Why Apple Removed iPhone's Battery Percentage

In 2017, Apple released iPhone X. The most dramatic update to iPhone since the original. Although it took away a convenient feature that the device previously had; the battery percentage. It used to be viewable directly from the menu bar. But with iPhone X, it was moved to control center. Requiring a swipe down just to see the state of charge. Many felt this was a step backward, so why did Apple do it?