Product Powerhouse was created to support product-based business owners, from handmade products to digital products, and everything in between. On this podcast, we chat about what it's really like to run an online shop. We publish weekly episodes covering e-commerce marketing, web design and all things Shopify. We celebrate successful shop owners and chat with experts in the e-commerce industry! Product Powerhouse is hosted by Erin Alexander, a Shopify Expert and design agency owner. She's helped hundreds store owners build, grow, and scale their online business. If you're ready to build an online shop that feeds your family and fuels your passion, you'll love listening to this podcast.
In this episode of the Product Powerhouse Podcast, Erin discusses the Shopify Email app and its potential benefits for business owners. She shares her own experience with email service providers and highlights why she decided to create a course on using the Shopify Email app.
Here are the key takeaways from this episode:
- The Shopify Email app is an email service provider available to all Shopify users.
- It allows users to create email marketing campaigns, automation, and send various types of emails such as newsletters, welcome sequences, thank you messages, and abandoned cart reminders.
- Having both an inbox and an email service provider is essential for effective email marketing.
- The Shopify Email app is a cost-effective option for those on a tight budget, as it offers up to 10,000 free emails per month.
- While the app may not have all the advanced features of other platforms, it is a great choice for beginners or those who find other platforms overwhelming.
- Users can customize email templates and integrate the app with other tools on their Shopify store.
- Erin announces her new course on using the Shopify Email app, which covers setup, branding, creating campaigns and automations, managing audiences, and more.
Links Mentioned:
Shopify Email App
Shopify Help Center
Erin's new Shopify Email Course
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Do you ever doubt yourself? Don't worry, you're not alone! I chatted with Chantal Dempsey, an award-winning mindset and confidence coach, and she assured me that self-doubt is something we can overcome.
- Overcoming self-doubt and building confidence is possible for everyone
- Changing perspective and focusing on strengths can help build confidence
- The subconscious mind plays a crucial role in self-doubt and can be accessed and reprogrammed
- Practical techniques, such as celebrating wins and setting achievable goals, can boost confidence
- Neuro-linguistic programming (NLP) and hypnotherapy are effective tools for building confidence
- Building trust in oneself is key to overcoming self-doubt
- Anchoring positive feelings to a song can help maintain confidence in challenging situations
Connect with Chantal Dempsey:
Website
Instagram
LinkedIn
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Welcome back to the Product Powerhouse Podcast! In this episode, host Erin Alexander opens up about her hiatus from podcasting, reflecting on where she's been and what she's been up to over the past 6 months. It's a refreshingly honest and vulnerable listen, as Erin shares her struggles and realizations that led to her return.
The main topics covered in this episode:
- The decision to pause the podcast to focus on creating new content.
- The impact of changes in her work environment on her energy and passion for her business.
- The realization that she needs back-and-forth interaction, like podcast interviews, to fuel her passion and energy.
- Updates on client projects, including the launch of two websites and her focus on VIP days.
- Exciting upcoming events, such as the Product Powerhouse Summit and business trips to California and Vegas.
As Erin wraps up the episode, she expresses gratitude for her listeners' support and excitement about the fresh, engaging content she has lined up for the rest of 2024. Despite the challenges, she's back and ready to fuel your product-based business with valuable insights, interviews, and educational resources. Thank you for tuning in and be sure to join her for the next episode!
Sign up for the Product Powerhouse Summit waitlist!
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners.
Ruthie shares her expertise in content strategy and marketing, with a background in corporate retail marketing for over 15 years, Ruthie has developed a systematic approach to building successful content strategies. She discusses the importance of consistency and offers valuable tips on attracting, nurturing, and converting audiences through your long-form content. From quarterly content planning to utilizing different platforms effectively, Ruthie's insights are sure to empower entrepreneurs looking to elevate their marketing game.
Key topics and takeaways:
- Mapping out campaign themes for product-based businesses
- Long form content for attracting new customers and nurturing existing ones
- Committing to a consistency that can be maintained
- Repurposing long form content into other formats
Connect with Ruthie Sterrett:
Website
Podcast
Instagram
10 Ways to Get More Eyes on Your Business
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
In this episode, we will explore the different wholesale options available on Shopify. Whether you're a seasoned wholesaler or just starting out, Shopify can be a powerful tool for your business. We'll discuss three main options for using Shopify for wholesale, including creating discount codes for your retail site, using an app like Wholesale Club, or setting up a separate wholesale store. We'll dive into the pros and cons of each method, considering factors like customer experience, cost, and the need for additional apps.
In this episode, we will cover:
- The three main wholesale options on Shopify
- Pros and cons of each option
- Considerations for customer experience and cost
- The host's guest interview on Wholesaleinabox.com
- A positive review of the DIY Shopify course
Thank you for joining us on Product Powerhouse. Make sure to subscribe to our podcast for more actionable strategies to supercharge your product-based business. And remember, you're not alone in this journey - we're here to help you become a true product powerhouse.
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
On this episode of Product Powerhouse, we are chatting with retail and ecommerce expert Grace Hayden. Grace shares her personal experience of selling her Turkish towel business, the P’s of retail and formula of running a successful business.
The main points we cover are:
1. The importance of understanding and connecting with your target market.
2. Insights into managing handmade businesses and clarifying confusion around inventory costs.
3. Unveiling the strategies behind profitability in selling products and understanding the five P's of retail.
Connect with Grace Hayden:
Start an E-commerce Business From Scratch book on Amazon
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
On this episode of the the Product Powerhouse podcast, we're talking about launching or relaunching a store. Whether you're starting from scratch or giving your existing store a facelift, we've got you covered.
So grab a cup of coffee, sit back, and let's dive into three essential tips to ensure a successful store launch.
Tip #1: Planning Ahead
No launch is complete without careful planning. Whether you're starting from scratch or giving your store a redesign, meticulous planning is crucial.
Tip #2: Customer Experience
Providing an exceptional customer experience is vital in today's competitive market.The goal is to make it as easy and enjoyable as possible for customers to shop at your store.
Tip #3: The Power of Marketing
Marketing is key when it comes to launching your store.
The important thing is to start marketing your store well in advance of the launch.
By following these three essential tips, you'll be well on your way to a successful store launch that will resonate with your target audience.
Thanks for listening to the Product Powerhouse podcast.
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
In this episode of Product Powerhouse, host Erin Alexander welcomes Sarah Verheyen from Merish Books, a bookkeeping and CFO services provider for creative entrepreneurs.
This episode offers valuable advice and practical tools for product-based business owners to take control of their finances and ensure long-term success.
- Erin shares her personal experience and Sarah encourages getting creative to make money.
- The Profit First system is recommended for business owners.
- A cash flow planner tool helps with financial planning and overview.
- Separate bank accounts for different expenses can prevent accidental spending.
- Bookkeeping and regular financial check-ins are crucial for success.
Sarah's insights and tips provide a roadmap for product-based business owners to navigate their finances wisely. By implementing strategies like the Profit First system, utilizing a cash flow planner tool, and prioritizing bookkeeping, entrepreneurs can gain a clearer understanding of their financial health and make informed decisions. Don't let bookkeeping hold you back from running a successful business. Join Erin Alexander and Sara Verheyen on this helpful episode of Product Powerhouse and take control of your business finances today.
Connect with Sara:
Website
Instagram
Cash Flow Planner - use code "PODCAST30" to save 30%!
CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
In this episode of Product Powerhouse, host Erin Alexander reflects on the valuable lessons learned from running her business for 7 years. She shares insightful anecdotes and personal experiences that highlight the importance of celebrating success, surrounding oneself with a supportive network, and being resilient in the face of challenges. Erin emphasizes the need to adapt in the ever-changing entrepreneurial world and to trust one's instincts. Additionally, she encourages listeners to embrace the journey and enjoy the process of entrepreneurship.
Main topics covered in this episode:
- The power of celebrating success and overcoming self-criticism
- The importance of surrounding oneself with supportive people
- The value of being flexible and adaptable in business
- Learning from mistakes and viewing them as opportunities for growth
- Embracing persistence and resilience in pursuit of one's dreams
In conclusion, Erin Alexander expresses gratitude for her journey in entrepreneurship and the valuable lessons she has learned over the past 7 years. She encourages listeners to reflect on their own journeys and apply the lessons shared in this episode. Through embracing celebration, support, adaptability, learning from mistakes, and persistence, Erin believes that listeners can find success and fulfillment in their own businesses. Don't miss this thoughtful and inspiring episode that sheds light on the realities of running a business and provides valuable insights for entrepreneurs at any stage of their journey.
CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
In this episode of Product Powerhouse, host Erin Alexander chats with Canva expert Brenda Cadman about the benefits of an organized Canva account. Here are three key takeaways from the episode:
- Cluttered workspace results in a poorer quality product as creators become frazzled looking for everything. Having a clean and organized workspace in design tools like Canva leads to a clarity of focus and faster creation.
- Specializing in a particular tool or area of expertise can make it easier to get referrals. Brenda Cadman shares how she developed a high level of expertise in Canva that most people do not have.
- The lost cost of disorganization can hinder productivity and opportunities for profitable work. Brenda provides tips and strategies for organizing your Canva account to improve your content creation efficiency.
Don't wait any longer to get organized and improve your content creation process with these tips and strategies from Brenda and Erin. Head over to the podcast episode now to learn more!
CONNECT WITH BRENDA:
Brenda's Website
Canva Organization Roadmap
How to use Canva Facebook Community
Canva Support Hub
CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
In this episode of the Product Powerhouse podcast, host Erin Alexander chats with Kate De Palma from Scented Designs all about the world of collaborations in business, discussing the benefits, challenges, and important considerations to keep in mind when working with other makers or small businesses.
On this episode we cover …
- Importance of building relationships before collaborating
- Creative ways to collaborate with other makers and businesses
- Knowing when to turn down opportunities
- Failed collaborations and legal protection
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Erin and how I help product-based business owners at Product Powerhouse.
CONNECT WITH KATE DE PALMA:
Website -Save 15% with the code POWERHOUSE
Instagram
CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
In this episode of the Product Powerhouse podcast, host Erin Alexander is joined by Denisa Parker, founder of Kind & Ivy Design Studio, to discuss the importance of product packaging and how to create memorable and stand-out packaging for your products.
Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!
On this episode we cover …
- The role packaging plays in creating a memorable unboxing experience.
- Why investing in packaging is crucial for small businesses.
- Understanding your target audience and aligning your packaging with their preferences.
- The importance of consistency and branding.
- The significance of sustainability in product packaging.
- The benefits of incorporating sustainability into your brand identity.
Throughout the episode, Denisa shares her expert insights and provides valuable advice on creating memorable packaging that will not only resonate with your target audience but also differentiate your products from the competition.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Erin and how I help product-based business owners at Product Powerhouse.
CONNECT WITH DENISA:
Ivy and Kind
Instagram
CONNECT WITH ERIN ALEXANDER:
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Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
In this episode of the Product Powerhouse podcast, our host discusses the importance of having a well-designed product page and shares 10 essential elements for increasing conversions.
On this episode we cover …
- The ten must have items you need to include on your product pages
- Why you need each item and how they help conversions
- Optional items you might want to have on your product pages depending on your product types
Optimizing your product pages with these 10 must-haves will not only increase your conversions but also create a more satisfying shopping experience for your customers.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Erin and how I help product-based business owners at Product Powerhouse.
CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
This is the 150th episode of the Product Powerhouse Podcast and we are talking about dealing with customer service mindfully as a small business owner!
Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!
On this episode, host Erin Alexander discusses the importance of mindful customer service and how to maintain composure when dealing with difficult customers.
- Balancing between meeting customer needs and maintaining personal boundaries for excellent customer experiences.
- Tips for staying composed, active listening, and empathy in resolving conflicts.
- Fostering better connections with customers through presence, focus, and a positive mindset.
- Prioritizing self-care, having a support system, and seeking professional help when needed.
Thank you for listening! If you enjoyed this episode or any of the other 150 episodes, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Erin and how I help product-based business owners at Product Powerhouse.
CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Are you a creative product-based entrepreneur who struggles with keeping track of all the moving pieces in your business?
The Product Powerhouse Summit kicks off April 18-20! Get your free ticket to this 3 day online event that will help you build, grow, and scale your product-based business. GET YOUR TICKET HERE
In episode 149 of the Product Powerhouse podcast, we chat with Carley Zuercher, the founder of Canapy, a project management app designed specifically for creative product-sellers who need a home base for all the things happening in their business.
Carley shares her insights on running multiple businesses as a multi-passionate entrepreneur. She discusses how she embraces her creative flow and makes her own rules, rather than feeling constrained by traditional labels.
Then dive into the story of how Carley created Canapy to help solve the project management challenges faced by many product-based business owner who are creating customized products. She shares her inspiration for the app, as well as some of the key features that make it unique. And some spoilers about new features she has lined up.
If you're a creative product maker looking for tips on managing your projects more efficiently or interested in the journey of a successful app creator, then this episode is for you. Tune in now to learn from Carley's experiences and insights!
Related Episode - How to Set Business Goals that Actually Feel Good with Carley Zuercher
CONNECT WITH CARLEY:
Canapy
TwoCan
Instagram
Life is full of things that occupy your mental space. Ensure that every customer and every order meets timelines and deadlines using Canapy. Sign up for a free account.
CONNECT WITH ERIN ALEXANDER:
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Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Episode 148 of the Product Powerhouse podcast, hosted by Erin Alexander, is all about marketing strategies for small business owners in 2023.
Here are the key takeaways:
- Repurposing and reusing content is the way to go if you want to make the most out of your limited resources.
- Personalization and segmentation in marketing are crucial for connecting with your target audience.
- Diversifying your marketing strategies is also important, so you're not putting all your eggs in one basket.
- Values-based marketing is becoming more popular, as consumers are more conscious about the companies they support.
- Improving customer experience on your website can help build customer loyalty and keep people coming back for more.
This episode is packed with lots of valuable insights for small business owners looking to up their marketing game.
CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
On this episode of the Product Powerhouse Podcast we are talking about the importance of being your number 1 hype woman for your small business with Robyn Clark from Jewelry Business Academy.
Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!
Our next virtual summit is happening April 18th 2023! Join the waitlist now to be the first to hear when registration opens.
On this episode we cover …
- Discovering the parts of your business you love the most and leaning into your strengths
- Why you need to be the face of your small business
- Why some really talented makers, artists and designers struggle to grow their business
- How to overcome fears around showing up on video
- Why it is so important for you to be the number 1 hype women for your business
- How to remove your emotions from customer feedback
- And so much more.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Erin and how I help product-based business owners at Product Powerhouse.
CONNECT WITH ROBYN CLARK:
Jewelry Business Academy
Jewelry Business Academy podcast
Robyn’s Instagram
CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
In episode 146 of the Product Powerhouse Podcast we are discussing marketing strategies outside of social media. The episode is aimed at business owners who feel overwhelmed by the amount of content they need to create for social media. The host highlights the importance of diversifying marketing strategies to mitigate the risk of relying solely on one platform. She recommends growing email lists as the most important marketing strategy and emphasizes the importance of knowing the target audience and creating resources that they will use. The host speaks from her own experience and how she was able to take time off from social media and still make sales by diversifying her marketing strategies.
We'll talk about...
- why you should diversify your marketing efforts
- how to determine where you should be marketing your business
- the number on marketing strategy that everyone should be using (Spoiler alert: its email!)
- Types of marketing that are really effective for product-based business owners
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
In this episode of the Product Powerhouse podcast, Monica Sharma Patnekar from Business with Monica, and I chat about how you can better communicate and connect with your real customers.
She discusses the importance of understanding your customer's desires, actions, and demographics, and what delights them as buyers, and how to use this information to create effective messaging and marketing strategies.
We talk about how a lot of businesses are struggling to create the right messages to actually connect with the customers and how that dictates how you should be marketing your business.
We also talk about how important it is to lean into your intuition and look inward for answers in your business, rather than always searching for the next course or program that promises to deliver the secret to success.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more at Product Powerhouse.
CONNECT WITH MONICA SHARMA PATNEKAR:
Website
Instagram
Desires over Demographics framework
CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
In episode 144 of the Product Powerhouse podcast, we welcome Kate Ahl, founder of Simple Pin Media, to discuss how Pinterest can help you increase traffic to your site and make more money.
Kate starts by explaining how Pinterest works as marketing platform and how it's different from social media platforms like Instagram. She explains the different types of things product sellers should be pinning, including product images and lifestyle images that show how the product can be used in real-life situations.
Kate and I discuss old Pinterest marketing strategies that are outdated and no longer effective, and what to do instead because Pinterest has changed dramatically over the years. She even talks about how the new Pinterest CEO is focused on the connections between e-commerce and Pinterest.
Additionally, Kate emphasizes the importance of giving ourselves grace as business owners, especially in the current landscape of the world. She encourages us to find a community and lean on them for support. Whether you're new to Pinterest marketing or a seasoned pro, you're sure to learn something new from this episode.
CONNECT WITH KATE AHL:
Website
Simple Pin Shop (aff link)
Simple Pin Podcast
Pinterest
Instagram
Facebook
LinkedIn
YouTube
CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Welcome to episode 143 of the Product Powerhouse podcast! Today, we have an amazing guest, Khadirah Muhammad, joining us from SuccesswithSystem.com to talk about creating systems and processes for your business.
Khadirah emphasizes the importance of documenting the day-to-day tasks you do in your business for a week or two. By doing so, you can identify what you're spending most of your time on and what tasks can be delegated to others. Kadirah also suggests recording yourself doing tasks to create standard operating procedures (SOPs), making it easier for your team to replicate the tasks in the future.
Creating systems and processes can feel overwhelming, but Kadirah shares her tips on how to break down the process into smaller, more manageable tasks. She also recommends her favorite tech tools that can to help combine tasks and automate processes.
Khadirah also emphasizes the importance of leaning on your team and allowing them to use their own gifts and talents. By doing so, you can delegate tasks that they excel in and focus on your own strengths. This approach not only increases productivity but also helps to build a stronger team dynamic.
If you're looking to streamline your business processes and create systems that work, be sure to tune in to this episode of the Product Powerhouse podcast with Khadirah Muhammad from SucceedingWithSystems.com.
CONNECT WITH KHADIRAH MUHAMMAD:
SucceedingWithSystems.com
Get the Khadirah's Guide
Instagram
CONNECT WITH ERIN ALEXANDER:
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Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
In this episode, we'll discuss why updating your e-commerce shop through a redesign using Shopify can have significant business benefits beyond just making your site look better. We'll cover the top benefits of a redesign and how they can help you increase sales and customer satisfaction.
Benefits of a Redesign:
Ultimately, a redesign using Shopify can help you take your e-commerce shop to the next level by improving the user experience, optimizing for search engines, improving load speed and mobile-friendliness, and refreshing your brand's look and feel. It's not just about making your site look better, but about making it work better for your customers and your business.
CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
On this episode of the Product Powerhouse Podcast we are talking about 6 common myths that are going around about running a Shopify store.
Build your Shopify BOOTCAMP in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
Join me at the The Ultimate Product Party (aff link) happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!
On this episode we cover …
- Six myths that are going around on TikTok about Shopify and why they aren’t true
- The details of my new group program, Build Your Shop(ify) Bootcamp
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Erin and how I help product-based business owners at Product Powerhouse.
CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
This week on the Product Powerhouse Podcast I’m chatting with the co-creators of The Ultimate Product Party - Allison Carter and Cat Hildner.
Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!
This week the Product Powerhouse Podcast I’m chatting with the co-creators of The Ultimate Product Party - Allison Carter and Cat Hildner. We talk about a lot of fun topics in this episode like,
- Meeting new people at in-person events
- Creating boundaries in your business and life, so that you CAN have a business and a life.
- Believing that what you’ve done is the right thing and it will all work out the way it was destined to work out in the end
- All the details of The Ultimate Product Party, happening May 17-18th in Nashville, TN.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH THE ULTIMATE PRODUCT PARTY:
Ultimate Product Party Website
→ GET YOUR TICKET HERE (aff link)
CONNECT WITH ERIN ALEXANDER:
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Episode 139 of the Product Powerhouse podcast is all about how to effectively plan your product assortment for maximum profits with Kristin Fisher from BOCU.
Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!
In this episode of the Product Powerhouse Podcast, Kristin Fisher from BOCU is sharing the steps she takes to plan an effective product assortment to maximize your profits and how to move inventory that didn’t sell well.
In this episode Kristin and I chat about:
- Making decisions in your business based on sales data
- Planning your product assortment whether you run a brick and mortar or you have a handmade business
- How much we both believe in testing and experimenting in our businesses and using everything as a learning opportunity
Be sure to tune in to past episodes to hear more practical tips on growing your product shop.
Thank you for listening! If you enjoyed this episode, please follow, rate and review the podcast on your favorite podcast app.
Learn more about Product Powerhouse and Erin at Product Powerhouse.
CONNECT WITH KRISTIN FISHER:
Save 15% with your first order with the code “PRODUCTPOWERHOUSE15”
Product to Profit Coach Instagram
CONNECT WITH ERIN ALEXANDER:
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
This week, episode 138 of the Product Powerhouse Podcast is about creating brand loyalty in your product based business!
Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
In this episode of the Product Powerhouse Podcast, my guest Kerri Fitzgerald and I are sharing the importance of creating ways to make it easy for customers to spend more money with your business and actionable steps (and examples) you can take right now to create brand loyalty, just like when you get free drinks from your local coffee stand.
Some of the talking points I and Kerri go over in this episode include:
- The difference between loyalty program, affiliate programs, and asking customers to share with their friends and family for a small incentive
- Why it’s so important to connect with your customers when they take time and effort to mention or tag you on social media
- How an amazing unboxing experience can add value to your business and make your customers feel appreciated
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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In this episode, the host speaks with Kristina Schlegel, CEO and Founder of Make Bake, about how she transitioned from a career in tech product development to starting a successful CPG baking business and food craft business. Kristina shares how she bootstrapped her way to building a strong brand foundation and how this helped her to grow her business.
Key Points:
- Kristina's background in tech product development and how she used that experience to start a CPG baking business.
- The importance of building a strong brand foundation, especially when bootstrapping a business.
- How Kristina's focus on building relationships with smaller specialty shops to grow in her wholesale efforts
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Every year I find myself setting a random-ish revenue goal for business, which is always based on a percentage of growth from the previous year. I never really set goals beyond that because I always feel like I’m setting goals wrong. If that sounds like you, then listen up…
This week episode 136 of the Product Powerhouse Podcast is about how to set business goals that actually feel good with my biz friend, Carley Zuercher from Twocan.
Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
In this episode of the Product Powerhouse Podcast, Carley is sharing the importance of setting goals that you feel good achieving and actionable steps you can take right now to tweak your goals so that they are specific to you and your own needs.
Some of the talking points Carley go over in this episode include:
- Creating ways of measuring your goals when they are hard to measure
- How to set a goal so that you actually do get what you want even if you are feeling resistance
- Questions to ask yourself as you are creating goals so they are aligned with your own needs and wants
- Celebrating the journey towards your goal along the way, not just the end result
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about creating goals that feel achievable and fun this year.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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One of the most important parts of your Shopify store are the photos of your products! Having amazing photography will help your business thrive. This week, episode 135 of the Product Powerhouse Podcast is about the 3 main types of product photography you should have on your website.
Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
In this episode of the Product Powerhouse Podcast, Michelle Fiorello from Vision Balm is sharing the importance of having great photos of your products and actionable steps to help you plan and prepare for your next professional photoshoot.
Some of the talking points Michelle Fiorello and I go over in this episode include:
- 3 types of product photography and when to use each type
- What you need to do before you hire a photographer
- The process of hiring a photographer who might not be local to you
- Setting realistic expectations with your finances as an entrepreneur
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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If you’ve ever wondered what it’s like working with a fulfillment center as a small product based business this episode is for you. This week, episode 133 of the Product Powerhouse Podcast is about working with a fulfillment center for women owned product business, especially for subscription box owners!
Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
In this episode of the Product Powerhouse Podcast, Laura Kockler from Sub Support Her is sharing exactly what it’s like working with a fulfillment center and how she’s revolutionizing the fulfillment industry by creating a fulfillment center that works only with female owned companies.
Laura Kockler is the creator of Sub Support Her, which is a full-service fulfillment center for woman owned subscription box and product-based businesses. She works hard to maintain a value led company centered on female empowerment, equality, passion, and fun. She has never been one to allow fear to hold her back, and she is on a mission to alter the warehouse and fulfillment industry.
Some of the talking points Laura and I go over in this episode include:
- What it was like starting a subscription box at the start of the pandemic.
- How her company Sub Support Her is changing the industry of fulfillment for small woman owned product businesses.
- Ways that using a fulfillment center can create freedom in your business.
- When taking a big leap is better than taking a baby step in your own business.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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As we head into a new year, it’s important to think about what you’d like to see in your life and business in 2023. I know this season can be busy, so it’s important that you take time when you can to plan. This week, episode 132 of the Product Powerhouse Podcast is about how to goal set for 2023 in just one day!
Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of setting goals for your product business and actionable steps you can take right now to set goals that you’ll feel good about.
Some of the talking points I go over in this episode include the following:
- Benefits of goal setting for entrepreneurs and small business owners.
- What good goals actually look like depending on your stage of business.
- Creating SMARTER goals– specific, measurable, actionable, risky, timely, exciting, and relevant
- How to structure your goal-setting day so that you can make the most of it.
- The importance of celebrating your wins no matter how small they might feel.
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Ep 82: Forecasting in your Product Business with Stefanie Schoen
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As business owners, it’s easy to get caught up in our perfectionism and feelings of imposter syndrome. It can be difficult to put ourselves out there and promote our products to potential customers. This week, episode 131 of the Product Powerhouse Podcast is about working through self-doubt and running your product shop with ease!
Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
In this episode of the Product Powerhouse Podcast, Cayce Eastwood is sharing the importance of getting support in your personal and business life. We also discuss some actionable steps you can take to work through any imposter syndrome you’re feeling right now.
Cayce Eastwood is a Confidence Coach for creative small business owners (in addition to running her own craft business). She works with creative business owners whose self-doubt, perfectionism and fear of failure is holding them back from truly showing up and running their business.
Some of the talking points Cayce Eastwood and I go over in this episode include:
- How imposters syndrome shows up in our creative businesses.
- Understanding how to know if you’re struggling with feelings of imposter syndrome.
- Ways to connect with yourself when you’re feeling disconnected and overwhelmed.
- First steps when you want to make a change in your life.
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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The Artist’s Way by Julia Cameron
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TikTok is here to stay, and even though the platform might not be for everyone, it’s important that we cover some of the foundational strategies that product shops can use to grow their following and increase sales. It’s a marketing channel for your business. You don’t have to love it for it to be powerful. This week, episode 130 of the Product Powerhouse Podcast is about how product-based businesses can increase sales with TikTok!
Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of using TikTok as a marketing channel to share your products and actionable steps you can take right now to get started on the platform.
Some of the talking points I go over in this episode include:
- A breakdown of what TikTok is as a marketing tool.
- What makes TikTok different than other social platforms.
- The importance of doing research to see if it makes sense for you to be on the app.
- How to create engaging content that gets you results based on your pre-determined goals.
Don’t forget that TikTok is just an additional marketing channel. It shouldn’t replace the marketing that you’re doing now that is already working.
Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on growing your product shop and to hear even more about the abovementioned points. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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LINKS MENTIONED:
How to get on the TikTok for you page (Hootsuite article)
How the TikTok Algorithm Works (Hootsuite article)
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I’m sure you’ve heard that video is where you need to focus in order to grow your product business. While that might be true, it can feel very overwhelming to have to focus solely on video, especially when you are already spending time creating your products and taking photos of them. This week, episode 129 of the Product Powerhouse Podcast is about using video ads to grow your product business!
Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
In this episode of the Product Powerhouse Podcast, Lauren Schwarts is sharing the importance of grabbing your customer’s attention within the first few seconds of an ad. She also discusses actionable steps you can take right now to get started with TikTok.
Lauren Schwarts is a thought leader in creating profitable creative strategies for e-commerce brands and a design professional with over 15 years of experience within the digital space. Lauren's passions lie in creating top-performing ad creatives. She has personally led the creative strategy for top brands such as Love Wellness, Needed, Kate Farms, AutoBrush, and many more. She is obsessed with design and creative strategy, and in her downtime, she enjoys teaching others her profitable creative methodology, focusing on DTC Advertising, Facebook, Instagram, and TikTok. She was a speaker at the AdWorld Conference in 2020, 2021, and 2022.
Some of the talking points Lauren Schwartz and I go over in this episode include:
- Why it’s worth putting in the effort to create video ads.
- What to talk about during your video ad to get the most traction.
- The importance of testing variations of your ad to ensure you’re focusing on what’s working.
- Where to start in growing your TikTok and running ads on the platform.
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Growing a business often feels like working on a puzzle with the pieces upside down. We can piece together the edges and the corners, but filling in the middle feels like a shot in the dark. By using the seasons of your business as a guide, I’m hoping to help you understand where you are and what things you need to do to get to the next season. This week, episode 128 of the Product Powerhouse Podcast is about the five seasons of your product business!
Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
Here is a quick breakdown of each of the seasons, but be sure to listen to the full episode to get more details. In each, you’ll also get actionable steps on what you should be doing to move from one season to the next.
Season One - Establishing
In this season, you are going from zero to one. You’re building from resources easily available to you. It usually costs you heavily in time and sometimes money as you get your business up and running.
Season Two - Growing
You are putting down roots in this season. You’ve successfully built something that needs to be tended to so that it can grow sustainably. This is a great time to start automating and creating systems to give you more time.
Season Three - Full Steam Ahead
In this season, you are focusing on running on all cylinders because your product suite and processes are fine-tuned. This is a great time to consider how your business fits into your life.
Season Four - Max Capacity (Coasting)
Things steady out in this season, and some business owners decide to stay in this season instead of moving into the next one. During this time, your team is supporting you with orders and customers, your systems are running smoothly, and your profit margins are healthy.
Season Five - Expansion
You’re preparing for what’s next in this season. You have a clear vision of the direction you want the business to go and you’re getting everything ready to make that happen.
Thank you for listening! Tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Ep 103: How to
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Now more than ever, product shops need to be looking at their pricing and adjusting them. Between the pandemic and supply chain issues, you are paying more for raw materials and packaging materials than you ever did before. Looking at the numbers and data will help you make better pricing decisions. This week, episode 127 of the Product Powerhouse Podcast is about how to increase your product profit margins!
Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
Proof to Product founder, Katie Hunt is a business strategist, podcaster, mentor to creative entrepreneurs, and mama to four. She’s helped thousands of brands get their products on the shelves of retail stores like Target, Anthropologies, Nordstrom, and independent boutiques around the world. Katie has taught classes for CreativeLive, and she’s been featured on Forbes, Buzzfeed, Brit + Co, and dozens of business podcasts. Her strengths lie in connecting people and bringing strategic ideas to life.
In this episode of the Product Powerhouse Podcast, Katie Hunt and I are sharing the importance of knowing your numbers to make better decisions around the pricing of your products. We also discuss actionable steps you can take right now to increase the profit for your products.
Some of the talking points Katie and I go over in this episode include:
- Taking the temperature of your business so you can make better decisions.
- Four ways to increase your profit margins.
- Preparing our product businesses for the recession.
The quickest way to increase your profit margins is to increase your prices. Frankly, the market demands that you raise your prices to keep your business healthy.
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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We all need to remember to take care of ourselves, especially around the holiday season. With the holidays being the busiest time of the year for shop owners, it’s important that we don’t burn out or dread what could be a great season. This week, episode 126 of the Product Powerhouse Podcast is about self-care for show owners through the holiday season!
Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of taking time for yourself during the holiday season and the beneficial things you can do right now to practice self-care. I know self-care can feel like a buzzword in the online business industry, but it’s so important to your own mental health and the growth of your business.
Some of the talking points I go over in this episode include:
- Taking care of yourself and prioritizing yourself is not a reward.
- How self-care helps us to have a more balanced.
- Creating structure with your schedule so that you can be productive while taking time for yourself.
- Some self-care things you can do not only during the holiday season but every day.
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Drunk on Love by Jasmine Guillory
Birds of California by Katie Cotugno
Thank You for Listening by Julia Whelan
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The number one question I get asked is how long does it actually take to DIY build and design your own Shopify Store? I have seen those Youtube videos that boost that they’ll show you how to launch your shop in just a few hours, but they end up lackluster. If you poured your heart and soul into creating an incredible product, why would you rush to build a place where customers can purchase that product? This week, episode 125 of the Product Powerhouse Podcast is about how to launch your Shopify store in just 14 days!
Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of taking the time and effort to create a shop that you and your customers can enjoy. I also discuss actionable steps you can take right now to create a thoughtful website that helps you connect with your audience and sell your products.
Some of the talking points I go over in this episode include:
- Why rushing through creating a Shopify site can negatively impact your store.
- Creating excitement around the launch of your brand new Shopify website.
- Some of the things you need to prepare for building your product shop.
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
LINKS MENTIONED:
Ep 53: Build Buzz around your Relaunch or Rebrand
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As a shop, you want to get your products in front of the right people this holiday season. This week's guest shares everything you need to know on the PR side to grow your sales by pitching to be featured by bloggers and influencers. Episode 124 of the Product Powerhouse Podcast is about getting your small business into gift guides for the holidays!
Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season.
In this episode of the Product Powerhouse Podcast, Allison Carter and I share the importance of creating authentic relationships when you want to partner with someone. We also chat about actionable steps you can take right now to get your business out there.
Some of the talking points Allison and I go over in this episode include:
- When handmade business owners should think about getting press for the holiday season.
- Each step needed to get your products into gift guides that are actually going to drive traffic to your shop and result in sales.
- Using affiliates to maximize your press so that the influencers and bloggers are more likely to share your products.
- Using humanizing aspects in your pitch to help you stand out from the crowd.
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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With the holiday season quickly approaching, I want to ensure you have everything you need for both business and personal success. Now is a great time to start testing and trying new things so you can collect the data at a quicker rate. This week, episode 123 of the Product Powerhouse Podcast is about using unique ads to boost profitability during the holidays!
Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season.
In this episode of the Product Powerhouse Podcast, Hattie and I share the benefits of running paid ads to your shop during the holidays and actionable steps you can take right now to get started with Facebook ads.
Some of the talking points Hattie and I go over in this episode include:
- When you should start thinking about ads and what you need to have in place before you begin.
- Three different and creative ways to use Facebook ads this holiday season to drive traffic to your website.
- Ads are more than just sales. It’s also sales psychology.
- How ads can be run throughout the entire year to boost your shop sales.
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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5-Day Ads Class use the code yourspecial75
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In order to prepare for the holidays, there are things you need to be doing on your website. These will help you have a smoother season by ironing out customer service details, increasing your average order value, and more. This week, episode 122 of the Product Powerhouse Podcast is about updating your Shopify store in time for the holidays!
Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season.
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of updating your website in time for the holidays. I also chat about the reasons behind making these website changes before the holiday season starts.
The Must-Do List:
- Review things on your current website and make sure they are up to date.
- Create some special navigation for the holidays and review what you already have.
- Refresh your homepage with fresh images.
The Fun-Do List:
- Tips for increasing customer conversion
- Strategies to better manage customer communication
Remember, you don’t need a major overhaul of your website, but tackling these things on your website will help you be more prepared for those holiday sales.
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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LINKS MENTIONED:
Ep 119 - Three Mistakes That Make Your Holidays More Stressful
Ep 43 - The Do’s and Don’ts of Asking for Customer Reviews
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If you’re like me, you are probably cringing every time you pull up to the gas station. Prices are increasing everywhere, and you probably feel this inflation in the costs of the materials used to create, design, and ship your products. This week, episode 121 of the Product Powerhouse Podcast is about how to keep your product business afloat through economic changes!
DIY Shopify is the self-study program to help you create an amazing website, without spending hours on Google or learning code, so you can focus on the parts of your business that you love.
In this episode of the Product Powerhouse Podcast, I’m sharing the basics of inflation, how it works, and how we can navigate this in our product-based business.
Some of the talking points I go over in this episode include:
- Things you can control during this time of economic change.
- How to protect yourself from inflation now and in the future.
- Using methods as a baseline so you can take what works for you and leave the rest.
- The importance of learning new skills and taking time to improve your business during slower seasons.
Remember, inflation isn’t new. It is always happening, and there are always ups and downs. So whether or not you are seeing direct impacts of inflation right now or not, you want to make a plan to review this information quarterly or yearly.
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear more about the above points.
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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LINKS MENTIONED:
Crickets to Cha-Chings Podcast
The 6 Figure Product Business Podcast
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As you probably know, I use Shopify when building out an eCommerce website, but we all know that there are other options out there that might be a better fit, depending on the business. This week, episode 120 of the Product Powerhouse Podcast is about building your eCommerce website on WordPress!
Get ready for the only virtual summit that will help you prepare for the holiday season. The Handmade Holiday Prep Summit is a free online event to help handmade business owners prepare for the most profitable holiday season with less stress and more time for pie.
In this episode of the Product Powerhouse Podcast, Rebecca Inkrote and I share the importance of picking a website builder that works best for your business and needs. We also chat about actionable steps you can take right now to ensure that your website converts, whether it’s on WordPress, Shopify, or something else.
Some of the talking points Rebecca and I go over in this episode include:
- The benefits of building an eCommerce site on a platform like WordPress
- Which businesses and business models make good candidates for WordPress stores.
- The differences between WordPress and Shopify.
- Understanding some of the plugins and themes that may be available on WordPress and why you have to be strategic with the ones you choose.
- Being strategic with your website
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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The holiday sales season is so busy! November and December are the two most significant months in retail. In 2021, retailers brought in 33.9 Billion dollars in online sales between Thanksgiving Day and Cyber Monday. Generally speaking, the holiday sales season can account for up to 30% of a business’s revenue for the entire year. As crazy as those statistics are, there’s a lot of pressure for small product businesses to make the most of the holiday season. This week, episode 119 of the Product Powerhouse Podcast is about the holiday sales stress, the mistakes that can happen, and how to fix them!
Get ready for the only virtual summit that will help you prepare for the holiday season. The Handmade Holiday Prep Summit is a free online event to help handmade business owners prepare for the most profitable holiday season with less stress and more time for pie.
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of preparing early for the holiday sales season and actionable steps you can take right now to have less stress around the holiday sales.
Some of the talking points I go over in this episode include:
- The three mistakes that keep handmade business owners stressed during the holidays
- How to plan ahead for the holiday season.
- The importance of doubling down on the things that work rather than trying new strategies.
- How selfcare is a nonnegotiable during the holiday season and how to make time for it.
Remember, even though I mention the Handmade Holiday Prep Summit, these principles are important when preparing for those holiday sales.
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear more about the above points. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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When you are starting an eCommerce product-based business, it sounds really simple and seems fun during the planning. Once you need to set up the storefront, it doesn’t always line up with the fun of dreaming up your product business. We get it. This week, episode 118 of the Product Powerhouse Podcast is about three things you need to set up your eCommerce website!
In this episode of the Product Powerhouse Podcast, I’m sharing the behind-the-scenes of our Shopify Style and Setup Experience along with the things that you definitely need in order to set up your eCommerce website to start selling. I also give three things you want on your home page and how to create that cohesive brand.
Here are the three things you need to get your eCommerce website up and running:
- Shopify - is the best eCommerce platform in the current market.
- A cohesive brand - you’ll want to ensure that from page to page, your brand is clear.
- A strong home page that will convert and look good
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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LINKS MENTIONED:
Ep 112 - Conversion Based Design
Ep 6 - 9 Things your Shop Must Include
Ep 2 - Give Your Shop a Visibility Boost
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As handmade business owners, it can be scary to consider hiring help in our business. The hesitation comes from feeling like we shouldn’t need help in our business. Or that by hiring someone, we are giving control of our company over to someone else. This week episode 117 of the Product Powerhouse Podcast is about hiring a virtual assistant for your product business!
In this episode of the Product Powerhouse Podcast, Carmen Williams is sharing the importance of hiring support in your business and the actionable steps you can take right now to determine what you can take off your plate. That way, you have more time to be creative or plan long-term strategies for your business.
Some of the talking points Carmen and I go over in this episode include:
- What business owners can do to get started in using a VA in their business.
- Fears around hiring a VA when you are the one pouring your heart and soul into creating a product.
- Figuring out what a virtual assistant can help you within your product business.
- Behind the scenes of what a virtual assistant matchmaking service like Global Teams can look like and how there’s continued support for both parties.
- Understanding that even though you might work with someone from a different culture, they are still a person beneath it all.
Don’t forget–it doesn’t have to be all or nothing when you are hiring support for your business. You can start small.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Have you ever sat down and thought about the future of your business? Looking to the future can be especially for entrepreneurs since we tend to be focused on the day-to-day. It’s important that we look ahead though, so we can plan for the shifts that can happen in our industries. This week, episode 116 of the Product Powerhouse Podcast is about the future of eCommerce!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of thinking about the future of eCommerce, the trends we are seeing, some ways your business can be ready for what’s to come, and resources to help you stay informed.
Some of the talking points I go over in this episode include:
- Ten things to expect in the future of eCommerce and how to ready your business for them.
- How the pandemic fast-tracked the growth of online businesses.
- Three major trends to watch going forward.
- What we can do to prepare for these trends.
- Resources to help you stay in the “know” for the future of eCommerce.
I know this was a little heavy but I don’t want you to be overwhelmed. Just don’t forget to stay curious.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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LINKS MENTIONED:
Ep 103: How to grow your business with collaborations
What Impact does Brand Equity have on Profit? [Investopedia]
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This episode is a little different; I was on the Feel Good Social podcast with my friend Kinsey. and I shared my top tips for beginners on shopify. I am so excited for this podcast swap - she’ll be on our podcast soon too! This week, episode 115 of the Product Powerhouse Podcast is about getting started on Shopify!
In this episode of the Product Powerhouse Podcast, I’m on the Feel Good Social podcast sharing the importance of an affiliate program and actionable steps you can take right now to start your own shopify store from scratch.
Some of the talking points I go over in this episode include:
- Three go to tips when you’re just starting shopify, like listing a product first, in order to be successful on shopify.
- Why the goal isn’t to sound “professional” on our websites, but rather to be human and to talk to our customers like they are human too.
- The two different types of marketing for your business: nurturing your current audience and creating a new audience.
- Who affiliate marketing is good for, and who may not be a good fit for affiliate programs, as well as examples of how to utilize an affiliate program for your business.
If you’re starting your journey with Shopify this episode will help you hit the ground running. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Lori Rice knows what it takes to capture a beautiful product photo. She also knows the value in those “other” photos most product-based businesses forget about - like lifestyle, mood/vibe shots, product-in-action shots, and more. She also gives you permission to learn how to take good photos on a budget and tells us in this episode that you don’t need to outsource everything, especially if it’s not in the budget right now. This week, episode 140 of the Product Powerhouse Podcast is about why you need more than just product photos on your website and social media accounts!
In this episode of the Product Powerhouse Podcast, Lori Rice and I are sharing the importance of good photos for your website and actionable steps you can take right now to take better photos today.
Some of the talking points Lori and I go over in this episode include:
- How Lori went from being a nutrition expert to the food photography space, and why her path led her in that direction.
- Why having more than just product photos on your website can make or break your conversion rate.
- The different types of photos many product-based businesses forget to include in their website design.
- When to outsource, and when to embrace your passions or what seems fun in your business, and learn to do those tasks.
Product photos are great, but there’s more to a good website than just what you sell. It’s about the mood and the way in which you showcase your products. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Freebie - Free produce shots
Freebie - 5 steps to better photos
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It’s difficult to play big when we get bogged down with the things we see in the world. It can be especially difficult when life hits you with a health crisis. This week, episode 113 of the Product Powerhouse Podcast is about making big shifts in your life and business when you go through a health crisis!
In this episode of the Product Powerhouse Podcast, Joyia Jones about how her cancer diagnosis shifted the way she approaches life and business. She also shares ways that she’s been able to ensure that she’s making time for the things that matter most to her.
Some of the talking points Joyia and I go over in this episode include:
- Joyia’s journey into entrepreneurship.
- Turning life experiences – both good and bad – into creative inspiration for jewelry pieces.
- The importance of prioritizing yourself and aligning your priorities in business and life.
- How to shift your business so you can take more time for yourself.
You have so much to offer. It’s time to stop playing small and let your awesomeness shine. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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LINKS MENTIONED:
Who Moved My Cheese by Spencer Johnson
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I always say that one of my favorite parts about website design is that you have to be creative within the box of web design. You have to make sure your website functions the way a customer expects it to, but with design, you can push the boundaries a little bit and make your website unique and functional. This is one of my favorite topics to talk about! This week, episode 112 of the Product Powerhouse Podcast is about conversion-based design within your website design!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of speaking the customer’s language on your website and actionable steps you can take right now to convert more website viewers into customers.
Some of the talking points I go over in this episode include:
- The definition of conversion-centered design and why it’s such a key piece to your website.
- Function over Design; why we sometimes need to compromise how beautiful our website looks in order to keep it functional for our customers.
- Why hyperlinks aren’t enough to get people on your site to take action, and why buttons need to be on your website to get people to do what you want them to.
- How to create flow on your page while simultaneously providing enough information to make the buying decision easy and draw their attention to important information on your website.
Sometimes we have to sacrifice the fun designs for function, but the power comes from paying close attention to these things we discussed in today’s episode to make sure your website does convert. If you don’t pay attention to these design elements, you’ll be hurting your business. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Have you been curious how to make your small business wholesale and more efficient? Emily Kerr-Finell, the brains behind Wholesale in a Box, knows what it means to look at your business and figure out if wholesale is right for your goals and dreams, and if so, how to accomplish the ins and outs of that journey. No copy-paste strategies here, Emily strives to help you discover your business’ path through wholesale and help you get into shops and stores nationwide. This week, episode 111 of the Product Powerhouse Podcast is about if wholesale is right for your business or not!
In this episode of the Product Powerhouse Podcast, Emily Kerr-Finell is sharing the importance of understanding your business goals to see if wholesale is the right choice for you and actionable steps you can take right now to start your own wholesale journey if it is the right next step for you.
Some of the talking points Emily and I go over in this episode include:
- Why the copy-paste methods of wholesale don’t work anymore, and why she doesn’t sell what “worked for her” but rather strive to help you find your own path through wholesale.
- What the small business needs to do and know before they even start wholesale in order to be successful.
- How to tell if you should be doing wholesale, or focusing on direct to consumer, and why you should do the work to find out instead of going all in before you’re ready.
- The benefits and risks associated with wholesale, and why experimentation is an important step in the process.
If you’ve been curious about starting wholesale but haven’t known where to look, start with this episode! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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I love marketing. It’s really exhausting, but also really rewarding. Perhaps you love marketing as much as I do, or maybe you just love to hate it. However, if we could love marketing all the time, we could trust the process and rest in the knowledge that what we are doing is truly effective. This week, episode 110 of the Product Powerhouse Podcast is about how to align your marketing strategy with your business!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of social listening and actionable steps you can take right now to know your ideal customer beyond assumptions.
Some of the talking points I go over in this episode include:
- Why assuming what your customer wants or needs can be detrimental to your marketing and why your ideal customer workbooks may not be accurate.
- The importance of market research to deeply understand your true ideal customer and knowing if your marketing campaigns now are targeting the right people.
- Why you need to practice and pay attention to the sweet skill of social listening, and how conversations around you, but not about you necessarily, are vital to your marketing.
- A great way to identify how and when to collaborate with others, such as influencers, when you find the gap in the market and see their thoughts and words around their issues.
If you do these three things, you’ll solidify your messaging around your marketing and truly speak to your ideal customer. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Links Mentioned:
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Do you have big dreams for your business but don’t want to share your website with the world? You’re not alone. Many business owners don’t like or are even embarrassed by their websites. Thankfully this doesn’t have to be you any longer! This week, episode 109 of the Product Powerhouse Podcast is about why I created my evergreen course, DIY Shopify!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of having a website you’re proud of and actionable steps you can take right now to change your personal narrative from a “what if I worked on my website” to a “wow - I am so glad I learned how to make a website!”. In this episode I also go over my story - how I started my own entrepreneurship journey and why I am so passionate to help you get it right too.
I want to encourage you to check out DIY Shopify! Use code PODCAST for $$ off your order, too! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Imagine being able to say that your product was shared by the likes of Tiffany Haddish, Octavia Spencer, and even Whoopi Goldberg! That’s what happened for Alecia Boateng, the celebrity cup designer. This week, episode 108 of the Product Powerhouse Podcast is about growing your eCommerce business with PR!
Alicia Boateng has always loved creative pursuits, but it wasn’t until she left her career as a wedding planner that she started to think about turning her own designs into a full-time gig. It was her morning cup of coffee that turned out to be the inspiration she needed, and her line of handcrafted mugs started to come to life. Today she runs her business Alicia Boateng Designs, alongside her husband, churning out festive mugs that come in various styles.
In this episode of the Product Powerhouse Podcast, Alicia Boateng is sharing the importance of creating sincere connections with PR representatives and actionable steps you can take right now to get your products in front of the eyes of more people.
Some of the talking points Alicia and I go over in this episode include:
- The journey from creating everything to focusing on a product that lit her up and her customers truly wanted.
- How Alicia got in front of her first celebrity and how that snowballed with a touch of giving and chance.
- The intention that needs to be there when creating connections with celebrities and how to do so honestly.
- Why working with a PR coach helped shift her business and how she continues to cultivate connections today.
You can get more eyes on your products when you create genuine connections with people. And when you do it with heart, you’re more likely to see results that are beneficial to your success. It goes back to being curious about your outreach and marketing.
Tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Are you embarrassed by your website? Are you scared to send new or potential clients to your site because you don’t like how your site looks and you don’t have the budget for a professional one? This is the episode for you! If I told you that just 10 minutes from now you could have a website that you’re proud of and that actually makes sense? If you’re nodding your head in agreement right now, then keep listening! This week, episode 107 of the Product Powerhouse Podcast is about a powerful refresh you can do in the next 10 minutes!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of your header and footer and actionable steps you can take right now to make your website more visually appealing and more user-friendly. I share my tips for creating a simple yet beautiful and functional header. We discuss things to include, and things to leave out, when it comes to prioritizing the space correctly. I also shared why the footer may just be the most overlooked opportunity to engage with your customers.
This episode will help you turn up the heat on your website and allow you to feel proud of your site so you send more people there to shop! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Download a simple 10 minute refresh checklist here: https://www.productpowerhouse.co/refresh
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Does moving your business to a 3 day work week scare you? Does it seem impossible? It’s something I have been thinking about for months now, and if you’ve listened to any recent episode you’ve heard me talk about the concept around a 4 day work week or just spending more time with family, and less on the business, while still keeping my business sustainable. I brought on Cailen Asher, award-winning business coach, to offer us insight into her 3 day work week which she’s maintained for 7 years, and she’s going to walk us through where to start. This week, episode 106 of the Product Powerhouse Podcast is about the three day work week!
In this episode of the Product Powerhouse Podcast, Cailen and I are sharing the importance of time efficiency and actionable steps you can take right now to work less while keeping your business sustainable.
Some of the talking points Cailen and I go over in this episode include:
- The three-day work week: how to create an ideal work schedule based on how you currently function in your business today.
- How to adjust your schedule to allow for time off, less hours worked each week, and how best to track your time.
- How to sustain your business while working less through managing your time most efficiently.
- Cailen provides the reminder we all need when it comes to your worth being tied to your business worth, or the business success being tied to how you define success for yourself.
After listening to this episode, you will understand that a 4 day or 3 day work week is possible, and the best starting place for you to get started in living the life you want and running your business at the same time! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Ethical marketing is a topic that has been heavy on my heart lately, especially in conversations with my clients recently. It is important, both for our overall business success as well as ethically it’s just the right thing to do, to market in an honest, genuine way that doesn’t lie, cheat, or scam customers. Today I share the 1979 Code of Conduct by the US Department of Health and Welfare and the three guiding principles that they outlined in this code of conduct, but also how it pertains to our product-based business. This week, episode 105 of the Product Powerhouse Podcast is about how to create ethical marketing for your product-based business!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of ethical marketing and actionable steps you can take right now to increase customer satisfaction while also being ethical.
Some of the talking points I go over in this episode include:
- The 1979 Code of Conduct and why the three guiding principles - Respect for others, Altruism, and Justice - and how they relate to our marketing efforts.
- Ways product-based businesses can be ethical and honest in their product descriptions and listings.
- The importance of market research for ethical marketing, by way of not assuming customer needs and also by understanding the market around your industry.
- Why being ethical can improve your reviews, overall ratings, and customer satisfaction, while also being the right thing to do.
We as marketers and business owners should respect our customer’s right to choose to buy, to act in the well-being of our customers, and benefits both you as the business owner and the customer. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Do you ever feel like you’re permanently glued to your work computer? Erin Flynn did. In fact, Erin was checking her sales on her wedding day, and this, along with other big life events that made her feel addicted to her business, were what prompted her to drop her hours and live her life. This week, episode 104 of the Product Powerhouse Podcast is about how to spend less time glued to your computer, and more time living your life!
In this episode of the Product Powerhouse Podcast, Erin Flynn is sharing the importance of removing the pieces of your business that you do not enjoy to work less and actionable steps you can take right now to feel better about your limited time with your business.
Some of the talking points Erin and I go over in this episode include:
- The first few things you can do to detach from your computer and step away from your business.
- How to manage the day-to-day tasks, like customer service, while being an out-of-the-office entrepreneur.
- How to evaluate the tasks you’ve put pressure on yourself to do, and how to easily remove or reestablish them as needed.
- Ways product based businesses can continue to make money even if they are hospitalized, on maternity leave, or on vacation.
There is power in being an entrepreneur who is not glued to their work all the time; the power to take a vacation, have that time flexibility or even handle emergencies as they arise in our lives, is far more important than burning out doing everything we think we have to do to be successful. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Links Mentioned:
Ep 94: Product based businesses you can do with little/no inventory
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Collaborating with other business owners takes a little energy for a lot of reward - it’s easily the fastest way to grow your audience! Collaborating may seem a little tricky; where do I start with collaborations and what ways can I collaborate with others that will share value between us both? This week, episode 103 of the Product Powerhouse Podcast is about ways you as a product based business can collaborate with others to grow your audience!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of collaborations and actionable steps you can take right now to grow your online community.
Some of the talking points I go over in this episode include:
- Ways collaborating is highly beneficial to your business, and why you should do it often!
- How to select other businesses and platforms to collaborate with, and how to plan your collaborations so they make sense and convert higher.
- How collaborations are so much more than giveaways, and many types of collaborations you could do with other business owners.
- How to pitch yourself, and how not to pitch yourself, for collaborations, based on Erin’s experience with getting pitched for the podcast.
After this episode, you’ll be ready to grow your business easily and quickly through collaborations! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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I get asked all the time by clients whether or not they should have a Shopify store or an Etsy shop, and I have always said both. Here to corroborate my reasoning is Lauren Keplinger, star Etsy shop owner and Etsy shop coach, who went from making monogrammed baby blankets to get through her husband’s deployments to making six figures from her shop! This week, episode 102 of the Product Powerhouse Podcast is about niching down to grow larger on Etsy!
In this episode of the Product Powerhouse Podcast, Lauren Keplinger is sharing the importance of niching down your ideal client and actionable steps you can take right now to be successful on Etsy.
Some of the talking points Lauren and I go over in this episode include:
- How the many changes to Etsy over the last few years has truly shaped and defined Lauren’s business and growth patterns.
- Should you have an Etsy shop or a Shopify shop, or should you have both? We discuss this at length!
- Why you cannot sell to just anyone on Etsy, and how to start to niche down no matter what market or industry you populate.
- The power in meeting customers where they are at, and how best to do that for your own business.
If you sell candles, your ideal client is not anyone with a nose. In this episode, you’ll learn exactly why that is! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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I’ve been thinking about the importance of having a plan when there’s an emergency in your business, and how many of us small business owners don’t plan for these things and should. The importance of having a plan and being able to execute the plan should anything scary or emergent come up is huge, and can make or break a business in a crisis. This week, episode 101 of the Product Powerhouse Podcast is about preparing for an emergency with your team!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of having a plan even if everything seems totally fine right now and actionable steps you can take right now to set up your team for survival and thrivability.
Some of the talking points I go over in this episode include:
- My own journey with an emergency in January and how my plan helped my team and my podcast run as smoothly as they could while I was in the hospital and on bedrest.
- The importance of creating and writing down processes and systems for everything you do so if it needed to be recreated by someone else it could be done.
- Why you need a master document with all your SOPs, passwords and processes, and why not having this can make your business run more smoothly in your absence.
- The communication protocols between you and your team; the importance and value in having this system in place and understanding when, why, and how to contact you in an emergency.
I hope you never have to use these plans and master documents because of an emergency, but I hope you get to use these things to help take an extra long vacation someday soon! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Links mentioned:
Book: Traction, by Gino Wickman
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Product Powerhouse Community
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DIY Shopify Course
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If you dread product descriptions as much as I do, you’re going to love this episode! Today, for our 100th episode, we have a really good friend Sandra on the show to share with us how to make copy easy. Her biggest takeaway tip? Make sure the energy behind your brand is there when you go to write! This week, episode 100 of the Product Powerhouse Podcast is about making bold choices with your copy with Sandra van der Lee!
In this episode of the Product Powerhouse Podcast, Sandra van der Lee and I are sharing the importance of being bold behind your brand and actionable steps you can take right now to create amazing copy that converts.
Some of the talking points Sandra and I go over in this episode include:
- How Sandra’s story may look like an overnight success story, but the actual work and years of experience behind her journey.
- Ways to grow your own shop’s email list, from topics to bundles and ways to utilize the sign up process to get more emails.
- How to write copy for your product descriptions and what to include, as well as the power of creating a product description template to use over and over again.
- Where success in start up small businesses comes from; and it’s about talking about your product/service and having the confidence to bring it up constantly.
Sandra is a bold, fiercely independent and adventurous, really good friend, and you’ll learn from her that being bold pays off, whether it’s through the copy you use in your product descriptions or the choices for your business that you make. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Website
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When was the last time you celebrated small wins in your business or life? Do you know the huge importance it plays on you mentally? I recently learned the powerful lesson of celebrating small wins after realizing that goal achieving was less fun when I didn’t celebrate them! I am an enneagram 3, which means I love achieving goals and setting goals to hit them. But it recently became clear to me that I don’t take the time to celebrate them - I just look for what’s next. This week, episode 99 of the Product Powerhouse Podcast is about celebrating the small wins!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of learning to celebrate the small wins and actionable steps you can take right now to recognize those wins and give them the time and appreciation they deserve.
Some of the talking points I go over in this episode include:
- Why it’s easier to celebrate the big wins because they are easier to identify, but also why the small wins only bring discontent to figure out the next thing.
- How I came to this sudden realization while hospitalized through identifying that I wasn’t looking back on all the big milestones, but rather the day to day actions I did, that I felt truly appreciative of my work and small wins for the first time.
- How this can play out not just in business, but all aspects of your life, and how that shift opened up doors and relationships in new ways.
- The progress principle; what it is, and why you should measure and celebrate both lead and lag goals.
If you’re not sure how to celebrate those smaller wins, then for sure hang out until the end of the episode where I give you lots of ways you can celebrate your lead goals. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Show Notes
Links Mentioned:
The Harvard Review Article: Celebrating Small Wins
Lead and lag goals podcast episode: Ep 77
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Have you ever been curious if your website is maximized for SEO traffic? Have you ever been curious what SEO is but haven’t had someone to ask, or heard the terms “keyword” or “backlinks” and been confused? This episode is for you, my friend. This week, episode 98 of the Product Powerhouse Podcast is about SEO strategies for those new to SEO!
In this episode of the Product Powerhouse Podcast, Meg Casebolt is sharing the importance of collaborations to increase SEO organically and actionable steps you can take right now to improve your website SEO to increase your traffic.
Some of the talking points Meg and I go over in this episode include:
- What SEO is and how important it is for new or prospective customers to find you when they decide to shop online.
- How to figure out what keywords you need to use on your website, and the risk of not having those keywords on your site.
- Why understanding your ideal client will help you not only find keywords but understand the language required to be found online.
- How collaborations, besides just giveaways, can help your SEO, community growth, and revenue.
After this episode, you’ll feel so much better about SEO; not just what it is, but how best to increase your SEO and natural traffic to your website for product based business sites. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH MEG CASEBOLT:
Podcast
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Product-based businesses have been hit pretty hard the last few years and the pivoting many companies have had to do to stay in the space isn’t always easy. Jenn Collins, CEO and Founder of Mama Needs Box and Mama Needs Podcast, understands the ups and downs of product based business owners. As owner of a subscription box company, she not only experiences these ups and downs, but her vendors do too! This week, episode 97 of the Product Powerhouse Podcast is about getting through the rollercoaster of entrepreneurship and staying the course!
In this episode of the Product Powerhouse Podcast, Jenn Collins is sharing the importance of staying the course and the power of asking and receiving help from those around you.
Some of the talking points Jenn and I go over in this episode include:
- How Jenn created her Mama Needs Box four years ago, and what her process looks like to source and market her box.
- How Jenn manages to run a successful business while also being a mom to three kids and an entrepreneurial spouse.
- The ups and downs of product based businesses over the last few years, and how Jenn has managed to get through it all with the strong support of her family.
- How plans, and even goals, change as we go through and experience more of entrepreneurship, and how Jenn handles these ebbs and flows.
As someone who works with product based businesses and creates her own product based business platform, Jenn understands the ups and downs. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Have you ever wondered what it’s like to sell your product in another country, or have regulations in your own country that make selling your product hard- or even illegal? Today’s episode is with entrepreneur Kristina Shea, who sells cannabis-infused skin and hair products in the United States due to the regulations she meets in her own country of Canada. That’s why episode 96 of the Product Powerhouse Podcast is about making it work; even when you have to jump through hoops!
In this episode of the Product Powerhouse Podcast, Kristina Shea is sharing the importance of sticking to your path and your own truth and actionable steps you can take right now to keep going, even when it seems impossible.
Some of the talking points Kristina and I go over in this episode include:
- Kristina’s story of entrepreneurship and heartache - from a two-time widow who was losing her condo, to the incredible and successful woman today.
- The struggles faced when selling a product that isn’t well understood amongst the masses, and with tight regulations and hoops to jump through.
- The benefits of CBD in skin and hair products, and how it helped cure her own cystic acne and rashes. Kristina also shares why you won’t get a high from using these products.
- The many ways Kristina has been told “no” but has found a way anyway, and how she chooses to live a Blue Skys Life no matter what.
Her story is uplifting, empowering, and encouraging for any entrepreneur, but the real draw of this story is the intense uphill battle Kristina has faced, and how she overcame it. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Website
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Many makers pivot during their entrepreneurship journey; from motherhood to pandemic and anything else life throws our way as we go. Arielle Salkin understands this beautifully. She’s had to pivot her business many times, and not that long ago either! That’s why episode 95 of the Product Powerhouse Podcast is about taking the ego out of your business to build it with passion!
In this episode of the Product Powerhouse Podcast, Arielle is sharing the importance of taking your ego out of your business, especially when it comes to mindset and actionable steps you can take right now to build your business with passion.
Some of the talking points Arielle and I go over in this episode include:
- How Arielle successfully pivoted multiple times over on her journey through entrepreneurship.
- How she balanced motherhood, the pandemic, and a changing business all at the same time in order to follow her passion while also meeting the needs of her family.
- How feedback can be heartbreaking, but also help your business grow.
Arielle’s story is one anyone can relate to, and I know you’ll love this conversation. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH Arielle Salkin:
Shop
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If you are a long time listener of the podcast, this episode may not be for you, however, you may know someone who is looking to start their own business who this episode would be perfect for! You may also be looking for something different or another revenue stream. That’s why episode 94 of the Product Powerhouse Podcast is about 5 product-based business ideas with little upfront cost!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of foundational work behind the start of a business, like niche and legalizing your business, and actionable steps you can take right now to start selling an online product today.
Some of the talking points I go over in this episode include:
- Limitations and boundaries that both service based and product based businesses have, like inventory, time spent, etc. that you should keep in mind when you start your own business.
- Why I don’t believe in the debate between Etsy and Shopify - but rather believe you should have products in both.
- Why Print on demand products would be my product-based business of choice if I were to have my own product-based business.
- A few product-based business ideas that don’t involve an inventory at all, as well as platforms and software to help you if you don’t have a natural design eye.
Don’t get me wrong; none of these are a “get rich quick” scheme, but they are easy types of businesses or products that you can start to sell online today. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Links mentioned:
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DIY Shopify Course
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Did you know that your packaging could be making or breaking your sales metrics? Whitney Zimmerman is the founder and CEO of Wild Hive Studio, where she specializes in branding and packaging design. She helps product based businesses help reach their sales goals through their packaging. That’s why episode 93 of the Product Powerhouse Podcast is about packaging design tips to really stand out!
In this episode of the Product Powerhouse Podcast, Whitney Zimmerman is sharing the importance of proper packaging design and actionable steps you can take right now to stand out before your customers even see your product!
Some of the talking points Whitney and I go over in this episode include:
- Common mistakes business owners make with their packaging that can make or break their business, including making packaging the afterthought.
- Three key components to a buzzworthy packaging experience, and how to accomplish that with your own brand.
- The ROI on investing in good packaging, and the impact proper packaging that hits all three key components has on your sales.
- Small things you can invest in your packaging to make your brand stand out, and why starting small makes the most sense for some brands.
The packaging of your brand leaves an impression - it creates a memory, it creates an emotional experience, and it can be worth influencing the consumer to talk about your brand - but what it says, and has them saying, is up to your packaging design. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH WHITNEY ZIMMERMAN:
Her brand packaging check list
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Yassin Hall didn’t have a choice; she wasn’t going to thrive in a corporate America job due to her children having special abilities and struggling to make bills each month. She invested her last $197 dollars into an Amazon store and within 5 years became a millionaire and helped her daughter do the same. That’s why episode 92 of the Product Powerhouse Podcast is about building wealth, both financially and in priceless moments, through selling on Amazon!
In this episode of the Product Powerhouse Podcast, Yassin Hall is sharing the importance of building wealth from the ground up and actionable steps you can take right now to start your own store on Amazon or another third party seller platform.
Some of the talking points Yassin and I go over in this episode include:
- How Yassin became a self-made millionaire, from homelessness and scared of her lights being cut off, to an accountant calling her to tell her to check her bank account statement.
- How Yassin’s life dictated that a corporate 9-5 life was not for her, and how she enlisted her children’s help to grow her business in the beginning.
- The process of starting an amazon, walmart, or ebay account, and why it is so important to do it right the first time.
- The power of entrepreneurship for women, especially those struggling to make ends meet or missing time with children in order to work.
There is power in investing in your own dreams and becoming an entrepreneur. Though not a get rich quick scheme, the power of being able to sell on Amazon, Ebay, and even Walmart as a third party seller can mean the difference in a million dollars. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH YASSIN HALL
Get the step by step guide to open your amazon store
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This episode has been a long time coming; I have wanted to share why I switched my website to Shopify since it happened, back in July, and I can’t wait to share what this was like! I was very nervous to do it, so I wanted to walk you through what we really experienced going through the migrating process ourselves. That’s why episode 91 of the Product Powerhouse Podcast is about moving our own website to Shopify!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of understanding the migration process of a website before switching platforms and actionable steps you can take right now to put your concerns at ease around migrating your own website.
Some of the talking points I go over in this episode include:
- Why I switched platforms for my website, and why we chose to do it when we did in July.
- What my worries and concerns were switching platforms, and how I got through it.
- My favorite tips for migrating your own website, including plugins and things to look out for.
- The power of a good 404 page, what it is and why you should try to customize it.
Migrating a website can be draining and cause anxiety, but it doesn’t have to. It’s a big project and will take time but with these tips you’ll be back up and running in no time. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Links Mentioned:
Episode 47 - https://www.productpowerhouse.co/blogs/podcast/mirgrating-your-product-business-to-shopify
Cart 2 Cart- www.productpowerhose.co/cart2cart
Turbo theme - www.productpowerhouse.co/oots
One Stop DIY Shop - https://productpowerhouse.thrivecart.com/diy-shopify/
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Explicit content & trigger warning: cursing & discussion around suicide.
As women, we are often afraid to ask for help; I even avoid asking my husband to help me with things around the house, and I bet you are the same way. Today’s guest, Becky Mollenkamp, is a wonderful feminist business coach, who helps women overcome limited beliefs. I have known Becky for years now and in this episode she even shares something I wrote in her Gutsy challenge from four years ago! Episode 90 of the Product Powerhouse Podcast is about being gutsy, and asking for help!
In this episode of the Product Powerhouse Podcast, Becky is sharing the importance of asking for help and actionable steps you can take right now to be gutsy.
Some of the talking points Becky and I go over in this episode include:
- What it means to Becky to be “gutsy” and why she’s so passionate about helping others through her program.
- The ingrained societal pressures we as women face in society and that we pass unknowingly to our children, about appearances and worth based on the work we put in, and why this is so detrimental to the mental health of Becky’s clients.
- The power in the ability to ask for what you need and want, and how Becky’s challenge will help you not only ask, but know how to ask for those things.
If you’ve been struggling to ask for help, or don’t know what to ask for or how, then the Gutsy Ask challenge may be for you! Give this episode a listen to find out! So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH Becky Mollenkamp:
Twitter
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Gabe Meuller, a freelance trombonist and the owner of Ivy and Ash, comes to us today for an episode about her first year and a half in business! Episode 89 of the Product Powerhouse Podcast is about the behind-the-scenes of her first year and a half in business, and why she loves wholesale and retail!
In this episode of the Product Powerhouse Podcast, Gabe is sharing the importance of researching your market and actionable steps you can take right now to start your business if you’re new and considering owning one.
Some of the talking points Gabe and I go over in this episode include:
- The importance of identifying a market for what you want to sell, and the power in taking calculated risks to start something new.
- Gabe’s advice for those interested in starting a business; finding that group of business besties to bounce ideas and vent to.
- The importance of doing your own market and additional research, and how beneficial the internet can be when it comes to learning for your business.
- How Faire has grown Gabe’s shop and how instrumental it’s been in the growth of Ivy and Ash.
This episode really feels like a girls’ chat and you’re a fly on the wall as we chat about everything from wholesale to market research, and Gabe’s new launch releasing today. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Instagram
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It’s been a really weird year for us at Product Powerhouse and myself personally as well. I wanted to share the good and the bad moments of 2021 from my business because I know as humans and fellow business owners we get curious! That’s why episode 88 of the Product Powerhouse Podcast is our 2021 year in review!
In this episode of the Product Powerhouse Podcast, I’m sharing the top nine experiences from my business in 2021, inspired by the top nine Instagram app.
Some of the experiences I go over in this episode include:
- The Nashville Retreat I attended with my mastermind group.
- Hiring two new team members last year.
- Finding strategic partnerships that helped carry us throughout the year.
- Building more than 12 sites last year!
- Celebrating one full year in podcasting!
- My family bought a boat!
- Took a family vacation.
- The many places I have traveled to in 2021, both in state and out of the country (Safely, of course).
- My second annual business retreat
- Firing my first client and the valuable lesson I learned through that process
- How my medical issues in the last year have flipped my mental dialogue.
I never want to paint the picture that entrepreneurship is easy or always perfect, which is why I included a few negative sides of the business in 2021, but please realize that having a few negatives in your business is normal. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Projects completed:
- Enji - https://enjistudiojewelry.com/
- Kristen Mara - https://kristenmara.com/
- Cameron kruse - https://cameronkruse.com/
- Shannon Westmeyer - https://shannonwestmeyer.com/
- The roan cow -https://theroancow.com/
- Jomo coffee
- Momentum interactive - https://www.momentuminteractives.com/
- Frannie’s market - https://franniesmarket.com/
- Sparrow 4 everyone - https://sparrowforeveryone.com/ in partnership with Alexa Viscius
- Kirst
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Are you struggling with converting followers on Instagram to hot leads and sales of products? Then you found the right podcast episode! Today we are resharing one of our favorites with my friend and business coach, Nicole Doumato. Instagram can be a great tool to utilize for sharing your business and gaining sales, but a lot of people can be intimidated by the app or even overwhelmed on what to start with on it for growing your business. That’s why episode 87 of the Product Powerhouse Podcast is about how to utilize Instagram for a meaningful customer journey!
In this episode of the Product Powerhouse Podcast, Nicole Doumato and I are sharing the importance of using Instagram to sell your products and actionable steps you can take right now to create a deeper connection with your potential buyers.
Join Product Powerhouse The Club to Grow and scale your online shop with the support of a community that understands what it’s like running a product-based business. Product Powerhouse™ The Club was created for shop owners just like you, who are searching for direction, support, and community to help grow your shop.
Some of the talking points Nicole Doumato and I go over in this episode include:
- Why Nicole looks at Instagram as a tool to facilitate a slow conversion journey, not a quick sale, and how powerful she finds the trust factor through social media.
- Why businesses should stop posting “buy it now” captions and how to instead connect with their followers through connecting with them on a deeper level.
- Ways to build a picture for your ideal customer to be drawn into purchasing your products through captions and descriptions that make the products sound like they fit into their lives.
- Nicole wraps up the interview with the fantastic advice, “Don’t be afraid to burn it all to the ground and start over from scratch,”.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH NICOLE DOUMATO:
Lattes for Lunch
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Small businesses are on a completely different playing field than large corporations. While there are a lot of things that won’t work for us to mimic, there are even more unique opportunities to leverage. That’s why episode 86 of the Product Powerhouse Podcast is about the foundations to growing your small business!
In this episode of the Product Powerhouse Podcast, Deirdre Tshien shares the importance of building relationships with your customers and actionable steps you can take right now to get your name in front of other audiences.
Some of the talking points Deirdre and I go over in this episode include:
- Deirdre’s story of refusing to give up after failing her own business and transitioning into an ecommerce business space.
- Turning failures into opportunities to help others succeed.
- Breaking down the live conversion method to build your celebrity and get people buying from you.
- The traffic pyramid and how you can leverage each level in your business.
- Tips to get your business in front of the eyes of different audiences.
As a small business, the relationship that you build with your customers is sometimes so much more important than the product you are selling. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH DEIRDRE TSHIEN:
TikTok
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Sometimes you need a complete overhaul of redesigning your Shopify experience, which is where we come in. But sometimes, you just need to do small updates and tweaks here and there to make the experience better without a complete 180 change, and that is where Ilana Davis comes in. Ilana Davis is the owner of JSON-LD and helps Shopify users make small changes that lead to big impact on their businesses. That’s why episode 85 of the Product Powerhouse Podcast is about small changes you can make to your Shopify website that lead to big conversions!
In this episode of the Product Powerhouse Podcast, Ilana Davis is sharing the importance of the usability of a website and actionable steps you can take right now to make sure your website converts to everyone.
Some of the talking points Ilana and I go over in this episode include:
- Why font size and style matters and how your website may not be inclusive to those with visual impairments.
- How your website may not be user-friendly and may be costing you customers.
- The importance of the home screen and why your customers are looking but not purchasing.
- Ways you can compete with Amazon with the power of descriptions.
The common theme from this conversation? Just start with small changes and do something towards improvement and you will succeed. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH Ilana Davis:
App
CONNECT WITH ERIN ALEXANDER:
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Your website as a whole should not just be a catalogue of products. It should be a resource you use to draw customers in and build that small business relationship.
In this episode of the Product Powerhouse Podcast, I’m sharing common mistakes shop owners make on their websites and actionable steps you can take right now to fix those mistakes and generate more sales.
Some of the talking points I go over in this episode include:
- Leveraging your copy to appeal to your customers.
- Using your website to tell the story behind your brand, not just showcase your products.
- Keeping traffic engaged on your site and avoiding all ways to redirect your customers elsewhere.
- Bringing your products to life by incorporating a human element in your product photos.
- Keeping your photos cohesive and uniform in size and proportion.
- Making payment transactions as easy as possible for your customers.
- Streamlining your website pop ups.
- Adjusting your fonts to be more accessible for all audiences to view.
By doing these 8 things, you will avoid overwhelming your audience, keep them on your site longer, capture their attention and create that emotional pull to your brand which will increase sales in the long run. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ERIN ALEXANDER:
Connect with Erin:
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DIY Shopify Course
Product Powerhouse Website
Did you know that your shop’s homepage is typically the most visited page on your website?
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of having a homepage that converts into sales and actionable steps you can take right now to build a homepage you can be proud of.
Some of the talking points I go over in this episode include:
- Your homepage is where people will go to get a better idea of what your business is about.
- The six sections you need to have on your homepage: Tune in to hear them all!
- An ecommerce store only has three goals: get sales, list building, and building the know/like/trust factor
- The suggested order of the sections on your homepage to ensure your potential client stops scrolling to look at your content.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH ERIN ALEXANDER:
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I had heard of forecasting for your business before, but before becoming Instagram friends with Stefani Shoen, I didn’t know how to implement it for my business. Through her Instagram and conversations with her, I have learned the incredible value that forecasting your business is and I know this will be a great episode for the end of the year! That’s why episode 81 of the Product Powerhouse Podcast is about forecasting your business!
In this episode of the Product Powerhouse Podcast, Stefani Schoen is sharing the importance of forecasting and actionable steps you can take right now to create a plan around your business to increase sales and decrease your stress around business finances.
Some of the talking points I and Stefani Shoen go over in this episode include:
- Stefani’s journey from working with big corporations like Coach, to consulting, and how her platform and consulting journey has evolved in the last three years.
- The steps to start forecasting your sales and inventory needs based on sales you’ve already had.
- How a small business owner may implement these skills and information to better their small business, as well as prepare for the future of their business growth.
- Many small businesses can get hung up on forecasting and the result that will happen if they hit that forecasted goal or projection or not; Stefani discusses how to make sense of that feeling, and make the plan anyway.
As someone who was once intimidated by forecasting, after doing it myself I discovered how freeing it is and how much of a relief it can be, to get it done; and it wasn’t difficult either! So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH Stefani Schoen:
website
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Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
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Shopify Online Store 2.0 is here and it is giving merchants, designers, and developers some really exciting features to look forward to. That’s why episode 81 of the Product Powerhouse Podcast is about the exciting things you can expect to see with Shopify Online Store 2.0!
In this episode of the Product Powerhouse Podcast, Heather Tovey shares how the Shopify updates provide flexibility to make sites more customizable and accessible and actionable steps you can take right now to experiment with the new update to create a better shopping experience for your customers.
Some of the talking points Heather and I go over in this episode include:
- Upgrades in customization within the theme editor.
- Where Shopify is letting you ditch the coding and the areas it will still be required.
- Apps aren’t going anywhere but these new changes will benefit both shop owners and app developers.
- How these updates aren’t a threat to designers and developers but rather an opportunity to open the doors to more creativity.
- What are meta fields and how you can use them to offer more product information and detail.
There are so many exciting things coming along with this update but don’t jump the gun just yet. Install the update, play around with it, and let developers get caught up and offer even more exciting things to implement. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Website
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Show Notes
LINKS MENTIONED IN THIS EPISODE:
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In a world of ever-evolving social media trends and platforms, it can be difficult to keep up - but maybe you don’t have to. Sarah is a digital marketing specialist who works in paid and organic marketing, social media marketing and management, and public relations. She firmly believes that if you can’t keep up, it doesn’t align, and/or if the insights tell you you’re not bringing in income from that platform, then you shouldn’t be wasting your time. That’s why episode 80 of the Product Powerhouse Podcast is about mindfulness in marketing!
In this episode of the Product Powerhouse Podcast, Sarah DeGeorge is sharing the importance of taking a holistic approach to your marketing strategy and actionable steps you can take right now to make sure your marketing strategy aligns with your mission and vision.
Some of the talking points Sarah DeGeorge and I go over in this episode include:
- How to overcome that fear of missing out on new social media trends, platforms, and expectations, and why it’s important to be mindful of your time when it comes to keeping up to date on all these different social media platforms.
- How Sarah DeGeorge figures out the best course of action for her clients and how you can reflect on where to start your own marketing strategy.
- The part of marketing that everyone should start with when it comes to a great marketing strategy: writing a blog and nailing down the written portion of marketing. Sarah also gives us tips for how to write a blog post for those stuck on what to talk about.
- The importance of checking in on yourself and your business periodically to see what feels right and what’s important to you in your current season.
Being true to who you are and understanding what aligns with yourself to show up consistently and intentionally in your marketing strategy. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH Sarah DeGeorge:
Instagram
CONNECT WITH ERIN ALEXANDER:
Simplified SEO Course
Other businesses mentioned:
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
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The release of the newest edition of Shopify was much anticipated, especially as someone who spends all her time on Shopify. I really want to spend today diving into my opinion of the newest version of Shopify and which features my team and I love the most. That’s why episode 79 of the Product Powerhouse Podcast is about the best Shopify 2.0 themes!
In this episode of the Product Powerhouse Podcast, I’m sharing the new features and themes that my team and I have tested out from Shopify’s 2.0 release and actionable steps you can take right now to update your own website today with these updates.
Some of the talking points I go over in this episode include:
- The ability to create more dynamic pages on a shopify store is now easier than ever; no more required web developers for the feature to put sections everywhere.
- The ability to create page templates using those different sections to create landing pages and other pages too!
- My number one themes: Turbo and Flex from the Out of the Sandbox developer; and why I love them so much based on the options available.
- The biggest tip I can give someone before they purchase a theme for the first time.
- My other favorite theme options, with pros and cons to each theme discussed in the episode so you can be sure to pick the theme that best fits your needs and budget.
I know this episode was very information heavy, but I am excited about these new and updated theme options through Shopify and I know you will be too once you start looking into them more! So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH ERIN ALEXANDER:
Show Notes
Links mentioned:
Episode 62: Shopify Online Store 2.0 with Heather Tovey
See examples of clients and themes in our portfolio here.
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
I made an episode last year after taking my first ever business retreat, and this year I took another and I knew right away that I needed to make another episode about them because I am not convinced enough of you listening to take business retreats. You need to. That’s why episode 78 of the Product Powerhouse Podcast is about my top 3 tips to make the most of a solo business retreat!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of taking solo business retreats and actionable steps you can take right now to make the most of them.
Some of the talking points I go over in this episode include:
- The benefits of a solo business retreat, and why you need to plan one for yourself.
- Getting out of your normal work and home environment to allow for a distraction-free creative space.
- Planning out what you’re going to cover or work on during the retreat, and the importance of remembering your post-it notes!
- Schedule in time to relax and treat yourself - whatever that looks like to you.
I hope this not only convinced you to plan your business retreat, but really make the most of it so you feel rejuvenated, refreshed, and excited about the next quarter or season for your business. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH ERIN ALEXANDER:
Connect with Erin:
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Some people believe there is no such thing as work-life balance as an entrepreneur while others believe that if you are intentional about the things you choose to do you can get that feeling of balance. Jessica Eley is a Mindset Mentor for high achievers, and she talks about mindset in a very straightforward manner that’s totally different from others in her field. While I wasn’t sure if work-life balance existed before we talked, I can tell you this episode was so good that I immediately listened to it when we finished recording because I needed to hear some of this a second time. That’s why episode 77 of the Product Powerhouse Podcast is about work-life balance and mindset with Jess Eley!
In this episode of the Product Powerhouse Podcast, Jess Eley is sharing the importance of mindset when it comes to achieving your goals and actionable steps you can take right now to start reevaluating your goals and actually achieve them.
Some of the talking points Jess Eley and I go over in this episode include:
- What work-life balance is to Jess and how to choose it for yourself.
- The first step you can take to do the work and choose work-life balance.
- Why your goals aren’t getting the results, and why you should focus on Lead Goals instead of your Lag Goals to build and scale your business.
- Jessica’s first question when you say you can’t reach a particular goal is, “Why do you want it?” and she discusses why it’s so important to know the answer.
I learned so much from this episode, and I know you will gain so much clarity from this episode when it comes to goal setting, work-life balance, and mindset. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH Jess Eley:
Prep Work Course
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The most successful entrepreneurs fail a multitude of times before seeing the success you see in them today. Some hide from these failures and pretend they don’t happen, but Tracy Matthews leans into the lessons she’s learned to publicly share where she’s been and where she’s gotten through that. I was one of the exclusive readers who got her book, The Desired Brand Effect, before it officially releases, and I loved it so much! That’s why episode 76 of the Product Powerhouse Podcast is about how Tracy Matthews took her failures and created this handbook for product based business owners for any problem their business might face!
In this episode of the Product Powerhouse Podcast, Tracy Matthews is sharing the importance of layering on the skill sets required to have a successful business and actionable steps you can take right now to grow your sustainable brand to success.
Some of the talking points Tracy and I go over in this episode include:
- How Tracy Matthews built up her first successful business, how it was wiped out in 2008 in just a few short weeks, and how she built from that experience to create a business that was not only sustainable, but fit her vision of success. This was the birth of the Desire Brand Effect Methodology.
- The 3 core pillars of the Desire Brand Effect: Creating Desire, Sharing Desire, and Scaling Desire.
- The difference between a Maker mindset and a Chief Visionary Officer in your business.
- The importance of mindset and how it may not be a skillset, but it’s something every business owner needs.
If you are a product based business, you are going to want to grab her book and listen to this episode! So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH Tracy Matthews:
Website: Creatives Rule the World
Website: Flourish Thrive Academy
Book: The Desired Brand Effect
Instagram: @flourish_thrive
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Connect with Erin:
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Have you ever been worried that someday you’ll hire a team member to help you with your business, and the quality won’t be the same? Maybe you’ve sworn off team members in your business because of this fear. Have you ever thought about what your prices say about your art or products? You will today. Mindset is everything in business and makers are no exception. That’s why episode 75 of the Product Powerhouse Podcast is about money and team management mindset, with Kara Pendl!
In this episode of the Product Powerhouse Podcast, Kara Pendl is sharing the importance of the right mindset and actionable steps you can take right now to feel confident with a team, pricing, and having difficult conversations around your business.
Some of the talking points Kara and I go over in this episode include:
- Kara’s journey of self-discovery and how she started her business, Karacotta Ceramics, and how she’s passionate about helping others through her second business, 100k Creative
- Money mindset: How to feel confident around how you price your products, and why it’s important to pay attention to even the smallest part of your business
- How Kara learned resetting expectations with clients and going from maker to manager the “hard way”, and how she advises you to learn from her experiences
- How to make sure your team members produce the same quality you create from the products, and how to not lose yourself as a maker when you hire team members.
Mindset is so important; Kara even speaks that once you have the right mindset, the rest is all just data and science. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH Kara Pendl:
100K Creative Instagram
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The pop up is almost always the number one way my clients get the most sign ups on their opt in offers. However, on average the pop up only converts 3% of those exposed. So how do you make sure your pop up is converting the most it can? That’s why episode 74 of the Product Powerhouse Podcast is about perfecting your pop up!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of a good pop up opt in and actionable steps you can take right now to make sure your pop up converts clients to your email list.
Some of the talking points I go over in this episode include:
- Where you can create your pop up, and the limitations that may come with them.
- What your customers are looking for on your opt-in pop up.
- How the timing of the pop up might be causing more declines than sign ups; and how to fix it quickly.
- How to figure out which style and format pop up works for your audience through testing it.
Email lists are so important for directly messaging your interested buyers. Which is why the perfect pop up can help convert more potential customers to your opt in offer. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
Apps mentioned:
One Plus
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Connect with Erin:
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Sometimes you need a complete overhaul of redesigning your Shopify experience, which is where we come in. But sometimes, you just need to do small updates and tweaks here and there to make the experience better without a complete 180 change, and that is where Ilana Davis comes in. Ilana Davis is the owner of JSON-LD and helps Shopify users make small changes that lead to big impact on their businesses. That’s why episode 73 of the Product Powerhouse Podcast is about small changes you can make to your Shopify website that lead to big conversions!
In this episode of the Product Powerhouse Podcast, Ilana Davis is sharing the importance of the usability of a website and actionable steps you can take right now to make sure your website converts to everyone.
Some of the talking points Ilana and I go over in this episode include:
- Why font size and style matters and how your website may not be inclusive to those with visual impairments.
- How your website may not be user-friendly and may be costing you customers.
- The importance of the home screen and why your customers are looking but not purchasing.
- Ways you can compete with Amazon with the power of descriptions.
The common theme from this conversation? Just start with small changes and do something towards improvement and you will succeed. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH Ilana Davis:
App
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Connect with Erin:
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DIY Shopify Course
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Email sequences are so important for marketing and for building rapport with your customers, yet it’s usually the most daunting task of a new business owner. Myself, and my team, do email sequences for our clients all the time, so this material is always fresh and center of mind. That’s why episode 72 of the Product Powerhouse Podcast is about 3 basic email sequences you need for your shop!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of a solid email sequence and actionable steps you can take right now to build a relationship with your customers while remaining brand-conscious.
Some of the talking points I go over in this episode include:
- Why stiff, professional emails don’t help your sales, but keeping in mind your brand voice is going to set you apart from other companies.
- The importance of a welcome email sequence, and how to utilize a coupon code opt in for best conversion.
- The three emails you’re forgetting to send to your customers after the product has been delivered.
- 2 bonus email sequences you hadn’t even thought to include in your email workflow; one for wholesale and one for ambassadors.
Episode 26, Opt In Ideas for Shop Owners:
https://www.productpowerhouse.co/blogs/podcast/opt-in-ideas-for-shop-owners
Emails can be tricky, and while I do mostly the tech side to marketing, email lists can substantially increase sales and convert more potential customers to actual customers. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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The top question I get asked is “what tools do you recommend I purchase for my business?”. But this can be so difficult to answer because each business is unique and thus, has different needs and desires than another business. That’s why episode 71 of the Product Powerhouse Podcast is about paid tools I use for my own business!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of different tools and how they work, in the hopes that you will be able to find tools you like or think will help your business.
The tools I go over in this episode include:
- Google Workspace/Google Suite
- Canva Pro
- Adobe Suite & Stock Photos
- Loom
- Zoom
- Flodesk
- Tailwind
- Dubsado
- Asana
- Slack
- Timing Tracker
- Shopify
Not all of these will resonate with you or your business and that’s okay. Hopefully, you found some tools that you think will help make your business processes more smooth, easier to manage, or just more fun! So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH ERIN ALEXANDER:
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Product Powerhouse Community
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A lot of people don’t realize the value in their mission statement, but imagine what would happen if you fully embraced yours? What kind of an impact could you contribute? If everyone gave a little, it would have an overwhelming amount of impact. That’s why episode 70 of the Product Powerhouse Podcast is about mission-driven business practices, with Jennifer Slaughter!
In this episode of the Product Powerhouse Podcast, Jennifer Slaughter is sharing the importance of keeping your business mission in the forefront and actionable steps you can take right now to make the impact you dream about.
Some of the talking points Jennifer and I go over in this episode include:
- How Jennifer is making an impact through her business and missions
- Easy ways to make those big impact goals achievable today
- How empathy creates the perfect foundation for mission-driven business ownership
- How being intentional and slowing down to make sure your business is stable and strong is best for you
You can turn a big idea into multiples of small impacts to achieve it! The main theme today was to sit in the mission you have and figure out a way to create a bigger impact with it. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH JENNIFER SLAUGHTER:
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There are so many overwhelming parts to digital marketing, and if you’ve never tried it before or tried it and got burnt out, you’re not alone. Many people try to do everything there is, but don’t do it well enough to be successful and it falls apart. Jessica Grossman, another Shopify and digital marketing expert, understands the limitations on small business owners. That’s why episode 69 of the Product Powerhouse Podcast is about setting a foundation for a digital marketing plan!
In this episode of the Product Powerhouse Podcast, Jessica Grossman is sharing the importance of a digital marketing strategy and actionable steps you can take right now to start to build your own.
Some of the talking points Jessica Grossman and I go over in this episode include:
- The three questions you need to be asking yourself when you go to create a digital marketing strategy
- Setting boundaries around your marketing strategy so you’re successful and not swamped
- What you should be looking at in each digital marketing platform you have to judge the effectiveness of that platform and your strategy
- How to keep your brand messaging consistent when it comes to marketing, customer service, and ads as an example
- Why the new iOS feature of no cookie tracking messes with your paid ads for your business and what you can do about it
Digital Marketing can be a difficult task to manage, but following the boundaries and structure laid out in today’s episode and you’ll have an easier time getting started! So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH JESSICA GROSSMAN:
Website
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When it comes to wholesale, it can be intimidating to know where to begin. Robin, a sales expert with years of experience with top-name brands, shares that there are a lot of moving small parts required to get your business ready for wholesale orders and relationships. That’s why episode 68 of the Product Powerhouse Podcast is about beginning wholesale, with Robin Kramer!
In this episode of the Product Powerhouse Podcast, Robin is sharing the importance of the relationship between brand and buyer for wholesale and actionable steps you can take right now to get your business ready for your first wholesale order.
Some of the talking points Robin and I go over in this episode include:
- How to set up your business for success with wholesale with pricing, strategies, and systems in place before you get started.
- The difference between consignment and wholesale - and which is recommended by Robin.
- Tips to pricing your items for wholesale and working with a rep
- The relationship between the brand and the buyer - it’s not what you think!
Wholesale can be intimidating, but with the right research, relationship, and representation (either as yourself or with a rep) you can make it work for your business! So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH ROBIN KRAMER:
Website
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Have you ever been worried about starting a small business around a small niche or market but are unsure about what will sell? A small niche like local town merchandise can seem small but when you hit the hearts of your neighbors you can create incredibly meaningful items for your hometown. That’s exactly what Natalie Kilgore has done when she lost her job working in advertisement. That’s why episode 67 of the Product Powerhouse Podcast is about following your passions in business development.
In this episode of the Product Powerhouse Podcast, Natalie is sharing the importance of local art and actionable steps you can take to follow your passions to success.
Some of the talking points Natalie and I go over in this episode include:
- How Natalie pivoted from losing her job in advertisement to the wedding industry, to the local art she creates.
- How to find your place as a new business owner in a crowded market
- How artists can protect their art quickly from pirating and stealing of designs
- How you, as a small business owner, can benefit for wholesale on Faire.com
As a new small business it can be difficult to find your path. The best lesson you can learn from listening to today’s episode is to follow your passions as they come up and success will happen, even if you pivot to meet your passion multiple times. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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In the retail space, it is common and expected to start holiday planning anywhere from 4-6 months in advance of the holiday season in order to show up and be prepared for your customers. That’s why episode 66 of the Product Powerhouse Podcast is about holiday prep 2021!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of getting a jump start on your holiday planning and actionable steps you can take right now to prepare for the holiday season to avoid getting stuck in overdrive and overwhelm.
Some of the talking points I go over in this episode include:
- Debunking the misconception that you need to offer massive discounts in order to appeal to your customers during the holidays.
- Which dates will be important to know ahead of time.
- Reviewing last year’s data to better align your marketing and offerings this year and in future years.
- Creating a customer service plan (even if you’re the only one handling your customer service).
- Planning your inventory and getting a head start on ordering all of the supplies needed to create and ship your products.
- Upgrading and updating your website to make the customer’s shopping experience easier and more enjoyable.
- Starting back up your marketing efforts, pre-planning your content, and staying consistent to keep front of mind for your customers when entering the holiday season.
- Hiring and training your staff early to avoid a bumpy transition during the busiest quarter of the year.
The holiday season doesn’t have to be stressful. It can be fun and exciting if you take a few simple steps to get prepared. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Nicola Smith had been struggling with self-confidence throughout her different careers until she stumbled upon coaching product-based businesses through marketing strategies. Marketing built her up from a self-conscious woman to a thriving business leader. That’s why episode 65 of the Product Powerhouse Podcast is about Marketing strategies that actually work for your business, with Nicola Smith!
In this episode of the Product Powerhouse Podcast, Nicola Smith is sharing the importance of self-confidence in business ownership and actionable steps you can take right now to level up your experience for your customers through a confident marketing strategy.
Some of the talking points Nicola Smith and I go over in this episode include:
- Nicola Smith’s path from newspaper photographer to business coach for product-based businesses.
- The ABCDEF’s about marketing experience, and how you may think you have these down but are not implementing them correctly.
- The best place to start with marketing your product-based business
- The number one thing you should do if you feel stuck in your marketing right now.
Marketing can be tough to figure out and stay on top of to make sure it works for you and your business. I encourage you to join Nicola’s membership and get first-hand group coaching and inspiration through the conversations you can find there. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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One of the best low cost, low risk marketing strategies you can implement as a business is an affiliate program for your customers. If I was going to start a new business today, I would make sure I set up an affiliate program. That’s why episode 64 of the Product Powerhouse Podcast is about a training I did a few weeks ago on Affiliate Marketing!
In this episode of the Product Powerhouse Podcast, I’m sharing the value of affiliate marketing and actionable steps you can take right now to start a program that makes sense for you and your business today.
Some of the talking points I go over in this episode include:
- What is a rewards program and affiliate program
- What makes a good affiliate person
- How to get the right people to become your ambassadors
- How to make your program one that everyone wants to be a part of and benefits your business
Knowing how to incentivize your affiliates to not only stick around but remain eager to participate in sharing your business is very important. The key to a successful affiliate program is the relationship you have with your ambassadors. So make that a priority. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Research shows that customers are more emotionally driven than logically driven when making purchases. Establishing that know, like, and trust with your customers will bring you closer to sales and create a lasting connection to drive future business. That’s why episode 63 of the Product Powerhouse Podcast is about taking a holistic approach to social media!
In this episode of the Product Powerhouse Podcast, my guest Kinsey Streib shares the importance of showing up for your ideal customer online and actionable steps you can take right now to humanize your business and make genuine connections with your customers.
Some of the talking points Kinsey and I go over in this episode include:
- Nurturing your audience on social media by sharing stories and building genuine connections with your potential customers.
- Making social media work for you to show up for your ideal customer.
- Finding your brand vibe to humanize your brand, understand the core foundational elements, and establish the messages that drive home your content
- Your social media will shift depending on the season of business you are in and that is okay.
Social media doesn’t have to be this high pressure thing; you can make it whatever you want it to be. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Shopify Online Store 2.0 is here and it is giving merchants, designers, and developers some really exciting features to look forward to. That’s why episode 62 of the Product Powerhouse Podcast is about the exciting things you can expect to see with Shopify Online Store 2.0!
In this episode of the Product Powerhouse Podcast, Heather Tovey shares how the Shopify updates provide flexibility to make sites more customizable and accessible and actionable steps you can take right now to experiment with the new update to create a better shopping experience for your customers.
Some of the talking points Heather and I go over in this episode include:
- Upgrades in customization within the theme editor.
- Where Shopify is letting you ditch the coding and the areas it will still be required.
- Apps aren’t going anywhere but these new changes will benefit both shop owners and app developers.
- How these updates aren’t a threat to designers and developers but rather an opportunity to open the doors to more creativity.
- What are meta fields and how you can use them to offer more product information and detail.
There are so many exciting things coming along with this update but don’t jump the gun just yet. Install the update, play around with it, and let developers get caught up and offer even more exciting things to implement. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Did you know that your shop’s homepage is typically the most visited page on your website? That’s why episode 61 of the Product Powerhouse Podcast is about our strategy to ensure your homepage is working for your product business!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of having a homepage that converts into sales and actionable steps you can take right now to build a homepage you can be proud of.
Some of the talking points I go over in this episode include:
- Your homepage is where people will go to get a better idea of what your business is about.
- The six sections you need to have on your homepage: Tune in to hear them all!
- An eCommerce store only has three goals: get sales, list building, and building the know/like/trust factor
- The suggested order of the sections on your homepage to ensure your potential client stops scrolling to look at your content.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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It's easy to look at what others are doing and assume it will work the same for us, but the matter of fact is we are all wired differently. That’s why episode 60 of the Product Powerhouse Podcast is about using enneagrams to drive self-awareness and work better with others!
In this episode of the Product Powerhouse Podcast, Nicole Saunders shares the importance of becoming self-aware and actionable steps you can take right now to leverage your enneagram number in your everyday life.
Some of the talking points Nicole and I go over in this episode include:
- Being self aware and knowing your own enneagram but also understanding the enneagram numbers of those you work closely with.
- What your enneagram represents and how to find out which one you are.
- Breaking down what wings are and the 3 subtypes of your enneagram.
- How Nicole’s Enneapreneur program helps businesses leverage their types to work better together.
Your enneagram can help you become self aware and work better with others, but it is not a box to close you in. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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LINKS MENTIONED IN EPISODE:
Some places you can take the enneagram test:
https://www.crystalknows.com/enneagram-test
https://www.narrativeenneagram.org/-test/
https://www.enneagraminstitute.com/
Connect with Erin:
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Re-release of our most downloaded episode!
Having a subscription box business model isn’t easy. And it’s especially easy making handmade and as a solopreneur. That’s why episode 59 of the Product Powerhouse Podcast is with Amber Keller of Am Happy Soap!
In this episode of the Product Powerhouse Podcast, Amber Keller is sharing the importance of being strategic with your time and the behind the scenes of running a handmade business as a solopreneur. Some of the talking points Amber Keller and I talk about how she started her business and where it’s headed.
This conversation was an absolute pleasure and hearing the behind the scenes of Amber’s business was so inspiring. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product business and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
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Small businesses are on a completely different playing field than large corporations. While there are a lot of things that won’t work for us to mimic, there are even more unique opportunities to leverage. That’s why episode 58 of the Product Powerhouse Podcast is about the foundations to growing your small business!
In this episode of the Product Powerhouse Podcast, Deirdre Tshien shares the importance of building relationships with your customers and actionable steps you can take right now to get your name in front of other audiences.
Some of the talking points Deirdre and I go over in this episode include:
- Deirdre’s story of refusing to give up after failing her own business and transitioning into an ecommerce business space.
- Turning failures into opportunities to help others succeed.
- Breaking down the live conversion method to build your celebrity and get people buying from you.
- The traffic pyramid and how you can leverage each level in your business.
- Tips to get your business in front of the eyes of different audiences.
As a small business, the relationship that you build with your customers is sometimes so much more important than the product you are selling. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Many of us as business owners want to ensure that we are creating a business that aligns with our mission and That’s why episode 57 of the Product Powerhouse Podcast is about creating a mission-driven product business!
In this episode of the Product Powerhouse Podcast, Jessica Gebauer and I are sharing the importance of attracting the right clients and actionable steps you can take right now to do things differently to ensure you can focus on your mission-driven business.
Some of the talking points Jessica Gebauer and I go over in this episode include:
- Misconceptions about people who make handmade products
- Having a handmade business doesn’t make it less legitimate than any other “normal” business
- If you are a creative person, you need to have business education.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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After sitting on the idea of starting a podcast for 8 months, I finally had the courage to launch in 2020 and it was one of the best decisions I have made. That’s why episode 56 of the Product Powerhouse Podcast is celebrating one year of the podcast!
In this episode of the Product Powerhouse Podcast, I’m looking back on one year of podcasting and sharing some of my tips and tricks!
Some of the talking points I go over in this episode include:
- Sharing some highlights, stats, and reviews from my first year of the podcast.
- My favorite and least favorite parts of podcasting.
- The top 3 most popular Product Powerhouse episodes you might want to revisit.
- My top 3 episodes from the beginning that you may not have heard yet, but you definitely should.
Thank you from the bottom of my heart! The people who are here listening in weekly are the reason I am able to keep spreading knowledge. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Episode 11 with Megan Stanczak
Episode 7 with Bridget Harriss
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If you show your personality in your small business, you attract a community that supports you, and when you base your business around that community, you will find great success. That’s why episode 55 of the Product Powerhouse Podcast is about how Katie pivoted her business towards the needs of customers during the pandemic and how she has scaled her business without losing the personal touch.
In this episode of the Product Powerhouse Podcast, Katie Heddleston shares the importance of staying true to yourself in your business and how she has used her own advice to scale her BAMR bands business from a Facebook group to an ecommerce website.
Some of the talking points Katie and I go over in this episode include:
- How implementing some of the community-based factors from her VIP Facebook group into the creation of her website has allowed her to scale her business while keeping that personal touch.
- Ways in which her VIP Facebook Community stepped up during the pandemic to provide frontline workers with headbands with buttons that give relief to those having to wear masks all day.
- Being open to letting your customers see you for who you authentically are throughout every stage of your business.
- The trial and error of experimenting which social media platform works best for you and your business.
- Doing what works for YOUR business even if it doesn’t work for others.
Learn from what works for your business but don’t be afraid to pivot a little and merge the old and the new ways together. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Are you struggling with That’s why episode 54 of the Product Powerhouse Podcast is about how to utilize Instagram for a meaningful customer journey!
In this episode of the Product Powerhouse Podcast, Nicole Doumato and I are sharing the importance of using Instagram to sell your products and actionable steps you can take right now to create a deeper connection with your potential buyers.
Some of the talking points Nicole Doumato and I go over in this episode include:
- The power of Instagram to build connections and marketing your business
- How product based businesses can leverage the ability to make deeper connections using social media
- Ways to build a picture for your ideal customer to be drawn into purchasing your products
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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By treating your rebrand the same as a product or collection launch, you can create immediate excitement around your long term ROI. That’s why episode 53 of the Product Powerhouse Podcast is about building buzz around your rebrand/ relaunch!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of building up buzz prior to your launch date and actionable steps you can take right now to get your customers excited and on board to participate in your launch.
Some of the talking points I go over in this episode include:
- Navigating downtime while your site is under construction.
- What is a soft launch and why it might be a good idea for your business.
- Directing the dialogue so customers can easily see why this launch would benefit them and their shopping experience.
- Some of my favorite content ideas to get the word out there and build the buzz around your launch.
- Jumping over your mindset hurdles to build traction.
Don’t be scared to spread the word to anyone and everyone you know. You have put a lot of hard work into this launch so make it count. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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As a product business owner, it’s easy to get tied up in working around the clock on your business; but that’s the quickest way to burnout. That’s why episode 52 of the Product Powerhouse Podcast is about how Pip Harland helps product business owners scale to seven figures without the burnout!
In this episode of the Product Powerhouse Podcast, Pip Harland and I are sharing the importance of letting your business work for you rather than working it nonstop. We also chat about actionable steps you can take right now to create space in your business to grow.
Some of the talking points Pip and I go over in this episode include:
- Learning to step away from working inside of the business and scheduling both CEO time and blank time into your calendar
- How you use your day in a sustainable and practical way
- One of the biggest mistakes that most business owners make is not delegating and hiring early enough to support continued growth.
- What truly matters in taking the steps to grow your business
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Your website as a whole should not just be a catalogue of products. It should be a resource you use to draw customers in and build that small business relationship. That’s why episode 51 of the Product Powerhouse Podcast is about the 8 mistakes I saw from doing 22 shop website audits!
In this episode of the Product Powerhouse Podcast, I’m sharing common mistakes shop owners make on their websites and actionable steps you can take right now to fix those mistakes and generate more sales.
Some of the talking points I go over in this episode include:
- Leveraging your copy to appeal to your customers.
- Using your website to tell the story behind your brand, not just showcase your products.
- Keeping traffic engaged on your site and avoiding all ways to redirect your customers elsewhere.
- Bringing your products to life by incorporating a human element in your product photos.
- Keeping your photos cohesive and uniform in size and proportion.
- Making payment transactions as easy as possible for your customers.
- Streamlining your website pop ups.
- Adjusting your fonts to be more accessible for all audiences to view.
By doing these 8 things, you will avoid overwhelming your audience, keep them on your site longer, capture their attention and create that emotional pull to your brand which will increase sales in the long run. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Contrary to the common perception that Pinterest is just for recipes and craft projects, there is a high percentage of people who use Pinterest to shop. This creates a huge opportunity for eCommerce businesses to drive traffic through the platform. That’s why episode 50 of the Product Powerhouse Podcast is about the power behind Pinterest for eCommerce businesses!
In this episode of the Product Powerhouse Podcast, Tara Reid is sharing the importance of using Pinterest as a marketing tool and actionable steps you can take right now to use this tool to drive business.
Some of the talking points Tara Reid and I go over in this episode include:
- Pairing your Pinterest content to a blog or other form of media to add value and extend your reach.
- What types of pins eCommerce businesses should be leveraging right now.
- Using Pinterest to not only drive sales but to build your email list for the long run.
- Tips for starting to use ads on Pinterest.
- The four marketing methods for introverts.
Pinterest is so different from social media and can drive customers to your eCommerce business in a whole new way. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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Every entrepreneur has experienced their own version of launching a product and making no sales after expecting a great turnout. That’s why episode 49 of the Product Powerhouse Podcast is about 4 questions to ask when your product isn't selling!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of understanding a few reasons your products might not be selling and actionable steps you can take right now to learn from your mistakes and get your products off your site and into your customers hands.
Some of the talking points I go over in this episode include:
- How much marketing you have to do before you launch.
- Knowing your audience enough to understand what they may be in the market for at any given time so you can be constantly selling products that people actually want.
- How your product photos, description and price all come together to portray the value of the items you are trying to sell.
- Constantly learning and growing through trial and error in your business.
The work you do to improve and to figure out why things aren't selling as you’d like them to will help your business overall in the long run. Keep going and don’t give up when something isn’t successful at first. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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SEO and Pinterest strategies should be approachable and easy to implement for all small businesses. That’s why episode 48 of the Product Powerhouse Podcast is about Google Search Console!
In this episode of the Product Powerhouse Podcast, Julia Bocchese is sharing the importance of using Google Search Console to locate your broken links and actionable steps you can take right now to course correct some of these SEO errors.
Some of the talking points Julia Bocchese covers in this episode include:
- What a 404 error means and how you can avoid them in the first place.
- Using Google Search Console to your advantage with SEO, site traffic, and detecting errors on your site so Google finds them before your customers do.
- Breaking down which pages of your site should be listed under no index and which ones are important for Google to be ranking for your business.
- How redirecting customers to a new page after finding a broken link can save your SEO by avoiding driving your bounce rates up.
- Translating the techy language from Google Search Console so you can start understanding its features and using it today.
- Bonus tips for boosting your SEO.
There is a lot of techy things you can do with your site that may not be for everyone, however, Julia and I are confident you can DIY the tips and tricks we shared today to resolve those broken links and errors that may be negatively affecting your SEO. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Seeds for SEO Success
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LINKS MENTIONED IN THIS EPISODE:
Ep. 25 of the Product Powerhouse Podcast- Pinterest Tips for Your Product Shop with Julia Bocchese
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Migrating over to Shopify is generally an overall easy task, however, it can be tedious and repetitive. That’s why episode 47 of the Product Powerhouse Podcast is about my tips for migrating to Shopify!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of working smarter not harder when it comes to migrating and actionable steps you can take right now to move your product-based business to Shopify.
Some of the talking points I go over in this episode include:
- Everything you need to know about transferring your business from one platform to another- the easy way, the hard way, and all of the little tips and tricks in between.
- Learn from my mistakes so you can avoid making them yourself.
- Why backups are super important in everything you do when it comes to your shop and making changes to it.
- What information is important to transfer over and why you’ll be happy you did it.
If you find that Shopify is the right platform for you, follow my tips to migrate your business over like a pro to make the process as easy as it possibly can be. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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LINKS MENTIONED IN EPISODE
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Creating a community on Instagram to generate organic sales is not only a way to reflect on your business foundation but is a way to humanize your brand and put your best self forward online. That’s why episode 46 of the Product Powerhouse Podcast is about creating a community that works for your business!
In this episode of the Product Powerhouse Podcast, Sarah Airey is sharing the importance of branding and actionable steps you can take right now to humanize your brand and gain that traction you’re working towards.
Some of the talking points Sarah Airey and I go over in this episode include:
- Why starting with organic marketing is important and how you can use it as a way to reflect on your brand and tweak it as necessary.
- How humanizing your brand evokes the driving factor behind consumer purchases: feeling and emotion.
- Stressing the importance of building your branding before anything else. How your colors, fonts, packaging, etc. make a difference when it comes to marketing and selling your products.
- Bonus tips for a successful launch.
People like buying products from people that they like so if you’re creating this community and space where your customers know you and trust you, you’re going to see a difference in your engagement and in turn, your sales. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Sarah Airey Co.
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Today’s episode is one of the most important episodes we have ever done. Up until now, the market has been lacking in legal resources designed specifically for product-based and handmade businesses. That’s why episode 45 of the Product Powerhouse Podcast is about protecting your business!
In this episode of the Product Powerhouse Podcast, Art Steel is sharing the importance of protecting your business with legal terms on your site and actionable steps you can take right now to get your business set up with everything you need.
Some of the talking points Art Steel and I go over in this episode include:
- How Art got her start with both of the businesses she owns and where they have brought her to today.
- The gap between resources available for service-based businesses and product-based businesses.
- Understanding what resources are going to be important to have on YOUR website and how they can protect you and your business.
- Walking you through some valuable templates that Art offers through her business and what it means for you as a business owner to have them.
Stop using service-based business terms or less than ideal generators and try to make them work for you when you can get everything you need from a commercial lawyer who offers templates that fit your business type. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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After losing money on launches before, Emily created a launch blueprint. The first launch she did with that blueprint, she made $1,500 and every launch she has done since then has generated more and more income every single time. That’s why episode 44 of the Product Powerhouse Podcast is about how to be strategic when launching your product-based business!
In this episode of the Product Powerhouse Podcast, my guest Emily Kurth is sharing the importance of setting yourself up for a successful launch and actionable steps you can take right now to plan and prepare for your own launch.
Some of the talking points Emily Kurth and I go over in this episode include:
- How to launch your business successfully the first time- Emily shares her launch blueprint for success and her trial and error process to get her to where she is today.
- Breaking down launching a collection, why this scares some people, and why it shouldn’t.
- The importance of planning in advance- tips and tricks to get you ready to launch.
- Reducing the number of clicks your customer has to take to get them where they need to go on any site you operate.
- Supporting other business owners- you can still get ahead without stepping on others along the way.
So many of us business owners have learned these techniques and things we’re supposed to be doing and sometimes they just don’t fit into who we are. There are 100 ways to do business, so if one doesn’t feel aligned with who you are, simply don’t do it. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Fun fact: 56% of all shoppers read more than 4 reviews before they make a purchase. That’s why episode 43 of the Product Powerhouse Podcast is about the dos and don’ts of asking for customer reviews.
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of asking your customers for reviews and actionable steps you can take right now to set up an automated process that asks your customers for you.
Some of the talking points I go over in this episode include:
- Viewing customer reviews as data to improve your business and not take the information too personally.
- The best Shopify app for automating the review process.
- How to handle a negative review and the value behind publishing negative reviews and your response as to how it was resolved.
- How many times should you ask a customer to review your product?
- Reviews and SEO- how do they intertwine?
Reviews are good for driving sales, building trust, help boost your SEO, and it can also problem-solve for both your customers and your business. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ERIN ALEXANDER:
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Sometimes shop owners focus a lot of their time on just increasing traffic to their website and not worrying about orders on the website. If you focus on increasing your average order, then you can take advantage of that traffic that is coming. That’s why episode 42 of the Product Powerhouse Podcast is about increasing your average order value!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of increasing your average order value (AOV for short) and actionable steps you can take right now to get started and use my tips to work for YOUR business.
Some of the talking points I go over in this episode include:
- What is average order value and why you should care about it.
- 8 actionable tips to increase your average order value and knowing which tips are right for your business.
- Using the tips we learned to benefit your business while avoiding a decrease in profit margin or looking too gimmicky to your customers.
- Free or inexpensive apps to help you implement these tips within your Shopify store.
If you found this episode helpful in learning why your AOV is important, how to even increase your average order value, and some apps that can help get you started, I would love to hear from you. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
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Something that I get asked about a lot, but actually have very little knowledge of is paid marketing and advertising. That’s why episode 41 of the Product Powerhouse Podcast is about making Google Ads more approachable!
In this episode of the Product Powerhouse Podcast, Marta Luvian and I are sharing the importance of considering Google Ads for your business and actionable steps you can take right now to get your business and website ready for ads.
Some of the talking points Marta and I go over in this episode include:
- When businesses should start looking into quality leads
- Things you need on your website and your pages to ensure the Google Ads work well
- The pros and cons of DIYing your Google Ads
- Different types of ads and how to determine which will work best for you.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH MARTA LUVIAN:
Anchor Marketing
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Consistency is the key in having a consistent brand on your website and social media. That’s why episode 40 of the Product Powerhouse Podcast is about brand and product photography!
In this episode of the Product Powerhouse Podcast, Gari-Ann and I are sharing the importance of having captivating product photography and actionable steps you can take right now to take really nice product photography.
Some of the talking points Gari-Ann and I go over in this episode include:
- The connection between branding, web design, and product photography
- Tips for DIYing your product photos like - Can you use your smartphone to take product photos
- When you can take your product photos to the next step so that you can hand off that to an expert and the timeline needed for that to take place
- Ensure you are in the right place in your business to be ready to hire help with your product photos
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH GARI-ANN KIA:
Photography Website
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Mindset is something I never really thought about until I was in business. I didn’t really know that you could change your thoughts consciously. That’s why episode 39 of the Product Powerhouse Podcast is about the mindset shifts that have helped me grow my business to six figures!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of constantly working to improve your mindset and the actionable steps you can take too.
Some of the talking points I go over in this episode include:
- There’s no secret to being successful. You already have what it takes.
- We’ve internalized that people that have more money than us are somehow better than us and that leads to us spending a lot of time and energy hurting ourselves trying to attain a goal that we may not even want.
- These are the three mindset shifts I’ve made:
- Hiring help is supporting other businesswomen.
- I already have what it takes to be successful.
- My success and my worth are not equal to the amount of money my business generates.
I’m not all about that 6 figure hustle. I don’t believe you have to make 6 figures to be successful. Every person and business is different.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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BOOKS MENTIONED IN THIS EPISODE:
You Are a Badass by Jen Sincero
Year of Yes by Shonda Rhimes
The Big Leap by Gay Hendricks
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It’s easy to get sucked into the idea that if a product isn’t selling then we have to scrap that idea and start over or even add more products to our shop, but that’s not always the right answer. Episode 38 of the Product Powerhouse Podcast is about creating a valuable product for your customers!
In this episode of the Product Powerhouse Podcast, Grace Hayden and I are sharing the importance of being known for one thing and actionable steps you can take right now to narrow in on your niche.
Some of the talking points Grace and I go over in this episode include:
- How Grace runs her Shopify stores and her philosophy that has lead to her success
- The power in simplifying your processes so you can serve your defined audience
- Grace shares the does when working with her clients so they can organically grow their audience and truly attract those raving fans
- How to navigate your messaging and create a product and a business that solves a problem for your customers
- The importance of finding a name you can own and protect with a Trademark
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH GRACE HAYDEN:
Ecom Email Elixer
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Everyone always wants to know the latest trends in business. That’s why episode 37 of the Product Powerhouse Podcast is about trends in eCommerce that we can expect in 2021!
In this episode of the Product Powerhouse Podcast, I’m sharing some trends we saw in 2020 and how they are going to keep going strong or shift in 2021. Because of the ways we’ve had to adapt our business to avoid personal contact as much as possible some cool trends in e-commerce have emerged.
Some of the talking points I go over in this episode include:
- An article in Forbes said eCommerce sales grew by 30% in 2020 and it’s not expected to slow down.
- Most of the trends that I mention in this episode are here to stay.
- Remember that you don’t have to do every single thing on this trend list. Figure out what works best for you and try it out.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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I’ve watched eCommerce businesses make these mistakes over and over again. That’s why episode 36 of the Product Powerhouse Podcast is about addressing the 7 most common eCommerce shop mistakes to avoid when selling online!
Some of the mistakes I see shop owners make include:
- Using the free Shopify default theme. All the extra apps you are installing to make your website do what you want it to do, are slowing down your website and cost you more in the long run.
- Offering way too many product options. You have to manage all those product listings and you are making it harder for your potential customers to make a decision.
- Poorly constructed product listings. Product listings should have brightly lit product photos and product descriptions that highlight the benefits of the product.
- Poor messaging. I get it, words are hard! But if you can’t convey to your customers what your business is about, who your products are for, and why they should care, you aren’t going to get sales.
- There’s no consistency on your website. You can work with a brand designer to help or buy a template if a designer is not within your budget.
- Stop spending all of your time fixing your website. Stop hiding behind your website and work on growing your visibility.
- You’re trying to do everything yourself. You will finally be able to embrace being the boss of your company. There is so much power in being able to enjoy your zone of genius.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Have you ever read a website and thought, “They are speaking to me”? It’s possible to do that with your product listings and website copy for your customers too. That’s why episode 36 of the Product Powerhouse Podcast is about speaking directly to your customers through your website copy!
In this episode of the Product Powerhouse Podcast, Krista Walsh and I sharing the importance of using your customer voice to create your website copy and actionable steps you can take right now to understand what your clients are feeling when they come across your site.
Some of the talking points Krista Walsh and I go over in this episode include:
- How she helps her clients unearth their core mission and weave it through their website copy
- Ways she uses the voice of the customer to enhance your website copy so your ideal clients feel like you are speaking to them
- The importance of knowing your purpose and having clarity when hiring a copywriter (or web designer, for that matter) to help with your website
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH KRISTA WALSH:
Join the Midweek Missive
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LINKS MENTIONED IN THE EPISODE:
Email Marketing blog post by Krista
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Launching a business takes a lot of hard work and dedication. The last year of world shifts has taught us that now is the time to truly follow our dreams and that’s what Claudia of Spring Wild did in 2020. Episode 36 of the Product Powerhouse Podcast is about leaning into your intuition as a new business owner with Claudia of Spring Wild!
In this episode of the Product Powerhouse Podcast, Claudia and I are sharing the importance of taking smaller steps to reach your goals even if you really want to rush something.
Some of the talking points Claudia and I go over in this episode include:
- There are a lot of things that happen in the beginning when you start a business that doesn’t always go as planned
- It’s important to trust yourself when you realize you need to wait to launch that new product line because you don’t have the pieces in place.
- Balancing selling your current products while planning your next collection without feeling guilty about planning for the future
- As a business owner, you are always learning something new
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Going into a new year is always daunting as a business owner. We do our best to make plans but sometimes that doesn’t always pan out the way we anticipate it will. That’s why episode 33 of the Product Powerhouse Podcast is about my business lessons from 2020 and visions for 2021!
In this episode of the Product Powerhouse Podcast, I’m sharing some of the major lessons in my business and life from 2020. You’ll also hear what I have planned for 2021.
Some of the talking points I go over in this episode include:
- Just because you can do something and are good at it doesn’t mean you should do it.
- Nothing is worth compromising your health.
- I am really capable of so much more than I ever expected.
- 2021 is going to be the year when I EMBRACE the person I’m becoming.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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This year has caused a big shift in many of our lives and we need to take care of ourselves now more than ever. That’s why episode 31 of the Product Powerhouse Podcast is about mindset as business owners and managing our time correctly!
In this episode of the Product Powerhouse Podcast, Britt Tucker and I are sharing the importance of mindset and time management as business owners. We also discuss actionable steps you can take right now to move past the fear of what other people think. Some of the talking points Britt and I go over in this episode include:
- How to take time to work on your business instead of in your business
- Ways to set boundaries for yourself so you don’t break appointments you’ve made to grow personally and professionally
- How to create a plan when managing your time better
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH BRITT TUCKER:
Instagram - Get your complimentary life coach session by DMing her and saying you came from Erin’s show
Website
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This year has been financially devastating for so many families. Many have turned to launch their dream businesses to make ends meet. That’s why episode 31 of the Product Powerhouse Podcast is about launching a product business just in time!
In this episode of the Product Powerhouse Podcast, Jess and I are sharing her experience of growing her business this year. Some of the talking points Jess and I go over in this episode include:
- What led to her business success
- The struggles of growing a business quickly
- Lessons she’s learned and things she would have done differently
I hope this interview inspires you to truly grow the business you want. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
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Whatever you are doing right now, grab a pen and your planner or open up your calendar app and schedule yourself a business retreat. This week, episode 30 of the Product Powerhouse Podcast is all about having a business retreat!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of taking time away from the day-to-day of your business to plan and actionable steps you can take to make the most of your business retreat. Some of the talking points I go over in this episode include:
- Why gratitude and affirmations were the first things on our list
- Journal prompts to help remind you of your business vision
- How often you should be taking time for a business retreat
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
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Do you feel like you are looking at a massive to-do list every day and feel overwhelmed? This week, episode 29 of the Product Powerhouse Podcast is about taking your business from paper to digital!
In this episode of the Product Powerhouse Podcast, Erin Taylor and I are sharing the importance of having the right systems in place. Some of the talking points Erin Taylor and I go over in this episode include:
- How to find a project management tool that works best for the way you work
- Why disorganized information is costing you sales
- If you are feeling too overwhelmed, you probably need to start making adjustments to what you are doing in your business
Renovate your business so you can be a calm creator and put JOY back in the making. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH ERIN TAYLOR:
Lunimae
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You might be wondering what it’s like to work with a designer to create your Shopify website. That’s why episode 28 of the Product Powerhouse Podcast is showcasing a client of mine who went through the design process with my company, Product Powerhouse (Formerly Alexander Design Company)!
Get a sneak peak behind the scenes to the Shopify web design we did with Bella Vida Candles. Hear what Jess was thinking before, during, and after she worked with Erin and her team.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH JESS:
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If you’ve ever wondered what it would look like to open a boutique in the middle of 2020, then this episode is for you! Episode 27 of the Product Powerhouse Podcast is all about launching a new boutique in 2020 with Jess Nicklos!
In this episode of the Product Powerhouse Podcast, Jess Nicklos is sharing how she phased out of her event planning business into a boutique all while working a 9-5. Some of the talking points Jess Nicklos and I go over in this episode include:
- The things that do and do not translate when shifting from a service business into a product business
- Behind-the-scenes of the purchasing side of running a boutique
- Solid tips for those looking to start a business
Launching in the middle of a worldwide pandemic is no joke, but Jess gave some real insight to what she focused on and what worked for her. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Most opt-in ideas are for business owners that don’t sell products. That’s why episode 26 of the Product Powerhouse Podcast is about opt-in ideas specifically for shop owners!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of having an opt-in for your audience and actionable steps you can take right now to get an opt-in up for your shop. Some of the talking points I go over in this episode include:
- What is an optin or lead magnet?
- A few optin ideas that will actually work for product businesses
- How to deliver your free thing to your audience
- The benefits of using an optin to connect with your audience and potentially increase revenue
So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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I’ve always wondered at the best practices and strategies for shop owners on Pinterest especially with all the new changes to the platform over the last year.That’s why episode 25 of the Product Powerhouse Podcast is about Pinterest!
In this episode of the Product Powerhouse Podcast, Julia Bocches is sharing the importance of being consistent on Pinterest and actionable steps you can take right now to sell more products on Pinterest. She also gives some great ideas for sharing seasonal products.
Julia breaks down the true expectations of getting engagement and clicks on Pinterest. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Shop owners tend to get confused and overwhelmed when they hear about SEO. That’s why episode 24 of the Product Powerhouse Podcast is about simplifying Search Engine Optimization (SEO) for your online shop!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of SEO for your shop and actionable steps you can take right now to implement SEO strategies. Some of the talking points I go over in this episode include:
- What is SEO?
- Why SEO might be overwhelming but how we can simplify it
- Two of the most common mistakes I see shop owners make around SEO
- A breakdown of the Simplified SEO Course
Be sure to tune in to all the episodes to receive tons of practical tips on growing your shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ERIN ALEXANDER:
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Having a subscription box business model isn’t easy. And it’s especially easy making handmade and as a solopreneur. That’s why episode 23 of the Product Powerhouse Podcast is with Amber Keller of Am Happy Soap!
In this episode of the Product Powerhouse Podcast, Amber Keller is sharing the importance of being strategic with your time and the behind the scenes of running a handmade business as a solopreneur. Some of the talking points Amber Keller and I talk about how she started her business and where it’s headed.
This conversation was an absolute pleasure and hearing the behind the scenes of Amber’s business was so inspiring. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product business and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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When you run an online business there are two types of marketing or rather two intents behind each marketing decision you make. Type one is to nurture your existing audience, this is doing things like sending regular emails to your list and type two is to grow your audience, in order, to get new customers.
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of driving traffic to your shop and actionable steps you can take right now to market your business so it runs well.
Remember, you don’t have to do every single one of these strategies. Just pick 1 or 2 and really make an effort with them. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Being a product business doesn’t always mean that things will go perfectly. We have successes, but we also have failures. That’s why episode 21 of the Product Powerhouse Podcast is about the importance of learning from failures!
In this episode of the Product Powerhouse Podcast, Bridget Brown is sharing her journey from wedding industry business owner to an advisory board member for product businesses. Some of the talking points Bridget Brown and I go over in this episode include:
- The behind-the-scenes of running a business you no longer LOVE and how to breathe life into it.
- There are not enough hours in the day and how outsourcing can help you gain more control over your life.
- That finding people who understand business as a sounding board for your ideas is a great way to filter conversations
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product business and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
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Choosing a platform for your online shop isn’t an easy decision to make. That’s why episode 20 of the Product Powerhouse Podcast is about the questions you need to ask yourself before you pick a website platform!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of choosing a platform that can grow with your business and actionable steps you can take right now to decide which website platform will work best for your shop. Some of the talking points I go over in this episode include:
- The difference between a website platform and sales channels
- Seven factors you should consider when choosing a website platform
- My top five tips for finding the best platform
- Which platform I recommend to almost 90% of my e-commerce clients
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product business and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
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If you’ve ever wondered about the behind the scenes of manufacturing a product, this is the episode for you. Episode 19 of the Product Powerhouse Podcast is with Tan Gopal of Cozure!
In this episode of the Product Powerhouse Podcast, Tan Gopal is sharing her story of creating a sustainable women's clothing company. Some of the talking points we discuss in this episode include:
- How much “touch” goes into manufacturing a piece of clothing that we might not think about.
- Why joining a community of similar business owners is instrumental in growing your product business.
- How manufacturing a product is also about finding partners that have aligned business values.
- Ways you can engage with your audience to ensure you include sizes that your audience might be asking for.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product business and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
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Shopify just added a new site speed score on their dashboard. Which is potentially really awesome, but right now it’s mostly overwhelming and frustrating for my clients. I’ve already gotten a lot of questions about it.
What can we do? How can we fix it?
So let's talk about all the things you need to know about this new feature.
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Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Running a product-based business isn't just about creating an awesome product, there's a lot going on behind that scenes that no one is talking about! You have to think about production, shipping, sourcing, customer service.. the list goes on and on. Today's guest Gina Park has been there and she's the first to tell you, she made a lot of mistakes while building her multiple six-figure shops. She's here to talk about the "unsexy" parts of running a shop in this episode.
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Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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If you haven't started your preparing for the holidays yet, you are definitely not alone. But, I'm here to tell you it's time to get to things ready. Those holidays will sneak right up on you if you aren't ready for them. On today's podcast episode we're talking about the things you need to do to have a stress-free, highly profitable holiday sales season.
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Today's podcast Nikki Zazzali has to create an online shop that is creating an impact with every single purchase. Nikki founded Revive Jewelry to honor loved ones, empower survivors, spread awareness, and change stigmas. Her pieces are more than just jewelry; they’re hope, strength, awareness, charity, and cures.
In this episode, she shares with us the passion behind her brand, triumphs through the last 10 years, and some of the mistakes she's learned along the way and so much more.
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If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Today's podcast episode is all about tags and collections on Shopify.
I get so many questions about these two things, especially tags. And I also see so many mistakes when it comes to tax and collections. So today, we are going to do a deep dive into tags and collections.
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Today we are talking to Mindy Keegan from Made for Mama Shop, who is running a pretty new product-based business and she’s doing one heck of a job! Mindy went from a corporate to running a network marketing business with a part-time job to launching her own business in just a few short months!
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If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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In this episode of The Product Powerhouse podcast, we are talking about design options for Shopify to fit every budget.
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Today, on the podcast, we have a special guest, Megan Stanczak. Megan is an Amazon strategy, listing optimization expert. She’s the owner of Stanczak Retail Consulting. She is dedicated to helping product-based brands achieve steady and sustainable growth as Amazon sellers.
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I have talked about SEO on this podcast already a bunch of times. And I know this will not be the last, but today. I really want to talk about myths and mistakes. People are making their SEO on their shop websites. There's just so much we can talk about when it comes to SEO. And I'm really excited to go into some of these things that maybe you're not quite understanding. And so we'll debunk some myths. We'll talk about the mistakes and what you should do instead.
My whole goal in talking about SEO is to simplify it for you. I absolutely understand that SEO is this overwhelming idea that a lot of people don't understand. They think it's really technical. And I want to simplify that for you. This is why I have a course called Simplified SEO for Shop Owners, because yes, there are a lot of things about SEO. There are a lot of technical pieces in some different types of SEO, but you don't need to focus on that aspect of your business strategy. At this point in time. There's a lot you can do on your website with your product listings, with the content you have. You don't have to be that like super tech wiz to get results from SEO.
So we're going to talk about the myths and the mistakes people are making. I'll tell you what you should do instead.
We’ve also talked about these topics on the blog before and you check those out too.
The Four Worst SEO Mistakes Shop Owners Make All The Time
Five Ridiculous SEO Myths To Ignore Today
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Believe it or not, there's no such thing as overnight success when it comes building your online shop! Even the shops that seem to appear overnight have been working to get to that place for years. On today's episode, we are talking to Angie Clay of Liberate and Lather, an artisan skincare shop with an emphasis on journaling as a part of your self-care routine. Angie has built her business slow and steady, making small steps towards the next level.
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If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Have you heard about Flodesk? This podcast episode is all about Flodesk, what makes it different from other email service providers, and if it's a good choice for YOUR online store.
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If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Have you ever heard the riches are in the niches? Today's podcast guest has a niched business and it's here to stay. Meet Bridget Harriss, owner of SailorMade, a nautical lifestyle jewelry company. Bridget has a really interesting story of becoming a business owner after her company had been around for a few years. You'll also hear all about the things she's learned along the way and how she plans to expand her community.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Your job as an online business owner is to make your customers feel comfortable shopping with you. If customers visit your website and don't feel like your website is professional they will not spend their money with you. No one wants to get ripped off from a sketchy online store. This episode is a list of the things your website must include to make your shoppers feel comfortable placing an order, and it includes a few things you are legally obligated to include on your shop site.
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If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Today's guest is a dear friend of mine, Jeana Rushton from the Fox and Stone. She has an incredible story of starting her business when she desperately needed a therapeutic creative outlet and now runs her six-figure online store with her husband, Jared. Jeana digs into some of her past successes and failures and shares her realistic approach to business with us in this episode.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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In this episode, we are talking about all the reasons why Shopify makes the best platform for e-commerce businesses. From small online businesses to large companies with multiple locations, Shopify is the way to go.
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If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
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Today, we are talking to Brand Strategist and Squarespace Designer, Shaina Longstreet from Your Ampersand Studio, about how to create a solid foundation for your brand through a strategic branding process. Shaina goes into detail about how your brand shapes all of the touch points of your customer's experience when they are shopping from you.
Thank you for listening!
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Today we are talking about how to give your store a visibility boost. This is really focused around ways to improve your SEO or search engine optimization, which is just a technical way of improving visibility.
Don’t worry what we are talking about today is NOT technical whatsoever.
Seriously this is just a simple checklist of 5 things you can do to get more eyes on your store, so you’ll probably want to take notes.
I'm going to walk you through all 5 of these tips and explain why they work and how it improves your visibility.
Thank you for listening!
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Every business owner has to deal with different struggles and hurdles to survive. Here's my own success story, and spoiler alert, it hasn't been a walk in the park and the background that led me to starting this podcast.
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Hey! Welcome to the Product Powerhouse Podcast, my name is Erin Alexander, I’m the host of the show. I’m the founder of Alexander Design Company, a Shopify web design and marketing agency for e-commerce businesses.
I believe that running a shop is a completely different ball game than other types of onlines businesses and I created this podcast to bring you the support and inspiration you need to make your shop a success!
My company works with women who have product-based businesses of all kinds. We work with handmade and artisan businesses, high-end and luxurious businesses, and shop owners who create digital products. So, Whether you have a brick and mortar shop on the corner of main street, or run an awesome party decor empire in your basement, or you are just a hobbyist trying to make a little money from your passion project. We’ll be covering it all.
Each week we’ll be bringing you actionable tips for shop owners whether we’re talking about marketing, design tips or manufacturing, this podcast will be geared toward what it’s like to run a product-based business. We’ll also be chatting with other shop owners to go behind the scenes and give you insider's insight to their own successful businesses. And so much more.
So let’s skip the boring blanket advice that doesn't’ really apply shop owners, and starting taking action to help drive your business. Go ahead and subscribe to the Product Powerhouse Podcast right now so you never miss an episode.
Thank you for being here! I’m so excited to get started. grab yourself an iced coffee and let’s jump in.
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