EDGE

Jacob and I talk about what it's like to go over 100 mph (160 kph) on two skies, how he trains, what he eats and how he maintains his discipline to train as a speed skier while working a full time job.

About Jacob Perkins
Jacob Perkins recently placed in the 2022 FIS World Cup. He is sponsored by ski manufacturer Atomic and ski wax and tuning manufacturer Swix.

He relies heavily on his background in manufacturing and engineering for innovation in the sport of speed skiing where not only the athlete, but equipment can be a deciding factor of winning and losing.

By day Jacob is a Manufacturing Engineer for Amatrol Inc. Amatrol Inc is a global leader in technical education and training for industry, community colleges, and technical colleges.

Jacob played Division 1 tennis for Wright State University and Southern Illinois University Edwardsville (SIUe) and competed on ITF and UTR Pro Tennis circuit.

He is an active member in the community and helps with Habitat for Humanity, Optimist Club, IUS tennis, 1SI, Y1SI, and Metro Manufacturing Alliance.

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Jacob Perkins

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Jacob received his Masters in Industrial Systems Engineering from Wright State University and his Undergrad in Mechanical Engineering from Wright State University. He is a certified ISO 9001 internal auditor and Purdue MEP Six Sigma Black Belt.

We talk about taking a political stance with our companies. What we've learned ourselves and from case studies from other companies like Disney, Patagonia, IBM, Levi's, Playboy and others.

Segment 1 of the show (approx. 17 min):

Segment 2 of the show:

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run companies doing several million in revenue each year with over fifty employees.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered as business owners.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions, then we jump into the topic.

If you just want the core topic conversation, forward to around minute 8 and start listening.

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EPISODE LINKS:

Domestic Divas Cleaning Co.

EDGE Podcast

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*We respect your privacy and hate spam. We will not sell your information to others.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run companies doing several million in revenue each year with over fifty employees.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered as business owners.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions, then we jump into the topic.

If you just want the core topic conversation, forward to around minute 8 and start listening.

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EPISODE LINKS:

Domestic Divas Cleaning Co.

EDGE Podcast

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RSS Feed: EDGE's RSS Feed

Website: EDGE Podcast

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Joe shares insights from decades of selling companies that will help you get the most money for your company when you sell it.

About Joe Valley
Joe Valley is a serial entrepreneur, EXITpreneur, M&A Advisor, Podcaster and Partner at Quiet Light Brokerage, one of the top online business brokerage-advisory firms in the world.

Joe has also built, bought, or sold over half a dozen of his own companies. And over the last nine years, he has mentored thousands of entrepreneurs whose goal is to achieve their own eventual exit.

He is a ​Certified Mergers & Acquisitions Professional, and a frequent guest expert in mastermind groups, AMAs, on podcasts, and at speaker events for entrepreneurs worldwide.

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EPISODE LINKS:

EXITPreneur

Quiet Light Brokerage

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Laurel and I talk about the best marketing channels. Some will surrise you.

About Laurel Skurko
Laurel is proud to be supporting entrepreneurial teams since she started her first business in college. She helps teams reach objectives through the lens of marketing.

Focused on the healthcare industry, she has a track record of launching ground-breaking products and services. At UCSF, she launched the Center for Real World Evidence, the PET MRI, and a specialized women’s health center. She has similar successes with early-stage startups.

Her early brand management and business development experience was in consumer products at P&G in Paris and Estée Lauder in NYC.

Laurel has her BA from Stanford, an MBA from Havard Business School (HBS), and grew up in Japan.

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EPISODE LINKS:

Linc Marketing

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Matt and I talk about what is a HCE and how they can effect your 401k plan for your company.

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We talk about what you should think about and know when naming your company, product or service. About Grant Polachek
Grantis the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency.

Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. They are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.

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EPISODE LINKS:

Squadhelp

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We talk about how we're planning on doing in our companies in a down economy.

Retailers Walmart, Target missed on their earnings this past week putting the US stock market in bear territory, gar prices are climbing and predicted to go higher, food costs are rising almost weekly and venture capital investments decreased in April.

What does this all mean for running your company?

Listen in, if you have tips, feedback or thoughts drop us a line at feedbak at BrandonCWhite.com. We want to hear from you.

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About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run companies doing several million in revenue each year with over fifty employees.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered as business owners.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions, then we jump into the topic.

If you just want the core topic conversation, forward to around minute 8 and start listening.

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EPISODE LINKS:

Domestic Divas Cleaning Co.

EDGE Podcast

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RSS Feed: EDGE's RSS Feed

Website: EDGE Podcast

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Nathan and I talk about lessons he's learned from helping startups raise over $3 billion in angel funding and venture capital. About Nathan Beckord
Nathan Beckord is the CEO and Founder of Founder Suite, a software platform that has helped startups raise over $3 billion in angel and venture capital.

He has worked with early stage Internet, B2B software, mobile, and consumer product startups, and has skills in launching and growing platforms, markets, and networks.

He's worked with companies such as Kickstarter, Appbackr., Clicker, Zerply, LaunchRock and Autonet Mobile.

Earlier in his career, he started two companies, an early web catalog provider and a clinical trial software company. Before that he worked in finance and investment banking,and was involved in three technology IPOs and nearly forty acquisitions.

Aside from startups, his passion is sailing, and he has logged more than 10,000 coastal and offshore nautical miles with his longest sail of a 22-day non-stop Pacific Ocean crossing to French Polynesia. Currently, he races on a Knarr team in the San Francisco Bay.

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EPISODE LINKS:

Founder Suite

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From business school professor to cycling champion to hotel owner, Jamie and Brandon talk about how to discover your talents, live with passion and make an impact.

About Jamie Anderson
Jamie is a husband, dad, academic, author, TED speaker, hotel owner, entrepreneur and champion Masters Cyclist.

Born in Australia, Jamie had an international career as a business school professor before returning to his passion for cycling a decade ago.

He's podiumed at multiple Masters-level World and UCI Gran Fondo World Series events and is the current European Masters Games Champion in the Time Trial Discipline.

Since getting back into cycling he has not only competed at the highest international level, but also launched a 100% cycling oriented hotel, art gallery and executive retreat in the heart of the Flemish Ardennes in Belgium.

His Flandrien Hotel has gained international recognition for the way in which it serves the booming global market for high-end cycle tourism. EDGE's Weekly Newsletter
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Flandrien Hotel

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In Part 1 of our 401k Series Matt lays out all the important retirement plan deadlines so you don't miss the opportunity to maximize your retirement savings from your company.

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Chris gives refreshing, actionable insights on how to use brand to 100x your company.

About Chris Lester
Chris brings dynamic vision and energy to his latest venture, FORTH, a brand consultancy focused on bold organizations, missions, and technologies with outsized and positive impact.

Chris has served as the principal architect of brand and experience development in partnerships with Disney, Newman’s Own Foundation, Sandals Resorts, Chan Zuckerberg Initiative, Hilton, YWCA, and many more.

Formerly a founder of agency CHIEF (acquired by U.Group) and Chief Creative Officer of U.Group (acquired by IntelliBridge), Chris has led dynamic practices at the intersection of brand, digital marketing, and technology.

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EPISODE LINKS:

FORTH.AGENCY

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We all want to build a close knit team in our company, but what questions cross a line when hiring or with existing employees?

Danielle and I dive in to the topic in this epsiode.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run companies doing several million in revenue each year with over fifty employees.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered as business owners.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions, then we jump into the topic.

If you just want the core topic conversation, forward to around minute 8 and start listening.

EDGE's Weekly Newsletter
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EPISODE LINKS:

Domestic Divas Cleaning Co.

EDGE Podcast

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RSS Feed: EDGE's RSS Feed

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If the software doesn't synch easily with your Shopify store, Woo Commerce or other cart or SaaS software you'll be stuck in Excel spreadsheets, manual entry and more headaches than you can imagine.

Running an e-commerce store or SaaS business requires robust accounting software because of all the transactions and taxes that you have to pay in each country, state or province you have customers.

Tax rates vary by country and each state or province in that country. Miss paying taxes where you have customers and you can be in big trouble.

We talk with Polly and Melissa from Synder about how to make sure you are tax and accounting compliant.

About Synder
Synder is a robust accounting platform that automates a significant part of finance management, providing accurate fast bookkeeping and reporting for e-commerce and SaaS businesses.

About Polly Sidoruk
Polly is the Product Manager at Synder. She is a knowledgeable bookkeeping automation consultant who has helped more than 4,000 businesses of different sizes around the globe automate their bookkeeping and back-office processes bringing efficiency into the flow, and this way, reducing the operational costs faced every day.

She is skilled in international accounting and eCommerce back-office automation, product, and team management. In addition, she is also proficient in the ins and outs of QuickBooks and Xero.

About Melissa Williams
Melissa is the Head of Content at Synder, a robust accounting platform that automates a significant part of finance management, providing accurate, fast bookkeeping and reporting for businesses.

She used to run her own content design and strategy business, helping startups define their brand voice and tone as well as create content strategies in addition to UX content for in-app messaging.

Melissa also served as a speaker at Geek Girl Tech Conference and Startup San Diego. She has also spoken at several online conferences/webinars about copywriting, brand voice/tone, blogging, and social media. Having worked as a content strategist, content designer, and content manager for 15+ years, she knows the ins and outs of all things content.

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Synder Accounting Software

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Greg talks about how he left a corporate job, started a company and explains how to build an ownership culture that will help you increase sales and profits.

Greg Milano, Founder and CEO of Fortuna Advisors, is a thought leader and trusted advisor in helping clients transform their value creation potential through bold improvements to managerial insights, decisions and behaviors.

Greg is a recognized industry leader in financial performance measurement and valuation, capital allocation and incentive compensation.

He is the author of Curing Corporate Short-Termism: Future Growth vs. Current Earnings, and his work is regularly published in The Journal of Applied Corporate Finance, CFO Magazine, Fortune, and The Wall Street Journal, amongst others.

He earned an MBA from NYU Stern School of Business and a BS in Mechanical Engineering from Rensselaer Polytechnic Institute.

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EPISODE LINKS:

Fortuna Advisors

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Lowell is a SaaS veteran with experience selling/buying more than thirty businesses and shares what he knows to help you sell your company.

Lowell's company, Traction Advising, specializes in helping B2B SaaS companies with >$5M ARR get acquired.

Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP.

Traction Advising was started out of his frustration when he was in a buyer’s position. The investment banker model uses accounting/finance people trying to sell.

“No one hires accountants to sell products so why hire them to sell a company?”

Selling and marketing a small SaaS company is more like selling a technology product than selling a financial instrument.

With company buying and selling experience of more than thirty organizations, he knows what internal stakeholders need to approve a transaction.

As a Founder and CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll.

He leverages this experience to craft acquisitions that get the best outcome for the founders/investors structured to maximize success.

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Traction Advising

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A great in studio recording about go to market strategy, Karthik's journey to founding Ignition and we talk about bitcoin, is business school worth it and more. You'll enjoy this conversation.

About Karthik Suresh
Karthik is the Co-Founder of Ignition, a collaborative hub for Marketing and Product teams to plan, execute, and measure the Go to Market (GTM) side of launching a product or service.

Karthik is a product and a technology leader with experience as a founder, an early startup hire, and a key player in defining product strategy, and finding a market fit.

He has extensive experience building products in consumer, enterprise and the data domain across early stage and established companies.

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Ignition Website

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Should you provide professional development for your employees? If so what does that look like? Is coaching and mentoring them the same as "professional develoment"? What's the best approach?

We talk about what we do, have done with lessons learned and come out of this discussion with a new approach that can help you shape your professional development program for your company.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions. Then we jump into the topic.

If you just want the core topic forward to around minute 8 and start listening.

EDGE's Weekly Newsletter
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Matt explains how he uses Google My Business local service to build websites that generate passive income and how you can use these techniques for your business to generate inbound leads.

Matt "Handshaking" Holmes is a marketing entrepreneur and world record holder. His team develops passive income websites by do by perfecting the local SEO of the sites, and selling phone calls to service providers, similar to Yelp or Home Advisor.

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Handshaking

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We talk about about the nature of consciousness, the truth of who we are, the world we are now living in, why we exist, and how we can thrive. Mark Gober is a former New York investment banker, Partner at Sherpa Technology Group in Silicon Valley, and has been named one of IAM Magazine’s “World’s Leading Intellectual Property Strategists.” Outside of the business world, he is an award-winning author of three books and host of the podcast “Where Is My Mind?”

Gober is the author of An End to Upside Down Thinking (2018), which was awarded the IPPY best science book of 2019, An End to Upside Down Living (2020) and An End to Upside Down Liberty (2021) and is the host of the podcast series Where Is My Mind? (2019).

He serves on the Board of the Institute of Noetic Sciences and the School of Wholeness and Enlightenment.

Gober graduated magna cum laude from Princeton University, where he wrote an award-winning thesis on Daniel Kahneman’s Nobel Prize–winning “Prospect Theory” and was elected a captain of Princeton’s Division I tennis team.

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An End to Upside Down Thinking: Dispelling the Myth That the Brain Produces Consciousness, and the Implications for Everyday Life. Buy here for the best price

An End to Upside Down Living: Reorienting Our Consciousness to Live Better and Save the Human Species Buy here for the best price

An End to Upside Down Liberty: Turning Traditional Political Thinking on Its Head to Break Free from Enslavement Buy here for the best price

Mark Gober Homepage

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Geoffrey D. Calhoun is the best selling author of The Guide For Every Screenwriter and host of the #1 international podcast The Successful Screenwriter. He wrote his first script after being challenged to write a screenplay by a friend of his who worked in the television industry.

After writing the neo-noir thriller Pink Bunny, which was later optioned, Calhoun decided to begin screenwriting fulltime. He has been nominationed for many awards including the coveted Louis Mitchell Award for Excellence in Screenwriting, voted best author, and has also been listed as a Top 100 Indie Writer in the World. We talk about what it takes to write a great screenplay how to write a great screen play and some new facts about Star Wars Brandon never knew.

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The Successful Screenwriter

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Girish Redekar is the Co-Founder and CEO of Sprinto, a platform that helps SaaS companies obtain security & privacy compliances 10x faster.

Sprinto customers need this to close enterprise customers with high-ticket deals and pass vendor security assessments easily.

Sprinto is the second SaaS company he's founded. Before this, he bootstrapped and successfully exited a 2,500 customer SaaS company called Recruiterbox that was sold to a private equity firm.

Recruiterbox was bootstrapped, and was there Girish learned all aspects of running a SaaS company: from writing code, running engineering, product management, sales, marketing.

Girish talks about why a SOC 2 audit is essential for modern SaaS companies and how he bootstrapped and sold his first SaaS company.

This is a must listen episode for all SaaS founders and senior management.

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Sprinto

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Some customers can be difficult! We talk about real world examples how we have dealt with them and our general approach after having made a bunch of mistakes.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business. It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions. Then we jump into the topic.

If you just want the core topic forward to around minute 10 and start listening in this episode.

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Tim talks about the importance of doing marketing from the inside out and offers several examples that you can use to help drive more sales for your business from your marketing campaigns. Tim Parkin is a consultant to marketing executives globally. By applying more than two decades of experience merging behavioral psychology and technology seamlessly, he unlocks rapid growth for international brands and award-winning agencies alike.

Tim has contributed to and been featured in AdWeek, Forbes, TechCrunch, and many other major industry publications. He's a member of the American Marketing Association, Society for the Advancement of Consulting, and an inductee to the Million Dollar Consulting Hall of Fame.

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Tim Parkin Consulting

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In an in studio recording Becca and I talk about her adventures from quitting her high powered New York strategy consulting job, to becoming sober, moving back home, starting a non-alcholic distilling brand, NKD LDY, and getting engaged. A great conversation that shows that anything is possible.

Becca Gardner, founder and CEO of Alt Distilling and innovator behind NKD LDY, is committed to making lasting changes to the culture of drinking, by creating a safe and emotionally rewarding experience through her non alcoholic spirits and promoting realness with her authentic brand message.

Having a previous career in strategy consulting, Becca found herself frequently working while traveling and dining with clients, which led to an alcohol-heavy lifestyle.

Struggling with burnout after a decade in the field, Becca took a sabbatical in London where she was romanticized by the accessibility of non alcoholic beverages.

Always one to stand up for a cause, she left wanting to make this type of lifestyle choice easily attainable for those in the States, where drinks are often encouraged in both work and social spaces.

Becca was inspired to create a brand that reignites the social aspect of drinking without the pressures or induced courage of alcohol.

Recognizing that many nondrinkers avoid events simply because of the questioning they’ll receive, Becca has created a space where what people drink is not the focus and is, in fact, rather inconsequential. Instead of people hiding behind their glasses, through NKD LDY, Becca has created a culture that encourages bravely owning your own strange, unique, and authentic self by inspiring people to get real, step into their power, and let go of their vice by ordering a drink “naked.”

With a Bachelor of Arts degree from Denison University, where she studied anthropology, studio art, and women’s studies, Becca has a vast understanding of human behavior. She also studied at New York University at the Leonard N. Stern School of Business.

Throughout her career as a strategy consultant, she was in the top 10% of strategy managers at Monitor Deloitte, worked with Fortune 200 clients, and visited Singapore as their chosen representative at a United Nations conference.

She’s served on many boards for issues related to human trafficking and sexual and domestic violence, with her most current involvement with Kentucky Refugee Ministries. Becca is also a certified yoga teacher who loves to create art in various mediums including design work for NKD LDY, as well as spend time with her screenwriter and film producer fiancé and their parti poodle.

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Debra Roberts, LCSW, is a conversation expert and creator of The Relationship Protocol communication model. Her proprietary and practical approach to communication revolutionizes how professionals work together; it is at the core of The Communication Protocol, an online professional development program for companies and teams.

Debra examines existing communication patterns and teaches essential tools for communicating effectively in the workplace and in personal relationships. As a result, organizations experience increased productivity, collaboration, engagement, and overall satisfaction.

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The Relationship Protocol

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Fred and I talk about his career in advertising, the huge 1-800-DENTIST lead generation business he built, how to he learned to be bold and how you can too! Fred Joyal is an author, speaker, entrepreneur, and business advisor.

Along with a lucrative career in advertising and marketing, he co-founded the most successful dentist referral service in the country, 1-800-DENTIST, which, over 30 years, generated over $1 billion in revenue.

Get his new book --> Superbold: From Under-Confident to Charismatic in 90 Days

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Superbold: From Under-Confident to Charismatic in 90 Days here

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Danielle and I talk about current laws in the United States and Canada that outline what business owners can and can't do with social media searches for their current employees and employees they are hiring. --------------------------------------

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Andrew discusses how you can easily implement this sales offer into your e-commerce store, brick and mortar store or any product or service and outperform "free shipping" or "discount" offers.

Andrew is the Founder and CEO of Givz.
Givz is the e-commerce marketing platform that grows sales, creates social impact and reduces discount dependency.

Prior to Givz, Andrew spent six years in investment banking and was the treasurer of a nonprofit organization.

He holds an MBA from Harvard Business School and a BA in Mathematics and Economics from Hamilton College. He lives in New York, is a proud Dad of a 3-year-old daughter and a 1-year-old son, and still tries to make time for recreational sports.

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Givz

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Doug and I talk about the state of health in America and how he built a global multimillion dollar sports nutrition company. Douglas Smith is a worldwide adventurer and entrepreneur. Smith has circled the globe - from the North Pole to the South Pole - hiking, mountain climbing, skiing, surfing....even meditating with monks in South East Asia.

He thrives on knowledge, especially when it comes to health and the undefined-ever changing landscape of nutrition, longevity and pushing physical limits.

Smith's passion and personal experience suffering from the negative effects of poor nutrition, fueled him to create his own wellness empire.

As Co-Founder/CEO of True Nutrition - one of the only companies on the globe that allows fully customizable dietary supplement and food powders - Paleo Pro, Primarch Manufacturing and The Lab Supplements, Smith supplies high-quality, sustainable, and affordable nutrition to the masses.

He is proud to have kept the ethos of quality, transparency and validity of all his companies' products from the start of business back in 2003. The headquarters is also 100% solar powered and sustainably driven.

In 2018, Smith achieved a Guinness World Record for the world's largest container of protein powder, with proceeds going to benefit the Challenged Athletes Foundation (CAF).

Smith continues to educate people on the largely untapped and immense potential of proper nutrition, physical movements and mental health.

He is a frequent contributor to wellness publications including SHAPE, Men's Health, Entrepreneur, Thrive Global, Elephant Journal and Reader's Digest. Smith's mission is to keep positive and progressive, as tomorrow will be his best day.

Chelsea helped build the EDGE media and publishing company to what it is today and we thought it would be a great idea to share some of her successful digital marketing ideas with you.

From managing multimillion dollars on FaceBook to nurturing email lists of 75K+ and building brands strategies for companies large and small. You'll learn some real markting nuggests of gold that after listening you can turn around and use in your business to increase sales and profits.

Chelsea loves marketing, loves creativity, loves analytics and loves watching profits build from her efforts.

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Contact Chelsea on LinkedIn

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Invest in cryptocurrency, NFT's, art, and now wine!

Anthony talks about how he's building a company that is democratizing wine investing. Anthony Zhang is a repeat entrepreneur who has previously founded and sold two companies, EnvoyNow and KnowYourVC.

He has also held leadership positions at Blockfolio and is a board member at RateMyInvestor. --------------------------------------
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Invest in wine on VinoVest

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We talk about the exact processes, procedures and software we use to recruit new employees and onboard them once hired. About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business. It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions. Then we jump into the topic.

If you just want the core topic forward to around minute 8 and start listening.

--------------------------------------
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David and I talk about the power of press releases the how the next evolution of press releases, "press releases 2.0", can drive maximum PR for your company.

David McInnis started his online career in 1995, introducing the internet to business in the Austin and Dallas areas. In 1997 he founded PRWeb which grew to become one of the most influential press release newswires.

He is back with his recently launched influence powered newswire, Newsworthy.ai. because news consumption today is different. Traditional media still dominate but are no longer the sole champions of authority, objectivity and quality.

Today, 'news' is created and consumed by highly fragmented communities of content creators and influencers who distribute/publish content on social media, discussion forums, blogs and other places.

Newsworthy.ai helps you reach these communities by combining traditional newswire distribution features with influencer marketing, blockchain and AI to help you get more people to see, engage with and promote your news.

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Newsworthy

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Maruti and I talk about challenges e-commerce stores face and how they can use AI software to increase sales. Maruti Agarwal is a serial entrepreneur who has been in the start-up circle most of his career.

He is building ShopAgain to help ecommerce businesses who use Shopify, WooCommerce and other popular e-commerge software to grow sustainably because as paid ad costs increase, so are customer aquisition costs. If you run an e-commerce store and are not optomizing your customer lists you're missing out on sales.

ShopAgain uses AI technology to dynamically segment e-commerce store's customers and send them customized messages based on their preferences.

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ShopAgain

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We talk about our experience with a four day work week and other variations of the work week that we've used, some with success and some that didn't work out.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business. It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions. Then we jump into the topic.

If you just want the core topic forward to around minute 8 and start listening.

--------------------------------------
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Zeb is on a mission to make legal services available to everyone, not just those who can afford it. He shares is story of how he ditched a corporate job, decided to start Legal IQ and how he's been able to grow and raise money for it.

You'll love his story.

Zeb Anderson is a former compliance and analytics specialist at Medtronic, he is the founder of LegalQ, a free smartphone app that connects people with lawyers.

Zeb holds a BA in political science and law degree.

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Leal IQ

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Allie shares PR strategies she learned from working in PR at Amazon that you can use to get PR for your company.

Allie Hembree Martin is a visibility expert and owner of Fame and Fortune. She works with female entrepreneurs to elevate their brand and gain credibility and cash through proactive public relations and strategic social media.

She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International Spa Association. She also produces and hosts the podcast Selfish, a show dedicated to self-care and following your dreams!

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Fame and Fortune Homepage

Allie on Twitter

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We share our lessons learned with hourly employees and freelances that have led to a better working relationship for everyone.

We also discuss the importance of providing a living wage vs. minium wage.

Listen in and see what you think.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usally catch up on current events, news and things that have happened over the last week and our reactions. Then we jump into the topic.

If you just want the core topic forward to around minute 8 and start listening.

--------------------------------------
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Please Support this Podcast by checking out our Sponsors:

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Salena shares her lessons learned from starting building and ultimately selling a chain of retail stores. She shares lessons learned from retail as well as e-commerce that will help you increase yours sales.

Salena Knight is a former arborist that found she was better at building the businesses she worked for, then she was climbing trees.

In 2007, at the beginning of the global financial crisis, she launched her first ecommerce store, going on to open a multi-award winning chain of eco-focused stores in Australia.

Salena has spent over a decade sharing her wisdom and experience in eCommerce, brick and mortar retail and digital marketing with independent retailers around the world.

She delivers highly effective growth strategies designed to specifically address the unique needs of independent retailers who are ready to stop winging it and build a store that fills their soul and their bank account without burning them out.

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Salena Knight Homepage

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Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award-winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at Side Hustle Nation, he loves deconstructing the tactics and strategies behind building extra income streams. We talk about how be built Side Hustle Nation and extra income streams.

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We talk about how to deal with mental health in the workplace as a business owner as well as business owners' mental health. About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk busienss over coffee.

Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business. It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usally catch up on current events, news and things that have happened over the last week along with our reactions. Then we jump into the topic.

If you just want the core topic forward to around minute 8 and start listening.

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In the second part of our conversation Thomas and I talk about cryptocurrency investing, Bitcoin, Ethereum, Dogecoin, which crypto has the best chance to increase in price, the blockchain and more.

About Thomas Lundgard
Thomas Lundgard grew up in Half Moon Bay, California, where he began surfing at age 15 at the legendary local surf spot called Mavericks.

He and his brother co-own Tommy Tsunami Surf School located in Half Moon Bay, CA and Thomas is an avid cryptocurrency investor.

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Tommy Tsunami Surf School

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Thomas talks about how he has been able to double the surfing school business he runs with his brother. What sort of advertising they've used to do it and we talk a little about big wave surfing in Northern California.

This is a two part episode. In episode 280 we continue our second in studio conversation where Thomas and I talk about cryptocurrency investing.

Thomas Lundgard grew up in Half Moon Bay, California, where he began surfing at age 15 at the legendary local surf spot called Mavericks.

He and his brother co-own Tommy Tsunami Surf School located in Half Moon Bay, CA and Thomas is an avid cryptocurrency investor.

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Ever get so tired or fed up you get the feeling you want to quit. It happens to all of us. Listen in to hear how we deal with it. About the EDGE's On Business End of the Week Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usally catch up on current events, news and things that have happened over the last week and our reactions. Then we jump into the topic.

If you just want the core topic forward to around minute 8 and start listening.

Episodes are recorded on Friday morning over coffee and published later Friday, Saturday or Sunday.

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Devin breaks down intellectual propery law in easy to understand language.

Devin Miller loves startups. He runs his own patent and trademark law firm to help startups and small businesss with patents, trademarks, copyrights and trade secret protection.

Devin also founded his first startup while earning his Law and MBA degrees (for a total of 4 degrees!). Since then, he has founded several seven and eight figure startups and enjoyed every minute of it.

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Jon and I talk about psychedelic drugs and the new discoveries that are pointing to their therapeutic and break through performance enhancing effects.

The early science is pointing to evidence that they can help free you from limiting beliefs you may not consciously be aware. Once free from these thing you may go on to do things you never thought possible.

In our first recording in our new studio in Half Moon Bay, CA Jon and I talk about these discoveries as well as how he and his co-founders are building their start-up drug company, why you should think about the Star Wars approach to hiring people for your company, how they thought about dividing up equity and a lot more in our open discussion.

An episode you don't want to miss!

Jonathan Lu is the Co-Founder of VCENNA, a company that designs Neuro-Pharmaceutical solutions intended to provide therapeutic treatment for mental wellness.

The company's pharmaceuticals are safe, natural and monitors patients by rigorous bio-tracking by applying data science and machine learning algorithms, enabling patients to shift their mind and body to an acute state of consciousness which is required for therapeutic treatments for mental wellness.

Jonathan is an expert generalist whose eighteens year operating career spans consulting, corporate management, and entrepreneurship across diverse sectors including consumer marketplaces, solar energy, and enterprise SaaS. He is passionate about product management, design thinking, and forecasting, which he loves mentoring in and teaching to new founders.

He began his career at P&G where he held senior management roles in product management, technology development, supply chain, and manufacturing, and lived in the US, Venezuela, and China. He co-founded a consumer technology company, has consulted for early stage companies in product design, brand strategy, and financial modeling, and held executive roles in a variety of startups across markets including neurological health, fintech, and e-commerce.

Jonathan ventured to the investor side to amend for sins/mistakes of his own founder past. As a control investor, he targets special situations of mid-tech stage companies that no longer fit the venture capital investment model, and are in need of operational transformation.

Jonathan is a proud father to three daughters and a rat terrier/lab mix, and speaks English, Chinese, and Spanish. He has authored 8 patents and visited 66 countries. Jonathan is a graduate from Stanford University’s Graduate School of Business, and received a B.S. in Chemical Engineering from Cornell University.

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VCENNA

Immorality Key Book Mentioned in this epsiode: Best price here

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In a candid conversation Raine shares his entreprenuer journey, lessons learned that can help you and your business and what ultimatley led him to founding ZIPFOX.

Raine Mahdi CEO and Founder of the global sourcing platform ZIPFOX. He previously founded packaging import company, Hawk Packaging.

During his 10+ year career as a buyer, he spent countless hours searching for suppliers on China-based websites where you could never really tell what was real, or who was trustworthy.

Sending money overseas with no protection was absolutely nervewracking and even after months of research, it still felt like a gamble everytime - and it was!

After losing over $100,000 on bad products, and $20,000 to a scammer (who was listed as a “gold supplier”), Raine knew there needed to be a better way.

Raine founded ZIPFOX with the aim to offer the world’s best factories, a simple process that everyone can understand, quicker delivery times, and payment protection on every order

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From working in jet leasing to tranforming herself to a data scientist and now CEO of a SAAS company. Tanya and I talk about the ups, downs, long nights and now her crowdfunding campaign. You'll enjoy this conversation. Tanya Vucetic is a Data Scientist and the CEO/co-founder of BlockForms, an insurtech startup.

No stranger to a successful corporate career that took a left turn when an exciting opportunity presented itself, Tanya threw herself into the turbulent startup waters with two co-founders while holding down her full-time job and learned the importance of time management and collaboration as her key hacks on the high stake’s entrepreneurial river.

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Discussion on the minimum wage legislation in the United States and why it probably is not fair to all business owners. Canada's approach to minimum wage. And...

Why a Living Wage approach is probably much better.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usally catch up on current events, news and things that have happened over the last week and our reactions. Then we jump into the topic.

If you just want the core topic forward to around minute 7 and start listening.

Because we record on Fridays this episode is released on Friday late afternoon, Saturday or Sunday.

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Writing a book can change the trajectory of your business. Jesse talks about how he got into the publishing business and how to write and publish your book.

Jesse's story is in the first part of the show where he shares a his business journey and then we give in at minute twenty on how you can write your book.

Jesse Krieger is a repeat entrepreneur and the Founder and Publisher of Lifestyle Entrepreneurs Press, the "publisher for the passionate".

Lifestyle Entrepreneurs Press has published over 150 books and pioneered a unique author-centric approach to book publishing.

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Matt explains how business owners can maximize their 401k options for themselves and their employees. Matt is a 3rd generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services.

He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maximize their contributions and tax savings.

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Matt's 401 k Site

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Celebrating International Woman's Day with an international tea company Founder.

Paula and I talk how she got into tea, how tea can help heal you and how's she's building Cured Leaves Tea company. Paula H. Shaw is a certified Yoga instructor, Breath Master Instructor, practicing herbalist and Mindfulness Coach.

She has over 20 years in leadership across various industries and over 10 years experience in the Health & Wellness Industry.

Lawrence is the COO of Cured Leaves Tea. He is a Marine Core Vet, has over 15 years in the health and wellness industry, professional athlete, former senior executive and fitness influencer.

Cured Leaves is a socially conscious tea company promoting wellness and mindfulness though tea drinking.

Their partnerships with farms and estates across the continent of Africa allows them to provide premium, top quality African Orthodox Teas while promoting sustainability in various regions.

Through business and social initiatives, they improve equity and drive value in local and international communities.

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Support Cured Leaves Tea crowdfunding campaign.

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If you're considering raising money for your company now or in the future this is a must listen episode. We talk about the rapidly changing structure of venture capital.

Carter Williams has spent his entire career working on innovation. First as a young engineer at McDonnell Douglas, next in his leadership roles at Boeing managing R&D and starting Boeing Ventures, and later as a successful entrepreneur and venture investor.

Through his career, he has directly managed investments of more than $600 million in early-stage ventures and corporate research, resulting in several billion dollars of new product revenues.

As part of Boeing Phantom Works, Carter led Boeing’s technology planning process, involving all aspects of internal and external technology development and manufacturing research.

This eventually led to his role in founding and managing Boeing Ventures. After Boeing, he was President of Gridlogix, initially a small struggling 4 person startup that grew over 3 years, selling successfully to Johnson Controls in October 2008.

Prior to leading iSelect, Carter served as Senior Managing Director at Progress Partners, an energy and technology investment banking firm, and was a Managing Partner at Open Innovation Ventures and a Director at Clayton Capital Partners.

Carter is the past President and Founder of the MIT Corporate Venturing Consortium and Co-founder of the MIT Entrepreneurship Society.

He has an M.B.A. from the MIT Sloan School and a B.S. in Mechanical Engineering from Rensselaer Polytechnic Institute.

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iSelect Fund Homepage

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Diversity in the workplace. Should business owners have quotas in their business? What effects does that have on your business? Is it even realistic?

We discuss these questions and more in this episode.

Note: This show is an actual conversation and in the first 7-10 minutes we usally catch up on what's going on in our world running our companies, current events, news and things that have happened over the last week and our reactions. Then we jump into the topic.

If you just want the core topic this week forward to minute 23 and start listening. The first part is worth a listen if you have time, but we want to be respectful of your time if you just want to jump to the core topic of diversity.

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About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest, unfiltered and unscripted conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Please Support this Podcast by checking out our Sponsors:

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Learn how Kadin runs several side hustle businesses to earn passive income while he's working his day job.

We talk about how his YouTube channel is doing and hows he's increased his earnings from his channel by sharing some tips you can use to help increase your YouTube subscribers and traffic.

In his biggest update, Kadin catches us up on his newest side hustle product called RFIDify.

RFIDify is an event ticketing platform that seamlessly integrates RFID cashless payments for everyone at the event. It's secure and allows you access control into your event.

If you're a technology geek you'll like how shares what he did to build it on serverless Amazon AWS plaform.

Kadin appeared in Episode # 9 here on the EDGE and shared how he got into online business world from starting an eBay business in high school, to building a successful YouTube Channel, to building a home audio app.

He lays out exactly how he did all if it in that epsiode and lays out exactly how he came up with the idea for RFIDify and in less than a year landed his first big customer.

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RFIDify Event Ticketing Wireless Payment App

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Matt Stang was an Owner and Operator of High Times for 17 years prior to its sale to a private equity fund. He's currently the Founder of Delic Holdings that is paving the way of psychedelics.

We talk about his business story getting involved with High Times, living through the legalization of cannabis, aka pot, while he was there, the real story about High Times and how he's now taking on the legalization of psychedelics with his newest venture, Delic Holdings. More on Matt Stang
Over Matt's career he helped legalize Cannabis in multiple states, launched the Cannabis Cup in America, and helped build the legal cannabis industry. For almost 20 years he has met and interacted with all corners within the cannabis community. As one of the most connected people in the alternative drug space he helped found Delic Corp four years ago as the first psychedelic corporation.

His expertise in business includes marketing, branding, business development and product viability and he's putting it all to work in the new frontier of psychedelics.

Delic Holdings Corp. (DELCF)
Delic is a leader in new medicines and treatments for a modern world, improving access to health benefits across the country, and reframing the conversation on psychedelics.

With the largest infrastructure of psychedelic wellness clinics in the U.S., Delic is making these affordable, effective new classes of medicine available to more people.

Their self-sustaining ecosystem of brands includes clinics, media outlets, in-person experiences, and research facilities, and is strategically positioned to educate, influence, and deliver wellness solutions at scale.

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Delic Holdings Homepage

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Greg and I dive deep into SEO tactics, what they do at Empire Flippers that you can use to rank your site higher. We also wrap up talking about selling your company as a business owner, valuations and how best to position your company for a sale. Gregory Elfrink is the head of marketing of Empire Flippers, the largest curated marketplace in the world for buying and selling profitable digital businesses.

As the leader of the Empire Flippers marketing team, Greg regularly educates the market on what is possible for both entrepreneurs and investors when it comes to either exiting a business for life changing capital, or acquiring a dream asset that can become a scalable income machine.

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Empire Flippers website

Empire Flippers Valuation Tool - see how much your business is worth

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In 2021, Stoke was acquired by Fiverr for $110M just 15 months after coming out of stealth mode. How did they do it?

Shahar Erez, Stoke's Co-founder and CEO, shares the company's story and lessons learned along the way of the on-demand talent platform that's empowering companies to adopt a hybrid workforce model that scales as quickly and efficiently as needed. The Stoke platform provides a streamlined interface to make sure all your “non-employees” are operating according to policies, legal constraints and workforce classification.

Shahar is a tech-scene veteran and serial entrepreneur in Israel and Silicon Valley and has 20 years of executive experience in engineering, product and marketing under his belt at companies like HP, VMware and Kenshoo.

He has a BA from IDC University as well as an MBA from the Technion Institute of Technology in Israel.

Last but not least, he is a proud father of 3, an amateur cyclist and an avid reader.

Listen to hear the story how they built the company and lessons learned you can use to apply to your business.

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Stoke Talent website

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Should you have dress codes or even uniforms for your business team? Should you have them even if you are a remote team? Listen in to hear what we do and how this conversation itself may cause us to re-think some things that you will want to think about for your business.

About the EDGE's Friday Show: Danielle and Brandon on Business
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usally catch up on current events, news and things that have happened over the last week and our reactions. Then we jump into the topic.

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David Perry is the CEO of a new e-commerce partnership network used by over 30,000 Shopify brands. David shares his story from his beginnings in the gaming space (gaming nerds will love this episode) from having built the first Teenage Mutant Turtles game, the Terminator video game, Matrix video game, Don Dare video game, McDonalds video game to working on building a video game with Michael Jackson and a bunch video games stories you'll love. He shares lessons learned in the gaming space that he's brought over to Carro, the Shopify ecosystem and to the world of influencers where they can build their own stores easily with brands they love to make more money from their audience. GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. "The goal is to keep users on your store, adding all the things they need directly into your cart. Carro provides all the other products they want that you don't currently sell."

Sony PlayStation acquired Perry's previous company Gaikai (a pioneer in cloud gaming.)

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Carro

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Marks shares his story of going from nothing to riches, back to nothing, and then with a little hard work and "luck" he's back on top. He shares tons of lessons learned along the way in his entrepreneur career building companies, talks about blitzscaling, how to keep the money you make from your business and...

Tips on the best approaches to paid ads on Tik Tok and other social media platforms that will help you increase your sales and ROI on marketing spend.

Mark Lachance is a serial entrepreneur, strategic thinker, and investor. He possesses a deep understanding of blitzscaling companies.

Having owned and operated several businesses that have experienced hypergrowth through creative business development and lead generation, he is a master of sales and marketing and continues to apply and grow his expertise through current projects.

Mark is currently the CEO and lead investor of Maxy Media Inc., one of the largest TikTok, Facebook, Snapchat, and Google Display Network performance marketing agencies in the world. Currently, Maxy Media is the number one advertiser in terms of monthly spend on the TikTok platform in Canada and top ten in North America.

Mark has made several other highly successful investments in various industries such as payments, cryptocurrencies, marketing, nutrition, fitness, and sports.

Over the past twenty-five years, he has invested in and consulted for dozens of other ventures, which have resulted in highly positive returns.

Mark is also a Wall Street Journal, USA Today and Amazon Best Selling Author of...

The Lucky Formula: How to Stack the Odds in Your Favor and Cash In on Success

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Maxy Media

The Lucky Formula: How to Stack the Odds in Your Favor and Cash In on Success

Instagram: @MisterLuckyOfficial

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Mark reveals the framework he discovered from talking with industry leaders at Starbucks, Facebook, Google, REI, ABC, the Bill & Melinda Gates Foundation, and many more iconic companies.

We talk about his background in digital journamlism, the state of journalim today and segue into a work life balance dicussion about how making small, simple changes at work, you’ll feel more balanced, empowering you to thrive in all areas of your life.

What’s more, you'll learn how these small actions can create powerful ripple effect that extend far beyond you and into others in your company and personal life.

About the Butterfly Impact
Mark uncovered The Butterfly Impact when his life was torn apart — twice.

As a single father, he knew his sons needed him. As a management consultant to Fortune 500 companies, he knew his clients needed him too.

Mark, returning to his journalistic roots, launched a full-scale investigation into work-life balance and developed The Butterfly Impact. It’s a simple, powerful framework that is already helping people find their way to more balance and more meaning in work and life. About Mark
Mark Briggs is a management consultant who helps Fortune 500 companies modernize their operations, culture, and leadership by facilitating cutting-edge transformations. He is also a speaker, trainer, and consultant in digital transformation and innovation.

Since 2006, Mark has worked with groups across the United States, Europe, China, and the Middle East. He is the author of four books and a professor of leadership and change management at the University of North Carolina, Chapel Hill.

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The Book: The Butterfly Impact : Resilience, Resets, and Ripples

Butterfly Impact Homepage

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Hear Ulf's story how he founded the Centered App, lessons he learned that can help you with your business, and tips on how to stay focused while working. Ulf Schwekendiek is the Founder and CEO of Centered, a productivity app that helps users Flow through their Tasks 30% faster. Prior to Centered, Ulf was part of the product engineering teams of Apple/Siri, Autodesk, Postmates, Descript, Detour, Ditto & Groupon. Ulf earned his Masters in Integrated Digital Media from NYU.

After leaving Postmates, Ulf took a moment to reflect on his work and how he accomplished it. He devoured books, blogs, and videos to better understand how to improve his productivity and use his time mindfully.

This thoughtfulness eventually became his next venture. After designing the platform and building a team that shares the same passion for achieving mindfulness at work, Ulf launched Centered in 2020.

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Learn what is working for us with our Social Media Marketing Strategy.

Take what we're doing and apply it to your business social media marketing strategy to increase your sales.

Links from the show:

Show Notes
Danielle ups her game on her podcast equipment: 00min

Danielle updates her quest to detox off caffeine: 07min

Social Media Marketing Strategies Discussions starts: 19min

Using your personal brand to build your company brand: 30min

Sara Blakey: 40min

Tik Tok: 1hr 02min

More Social Media Strategy: 1hr 05min

About the EDGE's Friday Show

Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usally catch up on current events, news and things that have happened over the last week and our reactions. Then we jump into the topic.

Please Support this Podcast by checking out our Sponsors:

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Learn how to get a virtual assistant for your content marketing, sales prospecting, sales support, and customer service without the hassle of recruiting.

Also, how Robert build a multi million dollar business in just a few years by building out his processes. He explains how he did it and how you can use his framework to do it for your business.

Robert Nickell is the CEO of Dallas-based Rocket Station, which he founded in 2018.

Rocket Station recruits and trains college-educated Filipino professionals to fulfill a variety of remote roles at small to mid-sized American companies. U

Under Nickell’s leadership, Rocket Station has become a multimillion-dollar company with 8% month-over-month growth since early 2020 and more than 1,200 Filipino contract workers.

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Rocket Station

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Interested in raising money for your company? Listen to this episode with Lak Ananth the founder of the venture capital firm Next47.

Lak is an Indian American venture capitalist who has spent much of his career focused on identifying industry changing disruptions and acting on them as an investor or acquirer. He is the founding CEO and Managing Partner of the global venture capital firm Next47 which is backed by Siemens AG and partners with the best entrepreneurs to help them build companies that will change how the world works. His first book, Anticipate Failure, was published in December. The book is a journey through a riveting collection of high-profile innovation failures and examines the root causes for why a brilliant idea is never enough. In addition to running Next47, Lak serves on the board of several companies that he has helped to grow beyond $1B valuations.

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Next47 Venture Capital Firm

The Entrepreneur's Guide to Navigating Uncertainty, Avoiding Disaster, and Building a Successful Business

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Listen to Riggs story how he went from tech exec to CEO of a small public company disrupting the water industry and lessons you can learn to help your business.

Riggs was once a happy tech executive. In 2005, he helped take a security software company public as its President.

Then, he pitched a fund and -- long story short -- Riggs ended up as CEO of a small public company working to disrupt industrial water, a huge, but slow-moving trillion- dollar global market.

Riggs is uniquely qualified to disrupt this industry, having learned management in the nonprofit space, captained ocean going ships, and achieved several technology exits during the dot-com boom.

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Orgin Clear

Orgin Clear (OCLN) on Yahoo Finance

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Listen to Lisa's story along with lots of lessons learned that will help you with your business when you need to change direction.

Lisa Gable has served four U.S. Presidents and two governors, counseled Fortune 500 CEOs, and represented global public-private partnerships and nonprofits with an end goal of moving organizations to higher levels of performance.

As the former President of the Healthy Weight Commitment Foundation, Lisa created and led a coalition of food and beverage industry corporations and public health and government agencies resulting in the reduction of 6.4 trillion calories from the American diet.

Lisa was appointed the first female U.S. Commissioner General to the 2005 Aichi World EXPO, holding the personal rank of Ambassador, served as a U.S. Delegate to the United Nations Commission on the Status of Women and served in the Reagan White House and Defense Department. Her corporate experience included serving as senior vice president of Global Public Policy at PepsiCo and 15 years in Silicon Valley.

Among her varied volunteer activities, she has served on several boards including as a National Trustee for the Boys and Girls Club of America, a board member for Girl Scouts of the USA and as a member of the Institute of Medicine Roundtable on Obesity Solutions.

A published writer, Gable also had recurring media appearances including four years as a regularly scheduled guest with Lifetime’s national morning program The Balancing Act.

Lisa is the best-selling author of the book, Turnaround: How to Change Course When Things Are Going South.

She is a graduate of University of Virginia and holds an MA from Georgetown University.

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Turnaround: How to Change Course When Things Are Going South

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Should you conduct random drug testing in your company? Why would you do it? What drugs would you test for? And why?

Listen to Danielle and I discuss this topic, our experiences and what drugs you would even test for and why?

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usally catch up on current events, news and things that have happened over the last week and our reactions. Then we jump into the topic.

If you just want the core topic forward to around minute 8 and start listening :-)

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Brian Fritton has built products and led engineering, design, and IT teams at companies with credentials such as Fortune’s 500 Fastest Growing Companies, the Inc. 5000 List, and Entrepreneur’s 100 Most Brilliant Companies.

He’s been the “guy in the hot seat” — responsible for defending small businesses from cyberattacks and moving security from a cost center into the competitive advantage it show be.

Havoc Shield was born out of the pains Brian experienced doing that as a FinTech CTO and later on, the VP of Engineering for a company maintaining sensitive political campaign data.

Brian brings the founder’s perspective to cybersecurity in an increasingly complicated and risk-filled environment.

Listen in on how Brian build the business and tips on cyber security you can implement as a business owner to make your company safer.

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Havoc Shield

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Melanie Hurley founded Piggy Paint in 2008. She's a Mom and former teacher and built the company when her girls were two and four.

For the past 13 years, Melanie’s mission has been to create non-toxic, premium, FUN products that are completely safe for kids – her kids and your kids.

Piggy Paint is sold in 4000 stores including Target, Amazon, and other fine retailers across fifteen countries.

Listen as Melanie explains how she (and you) can build a successful company while raising kids and running a household.

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Piggy Paint

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David lays out some hot tips and tricks how to rank #1 in Google Search and talks about his journey to become a SEO expert.

David Finberg is the Founder and Managing Member of Peaks Digital Marketing. He has SEO & SEM successes on both local and nationwide scales.

After pursuing a degree in Applied Information Technology at George Mason University, and working at several startups, Mr. Finberg decided to venture fully into the digital marketing industry.

David has generated millions of dollars in revenue for clients, ranked thousands of first page search terms on Google and growing numerous corporations and businesses through effective SEO + SEM based digital marketing campaigns.

You'll hear how David build his Peaks Digital Marketing agency and...

Learn a ton of SEO tips that you can immediatly start using to grow your organic website traffic.

You'll want to grab your notebook for this episode!

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Peaks Digial Marketing

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Rebecca Kacaba has been honored as one of Lexpert’s ‘Top 40 Under 40’ in the legal field and was recognized as one of North America’s most innovative lawyers by the Financial Times. She practiced law on Bay Street for over ten years and was co-chair of the Toronto Venture Technology and Emerging Growth Companies Group at a global law firm while she worked in Canada’s financial district.

In this episode we talk about Regulation CF and how you can use it to raise money for your company. Please Support this Podcast by checking out our Sponsors:

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Deal Maker

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We talk about using video in business, what programs we use, why we like different video conference applications over others, and some tips on settings and setup for your meetings that will make them better.

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About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Shawn is a serial entrepreneur, having started and managed more than a dozen businesses involving products and services across a wide range of verticals. He is the President of Khorrami Consulting which helps businesses with marketing, sales strategies and planning, training and crisis managment.

Over his career he has managed thousands of employees servicing tens of thousands of customers, large and small, from consumers to SMBs and even governmental entities.

He has formal education and extensive hands-on experience in business operations, strategies and planning, marketing, sales, finance, legal, and human resources. He has obtained university diplomas in mathematics, economics, and computers, and earned a law degree.

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Khorrami Consulting

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Ken Sanginario has 30 years of experience providing executive leadership and strategic advisory services to private middle market companies, developing and executing business improvement initiatives, turning around distressed operations, managing M&A transactions, valuing companies, and securing equity and debt growth capital.

Ken is a frequent speaker at national and regional conferences and private business owner functions, and has authored numerous articles on business value growth, corporate valuations, mergers & acquisitions, and turnaround management.

In this episode Ken and I talk about how to position your company to sell it even when your not ready to sell.

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Corporate Value Metrics

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William Santana Li is the Chairman and CEO of Knightscope, the leading autonomous Security Robot (ASRs) manufacturer. Bill is a seasoned entrepreneur, intrapreneur and former corporate executive at Ford Motor Company.

Previously, he was the Founder and COO of GreenLeaf, which became the world's 2nd largest automotive recycler (now part of NASDAQ: LKQ).

Bill holds a bachelor's degree in electrical engineering from Carnegie Mellon University and MBA from University of Detroit Mercy.

His long-term ambition is to make the United States of America the safest country in the world, changing everything for everyone.

Listen to Bill's story of success where he lets you in on how he raised over $100 million in crowdfunding for Knightscope and drops of a ton of other high percentage tips for fellow business owners like yourself from lessons he's learned along the ride of entrepreneurship.

This epsiode was recorded before Knightscope went public last week, check them out on the Nastec at ticker symbol: KSCP

Disclsoure: Brandon White is an investor who invested in Knighscope's private round before they went public.

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Knightscope

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Laura Taylor is a wife, mom of two teenagers and a business woman.

When she gave up alcohol six years ago she felt herself feeling left out when she was in work and social situations where she used to mix it up with a cocktail.

She decided to do something about it and left her life long career in software sales to start Mingle Mocktails, a line of fun and festive alcohol-free cocktail, or mocktails so everyone can feel part of the party!

Laura is passionate about making sure nobody feels left out again. She shares her story from an idea in a kitchen, to launching a beverage brand, raising money, and shares lessons learned that will help you with your business.

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EPISODE LINKS:

Mingle Mocktails Website

Mingle Mocktails Discount for Listeners
Get 10% off on Mingle by using code "10MINGLE" at checkout.

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There's a freedom convoy happening in Canada this weekend, they're going back into lockdown, and tightening restrictions on businesses in Canada.

Listen to his episode with a first hand account from Danielle the owner of Domestic Divas Cleaning Co of what it's like to run a business in Canada right now, the challenges businesses like hers are facing and how she's dealing with them.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Please Support this Podcast by checking out our Sponsors:

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A little over a decade ago I met Rose through some mutual friends here in Silicon Valley and have had the opportunity to see her grow her career.

When we first met she had taken a Director position in Customer Success where see got to see a company go public and now only ten years later she has a successful acquisition to Cisco under her belt, has lead operations and strategy for a billion company and currently is the COO at Qumu, a global public company that has gone completely remote. Rose has always prided herself on building teams and growing companies and from what I've seen chooses to give back more time in a day that I think exists leading as Board Chair for two non-profits as well as her day job, caring for those that can't speak, our furry friends - and protecting the innocence of youth with Huckleberry programs. We use to have lunch together once every few months to catch up and that hasn't happened during COVID. In this episode we catch up on what she's been up to, talk about how video will impact companies internally and externally into the future, and how Qumu went all in with a global remote work force.

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EPISODE LINKS:

Qumu

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Rick Green spent five years as an IRS auditor -- and lived to tell the tale! In this searing, behind-the-scenes look at the real IRS, and the threat it now poses to the financial well-being of every American, the MBA-trained tax expert documents the everyday abuses which take place daily inside the nation's most feared bureaucracy. Whether he's describing the "terror tactics" employed by agents intent on gouging every last penny out of taxpayers or the politically astute careerists who dominate a bureaucracy that "routinely tramples on the rights of the citizenry," Green's inside look at the Orwellian world of the modern IRS will enlighten the millions who've learned to fear April 15th more than any other day on the calendar. But it doesn't have to be that way, says Green in this episode. When it comes to paying your federal taxes, knowledge is power -- and Green's one-of-a-kind look into the dark side of the IRS will help you to shrug off their needless fear of the tax agents while learning how to pay their fair share of taxes and not a penny more!

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EPISODE LINKS:

Agents Of Deceit: The True Story of Life Inside Today's Chaotic and Dysfunctional I.R.S.

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Gregg founded Adventure Scientists in 2011 with a strong passion for both scientific discovery and exploration.

National Geographic named Gregg an Adventurer of the Year in 2008 when he and a friend completed a 7,800-mile trek along the spine of the Andes Mountain Range.

He was included on the Christian Science Monitor's 30 under 30 list in 2012, and the following year became a National Geographic Emerging Explorer for his work with Adventure Scientists.

In 2013, he was named a Backpacker Magazine "hero", in 2015, a Draper Richards Kaplan Entrepreneur and one of Men's Journal's "50 Most Adventurous Men."

In 2017, he was named an Ashoka Fellow and in 2018 one of the Grist 50 "Fixers." Gregg was named a Young Global Leader by the World Economic Forum in 2020 and is a member of their Global Futures Council on Sustainable Tourism.

Gregg holds a biology degree from Montana State University and a sociology degree from CU-Boulder. He thru-hiked the Appalachian Trail in 2004.

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Adventure Scientists

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Learn everything you need to know about how to do influencer marking for your business. Taylor Lagace is the Co-CEO & Co-Founder at Kynship. Prior to co-founding Kynship, Taylor worked at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson.

From Athletes First, he transitioned to the digital marketing side of the influencer marketing space by building out the influencer department at Common Thread Collective, a growth agency mainly focusing on Facebook Advertising. Here, Taylor was responsible for creating influencer partnerships on behalf of 30+ brands and running Facebook ads in tandem with influencers.

Taylor’s holistic learning and experience within this space has led him to a greater understanding of influencer marketing, which he hopes to share with others who aim to leverage influencers for the growth of their business.

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EPISODE LINKS:

Kynship

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Danielle and I use Google Workspace to run our businesses. Learn why we like it, the different features we find useful and other tips on how to optimize your business using Google services.

Want to save 10% in your first year of Google Workspace? Email Brandon at B@BrandonCWhite.com with "Google Workspace Code" in the subject line and he'll get you a code while supplies last.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas, and I talk business over coffee.

Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with things you can use to run and build your business.

Links from the show:

PODCAST INFO:

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Tahmina Watson is a nationally acclaimed and award winning immigration attorney. She explains how business owners can use the different immigration laws to help get qualified people to work in the United States.

Tahmina is the founder of Watson Immigration Law in Seattle and her practices focuses on business immigration.

She is a frequent speaker, author, and blogger, and is regularly quoted in the media including CNN, Forbes, Bloomberg and more. She has published numerous articles and two books.

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EPISODE LINKS:

Watson Immigration Law

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Kurt Philip is the founder and the CEO of Convertica. He shares his entrepreneur story and how to get better conversion rates on your website.

Convertica is the done-for-you conversion rate optimization specialists that allow you to maximize revenue from the same search engine rankings or paid advertising campaigns for your online business.

Their team is spread across the United Kingdom, Europe, Philipines, India & Thailand.

Kurt started Convertica after noticing a huge demand in the market after doing conversion rate optimization on his own portfolio of websites.

After 4 years, Convertica has worked with over 700 websites in countless different verticals and monetization methods.

Convertica is a fully bootstrapped company grown out of successful conversion optimization campaigns.

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EPISODE LINKS:

Convertica

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Dr. Rozenberg is a renowned Chiropractor. Learn tips on pain relief and how Dr. Rozenburg developed and launched Mineralgia, a pain relief cream with healing minerals.

Dr. Rozenberg is a specialist in Diversified, Thompson Technique, Sacro Occipital Technique (SOT), and disc disorders.

She is certified by the Spine Research Institute of San Diego for the treatment of accidental injuries and by the Disc Centers of America for non-surgical spinal decompression therapy.

She is also the proud developer of Mineralgia, which is an effective pain relief cream based on healing materials from the Dead Sea and naturally derived essential oils.

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EPISODE LINKS:

Mineralgia Pain Relief Cream

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Chris Bunka is a serial entrepreneur and has been involved in several private and public companies since the late 1980’s.

Since 2006 he has been Chairman of the Board and CEO of Lexaria Bioscience and was primarily responsible for the corporate pivot from older business activities to bioscience.

He is well known as a part-time business commentator in print and radio, as well as an author. He has extensive experience in the capital markets, corporate governance, project acquisition and corporate finance. He is also a named inventor on some of Lexaria’s pending patents.

Listen to learn about Chris' entrepreneur journey and how he is transforming Lexaria into a leading bioscience company.

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EPISODE LINKS:

Lexaria Bioscience

Lexaria Bioscience Stock Quote on Yahoo Finance

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Rob Kessler is the inventor and co-founder of Million Dollar Collar, a relatively simple solution to fix what his company dubs "Placketitis" - the sinking, wrinkling, and folding of the placket of a casually worn dress shirt.

Prior to Million Dollar Collar, Rob built a screen printing and embroidery business from a spare bedroom in his house to over $1,000,000 in revenue before selling the company.

Although the company was never intended to be a screen printing company, word soon spread about the high quality, great pricing and never miss a deadline guarantee.

Rob's sales experience in a number of high dollar industries including Diamonds, Real Estate and Automotive Sales provided a unique blend of backgrounds to transition him into the fashion world.

His ability to look at the world through a different set of lenses than most people lead to his success in every sales job and with both of his own businesses.

Listen to this episode to hear Rob's entrepreneur journey, lessons learned and tips he drops for fellow business owners like you.

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Million Dollar Collar

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Darren is the Co-Founder & COO, of Hugo. Hugo is an applcation that helps you have better meetings.

Originally from Sydney, Australia and now based in San Francisco, Darren co-founded Hugo following his shared frustration with costly, inefficient meetings that he experienced first-hand in a prior life as a corporate lawyer.

Today, Hugo is the leading meeting workflow solution, powering meetings for tens of thousands of customers.

Backed by Google, Slack and leading VCs, Hugo is on a mission to connect the way we meet, to the way we work.

Listen to this episode to hear Darren's entrepreneur journey, lessons learned that can help you and your company and some tips on how to have better meetings.

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Hugo

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Ztilo is an emerging R&B/Latin artist from the San Francisco Bay Area who after a four-year hiatus has returned to the music scene Originally pursuing a hip hop career under the moniker, Cristiles, Ztilo has reinvented his sound, drawing inspiration from modern R&B and his Latin roots. Passion and swagger come together under his new persona, giving way to a more emotional side of Ztilo’s music and performance.

Since April 2021, Ztilo has released five singles, each with a slightly different vibe, but an overarching vulnerability ties the them together.

In this episode we talk about his journey as a recording artist, his transition to his new sound and the challenges building a brand as an independent recording artist.

LINKS FROM THIS EPISODE

Ztilo on Instagram

Ztilio on Spotify

Peligrosa (Official Video)

I Got You (Official Video)

Missing You (Officlail Video)

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Itika Oldwine-Grimble is a wife, mom, and the owner and founder of OldVine Florals and OldVine Fragrance. OldVine is a play on Itika’s maiden name, Oldwine.

Itika is a native of California, born and raised in the San Francisco Bay Area. She attended UCLA for undergrad and the University of Chicago for grad school.

After finishing grad school, she was hired to work for The Oprah Winfrey Show before returning to LA in 2012. It wasn’t until then that she unleashed her passion for floral design.

OldVine Florals was born in 2017. In addition to running a full service floral boutique, Itika is now launching Oldvine Fragrance - the first luxury fragrance company created and owned by an African-American female florist.

In this episode we talk about Itika's entrepreneur journey, lessons learned along the way and about her new product, Oldvine Fragrance.

LINKS FROM THIS EPISODE

Oldvine Fragrance Website

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Danielle and I talk about new lock downs in Canada, new restrictions happening across the US, the challenges dealing with conflicting news reporting about COVID and updating your company HR policies to comply with the changing environment.

If you have suggestions after listening how you and your company are dealing with the fast changing enviroment please write in to: B at BrandonCWhite dot com

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About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with some things you can use to run and build your business.

PODCAST INFO:

Apple Podcasts: EDGE on Apple Podcasts

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RSS Feed: EDGE's RSS Feed

SUPPORT & CONNECT

Twitter: Follow Brandon on Twitter

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Internet marketing is simple and complex all at the same time. Solve a problem for people with your product and sell it to them.

The "sell it to them on the Internet" part of the equation has creative challenges, programming and coding challenges, requires copywriting skills, analytical work, and customer interaction. There's a lot of moving parts.

Being a successful Internet marketer is not only about well designed sales funnels, frameworks, and good approaches, but it is also about flexibility, responsiveness and being willing to make mistakes, learn from them and put those lessons to work...quickly.

In this episode I give you 13 rules that I've used to guide my internet marketing success over the last two decades from starting my first Internet company is 1996 to working in Marketing at AOL.

If you put these rules to work they will help you and your business become better at internet marketing which means more sales for your business!

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Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where they provide online store owners with honest, actionable advice to increase their sales and grow their business.

An entrepreneur from an early age, Chase launched multiple successful local businesses while attempting to “make it” in the music industry. Since the band did not pay the bills, Chase turned to digital marketing as a way to make ends meet while touring. Once the dream to be a full time musician was dead, he narrowed his focus to ecommerce and started Electric Eye.

EPISODE LINKS:

Electric Eye Website

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Improving your business and your life may be easier than you think. Instead of making huge New Years resolutions, create a few mini-habits and see how they add up to help you achieve great success.

Listen in to this episode to learn what mini-habits are, examples of them, how they work and the many benefits.

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Paul Rathnam didn't take the traditional approach of sitting diwn and writing a business plan outlining how he was going to build a multi million dollar company making pools out of shipping containers. Rather, his journey was one of listening to the market and then leaning in.

The pools are cool, no pun intended and so is Paul, you'll love his story and all the business advice he drops from lessons learned along the way.

EPISODE LINKS:

ModPools Website

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In our last episode of 2021 I'm sending you 32 of my best wishes for you, your family and business in the New Year 2022... in less than 1:45 seconds.

Thanks for listening in 2021 and Happy New Year!
-Brandon

The new year is fast approaching and with that comes our annual ritual of setting new goals for ourselves and our businesses.

I've tried about every single approach and while I usually hit my goals, a lot get missed. Not because they weren't achievable, but because they fell off my radar. Has that happened to you?

In this episode I lay out a formula that I've been using for about seven years that has allowed me to easily set goals and as importantly achieve them.

Listen to this episode and if you feel compelled, drop me an email and let me know what you think.

Steve Hoffman (Captain Hoff) is the Captain & CEO of Founders Space, one of the world’s leading startup accelerators.

Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines.

Hoffman is also a venture investor, serial entrepreneur, and author of several award-winning books.

These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella).

Hoffman was founder and Chairman of the Producers Guild Silicon Valley Chapter, served on the Board of Governors of the New Media Council, and was a founding member of the Academy of Television’s Interactive Media Group.

Listen to episode to hear how Steve reinvented himself and how you can take the lessons learned and apply them to you and your business.

Links from the show

In this episode I explain three rules worth breaking and how it can pay off big time for you.

As an entrepreneur you know that to create a business from an idea takes an enormous amount of effort. And when you set out on this quest you encounter some rules, some made up in your head, some made up by society and some they call laws that may have not kept up with the times.

Listen to episode to learn which rules are worth breaking!

Amir Tarighat is the founder and CEO of Achilleion, a cybersecurity company based in Los Angeles. He serves as a technical advisor to several companies in the healthcare, consumer technology, real estate, and financial sectors.

Amir is a software developer and cybersecurity expert and in this episode he shares his journey how he built Achilleion and drops tons of cybersecurity tips that you want to think about for your business.

Links from the show

It's that time of year. We look back and see what we've accomplished, what we still have on our list and what we want to do in the new year.

In this episode Danielle and I talk about what our goals are for 2022, how we set goals, how we measure them and our overall approach.

You'll walk away with some ideas for you and your business after listening.

A magical holiday season and Happy New Year to you, your family and friends.

Links from the show:

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with some things you can use to run and build your business.

CBD an appealing natural supplement option for those who are looking for relief from pain and other symptoms without the mind-altering effects of cannabis or other side effects related to some pharmaceutical drugs. CBD is not psychoactive.

I decided to run an experiment and see if it could help me reduce soreness and decrease inflammation after riding my bike.

I also wanted to see how it would effect my sleep, one of the many benefits touted by CBD advocates.

In this episode I present my results after taking CBD oil and balm for 90 days.

CBD continues to gain momentum in the health and wellness world, with some scientific studies finding that it may ease symptoms of conditions such as chronic pain and anxiety.

CBD FAQ
Is CBD legal?

Hemp-derived CBD products (with less than 0.3% THC) and what I took for this experiement are legal on the federal level but are still illegal under some state laws.

Cannabis-derived CBD products are illegal on the federal level but are legal under some state laws.

WARNING: Before you try CBD make sure to check with your doctor AND check your state’s laws and those of anywhere you travel.

Also, keep in mind that nonprescription CBD products are not FDA-approved and may be inaccurately labeled.

Perry is co-founder of Recruitee, one of Europe's fastest growing HR tech companies -providing recruitment software for SME clients in 75+ countries.

Listen to this fun episode to hear Perry's story on how he found himself starting and building Recruitee by starting his entrepreneur story working in his family's bowling alley business.

He shares all his lessons learned and how they've been able to build Recruitee by bootstrapping it to over $10 million in annual recurring revenue.

This is a "how I built this" episode that'll enjoy and walk away with some things you can use for your business.

In this episode I go over a study by researchers at Harvard University who used lifestyle questionnaires and medical records from 123,000 volunteers to understand how much longer people lived if they followed five habits.

I go over all five in this episode along with other findings from the study.

PlantX Life Inc. bridges two multi-billion dollar industries: e-commerce and plant-based foods.

From platform launch, within the first 5 months PlantX achieved monthly recurring revenues of $1.3 M, $2m with in a year and has raised over $30 million. They are publically traded on the Candian and US exchanges. PlantX Life operates as an e-commerce company that offers plant-based products in Canada, the United States, the United Kingdom, and Germany.

The company provides plant-based groceries, ingredients, food and beverages, cosmetics, pet-foods, plants, and prepared meals. It distributes its products through e-commerce platform, wholesale arrangements, and drop-shipping to restaurants and grocery stores. The company also operates a brick-and-mortar store under the PlantX brand in Squamish, British Columbia and is opening stores in California

In this episode Lorne Rapkin, the newly appointed CEO of PlantX Life and I talk about his journey to becoming the CEO of company and talking about how they're growing their business and leveraging e-commerce on the web with brick and mortar stores.

You'll walk away with lots of lessons learned and tips you can use in your business.

Links from the episode

It's never fun you when you have to fire someone, but it's part of the job of owning your own company.

In this episode of Coffee with Danielle, she I talk about when it's the right time to fire someone and how to do it.

Links from the show:

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with some things you can use to run and build your business.

In this episode we give you three easy ways you can boost your sales for little or no new expense.

If you have other tips for fellow business owners of some things you've done to increase your sales please write to us and if we include them in an upcoming episode we'll give you and your business a shout out.

Email Brandon: B at BrandonCWhite.com

Doug C. Brown is the CEO of Business Success Factors, international best-selling author of the book Win-Win Selling: Unlocking Your Power for Profitability by Resolving Objections, and a nationally recognized sales revenue growth expert and consultant. He has generated over $500 million in sales, and he has collected an impressive amount of experience throughout his life in different fields through creating over theirty-five companies.

In this episode Doug and I talk about his business career and lessons learned that you can apply to your business to grow your revenue.

Links in this epsiode:

Elevator answers are answers that you need to be able to answer on a ride in an elevator. That means, you need to be able to answer them in less than a minute, similar to the approach with your Elevator Pitch.

In this epsiode we lay out what the questions are and give you ideas to think about for your answers. It's better to anticipate the quesions now and be able to sound confident when you answer them vs. getting stuck in the moment and potentially lose an investor because you appear unprepared.

Links from this episode:

When Puneet first came to the United States over two decades ago, he thought he knew everything about wellness. After all, he was a foreign-certified medical expert and entrepreneur.

Soon, his crazy work hours, terrible diet, and constant stress took a toll on him. He was taken to the hospital for an apparent heart attack. In fact, it was a nervous breakdown.

His doctor wanted to give him more pills. Emphasis on “more” pills, because he was already taking many for every aspect of his health, and they clearly weren’t helping.

He is a firm supporter of Western medicine and always listens to his doctors, and he hopes you do too. But as he laid in his hospital bed, he realized that if he truly wanted to get well, he would have to heal not just his body, but his mind and his spirit.

Listen to our discussion where Puneet talks about how he found himself starting and building Guru Nanda applying the lessons learned from founding, starting and selling his first company, Dr. Fresh.

Links from this episode

With a tight job market employee benefits have never been as important.

In this episode of Coffee with Danielle she and I talk about what employee benefits we offer.

Listen in to hear what we offer. If you have an innovative employee benefit we want to hear from you. Write us at B @ BrandonCWhite.com and inclide the name of your business so we can give you a shout out.

Links from the show:

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with some things you can use to run and build your business.

Work life balance is a topic often talked about when entrepreneurship is the topic of conversation. It all sounds good in theory and it's certainly something to shoot for, but coming from a person who has been an entrepreneur for over two decades, it's not reality.

The reality is that to take something from idea to a product, a product to a product line, a product line to a small business and a small business to a big business takes absolute focus and imbalance. If it was easy, everyone would do it and that doesn't happen.

With all that said, you can do some things to optomize yourself while you're building a business and one of the easiest things to do is eat right most of the time. Eating right means avoiding some bad foods.

I lay out foods to avoid in this epiosde and give some suggestions that will help you along your entrepreneur journey.

Links from this episode

Marty Strong is a decorated retired Navy SEAL officer, and the author of the new business leadership book:

Be Nimble: How the Navy SEAL Creative Mindset Wins on the Battlefield and in Business

After leaving military service Marty spent seven years as a successful investment advisor with UBS before transitioning into executive management for a billion-dollar-a-year defense contracting company.

He is now the CEO and Chief Strategy Officer for the LGS Management Group, Inc., an employee-owned enterprise consisting of one training company and three healthcare companies.

Listen in and hear our conversatoin about why Marty decided to become a Navy SEAL, Navy SEAL training and the lessons learned that he's applied to his career after the Navy.

Marty gives tons of things you can use to grow your business and lots to movtivate you.

Links from the episode:

When Founders are raising money for their company there is a lot of work that goes into getting prepared. From building the pitch deck, five year financial model, practicing the pitch and preparing the team for the fund raising process.

In this episode I outline five mistakes I've made and see other entrepreneurs make no their pitch deck and offer suggestions on how to fix them.

Steffan Dalsgaard Founder of Golden Triangle Ventures(GTV).

GTV is a multifaceted consulting Company pursuing ventures in the Health, Entertainment, and Technology industries, with many additional projects being developed that provide synergistic values to these divisions.

The Company aims to purchase, acquire, and/or joint venture with established entities that management can help assist and develop into unique opportunities. Additionally, GTV provides a professional corporate representation service to different companies in these sectors while consulting on a variety of business development objectives.

Listen to this episode to hear how Steffan set goals years ago to build GTV and how's he executing on building the business.

This epsoide is part of our how I built this series that is published on Monday's and Wednesdays.

Links from the show

Building a business is hard, takes a lot of dedication, time and most importantly support from your significant other.

When we talk about our "team" we're often talking about the people who work in our company. Yet, our most important "team" is the one we go home to.

In this Friday edition of Having Coffee with Danielle, we talk about our experience and what it takes to have a successful loving relationship with our significant others while building our business.

Links from the show:

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas, and I talk show over coffee.

Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

I've found that successful Start-up Founders have serveral traits, one is they believe they can do something that sounds impossible to other people. This unwavering optimism allows Founders to take risks that under other circumstances might not seem reasonable.

Unfortunately, this admirable optimism sometimes leads entrepreneurs to take legal risks that they shouldn't take.

Listen to this episode to educate yourself on five legal traps that you want to avoid as a business owner.

Links and Downloads

Megan Bennett is CEO of national boutique PR agency, Light Years Ahead. They're dedicated to helping businesses, especially small entrepreneurs, build their images, often from scratch.

Megan is known in the industry as a fearless and relentless champion of her clients – one who catapulted a small Kansas City company to a quarter million-dollar upswing in sales after getting them featured on FoodandWine.com.

But that’s just the tip of the iceberg! She has plenty of similar stories to tell, but best of all – she’s here to provide you with plenty of insights and actionable tips that you can use after listening , even you can’t afford to hire an outside PR agency right now.

This is a "how I built this" episode packed with tips you can use to get PR for your company.

Links from the show

Yesterday we published our 200th episode of the EDGE Podcast. We launched the EDGE on Monday July 6, 2020 and we've learned a lot along the way.

The name was originally Build a Business Success Secrets. We figured out a few things about using a name that long the hard way, did some introspection, brainstorming and changed it to EDGE.

If you're interested in the whole name change decision listen to episode 139 where we lay it all out for you.

Join Gia, our Director of Operations, and I in this episode as we talk about lessons we've learned in podcast production, podcast promotion across social media channels, podcasting equipment, recording studio lessons, and a lot more.

Ian Clifford is CEO and Founder of FuelPositive. He has more than twenty-five years of experience in the fields of technology and marketing and has successfully led FuelPositive to global brand recognition through its unique energy solutions.

From 2006 to today, Ian has raised more than $60 million in equity financing for the Company.

Previously, Ian co-founded digIT Interactive, a full-service Internet marketing company serving Fortune 500, which he sold at the peak of the Internet market in 2000.

This is a "how I built this" episode packed with tips from Ian that you can use to build your business.

Links from the show:

There seems to be a declining work ethic sweeping across North America. Is it a generational thing, a product of COVID, something else?

Listen in to Danielle and I talk about it over coffee.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas, and I talk show over coffee.

Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

Links from the episode:

One day 55 days ago I decided I was going to go on a 100 pushups a day streak for as long as possible.

Along the way I've learned five lessons about setting a goal, sticking with the goal and achieving your goal. I'm sharing these lessons and offering some high percentage tips (HPT's) for you.

Links from the episode

Murray Hidary is a repeat technology entrepreneur and musician.

In his most recent endeavour he has created MindTravel, an immersive, meditative experience that has spanned cities across the world in the form of SilentWalks and “silent” piano concerts In bringing MindTravel to a broad audience through his digital offerings.

Murray’s goal is to create the space for people to have a powerful journey, which is at once provocative and reflective, healing and transcendent.

Murray’s MindTravel experiences are a fusion of contemporary and classical musical styles, wisdom traditions, theoretical physics and the power of communal elevation.

In this episode we talk about how he found his way to MindTravel and creating music, his technology career founding and selling several companies during the early days of the Internet and he's turned his passion for music into a lifestyle business that's tranforming lives.

This is a "how I built this" episode packed with tips from Murray that you can use to build your business.

Links from the show

As a business owner believing in yourself is one of the most important traits you can have.

What is it about people who believe in themselves? We see it in the way they carry themselves, in the way they converse with others, and in the things they accomplish in their business.

You’ll find people who believe in themselves have a lot of traits in common. In this episode we explore those traits.

From Deborah's start as a Playboy Centerfold and Covergirl to her life as a Screen Actors’ Guild member and later, achieving the Top 5% in her industry as a member of the Million Dollar Roundtable, Deborah Driggs has had to clear many hurdles in life. While it may seem like Deborah’s success came easy to her, nothing could be further from the truth. She has overcome a number of challenges in life to get to where she is today. What is true - and a part of her character - is her willingness to take risks, maintain a positive attitude, and never take ‘No’ for an answer.

We talk about how she became a Playboy centerfold, to hanging out at the mansion with Hugh Hefner, if she feels women are exploited for shoots like Playboy, to going through a divorce, reinventing herself, building her own business, becoming a top sales lady and how she's reinventing herself in her fifty's.

This is a "how I built this" episode packed with tips from Debroah that you can use to build your business.

Links from the show

This Friday Danielle and I pick up our conversation from Ep. 189 where we started talking about how and where we invest the money we make from our businesses.

Today Danielle lays out her real estate investing strategy. How she got started, alternative financing products, how she manages her properties, what she looks for and more real estate investing high percentage tips.

We want to help you make some money by investing!

Brandon uses Coinbase and you can make an instant $10 by buying or selling $100 or more of cryptocurrency on Coinbase when you use this link.


Tranparency and Disclaimer:
1) by using the link above we receive $10 for referring you to Coinbase.

2) we are not financial advisors and we are not offering advice, only sharing what we do with our investing. Our risk tolorance and knowledge is different than yours. Be sure to consult a professional before making any investment decisions based on what you hear in this episode.

You've worked your butt off all year in your business to hit your goals, you're a little excited for the holidays and at the same time a little worn out from a long year.

You put the tiredness behind you and start out with an energized holiday spirit. The mere idea of the holidayís sparks joy.

Knowing anything is possible during the season creates a sense of wonder and delight right about the time the first pumpkin spice latte hits the coffee shop and the fumes escape out of the door and fill the whole street.

Then something happens and it doesn't take long for one or more of three thieves to rob your holiday spirit.

Any of these have a tendency to steal the joy you've mustered for the season. Sadly, what's supposed to be a happy time can easily turn stressful.

Listen in where I reveal the three theives and what you can do to stop them in their tracks.

Download mentioned in this podast episode

To receive the 25 page eBook/workbook mentioned in the podcast please email Brandon at: B @ BrandonCWhite.com with "3 Holiday Thieves" in the subject line.

Setti Coscarella is the CEO of TAAT Global Alternatives. He is building a disruptive alternative to the nearly 1 trillion dollar tobacco market and we're excited to have him on the show.

He shaes his lessons learned from growing TAAT as well as lessons learned from his extensive business experience ranging from banking, to entrepreneurship, big tobacco and now TAAT.

Listen in to see how Setti is leading TAAT to take on some of the biggest businesses in the world.

This is a "how I built this" episode packed with tips from Setti that you can use to build your business and take on the big guys in your industry.

Links from the show:
TAAT Global

The EGDE was formally Build a Business Success Secrets

Burn out is a real thing that can happen to Business Owners, Entrepreneurs and/or Founders. It creeps up slowely and before you know it you're burning out.

This episode provides three signs that you are burning out. See if you have any of them.

There is a download mentioned in this episode, email Brandon at B @ BrandonCWhite.com with "download 191" in subject line.

Forrest Dombrow is a serial entrepreneur, author, and a sales consultant with seventeen years of experience in the online marketing industry.

He has worked with hundreds of small- and medium-sized businesses, and has sold millions of dollars in digital marketing services to some of the largest brands in the world including SEO to Amazon and Conversion Rate Optimization to Costco.

This is a fun epsiode with tons of lessons learned and tips to help with your company's sales.

Links from the episode

Forrest' new book, Clone the Ace is available here.

Today Danielle and I discuss where I invest my money outside my business.

We cover my approach to stock market investing, crypto investing, my Bitcoin bet that I made in 2014 that has paid off big (and the lesson I learned from it), my real estate investing strategy and some alternative investing I do to add some diversity.

You can check out Part 2 of this series in Episode 194 where Danielle lays out how she invests her money in real estate, how she got started with less than $30,000 and how she manages the ten properties she now owns.

We want to help you make some money by investing!

Brandon uses Coinbase and you can make an instant $10 by buying or selling $100 or more of cryptocurrency on Coinbase when you use this link.


Tranparency and Disclaimer:
1) by using the link above we receive $10 for referring you to Coinbase.

2) we are not financial advisors and we are not offering advice, only sharing what we do with our investing. Our risk tolorance and knowledge is different than yours. Be sure to consult a professional before making any investment decisions based on what you hear in this episode.

Patrick is the Boss man and founder of KC Cattle Company.

He served in the Army in the 75th Ranger Regiment.

His favorite Wagyu cut is KC Cattle Company's Wagyu Hanger Steak!

Listen how Patrick transitioned from an Army Ranger to rancher, the challenges of building a cattle company and the unexpected product that changed the company overnight.

Links from the show:

KC Cattle Company - Order Online

ML Moseley is an up-and-coming singer-songwriter out of Valdosta, Georgia.

Based in Atlanta, Moseley has written and co-written over 100 songs and currently has a few released. Following the success of her second single, El Dorado, she is currently working on an upcoming EP to be released this year.

We talk about how she got into singing and what it's like being an independent music artist.

Links from this episode

Spotify: ML Mosley
Apple Music: ML Mosley
Instagram: ML Mosley

Self limiting beliefs can hold you back. The crazy thing is that some of these beliefs while they seem real, are made up in your head.

In today's epsiode we offer 5 tips on how to overcome self limiting beliefs.

Troy and Patrick share how they are coordinating a community of data scientists, climate entrepreneurs, investors, and domain experts to develop open-source data tools for regenerative land-use. By leveraging ecological machine learning models and field observation data they're enabling landowners to participate in carbon markets regardless of their size.

Listen in to hear how they are doing it!

About

Troy Carter, CEO Troy is a multidisciplinary entrepreneur committed to global ecological restoration. Prior to Earthshot, he co-founded RIZOME, a pioneer in large-scale reforestation and bamboo engineered lumber. He has worked on financing renewable energy and agriculture projects for the last six years.

Patrick Leung, CTO Before co-founding Earthshot Patrick was CTO at Two Sigma Private Investments, pioneering the use of data science in private equity markets. He was also a senior leader at Google for 11 years on Google Maps, Emerging Markets, and the Duplex AI system,

Links

Earthshot Labs

Mital Makadia and David Siegel are Partners at Grellas Shah Law Firm in Silicon Valley and we talk about deal terms entreprenuers can expect when raising venture capital.

If you are, or are considering, raising money for your startup this epsiode will give you an overview on what terms to expect and lessons learned.

About Mital
Mital's practice is focused on representing technology startups and startup founders . She provides counsel on a variety of corporate and transactional matters and negotiates and structures equity financings, M&A transactions, and commercial and intellectual property transactions for her clients.

About David
David is an unusual startup lawyer in having done sophisticated legal work in both transactional and litigation matters: he is an accomplished startup lawyer and litigator who has extensive experience with our firm in handling a broad range of corporate, transactional, and intellectual property matters, including work on multi-million dollar financings and acquisitions, all in addition to having a deep expertise in handling complex intellectual property, corporate, and commercial litigation matters.

In Part 1 (epsiode 177) Danielle laid out what she does for her marketing at Domestic Divas Cleaning Co. In part two I lay out what we do for marketing here at the EDGE.

Every Friday Danielle Jenkins, founder of Domestic Divas, and I do a live show called Coffee with Danielle at 8am PST, 11am EST on YouTube and talk all things about running a business. The episode is published here later in the day.

Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

Links from the episode:

Domestic Divas Cleaning Co.

Kerrie Flanagan is an author, writing consultant, writing instructor for Stanford Continuing Studies and freelance writer with over 20 years’ experience in the publishing industry.

She is the author of, The Writer's Digest Guide to Magazine Article Writing along with 17 other books in various genres.

Kerrie makes her living through freelance writing, teaching, her books, and consulting with writers.

Listen for tips on how to become a better writer, how to get published, and insights into a writers mind so you approach them to get PR for your business.

Links from the episode:

Jason Reminick, MD, MBA, MS is the CEO and Founder of Thalamus, the premier cloud-based, interview management platform for graduate medical education (GME) training programs. He shares a ton of tips for fellow business owners and Founders in this episode.

With everything going remote last year, Thalamus played a critical role in ensuring that thousands of medical students were able to schedule and complete these interviews (which creates the pipeline of doctors in the US).

He is passionate about medical innovation, education and technology, and his work has been featured in leading medical journals including Anesthesia & Analgesia, The Journal of Graduate Medical Education, and The Journal of American Medical Association.

He is the Director of the Society of Physician Entrepreneurs Nashville Chapter and serves as an advisor at the Nashville Entrepreneur Center. Dr. Reminick trained in the combined Pediatrics/Anesthesiology program at Stanford University. He graduated Alpha Omega Alpha from the University of Rochester School of Medicine, while concurrently earning his MBA from the Simon Graduate School of Business.

He was recognized as a Physician of Tomorrow award recipient (2012) by the American Medical Association, was a member of the Stanford University Society of Physician Scholars (2013-2017) and was a Joseph Collins Foundation Fellow (2011-2013).

Links:

Thalmus

Danielle and I talk about how we've been surviving running service businesses during COVID.

Every Friday Danielle Jenkins, founder of Domestic Divas, and I do a live show called Coffee with Danielle at 8am PST, 11am EST on YouTube and talk all things about running a business. The episode is published here later in the day.

Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

Drop in live on Fridays on the EDGE's YouTube channel, ask questions and join the conversation via chat or grab our recorded conversations on Fridays right here.

Two-time Emmy winner David Page changed the world of food television by creating, developing, and executive-producing the groundbreaking show Diners, Drive-Ins and Dives on the Food Network.

Before that, as a network news producer based in London, Frankfurt, and Budapest, he traveled Europe, Africa, and the Middle East doing two things: covering some of the biggest stories in the world and developing a passion for some of the world’s most incredible food.

Page walked through Checkpoint Charlie into East Berlin the night the Berlin wall opened, but his favorite memory of the eastern side before reunification remains the weisswurst sold under the S-Bahn elevated train.

He was first served couscous by Moammar Khaddafy’s kitchen staff while waiting in a tent to interview the dictator in Libya.

Blood oranges at a three o’clock breakfast with Yasser Arafat. Wild boar prosciutto in Rome. Bouillabaisse in Marseille. Cheese pies in Tbilisi. Venison in Salzburg. Nonstop caviar in Moscow. He even managed to slip a few food features in between the headline stories, such as a profile of Germany’s leading food critic, which turned out not to be the oxymoron one might assume.

Once back in the states, Page has pursued his passion both personally and professionally.

Show-producing Good Morning America, he was involved in a substantial amount of food coverage, including cooking segments by Emeril Lagasse. Creating Diners, Drive-Ins and Dives and hands-on producing its first eleven seasons took him deep into the world of American food—its vast variations, its history, its evolution, and especially the dedicated cooks and chefs keeping it vibrant.

His next series, the syndicated Beer Geeks, dove deep into the intersection of great beer and great food. It is those experiences, that education, and the discovery of little- known stories and facts that led Page to dig even deeper and tie the strands together in Food Americana.

Listen to episode to hear these stories and more!

Links from this episode

Nina Barnett is a comedian and Founder. She is CEO of Ninz inc. operating under the DBA, Grooop.

Grooop is a platform designed to make safety more fun, inclusive, intuitive, and non-invasive using service contracts and a mobile app.

Nina is a UNC, Chapel Hill (go Heels!) 2019 graduate with a degree in Physics and Acting with a Mathematics minor.

She is a proud member of the Female Founder Collective, a Vital Voices Leadership Incubator Fellow, Forbes 30 Under 30 Social Entrepreneur Nominee and Finalist, Luminary x UFA 2021 Fellow, and most recently one of FLIK's 21 Women Entrepreneurs to Watch in 2021.

In her spare time, she is also a stand-up comedian in New York City performing at iconic venues such as Gotham Comedy Club, Greenwich Village Comedy Club, Broadway Comedy Club, Stand Up NY, and more!

Links from this episode
Grooop

Danielle and I lay out what we do and how we do our marketing.

Every Friday Danielle Jenkins, founder of Domestic Divas, and I do a live show called Coffee with Danielle at 8am PST, 11am EST on YouTube and talk all things about running a business. The episode is published here later in the day.

Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

Drop in live on Fridays on the EDGE's YouTube channel, ask questions and join the conversation via chat or grab our recorded conversations on Fridays right here.

An early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter.

Foreseeing the importance of how business leaders are perceived online, Karen began her LinkedIn profile writing business.

A decade later she is ranked as one of the top eight independent LinkedIn trainers across Asia Pacific, and has facilitated training for sales teams in some of the biggest companies in Australia, while writing profiles for small business owners and start-ups.

Karen and I talk about how she started her business and then she drops a ton of high percentage tips (HPT's) to help you master your LinkedIn profile.

Links in this episode

Karen Tisdell

As EVP, Global Business Development at Cooley, Carl Grant leads a team of super connectors who are connected to venture capital firms and the technology and life sciences ecosystems.

During Covid, Carl designed Venture Raise to help entrepreneurs find the investors who are the best fit for their companies and get to know connectors who can get them a proper referral to the investor.

Carl Grant and I have known each other for over two decades. He's a great guy, always smiling and you'll love this epsiode where we talk about his move to Austin Texas, venture capital and his Venture Raise company that can help you find investors for your business.

Links from this episode:

* Venture Raise
* Cooley

This week is Part 2 where we talk about what software we use to run our businesses and some of the challenges and solutions we've found. Every Friday Danielle Jenkins, founder of Domestic Divas, and I do a live show called Coffee with Danielle at 8am PST, 11am EST on YouTube and talk all things about running a business.

Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses. We talk about what's working, what's not, what software and systems we use, sales and marketing strategies, our own wellness and other challenges and solutions we've discovered.

Drop in live on Fridays on the EDGE's YouTube channel, ask questions and join the conversation via chat or grab our recorded conversations on Fridays.

Cookies were always part of Lauren's life, but she never thought she'd open her own business, bake cookies for a living, much less have three Detroit Cookie Company stores in just a few short years.

Lauren shares her story of how she got started and things she's doing to grow her business that's allowed her to expand in a short time period.

Lauren and her team bring the ultimate cookie experience to their cookie family by taking flavors from your most beloved memories and adapting them into cookie form.

I've tried Detroit Cookie Company's cookies and can attest to just how good they are! You'll love Lauren and her story.

WARNING: This episode will leave you smarter, happier and hungry.

Links: