#334 - Excerpts from The Restaurant Marketing Mindset (ENCORE)
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week I'm reading the first two chapters from my new book, The Restaurant Marketing Mindset.
BUY NOW: https://www.therestaurantmarketingmindset.com/
*****
Ready for consistent, predictable 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy/
*****
Bo Davis returns to the show to talk about some of the important updates and features that are being added to the MarginEdge platform. This software - perhaps more than just about anything else - will help increase the profitability in your restaurant. This is a great conversation for understanding how to get a hold of COGS.
IMPORTANT LINKS:
- WEBSITE: marginedge.com/chip
*****
Currently the P3 Mastermind has more than 150 members enrolled, spread across 4 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
#332 - The VERY BEST Ways to Increase Check Average by 15 Percent
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
When it comes to full service restaurants, there are really only 4 opportunities to impact check average. In a quick service environment, there's only 1. What are they? Check out today's episode to learn more.
*****
Ready for consistent, predictable 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy/
*****
Kevin Boehm is a giant in our industry. He is smart and passionate, and one of the most generous people I've ever met. This conversation continues to be one of my absolute favorite episodes and I am thrilled to be able to re-introduce all of you to this man. Radical transparency. That is all.
IMPORTANT LINKS:
- WEBSITE - https://www.bokagrp.com/
*****
Currently the P3 Mastermind has more than 150 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
#330 - Six Takeaways from Bar & Restaurant Expo (Las Vegas, NV)
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
As many of you know, I fly out to Las Vegas every March to take the stage at Bar & Restaurant Expo. It's probably my favorite trade show of the year, specifically because there is such a focus put on EDUCATION. Because of that, people really show up to LEARN. This year was no different. On this week's episode I'm sharing my biggest takewaways from the event.
Want to attend next year? Mark your calendars...
LINK: https://www.barandrestaurantexpo.com/
*****
Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Boqueria is exploding with new locations year after year... in multiple markets across multiple states. But it wasn't too long ago that they were just a scrappy little tapas restaurant in midtown Manhattan. I first discovered the place about 15 years ago with my wife and we've been back to their 19th Street location multiple times... but now the company has explanded like crazy over the last half-decade. To understand how they think about growth, I'm chatting with Emma Blecker, the one in charge of buiulding (and maintaining) systems across the entire company. I love how this woman thinks about hospitality and the best way to charge forward.
IMPORTANT LINKS:
Website: https://boqueriarestaurant.com/
*****
Are you ready for consisent, predicatble 20% profits month after month?
Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
#328 - How to WIN with a Great Organic Social Media Presence
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
On Episode 326 I talked about the importance of using paid advertising on social medai platforms like Facebook and Instagram. Today we're going to talk about how to use your organic social media presence to help fortify your ad spend. All the do's and don'ts... tune in!
*****
Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Craveworthy is a hospitality-first company with a portfolio of unique, engaging, and scalable brands dedicated to CRAVEABLE food and guest experiences. Gregg Majewski is the man who had the vision and skillset to create (and curate) this prortfolio of brands. From humble beginnings to the top of the top... his story and insights are not to be missed.
IMPORTANT LINKS:
Website: https://www.craveworthybrands.com/
LinkedIn: https://www.linkedin.com/in/greggmajewski/
*****
Are you ready for consisent, predicatble 20% profits month after month?
Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
#326 - Facebook Ad Strategies that Generate 4X ROI
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
Most restaurants do not spend money on the social media platforms like Facebook and Instagram. On today's episode I'm going to explain why I think that's a huge mistake, and how to get started. I lay out two simple strategies that can be used in tandem to generate a massive amount of revenue for your restaurant.
*****
Ready for consistent, predictable 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy/
*****
Jason E Brooks has been in this industry for a while... working his way from BOH to FOH to management and beyond. He now works as a consultant and keynote speaker, plus he's written a brand new book, Every Leader Needs Followers, out NOW. We talk about hospitality, service, management, and so much more.
IMPORTANT LINKS:
- WEBSITE - https://www.jasonebrooks.com/
- LINKEDIN - https://www.linkedin.com/in/jason-e-brooks/
*****
Currently the P3 Mastermind has more than 150 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
#324 - How to Get More 5-Star Reviews on Google and Yelp
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week we're talking about all about the importance of reputation management!
*****
Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy/
*****
Wesly Jean Simon is a career chef, running the kitchens at Zanmi, Djon Djon, and Market Bar... all in NYC. He chats about his journey from cook to chef to owner/operators, as well as the future of our industry. Tons of insights on this one.
*****
Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
#322 - The Psychology of Price (ENCORE)
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
In case you missed this conversation... worth revisiting!
*****
Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
This is a replay of an episode that first appeared in the summer of 2023. In the years since I was first introduced to Steve Schloss, I have learned so much from him. If you missed this conversation the first time around you're in for a real treat. If you already caught it... perhaps I can convince you to listen again. Well worth the investment of time.
IMPORTANT LINKS:
Website: https://www.listenforwardllc.com/
*****
Curious to learn more about my P3 Mastermind?
Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
#320 - RETHINK: Profitability
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
RETHINKING RESTAURANTS - Part 10
Of course, we had to talk about PROFIT. It's the only thing that really matters in your business... and I think as we move forward we have to be willing to look at this differently. This episode talks all about how we might do that.
*****
Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
RETHINKING RESTAURANTS - Part 9
Our industry is changing and so are diners' tastes. I think they're unwilling to pay "extra" for certain things... and more than happy to pay for others. Two standouts? Convenience and Experience. This episode explores these two areas.
*****
Curious to learn more about my P3 Mastermind?
Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
#318 - RETHINK: Technology
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
RETHINKING RESTAURANTS - Part 8
This is it... we're finally talking about how we rethink technology. And I don't think it's the conversation you think we're going to have.
*****
Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy/
*****
RETHINKING RESTAURANTS - Part 7
We're continuing our conversation about "compensation." We pay people more than a couple of bucks per hour. We pay them in balance, stability, joy, and education. So why don't we get better at quantifying all those other things...?
*****
Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
#316 - RETHINK: Compensation
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
RETHINKING RESTAURANTS - Part 6
This is the 6th installment of a 10-episode arc where I'm challenging you to think outside the box... rethink your pre-conceived notions about what a restaurant is, and how a restaurant must operate. In this episode we're talking about compensation. More specifically about the tipping model.
*****
Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy/
*****
RETHINKING RESTAURANTS - Part 5
Don't shoot the messenger... but I don't think we know our guests as well as we think we do. Certainly not as well as we should. On today's installment I want to show you ways to double down on your hospitality and actually build more meaningful relationships with the people you serve. And guess what... they'lll appreciate it and come back more often. Whcih means MORE REVENUE and INCREASED PROFITS.
Sounds like a win/win to me!
*****
Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
#314 - RETHINK: Cuisine
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
RETHINKING RESTAURANTS - Part 4
Why do we categorize our restaurants by cuisine? And is there a better way to do it? Maybe something different would be better. We debate that on today's episode.
*****
Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
RETHINKING RESTAURANTS - Part 3
Restaurants have been around for thousands of years, though the service model we currently use was basically invented a couple hundred years ago in Paris, France. Google it, read a book, do some digging... there have been a variety of service models over the years. I'm not convinced that the current models are sustainable, and I think perhaps we haven't even discovered the best version yet. We're going to dive deep on today's third installment of the RETHINKING RESTAURANTS series.
*****
Curious to learn more about my P3 Mastermind?
Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
#312 - RETHINK: Pricing
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
RETHINKING RESTAURANTS - Part 2
Over the span of these 10 episodes we will be exploring the future of restaurants... not what our industry will look like in 100 or 1,000 years... but the huge changes I see coming in the next 3-5 years. With such narrow profit margins, pricing is obviously something we have to address. On this second episode of this 10-episode arc, I'm going deep into the future of restaurant pricing.
*****
Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
RETHINKING RESTAURANTS - Part 1
Our industry is changing. Whether for the better or worse remains to be seen. But what I do know is that we have a choice... we can be at the forefront of making that change happen, or we can be left behind - crushed by the momentum of it all. Over these 10 episodes I would like to explore the future of restaurants, and the opportunities we have to build better businesses. We're starting today by rethinking the business model. Why? Because we can't get squeezed any further.
*****
Curious to learn more about my P3 Mastermind?
Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
#310 - 10 Takeaways from Our VERY FIRST In-Person Marketing Summit
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
Last week we hosted our very first in-person event, The P3 Marketing Summit, down in Columbia, SC. By all estimations it was a smashing success. Not that we can't improve for the next one, but the value shared from the stage was incredible. We had 85 owners and operators from all around the country descend upon the city for three days and they all left with pages and pages of notes.
On today's episode I want to share my 10 biggest takeaways from the event.
*****
Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy/
*****
Dimitri Karousis is at the helm of a Brooklyn institution and has navigated the restaurant into (no pun intended) uncharted waters. It's been incredible to witness the growth these past many years; I feel grateful to be able to share some of those insights with all of you.
WEBSITE: https://www.nickslobsterhouse.com/
*****
Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
308 - How to Market in Reverse (ENCORE)
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
There are two ways to market...
1) You create a product and try to find people who might want that product.
2) You find a group of people who need something and you craft a product specifically for them.
Most restaurants fail because they market the first way, but you are going to WIN because I'm going to show you how to do it the better way. The way every great business does it. Apple, Nike, Nikon, Mercedes, and In-N-Out. All of them do the latter, and you can too.
*****
Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy/
*****
Avi Goren has built a company that actually exists to help restaurants reach more customer and maintain better relationships with the customers they already have. It's a powerful conversation all about the importance of Reputation Management.
BOOK A DEMO: https://marqii.com/
*****
Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
#306 - The 5 Best Ways to Control COGS
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
COGS problems are the best problems!
Why?
Because we have so many tools at our disposal to get them in line. First, we have to determine whether it's a "theoretical" problem or an "actual" problem... armed with that answer we can get to work. Episode 306 is a deep dive into the problem. I hope this takes some of the overwhelm out of the situation!
*****
Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Jason Hedges is a very skilled bartender and mixologist, with nearly two decades of experience in the industry. All of that time has been spent pouring drinks here in NYC where he's working with some incredible names. (Our resumes intersect in a bunch of interesting ways... which we discuss during this interview.)
He's going to share some of his tricks for running a profitable beverage program... and also share his experience publishing his very first book: The Seasonal Cocktail.
It's an incredible resource of delicious recipes... with some of the most eye-popping photographs I've ever seen. Don't believe me? Grab your copy using the link below.
IMPORTANT LINKS:
- The Seasonal Cocktail: https://amzn.to/47qiTBZ
*****
Curious to learn more about my P3 Mastermind?
Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
304 - The Only Thing That Matters
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
The work PRIORITY comes from the Latin word, prior, which means "first." Back then, it was singular... never intended to be pluralized. And along the way over the last two thousand years, we somehow mucked it up. We changed it to mean "things of importance." But I think the ancient Romans had it right...
What if I asked you the following question: "What is the one thing that matters to you more than anything else?"
It would be a totally different answer than if I asked you, "What are your priorities?"
So today we're going to chat about that. What is the most important thing in your business? And then, what is the most important thing in your life? Interestingly the two are connected. Listen to find out how.
*****
Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Peter Fader is the co-founder of several incredible companies like Peerful, Theta, and Zodiac (recently acquired by Nike), as well as being on the faculty of The Wharton School at UPenn. I had the great pleasure of speaking with him a couple years back and having revisitied that conversation I thought there was value in re-sharing with all of you. Dive into a conversation all about CUSTOMER CENTRICITY and the power of understanding CUSTOMER LIFETIME VALUE.
IMPORTANT LINKS:
- LinkedIn: https://www.linkedin.com/in/peterfader/
- Theta: https://thetaclv.com/
- Peerful: https://getpeerful.com/
- Get Peter's Book: https://amzn.to/3vbgsFU
*****
Ready to learn more about my P3 Mastermind?
Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Too often we focus on that ONE BRILLIANT IDEA... that stroke of genius... the silver bullet that will fix all of our problems. But I don't believe in inspiration; I believe in the creative habit. Creativity is a mysterious pool of energy that expands the more we dip into it. And so I think we need to make time to be creative every single day.
To that end, I'm going to make 2024 the year of ideas.
I have no shortage of ideas and so I'm going to share them every week here on the podcast. But more than that, I'm going to dedicate my social media feeds to sharing new ideas every single day of the week. Ideas on how to grow catering sales. Ideas on how to reinvent service. Ideas on how to motivate your team. Ideas on how you can find more joy in your day-to-day.
To get those ideas, you'll need to follow me:
INSTAGRAM: https://www.instagram.com/restaurantstrategy/
TIKTOK: https://www.tiktok.com/@restaurantstrategy
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This is an encore presentation of an episode that originally aired this time last year. It's all about setting goals and getting organized for the year ahead. Are you ready for a great year? Let me give you the tools you need to crush it in 2024.
I talk about three different tools in this episode. If you want any of them, just email me: chip@chipklose.com
*****
Want to learn more about the P3 Mastermind?
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
Jonathan Morse comes from the restaurant and event management side of things, but has spent a signifcant portion of his professional career in tech as well. So it was perhaps inevitable that he would ultimately build a piece of software that would help event directors and even managers.
Tripleseat is an incredible piece of software that helps owners and operators build catering and event business more effectively... and run those programs more efficiently.
He's got an incredible story, and tons of incredible nuggets to share!
*****
Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
We are only selling 100 tickets to the P3 Marketing Summit... and there are only 20 left.
SNAG ONE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit
Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing.
3 days
5 workshops
2 parties
JOIN US: https://www.restaurantstrategypodcast.com/2024-marketing-summit
*****
Maybe it's just me, but 300 episodes feels like something worth celebrating. Today I want to take a second to reflect on where we've been and where we're going. I want to share with you some insane stats, like this one... "86% of our listeners only just discovered the show this year!"... and others that truly blow my mind. I also want to share with you our Top 10 episodes of the year and my 6 favorites that didn't make the top ten.
I'm sharing some of the biggest things I've learned through the podcast guests I've met, and I want to lay out a rough path for the next 100 episodes. Things I'm curious about and want to explore. I'm glad to have you along on the journey and hope you stick around for a long while to come.
Let's all pause a minute and celebrate 300 episodes of the show!
*****
Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
*****
AND DON'T FORGET 50% OFF MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
I had a life before kids and now I have a life with one.
And to say it changes your perspective would be an understatement. (I'm sure the parents out there can appreciate that statement.) But I'm constantly baffled by how inhospitable most US restaurants are when it comes to taking care of families. On today's episode I'm interviewing my son, Preston, so he can share his perspective about what it's like for an 8 year old to dine out... at both casual restaurants and Michelin-starred properties.
Some of the very best meals I've had over the last 4 or 5 years have been ones I've been able to share with both my wife AND son. I love this industry. And I love to go out when we travel. And I love to travel with my family. Soooooo... that means if I want to dine out these days, I'm going to have to drag my kid along.
Today's episode is a bit of a recap of some of the best and worst dining experiences we've had as a family.
Trigger Warning: This kid is so stinking cute and very excited to finally be able to appear on the show!
*****
Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
THE P3 MARKETING SUMMIT (2024)
And don't forget to secure your ticket to the P3 Marketing Summit happening January 14-16, 2024 in Columbia, SC. This is a two-and-a-half day event that will take your marketing to the next level.
RESERVE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit
*****
We are only selling 100 tickets to the P3 Marketing Summit...
SNAG ONE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit
Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing.
3 days
5 workshops
2 parties
And there are only 40 spots left...
JOIN US: https://www.restaurantstrategypodcast.com/2024-marketing-summit
*****
Take 10 minutes today to consider where you are, where you've been, and where you're going. Answer the following question: "Could your restaurant survive without you?"
*****
Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
*****
AND DON'T FORGET 50% OFF MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Popmenu has been a sponsor of this podcast for several years now mainly owing to the fact that I LOVE the product they've built and I continue to be impressed with the solutions they're crafting to help restaurant owners. The co-founders, Brendan Sweeney and Tony Roy have already appeared twice on the podcast and I'm thrilled to welcome them back. In many ways this is a continuation of the conversations we started a very long time ago.
Check out the first interviews I did with them on Episode #144 and Episode #172.
IMPORTANT LINKS:
*****
Ready to learn more about my P3 Mastermind?
Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
We are only selling 100 tickets to the P3 Marketing Summit...
SNAG ONE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit
Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing.
3 days
5 workshops
2 parties
And there are only 40 spots left...
JOIN US: https://www.restaurantstrategypodcast.com/2024-marketing-summit
*****
We all know that gift cards are a very profitable revenue stream... and yet I've often wondered why many operators don't have a plan for selling them within the four walls of the restaurant. On today's episode I'm sharing a proven strategy for driving HUGE revenue this holiday season. I have personally implemented this strategy half a dozen times and it has crushed every single year.
Steal it, or put your own plan into place. I don't care which... but do something!
*****
Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
*****
AND DON'T FORGET 50% OFF MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
On Episode 295 I welcome Troy Hooper back to the show. For those keeping count, this mark's his 4th appearance and I am thrilled to be able to share in insights and experience with all of you. This time we're talking about how to tell when a brand is ready for the big time... and specifically what some of your first steps should be when going from the shallow waters into the deep end.
We talk about his journey, some of his advice, and of course he lets us in on the future of his newest venture... heading up Pepper Lunch USA.
IMPORTANT LINKS:
- Website: https://www.pepperlunchrestaurants.com/
- Pepper Lunch on IG: https://www.instagram.com/pepperlunchrestaurants
- Pepper Lunch on FB: https://www.facebook.com/pepperlunchrestaurants
- Pepper Lunch on LI: https://www.linkedin.com/company/pepperlunchrestaurants/
*****
Ready to learn more about my P3 Mastermind?
Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by the P3 Marketing Summit
3 days, 2 parties, and 5 different workshops with some of the smartest marketers in the country. Are you ready to level up? Grab your tickets now. Premier Access Early Bird pricing ends on October 31. Do not miss your chance to snag one of just 100 seats to this thing!
VISIT: https://www.restaurantstrategypodcast.com/2024-marketing-summit
*****
Growing the catering arm of your business (or private dining, for that matter) is a straight sales job. Prospecting, generating leads, closing deals, and nurturing relationships. It's as simple as that.
And yet so many restaurant owners out there imagine that people will just magically find you... stumble upon your menu online and bang down your door to have you cater their office party. False. You grow revenue in these areas in a very deliberate, focused way.
That's what this episode is all about.
*****
Want to learn more about the P3 Mastermind?
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
In January we'll be hosting our first live event down in Columbia, SC. The P3 Marketing Summit will be 3 days, 5 workshops, and 2 networking parties. (Did I mention "open bar"?) Since this is the first one EVER, it stands to reason that some people might not know what it's all about. On today's episode I gathered my co-host, Rev Ciancio, and representatives from our three sponsors -- Milagro, Marqii, and Ovation -- to help preview the event... and share some of their best practices for taking your restaurant marketing to the next level.
P3 MARKETING SUMMIT: https://www.restaurantstrategypodcast.com/2024-marketing-summit
Milagro - https://www.milagrocorp.com/
Marqii - https://marqii.com/
Ovation - https://ovationup.com/
*****
Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
THE P3 MARKETING SUMMIT (2024)
And don't forget to secure your ticket to the P3 Marketing Summit happening January 14-16, 2024 in Columbia, SC. This is a two-and-a-half day event that will take your marketing to the next level.
RESERVE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by the P3 Marketing Summit
3 days, 2 parties, and 5 different workshops with some of the smartest marketers in the country. Are you ready to level up? Grab your tickets now. Premier Access Early Bird pricing ends on October 31. Do not miss your chance to snag one of just 100 seats to this thing!
VISIT: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout
*****
I don't think we know our guests as well as we think we do. I don't think we know them as well as we should. But we can fix that... easily, actually. And on today's episode I'm going to show you three ways to do it. I challenge you to do at least one of these THIS WEEK!
*****
Want to learn more about the P3 Mastermind?
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
And don't forget to snag a copy of my new book, The Restaurant Marketing Mindset.
ORDER HERE: https://amzn.to/3EXniQR
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
A few years ago I decided to go back to school to get my MBA, and one of my absolute favorite professors was Dr. Ernest Baskin. He attended University of Pennsylvania for undergrad and then got his Master's and PhD from Yale. His perspective is unique and I knew I wanted to bring him onto the show to talk about the importance of research.
Enjoy this wide-ranging conversation with one of the smartest people I know.
IMPORTANT LINKS:
LinkedIn - https://www.linkedin.com/in/ernestbaskin/
*****
Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
THE P3 MARKETING SUMMIT (2024)
And don't forget to secure your ticket to the P3 Marketing Summit happening January 14-16, 2024 in Columbia, SC. This is a two-and-a-half day event that will take your marketing to the next level.
RESERVE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit
*****
We are only selling 100 tickets to the P3 Marketing Summit...
SNAG ONE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit
Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing.
3 days
5 workshops
2 parties
And there are only 40 spots left...
JOIN US: https://www.restaurantstrategypodcast.com/2024-marketing-summit
*****
We all want to make more money... but the very best way to do that is to focus in at a granualr level. Get your servers and bartenders to focus on increasing check average. The #1 way to do that is through second beverage sales. How do you get the second drink down? By getting them to finish the first one.
This episode is a highly tactical, highly actional lesson in driving more revenue!
*****
Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
*****
AND DON'T FORGET ABOUT MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
On Episode 289 I'm chatting with Jon Murray and Wilson Brannock, partners at East Nashville hotspot, Noko. Having come up through the ranks they vowed that when they finally had the chance to open their own place they would do things differently... and that's exactly what they're doing.
Tune in to learn about:
- How they allocate merchandise revenue
- Why they give every employee an annual "travel fund"
- Their goal of providing 100% free health insurance in the next five years
- Why they think "skyrocketing food costs" are total BS
These are two very smart, passionate guys who you can't help but root for. Oh, and guess what... we definitely don't see eye to eye on everything. It was fun doing a bit of sparring with them!
IMPORTANT LINKS:
- Website: https://www.nokonashville.com/about
- Noko on FB: https://www.facebook.com/profile.php?id=100086515181359
- Noko on IG: https://www.instagram.com/nokonashville/
*****
Ready to learn more about my P3 Mastermind?
Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
We are only selling 100 tickets to the P3 Marketing Summit...
SNAG ONE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit
Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing.
3 days
5 workshops
2 parties
And there are only 40 spots left...
JOIN US: https://www.restaurantstrategypodcast.com/2024-marketing-summit
*****
I'm not convinced that we're heading toward a recession... but markets are cyclical and I've been around long enough to know that we will hit one eventually. And certainly, many restaurants have felt a slowdown over the last couple of months. So, something is up...
But that doesn't mean we just roll over and take it. In fact, there are three things all restaurants need to do when facing a slowdown. I share those three on today's episode.
*****
Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
*****
AND DON'T FORGET ABOUT MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Anthony Bucco has built an incredible resume over the last two and a half decades and now heads up the culinry department at one of the largest catering companies in the NYC area, Landmark Hospitality. We talk about marketing, profitability, hospitality, and more... all on today's epiode.
IMPORTANT LINKS:
- Landmark: https://landmarkhospitality.com/
- Anthony on LinkedIn: https://www.linkedin.com/in/anthony-bucco-912b0519/
*****
Did you know I offer a money-back guarantee on the Mastermind I run?
Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by the P3 Marketing Summit
3 days, 2 parties, and 5 different workshops with some of the smartest marketers in the country. Are you ready to level up? Grab your tickets now. Premier Access Early Bird pricing ends on October 31. Do not miss your chance to snag one of just 100 seats to this thing!
VISIT: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout
*****
We add value at every step of the way. As the produce gets further from the field, it touches more hands... and the people do something to the fruit. Those people need to be compensated. And in order to turn a profit, we must pass on that expense.
That, in a nutshell, is the reality of running a restaurant. The questions is... are you charging enough for the value you provide?
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
And don't forget to snag a copy of my new book, The Restaurant Marketing Mindset.
ORDER HERE: https://amzn.to/3EXniQR
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
Ken McGarrie is one of the smartest (and nicest) people I know in this industry. He's built decades of experience training teams and then wrote a book about everything he's learned along the journey. The book is great and this interview is great. I'm having Ken back on the show in a couple of months, and I thought this might act as a primer to introduce him to you. He initially appeared on the show back on Episode 122 and I imagine that many of you weren't listening back then. So here he is!
IMPORTANT LINKS:
-
KORGEN HOSPITALITY - https://korgenhospitality.com
-
The Surprise Restaurant Manager (Amazon for 99 cents) - https://www.amazon.com/Surprise-Restaurant-Manager-Ken-McGarrie-ebook/dp/B093P5GGBV/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1625858274&sr=8-1
- The Surprise Restaurant Manager (The Strand paperback for $14.99) - https://www.strandbooks.com/product/9781736282304?title=the_surprise_restaurant_manager
*****
Currently the P3 Mastermind has nearly 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
THE P3 MARKETING SUMMIT (2024)
And don't forget to secure your ticket to the P3 Marketing Summit happening January 14-16, 2024 in Columbia, SC. This is a two-and-a-half day event that will take your marketing to the next level.
RESERVE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by the P3 Marketing Summit
3 days, 2 parties, and 5 different workshops with some of the smartest marketers in the country. Are you ready to level up? Grab your tickets now. Premier Access Early Bird pricing ends on October 31. Do not miss your chance to snag one of just 100 seats to this thing!
VISIT: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout
*****
Listen carefully... profit is the only thing that matters in your business. And I believe there are 10 major blocks that independent owners must break through to generate consistent, predictable 20% returns. This is an encore presentation of one of our most donwloaded episode EVER!
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
And don't forget to snag a copy of my new book, The Restaurant Marketing Mindset.
ORDER HERE: https://amzn.to/3EXniQR
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
Hans Luttmann is like me... he took the side door in to the industry. And that gives him a unique perspective on the how he approaches his work. On today's interview we talk about staffing, leadership, profitability, marketing, and more. I love his apporach and the unique sense of humility he brings to the conversation. Can't wait for you to hear it!
IMPORTANT LINKS:
Rossoblu LA - https://www.rossoblula.com/
Fotografiska NYC - https://www.fotografiska.com/nyc/
Veronika - https://www.fotografiska.com/nyc/dining/veronika/
*****
Currently the P3 Mastermind has nearly 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
And don't forget to secure your ticket to the P3 Marketing Summit happening January 14-16, 2024 in Columbia, SC. This is a two-and-a-half day event that will take your marketing to the next level.
RESERVE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit
*****
We are only selling 100 tickets to the P3 Marketing Summit...
SNAG ONE HERE: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout
Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing. This is a 3-day event with five workshops and two parties.
And half the tickets are already gone. Get Premier Access Early Bird Pricing...
JOIN US: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout
*****
Most independent restaurant owners suck at marketing. It's a fact. But they don't have to. In fact, we have something a lot of the big groups and chains lack... personality. Real live people have created real live restaurants. With personality and perspective. We know who we are; we simply need to get better at understanding who we're for.
On Episode 282 I want to introduce you to two simple frameworks I use with all of my clients to help you CRUSH your marketing in the year ahead.
*****
Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
*****
AND DON'T FORGET ABOUT MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
My guest on today's episode almost needs no introduction. Eric Cacciatore is the host of the #1 rate restaurant podcast. He has a ton of listeners (many of you I'm assuming), over a thousand episodes, and a great story to share. He was an inspiration to me when I started my podcast journey and I feel priveleged to be able to sit with him for this interview. I hope you get as much out of this one as I did.
IMPORTANT LINKS:
- The Podcast: https://restaurantunstoppable.com/
*****
Did you know I offer a money-back guarantee on the Mastermind I run?
Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
We are only selling 100 tickets to the P3 Marketing Summit...
SNAG ONE HERE: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout
Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing. This is a 3-day event with five workshops and two parties.
And half the tickets are already gone. Get Premier Acces Early Bird Pricing...
JOIN US: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout
*****
Derek Sivers is an entrepreneur, author, and noted public speaker. A couple of years back he changed the trajectory of my life when I heard him ask the following question in an interview:
"What are you optimizing for?"
MORE is a trap and unless you know when "enough is enough," you'll never be satiated. On today's episode I'm sharing a very personal story and asking you to answer the questions that changed everything for me. It begs us to ask the question... "What is all this for?" and "What comes next?"
Basically, we're talking about your exit strategy.
Derek's website: https://sive.rs/
*****
Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
AND DON'T FORGET ABOUT MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Chip Klose is a restaurant coach, author, and host of the Restaurant Strategy podcast. With more than 20 years of experience, he's made it his life's mission to help owners and operators build more profitable restraurants. On Episode 279 the microphone gets turned the other way as Monica Hammond (business coach and partner of this show) digs in to Chip's journey and mission. Great conversation!
IMPORTANT LINKS:
- The Podcast: https://www.restaurantstrategypodcast.com/
- Get the Book: https://www.therestaurantmarketingmindset.com/
- Schedule a Free Call: https://www.restaurantstrategypodcast.com/schedule
*****
Did you know I offer a money-back guarantee on the Mastermind I run?
Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
There are two kinds of people who work in restaurants...
And let's be absolutely clear on this... the majority of our employees fall into the second category. Let's stop pretending that we used to have this huge pool of people who were dying to bus tables and scrub dishes. Not true. Never was. So if we're going to get better people, let me tell you a secret... we're not going to FIND them, we have to MAKE them.
Today's episode is a rant about the state of our employment practices.
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
And don't forget to snag a copy of my new book, The Restaurant Marketing Mindset.
ORDER HERE: https://amzn.to/3EXniQR
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Mike McFall is Co-CEO of Biggby Coffee, a big-little brand with nearly 300 units across the United States. We're talking about what it takes to launch a brand, grow that brand, and then to let it evolve over the course of a couple decades. He shares the details about the new Biggby drive-thru concept, and gives away the secrets to building a brand that scales. Whether you're looking to franchise your own brand or just want to build a better restaurant, this episode is packed with great insights and ideas.
IMPORTANT LINKS:
Biggby Coffee - https://www.biggby.com
Biggby Franchising Opportunities - https://www.biggbyfranchising.com
GRIND by Mike McFall - https://www.amazon.com/Grind-No-Bullshit-Approach-Business-Concept/dp/1732510261
*****
Currently the P3 Mastermind has nearly 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
And don't forget to snag a copy of my new book, The Restaurant Marketing Mindset.
BUY NOW: https://amzn.to/3LYfgeP
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
Many of you have been following this show for years, but we've seen a surge in new downloads over the past couple of months... so from time to time I'm going to share some of my favorite episodes from the archives. This is one of our 10 most popular episodes (out of more than 270!!!) and so it seemed like a perfect choice to share again.
This originally aired in November 2022, but it's just as important now as it was back then.
ENJOY!
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
And don't forget to pre-order the new book, The Restaurant Marketing Mindset.
ORDER HERE: https://amzn.to/3EXniQR
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
William Poundstone is a prolific writer and journalist who wrote a book called Priceless over a decade ago... and it still still impacting the business world to this day. While others discovered the book many moons ago, I only just read it this past summer. And the first thing I did when I closed the book for the last time? I reached out to William to see if he would come onto the podcast to chat about his work.
This week's interview is absolutely invaluable to anyone who sells things to people... meaning, all of us!
IMPORTANT LINKS:
- William's Website - http://william-poundstone.com/
- Priceless on Amazon - https://amzn.to/3EOUZnV
*****
Currently the P3 Mastermind has nearly 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
And don't forget to pre-order your copy of my new book, The Restaurant Marketing Mindset.
BUY NOW: https://amzn.to/3LYfgeP
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Empathy is one of the most important ideas when it comes to marketing and hospitality. It's this idea of putting your self in another person's shoes. The question is: how do we do it? That's something we tackle this week as we discuss the idea of "personas." Over the course of the episode I share my experience marketing Gotham Restaurant, an iconic NYC restaurant in the heart of Greenwich Village. I show you how we thought about it, and specifically how we used our insights to market ourselves ith greater specificity and intentionality. Check it out!
AND DON'T FORGET ABOUT MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
*****
Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Yaron Goldman is the CEO of Finally Restaurant Group, which overseas Rob & Chip House, TJ Ribs, and Rio Sabinas. We talk about Yaron's journey and insights he's learned along the way, but mostly we talk about some of the innovative things they've instituted across all of their units. Most notably, he talks about how most loyalty programs fail at doing what they're actually supposed to do. He also shares his strategy for scrapping a loyalty program and rolling out a ROYALTY program instead.
IMPORTANT LINKS:
- Finally Restaurant Group: https://finallyrestaurantgroup.com/
- Rib & Chop House: https://ribandchophouse.com/
- TJ Ribs: http://tjribs.com/
- Rio Sabinas: https://riosabinas.com/
*****
Did you know I offer a money-back guarantee on the Mastermind I run?
Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
My mission is to help chefs, owners, and operators build more profitable restaurants. I do that every week on the podcast and 6 or 7 times a year when I take the stage to give a keynote at a conference or convention. I do that with the members of my P3 Mastermind. And now I'm doing that with my new book, titled The Restaurant Marketing Mindset.
This book has been 3+ years in the making and it finally gets released on October 3. You can order the book on Amazon, of course, but if you want to go first-party why not click the link below and order directly from my website?
GET THE BOOK: https://www.therestaurantmarketingmindset.com/
*****
Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Robin Gagnon is the co-founder of a company called We Sell Restaurants, and I'll give you one guess what they specialize in. Ding! Time's up. Having seen both sides of the sale she's picked up quite a few tricks and is sitting down with me on Episode 271 to share some of what's she's learned over the past many decades. She's smart, passionate, and thoughtful in how she approaches her work. I promise you'll be taking notes the entire time.
IMPORTANT LINKS:
- Website: https://www.wesellrestaurants.com/
*****
Did you know I offer a money-back guarantee on the Mastermind I run?
Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
Today I'm sharing an episode from last summer, and if you ask me... the content is just as prescient as ever. On this episode (originally 184) I share my experience last summer helping my son launch his very first lemonade stand. We had just moved from the city out to the suburbs and we was DYING to do this... so obviously I used it as an opportunity to teach him some basic business principles. The result was absolute magic.
Perhaps you heard this last year when it originally aired... if so, I promise it's worth revisiting.
And if you're new to the show... here's a taste of what happened before you arriived.
ENJOY!
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Joseph Ramirez, together with his mother, Lolly McDermott, are two thirds of the ownership team of Track One Restaurant in El Paso, TX. On today's episode we've got a coaching session, recorded in one take - no edits - so you can hear exactly how coaching can work. There's a ton we cover, but mostly we end up focusing on ways they can modernize their systems with newer technology... I think this is something many of you struggle with. Listen in to hear a step-by-step plan for doing that.
IMPORTANT LINKS:
- Website - https://trackoneelpaso.com/
*****
Currently the P3 Mastermind has nearly 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
Today's episode is an encore presentation of one of my favorite episodes to date - #200. I'm going to do this from time to time simply because I think it's worth revisiting some of this content every so often. Also, I know there are people who are only just now discovering this show. So this helps bring them up to speed in a way. It's an hourlong overview of everything I believe about running a profitable restaurant. Enjoy!
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Ola Sars is the CEO and Founder of Soundtrack Your Brand (now a partnership with a little company you may have heard of called Spotify). They help restaurants and retailers use commerically licensed music to legally provide atmosphere and ambiance for their patrons. On today's interview Ola outlines some of the legal pitfalls that most operators aren't even aware of. He also talks about the way music can help magnify the guest experience... even speeding up turn times and/or driving more sales.
Curious to learn how? Tune in to this powerful hourlong interview!
IMPORTANT LINKS:
- Website - https://www.soundtrackyourbrand.com/
*****
Currently the P3 Mastermind has nearly a hundred members enrolled, spread across three different groups. Across the board our members are seeing huge transformsations just in the first 90 days. The system works, and yes it can work for you.
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
I just got back from a week in Orange County, CA. I spent two days giving a couple of different talks at the Western Food Expo, before zipping around Southern Californa to visit with some members of my P3 Mastermind. It was a great (and exhausting trip), but I coulen't wait to get back in front of the microphone to share my thoughts from the show. This time, it wasn't so much about the vendors or speakers... it was about the attendees I chatted with once I got off the stage.
Today's episode is where I share what I learned from those people.
*****
Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Russ Hawkins heads up an incredible company called Agilence, which helps businesses harvest and use their data to run more efficiently and effectively. We have a great conversation as a way of understanding our industry can get better about this in the future. Do not miss this one!
IMPORTANT LINKS:
- Agilence: https://www.agilenceinc.com/
*****
Are You Ready for the P3 Mastermind Program?
Learn how to generate consistent, predicatable 20% profit every single month by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Pricing is a game.
A construct invented by society thousands of years ago. And it can be a powerful tool to help you sell more of your product, drive value with your guests, and create raving fans for your brand. So what are the secrets that will allow you to use pricing to your advantage?
All of that and more on today's episode.
*****
Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Simone Hanlen is a prominent NYC-based food influencer who has been building her following and helping restaurants for the last many years. @nycmuncher is the name of her handle and she's successfully fused her two biggest passions: running and food.
On today's episode I get her to dish all about her journey to get to 17K followers, plus the best way for owners and operators to engage with influencers in their market. Do the partnerships work? How are they most successful? And a whole bunch of tips for success in this new digital age.
IMPORTANT LINKS:
- Instagram: https://www.instagram.com/nycmuncher/
- TikTok: https://www.tiktok.com/@nycmuncher
*****
Are You Ready for the P3 Mastermind Program?
Learn how to generate consistent, predicatable 20% profit every single month by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
Do you need a PR company? What exactly does a publicist do? Is there a time when I wouldn't need one? Are they worth the money? Can you do what they do internally? I heard from several listeners recently who threw a bunch of questions at me, and I'm sharing some answers on today's episode of Restaurant Strategy!
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Ready to learn more about my P3 Mastermind Program?
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Mark Lyso is the head of business development for one of the fastest-growing franchises in the country. East Coast Wings is helping owners become their own boss through the franchising model, Mark is here to talk about the pros and cons of going this route. He also shares practical information about the process. A passionate hospitalitarian, with tons to share. Check out this killer conversation!
IMPORTANT LINKS:
- East Coast Wings - https://eastcoastwings.com/
- Facebook - https://www.facebook.com/EastCoastWings
- Instagram - https://www.instagram.com/eastcoastwings/
- Twitter - https://twitter.com/eastcoastwings
- Zorability - https://zorability.com/
*****
What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability...
Then set up a free 30-minute strategy session to learn more about my P3 Mastermind:
(The 3 Ps stand for Profit, Process, Progress)
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
I say it often, but travel changes you.
Last month I had the great fortune of delivering the keynote at Hospo Hui 2023 in Auckland, NZ. My family joined me for the trip and we turned it into a little vacation after the event. On the last episode I shared my interviews with owners and operators from New Zealand... and on this episode I'm sharing my own insights and observations from 10 days spent in Auckland, then in Queenstown. We ate VERY WELL during our trip and I can't wait to share the details with you.
Cheers!
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Ready to learn more about my P3 Mastermind Program?
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Last month I had the great privelege of delivering the keynote speech at Hospo Hui 2023, the annual conference hosted by the Restaurant Association of New Zealand. This year the event happened in coordination with Fine Food NZ, so there was a huge trade show floor downstairs and then a bunch of programming upstairs like panel discussions, speeches, workshops, etc.
I had a great time at the event, and even had the opportunity to interview a bunch of owners and operators from the trade show floor. On today's episode I am thrilled to be able to share those conversations. I hope you get a lot out of this one!
INTERVIEWS:
- Marisa Bidois
- Mike Egan
- Krishna Botica
- Rich Walshe
- Chand Sahrawat
- Rebecca Smidt
- Adam Neal
- Amanda Frecker
*****
What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability...
Then set up a free 30-minute strategy session to learn more about my P3 Mastermind:
(The 3 Ps stand for Profit, Process, Progress)
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
I spend most of my week speaking with restaurant owners from all over the world... and when I go out to eat I pay careful attention to what the operators are saying. (Yes, I sometimes eavesdrop, but I also like to strike up conversations with the managers when I can.) And there are 6 things I hear all the time these days...
And I just don't think they should be in our vocabulary any more.
So on today's episode I'm going to share these 6 complaints, and I'm going to show you a way to rethink them. A way to shift your mindset about all of them. Are you ready? Hit PLAY!
*****
Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
SpotOn has been a longtime sponsor of this podcast, and for good reason. They are an incredible company, dedicated to helping independent owners and operators with their innovative all-in-one platform. They are a sponsor because I WANTED them to be a sponsor. I truly believe in what they're doing.
On Episode 257 I got to sit down with Scott Youkilis, their restaurateur-in-residence, not only about the product and their solutions... but also about his trajectory and how he gets to work with operators all over the world to help them improve their profitability.
It's an incredible conversation that you do not want to miss.
IMPORTANT LINKS:
Website: https://www.spoton.com/chip
*****
Are You Ready for the P3 Mastermind Program?
Learn how to generate consistent, predicatable 20% profit every single month by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
On this week's episode I want to show you why your mission, vision, and values require specific attention. And why I think they can transform your business. Don't believe me? Listen in!
*****
Same results, but a brand new name:
The Restaurant Strategy P3 Mastermind
Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
I've spent the last 23 years working in hospitality; 8 of those as a consultant and coach. Most people know what a consultant does (we see them on TV)... but coaching is somewhat harder to describe. Over the past several months I've decided to use this podcast as a way of letting you all in on the process. Every so often I record a live coaching call, published (un-edited) so you can see how this coaching thing works.
As you'll see on this episode, sometimes "perspective" can be a powerful thing. Chance Curtis is the General Manager of Understory Bar, out in San Diego, CA. He's an accomplished operator with years of experience, but over the course of an hour we dig down deeper to better understand the issues he's facing. And we lay out actionable steps he can take to make a difference in his bottom line.
IMPORTANT LINKS:
Understory Website: https://understorybar.com/
Facebook: https://www.facebook.com/profile.php?id=100069816933268
Instagram: https://www.instagram.com/understorybar/
*****
Introducing... the P3 Mastermind Program
Learn how to generate consistent, predicatable 20% profit every single month by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
Many of you have been along on this journey with me for the last four and a half years, tuning in religiously every single week to try to improve your business. Others have only recently found the podcast, and so you're still early in your journey. And I think both of those are great. No matter where you are with your business, I know this episode will help.
Today, we're going back to basics. There are a few fundamental beliefs I have -- both on the marketing and operations side of things -- that will help you shift the way your go about your day-to-day. Wrap your head around those and your business will change virtually overnight.
I hope you get a ton of value out of this episode!
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Ready to learn more about my P3 Mastermind Program?
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
I've been saying this for a while, but PROFIT is literally the only thing that matters in your business. Everything else must be in service of that bottom line number. So okay then... but what about when you're generating a bunch of healthy profits. What then? Mark Myers is sitting down with me to talk about how entrepreneurs and small business owners can make a few simple moves to maximize your take. It's a great conversation that will get you to think differently about your finances.
IMPORTANT LINKS:
- Peak Profit Solutions - https://peakprofitsolutions.com/
*****
What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability...
Then set up a free 30-minute strategy session to learn more about my P3 Mastermind:
(The 3 Ps stand for Profit, Process, Progress)
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
We live with razor thin profit margins... but what if we could do it differently?
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Ready to learn more about my P3 Mastermind Program?
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Steven Bloom is an accomplished operator with more than twenty years of experience in the industry. His resume includes restaurants like Gotham Bar & Grill, Dovetail, Jockey Hollow, and Craft Restaurant. Currently he is the General Manager of Il Buco, a Manhattan stalwart in the heart of Manhattan's NoHo neighborhood.
On this episode we talk all about how managers can successfully make the transition from hourly to salary staff. And more importantly, how leadership can help support their growth. Tons to cover on today's episode of Restaurant Strategy.
IMPORTANT LINKS:
- Il Buco - https://ilbuco.com/
*****
What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability...
Then set up a free 30-minute strategy session to learn more about my P3 Mastermind:
(The 3 Ps stand for Profit, Process, Progress)
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Your servers are your front line workers. An infantry. The ambassadors you need to sell your product and take care of the guest. So give them the tools they need to be great at their jobs. Show them how making more money for the restaurant also means more money for themselves. Ultimately it is a win/win situation... maybe even win/win/win situation, because the guest wins as well.
On today's episode I'm sharing the best 5 ways to help increase revenue and tips.
*****
Same results, but a brand new name:
The Restaurant Strategy P3 Mastermind
The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.)
Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Bean-to-Bar Chocolate is all the rage these days. Who needs a $2 Hershey bar when you can find a $12 bar just in the next aisle? Taste Chocolate entered this very saturated market a few years back and has found a very interesting way to differentiate themselves from the hundreds of competitors. On today's episode we talk to the head chocolatier, Grant Fry, to understand exactly how they're creating separation in the market.
Oh yeah, and they're also gearing up to expand the cafe concept that's attached to their factory and tasting room. A whole lot to learn from today's conversation!
IMPORTANT LINKS:
Taste Chocolate: https://taste-chocolate.com/
Taste Cafe & Store: https://havetaste.com/?_ga=2.122934414.441969879.1686263075-1076813163.1680543068
*****
Introducing... the P3 Mastermind Program
The 3 Ps stand for PROFIT, PROCESS, and PROGRESS! Let me show you how to generate consistent, predicatable 20% profit every single month.
Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Sure, it's one thing to work with a coach for a year... but what can you do quickly? Is it possible to turn a struggling restaurant around in, let's say, two months?
It ain't easy, but sure!
On today's episode I'm covering 8 different areas you need to address to turn your restaurant around. If you work through these systematically and implement upgrades, you'll see a profound change in your operation.
Plus, listeners can now get exclusive access to my online course, Restaurant Recharge, at a new rate of just $297. There are 44 videos spread over 8 modules. A great way to bring some intention to how you go about turning things around.
PURCHASE NOW: https://www.restaurantstrategypodcast.com/recharge2023
*****
Same results, but a brand new name:
The Restaurant Strategy P3 Mastermind
The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.)
Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Joe Kahn is the Founder of Condado Tacos and Chris Artinian is the CEO. Together they're taking a small Mexican concept and blowing it up. Their insights about growth and the future of hospitality and tech is exciting, and I can't wait for you to hear this conversation.
IMPORTANT LINKS:
Condado Tacos: https://condadotacos.com
Instagram: https://www.instagram.com/condadotacos/
Facebook: https://www.facebook.com/condadotacos
TikTok: https://www.tiktok.com/@condadotacos
LinkedIn: https://www.linkedin.com/company/condadotacos/
*****
Introducing... the P3 Mastermind Program
The 3 Ps stand for PROFIT, PROCESS, and PROGRESS! Let me show you how to generate consistent, predicatable 20% profit every single month.
Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
There's a seasonality to each of our businesses - a natural ebb and flow. And that's true for everyone. On today's episode we're talking about how to tell when it's coming and how to best prepare yourself for the slowdown. Finally I share some tactical advice for how to beat the downtime. Eventually, these times could be the best parts of your year.
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Ready to learn more about my P3 Mastermind Program?
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Dave Wakeling is the owner of Collie's Sports Bar in Park City, UT. He's successfully run the property for years, but now he's moved across the pond to England... and he's trying to understand his new role having stepped out of the day to day operation. I'm joined by him and his General Manager, Rachel, and together we coach through a couple of different areas.
Lots of actionable insights on today's episode of Restaurant Strategy
IMPORTANT LINKS:
- Collie's - https://www.colliesbbq.com/
*****
What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability...
Then set up a free 30-minute strategy session to learn more about my P3 Mastermind:
(The 3 Ps stand for Profit, Process, Progress)
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
Marketing your restaurant is simpler than the experts might lead you to believe. Yes, there are technical aspects to doing it well, but more than that it simply requires a strategic approach.
Intention is a word I use a lot when it comes to marketing.
The question I'm often posed is: "How much should I be spending on my marketing?" And the answer you'll often here is somewhere between 3-4%. So if you generate about $100K a month in revenue, you should be spending about $4K on your marketing.
But that's a poor way of looking at it because it doesn't ask you to think about the return. Marketing dollars are an investment, not just a spend. So if you're investing the dollars, you need to be clear about what sort of return to expect.
On today's episode we're simplifying all of this!
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Ready to learn more about my P3 Mastermind Program?
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
On the surface, Steve Schloss, might not sound like someone you can learn from. He's an executive coach with works with leaders of hyper-growth companies in industries like tech, finance, and healthcare... but make no mistake, the leaders he works with are no different than you. They've gotten good at shepherding a company to where it is now and simply need guidance to help them take it to the next level.
I've gotten to know Steve over the past year or so, and I am constantly learning from him and his experiences. I am thrilled to be able to share this conversation with you this week. I hope it makes you a better leader for your patrons and staff. They deserve it and so do you.
IMPORTANT LINKS:
- Listen Forward - https://www.listenforwardllc.com/
- Email - steve@listenforwardllc.com
*****
What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability...
Then set up a free 30-minute strategy session to learn more about my P3 Mastermind:
(The 3 Ps stand for Profit, Process, Progress)
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
There's a difference between revenue and profit, and often I urge my clients to focus on the latter. But sometimes it is just as simple as increasing revenue. But guess what? There are only 3 ways to do that.
- Sell more of your product
- Increase the price of your product
- Sell a variety of different products
Let's keep it simple and make sure we have a plan for each of those three areas. We cover all of that on today's episode of Restaurant Strategy!
*****
Same results, but a brand new name:
The Restaurant Strategy P3 Mastermind
The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.)
Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Anthony Valletta has been making the rounds. Perhaps you've read about some of the waves he's making over at Bartaco... or maybe you've heard him on a podcast. This is certainly not the first interview he's done. But I think it's one of the more interesting interviews he's done. We dug below the surface to really get to the heart of what he's building with this brand.
And best of all, he shares all his secrets with you. I think this company is forging a bold path, innovating on a service model that I think will soon be the way of the world. Tune in to learn more!
IMPORTANT LINKS:
Bartaco: https://bartaco.com/
Anthony's LinkedIn Profile: https://www.linkedin.com/in/anthonyvalletta/
*****
Introducing... the P3 Mastermind Program
The 3 Ps stand for PROFIT, PROCESS, and PROGRESS! Let me show you how to generate consistent, predicatable 20% profit every single month.
Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
We're four years into this podcast and I have never once discussed Tip Pooling. Well, that ends today. We're digging into the nitty gritty to figure out the best system for your restaurant and your staff.
*****
Same results, but a brand new name:
The Restaurant Strategy P3 Mastermind
The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.)
Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Episode 239 is another one of these live coaching calls, recorded for your benefit. I was introduced to Jeannine Jabaay while I was speaking at Bar & Restaurant Expo this past spring in Las Vegas, NV. She's the owner of Bear Creek Lodge and Dirty Skillet. The property she runs is in Hope, Alaska... basically in the middle of nowhere (as she explains).
She agreed to a recorded coaching call to help her work through some of the unique challenges she faces with her property. But if you think her problems are too different from yours, you'd be 100% wrong. I think you'll find many similarities between the issues you face and the struggles she has.
Do not miss this one!
IMPORTANT LINKS:
Dirty Skillet: https://www.dirtyskillet.com/
Bear Creek Lodge: https://www.bearcreeklodgeak.com/
*****
Introducing... the P3 Mastermind Program
The 3 Ps stand for PROFIT, PROCESS, and PROGRESS! Let me show you how to generate consistent, predicatable 20% profit every single month.
Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
Your waiters are your first line of defense (or offense). They are your sales force, customer service, and PR all wrapped up into one role. They will have more contact with guests than you can ever hope for as an owner or operator.
Which means, you need them to be good.
So how then do you get good waiters? That's what this week's episode is all about. We're going to dig into the nitty gritty of finding, training, and retaining a service staff that can transform your restaurant.
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Ready to learn more about my P3 Mastermind Program?
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Many of the guests on this show are accomplished operators who are only to happy to share their wisdom and experience after years (or decades in the industry). But what about those just starting out? Charlie Eblen is the founder of Single Tree BBQ and his experiences are newer, having just launched the brand a couple of years ago. On Episode 237 I wanted to track the early moves he made to get his company where it is now.
To many first-time owner/operators, this is going to sound very familiar. And I hope his advice and learnings can help all of you get to wherever it is you're going with your restaurants. Great guy, great conversation!
IMPORTANT LINKS:
- Single Tree BBQ - https://www.singletreebbq.com/
- Instagram - https://www.instagram.com/singletreebbq/?hl=en
- Facebook - https://www.facebook.com/SingleTreeBBQ
- TikTok - https://www.tiktok.com/@stbbq
- YouTube - https://www.youtube.com/channel/UCcdltRbqsUtVD_7gABvZ5lA?app=desktop
GET IN TOUCH WITH CHARLIE:
- Email: charlie@singletreebbq.com
- Phone: 615-307-0120
*****
What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability...
Then set up a free 30-minute strategy session to learn more about my P3 Mastermind:
(The 3 Ps stand for Profit, Process, Progress)
Click the link to schedule a FREE 30-minute Strategy Session:
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
Each and every week, I see first-hand the impact a network can have on someone's business. My P3 Mastermind gathers owners and operators from all over the world onto a weekly coaching call where we work through issues in a systematic fashion. Best of all, the members get to draw inspiration from the "wisdom of the group."
Whether you're part of an "official" group, or whether your network is just a handful of operators getting beers once a week doesn't matter. What matters is that you find your tribe, and gather them consistently. This week I'll explain why I think you need a network... and most importantly, how to go build one of your own.
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Ready to learn more about my P3 Mastermind Program?
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Danni Eickenhorst about three years ago. We were in the midst of the Covid-19 Crisis and she and her husband had just become partners with Steve Ewing, a bona fide rock star and owner of the iconic St. Louis eatery, Steve's Hot Dogs.
In the years since, she's managed to turn that brand around and has helped expand into a new, larger location... plus they're now one of the main vendors for the new St. Louis MLS soccer arena. As if that wasn't enough, she and her husband also recently took over The Fountain on Locust, and are helping to shepard the brand into a new era.
She is a member of my P3 Mastermind, and it's been incredible to see how the group has helped shape the direction of her company. We get into her background, trajectory, and the future of where she things her company is going. I am constantly learning from this woman, and I know you'll get a ton out of this conversation.
IMPORTANT LINKS:
- Steve's Hot Dogs - https://www.steveshotdogsstl.com/
- The Fountain on Locust - https://www.fountainonlocust.com/
*****
What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability...
Then set up a free 30-minute strategy session to learn more about my P3 Mastermind:
(The 3 Ps stand for Profit, Process, Progress)
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
I often speak about the Triangle Principle, a framework I developed years ago to better market restaurants. It basically says: "There are three sides to a triangle, just like there are three sides to successfully market a restaurant... Attraction, Retention, Evangelism."
The bottom line is you gotta get people in, get people back, and get people talking.
And the only way to market is to focus on achieving those three goals. To do it well, you gotta start with the end in mind. You've got to market in reverse.
*****
Same results, but a brand new name:
The Restaurant Strategy P3 Mastermind
The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.)
Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
I have spent my entire career in restaurants, but nearly all of that has been spent working with independents. Some multi-unit groups here and there... but very few franchises. But I've been getting more and more questions about franchising. So...
I decided to pull together a panel of knowledgable individuals: Lauren Fernandez, Troy Hooper, and Darryl Sangster. This week and next we'll be taking a deep dive into the world of franchising. This week, we're going to look at things from the perspective of the franchisee, answering some key questions that many listeners have sent me... like, "What should I look out for in an agreement?" "How do I know if it's the right company for me?" "What sort of return should I expect"... and many more!
OUR DISTINGUISHED PANEL:
Lauren Fernandez: https://www.fullcourse.com/
Troy Hooper: https://www.krpusa.com/
Darryl Sangster: https://sangsterfranchisegroup.com/
*****
Same results, with a new name: The P3 Mastermind Program
The 3 Ps stand for PROFIT, PROCESS, and PROGRESS -- our 3 pillars!
Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
In his book Start With Why, Simon Sinek articulates his vision for leadership so clearly with something he calls "The Golden Circle." It basically says that most companies know WHAT they do, and HOW they do it better than anyone else... but they rarely figure out WHY they do what they do.
To take that one step further I want to share something Shawn Walchef and I talked about in a presentation we gave last year in Los Angeles called "The Two Whys."
The bottom line is... you are extraordinary. What you do is extraordinary. You simply have to understand why you do what you do, and explain why anyone else should care. Do that, and you will have build a brand that people care deeply about.
*****
Same results, but a brand new name:
The Restaurant Strategy P3 Mastermind
The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.)
Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
I have spent my entire career in restaurants, but nearly all of that has been spent working with independents. Some multi-unit groups here and there... but very few franchises. But I've been getting more and more questions about franchising. So...
I decided to pull together a panel of knowledgable individuals: Lauren Fernandez, Troy Hooper, and Darryl Sangster. This week and next we'll be taking a deep dive into the world of franchising. This week, we're going to look at things from the perspective of the franchisee, answering some key questions that many listeners have sent me... like, "What should I look out for in an agreement?" "How do I know if it's the right company for me?" "What sort of return should I expect"... and many more!
OUR DISTINGUISHED PANEL:
Lauren Fernandez: https://www.fullcourse.com/
Troy Hooper: https://www.krpusa.com/
Darryl Sangster: https://sangsterfranchisegroup.com/
*****
Same results, with a new name: The P3 Mastermind Program
The 3 Ps stand for PROFIT, PROCESS, and PROGRESS -- our 3 pillars!
Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
Profit is literally the ONLY thing that matters in your business. Great food and warm hospitality are in service of that bottom line. On today's episode we're talking about WHAT profit is... because I think some are confused. We're going to talk about WHY is should matter to each and every one of you. And finally, we're going to talk about the all important HOW... How you can build a path to profitability.
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Ready to learn more about my P3 Mastermind Program?
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Kevin Boehm is an absolute GIANT in our industry. He's the Co-Founder and Co-CEO of Boka Restaurant Group, based out of Chicago. Some of his notable restaurants include: Boka, Girl & the Goat, Cabra, Swift & Sons, to name but a few. He and his partner, Rob Katz were recipients of the 2019 James Beard Award winner for Outstanding Restauranteur. He is wise, curious, and as generous as they come.
After four years of interviews on this podcast, I can honestly say this is perhaps the best to date. There is so much value packed into an hour I recommend taking notes for this one. Clear some time, clear your desk, and learn from a true master.
IMPORTANT LINKS:
- Boka Restaurant Group - https://www.bokagrp.com/
- Biân - https://www.livebian.com/
- Kevin on IG - https://www.instagram.com/kevinboehmboka/
*****
What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability...
Then set up a free 30-minute strategy session to learn more about my P3 Mastermind:
(The 3 Ps stand for Profit, Process, Progress)
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
Earlier this week, on Episode 227, I shared a handful of quick interviews I captured on the trade floor at Bar & Restaurant Expo. You heard from owners and operators, as well as some of the vendors in attendance. And they all shared insights from their experience at the show. On today's episode, I'm sharing my big takeaways from my time out in Las Vegas.
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Ready to learn more about my P3 Mastermind Program?
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Bar & Restaurant Expo is one of the biggest industry trade shows of the year. Attendance at this year's event was close to 12,000, and the energy was electric. I was out there in Las Vegas giving two talks to the crowd... but I also had the opportunity to podcast live from the trade show floor. I did a series of lightning interviews with some vendors, sponsors, and operators in attendance.
If this episode gets you excited for next year's show, then GOOD! I'll be there and I hope to see you there as well. If you have any questions, then please reach out. It's one of my favorite trade shows of the year; an event I love returning to time and time again!
IMPORTANT LINKS:
- SpotOn - https://www.spoton.com/chip
- KickFin - https://kickfin.com/demo/
- Uptown Hospitality Group - https://uptownhospitality.com/
- 7Shifts - https://www.7shifts.com/restaurantstrategy
- Pursuit of Hoppiness - https://redmonkeydowntown.com/
- Base Camp Pizza - https://basecamppizzaco.com/
- Rev Ciancio - https://www.linkedin.com/in/revciancio/
*****
What would your life look like if your restaurant could generate consistent, predictable 20% profits? My guess is it would change everything for you. If you've been open
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Private Dining (like Catering) has less to do with hospitality and more to do with generating leads. In many respects it's a straight sales position. And so we have to approach things a bit differently. Today we're talking about how to put together and INBOUND and OUTBOUND sales strategy to grow your private dining business.
*****
Same results, but a brand new name:
The Restaurant Strategy P3 Mastermind
The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.)
Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Dawn Skeete is the owner of a small Carribbean restaurant in Red Hook, Brooklyn called Jam'It Bistro. They successfully navigated their way through the pandemic, but are now struggling with foot traffic. Their response was to grow their catering business and they've done an incredible job so far. But they still need more.
This week's interview is a bit different than what we normally do... this one is an hourlong coaching call. And it's so so so good.
IMPORTANT LINKS:
Jam'It Bistro: https://www.orderjamitbistro.com/
*****
Same results, with a new name: The P3 Mastermind Program
The 3 Ps stand for PROFIT, PROCESS, and PROGRESS -- our 3 pillars!
Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
On Episode 224 we talk about Pareto's Principle (don't worry, you already know what this is), and how it applies to every business... especially ours. We talk about setting clear expectations and how to manage those who work with you and for you.
Most importantly we talk about the difference between OVERSIGHT and MANAGEMENT. Actionable takeaways to help you get more out of your team!
*****
Same results, but a brand new name:
The Restaurant Strategy P3 Mastermind
The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.)
Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Carl Orsbourn & Meredith Sandland are two of the smartest people in the industry, especially when it comes to the topic of digitizing your restaurant. Just last month they released their 2nd book, a follow-up to their wildly popular Delivering the Digital Restaurant. This new one is something of a "how-to" guide for restaurant operators trying to navigate this bold, new landscape. We dig into a bunch of different areas on Episode 222 of the Restaurant Strategy Podcast.
IMPORTANT LINKS:
Buy Both Books: https://www.deliveringthedigitalrestaurant.com/order
Original Book on Amazon: https://amzn.to/40qhHvk
New Book on Amazon: https://amzn.to/3K5RfSd
*****
Same results, with a new name: The P3 Mastermind Program
The 3 Ps stand for PROFIT, PROCESS, and PROGRESS -- our 3 pillars!
Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
We live in a digital world. That much is obvious, right? But people don't wander down the street anymore to find somewhere to eat. Hell, why should they when they have the world at their fingertips? And if the world is now online, then you must find a way to stand out in a place as noisy as the internet.
On today's episode we're covering six different areas: website, SEO, press, citations, reputation management, and finally social media. Tons of information and actionable takeawys you'll be able to apply to your restaurant TODAY!
*****
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.
Ready to learn more about my P3 Mastermind Program?
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Rick Camac didn't start out in restaurants, but he's spent the better part of the last 30 years opening and running profitable concepts. He is now an educator at the Institute of Culinary Education (NYC), a strategic advisor for SIZZLE Acquisition Corp., and the Chief Operating Officer at Alpine Country Club. Tons of insight from his vast experiences in hospitality...
IMPORTANT LINKS:
- Instagram - https://www.instagram.com/nycproeater/
- LinkedIn - https://www.linkedin.com/in/rick-camac25/
- ICE Website - https://www.ice.edu/newyork
*****
What would your life look like if your restaurant could generate consistent, predicatble 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability...
Then set up a free 30-minute strategy session to learn more about my P3 Mastermind:
(The 3 Ps stand for Profit, Process, Progress)
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: TRIPLESEAT
Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up.
VISIT: https://tripleseat.com/restaurantstrategy/
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
Unless you've been living under a rock, you know that ChatGPT has been making waves over the last several months. But can restaurants leverage the software to bring more efficiency to what they do? I set out to find out and the results may surprise you. Learn more about the platform, get real use cases, and better understand the future of this technology... all on this week's episode of Restaurant Strategy.
Get ChatGPT: https://openai.com/blog/chatgpt
*****
Want to learn more about my P3 Mastermind Program?
Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month.
Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Gavin Kaysen is a two-time James Beard Award winner, as well as the Chef/Owner of Soigné Hospitality in Minneapolis, MN. His restaurants include Spoon & Stable, Demi, and Mara. His new cookbook, "At Home," is going to be back in stock any day now...
IMPORTANT LINKS:
- Soigné Hospitality - https://staysoigne.com/
- Gavin Kaysen - https://gavinkaysen.com/
- At Home Cookbook - https://amzn.to/40gI2Mr
*****
What would your life look like if your restaurant could generate consistent, predicatble 20% profits? My guess is it would change everything for you. If you've been open for at least a year, are generating at least a million dollars in revenue, but struggle with profitability...
Then set up a free 30-minute strategy session to learn more about my P3 Mastermind:
(The 3 Ps stand for Profit, Process, Progress)
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Simply put... the only thing that matters in your business is PROFIT. Everything else is in service of that. I mean it. To be a bit callous: you serve great food, yes to bring people joy, but also to get them to rave about the meal to friends and family. You provide great service, yes to take care of people, but also to drive sales and make people want to return time and again. More covers = more revenue = more profit.
And profit is the key to everything.
Once you understand how to generate consistent, reliable profit everything else changes in your business.
So if you're generating revenue but struggling with profitability, this episode is for you!
*****
Same results, but a brand new name:
The Restaurant Strategy P3 Mastermind
The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.)
Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Rev Ciancio is one of the most brilliant restaurant marketers I've ever met. He works with hundreds of different concepts all over the country, and is here to share his perspective on the easiest ways that operators can level up their marketing. Do not sleep on this one!
Instagram: https://www.instagram.com/revciancio/
Facebook: https://www.facebook.com/revciancio
TikTok: https://www.tiktok.com/@revciancio
Fun With Fries: https://www.instagram.com/funwithfries/
*****
Same results, with a new name: The P3 Mastermind Program
The 3 Ps stand for PROFIT, PROCESS, and PROGRESS -- our 3 pillars!
Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
If we believe that our people are our greatest asset, then it stands to reason that we would want to invest in those assets. And yet, the way we train our employees is often lacking. Hard stop.
I've worked with hundreds of restaurants over the course of my career and most of them have substandard training practices.
And I understand why that is. I understand it takes time and money, both of which are often in short supply. And yet I believe there is a failsafe way to train our people to get the most out of them. Not just for our benefit, but for theirs as well. On today's episode I'm explaining a system for three levels of training.
Follow the blueprint and you will have created a first class staff.
*****
Same results, but a brand new name:
The Restaurant Strategy P3 Mastermind
The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.)
Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Jimmie Williamson is not only a client of mine, but something of a mentor. He helps oversee operations at LTC Hospitality in Columbia, SC, where they've done some very non-traditional things. Leadership, education, and staff development are some of the subjects he's passionate about and so who better to talk to us about what they're doing down there in South Carolina?
Jimmie's Email: jwilliamson@ltchs.com
My Email: chip@chipklose.com
*****
Same results, with a new name: The P3 Mastermind Program
The 3 Ps stand for PROFIT, PROCESS, and PROGRESS -- our 3 pillars!
Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
Have you gotten your Employee Retention Tax Credit yet? I am hosting an hourlong Q&A session with CPA Catherine Tindall on Monday, February 27th. If you don't know what this is or you're curious to see if you qualify for more money, then please sign up below.
It's TOTALLY FREE and happening only once!
SECURE YOUR SPOT: https://www.restaurantstrategypodcast.com/employee-retention-tax-credit
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
Most of the time we talk STRATEGY on this show. Which makes sense, right? Check out the name of the podcast. I do that because I think comprehensive planning is the secret to success for restaurants. But that's not to say there isn't a place for good old fashioned TACTICS.
So that's what today's episode is all about... 12 stupid simple marketing hacks that will move the needle in your business!
My Favorite Signature Creator: https://mysignature.io/
*****
Want to learn more about the Restaurant Accelerator Mastermind?
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Steven Konopelski has taken an unusual path to get to cooking, but it's that unique journey that makes his story that much more compelling. After a career as a ballet dancer and Broadway chorus boy, he became enamored with the culinary world. Specifically, the land of sweets. His Act 2 turned into something far bigger than he could've ever imagined and led him to working with some of the industry's biggest names including the one-and-only Claudia Fleming. He now works as an educator for the Escoffier School of Culinary Arts, and is here to share his story.
ESCOFFIER SCHOOL LINKS:
- Website - https://www.escoffier.edu/
- Facebook - https://www.facebook.com/escoffierschool
- Instagram - https://www.instagram.com/escoffierschools/
- Twitter - https://twitter.com/escoffierschool
- LinkedIn - https://www.linkedin.com/school/auguste-escoffier-school-of-culinary-arts/
STEVE'S LINKS:
- Instagram - https://www.instagram.com/chefstevekonopelski/?hl=en
- TikTok - https://www.tiktok.com/@chefstevekonopelski
- YouTube - https://www.youtube.com/@SteveKonopelski
*****
Want to learn more about my Restaurant Accelerator Mastermind?
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
I will
*****
Have you gotten your Employee Retention Tax Credit yet? I am hosting an hourlong Q&A session with CPA Catherine Tindall on Monday, February 27th. If you don't know what this is or you're curious to see if you qualify for more money, then please sign up below.
It's TOTALLY FREE and happening only once!
SECURE YOUR SPOT: https://www.restaurantstrategypodcast.com/employee-retention-tax-credit
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
I get asked often... "Wait, you're a restaurtant COACH? Don't you mean, consultant?"
No. I used to consult, but have evolved my business over the past couple of years to focus on coaching. And there is a time and a place for both. But in my opinion there's enough confusion on the topic to warrant a deeper discussion. So on today's episode we're going to talk about the differences, and explain when you might use one over the other.
I hope you get a lot out of this one, and if you still have questions click the link below to set up a free call with me. Cheers!
*****
Want to learn more about the Restaurant Accelerator Mastermind?
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Mark Schaefer returns to the show to talk about his newest book, Belonging to the Brand: Why Community is the Last Great Marketing Strategy. We rehash some of the insights we uncovered on Episode #106 (when he first sat down to chat with me), and dive even deeper into the idea of community and what it means for restaurants.
EPISODE #106 WITH MARK: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809?i=1000513907136
WEBSITE: https://businessesgrow.com/
MARK'S NEWEST BOOK: https://amzn.to/3RvHsHi
MARKETING COMPANION PODCAST: https://podcasts.apple.com/us/podcast/the-marketing-companion/id663933566
*****
Want to learn more about my Restaurant Accelerator Mastermind?
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
I will be co-hosting a FREE Webinar with Catherine Tindall CPA on Monday, February 27 to talk all about the Employee Retention Credit. This is a government program that will soon expire, and we will be answering all your questions.
SIGN UP FOR FREE: https://www.restaurantstrategypodcast.com/employee-retention-tax-credit
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Restaurants have been around for thousands of years, and yet the model we now use was basically invested 250 years ago in Paris, France. It has served us well, but I dare say... it's become inefficient and clumsy. The world is changing and technology has shifted every other major industry including travel, education, publishing, television, movies, and on and on.
We are at an intersection right now and we have the choice. The choice about whether we will utilize technology to create a new way of doing things. Or whether we'll resist and suffer like so many of the industries I just mentioned.
Think about Blockbuster when Netflix came along.
The railroads when Henry Ford introduced the first "affordable" car.
Barnes and Noble when Amazon launched.
Travel agents when Expedia first hit the internet.
We have a choice, but the window is closing. On today's episode we're talking about how we can incorporate technology to do things better. And to free up our people to provide a level of service we've never seen before.
*****
Want to learn more about my Restaurant Accelerator Mastermind?
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Lauren Fernandez is the CEO of Full Course, a restaurant development and investment firm that incubates and accelerates emerging fast casual brands. They do this by partnering with owners and helping them with education, strategic planning, and growth models. A former owner/operator herself, Lauren brings a ton of knowledge and experience to the table.
WEBSITE: https://www.fullcourse.com/
GET 15% OFF WITH PROMO CODE: STRATEGY
*****
Ready to learn more about the Restaurant Accelerator Mastermind Program?
Click the link to set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
TikTok isn't the end-all-be-all, but it is the "next big thing." I have no idea how long it will be around, but it has millions of daily users... which means it represents a significant amount of traffic. If it's all about "location, location, location" then this is definitely where a lot of people are right now. It's worth learning a bit more about the platform, so that we may leverage that attention to generate more revenue for our businesses.
On today's episode we're covering some of the basics, showing you how to get started... plus some ideas and advanced tactics for growing your following. Listen in!
*****
Want to learn more about my Restaurant Accelerator Mastermind?
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Matt Kirschner is the Owner of Red Knapps Rochester, a 50's-style burger and shake joint. They're traditional in the food they serve, but far from it when it comes to them marketing themselves. Today we're talking about the something I know many of you have questions about: TikTok.
WEBSITE: https://redknappsrochester.com/
FACEBOOK: https://www.facebook.com/redknappsrochester/
INSTAGRAM: https://www.instagram.com/redknappsmattkirschner/
TIKTOK: https://www.tiktok.com/@redknappsmattkirschner?lang=en
*****
Ready to learn more about the Restaurant Accelerator Mastermind Program?
Click the link to set up a FREE 30-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
*****
Have you gotten your Employee Retention Tax Credit yet? This is a government program that was launched in the wake of the pandemic. On Episode 168 I had Catherine Tindall on the show to talk all about it. She is a CPA who has been helping hundreds of restaurants across the country recover hundreds of thousands of dollars. Set up a FREE assessment by scheduling some time on her calendar:
LEARN MORE: https://calendly.com/ctindall/erc_klose?month=2023-01
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
We had so much fun last week that I figured I'd do it again. This week we're covering questions about ghost kitchens, inventory, COGS management, staff development, and more.
*****
Want to learn more about the Restaurant Accelerator Mastermind?
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Duce Raymond is the Managing Partner of Sweet Baby Ray's Restaurant & Catering, based out in the Chicago area. On today's episode we talk about the humble beginnings of the Sweet Baby Ray's brand and track the decades it took to finally launch a restaurant with the same name. Duce shares some of the highs and lows that came with starting that brand, and ultimately we dive into the catering side of the business. Tons of great stores and insights on today's episode. Check it out!
LEARN MORE: https://www.sbrbbq.com/
TIKTOK: https://www.tiktok.com/@sweetbabyrayscatering?is_from_webapp=1&sender_device=pc
INSTAGRAM: https://www.instagram.com/sweetbabyrayscatering/
FACEBOOK: https://www.facebook.com/sweetbabyrayscatering
*****
Sign up for my FREE Webinar on January 24 & 25 and learn my 5-Step Framework for Marketing Your Restaurant the RIGHT Way. This is an hourlong webinar that I am only giving twice. We're capping each one at 100 people, so secure your spot now!
*****
This week's episode is brought to you by: DAVO
Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month:
VISIT: https://www.DAVOsalestax.com/restaurantstrategy
*****
Sign up for my FREE Webinar on January 24 & 25 and learn my 5-Step Framework for Marketing Your Restaurant the RIGHT Way. This is an hourlong webinar that I am only giving twice. We're capping each one at 100 people, so secure your spot now!
REGISTER: https://www.restaurantstrategypodcast.com/two-secrets-profitability-jan
*****
It's been a while since I've done one of these... in fact Episode 85 was the last time... so I think we can agree that we are loooooooooong overdue. Today is the first of two Q&A episodes. I put out a request for questions and you guys certainly delivered. Four questions today and another four next week. And don't fret if I don't get to your question; it probably means it was too good to cover in this format. Some were so good I've decided to turn them into their own episodes.
We're talking budgets, problem solving, restaurant valuation, catering, and more... all on today's episode of Restaurant Strategy!
*****
Want to learn more about the Restaurant Accelerator Mastermind?
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Bo Davis is the Co-Founder and CEO of MarginEdge, a revolutionary piece of software that helps owners and operators see their costs in real time. How do you build a profitable business? By controlling the controllables, of course. And MarginEdge is the best way I know to do that.
Not only is he a tech founder, but Bo is also an operator with more than two decades of experience in hospitality. He's smart, passionate, and opinionated... which makes for a great guest. Don't miss this wide-ranging conversation with one of the smartest people in our industry.
DEMO: marginedge.com/chip
LINKEDIN: https://www.linkedin.com/in/davis-bo/
*****
Want to learn more about my Restaurant Accelerator Mastermind?
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
A few years back I made travel a priority for me and my family. Until three years ago I'd only left the country once in my life... back in high school... and it changed me. So why didn't I go anywhere for the next 25 years?
It's a question I can't answer. But I solved the issue in 2019 when I took me, my wife, and our son to Paris. Since then (pandemic aside) I've made travel a priority. In fact, this past year I've been to Los Angeles, San Diego, Orlando, Las Vegas, Columbia, Milwaukee, and Charleston... not to mention London, the Amalfi Coast, and Punta Cana.
I know that for many, travel is a luxury. And I do not take it for granted. In fact, I've made it a priority and have worked very hard to be able to travel as much as I do. On today's episode I'm sharing my biggest takeaways from a year spent zig-zagging the globe.
*****
Want to learn more about my Restaurant Accelerator Mastermind?
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Troy Hooper is the CEO of Kiwi Restaurant Partners, a management and consulting firm serving the hospitality industry. Put simply, they excel at taking small brands and turning them into big brands. And he's speaking about the common threads that all successful companies have in common. Tons of insights from one of the smartest people in the industry... and HINT HINT... he thinks success has a lot to do with leadership.
KIWI RESTAURANT PARTNERS: https://www.krpusa.com/
TROY ON LINKEDIN: https://www.linkedin.com/in/jtroyhooper/
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 30-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.
VISIT: https://www.spoton.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Can you believe it? We made it all the way to Episode 200, and what a wild ride it's been!!
On today's show I'm sharing everything I believe about running a successful restaurant. If you're new to the podcast this will give you a really good foundation for moving forward. If you've been with us from the beginning, this will be a great refresher. Running restaurants is not for the faint of heart, but it also isn't rocket science.
I'm on a mission to help owners and operators build restaurants that work as hard as they do. Driving profit is simple - not necessarily easy - and it shouldn't be as elusive as it often is. Today's episode is about the building blocks you need to succeed, and the strategy I know you can craft.
RESTAURANT BUDGET: https://www.restaurantstrategypodcast.com/offers/GPgAjMU3
Want my Marketing Plan Template or my Marketing Calendar? Email me: chip@chipklose.com
*****
Want to learn more about my Restaurant Accelerator Mastermind?
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Rob Day is the Marketing Director for Jack's Abby Craft Lagers. He's responsible for both the distribution of the brand, but also the marketing for the brewery experience. Because of that, he's uniquely qualified to speak to both sides of the discussion. He brings years of experience to the table and has a lot of insights to share... specifically: how we get build better relationships with our vendors to get the support we need.
JACK'S ABBY: https://jacksabby.com/
ROB DAY ON LINKEDIN: https://www.linkedin.com/in/robjday/
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 30-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
What we do is extraordinary, and no... not everyone could do it. Let's celebrate that for just a second, and use that to propel you forward into your best year yet. With just a bit of planning, you can crush the competition... and I'm going to give you the tools to do it. All on Episode 198 of the podcast!
RESTAURANT BUDGET: https://www.restaurantstrategypodcast.com/offers/GPgAjMU3
Want my Marketing Plan Template or my Marketing Calendar? Email me: chip@chipklose.com
*****
Want to learn more about my Restaurant Accelerator Mastermind?
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Ours is a people business and 7shifts is trying to reinvent how we connect to our employees. Their industry-leading software is hands-down the best on the market, and on today's episode the company's founder explains exactly how they got where they are. More importantly, Jordan explains how his upbringing prepared him for the product he would eventually build. Tons of insights on today's episode.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Want to learn more about my Restaurant Accelerator Mastermind?
Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Let's face it... if you don't give your family some suggestions, they're gonna get you crap this holiday season. So I've put together some ideas for you. Books, movies, stocking-stuffers, and more. Link to everything below...
RECOMMENDED BOOKS:
- Purple Cow by Seth Godin - CLICK TO BUY
- Setting the Table by Danny Meyer - CLICK TO BUY
- Start with Why by Simon Sinek - CLICK TO BUY
- Drive by Daniel Pink - CLICK TO BUY
- Atomic Habits by James Clear - CLICK TO BUY
- Building a Storybrand by Donald Miller - CLICK TO BUY
- Post Corona by Scott Galloway - CLICK TO BUY
- Delivering the Digital Restaurant by Orsbourne & Sandland - CLICK TO BUY
- Everybody Writes by Ann Handley - CLICK TO BUY
- The Psychology of Money by Morgan Housel - CLICK TO BUY
DOCUMENTARY IDEA
- Spinning Plates - LEARN MORE
HATE READING?
- Audible Membership -
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Kellie Zimmerman is the President and CRO of a company called Brightloom, and they're helping restaurants use their data to actually drive more revenue and build stronger relationships with their guests. We get into a lot of good stuff on this episode, including personalization and the need for outside-the-box thinking. Listen in!
IMPORTANT LINKS:
- Free Data Health Report - https://go.brightloom.com/data-health-report
- Brightloom - https://www.brightloom.com/
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
The listeners of this show are -- for the most part -- leaders. Do you run a business? Are you responsible for other people? Do you fret about motivation and productivity? Do you have trouble getting others to do what you want? You're a leader. And I understand how hard of a job that is.
On today's episode, I'm sharing some of my favorite ideas... mindset shifts for leveling up your leadership. Below you'll find all of the links to my favorite books on being a great leader.
IMPORTANT LINKS:
- "Leadership in Turbulent Times" - https://amzn.to/3XERXdQ
- "Start With Why" - https://amzn.to/3OFXVXU
- "Setting the Table" - https://amzn.to/3u5J0wY
- "Drive" - https://amzn.to/3UcLVhG
*****
Want to learn more about my Restaurant Accelerator Mastermind?
Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
We're at a breaking point with restaurant staffing, and my guest on this week's show has some insights to share. Thad Price is the CEO of Talroo, which takes an advertising approach to finding great talent. Tune in for a bunch of great nuggets!
IMPORTANT LINKS:
- Talroo Website - https://www.talroo.com/
- Talroo on LinkedIn - https://www.linkedin.com/company/talroo-official/
- Thad on LinkedIn - https://www.linkedin.com/in/thad-price-2368b/
*****
Want to learn more about my Group Coaching Programs?
Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Last chance to get $500 off my Restaurant Recharge Program! Want the promo code?
E-mail me directly and I'll send it: chip@chipklose.com
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
I spend most of my week talking with restaurant owners from all over the world, and so it's easy for me to spot trends. There are certain things that all (or most) successful restaurants do. Likewise, there are things that all struggling restaurants have in common. On this week's episode I'm sharing a Top Ten List of sorts... the 10 things that are broken with your marketing.
But here's the best part... I'm also sharing the 10 best ways to fix what's broken!
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
KickFin has been a sponsor of this show for a while now, and for good reason. They offer a compelling solution to a really big problem. They're revolutionizing tipping and employee cutlure with their software, and so I wanted to chat with their co-founder to hear his thoughts on the industry. He's as smart as he is thoughtful, and he's offering a ton of data and case studies in this week's episode.
CASE STUDIES: https://kickfin.com/
SCHEDULE A DEMO: kickfin.com/demo
EMAIL BRIAN DIRECTLY: brian@kickfin.com
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
We're talking all about tech stack, and I'm sharing specific recommendations for the software I think you need in your restaurant!
IMPORTANT LINKS:
- Popmenu - https://get.popmenu.com/lp/restaurant-strategy
- Margin Edge - marginedge.com/chip
- 7Shifts - https://www.7shifts.com/restaurantstrategy
- KickFin - https://kickfin.com/demo/
- Sprout Social - https://sproutsocial.com/
- Marqii - https://marqii.com/
- Bikky - https://www.bikky.com/
- MailChimp - https://mailchimp.com/
- Sevenrooms - https://sevenrooms.com/en/
- Ovation - https://ovationup.com/
*****
Want to learn more about my Group Coaching Programs?
Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Last chance to get $500 off my Restaurant Recharge Program! Want the promo code?
E-mail me directly and I'll send it: chip@chipklose.com
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
*****
After a couple of decades in business, he must be doing something right. Eric Scheffer is as thoughtful as he he smart. He joins me to share all of this staffing secrets. Tune in!
IMPORTANT LINKS:
- https://www.thescheffergroup.com/
- https://jettieraes.com/
- https://vinniesitalian.com/
- https://www.cieloavl.com/
*****
Want to learn more about my Group Coaching Programs?
Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
Want to get $500 off my Restaurant Recharge Program?
E-mail me directly and I'll send you the discount link: chip@chipklose.com
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
I've spent my entire adult life -- 22 years -- working in hospitality. For the past 7 years I've been working primarily as a restaurant consultant and coach, and there are two common threads I see in the restaurants I consult with. The struggling restaurants all lack it, while the places that are killing it have these two things locked down?
One on the operations side, and the other dealing with marketing...
What are they?
OPERATIONS: A path to profitability
MARKETING: A clear framework for marketing the restaurant
On today's episode we dig into all of that, and I give you simple, actionable ways to put this stuff into practive right away. Tune in!
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Woworks CEO Kelly Roddy sits down to talk about culture, evolution, and what a brand needs to stay relevant in a changing market. He's helped SaladWorks grow in unimaginable ways, and has helped grow the company's roster of brands in just a few short years. Lots to learn, so listen in!
IMPORTANT LINKS:
Woworks USA - https://woworksusa.com/
Saladworks - https://saladworks.com/
Fruttabowls - https://fruttabowls.com/
Garbanzo - https://eatgarbanzo.com/
The Simple Greek - https://thesimplegreek.com/
Barberitos - https://www.barberitos.com/
Zoup - https://zoup.com/
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE!
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Back in August, my wife and I took a trip to the Dominican Republic... just a quick, 3-day getaway to recharge after a very stressful spring and summer. When I was down there, I couldn't help but pay attention to how we were treated. And it got me thinking: What makes great hospitality?
*****
Want to learn more about my Group Coaching Programs?
Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE!
VISIT: https://www.7shifts.com/restaurantstrategy
*****
A few years ago I decided to go back to school to get my MBA, and one of my absolute favorite professors was Dr. Ernest Baskin. He went University of Pennsylvania for undergrad and then got his Master's and PhD from Yale. His perspective is unique and I knew I wanted to bring him onto the show to talk about the importance of research.
Enjoy this wide-ranging conversation with one of the smartest people I know.
IMPORTANT LINKS:
LinkedIn - https://www.linkedin.com/in/ernestbaskin/
*****
Want to learn more about my Group Coaching Programs?
Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
After 20 years, my family and I made the big move out of NYC. We now live about thirty minutes outside the city in the New Jersey suburbs, and honestly, I couldn't be happier about it. But the one thing my 7-year old son made me promise was that I would let him run a lemonade stand one day. So I happily obliged, but of course, I had to do it my way; I used the experience as an opportunity to teach him about COGS and profit margin, and how to find a target market.
Tune in to hear all about it, and to discover what all that can teach us about what we do working at a somewhat higher level.
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Chef Michael Reed is a bit old school. He started his career at the bottom worked his way up through some of California's best kitchens, being mentored by industry giants like Nancy Silverton. He has slowly, quietly been building his empire over the past few years and was kind enought to take time out of his day to chat with me about that growth. Lots of insights, and more than a few good food stories.
IMPORTANT LINKS:
Poppy & Rose: https://www.poppyandrose.com
Poppy & Seed: https://www.poppyandseedoc.com
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE!
VISIT: https://www.7shifts.com/restaurantstrategy
*****
CONSUMER TRENDS (Part 10/10)
Welcome to the FINAL installment in a 10-episode arc where I've been breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. We're diving into an area that I believe with be a big part of our business strategy moving forward: personalization.
*****
Want to learn more about my Group Coaching Programs?
Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE!
VISIT: https://www.7shifts.com/restaurantstrategy
*****
CONSUMER TRENDS (Part 9/10)
Welcome to the ninth installment in a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today I'm sharing ideas from some of my favorite thought leaders: Chris Anderson, Seth Godin, and Kevin Kelly. We're talking about how to niche down and serve a specific audience, and why that might just be your path to success moving forward.
FURTHER READING:
The Long Tail by Chris Anderson - BUY IT HERE
Unleashing the Ideavirus by Seth Godin - BUY IT HERE
What Technology Wants by Kevin Kelly - BUY IT HERE
The Inevitable by Kevin Kelly - BUY IT HERE
1,000 True Fans by Kevin Kelly - READ IT FOR FREE
*****
Want to learn more about my Group Coaching Programs?
Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
CONSUMER TRENDS (Part 8/10)
Welcome to the eighth installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. We've seen the reports about how people have fled the cities since the start of the pandemic. Whcih makes sense, right? If office workers no longer are required to be in the office, they can ostensibly work from anywhere... so people are making big changes to their lives. As they leave the cities for suburban and rural markets, they will bring with the certain needs, desires, and expectations. So how can we serve them?
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
CONSUMER TRENDS (Part 7/10)
Welcome to the seventh installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Local, organic, and farm-to-table are marketing buzzwords that most of us are sick of hearing about these days. They feel cheap, and certainly overused. But what if we changed the narrative when it comes to "local"?
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE!
VISIT: https://www.7shifts.com/restaurantstrategy
*****
CONSUMER TRENDS (Part 6/10)
Welcome to the sixth installment in a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today we're tackling something pretty scary: AR, VR, AI, NTFs, and of course, this metaverse thing that Mark Zuckerberg keeps talking about. We're going to shed some light on all of this and share some ways that brands are already starting to utilize the technology.
*****
Want to learn more about my Group Coaching Programs?
Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE!
VISIT: https://www.7shifts.com/restaurantstrategy
*****
CONSUMER TRENDS (Part 5/10)
Welcome to the fifth installment in a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. On today's episode we're continuing the conversation we started last week. As 9-to-5 culture disappears, people are taking the time to rethinking everyting from careers to living situations. Where they live has a lot to do with how they live, and individuals have taken these last two years to re-evaluate. So how can we use that to our advantage?
*****
Want to learn more about my Group Coaching Programs?
Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
CONSUMER TRENDS (Part 4/10)
Welcome to the fourth installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today I want to talk about work culture in a post-pandemic world. Why? Because the office culture we grew accustomed to -- the 9-to-5 as it was so lovingly referred to -- is dead. A significant percentage of workers (some estimate between 50-60%) will never return to the office full time. Instead, they'll enjoy remote work, or a hybrid schedule. And that will upend everything from public transportation to real estate... and you guessed it, restaurants.
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
CONSUMER TRENDS (Part 3/10)
Welcome to the third installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. We couldn't possible ignore the role that technology is playing in our economy... and on today's episode I'm not even going to discuss all of the ways operators are integrating tech solutions to build more efficient restaurants. I'm simply focusing on the customer journey and the role that computers and smartphones are playing.
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE!
VISIT: https://www.7shifts.com/restaurantstrategy
*****
CONSUMER TRENDS (Part 2/10)
Welcome to the second installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today we're talking all about how the next generations -- Millenials and Gen Z -- are gathering experiences instead of stuff. These are individuals who are renting at a great rate than the generations above them and switching jobs much more frequently. They own less "stuff" and have largely created lives with greater flexibility than their parents or grandparents. So what exactly does that mean for all of us who run restaurants?
*****
Want to learn more about my Group Coaching Programs?
Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE!
VISIT: https://www.7shifts.com/restaurantstrategy
*****
CONSUMER TRENDS (Part 1/10)
Welcome to the first of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Front and center is this move we're seeing toward convenience. The evidence is all around us... people crave convenience. They're willing to put up with a substandard product and even pay more for that product. Why? Simply because it's more convenient to do so. All summer long we're going to talk about the changing landscape of our world so that we can better serve our patrons, and build a more sustainable restaurant.
*****
Want to learn more about my Group Coaching Programs?
Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 45-minute Strategy Session with me to see if you're a good fit: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Popmenu has been a longtime sponsor of this podcast, largely because I'm a big fan of the solutions they provide for restaurant owners. I have raved about their products for a while and even had Brendan Sweeney on the show back in Fall, 2021. Well, Brendan is back... along with co-founder Tony Roy... to talk all about the new features they've rolled out in the last six months. They're sharing insights from the conversations they've had with thousands of other operators, specifically about the integration of hospitality and tech.
Curious to learn more?
VISIT: https://popmenu.com/restaurantstrategy
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: kickfin.com/demo.
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
I was at a party a few weeks ago, and began chatting with someone NOT in the industry. He asked what I did for a living and I told him that I was a restaurant coach. He gave me a quizzical look -- (I'm guessing he doesn't meet too many restaurant coaches) -- and asked exactly what I did. I explained about some of the programs I run for chefs and operators, and the impact that work has had. He then asked me a GREAT question...
"What are the common threads you see across all struggling restaurants?"
This episode is a recap of my response. Enjoy!
*****
Ready to learn more about the Restaurant Accelerator Group Coaching Program?
Click the link to set up a FREE 45-minute Startegy Session with me to see if you're a good fit: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE!
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Tom Foley has a winding background that eventually led him to the restaurant industry. Now he's changing things up from the inside out.
IMPORTANT LINKS:
- T2D - https://www.t2dconcepts.com
- Roots Southern Kitchen - https://www.rootssoutherntable.com
- Roots Chicken Shak - https://www.rootschickenshak.com
Curious to see if you'd be a good fit for any of my coaching programs?
Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE!
VISIT: https://www.7shifts.com/restaurantstrategy
*****
What if I told you that third-party delivery apps like GrubHub, DoorDash, and UberEats were the best thing to ever happen to our industry? It's more true than you think. Don't believe me? Tune in if you're willing to give me 20 minutes or so to try to convince you.
Oh, and guess what? I'm sharing my best tips for leveraging those apps to explode your revenues. Trust me; it's totally possible!
Curious to see if you'd be a good fit for any of my coaching programs?
Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Catherine Tindall is here to talk about tax planning, accounting best practices, and how the Employee Retention Credit is basically FREE MONEY for restaurants. Tune in to learn more!
IMPORTANT LINKS
- Dominion Enterprise Services: https://dominiones.com
- Catherine Tindall on LinkedIn: https://www.linkedin.com/in/ctindallcpa/
- Employee Retention Credit: https://www.irs.gov/coronavirus/employee-retention-credit
Ready to join our 3-Day Marketing Challenge?
It's totally free and you can sign up here: https://www.restaurantstrategypodcast.com/challenge
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Seth Godin is an award-winning author, a noted public speaker, a podcast host, and very famous blogger. He publishes a daily post and on April 9, he wrote something that I believe has direct applications to what we do in the restaurant industry. This week's episode is short and sweet, but packed with insights.
IMPORTANT LINKS
- Seth's Blog from April 9, 2022: https://seths.blog/2022/04/convenience-and-boredom/
- The Akimbo Podcast: https://www.akimbo.link
Ready to join our 3-Day Marketing Challenge?
It's totally free and you can sign up here: https://www.restaurantstrategypodcast.com/challenge
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE!
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Everything you need to know about Kyle Inserra:
- TikTok: https://www.tiktok.com/@kyleinserra
- LinkedIn: https://www.linkedin.com/in/kyleinserra/
- Twitter: https://twitter.com/kyleinserra
Curious to see if you'd be a good fit for any of my coaching programs?
Click the link to schedule a FREE 60-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE!
VISIT: https://www.7shifts.com/restaurantstrategy
*****
"Travel changes you."
That's what they say right? And it's true. I come back different every time I visit another country. I just returned from a 9-day vacation with my family to the Amalfi Coast, and I want to share 6 takeaways with you... observations, insights, and epiphanies that hit me while we were eating our way through Southern Italy.
Curious to see if you'd be a good fit for any of my coaching programs?
Click the link to schedule a FREE 60-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Restaurant Strategy recently celebrated its 3rd Anniversary, and I'm embarrassed to say that I've sort of ignored beverage. But no more! On this week's episode I'm thrilled to be speaking with my friend and colleague, Jon Howard, all about how to build (and maintain) a profitable bar program. He's sharing tips from his two decades in the industry so do not miss this one.
IMPORTANT LINKS
- Jon Howard's IG: https://www.instagram.com/jonnybhoward/
- Chef Sean Brock's IG: https://www.instagram.com/hseanbrock/
- The Continental IG: https://www.instagram.com/thecontinentalnashville/
- Audrey IG: https://www.instagram.com/audreynashville/
- June IG: https://www.instagram.com/june.nashville/
- The Continental Website: https://www.thecontinentalnashville.com
Curious about any of my Coaching Programs?
Schedule a FREE 60-minute Strategy Session to see if you're a good fit: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Last month I had the privilege of speaking at the BAR & RESTAURANT EXPO out in Las Vegas. It's an event that I've been dying to attend for a few years now, but Covid sort of scrambled those plans. Well, the party was back in full swing and I was thrilled to join a killer lineup of speakers on the first day of the event. On this week's episode I'm sharing my insights from the show itself, and then some of my observations while dining out in the city of sin. Best of all, these are some learnings you can apply directly to your business!
Apply for my new 8-week coaching program...
FOLLOW THIS LINK: https://www.restaurantstrategypodcast.com/restaurant-recharge-application
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE!
VISIT: https://www.7shifts.com/restaurantstrategy
*****
Mark Kelegian is reinventing Randy's Donuts and growing the brand at a breakneck space. The original -- celebrating 70 years in Los Angeles -- still boasts the giant donut on the roof... but Kelegian insists the brand's staying power is due to something else. Hear the good, the bad, and the ugly on this week's episode.
IMPORTANT LINKS:
- Randy's Donuts Website - https://randysdonuts.com
LEARN MORE ABOUT RESTAURANT RECHARGE...
This is a guided 8-week program to help turn your restaurant around. You'll have daily video lessons to watch on your own, along with simple assignments to help you implement the lessons in your own business. Then we'll have LIVE 60-minute, Group Coaching calls once a week where I can answer questions and help lead you through the materials. The program works if you show up and do the work. The doors close soon, and the program starts May 1.
Are you ready to make the money you deserve?
JOIN NOW: https://www.restaurantstrategypodcast.com/offers/C5Bx3r7q/checkout
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****
This week's episode is brought to you by: 7SHIFTS
7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE!
VISIT: https://www.7shifts.com/restaurantstrategy
*****
I've spent the last 22 years working in restaurants. I love this industry and I love the people I get to work with in this industry? But for me the best part is helping those people turn their restaurant around. I've worked with hundreds of restaurants and have compiled my own Top 10 List... the 10 biggest mistakes that keep restaurant owners from hitting maximum profitability.
Want to know what they are? Stick around?
Want to know how to fix them? Click the link below!
* * * * * * *
LEARN MORE ABOUT RESTAURANT RECHARGE...
This is a guided 8-week program to help turn your restaurant around. You'll have daily video lessons to watch on your own, along with simple assignments to help you implement the lessons in your own business. Then we'll have LIVE 60-minute, Group Coaching calls once a week where I can answer questions and help lead you through the materials. The program works if you show up and do the work. The doors close soon, and the program starts May 1.
Are you ready to make the money you deserve?
JOIN NOW: https://www.restaurantstrategypodcast.com/offers/C5Bx3r7q/checkout
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Mike Hewitt runs a hospitality recruiting agency called One Haus, working with owners and operators all over the country. As we continue to struggle through this staffing crunch, I thought this would be a good time to get his perspective. How do you attract top talent? How do you retain top talent? How do you develop your staff for the future? All that and more on this week's episode!
IMPORTANT LINKS:
- One Haus Hospitality Recruiting: https://www.one-haus.com
- Mike Hewitt's LinkedIn: https://www.linkedin.com/in/mike-hewitt-he-him-a0500561/
REGISTER FOR MY UPCOMING WEBINAR!!!
I've put together a FREE 1-hour webinar that I'll be teaching on Monday, April 4 and Wednesday, April 6. It's all about how to turn your restaurant around in 2 months. Possible? Absolutely, as long as you follow my 8 steps. Click the link below to reserve your spot.
REGISTER FOR FREE: https://www.restaurantstrategypodcast.com/webinar
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Abraham Maslow was an influential psychologist throughout the 20th century, and arguably his most famous contribution was something called "The Heirarchy of Needs." The theory suggests that once base needs are met, humans simply work up the ladder seeking more intangible achievements. The fifth and final level is self-actualization. I want to apply that work to what we do in our restaurants. I think you'll see there's quite a bit of overlap!
IMPORTANT NEWS!!!
I've put together a FREE 1-hour webinar that I'll be teaching on Monday, April 4 and Wednesday, April 6. It's all about how to turn your restaurant around in 2 months. Possible? Absolutely, as long as you follow my 8 steps. Click the link below to reserve your spot.
REGISTER FOR FREE: https://www.restaurantstrategypodcast.com/webinar
*****
Harlem Shake is a fan favorite in its namesake neighborhood and they recently branched out into Brooklyn to open a second location. I had the opportunity to sit down with co-owners, Jelena Pasic & Dardra Coaxum, to talk all about systems, growth, and what comes next for this 8-year old brand.
IMPORTANT LINKS:
- Harlem Shake Website - https://www.harlemshakenyc.com
- Profile in Edible Brooklyn - https://www.ediblebrooklyn.com/2021/harlem-shake-expands-to-brooklyn/
*****
We've gotten so used to yelling that I wonder if we've forgotten how to whisper. This week's episode is all about the push and pull of hospitality, and I'm inviting you to do a bit more listening than you have in the past. In turn, I think you'll find your customers and staff will be more willing to lean in and listen to what you have to say. Listen in.
One quick favor... Take a minute to log a rating and a review on APPLE PODCASTS. Same with SPOTIFY.
Thanks!
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Matt Rolfe is a restaurant consultant, public speaker, content creator, and author of the new book You Can't Do It Alone. We are in a people business... we partner with people, employ people, and serve people. And yet we like to carry the weight of the world on our backs. Matt's opinion? We can't. And we shouldn't try. This week we're talking all about the book and what prompted him to write that book.
IMPORTANT LINKS:
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
It's not so much about whether or you you sell t-shirts, but rather a question of whether you could. Are you creating the kind of experience that people want to brag about? Are you creating a tribe that people want to be a part of? And if so, are you giving those super-fans a way to show their support? That's what this week's episode is all about.
*****
Danielle McCusker created Peer Brands out of sheer desperation. She was driven to launch a healthy ghost kitchen concept in her hometown of Denver, CO. But after struggling for more than a year to find a space she gave up. It was through that struggle that she realized there was a need in the market... a tool that could help connect landlords and small business owners. Less than a year later Peer Brands was born.
What does the company do? Peer Brands is basically like AirBnb, matching small business owners with commercial kitchen space. And it's helping launch a new generation of food service businesses. I had the great fortune of sitting down to chat with Danielle, and I can't wait for you to hear what she's working on.
Curious to learn more about her company? Visit: https://www.peerbrands.com
*****
Want to get $500 off my new digital course, RESTAURANT RECHARGE? Send me an email and I'll get you an exclusive promo code! CONTACT chip@chipklose.com
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
All restaurants need a great website... but what constitutes "great"? On this week's episode I explain what makes a website pop, and what drags it down. Short and sweet... and packed with great insights!
*****
Want to get $500 off my new digital course, RESTAURANT RECHARGE? Send me an email and I'll get you an exclusive promo code! CONTACT chip@chipklose.com
*****
I'm recording this in the closet of my hotel room at Walt Disney World after a whirlwind week here at the parks. Join me as I share my biggest takeaways!
*****
Register for my FREE webinar on January 24 and 25 all about the Two Secrets to Restaurant Profitability: www.restaurantstrategypodcast.com/webinar
*****
Want to get $500 off my new digital course, RESTAURANT RECHARGE? Send me an email and I'll get you an exclusive promo code! CONTACT chip@chipklose.com
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
In his NY Times bestseller Good to Great, Jim Collins introduces this idea of "The Hedgehog Concept." It's a venn diagram with three overlapping circles... each asking a specific question. The most important of the three goes like this: "What's the one thing you can be the best in the world at?"
That's what I want to talk about today. Remember that the opposite of great isn't bad. As Jim Collins suggests in his book, the opposite of great is very good. Let's challenge ourselves to be remarkable.
*****
Want to get $500 off my new digital course, RESTAURANT RECHARGE? Send me an email and I'll get you an exclusive promo code! CONTACT chip@chipklose.com
This week's episode is also sponsored by STOCK MFG.
With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.
Visit: stockmfg.co/chip to get get started.
*****
Josh Kopel is a restaurauteur, content creator, and host of the Full Comp Podcast. I had the great fortune of appearing on his show, and will soon be the guest host on the new season of his other show, Restaurant Marketing School. But I had the great fortune of sitting with him to chat all about the state of the industry.
You'll see over the course of this conversation that we disagree about some things, but what we share is a passion for this industry... and a desire to help those who have built their life around it. I hope you enjoy this one!
IMPORTANT LINKS:
Full Comp Podcast - https://podcasts.apple.com/us/podcast/full-comp-the-voice-of-the-restaurant-industry-revolution/id1506823506
Josh's website - https://joshkopel.com
Josh's FB Group - https://www.facebook.com/groups/milliondollarrestaurant
*****
Register for my FREE webinar on January 24 and 25 all about the Two Secrets to Restaurant Profitability: www.restaurantstrategypodcast.com/webinar
This week's episode is also sponsored by STOCK MFG.
With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.
Visit: stockmfg.co/chip to get get started.
*****
The "restaurant" has gone basically unchanged over the past two centuries, and yet because of the pandemic the world is changing at incredible speeds all around us. Retail, travel, medicine, education, and more... all of it has been upended due to technology and changing consumer behavior over the past twenty years. And yet the restaurant industry resisted. But we can no longer afford to resist the call.
On this week's episode I'm walking you through the inevitable changes that will reshape our industry. We can utilize them to make more profitable businesses, or we can get left in the dust.
- Technology
- Convenience
- Compensation
- Behavior
*****
Register for my FREE webinar on January 24 and 25 all about the Two Secrets to Restaurant Profitability: www.restaurantstrategypodcast.com/webinar
*****
Register for my FREE webinar on January 24 and 25 all about the Two Secrets to Restaurant Profitability : https://www.restaurantstrategypodcast.com/webinar
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Gotham opened in 1984 and heralded in a new era in American dining. It has a Michelin star, multiple James Beard Awards, and more 3-star reviews in The New York Times than any other restaurant in history (6 total). The restaurant was an institution here in New York City until the pandemic abruptly forced it closed in March 2020. After more than 36 years, the original owners decided to walk away.
But Managing Partner, Bret Csencsitz decided to pick up the baton. He spent the last 2 years planning its rebirth and it has risen like the phoenix. Same address, same layout, but a whole new feel. Vibrant art populates the place, and interesting new spaces make it feel brand new.
On this week's episode I talk to him about opening a restaurant in the current climate, and how exactly you begin to think about relaunching a brand as beloved as Gotham.
*****
Register for my FREE webinar on January 24 and 25 all about the Two Secrets to Restaurant Profitability : https://www.restaurantstrategypodcast.com/webinar
*****
Interested in joining my mastermind group, RESTAURANT ACCELERATOR? Click the link below and schedule a FREE strategy session: https://www.restaurantstrategypodcast.com/schedule
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
The difference between the "big guys" and the "little guys" is pretty simple: SYSTEMS. The big chains know what they should be making and they empower their management teams to achieve ambitious goals. On this week's episode I want to talk about building systems in key places around your business.
*****
Interested in joining my mastermind group, RESTAURANT ACCELERATOR? Click the link below and schedule a FREE strategy session: https://www.restaurantstrategypodcast.com/schedule
This week's episode is also sponsored by STOCK MFG.
With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.
Visit: stockmfg.co/chip to get get started.
*****
Shawn Walchef is the host of the Digital Hospitality Podcast and the owner of Cali BBQ in San Diego, CA. He first appeared on the show back on Episode 130 and I just had to have him back to talk all about how to get more social in the new year. We're talking about how to tell compelling stories so that the world discovers you and becomes part of the tribe. Well worth the listen!
IMPORTANT LINKS:
Digital Hospitality Podcast: https://calibbq.media/podcast-episodes/
Cali BBQ: https://calibbq.media
*****
Join my FREE webinar on January 3rd and January 4th all about the Two Secrets to Restaurant Profitability: www.restaurantstrategypodcast.com/webinar
This week's episode is also sponsored by STOCK MFG.
With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.
Visit: stockmfg.co/chip to get get started.
*****
How do you prepare for the year ahead? Some rely on resolutions, while others set a series of ambitious goals. There is no wrong way to do it, but as scientists continue to study the subject of motivation and goal-setting we are getting a clearer picture of the best ways we can set ourselves up for success. For those who need a little inspiration I’m going to share some ideas and insights from a few of my favorite thought leaders. Links to all of the articles and books are listed below!
IMPORTANT LINKS:
HBR Article - "To Achieve Big Goals, Start With Small Habits": https://hbr.org/2020/01/to-achieve-big-goals-start-with-small-habits
MAKE YOUR BED by Admiral William H. McRaven: https://amzn.to/32btrcr
ATOMIC HABITS by James Clear: https://amzn.to/3mkf9ND
HBR Ideacast Episode 716: https://hbr.org/podcast/2019/12/the-right-way-to-form-new-habits
BIG MAGIC by Elizabeth Gilbert: https://amzn.to/3sfvqqZ
*****
Join my FREE webinar on January 3rd and January 4th all about the Two Secrets to Restaurant Profitability: www.restaurantstrategypodcast.com/webinar
*****
Secure your spot for my FREE upcoming webinar: https://www.restaurantstrategypodcast.com/webinar
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
PopMenu is taking the tech world by storm, providing compelling solution for chefs and operators. They've been a longtime supporter of this show, and I'm glad to be able to bring this conversation to you... all about their incredible journey and the jaw-dropping new features they've just released.
EXPLORE POPMENU: https://popmenu.com/restaurantstrategy
*****
Secure your spot for my FREE upcoming webinar: https://www.restaurantstrategypodcast.com/webinar
*****
INCREASE REVENUE BY 10% WITH OUR FREE E-BOOK: https://chip-klose.mykajabi.com/revenue
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Are you ready for 2022? On this week's episode I'm showing you four things to do to get ready for the new year. Build a budget, cost out your menu, organize your marketing efforts, and commit to changing the culture in your restaurant. Get clear on your goals and attract people who can help you execute that vision. I want 2022 to be your best year yet, and I can show you ways to prepare... but you've gotta meet me halfway and put in the work!
IMPORTANT LINKS:
Three Template Bundle - https://www.restaurantstrategypodcast.com/offers/YwT7zcFy/checkout
*****
INCREASE REVENUE BY 10% WITH OUR FREE E-BOOK: https://chip-klose.mykajabi.com/revenue
This week's episode is also sponsored by STOCK MFG.
With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.
Visit: stockmfg.co/chip to get get started.
*****
Carl and Meredith have written a book that is both limely and timeless. Delivering the Digital Restaurant tracks the events that got us to this moment and maps out a future that offers all kinds of incredible opportunities for operators who are hungry for change. The key to profitability, they say, is wrapped up in our ability to rethink what we do and how we do it. Convenience and individuality is going to be paramount in the next decade, and those who fail to recognize that will fail to exist.
IMPORTANT LINKS:
Order directly from Carl & Meredith: https://www.deliveringthedigitalrestaurant.com
Order the book on Amazon: https://www.amazon.com/gp/product/1645439488/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1645439488&linkCode=as2&tag=restauran0e69-20&linkId=226fe096b8c05fd35f94dd228478def1
Continuing Education: https://www.learn.delivery
*****
Join me for a FREE 3-day challenge starting on Monday, November 29... get ready for the year ahead so 2022 can be your most profitable one yet: https://www.restaurantstrategypodcast.com/challenge
This week's episode is also sponsored by STOCK MFG.
With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.
Visit: stockmfg.co/chip to get get started.
*****
Week after week I have the great privelege of chatting with some of the greatest minds in our industry... chefs, operators, marketers, founders, and more. I'm constantly overwhelmed by their generosity, and so I decided to sit down and share some of my all time favorites insights. They are listed in no particular order. I hope this prompts you to revisit some of your favorites... or maybe an episode or two you might've missed. Links and episode numbers are listed before for each. Enjoy!
MY FAVORITE INTERVIEW INSIGHTS:
#1 - Martin Lindstrom - #112 - “It’s much, much easier to be a small player than a big player.” (LISTEN HERE)
#2 - Christopher Tunnah - #96 - “A logo doesn’t matter, fonts don’t matter, the business cards don’t matter.” (LISTEN HERE)
#3 - Peter Fader - #93 - “Frequency, Recency, and Monetary Spend” (LISTEN HERE)
#4 - Mark Schaefer - #106 - “80% of the marketing is done behind our backs.” (LISTEN HERE)
#5 - Kelly Cooper - #77 - “There are specific, tangible things you can do to make sure your business appears in relevant searches…. GMB, NAP credentials, backlinks, and reviews.” (LISTEN HERE)
#6 - Saleem Khatri - #52 - “The data is overwhelming clear… technology… specifically kiosk service helps us drive more revenue, cut expenses, and create a better guest experience.” (LISTEN HERE)
#7 - Bob and Kate Carpenter - #49 - “Respond to each and every review on Yelp… those responses are not for the critics, but for the people researching you. It’s an opportunity to show them what kind of an operator you are.”
*****
JOIN THE FREE 3-DAY CHALLENGE: https://www.restaurantstrategypodcast.com/challenge
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Yannick Benjamin is a 25-year veteran of the industry, having working in some of the most illustrious dining rooms in Manhattan. And guess what, more than half that time was spent doing it in a wheelchair. He's recently opened his own restaurant, Contento, in New York's East Harlem neighborhood. In this conversation we talk about the accident that left him paralyzed from the waist down, and the journey he took to become a restaurant owner. Learn all about his nonprofit, Wheeling Forward, and a gym he founded for the disabled community called The Axis Project.
IMPORTANT LINKS:
Contento - https://www.contentonyc.com
Wheeling Forward - https://wheelingforward.org
The Axis Project - https://www.axisproject.org
La Grenouille - https://la-grenouille.com
Lutèce - https://en.wikipedia.org/wiki/Lutèce_(restaurant)
Le Cirque - http://lecirque.com
Daniel - https://www.danielnyc.com
Ritz Carlton CPS - https://www.ritzcarlton.com/en/hotels/new-york/central-park
The University Club - https://www.universityclubny.org/default.aspx?p=DynamicModule&PageId=394513&ssid=316785&vnf=1
*****
JOIN THE FREE 3-DAY CHALLENGE: https://www.restaurantstrategypodcast.com/challenge
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
An engaged email list is a restaurant's most valuble asset. On this week's episode we're going to talk about what an email strategy looks like, why it's important to the health of your business, and how you can get started and supercharge that list in short order. Tons of tactical advice on this one. Questions? Reach out to me directly:
*****
ACCESS MY NEW FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind
*****
This week's episode is brought to you by: SEVENROOMS
With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50.
Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line.
*****
This week's episode is also sponsored by STOCK MFG.
With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.
Visit: stockmfg.co/chip to get get started.
*****
Mike McFall is Co-CEO of Biggby Coffee, a big-little brand with nearly 300 units across the United States. We're talking about what it takes to launch a brand, grow that brand, and then to let it evolve over the course of a couple decades. He shares the details about the new Biggby drive-thru concept, and gives away the secrets to building a brand that scales. Whether you're looking to franchise your own brand or just want to build a better restaurant, this episode is packed with great insights and ideas.
IMPORTANT LINKS:
Biggby Coffee - https://www.biggby.com
Biggby Franchising Opportunities - https://www.biggbyfranchising.com
GRIND by Mike McFall - https://www.amazon.com/Grind-No-Bullshit-Approach-Business-Concept/dp/1732510261
*****
Curious about my new group coaching program, RESTAURANT ACCELERATOR? Click the link below, watch the video, and schedule a free call with me to learn more about it: https://www.restaurantstrategypodcast.com/thedailygrind
*****
This week's episode is brought to you by: SEVENROOMS
With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50.
Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line.
*****
This week's episode is also sponsored by STOCK MFG.
With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.
Visit: stockmfg.co/chip to get get started.
*****
We are witnessing the death of the 9-to-5. What happens to the world when people can work from anywhere in the world? This week's episode is about that and so much more. I'm sharing 8 trends that are reshaping our industry and our world.
IMPORTANT LINKS:
NY Times Article about the Empire State Building - https://www.nytimes.com/interactive/2021/09/15/nyregion/empire-state-building-reopening-new-york.html
*****
Curious about my new group coaching program, RESTAURANT ACCELERATOR? Click the link below, watch the video, and schedule a free call with me to learn more about it: https://www.restaurantstrategypodcast.com/thedailygrind
*****
ACCESS THE FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Ethan Falk knows the hospitality industry inside and out, and he's used his experience to help him launch one of the hottest companies in the industry - Virtual Restaurant Group. Home to a handful of unique "ghost" brands, operators are now licensing and executing those concepts out of their existing kitchen to drive as much as $30,000 in additional revenue per brand.
LEARN MORE: https://www.virtualrestaurantgroup.com/chip
*****
ACCESS MY NEW FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind
*****
ACCESS THE FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
I reached out a little while back and asked you: What are the biggest challenges you're facing in your business? I got a ton of great responses and it was obvious what you're dealing with:
#1 - Struggling with profitability
#2 - You're having trouble finding good staff
This episode is all about that second issue... I'm sharing my thoughts about how we solve this long-term problem in a meaningful way. I know you're focused on it, and I am here to offer some real solutions.
But for everyone who wants more help with the first issue, I've created a Free Video Training to help you understand why profitability is important and how to grow your bottom line. I give tangible ways for you to grow revenue and cut expenses.
GET THE FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind
*****
This week's episode is brought to you by: SEVENROOMS
With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50.
Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line.
*****
This week's episode is also sponsored by STOCK MFG.
With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.
Visit: stockmfg.co/chip to get get started.
*****
Matt Plapp is the host of America's Berst Restaurants and the CEO and Founder of a company called Restaurant Marketing That Works. His agency works with hundreds of restaurants all over the country to help them acquire new customers and find ways to re-engage them. This episode is packed with great information, plus there's a giveaway at the end. Want to level up? Check it out!
IMPORTANT LINKS:
America's Best Restaurants - https://americasbestrestaurants.com
Matt Plapp's Website - https://mattplapp.com
Agency Website - https://restaurantmarketingthatworks.com
Matt's newest book - BUY HERE
Matt's previous book - BUY HERE
Matt's first book - BUY HERE
Matt's Cell Phone - 859-743-2408
*****
Looking to cut expenses in your restaurant? How about 10 tips you can implement literally overnight? Get my new e-book: https://www.restaurantstrategypodcast.com/expenses
*****
This week's episode is brought to you by: SEVENROOMS
With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50.
Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line.
*****
This week's episode is also sponsored by STOCK MFG.
With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.
Visit: stockmfg.co/chip to get get started.
*****
Guess what? I wrote another e-book, and just like the first I'm offering it up absolutely FREE. Inside that document I share 10 tips to help chefs and operators cut expenses in their restaurants by as much as 10%. Best of all, they're highly actionable so you can implement them right away.
To get you started I'm sharing the first 3 tips on this week's episode. I hope it inspires you to take action and go download the full e-book. Click the link below to get yours today. Cheers!
*****
Looking to cut expenses in your restaurant? How about 10 tips you can implement literally overnight? Get my new e-book: https://www.restaurantstrategypodcast.com/expenses
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Do you know what your customers think of you? I mean, truly... what do they say behind your back? If you do third-party delivery, how do you handle quality control? Yes, everything looks good when it goes out the door, but what happens during the 20 minutes it takes to get to the customer?
Zack Oates has founded a company to solve just such a problem. He's passionate, driven, and best of all... hospitality-minded. He's created a product that actually helps operators create a better experience AND drive more revenue. Listen in on this week's episode!
*****
Click the link below to download my FREE e-book, "How to Increase Revenue by 10% Overnight: https://www.restaurantstrategypodcast.com/revenue
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
I've written an ebook. It's called "How to Increase Revenue by 10% Overnight." It's totally FREE and I want all of you to download it. Not because it makes me money... it doesn't... but because it will make you money. I share 10 tips on how to drive additional revenue in your restaurant, and they work. All of them!
To convince you to go get the download, I'm sharing the first 3 tips on today's episode. When you decide to go learn about the rest you can click the link below to get the full e-book:
*****
This week's episode is brought to you by: SEVENROOMS
With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50.
Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line.
*****
I often interview marketers and operators on this show, but very rarely at the same time. Shawn Walchef is the rare exception. He's the founder of Cali BBQ out in San Diego, as well as the host of the Digital Hospitality Podcast. Enjoy this wide-ranging conversation with one of the smartest, most generous people I know!
IMPORTANT LINKS:
Cali BBQ Website - https://calibbq.media
Instagram - https://www.instagram.com/shawnpwalchef/
Facebook - https://www.facebook.com/calicomfortbbq/
YouTube - https://www.youtube.com/c/CaliComfortBBQSpringValley
TikTok - https://www.tiktok.com/@calibbq?
Twitter - https://twitter.com/calicomfort
Digital Hospitality Podcast - https://podcasts.apple.com/us/podcast/digital-hospitality-a-cali-bbq-media-podcast/id1235316273?ls=1&mt=2
*****
Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my new e-book: https://www.restaurantstrategypodcast.com/revenue
*****
This week's episode is brought to you by: SEVENROOMS
With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50.
Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line.
*****
SUBSISTENCE: "maintaining or supporting oneself at a minimum level."
SURPLUS: "the amount that remains when need has been satisfied."
Today we talk about the differences. More importantly, we're going to adopt a new mindset for managing these two ideas.
*****
Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my new e-book: https://www.restaurantstrategypodcast.com/revenue
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Adriane Mack is the Founder of Miss Mack Enterprises, where she helps restaurants grow and develop that staff, to ultimately build more profitable businesses. Her work bridges the gap between hospitality and social impact, and she brings a fresh perspective to the staffing crunch we're all feeling right now.
IMPORTANT LINKS:
- Miss Mack Enterprises - https://www.missmackenterprises.com
- Instagram - https://www.instagram.com/missmackenterprises/
- Facebook - https://www.facebook.com/MissMackEnterprises
- Twitter - https://twitter.com/adriane_mack
- LinkedIn - https://www.linkedin.com/in/adriane-mack-1aa48596/
*****
Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my FREE e-book: https://www.restaurantstrategypodcast.com/revenue
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Did you know QR codes were invented in 1994? It’s true… Denso Wave is a Japanese company… a subsidiary of Toyota… and they needed a more accurate way of tracking vehicles and parts during the manufacturing process. The system used a sort of bar code… of course we’re all now familiar with those bar codes… but it allowed managers in the stock room and on the assembly floor to see exactly where their inventory was going.
We’ve had this technology for more than 25 years and yet it took a pandemic to drive the kind of widespread adoption we now have. On today’s episode I want to talk about how restaurants are using QR codes today… how we might be able to use them in the future… and finally I want to introduce you to a sister technology called NFC, that I believe will change our world in the next 24 months.
*****
Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my FREE e-book: https://www.restaurantstrategypodcast.com/revenue
*****
This week's episode is brought to you by: SEVENROOMS
With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50.
Simply send an e-mail to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line.
*****
As many of you know my marketing career really started as a food photographer. I shot for dozens of restaurants here in NYC, helping them to create content for their websites, e-blasts, and social media platforms. That makes my conversation with Andrew Scrivani doubly special. On this week's episode we talk all about how to take create photos of your food, and how to find a great food photographer if you find you need a professional. Tons of value and insights on this one!
IMPORTANT LINKS:
- Andrew's website - https://www.andrewscrivani.com/bio
- Andrew's IG profile - https://www.instagram.com/andrewscrivani/
- Speakeasy IG profile - https://www.instagram.com/heyspeakeasy/
- Andrew's work - https://www.andrewscrivani.com
- Andrew's Creative Live class - https://www.creativelive.com/class/food-photography-andrew-scrivani
- Andrew's Speakeasy Page - https://www.speakeasy.com/speaker/andrew-scrivani
- Andrew's Book "That Photo Makes Me Hungry" - https://www.amazon.com/That-Photo-Makes-Hungry-Photographing/dp/1682683982
*****
Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my new e-book by CLICKING THIS LINK.
*****
This week's episode is brought to you by: SEVENROOMS
With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50.
Simply send an e-mail to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line.
*****
Zig Ziglar said a lot of great things during his life, but my absolute favorite quote is this: "You can get anything you want in life as long as you help enough other people get what they want." A business exists to solve a very specific problem for a very specific person, and we create value by solving that problem better than anyone else. The key is to solve a problem and then make sure people know that you've solved it.
IMPORTANT LINKS:
-
MY FREE E-BOOK - https://www.restaurantstrategypodcast.com/revenue
*****
Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my new e-book by CLICKING THIS LINK.
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Joseph Szala is the Founder of Vigor Branding, an Atlanta-based agency that works specifically with restaurants and CPG brands in the food space. He's written a book on what it takes to create a "bullhearted brand" and is sharing insights from his 17 years in business. He's smart, funny, and an all-around nice guy. I feel very lucky to be able to share this conversation with all of you.
IMPORTANT LINKS:
- Vigor Branding: https://vigorbranding.com
- Support the Kickstarter Campaign: https://www.kickstarter.com/projects/szalapalooza/the-bullhearted-brand-building-bullish-restaurant-brands
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP
They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes
VISIT: https://www.virtualrestaurantgroup.com/chip
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Over the years I've opened 9 different restaurants, and recently it seems like everyone is asking for advice. This makes sense, of course; there are a bunch of second gen spaces becoming available. On this week's episode I'm sharing my 9-Step Blueprint for Opening Restaurants. It's packed with a ton of valuable information. I hope you enjoy!
THE ONLY RESTAURANT BUDGET YOU'LL EVER NEED:
- Download my template: https://www.restaurantstrategypodcast.com/product-shop/p/the-only-restaurant-budget-youll-ever-need
*****
Interested in a FREE 60-minute coaching call with me? E-mail me directly at chip@chipklose.com
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
This week's episode is brought to you by: SEVENROOMS
With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50.
Simply send an e-mail to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line.
*****
Ken McGarrie is a Chicago-based restaurant consultant as well as the author of the brand new book, "The Surprise Restaurant Manager." In this interview we talk about the staffing crisis, and how employers can combat the situation. We talk structure, procedures, and development tactics to build a loyal work force.
Ken is hilarious and charming, and an all around smart guy. Glad to know him, and even more excited to introduce him to all of you!
IMPORTANT LINKS:
-
KORGEN HOSPITALITY - https://korgenhospitality.com
-
The Surprise Restaurant Manager (Amazon for 99 cents) - https://www.amazon.com/Surprise-Restaurant-Manager-Ken-McGarrie-ebook/dp/B093P5GGBV/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1625858274&sr=8-1
- The Surprise Restaurant Manager (The Strand paperback for $14.99) - https://www.strandbooks.com/product/9781736282304?title=the_surprise_restaurant_manager
*****
Interested in a FREE 60-minute coaching call? E-mail me directly at chip@chipklose.com
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
This week's episode is brought to you by: SEVENROOMS
With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50.
Simply send an e-mail to hello@trysevenrooms.com with "Restaurant Strategy' in the subject line.
*****
Technology is fundamentally reshaping our world... everything from retail to education to medicine and more. The restaurant industry has always been slow to adopt and adapt, and I want to make the case for the bright future of hospitality. On this week's episode I'm sharing four different case studies showcasing the ways our industry is utilizing technology.
IMPORTANT LINKS:
-
https://sevenrooms.com/en/blog/the-rise-of-qr-codes-in-hospitality-during-the-pandemic/
- https://tim.blog/2018/10/18/nick-kokonas/
*****
Interested in a FREE 60-minute coaching call? E-mail me directly at chip@chipklose.com
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Jim Snediker is the co-founder of Stock Manufacturing, a Chicago-based workwear company that provides uniforms for some of the country's best restaurants including Soho House and Alinea Restaurant Group. We talk about why uniforms matter and how removing the friction is helping operators from coast-to-coast.
His journey has been winding and there's a lot to learn from the way he pivoted to help create this company.
IMPORTANT LINKS:
- Stock Manufacturing - https://stockmfgco.com
- Get 20% off using the promo code CHIP20
*****
Interested in a FREE 60-minute coaching call with me? E-mail me directly at chip@chipklose.com
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
This week's episode is brought to you by: POPMENU
If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.
VISIT: https://popmenu.com/restaurantstrategy
*****
Last week I sat with three marketing executives who work for some of the biggest food brands in the country. We got to talking about social media... trading notes and sharing best practices... and something strange happened. We realized that everyone was using a different strategy. Same platforms; different approaches.
I'm shielding the names of my colleagues and the companies they work for, but will happily share the strategies and tactics they're using to find success. I hope it helps you build your own strategy.
*****
Interested in a FREE 6-minute coaching call with me? E-mail me directly at chip@chipklose.com
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
This week's episode is brought to you by: OVATION
Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip
*****
This week's episode is also sponsored by: RESTAURANT FUNNEL
Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip
*****
Lance Popke is an accomplished restauranteur turned marketer who now runs a company called Restaurant Funnel. They've been a sponsor of this show for the past few months, and I've been increasingly more impressed as I've gotten to learn about what they do. Today's episode is a wide-ranging conversation where we talk both strategy and tactics. Remember that Lance and his team offer a free Marketing Report Card as a way of getting started. If you've been thinking about using his company, do take him up on the offer. Smart guy, nice guy, and a great podcast guest!
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
This week's episode is brought to you by: OVATION
Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip
*****
This week's episode is also sponsored by: RESTAURANT FUNNEL
Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip
*****
About a year ago I gave a talk about dumbing down marketing so that anyone could understand it. I lovingly coined it Kindergarten Marketing and it was all about using numbers, letters, and shapes to explain complicated marketing concepts. On today's episode I'm going to introduce you to The Triangle Principle. Simply put, it states that to market any product you need to consider three sides: Attraction, Retention, and Evangelism. Today's episode explain how to use these ideas to grow your business.
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
This week's episode is brought to you by: OVATION
Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip
*****
This week's episode is also sponsored by: RESTAURANT FUNNEL
Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip
*****
Anthony & Janique Edwards created the EatOkra App in 2016 as a way of supporting black-owned businesses in their neighborhood. Over the course of the last five years the app has exploded, now with more than 9,000 listings and 335,000 unique users. They have the unique opportunity of peeking behind the curtain of a lot of businesses, and I sat down with them to chat about everything they've learned in building this community.
IMPORTANT LINKS:
- WEBSITE: https://www.eatokra.com
- INSTAGRAM: https://www.instagram.com/eatokraTheApp/
- FACEBOOK: https://www.facebook.com/eatOkraTheApp
- TWITTER: https://twitter.com/eatOkraTheApp
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
This week's episode is brought to you by: OVATION
Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip
*****
This week's episode is also sponsored by: RESTAURANT FUNNEL
Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip
*****
Even though they both get you from point A to point B… a Mercedes is twice as expensive as a Toyota. If you’re looking for a good red wine to pair with your steak, you might wander over to the aisle showcasing California Cabs. You’ll find that Screaming Eagle — if you’re lucky enough to even put your hands on a bottle — is ten times as expensive as Opus One. And the price tag for a brand new Hermes Birkin bag starts at about $35,000.
Okay… so why?
On this week’s episode we’re going to talk all about luxury versus commodity. Yes it’s about price and value… but there’s another component too this that’s worth discussing. And no you don’t have to serve a high-end product to high-end clientele for high-ticket prices to be able to apply these lessons to your own business.
IMPORTANT LINKS:
- https://www.businessinsider.com/hermes-birkin-bag-realreal-handbag-expert-so-expensive-2019-6
- SURVEY: https://www.surveymonkey.com/r/SMWL93V
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
This week's episode is brought to you by: OVATION
Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip
*****
This week's episode is also sponsored by: RESTAURANT FUNNEL
Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip
*****
Renae Scott is the Chief Marketing Officer of a west coast-based restaurant group called Ike's Love and Sandwiches. She brings more than three decades of experience to the job, and really has a clear idea of how to set a true identity for a brand. Hear what she learned from the early days of Carl's Jr. "big juicy burgers" campaigns, and how Ike's personality influences all of the choices the company makes on a daily basis. Tons of wisdom, and a couple good laughs!
IMPORTANT LINKS
- Ike's Website - http://www.loveandsandwiches.com
- Facebook - https://www.facebook.com/ikesandwiches
- Instagram - https://www.instagram.com/ikessandwiches/
- Twitter - https://twitter.com/ikessandwiches
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
This week's episode is brought to you by: OVATION
Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip
*****
This week's episode is also sponsored by: RESTAURANT FUNNEL
Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip
*****
Marketing of the thing can't make up for the thing. The best way to market a product is to come up with a product worth talking about. This week we're talking all about how to use operations to solve a marketing problem!
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
This week's episode is brought to you by: OVATION
Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip
*****
This week's episode is also sponsored by: RESTAURANT FUNNEL
Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip
*****
Martin Lindstrom is one of the most sought-after consultants in the world, working with brands like Apple, Nike, Disney, and more. We talk branding, marketing, and common sense!
IMPORTANT LINKS
- Martin Lindstrom's website - https://www.martinlindstrom.com
- Facebook - https://www.facebook.com/MartinLindstrom
- Instagram - https://www.instagram.com/lindstromcompany/
- Twitter - https://twitter.com/martinlindstrom
- LinkedIn - https://www.linkedin.com/in/lindstromcompany/
GET THE NEW BOOK, MINISTRY OF COMMON SENSE
- The Last Bookstore (Los Angeles, CA): https://www.shopthelastbookstore.com/search/site/martin%20lindstrom
- Books & Books (Coral Gables, FL): https://shop.booksandbooks.com/search/site/martin%20lindstrom?utm_source=search&utm_medium=booksandbooks.com
- The Strand Books (New York, NY): https://www.strandbooks.com/product/9780358272564?title=the_ministry_of_common_sense_how_to_eliminate_bureaucratic_red_tape_bad_excuses_and_corporate_bs
- Greenlight Bookstore (Brooklyn, NY): https://www.greenlightbookstore.com/book/9780358272564
- Uncle Bobbie's Coffee & Books (Philadelphia, PA):
*****
This week's episode is brought to you by: OVATION
Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip
*****
This week's episode is also sponsored by: RESTAURANT FUNNEL
Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip
*****
What do jewelers and knee surgeons have to do with the restaurant industry? Listen in to hear some personal stories and ideas for how to build better releationships with your guests.
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
This week's episode is brought to you by: OVATION
Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip
*****
This week's episode is also sponsored by: RESTAURANT FUNNEL
Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip
*****
Food had always been a big part of her life, but it wasn't until her Secodn Act when Sarah Gavigan considered making it a business. After a long career in Hollywood, she returned to her howetown of Nashville and launched a culinary career with a series of pop-ups. Those eventually led to a restaurant of her own - Otaku Ramen.
On today's episode we talk all about starting over, going big, finding space, and finding a market for your product!
IMPORTANT LINKS
Otaku Ramen website - https://www.otakuramen.com
Otaku Ramen IG - https://www.instagram.com/otakuramen/
Otaku Ramen FB - https://www.facebook.com/OtakuRamen1
Otaku Ramen Cookbook - https://www.amazon.com/gp/product/0735220069?tag=randohouseinc5606-20
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
This week's episode is brought to you by: OVATION
Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip
*****
This week's episode is also sponsored by: RESTAURANT FUNNEL
Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip
*****
There’s an old cliche that says, “The customer is always right.” And I think that’s largely true, but misunderstood. We often forget about the second part of the quote. The whole thing goes like this: “The customer is always right; they’re just not all your customers.”
This week I want to talk about those people who may not be your customers. In the restaurant industry we call them difficult guests.
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
This week's episode is brought to you by: BENTOBOX
BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.
To learn more, visit: www.getbento.com/restaurantstrategy
*****
"Marketing of the thing can’t make up for the thing."
The best way to market a product is to create a product worth buying. On today’s episode I had the great pleasure of sitting down with my longtime friend and colleague, David Schneider. He spent years wiorking with Chef Michael White at the Altamarea Group and is now the Director of Operations for Portale restaurant here in NYC. We spend a good deal of the conversation talking about relationship between operations and marketing. He’s one of the smartest guys I know and also perhaps the nicest. I hope you enjoy this week’s interview.
IMPORTANT LINKS:
David Schenider's Instagram - https://www.instagram.com/davidschneiderny/
Portale Restaurant - https://www.portalerestaurant.com
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
Happy listening,
Chip Klose
This week's episode is brought to you by: BENTOBOX
BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.
To learn more, visit: www.getbento.com/restaurantstrategy
*****
A few weeks back I launched a Patreon Page for people to support the show, and as one of the key perks I decided to create a daily private podcast for all of my supporters. The show is called The Daily Special and episodes are released every weekday. Short, snackable where I share tips and tools you can implement right away.
I love the format of the show and I’m having a lot of fun with it. So far we’ve got about a dozen patrons over on Patreon and I want to continue growing that community. To entice you to come join us, I’m sharing the first week of episodes with you here this week on this podcast… 5 back to back episodes that all add up to 25 minutes of fun. I hope you enjoy this special episode of Restaurant Strategy.
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
Happy listening,
Chip Klose
This week's episode is brought to you by: BENTOBOX
BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.
To learn more, visit: www.getbento.com/restaurantstrategy
*****
Mark Schaefer is an educator, marketing strategist, public speaker, and bestselling author. One book in particular is called MARKETING REBELLION, and on this week's epsiode we're talking about the best way to incorporate his ideas into restaurants.
IMPORTANT LINKS:
- Mark's Website - https://businessesgrow.com
- Get the Marketing Rebellion book - https://businessesgrow.com/rebellion/
- Get the coloring book - https://businessesgrow.com/wp-content/uploads/2018/12/Marketing-Rebellion-Coloring-Book-.pdf
- Get the Cumulative Advantage book - https://businessesgrow.com/cumulative-advantage/
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
Happy listening,
Chip Klose
This week's episode is brought to you by: BENTOBOX
BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.
To learn more, visit: www.getbento.com/restaurantstrategy
*****
Transactions, Value, and Price... three words we use often that sort of lose their meaning after a while. But this week I want to give you a new way of thinking about them. Tune in!
*****
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
Happy listening,
Chip Klose
This week's episode is brought to you by: BENTOBOX
BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.
To learn more, visit: www.getbento.com/restaurantstrategy
*****
Way back on Episode #30 of this podcast I interviewed Nathan Mergen, the chef/owner of 107 State out in Madison, WI. We're coming up on the restaurant's two year anniversary, and given the tumultous year I thought it might be worthwhile to sit down and chat with him about where the restaurant is at and what the future looks like.
IMPORTANT LINKS
107 State Website: https://107state.com
Instgram: https://www.facebook.com/107state/
Facebook: https://www.facebook.com/107state/
Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me.
SUPPORT US: https://www.patreon.com/restaurantstrategy
*****
Happy listening,
Chip Klose
This week's episode is brought to you by: BENTOBOX
BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.
To learn more, visit: www.getbento.com/restaurantstrategy
*****
This week we're shifting our conversation from the PIVOT to an EVOLUTION, and I'm excited to announce the launch of our Patreon Page, as well as a new private podcast called The Daily Special.
SUPPORT US: https://www.patreon.com/restaurantstrategy
If you have $5 to spare, please come support this show. It will grant you access to our new private podcast... and at the higher tiers you'll find a bunch of other great perks like Q&A sessions, podcast swag, and one-on-one coaching calls with me.
Thanks to everyone for helping to grow this community. I'll see you over on Patreon!
Happy Listening!
Chip
This week's episode is brought to you by: BENTOBOX
BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.
To learn more, visit: www.getbento.com/restaurantstrategy
*****
On this week's episode we're talking all about the intersection of technology and hospitality. If implemented properly I believe technology can help operators cut expenses, drive revenue, and improve guest experience. Curious to know how? Listen in!
IMPORTANT LINKS
Wisely - https://www.getwisely.com
Sevenrooms - https://sevenrooms.com
Tock - https://www.exploretock.com
Toast - https://pos.toasttab.com
Lavu - https://lavu.com
Breadcrumb - https://upserve.com/platform/restaurant-pos/
BentoBox - https://getbento.com
E-MAIL: chip@chipklose.com
THREE SMALL REQUESTS:
1. Leave a review and rating on Apple Podcasts
2. Follow us on FB and IG: @restaurantstrategy
3. Support our Sponsor: www.getbento.com/restaurantstrategy
*****
Happy listening,
Chip Klose
This week's episode is brought to you by: BENTOBOX
BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.
To learn more, visit: www.getbento.com/restaurantstrategy
*****
On Episode 101, I'm reviewing a framework I've developed for marketing any product or service. I call it the ABCDs of Marketing - a systematic approach for understanding any market.
A is for AUDIENCE
B is for BRANDING
C is for Competition
D is for DIFFERENTIATION
I take you through each one and introduce an exercise to help you apply the ideas to your own business. Before you do any sort of promotion, you need to understand these four areas. Getting clear on this will help you as we move forward.
THREE SMALL REQUESTS:
1. Leave a review and rating on Apple Podcasts
2. Follus us on FB and IG: @restaurantstrategy
3. Support our Sponsor: www.getbento.com/restaurantstrategy
*****
Happy listening,
Chip Klose
This week's episode is brought to you by: BENTOBOX
BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.
To learn more, visit: www.getbento.com/restaurantstrategy
*****
For our 100th Episode we're going to talk about community... how you build one and nurture one to help guarantee your long-term success. I'm doing that by sharing insights from an industry - Danny Meyer - and using this platform to help share your stories. I've loved getting to know you these past two years, and I feel like we're only just getting started. All of the links are below. Thanks for listening and keep coming back!
IMPORTANT LINKS:
BentoBox Favorites:
https://www.gramercytavern.com
https://www.collettarestaurant.com
https://www.hallschophouse.com/location/halls-chophouse-columbia/
https://www.mightyquinnsbbq.com
Setting the Table by Danny Meyer
https://www.amazon.com/Setting-Table-Transforming-Hospitality-Business/dp/0060742763
Top 10 Episodes to Date:
1. Episode #1 - "What is Marketing"
2. Episode #2 - "Identity"
3. Episode #3 - "Audience
4. Episode #93 - INTERVIEW with Peter Fader
5. Epsiode #96 - INTERVIEW with Christopher Tunnah
6. Episode #15 - 10 Books Every Restaurant Owner Should Read
7. Episode #98 - INTERVIEW with Steven Hall
8. Episode #91 - 10 Metrics You Should Track
9. Episode #77 - SEO Deep Dive with Kelly Cooper of Moz
10. Episode #75 - Building a Marketing Plan That Works
FEEDSPOT TOP 20: https://blog.feedspot.com/restaurant_podcasts/
THE MARKETING RULES PODCAST: https://www.themarketingrules.com/chip-klose/
RESTAURANTTOPIA #37: https://restauranttopia.com/episode-37-10-steps-every-restaurant-owner-should-take-to-get-started-with-marketing-with-chip-klose-part-1/
RESTAURANTTOPIA #38: https://restauranttopia.com/episode-38-10-steps-every-restaurant-owner-should-take-to-get-started-with
This week's episode is brought to you by: BENTOBOX
BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.
To learn more, visit: www.getbento.com/restaurantstrategy
*****
Mighty Quinn's hit NYC in 2012 and exploded in a matter of months, growing to nearly a dozen units including their first franchise location. Otto's Tacos opened that same year in the same neighborhood and built a loyal fanbase and had also expanded to multiple units.
Then came the pandemic... and the future of both brands became somewhat unclear. On this week's episode I'm talking with Micha Magid (Co-Founder of Mighty Quinn 's BBQ) and Otto Cedeno (Co-Founder of Otto's Tacos) all about their unique collaboration. This is an unusual story and I'm grateful that these guys were willing to come on the show and share it.
IMPORTANT LINKS:
Mighty Quinn's BBQ:
https://www.mightyquinnsbbq.com
https://www.instagram.com/mightyquinnsbbq/
https://www.facebook.com/mightyquinnsbbq
https://twitter.com/MightyQuinnsBBQ
Otto's Tacos
https://www.instagram.com/ottostacos/
https://www.facebook.com/OttosTacos/
https://twitter.com/ottostacos
And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK
*****
Happy listening,
Chip Klose
This week's episode is brought to you by: BENTOBOX
BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.
To learn more, visit: www.getbento.com/restaurantstrategy
*****
I promised a slew of great interviews to start the year and today is #3 out of 4. I'm chatting with friend and colleague, Steven Hall, who is the founder/owner of Hall PR. Based here in NYC, I think Steven offers a really interesting perspective... First, he started his company in 1996 just as food culture in America started to take off; it's given him unique access a sense of context many people don't have. Second, his agency works with clients all over the country from New York to San Francisco to Miami, Nashville, and Texas. Understanding the intricacies of those markets makes him especially valuable and I'm grateful to share some of his wisdom with all of you.
IMPORTANT LINKS:
E-Mail:
steven@hallpr.com
And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK
*****
Happy listening,
Chip Klose
This week's episode is brought to you by: BENTOBOX
BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.
To learn more, visit: www.getbento.com/restaurantstrategy
*****
My string of interviews continues this week as I chat with Andrea Borgen Abdallah, owner of Barcito & Bodega in Downtown LA. We talk about the difference between service and hospitality, how the pivot becomes an evolution, the future of hospitality, and how her activism is at the heart of all of it.
IMPORTANT LINKS:
Barcito & Bodega:
https://www.barcitola.com
https://www.instagram.com/barcitola/
No Relief, No Rent:
https://www.noreliefnorent.org
And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK
*****
Happy listening,
Chip Klose
This week's episode is sponsored by: CRAVER
Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free!
To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com
*****
This week I'm chatting with my good friend and colleague, Christopher Tunnah - a guy who's made a career opening restaurants. He's got a killer resume that stretches back two decades working with names like Tom Colicchio, Missy Robbins, Richard Gere, Danny Meyer, and more. He's got some great stories from the trenches, and a bunch of great info to share. Curious? Hit play!
And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK
*****
Happy listening,
Chip Klose
P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
This week's episode is sponsored by: CRAVER
Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free!
To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com
*****
In 2021 I'm going to spend a lot of time talking about connnection. With all of the metrics we track, I think we still don't do enough to track the human side of our businesses. Even as I urge all of you to incorporate technology into your operations, I also want to make sure we're taking the time for the "human" side as well. Don't quite know what I'm talking about? Listen in!
And by the way, if you want to record a message for our 100th episode, I hope you'll click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 10 seconds or 5 minutes. Help me share your story: CLICK THIS LINK
*****
Happy listening,
Chip Klose
P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
This week's episode is sponsored by: CRAVER
Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free!
To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com
*****
The end of the year is a perfect opportunity to assess the past and start making plans for the future. On this week's episode I'm walking you through my process of analyzing my accomplishments from 2020, and how to set actionable goals for 2021. Sharing insights and personal stories to help you get set for the year ahead.
And by the way, if you want to record a message for our 100th episode, I hope you'll click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 10 seconds or 5 minutes. Help me share your story: CLICK THIS LINK
*****
Happy listening,
Chip Klose
P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
This week's episode is sponsored by: CRAVER
Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free!
To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com
*****
Peter Fader is a sought-after public speaker, a bestselling author, and a celebrated marketing professor at The Wharton School at The University of Pennsylvania. He's a pioneer when it comes to "customer centricity" and something he calls CLV - "customer lifetime value." He founded a company called Zodiac many years back, which he then sold to Nike. (They then used the analytics company to help them pivot from B2B to B2C and it has changed the trajectory of their company. You can read about their move from 2017 on. You can here about that HERE.)
On this week's episode Peter is sharing his work on this material, explaining how it applies to companies large and small, and then finally drills down to provide a sort of playbook for restaurants. This is one of the most thrilling interviews I've ever done and I hope you all get as much out of it as I did.
*****
IMPORTANT LINKS:
Purchase Peter's book, CUSTOMER CENTRICITY
Learn more about his new company, Theta Equity Partners
*****
If you want to record a message for our 100th episode, I hope you'll click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 10 seconds or 5 minutes. Help me share your story:
*****
Happy listening,
Chip Klose
P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
This week's episode is sponsored by: CRAVER
Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free!
To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com
*****
Everyone loves to tell you that you should be advertising on Facebook, and on this week's episode I'm going to put the rumors to bed. Should you be spending money on Facebook Ads? Maybe.
I give you some criteria as well as two strategies to consider.
*****
Happy listening,
Chip Klose
P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
This week's episode is sponsored by: CRAVER
Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free!
To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com
*****
What gets measured gets managed, and on this week's episode I'm discussing 10 diffierent metrics that you should be tracking in your restaurant. What are they?
CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
CLICK HERE to get my FREE Cover Count Tracker
*****
Happy listening,
Chip Klose
This week's (SHORT) episode is a passionate rant about what's happening right now in America... the second wave of the pandemic is slamming up against restaurants in what is usually the most profitable time of the year. I told you this was coming, and if you didn't believe me then I hope you'll believe me now... you have to pivot NOW, diversify your revenue streams NOW, and find new ways to serve your customers.
*****
Happy listening,
Chip Klose (Host of the Restaurant Strategy Podcast)
P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Amin Yazdani is the Founder and CEO of Craver, a software development company that creates branded apps for restaurants. Fully customizable with integrations with all of the major computer systems a restaurant uses like Loyalty, CRM, and POS. The success of restaurants hinges on our ability to adopt technology and use it to provide a better customer experience.
I hope you enjoy this wide-ranging interview!
IMPORTANT LINKS:
Learn More about Craver: https://craverapp.com
E-mail Amin directly: amin@craverapp.com
Call the Sales Team: 1-800-688-1916
*****
Happy listening,
Chip Klose (Host of the Restaurant Strategy Podcast)
P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
"A goal without a plan is just a wish."
This is the final installment of a 3-episode arc all about systems and goals. We're talking about Peter Drucker once more and a framework he designed back in the 50's called "Managing by Objectives"... just 5 steps that will help you make any goal a reality.
IMPORTANT LINKS:
The Practive of Management by Peter Drucker
Innovation and Entrepreneurship by Peter Drucker
The Effective Executive by Peter Drucker
*****
Happy listening,
Chip Klose (Host of the Restaurant Strategy Podcast)
P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
In 1954 Peter Drucker coined the term S.M.A.R.T. Objectives. It's an acronym meant to help remind you of the best way to make your goals clear and actionable. It stands for Specific, Measurable, Acheivable, Relevant, and Time-Bound. On today's show I'm going to show you how to apply Drucker's philosphy to your own business.
IMPORTANT LINKS:
The Practive of Management by Peter Drucker
Innovation and Entrepreneurship by Peter Drucker
The Effective Executive by Peter Drucker
*****
Happy listening,
Chip Klose (Host of the Restaurant Strategy Podcast)
P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Losing 10 pounds is a GOAL, but without a plan you have no hope of getting there. In order to succeed at anything in life, you need a SYSTEM. Changing your eating habits, scheduling time to workout, drinking enough water, getting more sleep. Those are the routines you put into place to make sure you achieve your goal.
Goals are great, but without a system they are empty things.
On today's show I talk all about the relationship between systems and goals, and share a few ideas for implementing things into your own business.
IMPORTANT LINKS:
PURCHASE Atomic Habits by James Clear
PURCHASE How to Fail at Almost Everything... by Scott Adams
READ "Secret of Success: Failure" by Scott Adams (WSJ)
*****
Happy listening,
Chip Klose (Host of the Restaurant Strategy Podcast)
P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
A few weeks back I did a Q&A episode and it's been one of my most popular to date. Not only have there been a ton of downloads, but a bunch of you have reached out with follow-up questions... and new questions... and ideas about the future. I love it. So I decided to do another one. Today we're tackling six burning questions from listeners like you:
#1) What exactly is a ghost kitchen and how would I set one up?
#2) In-house delivery versus third-party delivery services? What are the pros and cons of both?
#3) I can't envision getting rid of wiaters entirely, but I realize that technology can help me out. What are some steps I can take?
#4) My patrons seem to be nervous about indoor dining? What can I do to make people feel more comfortable?
#5) I'd like to open my own restaurant. Is it better to come up with a concept and then find the right space? Or find a good location and then build a concept to fit that space?
#6) Restaurants turning to retail... is this a trend that will continue? What about the other way around?
IMPORTANT LINKS:
Craver App - https://craverapp.com
ChowNow - https://get.chownow.com
Bento Box - https://getbento.com
Talulah’s Table - http://talulastable.com/tt/
Check out the Famous Toastery website
*****
Happy listening,
Chip Klose (Host of the Restaurant Strategy Podcast)
P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
In this week's episode I chat with Robert Maynard CEO & Co-Founder of Famous Toastery, a chain of successful breakfast spots based out of North Carolina. Passionate, energized, opinionated... and extremely knowledgable. I hope you get a lot from this wide-ranging conversation.
Connect with Robert on LinkedIn
Check out the Famous Toastery website
Learn more about the franchises
*****
Happy listening,
Chip Klose (Host of the Restaurant Strategy Podcast)
P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
Last week the Governor of New York identified 20 hot spots where virus infection rates were spiking. He and his team took rapid action to curb the spread and shut down a bunch of zip codes across the state. 9 of them were here in NYC, including where I live here in Brooklyn. So I can tell you first hand what it looks like and feels like to see non-essential businesses forced closed once again. The second wave is coming, and I believe it's our responsibility to be ready for another round of shutdowns. I certainly hope I'm wrong, but if I'm not there are things you can do to prepare yourself.
#1) Identify all of the potential ways you can can make money if your dining room gets shut down to in-person customers.
#2) Put an action plan into place for each of your revenue streams.
#3) Make a budget!
#4) Exhaust all resources like grants and loans.
#5) Make sure your staff is prepared for another shutdown.
#6) Gather e-mail addresses now so you can keep in touch with patrons throughout the shutdown.
#7) Open a dialogue with your landlord and vendors.
#8) Lay out a communications strategy that goes beyond posting on social media.
*****
Happy listening,
Chip Klose (Host of the Restaurant Strategy Podcast)
P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
I get questions all the time from clients, listeners, colleagues, friends, and people I went to high school with. And there's been a spike these past few months, so I'm sharing some of my favorites. I hope you enjoy this one!
#1) I understand now that I need to diversify my revenue streams. How do I get started with rolling out retail products?
#2) I want to get started with video, but it seems like a lot of work. Is it really that important when it comes to marketing my restaurant, and what’s the easiest way to get started?
#3) How do I know how to position myself in the market? What if I make the wrong decision?
#4) Do you really see iPads replacing waiters in the near future?
#5) What’s the biggest danger facing restaurants in the next 2 years?
#6) What’s the biggest opportunity you see in the next 12-24 months?
#7) Will ghost kitchens help or hurt the delivery apps like Grub Hub and Seamless?
#8) Is Tock really the future?
#9) I want to open a restaurant after all this. What do you think is an opportunity worth exploring?
*****
Happy listening,
Chip Klose (Host of the Restaurant Strategy Podcast)
P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
What will dining look like in September, 2022? How will this pandemic change the way patrons dine out, and the way we run our restaurants? Chef Adam Liaw wrote a terrific article about a vision he has of the future.
- You can read it by CLICKING HERE
- Check out Adam Liaw's KILLER Instagram feed by CLICKING HERE
- Explore the Tock Reservation Ticketing System by CLICKING HERE
Happy listening,
Chip Klose (Host of the Restaurant Strategy Podcast)
P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need
On this week's epsiode, I'm thrilled to be joined by James Whitelock, Managing Director of Think In Circles, a UK-based Marketing agency, as well as the host of the Marketing Rules Podcast. Less of an interview and more of a conversation about all things marketing - especially how brands can make themselves more appealing to both consumers and employees. Interestingly enough, many of the same things that attract customers also attract passionate workers.
IMPORTANT LINKS:
- CLICK HERE to learn more about James and the work he does with Think In Circles!
- CLICK HERE to listen to The Marketing Rules Podcast
- CLICK HERE to find The Marketing Rules Podcast on Apple Podcast
- CLICK HERE to connect with James Whitelock on LinkedIn
And of course, remember that the E-MAIL STRATEGY WORKSHOP is right around the corner. Join me for a Live Online Session on Sunday October 4th. A handful of spots are still available. For less than a hundred bucks, I promise to show you everything I know that works in e-mail marketing!
Click Here to reserve your spot in the E-Mail Strategy Live Online Workshop
(It's 50% OFF right now!!!)
I'm hosting a Live Online Workshop on Sunday, October 4th called E-MAIL STRATEGY. As you might have guessed, it's all about how to build a comprehensive plan for your e-mail communications. That workshop is all about how to build an integrated system that will help drive revenue...
But first I want to convince you of WHY it's important. On today's episode I'm going to try to do just that.
Click Here to reserve your spot in the E-Mail Strategy Live Online Workshop
(It's 50% OFF right now!!!)
Back on Episodes #60, 61, and 62 we talked all about how to position a brand, understanding the importance of differentiating yourself in the market. We review the concept and talk about the best ways to go about that, but then turn our attention to the idea of repositioning. Once the market becomes saturated, the questions becomes: How do you find a new way to differentiate yourself?
The key is to change your focus, meaning what you draw the consumer's attention to.
To illustrate the point, I use Subway Sandwich Shops as an example. They are the #1 fast food restaurant in the world by market share, and they have successfully repositioned themselves twice so far. It's an incredible feat and one we can learn from. Of course, the company is struggling these days... sales have slipped in each of the past 5 years, and it begs the question: How might the successfully reposition themselves again?
I try to answer that question with an idea of my own. It's certainly not the only idea out there, and perhaps not even the best. Just a brainstorm if you will. And I hope it'll give you an idea of how you might do this for your restaurant.
P.S. - Click Here to reserve your spot in the E-Mail Strategy Live Online Workshop
(It's 50% OFF right now!!!)
Back on Episode #16 we did an SEO Crash Course, a quick bird's eye view of the subject. But it's important enough that I wanted to return to the subject. So I went out and found an expert: Kelly Cooper, Director of Growth Marketing at Moz. Tune in to get answers to the follwing:
- What is SEO?
- Why is it important?
- How exactly does SEO work?
- What are some "low effort, high impact" things I can do to start winning the Google game?
IMPORTANT LINKS:
- Google's Page Speed Insights
- Google's Mobile Friendly Optimization
- Moz - Check Your Local Online Presence Tool
- Moz - Local
- Moz - Keyword Explorer
- Moz - Homepage (to see all of the services they offer)
I hope this episode helps you get your SEO strategy off the ground. Reach out with any questions. Already Kelly and I are planning a Round Two later this fall.
chip@chipklose.com
P.S. - Click Here to get the ONLY Restaurant Budget Template You'll Ever Need
What doesn't kill us only makes us stronger. Those of us that can weather this storm will come out better on the other side. We will have learned more about ourselves, our business, and our market. But if you don't bring these lessons with you into the "new normal" you'll have missed out on a valuable learning experience. Here are the 10... actually 11... things I hope you keep close.
10 Takeaways from This Pandemic
P.S. - Click Here to get the ONLY Restaurant Budget Template You'll Ever Need
This is a big one... I'm sharing my Marketing Plan outline and walking your through all 8 sections:
Best of all, there's a freebie that goes along with this episode - a comprehensive outline that explains what each section is and how to successfully complete the Marketing Plan. This episode is packed with information, as is the PDF outline. To download that guide, click the link below:
CLICK HERE TO GET THE MARKETING PLAN OUTLINETHIS WEEK'S SPONSOR: The Table Rock QR Menu System (CLICK HERE)
Happy listening,
Chip Klose (Host of the Restaurant Strategy Podcast)
P.S. - The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE
This week’s episode is all about the details… the little things that we can do to make an impression on our guests. Because even though we have all different kinds of marketing tools at our disposal, word-of-mouth is still the most powerful tool out there. And word-of-mouth is something our guests do for us.
But we can’t leave it all to them… we can’t just serve a great meal and then HOPE they tell their friends and colleagues. No, we have to tip the scales in our direction. Okay, so how do we do that? We give them things to talk about.
Now that begs the question… what kinds of things get talked about?
That's the question I'm going to invite you to answer for yourself. To give you a bit of inspiration, I'm going to share some of my favorite little details from meals I';ve had over the years. Restaurants featured on this episode:
- The French Laundry (Yountville, CA)
- Olmsted (Brooklyn, NY)
- Bestia (Losa Angleles, CA)
- Carmines (New York, NY)
- Le Violon d'Ingres (Paris, FR)
- Frenchette (New York, NY)
- Legacy Records (New York, NY)
- Levain Bakery (New York, NY)
- Fluke (Newport, RI)
- Marc Forgione (New York, NY)
- Lincoln (New York, NY)
...and a few more surprises!
THIS WEEK'S SPONSOR:The Table Rock QR Menu System (CLICK HERE)
The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE
After 20 years in the industry, there are tons of little tips and tricks I've learned... like how to design website, how to layout a menu, how to hire and train good staff, and how to properly fold a napkin. Those are things that make me better at my job, things I love to pass along.
But then there are the mindset shifts that have helped shape the direction of my career. These are seven top-level strategic shifts that can make a profound difference in your business. They are:
MINDSET SHIFT #1
In life, there are things that happen to us… and then there are the stories we tell ourselves about those events.
MINDSET SHIFT #2
Shift your focus from PRODUCT to PATRON.
MINDSET SHIFT #3
Our guests not here to solve our problems; we are here to solve theirs.
MINDSET SHIFT #4
Don’t just be Goals-Oriented; be Systems-Oriented as well
MINDSET SHIFT #5
Oxygen Mask Metaphor - build the budget backwards and be willing to change
MINDSET SHIFT #6
What are the stories only you can tell?
MINDSET #7
We don’t sell food; we sell an experience.
The Table Rock QR Menu System (CLICK HERE)
The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE
Table Rock Industries has been a supporter of the Restaurant Strategy Podcast, and over the past few months I've gotten to know the companies founder - a guy by the name of Jake Grim. At just 21 years old, he's bringing a fresh perspective and a whole lot of energy to his cause of helping restaurant owners navigate this challenging time. He grew up on the family farm in Gettysburg, PA and has been involved in his mother's restaurant since he started walking. He understands hospitality and agriculture all too well, and brings a unique point of view to our ongoing conversation about pivoting in the age of Covid-19.
THIS WEEK'S SPONSOR:The Table Rock QR Menu System (CLICK HERE)
The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE
Covid-19 has upended our world, and reordered the daily routines for billions of people. In order to make predictions about the future, Economists and Social Scientists often look at changing Macro Trends. To be sure this global pandemic has reordered life for many of us. On this week's episode we're going to look at five different areas to better understand how Covid-19 has reordered daily life:
- Technological Trends
- Economic Trends
- Regulatory Trends
- Sociocultural Trends
- Demographic Trends
The Table Rock QR Menu System (CLICK HERE)
The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE
On this week’s episode we’re going to talk all about reinvention. Why to do it, what it might look like, and how to take those tentative first steps toward redesigning a profitable business. I share a bunch of different suggestions to help spark ideas, which all go back to this idea of diversifying your revenue streams. Think about all the different ways you can make money in your business.
THIS WEEK'S SPONSOR:The Table Rock QR Menu System (CLICK HERE)
The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE
When I say, “Tell me a little bit about yourself,” how do you respond? Do you say, "Well I’m 5’10”, about 180 pounds, with blue eyes and brown hair?" Of course not! In fact if someone did that in an interview, you’d be like… who is this psychopath.
When someone says, “Tell me a little bit about yourself” you respond with a brief bio. If it’s an interview you might talk about where you went to school or the last company you worked for. If you’re meeting someone at a party, you might talk about where you grew up or what you do for a living. We don’t recite facts and figures; we tell a story.
Stories bring things to life. They help the listener better understand because the experience becomes relatable. We hear about someone who wins the lottery and we can’t help but put ourselves into those shoes. We hear a song and recognize the emotions they’re describing. We watch a movie and feel something because we empathize with the characters on the screen.
Very little of what we do isn’t touched by storytelling. And this is especially true when it comes to running a business. In fact, I believe there are 5 different ways we use stories to market our restaurants:
I share a bunch of case studies and examples to illustrate each of these areas, and guide you through some ways to identify stories in your own restaurant. This is the companion piece to episode #53. I hope you enjoy.
Of course, I'll also remind you that I'm still selling...
The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE
Over the past year I've heard from a bunch of you and the common thread I always seem to hear is how much you love the freebies and giveaways. So I've tried hard to make more of them - workbooks that correspond with a given episode, or cheatsheets, or spreadsheets. Since the start of the year I've tried to provide more resources for you. Anything to help make your lives easier. So on today's episode I'm recapping ALL of the resources I've shared and including all of the links below. Happy listening
- The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE
- The Marketing Worksheet (Ep #1) - CLICK HERE
- The Marketing Pillars Workbook (Ep #2-6) - CLICK HERE
- The Marketing Ideas Cheatsheet (Ep #13) - CLICK HERE
- Photo Guide (Ep #22) - CLICK HERE
- Marathon Workbook (Ep #37) - CLICK HERE
- True Fans Workbook (Ep #40) - CLICK HERE
- The V-Day Checklist (Ep #45) - CLICK HERE
- The Elevator Pitch Cheatsheet (Ep #47) - CLICK HERE
- The Pivot Cheatsheet (Ep #56) - CLICK HERE
- Creative Solutions Workbook (Ep #67) - CLICK HERE
- The Marketing Calendar Template (Ep #42) - CLICK HERE
Creativity is a renewable resource. It’s one of the few things in this world where the more you mine, the more that appears. Best of all, it’s not reserved for the chosen few… rather it's something we all have at our disposal. Today, I want to talk all about what creativity is, where it comes from, how we can tap into it to grow our businesses, and the best way to inspire your team to do the same.
I share a simple 4-step process you can use to start putting these ideas into practice, plus there's a free workbook to help you get going.
CLICK HERE to download the CREATIVE SOLUTIONS WORKBOOKWhen it comes to water safety, the data is clear: there are two skills children need to master before they get into a pool. The first is how to swim, obviously. And the other is how to tread water. Those are the two things that can substantially increase their chance of surviving in the off chance that they fall in.
But when it comes to business, too many people focus on the latter at the expense of the former. If you're on a boat and you fall overboard, it makes sense to stay put, tread water, and wait for the boat to loop back around and return for you. But in almost every other instance it makes sense to just swim to shore.
The metaphor works for restaurants -- especially now as we're in the throes of this global health crisis -- because too many of us are waiting to be saved. Just treading water until some comes to our rescue. On this week's epside we're talking all about changing your mindset... how to go from "treading water" to "swimming to shore."
Back on Episode #15 I shared my original Top Ten List, and it went so well that I'm going to share ten more. Below you'll find links to all 20 titles so you can purchase them for yourself on Amazon... most (if not all) of the titles are available in book form, as well as on Kindle and Audible. Happy Reading!!!
THE ORIGINAL LIST- Purple Cow by Seth Godin
- All Marketers Are Liars by Seth Godin
- Permission Marketing by Seth Godin
- Setting the Table by Danny Meyer
- Start With Why by Simon Sinek
- Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
- The Obstacle is the Way by Ryan Holiday
- To Sell Is Human by Daniel Pink
- This is Water by David Foster Wallace
In theory, running a business is a somewhat simple affair. You make a thing and then charge people more for that thing than it cost you to produce it. This is what it means to run a profitable business. And of course, that’s what all of us want, right? To build a business that is inherently profitable…
And yet, for years now in the restaurant industry, it’s been death by a thousand cuts. As all costs go up, profitability goes down. And still, as an industry, we’ve just held on tight… determined to maintain the status quo. And yet the numbers don’t lie. They never do. In fact, the numbers tell us what is and is not possible. And that's why this is the perfect time to be talking about this.
Best of all, I'm sharing my budget template... the one I built more than a decade ago, and use with all of my clients. It is available now on the Restaurant Strategy website.
CLICK HERE to get The ONLY Restaurant Budget You'll Ever NeedThis week, I’m thrilled to be speaking with Richard Jones, CMO of Cheetah Digital. The company describes itself as a cross-channel customer engagement solution provider. They offer everything from acquisition to loyalty and have worked with some of the world’s biggest brands including American Express, Hilton, Walgreens, and Williams-Sonoma.
Over the past two months he’s been working tirelessly to help brands navigate this crisis, and on this week's episode we talk all about what restaurant owners can be doing now to SURVIVE... and what they should be planning to THRIVE.
Why should I eat at your restaurant instead of the one down the street?
Because you’re "better"?
Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.
This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.
On last week's episode we began discussing the idea of Positioning... a key concept that marketers use to introduce consumers to a new idea or product. On today's episode we're going to build on that by exploring these 5 words: First, Last, Best, Most, Only.
What do they have in common? They're words used to position a brand at the edges. It's about going to the extremes, and the key to its success is that only one brand can claim a given word. In many ways, it's about exclusivity. There can be only one Harvard, only one Corvette, only one Alinea. It immediately sets a company apart within their particular category.
Think of how marketers use these words either explicitly or implicitly in their communications.
- The iPhone was the FIRST device of its kind, ushering in a new era for devices we came to refer to as smartphones.
- 2018 was the LAST time you could see Elton John play live, as he traveled the world on his farewell tour.
- Southwest Airlines is consistently rated BEST in customer service.
- Facebook has the MOST users of any social network.
- HBO is the ONLY place where you can see "Game of Thrones."
By identifying which of these positions you can adopt (or which ones you already own), you can identify key ways to attract new audiences.
Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an attempt to shortcut the system, marketers have used a concept called "positioning" to embed themselves into the minds of prospective consumers.
And companies use it on you every single day, all day long...
On this week's episode I share a bunch of examples to help hammer home this idea: Coke, Standford, Chevrolet, Apple, Mast Brother's Chocolate, and more.
** CLICK HERE to download the Marketing Pillars Workbook **What does the future of our industry look like? This is something I'm been thinking about a lot uring this crisis, and I'm sure I'm not alone. The way I see it, there are three distinct phases:
Our immediate future -- meaning today, tomorrow, next week -- and the question is how do we continue to get creative during the shutdown?
The near future -- meaning the next 6-9 months. How do we reopen our restaurants, welcome patrons back in, and put them at ease? Especially if the government is still imposing strict social distancing guidelines?
The after -- meaning the years to come. When the restrictions all get lifted, what are we going to do to make our businesses more successful than ever before? What will we have learned from all of this, and how will that knowledge shape our industry?
Join me for a look at what could be...
Also remember, I'm launching two summer workshops and admission is still half price anytime this month!!!
~ CLICK HERE TO LEARN MORE ~If you go to school to study Marketing, you’ll likely learn about this in your very first lecture on your very first day. The Four P’s of Marketing are the foundation for just about everything we do… and that’s true for every kind of business out there. Often referred to as the Marketing Mix, it’s a crucial tool to help us understand how best to serve our audience. In reality we’ve talked AROUND this subject before, but have never tackled it HEAD ON.
What are the Four P’s?
- Product
- Price
- Promotion
- Place
Also remember, I'm launching two summer workshops and admission is still half price anytime this month!!!
~ CLICK HERE TO LEARN MORE ~On this week's episode we're talking all about ways to up your content game. One key way to do that is by hiring a professional to come in and shoot your food. I've been a food photographer here in NYC for the past 8 years and so I'm using everything I've learned to help you find a great creative to help you promote your restaurant. Topics covered:
#1 - How do you go about finding a good food photographer?
#2 - How to negotiate with a food photographer?
#3 - How to prepare for the shoot?
#4 - Tips for capturing the very best images possible.
Also remember, I'm launching two summer workshops and admission is still half price anytime this month!!!
~ CLICK HERE TO LEARN MORE ~Restaurants all over the country are being forced to do one of two things right now... shut down indefinitely, or pivot to a new model. I believe our ability to stay creative and nimble is going to determine who succeeds in the long term. In that vein I'm sharing 10 ideas from things I've seen myself. Take these ideas and use them... bend them to fit your business.
I've included all of them in a cheatsheet.
** DOWNLOAD THE CHEATSHEET HERE **The episode was inspired by an interview in the New York Times with David Chang. You can read that by CLICKING HERE.
LINKS TO TOPICS DISCUSSED ON THE SHOW:
New York Hospitality Coalition: https://www.instagram.com/nyhospcoalition/
NY State Senate Legislation Info - 8125A - https://www.nysenate.gov/legislation/bills/2019/s8125
Olmsted IG - https://www.instagram.com/olmstednyc/
Camperdown Elm IG - https://www.camperdownelm.com/online-ordering/south-park-slope/menu
Delicious Hospitality Group - https://dhgnyc.com
Atrium Dumbo - https://www.atriumdumbo.com/#new-page-3
Beast & Bottles - http://www.beastsandbottles.com
Great Performances - https://www.greatperformances.com/blog/category/CovidCooking
Craft Reources - https://linktr.ee/craft_newyork
Petra and the Beast - https://www.petraandthebeast.com/news-and-updates
Amass Distillery - https://www.amass.com
Forbes Article about "The Pivot" - https://www.forbes.com/sites/alizalicht/2020/03/28/how-entrepreneurs-are-pivoting-their-businesses-during-crisis/#2fec8eef2f76
Also remember, I'm launching two summer workshops and admission is still half price anytime this month!!!
~ CLICK HERE TO LEARN MORE ~If you find yourself overwhelmed by the news these days, then this is the podcast episode for you. For the past few weeks we’ve been inundated with scary numbers and stories about how the world is falling apart… but I’ll remind you that I’m still here and you’re still here and thousands of other listeners are out there as well. And while our industry has been upended, there are hundreds of restaurants out there with stories to tell… stories to inspire you. So that’s what this week’s episode is all about. I’m sharing six of my favorites:
Finally a reminder about our two online workshops launching this summer!
~ CLICK HERE TO LEARN MORE ~It's March, 2020. If you’re listening in real time your anxiety level is probably at an 11. All major sports have suspended play, Broadway shows have gone dark, schools across the country are closing, and now restaurants and bars have been ordered to close except for takeout and delivery service. Of course we’re talking about the Coronavirus — Covid-19 — and it is wreaking havoc on the economy… most of all our industry.
If you’re a small business owner you are undoubtedly feeling the effects of this global pandemic, and on this week’s episode I want to talk about our community and share some ideas for what you can do to come out stronger on the other side of this disaster.
I'm urging everyone out there to stock for a second and view this not as a disaster, but as a much-needed break... a chance to address issues in your business so that you can come out better on the side of this crisis. So my challenge to you is two-fold:
I share personal stories from my own clients... ways they're succeeding and failing, and the toll it's taking.
Finally a reminder about our two online workshops launching this summer!
~ CLICK HERE TO LEARN MORE ~Humans are storytellers. For thousands of years we've used stories to communicate things to each other. It's ingrained in us, and woven through just about every aspect of what we do… most especially in how we conduct commerce.
By that I mean, how we TRANSACT… how merchants sell things, and how consumers make decisions about what products to buy.
So then how exactly do we use stories to sell? I think they fall into one of 5 categories.
I'm sharing stories for a bunch of different restaurants and brands, hoping that you'll find inspiration to apply the lessons to your own businesses.
Case studies on Epsiode #53:- Niman Ranch (and the guidines for ranchers)
- Grgich Hills Estate
- Alinea
- Jefferson's Bourbon
- Olmsted
- Craft New York
- The Iron Shop
Finally a reminder about our two online workshops launching this summer!
~ CLICK HERE TO LEARN MORE ~I'm fascinated with how technology and hospitality are intersecting, and baffled at how slow our industry is to adopt new ways of doing things. I put out a call to listeners, asking for anyone who wanted to discuss the subject on the show. Well, I'm thrilled to say that Saleem Khatri answered that call. He is the CEO of Lavu, which as many of you know, was the original iPad POS software. In just 10 years they've captured huge market share and have expanded their offerings to include a bunch of new services: credit card processing, in-store kiosks, and more.
Saleem gets to peak behind the curtains of thousands of restaurants, and so he brings a unique perspective to this conversation. He has ideas for how restaurant owners can make their businesses more profitable, predictions about the future, and most importantly... the data to back it all up.
This week's episode is a bit of a departure from our normal interview format, but I think there's a lot of great insights to take away.
CLICK HERE to visit Lavu's website
Contact Saleem through his assistant: makella.matier@lavu.com
Finally a reminder about our two online workshops launching this summer!
~ CLICK HERE TO LEARN MORE ~As many of you know, I'm offering a pre-sale special for 2 summer workshops. The first is called KILLER CONTENT, all about capturing great food photography. But the second is E-MAIL STRATEGY FOR RESTAURANTS. Think of this week's episode as an "on ramp" of sorts, where I'm teasing out the kind of information you'll get by enrolling in one of the courses.
E-Mail Marketing is perhaps the best, most efficient way to keep in touch with your fans and it's amazing to me just how few restaurants use it (or use it properly). One of the biggest objections I hear from chefs and restaurant owners is that they just don't know how to get started... meaning, how to even capture e-mail addresses in the first place.
If you've said something like that in the past, then this episode is for you. I share 11 different ways you can start capturing addresses TODAY!
Areas covered on today's episode:
1 - Capture during reservations process
2 - Comment Card
3 - POS
4 - WiFi
5 - Website
6 - Content Upgrades
7 - Social Media
8 - E-Mail Signature
9 - In store Signage
10 - Loyalty Apps
11 - Community Events
I hope you'll join us this summer for the E-MAIL STRATEGY Workshop.
~ CLICK HERE TO LEARN MORE ~Fifty episodes feels like a milestone worth celebrating and so that's what we're doing this week. A bunch of listeners have been with us since the very beginning, but the majority of the Restaurant Strategy audience has found us just recently over the past few months... and so I want to recap everything we've discussed so far to provide a strong base of knowledge as we move forward.
Topics covered:
- Defining "marketing"... what is it? Just three questions?
- Why is "marketing" important, and how can it transform your business?
- I walk you through my 5 Pillars of Marketing to make sure you understand how to articulate what it is you do and who your product is for.
- We talk about market research -- how to identify your competitors, and discover new ways to stand out from the crowd.
- We talk about the tools, tactics, and strategies that are working for restaurants and set us up for future episodes.
Important Links:
Finally, a reminder that I'm launching two online workshops this summer. Regularly priced at $197, I'm offering spots at 50% OFF until the end of March.
CLICK HERE TO LEARN MORE ABOUT THE WORKSHOPSOn this week's episode I had the pleasure of chatting with two Restaurant Stragey listeners, Bob and Kate Carpenter, who run a charming little cafe in Escondido, CA called Sunny Side Kitchen. The restuaurant is listed on Yelp's Top 100 in the United States (yes, the entire country) and is gearing up for their 5th Anniversary Celebration.
All of this from a couple of people who, until they opened Sunny Side, had no experience in hospitality. As it turns out though, they've discovered the secret to their success and are sharing it on this week's episode.
Topics covered:
- How a lifetime in journalism helped prepare them for restaurant life
- Their strategy for handling Yelp reviews
- The best way for keeping a low overhead
- How the lessons from Restaurant Strategy helped solidify their plans for future growth
- How a trip to London inspired them to make changes at Sunny Side
- Advice for people looking to open their first restaurant
Important Links:
Finally, a reminder that I'm launching two online workshops this summer. Regularly priced at $197, I'm offering spots at 50% OFF until the end of March. Plus... PLUS... the first 25 people who reserve a spot will get a FREE Restaurant Strategy Tote Bag. (We've got just a few left.)
CLICK HERE TO LEARN MORE ABOUT THE WORKSHOPSValentine's Day is here and since love is in the air, I'm sharing the tools, courses, websites, and resources that I LOVE... the things that help me market restaurants!
Finally this week on Episode #48, I announced a Pre-Sale Special for two online workshops I'm launching this summer. Regularly priced at $197, I'm offering 50% OFF until the end of March. Plus... PLUS... the first 25 people who reserve a spot will get a FREE Restaurant Strategy Tote Bag.
CLICK HERE TO LEARN MORE ABOUT THE WORKSHOPSThere are two things that are absolutly crucial to creating a profitable business... understanding WHAT your product is, and identifying WHO it's for. The tricky part, however is articulating those things successfully.
In this week's episode we're talking all about building a short, medium, and long elevator pitch for your business. You'll use these for press releases and whenever you find yourself talking to potential investors. More than that, these pitches will become the base for your marketing efforts moving forward.
There are three things that are essential for a great elevator pitch:
I've put together a freebie for you this week to help you with the assignment. The Elevator Pitch Cheatsheet will show you short, medium, and long pitches for 4 successful restaurant brands, plus it'll walk you through the 4 steps to building a pitch of your own.
CLICK HERE TO DOWNLOAD THE ELEVATOR PITCH CHEATSHEETYour assignment then is to write 3 different elevator pitches for your own restaurant.
And as a refresher go back and listen to Episodes #2-6, where we talk all about the 5 Pillars Marketing. CLICK HERE to list to the first of those 5 episodes.
*****When pondering the question "What do we sell," it's all too easy to respond with the "food and beverage." It's easy, and it's lazy. And it's also wrong. As we've discussed in past episodes, as restaurant operates we're doing so much more than just feeding people. We're providing a comfortable environment for them to collect. We provide a table and a choice of items. We prepare the food, serve the food, then clear and clean all of the dishes, all while giving them the chance to focus in on the people they're dining with. At the very least we are selling an experience, and I believe much more. We are selling a feeling. We are filling a NEED. And all great marketing comes down to that. In this week's episode we're going to talk about Maslow's Hierarchy of Needs, and I'll explain how it can help you better serve your audience. That means more covers and more revenue, but you have to get clear on the underlying issues that plague your customers. Maslow's Hierarchy of Needs: https://www.simplypsychology.org/maslow.html Much of the work we do in modern marketing is influenced by Maslow's work, first published almost 80 years ago. And his work will provide deep insight to what your customers really want. Which is good news because if our patrons were just looking to "eat" they could go elsewhere to get food quicker and for less money. After all, a can of beans only costs about 80 cents and will fill you up pretty good. So even if you just run a fast food joint, a burger, fries, and a drink will cost 5 or 6 or 7 times that much. So we have to assume that our customers are looking for more than just "food." What exactly do they need? That's what this episode is all about! This episode will stack right on top of the work we did at the very beginning of this show... go back and listen to episodes #2-6 for a refresher on the 5 Pillars of Marketing and follow along with the workbook...
CLICK HERE to Download the Marketing Pillars Workbook! ***** GET IN TOUCH:As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com
Valentine's Day is the first big holiday of 2020 and offers a great opportunity to #1 boost Q1 sales figures, and #2 to make an impression on a bunch of first time diners. In this week's episode I'm walking you through eight different ways to help maximize profits on this, the most romantic day of the year
And as promised, there's also a freebie that goes along with this episode... a checklist that highlights all 8 of these along with 3 additional ideas. Follow the link below to get the download:
*** CLICK HERE to get the Valentine's Day Checklist ***LINKS FROM THE SHOW:
- Tim Ferriss interviews Nick Kokonas - LISTEN HERE
As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com
At the end of 2018 my wife and I sat down and said that travel was going to be a priority moving forward. We did very little of it growing up, and we wanted it to be a big part of our son's life. So we looked at the calendar, picked some dates, and booked our trip. Obviously food is a big part of my life, and so dining would be a big part of the trip. But still I was blown away by the experience. And so on this week's episode I'm sharing eight Insights from my 8-day vacation in Paris!
Part 1 - Dine at a brand new restaurant sometime this week -- even just a sandwich shop -- and take stock of everything. Check the website before you go and see what you learn from it. Call them ahead of time and ask some questions. Scout out the neighborhood, the block, the front door and see if you would go in as a tourist. Grade the meal, and think about whether you would recommend it to a friend or a co-worker. What would you say about it? Then Part 2 - Do this same exercise with your own restaurant and try to be as honest as possible.
Our Paris recommendations:- Cafe Constant - 139 Rue Saint-Dominique, 75007 Paris, FR
- Les Cocottes - 135 Rue Saint-Dominique, 75007 Paris, FR
- Le Violon d'Ingres - 135 Rue Saint-Dominique, 75007 Paris, FR
- Le George - Four Seasons George V, 31 Avenue George V, 75008 Paris, FR
- Restaurant Pirouette - 5 rue Mondétour, 75001 Paris, FR
- Jacques Genin - 133 Rue de Turenne, 75003 Paris, FR
- Poilâne Bakery - 38 Rue Debelleyme, 75003 Paris, FR
- Cave Vino Sapiens - 145 Rue Saint-Dominique, 75007 Paris, FR
- Lastre Sans Apostrophe - 188 Rue de Grenelle, 75007 Paris, FR
- Les Petits Domaines - 208, rue de Grenelle, 75007 Paris, FR
As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com
The best way to predict where we’re going is to take a look at where we’ve been. So I think it’s worth taking this opportunity to look back at the decade that just passed. This week we're going to talk about the 10 biggest trends in dining from the past decade, and use that to make some predictions about the decade ahead. This one is filled with all kinds of great insights. Do not skip!!!
American Catch by Paul Greenberg - CLICK HERE
Marketing Rebellion by Mark W. Schaefer - CLICK HERE
GET IN TOUCH:As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com
What’s the product? Who’s it for? And how can you reach them? That’s what all marketing boils down to. The ways in which we reach people will constantly change, but the first two should never change. If you can get clear on those, you’ll have a leg up on your competition. In fact, this is what I spend most of my life doing - helping restaurants and chefs get clear answers to those first two questions. The rest of my time is spent brainstorming ideas, and figuring out the best ways to reach audiences, and the most effective ways to promote our products. The way I do that is by getting organized. Organization requires a long term view… not working a week at a time, not a month, but for the entire year ahead.
On this week’s episode I’ll be helping you build your 2020 Marketing Calendar, and sharing a link to download a killer template you can use to do it.
CLICK HERE to get your 2020 Marketing Calendar
GET IN TOUCH:As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com
The holiday season means big business for the restaurant industry. People are going out more and celebrating… friends and families get together, there are office parties, plus people are spending more than they normally would… there’s a festive energy in the air and people are more willing to indulge. And still, restaurants can hardly seem to keep up with the demand. For most restaurants it’s an all-out sprint to the end of the year; we hardly have time to look around. This week is a short little episode with a big lesson wrapped up inside. Happy Holidays, everyone!
GET IN TOUCH:As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com
Kevin Kelly is an author, editor, public speaker, and technologist who, whether you’re aware of it or not, has been quietly changing the world for the past 40 years. Tech geeks will know him as the founding executive editor of WIRED magazine, but he’s also been a pioneer in the world of virtual reality and AI programming. He got his first shot of real fame in 2010 with the release of a book called “What Technology Wants.” And found further notoriety with the follow-up to that — another brilliant book titled “The Inevitable.” This episode, however, is about a little essay he wrote in 2008 called 1,000 True Fans. The link to the essay is below, along with a workbook I've created specifically for this episode. I hope you get as much out of Kevin Kelly's ideas as I have.
Read Kevin Kelly's essay:1,000 True Fans
DOWNLOAD THE TRUE FANS WORKBOOK HERE ... or simply visit www.ChipKlose.com/truefans
GET IN TOUCH:As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com
There’s a YouTube clip that’s famous at this point in marketing circles. Perhaps you’ve seen it. Gary Vaynerchuk, marketing superstar and head of Vayner Media, hosts a show called Ask Gary Vee. It’s a call-in show, and each episode he has on a different co-host. Back in 2017 on Episode #257, Gary sat with Jon Taffer, the host of a TV show called Bar Rescue on the Paramount Network. Now, a young guy calls in with questions about how to promote his family’s barbecue restaurant, and what followed was four and a half minutes of absolute gold. I’ve linked to it above so if you’ve never watched it, go take the time to watch it now. In this week's episode we’re going to break it down, and talk about what it can mean for your restaurant.
Read Kevin Kelly's essay: 1,000 True Fans GET IN TOUCH:As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com
I met David Stockwell a few years back when I was working on a documentary web series called SMELL TOUCH TASTE. We profiled 4 restaurants in the summer of 2017 and now just two years later, 3 of them are already closed. The only one that’s survived? Faun Restaurant in Prospect Heights, Brooklyn, owned and operated by today’s guest, David Stockwell. The thing is, though, his resume is not something you would’ve bet on. All of the other chefs and owners I interviewed for that web series were career hospitality folks, professionals with impressive credits and beautiful restaurants. David though, changed course mid-career, leaving a steady job as an architect to bring his restaurant dreams to life. There's something I really love about how David approaches his work, and I think there’s a lot to be learned in this interview. He has come at this new career in restaurants as a true outsider and so he’s always questioning his decisions, never afraid to say he doesn’t know the answer. It’s a quality I’m trying to bring to my own work these days, and so I was glad to be able to reconnect with him. Enjoy!
Read Kevin Kelly's essay: 1,000 True Fans Get Danny Meyer's bestselling book, Setting the Table GET IN TOUCH:As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com
The NYC Marathon happens every year on the first Sunday in November. It is without a doubt, one of the coolest events of the year -- something the entire city comes out for. It has long been a dream of mine to run it, and this past week that dream was realized. After 17 years of wishing, a year of planning, and 6 months of intense training I ran the New York City Marathon. And it may not be immediately obvious, but I think the Marathon has a lot to do with marketing. Or at least there are lessons that can be applied to what we do marketing our restaurants. Don’t believe me? Listen in for my Top Ten Takeaways from this year’s race.
Then CLICK HERE to download the Marathon Workbook!! CONTINUING EDUCATION: What I Talk About When I Talk About Running - (LINK) GET IN TOUCH:As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com
A restaurant can't survive on Friday and Saturday nights. We pay rent all seven days of the week, and so it behooves us to fill up those other five days. And yet so often businesses limp along all week and then try to grind it out all weekend long. That approach may work for a while, but it's not a long-term strategy. In time you and your staff will burn out or things will simply fade away. In this week's episode I'm sharing my approach for how to fill that downtime business - 8 different ideas for boosting business on those off nights.
CONTINUING EDUCATION: Entrepreneur Magazine - "Thinking Outside the Box" - (LINK) GET IN TOUCH:As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com
I always like to say that businesses these days need to think of themselves as mini-media companies, putting out consistent, high-quality content on a weekly basis. But what does that mean, content? Stick around because in this week’s episode I’m going to explain what content strategy is… I’m going to show you how it can help your business… and then I’m going to explain the best ways to get started. If you’re struggling to gain traction, or you’ve been wondering what else you can do to move the needle in your business, this is one episode you don’t want to miss.
CONTINUING EDUCATION: Content Chemistry GET IN TOUCH:As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com
There’s this thing in our industry… call it tradition or whatever… where the Chef is often portrayed as this tyrant, lording over the kitchen. Slamming pots and pans, screaming at the cooks, and striking fear into the servers that dare to enter that sacred space. But the longer I spend in the industry, the more I’ve been questioning that behavior. This episode is an addendum of sorts to the string of episodes I did a few week back where we talked about leadership, staffing, and management. I'm going to make the case that treating people the right way is the only way to build a successful business. The restaurant industry is always slow to change, but I want to help all of us find a better way forward. And yes… I promise it all comes back to marketing your restaurant.
CONTINUING EDUCATION: The Power of Nice GET IN TOUCH:As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com
This week I'm thrilled to bring you another interview, and trust me it's a good one. I sat down with Alexander LaPratt, Master Sommelier and owner of two neighborhood restaurants here in Brooklyn: Atrium DUMBO and Beasts & Bottles. His journey in the industry has taken him from Detroit where he got his start to Napa where we worked for Thomas Keller at The French Laundry, before finally making his way to New York City, where he's worked with some giants: Daniel Boulud at Daniel, Eric Ripert at Le Bernardin, and Jean-Georges Vongerichten at his flagship property in Columbus Circle. He talks honestly about the secret sauce for each of those restaurants, and explains how he applied what he'd learned to his own restaurants. In all the interview is nearly two hours long, but well worth your time. If you've ever dreamed of running your own restaurant or if you're struggling to get your place up off the ground, I urge you to listen in!
- Atrium DUMBO - LINK
- Beasts & Bottles - LINK
- Court of Master Sommeliers - LINK
- Restaurant Daniel - LINK
- Jean Georges - LINK
- The French Laundry - LINK
- Le Bernardin - LINK
As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com
What’s the first thing that comes to mind when I say YELP? If you’re like a lot of other industry professionals you can’t help but use other four letter words to articulate your disdain. But regardless of how we feel about it, the site has become an important piece to a business’ digital presence and so it’s worth taking some time to talk about the Do’s and Don’ts when it comes to this polarizing website. This week, we’re talking all about YELP. Specifically I'm laying out 10 steps you can do right away to get your Yelp House in order. They are:
CONTINUING EDUCATION: The Thank You Economy by Gary Vaynerchuk
GET IN TOUCH:As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com
The market is saturated, we’re inundated with images and ads everywhere we look, people spend all day on their phones, and WE have the unenviable task of crafting the kind of experience that can only happen in real life. I’ve said it many times before, but the real currency these days is ATTENTION. So how then do you not only survive, but thrive, in this new Attention Economy? That's what this week is all about. We talk about the problems and pitfalls we all deal with and then I break it all down into 4 manageable areas.
THE MARKETING SEMINAR: Click Here
CONTINUING EDUCATION: The Thank You Economy by Gary Vaynerchuk
This week is a departure from our regular format, so I hope you'll come along for the ride. I recently had the chance to interview Nathan Mergen, the Chef/Owner of 107 State (Madison, WI), and so I thought it might be helpful to hear about the successes and struggles of such a young restaurant. My hope is to start sharing more of these interviews over the coming months as a way of applying some of the academic lessons from the show. I hope you get a lot out of this one, and remember - if you want to be featured on the show, send me a message and we can chat.
This is the third and final episode in a 3-episode arc where we've been talking all about Leadership, Staffing, and Training. Why? Because people run your restaurant; people are responsible for much of what happens on a daily basis in your restaurant. And so it makes sense that we would talk about how to find, train, motivate, and cultivate great employees. In the episode we talk a lot about Danny Meyer and his "Salt Shaker Theory", which he outlines in his book SETTING THE TABLE. I then give you a handful of ways you can begin integrating Danny's theory into the day-to day of running your own restaurant. As you get toward the end of the episode there's a pivot I want you to see... a perspective shift that, if applied properly, will fundamentally change your relationship with your staff and your guests. Simply put, I believe it can transform your business.
CONTINUING EDUCATION:
This is the second in a 3-episode arc where we're talking all about Leadership, Staffing, and Training. Why? Because people run your restaurant; people are responsible for much of what happens during a meal. And so it makes sense that we would talk about the people in your organization. As we talked about last week, it all starts with strong leadership. That means you... setting a vision for the company and inspiring others to go where you want to go. Next up is your staff. How do you attract great employees? How do you find them? And how do you develop them into great employees. That's what this week's episode is all about. And we're going to break it down into four areas:
- Start with #1 and tighten up your hiring process. Rewrite your job postings, and refine the interview process. Take a look at your on boarding process and make sure you present the restaurant as professionally as possible. Make sure that people know what kind of place you're running.
This is the first in a 3-episode arc all about Leadership, Staffing, and Management -- three areas that I believe have a greater impact on your bottom line than any other promotion and initiative you could put in place. Why? Because your PEOPLE are what brings your business to life. Your PEOPLE are the ones responsible for communicating your vision and executing it night after night, dish after dish. In this first episode I'm going to show you why Leadership is so important and why it has everything to do with Marketing.
ASSIGNMENT- Write down your MISSION and your FOUR CORE VALUES.
Usually when we talk about Marketing we're talking about EXTERNAL marketing... SEO, paid advertising, e-mail marketing, social media... often forgetting about the equally valuable INTERNAL marketing. What is internal marketing? Give a listen as I walk you through it!
ASSIGNMENT- Just take stock, and make sure that everything in your restaurant is an opportunity to build regular customers. Don't even make changes yet; just start with an assessment.
I want to take this opportunity to talk all about the changing trends in Social Media Marketing for 2019. If you're marketing your restaurant online Facebook and Instagram are probably two places where you're putting a lot of energy. But is it the right energy? Are you doing the right things to move the needle? What are some of the best practices? And why does the algorithm keep changing. In this week's episode we're going to tackle all of these and more, plus I'll share 7 trends I'm seeing so far this year. TREND #1 - So Many New Features! TREND #2 - Organic Reach is Down TREND #3 - Everyone is going LIVE TREND #4 - Private Groups TREND #5 - Everyone Has Something to Sell TREND #6 - Transparency Wins TREND #7 - New Platforms
ASSIGNMENT- Start with TREND #1, pick one of the newer features on Facebook or Instagram and try it out this week. Stretch yourself. Experiment. For extra credit, try something different every single day this week.
I am endlessly fascinated by the subject of creativity... and not just what it means to artists, but in business as well. Think of in terms of "problem solving." Marketing problems require creative solutions, and so it's about cultivating a fresh perspective. It's about being able to look at a problem and solve it in a new way. The best inventions of the last 200 years came about this way. Henry Ford famously said, "If I'd asked people what they'd wanted, they would have said a faster horse." He broadened his thinking in terms of transportation. The PC, the iPhone, Online Dating, Seamless, and on and on. Creative solutions! This week I want to talk about ways to strengthen that muscle. TED TALK DISCUSSED:
- Elizabeth Gilbert's: "Your elusive creative genius"
CONTINUING EDUCATION:
- The Creative Habit by Twyla Tharp
- Big Magic by Elizabeth Gilbert
- Grit by Angela Duckworth
- Creativity Inc by Ed Catmull
- Originals by Adam Grant
- The War of Art by Steven Pressfield
Thousands of years ago the ancient Chinese military strategist, Sun Tzu, wrote this in The Art of War: "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." In this week's episode I want to pause for a second to talk about the difference between strategic thinking and tactical thinking, and show you how they're really just two sides of the same coin. CONTINUING EDUCATION:
This week's episode is all about photography... specifically Food Photography. It's a big part of how I make my living, and an important way to attract customers to your restaurant. It's a longer episode than normal, but we've also packed a ton of information into 42 minutes. There are three main segments to the episode. First, I'm sharing the basic principles of good photography... Next, I walk you through how I set up my food shots... Finally, I'm sharing the full list of all the gear I use. To help you navigate through, I've put together a Photo Guide with links to every single item I recommend in the episode. It took forever to pull it all together, but I'm hoping you guys get a lot out of it.
*** Download the Photo Guide by CLICKING HERE! ***CONTINUING EDUCATION:
I've been telling you week after week that the key to success... the key to your success... is to answer this one question: "What are the stories only you can tell?" You have to figure out what makes you unique, remarkable... and then highlight those differences to separate yourself from the competition. In this week's episode I'm going to tell you my story, and the story of my business to make a point. I'm going to use that story to make a point, to show you how storytelling can help you can stand out. CONTINUING EDUCATION:
This week’s episode is all about the importance of Permission Marketing. Perhaps you're asking: "What is permission marketing?" Seth Godin defines it as “the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want them.” We are of course talking about building an e-mail strategy, but it goes beyond that I think. It’s about shifting your perspective to reconsider how we connect with our audience. Throughout the episode we'll talk about five key areas of building an effective e-mail strategy:
E-Mail Service Providers
CONTINUING EDUCATION:
- Permission Marketing by Seth Godin - a masterpiece written back in 1999 where he talks about the perspective shift in marketing... the move from "Interruption Marketing" to "Permission Marketing. Terrific book, well worth the investment of time and money.
Think of your website as your digital home. At the very least, it should be an extension of the hospitality you provide in the restaurant; at best, it needs to entice diners to come try the experience for themselves. It should reflect the tone and aesthetic of your place, and be the centerpiece to your online presence. Articles, interviews, reviews, and all other forms of media (including social) will drive traffic here. This is where you will close the sale, so to speak. In this week's episode I'm going to talk all about what a restaurant website does and doesn't need to be. Do-It-Yourself Website Design
Restaurant Design Templates
Hire a Freelance Designer
CONTINUING EDUCATION:
- Building Business with Squarespace 7 - This book features 450 pages packed full of guides and insights, the best book out there if you're just starting out with Squarespace. It shortens the learning curve, and helps you launch your site quicker!
Much of the work I do with my clients is Social Media Marketing, and yet I think a lot of small business owners can feel overwhelmed by it all. Just managing the three main platforms can sometimes feel like a hassle. So this week I'm going to share my five keys to success when it comes to social media. There's a ton of information in this episode so sit back, relax, and maybe even take some notes. CONTINUING EDUCATION:
Think about the people who dined in your restaurant last night. Couples, families, businessmen, friends, whatever... all of them were there for different reasons. They ordered different things, and in the end had different experiences. But there's one thing they all shared about their dining experience. And that was the menu. Your menu was the one thing every single person in the restaurant got. I'm going to make the case that your menu is the most important piece of real estate in your place. It can be a drag to your finances or work hard to keep you profitable. Listen in as I walk you through the ins and outs of Menu Magic! CONTINUING EDUCATION:
- CANVA has a menu design template you can use right on their website… CLICK HERE
- ADOBE SPARK also offers templates… CLICK HERE
- 99 DESIGNS is a site where you can search hundreds of designers to help you build something fresh... SEARCH HERE
SEO stands for Search Engine Optimization, and it's a crazy complicated topic that would take hours to effectively explain. But just because it's complex doesn't mean we should ignore it. In fact, I'm going to make the case that SEO is the single most important tool in the Digital Marketer's Toolkit. The ability to be FOUND in a world as vast as the internet is INVALUABLE. And so this week I'm giving a crash course in SEO for Restaurants. Give me the next 25 minutes and I'll show you 8 ways you can start improving your ranking on sites like Google and Bing! SEO TOOLS:
CONTINUING EDUCATION:
- SEO expert and all around smart guy Neil Patel was a guest on Amy Portfield’s Podcast and it was absolute gold. LISTEN HERE
** Click on any of the titles to order your own copy at Amazon.com **
2. All Marketers Are Liars by Seth Godin
3. Permission Marketing by Seth Godin
6. 
7. 
8. By far the biggest question I get from clients is this: "Should my restaurant be running Facebook Ads." In this week's episode we break it all down, and share some key reasons why paid advertising works on social media. I'll show you an easy way to get started, and walk you through the most efficient ways to spend those limited marketing dollars. FACEBOOK BUSINESS PORTAL: CLICK HERE CONTINUING EDUCATION:
- 20 minute video about how to set up your first FB Ad. Not me, but the guy is very easy to follow.
- CLICK LINK
We've spent the past few months talking big picture ideas, establishing a strong foundation for your business. But perhaps you're sitting there wondering, "Okay fine, but how can I apply these to my work?" Well, today we're going to start putting it all together. This week I challenged myself to come up with 20 different marketing ideas you can try right away. Note: I'm not saying to put them all into practice right away. To start, just pick 2 or 3 and see if you can find a way to implement them. Want a cheatsheet? We've got one for you!
CLICK HERE TO DOWNLOAD THE CHEATSHEET** **
CONTINUING EDUCATION:Adam Grant's TED Talk - https://www.ted.com/talks/adam_grant_the_surprising_habits_of_original_thinkers?language=en
Originals by Adam Grant - CLICK TO PURCHASE
These are two totally different things that unfortunately get confused all the time. In today’s episode I walk you through both of them, show you the different ways they can be effective, and explain when to use each one. Yes, it is ultimately about driving sales, but before that we need to raise awareness, build trust, and communicate effectively to our audience that we know how to solve their problems. Direct Marketing is about inspiring action (Call this number, click here, buy now), while Brand Marketing is more nuanced... it's about communicating the brand's aesthetic, about reaching a specific audience. When I talk about the differences in these two kinds of marketing I'll often use 80's TV Commercials as examples. They're easy because technology was starting to appear, but we weren't nearly as connected as we are now. Meaning: it wasn't always about moving a viewer to action. People don't watch car commercials and suddenly jump up and say, "I need to buy that car." It's about building trust, cultivating a relationship with a prospective customer. So in the 80's we had Infomercials (Direct) and regular commercials (Brand)... take a walk down memory lane and see the differences for yourself:
DIRECTThese are about driving sales... an extended spot meant to seal the deal by the end. They identify the pain point, present a solution (the product), and then sweeten the deal until you call the number. Original
ShamWOW - https://www.youtube.com/watch?v=F3lrhPeK6gU Bacon Bowl - https://www.youtube.com/watch?v=cG2krftM2eQ&list=PLxxZ3u734ghpIteJ4_ed7_SmYeHccsptX&index=8
BRANDThese are much more nuanced... notice that in all 3 the product itself kind of takes a backseat. It's about evoking a feeling, communicating an energy, an aesthetic. If you like this sort of thing, then this is your kind of product.
McDonald's - the original "I'm Lovin' It" commercial - https://www.youtube.com/watch?v=dI-xHMM8wXE Kit Kat - 1988 "Give me a break" commercial - https://www.youtube.com/watch?v=0nkcVz1mad0 "Share a Coke" - https://www.youtube.com/watch?v=5-ahnFYzMp8
OTHER LINKS:"Jab, Jab, Jab, Right Hook" - GET THE BOOK
CONTINUING EDUCATION:Seth Godin explains the pitfalls in misunderstand the differences between Brand and Direct Marketing - https://www.youtube.com/watch?v=HHht5-8jtgI
This episode was inspired by two things... Simon Sinek's book "Start With Why" and an episode of the Tim Ferriss Show where he interviewed restauranteur, Nick Kokonas. The question WHY is at the core of both of them, but used in very different ways. I've fused the two lessons together into this week's episode. This one is a bit of a departure... a series of stories and thought experiments to try to get you to think differently about your business. I want you to start questioning the status quo, and pulling at threads. Below are links to some of the things I talk about in the episode... I hope they inspire you in the same ways they continue to inspire me. Simon Sinek's TED Talk - "How great leaders inspire action" Simon Sinek's book, "Start With Why" - CLICK HERE TO BUY Simon Sinek on INSIDE QUEST - WATCH HERE
CONTINUING EDUCATION:The Tim Ferriss Show Ep. #341 - Nick Kokonas - https://tim.blog/2018/10/18/nick-kokonas/
In this week's episode we're talking all about the Digital Marketing Toolkit, the variety of tools available to us as marketers to help us reach our target audience. For my money it all comes down to five different areas:
Everything we do online will fall into one of these five areas, and so it makes sense to try to understand what each one is all about, so we can figure out if it's worth our precious resources.
CONTINUING EDUCATION: I'm sharing a link to a YouTube video I shared a few months back where I discussed the same topic. If you want to see my shining face, it may be worth watching... or if you're a visual learner, it may be helpful to see some of the examples I share. It's a bit shorter (just about 10 minutes), and pretty straightforward. You can also poke around and see some of my other videos as well.
LINK: https://www.youtube.com/watch?v=y89ppUdLxv0&t=297s Finally, I want to hear from you. Reach out to me - chip@chipklose.com - and tell me what you're struggling with. Got a question? Working on something in your restaurant? Ask away... I'll try to answer it in one of the upcoming episodes, and maybe even devote an entire episode to the topic if it warrants it.
What exactly is a Customer Journey Map? It’s a visual representation of the process a customer or prospect goes through to achieve a specific goal with your company. Simply put, it’s a way of identifying all the steps it took to turn a regular person into a customer, and big companies are constantly trying to understand the path people take to get to them. Usually, you'll see the map broken into six different stages, but for restaurants I use seven:
Stage 1 - Discovery
Stage 2 - Research
Stage 3 - Hovering
Stage 4 - Commitment
Stage 5 - Sale
Stage 6 - Experience
Stage 7 - Sharing
In this episode I explain how to build a Customer Journey Map, and the best ways to analyze the results.
CONTINUING EDUCATION: https://moz.com/blog/customer-journey-maps-whiteboard-friday
To be totally transparent... I think a lot of people go into business for the wrong reasons. They open restaurants because they think it'll be fun (which it sometimes is), or because they think it'll be easy (which it rarely is). But I think it's just too hard these days unless you're ready for the challenge... too hard to succeed unless you really know what you're doing. I think people go into business for themselves for one of six reasons. In this episode I lay out those six reasons, and explain how to use them as a sort of barometer -- a tool to diagnose the situation. I hope you listen with an open mind and use the advice as a way for navigating through choppy waters. As always, it's a pleasure having you each week. Thanks for tuning in.
CONTINUING EDUCATION:This week I wanted to recommend the documentary SPINNING PLATES. If you haven't seen it, it's well worth the 90 minutes it takes to watch. Grant Achatz (Chef/Owner of Alinea in Chicago) is the centerpiece to the film, but the filmmaker weaves Grant's story in with two other stories that are just as compelling. It is a beautiful film, one that deals with many of the themes we're discussing in this week's episode. Enjoy!
What does your marketing strategy look like? Do you even have a marketing strategy? If you're like a lot of restaurant owners out there, it's non-existent. Often times it ends up being more of a seat-of-your-pants kind of thing. Mother's Day is coming up... well, we should do something for Mother's Day. Beverage sales are down... let's come up with a drink special this weekend. But that's not a strategy. Far from it, in fact. In this week's episode I show you an easy way to start building a comprehensive marketing strategy, and a way to start executing that plan.
CONTINUING EDUCATION:I began the episode talking about productivity, and so I thought it might be useful to link to someone who has helped me stay organize and focused. Peter Voogd is an entrepreneur, author, and motivational speaker.
He's a productivity coach who's made a career helping people find their way.
We're starting to turn the corner now as we come to the fourth episode in a 5-show arc. We've been breaking down the Five Pillars of Marketing as a way of giving ourselves a strong foundation to work upon. Because before we can begin building a true marketing strategy for your business, we first have to understand the business we're in. What's our product and who is it for? Today we're discussing the Fourth Marketing Pillar which is DIFFERENTIATION. This is all about finding ways to separate ourselves from the competition, being able to articulate exactly how we're different from the rest of the competition. It is the key to success for any business. As always this episode ends with a short assignment. If you want to download the Marketing Pillars Workbook you can do that by CLICKING HERE.
Gramercy TavernGramercy Tavern Website - https://www.gramercytavern.com 1994 NY Times Review by Ruth Reichl - https://www.nytimes.com/1994/10/14/arts/restaurants-527327.html 2007 NY Times Review by Frank Bruni - https://www.nytimes.com/2007/06/06/dining/reviews/06rest.html 2016 NY Times Review by Pete Wells - https://www.nytimes.com/2016/08/17/dining/gramercy-tavern-review.html
CONTINUING EDUCATION:This week I'm linking to an episode of the podcast HOW I BUILT THIS, where Guy Raz sits down with Jennifer Hyman (founder of Rent the Runway). There are some key insights they stumble upon here, apropos to the conversation we're having this week about identifying your audience, figuring out who else is trying to serve that audience, and then finding ways to separate yourself from the competition. LISTEN HERE
We've finally made it. We are at the end of this little five episode arc where we've been discussing the Five Pillars of Marketing. We started with IDENTITY, finding ways to talk about the product. Then we identified our AUDIENCE, or ICA. We figured out who they were and what their pain points were. We're figuring out what problems they have that we might be able to solve. Next we discussed ways to identify our COMPETITION, and then in the last episode we talked about DIFFERENTIATION... figuring our ways to separate ourselves from the competition. Finally today we're talking all about OPPORTUNITIES. What exactly do I mean by Opportunities? Everything about your restaurant... from the location, decor, music, staff, menus, signage, website, etc... everything is an opportunity for you to communicate something to your potential customers. So today's episode is about figuring out all the different channels available to you... all the ways you might be able to tell your story to the people that matter: your customers! We've put together a workbook if you'd like, a place to keep all your assignments together. If you want to download the
Marketing Pillars Workbook you can do that by CLICKING HERE.
CONTINUING EDUCATION:This week I'm linking to Daniel Pink's book, TO SELL IS HUMAN. BUY THE BOOK
Welcome to the third in a 5-episode arc where we're talking about the Five Pillars of Marketing. Before we can begin building a comprehensive marketing strategy for your business, we first have to understand your business. These five episodes are a version of an exercise I do with my consulting clients. They're assignments, really, that help us begin to understand what the product is and who it's for. Today we're discussing the Third Marketing Pillar which is COMPETITION. In the last episode we identified our Target Audience (our ICA), and this week it's about identifying other businesses that are also serving that same Audience. If marketing is about solving problems, then who else out there is trying to solve the same problem we are. Once we understand who our competition is, we can start to separate ourselves in the eyes of the consumer. But we're getting ahead of ourselves... because that's what the next episode is all about. As always this episode ends with a short assignment. If you want to download the Marketing Pillars Workbook you can do that by CLICKING HERE.
CONTINUING EDUCATION:This week I'm linking to a recent episode of the Project Distinct Podcast with Scott McKain. Short and sweet (like 8 minutes), but packed with some valuable insights... it's all about the difference between being DISTINCT and ICONIC.
Welcome to the second in a 5-episode arc where we're talking about the Five Pillars of Marketing. This is our opportunity to give ourselves a strong foundation before we begin building a complex marketing strategy. These five episodes are a version of an exercise I do with my consulting clients. They are a series of questions... assignments, really... that help us begin to understand what the product is and who it's for. Today we're discussing the Second Marketing Pillar which is AUDIENCE. It's all about figuring out who your restaurant is for. This week we're going to identify your Ideal Customer Avatar (ICA), and learn how to use that to attract more customers. If you want to download the Marketing Pillars Workbook you can do that by CLICKING HERE.
CONTINUING EDUCATION:This week I'm linking to an article written by Justin Bariso that first appeared in Inc.com. It's all about the different types of empathy, and ways to cultivate it in your personal and professional life. It ties back in directly to what we're discussing here, and will factor in heavily to our work in the future.
This is the first episode in a 5-episode arc where we're talking about something I call the Five Pillars of Marketing. Before we can begin talking about building a marketing strategy, we first have to give ourselves a strong foundation. These five episodes are a version of an exercise I do with my consulting clients. It's the best way I know to get all of us on the same page. They are a series of questions... assignments, really... that help us begin to understand what the product is and who it's for. The First Pillar is IDENTITY, and it's all about articulating exactly what your product is. It's a restaurant, so yes you serve food... but that isn't necessarily what you're selling. I walk you through a series of different categories that help you bring some specificity to your work. It's all about understanding exactly what kind of experience you're offering your guest. If all we wanted out of a restaurant was food then there'd be no need for sports bars or date spots... In a sports bar you're there for the camaraderie, the energy. At a date spot, you're there for the romance. I challenge you to start thinking about your business in those terms. Yes, you serve food, but really... what kind of experience are you selling. If you want to download the Marketing Pillars Workbook you can do that by CLICKING HERE.
CONTINUING EDUCATION:This week I'm linking to a 2005 TED Talk by Psychologist Barry Schwartz titled “The Paradox of Choice." It’s a lecture I discovered years ago -- long before I started working in marketing -- but I recently went back and realized how timely it was. It's a riff on his book by the same name, and especially these days when we’re offered so many different choices, I think it's important to think about the cost. Watch the lecture (only 20 minutes); I think you’ll find it has a lot to do with our work here. CLICK HERE TO WATCH THE VIDEO
Since this is a podcast all about marketing, I thought we would start off by first agreeing on a definition for marketing. And so that's what this episode is all about... articulating a clear way to talk about a subject that people tend to overcomplicate. For me it's not about fancy jargon or academic explanations. It's simpler than that. And so I'm sharing my approach. What is Marketing? I can sum it up in three questions...
In this, the very first episode of Restaurant Strategy, we start building a foundation for the rest of the work we'll do. I know many of you out there are small business owners, putting in countless hours trying to build a profitable restaurant. And so you have limited time. I get it! So do I. Each episode is purposefully short and ends with a short exercise - something you can do right away to start implementing the ideas we talk about here on the show. QUESTIONS? E-mail me directly at chip@chipklose.com
** Download the 3-Step Marketing Worksheet HERE ** CONTINUING EDUCATION:Purple Cow by Seth Godin
