What is ETTR in photography, and when should you use it?

Using the 'ETTR' technique doesn't cost you a thing and is a great way to improve the image quality of your photographs. Chris Niccolls explains what it is, and when you should use it.

Music provided by BeatSuite.com
http://www.beatsuite.com

Rental equipment provided by The Camera Store
http://www.thecamerastore.com

0:00 - Intro
0:45 - The concept
3:15 - Portrait example
5:49 - Landscape example
7:41 - The wrap
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