer Marketing Into a Reliable and Scalable Traffic Source with Justin Kline

When done right, influencer marketing can move the needle exponentially for your brand.

 

In today’s episode, host Kasim Aslam sits down with Justin Kline, co-founder of Markerly, an agency that helps companies leverage influencer marketing to make their brand more human. Kasim admits that he’s been skeptical about influencer marketing as a traffic source and challenges Justin to change his mind. (Spoiler: Justin changes Kasim’s mind.) Influencer marketing is all about your level of persuasiveness—how many people you can get to know, like, and trust you. Then your audience becomes very valuable to a brand that wants to reach them. 

 

Listen in to hear some great strategies for finding the right influencers at the right time for the right price to help you scale your brand.

 

IN THIS EPISODE YOU’LL LEARN:

  • What big influencer marketing mistakes brands commonly make 
  • Why influencer marketing is superior to retargeting
  • How to figure out which influencers are the best fit for your brand
  • Why you need both great content and more eyeballs (and how to get it all)

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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https://kasimaslam.com/episode-366-turning-influencer-marketing-into-a-reliable-and-scalable-traffic-source-with-justin-kline
Tue, 15 Feb 2022 09:00:00 -0500
Episode 365: Instagram Advertising Secrets: What Meta Won’t Tell You About How to Have Success with Instagram Ads

Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you’ve got to get creative.

 

If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam’s discussion with Tier 11’s Angela Ponsford, check that out first. In today’s episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results possible on this platform. They talk about the merger between paid and organic ads—and the inescapable fact that IG reels aren’t going anywhere. You absolutely need to utilize them if you want to stay relevant. Stop trying to hack the algorithm, Kasim says, and just play the game.

 

Listen in for some tips on building community and engaging your audience on Instagram in some new (and not that scary) ways.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to create a specific audience and boost small bits of content only to them
  • Why paid ads by themselves don’t work on Instagram
  • How to set up conversation starters in your Instagram DMs with Minichat
  • Why you should play the IG game instead of trying to hack it (and how to do it)

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-365-instagram-advertising-secrets-what-meta-wont-tell-you-about-how-to-have-success-with-instagram-ads
Fri, 11 Feb 2022 09:00:00 -0500
Episode 364: Instagram Advertising Secrets: How to Use a New(ish) Type of Ad to Drive Better Leads

You know that building your Instagram following will help your business, but how does advertising really work on this platform?

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between.

 

Listen in to see whether or not conversion lead ads are the right fit for your business.

 

IN THIS EPISODE YOU’LL LEARN:

  • The big difference between lead gen ads and conversion lead ads
  • How to get more qualified leads on Instagram (and what it will cost you)
  • Why conversion leads ads might not be right for your business
  • Some bad news about organic reach on IG and what you can do about it

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-364-instagram-advertising-secrets-how-to-use-a-newish-type-of-ad-to-drive-better-leads
Tue, 08 Feb 2022 09:00:00 -0500
Episode 363: How META and Facebook Plan to Solve the iOS Crisis: Part 2 with Sean Bedford and Ben Lampert from META

Want some tips for improving your Facebook ad campaigns straight from the mouths of the Meta guys?

 

If you didn’t listen to part 1 of this series, you have to do that now. Seriously. Now. We’ll wait. In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their brilliant chat with Sean Bedford, Solutions Engineer at Meta, and Ben Lampert, Solutions Architect at Meta. They dive deep into the specifics of how Conversions API works and share some small tweaks you can make to your ad campaigns that could go a really long way. Meta recognizes how hard CAPI has been for advertisers. That’s why they’ve been working hard on CAPI Gateway.

 

Listen in for some tips to help you come out on the other side of this iOS crisis even stronger than before. 

 

IN THIS EPISODE YOU’LL LEARN:

  • How the AEM hierarchy works and how to set it up the right way
  • Why (and how) you should draw out your customer life cycle
  • How CAPI gets around some of advertisers’ biggest problems
  • How it’s possible to have well-performing ads AND respect people’s privacy

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:

https://kasimaslam.com/episode-363-how-meta-and-facebook-plan-to-solve-the-ios-crisis-part-2-with-sean-bedford-and-ben-lampert-from-meta
Fri, 04 Feb 2022 09:00:00 -0500
Episode 362: META Solution Engineers Tell All: The REAL Truth Behind the iOS 14 Update

It’s the day we’ve all been waiting for. Meta and Perpetual Traffic converge for the very first time. 

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is the Solutions Engineer for Meta, and Ben Lampert is the Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we’re seeing much better data on the other side of 2021. And it’s largely a result of Meta doing the work to help companies and agencies navigate this huge shift.

 

Listen in to find out what the Meta guys think about Kasim’s iOS 14 Meta hack—and so much more. 

 

IN THIS EPISODE YOU’LL LEARN:

  • What effect Conversions API has had on advertisers’ visibility and data control
  • How to make sure you have a cohesive data strategy
  • What you need to know about PCM and AEM
  • Tips for choosing the right predictive event

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-362-meta-solution-engineers-tell-all-the-real-truth-behind-the-ios-14-update
Wed, 02 Feb 2022 09:00:00 -0500
Episode 361: Congress's Attempt to Shut Down Digital Advertising and Kasim's Plea for Liberty and Small Businesses

A new bill was introduced this week that could literally take away your ability to be seen by your target audience.

 

In today’s episode, host Kasim Aslam shares his thoughts on the Verge article that came out this week: “Democrats Unveil Bill to Ban Online ‘Surveillance Advertising.’” Kasim, who is anti-partisan, is forced to get “mildly political” as he responds to this unsettling news. The bill would ban all use of digital advertising targeting ads to users. Kasim doesn’t want to be dramatic, but this is a dramatic bill, he says. If passed, it could effectively be the end of digital marketing as we know it. If they take away your ability to be seen by a relevant audience, “your message will be lost. You’ll be de-platformed. You’ll be a needle in a stack of needles.”

 

Listen in to hear Kasim’s thoughtful hot take and what he thinks is actually the solution to all of our trafficking problems.

 

IN THIS EPISODE YOU’LL LEARN:

  • What kind of targeting the bill does “allow” and why that’s not a concession
  • What the “Overton Window” is and why it matters
  • Why and how this bill hamstrings every single small business out there
  • Tips for building (and being grateful for) a beautiful community

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on 

https://kasimaslam.com/episode-361-congresss-attempt-to-shut-down-digital-advertising-and-kasims-plea-for-liberty-and-small-businesses
Fri, 28 Jan 2022 09:00:00 -0500
Episode 360: Critical KPIs Marketers Aren’t Using and How Email Marketing Can Help You Win in a Privacy-First World with Jeff Kupietzky

Is email dead, or can it be reinvigorated by content creators who want to connect and engage with their audience in a new way?  

 

In today’s episode, host Kasim Aslam sits down with Jeff Kupietsky, CEO at Jeeng, to discuss the future of email as a viable channel for brands and marketers. Jeeng is a platform for content creators to help them better engage and monetize their audience through personalized cross-channel messaging. They can help you send customized emails that fit each person based on the time of day, the device they’re on, and what they care about. Jeff suggests sending relevant emails in a regular cadence to build trust and community.

 

Listen in for some innovative ways to utilize and monetize email marketing in a privacy-first world.

 

IN THIS EPISODE YOU’LL LEARN:

  • Tips for customizing email to the same degree you customize social media
  • How to grow your click-to-deliver rate (and why the metric is so important)
  • How often you should send emails to your list (and why)
  • Tips for segmenting and split testing your emails

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-360-critical-kpis-marketers-arent-using-and-how-email-marketing-can-help-you-win-in-a-privacy-first-world-with-jeff-kupietzky
Tue, 25 Jan 2022 09:00:00 -0500
Episode 359: Tik Tok Vs. YouTube: The Future of Video Advertising

In late 2021, TikTok took over as the #1 trafficked domain name in the world. How did this happen and what does it mean for marketers?

 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to discuss the future of video advertising. Kasim, who runs a Google ad agency and has a YouTube channel, is floored by the news that TikTok has surpassed Google as the number one domain. He’d been dismissive of TikTok and is ready to admit it’s clearly a huge opportunity. By the end of 2022, online videos will make up 82% of all consumed internet traffic. YouTube and TikTok are channels no serious marketer can ignore.   

 

Listen in for some helpful tips on diversifying your traffic sources and advertising on YouTube and TikTok.

 

IN THIS EPISODE YOU’LL LEARN:

  • Tips for making your TikTok ad look native to the platform (not like an ad)
  • How YouTube is attempting to replicate TikTok
  • Other trends (like the metaverse) you’ll want to get in on sooner than later
  • Why Kasim thinks you need to run every viable channel available to you

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review.

Mentioned in this episode:

https://kasimaslam.com/episode-359-tiktok-vs-youtube-the-future-of-video-advertising
Fri, 21 Jan 2022 09:00:00 -0500
Episode 358: TV Ads? How Marketers Can Tap into a Blue Ocean with Dan Larkman

Huge marketing opportunities await you in this new frontier of CTV, OTT, and programmatic advertising.

 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Dan Larkman. CEO and founder of Keynes Digital, to discuss a paid traffic source they’ve never talked about on the podcast to date: connected TV (CTV). Dan, a self-proclaimed data geek, is a genius when it comes to programmatic advertising, media buying, tracking, and multi-touch attribution. He simplifies these concepts in a way that beginners can understand and shares why he thinks digital marketers absolutely need to know about them. 

 

Listen in for what’s basically a master class on TV ads.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why programmatic advertising is so valuable and growing so fast 
  • How to partner with cross-device companies to track from different devices
  • How smaller brands can bust through the two biggest barriers to connected TV
  • Why multi-touch attribution will be a key factor in 2022 (and what means)

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review.

Mentioned in this episode:

Free

https://kasimaslam.com/episode-358-tv-ads-how-marketers-can-tap-into-a-blue-ocean-with-dan-larkman
Tue, 18 Jan 2022 09:00:00 -0500
Episode 357: Kasim’s Top 5 Tips for 2022

If 2021 taught us anything, it’s that we always have to be prepared for bad stuff to happen. 

 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they’re going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn’t mean you hunker down in your bunker. It means you prepare; you diversify; you’re not afraid to change and grow. He stresses the importance of honesty, perseverance, being nimble, and building community as we move into this new year.

 

Listen in for some little tweaks that can make a huge difference in your business in 2022.

 

IN THIS EPISODE YOU’LL LEARN:

  • Tips for diversifying your traffic sources without spreading yourself too thin
  • Why you can’t just focus on online conversions and be successful
  • Why being honest makes you more marketable
  • How to build a powerful community one follower/fan at a time

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-357-kasims-top-5-tips-for-2022
Fri, 14 Jan 2022 09:00:00 -0500
Episode 356: Creating the Perfect High Converting Tik Tok Ad with Savannah Sanchez

It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.

 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.

 

Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform. 

 

IN THIS EPISODE YOU’LL LEARN:

  • How to best utilize the Facebook Ads library and TikTok Creative Center
  • Why you need to immediately build a one-question post-purchase survey
  • Which easily-replicable TikTok formulas have worked best across all brands
  • Tips for going back to traditional marketing basics

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on 

https://kasimaslam.com/episode-356-creating-the-perfect-high-converting-tiktok-ad-with-savannah-sanchez
Tue, 11 Jan 2022 09:00:00 -0500
Episode 355: What Agency Owners Can Expect in 2022 with Nick Shackelford

Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022?

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency. Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much loss in terms of brand acquisition and brand churn in 2021. Ralph says agencies had gotten lazy, and those days are done and gone, but he’s still super optimistic about the agency space.

Listen in to hear why Nick thinks 2022 is going to be the absolutely best year for digital ecommerce and online marketing.

IN THIS EPISODE YOU’LL LEARN:

  • Why you need a backlog or consistent inbound of content to test when running paid ads
  • Why Ralph thinks some agencies that floundered in 2021 deserved it
  • Why 2022 might be a great time to sell your agency
  • Why there will ALWAYS be a market for digital ad agencies (if you do it right)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:

https://kasimaslam.com/episode-355-what-agency-owners-can-expect-in-2022-with-nick-shackelford
Fri, 07 Jan 2022 09:00:00 -0500
Episode 354: How to Get 10,000 REAL Twitter Followers in 7 Months with Nick Shackelford

There’s a structure for what works on Twitter, and today’s guest is sharing the secrets to his wild success in 2021 on this often overlooked platform.

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Nick “The Shack” Shackelford, founder and CEO of Structured Agency. In February 2021, Nick’s competitive nature led him to bet a buddy he could get to 10k Twitter followers first. Ten months later, he’s almost doubled that. So, how did he become King of the Twitterverse? Great content, humor, being bold (and sometimes contrarian), and taking the time to engage with others in an intentional way. And he says anyone can do what he did.

Listen in for a peek at Nick’s roadmap to Twitter greatness.

IN THIS EPISODE YOU’LL LEARN:

  • Which cheap/free Twitter tools Nick recommends
  • What key things you need to know about Twitter threads
  • How to schedule your weekly content and engagement
  • 3 things you can do on Twitter that set you apart from the crowd

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual...

https://kasimaslam.com/episode-354-how-to-get-10-000-real-twitter-followers-in-7-months-with-nick-shackelford
Tue, 04 Jan 2022 09:00:00 -0500
Episode 353: How We Survived 2021 and Made it NOT Suck

What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun.

In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burns and Kasim Aslam as well as powerhouse guests Amanda Powell, Vanessa Vega, Angela Ponsford, and Tyler Horsley.

Listen in for some awesome highlights from this year, then head over to the new Perpetual Traffic website to fill out a quick survey to let us know how we can make 2022 even better!

IN THIS EPISODE YOU’LL LEARN:

  • How to take your product to the next level and evolve with your customer
  • Tips for surviving the iOS updates by going back to fundamentals
  • How to hire for talents, not skills (and how to know the difference)
  • Ways to get a higher SEO ranking without going crazy with content
  • How to get started with YouTube ads as part of a multi-channel traffic strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:

https://kasimaslam.com/episode-353-how-we-survived-2021-and-made-it-not-suck
Fri, 31 Dec 2021 09:00:00 -0500
Episode 352: How to Make Your Clients REALLY Happy with Taylor McMaster, CEO and Founder of DOT & Company

Everybody wants their clients to be happy, but it doesn’t just happen by default.

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences, building trust, and ultimately a long-term relationship.

Listen in for some great tips on optimizing the customer experience from someone who’s really awesome at it.

IN THIS EPISODE YOU’LL LEARN:

  • Why the first 90 days with a client are so critical (and how to build trust)
  • Do’s and don’ts when communicating with clients
  • How a client-facing account manager can also protect the team
  • Ways to make your client feel like they’re your only client

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share?

https://kasimaslam.com/episode-352-how-to-make-your-clients-really-happy-with-taylor-mcmaster-ceo-and-founder-of-dot-company
Tue, 28 Dec 2021 09:00:00 -0500
Episode 351: A Not-So-Secret Software that Can 2x Your Ad Campaigns with John Moran, Chief Strategist at Solutions 8

A whole lot of people run Google Ad campaigns without knowing if or why they’re working. There’s a simple way to find out.

In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and #1 Google Ads guy in the world (according to Kasim), to talk about making sure you’re doing Google Ads right. John’s first piece of advice is to get your sales and marketing teams working in tandem, not opposition. “They’re like the right leg and left leg,” he says. “If only one of them is working, you’re going in circles.” And the most important thing of all? You need a CRM tool.

Listen in as Kasim and John talk all things CRM—the good, the bad, and the pricey.

IN THIS EPISODE YOU’LL LEARN:

  • How to identify common denominators between closed deals
  • What one thing to track if you track nothing else
  • How to choose a CRM tool out of the 5 billion on the market
  • Which CRM tool does most of the grunt work for you

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:

  • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
  • Clients Online, the go-to Facebook Advertising agency for businesses
  • Keap, an easier way to manage every stage of the customer journey
  • Endless reports and actionable insights from Oribi
https://kasimaslam.com/episode-351-a-not-so-secret-software-that-can-2x-your-ad-campaigns-with-john-moran-chief-strategist-at-solutions-8
Fri, 24 Dec 2021 09:00:00 -0500
Episode 350: 2022 High-Ticket Sales and Strategy Systems with Loyd Hale, CEO of Healthcare Growth Network

Not a lot of people are using this setter and closer sales model, but one successful CEO swears by it.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Loyd Hale, CEO of Healthcare Growth Network, to talk about high-end sales funnels and the setter/closer model of selling that has worked so well for him. Loyd says he’s in the business of creating order out of chaos and setting up both sides for success. Make that three sides—the patients, the healthcare providers, and Loyd and his team.

Listen in as Loyd drops some knowledge bombs for high-ticket selling that you can apply to your own business.

IN THIS EPISODE YOU’LL LEARN:

  • How Loyd has gotten a 50% schedule rate, 80% show rate, and 50% close rate.
  • What one thing you should hyper-focus on before moving on
  • How to package what you’re selling in a unique and customized way
  • Tips on retargeting, prospecting, and scripting

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:

https://kasimaslam.com/episode-350-2022-high-ticket-sales-and-strategy-systems-with-loyd-hale-ceo-of-healthcare-growth-network
Tue, 21 Dec 2021 09:00:00 -0500
Episode 349: What’s Working Now on YouTube and Google Display Network with Nick Miller

Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.

In today’s episode, Nick Miller, head of Tier 11’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you also have to know what works on one platform but not another. Marketers who can expertly differentiate have an edge over those who can’t.

Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network.

IN THIS EPISODE YOU’LL LEARN:

  • The three most powerful ways of targeting on Google
  • Why the first three seconds of a YouTube ad are still really important
  • The key difference between Facebook targeting and Google targeting
  • Which images work best on Google Display Network

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-349-whats-working-now-on-youtube-and-google-display-network-with-nick-miller
Fri, 17 Dec 2021 09:00:00 -0500
Episode 348: 5 Common Mistakes Marketers Make with Google Ads with John Moran

Making mistakes with your Google Ad campaigns can be costly. Save time, money, and headaches with this brilliant advice from Google expert, John Moran.

In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 (and, according to Kasim, the best Google strategist in the entire world), to discuss tactical ways to upgrade your Google Ads campaigns by avoiding the mistakes everyone else is making. John says that 80% of these campaigns have the same issues.

Listen in to learn what they are and how to fix them, so you don’t waste another dollar or minute on your ads.

IN THIS EPISODE YOU’LL LEARN:

  • Why you shouldn’t use Google Analytics to track conversions
  • Why Google is protecting some of their algorithmic secret sauce (and what that means)
  • Why you shouldn’t start off with a restrictive bidding strategy
  • What happens when you don’t give outbound campaigns enough time at the right attribution

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-348-5-common-mistakes-marketers-make-with-google-ads-with-john-moran
Tue, 14 Dec 2021 09:00:00 -0500
Episode 347: How Kasim Solved the iOS Update Issue

As everybody knows, the iOS 14 update that requires permission to track users’ activity rocked the Facebook Ads world. What if there was a way to make things all better again?

In today’s episode, host Kasim Aslam shares his brilliant solution/hack to the Facebook Ads iOS nightmare. If you’re someone who lost a whole lot of money on your Facebook Ads campaign and you’re freaking out about what to do next, Kasim has some calm reassurance to offer. He takes some really complicated concepts, breaks them down in simple terms, and lays out a step-by-step plan anyone can implement.

Listen in—and you’ll probably have to listen at least twice to get it all—for a great hack that will get your advertising game back on track.

IN THIS EPISODE YOU’LL LEARN:

  • Why everyone’s Facebook Ads campaigns died after the iOS 14 update
  • The big problem with Facebook’s Conversions API
  • Why you need Zapier and Hotjar (and everything you need to know about them)
  • How to get the exact data iOS 14 is trying to stop you from getting

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

https://kasimaslam.com/episode-347-how-kasim-solved-the-ios-update-issue
Fri, 10 Dec 2021 09:00:00 -0500
Episode 346: 2022 SEO Strategies with Mark de Grasse, President of DigitalMarketer

What do we need to know about SEO as we head into the new calendar year? What has changed and what’s staying the same?

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Mark de Grasse, President and General Manager of DigitalMarketer, to chat about all things SEO. Since taking over the reins at DM, Mark has been working hard on a content database strategy to ensure that the front end of the DM website reflects the thousands of pieces of content available in the backend. If you find yourself overwhelmed by content creation and management, Mark simplifies it like only he can.

Listen in for some valuable tips on creating the content your audience wants—and helping them find it easily.

IN THIS EPISODE YOU’LL LEARN:

  • How to build simple lists, directories, and helpful resources for your customers
  • The #1 absolutely guaranteed way to make a post go viral (just kidding)
  • What 3 axes you want to hit when you create a piece of content
  • The problem with current search technology and what to do about it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-346-2022-seo-strategies-with-mark-de-grasse-president-of-digitalmarketer
Tue, 07 Dec 2021 09:00:00 -0500
Episode 345: New Google Ads Feature: Performance Max Campaigns

Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business?

In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8, for a deep dive into Google’s Performance Max campaigns. How do they work? What kinds of businesses are they designed for? Are they worth the time, money, and effort? What’s the difference between Performance Max and Discovery campaigns?

Listen in as John answers all these questions and more.

IN THIS EPISODE YOU’LL LEARN:

  • Why the binary nature of ecommerce makes it work better with Performance Max
  • Which campaign you need for an ultra-niche business
  • Why you have to choose between Performance Max and Smart Shopping
  • How Performance Max takes what’s working and amplifies it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-345-new-google-ads-feature-performance-max-campaigns
Fri, 03 Dec 2021 09:00:00 -0500
Episode 344: Are Funnels Obsolete and Do Morning Routines Work?

Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone?

In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool.

Listen in for a very engaging and entertaining dialogue between two brilliant minds.

IN THIS EPISODE YOU’LL LEARN:

  • Which woo-woo rituals Kasim absolutely swears by and how they changed his life
  • How the hosts approach fitness training very differently
  • The one campaign you need to be running right this minute
  • What Kasim believes is the biggest missed opportunity in the space of marketing

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:

  • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
  • Clients Online, the go-to Facebook Advertising agency for businesses
  • Keap, an easier way to manage every stage of the customer journey
  • Endless reports and actionable insights from
https://kasimaslam.com/episode-344-are-funnels-obsolete-and-do-morning-routines-work
Tue, 30 Nov 2021 09:00:00 -0500
Episode 343: Getting Inside the Mind of a Project Manager with Daniel Green and Alicia Katz of Tier 11

Growing your company is far more than just more traffic. It’s all about internal processes and hiring the best people to do different jobs within your organization.

In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at Tier 11. Daniel Green, Marketing Creative Strategist, sits down with Alicia Katz, Director of Production/Product Manager, to see how she creates order from chaos. What goes on inside the head of the person who can really make things happen within your organization?

Listen in to gain a better understanding of what it takes to run a successful online business.

IN THIS EPISODE YOU’LL LEARN:

  • How project management tools help with optimization
  • Two of Alicia’s favorite project management tools
  • What a creative bodyguard is and why you need one in your company
  • Tips for giving feedback in a respectful and collaborative way

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-343-getting-inside-the-mind-of-a-project-manager-with-daniel-green-and-alicia-katz-of-tier-11
Fri, 26 Nov 2021 09:00:00 -0500
Episode 342: Why Quick Follow-Up Is the Key to Better Conversion Rates

Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t do much good unless you’re following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic.

Listen in as they share some valuable conversion tips—as well as something that’s really been energizing both of them lately.

IN THIS EPISODE YOU’LL LEARN:

  • How a strategic two-email campaign could get you a 60-70% open rate
  • How to know if you need more leads or a better conversion process
  • Ways to analyze your “leaky bucket” and reverse engineer it logically
  • Something you absolutely need in your life right now (that you might not realize)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

https://kasimaslam.com/episode-342-why-quick-follow-up-is-the-key-to-better-conversion-rates
Tue, 23 Nov 2021 09:00:00 -0500
Episode 341: Facebook Ads & iOS 14 Issues: Fixed or No? (Part 2)

How can you get around the new iOS updates in a way that’s legal and also works?

In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-techy people need a fundamental understanding of the technical side this stuff if they want to stay in the digital advertising game. And, like Ralph says, “Ben dummy-proofed the narrative” so it makes sense to all of us.

Listen in as Ben and Kasim take some really complicated concepts and make them surprisingly simple.

IN THIS EPISODE YOU’LL LEARN:

  • Who thinks Facebook is 100% compliant with iOS requirements (and who doesn’t)
  • Valid concerns about Facebook’s Conversions API Gateway
  • What you need to know about the Facebook pixel
  • How to hack the system without getting in trouble

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/-episode-341-facebook-ads-ios-14-issues-fixed-or-no-part-2
Fri, 19 Nov 2021 22:39:17 -0500
Episode 340: Facebook Ads & iOS 14 Issues: Fixed or No? (Part 1)

Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren’t quite so technical can understand.

Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing.

IN THIS EPISODE YOU’LL LEARN:

  • Everything you need to know about ATT, EMQ, and AEM
  • How to use first party data to create your own attribution model
  • What server-side tagging is and what makes it powerful
  • What Facebook’s Conversion API Gateway means for you

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https://kasimaslam.com/episode-340-facebook-ads-ios-14-issues-fixed-or-no-part-1
Tue, 16 Nov 2021 09:00:00 -0500
Episode 339: Black Friday/Cyber Monday Advertising Tips with Angela Ponsford of Tier 11

How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)?

Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11. In today’s episode, she sits down with host Ralph Burns to talk about the upcoming holidays—Black Friday and Cyber Monday in particular—and what you need to know to gain an edge over your competition. This time of year, of course you want new people buying your stuff, but it’s never been more important to make sure your returning customers feel nurtured and loved.

Listen in as Angela shares helpful tips for making the most of your advertising dollars in the next month.

IN THIS EPISODE YOU’LL LEARN:

  • How to balance customer acquisition with nurturing/retaining existing customers
  • Why/how you need to look at your marketing very differently than you used to
  • What can happen if you fail to focus on your email game
  • How to make your returning customers feel loved with an irresistible offer

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https://kasimaslam.com/episode-339-black-friday-cyber-monday-advertising-tips-with-angela-ponsford-of-tier-11
Fri, 12 Nov 2021 09:00:00 -0500
Episode 338: New Google Features and Working with Your Account Rep

What are the newest Google features, and what do they actually mean for your business?

“Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through conversion value rules—and a bunch of other new features—and share what they love and hate about them. Kasim isn’t shy about his big feelings about Google and why he disagrees with them on so many points.

Listen in to get smarter about what Google is doing, why they’re doing it, and how you can tell the difference between their crap recommendations and their really good ones.

IN THIS EPISODE YOU’LL LEARN:

  • Why offline conversion tracking on the back end is actually more effective
  • Where to find out about Google updates early
  • Why Kasim doesn’t want to be a Google Premier Partner
  • Why Google will try to change your bid strategy (and why you shouldn’t let them)

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https://kasimaslam.com/episode-338-new-google-features-and-working-with-your-account-rep
Tue, 09 Nov 2021 09:00:00 -0500
Episode 337: What's Working Now: Changes in Facebook Ads Manager with Angela Ponsford of Tier 11

Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes.

Angela Ponsford is the VP of Customer Success at Tier 11. Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk about all things traffic, conversion, and what the changes in Facebook Ads Manager mean for you and your business. Even with all the unforeseen challenges recently, Facebook is still a great advertising platform. You just need to make sure you have the right tools in your toolbox.

Listen in as Angela explains everything you need to know about AEM attribution, reporting, view-through conversions, optimization, creating website custom audiences, and more.

IN THIS EPISODE YOU’LL LEARN:

  • Why view-through conversions are controversial in the Facebook ad space
  • How to get around frustrating Facebook algorithms
  • Small changes in Facebook Ads Manager that add up to a big difference
  • Good news for people who are sending traffic to a third party domain

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https://kasimaslam.com/episode-337-whats-working-now-changes-in-facebook-ads-manager-with-angela-ponsford-of-tier-11
Fri, 05 Nov 2021 08:00:00 -0500
Episode 336: 6 Critical Campaigns for Success in Google Ads with John Moran of Solutions 8

If you don’t know the key features of the top types of Google ad campaigns—and which ones will work best for you—this episode has got you covered.

John Moran is the Chief Strategist for Solutions 8, one of the best Google ad agencies out there. In this episode, he sits down with his boss, Kasim Aslam, and they get tactical and technical about all things Google ads. The six most critical Google ads campaigns are: general, brand, competitor, DSA (dynamic search ads), remarketing, and display.

You don’t have to know all the nuances of each of these campaigns to benefit from this content. John and Kasim’s general overview will give you exactly what you need to help you oversee and manage the people running your campaigns.

Google ads have never been a one-size-fits-all strategy. Listen in to see which ad campaigns are right for you.

IN THIS EPISODE YOU’LL LEARN:

  • How to allocate dedicated budget to your highest value campaign types
  • Which campaigns are most powerful and why
  • The science behind the magic of dynamic search ads
  • How much you can expect to spend on each campaign

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Tue, 02 Nov 2021 08:00:00 -0500
Episode 335: An Easier Way to Collect First Party Data with Travis Stephenson, CEO of Chatmatic

First party data is more important than ever before, and chatbots might just be the most effective way to capture it.

Travis Stephenson, CEO of Chatmatic, believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the solution they’re looking for. It’s more of a replacement for a landing page—a bridge to get people where they want to go. Don’t try to cram your entire ecosystem into your chatbot, he says, just use it for lead generation and segmentation.

Listen in as he works hard to convince Ralph Burns and Kasim Aslam to embrace chatbots. Spoiler: it’s not a hard sell for Kasim who is the world’s biggest cheerleader for first party data.

IN THIS EPISODE YOU’LL LEARN:

  • Why you should send cold traffic to FB Messenger or IG instead of a website
  • What kinds of questions to use in an effective assessment sequence
  • A 30 to 60-day chat sequence game plan for any size ad budget
  • How to leverage Instagram’s engaging culture to get the response you want

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Fri, 29 Oct 2021 08:00:00 -0500
Episode 334: The Future of Marketing with Ryan Deiss

Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it’s ever been.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by the one and only Ryan Deiss, the CEO of Scalable.Co, CEO of DigitalMarketer, and King of the reigning digital marketing community in the galaxy. No one knows marketing like Ryan Deiss. He’s been in the digital marketing game since he was 19—over half of his life—and he’s seen a lot of changes.

Ryan says that the holy grail of marketing and advertising is the ability to craft a message, yell it out to the masses, and have people who didn’t even know they were in the market have their ears perk up. That is the greatest skill that has ever existed and will always work in marketing. From this day forward, the best message wins. Period.

Listen in for some marketing and messaging wisdom from the best in the business.

IN THIS EPISODE YOU’LL LEARN:

  • How to build your own community and media brand (and why it’s absolutely crucial)
  • How to get your message out in the face of competition, algorithmic shift, & being priced out.
  • Why Ryan Deiss, the CEO of DigitalMarketer, doesn’t market anymore
  • Details about the perfect event for today’s confused/frustrated CEO/entrepreneur

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Tue, 26 Oct 2021 08:00:00 -0500
Episode 333: Training Your Brain and Scaling Your Business with John Assaraf

When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset.

This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greatest ideas, but taking what we already know and being consistent with that. Maybe you have self-limiting beliefs that are keeping you from getting to the next level, and you need to overcome them.

John Assaraf has a thick resume, several bestselling books, has built 5 multi-million dollar companies, and was featured in The Secret. And that’s only scratching the surface. In this value-packed episode, he shares his brilliant and extensive knowledge about our brains, how they work, and how we can use them to their fullest potential to ultimately become more successful.

Listen in for some powerful innercises that can literally change your business—and your life.

IN THIS EPISODE YOU’LL LEARN:

  • How to create mental patterns in advance of needing them
  • A quick and simple exercise to deactivate your fear circuit
  • Tips for slowing down and creating a new behavioral process
  • How to match your self-image to your why so you can take inspired action

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


...

https://kasimaslam.com/episode-333-training-your-brain-and-scaling-your-business-with-john-assaraf
Fri, 22 Oct 2021 08:00:00 -0500
Episode 332: How to Double Your Revenue This Year Without Adding More Work or More Customers with Lamar Tyler

There’s got to be a way to make more money this year without working longer hours, right?

Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to promote and equip marriages in the African American community. It took off and became a huge business and community and then Lamar developed a second brand for entrepreneurs.

Listen in as Lamar shares his successful entrepreneurial journey, including tips for building community, creating culture, leveraging paid traffic, and attracting ideal customers.

And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).

IN THIS EPISODE YOU’LL LEARN:

  • Tips for getting in front of people and getting the head nod factor
  • How to create great content that speaks directly to your customers’ pain points
  • How/why to stabilize your first brand before developing the next one
  • Core fundamentals of marketing that work across all industries

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OUR PARTNERS:


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Tue, 19 Oct 2021 14:25:59 -0500
Episode 331: The Future of Traffic, Part 2 with Ralph Burns and Kasim Aslam

If you want to survive in the traffic world as it currently exists, you have to innovate.

In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they’re working on and testing out in this post-iOS update environment. Bottom line: you can’t use the same strategies you’ve always used, and you have to set aside your biases and be more open to new ideas today than you ever have been. At the same time, you’ve got to go back to the foundations, the proven principles, the most important things about marketing. There’s no easy button; you’ll have to put in the work.

Listen in for some creative ways to balance the basics with new innovations as you move into the future of traffic.

And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).

IN THIS EPISODE YOU’LL LEARN:

  • Everything you need to know about Facebook click ID
  • How Kasim’s Facebook hack got them down from a $90/lead to $30/lead
  • How to crack cold traffic (which you have to do or you’re screwed)
  • Why the “faucet of traffic” is no longer a good strategy

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OUR PARTNERS:


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https://kasimaslam.com/episode-331-the-future-of-traffic-part-2-with-ralph-burns-and-kasim-aslam
Fri, 15 Oct 2021 08:00:00 -0500
Episode 330: The Future of Traffic, Part 1 with Ralph Burns and Kasim Aslam

The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions.

In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what’s really happening in the advertising environment right now. Their respective agencies are doing well, but they’ve definitely taken some punches this year. There’s a lot of traffic still out there, but it has changed fundamentally in the last 3-6 months, and Kasim says it’s never going back to what it was.

Listen in for ways to stop being romantic about the old ways of making money and move forward into the present reality.

IN THIS EPISODE YOU’LL LEARN:

  • Which basic principles of marketing to get back to first
  • The red flags to look for when someone’s trying to sell you B.S.
  • How to break through your biases to innovate and solve problems
  • How Kasim’s team fixed the iOS blindspot (to some degree)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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https://kasimaslam.com/episode-330-the-future-of-traffic-part-1-with-ralph-burns-and-kasim-aslam
Tue, 12 Oct 2021 08:00:00 -0500
Episode 329: Getting 19x Return via Facebook & Google Ads with Ralph Burns

Nothing is more important than understanding the perfect messaging that resonates with your target avatar so they’re attracted to your product, service, or offer.

In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition amplification. The result: 19x monthly revenue increase for an up-and-coming digital product company in 12 months. They call this 7-step process The Creative Lab and no tip, trick, or social media hack can get you this kind of results.

Listen in as Ralph explains how The Creative Lab utilizes deep dive research and avatar research and turns it into unicorn ads that drive and scale your business and increase profitability.

And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).

IN THIS EPISODE YOU’LL LEARN:

  • What Facebook ads and Google ads can do in tandem that they can’t do alone
  • How the 5 levels of traffic have changed recently with the new iOS updates
  • The all-important DPI squared process Tier 11 takes every new customer through
  • How to reuse data (and discard what doesn’t work) to scale your business

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Fri, 08 Oct 2021 08:00:00 -0500
Episode 328: Alternative Ways to Scale and Sell Your Business with Bill Hughes and Ashton Barlow of Growve

If you have a vision for your ecommerce brand but need help getting there, joint partnership might be an option to consider.

In this episode, host Ralph Burns sits down with Bill Hughes and Ashton Barlow of Growve to chat about alternative ways to scale and sell your business. Whether you want to sell it all, or just part of it, a joint partnership with Growve could give you the resources to scale your brand to its greatest potential.

Listen in to see if Growve might be a fit for your business. And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).

IN THIS EPISODE YOU’LL LEARN:

  • What a joint partnership looks like in a real life business example
  • Why 2021 is a great time to sell your business
  • How the aggregator model allows you to focus 100% on what you do best
  • Why you need to be able to prove your valuation and how to do it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:

  • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
  • Clients Online, the go-to Facebook Advertising agency for businesses
  • Keap, an easier way to manage every stage of the customer journey
  • Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Tue, 05 Oct 2021 08:00:00 -0500
Episode 327: Running a Successful 7-Figure Agency with Ralph Burns, Founder & CEO of Tier 11

Host Ralph Burns answers questions (instead of asking them) about his very successful anti-ad agency, Tier 11.

In this tables-turned episode, Hector Santiesteban, producer of the Perpetual Traffic podcast interviews Ralph about his hero’s journey from getting fired (twice) to building and running a successful 7-figure agency. Once upon a time, Ralph was told he had an unscalable business, and it was true. So he made some huge changes and watched it take off.

Listen in for some proven tips for making the smartest moves at each stage of your growing business.

IN THIS EPISODE YOU’LL LEARN:

  • The most important thing you have to figure out before you start a business
  • What business owners who want to scale can’t afford NOT to do
  • The 5 characteristics/core values Tier 11 looks for in a new hire
  • The key elements of a good prospective employee screening process

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:

  • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
  • Clients Online, the go-to Facebook Advertising agency for businesses
  • Keap, an easier way to manage every stage of the customer journey
  • Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Fri, 01 Oct 2021 08:00:00 -0500
Episode 326: Key Takeaways from Traffic & Conversion Summit 2021 with Ralph Burns and Kasim Aslam

Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here.

Another great year of Traffic & Conversion Summit is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended his first T&C five years ago and was blown away. He shares why he goes to sessions that interest him, not ones he thinks are most applicable to his business. The duo is a little hungover after all the fun, but still lucid enough to share some amazing things they learned.

IN THIS EPISODE YOU’LL LEARN:

  • Why you can no longer afford NOT to niche down
  • Tips for easily creating content across multiple mediums
  • The core principles of marketing/entrepreneurship we have to come back to
  • A 90-day content plan that beats the algorithms and helps you own your industry

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:

  • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
  • Keap, an easier way to manage every stage of the customer journey
  • Clients Online, the go-to Facebook Advertising agency for businesses
  • Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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https://kasimaslam.com/episode-326-key-takeaways-from-traffic-conversion-summit-2021-with-ralph-burns-and-kasim-aslam
Tue, 28 Sep 2021 08:00:00 -0500
Episode 325: Follow-Up Sequences that Convert with Shaun Clark, Cofounder of HighLevel

Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert.

Shaun Clark is the cofounder of HighLevel, what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and marketing platform.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam chat with Shaun about taking care of clients and growing your business. Shaun doesn’t care what business you run, when a potential customer raises their hand and says “I’m interested,” the clock is ticking. You’d better get back to them—and in five minutes or less—or you lose.

Listen in for some valuable tips on following up quickly and getting consumers to take action.

IN THIS EPISODE YOU’LL LEARN:

  • How to map out a simple, effective follow-up sequence
  • Why Google Business Messages is (going to be) a huge deal
  • Tips for small businesses trying to find the best agency
  • Why it’s important to start local before you branch out

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Mentioned in this episode:

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https://kasimaslam.com/episode-325-follow-up-sequences-that-convert-with-shaun-clark-cofounder-of-highlevel
Tue, 21 Sep 2021 08:00:00 -0500
Episode 324: An In-Depth Look at the Creative Process with Tom Meredith, Tier 11’s VP of Strategy and Innovation

You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance?

In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails—from research to psychology to letting ideas ruminate to feedback loops to unicorn ads and more.

Tom admits he thrives in chaos a little more than the average creative person. Listen in as he and Ralph help make sense of what can often be a messy process.

IN THIS EPISODE YOU’LL LEARN:

  • How to avoid a common mistake when building your company’s avatar
  • The best places to get research on people who don’t have your product yet
  • The why behind Tom’s controversial opinion that control groups don’t matter
  • How to give your creative team more time while still meeting deadlines

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Mentioned in this episode:

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Fri, 17 Sep 2021 08:00:00 -0500
Episode 323: The Ultimate Guide to Choosing a Marketing Agency with Ralph Burns and Kasim Aslam

Choosing the right marketing agency is critically important for businesses on a growth path.

It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage.

If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips.

IN THIS EPISODE YOU’LL LEARN:

  • How to get clear on what you want/need before approaching an agency
  • Why you shouldn’t pay huge amounts of money to an ad agency upfront
  • What qualifications/certifications a marketing agency needs to have
  • How to figure out which agencies are effective at tracking/reporting

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

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https://kasimaslam.com/episode-323-the-ultimate-guide-to-choosing-a-marketing-agency-with-ralph-burns-and-kasim-aslam
Tue, 14 Sep 2021 08:00:00 -0500
Episode 322: Offline Conversion Tracking and a Google Deepdive with Fred Vallaeys, CEO of Optmyzr

You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalable.

Listen in for some profound wisdom from an absolute legend and genius—in language we can all understand.

IN THIS EPISODE YOU’LL LEARN:

  • How to be strategic with a smaller ad budget
  • How to get an edge in digital marketing when everything is automated
  • What you need to know about offline conversion tracking and value adjustment
  • How to mitigate the risk when building on top of Google

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:





Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-322-offline-conversion-tracking-and-a-google-deepdive-with-fred-vallaeys-ceo-of-optmyzr
Tue, 07 Sep 2021 08:00:00 -0500
Episode 321: Reevaluating Your Offer to Find Your Audience with Tier 11’s Angela Ponsford

In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve.

Listen in for some great insight—and a chance to win FREE tickets to Traffic & Conversion Summit!

IN THIS EPISODE YOU’LL LEARN:

  • Why your business can’t survive without a CRM
  • The most important question your lead magnet should answer
  • Why your creative should intrinsically qualify your prospect (and what that means)
  • What you need to know about UTM parameters and URL data

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-321-reevaluating-your-offer-to-find-your-audience-with-tier-11s-angela-ponsford
Tue, 31 Aug 2021 08:00:00 -0500
Episode 320: Why You Should (Also) Be Running YouTube Ads with Tier 11’s William Palmer

William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right.

In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses and walks listeners through the 3 key phases of advertising on the platform. Kasim weighs in with a different perspective from his own experience as well.

Listen in and see if YouTube ads are right for your business and—if you’re already on the bandwagon—how to make them even more effective.

IN THIS EPISODE YOU’LL LEARN:

  • The pros and cons of YouTube ads compared to Facebook
  • Why placement targeting is a good place to start for YouTube ads
  • The 3 phases of YouTube advertising and what to do differently in each one
  • Tips for getting your YouTube ads to show up in your competitor’s videos

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-320-why-you-should-also-be-running-youtube-ads-with-tier-11s-william-palmer
Tue, 24 Aug 2021 08:00:00 -0500
Episode 319: Sales Funnels: Do We Need Them Or Not? with Ralph Burns and Kasim Aslam

Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel.

In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel debate from opposite sides, but (spoiler!) end up finding common ground.

Listen in, weigh the pros and cons, and pick a side: Team Ralph or Team Kasim?

IN THIS EPISODE YOU’LL LEARN:

  • Which customers, products, and services lend themselves to sales funnels
  • What we lose with the iOS 14 update—and how to get it back
  • The key difference between intent-based vs interrupter marketing
  • The benefits of letting a customer engage on their own terms

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-319-sales-funnels-do-we-need-them-or-not-with-ralph-burns-and-kasim-aslam
Tue, 17 Aug 2021 08:00:00 -0500
Episode 318: Why Bots Aren’t Going Anywhere and Why That’s a Good Thing with BotBuilders founder, Matt Leitz

Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders. Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and he makes a compelling argument for the power of bots—but “only if you like leads and sales and automated support.” He discusses the human component of bots and how they filter out unwanted conversations, making room for more money conversations.

Did Matt win Ralph and Kasim over to the Bot Side? Listen to find out.

IN THIS EPISODE YOU’LL LEARN:

  • How to use chatbots to capture email and phone #s (real ones) with one click
  • Why customers are more honest and upfront with bots than humans
  • Hot tips for killer bot sequences
  • The inside scoop on RCS, the new open source platform on the horizon

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-318-why-bots-arent-going-anywhere-and-why-thats-a-good-thing-with-botbuilders-founder-matt-leitz
Tue, 10 Aug 2021 08:00:00 -0500
Episode 317: How to Use Instagram’s New Branded Content Ads with Angela Ponsford, VP of Media Buying at Tier 11

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11’s Angela Ponsford for another edition of What’s Working Now? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don’t need to land a Kardashian to get the most bang for your buck.

IN THIS EPISODE YOU’LL LEARN:

  • Why and how to combine your regular ads with branded content
  • Advantages of partnering with micro-influencers over big names
  • What you need to know about mobile best practices
  • 3 key steps to getting conversions through branded content ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-317-how-to-use-instagrams-new-branded-content-ads-with-angela-ponsford-vp-of-media-buying-at-tier-11
Tue, 03 Aug 2021 08:00:00 -0500
Episode 316: Is YouTube the New Facebook? | Pro Tips on Running Successful YouTube Ads

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes.

YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start.

Learn why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable advice on capturing your audience’s attention and getting conversions. They also talk about their new YouTube channel, Perpetual Fridays, and the success they’ve seen in a short period of time. You don’t want to miss this one.

IN THIS EPISODE YOU’LL LEARN:

  • How to best ask for the click in your creative (and get people off YouTube)
  • Why instream skippable ads are best for customer acquisition
  • What conversion architecture is and why it’s important to focus on
  • The single best targeting Kasim has experienced on YouTube

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-316-is-youtube-the-new-facebook-pro-tips-on-running-successful-youtube-ads
Tue, 27 Jul 2021 08:00:00 -0500
Episode 315: Real SEO That Works: How Content Isn’t Always King and What to Focus on Instead

We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking, and he has a different take. Sure, he says, you still need words, but content doesn’t actually drive traffic; link building does. And he’s got the receipts from his leading SEO agency to back up his claims.

Tyler believes most people don’t understand what SEO truly is, so agencies give them tons of tangible content to keep them happy. But the content isn’t what’s really moving the needle, and Tyler is only interested in what gets results. He generously shares his profound knowledge of all things link-building on the show.

IN THIS EPISODE YOU’LL LEARN:

  • What one question to ask yourself before you hire an SEO agency
  • The different link building types and which ones you really need
  • What people keep doing that doesn’t actually help their Google rankings
  • Which hosting platforms Tyler recommends and which ones to avoid

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-315-real-seo-that-works-how-content-isnt-always-king-and-what-to-focus-on-instead
Tue, 20 Jul 2021 08:00:00 -0500
Episode 314: Traffic for Poor People: How to Get Traffic When You Don’t Have Money for Paid Ads

When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don’t have extra money for paid advertising just lying around.

The bad news? You have to spend for traffic. Period. The good news? You can pay with time if you don’t have the cash. Ralph and Kasim talk through some simple basics, things they did back in the day that really worked. The bottom line: bring value to people, and it will pay off down the road. It’s the Law of Reciprocity, and it works.

IN THIS EPISODE YOU’LL LEARN:

  • Why (and how) to provide value (for free) in online groups and forums
  • How to conduct free avatar research on LinkedIn to get more traffic
  • How to get in front of YouTube audiences to grow your own business
  • What it looks like to develop strategic partnerships with other companies

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

https://kasimaslam.com/episode-314-traffic-for-poor-people-how-to-get-traffic-when-you-dont-have-money-for-paid-ads
Tue, 13 Jul 2021 08:00:00 -0500
Episode 313: How to Find & Hire Top Tier Talent

In this era of working remotely, companies have an entire globe as their talent pool. How (and when) do you hire the very best people to work for your business? On this episode, Ralph Burns and Kasim Aslam discuss their different philosophies on which comes first: putting processes in place or hiring people. Then they dive into how and where to find these top tier folks and how to make sure they’re the best fit for your company.

Despite their differences, Ralph and Kasim have both created great company cultures in their respective virtual organizations. Listen in as they share their secrets (Kasim calls them Value Bombs) to hiring success.

IN THIS EPISODE YOU’LL LEARN:

  • The key difference between talent and skills and why it matters
  • What 5 core characteristics Tier 11 looks for in new hires
  • How different strengths/talents assessments compare to each other
  • How to screen and analyze your applicants in the hiring process

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-313-how-to-find-hire-top-tier-talent
Tue, 06 Jul 2021 08:00:00 -0500
Episode 312: What’s Working Now: How Do I Survive In This New “Privacy First” World?

How are Apple’s iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to pick their brains about all things Facebook, FLoC, and fundamentals of marketing. If you’re a small business owner, they have both good news and bad news for you.

The best thing you can do right now is keep your head on, stay calm, do your research, and listen to this podcast. The storm is coming, but we can weather it together.

IN THIS EPISODE YOU’LL LEARN:

  • What FLoC means and how it affects you as an advertiser
  • 3 updates Facebook recently issued related to conversion campaigns and ad manager
  • The 2 most important things (that haven’t changed) when it comes to advertising
  • The biggest mistake advertisers make when there’s a major change in the ecosystem

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-312-whats-working-now-how-do-i-survive-in-this-new-privacy-first-world
Tue, 29 Jun 2021 08:00:00 -0500
Episode 311: The Biggest Challenge Our Listeners Face and Our Advice to Solve It with Kasim Aslam

Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today.

Not surprisingly, they want to grow and scale.

Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency Solutions 8, to talk about that very thing. Kasim believes the two most important components to growing and scaling a successful business are people and processes. He shares some expert tips on ensuring you’ve got the right ones in place. He also discusses practicals for creating and enforcing processes, incentives for keeping them up to date, and how to make them work for your people and your business at every stage of the game.

IN THIS EPISODE YOU’LL LEARN:

  • Ways to effectively duplicate and outsource yourself and your brain
  • Where to start with process development and documentation
  • How to involve your team in the creation and update of processes
  • How to identify and eradicate weaknesses in your processes

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam

Solutions 8

Episode 300: How to Launch a Product From Scratch

The CheckList Manifesto: How to Get Things Right

Extreme Ownership: How U.S. Navy Seals Lead and Win

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

https://kasimaslam.com/episode-311-the-biggest-challenge-our-listeners-face-and-our-advice-to-solve-it-with-kasim-aslam
Tue, 22 Jun 2021 08:00:00 -0500
Episode 310: Replay- Why Facebook Traffic is NOT Your Problem

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.

Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.

IN THIS EPISODE YOU’LL LEARN:

  • Don’t try to extract your profit from your initial sale (and what to do instead)
  • The 3 ways to grow your business, and the 2 you should be giving more attention to

  • How to increase your revenue by selling to your existing customer base
  • Tactics to optimize your Shopify store to keep your customers coming back and staying longer

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-310-replay-why-facebook-traffic-is-not-your-problem
Tue, 15 Jun 2021 08:00:00 -0500
Episode 309: Replay- How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!

Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.

We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.

If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.

IN THIS EPISODE YOU’LL LEARN:

  • The 1 technique Molly used to skyrocket the social proof on her ads
  • The 6 steps to expand your research so you can find the best audiences for your ad sets
  • How to cull the bad ad sets and boost the better ones
  • What to do if you’re getting cheap link clicks but no conversions

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-309-replay-how-molly-pittman-generated-157-362-leads-from-1-facebook-campaign
Wed, 09 Jun 2021 04:00:00 -0500
EP308: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.

Our Partners:

How To Double Your Customers, Sales and Profits with A/B Testing (Free Book from Conversion Fanatics!)

Free Training: How to Generate Leads and Revenue with an Automated Chatbot

Get One Month of Free Content from BKA Content (CODE: Perpetual)

Sendlane’s 2021 eCommerce Email Marketing Playbook

Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps

WordStream: Everything You Know About Conversion Rate Optimization Is Wrong

Shop.org

DigitalMarketer Lab Elite

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep308-spending-too-much-on-your-customer-acquisition-here-are-4-steps-to-lower-your-cpa
Tue, 01 Jun 2021 16:00:00 -0500
Episode 308: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-308-spending-too-much-on-your-customer-acquisition-here-are-4-steps-to-lower-your-cpa
Tue, 01 Jun 2021 16:00:00 -0500
EP307: 3 Steps to Finding the Perfect Audience for Your Ads

What’s the biggest mistake you can make in your first paid traffic campaign? This week we’re talking about the importance of finding your perfect audience—and why you should never start your campaigns before it’s nailed down. Listen to learn the 3-step strategy paid ad experts use to make sure they’re targeting the right audience, every time.

Our Partners:

Get 50% off your first month with No Limit Creatives (code: PTPODCAST)

Build Your eCommerce Website on Wix

Start your free trial of Oribi (and get 20% off with code: digitalmarketer)

Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party

Episode 82: The Death of Organic Social Media with Mike Stelzner

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep307-3-steps-to-finding-the-perfect-audience-for-your-ads
Tue, 25 May 2021 16:00:00 -0500
EP306: Snapchat and Tik Tok Advertising: 5 Tips for Success with Savannah Sanchez

You’ve heard of Snapchat and TikTok, but are you actually advertising on these channels? In this episode, Savannah Sanchez, CEO and founder of The Social Savannah, explains the advantages of these platforms over Google and Facebook. Listen to learn how to create convertible ads on TikTok, why she would add Snapchat to a marketing strategy before TikTok, and how Savannah uses post-purchase surveys.

Our Partners:


Get 50% off your first month with No Limit Creatives (code: PTPODCAST)


Build Your eCommerce Website on Wix


Start your free trial of Oribi (and get 20% off with code: digitalmarketer)


Resources Mentioned In This Episode:


Unlock Your Business Potential By Advertising on Social Media with Tier 11


The Social Savannah


FREE Snapchat Ad Credits (thanks Savannah!)


Savannah on Twitter


Savannah on YouTube


Facebook Ad Creatives Only Facebook Group


Ralph on Twitter


Episode 302: iOS14 Attribution: Where’s Your Money Going?


Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.


Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep306-snapchat-and-tik-tok-advertising-5-tips-for-success-with-savannah-sanchez
Tue, 18 May 2021 17:34:00 -0500
EP305: Not Getting Conversions with Facebook ads? Follow These 11 Steps

This week we’re rerunning one of our previous episodes that we want to make sure you’ve heard. If you’re thinking running Facebook ads is a “set it and forget it” game—think again. In this episode, we cover common mistakes people make when setting up a Facebook ad campaign and go over an 11 step checklist to fix campaigns that aren’t converting.

Our Partners:

Get 50% off your first month with No Limit Creatives (code: PTPODCAST)

Build Your eCommerce Website on Wix

Start your free trial of Oribi (and get 20% off with code: digitalmarketer)

Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Chrome Extensions

Setting Your Spending Limit

Ads Not Approved?

Ads Pending Review

Improving Your Pixel’s Performance

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep305-not-getting-conversions-with-facebook-ads-follow-these-11-steps
Tue, 11 May 2021 17:21:53 -0500
EP304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam

If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies.

Our Partners:

Unlock Your Business Potential with Social Media Advertising

Get 50% off your first month with No Limit Creatives (code: PTPODCAST)

Build Your eCommerce Website on Wix

Start your free trial of Oribi (and get 20% off with code: digitalmarketer)

Resources Mentioned In This Episode:

The 3X Shopify Challenge

Google Ads Mastery Program with Kasim

About Smart Shopping Campaigns

Global Trade Item Number (GTIN)

Solutions 8

Episode 302: iOS14 Attribution: Where’s Your Money Going?

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep304-how-to-get-insane-google-smart-shopping-roas-with-kasim-aslam
Tue, 04 May 2021 17:13:23 -0500
EP303: Perpetual Traffic Survey Results REVEALED!

With over 200 responses to our Perpetual Traffic Survey, the results are in. In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business. Listen in on how we’re ideating our upcoming product based on your biggest challenges and frustrations.

Listen To Learn:

  • How we’re using the challenges and frustrations found in the survey to figure out which product works best for our audience
  • Different strategies for creating your own results that can help you find the best product to create
  • The importance of your entry-point offer (and why multiple entry-points are ideal)

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Build Your eCommerce Website on Wix

Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing

BotBuilder’s Chatbots That Deliver Results (Without The Work)

Resources Mentioned In This Episode:

Page Insights

AnswerThePublic

Subscribe to the weekly Scalable Memo

Grow Your Agency Without Working Nights & Weekends

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep303-perpetual-traffic-survey-results-revealed
Tue, 27 Apr 2021 17:18:33 -0500
EP302: iOS14 Attribution: Where's Your Money Going?

Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey

Listen To Learn:

  • What it means to triangulate your data
  • Choosing your attribution model
  • The importance of moving away from constantly checking your account (and why it will save your sanity!)

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Build Your eCommerce Website on Wix

Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing

BotBuilder’s Chatbots That Deliver Results (Without The Work)

Resources Mentioned In This Episode:

Get the Tactical Troubleshooting Checklist For FREE ($297 Value)

Ralph on Twitter

Andrew Foxwell on Twitter

Dee Deng on Twitter

Eric Seufert on Twitter

Episode 289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14

Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep302-ios14-attribution-wheres-your-money-going
Tue, 20 Apr 2021 18:14:41 -0500
EP301: The #1 Key to Scaling Your Agency To 7-Figures & Beyond

Want an inside look at how agencies are able to scale to the coveted million-dollar mark? In this episode, General Manager at Scalable Brand Studios Erin MacPherson joins Ralph and Amanda to talk about what it’s like to be inside of a growing agency and working through the inevitable challenges that come with growth. And, don’t forget that you can still grab the Tactical Troubleshooting Checklist for FREE ($297 value)—link below!

Listen To Learn:

  • What it’s like to hire as a remote agency
  • The importance of helping your employees as say no
  • What to expect from firing a customer and how to figure out if you can afford to let them go

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Build Your eCommerce Website on Wix

Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing

BotBuilder’s Chatbots That Deliver Results (Without The Work)

Resources Mentioned In This Episode:

Get the Tactical Troubleshooting Checklist for FREE ($297 value!)

Grow Your Agency Without Working Nights and Weekends

The Tier 11 Agency Manifesto

Who is DigitalMarketer?

DigitalMarketer: We Believe

DigitalMarketer Certifications (HQ)

BossBabe

Erin MacPherson on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep301-the-1-key-to-scaling-your-agency-to-7-figures-beyond
Tue, 13 Apr 2021 17:21:29 -0500
EP300: How To Launch A Product From Scratch

Things are about to get interesting. Perpetual Traffic is about to build a business AND give you a front-row seat to the experience. Watch us start a business in real-time and come along for the ride as we figure out what our product is going to be and how we’ll market it. Have a few minutes to fill out our survey? Visit tiereleven.com/survey and get the Tactical Troubleshooting Checklist ($297 value) for free!

Listen To Learn:

  • Why we want to start a business centered around Perpetual Traffic
  • What to expect from your front-row seat to our newest endeavor
  • How we plan to kick off our business with a listener survey (we’d love if you filled it out!)

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

Get 50% off of Ad Creatives with code PTPODCAST

Resources Mentioned In This Episode:

Get the Tactical Troubleshooting Checklist for FREE ($297 value!)

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep300-how-to-launch-a-product-from-scratch
Tue, 06 Apr 2021 17:02:24 -0500
EP299: New Customer Acquisition: How Much Can You Afford to Pay?

How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.

Listen To Learn:

  • How to figure out your Customer Acquisition Cost
  • The importance of narrowing down your Customer Lifetime Value (and how to calculate it)
  • How to add refunds, cost of goods sold, and more into your business costs

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

Get 50% off of Ad Creatives with code PTPODCAST

Resources Mentioned In This Episode:

Work with Tier 11

How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula

Listen & Win an Apple Giveaway!

How To Calculate Your Average Customer Value (And Why It Matters)

Customer Value Optimization: How to Build an Unstoppable Business

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep299-new-customer-acquisition-how-much-can-you-afford-to-pay
Tue, 30 Mar 2021 18:50:14 -0500
EP298: 3 Easy Steps to Build The Core Content of Your Business

Content is powerful. It builds relationships with your audience and turns readers, viewers, and listeners into customers. In this episode, Angela Ponsford joins Ralph Burns and Amanda Powell to talk content. Listen to learn how DigitalMarketer created a successful repeatable process for marketing through content, the importance of knowing your ‘big idea’, and how you can create a content marketing strategy similar to DM’s.

RESOURCES MENTIONED IN THIS EPISODE

Get Results Like This with Tier 11

Work at Tier 11

Save $700 on your Ad World 2021 Ticket!

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

Get 50% off of Ad Creatives with code PTPODCAST

Definition: The A-Team

The Ultimate Guide to Digital Marketing

Architect a Brand that Builds Authority & Actually Increases Sales

theCLIKK

Russ Henneberry’s Website

Ralph on Twitter

Episode 295: How ‘The Teach & Pitch Video Formula’ 52X’d a Business in 18 Months

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep298-3-easy-steps-to-build-the-core-content-of-your-business
Tue, 23 Mar 2021 17:18:49 -0500
EP297: How to Grow Your Business with Content Marketing

Content marketing still works...and it works really well. In this episode, founder of Superpath Jimmy Daly explains why content marketing matters and how to find opportunities in what feels like a saturated content world. Listen to learn how to start your content marketing strategy, if you should worry about SEO or not, and how long you need to wait before you quit.

RESOURCES MENTIONED IN THIS EPISODE

Get Results Like This with Tier 11

Work at Tier 11

Save $700 on your Ad World 2021 Ticket!

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

Get 50% off of Ad Creatives with code PTPODCAST

Animalz

Superpath’s AMA with Animalz

Julie and Julia | IMDB

Join the Superpath Slack Community

Jimmy on Twitter

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep297-how-to-grow-your-business-with-content-marketing
Tue, 16 Mar 2021 18:13:49 -0500
EP296: The Easiest Way to Market Your Business with Dave Gerhardt

The foundation of marketing isn’t difficult: sell people stuff they need. As marketers, it’s easy to overcomplicate what it takes to get a brand off the ground. In this episode, Dave Gerhardt, CMO at Privy, explains how to market a new company that isn’t well known in their industry (yet!). Listen to learn how he created Drift’s marketing strategy, was able to use a podcast to grow their reach, and gained traction against established competitors.

RESOURCES MENTIONED IN THIS EPISODE

Get Results Like This with Tier 11

Work at Tier 11

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

60+ Free Ad Creatives For Social (thanks No Limit Creatives!)

Dave on Twitter

Dave’s Podcast B2B Marketing

Drift’s Podcast Seeking Wisdom

Dave’s Marketing Group: The Leading Community for Modern B2B Marketing

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep296-the-easiest-way-to-market-your-business-with-dave-gerhardt
Tue, 09 Mar 2021 19:14:39 -0500
EP295: How 'The Teach & Pitch Video Formula' 52X'd a Business in 18 Months

This week we’re featuring a case study that Tier 11 just presented to Facebook (yup, it was that good). In this episode, Ralph explains how Tier 11 helped a client go from $8,000 in revenue to $430,000 in revenue in just 18 months. Listen to learn Tier 11’s 5-step process, the importance of audience levels, the video formula that brought it all together, and more.

RESOURCES MENTIONED IN THIS EPISODE

Get Results Like This with Tier 11

Work at Tier 11

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

60+ Free Ad Creatives For Social (thanks No Limit Creatives!)

How Video Ads Work on Facebook

Facebook Ads Guide

Facebook Lead Ads

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep295-how-the-teach-pitch-video-formula-52xd-a-business-in-18-months
Tue, 02 Mar 2021 19:40:16 -0500
EP294: How to Build Campaigns for Massive Scale Using The Ads Lab™

Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming soon).

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Tier 11 is Hiring! | Careers at Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Get one month of FREE blogging from BKA Content

The eCommerce Segmentation Handbook | Sendlane

Facebook: About the Data-Driven Attribution model

Facebook blocks users from sharing news in Australia

Apple: IDFA iOS 14 Change Coming Early Spring

The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep294-how-to-build-campaigns-for-massive-scale-using-the-ads-lab
Tue, 23 Feb 2021 18:17:07 -0500
EP293: The Little Known ‘90 Day Strategy’ We Use to Scale Our Businesses

Today we’re talking about something that impacts all of your marketing efforts but doesn’t *technically* involve traffic or conversions. In this episode, Ralph and Amanda talk about the 90 Day Strategy each of their teams runs through to make sure they’re on track. Listen to learn how DigitalMarketer and Tier 11 run their leadership meetings, why it keeps everyone focused and on track, and the secret behind “Big 3’s” (make sure to get your post-it notes ready).

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Tier 11 is Hiring! | Careers at Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Get one month of FREE blogging from BKA Content

The eCommerce Segmentation Handbook | Sendlane

Traction: Get a Grip on Your Business by Gino Wickman

Good to Great by Jim Collins

Scaling Up: How a Few Companies Make It...And Why the Rest Don’t by Verne Harnish

ELITE Growth Accelerator

Episode 292: How Live Bearded Exploded Their Online Conversions with Justin Christianson

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep293-the-little-known-90-day-strategy-we-use-to-scale-our-businesses
Tue, 16 Feb 2021 00:25:59 -0500
EP292: How Live Bearded Exploded Their Online Conversions with Justin Christianson

Marketing focuses a lot on traffic and conversions and too little on what happens next—even though getting a new customer is much more expensive than retaining your current customers. In this episode founder of Conversion Fanatics, Justin Christianson, talks about the high-level strategy that goes *after* the click. Listen to learn how Justin analyzes a brand new client and takes us through his revenue optimization for ecommerce brand Live Bearded.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Get one month of FREE blogging from BKA Content

The eCommerce Segmentation Handbook | Sendlane

Live Bearded

Live Bearded Collections

True Beardsman Beard Kit from Live Bearded

Live Bearded Cart Page

Live Bearded Check Out Page

Conversion Fanatics

Justin on socials

Episode 291: Are You Making This 1 Big Digital Marketing Mistake in 2021?

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep292-how-live-bearded-exploded-their-online-conversions-with-justin-christianson
Tue, 09 Feb 2021 19:06:38 -0500
EP291: Are You Making This 1 Big Digital Marketing Mistake in 2021?

With the iOS 14 update on the horizon, marketers can’t afford to make any mistakes in 2021. In this episode, Ralph, Amanda, and Angela Ponsford talk about what’s working for them right now. They explain how they’re preparing for the iOS 14 update (despite the announcement it won’t be here until Spring 2021), the new attribution setting inside Facebook, DigitalMarketer’s content strategy, and more.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Available Jobs at Tier 11

The eCommerce Segmentation Handbook Digital Marketer

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Christopher Kimball’s Milk Street

Midway Automotive

Apple to roll out awaited app tracking feature in 'early spring'

Episode 288: How ‘Intentional Authenticity’ Turned BiggerPockets Into The #1 Real Estate Investing Publisher on the Planet

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

Free Audit

https://kasimaslam.com/ep291-are-you-making-this-1-big-digital-marketing-mistake-in-2021
Mon, 01 Feb 2021 23:18:13 -0500
EP290: The Path to Evergreen Webinar Profits By Getting Off “The Launch Hamster Wheel

Feeling like you’re running on the never-ending “Launch Hamster Wheel”? In this episode, founder of Deadline Funnel Jack Born explains how to get off the hamster wheel and into evergreen profits. Listen to learn the importance of strategizing a mindset shift in every webinar you run, why you need to include a story in your marketing (and what to do if you don’t have a story that perfectly aligns with your message), an example of how Deadline Funnel weaves stories into their webinars, and more.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Deadline Funnel

Shamwow

Perry Marshall

Jon Benson

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep290-the-path-to-evergreen-webinar-profits-by-getting-off-the-launch-hamster-wheel
Tue, 26 Jan 2021 20:06:28 -0500
EP289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14

The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real benefit of all of this is for Apple, and a solution (from a tracking perspective) to avoid third-party data through iOS.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Wicked Reports

PlusThis

Zapier Facebook Lead Ads Integrations

Apple App Tracking Transparency

How Apple’s iOS 14 Release May Affect Your Ads | Facebook

App Store User Privacy and Data Use

Apple Facebook Tracking Notification

Follow The Money: How Marketing Attribution Gives You a Strategic Edge

1st Party Data, 2nd Party Data, 3rd Party Data: What Does It All Mean?

What is an API?

Are you prepared for iOS14? Quiz

Wicked Reports Website

Free Masterclass: Ad Attribution and ROAS Optimization

Wicked Reports 3 Minute Demo

Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep289-digging-deeper-what-you-can-do-right-now-to-prepare-for-ios-14
Tue, 19 Jan 2021 19:03:47 -0500
EP288: How 'Intentional Authenticity' Turned BiggerPockets Into The #1 Real Estate Investing Publisher on the Planet

Would being the authority in your niche help your business? In this episode, VP of Growth at BiggerPockets Brandon Turner explains how BiggerPockets has grown into such an authority in the real estate space and taken over pretty much every related search term for their niche. Listen to learn how BiggerPockets built trust and credibility at scale, uses tools to monetize information, and why you need to be aware of the Dr. Oz Analogy.

RESOURCES MENTIONED IN THIS EPISODE

BiggerPocket’s Website

BiggerPocket Webinars

BiggerPocket’s Real Estate Podcast

BiggerPockets Real Estate Podcast on Apple Music

Mike LaCava’s Articles on BiggerPockets

House Flipping School

Brandon on Instagram

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep288-how-intentional-authenticity-turned-biggerpockets-into-the-1-real-estate-investing-publisher-on-the-planet
Tue, 12 Jan 2021 19:28:07 -0500
EP287: What Facebook Marketers Need to Know About the iOS 14 Update

You knew this episode was coming once the headlines started to pop up: it’s time for an iOS 14 update as it impacts marketers. In this episode, Angela Ponsford joins Ralph Burns to explain how the new iOS 14 update is changing Facebook advertising, what you need to be doing as a marketer or agency, how the Facebook API could help, and more. Listen to also hear part of Ryan Deiss’ T&C 360i keynote.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Maurice Rahmey iOS 14 Twitter Thread

How Apple’s iOS 14 Release May Affect Your Ads

Key takeaways from Facebook’s major iOS 14 updates today

Preparing our Partners for iOS 14: Impacts to App Advertisers and Developers

Apple’s new privacy features have further rattled the location-based ad market

Speaking Up for Small Businesses | Facebook

Verifying your Domain | Facebook

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep287-what-facebook-marketers-need-to-know-about-the-ios-14-update
Tue, 05 Jan 2021 17:30:00 -0500
EP286: 4 Big Marketing Takeaways from 2020 and Predictions for 2021

We bring you the *last* episode of Perpetual Traffic in 2020, which means it’s time for reflections and predictions. In this episode, Ralph and Amanda talk about their biggest takeaways of the year and what predictions those takeaways have them making in 2021. Listen to learn how Tier 11 did in 2020, how Ralph and Amanda view the new iOS update and its impact on ads, and what they’re gearing up for in the new year.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

T&C 360i Session Recordings

How Apple’s iOS 14 Release May Affect Your Ads

Key Takeaways from Facebook’s Major iOS 14 Updates Today

Preparing our Partners for iOS 14: Impacts to App Advertisers and Developers

Apple’s new privacy features have further rattled the location-based ad market

Speaking Up for Small Businesses | Facebook

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep286-4-big-marketing-takeaways-from-2020-and-predictions-for-2021
Tue, 29 Dec 2020 18:20:11 -0500
EP285: How the #1 Infomercial Host on the Planet Does Her Social Marketing with Chalene Johnson

What is one of the best social media marketers in the world doing to adapt to the constant algorithm changes? This week’s guest is the #1 infomercial host who boasts over 5 million followers and 70 million podcast downloads. In this episode, Chalene Johnson explains how she’s navigating Facebook changes, what type of content she’s posting to get the most engagement, her best-performing ad (right now!), and more.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Conversion Fanatics Free Book Download (Double Your Sales!)

Video Leap

Mixcord

Beach Body On Demand

Insta Club Hub

Chalene on Instagram

Episode 281: 5 Big Takeaways from ‘The Social Dilemma’ Movie

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep285-how-the-1-infomercial-host-on-the-planet-does-her-social-marketing-with-chalene-johnson
Tue, 22 Dec 2020 18:27:22 -0500
EP284: Facebook's Future with Mari Smith: What Marketers Need To Know Today

This week we talking to one of the world’s foremost experts on social media marketing. In this episode, the ‘Queen of Facebook’ Mari Smith is talking about the future of Facebook. Listen to get updates on what to expect from the platform in 2021, what the best types of content are if you’re thinking about going Live, her tips for starting a Facebook group (do you need to hire a Community Manager?), and more.

RESOURCES MENTIONED IN THIS EPISODE

Work With Tier 11

T&C3 60i

Conversion Fanatics

Start your Free HEY Trial

Zuckerberg’s Privacy Manifesto

Live Shopping on Facebook

Wave.Video

Agorapulse

InVideo.io

Boosted Video Maker

Facebook Paid Online Events

Instagram and Messenger Integration

Socialbakers Q3 Trends Report

7 Ways Businesses Can Use Facebook Live

GO LIVE with Mari Smith

Mari’s Articles on Social Media Examiner

Mari’s Website

Mari on Facebook

Mari on Instagram

Mari on Twitter

Mari on LinkedIn

Mari on YouTube

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep284-facebooks-future-with-mari-smith-what-marketers-need-to-know-today
Tue, 15 Dec 2020 18:53:55 -0500
EP283: The 1 “Hack” Nobody Knows About Facebook Advertising Success

Facebook ad success doesn’t equal having a bigger budget to put behind your ads. In this episode, Nehal Kazim is giving us his hack for Facebook advertising success. It’s not just adding more budget, it’s all about finding pockets of your market where you can reach new audiences and continue to expand and scale your business. Listen to hear examples of how Nehal is using this hack with his agency clients right now.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

5-Day Epic Challenge

$100 LinkedIn Ad Credit

Conversion Fanatic Free Book Download (Double Your Sales!)

Creative System For Doubling Scale and ROAS

DFY Creatives by Ad Pros

Nehal on Facebook

Ad Pros on Facebook

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep283-the-1-hack-nobody-knows-about-facebook-advertising-success
Tue, 08 Dec 2020 19:05:00 -0500
EP282: The Predictable 5-Step Formula to Sell High Ticket Programs

After a year like 2020, we’ve never been so reminded about the importance of having predictable selling systems. In this episode, Scalable’s Head of Marketing Matt Swan and Head of Sales and Success Michael Ashcraft explain their predictable selling system for high ticket programs. Listen to learn the 5-step formula DigitalMarketer is using to sell their high-ticket offers (like becoming a DM Partner or our ELITE Coaching Program) and how you can adapt it to fit your high ticket program.

RESOURCES MENTIONED IN THIS EPISODE

The 4-Step Agency Growth Funnel

DM Partner Intake Form

DM Partner Qualification Page

Matt Swan on LinkedIn

Michael Ashcraft on LinkedIn

Work With Tier 11

T&C360i

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep282-the-predictable-5-step-formula-to-sell-high-ticket-programs
Tue, 01 Dec 2020 19:12:03 -0500
EP281: 5 Big Takeaways from 'The Social Dilemma' Movie

Yup, this week we’re talking about THAT movie. It’s the movie that every marketer watched with one eye open as they saw the platform they spend so much of their working hours inside of in a new light. In this episode, Ralph and Amanda let you know what they think about The Social Dilemma and their 5 biggest takeaways from the movie.

RESOURCES MENTIONED IN THIS EPISODE

Get $100 in LinkedIn Advertising Credits

Work with Tier 11

What the Social Dilemma Gets Wrong

How Using Social Media Affects Teenagers

Equifax Hack: 5 Biggest Credit Card Data Breaches

The Binge Breaker

Facebook to temporarily halt political ads in U.S. after polls close Nov. 3, broadening earlier restrictions

Facebook Ad Library Report

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep281-5-big-takeaways-from-the-social-dilemma-movie
Tue, 24 Nov 2020 18:26:09 -0500
BONUS: 7 Essential Ad Tips to Crush It on Black Friday & Cyber Monday

Not expecting to see this episode pop up on your podcast platform? We couldn’t let Black Friday and Cyber Monday go by without giving you our 7 essential tips to crush your ads during the holiday sales. Listen to learn how Tier 11 is gearing up for one of the biggest ad weeks of the year.

RESOURCES MENTIONED IN THIS ARTICLE

About Campaign Budget Optimization

Dynamic Ads

Choose The Right Ad Objective

Episode 106: How Much Can You Afford to Pay to Acquire a Customer?

How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

https://kasimaslam.com/bonus-7-essential-ad-tips-to-crush-it-on-black-friday-cyber-monday
Fri, 20 Nov 2020 18:15:39 -0500
EP280: How to Create Your Predictable Selling System with Ryan Deiss

A Predictable Selling System means that despite a year like 2020, you can feel confident that your business will survive. In this episode, Ryan Deiss explains the Predictable Selling System we’re using at DigitalMarketer so you can create your own. Learn how to create your PSS’s messaging and structure so you can stand out and get the predictability in your business that you’ve been looking for.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Get $100 in LinkedIn Advertising Credits Drift

55 Year Old Golfer Ad by John Carlton

Pizza Turn Around | Domino’s

Google Trends

Reddit

Lab Plus | DigitalMarketer

Episode 232: The Most Important Thing You Need to Dial In When Advertising on Facebook

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep280-how-to-create-your-predictable-selling-system-with-ryan-deiss
Tue, 17 Nov 2020 19:48:36 -0500
EP279: 7 Steps to Building Compelling & Converting Content with WordPress

Could your business grow faster if you had the perfect website? In this episode, VP of Growth at WP Engine David Vogelpoh shows us the essential WordPress plugins you can use to create the perfect visitor experience. Learn how to use these tools alongside A/B testing to create a compelling and highly converting website using WordPress.

RESOURCES MENTIONED IN THIS EPISODE

WP Engine

Join the 21 for ‘21 Challenge (For Free!)

Work with Tier 11

David on LinkedIn

David on Twitter

StudioPress

Flywheel

WP Rocket

Local WordPress

All-in-One WP Migration Plugin

Genesis Blocks Plugin

Genesis Custom Blocks Plugin

WebPageTest

Page Speed Insights

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep279-7-steps-to-building-compelling-converting-content-with-wordpress
Tue, 10 Nov 2020 19:35:27 -0500
EP 278: The 7 Step Process for Creating Ridiculously Funny Videos That Convert

Is it still possible to go viral these days? If you ask Joseph Wilkins, founder of Funny Sales Videos, the answer is: absolutely. In this episode, Joseph will explain his 7-step process for creating viral sales videos, the same strategy that has gotten one of his client’s over 20,000,000 million views on ONE sales video. Here’s a sneak peek: Step 1: Nail down your customer avatar…

RESOURCES MENTIONED IN THIS EPISODE

Join the 21 for ’21 Challenge (For Free!)

Tru Earth Video

Funny Sales Videos

Episode 258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers

Episode 254: How Travis Chambers Created YouTube’s #1 Ad of the Decade

Creativity, Inc. by Ed Catmull

Harmon Brothers University 14-Day Script Challenge

Talitha Hanks | TMG

Fiverr

Joseph on LinkedIn

Conversion Fanatics

WP Engine

Work with Tier 11

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep-278-the-7-step-process-for-creating-ridiculously-funny-videos-that-convert
Tue, 03 Nov 2020 18:00:00 -0500
EP277: Why ‘Challenges’ are Cleaning Up on Paid Media

In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy explains the paid media campaign and funnel that’s been cleaning up for Roland Frasier’s EPIC Challenge. Listen to this episode to create your own 'Challenge' funnel for paid media AND get Ralph and Amanda Ponsford’s quick updates on what you need to know about the paid ad space right now.

RESOURCES MENTIONED IN THIS EPISODE

US Ad Library Report

Turn On Two-Factor Authentication for Business Manager

What is two-factor authentication and how does it work on Facebook?

Improving Ad Performance Through Ad Volume Guidance

Advertising Policies

EPIC Challenge: Ethical Profits in Crisis

Laser Target 5 Acquisitions in 5 Days

EPIC Challenge: Upgrade to VIP

How To Scale Your Agency To $100K per Month (And Beyond)

Work with Tier 11

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep277-why-challenges-are-cleaning-up-on-paid-media
Tue, 27 Oct 2020 17:00:00 -0500
EP276: How DigitalMarketer Grew Their Instagram Followers 1,203% in Less Than 12 Months

We don’t have to tell you there’s a huge opportunity to grow your business on social media these days. You already know that—what you want to know is, HOW?! In this episode, DigitalMarketer’s Senior Social Media Manager Shannon Goodell joins us to talk about DigitalMarketer’s social media strategy. We hear about DM’s social media priority list, how Shannon hit the record for most engagement across DM’s socials EVER, the CPC range she looks for with boosted content, and so much more.

RESOURCES MENTIONED IN THIS EPISODE

How To Scale Your Agency To $100K per Month (And Beyond)

Work with Tier 11

Conversion Fanatics

WP Engine

How does the Facebook Crawler work?

Facebook Lookalike Audiences

Sprout Social

Facebook Creator Studio

Instagram Caption Maker

How do I use hashtags on Instagram?

DigitalMarketer on Instagram

DigitalMarketer on Twitter

DigitalMarketer on Facebook

Ryan Deiss on LinkedIn

DigitalMarketer on LinkedIn

Shannon on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

https://kasimaslam.com/ep276-how-digitalmarketer-grew-their-instagram-followers-1-203-in-less-than-12-months
Tue, 20 Oct 2020 18:00:00 -0500
EP275: Why Is More Traffic NOT Your Problem?

More traffic isn’t your problem—chances are your problem is your offer. In this episode, Ralph and Amanda talk about how Tier 11 and DigitalMarketer are freshening up their past offers to increase conversions. They’ll explain their strategies to create new offers that advertise to new markets, why it’s essential to focus on the analytics before AND after the click, and why every offer is a learning lesson (even if it doesn’t create the sales boost you’d hoped for).

RESOURCES MENTIONED IN THIS EPISODE

DigitalMarketer Lab Plus

The Ultimate Social Media Swipe File

The Facebook Ad Template Library

The Napkin Challenge

Tier 11 Customer Testimonial (Midway Down Page)

Episode 274: The Future of Paid Traffic in 2020 And Beyond

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Conversion Fanatics

WP Engine

Tier 11

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep275-why-is-more-traffic-not-your-problem
Tue, 13 Oct 2020 17:40:00 -0500
EP274: The Future of Paid Traffic in 2020 And Beyond

The future of paid traffic is reliant on more than just traffic—the future of paid traffic is looking at your conversion metrics all the way through the entirety of your funnel. In this episode, Ralph talks about what to do after the click to ensure your business flourishes in the years to come, and you can expect to learn more about the conversion aspect of paid traffic in upcoming Perpetual Traffic episodes.

RESOURCES MENTIONED IN THIS EPISODE

Betty Rocker

Wistia

Tier 11 Agency

Episode 01: The Future of Paid Traffic

Episode 02: Acquiring Customers One Pixel at a Time

Episode 03: Facebook Video Ad Game Plan

Traffic and Conversion Summit

Manuel Suárez Coaching (Coupon Code: PODCAST)

Ad World Conference 2020

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcast not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep274-the-future-of-paid-traffic-in-2020-and-beyond
Tue, 06 Oct 2020 16:55:00 -0500
EP273: How to Crush Your Conversions with Facebook Popup Groups

This week we’re talking about launches and BIG campaign strategies. In this episode, Molly Pittman is back to show us how she recently launched Smart Marketer’s 10-Day Facebook Ad Bootcamp using $50,000 and a Facebook popup group. You’ll also hear from Erin MacPherson, DigitalMarketer’s Director of Content Development, on how you can adapt huge brand campaigns, like Lysol’s, to your business (no matter how big it is).

RESOURCES MENTIONED IN THIS EPISODE

A Family Guide to the Best School Year Ever

Lysol Classroom Makeover at Marjory Stoneman Douglas High School

Train My Traffic Person

Episode 257: Watch Molly Build an Entire Traffic System from Scratch! Part Two

Episode 271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcast not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep273-how-to-crush-your-conversions-with-facebook-popup-groups
Mon, 28 Sep 2020 19:44:57 -0500
EP272: How DigitalMarketer.com Restructured and Grew Their Search Traffic

If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO! In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create new content and upgrade old content to improve organic ranking. She also explains her SEO strategy for the new Perpetual Traffic website.

RESOURCES MENTIONED IN THIS EPISODE

Perpetual Traffic | DigitalMarketer.com

Redirects | Moz

Referral Exclusions | Google

301 Redirects for SEO: Everything You Need to Know

Canonicalization | Moz

The Ultimate Guide to Canonicalization | Yoast

Manuel Suárez Coaching (Coupon Code: PODCAST)

Ad World Conference 2020

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep272-how-digitalmarketer-com-restructured-and-grew-their-search-traffic
Tue, 22 Sep 2020 17:40:00 -0500
The Million Dollar Napkin, *Bonus Episode* Featuring Ryan Deiss

Today Ryan Deiss’ cameos on Perpetual Traffic to tell you his Napkin story and layout a challenge that could change everything for you.

Ryan is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer (honestly, we’d be surprised if you’re in digital marketing and you don’t know about him). But Ryan has a great story to share with you, so that you can glean all the lessons learned.

Listen today for,

  • Erin’s own life-changing Napkin story.

“I will let you know that I have not lived Homeless since then(!), but it took some simplifying... It took being able to put a clear plan on a napkin”. Erin McPherson

  • The (surprising) origin story of Digital Marketer as told by Ryan Deiss.
  • The benefits of hitting rock-bottom.

“It forces you to establish a zero-cost basis on your life, and it forces you to deal with, okay, what are the only things that matter?” Ryan Deiss.

  • An opportunity for you to re-launch your life/your story/your business/your career.

And more!

Mentioned In This Episode

The challenge begins on September 23rd, so be sure to join now before it’s too late!

Thanks for joining us this week.

Want to subscribe to Perpetual Traffic?

Connect with us on ApplePodcasts and leave us a review.

ApplePodcasts not your platform?

Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

https://kasimaslam.com/the-million-dollar-napkin-bonus-episode-featuring-ryan-deiss
Fri, 18 Sep 2020 21:48:41 -0500
EP271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

This week we’re focusing on advertising your eCommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business.

In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why).

You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press!

RESOURCES MENTIONED IN THIS EPISODE

Mobile/Responsive Web Design Tester

Organic Aloha Prime Steak Rub & Seasoning

The Lean Startup

Create Custom Metrics in Ads Reporting

Actions Attributed to Your Ad

Episode 166: Why Facebook Traffic is NOT Your Problem

Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business

Manuel Suárez Coaching (Coupon Code: PODCAST)

Ad World Conference 2020

Ahrefs

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep271-a-tale-of-2-ad-accounts-how-to-sell-and-not-sell-on-facebook
Tue, 15 Sep 2020 18:15:00 -0500
EP270: 7 Steps to Win on Social Media in Hugely Competitive Markets Part Two

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In the second part of this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market.

RESOURCES MENTIONED IN THIS EPISODE

Your Digital Marketing Strategy Template

NaturalSlim USA

NaturalSlim on Youtube

Attention Grabbing Media

Hire Manual

Manual’s Website

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep270-7-steps-to-win-on-social-media-in-hugely-competitive-markets-part-two
Tue, 08 Sep 2020 18:00:00 -0500
EP269: 7 Steps to Win on Social Media in Hugely Competitive Markets Part 1

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market.

RESOURCES MENTIONED IN THIS EPISODE

Your Digital Marketing Strategy Template

NaturalSlim USA

NaturalSlim on Youtube

Attention Grabbing Media

Hire Manual

Manual’s Website

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep269-7-steps-to-win-on-social-media-in-hugely-competitive-markets-part-1
Tue, 01 Sep 2020 17:47:53 -0500
EP268: 3 Mind-Blowing Tips to Scale Up Your Facebook Ads Right Now
This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad Amplifier™ cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy. RESOURCES MENTIONED IN THIS EPISODE

Work at Tier 11

How To Scale Your Agency To $100K per Month (And Beyond)

The Ecommerce Ad Amplifier™

Helping Businesses Comply With the California Consumer Privacy Act (CCPA)

Data Processing Options for Users in California

Facebook Experiments

Saving Private Ryan IMDB

Episode 226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part Two

Episode 259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep268-3-mind-blowing-tips-to-scale-up-your-facebook-ads-right-now
Tue, 25 Aug 2020 17:03:45 -0500
EP267: Wikipedia and The Best SEO Strategies with Michal Pecánek from Ahrefs

Is it truly impossible to beat Wikipedia as the first search result for your preferred keywords? Well, Ahrefs decided that instead of trying to beat them—they would join them. In this episode, writer and content marketer of Ahrefs Michal Pecánek tells us Ahref’s heroic journey of creating their own Wikipedia page with the hope of finally landing that top spot in the SERPs.

RESOURCES MENTIONED IN THIS EPISODE

Technical SEO Mastery: Lessons from the GOAT, Wikipedia

SEO Wikipedia Page

How to create a Wikipedia Page

Ahrefs

Read Michal’s Articles and Case Studies

Michal on Twitter

Michal on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep267-wikipedia-and-the-best-seo-strategies-with-michal-pecanek-from-ahrefs
Tue, 18 Aug 2020 18:04:00 -0500
EP266: 5 Killer Tips to Crush it on Local Results Today

Google My Business is a lead generator—if you use it strategically. In this episode, co-founder of Madwire JB Kellog explains why now is the time for small businesses to do more marketing than ever before. JB uses his experience working with small business owners to show why a small business’s marketing budget should always be increasing to avoid flatlined sales, how to create a review system for good and bad reviews, and how to make a great thank you page.

RESOURCES MENTIONED IN THIS EPISODE

marketing360.com/digitalmarketer

Madwire

Marketing 360

Google My Business

Top Rated Local

JB’s Website

JB on LinkedIn

Marketing 360 on Youtube

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep266-5-killer-tips-to-crush-it-on-local-results-today
Tue, 11 Aug 2020 17:44:38 -0500
EP265: How to Leverage The SAP Sales System™ to Explode Your Agency Sales

This week we’re diving into one of Tier 11’s favorite revenue growth systems, The SAP Sales System™. Deacon Bradley, VP of Operations at Tier 11, joins Ralph Burns to explain The SAP Sales System™, show us how to use it to create a custom plan based on a client’s goals, and the art of making your SAP call seem like a consulting call instead of a sales call.

RESOURCES MENTIONED IN THIS EPISODE

TRAINING: How To Scale Your Agency To $100K per Month (And Beyond)

Work at Tier 11

Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes?

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep265-how-to-leverage-the-sap-sales-system-to-explode-your-agency-sales
Tue, 04 Aug 2020 17:30:00 -0500
EP264: 7 Essential Traffic Tips From IBM's Global SEO Strategist

This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse McDonald explains IBM’s SEO strategy and how small businesses can adapt it to themselves. Get his advice on a local SEO strategy, learn why he believes SEOs should understand the principles of design (and vice versa), steal his top tools, and hear his number one tip for starting your SEO strategy.

RESOURCES MENTIONED IN THIS EPISODE

IBM’s Website

Google’s “Disavow Links Tool”: The Complete Guide

Schema

Google My Business

Ahrefs

SEMrush

ContentKing

Google Analytics

AnswerThePublic

Google Search Console

Screaming Frog SEO Spider

Keywords Everywhere

Jesse on LinkedIn

Jesse on Twitter

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep264-7-essential-traffic-tips-from-ibms-global-seo-strategist
Tue, 28 Jul 2020 17:30:00 -0500
EP263: The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part Two

In the second part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 5 of the ad process she’s used to absolutely crush selling online courses on Facebook. Rita will remind you why it’s crucial to remember Facebook’s bottom line (a GREAT user experience) and give a step-by-step play of how Tier 11 pulls this process all together to generate over $16 million in online course sales.

RESOURCES MENTIONED IN THIS EPISODE

Canva

Rev

Cold Traffic SOLVED!

Tier 11 on Instagram

Work at Tier 11

Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep263-the-5-step-facebook-ads-process-we-used-to-sell-16-673-268-09-of-online-courses-with-webinars-part-two
Fri, 24 Jul 2020 22:20:27 -0500
EP262: The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part One

In the first part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 1-4 of the Facebook ads process she’s used to sell over $16 million in online courses. She’ll give examples of places to research your customer avatar, how to set up your targeting, write great copy, and choose the right ad creative.

RESOURCES MENTIONED IN THIS EPISODE

Canva

Rev

Cold Traffic SOLVED!

Tier 11 on Instagram

Work at Tier 11

Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep262-the-5-step-facebook-ads-process-we-used-to-sell-16-673-268-09-of-online-courses-with-webinars-part-one
Tue, 14 Jul 2020 17:45:00 -0500
EP261: How to Use Free + Shipping Book Funnels to Get More Leads, Sales & Traffic

What if writing a book could become one of your best performing marketing strategies? In this episode, Chandler Bolt of Self Publishing School shows us that writing a book is a much smaller hurdle than we make it out to be—and it can have BIG payoffs. He’ll explain the 2 ways to figure out what to write about, creating a funnel around your book, and how your book is going to be the methodology that integrates your products.

RESOURCES MENTIONED IN THIS EPISODE

ClickFunnels

Otter Voice Meeting Notes

Self Publishing School

Apply to Self Publishing School

SelfPublishing.com

Chandler on LinkedIn

Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep261-how-to-use-free-shipping-book-funnels-to-get-more-leads-sales-traffic
Tue, 07 Jul 2020 17:28:20 -0500
EP260: How to Create Cool, Creative & Converting Facebook Ads with Dee Deng

Running an agency isn’t always sunshine and rainbows—sometimes it’s hard conversations with clients trying to convince them to go with a certain ad creative or message. In this episode, founder of Right Hook Digital Dee Deng explains how he leads conversations with clients who are doubting the ad creative, his strategy for testing messaging, and why he’s all about user-generated content (even when it feels like it won’t convert).

RESOURCES MENTIONED IN THIS EPISODE

Growth & Greatness Show

Right Hook Digital

Dee Deng on Instagram

Dee Deng on LinkedIn

Never Split the Difference: Negotiating as if Your Life Depended on It

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep260-how-to-create-cool-creative-converting-facebook-ads-with-dee-deng
Tue, 30 Jun 2020 17:00:00 -0500
EP259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

We’ve come to know Facebook as an everchanging landscape that we need to keep up with to find success, but lately, that landscape has been changing faster than ever. In this episode, Ralph Burns and Angela Ponsford from Tier 11 talk about the 5 updates Tier 11 is focused on right now to create success for their clients. With buying intent lower than usual (despite social media usage being higher), they’ll explain how to thrive using Facebook ads right now.

RESOURCES MENTIONED IN THIS EPISODE

Tier 11 Instagram

Blueprint: Evaluate and Optimize Your Advertising with Facebook Attribution

Facebook Attribution

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 197: The NEW Facebook Attribution Tool—All You Need to Know

Episode 234: The Ad Amplifier Super System For Facebook Ads

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep259-5-updates-you-must-know-to-thrive-with-facebook-ads-right-now
Tue, 23 Jun 2020 16:43:31 -0500
EP258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers

Subscription eCommerce businesses are on the rise—and with good reason. Entrepreneurs have figured out they can scale businesses to multi-million dollars in revenue, and use what they've learned to do it all over again.

In this episode, Ryan McKenzie talks about his flagship brand Tru Earth and how he's scaled 7 other subscription eCommerce businesses to 7+ figures. He explains how he leverages micro-influencers to get traffic and conversions, the importance of the invisible funnel, and the backend of his Facebook ads.

RESOURCES MENTIONED IN THIS EPISODE

Tru Earth Laundry Strips

Tru Earth Ad Library

MightyScout

Make It Stick: The Science of Successful Learning

Tier 11

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep258-how-ryan-mckenzie-scaled-his-ecomm-biz-to-7-figures-month-using-micro-influencers
Tue, 16 Jun 2020 17:31:17 -0500
Blackout Tuesday

At DigitalMarketer, we stand together with the black community against racism, social injustice, and violence. We vow to use our voices to speak up against the injustices that are all around us, and we pledge our support to black businesses, employees, and entrepreneurs.

#blackouttuesday

https://kasimaslam.com/blackout-tuesday
Tue, 02 Jun 2020 18:03:33 -0500
EP257: Watch Molly Build an Entire Traffic System from Scratch! Part Two

Molly Pittman is building a brand new ad account from scratch. And guess who gets to watch?! In the second part of this episode, Molly explains why it’s so crucial to market the end result of using your product (not the product itself), her lead magnets and offers, and how they’re thinking about bringing this system to other platforms—like Youtube—in the future.

RESOURCES MENTIONED IN THIS EPISODE

Click Happy (Molly’s Book!)

My #1 Facebook Ad Formula

How To Scale Your Agency To $100K per Month (And Beyond)

Work with Tier 11

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep257-watch-molly-build-an-entire-traffic-system-from-scratch-part-two
Mon, 01 Jun 2020 20:55:10 -0500
EP256: Watch Molly Build an Entire Traffic System from Scratch! Part One

Molly Pittman is building a brand new ad account from scratch and guess who gets to watch?! In the first part of this episode, Molly breaks down her paid ads strategy from starting with understanding the difference between marketing a product-centric business vs. a market-centric business, creating a foundation that can scale, and running campaigns focused on cold traffic.

RESOURCES MENTIONED IN THIS EPISODE

Click Happy (Molly’s Book!)

My #1 Facebook Ad Formula

How To Scale Your Agency To $100K per Month (And Beyond)

Work with Tier 11

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep256-watch-molly-build-an-entire-traffic-system-from-scratch-part-one
Sun, 31 May 2020 16:00:00 -0500
EP255: 3 Insanely Good Reasons Why Done Is Better Than Perfect...Especially Now

Don’t let your business plateau because you’re scared to hit publish. In this episode, President and CEO of Strategic Profits Rich Schefren talks about what to do if you’re struggling in the online world right now. Ralph, Amanda, and Rich explain why now is the best time to test and try new things, how your prospects can be your best marketing channel, and remind us that giving away your best stuff is always a good idea.

RESOURCES MENTIONED IN THIS EPISODE

Strategic Profits

Agora

How To Scale Your Agency To $100K per Month (And Beyond)

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep255-3-insanely-good-reasons-why-done-is-better-than-perfect-especially-now
Tue, 26 May 2020 17:48:10 -0500
EP254: How Travis Chambers Created YouTube's #1 Ad of the Decade

In 2015, Travis Chambers created an ad with Kobe Bryant and Lionel Messi that went so viral, it became Youtube’s Ad of the Decade. In this episode, Travis, founder of D2C Ad Agency Chamber Media, talks about how he’s landed ad contracts starring mega-moguls, how he gets these ads to convert based on the traffic level of the viewer, his 7 ad categories, and more.

RESOURCES MENTIONED IN THIS EPISODE

'The Real Meaning of MPH' Video Goes Viral: Husband Confounds Wife With Math Question

Kobe Bryant & Lionel Messi

How a (Hilarious) Family With 50 Kids Protects Their Pool: Pool Fence DIY

NERD Skincare

Chamber Media

Travis on LinkedIn

tc@chamber.media

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep254-how-travis-chambers-created-youtubes-1-ad-of-the-decade
Mon, 18 May 2020 18:57:12 -0500
EP253: How to Positively Crush It With YouTube Ads in 2020, Part 2

Starting to think it’s time to launch your own Youtube digital marketing strategy? Tom Breeze is back to explain how to nail your Youtube ads in 2020. In Part 2 of this episode, he explains the three step process of targeting, creative, and offers that create ads that crush it on Youtube. You can find Part 1 of this episode in the show notes below.

RESOURCES MENTIONED IN THIS EPISODE

Viewability’s Website

Tom’s Website

Tom's Blue Suit

Episode 246: How to Positively Crush It With YouTube Ads in 2020, Part 1

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep253-how-to-positively-crush-it-with-youtube-ads-in-2020-part-2
Wed, 13 May 2020 00:50:57 -0500
EP252: The Content Cluster Strategy For Boosting SEO & Traffic

Are you publishing blog post after blog post and still not growing your traffic? Been there—done that. In this episode, Head of Content SEO at Hubspot Aja Frost is going to show you the strategy that you can use to publish blog posts that actually drive traffic. This is a strategy we’ve implemented at DigitalMarketer and can confidently say...it works. Ralph, Amanda, and Aja talk about how to start your content cluster strategy with high intent low volume keywords, the different levels of the cluster, and the secret behind all of Hubspot’s ultimate guides.

RESOURCES MENTIONED IN THIS EPISODE

Aja’s Website

Aja on Twitter

Aja on LinkedIn

Episode 238: DigitalMarketer’s 2020 SEO Strategy

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep252-the-content-cluster-strategy-for-boosting-seo-traffic
Mon, 04 May 2020 18:19:21 -0500
EP251: The 2 Essential Elements to Ultra High-Converting Video Ads

Every direct response video needs to be two things: engaging and compelling. In this episode, Andrew Eckblad of Convert Views joins Ralph Burns and Amanda Powell to explain what makes a video ad engaging and compelling. He talks about the importance of editing, why you don’t need the best film equipment available to get started creating video ads, and how he relies on tests and analytics to show him what’s working and what’s not.

RESOURCES MENTIONED IN THIS EPISODE

Convert Views

Genesis Digital

Frank Kern

Kartra

HandSanitize.Us

GetBravo

Shure MVL Microphone

Rev

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep251-the-2-essential-elements-to-ultra-high-converting-video-ads
Mon, 27 Apr 2020 23:04:37 -0500
EP250: How To Be On Point with Your Facebook and Instagram Messaging Right Now

Molly Pittman is back for this episode of Perpetual Traffic and she’s here to remind marketers of some very important stats. Overrall Internet traffic is up 30% (and rising) and Facebook traffic is up 70%—which means this isn’t the time to stop advertising. It’s the time to open up your audience interests for cold traffic, make live campaign decisions faster, and reset your campaigns so your marketing is on point. Molly will explain how she’s doing that and give you real time metrics that she’s seeing in her active campaigns right now.

RESOURCES MENTIONED IN THIS EPISODE

Facebook Ad Library

Yoga Burn

Better Help Ad Library

Best Self Co Ad Library

Monday.com Ad Library

DoorDash Ad Library

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Episode 247: How To Pivot Your Marketing Strategy To Fit The Global Climate

Tier 11 100 Million Swipe File

Virtual Business Podcast Giveaway

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep250-how-to-be-on-point-with-your-facebook-and-instagram-messaging-right-now
Mon, 20 Apr 2020 22:03:32 -0500
EP249: 10 Irresistible Ad Angles That Are Working Right Now

At this point, it’s not a question as to if you should be changing your ad angles—it’s how you should change them. In this episode, Ralph Burns and Vanessa Vega from Tier 11 talk about how they’re advising their Ad Accelerator members on pivoting their marketing messaging to be relevant and current, without coming across as opportunistic. Get the free PDF download below.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep249-10-irresistible-ad-angles-that-are-working-right-now
Tue, 14 Apr 2020 16:57:06 -0500
EP248: 5 Must-Have Tools for Running a Remote Business

New to running a remote business? In this episode, Ralph Burns explains how he runs his agency with a 40 person global remote team on five continents. He talks about the tools that are the foundation of his business and how you can integrate them into yours to find success in the newly remote world.

RESOURCES MENTIONED IN THIS EPISODE:

Zoom

Slack

Loom

Google Drive

Asana

Tettra

Invoice Ninja

PandaDoc

Tier 11

11 Steps For Mastering Change in Uncertain Times

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep248-5-must-have-tools-for-running-a-remote-business
Mon, 06 Apr 2020 20:21:42 -0500
EP247: How To Pivot Your Marketing Strategy To Fit The Global Climate

Having trouble figuring out your marketing message right now? With the current global climate, there’s a lot happening and marketers everywhere are wondering if they’re still supposed to be running ad campaigns. The answer is yes—there are a lot of opportunities in marketing right now without being tone deaf to current events. The key is knowing where the line is and making sure you’re not stepping over it. Here’s what Ralph Burns and Angela Ponsford of Tier 11 recommend for brands and marketers right now.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep247-how-to-pivot-your-marketing-strategy-to-fit-the-global-climate
Tue, 31 Mar 2020 17:55:11 -0500
EP246: How to Positively Crush It With YouTube Ads in 2020, Part 1

Starting to think it’s time to launch your own Youtube digital marketing strategy? In this episode, Youtube master Tom Breeze talks about the 3 components of a successful Youtube strategy, what terms you need to know and measure, and breaks down one of his client’s best performing ads. He also explains how to target on Youtube and the importance of starting with a warm audience.

RESOURCES MENTIONED IN THIS EPISODE:

Viewability’s Website

Tom’s Website

Google Search for Tom’s Blue Suit

Episode 88: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business…Live from Traffic & Conversion Summit 2017

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep246-how-to-positively-crush-it-with-youtube-ads-in-2020-part-1
Tue, 24 Mar 2020 17:30:58 -0500
EP232: The Most Important Thing You Need to Dial In When Advertising on Facebook

Offers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan explains what question to ask to figure out your messaging, how to build small wins within your offer, and what that means for turning customers into brand ambassadors.

RESOURCES MENTIONED IN THIS EPISODE:

DigitalMarketer Lab ELITE


Tier 11 Swipe File


Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer


 


Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


 


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.


 

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep232-the-most-important-thing-you-need-to-dial-in-when-advertising-on-facebook
Mon, 16 Mar 2020 23:28:00 -0500
EP233: How to Build Campaigns for Massive Scale Using The Ad Grid™

Ready to take your ads to the next level in 2020? In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid™. Listen to find out how to hit home run after home run with your campaigns, match your message to your market, and 20x your success rate.

RESOURCES MENTIONED IN THIS EPISODE:

Tier 11 Swipe File

Traffic & Conversion 2016 Closing Video

Molly’s Traffic & Conversion 2016 Presentation Slides

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep233-how-to-build-campaigns-for-massive-scale-using-the-ad-grid
Mon, 16 Mar 2020 22:14:33 -0500
EP245: How We 32X'd an eCommerce Business' Facebook Ad Spend and 6X'd ROAS in Just 9 Months Part 2

Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client. In Part 2, he'll focus on his paid ad strategies for Level 2+ traffic.

RESOURCES MENTIONED IN THIS EPISODE:

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency

Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 1

Episode 223: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 2

Episode 239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1

Episode 240: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 2

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep245-how-we-32xd-an-ecommerce-business-facebook-ad-spend-and-6xd-roas-in-just-9-months-part-2
Mon, 16 Mar 2020 20:28:36 -0500
EP244: How We 32X'd an eCommerce Business' Facebook Ad Spend and 6X'd ROAS in Just 9 Months Part 1

Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client. In Part 1, he'll focus on his paid ad strategies for Level 1 traffic.

RESOURCES MENTIONED IN THIS EPISODE:

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency

Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 1

Episode 223: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 2

Episode 239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1

Episode 240: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 2

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep244-how-we-32xd-an-ecommerce-business-facebook-ad-spend-and-6xd-roas-in-just-9-months-part-1
Mon, 09 Mar 2020 22:23:11 -0500
EP243: The 5 Keys To Success As A Media Buyer

What makes a good media buyer? In this episode, Ralph talks with Angela Ponsford, VP of Media Buying at Tier 11, to nail down what it takes to be a successful media buyer. Using their experience running $250 million in ad spend they give insight on the importance of being technically savvy in Ads Manager, why a willingness to dive into data is crucial, how humility is the foundation of the best media buyers, and more.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep243-the-5-keys-to-success-as-a-media-buyer
Tue, 03 Mar 2020 01:23:53 -0500
EP242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Did you know this is the best time of year to buy cold traffic? This means that now is the time to push new ad creatives on your campaigns that have seen better days (or CTR’s). Today Ralph, Molly Pittman, and Amanda Powell converge forces to explain why user-generated content (UGC) is working so well for cold traffic right now, how to get UGC from your customers, and how to deploy these campaigns to cold traffic and retargeted audiences.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep242-using-user-generated-content-for-level-1-traffic-with-molly-pittman-amanda-powell
Mon, 24 Feb 2020 23:30:53 -0500
EP241: Turning Your Podcast Into A Profitable Content Marketing Strategy

What would your schedule look like if your content marketing strategy took 2 days a month to curate and automate? Turns out you can finish it in 2 days and it can be super profitable.

In this episode, Ralph and Amanda Powell, Director of Marketing at DigitalMarketer, interview Matt Wolfe, host of The Hustle & Flowchart Podcast. Matt opens his roledex of profitable podcast knowledge and talks about why affiliate marketing is a huge part of his business, his paid traffic strategy for retargeting listeners to his affiliate products, and how to grow an audience for a new podcast.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep241-turning-your-podcast-into-a-profitable-content-marketing-strategy
Mon, 17 Feb 2020 23:37:36 -0500
EP240: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 2

This conversation is a continuation from Episode 239 where Molly talked about the future of Facebook’s campaign budget optimization tool. In this Part Two episode, Molly talks about her following 3 must-knows about the future of advertising on Facebook. Ralph and Molly talk about how they're using ad relevance diagnostics, fill us in on the newly introduced ad limits, and give us an update on where interest targeting is heading.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep240-mollys-4-must-knows-about-facebook-advertising-in-2020-part-2
Tue, 11 Feb 2020 19:11:37 -0500
EP239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1

Did you know that 70-80% of people working in machine learning are working for Facebook and Google? When we look at the future of advertising, we see a lot more campaign budget optimization (CBO) on the horizon. In this two-part episode, Molly talks about her 4 must-knows about the future of advertising on Facebook. She dives deep into the relationship between machine learning and advertisers as her first point in this episode of Perpetual Traffic.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep239-mollys-4-must-knows-about-facebook-advertising-in-2020-part-1
Tue, 04 Feb 2020 19:12:54 -0500
EP238: DigitalMarketer’s 2020 SEO Strategy

What would you do if we told you DigitalMarketer’s entire 2020 SEO strategy—from start to finish? If your answer is: steal our strategy and use it to market your content, we’re totally psyched! In this episode, DigitalMarketer’s Director of Marketing Amanda Powell explains DM’s “Content Hub” SEO strategy. You’ll learn how we start with an SEO audit, why our strategy makes Google happy, and how this is going to help us reach our KPIs.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep238-digitalmarketers-2020-seo-strategy
Sun, 26 Jan 2020 20:11:44 -0500
EP237: How To Become a Better Copywriter in 47 Minutes

This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s concept of ‘marketing by walking around’, how direct mail marketing relates to digital marketing, and why research is the most important part of copywriting.

RESOURCES MENTIONED IN THIS EPISODE:

Breakthrough Advertising by Eugene Schwartz

Overdeliver by Brian Kurtz

Brian Kurtz’s Website

Episode 205: The Secret to Hooking the Right Customer

Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know

Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid

Episode 234: The Ad Amplifier Super System For Facebook Ads

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep237-how-to-become-a-better-copywriter-in-47-minutes
Tue, 21 Jan 2020 02:22:37 -0500
EP236: How Tier 11 Spent $1 Million in Facebook Ads In 3 Weeks Using Creator Studio

What do you do if you don’t have access to past campaign analytics or if you’re running a campaign for the first time? In this episode, Angela Ponsford from Tier 11 joins Ralph to talk about Facebook’s Creator Studio and how you can use it to launch successful campaigns without any past analytics. They talk about how to use the content library feature to find organic posts that have resonated well with an audience and how to use this information in your campaign launch.

RESOURCES MENTIONED IN THIS EPISODE:

Facebook Creator Studio Facebook Live Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success Episode 229: 3 Facebook Ad Tools Every Marketer Should Master Part 1

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep236-how-tier-11-spent-1-million-in-facebook-ads-in-3-weeks-using-creator-studio
Mon, 13 Jan 2020 18:41:40 -0500
EP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020

Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more.

RESOURCES MENTIONED IN THIS EPISODE:

Image Optimizer

Page Speed Insights | Google

Split Testing | DigitalMarketer

VWO Optimization Tool

Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep235-5-things-you-must-know-about-facebook-instagram-advertising-in-2020
Mon, 06 Jan 2020 18:50:17 -0500
EP234: The Ad Amplifier Super System For Facebook Ads

Tier 11 has been using the Ecommerce Ad Amplifier to organize their campaigns and create messages for their client’s customers specific to where they are in the customer journey. In 2019, Tier 11 realized that their proven Ad Amplifier didn’t just work for ecommerce—it worked for all businesses. In this episode you’ll learn the 5 levels of prospects and how to identify them to create the right message for each level, the Facebook ad types to run at each level, and the most profitable level to advertise to.

RESOURCES MENTIONED IN THIS EPISODE:

Tier 11 Swipe Files

Episode 17: eCommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns

Episode 63 – How Ezra Firestone Sold 84,583 Bottles of Face Cream Using Video Ads

Episode 67 – The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Episode 68 – 3 Elements of High-Converting Video Ads [Part 2]

Episode 136 – Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Facebook for Developers: Dynamic Ads

Use Facebook Pixel

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep234-the-ad-amplifier-super-system-for-facebook-ads
Tue, 31 Dec 2019 18:53:19 -0500
EP231: How to Hire, Fire and Make The Most Out of Your Agency Relationship

If you’re looking for an agency to work with—this is the episode for you. Ralph talks with Chris Brewer, cofounder of OMG Commerce, about what businesses need to know to hire the right agency. Listen to find out when to know you need advertising help, why you should be okay with hiring more than one agency, and questions to ask to know you’re hiring the best agency for your needs.

RESOURCES MENTIONED IN THIS EPISODE:

OMG Commerce


Tier 11 Agency Manifesto


Blue Ribbon Mastermind


Work With Tier 11


How has The Perpetual Traffic podcast helped your business?


Episode 147: The 4 Pillars of Advertising on Google


Episode 202: Merging the Worlds of Facebook, Google, and Amazon Advertising


Chris on LinkedIn


 


Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep231-how-to-hire-fire-and-make-the-most-out-of-your-agency-relationship
Tue, 10 Dec 2019 00:47:00 -0500
EP230: 3 Facebook Ad Tools Every Marketer Should Master Part 2

This week we’re continuing our conversation from Episode 229 and talking with Ralph Burns and Angela Ponsford from Tier 11 about the 3 Facebook ad tools to master for the new year. In this episode, they cover the ads reporting tool, how they’re using daily trends to get a snapshot of their campaigns, and how to use the attribution feature.

RESOURCES MENTIONED IN THIS EPISODE:

About Custom Conversions

Specifications for Facebook Pixel Standard Events

About Facebook Pixel Standard and Custom Events

Use Custom Conversions to Optimize for URL Traffic and Custom Events in Facebook Events Manager

Get started with Facebook Attribution

Create Reports in Ads Reporting

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 197: The NEW Facebook Attribution Tool—All You Need to Know

Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes?

Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success

Episode 225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One

Episode 229: 3 Facebook Ad Tools Every Marketer Should Master Part One

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep230-3-facebook-ad-tools-every-marketer-should-master-part-2
Tue, 03 Dec 2019 19:57:17 -0500
EP229: 3 Facebook Ad Tools Every Marketer Should Master Part 1

If you’re running Facebook ads at any scale—you need to know about these three Tier 11 approved tools that are helping Ralph get conversions on his $1+ million ad spend per week. In this episode, we talk about custom conversions vs. standard events, why (and how) we would use URL based custom conversions if we were just starting our agency today, and when to combine products under one pixel.

RESOURCES MENTIONED IN THIS EPISODE:

About Custom Conversions

Specifications for Facebook Pixel Standard Events

About Facebook Pixel Standard and Custom Events

Use Custom Conversions to Optimize for URL Traffic and Custom Events in Facebook Events Manager

Get started with Facebook Attribution

Create Reports in Ads Reporting

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 197: The NEW Facebook Attribution Tool—All You Need to Know

Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes?

Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success

Episode 225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

Free Audit

https://kasimaslam.com/ep229-3-facebook-ad-tools-every-marketer-should-master-part-1
Mon, 25 Nov 2019 20:37:18 -0500
EP228: Crafting Your BERT Game Plan Using a 3-Step Process

BERT is officially no longer just a Sesame Street character. BERT is Google’s latest algorithm update and in this episode Amanda Powell, Director of Marketing at DigitalMarketer, tells us what we need to know to rank with the new update. She explains DM’s SEO strategy for long tail keywords and high intent searches, how we figure out what visitors are searching for to land on DM’s website, and an example of how we ranked for a high volume keyword.

RESOURCES MENTIONED IN THIS EPISODE:

The Beginner's Guide to SEO | Moz

The Customer Value Journey Explained in 800 Words or Less

The Ultimate Guide To Digital Marketing

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

Free Audit

https://kasimaslam.com/ep228-crafting-your-bert-game-plan-using-a-3-step-process
Tue, 19 Nov 2019 20:11:55 -0500
EP227: The 5-Step Facebook Account Audit To Do Before 2020

In this episode, Molly and John Grimshaw show us the 5-Step Facebook Account Audit they used on the BOOM! by Cindy Joseph Facebook page earlier this year. They explain what the Facebook audit told them about the potential of BOOM! and what campaigns they ran based off of this information that led BOOM! to have their successful year ever.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

Free Audit

https://kasimaslam.com/ep227-the-5-step-facebook-account-audit-to-do-before-2020
Tue, 12 Nov 2019 19:23:49 -0500
EP226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part Two

In this episode, Molly finishes explaining her and Ezra’s 6-step Facebook product launch campaign for her Train My Traffic Person mentorship program. In Part Two, she explains who she targeted with her direct sales ads, why she’s so happy she didn’t cut her budgets back, and the scarcity ads she ran in the last step of her campaign.

RESOURCES MENTIONED IN THIS EPISODE:

Molly Pittman Ad Library

Ezra Firestone Ad Library

Train My Traffic Person

Smart Traffic Live

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep226-how-molly-got-a-5x-roas-by-relying-on-cold-traffic-part-two
Mon, 04 Nov 2019 22:03:37 -0500
EP225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One

In this week’s episode, Molly explains the campaign she and Ezra Firestone used to create a 5x ROAS for their Train My Traffic Person mentorship program. She brings us behind the scenes of each of their offers, how much they spent on ads, their results, and the objectives they used on Facebook.

RESOURCES MENTIONED IN THIS EPISODE:

DIY Gift Kits Ad Library

Molly Pittman Ad Library

Train My Traffic Person

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep225-how-molly-got-a-5x-roas-by-relying-on-cold-traffic-part-one
Tue, 29 Oct 2019 18:23:24 -0500
EP224: The Facebook Ad Testing Framework For Comparing Ad Success

In this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you must have in each ad set, the importance of changing the messaging on a regular basis, and why you shouldn’t turn off ads right away if they’re not performing well (yet!).

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep224-the-facebook-ad-testing-framework-for-comparing-ad-success
Tue, 22 Oct 2019 19:32:22 -0500
EP223: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 2

In last week’s episode, (Episode 222), Ralph explained 4 of the 8 proven Facebook video ad templates for level one traffic.

This week, he’s going to go through the next 4 templates, using real-world examples to walk you through each ad so you can easily replicate them for your ecommerce or service-based business. Download the PDF below to get video ad templates for level 1 to level 5 traffic!

IN THIS EPISODE YOU’LL LEARN:

  • Big Benefit Video
  • Pure Pitch Video
  • Product Demo
  • Teach and Pitch Video

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

PDF Download

Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep223-scale-your-facebook-instagram-campaigns-with-these-8-proven-video-ad-templates-part-2
Tue, 15 Oct 2019 18:52:17 -0500
EP222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 1

This week we’re talking about 8 proven video ad templates for your Facebook ads.

In this episode, Ralph explains how to use the Ecommerce Ad Amplifier video templates to turn cold traffic into level 2 traffic. Use the download link below to see each template and get the full presentation.

IN THIS EPISODE YOU’LL LEARN:

  • The types of traffic to create ads for: Level 1, Level 2, Level 3, Level 4, Level 5
  • The Show Me Video template
  • The 100% Proof Video template
  • Trojan Horse Tutorial Video template

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

PDF Download

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Episode 68: 3 Elements of High-Converting Video Ads [Part 2]

Episode 117: The 3-Step Formula to 10X Your Facebook Ad Spend with Consistent ROI [Part 1 of 2]

Episode 118: How to 10X Your Facebook Ad Spend and Generate Consistent ROI [Part 2 of 2]

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep222-scale-your-facebook-instagram-campaigns-with-these-8-proven-video-ad-templates-part-1
Tue, 08 Oct 2019 18:58:12 -0500
EP221: Sales Call Success with Oli Billson

This week we’re talking about a conversion strategy for businesses who have sales calls with their customers.

In this episode, repeat guest Oli Billson joins us to talk about his Phone Funnel Framework. He explains how he takes cold traffic and turns it into long-standing and loyal customers for service, information-based, and local businesses.

IN THIS EPISODE YOU’LL LEARN:

  • The types of businesses and benchmark product price point that the Phone Funnel Framework works best for
  • The importance of qualifying leads before they come into your funnel and what to do with leads that don’t pass the test
  • Where to place the call scheduler within your funnel and why you should only be giving a 3-day window for scheduling
  • What to send before the scheduled call to increase your show up rate and warm up the lead

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Next Level Business

Complimentary Discovery Call

Oli’s Website

Oli on LinkedIn

The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI in Facebook

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 150: 3 Facebook Funnels to Drive More High-Ticket Leads

Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep221-sales-call-success-with-oli-billson
Tue, 01 Oct 2019 18:25:12 -0500
EP220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency

This week we’re talking about how to build a profitable AND scalable agency.

Ralph is breaking down the 3 steps that have grown Tier 11 by 4,000% in the last 8 years: attracting A-players, using simple software and tools, and creating systems. Listen to this episode of Perpetual Traffic to get the details on how to hire, what tools to use, and how to systemize your agency.

IN THIS EPISODE YOU’LL LEARN:

  • The 4 characteristics Tier 11 looks for in their employees: emotional intelligence, humble when it comes to change, enthusiasm for learning, and marketing IQ
  • The 4 tools that run Tier 11 and how they’re being used daily: Slack, Trello, Tetra (?), Zoom
  • The 3 tips to systemizing your business: Create a checklist of your SOP, have a shared document, and make sure you’re consistently updating
  • How Tier 11 is acquiring new customers: Facebook ads, podcast leads, cold traffic funnel, and referrals

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join The New Rich

Grit: The Power of Passion and Perseverance

The Checklist Manifesto: How to Get Things Right

Oli Bilson’s Website

Slack

Trello

Tettra

Zoom

Digital Agency Expo

Tier 11

Full-Time RV Family

DigitalMarketer Certifications and Master Classes

Episode 150: 3 Facebook Funnels to Drive More High-Ticket Leads

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep220-the-3-step-strategy-to-building-a-multi-million-dollar-virtual-marketing-agency
Tue, 24 Sep 2019 20:28:31 -0500
EP 219: Breaking Down Campaign Budget Optimization with Nehal Kazim

In this episode, we have return guest Nehal Kazim, here to explain how to use Facebook’s CBO feature.

As the CEO of Amplifii, Nehal has hit the ground running to figure out how to use campaign budget optimization before Facebook made it mandatory in September 2019. He talks about how he initially starts a campaign, what scale looks like with CBOs, and the pros of dynamic creatives.

IN THIS EPISODE YOU’LL LEARN:

  • What mistakes Nehal was making in his CBO campaigns and how he found success by testing the number of ad sets
  • Why Nehal uses a $1,000 budget to scale fast when a campaign does well and pause quickly when it doesn’t
  • How to target: Start with open targeting, move to interests with 10M+ and interest with 20M+, then lookalike audiences that are 10% of your highest intent audience
  • How Nehal turns off CBO campaigns and overcomes the effect it has on other ad sets

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

About Campaign Budget Optimization

About Dynamic Creative

Ad Pros

Amplifii

Nehal on LinkedIn

Episode 172: How to Make Chatbots Work for Your Business

Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1)

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep-219-breaking-down-campaign-budget-optimization-with-nehal-kazim
Tue, 17 Sep 2019 18:41:45 -0500
EP218: 5 Facebook Plays Working Best Right Now

Today we’re sharing the 5 Facebook plays working best for Molly right now.

These plays are the strategies she’s using to scale traffic and acquire more leads and customers for her clients. Molly explains which businesses should use each play based on the product they’re selling, who should see each play (cold and/or warm leads), and shows us client examples for each of the 5 plays.

IN THIS EPISODE YOU’LL LEARN:

  • Play #1: Direct To Product Page used on specific avatars that are ready to purchase
  • Play #2: Presell Articles, used for cold traffic to build up the desire for the product
  • Play #3: Direct to Lead Magnet, used to capture lead’s information
  • Play #4: Direct to Free Video Series, to convert cold leads into subscribers
  • Play #5: Dynamic Product Ads, for cold and warm traffic

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Inside Molly’s Paid Traffic Playbook: 5 Facebook ‘Plays’ to Make More Profit

DIY Gift Kits Ad Library

Panda Planner Ad Library

5 Makeup Tips For Older Women

Which Type Of Course Should I Create For My Business? Quiz

Free Swipe File: 147 Facebook Ads From Top 25 Brands

Free 5-Part Facebook Ads Mini-Class

Train My Traffic Person

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep218-5-facebook-plays-working-best-right-now
Tue, 10 Sep 2019 01:12:28 -0500
EP217: 7 Facebook Advertising Stats EVERY Marketer Should Know

In spite of the challenges it faced in 2018, Facebook still remains the 800 pound gorilla of the social media world. With over 7 million advertisers and a combined 3 billion active users, it's where your customers are—and the ideal place to advertise your product or service.

In this episode, Ralph reviews 7 statistics that every Facebook advertiser, or would be advertiser, should know. Whether you're brand new or have been buying Facebook ads for years, you won't want to miss this episode to gain further insight on why the platform is so influential and as a marketer, how you can leverage it to launch, grow or scale your business.

IN THIS EPISODE YOU’LL LEARN:

  • The amount of time people are spending on Facebook, Instagram, Youtube, and Snapchat
  • Why advertisers need to make short form videos with text overlay or upload SRT files
  • The reality of the death of organic reach on Facebook and how much businesses can expect to pay daily to advertise
  • Why all Facebook posts need to be made for mobile first and desktop second

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

53 Incredible Facebook Statistics and Facts

Facebook Active Advertisers 2019

News Use Across Social Media Platforms 2018

WhatsApp ads to appear in app from 2020

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

Episode 75: How Facebook Ads Decided the U.S. Presidential Election

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep217-7-facebook-advertising-stats-every-marketer-should-know
Tue, 03 Sep 2019 18:55:46 -0500
EP216: Your Facebook Advertising Questions Answered, Part 2

This is Part 2 of our Q&A with Ralph and Molly!

In this episode, our hosts, and marketing geniuses, answer your questions via Molly’s Facebook group. Ralph and Molly talk about why you should focus just as much on your objective as your hook and creatives, Instagram’s like-removal test, and how they use campaign budget optimization (CBO).

IN THIS EPISODE YOU’LL LEARN:

  • Why to use catalog sales and conversion objectives at every level of your funnel
  • Ralph & Molly’s take on Instagram’s like-removal test
  • The recommendation of 3–6 ad sets and 2–6 live ads/ad set when using CBO
  • How to use broad targeting on Facebook to find your audience in Australia
  • Ralph & Molly’s meditation, exercise, and supplement routines

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

BOOM! Presell Article

About Campaign Budget Optimization

Omvana Meditation App

HPX Optimized

Marie Forleo

Gabby Bernstein

Tier 11 Open Jobs

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 215: Q&A With Ralph and Molly

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep216-your-facebook-advertising-questions-answered-part-2
Tue, 27 Aug 2019 19:34:16 -0500
EP215: Your Facebook Advertising Questions Answered, Part 1

We’re doing things differently in this episode.

Episode 215 of Perpetual Traffic is AMA-style, dedicated to YOUR questions. Molly and Ralph fill you in on the upcoming Facebook shift to campaign budget optimization, how to get people to go from blog reader to buyer, and the two objectives you should be testing your campaigns with.

IN THIS EPISODE YOU’LL LEARN:

  • What to know about Facebook’s campaign budget optimization (CBO) and how to prepare for its official launch in February 2020
  • Molly and Ralph’s suggestions to get blog visitors to sign up for a consultation—give away your best content for free, have visitors segment themselves, make it a seamless experience with automation, and use a video sales letter
  • How to test the regular conversion objective versus the value-based conversion objective

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

About Campaign Budget Optimization

About Value Optimization

About Conversion Optimization for Facebook Ads

Train My Traffic Person

Tier 11

Episode 143: Cambridge Analytica: What You Need to Know

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep215-your-facebook-advertising-questions-answered-part-1
Tue, 20 Aug 2019 20:17:02 -0500
EP214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content

What is pre-sell content?

It’s a piece of content your prospects see before you ask them to buy your product. Here’s where most marketers get confused—pre-sell content isn’t a blog post. In this episode, Ralph and Molly explain what pre-sell content is, how to choose your topic, and when to use it.

IN THIS EPISODE YOU’LL LEARN:

  • The differences between pre-sell content and blog posts
  • How to position pre-sell articles to improve your purchase conversion rates
  • Strategizing your pre-sell article to dispel a myth
  • Tier 11’s pre-sell case study and why it’s working so well

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

5 Makeup Tips For Older Women

The Real Reason You’re Losing Muscle Mass As You Age and How To Stop It and Reverse It

Lumen5

Tier 11

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 146: 3 Case Studies to Grow Your Business with Facebook Ads

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep214-how-tier-11-increased-roas-77-and-nearly-doubled-sales-page-conversions-using-pre-sell-engagement-content
Tue, 13 Aug 2019 20:04:03 -0500
EP213: The New Facebook Messaging Landscape with Mikael Yang of ManyChat

In this episode, Molly and Mikael Yang, CEO and Co-Founder of ManyChat, go in-depth on the upcoming messaging landscape. They talk about Facebook’s goal for the future of messaging, hear Mikael’s take on how Facebook can monetize messaging platforms, and answer questions live with Team Traffic.

IN THIS EPISODE YOU’LL LEARN:

  • How ManyChat got started and their strength in making decisions quickly and efficiently
  • ManyChat’s plans for integrating onto more messaging platforms (WhatsApp, SMS, iMessage, etc.)
  • The future of iMessage after its new enrollment with Shopify’s live chat feature
  • The #1 mistake businesses are making around Messenger marketing: Messaging isn’t THE marketing strategy, it’s PART of your marketing strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Oli Billson

Neil Patel

ManyChat

Team Traffic

Messenger Marketing & Chatbot Mastery

Conversations Conference

Mikael on LinkedIn

Episode 94: The Future of Messenger Marketing with ManyChat CEO Mikael Yang

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep213-the-new-facebook-messaging-landscape-with-mikael-yang-of-manychat
Tue, 06 Aug 2019 18:10:49 -0500
EP212: 3 Essential Tactics Every Facebook Marketer Should Know

This week we’re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant experiences, and dynamic ads.

Molly and Ralph give us the inside scoop on the tests they’ve been running to experiment with these different strategies, the ROI’s they’re getting, and their tips and tricks for amplifying ad success for each.

IN THIS EPISODE YOU’LL LEARN:

  • The problem with asset customization and dynamic creatives: they don’t aggregate social proof
  • How to use a pre-sell article as an instant experience by using it on your landing page
  • Why using dynamic product ads with different objectives and large or no audiences are working for cold traffic conversions

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Canva

Customize Your Ad Creative for Placements

Bring Brands and Products to Life with Instant Experience

Reach a Broad Audience with Dynamic Ads for Products

Productsup

Your Complete Guide To Product Catalogs for Facebook Dynamic Ads

Create a Catalog

Catalog Best Practices

DataFeedWatch

Episode 196: Instagram Ads—What You Should Know

Tier 11

Molly on Instagram

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep212-3-essential-tactics-every-facebook-marketer-should-know
Tue, 30 Jul 2019 20:13:33 -0500
EP211: The #1 Reason Why You Can't Scale Your Facebook Ad Campaigns

Did you know the seasons can affect your ad’s success?

For example, summer is a triggering consumer event that can make it seem like your ads aren’t doing as well as they used to, but don’t be fooled. Seasonality can affect the performance of your ad campaigns (especially if your products aren’t pool floats)—but it doesn’t mean your ads are failing.

In this episode, Ralph and Molly explain why you can’t be fearful of these financial dips (and the spikes) and the metric mistake that’s making your ads feel like a failure when they’re actually doing well.

IN THIS EPISODE YOU’LL LEARN:

  • The reason you might be seeing a dip in CTA’s and results across Facebook, Google and Youtube ads right now (and why you don’t need to freak out)
  • Why you shouldn’t turn your ads off if there has only been a decrease in results for less than 7 days
  • Molly and Ralph’s money mindsets and why you need a good relationship with money to find success as a media buyer or entrepreneur
  • Why it’s normal to get a lower ROAS as you scale your campaigns

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

For The Love Of Money Podcast

The Secret

T. Harv Eker

Gabby Bernstein

Ready, Fire, Aim: Zero to $100 Million in No Time Flat

Gross Profit vs. Net Profit

Ads Accelerator | Tier Eleven

Team Traffic

Episode 106: How Much Can You Afford to Pay to Acquire a Customer?

Episode 133: 3 Ways to Scale Your Facebook Traffic (And Our Thoughts on Zuckerberg’s Announcement)

Episode 193: The 5-Step Social Media Strategy with Chris & Nick Harder

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep211-the-1-reason-why-you-cant-scale-your-facebook-ad-campaigns
Tue, 23 Jul 2019 20:02:27 -0500
EP210: Are You Making These Critical Facebook Conversion Tracking Mistakes?

Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev.

Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, explain how to avoid being one of these marketers, the pros and cons of the 2 different types of conversion tracking, and the best practices and common errors.

IN THIS EPISODE YOU’LL LEARN:

  • The 3 jobs of the Facebook pixel: conversion tracking, audience building, and campaign optimization
  • 2 main types of conversion tracking, where to find them, and when and how to start using them: URL-based custom conversions and standard events
  • When Facebook might deduplicate your data: users bookmarking your page, tripwire pages with a mailing list, back clicking to a webpage, and lead thank you pages
  • How to use enhanced standard events to go deeper with audiences and custom conversions

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Facebook Pixel

Use Custom Conversions to Optimize for URL Traffic and Custom Events

Specifications for Facebook Pixel Standard Events

PixelYourSite

Tier 11

Ads Accelerator

The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI in Facebook

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)

Episode 108: How Facebook’s Ad Algorithm Works

Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 197: The NEW Facebook Attribution Tool—All You Need to Know

Deacon on LinkedIn

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Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep210-are-you-making-these-critical-facebook-conversion-tracking-mistakes
Tue, 16 Jul 2019 19:45:28 -0500
EP209: Here's How Rick Barker Launched Taylor Swift's Music Career on Social

We know you’ve heard of Taylor Swift—but you may not have heard of the person who helped her rise to fame: Rick Barker.

Rick is a music industry legend. He’s the former manager of Taylor Swift and now teaches everything he’s learned about digital marketing in his online courses and books. Rick talks to Ralph and Molly about his content marketing secrets, how he’s utilizing paid traffic, and what it was like launching the career of one of the largest pop stars in the world.

IN THIS EPISODE YOU’LL LEARN:

  • How Rick landed the job as Taylor Swift’s manager without any management experience
  • Rick’s strategy of treating each platform (Facebook, Twitter, Instagram, etc.) like its own venue
  • The 3 content strategies to abide by: talk to your audience, show up every day, and create valuable content
  • The right way to ask your warm audience to watch your content and subscribe to your profiles (without asking them to subscribe)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Taylor Swift’s Website

The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice

The Product Launch Workshop | Jeff Walker

The Music Industry Blueprint Podcast

Rick Barker’s Music Business University

Social Media For Music

Rick’s Website

Rick on Twitter

Rick on Facebook

Rick on Instagram

Episode 112: Music Marketing: How to Grow an Artist’s Following & Sell More Concert Tickets

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep209-heres-how-rick-barker-launched-taylor-swifts-music-career-on-social
Wed, 10 Jul 2019 18:07:09 -0500
EP208: Facebook Advertising: What’s Working Now

This episode is dedicated to what Facebook advertising strategies are working right now (since they are always shifting and changing).

Ralph and Molly give us juicy updates on the new ad features coming to Instagram and Facebook, the ad types and templates working best for them, and how Tier 11 is using a Trello board to test different concepts and hooks.

IN THIS EPISODE YOU’LL LEARN:

  • Instagram’s new update to put ads on their Explore page
  • Reach estimates for custom audiences are coming back in July (!!!)
  • Three types of ads working really well right now: Video ads with text banner at the top, ads with five gold stars at the top of the newsfeed text, Yankee Clipper ads,
  • The 2 ad templates to use: Testimonial and review
  • How Ralph is using his Trello board to change his agency

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Instagram will start putting ads within the Explore page

BOOM! By Cindy Joseph | Ad Library

Facebook Ad Library

The Five Levels of Customer Awareness

Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

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Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep208-facebook-advertising-whats-working-now
Tue, 02 Jul 2019 16:39:50 -0500
EP207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know

This week we’re talking about one of the most important, and difficult, parts of ad campaigns—the copy.

In this episode, expert copywriter Alex Cattoni sits down with Molly to talk about the 6 copy secrets used by top marketers, how to scale your campaigns by adding different angles, and why all marketers need to understand the basics of psychology.

IN THIS EPISODE YOU’LL LEARN:

  • Alex’s copywriting reverse engineering process of defining the features, benefits, pain points, core pain point, and the reason why a consumer hasn’t been able to solve their pain point(s) in the past
  • The 4 emotions to use in your ad copy: nostalgia, history, pride of knowledge, and schadenfreude
  • Why you need to be using visuals and video in your ad creative
  • The importance of brand guidelines and how to use congruence to lower your acquisition cost

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Alex on YouTube

Ad Copywriting Tutorial: How to Write Ad Copy for Google Adwords, Facebook Ads & Display Campaigns

It's Not About the Nail

The 5 Levels of Customer Awareness | Cartoon

Numerologist.com | Facebook

The Cosmo Headline Technique for Content Inspiration by Brian Clark

How to Write Magnetic Headlines by Brian Clark

52 Headline Hacks by John Morrow

Episode 205: The Secret to Hooking the Right Customer

The Tier 11 Copywriting Book List:

Breakthrough Advertising by Eugene Schwartz

Influence: The Psychology of Persuasion by Robert Cialdini

The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams

How to Write a Good Advertisement by Victor Schwab

On Writing Well by William Zinsser

My Life in Advertising and Scientific Advertising Claude C. Hopkins

Tested Advertising Methods (fourth edition) by John Caples

The Adweek Copywriting Handbook by Joe Sugarman

https://kasimaslam.com/ep207-6-scroll-stopping-facebook-ad-copy-secrets-every-advertiser-should-know
Tue, 25 Jun 2019 20:06:42 -0500
EP206: How to Leverage the 5 Levels of Awareness on Google

How do we grow brand awareness? By meeting your audience in the right place, at the right time.

Learn to do just that with Mike Rhodes, Founder and CEO of Web Savvy, as he teaches you how to approach customers based on how well they know your brand. Molly and Mike discuss how to segment your audience, what search terms your website needs to rank for, and which of Google’s features to use for specific campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • The 5 levels of awareness on Google and how to use them to reach your customers
  • How to combine your brand competitor and non-brand search campaigns
  • How to bid on competitors without lowering your quality score and the 2 questions to ask before bidding
  • Mike’s #1 recommendation for marketers looking to reach their cold traffic

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Breakthrough Advertising

Adbeat

Episode 194: The Google Ad Profit Curve with Mike Rhodes, Live from T&C 2019

Episode 202: Merging the Worlds of Facebook, Google, and Amazon Advertising

Episode 205: The Secret to Hooking the Right Customer

Web Savvy

Mike on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

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Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep206-how-to-leverage-the-5-levels-of-awareness-on-google
Tue, 18 Jun 2019 20:03:51 -0500
EP205: The Secret to Hooking the Right Customer

This week we’re talking about something in advertising that gets glossed over too often and isn’t focused on enough. Creating the right hook for the right audience.

One of the most important—yet forgotten—elements of a Facebook ad is the hook. In this episode, Ralph and Molly talk about how to create a hook and why it all starts with the customer avatar. They’ll walk us through their case studies, explain their strategies for deep diving into avatars, and go over the importance of testimonials.

IN THIS EPISODE YOU’LL LEARN:

  • An example of creating a hook for different yoga enthusiast avatars
  • Why market-centric businesses and product-centric businesses can’t have the same type of hook
  • How to research your avatar and use Facebook to find their interests
  • The hooks Molly is using for her client selling planners
  • How long you should be doing customer avatar research and why it’s the bread and butter of marketing
  • Two places to find hook ideas: previously successful Facebook ads and Facebook page posts
  • The 3 primary hooks Molly uses: average day, emotion, and logic

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Breakthrough Advertising by Eugene M. Schwartz

Customer Avatar Worksheet

The Modern Publisher’s Customer Persona Canvas

The Before & After Grid: 20 Minutes To Boost Your Sales & Marketing Copy

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

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Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep205-the-secret-to-hooking-the-right-customer
Tue, 11 Jun 2019 17:09:28 -0500
EP204: How to Use Marketing Bots in Your Business, with Mary Kathryn Johnson of Messenger Funnels

Are you still confused on how to use bots to get conversions? Don’t worry. This week’s episode will help clear some things up.

In this episode, Molly interviews CEO and Founder of Messenger Funnels Mary Kathryn Johnson. They talk about the common pain points marketers have with bots, why you can’t approach bots like you do email marketing, and how to turn ordinary marketing into extraordinary conversations.

IN THIS EPISODE YOU’LL LEARN:

  • Why Mary sees less interest in bots in 2019 than there was a few years ago
  • What expectations to set for your bots, and what 2 metrics to analyze—conversions to sales page and sales
  • The differences between writing copy for bots vs. for social media campaigns, landing pages, etc. and why you can’t talk about your product
  • Mary’s bot copywriting formula—talking about your avatar (not your product), and breaking down an email into 1 sentence, and then into 1 word
  • How to take that 1 word and create a back-and-forth conversation between bot and prospect
  • The future of bots and the open-app companies developing chatbots outside of platforms

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Smart Passive Income | Pat Flynn

Marketing Rebellion: The Most Human Company Wins

This Is Marketing: You Can't Be Seen Until You Learn to See

Messenger Funnels

Mary on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

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Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep204-how-to-use-marketing-bots-in-your-business-with-mary-kathryn-johnson-of-messenger-funnels
Tue, 04 Jun 2019 17:47:45 -0500
EP203: 2 Facebook Ad Critiques with Ralph Burns

This week, Ralph flips the switch and instead of telling us how to make great Facebook ads, he critiques 2 Facebook ads for us.

In this episode, he’ll go in-depth on his 2 favorite Facebook ads, their video scripts, and the copy behind them. Ralph will explain what’s so great about them and how you can make similar ads to increase your brand awareness and conversions.

IN THIS EPISODE YOU’LL LEARN:

  • How to see the library of a business’s Facebook ads: Go to their profile → Click Page Transparency on the right-hand side → See More
  • The video formula Dr. Squatch is using in their Facebook video ads
  • Ralph’s preference of putting 3–5 benefits into each Facebook video
  • Why Ralph loves the Facebook video ad by Ministry of Supply
  • The #1 critique Ralph has for the Dr. Squatch and Ministry of Supply marketing team

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Dr. Squatch on Facebook

Dr. Squatch Ad Library

Ministry of Supply on Facebook

Ministry of Supply Ad Library

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

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Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep203-2-facebook-ad-critiques-with-ralph-burns
Tue, 28 May 2019 17:34:04 -0500
EP202: Merging the Worlds of Facebook, Google, and Amazon Advertising

Two marketing worlds collide as Ralph talks with returning guest Brett Curry, CEO of OMG Commerce, about marketing on the top ad platforms, like Facebook, Instagram, Youtube, Google, and Amazon.

Based off a shared client, Ralph and Brett have realized just how well Facebook and Instagram ads work with Youtube and Google ads. Ralph has seen a 10x (PLUS!) increase in ad spend and Brett has increased his Google spend to 3x. Their client is seeing a serious ROAS, and in this episode, they’re going to show us how to get the same results.

IN THIS EPISODE YOU’LL LEARN:

  • What attribution to strive for when using Google, Youtube, Facebook, and Instagram campaigns together
  • Why you should use top-level ad platforms (Facebook, Instagram, Youtube) for consumers that aren’t aware of the problem your product solves
  • Why to use an in-market audience, a custom intent audience, an affinity audience, demographic targeting, and contextual targeting—and when to use all of them
  • The 3 questions Brett asks when creating campaigns—what’s the nature of the product, what’s the budget, and what assets do we have access to?
  • How Brett approaches cold traffic vs. his retargeted audience
  • The foundation of a great cold traffic video campaign—90 to 180 second length, a hook in the first 5 seconds, fast-paced, benefit oriented, testimonials, and a strong call to action
  • Who you can and can’t retarget on Google depending on how long they’ve viewed a video—the billable point for different video lengths
  • What to know about advertising on Amazon and why marketers are calling it a “Marketer’s Dream”

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Ultimate Guide to Google Shopping

eCommerce Evolution on iTunes

OMG Commerce

Tier Eleven

Brett on LinkedIn

Brett on Twitter

Episode 147: The 4 Pillars of Advertising on Google

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

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Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep202-merging-the-worlds-of-facebook-google-and-amazon-advertising
Tue, 21 May 2019 17:50:11 -0500
EP201: The Secret To Going Viral with Jay Shetty

In just 18 months, Jay Shetty has accumulated 3 billion Facebook views. How, you ask? Well, in this episode, we’re giving you the wisdom Jay Shetty shared with the Traffic & Conversion Summit 2019 attendees about making content go viral.

Jay explains how he hacks the Facebook algorithm, how he shifted from an unconscious competent marketer to a conscious competent one, and how he monetizes all of his traffic.

IN THIS EPISODE YOU’LL LEARN:

  • The 5 elements making content go viral and why all content needs to use at least 1 of them
  • Jay’s viral strategy of going live before posting a new video, replying to comments for 1 hour after posting, and resharing the post 1 week later
  • 8 rapid-fire questions that will tell you how to make video content in 2019—how long videos should be for each platform, what percentage of b-roll to use, the best upload days and times, etc.
  • Jay’s schedule of creating all of his content within 9 days of each month and spending the rest of his time in business development

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

On Purpose with Jay Shetty

Jay’s Website

Jay on YouTube

Jay on Twitter

Jay on Facebook

Jay on Instagram

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep201-the-secret-to-going-viral-with-jay-shetty
Tue, 14 May 2019 20:56:48 -0500
EP200: Are You Still Running Your Facebook Ads Like it’s 2015? 4 Essential Tips to Get You on Track

Anyone struggling with Facebook advertising right now is probably running their ads like it’s still 2015.

What worked in Facebook advertising when we published Episode 1 of the Perpetual Traffic Podcast four years ago isn’t what works today as we publish Episode 200. In this episode, we focus on getting you back on track and up-to-date with the latest changes and features inside the Facebook ad platform.

IN THIS EPISODE YOU’LL LEARN:

  • The Facebook changes—after July 2015—that have continued to get the best results
  • Why The Michigan Method™ doesn’t work as well as it did in 2016
  • The reason why simplification of audiences is essential to Facebook ad success in 2019
  • Why the ideal audience size has changed from 400,000–1MM and now 4–40MM
  • How separation of placement is triggering “The Breakdown Effect” in your ad campaigns
  • The big differences in retargeting audiences today versus 2015 and how engagement audiences are the key

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Measure Results In Ads Manager | The Breakdown Effect

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 198: 5 Facebook Updates You MUST Know Right Now

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep200-are-you-still-running-your-facebook-ads-like-its-2015-4-essential-tips-to-get-you-on-track
Tue, 07 May 2019 18:40:49 -0500
EP199: The School of Bots w/ Natasha Takahashi

Are you still trying to figure out how people are getting conversions with Chatbots on Facebook Messenger? If you are, this episode is for you.

Molly and Natasha Takahashi, Chief Marketing Officer and Co-Founder of School of Bots, dive deep into what’s happening with Chatbots right now and what businesses need to know when using Messenger as their campaign platform. They also talk about Natasha’s experience starting her business and the opportunities that digital marketing has given Generation Y to achieve early career success.

IN THIS EPISODE YOU’LL LEARN:

  • Why Natasha dropped out of college to build her own business at 18
  • The new policies in the Chatbot space—24+1 Policy, subscription messaging application, and the removal of Messenger codes from the Messenger App
  • Why businesses should apply for subscription messaging as soon as possible and why to categorize your business as “News” on Facebook when applying
  • How split testing the position of the “Yes or No” button raised the yes answer on Natasha’s client’s campaign by 40%
  • How Natasha explains Chatbots and Messenger to her clients and sets the expectations of their Messenger strategy based off of their previous highest performing funnel

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Platform Policy Overview - Messenger Platform

School of Bots

The Messenger Marketing Crash Course

Dear Parents, I’m Dropping Out Of College

Natasha on LinkedIn

How to Leverage Facebook Messenger Marketing in Your Ad Campaigns

Episode 170: Drive More Conversions from Facebook Messenger Using “The FSMC Formula”

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep199-the-school-of-bots-w-natasha-takahashi
Tue, 30 Apr 2019 18:44:04 -0500
EP198: 5 Facebook Updates You MUST Know Right Now

Almost all Facebook advertisers are making this one big mistake: too many campaigns, too many ad sets and too many ads. But don’t worry, our hosts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month.

Ralph and Molly explain two of "the Power 5" taken from a study Facebook did with its largest direct response advertisers. They also explain the customer satisfaction score, the 3 new metrics that are replacing relevance score by April 30th, how many ads a marketer should be running at one time, and how to use the Facebook split testing tool.

IN THIS EPISODE YOU’LL LEARN:

  • “The Power5”—the 5 Facebook strategies that marketing disruptors are using to scale their ad campaigns
  • Why optimizing ads for placement changes how ads perform and what dimensions to use to optimize for best placement performance
  • How to use ad relevance diagnostics to improve ad performance
  • How to improve customer feedback to avoid spending more on ads than you need to

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

May 2019 Traffic Boot Camp (Denver, CO)

DMDU Connect 2019

Facebook News

The Facebook Power5

Facebook Business: Build To Break

Facebook Business: How Disruptor Brands Find Growth

Facebook Split Testing & Test and Learn

Relevance Score for Facebook Ads

Customer Feedback on Facebook Ads

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 146: 3 Case Studies to Grow Your Business with Facebook Ads

Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1)

Episode 184: Using Facebook’s Campaign Budget Optimization Tool to Increase Social Proof (Part 2)

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at

https://kasimaslam.com/ep198-5-facebook-updates-you-must-know-right-now
Tue, 23 Apr 2019 16:00:00 -0500
EP197: The NEW Facebook Attribution Tool: All You Need to Know

Andrew Tweito is back! And he's excited to talk about the brand new Facebook Attribution tool. In this live episode with Molly, you'll discover exactly how this powerful new tool can help you to achieve the best possible outcomes for your ads on Facebook, Instagram, The Audience Network and Messenger.

In this episode you'll discover:

• The 'Google Analytics' of Facebook - a new tools that tells about your audience and assigning credit to certain traffic sources!

• Why you should use standard events instead of URL based custom conversions and how to avoid double counting your conversions - refresh pages - 30-50% reduction

• Which ad platforms are being tracked and why Twitter and LinkedIn aren't playing right now (hint: Google Ads Search, Google Ads Display, Bing Ads and Facebook are all in there)

• Which "positional attribution model" you should use

• Why people-based measurement when doing reporting is so critical!

• How to do cohort reporting on lookback data for all your ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Drew on LinkedIn

FunnelBoom

Facebook Analytics

Tier11.com/Jobs

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)

Episode 108: How Facebook’s Ad Algorithm Works

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep197-the-new-facebook-attribution-tool-all-you-need-to-know
Tue, 16 Apr 2019 19:02:09 -0500
EP196: Instagram Ads—What You Should Know

This week’s topic is Instagram advertising—should you be advertising on Facebook and Instagram?

Ralph and Molly give you a breakdown for advertising on Instagram and talk about why advertising on both platforms is so important in today’s marketing world. They also give us all access to screenshots of the backend of some of Ralph’s client accounts, which can be found in the slides linked below.

IN THIS EPISODE YOU’LL LEARN:
  • What "The Breakdown Effect" is and why it so greatly affects your ads
  • There are 500 million daily active users on Instagram with an average of 50 minutes spent on the app per day, per user
  • How to best leverage Instagram by using videos and optimizing for the “Swipe up” action
  • Why you shouldn’t turn ads off of either platform despite their performance—there’s a beer metaphor that will explain everything (thanks Mike Rhodes!)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Breakdown Effect Check Out on Instagram | Instagram Info Center

Facebook's Ad Guide Tier Eleven DigitalMarketer Lab Elite

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

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Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep196-instagram-adswhat-you-should-know
Tue, 09 Apr 2019 21:41:27 -0500
EP195: How to Use Facebook Ads to Grow Your Local Business

While you may see mostly ecommerce or national brands in your newsfeed, Facebook ads can be just as effective for local businesses if you use them right.

Molly Pittman is joined by Allie Bloyd, the marketer for a local home renovation company in Louisville, Kentucky. Allie is making 7-figures annually from $5,000–$7,000 in ad spend on Facebook. In this episode, she explains her audience targets, the copy she uses, and how she’s using Messenger campaigns to fill live events.

IN THIS EPISODE YOU’LL LEARN:

  • The content Allie is using to target cold leads—value-driven, free or opt-in content based around initial home improvement FAQ’s
  • When to place your “Schedule An Appointment” campaign in your retargeting strategy
  • How she divides her ad spend among audiences—60% cold, 30% warm, and 10% hot
  • How to use copy to show that your business is local
  • How she’s built her comment-to-Messenger campaigns and the eight days of content subscribers receive

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Allie’s Website

Clipman | Grow Your Ecommerce With Video

Episode 193: The 5-Step Social Media Strategy with Chris & Nick Harder

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

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Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep195-how-to-use-facebook-ads-to-grow-your-local-business
Tue, 02 Apr 2019 18:53:34 -0500
EP194: The Google Ad Profit Curve with Mike Rhodes, Live from T&C 2019

This week is all about Google ads, as Ralph talks to Mike Rhodes, Founder and CEO at WebSavvy, live from the 2019 Traffic & Conversion Summit.

Mike explains his Google Ads Profit Curve and how you can use it to narrow down your cost per acquisition (CPA) and make sure you aren’t spending more money than you’re making. He also gives you his best ecommerce advice for selling more products, and his trick for getting Google to choose you over the competition.

IN THIS EPISODE YOU’LL LEARN:
  • How to use the Profit Curve to find the CPA range that keeps you profitable
  • Real examples of the Profit Curve at work
  • How the Profit Curve helps you test 2x faster than your competitor and gets Google to choose you over them

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Remove.bg: Remove Image Backgrounds WebSavvy Mike on LinkedIn Mike on Twitter

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep194-the-google-ad-profit-curve-with-mike-rhodes-live-from-tc-2019
Tue, 26 Mar 2019 18:16:48 -0500
EP193: The 5-Step Social Media Strategy with Chris & Nick Harder

In this episode, Chris and Nick Harder, the men behind the For The Love of Money Podcast and Masterclass, join Molly Pittman to talk about the Instagram growth strategy that has grown Chris’ profile to 171,000 followers.

Chris, Nick, and Molly talk about how to choose the social media platform best suited for your business, what new entrepreneurs/businesses need to do to stand out on social, and the well kept secret of Instagram brokers.

IN THIS EPISODE YOU’LL LEARN:

  • What to look for when products aren’t selling the way you predicted—are you trying to just make money or are you genuinely trying to provide value?
  • The 5-step process to Chris’ social media strategy, including increasing the authority of your profile and creating content that is shareable, which helps build your audience and grow your following
  • How to get verified on Instagram through a 6 to 9 month strategy of pitching and being featured in large publications

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Chris on Instagram

For The Love Of Money Mastermind

For The Love of Money Podcast

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep193-the-5-step-social-media-strategy-with-chris-nick-harder
Tue, 19 Mar 2019 18:36:44 -0500
EP192: Ryan Deiss Answers Your Toughest Traffic and Conversion Questions Live From T&C

In today’s episode, DigitalMarketer CEO and host of the Traffic & Conversion Summit Ryan Deiss is going to answer your questions.

In this live Q&A, Ryan talks about when to stop advertising and start optimizing the leads you have, why automation should be used to drive re-engagement, the convergence of branding and direct response, and more.

IN THIS EPISODE YOU’LL LEARN:
  • The reason why all the traffic in the world won’t cure a crappy offer
  • How to avoid over automating and when to make sure you change the conversation so you don’t annoy prospects
  • Why content should be used as a strategy to grow your pixelated audience, then sell products to them
  • What to do to start real-time, one-on-one conversations with your audience
  • How to use a $10 product to grow your customer list and then sell more expensive products further down the Customer Value Journey

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tier Eleven War Room Mastermind Traffic and Conversion Summit Customer Value Journey

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep192-ryan-deiss-answers-your-toughest-traffic-and-conversion-questions-live-from-tc
Tue, 12 Mar 2019 18:42:45 -0500
EP191: How Facebook's Ad Delivery System Works: Part 2

Ralph and Molly are back with Part 2! Now that you understand Facebook's ad delivery system, it's time to explain what that means for your ad copy and creatives.

In this episode, we explain the 3 types of ads that currently work best with Facebook’s algorithm. We’ve included downloadable ad examples in the slides below that Molly will use to show how she creates ads that drive engagement and get favored in the algorithm.

IN THIS EPISODE YOU’LL LEARN:
  • Native ads—ads that fit in with the Facebook newsfeed—currently have the highest social proof
  • Molly breaks down the “Offer” Facebook ad strategy she uses to promote a docu-series and how she’s received 10,000+ shares and 22,000+ reactions on the ads
  • Molly talks about the “Conversation” Facebook ad strategy and how it can help you writes ads that create conversations and increase the social proof through user comments on the ad
  • Molly explains the “Tell A Story” strategy that she and Ezra Firestone use and why it has a high share-to-comment ratio

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Team Traffic Facebook Blueprint Facebook’s Ad Policy Facebook's’ Policy on Low Quality or Disruptive Ads Avoid Creating Negative Experiences with Ads on Facebook Pingdom GTMetrix Tiereleven.com/191 Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Episode 190: How Facebook’s Ad Delivery System Works: Part 1

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep191-how-facebooks-ad-delivery-system-works-part-2
Tue, 05 Mar 2019 18:55:38 -0500
EP190: How Facebook's Ad Delivery System Works: Part 1

An understanding of how Facebook's ad delivery system works is essential to mastering the platform.

In this episode, Ralph and Molly explain that Facebook is an auction and surprisingly, the advertiser who is willing to pay the most doesn't always win. Here’s an in-depth explanation of how to win both the Facebook auction and the customer’s attention.

IN THIS EPISODE YOU’LL LEARN:

  • How the Facebook’s Ad Auction works
  • How Facebook uses their Pacing Feature to get you the best results for your ad goals
  • The 3 factors that make up the total value of your Facebook ad—bidding, estimated action rate, and user value

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Blueprint

Facebook’s Ad Policy

Facebook’s Policy on Low Quality or Disruptive Experiences

Avoid Creating Negative Experiences with Ads on Facebook

Pingdom

GTMetrix

tiereleven.com/191

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1)

Episode 184: Using Facebook’s Campaign Budget Optimization Tool to Increase Social Proof (Part 2)

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep190-how-facebooks-ad-delivery-system-works-part-1
Tue, 26 Feb 2019 16:00:00 -0500
EP189: Facebook Ads Over Reporting? Tracking and Data Demystified with Praxis Metrics

If you’re confused by Facebook Ads Insights, don’t worry—you’re not the only one.

Ralph and Molly chat with AJ Yeager and Megan Connell from Praxis Metrics about common issues that businesses have when it comes to data and tracking. We discuss the numbers you need to know in your business to buy media at scale and why Facebook data always seems to "over-report"...or does it?

IN THIS EPISODE YOU’LL LEARN:
  • The core metrics every business owner must know before delving into their metrics
  • How to know when you are ready for a third-party tracking software
  • Why multi-channel attribution may not be your real tracking problem
  • How to run your business successfully without 100% perfect tracking… and why 80% is good enough

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Praxis Metrics Megan on LinkedIn AJ on LinkedIn Episode 106: How Much Can You Afford to Pay to Acquire a Customer?

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep189-facebook-ads-over-reporting-tracking-and-data-demystified-with-praxis-metrics
Tue, 19 Feb 2019 18:13:22 -0500
EP188: James Schramko on How Businesses Can Work Best With Agencies

James Schramko, founder of Super Fast Business, has spent the last decade in the digital marketing space and has bought and sold more businesses than we can count.

His advice has helped our host Ralph 3x his business. In this episode, he shares his wisdom by talking about his transition into agency owner, the best way for businesses to work collaboratively with their agency, and how to create multiple income streams.

IN THIS EPISODE YOU’LL LEARN:

  • James' story from BMW sales associate to business owner making $300,000 per year
  • The pros and cons of owning a marketing agency
  • When you should hire a Facebook ad agency to run your ads and when you should hire an in-house Facebook expert

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Super Fast Business

Silver Circle Business Mentorship

Work Less, Make More

James on LinkedIn

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep188-james-schramko-on-how-businesses-can-work-best-with-agencies
Tue, 12 Feb 2019 19:38:55 -0500
EP187: How to Negotiate the Facebook Policy Minefield in 2019

Facebook’s advertising policies are constantly changing to keep up with the ever-evolving landscape of the social network. It’s important for us as advertisers to stay in the know so that we can follow the rules and stay out of trouble.

In this episode, the hosts cover updates to the ad policy to make sure everyone is up to date. They explain how Facebook defines a low-quality ad on their platform, how your landing page can hurt your ad’s quality, and how to see what ads have a negative user response.

IN THIS EPISODE YOU’LL LEARN:
  • The 3 components of a Facebook Ad that wins the Facebook Ad Auction (Bid x Estimated Action Rate x User Value)
  • Why a user clicking “Hide All Posts From Advertiser” or leaving a negative comment is 100x more powerful than a like
  • The 3 reasons Facebook flags an ad as low quality: exaggerated headlines, withholding information, and engagement bait
  • Where to find out why your ad was disapproved by Facebook

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Policy

Edit Campaigns, Ad Sets, or Ads | Facebook Policy

GTmetrix

Pingdom

Tier 11

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Episode 186: How To Succeed in the Facebook Policy Minefield in 2019

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep187-how-to-negotiate-the-facebook-policy-minefield-in-2019
Tue, 05 Feb 2019 18:53:06 -0500
EP186: How to Win With Facebook Ads in 2019 Live With Ezra Firestone

Facebook advertising changed A LOT in the last 6 months. Listen to find out why these changes occurred and how you can succeed with Facebook advertising in 2019.

In this episode, Ezra Firestone and Molly talk about how to appeal to Facebook’s algorithm by generating a ton of SOCIAL PROOF . They walk us through campaigns they’ve run this year and why they worked. One of Ezra’s campaigns spent $350k in just the first few weeks of the year!

IN THIS EPISODE YOU’LL LEARN:

  • How Molly is generating 50,000 leads in 12 days with a 35 million person audience using only 2 ads per ad set
  • Why Facebook ads set to Reach Optimization are outperforming other optimization options (and why you should be using it)
  • Ezra’s ad campaign that converted 8,700 purchases using no target and conversion objective, lookalike audiences, and interest targeting
  • What a lookalike audience is and how to use one in your ad strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Live Video

Train My Traffic Person

Tier 11

Facebook Ads Policies

Facebook Ad Policy Low Quality or Disruptive Content

Avoid creating negative experiences with your ads

Pingdom

GTmetrics

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep186-how-to-win-with-facebook-ads-in-2019-live-with-ezra-firestone
Tue, 29 Jan 2019 19:56:41 -0500
EP185: How to Grow a Personal Brand on YouTube

Is it too late to start a YouTube channel in 2019? Today’s guest, Sunny Lenarduzzi, is here to assure us that it’s not too late, and there is plenty of opportunity to grow a personal brand and capitalize off of social media.

Sunny uses Molly as her guinea pig to show us how to start a personal brand from the ground up. Sunny shares her YouTube secrets, including how changing a video title helped her client reach 6 million views, the 2 types of calls to action to place in each video, and how to get YouTube to place your video in their algorithm.

IN THIS EPISODE YOU’LL LEARN:

  • How Sunny’s weekly video content strategy organically grew her brand and positioned her as a social media marketing expert with over 3 million views
  • Sunny’s 4-Step YouTube Process—Research, Structure, Optimization, and Distribution
  • The Hot Script Formula of viral YouTube videos—Hook, Outcome, and Testimonial

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Boss YouTube Channel Checklist

Sunny’s Website

Sunny on LinkedIn

Sunny on YouTube

Sunny on Instagram

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep185-how-to-grow-a-personal-brand-on-youtube-
Tue, 22 Jan 2019 19:39:37 -0500
EP184: Using Facebook’s Campaign Budget Optimization Tool to Increase Social Proof (Part 2)

In last week’s episode, Ralph and Molly talked about Facebook’s new campaign budget optimization tool (CBO). But this week they dive in a little deeper to explore how this tool can increase the social proof on your ad sets.

Molly explains how to use ad sets from a previous campaign to increase their engagement and conversions. Ralph then shows us where to find the deceivingly hidden “minimum budget” option and how to use it to find new audiences. Lastly, they explain when NOT to use the CBO option in order to avoid resetting the optimization process.

In This Episode You’ll Learn:

  • How the tool decides which ads to increase the budget for
  • How Molly spread ad sets out amongst various CBO campaigns with a $2,000 daily budget for increased social proof on all ad sets
  • Why using the minimum budget tool can actually increase the engagement on your under-performing ads

Links and Resources Mentioned In This Episode:

Train My Traffic Person Webinar

Episode 71: The Michigan Method: A Strategy For Scaling Ad Campaigns

Episode 182: Top Instagram and Facebook Predictions of 2019

Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster

This Simple Facebook Ad Trick Gets More Leads & Customers In 5-10 Minutes Flat

Facebook's Campaign Budget Optimization Tool

Smart Marketer |Ecommerce Courses by Ezra Firestone

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep184-using-facebooks-campaign-budget-optimization-tool-to-increase-social-proof-part-2
Tue, 15 Jan 2019 19:29:17 -0500
EP183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster

If you have been paying attention to Facebook’s newest campaign options, you may have noticed the campaign budget optimization tool (CBO). This week, Ralph and Molly discuss how you can use it for your own campaign.

Molly walks through a CBO campaign she launched that created 40,000 leads. They talk about her strategy, her ad spend, and how she was able to scale the campaign faster with CBO than she had been able to previously without the feature, and how all of this can help you grow your own campaign.

IN THIS EPISODE YOU’LL LEARN:

  • What the CBO tool is and how using it will help grow your campaigns and business
  • How CBO created 40,000 leads for Molly’s 27 ad set campaign with a $1,000 daily budget
  • Why CBO should be used on ads that have been tested on Facebook before

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

About Campaign Budget Optimization

Create a split test in Ads Manager

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 173: 10 Facebook Best Practices to Optimize Your Auction Strategy

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep183-how-facebooks-new-campaign-budget-optimization-tool-can-get-you-leads-faster
Tue, 08 Jan 2019 18:42:16 -0500
EP182: Top Facebook and Instagram Predictions for 2019

We’ve spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what’s on the horizon for Facebook and Instagram marketing in 2019

Hosts Ralph and Molly break down their top predictions for the future of advertising on Facebook and Instagram. Molly predicts that 2019 will be the year that marketers are able to take 2–3 steps forward with their strategies, and Ralph explains why it’s crucial to take those steps on Instagram.

IN THIS EPISODE YOU’LL LEARN:

  • Why the future of Facebook advertising is in creating the best and most seamless user experience (and how Messenger and high-performing websites will help you with that)
  • The reason Facebook is looking to spread out its advertisements and is using Instagram to diversify their newsfeeds
  • Molly’s predictions for Facebook advertising in 2019
  • Ralph’s predictions for Instagram advertising in 2019

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Most Important Social Media Trends to Remember in 2019

Fathersonsworkout on Instagram

24+ Instagram Statistics That Matter to Marketers in 2019

Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season

Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep182-top-facebook-and-instagram-predictions-for-2019
Tue, 01 Jan 2019 21:14:36 -0500
EP181: Best of Perpetual Traffic 2018

This week, we dove into the archives of Perpetual Traffic to find some of the best moments of 2018. There are clips from our 6 favorite episodes of this year, with links out to the originals. These episodes can help you hone your paid traffic strategy and prepare for the new year.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps

Episode 166: Why Facebook Traffic is NOT Your Problem

Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 143: Cambridge Analytica: What You Need to Know

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep181-best-of-perpetual-traffic-2018
Tue, 25 Dec 2018 17:00:00 -0500
EP180: Looking Back at Facebook Paid Traffic in 2018

The Perpetual Traffic team shares their biggest takeaways from 2018. From the slew of new changes that Facebook made to how you can keep your ROI up, this one is packed full of great reminders to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2019!

IN THIS EPISODE YOU’LL LEARN:

  • How Cambridge Analytica has changed Facebook and its algorithm, and how you can change your paid traffic strategy to get back that ROI
  • Why positivity and user experience should be central to your new year
  • How to shape your ads’ messages to be accepted by Facebook

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 143: Cambridge Analytica: What You Need to Know

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep180-looking-back-at-facebook-paid-traffic-in-2018
Tue, 18 Dec 2018 19:09:15 -0500
EP179: Beyond the Click: Using “The FSMC Formula” to Prevent Follow-up Failure

Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent this “follow-up failure.”

He also teaches you how to create a campaign and how to score leads so you can focus on users with the highest chance of conversion.

In This Episode You’ll Learn:

  • How the FSMC Formula will help you even after you get your leads
  • What “follow-up failure” looks like and why you want to prevent it in your business
  • An example of the FSMC formula in the wild that will help you shape your own campaign
  • How to create contingencies around asking “if they do X, then we do Y,” and “if they don’t do X, then we do Z”
  • How to differentiate great leads from poor leads using a lead scoring strategy

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep179-beyond-the-click-using-the-fsmc-formula-to-prevent-follow-up-failure
Tue, 11 Dec 2018 18:47:26 -0500
EP178: How Michael Stelzner Grew Social Media Examiner WITHOUT Paid Traffic

Is it possible to run a successful marketing blog without paying for traffic? Mike Stelzner sure thinks so. And he’s got the numbers to back him up.

Mike shows the hosts how he made $1.4 million in his first year of starting his blog, Social Media Examiner, through only organic traffic. He explains his editorial calendar, email newsletter schedule and his social media strategies. He also dives into the current state of social media and how to utilize the platforms for video content.

IN THIS EPISODE YOU’LL LEARN:

  • How to turn readers into customers without paid traffic
  • Mike’s formula for success: Great Content + Great People - Marketing Messages = Growth
  • Social Media Examiner’s original email newsletter schedule, the current schedule used and how long new subscribers are omitted from marketing messages
  • How you can strategize for SEO without an internal or external SEO expert
  • Why asking your customers what they want to learn about versus assuming what they want to know will help boost your readership

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep178-how-michael-stelzner-grew-social-media-examiner-without-paid-traffic
Tue, 04 Dec 2018 21:35:50 -0500
EP177: How a Local Contracting Business used Facebook Ads to Earn $1.9 million in Sales in 12 Months

Here at Perpetual Traffic, we know that Facebook advertisements can really help skyrocket a business into success. But this week, you’ll find out just how they can turn a local business into a seven-figure company.

Cory Philip, Co-Founder of Gulf Coast Aluminum, has harnessed the power of Facebook advertising to bring in $1.9 million in sales in the last 12 months, with an ad spend of just $29,000, for his Florida-based company.

Cory explains why he allocates more of his ad budget to Facebook than Google AdWords. He then walks us through his advertisement objectives, retargeting strategy, lead capture, and drip sequence.

IN THIS EPISODE YOU’LL LEARN:

  • Why curating ads to promote engagement over conversions may help boost your ROI
  • How Facebook’s demographic change tripled the size of Cory’s audience, decreased his cost per lead, and increased the volume of leads
  • How he uses the video view objective to create an audience based off of the percentage of video viewed, and the ads he then runs to capture leads
  • Tips to avoid spending time and/or money on customers that aren’t ready to convert

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep177-how-a-local-contracting-business-used-facebook-ads-to-earn-1-9-million-in-sales-in-12-months
Tue, 27 Nov 2018 19:30:24 -0500
EP176: Using Chatbots (and Other Emerging Tech) to Broaden Your Marketing Reach

Arri Bagah is a 22-year-old chatbot legend. In this episode, Arri explains the 4-step process of creating a chatbot and the options to choose from when deciding its purpose in the Customer Value Journey.

Arri’s chatbot agency, ROAS, works with multimillion-dollar companies including Guess, Poo-Pourri, and Beard Club. He explains how he got his start, as well as some up-and-coming technologies like voice and augmented reality (AR) that can help broaden your conversational marketing reach.

IN THIS EPISODE YOU’LL LEARN:

  • Ari’s strategy for landing big name clients, even if you are a young company
  • How emerging technology with voice searches is going to change how people are reaching your sites
  • How to use augmented reality to enhance the customer experience, specifically for companies selling physical products
  • Why Messenger isn’t always the answer to a better ROI and how you should use it to direct customers down the conversion path

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep176-using-chatbots-and-other-emerging-tech-to-broaden-your-marketing-reach
Tue, 20 Nov 2018 19:34:12 -0500
EP175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business

Looking to increase the average order value for your ecommerce business? Who isn’t, amirite?

As this week’s guest explains, adding the following options can drastically increase the average order from your consumers: quantity, priority processing, or an order bum.

Repeat guest Tanner Larsson, Founder of Build Grow Scale & Ecom Insider, explains first how to price your ecommerce products, and then how to get customers to pay more at checkout. Finally, he walks us through the 3 pre-purchase average order values and shows us how to combine them to maximize your profits.

IN THIS EPISODE YOU’LL LEARN:

  • The Rule of Three and how to use it to price any ecommerce product
  • How to package quantity options and where to place the option on the checkout page
  • What priority processing is versus faster shipping, and how to use it as the final upsell at checkout

How to choose an order bump depending on your product and how to combine order bumps with quantity options and/or priority processing

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep175-3-ways-to-increase-the-average-order-value-for-your-ecommerce-business
Tue, 13 Nov 2018 22:17:17 -0500
EP174: New Facebook Ad Structures to Implement Before the Holiday Season

If you are selling anything, but especially if you run an ecommerce business, you have already started ramping up for the holiday season. And that doesn’t mean putting up tinsel or mistletoe. It means ramping up your ad game and honing your landing pages.

Repeat guest, Ezra Firestone, returns to talk about some new shifts in online advertising and how you can take advantage of them this holiday season. He and the experts discuss new Facebook ad structures and trends, what’s working for Ezra right now, and where he thinks the ecommerce sales cycle is going from here.

IN THIS EPISODE YOU’LL LEARN:

  • Why people might soon be buying directly in social media platforms and how to get ahead of this change to grow your mobile sales
  • The best way to start experimenting with paid ads on Facebook BEFORE you get started in Ads Manager
  • What ad styles are performing best as instant experience ads that you should try
  • What big business are doing with their creatives that you should do too to help grow awareness
  • The best time to set your ads live to get in on peak holiday shopping

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep174-new-facebook-ad-structures-to-implement-before-the-holiday-season
Tue, 06 Nov 2018 19:58:25 -0500
EP173: 10 Facebook Best Practices to Optimize Your Auction Strategy

Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy.

They walk you through each practice and explain Facebook’s strategy to increase your return of investment, give real world examples of clients we are currently working with, and explain how they are using these strategies in their campaigns today.

Ralph and Molly also share how the Facebook campaign algorithm works and what agencies can do to increase the success of their campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • Why your ROI will decrease after increasing your Facebook’s campaign’s budget
  • How to optimize your Facebook auction strategy to be as close to the business goal as possible
  • Why you shouldn’t rely on Facebook’s audience suggestions and what size to choose instead to boost your conversions
  • The importance of looking at surface impressions and conversions and how to use that information to increase your ROI

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep173-10-facebook-best-practices-to-optimize-your-auction-strategy
Tue, 30 Oct 2018 19:20:29 -0500
EP172: How to Make Chatbots Work for Your Business

How can you start using chatbots in your marketing strategy to increase conversions, today?

Nehal Kazim is the CEO of Ad Pros Marketing and an expert in Facebook marketing. He’s figured out how to use ManyChat for Facebook Messenger to increase conversions—and he shares how you can apply these tactics to your business.

Nehal walks us through the 4 steps of a successful Messenger Bot Campaign. He explains the ManyChat growth tools to use for specific products, how to use chat to drive cold traffic, and triggers to use to increase your discovery.

IN THIS EPISODE YOU’LL LEARN:

  • The most undervalued part of Chatbot Campaigns and how to use it to increase sales
  • The 4 steps of a Chatbot Campaign plan and the strategies you can use to convert prospects into customers inside of the chat
  • The comment-to-messenger tactics that Facebook will reward you for, and ones that it will punish you for
  • Why focusing on just 1 sequence within your chat will help launch your campaign

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep172-how-to-make-chatbots-work-for-your-business-
Tue, 23 Oct 2018 18:51:47 -0500
EP171: How Spending $5 a Day on Facebook Ads Boosted Brick-and-Mortar Sales

Do online Facebook ads translate into in-person, brick-and-mortar sales?

Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar and ecommerce businesses, some for just a few dollars of ad spend a day.

In this special episode, also recorded from the 2018 Conversations Conference, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live and converting, for over a year.

IN THIS EPISODE YOU’LL LEARN:

  • How just $5 a day on Facebook can help increase your sales of physical and ecommerce products
  • The ideal grace period to give customers to redeem their coupons to get the best ROI
  • Mackensie’s strategy for landing new clients that you can use no matter your business or industry

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep171-how-spending-5-a-day-on-facebook-ads-boosted-brick-and-mortar-sales
Tue, 16 Oct 2018 18:55:08 -0500
EP170: Drive More Conversions from Facebook Messenger Using “The FSMC Formula”

Today’s episode was recorded live from the 2018 Conversations Conference, hosted by ManyChat.

We’re talking with return guest, Oli Billson. Oli previously talked to us about his phone funnel framework several episodes ago. And in this episode, he explains his “FSMC formula” and gives us real campaign examples of how he uses this formula to generate conversions.

Learn how Oli uses Facebook Messenger to drive qualified leads into sales appointments, how to create milestones within your campaign, and when to use contingencies to increase the success of your ad.

IN THIS EPISODE YOU’LL LEARN:

  • Oli’s 3 P’s that ensure your marketing is successful
  • The FSMC Formula Oli uses for each of his advertising campaigns that’s helped keep his customers on track
  • How to retarget consumers who didn’t follow through on campaign milestones
  • How to integrate FSMC into Facebook Messenger so you can streamline your conversions

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep170-drive-more-conversions-from-facebook-messenger-using-the-fsmc-formula-
Tue, 09 Oct 2018 18:47:30 -0500
EP169: What ALL Retailers Need to Know About Advertising

While there are definitely some big differences between brick-and-mortar and online stores, there are also some things that BOTH should be doing, especially when it comes to advertising…

This week, Perpetual Traffic hit the road and traveled all the way to Las Vegas, Nevada to the Shop.org E-Commerce Conference. Adam Killam, VP of Business Development at Tier 11, joined Ralph Burns to record live at the event and discuss all things retail.

These experts talk about some untapped ad platforms, like Snapchat, and why you should be using them. With millions of users, many of whom don’t use other platforms like Facebook, Snapchat can give advertisers the opportunity to target new individuals.

They also explain examples of unique online customer experiences, strategies to avoid cart abandonment, and how to increase conversions once users have interacted with an ad.

IN THIS EPISODE YOU’LL LEARN:

  • What omni-channel marketing is and how companies are using it to increase conversions
  • How to bring online customer experiences offline to business establishments
  • Why focusing on the back-end customer experience is equally as important as driving traffic
  • How to decrease cart abandonment rates
  • How to monetize and make use of the traffic you’re driving to a webpage

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep169-what-all-retailers-need-to-know-about-advertising
Tue, 02 Oct 2018 19:29:21 -0500
EP168: Choosing the Right Facebook Campaign Objective for You (Part 2)

Choosing the right objective is an essential lever in your campaign strategy. The right objective can achieve a 20%, or more, ad conversion rate, while the wrong one can put you below 10%.

If you listened to last week’s episode, but still have questions about some of the other campaign objectives, you’re in luck! (And if you haven’t listened to last week’s episode, click here.)

In this concluding episode, we talk about the remaining objectives: video views, lead generation, messages, conversion, catalog sales, and store visits. The experts give you real campaign examples they’ve used for each objective and tell you how to know which objective is right for you.

IN THIS EPISODE YOU’LL LEARN:

  • Which objective to use to increase product awareness
  • The different objective needs for larger and smaller businesses
  • What conversion rate you should shoot for when using lead generation
  • 2 ways to use the Messenger objective

Mentioned in this episode:

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https://kasimaslam.com/ep168-choosing-the-right-facebook-campaign-objective-for-you-part-2
Tue, 25 Sep 2018 19:32:04 -0500
EP167: Choosing the Right Facebook Campaign Objective for You

It might seem like a simple factor of your campaign settings, but Facebook Campaign Objectives can have a big impact in achieving your goals for your ads. So, if your campaign is struggling, you might want to look at your objective settings.

In this week’s episode, the experts talk about a few of the 11 objective options and how to use them to your advantage. They give you real campaign examples of how they’ve used some of the objectives to drive website traffic, increase sales, and successfully retarget.

And tune in next week where they continue the conversation about the remaining objectives.

IN THIS EPISODE YOU’LL LEARN:

  • Get Facebook to do the heavy lifting for you by picking the right objective
  • The cheapest objective option for building brand awareness (and why you should be focusing on that)
  • The right campaigns to use impressions as your objective
  • What objective options you should be using for most of your campaigns

Mentioned in this episode:

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https://kasimaslam.com/ep167-choosing-the-right-facebook-campaign-objective-for-you
Tue, 18 Sep 2018 18:43:46 -0500
EP166: Why Facebook Traffic is NOT Your Problem

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.

Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.

IN THIS EPISODE YOU’LL LEARN:

  • Don’t try to extract your profit from your initial sale (and what to do instead)
  • The 3 ways to grow your business, and the 2 you should be giving more attention to

  • How to increase your revenue by selling to your existing customer base
  • Tactics to optimize your Shopify store to keep your customers coming back and staying longer

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep166-why-facebook-traffic-is-not-your-problem
Tue, 11 Sep 2018 17:26:05 -0500
EP 165: How One Woman Rocketed Her Swimwear Company’s Annual Revenue from $150,000 to Nearly $2 Million in 2 Years

Roxelle Cho was born an entrepreneur.

She has been selling since she was a kid, peddling snacks from her backpack during school. But her creativity and knack for sales thrived when she turned to Facebook ads to help her struggling swimwear store, Fused Hawaii.

This week, paid traffic expert Molly Pittman and guest co-host Jeanna Pool—from Clientsinbulk.com—take on Roxelle’s case study. They look at more than just the numbers, impressive as they are, and get to the bottom of what made Fused Hawaii so successful—and how you can apply the same strategies to your Facebook ads, no matter your industry.

Molly and her guests also talk about the importance and benefits of surrounding themselves with other powerful businesswomen to learn from.

IN THIS EPISODE YOU’LL LEARN:

  • The Facebook ads strategy that changed the game for a small, struggling business and generated nearly $2MM in revenue

  • Why the Michigan Method from Episode 71 might not be right for you (and what to focus on instead to scale your Facebook campaigns)
  • How starting a conversation and selling a message (as well as a product) will set you apart and generate more loyal customers

Mentioned in this episode:

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https://kasimaslam.com/ep-165-how-one-woman-rocketed-her-swimwear-companys-annual-revenue-from-150-000-to-nearly-2-million-in-2-years
Tue, 04 Sep 2018 19:07:45 -0500
EP164: 7 New Facebook Ad Updates (That Actually Matter for Your Business)

Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in!

Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business.

If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this episode.

IN THIS EPISODE YOU’LL LEARN:

  • Why using both video and still image ads might be the perfect recipe to up your conversions

  • 4 tips to ramp up your ads to make them "thumb stopping"
  • Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign
  • How to use these updates to protect the privacy of you and of your customers

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep164-7-new-facebook-ad-updates-that-actually-matter-for-your-business
Tue, 28 Aug 2018 19:00:06 -0500
EP163: A Day in the Life of a Media Buyer

Have you ever wondered what a paid traffic expert does all day? How does a media buyer create campaigns that drive leads and generate sales?

This week, tune in to hear a segment of a private online training done by our co-host and paid traffic specialist, Molly Pittman. She takes you through what she does every day, and then she shows you how these paid ad strategies are scalable to anyone (even if you aren’t spending millions of dollars on ads).

From how she approaches creating brand new campaigns to what to do when an ad is underperforming, Molly explains it all. Plus, listen closely to get a promo code for the upcoming Shop.com Conference.

IN THIS EPISODE YOU’LL LEARN:

  • How she went from a bartender in Kentucky to a paid traffic expert in just 6 years (and what it takes for YOU to become a master in paid traffic just as quickly)

  • “The Green- Yellow-Red System”: A way to rank your ad data that will help you turn off underperformers and scale up your budgets
  • Why research is the most important part of your campaign

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep163-a-day-in-the-life-of-a-media-buyer
Tue, 21 Aug 2018 18:57:37 -0500
EP162: 4 MORE Ways to Drop Your Facebook Ad’s Cost Per Acquisition

Maybe you’ve listened to the last few episodes of Perpetual Traffic and followed all the advice, and you’re still seeing a high cost per acquisition (CPA). Your ads might have a different problem entirely.

But don’t worry… in Part 3 of their Facebook ad troubleshooting mini-series, the experts tackle how to fix another set of potential problems that nearly every media buyer has.

Listen to learn the 2 main causes of a low click-through rate (CTR) and a high cost per click (CPC) and 4 ways to get your ads back on track, increase your CTR, and simultaneously drop your CPC.

Missed the first 2 installments of this mini-series? Find Part 1 here

Find Part 2 here

IN THIS EPISODE YOU’LL LEARN:

  • A few simple ways to beef up your creative and ad copy so your campaign resonates with more cold traffic
  • Why your hooks are so important, and how to successfully target them to your audience
  • How to use the Ad Grid to plan your ads and lower your CPC

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep162-4-more-ways-to-drop-your-facebook-ads-cost-per-acquisition
Tue, 14 Aug 2018 18:51:42 -0500
EP161: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

Everyone who runs ads would love to acquire customers at a lower price. But sometimes your cost per acquisition (CPA) is too high... even if you have a high click-through rate and low cost per click. And even with the data that Facebook gives you, it’s not always clear what went wrong.

If this sounds far too familiar to you, this is the episode for you.

In the second installment of their Facebook ad campaign troubleshooting mini-series, the experts teach you how to wade through the ad manager data and find out what may be causing your high CPA. Then they walk you through how to fix each problem.

(Missed the first installment? Find Part 1 of this mini-series here.)

IN THIS EPISODE YOU’LL LEARN:

  • 1 simple step that could save you money if your ads get a lot of traffic, but few conversions
  • What metrics to watch in order to diagnose the cause of your acquisition problem, so you can take steps to fix it
  • 3 potential causes and 3 solutions for a high CPA, despite having a high click-through rate and a low cost per click

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep161-spending-too-much-on-your-customer-acquisition-here-are-4-steps-to-lower-your-cpa
Tue, 07 Aug 2018 19:01:34 -0500
EP160: Not Getting Conversions with Facebook ads? Follow These 11 Steps

Running Facebook ads is not a “set it and forget it” sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don’t always run smoothly…

If you’ve turned on a campaign and you’re getting 0 impressions or 0% conversions, listen up. In this week’s episode, the experts talk about some common mistakes that people make when setting up a Facebook ad campaign. They walk you through 11 things that you can check and fix to get your campaign converting again.

IN THIS EPISODE YOU’LL LEARN:

  • How to prevent the Facebook ad mistakes that even the experts make sometimes
  • The 1 thing you should do so that your disapproved or pending ad gets approved by Facebook
  • Why a limited ad flight schedule might not be right for you (and what to do instead)
  • 2 ways your pixel could be sabotaging you (and a Chrome extension to help you fix it)

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep160-not-getting-conversions-with-facebook-ads-follow-these-11-steps
Tue, 31 Jul 2018 18:07:38 -0500
EP159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

Instagram users are now spending just as much time scrolling as Facebook users. So, if you aren’t putting your ads on both platforms, you are missing out on some great opportunities to leverage your advertising dollars.

Luckily for you, in this episode, the experts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month. This includes multiple new ad formats (and a future ad placement) to make your advertising more effective, a new feature on the Ads Manager app that will give you more control of your ads if you’re away from your desktop, and 3 new ManyChat features that will make your life easier.

IN THIS EPISODE YOU’LL LEARN:

  • The new Ads Manager app feature that lets you do more for your ad campaign, even when you’re on the go and away from the computer
  • 3 exciting new ManyChat features that make Messenger marketing more powerful
  • The future Instagram ad placement you should be looking out for
  • How 2 new Instagram ad options help you use the growing platform to its fullest to grow your campaign

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep159-6-updates-to-facebook-and-instagram-that-can-give-you-more-bang-for-your-buck
Tue, 24 Jul 2018 18:28:26 -0500
EP158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!

Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.

We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.

If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.

IN THIS EPISODE YOU’LL LEARN:

  • The 1 technique Molly used to skyrocket the social proof on her ads
  • The 6 steps to expand your research so you can find the best audiences for your ad sets
  • How to cull the bad ad sets and boost the better ones
  • What to do if you’re getting cheap link clicks but no conversions

Mentioned in this episode:

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https://kasimaslam.com/ep158-how-molly-pittman-generated-157-362-leads-from-1-facebook-campaign
Tue, 17 Jul 2018 16:44:03 -0500
EP157: 1 BIG Facebook Ad Update You Need to Know About

Join the experts as they discuss a major update Facebook made to increase transparency, why this might be a bad thing for “Bush’s Baked Beans,” but why it is definitely a GOOD thing for your business.

If you’ve ever had trouble researching your target market and coming up with ideas for ad creatives, this update is exactly what you’re looking for. Tune in to find out why.

IN THIS EPISODE YOU’LL LEARN:

  • A “sneaky” new way to spy on your competitors’ ads to learn what’s working for them
  • What to test in your Facebook ad campaigns so you can reach more of your audience
  • New restrictions being placed on 1 Facebook ad type and how this will impact your Facebook ad strategy

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep157-1-big-facebook-ad-update-you-need-to-know-about
Tue, 10 Jul 2018 18:34:12 -0500
EP156: How DigitalMarketer has Launched a New Podcast, and How You Could Too

The podcast world is constantly changing. If you are wondering how to get your foot in the door with your own podcast, there are some things you need to know.

In this episode, the experts interview the hosts of the new DigitalMarketer podcast on what their strategy is for launching their podcast in 2018. They cover everything from how many episodes they’re launching with to what kinds of ads they’re running.

And for those podcasters who might be launching without an established audience, they cover strategies you can use to build your listenership and how to stand out in the changing landscape.

If you are thinking of starting a podcast, this is an episode you won’t want to miss.

IN THIS EPISODE YOU’LL LEARN:

  • How to build traffic and grow your audience, even if you are starting out small
  • 4 Strategies you can use to buy traffic without breaking the bank
  • Why getting into New and Noteworthy is more difficult now (but you shouldn’t be worried)
  • The strategies used by Perpetual Traffic and the DigitalMarketer Podcast to launch successfully

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep156-how-digitalmarketer-has-launched-a-new-podcast-and-how-you-could-too
Tue, 03 Jul 2018 18:52:53 -0500
EP155: How to Stop Implementation Paralysis with Sonya Keenan

Most businesses already have the knowledge and tools they need, but they don’t necessarily know what to do, so they focus on the wrong things...

Join the experts as they interview guest Sonya Keenan from Digital Marketer Down Under and learn how she took a client’s business from 6,000 subscribers to 20,000 and cut overhead by 75% by simply cutting out all the things they shouldn’t have been focusing on. Learn how to plan out what you should be focusing on so you can do the same in your business.

IN THIS EPISODE YOU'LL LEARN:

  • How Sonya 3X’d a client’s business by stopping them from doing the wrong things
  • Why most businesses shouldn’t just focus on customer ascension (« and what to focus on instead)
  • 3 things that make a successful strategy (« if you don’t have these, you don’t have a strategy)
  • The 1 foundational step you need to take before starting your new marketing campaign

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep155-how-to-stop-implementation-paralysis-with-sonya-keenan
Tue, 26 Jun 2018 18:25:29 -0500
EP154: Customer Journey: How Long Does It Take to Turn Someone into a Customer?

If you don’t know your customer better than they know themselves, your ads are basically shots in the dark.

For example, how long does it take your audience, on average, before they make their first purchase? How many clicks do they have to make before they buy? What is the lifetime value of your best customers vs. your worst ones?

Join the experts and guest expert Scott Desgrosseilliers as they go in depth about the Customer Journey and give you the ammo you need to make informed decisions about your ad campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • The average time a lead takes to place their first order and how this impacts the strategy of your ad campaigns.
  • Why you shouldn’t spend more than 70% of your budget on lead gen (« and what you should do with the other 30%).
  • The ROI on the average campaign (« hint: it’s not good) and what this means for your campaign as a whole.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep154-customer-journey-how-long-does-it-take-to-turn-someone-into-a-customer
Tue, 19 Jun 2018 19:56:11 -0500
EP153: What’s Google AI and How Will It Affect Your Business? Here’s What You Need to Know

What is AI, actually?

Why should you care about machine learning?

What’s on the horizon for this field and how will this impact your bottom line?

Join the experts and guest expert Mike Rhodes to discover how Google’s AI will affect you, your business, and your paid traffic campaigns in the coming months, so you can make Google’s AI work for you and not against you.

IN THIS EPISODE YOU’LL LEARN:

  • What AI is and how Google is using it to make your ad campaigns more profitable.
  • How to use Smart Bidding in AdWords and what options to select for your type of business.
  • The number of conversions you need to maximize Google’s AI.
  • Will AI make PPC management agencies obsolete?
  • Ways you can combine AIs to improve your business.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep153-whats-google-ai-and-how-will-it-affect-your-business-heres-what-you-need-to-know
Tue, 12 Jun 2018 17:20:41 -0500
EP152: What You Need to Know About Facebook’s Analytics Product

Andrew Foxwell joins the experts to explain what Facebook Analytics is, how to set it up, and what your first steps should be to use Facebook Analytics to grow your business and marketing campaigns.

If you’ve been wanting to try Facebook Analytics but aren’t sure what you need to do, you need to listen to today’s episode with Andrew.

IN THIS EPISODE YOU’LL LEARN:

  • The 3 steps you need to take to get started with Facebook Analytics as a new advertiser
  • How to use Facebook Analytics to generate more sales for your ecommerce site
  • Will Facebook Analytics kill Google Analytics?

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep152-what-you-need-to-know-about-facebooks-analytics-product
Tue, 05 Jun 2018 19:14:29 -0500
EP151: How to Spend $16,766 and Make $90,281 [Case Study]

If you’ve been running Facebook ads for your ecommerce business only to break even or lose money, this case study could change your business.

Here’s Why:

If your strategy only involves running ads to cold traffic, you’re flushing 97% of your potential customers down the toilet.

In today’s episode, the experts give you the complete details of how they took an ecommerce company and more than DOUBLED their return on ad spend while also scaling their ad spend 10x. Listen to learn the types of ads they ran and the ad copy they used to talk to leads and customers at every stage of the funnel.

IN THIS EPISODE YOU’LL LEARN:

  • The strategy one ecommerce company used to generate $90,281 ROAS while only spending $16,766 on ads.
  • The specific types of ads you need to run to potential customers at each step of the customer journey.
  • How you can get your customers to buy from you, again and again, using “Level 5 Ads.”

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep151-how-to-spend-16-766-and-make-90-281-case-study
Tue, 29 May 2018 19:22:18 -0500
EP150: 3 Facebook Funnels to Drive More High-Ticket Leads

Special guest Oliver Billson joins the experts to teach you 3 Facebook funnels that start conversations with the prospects who want your services—on the platform they’re most likely to read and respond on.

These funnels generate high-ticket leads whether you’re a brick and mortar, SaaS, internet marketer, or anyone else who needs to have a conversation with their customer.

IN THIS EPISODE YOU’LL LEARN:

  • How you can fully leverage the power of mobile marketing to accelerate your sales process.
  • How you can drive qualified sales appointments from stone cold traffic.
  • 3 effective ways to increase the ROI of your paid traffic campaigns within 30 days.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep150-3-facebook-funnels-to-drive-more-high-ticket-leads
Tue, 22 May 2018 18:59:13 -0500
EP149: 7 Facebook Ad Updates You Need to Know About

If you want to stay competitive in Facebook marketing, you have to stay up to date with what changes are being made to the platform.

Join the experts and stay on the cutting edge as they guide you through 7 Facebook ad updates, from what changes are being made to Messenger marketing (as well as ManyChat) to Facebook’s Ad platform and what they’re doing to eliminate low-quality content.

IN THIS EPISODE YOU’LL LEARN:

  • How you can use Facebook automated rules to increase your budget automatically (« without upsetting the algorithm).
  • What ManyChat has implemented to allow your customers to buy directly from Messenger.
  • Why you shouldn’t necessarily be using Facebook’s conversion objective for your ads (« and what to do instead).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep149-7-facebook-ad-updates-you-need-to-know-about
Tue, 15 May 2018 21:49:34 -0500
EP148: What We Think of Free Fly Apparel, Lovepop Cards, and Flixel’s Facebook Ads (and What This Means for You)

Do you ever wonder if you’re making mistakes on your Facebook ads that are costing you money?

Join the experts as they critique 6 ads (that are making money on Facebook) and show you what the ads are doing right, what mistakes they’re making, and how you can fix them. Then, Ralph goes beyond the ads and shows you mistakes the website is making once people click through, and how they could be fixed.

If you’ve ever found yourself wondering about your own Facebook ads, this is the episode you need to hear.

IN THIS EPISODE YOU’LL LEARN:

  • 3 examples of how real companies are using pixels (« and what mistakes they’re making, so you can avoid doing the same).
  • 1 big way you are hurting your conversions (« and how to use context to fix it).
  • How you can use the MAGICC method to optimize your video ad.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep148-what-we-think-of-free-fly-apparel-lovepop-cards-and-flixels-facebook-ads-and-what-this-means-for-you
Tue, 08 May 2018 16:39:31 -0500
EP147: The 4 Pillars of Advertising on Google

If you’re advertising on Facebook but not on Google, you’re missing out on a huge opportunity. (Especially if you run a product-based business.)

After all, if someone sees a product they like, what’s the first thing they’re going to do? (Hint: Google it.)

Join the experts and guest Brett Curry as they dive into the 4 pillars of advertising on Google so you can leverage Google’s advertising platform and reach your potential customers. You’ll learn how to run ads not only on Google’s search engine, but also on their shopping platform, their display network, and the pre-roll video ads on YouTube.

IN THIS EPISODE YOU’LL LEARN:

  • The 4 pillars that make up the foundation of a successful ad campaign on Google.
  • How your Quality Score could get you a bid less than your competitor and still outrank them (« Plus, the 3 elements that makeup Google’s Quality Score).
  • The ad types you want to run first on each of Google’s properties.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep147-the-4-pillars-of-advertising-on-google
Tue, 01 May 2018 21:31:02 -0500
EP146: 3 Case Studies to Grow Your Business with Facebook Ads

Whether you’re launching an info product, running an ecommerce business, or creating a documentary, today’s episode has a case study that will help you grow your business with Facebook ads.

Join us as we discuss how Molly helped one of her clients successfully launch a Christian documentary and generate 100,000 leads for less than $1/lead, how you can use the “MAGICC” method to convert cold traffic, and how the 3-step “Ecommerce Ad Amplifier” led to a 5.8X return on ad spend.

Each of these Facebook ad case studies is packed with information you can apply today to grow your own business.

IN THIS EPISODE YOU’LL LEARN:

  • How you can use the MAGICC method to convert cold traffic into paying customers.
  • How Molly generated 100,000 leads at 94¢ apiece in 7 days (« and how you can apply the strategy in your business).
  • How Tier 11 took one client from $5,000 in ad spend with a 2X ROI to $60,000 with a 5.8X ROI.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

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https://kasimaslam.com/ep146-3-case-studies-to-grow-your-business-with-facebook-ads
Tue, 24 Apr 2018 20:33:22 -0500
EP145: How to Amplify Your Ecommerce Business Using Facebook Ads

Do you run an ecommerce company?

If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers.

If you’re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today’s episode.

IN THIS EPISODE YOU’LL LEARN:

  • How to recognize the 5 levels of a prospect, and how to talk to each level to generate a customer.
  • The types of Facebook ads you should be running for each level—including ads that will take someone from being a cold lead (level 1) directly to being a buyer (level 5).
  • Which level is most profitable to advertise to, and why that’s not the level that 80% of your ad spend will go to.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

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https://kasimaslam.com/ep145-how-to-amplify-your-ecommerce-business-using-facebook-ads
Tue, 17 Apr 2018 20:56:09 -0500
EP144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

No doubt about it, Cambridge Analytica has changed things for Facebook marketers.

There’s a media storm, Mark Zuckerberg is appearing before Congress, and Facebook is reacting and removing some of the data marketers can target users based on.

Join the experts as they break down what this situation means for you and why this is still the best time to be a Facebook marketer.

Plus, listen in as Ralph shares insights from his recent visit to Facebook New York, Facebook’s corporate office in New York City.

IN THIS EPISODE YOU’LL LEARN:

  • Why now is the best time to get into Facebook ads (« and why the opportunities that exist now may not be here in a few years).
  • Learn the type of bidding you should use when you’re targeting website conversions.
  • The targeting options that Facebook is going to be removing (« and why that’s okay).
  • The 3 components that drive the Facebook advertising algorithm (« and what they actually mean).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep144-why-this-is-still-the-best-time-to-be-a-facebook-marketer-plus-insights-from-facebooks-nyc-office
Tue, 10 Apr 2018 19:24:58 -0500
EP143: Cambridge Analytica: What You Need to Know

Is Facebook burning to the ground?

If you’ve been paying attention to the mainstream media, the feeling you probably have is yes. But what’s the real answer?

Join us in today’s episode as Dan Gamito from ManyChat goes over what really happened, how (and why) we’re giving away all our data to Facebook without realizing it, and what Facebook’s response to this is.

We’ll also discuss why Facebook is not allowing any new Messenger bots and what this means for the future of Messenger advertising.

IN THIS EPISODE YOU’LL LEARN:

  • Why most of what you’ve read about the “Breach” is either incorrect or an outright lie.
  • How we’re giving away our data (including what groceries we buy) to Facebook and its third parties (« And why that’s alright).
  • The reason why Facebook isn’t allowing new Messenger bots (« And why it’s not the end of Messenger).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

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https://kasimaslam.com/ep143-cambridge-analytica-what-you-need-to-know
Tue, 03 Apr 2018 18:52:34 -0500
EP142: How Jason Swenk Used Chatbots to Generate $250,000 in 2 Months

Join the experts as they interview Jason Swenk, who successfully used chatbots to generate $250,000 in two months.

What was his secret?

Simply replacing his old, email focused contact form with a chatbot sequence.

Discover what that sequence looks like, how Jason is sending traffic to it, and everything Jason did to create the messenger bot contact form that generated him $250,000 in a couple months.

IN THIS EPISODE YOU’LL LEARN:

  • How Jason DOUBLED his program sales and increased his high-end service sales by 74%.
  • Learn the secret to reducing the number of people that disappear after filling out your contact form.
  • Understand the chatbot funnel and sequence Jason uses (« and use it as inspiration for your chatbot strategy).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

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https://kasimaslam.com/ep142-how-jason-swenk-used-chatbots-to-generate-250-000-in-2-months
Tue, 27 Mar 2018 19:08:01 -0500
EP141: Ryan Deiss on Selling to a New Vertical (…And Other Questions Live from Traffic & Conversion Summit 2018)

Ryan Deiss joins the PT crew in the third part of this special episode series to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Hear from Ryan Deiss and the experts to learn why choosing a metaphor is the most important part when selling to a new vertical, how to get started using Facebook ads to generate leads for your agency, and how to sell original concepts to your market.

IN THIS EPISODE YOU’LL LEARN:

  • 3 ways to get started using Messenger to generate leads.
  • How to sell a product to a new vertical (« to an audience who has never seen any product like it before).
  • Why Facebook ads shouldn’t be the first thing you go to when starting a new agency.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep141-ryan-deiss-on-selling-to-a-new-vertical-and-other-questions-live-from-traffic-conversion-summit-2018
Tue, 20 Mar 2018 18:57:27 -0500
EP140: How to Scale Your Ad Spend (…And Other Questions Live from Traffic & Conversion Summit 2018)

Join us in the second part of this special episode as the experts continue to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Discover what you need to know in order to scale your ad spend, why you need to be using interest-based targeting in addition to lookalike audiences to scale (and how they compare), and how to come up with a Lead Magnet to capture the attention of a new source of cold traffic.

IN THIS EPISODE YOU’LL LEARN:

  • What you need to know to scale your ad spend and take your business to the next level.
  • The best way to test creatives for multiple ad sets and audiences.
  • Why you need to use interest-based targeting (and not just lookalike audiences).
  • Learn which new techniques and technologies marketers should be excited about in 2018!

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep140-how-to-scale-your-ad-spend-and-other-questions-live-from-traffic-conversion-summit-2018
Tue, 13 Mar 2018 18:32:54 -0500
EP139: How to Lower Your Cost Per Acquisition (…And Other Questions Live from Traffic & Conversion Summit 2018)

Join us in this special episode, as the experts answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Learn digital marketing strategies and insights you can start deploying today, from lowering your cost per acquisition (CPA) to dealing with the overcrowdedness of email, from discussing the new places you need to go to reach your audience to how SamCart grew one of their launches by 5X.

IN THIS EPISODE YOU’LL LEARN:

  • Why conversation is the new lead.
  • How email is getting more crowded and the less crowded places where you can still get people’s attention.
  • The one change Brian from SamCart made that grew his last launch 5X with the same size audience.
  • Two things you can change to lower your CPA.
  • What to do when you can’t get cold traffic to convert.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

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https://kasimaslam.com/ep139-how-to-lower-your-cost-per-acquisition-and-other-questions-live-from-traffic-conversion-summit-2018
Tue, 06 Mar 2018 20:54:17 -0500
EP138: How iRestore Laser Hair Growth Increased Facebook Return on Ad Spend by 90%

Join Kevin from iRestore Laser Hair Growth as he discusses how he increased his Facebook ad spend from $30,000 to over $170,000 per month while also increasing return on ad spend by 90%...all while being in one of the toughest markets on Facebook.

Between the hard to target audience, the TOS limitations Facebook has on “Before & After” photos, and trolls leaving negative comments, it was a tough challenge. But Kevin shows how he was able to overcome each hurdle in order to grow his business.

IN THIS EPISODE YOU’LL LEARN:

  • How to target hard to find audiences on Facebook.
  • The one change you need to make to the way you view Facebook ads to drastically improve your effectiveness.
  • What you should do when people start leaving negative comments on your Facebook ads (« Like calling you a “Snake Oil Salesman,” even though you know your product works).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

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https://kasimaslam.com/ep138-how-irestore-laser-hair-growth-increased-facebook-return-on-ad-spend-by-90-
Tue, 27 Feb 2018 22:23:52 -0500
EP137: How to Optimize & Scale Your Facebook Ads with Split Tests & Dynamic Creative in 2018

If you’re looking to optimize and scale your Facebook ads, there are two ways to test on Facebook right now: split testing and dynamic creative.

Join us as we share guidelines on how to use them, the results and pitfalls we’ve experienced when testing them, and the great takeaways that lead to scaling campaigns far better and far easier—all while being Facebook friendly!

You’ll learn the latest strategies and best practices with using dynamic creative and split tests on Facebook, so your ads don’t compete against each other and so you can lower your cost per acquisition.

IN THIS EPISODE YOU’LL LEARN:

  • The new tool that lets you effectively split test your Facebook ads on a much smaller budget.
  • How we cut our cost per acquisition from $30 to $9 on one Facebook campaign.
  • The reason you should continue running a Facebook ad, even if it “loses” a split test.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

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https://kasimaslam.com/ep137-how-to-optimize-scale-your-facebook-ads-with-split-tests-dynamic-creative-in-2018
Tue, 20 Feb 2018 19:42:02 -0500
EP136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers

Are you using Facebook Messenger as an acquisition channel, but aren’t sure if you’re using it strategically or as strategically as you could?

Then join us as we share three blueprints that will help you acquire more customers, leads, and Facebook Messenger subscribers in your business. These blueprints are strategies that you can start using immediately.

IN THIS EPISODE YOU’LL LEARN:

  • How to leverage Facebook Messenger to run online training funnels and generate subscribers.
  • 3 ways you can take your prospect from ad to sale, all without leaving Facebook.
  • Use Facebook Messenger to turn a Messenger subscriber into an email subscriber.
  • Understand how HubSpot used Facebook Messenger to promote its “Four Days of Facebook” event (« so it can serve as inspiration for your own Messenger campaign).

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep136-use-these-3-facebook-messenger-blueprints-to-acquire-more-customers-leads-subscribers
Tue, 13 Feb 2018 21:12:19 -0500
EP135: How to Follow Facebook Messenger Terms of Service in 2018 [Part 2 of 2]

If you’ve been using Facebook Messenger as a marketing channel, you know that Facebook has been updating their terms of service — and they’re not messing around. Facebook is shutting down people’s pages for violating these new rules, so you need to know what changes you need to make.

In Part 2 of this interview with Dan Gamito from ManyChat, we don’t just talk about how to follow the new rules. We talk about changes you can make to keep your audience more engaged and give yourself more data than ever.

It’s true: Never in the history of digital marketing has being a good marketer been so well rewarded.

IN THIS EPISODE YOU’LL LEARN:

  • Why Facebook killed the “comment YES below” style CTA, and what you should use instead.
  • The 3 different types of promotional messages, and when you’re allowed to send them.
  • What Facebook is doing if you violate their terms of service, and how you can avoid this in the first place.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

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https://kasimaslam.com/ep135-how-to-follow-facebook-messenger-terms-of-service-in-2018-part-2-of-2
Tue, 06 Feb 2018 19:00:57 -0500
EP134: How to Follow Facebook Messenger Terms of Service in 2018 (Part 1 of 2)

Many marketers are going about Facebook Messenger the wrong way. Either they’re just going for the sale, or they’re treating it the same as their email marketing campaigns. Truth is, if you want to connect with your audience using Facebook Messenger, you’re going to need to approach it differently.

And you can do just that by following the Facebook Messenger terms of service. In Part 1 of this two-part series, Dan Gamito from ManyChat joins us to talk about the strategy you need to follow to maximize your Facebook Messenger marketing results in 2018 and beyond.

IN THIS EPISODE YOU’LL LEARN:

  • How to follow the Facebook Messenger terms of service to maximize your results over the long term.
  • Generate webinar signups using this Facebook Messenger strategy (« even if your customer never sees your landing page).
  • Why it’s not our job to help people solve their problems, and what we need to focus on instead.
  • Simple questions you can ask to segment your audience using Messenger.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep134-how-to-follow-facebook-messenger-terms-of-service-in-2018-part-1-of-2
Tue, 30 Jan 2018 20:25:58 -0500
EP133: 3 Ways to Scale Your Facebook Traffic (And Our Thoughts on Zuckerberg's Announcement)

When it comes to scaling your Facebook traffic, the old school way of thinking was, “We have an ad that’s working. Let’s increase the budget.” That doesn’t work anymore. And no—this isn’t because of the massive change Facebook is making. (But we’ll get to that.)

Learn three ways to scale your Facebook traffic that you can start implementing today. Because if you want to scale your Facebook traffic campaign, you need to change the way you think about scaling your paid traffic campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • The three ways to scale your campaign—even if your campaign has plateaued.
  • Why horizontal scaling is the key to unlocking parts of your audience you’re currently not reaching.
  • The scaling mistake that is killing your business’ growth (« and how to fix it).
  • How to set yourself up for success when outsourcing your Facebook campaigns (« this is something ad managers say their most successful clients are currently doing).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep133-3-ways-to-scale-your-facebook-traffic-and-our-thoughts-on-zuckerbergs-announcement
Tue, 23 Jan 2018 19:51:28 -0500
EP132: 3 Steps to Build a Perpetual Traffic Machine

Brand based advertising is essential to running a successful long-term advertising strategy.

In fact, it’s one of the three cornerstones of the “BCS Triangle” we’re going to show you in today’s episode. Implement the BCS system in your business, and you’ll be able to activate the 90% of your market that most advertisers miss and build a perpetual traffic machine.

IN THIS EPISODE YOU’LL LEARN:

  • How to exponentially boost your conversion and retargeting campaigns over the next six months.
  • A “ninja strategy” for expanding your reach 3-8x and drastically lowering your costs.
  • The three-part formula for creating a true perpetual traffic machine that will build your audience and drive conversions forever (« without burning out your audience).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep132-3-steps-to-build-a-perpetual-traffic-machine
Tue, 16 Jan 2018 22:27:53 -0500
EP131: Is Your Facebook Ad Campaign Underperforming? Not Getting Impressions? Do This

Imagine, your Facebook ads are running smoothly. And then, suddenly, without warning, reach and impressions decline and cost per acquisitions starts creeping up. What do you do?

When this happens, the experts use five troubleshooting tactics to turn this around, reduce costs, and improve ROI. Listen to learn why your Facebook ads may not be delivering.

IN THIS EPISODE YOU’LL LEARN:

  • Get technical insight to gain an in-depth understanding of how an individual Facebook ad is performing and why it may be failing.
  • Why you may want to avoid being promotional in your ads (« And what you should do instead to encourage impressions and audience engagement).
  • If your ad begins to “tire,” simply do this to “freshen” and reset it.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep131-is-your-facebook-ad-campaign-underperforming-not-getting-impressions-do-this
Tue, 09 Jan 2018 21:51:42 -0500
EP130: 10 Digital Marketing Concepts to Scale Your Paid Traffic Campaigns

Join Ralph as he examines the most impactful Perpetual Traffic episodes of 2017. He breaks down 10 core concepts that will help you master paid traffic campaigns and the Facebook Advertising platform.

Whether you’re a beginner, a business owner, or a consultant, listen to this episode to learn how to scale your ad campaigns in 2018.

IN THIS EPISODE YOU’LL LEARN:

  • Hear why the CEO of Social Media Examiner says organic social is dead and learn the social media tactics they’re using to reach their audience.
  • The two types of Facebook Messenger ads and how you can leverage them to make your marketing campaigns more personalized for your customer avatar.
  • Learn what you need to optimize to generate more revenue (« Hint: It’s not your ads and traffic campaigns).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep130-10-digital-marketing-concepts-to-scale-your-paid-traffic-campaigns
Tue, 02 Jan 2018 20:33:57 -0500
EP129: How Digital Marketing Will Change: Predictions for 2018

The move into 2018 also comes with a shift in digital marketing.

Join the experts as they predict what new technologies and trends are on the horizon and how you can prepare. Plus, hear the tactics the PT crew are exploring and planning to implement in 2018.

IN THIS EPISODE YOU’LL LEARN:

  • One of the best strategies for connecting with your audience (« Hint: And it can be as simple as hitting a button on your phone).
  • Implement the “BCS Triangle,” a perpetual system that will move your audience from being unaware of a problem to aware of your product as a solution.
  • Learn the types of businesses that are in the Facebook “sweet spot” and can truly take advantage of advertising on Facebook to leverage their brand, expand their business, and generate more sales.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep129-how-digital-marketing-will-change-predictions-for-2018
Tue, 26 Dec 2017 22:32:37 -0500
EP128: Ask Molly Pittman Anything: Answers to Your Top 10 Digital Marketing Questions

Join Molly Pittman as she answers the most common digital marketing questions she’s asked — along with a few that surprised her — from DigitalMarketer’s private community, DM Engage.

From what will make the biggest difference for your traffic campaigns to how to shave off two years of the digital marketing learning curve, the answers to these questions will give you the insight to grow as a digital marketer and tactics you can apply immediately to scale your paid traffic campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • Learn if you can run a successful paid traffic campaign with little content development.
  • The three elements of your Facebook ad to split test, ranked in order of importance (« so your campaign can truly move the needle for your business).
  • Hear Molly’s daily checklist for monitoring and optimizing Facebook campaigns that you can start applying today to create scalable, profitable Facebook ads.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep128-ask-molly-pittman-anything-answers-to-your-top-10-digital-marketing-questions
Tue, 19 Dec 2017 19:41:13 -0500
EP127: How to Stay Facebook Compliant and Avoid the Ban Hammer

Are your Facebook ads not getting approved?

If you regularly advertise on Facebook or are new to Facebook advertising, listen to this episode to make sure you’re in compliance with Facebook’s ad policy. You’ll learn what can keep your ad from getting approved by Facebook and how to avoid a disapproved ad or worse… a banned account.

IN THIS EPISODE YOU’LL LEARN:

  • Download Dominate Web Media’s “Ad Account Safety Checklist” to ensure Facebook will approve your ads.
  • What you can do today to lower your CPA and improve the overall health of your ad account (« Hint: Look at your disapproved ads).
  • The one question to ask yourself about your ads that will help your ad convert and make it through Facebook’s policy.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep127-how-to-stay-facebook-compliant-and-avoid-the-ban-hammer
Tue, 12 Dec 2017 19:47:06 -0500
EP126: BREAKING: New Facebook Ad Features and How to Leverage Them

The Facebook advertising landscape has changed — again.

Join the Perpetual Traffic crew as they give you a pro advertiser's view on the new features you should be using and how to use them.

Plus, Keith has an exciting announcement about something he’s working on with Perry Marshall!

IN THIS EPISODE YOU’LL LEARN:
  • Supercharge your Facebook marketing by connecting 750+ tools that can now connect to Facebook Messenger (« Listen up if you use webinar software, CRM’s, or email software).
  • A simple ad objective change that helps to guarantee that your prospects are consuming a piece of pre-engagement content (« This feature has been around for about 6 months, but we’ve just figured out a profitable way to use it).
  • Two new ways (Lowest Cost and Target Cost) to bid on Facebook Ads. Target Cost could be a real game-changer.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep126-breaking-new-facebook-ad-features-and-how-to-leverage-them
Tue, 05 Dec 2017 20:45:08 -0500
Episode 125: How GreenSmoothieGirl Used Facebook Messenger Marketing to Generate $30,000 in Revenue

Looking to grow your Facebook Messenger marketing?

Then join the experts and special guest, Robyn Openshaw of GreenSmoothieGirl, as she details how they went from 367 Facebook Messenger subscribers to 37,000. Listen as Robyn shares the tactics, and the past mistakes, of a Facebook Messenger campaign that generated 6,600 new email subscribers and $30,000 in revenue… and how you can apply her strategy.

IN THIS EPISODE YOU’LL LEARN:

  • The Facebook Messenger strategies that generated 3,800 comments on a video post in ONE day… all in organic traffic.
  • Include this simple tactic within your Facebook posts to generate 20x to 40x more engagement from your followers.
  • Discover Robyn’s five takeaways on Facebook Messenger marketing that you can start applying today.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/episode-125-how-greensmoothiegirl-used-facebook-messenger-marketing-to-generate-30-000-in-revenue
Tue, 28 Nov 2017 21:17:52 -0500
EP124: 5 Selling Systems to Scale Your Traffic Campaigns and Grow Your Business [Part 2 of 2]

There’s more than one way to do this.

Listen as John Grimshaw, DigitalMarketer’s Analytics and Data Manager, reveals the five selling systems DigitalMarketer uses to scale traffic campaigns and achieve growth and how you can use each system to do the same.

If you want to build a stable business geared for growth and steady acquisition, you have to have multiple selling systems that help you achieve your goals.

IN THIS EPISODE YOU’LL LEARN:

  • Answer three questions to know the different goals and assets you need to successfully run each selling system.
  • The traditional selling system many are using wrong because they think it’s the only funnel to use (« and the correct goal to apply so this selling system successfully generates leads for your company).
  • Use the “Low Entry Barrier Subscription” selling system to pique curiosity and eliminate risk for your customers… all while encouraging massive product subscription growth.
  • The funnel you should start with and the audience you should target to monetize your leads and customers (« Hint: It’s the 4th selling system).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep124-5-selling-systems-to-scale-your-traffic-campaigns-and-grow-your-business-part-2-of-2
Tue, 21 Nov 2017 21:07:58 -0500
EP123: 5 Selling Systems to Scale Your Traffic Campaigns and Grow Your Business [Part 1 of 2]

What do you do when your selling system isn’t scaling or generating ROI? You have to define your selling system’s goals.

John Grimshaw, DigitalMarketer’s Analytics and Data Manager, joins the experts for a two-part episode that will help you understand the metrics to track so you can define your selling system’s goals and ultimately scale your campaigns and business.

IN THIS EPISODE YOU’LL LEARN:

  • The “eating the data vegetables” concept that will allow you to grow and scale your business and reach a new audience.
  • Use the “Perfect Selling System Questionnaire” to determine the goal of your selling system so you know which systems to scale, which to optimize, and which to scrap.
  • Why making money should not be the goal of every selling system (« and how breaking even can generate opportunity for business growth).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep123-5-selling-systems-to-scale-your-traffic-campaigns-and-grow-your-business-part-1-of-2
Tue, 14 Nov 2017 20:47:21 -0500
EP122: 5 Hiring Questions to Ask When Hiring a Digital Marketing Consultant or Agency

Thinking of hiring a digital marketing agency or consultant? Learn the five questions to ask when vetting an individual so you can decide if you should hire a consultant or an employee or do it yourself.

If you’re a business owner or a marketing director, using these five questions will help you determine what’s best for your business.

IN THIS EPISODE YOU’LL LEARN:

  • The five questions the experts use to make sure they’re working with the right person who can truly meet the needs of their businesses.
  • Save money and skip the headache of hiring the wrong person by asking Questions 1 and 2.
  • Know the full scope of your potential hire’s skills and if their asking price is fair.
  • The question that will determine expectations and responsibilities before you start (« this will help eliminate miscommunication).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep122-5-hiring-questions-to-ask-when-hiring-a-digital-marketing-consultant-or-agency
Tue, 07 Nov 2017 20:07:46 -0500
EP121: How This Former L.A. Cop Built a Successful Facebook Ad Consulting Business

After serving 13 years as an L.A. police officer, Jason Smith decided it was time for a career change. Within a year’s time, Jason has grown a successful Facebook ad consulting business, earning a higher income now than what it took him 13 years to reach.

Join the experts to learn the process behind Jason’s success and hear the Facebook ad strategies Jason uses in his business that you can apply in your own.

IN THIS EPISODE YOU’LL LEARN:

  • The “never-ending revolving door” tactic that can help you generate 20% more revenue.
  • The messaging app that has resulted in a 75% open rate and a 40% click-through rate for abandoned carts.
  • The experts’ advice on how to build authority and master your craft so you’re more in demand.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep121-how-this-former-l-a-cop-built-a-successful-facebook-ad-consulting-business
Tue, 31 Oct 2017 19:17:13 -0500
EP120: The “New” 5-Step Formula for Writing High Converting Ad Copy

Are your traditional, proven copywriting methods actually working?

Ad copy has evolved. Especially within the last year. Join the experts and special guest, Frannie Coggeshall, as they detail the “new” five-step formula for writing high converting ad copy.

Using these steps will help you create ads that are more native and relevant to your audience. Not only that, these Facebook ad copy techniques can be applied to your other marketing channels — from email to sales pages.

IN THIS EPISODE YOU’LL LEARN:

  • How to better understand your customer avatar so you can deeply connect with your audience and craft effective ad copy.
  • Why your ad copy should talk about the risk of your product NOT working for the customer (« and how this will help you create relevant ads that are more likely to convert and be shared).
  • Why the “short and sweet” ad copy may not be the best approach.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep120-the-new-5-step-formula-for-writing-high-converting-ad-copy
Tue, 24 Oct 2017 16:03:09 -0500
EP119: 4 Facebook Ad Updates You Need to Know About

Learn about the latest Facebook ad updates and what they mean for you and your business. The experts will explain how they’re using the new features and changes in their businesses.

If you’re feeling overwhelmed by the Facebook ad updates, this episode will be a good place to start.

IN THIS EPISODE YOU’LL LEARN:

  • The Facebook feature that will show your ad to people who are more likely to convert.
  • How to generate more leads using a new ad type.
  • The update that will make Facebook Messenger Ads easier to set up.
  • What the merging of Facebook Ads Manager and Power Editor means for you (« and why the merger will be better for Facebook marketers).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep119-4-facebook-ad-updates-you-need-to-know-about
Tue, 17 Oct 2017 19:06:40 -0500
EP118: How to 10X Your Facebook Ad Spend and Generate Consistent ROI [Part 2 of 2]

Let’s apply the strategy!

Join the experts as they explain how they use the three-step formula from the last episode to 10X their clients’ Facebook ad spend and generate consistent ROI. Learn the hooks and tactics you can immediately apply to your Facebook ads to scale your campaigns.

And be sure to tune in to hear the results from the split tests detailed in Episode 115.

IN THIS EPISODE YOU’LL LEARN:

  • The main tip you want to remember when coming up with your ad’s hook (« and the red flag you want to avoid to keep your ad from flopping).
  • The retargeting strategy Dominate Web Media has used to generate a 4 to 1 return on ad spend.
  • What to do when people abandon your cart (« Hint: Use this Facebook ad type to drive more online sales and bring back people who didn’t buy from you).

Mentioned in this episode:

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https://kasimaslam.com/ep118-how-to-10x-your-facebook-ad-spend-and-generate-consistent-roi-part-2-of-2
Tue, 10 Oct 2017 21:25:28 -0500
EP117: The 3-Step Formula to 10X Your Facebook Ad Spend with Consistent ROI [Part 1 of 2]

Want to scale your Facebook ads?

In this two-part episode, learn the simple three-step strategy to scale your Facebook ads while generating a consistent return on investment. Once you understand this, you can create an ad that will resonate with a broad audience, get your message across, and create a campaign that can last for years to come.

IN THIS EPISODE YOU’LL LEARN:

  • What to do in the first ten seconds of your video ad to grab a viewer’s attention (« and what you should avoid doing so you don’t discourage views).
  • How to leverage the UPSYD Awareness Formula to move people from unaware of the problem to desiring your product/service.
  • The tactics Dominate Web Media uses in their clients’ Facebook campaigns to turn cold traffic into buyers.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep117-the-3-step-formula-to-10x-your-facebook-ad-spend-with-consistent-roi-part-1-of-2
Tue, 03 Oct 2017 19:19:57 -0500
EP116: Ryan Deiss Breaks Down the “Before & After” Strategy of Chatbooks’ Viral Video

Join Ryan Deiss, Co-Founder and CEO of DigitalMarketer, as he explains the “Before and After” strategy that will help you reach your target audience and show them that your product will get them to their desired After state. Using a brilliant Before and After example from Chatbooks, Ryan shows you what you can do when you get this right.

IN THIS EPISODE YOU’LL LEARN:
  • How Chatbooks’ ad shifts from the Before state to the After state (« use this as inspiration so your audience is open to your marketing message).
  • An ingenious way to position a product so customers understand your pricing model.
  • The mistake Chatbooks makes on their homepage that’s hurting their marketing message and how you can avoid doing the same.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep116-ryan-deiss-breaks-down-the-before-after-strategy-of-chatbooks-viral-video
Tue, 26 Sep 2017 21:59:33 -0500
EP115: 3 Facebook Tests to Double Conversions and Decrease Cost Per Lead by 40%

You gotta test this stuff!

Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another.

And be sure to tune in next week for more data on these ongoing tests!

IN THIS EPISODE YOU’LL LEARN:

  • How to get your Facebook pixel on the Thank You Page of a perpetual webinar (« It’s harder than it sounds).
  • Why you should “tell” Facebook exactly what you want (« Doing this doubled our conversions and cut our cost per lead in half).
  • The button you shouldn’t click in Facebook if you need results right out of the gate.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep115-3-facebook-tests-to-double-conversions-and-decrease-cost-per-lead-by-40
Tue, 19 Sep 2017 22:22:29 -0500
EP114: How Big Brands Spend Their Facebook Ad Dollars — Featuring Andrew Foxwell

Learn how the branding giants do it.

Join the experts and special guest Andrew Foxwell of Foxwell Digital to learn how to run your Facebook marketing like a major brand. Hear the digital advertising strategies, including how to combine brand and direct response advertising, that Andrew’s learned from handling over $10 million in ad spend for brands like Grand Ole Opry, so you can apply these tactics in your own business.

IN THIS EPISODE YOU’LL LEARN:

  • A strategy to add to your direct response campaigns to generate more leads and sales (« Hint: It goes on the top of your marketing funnel).
  • The simple Facebook attribution tactic, that a lot of people don’t do, that can make measuring your Facebook campaigns so much easier.
  • Why looking at your Facebook objectives can help you avoid an issue at the lower part of your funnel (« This will help you reach different segments of your audience).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep114-how-big-brands-spend-their-facebook-ad-dollars-featuring-andrew-foxwell
Tue, 12 Sep 2017 18:36:37 -0500
EP113: Facebook Interest Targeting Expansion: Should You Use It in Your Campaigns? [Case Study]

We put it to the test!

Using two identical Facebook campaigns – one with Facebook interest targeting expansion and one without – Molly set out to see how Facebook interest targeting expansion affects campaigns. Hear Molly’s process and the impact the feature had, so you can learn the role Facebook targeting expansion plays and if you should be using it in your own Facebook campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • The clear winner of the test and what this means you should be doing now and in the future with the interest targeting expansion feature.
  • When not to use the interest targeting expansion option and what to do instead.
  • Molly’s three big takeaways on interest targeting expansion, including how interest targeting expansion can play a role in scaling your Facebook campaign.

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep113-facebook-interest-targeting-expansion-should-you-use-it-in-your-campaigns-case-study
Wed, 06 Sep 2017 16:23:19 -0500
EP112: Music Marketing: How to Grow an Artist’s Following & Sell More Concert Tickets

How do you build a sustainable relationship with your target market? That’s the question special guest Kyle Lemaire, Founder and CEO of Indepreneur, set out to answer. What he learned can be profitably applied by any business – especially the music industry.

Listen to learn how he took a relatively unknown musician and generated 22,000 Facebook fans in 6 months, sold out two shows in a foreign country they’d never played, and how you can use his music marketing strategies to successfully run and scale social media and paid traffic campaigns.

IN THIS EPISODE YOU’LL LEARN:
  • How to create a sustainable business in an industry where the only model before it was to pump hundreds of thousands of dollars into a career (« This will help you avoid being a one-hit wonder).
  • How Kyle was able to generate $26,000 in six months for a musician by giving away an album for free (« And how this created more engaged fans moving through the Customer Journey).
  • The two-step Facebook ad strategy you can use to break into a market that hasn’t heard of you yet and generate customers (« This is how he sold out two shows in a country the artist had never played).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep112-music-marketing-how-to-grow-an-artists-following-sell-more-concert-tickets
Tue, 29 Aug 2017 19:27:24 -0500
EP111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action

What’s the Facebook ad auction and how does it impact the success of your ads? We’ll explain that with guest Drew Tweito, CEO of FunnelBoom.

You’ll learn the four components that matter most in the auction, three of which you can control directly. Understanding this will help you scale your Facebook campaigns and drive down the cost of your Facebook ad spend.

IN THIS EPISODE YOU’LL LEARN:

  • Why small companies can compete with the Goliaths of the business world when using the Facebook Ad Auction right.
  • The forgotten component you need to pay attention to if you want your Facebook ad to be seen by your audience (« this can help reduce your ad spend).
  • Different Facebook bidding strategies you can use to win the auction and scale your campaign.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep111-control-your-facebook-ad-experience-bidding-relevance-score-and-probability-of-action
Tue, 22 Aug 2017 19:17:44 -0500
EP110: How Pet Snacks Used Facebook Ads to Sell $1,003,206.82 of Ecommerce Products on Shopify

Do you know what resonates with your audience? Join the experts as special guest James Buhagiar of Pet Snacks details the 5-step strategy he used to gain insight into his customer avatar, how he got started advertising on Facebook, and how he used Facebook ads and video to build momentum for his advertising campaigns and his business.

IN THIS EPISODE YOU’LL LEARN:

  • How you can use Facebook to do market research to both see what resonates with your audience and get a better understanding of your customer avatar (« And it’s as affordable as $1/day).
  • How you can use your origin story to effectively reach your audience.
  • Why not offering discounts on the front end increased sales by 30% for Pet Snacks, and how you can apply this method in your business.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep110-how-pet-snacks-used-facebook-ads-to-sell-1-003-206-82-of-ecommerce-products-on-shopify
Tue, 15 Aug 2017 20:24:20 -0500
EP109: What We Think of Target, Thrive Themes, and Ezra Firestone’s Facebook Ads (and What This Means for You)

Want to stop the thumb scroll and have your Facebook ad stand out on the news feed? Then join the experts as they critique seven Facebook ads from companies big and small. Learn the mistakes to avoid and gain actionable strategies that can be applied by any industry to create effective Facebook ads.

IN THIS EPISODE YOU’LL LEARN:

  • How to portray that your product will elevate your customer’s status, making it a more desirable purchase (« Hint: It’s one word).
  • What your ad image needs in order to stop the scroll and stand out on the crowded, competitive news feed.
  • The phrase to include in your ad copy to effectively introduce the value your product brings (« if you’re ever stuck with your copy, you can always use this phrase).
  • A simple retargeting ad anyone can replicate – no matter your industry – that generates social proof.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep109-what-we-think-of-target-thrive-themes-and-ezra-firestones-facebook-ads-and-what-this-means-for-you
Tue, 08 Aug 2017 19:10:19 -0500
EP108: How Facebook’s Ad Algorithm Works

Join the experts and guest Drew Tweito of FunnelBoom as they detail how Facebook’s ad algorithm works and how you can use it to scale your Facebook campaigns. They’ll share how to work with the Facebook algorithm so it does the work for you, so you can increase your ad’s ROI while spending less time in Facebook’s Ads Manager.

IN THIS EPISODE YOU’LL LEARN:

  • What golf and Facebook’s ad algorithm have in common (« hear Drew’s metaphor that will give you insight into the algorithm).
  • A scaling strategy you can use to specifically target your market and let the Facebook algorithm do the heavy lifting.
  • How many days to let a Facebook ad run for (« and why tinkering with your ad too soon can actually hurt your campaigns).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep108-how-facebooks-ad-algorithm-works
Tue, 01 Aug 2017 22:03:46 -0500
EP107: 6 Facebook Ad Updates You Need to Know About

Facebook’s a-changin’… again. Stay on the cutting edge and use these six Facebook updates to make your targeting even better and improve return on ad spend. Then, listen as Keith shares a quick strategy you can use to increase engagement, repurpose content, and help lower your cost per conversion.

IN THIS EPISODE YOU’LL LEARN:

  • The new update that will help you overcome the overcrowding of Facebook advertising.
  • A powerful feature (« that you may not know about) that will let you target the right audience and get the results you want from your Facebook ads.
  • How to differentiate your Facebook page and increase your ROI from paid ads.

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Show Page Notes

Mentioned in this episode:

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https://kasimaslam.com/ep107-6-facebook-ad-updates-you-need-to-know-about
Tue, 25 Jul 2017 20:01:00 -0500
EP106: How Much Can You Afford to Pay to Acquire a Customer?

Everything comes down to this one question. How much can you afford to pay to acquire a customer?

Knowing this will make it easier to generate a successful and profitable Facebook campaign. Use the five metrics the experts share to determine how much you can pay to get leads and customers and what a successful Facebook campaign looks like for your business, so you can quickly achieve a return on your Facebook ad spend.

IN THIS EPISODE YOU’LL LEARN:
  • The five metrics to determine what success is for your business or clients, so you’ll accurately know what is and isn’t working.
  • The most important metric you need to know to achieve your Facebook marketing goals (« This will give you accurate insight on what your business can attain).
  • The formula to determine the benchmarks your Facebook campaign must hit to quickly achieve a return on your Facebook ad spend (« Hint: You’ll have to do the math backwards).

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Show Page Notes

Mentioned in this episode:

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https://kasimaslam.com/ep106-how-much-can-you-afford-to-pay-to-acquire-a-customer
Tue, 18 Jul 2017 20:41:16 -0500
EP105: The Facebook Ad Map: How to Know Which Facebook Ad Type to Use

Have you ever struggled with which Facebook Ad Type to use? Well, you’re not alone. Join the experts as they give you a Facebook ad map any marketer or business can use, whether you’re stumped by your first ad or your one hundredth. They’ll go over which Facebook ad type works with the seven most common offers and why, so you can have a starting point and eliminate confusion going forward.

IN THIS EPISODE YOU’LL LEARN:
  • The determining factor that will help you decide which Facebook ad type you want to put in front of your audience (« It’s like using the “Easy Button” for your ads).
  • What going to a party can teach you about your Facebook ads.
  • The mistake marketers make with their Facebook ad copy and what to keep in mind to correct it (« Hint: This may be why you’re seeing early results with your Facebook ads, but they don’t last).

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Show Page Notes

Mentioned in this episode:

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https://kasimaslam.com/ep105-the-facebook-ad-map-how-to-know-which-facebook-ad-type-to-use
Tue, 11 Jul 2017 20:58:20 -0500
EP104: Is Retargeting Dead? Ryan Deiss’ Thoughts on Google’s New Ad Blocker

Digital marketing as you know it is about to change. Early next year, Google will roll out an ad blocker through Chrome and that has a lot of marketers wondering how this will impact their retargeting campaigns. Ryan Deiss, Founder and CEO of DigitalMarkter, joins the experts to discuss what the new ad blocker means for marketers, how you should react, and how you should prepare.

IN THIS EPISODE YOU’LL LEARN:
  • Who the Google ad blocker will have a big impact on and who it won’t affect (« and what this means for your campaigns).
  • What the ad blocker likely means for future digital marketing trends and strategies (« and how you should prepare).
  • Why the experts aren’t panicking about the ad blocker and why you shouldn’t be either.

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep104-is-retargeting-dead-ryan-deiss-thoughts-on-googles-new-ad-blocker
Mon, 03 Jul 2017 22:18:24 -0500
EP103: New Mission & Features: What Facebook’s Group Updates Mean for Digital Marketers

Where does community fit in your business? Community is so important that Facebook recently changed their mission statement to include community and rolled out 5 Facebook group updates. Join the experts and special guest Suzi Nelson, DigitalMarketer’s Community Manager, to learn what the Facebook group updates mean for digital marketers and how you can use these new features to build and grow your business and make data-driven decisions.

IN THIS EPISODE YOU’LL LEARN:
  • Community’s biggest advantage for businesses and how it positively impacts the bottom line.
  • What the 5 Facebook group updates do and how to use their metrics to create and maintain a thriving community.
  • How one new update will help you create consistent content (« this is one of the key strategies of community building).

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep103-new-mission-features-what-facebooks-group-updates-mean-for-digital-marketers
Tue, 27 Jun 2017 20:13:13 -0500
EP102: Facebook's Offline Events: The New Way to Track the Untrackable

This is big! The rollout of Facebook offline events is giving marketers the ability to track what the Facebook pixel can’t: sales that happen in your physical store or over the phone after people see or engage with your Facebook ad.

From local businesses to online companies, any business can use and benefit from Facebook offline events, no matter your budget. Join the experts and special guest Scott Desgrosseilliers, founder of Wicked Reports, as they explain how you can use Facebook offline events to your advantage, as well as the caveat you need to be aware of.

IN THIS EPISODE YOU’LL LEARN:

  • Who should use Facebook offline events and how it can have a profound impact on your business.
  • What data may conflict and where to proceed with caution so you can make informed decisions about your Facebook ads.
  • Scott’s #1 metric you should be tracking that will help you understand what creates a new lead for your business.
  • Listen till the end of the episode for a “Ryan Rant” on the problem with direct response and what you can do about it.

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep102-facebooks-offline-events-the-new-way-to-track-the-untrackable
Tue, 20 Jun 2017 19:54:15 -0500
EP101: 2 Killer Facebook Video “Traffic Plays” to Deploy in Your Business

Get the Facebook video campaign strategy playbooks the experts use in their businesses to acquire new leads, scale campaigns, and increase conversions. Listen as they detail two video ad game plans you can quickly start using in your business.

IN THIS EPISODE YOU’LL LEARN:

  • The video campaign strategy that provides value first and successfully reaches cold audiences (« Hint: This is especially effective for expensive products).
  • The four elements to include in your video to create effective video ads that convert.
  • What video ad strategy you can use if you have a novelty product or are just getting started.

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep101-2-killer-facebook-video-traffic-plays-to-deploy-in-your-business
Tue, 13 Jun 2017 19:13:20 -0500
EP100: 10 Biggest Takeaways from 100 Episodes of Perpetual Traffic

Join us as we celebrate 100 episodes! Thanks to everyone who helped get us here, especially the listeners—we couldn’t have done it without you.

To commemorate this milestone, the experts are sharing their favorite episodes they consistently recommend to friends, peers, colleagues, and mentees alike. From how to acquire traffic to closing a sale with video advertising, from how to reach new customers using Facebook Messenger to crafting compelling, high-converting ad creatives, these are the favorite tips, strategies, frameworks, and ideas of the PT crew.

Then, listen as our Editor, Darren Clarke, details what it takes to create a slick, engaging podcast that has generated 1,845,142 downloads in two years. Darren shares how you can make a podcast that listeners continually return to and what a podcast sounds like without an editor.

IN THIS EPISODE YOU’LL LEARN:

  • What your marketing must include so you can effectively convey why someone should buy from you (« this is true for all marketers, no matter your industry).
  • How to use video advertising to give yourself the best chance of generating a conversion while filtering out traffic that’s not going to buy.
  • How to use Facebook Messenger to connect with your audience, reach new customers, and stand out from the crowd.
  • How to create a polished podcast that listeners continually return to, even if you’re on a budget or not a sound editing wizard.

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep100-10-biggest-takeaways-from-100-episodes-of-perpetual-traffic
Tue, 06 Jun 2017 17:50:37 -0500
EP99: Marketing & Traffic Advice from Facebook’s 30th Employee: Noah Kagan

Listen as special guest Noah Kagan, founder of Sumo and AppSumo, joins the experts to share how he grows his list and generates high volume traffic to his blog, podcast, and websites. From content distribution strategies to giveaways to the “Restaurant Strategy” that provides value, Noah and the hosts detail tactics you can use today.

IN THIS EPISODE YOU’LL LEARN:
  • What rap music and marketing have in common and how you can use this strategy to grow your audience size.
  • One of the biggest mistakes marketers who are running paid traffic make and how you can avoid it.
  • How all of your marketing and messaging can make a positive and lasting impact so your brand wins in the end (« Hint: This builds trust with your audience).
  • The one question you need to answer so you can outlast your competition and continue to scale your campaigns and business (« This is Noah’s #1 marketing tactic).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 38: The 4-Step Podcast Launch Strategy Noah’s How to Launch a Podcast Blog Article AppSumo: The Growth Hacker Giveaway

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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https://kasimaslam.com/ep99-marketing-traffic-advice-from-facebooks-30th-employee-noah-kagan
Tue, 30 May 2017 19:51:41 -0500
EP98: What We Think of Home Chef, MuscleTech, and ClickFunnels’ Facebook Ads (and What This Means for You)

Learn from the experts as they critique eight Facebook ads, offering insight on what the marketers did right and what they could improve upon. Listen as they offer actionable strategies you can implement in your own Facebook campaigns and how to avoid eight common Facebook ad mistakes.

IN THIS EPISODE YOU’LL LEARN:

  • The approach almost any marketer can apply to effectively communicate your product/service is the best fit for your customer avatar (« and what it has to do with a rainy weekend).
  • The simple strategy you can use in your ads to quickly grab your audience’s attention (« Hint: This is a very effective tactic to use if you’re not a great ad copywriter).
  • How you can “sell the click” on your Facebook ad and what not to do so don’t intimidate the viewer from clicking.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Episode 68: 3 Elements of High-Converting Video Ads [Part 2]

Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy

Episode 97: 7 Facebook Tests: Optimize Your Facebook Campaigns with Our Results

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep98-what-we-think-of-home-chef-muscletech-and-clickfunnels-facebook-ads-and-what-this-means-for-you
Tue, 23 May 2017 20:37:17 -0500
EP97: 7 Facebook Tests: Optimize Your Facebook Campaigns with Our Results

Join the experts as they detail seven strategies they’ve learned from testing and experimenting with their Facebook ads. From bid amount to Facebook video ads to ad creatives, implementing these strategies will help you get the best possible results with your Facebook ads and increase conversions at a low cost.

IN THIS EPISODE YOU’LL LEARN:
  • How one Facebook ad generated 3,000 new subscribers and 30,000 new fans in 30 days (« and how you can use it in your business).
  • What to pair your ad’s hook with to reach “advertising nirvana” and generate a high return.
  • Easy strategies you can use to reduce ad fatigue and quickly scale your campaigns without reducing ROI.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Emoji Searcher Episode 34: 14 Elements of Persuasive Ad Copy Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68: 3 Elements of High-Converting Video Ads [Part 2] Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy Episode 85: 6 Elements of a High Converting Ad Creative Episode 88: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business…Live from Traffic & Conversion Summit 2017 Episode 90: 5 Facebook Ad Updates You Need to Know About Episode 91: Everything You Need to Know About Facebook Website Conversion Campaigns

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep97-7-facebook-tests-optimize-your-facebook-campaigns-with-our-results
Tue, 16 May 2017 19:54:16 -0500
EP96: The 4 “Magic” Questions to Monetize and Re-Engage Your Audience

How do you turn leads and subscribers into buyers and raving fans? You answer four questions from Richard Lindner, Co-Founder and President of DigitalMarketer. With Richard’s four questions, you will overcome a lead’s objections and move them through the Customer Journey towards a sale. The best part? It will cost you nothing to start implementing today and allow you to monetize and re-engage members of your audience.

IN THIS EPISODE YOU’LL LEARN:

  • How the four questions will positively change the dynamic of your relationship with your leads and subscribers and allow you to communicate the value of your product or service to your prospects.
  • The five-word phrase that will grab your audience’s attention and articulate why a lead should pay attention to you (« Hint: This answers the #1 question).
  • The big mistake companies make that will cause a customer to mistrust you and how you can fix it.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Bravo Video Testimonial Software

Press and hold link to visit the page

Show Page Notes

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep96-the-4-magic-questions-to-monetize-and-re-engage-your-audience
Tue, 09 May 2017 15:39:33 -0500
EP95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)

Have you ever been confused by the results of your Facebook campaign or frustrated by Facebook’s analytics dashboard? You’re not alone. Andrew Tweito, CEO of FunnelBoom, joins the experts to offer clarity on how to get the real numbers of your Facebook ads so you can accurately judge the success of your campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • How Facebook tracking works, how accurate is it, and why you may have conflicting numbers (« Understanding this will help you better use the Facebook analytics dashboard to your advantage).
  • The new Facebook feature that promises to solve tracking issues and offer insight into the data behind your campaigns.
  • How to avoid and what to do about the Facebook analytics “wild goose chases” that suck up your time and other resources.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads Andrew Tweito’s Facebook Ad Measurement and Mastery 2017

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep95-facebooks-new-analytics-dashboard-and-why-your-tracking-is-off
Tue, 02 May 2017 19:57:53 -0500
EP94: The Future of Messenger Marketing with ManyChat CEO Mikael Yang

Learn from the experts and ManyChat CEO, Mikael Yang, what’s in store for Messenger bots and the Messenger marketing strategies you can deploy in your business today, so you can stay human and bring personal value to your customer. Be sure to listen to the last three minutes to get the “most important tip” to succeed with Messenger marketing.

IN THIS EPISODE YOU’LL LEARN:
  • The “ultimate experience” marketers can tap into to better reach their customers.
  • The first step of Messenger Marketing that will get you started, so you don’t miss out on this communication channel.
  • The tactic that will make Messenger bots feel human and improve the conversation with your subscriber.
  • Learn why Mike believes Messenger as a platform is going to capture 80% of the business-to-customer communication in the near future.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Messenger Marketing Blueprint Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger Episode 80: Facebook Messenger Ads: Everything You Need to Know Episode 93: 6 Website Tweaks You Can Use to Skyrocket Your Sales

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep94-the-future-of-messenger-marketing-with-manychat-ceo-mikael-yang
Tue, 25 Apr 2017 21:20:15 -0500
EP93: 6 Website Tweaks You Can Use to Skyrocket Your Sales

Special guest Syed Balkhi, Co-Founder of OptinMonster, joins the experts to discuss how to generate more website sales. Listen to learn six growth hacks you can deploy at the bottom of your sales funnel to increase your conversions and, thus, your profit, so you can outspend your competitors and dominate your market.

IN THIS EPISODE YOU’LL LEARN:
  • The biggest mistake you can make when trying to generate customers online (« and how you can avoid this).
  • The strategy you can use to reduce cart abandonment, overcome a customer’s objections, and generate subscribers and customers («Hint: You do this by removing one option and replacing it with another).
  • How to use the “Magic Recovery Email” campaign to recover 55% of lost revenue.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Retain Churn Buster CartHook Jilt

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep93-6-website-tweaks-you-can-use-to-skyrocket-your-sales
Wed, 19 Apr 2017 22:38:00 -0500
EP92: The 3-Step Strategy to Grow and Scale a Multi-Million Dollar Marketing Agency

Learn the three-step strategy that has led to Dominate Web Media’s 300% year-over-year growth while they manage two-to-three-million-dollars’ worth of monthly ad spend for their clients. Listen as the experts describe how this strategy is applicable across the board—whether you’re a business owner, work for a business, or manage a team—and how you can start implementing these tactics today.

IN THIS EPISODE YOU’LL LEARN:
  • The solution to building a company (« Hint: It’s not finding people who are just like you).
  • The “unconventional” four-step formula to finding and attracting talented, better hires who will perform and help grow a business (« and why the interview is “optional” and not one of the four steps at Dominate Web Media).
  • What airplane pilots can teach you about growing a business and how it will give you control, consistency, precision, and duplicability.
  • Keith’s three “growth hacks” to growing an agency at massive scale.

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep92-the-3-step-strategy-to-grow-and-scale-a-multi-million-dollar-marketing-agency
Tue, 11 Apr 2017 19:33:11 -0500
EP91: Everything You Need to Know About Facebook Website Conversion Campaigns

Listen as the experts clear up the confusion surrounding how to successfully create Facebook Website Conversion Campaigns. The crew will give you a high-level understanding of how to generate conversions on Facebook, detail how and why they do things, and share the results they’ve gotten, so you can better understand the Facebook algorithm and generate the results you want from your ads.

IN THIS EPISODE YOU’LL LEARN:
  • When to use the Website Conversion Campaign, how many days to use run it for, how to bid, and how many conversions you need for measurable data.
  • The myth surrounding Website Conversion Campaigns, how it may be holding your campaign back, and the true number you should be paying attention to (« even on a small budget).
  • The huge revelation that gave Dominate Web Media more data, made their campaign more powerful, and reduced their cost per acquisition (« and how you can do the same).
  • Which Website Conversion Campaign feature has given DigitalMarketer the lowest cost per leads while generating the highest volume of leads and how you can apply this feature to your funnels.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 45: 5 Proven Facebook Offers that Convert Episode 47: Facebook’s New Conversion Pixel: What You Need to Know Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns Episode 86: UPSYD: The 5-Step Framework to Generate More Customers Facebook Business Guide: Everything you need to know about getting conversions

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep91-everything-you-need-to-know-about-facebook-website-conversion-campaigns
Tue, 04 Apr 2017 17:22:28 -0500
EP90: 5 Facebook Ad Updates You Need to Know About

Stay on the cutting edge of Facebook advertising updates that will have a profound impact on your business. Listen as the experts detail five new updates to the Facebook ad platform and how these exciting updates can increase ad engagement and how they plan to implement them in their respective businesses.

IN THIS EPISODE YOU’LL LEARN:
  • The new ad that generates branding and provides value to your audience while simultaneously highlighting your products («If you’re an ecommerce store or a local retailer, this feature is going to be killer for you).
  • How you can easily add eye-catching movement to your Facebook ads.
  • The new tool you can use to increase engagement with your ads («and boost your Relevance Score).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Win a full day marketing strategy session with molly and help a loving father regain the use of his legs! Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68: 3 Elements of High-Converting Video Ads [Part 2] Episode 79: 3 Ways to Sell with Facebook Paid Traffic in 2017 Episode 89: [Case Study] How He Generated 11,000 Facebook Messenger Subscribers for 13¢ apiece Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep90-5-facebook-ad-updates-you-need-to-know-about
Tue, 28 Mar 2017 20:47:55 -0500
EP89: [Case Study] How He Generated 11,000 Facebook Messenger Subscribers for 13¢ Apiece

Join the experts and special guest Sean Patrick Simpson, CEO of Soul Space Media, as they discuss the Facebook Messenger ad campaign that produced 11,000 Facebook Messenger subscribers and a 550% ROI for Soul Space Media within a week. Listen as Sean details what they did right and what they’ll do differently in the future, so you can learn how to tap into the opportunity of Facebook Messenger ads.

IN THIS EPISODE YOU’LL LEARN:

  • The question Sean asked in Messenger that generated a 44% Lead Magnet opt-in rate (« he calls it the “perpetual loop lead”).
  • The two mistakes that lead to a 33% unsubscribe rate (« and how you can avoid them).
  • How DigitalMarketer uses the Facebook Messenger bot to engage and entertain their subscribers, and how you can do the same.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 53: Ryan Levesque Shares 4 Steps to Creating Personalized, Segmented Campaigns for Your Audience

Episode 80: Facebook Messenger Ads: Everything You Need to Know

ManyChat

Chatfuel

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep89-case-study-how-he-generated-11-000-facebook-messenger-subscribers-for-13-apiece
Tue, 21 Mar 2017 20:06:53 -0500
EP88: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business…Live from Traffic & Conversion Summit 2017

Listen as the Perpetual Traffic crew, along with Mike Rhodes and Tom Breeze, share five killer traffic campaigns at Traffic & Conversion Summit 2017. Download the presentation slides in the resource section below and follow along as each expert presents a traffic campaign that you can deploy in your business today!

IN THIS EPISODE YOU’LL LEARN:
  • What the Choose Your Own Adventure books can teach you about YouTube ads.
  • The Google shopping ads campaign that generated 77,589 impressions with a click-through rate of 43.11% (« and how you can use this strategy in your business).
  • How DigitalMarketer was able to reach a new market and acquire 12,006 leads in the process.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Slide Deck of 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep88-5-killer-traffic-campaigns-to-swipe-and-deploy-in-your-businesslive-from-traffic-conversion-summit-2017
Thu, 16 Mar 2017 20:00:51 -0500
EP87: 3 Steps to Finding the Perfect Audience for Your Ads

What’s the first thing the experts do when they devise the overall game plan of a paid campaign? They follow this 3-step strategy. Join the experts as they detail the process that will help your ads reach your perfect audience.

Also, listen to learn how you can enter to win a full-day marketing strategy consultation with Molly Pittman and Ryan Deiss and support a good cause to boot!

IN THIS EPISODE YOU’LL LEARN:
  • The biggest mistake you can make when launching your paid traffic campaign (« and what you can do to avoid it).
  • The factor that should always determine who you target.
  • The four audiences to launch your campaign with so you can generate momentum.
  • The one thing all successful, new campaigns have in common.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Win a full-day marketing strategy session with Molly and Ryan and help a loving father regain the use of his legs Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party Episode 82: The Death of Organic Social Media with Mike Stelzner

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep87-3-steps-to-finding-the-perfect-audience-for-your-ads
Tue, 07 Mar 2017 19:53:22 -0500
EP86: UPSYD: The 5-Step Framework to Generate More Customers

Learn the 5-step framework that will give you the most upside potential with every new campaign you launch and help you generate more customers. Once you understand this concept, you can win in any market because the framework works on any platform and in any market.

IN THIS EPISODE YOU’LL LEARN:
  • The 5-step process that will move people from unaware of the problem to desiring your solution (« i.e. buying your product/service).
  • How to connect with people who are unaware of the problem or the solution.
  • The hook and ad copy Keith used to generate 217 shares and reach 200,668 people on Facebook (« this will make people open to your marketing message and move people through the steps to a conversion).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Keith’s UPSYD Slides Episode 01: The Future of Paid Traffic Episode 02: Acquiring Customers One Pixel At A Time Episode 03: Facebook Video Ad Game Plan Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy Episode 85: 6 Elements of a High Converting Ad Creative

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep86-upsyd-the-5-step-framework-to-generate-more-customers
Tue, 28 Feb 2017 17:26:47 -0500
EP85: 6 Elements of a High Converting Ad Creative

How do you create compelling visuals for your ads?

Listen as Molly details the six foundational elements of ad creatives that convert — including even one of these elements in every creative you make will help your ad succeed. Then, Molly goes over the Ad Design Checklist (« that you can swipe for free in the resource section) DigitalMarketer uses to create the concepts for all their marketing visuals.

IN THIS EPISODE YOU’LL LEARN:
  • The element your ad creative must contain to have a successful campaign.
  • What to do if you’re not a visual person or overly creative and the free research tool you can use to overcome that so you can convey your marketing message through visuals.
  • The 6-Step checklist DigitalMarketer uses to design powerful Facebook ads (« Find it in the resource section below).
  • Tips and tools you can use to create strong visuals, even if you don’t have a graphic designer.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Big MagicEpisode 41: 9 Ways to Increase Landing Page Conversion Rate Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy Facebook Ad Example Slide Deck Molly’s example document she gives to DM’s graphic designer [DOWNLOAD] Use This 6-Point Facebook Ad Design Checklist Before Launching Your Next Campaign (…and draw inspiration from 20 critiqued ads!) Facebook Ad Design Checklist Dreamstime

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep85-6-elements-of-a-high-converting-ad-creative
Tue, 21 Feb 2017 18:10:58 -0500
EP 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy

Ryan Deiss joins the experts to share the seven questions he asks himself when writing copy, which helps make his ads, emails, and sales copy more effective. Listen to learn how answering even just one of the seven questions can make your ad copy more deliberate, more powerful, and more likely to generate conversions.

IN THIS EPISODE YOU’LL LEARN:
  • How you can draw your prospects’ focused attention.
  • What hit songs and effective sales copy have in common (« And how you can quickly use this approach).
  • How answering two questions can grab attention and help create the emotion that will trigger a sale. (« Hint: They’re Questions 4 and 5).
  • The “Portal Strategy” that makes prospects more open to your message.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Influence by Robert B. Cialdini Pre-Suasion by Robert B. Cialdini Wizard of Ads by Roy H Williams Ogilvy on Advertising by David Ogilvy

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep-84-ryan-deiss-7-questions-i-ask-myself-before-i-finish-writing-ad-copy
Tue, 14 Feb 2017 20:55:46 -0500
EP83: How Funded Today Raised $105,999,553 in Crowdfunding Campaigns

Thinking of crowdfunding? Learn how you can generate more pledges and run a successful campaign from Zach Smith and Thomas Alvord, founders of Funded Today, who’ve raised over $100,000,000 across different Kickstarter and Indiegogo projects. Zach and Thomas detail to the experts the hooks, strategies, and ads they use to successfully fund a campaign, along with how crowdfunding can validate if you have a good product or not.

IN THIS EPISODE YOU’LL LEARN:
  • The businesses and products crowdfunding is good for and why people should think about crowdfunding (« and the products that shouldn’t).
  • Why conversion rate means nothing for crowdfunding and the metric that truly denotes your campaign’s success.
  • The Triple F Strategy that will help you launch and give your campaign momentum.
  • The two profitable paid traffic channels and the “Holy Grail” for crowdsourcing.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Indiegogo Kickstarter

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep83-how-funded-today-raised-105-999-553-in-crowdfunding-campaigns
Tue, 07 Feb 2017 17:14:44 -0500
EP82: The Death of Organic Social Media with Mike Stelzner

The founder and CEO of Social Media Examiner, Mike Stelzner, explains to the experts why organic social media is dead and details the medium and a new philosophy you can leverage to develop a loyal community who can positively impact your bottom line.

IN THIS EPISODE YOU’LL LEARN:
  • The surprising percentage of social media traffic that visits Social Media Examiner.
  • The community development “superpower” that helps you generate super fans.
  • The key to going Live on Facebook (« It may not be what you were expecting).
  • The innovative strategy Mike uses to repurpose his podcast to generate more exposure that you can use, too.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 50: How Frank Kern Generates Sales and Goodwill with Facebook Live Episode 81: How Laura Roeder Grew MeetEdgar to 7,000+ Users Social Media Examiner Live Show Social Examiner Facebook Video Archives Social Media Marketing World Huzza

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep82-the-death-of-organic-social-media-with-mike-stelzner
Tue, 31 Jan 2017 16:31:19 -0500
EP81: How Laura Roeder Grew MeetEdgar to 7,000+ Users

Special guest Laura Roeder, founder of MeetEdgar, joins the experts to detail the strategies that grew MeetEdgar to over 7,000 customers—without venture capitalists. Laura, Molly, Keith, and Ralph discuss the funnels and acquisition tactics that are driving MeetEdgar’s success, along with how they’re reducing customer churn. Listen and learn how you can apply these same strategies in your own company.

IN THIS EPISODE YOU’LL LEARN:

  • The “catch-all” strategy inspired by MeetEdgar that is generating 500-700 opt-ins a week for DigitalMarketer (« that you can apply to your website, too).
  • The three strategies MeetEdgar uses to generate leads and move them through the Customer Journey towards a conversion (« use this as inspiration within your own company).
  • The messaging and hook MeetEdgar uses to connect with people who aren’t aware of their product.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: MeetEdgar Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep81-how-laura-roeder-grew-meetedgar-to-7-000-users
Tue, 24 Jan 2017 20:43:43 -0500
EP80: Facebook Messenger Ads: Everything You Need to Know

This is something you can’t ignore.

Listen and follow along with Molly’s slides to learn how DigitalMarketer has been using Facebook Messenger Ads, so you can not only stay on the cutting edge, but also come up with a unique strategy to connect with your audience, reach new people, and really stand out in today’s environment.

The companies who figure out Messenger ads and use them in their Customer Journey are going to win.

IN THIS EPISODE YOU’LL LEARN:

  • The two types of Facebook Messenger ads and their specifics so you can set up your own (« Follow along with the slides to set up each ad).
  • How to use Messenger to create personalization and overcome objections people may have about buying your product or service.
  • The easy, inexpensive tool DigitalMarketer is using to build subscribers (« And has helped generate a 67.08%-89.87% open rate with Facebook Messenger).
  • How to take advantage of Messenger even if you’re not buying ads on Facebook.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality ManyChat Molly’s Slides

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep80-facebook-messenger-ads-everything-you-need-to-know
Tue, 17 Jan 2017 16:58:41 -0500
EP79: 3 Ways to Sell with Facebook Paid Traffic in 2017

Join the experts as they detail three proven traffic methods they’ve seen work and have used in their own businesses; the psychology behind these tactics is universal and can be applied to any business, no matter your industry. Molly, Keith, and Ralph set foundational guidelines to make sure the way you sell your product or service via Facebook ads is efficient and effective.

IN THIS EPISODE YOU’LL LEARN:
  • The low-risk way to build trust and goodwill with your audience while simultaneously growing your audience base (« Hint: You can do this for as little as $1/day).
  • How thinking backwards can help you better understand your customer and ultimately lead to creating an offer that will resonate with your audience.
  • How to “Trojan Horse” your offer so leads are ready to buy by the time they click.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 01: The Future of Paid Traffic Episode 02: Acquiring Customers One Pixel At A Time Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep79-3-ways-to-sell-with-facebook-paid-traffic-in-2017
Tue, 10 Jan 2017 16:23:14 -0500
EP78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

How will digital marketing evolve in 2017? The experts make eight predictions and detail what they’re paying attention to in the new year. Listen so you can stay ahead of the trends and change your traffic strategy accordingly.

IN THIS EPISODE YOU’LL LEARN:

  • How the “Me” and the “We” cycles affect your business and how you can leverage it to your advantage.
  • How you can build your brand’s personality, which will make your paid traffic more profitable.
  • Dominate Web Media’s approach to the overcrowding of Facebook advertising and Ralph’s advice for dealing with ad load.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 02: Acquiring Customers One Pixel At A Time

Episode 03: Facebook Video Ad Game Plan

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

Episode 77: 7 Biggest Traffic Takeaways from 2016

Dominate Web Media’s Facebook Ads Specialist Certification

Pendulum: How Past Generations Shape Our Present and Predict Our Future by Roy H. Willimas and Michael R. Drew

The New Definition of Branding (And 4 more ways digital marketing will evolve in 2016)

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Free Audit

https://kasimaslam.com/ep78-8-digital-marketing-predictions-for-2017-facebook-messenger-ads-ad-load-and-brand-personality-
Tue, 03 Jan 2017 17:03:27 -0500
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