The Art of Online Business

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The Art of Online Business

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.


Join fellow online course creators and coaches as we delve into things like 
• sales and marketing optimization, 
• and systems and processes
• funnels and 
• Facebook ads for seamless scaling!


Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist & Funnel Fixer to 6 & 7-figure online course creators, membership owners and coaches.


Enjoy a mix of actionable solo episodes, interviews with online experts, coaching case studies, and more to elevate your business.


You’ll get weekly insights on Facebook ads mastery, productivity, scaling courses and memberships, evergreen funnels, podcasting, YouTube growth, and more.


Hit "Subscribe" and let's gooooo!

https://theartofonlinebusiness.com
Two metrics you MUST know if you’re running FB ads to your launch

In this episode, I dive into the essential metrics every online course creator using Facebook ads must understand. As a Facebook ads manager and your strategy partner, I highlight the importance of cost per lead and earnings per lead to accurately evaluate the worth of your leads. I share insights on optimizing your launch strategy to enhance your revenue or reduce your ad spend effectively.


Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:






Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 01 Mar 2024 01:00:00 -0800
What doing the 100 Days to $100k Revenue Months Challenge Taught Me

In this episode, join me on a reflective journey through my 100-day challenge to reach $100k in revenue. From unexpected support to navigating personal and business challenges post-accident, I share valuable insights and strategies. Tune in for an honest exploration of growth, resilience, and entrepreneurial commitment.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Timestamps:

0:00 100 Days to 100k Challenge Update
8:57 Challenges and Lessons in Revenue Growth


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 28 Feb 2024 01:00:00 -0800
Are you making this launch funnel mistake?

In this episode I call out the launch mistake that I frequently see course creators committing that keeps them from being able to troubleshoot their launch so they can make more money the next time around. The mistake is not tracking the launch registrants from your Facebook ads separately from your organic leads.

You could be sitting on a very nice situation where all you need to do is scale your ad spend for your next launch. Or maybe you need to pivot in a big way because your ads leads aren’t buying but your organic leads are. But you won't know until you separate your launch funnels so you can accurately measure.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 23 Feb 2024 01:00:00 -0800
Pitch Podcasts & Avoid Getting Ghosted with Gloria Chou

In this episode, PR expert Gloria Chou, shares valuable insights on mastering the art of pitching to be featured on podcasts. Gloria emphasizes the importance of crafting specific and relevant pitches, providing a clear framework called CPR Pitching Method™ for effective outreach. She encourages listeners to overcome inertia, take action, and leverage podcasts as a powerful platform to enhance credibility, authority, and reach in their respective industries.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Gloria’s Links:


Timestamps:

0:00 Introduction

6:47 Effective Pitching Strategies for Podcasts

20:00 Mastering PR for Business Growth

27:14 Masterclass With Gloria Chou






Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 21 Feb 2024 01:00:00 -0800
One Thing That’s Working Right Now With Facebook Ads

In this episode, I share what's been working really well for several of my Facebook ads clients currently running lead magnet, direct to sale and launch registration ads. It's short form video! I break down our best performing content and several factors you'll want to consider so your Reels perform well.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 16 Feb 2024 01:00:00 -0800
Behind the Scenes of Outsourcing My New Website Design to the Philippines with Archie Alibasa

In this episode, I dive into the behind-the-scenes process of upgrading my website with my web designer, Archie. We discuss effective communication strategies, collaboration tools like Loom and Vimeo, and best practices for clear email communication. We also touch on trust-building in client relationships and payment structures for projects.


If you're considering a website redesign or upgrade, check out arcawebsolutions.com and mention the Art of Online Business podcast for a special bonus.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Archie’s Links:




Timestamps:

0:00 Introduction

13:37 Business Relationships

21:00 Flexibility and Trust in Conducting Business





Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 14 Feb 2024 01:00:00 -0800
Why Worldwide Facebook Ad Targeting Will Waste All Your Money

In this episode, I talk about why when you show your ads all over the world, you waste your money. This is in response to a question that I received in my email. If you have an ads question you'd like me to answer, DM me on Instagram @quayjo



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Timestamps:

0:00 The Pitfalls of Worldwide Ad Targeting

9:48 Targeting Countries for Online Advertising

15:27 Targeting the Right Audience for Success





Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 09 Feb 2024 01:00:00 -0800
Have A Quiz? Avoid This Mistake That's Hurting Your Sales

Know this critical mistake when using a free quiz funnel for online course businesses. I’ll share insights from working with a client on quiz funnel, sharing the changes I recommended to increase sales.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Timestamps:

00:00 - Introduction

06:21 - Optimizing Thank You Page for Sales




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 07 Feb 2024 01:00:00 -0800
Why this organic quiz funnel makes $767 per lead.

In this episode, I unravel the secrets behind Dallas Travers' high-performing quiz funnel, which boasts an impressive 11% lead-to-sale conversion rate and earns an astounding $767 per lead.

This episode provides valuable insights into creating effective quiz funnels and optimizing lead nurturing for substantial results.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Links mentioned in this episode:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Timestamps:

00:00 - Introduction

11:55 Exploring Work, Building Lists, Successful Coaching

23:18 Improve Conversion Rates in Online Courses




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 02 Feb 2024 01:00:00 -0800
My Website Makeover: Building a Business Website That Wows w/ Archie

In this episode, website developer Archie Alibasa and I discuss the significance of a well-designed website in enhancing business conversions. Archie, with 15 years of web development experience, shares insights on building user-friendly websites.


We cover topics like color palette choices, the importance of balance and separation in design, and the impact of website speed on user experience. For more details on optimizing your website and boosting conversions, visit Archie's website at arcawebsolutions.com.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


Archie Alibasa’s Links:


Timestamps:

0:00 Well-Designed Websites for Business Conversions

13:38 Colors, Emojis, and Building a Website




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 31 Jan 2024 01:00:00 -0800
Avoid these sales page and checkout page mistakes especially if you host on Wordpress

In this episode of Funnel Fix Friday, I share actionable tips to boost sales conversions on your WordPress sales and checkout pages. Learn the importance of minimizing distractions on sales pages, removing unnecessary headers, and steering clear of exit-intent pop-ups that may hinder the buying process.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Timestamps:

0:00 Improve Sales Conversions on Sales Page

13:13 Checkout Page Captcha and Feedback Discussion




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 26 Jan 2024 01:00:00 -0800
The Five Lightbulbs: Simple But Potent Marketing That Sells with Billy Broas

Are you ready to illuminate your marketing strategy?

Today, we're challenging conventional wisdom by unveiling five simple yet potent marketing lightbulbs that have the potential to ignite success for businesses of all sizes.

Join us as we explore the game-changing Five Lightbulbs messaging framework crafted by marketing consultant and copywriter Billy Broas. From straightforward concepts to powerful executions, this episode promises to illuminate your approach to selling.


Through captivating anecdotes from his early career, Billy delves into how The Five Lightbulbs inject simplicity and leverage into anyone's marketing strategy. Billy demonstrates how these timeless principles have consistently propelled businesses to success across various industries.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


Links mentioned in this episode:


Kwadwo’s Links:


Billy Broas’ Links:




Timestamps:

00:00 - Introduction

03:10 - Details on Billy's transition to online business

11:51 - Brain wired to focus on high-impact strategies

14:02 - Unacceptable status quo, demand, value in past lessons

16:53 - Marketers must understand, empathize before offering solutions

22:12 - Copywriting projects focus on bridging message clarity

25:01 - Differentiating marketing crucial for standing out

29:06 - Minimize hurdles, optimize sales page checkout process

33:38 - The importance of outcome in marketing

36:07 - Where to learn more about The Five Light Bulbs




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 24 Jan 2024 01:00:00 -0800
Avoid wasting money. Scale Facebook Ads Like I do.

In this episode, I share my strategies for effectively scaling Facebook ads in lead generation and sales campaigns. I emphasize the need to stabilize lead costs before scaling and provide insights on managing ad sets during launches.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


Links mentioned in this episode:


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 19 Jan 2024 01:00:00 -0800
Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan

Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action.

In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch.

Brenna's approach to anticipation marketing isn't just about selling a product; it's about creating a journey for your audience that begins well before the launch.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


Links mentioned in this episode:

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Brenna McGowan’s Links:



Timestamps:


00:00 - Introduction

00:34 - Minimizing launch burnout through strategy

06:23 - Market saturation impacts decision-making; allow space.

09:38 - Utilize personality to differentiate during pre-launch period.

11:14 - Client understanding, empathy, and pre-launch strategies fundamental.

13:48 - Exploring authority, credibility, empathy, and personal values.

17:00 - Generate anticipation and excitement for upcoming product launches.

20:25 - Balancing anticipation and excitement for adult consumers.

24:40 - Process facilitates impactful and engaging content creation.

27:06 - Novel ideas drive dopamine and market success.

31:04 - Program offers confid


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 17 Jan 2024 01:00:00 -0800
Should One Email Have More Than One Call To Action?

Are you unsure of whether to include one call to action or multiple in your marketing email? Have you ever wondered how it impacts your conversion rates? In this episode, we'll explore the impact of having multiple calls to action in your email with a real client story. Join me in this insightful episode to uncover the best practices for optimizing your email sequences and maximizing your conversion rates.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


Kwadwo’s Links:




Timestamps:

00:00 - Introduction

03:07 - Discussion on the client's email sales sequence

03:36 - Reasoning behind having only one call to action in an email

04:27 - Decision fatigue and its impact on prospects

06:15 - The importance of serving through selling

07:20 - Mention of a funnel leak finder tool




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 12 Jan 2024 01:00:00 -0800
Are You Infusing Your Passion Into Your Business?

In this episode, I share about bringing an element that I'm passionate about back into my business that I've been missing. I also talk about a potential new segment for the podcast and would love for you to DM me your thoughts about it!



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


Links mentioned in this episode:



Kwadwo’s Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 10 Jan 2024 01:00:00 -0800
Funnel Reaction: Create with Leanne's Clarity Workshop

Ever wondered how to refine your sales funnel for maximum impact? Today, we dive into Leeanne Brennan's free Clarity Workshop funnel to unearth its strengths and opportunities for improvement. Which sales funnel advice can you apply to your online business? Let's find out.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


Kwadwo’s Links:



Timestamps:

00:00 - Introduction

03:19 - Create thank you page for leads conversion

08:55 - Practical Zoom workshop with potential marketing challenges

11:45 - Make it easy to click through online

16:21 - Leeanne, speaking directly to individual on Zoom

20:24 - Repurpose Zoom call, edit pitch for brevity




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 05 Jan 2024 01:00:00 -0800
Is running Facebook ads to your blog worth it?

Are you considering using Facebook ads to drive traffic to your blog? Wondering if it's worth the investment?

The answer lies within the strategic approach you take.

In this episode, I explore the effectiveness of running Facebook ads to your blog, delving into setting clear objectives, tracking effectiveness, and nurturing traffic to maximize conversions.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


Links mentioned in this episode:



Kwadwo’s Links:



Timestamp:

00:00 - Introduction

05:23 - Using paid traffic to measure blog effectiveness

08:52 - Optimize traffic by focusing on email marketing

10:03 - Clearer funnel, warmer audience, fewer variables, holistic strategy








Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 03 Jan 2024 01:00:00 -0800
Funnel Review - The System RX's Funnel Mistakes Masterclass

It's time to address some common funnel mistakes that might be hindering your success. In this episode, we examine Angela Tan’s funnel from The Systems Rx. We're exploring the nuances of her opt-in page design, the call-to-action, and how these elements impact conversion rates. Tune in, learn, and apply these lessons to your funnel for better results.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links Mentioned In This Episode:



Kwadwo’s Links:



Timestamps:

00:00 - Introduction

04:22 - Optimization opportunities on the opt-in page

09:09 - Pages use varied colors for clear navigation

10:34 - Avoid funnel-building mistakes; segment email list

13:35 - Do not use heading to sell master class

18:08 - Desktop link display issues hindered price visibility

21:01 - Use images and graphics for immediate impact

25:25 - Stick with your values and plan accordingly

27:05 - Checkout page needs larger, clearer trust icons

30:13 - Valuable deadline funnel setup with bonus training




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 29 Dec 2023 01:00:00 -0800
How Collabs Can Explode Your Business Growth with Jordan Gill

In this episode, we're joined by the insightful Jordan Gill, CEO of Systems Saved Me, who has elevated collaboration into a powerful leveraged marketing strategy. Jordan covers essential topics from how collaborations can lead to more speaking engagements to emphasizing the significance of collaborations that align with your values.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


Kwadwo’s Links:




Jordan Gill’s Links:



Timestamps:

00:00 - Introduction

00:29 - About Jordan Gill

04:24 - Became Collab Queen, earned $180-220k

07:57 - Collaborate with copywriters for workshops and training

11:42 - Learn what's important to you before connecting

19:41 - Offline opportunities lead to valuable connections

20:36 - Collaborations build trust and valuable relationships

25:48 - Mission-driven projects take priority, ROI matters

30:33 - People are eager to collaborate

34:09 - Connect with Jordan Gill




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 27 Dec 2023 01:00:00 -0800
Are Facebook Ads worth my time and money to even consider?

Explore the value of Facebook ads for your business goals! Join us as we discuss key considerations before diving into Facebook ads, validate your product, and ensure your business is ready.

Gain insights on when to bring in a Facebook ad manager. Tune in for actionable tips to decide if Facebook ads are your best play!


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links Mentioned In This Episode:



Kwadwo’s Links:




Timestamp:

00:00 - Introduction

01:04 - Kwadwo's experience with Facebook ads and audience growth

01:38 - Importance of validating your product before using Facebook ads

03:45 - Evaluating why a course is selling well and funnel maximization

06:04 - Discussion on business health and Facebook ads as a lifeline

06:59 - Challenges of business survival and testing Facebook ads

08:16 - Analyzing a fitness trainer's business with high social media following

10:03 - Should you run your own Facebook ads or hire a manager?

11:26 - Managing Facebook ads at different business revenue levels

13:16 - The value of a Facebook ads manager for your business






Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 22 Dec 2023 01:00:00 -0800
Unlock More Sales: Webinar & Discovery Call Pro Tips With The Sales Evangelist, Donald Kelly

Are you ready to unlock the secrets to boosting your sales through webinars and discovery calls? Join us in this episode as we dive deep into the world of sales with the founder of The Sales Evangelist, Donald Kelly.

With a wealth of experience in sales training and coaching, Donald offers invaluable guidance in the world of selling. This episode provides expert tips and strategies to elevate your webinars and discovery calls.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


Kwadwo’s Links:



Donald Kelly’s Links:


Timestamps:

00:00 - Introduction

00:29 - About Donal Kelly

02:44 - Sales podcast grew into successful training organization

12:15 - Learn email writing, sales calls, and closing

20:24 - Walking through the discovery call structure

23:58 - Decide if it makes sense, note objections

29:18 - Evaluate options, discuss on call if needed

31:27 - Repetition, role play, and listening to calls

35:35 - Price anchor: higher price than actual cost

37:45 - Course pricing, content, accountability, facilitator sessions shown

40:51 - Criteria and objections

44:52 - Understand preferences

47:45 - Free course available, new offer coming soon





Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 20 Dec 2023 01:00:00 -0800
How I Write Sales Emails for My Online Course With ChatGPT

I walk you step by step through the exact ChatGPT prompts I use for crafting effective sales emails so you can do the same for yourself... and save LOTS of time. You'll learn how to teach ChatGPT about your audience that you communicate to, about your program(s) you're selling and about your communication style. All this will make ChatGPT give you some pretty decent emails that you can then modify as you wish.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo’s Links:





Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 15 Dec 2023 01:00:00 -0800
Keenya Kelly’s Short Form Video Secrets!

In this episode, short-form video marketing expert Keenya Kelly shares her best tips on how to leverage short-form videos on different platforms for business growth. Learn about strategies for increasing email list traffic and viewer engagement, addressing your common objections in creating short-form videos.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links from this episode:


Kwadwo’s Links:


Keenya Kelly’s Links:


Timestamp:

0:00 Introduction
1:19 About Keenya
2:26 Why short-form videos?
4:05 How to hook your audience to your short-form videos
5:28 Phrases you can start your videos with
6:35 Overcoming challenges in creating short-form videos
9:15 Get started with publishing your first short-form video
12:14 How Keenya helped a client generate over a million dollars
13:36 Short-form video strategies and platforms
20:18 Keenya's short-form video guide


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 13 Dec 2023 01:00:00 -0800
Avoid These Easy To Fix Sales Page Mistakes

In today’s episode, we delve into a crucial yet often overlooked aspect of online business success: crafting an effective sales page. Kwadwo reveals the common pitfalls in sales page design and shares how understanding your client's daily struggles can revolutionize your approach.



Links from this episode:



Kwadwo’s Links:


Our discussion centers on understanding the everyday experiences and frustrations of your clients, which are key elements in developing a sales page that truly resonates and drives conversions.

Tune in and transform your sales page into a powerful asset for your online business.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 08 Dec 2023 01:00:00 -0800
It's Time For Rick To Say Farewell And Pass The Baton

This episode marks a significant transition, as Rick says farewell as co-host and shares his new direction before passing the baton to Kwadwo.

Kwadwo is committed to offering high-value strategies, ensuring the podcast continues to be an essential resource for experienced online business professionals.



Links from this episode:



Kwadwo’s Links:



Even as Rick transitions from the podcast, he will be actively sharing insights on YouTube, TikTok, and through his coaching services, including his new AI-powered project, 'PickRick's Brain.'


This episode marks the beginning of an exciting new chapter in our journey into the future of online business.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 06 Dec 2023 01:00:00 -0800
My Top 4 Lessons Learned From Creating 3 Courses in Less Than 2 Months

In this episode, [QUĀY.jo] reveals 4 valuable insights for online course creators, discussing key lessons he wishes he had learned at the beginning of his course creation journey. Also, you’ll learn why overcoming 'knowledge bias' is essential for teaching beginners, and how this bias might be preventing you from effectively reaching them.

Sign up for your FREE 30-day trial with Kajabi


Links from this episode:



Also, discover helpful Kajabi tips for managing customer expectations and fostering a focused learning environment.

This episode is full of easy-to-use ideas, great for experienced creators wanting to make their courses even better. Tune in for real, useful advice to upgrade your online course skills!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Rick Mulready’s Links:




Timestamps:
00:00 - Introduction
00:27 - Integrating feedback loops
01:13 - Overcoming knowledge bias
02:34 - Managing customer expectations in Kajabi
03:30 - Leveraging onboarding questionnaires for course improvement
05:43 - Engaging in Live Q&A sessions



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 04 Dec 2023 01:00:00 -0800
Are You Making It Easy for Your Webinar Registrants to Watch Your Webinar?

In today's episode, I dive into the secrets of maximizing webinar registrants' engagement by evaluating a real-life case study with my client and exploring the crucial elements of creating powerful webinar funnels.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


Links from this episode:



Discover how minor tweaks in email content and visual elements can significantly elevate engagement rates and bridge the gap between content and conversion.

Tune in to hear the inside scoop on making it easy for your webinar registrants to engage and convert.




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Rick Mulready’s Links:




Timestamps:
00:00 - Introduction
01:41 - Problem with low webinar viewership in the funnel
03:52 - Strategy for email sequences in marketing
05:21 - Discussion on color psychology in marketing
08:53 - Strategies for effective email marketing
10:05 - Avoiding redundancy in email content
10:47 - Focusing email content on the webinar's core message
11:40 - Teasing webinar content in emails like movie trailers
13:14 - Advice on funnel optimization


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 01 Dec 2023 01:00:00 -0800
The Art of the (AI) Transition

In this episode, Rick Mulready reveals the exciting new direction he's taking his business. Rick doesn't just discuss the potential of AI; he breaks it down into a practical, step-by-step approach accessible to all online business owners.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


Links from this episode:



Adding another layer to the AI journey, Rick, in collaboration with AI expert Rachel Woods, introduces his latest venture: The AI-Powered Business podcast.

Tune in for this exciting episode and empower yourself to take your business to the next level with AI.



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:





Rick Mulready’s Links:





Timestamps:
00:00 - Introduction
00:52 - Rick's sabbatical led to new plans
03:26 - AI tools streamline business and save time
08:17 - Reinspired by different aspect of online business
12:30 - Partnering to simplify AI for non-technical people
14:36 - Using AI to streamline Facebook ad process
18:18 - Big plans for my new company, revenue sources
20:18 - I made a basic website myself with AI
24:40 - Delay due to desire for relevant questions
26:56 - New podcast coming soon


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/743
Wed, 29 Nov 2023 01:00:00 -0800
5 Online Strategies That Changed The Game For Me

Today, I'm excited to share five online strategies that not only altered my online business trajectory but can also revolutionize your approach and propel your success in the digital realm. From pre-validating courses to navigating the power of group coaching and mastering YouTube's search game, each strategy is a testament to the evolution of my online journey.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


Links from this episode:


Join me as I unwrap the lessons learned and provide actionable tips for transforming your online business landscape.



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Rick Mulready’s Links:




Timestamps:
00:00 - Introduction
01:47 - 1st: Pre-validating a course
06:51 - 2nd: Group coaching
10:53 - 3rd: Ranking videos in YouTube search
14:37 - 4th: Coaching skills for business growth
17:44 - 5th: Running effective Facebook ads






Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/742
Fri, 24 Nov 2023 01:00:00 -0800
Leverage Social Proof to Boost Sales & Long-Term Brand Success with Brittany Herzberg

Are you looking for ways to boost your brand's credibility, trustworthiness, and long-term success? We're thrilled to welcome back social proof expert, Brittany Herzberg, for an insightful discussion. Together, we delve into the world of testimonials, case studies, and more.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links from this episode:


This episode goes beyond the realm of reviews, offering you valuable insights into how to effectively leverage social proof for your brand's long-term success. You definitely don't want to miss this!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Rick Mulready’s Links:




Timestamps:
00:00 - Introduction
00:00 - About Brittany Herzberg
06:18 - SEO helps your copy get found online
09:19 - Use stories to build instant trust
11:18 - Trust through SEO keywords attracts and convinces
13:07 -Simplify questions and be specific for success
18:58 - Craft case study with SEO, keywords; story format connects with readers
21:37 - SEO + story + social proof = magic marketing combination
25:14 - Optimize content with post-analysis adjustments
27:11 - Notify person, get feedback, update case study
30:27 - Improving social proof through easy testimonials requests
35:19 - Capture audio and transcribe, ask for testimonials
37:42 - No need to dress up for Voxer
42:52 - Email as social proof; positive reinforcement received
45:09 - Blind web developer helps improve website accessibility




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/741
Wed, 22 Nov 2023 01:00:00 -0800
Inside Look: Mai-kee Tsang’s Lead Magnet & Tripwire Funnel

Join me for an insightful episode where I break down a top funnel and unveil the secrets behind a successful lead magnet to tripwire strategy. I delve into the intricacies of Mai-kee Tsang's funnel, exploring every facet from the compelling opt-in page to the irresistible tripwire offer.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


Links Mentioned in this Episode:



Whether you're a seasoned marketer or just starting, this episode offers key takeaways to enhance your funnel game and impact your online business strategy significantly.




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Rick Mulready’s Links:




Timestamps:
00:00 - Introduction
01:31 - Kwadwo's reaction to Mai-Kee's opt-in page
05:00 - Engaging copy and outcome-focused language
06:32 - Personality-infused call-to-action button
08:25 - Exploring the tripwire offer
11:52 - Seamless transition to the checkout page
17:16 - The opportunity for upsells in the funnel
18:47 - Get your funnel reviewed


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/740
Fri, 17 Nov 2023 01:00:00 -0800
How To Reduce Your Ad Costs by 40% or More

In this episode, we'll dive into the world of Facebook ad costs and reveal how you can slash them by a whopping 40% or even more! We'll explore the power of a compelling tripwire (a.k.a. welcome offer) and its potential to make a significant impact on your ad spend.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:



Also, we'll share a real-life example of a successful welcome offer that generated remarkable results for our clients. Whether you're an experienced marketer or just starting out, these insights can make a significant difference in optimizing your advertising budget.



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Rick Mulready’s Links:




Timestamps:
00:00 - Introduction
00:20 - Reducing ad costs: strategy, tripwire concept
04:26 - Real estate opt-in page, lead magnet offer
08:41 - How a thank you page should look and some use pre-made templates
11:01- Fixing funnel questions
13:39 - Paying for leads is worth it
18:18 - Landing page lacks clear call-to-action button
20:40 - Textbook example of not closing the loop
24:06 - Recap lead magnet, welcome offer, bump offer
30:30 - Funnel reduces ad costs


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/739
Wed, 15 Nov 2023 01:00:00 -0800
The Best Way to Set Up a 5-Day Challenge: Sean Cannell's YouTube 1K Challenge Review

In this episode, I take an in-depth look at Sean Cannell's 5-Day YouTube 1K Challenge funnel, analyzing each step of the registration process, upsells, follow-up & sales emails, and more. I analyzed exactly how he engaged and guided participants every step of the way.


Links from this episode


Sean Cannell, the brains behind Think Media and a renowned expert in the field of YouTube and online content creation, has put together a compelling challenge that promises to accelerate your YouTube journey.


In this episode, you’ll learn:

  • An analysis of the upsell offers and how they were presented
  • Identification of best practices for running a successful online challenge
  • Tactics for engaging participants and guiding them through the process



Please support the podcast by giving an honest Rating/Review for the show on iTunes!



Rick Mulready’s Links:





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Timestamps:
00:00 - Introduction
01:44 - Sean Cannell's Challenge Funnel
05:30 - Analyzing the registration process
14:29 - YouTube challenge: Get 1k+ subscribers easily
17:09 - Engage audience with testimonials
21:53 - Support team members facing illness or crisis
26:16 - Juicy bonus attracts new members towards goals
34:48 - Course objections addressed through testimonials and example


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/738
Fri, 10 Nov 2023 01:00:00 -0800
Removing the Bottleneck: Is Your Business Ready for a Second In Command? with Kara Barnes

As your business grows, so do the demands on your time and energy.

The very thing you've nurtured and cultivated now requires more than just your solo efforts to thrive.

In this episode, we dive deep into the concept of a second-in-command and explore why it can be the next critical step in taking your business to new heights. To shed light on this topic, we've invited Kara Barnes, a seasoned expert in fractional integration and CEO of Backstage Ops, to share her invaluable insights.

During our conversation, Kara unravels the reasons, benefits, and signs that indicate your business is ready for a second-in-command. She also provides practical strategies for enhancing accountability and fostering a culture of ownership within your organization.


In this episode, you’ll learn:

  • The importance of accountability in teams and businesses
  • How to design a second-in-command relationship
  • The financial readiness required for leadership roles




Please support the podcast by giving an honest Rating/Review for the show on iTunes!



Rick Mulready’s Links:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Kara Barnes’s Links:



Timestamps:
00:00 - Introduction
02:18 - About Kara Barnes
03:05 - The role of vision in integration and scalability
06:42 - The value of fractional experts in small business success
11:56 - Operations and metrics: keys to success
14:00 - Measuring operational success in business
18:07 - The importance of accountability for small businesses
22:22 - The benefits of hiring a manager for improved results
23:20 - Elevating your business with higher-level support
27:45 - How an integrator can help build a successful business funnel


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/737
Wed, 08 Nov 2023 01:00:00 -0800
Karin Carr's 11x ROI Evergreen Funnel Webinar Review

Is your webinar content missing the magic touch that converts cold prospects into hot sales?

Find out how Karin Carr generates over 11x ROI with her webinar strategies!


Links mentioned in this episode:



In the past two Funnel Fix Fridays, we reviewed how Karin Carr’s landing page and funnel convert - now we dive into her webinar secrets.

I'll be reviewing Karin's Evergreen webinar and the highly profitable funnel behind her Facebook ads lead generation strategy. Karin is generating thousands of dollars per month from this webinar alone, and I'll share my key takeaways from analyzing her webinar.

Join me as I break down Karen's webinar slide deck, sales pitch tactics, bonuses, and more. You'll walk away with strategies to boost your own webinar conversions!

So, tune in and prepare to level up your webinar game and boost your Facebook ads ROI!


In this episode, you’ll learn:

  • The structure and engagement elements of Karin's webinar
  • Strategies for creating genuine urgency in your offers
  • How to use bonuses to enhance your webinar offer




Please support the podcast by giving an honest Rating/Review for the show on iTunes!



Rick Mulready’s Links:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Timestamps:
00:00 - Introduction
04:17 - Using webinars to generate leads
08:11 - Creating a sense of alignment with the viewer
15:40 - Addressing common myths and misconceptions
18:19 - Pitch and client testimonial
23:39 - The importance of guarantees in marketing
27:43 - Webinar optimization strategies


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/736
Fri, 03 Nov 2023 01:00:00 -0700
Case Study: How Kwadwo Sold Out His Founding Member Course Launch

In this episode, we delve deep into the captivating story of Kwadwo's journey from ideation to successfully pre-selling his Facebook ads lead generation course, the Lead Gen Cheat Code. We discuss the power of effective messaging, team delegation, and the technical challenges he encountered along the way.

Links mentioned in this episode:


You'll hear about Kwadwo's approach to creating a winning sales page, his strategy for pre-selling the course, the value of delegating to a remote team, and even some technical challenges he had to navigate. We're also spilling the beans on the tools and software that made it all possible.

Whether you're an aspiring online course creator or a digital marketer looking to up your game in the world of Facebook advertising, this episode is a goldmine of knowledge. Listen now, and let Kwadwo's journey inspire and guide you in your own course-creation endeavors.


In this episode, you’ll learn:

  • The importance of trusting your team and delegating effectively.
  • The power of pre-validation and pre-selling courses.
  • How to create a clear promise for your course and boost sales.




Please support the podcast by giving an honest Rating/Review for the show on iTunes!



Rick Mulready’s Links:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Timestamps:
00:00 - Introduction
01:51 - Pre-Selling: Validating your course idea
03:44 - Behind-the-scenes strategies
08:16 - Early member input shapes the course
10:34 - The challenge of defining your course promise
13:21 - Target audience: Course creators under $150K revenue
18:38 - Crafting a high-converting sales page with ChatGPT
20:28 - Turning a disappointing experience into a creative launch
25:02 - The value of live calls
27:14 - The pitfalls of fal


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/735
Wed, 01 Nov 2023 01:00:00 -0700
Funnel Fix Friday - Pt. 2 Karin Carr's Evergreen Funnel Turns Every Dollar into $11

In the fast-moving world of online marketing, the key to success often boils down to creating and perfecting effective sales funnels. Karin Carr, a real estate expert, has certainly figured out how to make every dollar she invests bring back an impressive $11 in return.

Get the new Funnel Leak Finder spreadsheet so you can discover the part of your funnel that needs fixing!

Now, let's take a closer look at what makes her funnel so remarkable.

We're continuing our review of Karin Carr's incredible funnel. We'll explore how she manages to turn every dollar she spends into $11. As her ads manager, I can tell you that her funnel is truly impressive.

We'll discuss the amazing 40% upsell conversion rate in Karin Carr's funnel, which is way higher than the usual 5-10%. Then, we'll dig into her checkout page and the powerful words she uses to convince potential buyers. We'll also take a look at her order bump and how it perfectly matches her main offer, making it an irresistible upsell.

If you're eager to learn how to make more money from each lead and create a high-converting funnel like Karin Carr's, you won't want to miss this episode. Tune in and discover the strategies behind her success.

In this episode, you’ll learn:

  • The secrets behind Karin Carr's 40% upsell conversion rate
  • Effective strategies for checkout page and order bump optimization
  • The importance of earnings per lead in measuring funnel success


Please support the podcast by giving an honest Rating/Review for the show on iTunes!



Rick Mulready’s Links:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Timestamps:
00:00 - Introduction
00:30 - The challenges of funnels in online course businesses.
02:05 - Recap of part 1
04:16 - Analysis of Karen Carr's checkout page and order bump.
06:33 - Detailed review of Karen Carr's upsell page and its content.
08:27 - Discussion of the order bump and its alignment with the core offer.
11:23 - Discussion on the high conversion rate of Karen Carr's upsell.
15:51: Discussion of the pricing strategy and psychology behind it.
18:43 -Final thoughts on analyzing funnel data and the importance of focusing o


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/734
Fri, 27 Oct 2023 01:00:00 -0700
My 30-Minute Challenge: How to Use ChatGPT to Write a Full Sales Page

Have you ever thought about how AI, like ChatGPT, is changing the way we do business in big ways?

For online course creators, this is huge! It’s not just talk - it really works.

Kwadwo [QUĀY.jo] found out just how powerful it can be. He used ChatGPT to make a sales page, and it took only 30 minutes! Doing this the usual way could take hours, and hiring someone else to do it could cost a lot of money.

In this episode, Kwadwo shares the specific prompts he used with ChatGPT and delves into his process of training the AI to capture his unique voice and style.

It's an enlightening look at how we, as course creators, can guide AI to produce engaging and on-brand content.

If you're interested in downloading the free ChatGPT prompt guide, visit Rick Mulready's website.

Yet, as intuitive as AI might be, the human touch remains irreplaceable. He talks about how important it is to check the work that AI does, making sure it fits his brand and speaks to his audience in just the right way.


In this episode, you will learn:

  • Using AI tools like ChatGPT can significantly streamline and automate business processes, saving time and money.
  • Training ChatGPT to write in your tone of voice and style is crucial for achieving the desired output.
  • ChatGPT prompts to create email sequences and upsell pages.



Please support the podcast by giving an honest Rating/Review for the show on iTunes!



Rick Mulready’s Links:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Timestamps:
00:00 - Introduction
01:08 - Quick Sales Page with ChatGPT
04:19 - Analyzing and Training ChatGPT's Tone to Fit your Style
09:51 - ChatGPT Prompts to Optimize your Sales Page Content
11:08 - Importance of Audience Description
13:16 - Crafting a Sales Page with ChatGPT
24:36 - ChatGPT for Course Title Suggestions
28:45 - Using ChatGPT to Streamline Email Campaigns


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/733
Wed, 25 Oct 2023 01:00:00 -0700
Funnel Fix Friday - Karin Carr's Evergreen Funnel Turns Every Dollar into $11 pt. 1

Evergreen webinar funnels are a challenge for many online course creators. Designing a high converting landing page and troubleshooting all the other variables to make a funnel profitable with Facebook ads can become overwhelming.


In this episode, we dig into a case study featuring Karin Carr, a successful video marketing course creator and CEO of a 7-figure coaching business. Karin transformed her real estate success using YouTube videos into a thriving online course & coaching empire. Through her journey, she discovered the power of webinars to scale her offers.

We examine Karin's evergreen webinar funnel to understand how it converts at 11x her ad spend! Additionally, we unveil a game-changing metric for webinar success.

For those striving to master their webinar funnel, especially if you're a course creator like Karin, this episode holds the keys to maximizing retention and boosting conversions in the first stages of a funnel. Next week you'll learn about how to improve key metrics in the final stages of a funnel.

In this episode, you'll learn:
• The best practices for designing a high converting opt-in page.
• The power of "on-demand" webinars.


Please support the podcast by giving an honest Rating/Review for the show on iTunes!



Rick Mulready’s Links:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Timestamps:
00:00 - Introduction: Importance of webinar timing choice.
02:30 - Problem of having too many webinar choices.
03:40 - Strategies to optimize the opt-in rate using Karin Carr's landing page.
15:30 - Examining sales conversion and show-up rates.
18:00 - Using ChatGPT in analyzing webinar attendee engagement.
16:45 - Importance of the webinar's sales pitch start time and its effectiveness.



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/732
Fri, 20 Oct 2023 01:00:00 -0700
From Major Surgery To Major Success: How Kwadwo Is Scaling His Business with a Limited 3-Hour Work Day

Have you ever faced a major setback in your business?

A moment that forces you to reevaluate how you're spending your time and resources?

[QUĀY.jo] recently found himself in precisely that situation after a serious bike accident and subsequent major surgery.

However, rather than letting this setback hinder his business, [QUĀY.jo] took it as an opportunity to reevaluate his priorities and achieve remarkable success.

He's not one to back down from a challenge, even when dealing with a major setback. During his recovery period, he embarked on the "$100k Months in 100 Days Challenge." This challenge compelled him to streamline his daily work routine and focus solely on the highest revenue generating tasks.

Subscribe to Kwadwo’s YouTube channel to follow along as he does the 100 days to $100k months challenge!


In addition to the challenge, we also explore how he built a team that stepped up in his absence, highlighting the importance of delegation and trust in the success of his business.


In this episode, you’ll learn:

  • Kwadwo's approach to managing his limited 3-hour workday
  • Strategies for building and managing a resilient team
  • Tips for navigating challenges and setbacks in business



Please support the podcast by giving an honest Rating/Review for the show on iTunes!



Rick Mulready’s Links:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Timestamps:
00:00 - Introduction
02:12 - Quayjo’s bike accident
06:24 - Team's response to Quayjo’s accident
11:46 - Effective hiring and team bonding strategies.
13:45 - Quayjo’s service for assisting with hiring
16:11 - Quayjo’s $100k Months in 100 Days challenge
21:01 - Lessons Learned from the Experience
23:47 - Track your energy and time spent wisely


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/731
Wed, 18 Oct 2023 01:00:00 -0700
The True Cost Of Not Delegating In Your Business

Many of us, online course creators, grapple with the fear of delegation.

That nagging thought that no one else can do the job as well as we can often looms large in our minds.

But what if, in succumbing to this fear, we're missing out on a more efficient and sustainable way to grow our businesses?

This is the central question I aim to tackle in this episode.

As a fellow course creator, I've frequently found myself entangled in the whirlwind of tasks, spanning content creation, marketing, and business management.

However, a recent personal experience has sparked a significant shift in my perspective on time management and delegation.

In this episode, I'll delve into the heart of this realization. I'll explore the fear that impedes us from delegating and the prevailing belief that we can execute tasks better on our own. Also, I'll uncover the essential tasks that course creators should concentrate on to expedite business growth.

If you're a course creator wearing too many hats and feeling the weight of it all, this episode is tailor-made for you. It's an invitation to embrace the transformative potential of delegation and to prioritize tasks that genuinely drive your business forward.

In this episode, you’ll learn:

  • The fear of delegating and its impact on business growth
  • The concept of hiring to buy back time
  • Key tasks for course creators to focus on for scalability



Rick Mulready’s Links:


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


Timestamps:
00:00 - Introduction
00:40 - The problem of spending too much time on business
01:39 - Personal experience: Bike crash and recovery
02:58] - The importance of delegating
05:54 - The suggestion of hiring a ghostwriter
09:22 - The price of time and sacrifices
09:47 - Trusting your team to delegate
11:32 - The importance of focusing on high-value tasks
15:30 - Letting go and delegating
16:58 - The freedom and fear of delegation




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/730
Fri, 13 Oct 2023 01:00:00 -0700
Is it too late to start a podcast in 2023? Rick and Kwadwo discuss this question and more w/ Travis Albritton

The question that looms large for online course creators and coaches is - should you jump on the podcast bandwagon?

To help answer this, we've invited Travis Albritton, the founder of Honest Marketing. With a wealth of experience in producing, promoting, and optimizing podcasts, Travis has been instrumental in guiding numerous entrepreneurs and businesses to success in the podcasting realm.

His agency, Honest Marketing, takes the heavy lifting off your shoulders by specializing in podcast production, enabling clients to concentrate on their primary business.

In this episode we discuss the advantages and challenges of podcasting, strategies to bolster listener engagement, and introduce you to technical tools that can smoothen the journey for aspiring podcasters.


In this episode, you’ll learn:

  • Whether YouTube should be part of your podcasting strategy
  • Podcast production and recording tips
  • Principles for a successful podcast



Rick Mulready’s Links:


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Travis Albritton’s Links:


Timestamps:
00:00 - Introduction
01:20 - Podcasting in 2023: Is it too late?
10:11 - Why podcast? Find your unique niche
13:53 - Podcast as conversation accelerator for purchase decisions
19:48 - Intimate experience listening to podcasts while walking
21:01 - Video and audio options for podcasting
28:11 - Paid traffic, SEO, YouTube in podcasting strategy
35:53 - Start with audio, consider adding video later
37:13 - Production and recording tips
40:54 - Tools exist to repurpose video content for multi


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/729
Wed, 11 Oct 2023 01:00:00 -0700
Funnel Fix Fridays - New Series, Fresh Insights to Fast-Track Your Success

As you know, data is crucial in any online business, and we all want to know what stats to track for our funnels and launches.

In response to the questions we receive from our listeners, we've decided to dedicate our Friday episodes to Funnel Fix Fridays.

During these episodes, we'll dive deep into a carefully chosen funnel, providing you with invaluable insights, actionable recommendations, and proven strategies to enhance its overall effectiveness.

If you'd like to have your funnel reviewed, simply head over to quayjo.com/fixmyfunnel.

This is your chance to get expert insights. Whether you have a lead magnet funnel, a webinar funnel, or any other kind, you’ll walk away with ideas and improvements directly applicable to your business.

So, don't miss out on Funnel Fix Fridays, where inspiration and practical strategies await.


In this episode, you’ll learn:


  • The importance of tracking stats in your online business
  • Benchmarks to aim for when it comes to funnel optimization
  • Tips for improving your own funnel based on the numbers



Rick Mulready’s Links:


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


Timestamps:
00:00 - Introduction
02:54 - Details on the information needed for a funnel review
05:19 - The importance of tracking key statistics
06:57 - Email open rates and click-through rates
08:59 - The value of funnel data


Please support the podcast by giving an honest Rating/Review for the show on iTunes!




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 06 Oct 2023 01:00:00 -0700
Overcoming Perfectionism to Thrive in Business and Life | w/ Nicole Baker Holleman

Perfectionism is a double-edged sword.

On one hand, it can drive us to excel and strive for excellence in our personal and professional lives.

On the other hand, it can lead to stress, anxiety, and a constant fear of failure.

Many entrepreneurs and individuals struggle with perfectionism, and it can be a significant obstacle to success.

In this episode, we delve deep into the world of perfectionism with our guest, Nicole Baker Holleman, a coach specializing in helping high achievers overcome this challenge.

Join us as we explore the struggles of simply showing up, the crucial role of setting boundaries, and practical strategies for breaking down goals to avoid falling into the perfectionist trap.

Tune in now to learn how to kick perfectionism to the curb with the wisdom of our guest, Nicole Baker Holleman, and start making real progress.


In this episode, you’ll learn:

  • How to break free from the pressure of perfectionism
  • The importance of setting boundaries and being kind to yourself
  • Practical strategies for finding uninterrupted time to focus on your work



Rick Mulready’s Links:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


Nicole Baker Holleman’s Links:



Timestamps:

00:00 - Introduction
02:21 - Growing up as a high achiever
07:24 - Being the best in the room
13:18 - Signs of perfectionism
17:32 - The different aspects of coaching calls
27:29 - Milestone goals
31:25 - The power of day theming
36:50 - Day-to-day operations in the business
40:57 - Managing work with multiple kids
44:48 - Connect with Nicole Baker Holleman

Please support the podcast by giving an honest Rating/Review for the show on


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/727
Wed, 04 Oct 2023 01:00:00 -0700
Is Loyalty Holding You Back?

Ever wondered about the dynamics of your team and how its structure could be hindering your business' growth? With a focus on loyalty's impact on business, we'll delve into a real-life case study of a business where an over-loyal team member was an obstacle to growth and development.

You'll discover how the GWC framework can help assess your team's skills and motivation. We'll also unravel how this information can pinpoint organizational needs and address any misalignment. And as a cherry on top, I'll let you in on a personal story that will illuminate how to make the tough decisions that can set your business on the path to success.


In this episode, you’ll learn:

  • The impact of loyalty on business
  • Real-life case study of an over-loyal team member hindering your business’ growth.
  • Exploring team dynamics and their impact on business.
  • Introducing the GWC framework for assessing team skills and motivation.
  • Using the framework to pinpoint organizational needs and address misalignment.



Rick Mulready’s Links:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Timestamps:

02:15 — Rick shares a personal story about loyalty and how it can hinder progress in business
07:15 — Challenges of addressing performance issues and resistance to role changes
13:36 — Importance of aligning roles and responsibilities with the vision of the business
22:36 — Increasingly common occurrence in mature businesses
22:46 — Conclusion: Process for handling the situation effectively

Please support the podcast by giving an honest Rating/Review for the show on iTunes!





Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/726
Fri, 29 Sep 2023 01:00:00 -0700
The Secrets to 15-Hour Work Weeks & 6-Figure Years | w/ Jill Wise

Achieving six figures while only working four days a week sounds like an impossible feat for most business owners. But for entrepreneurs who have a proven system and determination, that reality isn’t too far from them.

Our special guest for today’s episode is a perfect example of this achievement!

We’re fortunate to have Jill Wise here to tell us how she was able to make a six-figure income through her online entrepreneurial ventures.

And here’s the surprising part—she doesn’t even have to grind 24 hours, 7 days a week. She effortlessly makes time for vacations and gym workouts. On top of it all, she manages to do what’s most important for her now and that is to be a mother.

Now, you might be thinking, ‘How is that even possible when I have so many things on my calendar?’

The answer, as Jill puts it, is to create your ideal calendar. It all boils down to designing the life that you really want and creating a system that will help you get there.

If achieving six-figure years without sacrificing the quality of your life interests you, then you need to pay attention to Jill Wise. Tune in to discover her secrets to developing efficient systems, building strong client relationships, and optimizing your 6-Figure Calendar.


In this episode, you'll learn:

  • Why you need to cut out things that don’t matter in your life
  • How to design your ideal calendar
  • Systems to help you achieve six-figure years



Rick Mulready’s Links:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jill Wise's Links:



Timestamps:
00:00 — Introduction
04:30 — Running the business while working as a mother
07:45 — The need to create an ideal calendar
11:00 — Envisioning the life you want
14:10 — Flexibility in calendar
17:35 — How Jill’s calendar influences everything
22:53 — Systems to help you achieve six figures in a year
2


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/725
Wed, 27 Sep 2023 01:00:00 -0700
Expert Insights: Cracking the Code of Effective Facebook Advertising with Andrea Vahl

On today's show, we've got the lowdown on all things Facebook advertising with none other than Andrea Vahl, a multifaceted expert in the field. Andrea is a Facebook Advertising Specialist, Author, and Social Media Consultant, making her the perfect guest to explore Facebook Ads strategy with us.

We’ll discuss the challenges of ad tracking, harnessing the potential of Google Analytics, and explore the rationale behind broad versus niche targeting. Andrea will provide invaluable insights into Facebook's ad recommendations, optimizing advertising budgets, and the strategic advantages of lead ads.

For those dedicated to mastering Facebook advertising and ensuring their campaigns resonate in a competitive space, this episode offers indispensable insights. Don't miss it!


In this episode, you’ll learn:

  • How to set up a Facebook ads funnel for tracking
  • The secrets of effective testing and targeting
  • Tips for optimizing your ad campaigns



Rick Mulready’s Links:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


Andrea Vahl's Links:


Timestamps:

00:00 - Introduction
03:14 - About Andrea Vahl
08:19 - Tracking conversions
13:25 - Using Google Analytics
18:19 - Targeting strategies
21:36 - Facebook ad budgeting
30:19 - Running lead and sales ads
35:22 - Tracking leads and revenue
41:12 - Running ads during launches
46:39 - Connect with Andrea Vahl

Please support the podcast by giving an honest Rating/Review for the show on iTunes!



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/724
Fri, 22 Sep 2023 01:00:00 -0700
Redefining Efficiency In Your Business: AI Workflows and Automation Ideas

Are you ready for a thought-provoking discussion on the power of AI and automation to revolutionize your business? We promise to guide you on an enlightening journey, where we discuss the potential of these tools, data privacy, and provide practical steps. Discover AI Exchange and streamline your core business systems—Fulfillment, Marketing, Sales, and Operations. Learn to automate tasks, find useful tools, and enhance your social media strategy. Get set for a journey of insights and game-changing strategies!

In this episode, you’ll learn:

  • How to unlock the power of AI and automation and understand the critical importance of data privacy when integrating these tools into your operations
  • How AI Exchange can supercharge your operations and boost productivity
  • The four core business systems and how to streamline processes, automate tasks and discover helpful tools.
  • How to set up automations and workflows for creating and approving social media posts

Rick Mulready’s Links:


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Timestamps:

04:37 — The importance of data privacy
06:40 — Creating workflows and automations in your business
08:49 — The role of standard operating procedures (SOPs)
09:58 — Creating Standard Operating Procedures (SOPs)
19:54 — Creating Workflows and Automations
27:37 — Efficient Content Generation with Notion
29:41 — Automating Social Media Posts
30:51 — Using Chat Base for Simplified Workflows
31:53 — Creating a Tech Stack for Social Media Posting
40:40 — Final step: Teach your team & conclusion

Please support the podcast by giving an honest Rating/Review for the show on iTunes!




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/723
Wed, 20 Sep 2023 01:00:00 -0700
The Art of Prompting ChatGPT: Craft Prompts Like a Pro

Ready to master the art of crafting effective AI prompts? In this episode, we'll share insightful techniques to boost your skills in tools like ChatGPT, Claude, Bard, and more. Discover how to create high-performing prompts, navigate potential challenges, and avoid bias pitfalls while retaining the importance of human review.

We'll break down prompt structure into three key steps, offering tips on using them efficiently, and learn to create engaging, results-driven prompts. Join us to uncover actionable insights for crafting powerful prompts that drive your business forward.

In this episode, you’ll learn:

  • How to craft effective prompts to achieve desired outcomes while also avoiding bias and emphasizing the importance of human review
  • The three crucial steps to crafting a great prompt
  • How creating a prompt library can help you and your team


Rick Mulready’s Links:


Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


Timestamps:
00:00 — Introduction
11:42 — How to create prompts that effectively communicate what you're trying to accomplish
04:11 — How to avoid bias
06:19 — Telling AI who you want it to act as
07:10 — Giving context
10:03 —Giving instructions
14:55 —Creating a prompt library

Please support the podcast by giving an honest Rating/Review for the show on iTunes!


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/722
Fri, 15 Sep 2023 01:00:00 -0700
Facebook Ads Q&A: Answering Your Top Ads Questions

Facebook continues to be an effective platform for promoting your online business. This is why we have decided to dive deep into the world of Facebook Ads today.

If you want Kwadwo to troubleshoot your ads, fix your sales funnel or are considering hiring someone to manage your ads, visit Kwadwo’s website.

In this episode, we’ll share expert answers that will help you to drive positive results. We discuss the right mindset in budgeting for your Facebook Ads to see results, the power of targeting secondary audiences, and the importance of a simplified testing methodology.

But we’re not here just to talk about Facebook Ads concepts. Instead, we’ll answer your most pressing questions by citing practical examples and techniques. We’ll also go through a step-by-step demonstration of how to efficiently test your ads.

If you want to maximize the power of Facebook Ads for your online business, this episode offers a wealth of valuable tips, insights, and strategies. Join us as we answer your burning questions and uncover the secrets to achieving success with Facebook Ads.

In this episode, you’ll learn:

  • How to determine your ideal Facebook Ads budget based on data
  • The power of targeting secondary audiences
  • A step-by-step process for simplified testing and optimizing your Facebook Ads

Rick Mulready’s Links:

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Timestamps:
00:00 — Introduction
03:25—Are Facebook ads still viable in 2023?
06:27 — Why Rick hates the term ‘tripwire’
10:16 — Choosing SLO funnels and focusing on leads
16:30 —Why Facebook wants course creators to succeed
20:57 —Lower cost, higher profitability
21:57 — Smarter AI learns from data to target ads
26:53 —Simple math to guide your Facebook ads
31:02—Targeting secondary audiences
33:53 — AI tools for research
38:30 — Empathizing with the right questions
42:25— Episode wrap-up

Please support the podcast by giving an honest Rating/Review for the show on iTunes!


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/721
Wed, 13 Sep 2023 01:00:00 -0700
Get to Know Kwadwo [QUĀY.jo] The New Cohost

As we’ve always done in this podcast, we’re always here to add more value for you. In this case, this only means bringing in fresh ideas and insights from online entrepreneurs who know what they’re exactly doing in their business.

In this special bonus episode, we take you behind the scenes and get to know our new co-host, Kwadwo Sampany-Kessie. He co-hosted a number of our episodes while I was away. And today we feel it’s the right time to know more about Kwadwo. Take a moment to congratulate Kwadwo on Instagram!

We discuss Kwadwo's adventurous journey, including his experiences living in China, managing Facebook ads, and his passion for foreign languages. We dive into his valuable insights on scaling businesses, overcoming challenges, and finding motivation in the darkest of times.

Take inspiration from Kwadwo's unique perspectives and business acumen. You won't want to miss this episode.

In this episode, you’ll learn:

  • Kwadwo's experiences living in China and managing online businesses
  • Insights on scaling businesses and finding motivation during challenging times
  • Valuable lessons on effective Facebook ad strategies and targeting

Rick Mulready’s Links:

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


Timestamps:

00:00 — Introduction
00:32 — New co-host Kwadwo joins the podcast.
03:54 — Why you should be excited for the new co-host
09:22 — Why Kwadwo is a perfect example of persistence
11:16 — Kwadwo’s language business story
16:12 — Ups and downs of a business
21:46 — Marketing gone wrong, but succeeded
25:37 — Managing Facebook ads
29:13 — Results of helping and coaching people
34:53 — The Ape in the spacesuit
38:59 — Kwadwo’s vision for the podcast
40:43 — Episode wrap-up

Please support the podcast by giving an honest Rating/Review for the show on iTunes!




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/720
Mon, 11 Sep 2023 01:00:00 -0700
9 Lessons I Learned While On Sabbatical + New Co-Host!

After a four-month sabbatical, I am back, rejuvenated, and pumped to share my transformative journey with you.

So today I'm sharing with you 9 lessons I learned over the 4 months of my sabbatical; a sabbatical that afforded me the chance to enhance the relationships in my family, improve my physical health, and bring clarity to my business's future.

The break was more than just a breath of fresh air, it was also a period of reflection, renewal, and re-energizing.

Plus, I've got a BIG announcement for you that came to fruition over the break.

In this episode, you’ll hear:

  • Updates on what I have accomplished and wanted to focus on during the sabbatical
  • 9 lessons I learned during my sabbatical
  • Introducing my new co-host!
  • How you might incorporate some of these insights that I had into your business and into your life


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Timestamps:

00:00 — Introduction
02:48 — Updates on what I have accomplished and wanted to focus on during the sabbatical
11:44 — Introduction to the 9 Lessons
12:28 — First lesson: Needing a break
13:43 — Second lesson: Time flies
15:58 — Third lesson: Sleep
18:05 — Fourth lesson: You cannot force things
20:06 — Fifth lesson: The importance of understanding one's "why" in their work and life
22:59 — Sixth lesson: The importance of thinking bigger and not getting caught up in the daily details
26:20 — Seventh lesson: Giving yourself time to think
26:47 — Eighth lesson: Thinking bigger and differently
31:12 — Ninth lesson: Thinking differently for better outcomes
32:05 — Introducing Kwadwo as new co-host
45:58 — The five insights and takeaways that you can incorporate into your business and life

Please support the podcast by giving an honest Rating/Review for the show on iTunes!




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 08 Sep 2023 01:00:00 -0700
The Hidden SEO Trick That Can Double Your Email List | w/ Laura Abolos

You can double your email list with just one little-known SEO trick! The bad news is that not many online entrepreneurs know this secret. Fortunately, you’re in the right place because we have Laura Abolos sharing her secret to success.

Today's episode features one of our many case studies of students who accelerated their business. Laura Abolos, one of the best SEO travel blog experts, joins our conversation about the hidden SEO trick that can have a massive impact on your email list growth.

We discuss why it's crucial to observe what others in your niche are doing and how you can use similar strategies without directly copying them. Laura also shares her personal journey as a travel blogger and how she and her partner have learned to navigate working together while constantly traveling.

If you're looking to supercharge your email list and learn how to effectively implement SEO into your online business, this episode is a must-listen. Laura Abolos’ insights and experiences will inspire you to take action and see incredible results.

In this episode, you’ll learn:

  • The SEO trick to double your email list
  • What you need to look out for and emulate in your niche
  • Expert tips and insights in managing your online business


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Laura Peter’s Links:


Timestamps:

00:00 — Introduction
04:04 — Up close with Laura Abolos’ business
09:40 — Battling with impostor syndrome
12:09 — Why entrepreneurial success overshadows online trolls
19:40 — Switching to live webinars for better results
24:21 — How live webinars trump evergreen for connection
31:08 — Preparations for live webinars
37:23 — Where to get your leads
39:05 — Look, test, and emulate
46:01 — Recognizing business bottlenecks
53:15 —The importance of delegation in online business
59:18 — How to navigate challenges
01:02:39 — How limiting notifications helped Laura
01:10:36 — Laura’s successful webinar funnel strategy


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/718
Wed, 06 Sep 2023 09:00:00 -0700
Turning Small Launches into Big Wins: The Affiliate Method to 7x Your Course Revenue | w/ Laura Sprinkle

You can always turn your business’ small launches into big wins by leveraging this affiliate method we’re about to reveal today. This isn’t just your typical copying and pasting of affiliate links. Rather, it’s this system that’s guaranteed to take you to the top of any affiliate leaderboard!

That’s why we're diving into the world of affiliate marketing with the amazing Laura Sprinkle, an Affiliate Partnership Strategist and creator of Rock Your Affiliate Program® (RYAP). She’s helped top companies establish profitable, long-term affiliate partnerships and programs.

In this episode, you'll learn how to attract and activate the right affiliates, amplify your course promotions, and appreciate your partners for their support. Plus, stick around until the end to discover the one key factor that's even more important than swipe files and training. Trust me, you don't want to miss this!

If you're looking to scale your course revenue, attract valuable affiliates, and create a supportive network for your online business, this episode is a game changer. Tune in to discover the secrets of the affiliate method and learn how to 7x your course revenue.

In this episode, you’ll learn:

  • The four phases of creating an effective affiliate program
  • The importance of genuine connections and personalized partnership proposals
  • Strategies for attracting, activating, amplifying, and appreciating your affiliates


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Laura Sprinkle's Links:


Timestamps:

00:00 — Introduction
02:16 — Asking for support: the key to success
04:34 — Creating effective affiliate programs in seven steps
08:46 — Attraction and relationships as keys in recruiting affiliates
13:22 — Why sharing content authentically for personal connections matters
15:42 — Train affiliates to activate smaller audiences effectively
20:33 — Obstacles in affiliate marketing
25:27 — Continued communication with affiliate partnerships
3


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/717
Wed, 30 Aug 2023 01:00:00 -0700
How to Powerfully Attract Clients and Articulate Your Value When You Speak | w/ Heather Sager

Many entrepreneurs struggle with sharing their value. Often, they do more harm than good when they talk. The main reason for all their struggles typically points back to the fact that entrepreneurs forget to use their voice as a marketing tool and that they don’t really connect to their audience.

In this powerful episode, Heather Sager, a certified speaker and coach, reveals the biggest mistakes entrepreneurs make when they articulate their value to the world. Heather also shares unforgettable tips for articulating your value through the bridge metaphor, authentic speaking, and audience guidance.

If you're eager to attract more clients and effectively communicate your value, you don't want to miss this episode. Tune in now and learn from the amazing Heather Sager.

Learn more about working with Kwadwo [QUĀY.jo].

In this episode, you'll hear:

  • The most obvious mistakes entrepreneurs make when speaking
  • The bridge metaphor in marketing and how it can help you guide your audience
  • The power of speaking with authenticity

Timestamps:
00:00 — Introduction
00:39 — All about Heather Sager
04:17 — The need for entrepreneurs to be intentional and strategic in speaking
07:36 — Choosing the stage that helps you excel
12:34 — Experts struggle with the curse of knowledge
18:58 — "Bridge metaphor in marketing and Scaling the mountain"
29:27 — Validating, challenging, and questioning marketing strategies effectively
32:59 — Trust expert advice, back it up
36:48 — How to Master the art of effective communication
41:30 — Why you don’t have to be perfect but just be authentic
45:06 — How you can connect and follow Heather Sager

Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Heather Sager's Links:

Please support the podcast by giving an honest Rating/Review for the show on


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/716
Wed, 23 Aug 2023 01:00:00 -0700
3 Steps To Fix Your Funnel & Make More $$ The Next Time You Launch + Mind-Blowing Case Studies | w/ Brittany McBean

Hey there, lovely listeners! Welcome to an exciting episode of the Art of Online Business podcast. I'm your host, Brittany McBean, a funnel and launch strategist, conversion copywriter and a dear friend of Rick! I am beyond thrilled to be taking the reins today! Have you noticed a decline in your conversion rates, engagement, or revenue over the past year? You're not alone. Many business owners have experienced these challenges, but fear not, because I'm here to help you turn things around.

Get ready for an eye-opening journey into the world of launches, funnels, and all things online marketing. If you've been puzzled by declining conversion rates and engagement, fret not, because we're diving headfirst into solutions that can turn the tide for your business!

In this episode, you'll hear:

  • Understanding the current landscape of launches, funnels, and online marketing
  • Diagnosing specific problems and finding tailored solutions
  • Real-world launch strategies that achieved record-breaking numbers in 2023
  • Fixing audience and offer problems for better results
  • Creating compelling copy and the power of storytelling in marketing

So, are you ready to turn the tide on your online marketing journey? We've got an episode packed with insights and strategies that will elevate your conversion rates and supercharge your business results. Get your notepads ready, folks, because this is a treasure trove of actionable advice you won't want to miss. Tune in now and unleash the full potential of your business! Remember, your success story starts here.

Time stamps:
00:01 - Introduction and overview of the episode
03:12 - Understanding the current landscape of launches, funnels, and online marketing
10:45 - Diagnosing specific problems and finding tailored solutions
18:20 - Real-world launch strategies that achieved record-breaking numbers in 2023
27:55 - Fixing audience and offer problems for better results
35:10 - Creating compelling copy and the power of storytelling in marketing
42:30 - Client case studies: Success stories and outcomes achieved
50:15 - Conclusion and call to action

Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Brittany McBean's Links:

  • Visit Brittany's website
  • Contact Brittany


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/715
Wed, 16 Aug 2023 01:00:00 -0700
What the Top 1% of Podcasts are Doing to Accelerate their Online Business | w/ Travis Albritton

While there are several platforms to promote your business, podcasts remain on top of the most credible tools to demonstrate your expertise and serve more people. But not many business owners know how to leverage podcasts.

In this episode, Travis Albritton, founder of Honest Podcasts, joins our conversation to talk about podcasting and the required business mindset that will accelerate you to becoming the go-to person for your customers.

As far as his clients can testify, the works of Travis are top-notch, and they drive great results. That’s because Travis tailors how he can help each business that comes to him!

If you’re ready to pivot from your mistakes and make your business profitable while genuinely serving people, you’re in the right place!

In this episode, you’ll learn:

  • Real-life advice for pre-launching and validating business ideas
  • Ideas on pivoting businesses that best suit you
  • How Travis scaled a podcast production agency in six months
  • The changes in the podcasting landscape you should be aware of
  • Delivering and overperforming for your clients
  • Podcasting tips and secrets from the podcast expert


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Travis Albritton’s Links:


Timestamps:

00:00 — Introduction
02:28 — How Travis started selling online courses and membership
08:52 — Lessons from a risky investment for a business
15:08 — Scaling a membership course during COVID-19
17:58 — Pivoting from stress to joining the Accelerator
27:13 — Online business strategic nuggets from Travis
34:54 — From selling courses to owning a podcast production agency
42:50 — A top podcaster’s secret to scaling the business in six months
47:01 — The changes in the podcasting landscape you should notice
53:13 — Connecting with Travis Albritton
56:55 — A business philosophy to serving your clients

Please support the podcast by giving an honest Rating/Review for the show on


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/714
Wed, 09 Aug 2023 01:00:00 -0700
Little Known SEO Tips to Increase Traffic to Your Site | w/Laura Peters

Hey there! Welcome back to another exciting episode of “The Art of Online Business”. Get ready for an exclusive deep-dive into the world of SEO with Laura Peters, the whiz behind the flourishing travel website, mikeandlauratravel.com and the CEO of Scale Your Travel Blog. Laura, armed with her unique insights and experiences, reveals the secrets of leveraging SEO to not just increase the visitor traffic but also to optimize conversion rates. To date, the Scale Your Travel Blog program has helped thousands of bloggers in various niches monetize their websites.

From an in-depth exploration of keyword research to data-driven decision making, this episode guarantees a treasure trove of strategies that have propelled their online business to success.

In this episode, you'll hear:

  • The Journey to Success (02:15): Join us as Laura takes us through her journey of building Mike and Laura Travel .com from scratch. Learn how they analyze traffic growth, conversion rates, and the cost-effectiveness of their written content and keyword research.
  • Harnessing Data for Victory (10:42): Discover the power of data-driven decision-making. Laura reveals how they use a data box dashboard to track the most traffic-inducing blog posts and optimize their resources page. Learn how data can be a game-changer for your online business.
  • Keyword Kingdom (20:30): Keyword research is the cornerstone of SEO. Laura shares her tips and tricks for meticulous keyword research and how it plays a vital role in attracting the right audience to their website.
  • The Future is Now - AI in SEO (32:18): Brace yourselves for the exciting possibilities of AI in blogging and SEO. Laura unveils the potential of AI tools crafting SEO-optimized articles and discusses the importance of fact-checking when using these innovative tools.

So, are you ready to embark on this captivating journey of SEO mastery? Join Laura and me as we explore the secrets behind the success of Mike and Laura Travel. Get your notepads ready, because you won't want to miss a single golden nugget of wisdom. Tune in now and let Laura's expertise transform your online game!

Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Laura Peter's Links:

  • Visi


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/713
Wed, 02 Aug 2023 01:00:00 -0700
Embrace the Chaos: Navigating Team and Leadership Challenges | w/Katrina Ubell

Ever find yourself grappling with the growing pains of leadership and team management? This episode is for you. Today, we sit down with the remarkable Katrina Ubell, pediatrician-turned-weight-loss coach. Katrina bravely shares her journey through the trenches of business leadership, from untrained leader to a visionary who masterfully restructured her team and shifted power dynamics to her favor.

Join us as we delve into the nuances of her experiences, shedding light on the invisible hurdles entrepreneurs often face.

In this episode, you'll hear:

  • Evolution of Leadership (03:15) - Katrina takes us through her journey of dismantling and rebuilding her business, highlighting the pivotal moments that shaped her leadership style. Discover how hiring a COO revolutionized her operations and set a clear vision for her team's success.
  • Navigating Power Dynamics (11:45) - Uncover the hidden hurdles entrepreneurs face in managing power dynamics within their teams and businesses. Katrina shares her experiences of overcoming fears of abandonment and people-pleasing to claim her rightful place as a leader.
  • The Role of Trust and Responsibility (19:30) - Explore the vital role of trust in effective leadership and how taking total responsibility for results drives a team to success. Learn from Katrina's candid insights on fostering trust and accountability among team members.
  • Embracing Growth and Convictions (28:10) - Katrina reflects on her rock-bottom moments and how they became catalysts for her personal growth and business evolution. Gain valuable lessons on managing customer expectations, prioritizing tasks, and addressing internal issues without compromising your convictions.

Leadership and team management can be a challenging journey, but Katrina Ubell's story of resilience and growth is a true inspiration. Tune in to this enlightening conversation and embark on your own journey of leadership evolution.


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Katrina Ubell's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/712
Wed, 26 Jul 2023 01:00:00 -0700
PR Simplified: Free and Effective Strategies for Greater Visibility and More Leads | w/ Gloria Chou

Fascinated by the power of PR but unsure how to harness it? In today's episode, PR expert Gloria Chow guide you through the often misunderstood realm of press relations. She's not only an expert in the field, but also a former US diplomat, making her uniquely equipped to navigate the world of publicity. Gloria shares her wealth of knowledge, dispelling common myths and offering tangible strategies that can exponentially increase your business's visibility and lead generation - without spending a penny.

Join us as Gloria shares her proven pitching method that's got a track record of securing an enthusiastic 'yes' from PR opportunities. But that's not all! She also details her vision of making PR accessible to all, especially founders, irrespective of their backgrounds, while emphasizing the importance of real stories and people in media.

In this episode, you'll hear:

  • Challenging Misconceptions: Gloria addresses common misconceptions about PR and highlights that it's not just about connections but about finding newsworthy angles and making predictions.
  • Finding Newsworthy Angles: Gloria shares tips on how to identify angles that journalists will find interesting and relevant. She suggests conducting surveys, analyzing trends, and staying up-to-date with industry news to find unique angles for media coverage.
  • Engaging with Journalists: Gloria emphasizes the importance of signing up for services like HARO (Help a Reporter Out) and engaging with journalists on social media. Building relationships with journalists can lead to valuable media opportunities and coverage.
  • Getting Started: The episode concludes with Gloria encouraging listeners to start their PR journey. She reminds us that PR is a long-term strategy and offers a freebie to help entrepreneurs kickstart their PR efforts.

PR, as Gloria explains, is a better time investment than social media. So, if you're on a budget and trying to make your mark, this episode is a must-listen. Stay with us as Gloria goes on to discuss her proprietary CPR pitching method and the art of crafting a contrarian point of view that grabs journalists' attention. This illuminating episode is packed with valuable insights that can help skyrocket your business through PR. Tune in – you don't want to miss this!


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Glor


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/711
Wed, 19 Jul 2023 01:00:00 -0700
How She's Getting < $5 Leads for Her LIVE Launches | w/ Neill Williams

Welcome to another exciting episode of the podcast! In this episode, I had the pleasure of chatting with Neill Williams, a coach and business owner, who shared her secrets to successful live launches and effective Facebook and Instagram ads.

Neill, a coach and business owner, has had incredible success with her live launches, and she's here to spill the beans on her approach and the changes she made to her workshop format. Get ready to take notes because Neill drops some serious knowledge bombs!

In this episode, you'll hear:

  • The power of clarity in live launches: Neill explains why having a clear message and purpose is crucial for a successful live launch. She shares her strategies for simplifying content and delivering value in shorter timeframes.
  • Unique aspects of Neill's live workshops: One of the things that sets Neil's workshops apart is her use of a private Slack channel for participant support. She explains how this added level of engagement and community-building has contributed to her success.
  • Mastering Facebook and Instagram ads: Neill dives into the world of ads and shares her insights on campaign setup, targeting the right audience, and the importance of testing and optimizing. If you've been struggling with ads, this is the episode for you!
  • The 100k Funnel program: Neill also highlights her 100k Funnel program, designed specifically for coaches who want to automate their marketing funnels. She shares how this program can help coaches drive traffic to their programs and become more visible in the online space.

So, whether you're a coach looking to level up your live launches or someone who wants to crack the code on Facebook and Instagram ads, this episode has something for you. Tune in now and get ready to take your coaching business to new heights.

Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Neill William's Links:

Please support the podcast by giving an honest Rating/Review for the show on


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/710
Wed, 12 Jul 2023 01:00:00 -0700
Embracing the Muck

Hey there! Welcome to another exciting episode of "The Entrepreneur's Journey" with your host, Rick Mulready. In today's episode, we're diving deep into the world of online entrepreneurship and discussing the importance of embracing challenges and difficulties along the way.

In this episode, we're going to talk about something that every entrepreneur faces at some point - challenges and difficulties. Yep, those pesky roadblocks that can sometimes make us want to throw in the towel. But fear not, my friends, because today I'm going to show you why embracing these challenges is actually the key to unlocking your true potential as an online entrepreneur.

To illustrate this point, I'm going to share not one, but two inspiring stories from members of my accelerator program who faced some serious obstacles in their businesses. These stories will not only motivate you, but also provide you with practical strategies to overcome your own challenges.

First up, we have an entrepreneur who discovered the power of tracking data and knowing your numbers. I'll walk you through how this member was able to scale their business effectively by diving deep into their analytics and making data-driven decisions. Trust me, this is a game-changer!

Next, we'll explore the story of another member who had to make some difficult changes and reinvent their team in order to achieve growth. I'll share the steps they took to transform their business and how you can apply these strategies to your own journey.

Throughout the episode, I'll emphasize the importance of embracing the "muck" - those tough, messy parts of entrepreneurship that we often try to avoid. But here's the thing, my friend, it's in those moments of challenge and discomfort that we truly grow and unlock new opportunities.

So, if you're ready to learn how to overcome obstacles and achieve success as an online entrepreneur, this episode is a must-listen. Get ready to be inspired, motivated, and equipped with the tools you need to navigate the challenges of entrepreneurship.

Tune in now and join me on this incredible journey of embracing challenges and unlocking new opportunities. Remember, the road to success may be bumpy, but the rewards are worth it!


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Please support the podcast by giving an honest Rating/Review for the show on iTunes!


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/709
Wed, 05 Jul 2023 01:00:00 -0700
The Definitive Guide to Rocking An Online Summit | w/ Marisa Corcoran

Hey there, welcome to another episode of "The Art of Online Business"! Today, I had the pleasure of interviewing Marissa Corcoran, a successful copywriter and founder of The Copy Chat. We talked about the importance of messaging and inclusivity in online summits, and Marissa's unique approach to hosting them.

Marissa's approach to hosting online summits is truly unique and impactful. She emphasizes the need for specificity and personalization in pitches to potential speakers, as well as the importance of maintaining the integrity and reputation of the event. Her summits have raised over $100,000 for organizations like the Headstrong Project, and she believes that giving back and creating a community that supports each other's growth is key to success.

In this episode, you'll learn:

  • The importance of messaging and inclusivity in online summits
  • Marissa's unique approach to hosting summits, including a charitable component and a focus on community building
  • Tips for crafting iconic copy that attracts clients, makes money, and creates a massive movement online
  • The power of specificity and personalization in pitches to potential speakers

If you're struggling to create a clear message for your business or want to learn more about hosting successful online summits, this episode is for you. Tune in now to learn from Marissa's expertise and experience!

Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Marisa Corcoran's Links:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!





Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/708
Wed, 28 Jun 2023 01:00:00 -0700
Stuck in Neutral: The Hidden Dangers of Holding on to an Employee for Too Long

Hey there, welcome to this episode of our podcast! Today, we're talking about a topic that can be a challenge for many online businesses: dealing with underperforming employees.

As a CEO, I know firsthand how difficult it can be to address underperformance in the workplace. However, I've learned that taking action is crucial for the success of the business. In this episode, I'll be sharing some actionable advice on how to identify signs of underperformance, communicate effectively, and put performance plans in place.

In this episode, you'll learn:

  • Signs of underperformance: We'll discuss some common signs that an employee may be underperforming, such as missed deadlines, poor quality work, and lack of engagement. It's important to be able to identify these signs early on so that you can take action before the situation gets worse.
  • Communicating effectively: We'll talk about how to have difficult conversations with underperforming employees in a way that is respectful and productive. This includes setting clear expectations, providing specific feedback, and listening to the employee's perspective.
  • Putting performance plans in place: We'll discuss how to create a performance improvement plan that is tailored to the employee's specific needs and goals. This includes setting measurable objectives, providing support and resources, and regularly checking in on progress.

Throughout the episode, I'll also emphasize the importance of evaluating whether an employee is the right fit for the team and knowing when it's time to let go respectfully and professionally.

The consequences of not taking action when dealing with underperforming employees can be damaging to the business, including hurting revenue and team morale. As a CEO, it is essential to take responsibility for the success of the business and address underperformance, even if it is uncomfortable.

So, if you're a business owner or manager who is struggling with underperforming employees, this episode is for you! Tune in to learn some practical tips and strategies for dealing with this common challenge.


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Please support the podcast by giving an honest Rating/Review for the show on iTunes!


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/707
Wed, 21 Jun 2023 01:00:00 -0700
Safeguard Your Success: Essential Legal Tips For Each Stage of Your Online Business | w/ Braden Drake

Hey there, welcome to another episode of the podcast! In this episode, I had the pleasure of interviewing Braden Drake, a small business and tax attorney who specializes in helping online business owners with legal and tax issues.

We dive deep into the layers of protection that online business owners need to consider, from getting started to scaling up. Braden shares her expertise on the importance of insurance, contracts, LLC formation, and paying quarterly taxes.

In this episode, you'll learn:

  • The importance of having insurance for your online business, and the different types of insurance you should consider
  • How to properly structure your business as an LLC, and the benefits of doing so
  • The benefits of filing taxes as an S Corp, and how it can save you money
  • The importance of having contracts in place with clients and contractors, and what to include in those contracts
  • How to properly classify workers as employees or contractors, and the legal implications of misclassification

Braden also shares some great resources for online business owners, including her Contract Club, podcast, book, and website where you can learn more about legal and tax issues.

If you're an online business owner, this episode is a must-listen! Tune in to learn how to protect your business and stay on the right side of the law.


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Braden Drake's Links:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/706
Wed, 14 Jun 2023 01:00:00 -0700
How To Build a Simple TikTok Sales Funnel Without a Large Following | w/ Shannon McKinstrie

Hey there! Welcome to another episode of the Rick Mulready podcast. Today, I had the pleasure of interviewing Shannon McKinstrie, the founder of Boutique Social, about her success on TikTok and her approach to creating a simple yet effective sales funnel on the platform.

Shannon shares her tips for creating successful content on TikTok, emphasizing the importance of storytelling, using keywords, and repurposing content. She also discusses her sales funnel, which is simple and organic, and how she uses KPIs to track success.

In this episode, you'll learn:

  • Shannon's approach to creating successful content on TikTok
  • The importance of storytelling and using keywords on the platform
  • How to repurpose content for maximum impact
  • Shannon's simple and organic sales funnel on TikTok
  • Using KPIs to track success on the platform
  • Shannon's guide for understanding the algorithm and creating a successful bio on Instagram
  • Her membership program, Social Squad Society


If you're looking to up your TikTok game or create a simple yet effective sales funnel, this episode is a must-listen. Tune in to hear Shannon's expert advice and insights.


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Shannon McKinstrie's Links:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/705
Wed, 07 Jun 2023 01:00:00 -0700
Google Analytics 4: What You Need to Know/Do About It | w/ Kwadwo Sampany-Kessie

Hey there, welcome to another episode of the Art of Online Business podcast! In this episode, we dive into the world of Facebook ads and Google Analytics 4. If you're a business owner or marketer, you won't want to miss this one!

Our guest, an unnamed Facebook ads manager, shares their expertise on the importance of installing Google Analytics 4 on websites before the deadline of July 1st, 2023. They explain how GA4 can help measure traffic sources and optimize sales pages and email campaigns.

We also have Kwadwo Sampany-Kessie, a Facebook and Instagram ads expert, who emphasizes the importance of GA4 and shares his expertise in setting up analytics dashboards for his clients. Kwadwo encourages listeners to fill out a form on his website to schedule a chat with him and improve their marketing strategies.

Throughout the episode, we cover a range of topics, including:

  • The benefits of Google Analytics 4 and why it's important to install it before the deadline
  • How to measure traffic sources and optimize sales pages and email campaigns with GA4
  • Kwadwo's expertise in setting up analytics dashboards for his clients
  • How to schedule a chat with Kwadwo and improve your marketing strategies

If you're looking to improve your marketing strategies and stay ahead of the game, this episode is a must-listen. So sit back, relax, and enjoy the show!

Don't forget to check out Kwadwo's resources and ad management services, and make sure to install Google Analytics 4 on your website before the deadline! Thanks for tuning in, and we'll see you next time.


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Please support the podcast by giving an honest Rating/Review for the show on iTunes!


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/704
Wed, 31 May 2023 01:00:00 -0700
The Family First Entrepreneur | w/Steve Chou

Hey there, welcome to this episode of the podcast! Today, I had the pleasure of chatting with e-commerce entrepreneur Steve Chou about his new book, "The Family First Entrepreneur." Steve is a successful online business owner who has managed to prioritize his family and personal life while running his businesses.

In our conversation, Steve shares some valuable insights on how he manages to balance his work and family life, and how he has been able to build successful online businesses.

In this episode, you’ll learn:

  • Setting boundaries: Steve emphasizes the importance of setting boundaries and finding ways to automate and delegate tasks to free up time. He shares some practical tips on how to do this effectively.
  • Marketing strategy: Steve shares his marketing strategy for his e-commerce business, which involves framing ordinary products in a unique way and creating content around topics related to his target audience. He explains how this approach has helped him stand out in a crowded market.
  • Redefining success: Steve and I discuss the prevalent goal of hitting the seven-figure mark and the importance of redefining success for oneself. Steve shares his own definition of success and how he has been able to achieve it.

If you're an entrepreneur who is struggling to balance your work and family life, or if you're looking for some practical tips on how to build a successful online business, then this episode is for you. So, sit back, relax, and enjoy the conversation!


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Steve Chou's Links:


Please support the podcast by giving an honest Rating/Review for the show on iTunes!



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/703
Wed, 24 May 2023 01:00:00 -0700
Facebook/IG Ads: How Do You Know When You're Ready to Scale? | w/ Kwadwo Sampany-Kessie

In this episode of the Art of the Online Business, we're diving into the world of Facebook and Instagram ads with Kwadwo Sampany-Kessie, a Facebook ads manager and business growth coach.

Kwadwo is an expert in all things ads and shares his knowledge on how to scale ads effectively, what metrics to look for, and how to optimize your sales funnel. He also talks about his website, where he offers hourly ad strategy calls and other services to help businesses improve their ads and funnels.

In this episode, you'll learn:

  • How to know when to scale your ads: Kwadwo shares his tips on when to increase your ad spend and how to do it effectively without wasting money.
  • Metrics to look for when scaling ads: Kwadwo breaks down the key metrics to track when scaling your ads, including cost per lead and return on ad spend.
  • Lowering cost per lead: Kwadwo shares his strategies for reducing the cost per lead and optimizing your ad campaigns for better results.
  • Optimizing the sales funnel: Kwadwo discusses the importance of having a solid sales funnel and how to optimize it for maximum conversions.

If you're struggling with your Facebook or Instagram ads, Kwadwo is your guy! Head over to quayjo.com to learn more about his services and how he can help you improve your ad strategy.


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Please support the podcast by giving an honest Rating/Review for the show on iTunes!


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/702
Wed, 17 May 2023 01:00:00 -0700
What This AI Expert Is REALLY Excited About for Businesses | w/ Rachel Woods

Welcome to another episode of the Art of Online Business podcast! In this episode, I sit down with Rachel Woods, a former data scientist at Facebook and co-founder of The AI Exchange, to discuss the current state and potential of AI tools.

Rachel shares her experience working on Facebook and Instagram ads and explains the role of a data scientist. She also talks about the limitations of current AI capabilities and the exciting developments to come in the next 6 to 18 months.

Throughout the episode, Rachel and I discuss the use of AI in various tools and products, its potential for automating tasks and improving customer support, and the importance of understanding AI literacy and data privacy.

In this episode, you'll learn:

  • The role of a data scientist in creating effective Facebook and Instagram ads
  • The limitations of current AI capabilities and the potential for future developments
  • The use of AI in automating tasks and improving customer support
  • The importance of understanding AI literacy and data privacy


If you're interested in learning more about AI and its potential for your business, be sure to check out The AI Exchange membership and my AI chatbot, "Pick Rick's Brain".

Tune in to this episode to gain valuable insights into the world of AI and how it can benefit your business.


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Rachel Woods's Links:


To join the waitlist for PickRicksBrain AI head to https://rickmulready.com/waitlist

Please support the podcast by giving an honest Rating/Review for the show on iTunes!


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 10 May 2023 01:00:00 -0700
Introducing PickRicksBrain AI: Get Coaching from Me 24/7/365!

In this episode of Art of Online Business, I'm excited to announce the launch of my new AI-based chatbot, "Pick Rick's Brain."

As an online business coach with over 10 years of experience, I've seen and heard it all when it comes to building and growing a successful online business. And now, with "Pick Rick's Brain," I'm bringing my expertise to you in a whole new way.

This chatbot has been designed to answer your burning questions about online business, using my coaching style and tone of voice. And the best part? It's available 24/7 for a nominal fee.

In this episode, I'll be sharing all the details about "Pick Rick's Brain," including how it works, what you can expect, and how you can become one of the 100 pilot users to provide feedback on the experience.

In this episode, you'll hear:

  • What inspired me to create "Pick Rick's Brain" and how it differs from other chatbots on the market
  • How the chatbot works and what types of questions it can answer
  • The benefits of becoming a pilot user and how you can lock in the $10 per month rate for as long as you want
  • How to provide feedback on the experience and help shape the future of "Pick Rick's Brain"

So, if you're ready to take your online business to the next level and get personalized coaching from me anytime, anywhere, be sure to tune in to this episode and learn all about "Pick Rick's Brain."


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


To join the waitlist for PickRicksBrain AI head to https://rickmulready.com/waitlist

Please support the podcast by giving an honest Rating/Review for the show on iTunes!






Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/700
Wed, 03 May 2023 01:00:00 -0700
What's Working RIGHT NOW With Facebook Ads | w/ Kwadwo Sampany-Kessie

Let’s talk Facebook ads.

In this episode of Art of Online Business, I sat down with my good friend and Accelerator coach, Kwadwo Sampany-Kessie. He specializes in Facebook ads and something that separates him from other Facebook ad managers is his ability to go deep into analytics and to be able to show you what's actually working and use those analytics to make decisions about what to do with your ad campaigns.

I invited him on the show to talk to you about what's working right now with Facebook ads. And I will tell you, you are probably going to be disappointed because, teaser, it's not some flashy funnel hack. What’s working today is tried and true.

What you’ll hear in this episode will set you up for success with Facebook ads in the future.

Kwdawo [QUĀY.jo] helps course creators and coaches create more profit with less hustle in their online businesses. He specializes in managing Facebook ads and funnel fixing services so his clients can get more business!


In this episode, you’ll learn:

  • The types of people Kwadwo works with on Facebook ads
  • Why well-researched ad copy is so important for Facebook ads success
  • The number of ads in your ad set and what is most successful
  • Why Google Analytics will give you the best data for your ads
  • What to look at inside your funnel to maximize your ads
  • The conversion rate you’ll want with your landing page
  • What to look at if people aren’t showing up for your webinar
  • How you can research your audience
  • What Kwadwo tests when testing ads



Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Kwadwo Sampany-Kessie’s Links:




Full show notes available at www.rickmulready.com/699



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/699
Fri, 28 Apr 2023 01:00:00 -0700
How to Use the 100K Ads & Funnel Framework™️ to Sell Out Your Coaching Program | w/Neill Williams

If you’re a brand new coach looking for clients or are a more established coach looking for more automated ways to find leads that turn into clients, then this episode is going to be for you.


Rejoining me on this episode of Art of Online Business is long-time guest Neill Williams. She is one of the coaches in my Accelerator coaching program and she helps coaches sell out their own programs!


She’s going to teach us her 100K Ads & Funnel Framework™️ for selling out your coaching program. There are five elements of this framework and when you actually follow the steps, even the ones that seem obvious, you’ll see that this stuff really does work.


I want you to take what you learn in this episode and implement it.


Neill is a Master Certified Life and Time Coach through The Life Coach School, host of The Unbusy Your Life podcast (https://www.neillwilliams.com/podcast), and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill about to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee.


Now, she helps too-busy high-achieving online entrepreneurs and side hustlers make the money they desire without sacrificing their time or lifestyle freedom.


In this episode, you’ll learn:

  • Why you can’t outspend bad marketing
  • What we really need to understand for funnels to work
  • What to do if you’re struggling with your mindset
  • How your marketing funnel can help you build skills that are an asset to your business
  • The most important part of your marketing strategy
  • The things you need to focus on first to sell your program
  • What to do if you’re not getting the traction you want
  • Why the number of tests you’re willing to do matters
  • The consistency and sustainability of your funnels
  • Neill’s program and how she helps people with their funnels




Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Neill Williams Li


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/698
Wed, 26 Apr 2023 01:00:00 -0700
I'm Taking a Sabbatical (What, When, Why)

In this episode of Art of Online Business, I’m getting super vulnerable and peeling back the curtains so you can see what’s going on at the Rick Mulready headquarters. In this special episode, I’m sharing why I decided to take a sabbatical from my business for my own mental well-being.


This wasn’t an easy decision to make. But the truth is, I’m always my own worst critic and this is a necessary next step for my health. I’ve been struggling with burnout for several months now, and after feeling mentally and physically exhausted every day, I decided this is what I need to do.


I always talk about prioritizing and focusing on your health and your family above all else. It's the foundational business principle and one that I'm always trying to help others with. This is why I’m doing this for myself now and what you can expect from me going forward.



In this episode, you’ll learn:

  • How long my sabbatical will be and when it will start
  • The symptoms of burnout I recognized in myself
  • The foundational business principle I’m prioritizing
  • What I plan to do during this time
  • How I plan to make coaching more accessible in the future
  • What I’m doing with my Accelerator coaching program
  • How I got to this point
  • Why taking a stance for your own health and happiness is so important


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.



Full show notes available at www.rickmulready.com/697


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/697
Fri, 21 Apr 2023 01:00:00 -0700
The Invisible Struggle: Navigating Mental Health as an Entrepreneur | w/ Shulamit Ber Levtov

In this episode of Art of Online Business, I’m talking about an extremely important topic that I feel is underserved and needs to be talked about more. That topic is mental health as an entrepreneur and our emotional well-being.


If you've ever struggled with your mental health or emotional well-being as an entrepreneur, this episode is going to be for you. I sat down with Shulamit Ber Levtov, the Entrepreneur’s Therapist, to dive into this important topic.


Shulamit is the Entrepreneurs' Therapist. She works with (mostly women) business owners to care for their mental and emotional well-being in an era of relentless stressors that can make you lose your shit on the daily.


Shulamit has been an entrepreneur for over 27 years and has more than 22 years of professional experience applying therapeutic, coaching, and somatic tools to support women's mental health and personal growth.


In this episode, you’ll learn:

  • Why Shula decided to focus on working with entrepreneurs
  • How to structure a life that supports the business you want to have
  • Why entrepreneurs need to pay attention to their mental health
  • How you’ll know when your mental health is suffering
  • The calls for care that we need to watch for
  • Things you can do to soothe your nervous system
  • How your temperament impacts your mental health
  • Ways to handle our inner critic and self-doubt
  • Integrating your mental health plan into your business plan



Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Shulamit Ber Levtov Links:



Full show notes available at www.rickmulready.com/696


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/696
Wed, 19 Apr 2023 01:00:00 -0700
ChatGPT Prompting Tips: Navigating Your Way to Better Outcomes

Let’s talk about how you can get better outcomes with AI.


Recently, we talked about how you can use ChatGPT and other AI tools to streamline your work. In this episode of Art of Online Business, I’m sharing some of my best prompting tips to get what you want from AI. So basically, I’m sharing how to ask ChatGPT to get what you’re looking for.


I’ve said it before, but AI can have a huge impact on your business and give you so much time back if you use it correctly, and it all starts with how you prompt it.


The results you get will be dependent on how you ask and how much detail you give it. These tips will help you determine what details you need to include for the best results.


In this episode, you’ll learn:

  • How to teach ChatGPT your writing style
  • Why more details will improve your results
  • How to ask ChatGPT to help you solve a problem
  • Ways to use it to help with your business and how to ask for it
  • The pitfalls to avoid when prompting ChatGPT



Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/695


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/695
Fri, 14 Apr 2023 01:00:00 -0700
Time-Saving Content Creation: How to Use ChatGPT and AI Tools for Faster Production

Ready to speed up your content creation?

In this episode of Art of Online Business, I’m talking about one of my favorite topics right now, ChatGPT.

I want to share how you can incorporate ChatGPT and other AI tools into your marketing workflow to not only speed up how long they take, but also spark creativity in your work.

AI tools are incredibly helpful for content creation when used correctly. There are multiple tools that you can use for so many different aspects of your business, and utilizing them to their full potential can make a huge difference in your workflow and save you tons of time.



In this episode, you’ll learn:

  • How ChatGPT can inspire creativity in your work
  • The things you can use Chat GPT to create
  • My favorite tools for your different needs
  • My top tips for using these tools for content creation
  • How to get the most out of these AI tools
  • Examples of ways to use AI tools in your business


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/694



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/694
Wed, 12 Apr 2023 01:00:00 -0700
Ask Rick: As the CEO, Do I Have to Make ALL the Decisions?

It’s time to talk about decision-making as a CEO.

Should you be making all the decisions for your business, or is it time to start sharing that responsibility?

The problem with holding on to all the decision-making is that it doesn’t leave enough time for you to make the strategic, high-level decisions that move your business forward.

This is something I struggled with early in my business, and I’ve come to realize that a lot of other business owners struggle with it too. Transitioning from an entrepreneur running the business day-to-day to a CEO who delegates day-to-day tasks is challenging but super important if you want your business to continue to grow.

Let’s get into it.


In this episode, you’ll learn:

  • Why it’s so hard to hand over decision-making
  • What decisions you should hand off to other team members
  • The importance of trust in your team members
  • How to avoid micromanaging
  • The type of decisions that a CEO is in charge of
  • Why you need to make time for strategic, high-level decision-making
  • What you should be focusing on as a CEO
  • How to decide what decisions to delegate
  • How to empower your team to take ownership and make decisions
  • Why you need to set clear expectations and deadlines




Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/693


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/693
Fri, 07 Apr 2023 01:00:00 -0700
A Bestseller in the Making: Secrets to Publishing Your First Book | w/Jamie Sears

Have you ever thought about writing a book and maybe even getting it published?

In this episode, Jamie Sears is handing you the blueprint for the publishing process. To celebrate the release of her book, How to Love Teaching Again, Jamie is sharing what it’s really like to go through the publishing process.

She’s opening up about the writing process, working with editors, choosing a cover design, and negotiating when she had to fight for things she wanted to keep in the book.

I’m excited about the book, and I’m excited to have Jamie on the podcast. If you’re curious about the book publishing process, this is for you.

Jamie Sears is a fun-loving mom, wife, entrepreneur, and forever teacher at heart. She is also the author of How to Love Teaching Again. After several years in the classroom, her passion to make teaching fun and effective for students and teachers alike inspired her to start Not So Wimpy Teacher. Now she has the honor of serving hundreds of thousands of teachers around the world by providing easy-to-use, hands-on resources and engaging professional development that help students to love learning and teachers to love teaching.


In this episode, you’ll learn:

  • How to collect stories for a book
  • What happens after you decide to write a book
  • Why you might want to hire a book coach to help you
  • What the book pitching process is like
  • How long it takes to get a book published
  • The process of writing a proposal for your book
  • What happens after you turn your book in
  • How much of a say you get in the process when you’re working with a publisher
  • Who does the marketing for your book
  • Why preorders are so valuable to authors



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Jamie Sears’ Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/692
Wed, 05 Apr 2023 01:00:00 -0700
What Would Rick Do?: How Do I Know if the KPIs Are “Reasonable” for My Team?

Have you ever struggled to set Key Performance Indicators (KPIs) for your team or wondered if your KPIs are reasonable?


In this episode, we delve deeper into the world of KPIs and their crucial role in the success of your online business. Whether you're an online course creator, have a membership-based business, or are an online coach, understanding how to set and track KPIs is essential for achieving your goals.


By the end of this episode, you'll have a solid understanding of how KPIs can serve as the foundation for your online business's growth and success. You'll be equipped with practical tips and strategies for setting and tracking KPIs effectively and ensuring that you and your team are aligned, motivated, and focused on achieving your business objectives.


Don't miss this opportunity to level up your online business by mastering the art of setting and tracking KPIs.


In this episode, you’ll learn:

  • The importance of KPIs in providing a clear picture of your business's health
  • How KPIs allow you to track, measure, and evaluate progress towards your goals and make necessary adjustments to stay on track
  • The difference between leading and lagging KPIs (with examples)
  • Expert guidance on how to identify the KPIs that are most important for your unique business and its goals
  • A step-by-step process for reverse-engineering your goals to create actionable KPIs
  • How to empower your team by involving them in the goal-setting process
  • Strategies for making your KPIs visible to your entire team, fostering accountability, collaboration, and a shared sense of purpose
  • Tips for creating an efficient system for tracking your KPIs so that you can easily review and analyze data to course-correct when needed



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/691



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/691
Fri, 31 Mar 2023 01:00:00 -0700
Cutting Facebook Ads Costs: How She Dropped Her CPA by 66% in 90 Days | w/Kaity Griffin

Have you ever wanted to build a waitlist of qualified people who can’t wait to enroll in your offer? Stick around, because you’re going to love this episode of the podcast


Kaity Griffin is here to teach us how she dropped her cost per acquisition by 66% in three months. She’s walking us through how she collects and uses data to inform her decisions, how she experiments with her ad spend budget, and how she uses a mini offer to build her waitlist between enrollment periods.


Kaity Griffin is a Google Ads expert, trainer, and systems geek.

She is the Founder and Head Trainer at specialist Google Ads agency kaitygriffin.com, where she teaches digital marketers, agency teams, and business owners how to cut through the tricky tech and use advanced strategies to create seriously profitable Google Ads.


A leader in the Google Ads space, Kaity’s specialty is taking complex technical concepts and innovative techniques—and breaking them down into simple ideas and practical applications that almost anyone can understand and use. She's passionate about storytelling through data and numbers and using that insight to make profitable decisions.


In this episode, you’ll learn:

  • What it takes to build the confidence to charge what your product is worth
  • Which ads get the best results
  • How to create a waitlist of high-quality leads
  • How understanding your data and numbers can help you test your process
  • The importance of choosing a checkout system that is user-friendly
  • How to experiment with your ads budget
  • Why you should track how long someone is on your list before they buy from you
  • How Kaity gets a cold audience to buy a $2,000 program
  • The value of using data to make decisions



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Kaity Griffin’s Links:




Full show notes available at ww


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/690
Wed, 29 Mar 2023 01:00:00 -0700
When Revenue Goals Turn Toxic

Let’s talk about revenue goals.


In this episode of Art of Online Business, I’m diving into this topic and why they may not be as important as we once thought. As online entrepreneurs, we've all heard that hitting the 7-figure mark is the ultimate measure of success, but what if we're chasing after something that doesn't align with our values or our lifestyle?


I hit the $1 M mark and realized that it wasn’t as fulfilling as I thought it would be. In fact, my pursuit of this goal took a toll on my mental and physical health and my relationships.


I hope this episode challenges you to rethink your revenue goals and align them with your values and your lifestyle. Instead of chasing after an arbitrary number, try to think about what we truly need to live the life we want and create a business that supports that.


Ask yourself why you have the revenue goal you do and consider the exercise shared in this episode to create a more meaningful goal that aligns with your values and lifestyle.


In this episode, you’ll learn:

  • The prevalent message in the online space about hitting the 7-figure mark
  • My personal experience of hitting the $1M mark and the realization that it wasn't as fulfilling as I thought it would be
  • How pursuing revenue goals can take a toll on our mental and physical health and our relationships
  • The importance of understanding why we have a revenue goal
  • A new way of looking at revenue goals based on our lifestyle and business expenses
  • The importance of prioritizing our health and our family's health over revenue goals
  • The idea that our business is its own entity and not a reflection of our self-worth



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/689



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/689
Fri, 24 Mar 2023 01:00:00 -0700
The Secret to Writing Case Studies That Actually Sell | w/Brittany Herzberg

Are you utilizing case studies in your business?

In this episode of Art of Online Business, I sat down with Brittany Herzberg who specializes in writing case studies that are rooted in SEO. Brittany is here to share why she believes testimonials are so last year and we should be focusing on case studies instead.

Brittany shares how to create case studies using her PET framework and where we should be using them to maximize our sales and connection.

Brittany Herzberg is the copywriter service providers call when they want to show up as the answer to a Googled question. After test-driving her skills with a variety of projects, it dawned on her—her superpower lies in social proof. That combined with her 15+ years in the healthcare field, has shown her that clients search for—and book with—people they connect with & trust.

She believes your #1 business-building task should be to create a powerful human connection with strangers—using SEO & story. As an SEO + Case Study Copywriter, she knows how important it is to craft messaging with intention, highlight the client experience, and strategically use your clients’ words.


In this episode, you’ll learn:

  • Why testimonials are so last year
  • What the PET framework is and how it works
  • Why storytelling is an important aspect of your case studies
  • How case studies speed up the know, like, and trust factor
  • Where to leverage case studies for your business
  • How to interview the people you’re writing your case studies on
  • Where to use case studies during your launch
  • How SEO fits into your case studies
  • Tips for doing keyword research for your case studies

Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:

*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Brittany Herzberg’s Links:

  • Check out Brittany’s website
  • Tune in to The Simple and Smart SEO Show
  • Follow Brittany on Instagram
  • Connect with Brittany on LinkedIn
  • Follow Brittany on


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/688
Wed, 22 Mar 2023 01:00:00 -0700
AI: Not Just a "Nice to Have" Anymore

Are you using AI in your business yet?


In this quick tip episode of Art of Online Business, I want to talk about AI and give you a little bit of a different perspective than most people have when it comes to this technology.


There are a ton of tools available, and if you haven’t yet embraced them, I encourage you to check them out. However, if you haven’t yet taken the time to understand it and understand what the possibilities really are, I truly think this is critical for the future success of your business.


I firmly believe that if you aren’t at the very least educating yourself on AI and what it can do for you, along with the risks associated with it, you’re going to get left behind.



In this episode, you’ll learn:

  • Why AI is now critical for your business success
  • Why you could be missing out on growth opportunities by not using AI
  • How AI is a necessity for businesses that want to stay competitive
  • Ways AI can be used in your business
  • A resource you can use to get educated on the ins and outs of AI
  • How you can win with AI in the long-term




Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/687


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/687
Fri, 17 Mar 2023 01:00:00 -0700
Why a Funnel Isn't Enough: Unlocking What ACTUALLY Sells Out Your Coaching Program | w/Neill Williams

Is your funnel working for your business? In this episode of Art of Online Business, I’m diving into some of the problems I see people having when it comes to building a funnel for their coaching business.


I can tell you what buttons to press in your ads and give you templates to use, but that’s just one part of the process. It’s really important to understand the bigger picture when it comes to finding what is and isn’t working in your funnel.


I invited my friend Neill Williams on to the show today to talk about this. She specializes in helping coaches fill their coaching programs and has had a good deal of success with her own funnels.


Whether you are a coach or have a course or membership, this episode is going to be really helpful for you if you’re looking to optimize your funnel for maximum sales.


In this episode, you’ll learn:

  • Why you need to understand your target audience when creating a funnel
  • Why you can’t outspend bad marketing
  • How to make a successful lead magnet that leads to more conversions
  • The importance of your ad copy when it comes to the success of your ads
  • The importance of having a testing mindset when finding what works and what doesn’t
  • Why you need to get in alignment with what feels right to you for your business
  • The first steps to selling out your program
  • The mindset you need to have to create a successful funnel
  • How Neill helps people leverage ads and funnels


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Neill Williams’ Links:

  • Visit Neill’s website
  • Check out Neill’s $100K Funnel Program
  • Listen to the previous episode with Neill



Full show notes available at www.rickmulready.com/686


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/686
Wed, 15 Mar 2023 01:00:00 -0700
Why YouTube is the Ultimate Platform for Finding Paying Clients | w/Karin Carr

Are you using YouTube to find paying clients?


In this quick tip episode of Art of Online Business, I’m sharing a guest teaching episode with one of my Accelerator coaching members, Karin Carr. She teaches people how to use YouTube for lead generation so they can find paying clients.


Karin Carr is a sought-after speaker on video marketing for real estate agents. A 15-year veteran of the real estate industry, she was named Real Estate Video Influencer of the Year in 2019 by Bombbomb.


The success of her YouTube channel led her to begin training other agents on how to have similar results and in July 2018 her coaching program, YouTube for Agents was born. Karin is the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again.


YouTube is an amazing way to grow your business because it helps you build trust with your ideal audience. You don’t have to be a realtor to use these amazing tips to grow your business.


In this episode, you’ll learn:

  • Why YouTube is the ultimate platform for finding paying clients
  • Why organic YouTube videos can outperform paid ads
  • How this platform builds trust with your audience
  • Mistakes people make when using YouTube as an asset for their business
  • The importance of targeting your ideal client
  • Why YouTube is such an effective way to grow your business
  • How to get started using YouTube without fancy equipment
  • Why consistency is the most important aspect of using YouTube for growth



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Karin Carr’s Links:




Full show notes available at www.rickmulready.com/685


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/685
Fri, 10 Mar 2023 01:00:00 -0800
From Zero to $25K/mo: How to Create a Passive Income Stream with Niche Sites | w/Kristin Hanes

What do you think about passive income?


Have you always thought that it wasn’t possible or it is something that other people can do but not you? Or have you ever wanted to create a side project that can generate revenue for your business passively? If so, this episode is for you.


In this episode of Art of Online Business, I sat down with one of my Accelerator coaching members, Kristin Hanes, to talk about how she generates multiple five-figures in passive income from her niche website every month without selling anything.


Kristin Hanes is a former radio news journalist and now publisher at the Wayward Home, where she teaches people how to live an alternative lifestyle in a campervan, RV, sailboat or tiny home. Kristin built her niche site from the ground up knowing nothing about online business, and five years later, averages 400,000 monthly pageviews, reaches 2.5 million people per year and brings in six figures of revenue. Kristin splits her time between a Sprinter van in the U.S. and a sailboat in Mexico. Her first foray into tiny living was in a Toyota Prius, in which she lived for four months with her partner, Tom.


Kristin creates truly passive income every single month while being a digital nomad and now she’s showing others how to do what she does. She really is proof that creating a niche site is a great way to generate income while working as much or as little as you want.

In this episode, you’ll learn:

  • How Kristin got started with blogging
  • The importance of SEO when growing a website
  • The type of traffic she is getting right now
  • The revenue that she brings in from her website
  • What Kristin’s work schedule looks like
  • Why she decided to create a course and what she teaches
  • Tips for finding writers and good VAs
  • The strengths and weaknesses of using AI
  • How Kristin approaches marketing for her course without ads



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Kristin Hanes Links:

  • Check out Kristin’s website
  • Get Kristin’s


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/684
Wed, 08 Mar 2023 01:00:00 -0800
Ask Rick: How Do I Verify if My Evergreen Funnel Is Working?

How do you know if your evergreen funnel is working?


In this quick tip episode of Art of Online Business, I’m sharing another Ask Rick episode. A question I hear from my Accelerator coaching members all the time is how to know if your evergreen funnel is working.


This question can be tricky to answer if you don’t have all of the pieces to the puzzle. It can be overwhelming to look at the entire funnel at once. To make it easier, we need to look at each piece of the funnel and see where the actual breakdowns are.


By collecting the right data and getting the whole picture, you can begin to optimize your funnel to increase your revenue. That is the foundation that you need to scale your business.


In this episode, you’ll learn:

  • The importance of breaking your funnel down to look at the smaller pieces
  • The foundation of whether your funnel is working or not
  • Why you have to understand your ROI
  • What you need your ad agency to do
  • The software I use to get all of the data that I need to get a better picture of my ROI
  • The stats I look for with webinars
  • Other numbers you need to know when evaluating your funnel.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/683


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/683
Fri, 03 Mar 2023 01:00:00 -0800
10 Ways Your Values Can Drive Your Online Business Success

Let’s talk about business values.


Your values are the foundation of your online business. I’ve been running my business for nine years, and putting my values into action has been one of the hardest things I’ve done. It impacts a lot more than you may think.


When you’re living through your values and making business decisions through your values, it can completely drive your online business success. Not only does it impact your revenue, but it also has a huge impact on your happiness.


Our values allow us to differentiate ourselves from others and guide how we show up in our business and interact with others. In this episode of Art of Online Business, I’m sharing 10 ways your values can drive your online business success.


It’s not always easy, but you become so much freer in your business when you make decisions through the lens of your values.


In this episode, you’ll learn:

  • Why business values are important
  • An exercise you can do when you don’t know what your values are
  • The values that I follow in my business and what they mean to me
  • Ways your values can impact your business
  • The benefits of being in alignment with your values


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/682



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/682
Wed, 01 Mar 2023 01:00:00 -0800
The Power of CONTEXT In Your Team’s Success

Let’s talk about context when it comes to your team.


One of the simplest things you can do with your team is to give them context. In this quick tip episode of Art of Online Business, I’m sharing what I mean by this and how you can do it with your team to get them more involved in your business.


We all want our team members to be more involved and enrolled in our business, but how do we do it? No one will ever care about your business as much as you do, but you can likely get them more involved than they already are with a simple shift in how you approach assigning tasks for your team members.


In this episode, I’m sharing ways that you can give your team context and why it enrolls them into your business even more by creating a culture that allows them to bring their ideas to the table and understand their importance.


In this episode, you’ll learn:

  • What it means to give context to our team
  • Ways to give context to your team
  • Why this works better than giving your team one-off tasks
  • How this improves productivity


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/681


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/681
Fri, 24 Feb 2023 01:00:00 -0800
The Rise of AI and Its Effect on SEO: What You Need to Know | w/Gert Mellak

With the explosive growth in popularity of Chat GPT and AI-generated content, one of the things we have been talking about is how it’s going to change the way we write content or blog posts for our business. And with that, there’s been a lot of talk about how AI-created content will rank on Google.


In this episode of Art of Online Business, I sat down with Gert Mellak, my resident SEO expert, to talk about what all of this means in terms of SEO for our business.


Gert Mellak is an SEO Expert and Digital Marketer, and the founder and CEO of SEOLeverage.com, a conversion-driven SEO agency. Gert works with online coaches, course creators, and e-commerce brands to help them convert more relevant traffic into leads and sales.


Gert walks us through step by step how to use AI to simplify and speed up the process of writing SEO-friendly articles for our website and the importance of semantically related content. He also shares an important update from Google about how we can maximize our content.


In this episode, you’ll learn:

  • How AI is changing the way we create content
  • How Google works with AI-generated content
  • Why evergreen content doesn’t really exist
  • How Gert is using AI to create content for his business
  • What semantically related content is
  • Tips for creating your content with AI
  • AI detection tools
  • How this is all going to affect SEO



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Gert Mellak’s Links:



Full show notes available at www.rickmulready.com/680


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/680
Wed, 22 Feb 2023 01:00:00 -0800
How to Get An INSTANT Pulse On Your Team's Workload

Are you wondering how you can find out how your team is feeling about their workload?


In this quick tip episode of Art of Online Business, I’m sharing how you can get an instant pulse on their workload using Slack or your team communication tool.


This concept is called Green Light, Yellow Light, Red Light and it has been a complete game changer for me in my business. It allows me to quickly and easily find out what my team's workload looks like and find out if they need more or less work or if they are in a good place.


I encourage you to incorporate this concept into your business. It’s a super simple way to get a good idea of how your team is feeling.


In this episode, you’ll learn:

  • What this concept is
  • How to use it in your business
  • How this benefits your business and your team




Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/679


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/679
Fri, 17 Feb 2023 01:00:00 -0800
TikTok (Organic) Marketing: How to Grow Your Business In 2023 | w/Keenya Kelly

Let’s talk TikTok.


It’s been a little while since we have talked about TikTok on the show and in this episode of Art of Online Business, I invited one of my Accelerator members, Keenya Kelly, back onto the show to share what’s working with TikTok today, what she’s hearing from the people at TikTok, and how we can make video creation as easy as possible.


Keenya Kelly is the CEO of If You Brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners understand the value of marketing their businesses online through video.


In 2020, Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 12 short months Keenya has grown her account to over 400,000 followers and has helped clients reach millions.

Keenya has since worked with hundreds of business owners teaching them how to market their products and services using short-form video.


If you aren’t on board with TikTok yet, you’re definitely going to want to tune into this episode so you can see how powerful this organic marketing strategy really is.


In this episode, you’ll learn:

  • Tips for finding your audience on TikTok
  • The opportunity that exists with this platform
  • How we can make video creation easier
  • How often we should be posting on TikTok
  • How to create a scroll-stopping hook
  • Tips for going viral on TikTok
  • How to take advantage of SEO on this platform
  • How she uses AI to help with her business
  • The power of Live Streaming



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Keenya Kelly’s Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/678
Wed, 15 Feb 2023 01:00:00 -0800
How to Jumpstart Your Sales & Marketing in 15 Minutes

As online business owners, we know how fast things can change. What worked before might not work now, and what’s working now, might not work in the future.


In order to stay in business and continue to bring in revenue, we have to be in tune with what is changing and adjust our business based on what our audience needs from us.


In this quick tip episode of Art of Online Business, I’m diving into why this is so important and how you can use this information to jumpstart your marketing efforts and fine-tune your message to attract more clients or customers.


Your audience is going through changes all the time, and if you don’t follow along with those changes, it’s going to be harder to stay relevant to them. When we solve the current pain points of our ideal audience, we can grow both our business and our impact as a result.


In this episode, you’ll learn:

  • Why it’s so important to be in tune with your audience
  • How to find out what your audience wants
  • Ways that you can adjust based on what your audience needs
  • Why you shouldn’t get stuck in solving only one pain point
  • How you can use this information to dial in your marketing


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.




Full show notes available at www.rickmulready.com/677


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/677
Fri, 10 Feb 2023 01:00:00 -0800
How to Legally Protect Your Membership (and Yourself) with Autumn Witt Boyd and Chanteé Hallett | a Nov 2021 Classic

Do you know how to legally protect your membership?

In this episode of Art of Online Business, I’m sharing a replay of a fan-favorite episode from November of 2021 where I sat down with Chanteé Hallet and Autumn Witt Boyd to talk about everything you need to know about legally protecting your membership.

Autumn Witt Boyd works with influencers to help them protect their members and avoid costly legal mistakes while scaling their businesses.

I talk with Autumn and Chanteé Hallett about the legal side of memberships. We talk about most of the legal things that you’re probably not thinking about, but really should be thinking about, when it comes to having a membership in your business.

Autumn Witt Boyd is the founder of the AWB Firm. Autumn graduated in the top 10% of her class from Vanderbilt University Law School. She spent the first ten years of her career battling over copyrights and business issues in courtrooms across the U.S. Autumn started AWB in 2015 to help entrepreneurs scale and protect their businesses.

Chanteé Hallett is an attorney at the AWB Firm. She has a passion for intellectual property matters and helping creatives protect their brands and rights. Chanteé graduated from Charlotte School of Law in North Carolina with her Juris Doctorate.


In this episode, you’ll learn:

  • Why you need a contract with your members
  • What information and details your contract should include
  • If you should trademark your membership or program’s name
  • The downside of your content’s copyright protection
  • The pitfalls of enforcing your contract internationally
  • Why having different payment tiers can get dicey
  • If you should have a disclaimer in your contract
  • If you have to disclose when you’re an affiliate for someone


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Autumn Witt Boyd’s Links:


Chanteé Hallet


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/676
Wed, 08 Feb 2023 01:00:00 -0800
Coaching Call: Should She or Shouldn't She? Crafting a New Launch for Her Membership

What would you do in your business if you knew you were going to win? If you knew that you can’t lose, how would you do it?


In this episode of Art of Online Business, I’m sharing a coaching call that I had with one of my Accelerator members, Hallie Sherman. She already has a very successful membership program, and today, we are mapping out a new launch that she is thinking about doing for her audience.


Hallie Sherman is a speech pathologist devoted to helping other SLPs succeed through low prep, engaging therapy options that keep their students motivated.


She, like many of us, wants to grow her business and have a bigger impact. But sometimes we, as business owners, start to think about what could happen if it doesn’t work out. There’s a mindset piece that can get in the way of our success.


It’s important to remember, when you approach your business as if you couldn’t lose, you will win no matter what, and that’s the theme of this episode.


In this episode, you’ll learn:

  • The type of offer Hallie wants to create
  • The mindset work she had to do to launch it
  • Why you win no matter what when you play the game of your business



Hallie’s Links:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/675


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/675
Fri, 03 Feb 2023 01:00:00 -0800
6 Mind-Blowing AI Tools That Will Save You a TON of Time
The stuff I’m getting ready to share with you is going to send you down a rabbit hole that will blow your mind.


In this episode of Art of Online Business, I’m sharing 6 AI tools that every online business owner should be using today. There’s been a lot of talk lately about AI and I really want to talk to you about it too because it’s not coming up in the future - it’s already here.


We can either choose to ignore it and call it scary or we can choose to embrace it and see how it can help our business. I really believe that this can streamline a lot of things that we do in our businesses. I have always prided myself on not chasing shiny new objects, but I don’t think this is a shiny object. This is something I don’t think we should be missing out on.


There are so many ways that we can use these tools that are helpful to us as entrepreneurs, and this is only scratching the surface so I recommend you try it out for yourself.


In this episode, you’ll learn:


  • The first public-facing AI and how to use it
  • My experience using AI tools
  • What AI is and why it’s so cool
  • The things that these tools can do for you
  • How I plan to use AI in my business
  • Tips for using it to get the content you need
  • How to use AI tools ethically in your business
  • Other AI tools you can use and what they’re good for


Links & Resources:




Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. Th


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/674
Wed, 01 Feb 2023 01:00:00 -0800
Coaching Call: A HUGE Breakthrough That Changes Everything | w/Laura Peters

On today’s quick tip episode, I’m sharing a recording of a recent coaching call that I had with one of our Accelerator coaching members. This call is a 1-on-1 coaching call with Laura Peters from www.mikeandlauratravel.com. Laura and her husband are travel bloggers who teach other people how to be travel bloggers.

Not too long ago, Laura’s business was ruling everything in her life. She was working 80 hours a week, was super unhappy, and had no systems or processes in her business.

As you will hear in this short episode, everything has completely turned around in her business. She is off the charts happy and is working less than she ever has before.

The main thing I want you to take away from today’s coaching call is the mindset shifts Laura’s made and how it’s shifted her business in tremendous ways.


In this episode, you’ll learn:

  • How perfectionism held Laura back for so long and how she beat it
  • How to move past worrying about people not liking what you do
  • Why your mindset is key to creating time
  • The essential piece that mindset plays in reaching your goals
  • How Laura made time for things she wanted to do


Laura’s website www.mikeandlauratravel.com



Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/673


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/673
Fri, 27 Jan 2023 01:00:00 -0800
How to Turn Your Launches From Stressful, Unfocussed Chaos Into Fun and Profitable | w/TaVona Denise

If you’ve been listening to the show for some time, you probably already know my stance on live launches. I am not generally a fan of only live launching your offer. As I teach my Accelerator members, you can do live launches, but you should also be offering your program on an evergreen basis.

Offering only live launches is stressful. There are so many moving parts and it can easily get overwhelming.

If you’re tired of being on this live launch roller coaster, you’re in the right place. In this episode of Art of Online Business, I sat down with TaVona Denise to talk about how you can go from having stressful, unfocussed launches to having fun and profitable launches.

TaVona Denise helps coaches and online service providers redesign their businesses so they can have the lifestyle and impact they started the business for. A former physical therapist, master-certified life coach, and trauma-informed business consultant, TaVona uses her diverse background to help entrepreneurs launch and grow their businesses with integrity and ease so they can bring in their favorite clients without suffering from burnout or hating the process.

TaVona is the author of Unstoppable Success: How to Finally Create the Body, Business and Lifestyle You Want and the voice behind the podcasts, Breaking Protocol, and Coaching & Conversations. When she is not handling business, you can find her singing karaoke or enjoying the white sands and beautiful blue waters of Mexico which she currently calls home.


In this episode, you’ll learn:

  • Why you should look at launches like a party
  • Creating a launch that matches your energy
  • Why there’s more than one way to launch
  • The importance of experimenting and evaluating
  • The internal work you need to do with a launch
  • Why we subconsciously sabotage ourselves
  • What’s working right now in terms of launching


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


TaVona Denise’s Links:

  • Follow TaVona on Instagram
  • Check out The Launch


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/672
Wed, 25 Jan 2023 01:00:00 -0800
Ask Rick: What's My Role As CEO?

In this quick tip episode of Art of Online Business, I’m doing an “Ask Rick” episode. This is where I answer questions that I get from people that I think would really benefit your business.


So in this episode, I want to talk about your role as the CEO. In past episodes, I shared more about why you should be incorporating CEO time into your business. This is when you block off time on your schedule to focus only on CEO things. You create space to be intentional and work through things in your business that need your attention.


This really is like a secret weapon for growth in your business, and you guys let me know that this really resonated with you. I heard from many listeners that they really needed to hear that.


I’m expanding on CEO responsibilities today and taking you through some high-level questions you should be thinking about and sharing a list of responsibilities that you should focus on as the CEO of your business.


In this episode, you’ll learn:


  • The importance of CEO time
  • High-level questions you need to ask yourself as CEO
  • The responsibilities you have to be in charge of
  • The importance of creating relationships
  • Your role in managing your team
  • Creating your company culture
  • How you are the “what” and the “why” person


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/671


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/671
Fri, 20 Jan 2023 01:00:00 -0800
How to Write Copy That Sells In 2.5 Hours Flat | w/Kris Jones

In this episode of Art of Online business, we are talking about a topic that I think we could all use some help with- copywriting.


This has never been a strong suit for me, so I am thrilled to sit down with Kris Jones today who is brilliant at writing copy in a way that doesn’t take up a bunch of our time.


I asked her to come on to the podcast and share her framework for writing better copy in a shorter amount of time to get people to take the action that you want them to take, honestly and authentically.


Kris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by StoryBrand founder - Donald Miller himself & with over 20 years of experience and clients like Nike under her belt, she is extremely passionate about helping self-employed women get website copy that sells so they can multiply their revenue and focus on what they do best.


Good copywriting is all about knowing your audience, understanding their problems, and showing them how you can offer a solution. You don’t have to be good at long-format copy to do that. In this episode, Kris explains how to write stellar copy that hooks your audience from the start in less time.


In this episode, you’ll learn:



  • How she captures the voice of her clients
  • Why your copy is so important
  • How to use stories in your business and copy
  • How to use the hero, the guide, and the solution
  • How to create a good hook
  • What to include in your sales page
  • What to put on your website
  • Why you don’t need to be good at long-format copy




Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Kris Jones’ Links:






Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/670
Wed, 18 Jan 2023 01:00:00 -0800
How to Ethically Sell In the DMs (Scripts Included) | w/Kendra Perry

In this quick tip episode of Art of Online Business, I want to continue our series where I invite one of my Accelerator Coaching members onto the show to teach you something that can really help you in your business.


In this episode, I sat down with Kendra Perry to talk about how to ethically sell in your DMs. Kendra has found a lot of success in selling her online programs through direct messages and she's sharing her top tips today.


Some people do this in a way that is spammy and not in alignment with most people’s values. However, the way Kendra does it is really ethically sound and within her values, and she does such a good job with it.


So in this episode, she’s sharing how she generates organic leads from the following she already has and some of the scripts that she uses when DMing people to talk to them and learn more about them.

Kendra is a former multiple 6-figure Functional Health Practitioner turned online business mentor for Wellness Coaches and Practitioners. She is on a mission to help coaches go from broke AF to having highly profitable and fulfilling virtual practices.

She is the creator of Health Coach Accelerator™ which helps coaches and practitioners making under 5K/month online to DOUBLE or TRIPLE their income in 180-days or less.

Kendra has been featured in Arianna Huffington’s Thrive Global, CEO Blog Nation and Authority Magazine for her expertise in sales.

When she isn’t getting fired up about business & marketing, you will find her indulging in her love of skiing, mountain biking and camping in the remote mountains of beautiful British Columbia, Canada.


In this episode, you’ll learn:


  • Why DM selling is so powerful
  • The biggest mistake coaches make when engaging in DMs conversations
  • The energy you need to go into the conversation with
  • A script to use for new followers
  • Tips for reaching out to people who like your posts
  • How to reach out to people who comment on your posts
  • How to move into the sales conversation
  • The importance of tracking your leads and following up


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Kendra Perry’s Links:


  • Visit Kendra’s


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/669
Fri, 13 Jan 2023 01:00:00 -0800
From $0 to $100K in 93 days | w/ Neill Williams

In this episode of Art of Online Business, I’m sharing an interview that I did on Neill Williams’s podcast. She’s been on my podcast several times, and in this one, I interviewed her about one of her sales funnels for her business. She created a brand new program in the summer of 2022, and in the first 93 days of launching it, she generated over $100,000.


This was a brand new offer with a brand new audience. She didn’t market to her existing audience at all. She started entirely from scratch. In this interview, she shares why she decided to do that. We also break down the entire funnel.


For the first half, she used an Evergreen funnel with no webinar or video series. Her new audience went from Facebook ad to the lead magnet, to the email follow-up, and then to purchasing her $2000 program.


This is not an easy thing to do, not a lot of people can make it happen. In this episode, Neill breaks down exactly how she did it. She utilized the power of testing and had an enormous amount of success, and quickly.


In this episode, you’ll learn:


  • The importance of showing what is and isn’t working
  • Why Neill decided to start from scratch with this offer
  • How she structured her funnel
  • Why templates sell so well
  • What is working well with Facebook ads
  • How Neill thinks about launching
  • What the two phases of investment are
  • How much she spent on ads during this launch
  • Why you should be thinking about the long-term sustainability in your business
  • The importance of testing everything in your funnel



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Neill Williams Links:




Full


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/668
Wed, 11 Jan 2023 01:00:00 -0800
Are You Creating Your Business Around Your Life? | a Dec 2021 Classic

Are you creating your business around your life? Or, are you creating your life around your business?

On today’s quick tip episode of Art of Online Business, I want to share a classic replay of an episode from December 2021. In this episode, I dive into how you can make sure that you are planning your business around your life. A lot of people do the opposite, and I want to help you reverse that.


The importance of creating my life around my business, and the consequences of prioritizing my business over my health and relationships, was a lesson I had to learn the hard way.

It’s a lesson I don’t want you to learn the hard way.

I had to go through a serious period of burnout in my business before I realized my priorities needed to change.

From a revenue standpoint, things were going great. Behind the scenes, things were not going well in terms of my health.


I realized I needed to start creating my business around my life. When I made that mindset shift, everything started to change for the better. My physical and mental health and my relationships all improved.

Not only did those things improve, but the health of my business also improved dramatically, because I was prioritizing myself and my personal life first and then the business.


In this episode, you’ll learn:



  • The most important step in getting your priorities right
  • How to earn more while working less
  • The three things you should be optimizing in your business
  • Why the revenue you generate is not tied to the hours you’re working
  • How to identify and prioritize your most productive time of day



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Neill Williams' Links:


*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/667



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/667
Fri, 06 Jan 2023 01:00:00 -0800
9 Thoughts On What's Ahead for 2023

Happy New Year!


This is the first episode of 2023, so I want to dive into it by sharing my thoughts on the new year. I’m not sharing any forecasts or predictions. It’s hard to predict anything that will happen. So what I’m going to do instead in this episode of Art of Online Business is share nine thoughts on what’s ahead for 2023.


Through my Accelerator coaching program, I have access to a lot of different types of businesses, mindsets, and strategies in addition to my own nine years of experience running an online business. So I have a lot of thoughts on ways that you can set yourself apart, and create a healthier, more sustainable business that will help you serve your people in a deeper way.


Along with those nine thoughts, I’m also sharing a bonus thought that is crucial because if you don’t have it, it’s going to be very hard to be successful in your business or it’s going to take much longer for you to be successful.



In this episode, you’ll learn:

  • Why trusting yourself is essential to success
  • The importance of taking a human approach to leadership
  • Why you need to pay attention to the market
  • My thoughts on mental health and burnout in online business
  • Why you should be making decisions based on your values
  • The importance of conversation over conversion
  • What to focus on with marketing content
  • My thoughts on SEO and short-form content
  • Why data matters
  • How to offer more personalized content
  • Why listening to your audience will set you apart



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/666


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/666
Wed, 04 Jan 2023 01:00:00 -0800
My Exact Business Plan for 2023

Happy New Year!


In this episode of Art of Online Business, I am sharing my exact business plan for 2023. If you tuned in to the last episodes, you know I shared my biggest lessons and takeaways from 2022. So that provides a lot of context for why I set up my business plan for this year the way that I did.


The problem was that I didn’t focus enough on the basics of my business in 2022. I didn’t give marketing the attention that I should have. I also didn’t focus on list building, getting on other podcasts, email marketing, or social media like I feel I should have.


So today, I’m sharing the things that I plan to do in 2023 to get back to the basics as well as some other things I will be doing to add more simplicity to my business.


In this episode, you’ll learn:

  • My plans for the Accelerator program
  • How I’m making revenue share partnerships a bigger part of my business
  • How I’m using my podcast for marketing
  • How I plan to improve on my email list building and email marketing
  • Why I plan to show up more on social media
  • Why I’ll be repurposing more content
  • The reason I’m getting back to live paid content
  • How I’ll be focusing on SEO this year
  • The way I’ll be using data and metrics in my business
  • Why simplicity is my theme of the year



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/665


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/665
Fri, 30 Dec 2022 01:00:00 -0800
My Biggest Lessons and Takeaways of 2022

How did your business do in 2022?


I’ve had some pretty big lessons and takeaways during this year and in this episode of Art of Online Business, I want to share them with you. As a result of these lessons, I have some plans for how I’m going to be moving forward in 2023, and I’ll be sharing those in the next episode.


To be honest, this year wasn’t as strong of a year in business as last year, and I learned a lot from it. A big one is that you need to be consistently planting seeds, or marketing, whether things are going well in your business or not. Aside from this podcast, I didn’t do as much marketing, and that taught me a lot.


You can’t control what happens in your business, but you can control your thoughts about it and what you do with the lessons you learn. I’m sharing more about this lesson and the others that I had this year so that you can see how I’m planning to move forward in my business and start the next year off strong.



In this episode, you’ll learn:

  • What I learned from my health emergency
  • Why you can’t compare your business this year to last year
  • Some highlights from this year
  • The importance of asking for feedback
  • What I learned about list building and email marketing
  • The value of social media



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/664



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/664
Wed, 28 Dec 2022 01:00:00 -0800
$1M From a $297 Course in Less Than 2 Years | w/Jessica Berk

Have you ever heard that you can’t create a $1 million business off of a smaller offer? That simply isn’t true and today’s guest is proof of that.


In this episode of Art of Online Business, I sat down with Jessica Berk from Awesome Little Sleepers to talk about how she did that in her niche within a niche. In this case study, we talk about how Jessica runs an evergreen funnel to her course and gets better sales than when she offered live launches.


In this episode, she’s here to share exactly what she does, how she does it, and how she got to where she is today. You’ll also get some behind-the-scenes coaching so you can see how I am working with Jessica to solidify her business so that she can scale it even more.


When her 3 year old moved to a big girl bed and started refusing to go to bed and waking up at all hours of the night, she felt like she had a newborn again. She and her husband were miserable! She decided she couldn't survive like this.


Everyone talks about sleep struggles when you have a baby, but no one was talking about the sleep struggles that happen when kids get bigger!


So, she learned everything she could about toddler development and behavior and got certified as a sleep coach.


She's spent the last 7 years perfecting a foolproof framework, the REST Method™, to turn kids into independent sleepers.


And she's successfully helped thousands of parents with even the most strong-willed kids get them to bed happily before 8pm and sleeping soundly 10 - 12 hours through the night – with no wake ups.


In this episode, you’ll learn:

  • Why it’s so important to know your audience
  • Why she decided to launch a course
  • When she decided to switch to an evergreen model
  • Why you need to have your audience at the front of your mind
  • The impact her course has enabled her to make on her audience
  • The foundation we are working on strengthening
  • Jessica’s conversion rates
  • Tips for using ad data to make decisions


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/663
Wed, 21 Dec 2022 01:00:00 -0800
Pricing, Wealth Building & Your Relationship with Money | a Dec 2021 Classic w/ Jacquette Timmons

In this episode of Art of Online Business, we are tapping into a classic episode from last year. It’s a conversation that I had with Jacquette Timmons on the topic of pricing, wealth building, and your relationship with money. When it originally aired, it was so well-received that I knew I had to share it again.


Jacquette M. Timmons focuses on the human side of money. She works as a financial behaviorist and is committed to getting you to see that you don't manage money - you manage your choices around money.


In addition to being an author ("Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your Mate”) and frequent blogger, Jacquette is also the creator of Pricing Made Human®. PMH is designed to help entrepreneurs and small business owners tackle the question, "What should I charge for this?," from all sides: the financial, the emotional, and the personal, so they can price more confidently, and strategically, and end up with a thriving business and thriving life. She also hosts The Comfort Circle™ - a dinner series where she hosts discussions about money, business, and life over food and wine - and the podcast, "More Than Money."


Jacquette holds an MBA in finance from Fordham University’s Graduate School of Business and an undergrad in marketing from the Fashion Institute of Technology. A combination she credits, in part, for being able to blend her analytical mind and creative spirit in service to help her clients shift how they look at money; how they perceive its role in their life; and how they give it direction. She lives in Brooklyn, NY, and can be seen running in Prospect Park most days of the week.


In this episode, you’ll learn:

  • Identity-based views of wealth
  • Tips for pricing in your business
  • Things to think about when planning your revenue
  • Planning for the future
  • How to get started with wealth building
  • How to learn more about stock market investing
  • How to change your money mindset
  • Expanding your view of what’s possible
  • Getting outside the box with your revenue streams



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no addit


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/662
Fri, 16 Dec 2022 01:00:00 -0800
KPIs for Your Support Team: Measuring the "Unmeasurable" | w/ Erika Macauley

One of the biggest shifts I made in my business as a leader and CEO is when I went from being a task assigner to assigning ownership of results. This was a huge “a-ha” moment for me.


You can’t grow your business if all you’re doing is assigning tasks. You have to be able to assign ownership to specific people on your team. With that, you’re going to want to have specific KPIs or success metrics that you’re watching. Sometimes they’re easy to determine, but there are some positions on our team that aren’t as easily attributable to revenue or profit.


So today on Art of Online Business, I sat down with Erica Macauley to talk about how we can determine success metrics for those support roles in your business. This is critical if you want to shift from a day-to-day entrepreneur to the leader and CEO of your business.


Erika is a systems slayer, chaos coordinator, Trello evangelist, and pretty dang good at whipping the back end of businesses into shape. She’s an OBM, integrator, and project manager who works with 6 and 7-figure creative business owners to get her Type A brain wrangling all their amazing visionary ideas into actionable outcomes.


In this episode, you’ll learn:

  • What your first hire should be
  • The importance of finding the right people to hire
  • Why you have to start with your job description
  • Tips for writing success metrics
  • KPIs you can use for these hard-to-quantify roles
  • What you shouldn’t put in your KPIs
  • What to expect from contractors
  • Ideas for rewarding your team



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Erika Macauley’s Links:



Full show notes available at www.rickmulready.com/661


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/661
Wed, 14 Dec 2022 01:00:00 -0800
Behind the Scenes: A Unique Way to Work With Your Customers (And I Love It)

In 2022, I added a whole new revenue model to my business. I want to share it with you in this episode of Art of Online Business because it might be something that you can do too.

Sometimes the right way of living is not yet known to you until you say yes to something or decide to try something new. That could open up a whole new avenue in your business or your life.


At the beginning of 2022, I had no idea that I would discover this new business model and let alone add it to my business or even enjoy it for that matter. I tried something new and now I love this business model.


The business model I’m sharing today is called revenue share deals. If you want to learn more about partnering with me, send an email to me at rick@rickmulready.com.


In this episode, you’ll learn:

  • What a revenue share partnership is
  • How this type of partnership works
  • How I choose who to partner with for revenue share deals
  • Why I love this business model so much


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/660


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/660
Fri, 09 Dec 2022 01:00:00 -0800
The Real Cost of Business Burnout, with Jude Charles

Are you experiencing business burnout?


Burnout has become a buzzword lately in the business world, but it is very real and it can sneak up on you. It’s very common but it just doesn’t get talked about enough. So in this episode of Art of Online Business, I sat down with Jude Charles to talk about business burnout and how Jude changed his business and life due to his experience.


For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business.


Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.


I have experienced burnout multiple times since I have been in business, so I know what it’s like. As entrepreneurs, we have to take breaks. It’s imperative for our mental health and so that we don’t forget who we are outside of work.


In this episode, you’ll learn:

  • What happened when Jude went through burnout
  • Why you can’t wrap your identity up in your work
  • How he worked through his identity crisis
  • The symptoms of burnout that Jude experienced
  • Knowing when enough is enough
  • The importance of finding other ways to win


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Jude Charles’s Links:


Full show notes available at www.rickmulready.com/659


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/659
Wed, 07 Dec 2022 01:00:00 -0800
Help! I Need Registrations! (14 Fresh Traffic Ideas)

As business owners, there will inevitably be a time when something unexpected comes up and we have to figure out a solution. The problem is that when we are coming up with solutions from a fear-based or scarcity-based mindset, our ideas aren’t going to be very good.


We have to take a step back and try to get some perspective on things. If one of your primary marketing channels gets shut down, what’s your plan B? Diversifying your marketing channels is always a good decision.


In this episode of Art of Online Business, I’m sharing 14 fresh traffic ideas for when things hit the fan and you need registrations immediately.


We have all been there at some point. Being prepared for whatever comes with these ideas will help you get through it when times get hard.


In this episode, you’ll learn:


  • Why you always need a plan B
  • How to think outside the box for ideas
  • Traffic options that you may not have thought of
  • How to utilize them in your business



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/658


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/658
Fri, 02 Dec 2022 01:00:00 -0800
How to Create a Business That Generates Revenue While You Nap, with Seemi Abdullah | an Oct 2021 Classic

Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That sounds pretty great to me!


Seemi Abdullah has structured her business to allow her to do just that, so she is joining me to break down how.


Seemi and I get into how she has structured her business and the journey she has been on to get to where she is now, how she leverages revenue share deals, how the pandemic changed her business, why she hired an OBM first, and a whole lot more.


Seemi Abdullah is the founder of TrilliumMontessori.org. She has over 20 years of experience in Montessori as a teacher and school administrator and owner and now works with other Montessori experts to provide professional development and curriculum resources to Montessori professionals around the world.


Regardless if you are in the teaching space or not, I want you to listen closely to this episode because there are a lot of great takeaways throughout.


In this episode you’ll Learn:


  • Mindset shifts that take place throughout entrepreneurship
  • What to consider when deciding who to hire and when
  • The benefit of hiring an OBM first
  • How to figure out what to get off of your plate
  • Why it's so important to have clean systems before you hand them over
  • Tips for streamlining your “busy season”



I want to reiterate that Seemi has intentionally set up her business so she can take naps. That is awesome! Money still comes in while she’s sleeping - even in the middle of the day! This can be true for you too.


I hope you enjoyed hearing the progression of Seemi’s business as well as what is ahead for her. I want you to remember an important lesson from this episode: you cannot be creative and grow your business if you are too caught up in the day-to-day tasks in your business. This is something that Seemi learned throughout her journey and it is something that I want you to think about.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Seemi Abdullah’s L


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/657
Wed, 30 Nov 2022 01:00:00 -0800
The Missing Piece to Exponential Growth (It's Not What You Think)

I’m kicking off a new series on the show where I bring on members of my Accelerator coaching program to teach a short lesson on something they are an expert in that can help you in your own business.


In this quick tip episode of Art of Online Business, Caitlin Mitchell is kicking off this series. She is an incredibly smart CEO and in this episode, she is sharing the missing piece in your business for exponential growth. This is something that we often overlook and Caitlin is sharing how you can leverage it for massive growth in your business.


Caitlin Mitchell is one of the co-founders and CEO of EB Academics, an organization on a mission to provide teachers with engaging and rigorous ELA lessons. Caitlin and her business partner, Jessica, founded EB Academics with the desire to help English teachers find success in their reading and writing curriculum while providing a community of like-minded educators.


Through their online EB Writing Program and monthly membership, The EB Teachers’ Club, they have helped thousands of ELA teachers support their students in mastering standards.




In this episode, you’ll learn:


  • Why the mission statement of your company is essential
  • Tips for creating a community with a common cause
  • How your mission keeps you aligned when things get tough
  • How to use your mission statement as a litmus test
  • How to write your mission statement



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Caitlin Mitchell’s Links:




Full show notes available at www.rickmulready.com/656


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/656
Fri, 25 Nov 2022 01:00:00 -0800
How She Runs a Wedding Membership With Just 3% Churn, with Faye Cornhill

When I see people that are doing extraordinary things in their business, whether it’s a membership, coaching program, or course, I want to bring them to you. This is so that we can unpack what they are doing that’s working so you can take some tips and apply them to your business.


In this episode of Art of Online Business I sat down with Faye Cornhill, one of my Accelerator coaching members, who runs a very successful wedding membership business. She’s here to share why her membership works and what sets her business apart from other wedding-based memberships out there.


Faye Cornhill is a business coach to the wedding industry. With her signature mix of positivity, motivation and common sense, she specialises in helping aspirational business owners follow their dreams of making it in the world of weddings.


Faye has an incredible retention rate and she shares how she makes that happen in this episode. She also shares more about her launch methods and how much she works in her business.



In this episode, you’ll learn:

  • Why Faye decided to start a membership
  • How she prices her program
  • The importance of having a sounding board
  • How she maintains a high retention rate
  • How she encourages independence in her members
  • Her launch methods
  • The conversion rates she sees with her launches
  • How she gets people into an annual membership
  • The freedom she gets because of her business
  • The charity she started



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Faye Cornhill’s Links:





Full show notes available at www.rickmulready.com/655


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/655
Wed, 23 Nov 2022 01:00:00 -0800
5 Subtle Things That Can Dramatically Improve Your Meta Ads

How are your Facebook ad campaigns going?


I had one day recently where all of my calls with my Accelerator members were Facebook ads related. There were some common themes or takeaways among all of those calls that I think you could all benefit from.


In this episode of Art of Online Business, I’m sharing 5 Facebook or Instagram ad observations and updates for you.


Many people have been overcomplicating their ad campaigns. It’s time to simplify your campaign structure. Gone are the days of complexity with your ad campaigns. The key is consolidation and simplification.


These observations will help you get back on track with your Facebook or Instagram ad campaigns so that you can start getting what you are paying for and seeing results.



In this episode, you’ll learn:


  • What’s new with the 28-day attribution window
  • How to simplify your campaign structure
  • Tips for attributing results to campaigns
  • The importance of page load speeds
  • What’s going on with Ad Creative
  • The problem with many ads managers
  • How to get breakdowns



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/654


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/654
Fri, 18 Nov 2022 01:00:00 -0800
The Evolution of a Multi-Million Dollar Offer

How do you know it's time to make a change in your business or your offers?


In this episode of Art of Online Business, I wanted to open up and share about my own experience changing course and really optimizing my business over the last two years, specifically my offers.


So many people are afraid to make changes to their business because they don’t want to be locked into something that they don’t enjoy, or because they don’t want to rock the boat on something that’s already working for them, even though it isn’t in alignment with their goals.


Sometimes you do need to make a change though. In this episode, I’m sharing how to know when it’s time to change, how to pinpoint opportunities for your business, and improve your business using data and intuition.


In this episode, you’ll learn:

  • Pivots I made within my Accelerator program
  • My pilot program
  • How I tested and optimized my offer
  • Why you should check in with yourself about your offer
  • Tips for gathering and analyzing data
  • How to start making changes in your business



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/653


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/653
Wed, 16 Nov 2022 01:00:00 -0800
(Best Of!) Pros & Cons of "Black Friday" Promotions

Are you thinking about running a Black Friday promotion?

In this quick tip episode of Art of Online Business, I’m sharing a “Best Of” episode from this time last year. The reason I wanted to share this again is that it’s that time of year and I get a lot of questions about this so I knew this would be a great episode to revisit.

To be honest, I have some pretty strong feelings surrounding Black Friday promotions and I want to break down the pros and cons in this episode so that you can make the right decision for your business.

The origin of this day is probably not what you think it is. It actually has a very negative association in history. If you decide to do it, there are ways that you can do it really well without getting mixed up in all of the noise of Black Friday promotions.


In this episode, you’ll learn:

  • The origin of Black Friday
  • Why your promotion may just blend in with the rest on this day
  • Why discounting diminishes the value of your work
  • How a discount helps people who can’t always afford your offers
  • Why these promotions can bring in some serious sales
  • Creative ways to run a promotion


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/652


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/652
Fri, 11 Nov 2022 01:00:00 -0800
How the "5 Ps of Alignment" Affect the Success of Your Business, with Annemie Tonken

The word alignment gets thrown around a lot and it can have a lot of different meanings. It’s really near and dear to me personally because I’m always striving to do things that are in alignment with what I deem important, especially my values.

Today on Art of Online Business, I sat down with Annemie Tonken, a former Accelerator member in the photography space, to talk about what she calls the 5 Ps of alignment and how they can affect the success of your business.

Annemie has been a professional photographer since 2010 and is now a respected educator, speaker, and podcaster focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love.

She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers, creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, workflow-friendly way, and co-founder of The Family Narrative conference.



In this episode, you’ll learn:

  • What the five Ps are
  • Understanding your preferences
  • How to build parameters into your offer
  • How to get your products in alignment
  • Why your pricing matters
  • Tips for getting the policies in place
  • Signs that your business is out of alignment



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Annemie Tonken’s Links:



Full show notes available at www.rickmulready.com/651


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/651
Wed, 09 Nov 2022 01:00:00 -0800
3 "Creative" Funnels Working Right Now

I recently shared a behind-the-scenes look at what happened at our Accelerator retreat. We all went around and shared what was working in our businesses right now and to tell you the truth, nothing was revolutionary.

It was all of the fundamental business methods that we have heard time and time again. It goes to show that what’s old really is new. When you stick to it, refine as you go, and do what feels good for you and aligns with the audience that you want to help, that's when things really click.

In this episode of Art of Online Business, I’m sharing three small case study examples of “creative” funnels that a few of my Accelerator members are doing right now that are working really well.

None of these methods are revolutionary or new. It’s all about staying consistent and doing what aligns with you and how you want to serve your clients.


In this episode, you’ll learn:

  • How one member uses weekly live webinars
  • How another member uses monthly paid live workshops
  • How a different member offers different membership offers
  • How a member filled their offer by knowing their audience
  • Why these methods work so well


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/650



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/650
Fri, 04 Nov 2022 01:00:00 -0700
How (and Why) to Choose the Right Coach or Mentor

When it comes to investing in a coach or a coaching program, I used to get stuck in short-term thinking when I was considering the investment because I had coaches before. I was so focused on earning my money back.

I eventually learned to take a step back and realize that whatever you’re investing in is going to give you a very long ROI. It’s going to be there far beyond the time you’re in the coaching program. When you realize that, something very powerful opens up, and your whole outlook on business changes.

In today’s episode of Art of Online Business, I draw on my experience as both a coach and student to show you what to look for so you can find a coach that suits your needs.

I also discuss why finding next-level advice feels like searching for a tiny needle in a very dense haystack of basic & generic information… and give tips for making your search easier.

In this episode, you’ll learn:

  • The power of personal connection in a coach-student relationship
  • What to do if your personality or values don’t align
  • How to choose between group and 1:1 coaching
  • What to look for when choosing a coach
  • The best ways to determine the ROI of your coaching investment




Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/649


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/649
Wed, 02 Nov 2022 01:00:00 -0700
We're All Just Figuring This Online Business Thing Out

Normally, this episode would be a quick tip but in this episode of Art of Online Business, I’m doing something a little different. We just finished up a live Accelerator Coaching retreat, and it was honestly one of the best live events I have ever done. I left it feeling so inspired.


So I’m going to be giving you a behind-the-scenes look at this retreat and share my perspectives, lessons learned, and main takeaways.


One of the biggest takeaways from this retreat is that it’s all about the basics. As they say, what’s old is new. Those tried and true business strategies are still what’s working best. Don’t spend time with shiny object syndrome. Your business will thrive if you simplify and stick to the basics.


There are many other takeaways that really stuck with me at this retreat and I’m sharing them all in this episode.


In this episode, you’ll learn:

  • Why this event was so successful
  • What's important to be doing in your business right now
  • How to differentiate and simplify your business
  • Tips for creating leverage in your business
  • How to overcome hiring challenges
  • The people that get the most from these experiences
  • The importance of trusting yourself
  • Why you need to be leveraging your team
  • The exercises we did at the end of the retreat
  • The importance of tried and true business strategies
  • My biggest regret




Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/648



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/648
Fri, 28 Oct 2022 01:00:00 -0700
Creating a Business That Makes Money While Surfing, with Brenton Ford

It’s Organic October and in this episode of Art of Online Business, I’m sharing a case study with you that I think is going to really inspire you. I sat down with Brenton Ford who has built a wildly successful business using primarily organic marketing strategies.


Brenton has a membership that he sells with his small, but effective team and he has been able to build his business with flexibility so that he can focus on the things that matter to him, like spending time with his family and surfing.


The main thing he focuses on in his business is simplicity - he focuses on creating results rather than creating more content. Regardless of if you have a membership or not, this episode has tons of helpful tips that you can use to give yourself more flexibility in your business.


Brenton Ford, founder of Effortless Swimming, helps triathlon athletes and swimmers improve their technique, speed, and efficiency in the water through his online membership. With over 1,500 current members and 15,000+ copies sold of his various courses, Brenton has created a very successful online business with very little stress.


In this episode, you’ll learn:

  • What Brenton offers in his business
  • How he sells his membership
  • The deliverables inside his membership
  • How he increases retention
  • Why he focuses on results instead of content
  • Why he chose the evergreen model
  • His preferred marketing channels
  • The freedom he gets in his business
  • How Brenton found his VA


Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Brenton Ford Links:

  • Check out Brenton’s website
  • Follow Effortless Swimming on Instagram
  • Check out Effortless Swimming on


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/647
Wed, 26 Oct 2022 01:00:00 -0700
(Best Of!) Advanced Evergreen Sales & Marketing Strategies, with John Lint

Are you interested in learning some advanced evergreen sales and marketing strategies?


In this episode of Art of Online Business, I’m revisiting an interview I had with John Lint back in July of 2022. The Founder of Kleq, formerly 10xpro, John Lint is sharing some of those advanced strategies and how easy it is for you to set up your funnels using Kleq.


John has been in the online space for 21 years now and he has seen so many marketing campaigns running through his program that he now has a great understanding of what really works and what doesn’t. He also knows how to help you set things up very easily so that you can have an effective sales and marketing campaign in your business.


Your marketing campaigns are one of your most important business assets. This episode is packed with valuable information and tips for creating campaigns that convert again and again.


Kleq is excellent for taking your campaigns to the next level. Make sure to use my affiliate link below to get a free trial.


In this episode, you’ll learn:

  • What’s included in the Kleq software
  • What’s required to have an offer that converts on autopilot
  • Why your marketing campaigns are so important
  • Tips for automating your business
  • What cascading profits are
  • The importance of segmentation
  • The difference between good work and bad work as the owner
  • The most effective marketing campaign type



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


John Lint’s Links


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/podcast
Mon, 24 Oct 2022 01:00:00 -0700
What I'm Doing to INCREASE Email Opt-Outs During Promotions

Our email list is the only thing that is really ours. Facebook can go away tomorrow. Instagram and TikTok are the same. The only thing we have full control over is our email list, and we have to respect that.


In this quick tip episode of Art of Online Business, I’m sharing what I do to increase opt-outs during my promotions. It may seem counterintuitive, but I don’t want to show up for my email list doing only promotions. I want to sprinkle it in while I primarily lead with value.


I highly recommend that everyone view their email marketing through the lens of their values. In my business, we prioritize making people-based decisions, not just profit-based decisions. People are on your email list for a reason, not to be sold to all the time.


I respect my email list so much so it’s very important for me to give them the option to opt out of promotions. By doing this for your promotions as well, you’ll build trust, gain appreciation, and create deeper relationships with your audience.


In this episode, you’ll learn:


  • Why your email list is so important
  • How to view your email marketing with your values
  • Why profit isn’t the only lens through which I make marketing decisions
  • Why you should make people-based decisions
  • How I encourage people to opt-out
  • How this method increases trust with your audience



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/645


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/645
Fri, 21 Oct 2022 01:00:00 -0700
How to Use Ethical Affiliate Marketing to Grow Your Revenue

Are you using affiliate marketing for your business?


In this episode of Art of Online Business, I’m sharing some ways that you can use ethical affiliate marketing to grow your revenue for your business. I’m taking you behind the scenes of some affiliate marketing promotions I use and how I promote them.


There are a lot of benefits to adding affiliate marketing to your business and, if done right, it really adds a lot of value to your audience’s lives. You just have to find the right products and be honest about how they helped you and why you think they’ll help your audience too.


By using the tips I share in this episode, you can easily add affiliate marketing to your revenue stream in an ethical way and build even more trust with your audience.


In this episode, you’ll learn:



  • The benefits of affiliate marketing
  • How to decide what products to become an affiliate for
  • Things to consider before becoming an affiliate
  • How to market your affiliate offers
  • Giving people the option to opt-out of promotional emails
  • Why you need a strong affiliate tracking system
  • What you need to know if people are affiliates for you
  • How to create really great affiliate relationships



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/644


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/644
Wed, 19 Oct 2022 01:00:00 -0700
My Exact Plan for Growing My Account On TikTok

If you’re anything like me, you’ve been putting off getting on TikTok and growing your brand, community, or your following. I’m here to tell you that we can’t ignore this platform anymore.


I’m not someone who jumps on every new platform. I’m all about doubling down on what’s working. However, the attention is on TikTok right now. It has over a billion active users and it is growing every day. Short-form video is where it’s at.


In this quick tip episode of Art of Online Business, I’m sharing my exact plan to grow my account on TikTok. I’ve been doing a lot of research on this and I came up with a strategy that I plan to put into place in the near future.


You don’t have to dance around and point at things on the screen to be successful on TikTok. There are ways that you can use the platform to elevate your business and grow your community in a fun and entertaining way.


In this episode, you’ll learn:

  • Why you should be over the top on Tiktok
  • Why you should be intentional about your TikTok videos
  • How to get ideas for content
  • Tips for grabbing attention quickly in your videos
  • What length your videos should be



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/643


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/643
Fri, 14 Oct 2022 01:00:00 -0700
TikTok: How to Make Money and Build Community, with Keenya Kelly

Raise your hand if you have been ignoring getting your business on TikTok.

I know my hand is raised, but I’m planning to change that soon. There are over a billion users on TikTok and it’s only growing. Many businesses have been slow to adapt, but the ones that utilize TikTok are growing exponentially.

In this episode of Art of Online Business, I sat down with one of my Accelerator members, Keenya Kelly, to talk about some of the updates on TikTok and why you don’t have to be dancing around in order to build an amazing following, grow your brand, and get tons of new leads on TikTok.

Keenya Kelly is the CEO of If You Brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners understand the value of marketing their businesses online through video.


In 2020, Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 12 short months Keenya has grown her account to over 400,000 followers and has helped clients reach millions.

Keenya has since worked with hundreds of business owners teaching them how to market their products and services using short-form video.



In this episode, you’ll learn:

  • The pros of niching down on TikTok
  • How long your videos should be
  • How to make your videos captivating
  • Why you should be using TikTok Live
  • Tips for using TikTok to sell her offers
  • How to find out the type of content you should post
  • How to use trends on TikTok
  • How often you should post
  • Tips for using hashtags and SEO
  • Where TikTok is headed in the future



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Keenya Kelly’s Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/642
Wed, 12 Oct 2022 01:00:00 -0700
3 Effective Organic Marketing Ideas You're Probably Overlooking

Welcome to Organic October!

All month long, I’m going to be talking about organic marketing strategies for your business. Now, ads are still 100% effective even though they are different than they used to be. However, in this episode of Art of Online Business, I’m sharing some organic marketing methods you can use instead.

In this episode, you’ll learn three of the most effective organic marketing strategies that you are probably overlooking. I’m sharing what they are, why they’re important, and some of their cons as well.


It all starts with delivering excellent service and results that will keep people coming back and sending referrals your way. For each of the strategies I’m sharing, you can set up systems to make them more seamless so you can grow your business on autopilot.


In this episode, you’ll learn:

  • The importance of fulfillment
  • The four systems you have to focus on in your business
  • Connecting with people who have engaged in the past
  • How to do shadow sessions for your audience



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.



Full show notes available at www.rickmulready.com/641


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/641
Fri, 07 Oct 2022 01:00:00 -0700
Intentional Organic Marketing that WORKS, with Hunter Donia

Wondering what you can be doing in your business to diversify your traffic without doing ads?

This is a question I hear a lot and in this episode of Art of Online Business, I sat down with Hunter Donia to talk about how you can grow your business organically. These intentional strategies we are sharing in this episode will help you grow quickly and without any type of ad spend.

Sometimes as a coach, you get to work with people that you just know right away are going to make a massive impact on the lives of the people they serve. Hunter is definitely one of those people. He has a unique niche and he serves them in a way that very few other people do, and it has led to massive success.

Hunter is a digital educator teaching beauty professionals how to streamline, automate and elevate their processes in their businesses. He’s been recognized and awarded by multiple industry publications, spoken at well-known industry events, and has built a multi-6-figure business for himself by the age of 24 - all with modern, organic marketing strategies

In this episode, you’ll learn:

  • How Hunter got started in his business
  • Why Hunter decided to avoid using paid ads
  • How he uses webinars to sell his course
  • The organic strategies that are working for Hunter
  • Tips for using Reels
  • Why Hunter is so particular about who sees his content
  • How he uses his podcast to grow his business
  • Why networking is so important



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.



Full show notes available at www.rickmulready.com/640


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/640
Wed, 05 Oct 2022 01:00:00 -0700
Why You CAN'T Compare Your 2022 Business to 2020/21

I'm sharing a cautionary tale in this episode of The Art of Online Business. For many online businesses, 2020 and 2021 were some of the best years of their business, however, those two years were an anomaly.

These times were unprecedented. People were working from home, kids were going to school from home, and everything was online. All of this created a gold rush of sorts for many online businesses.

The events going on in the world today are different than they were then and the things people are interested in online have evolved. There are a lot of online businesses that haven’t adapted to the world landscape and as a result, businesses are facing challenges.

You’ve got to be willing to adapt, innovate, and be different than other people. It’s more important than ever that you take the time to connect with your customers and see what they want so that you can decide what steps to take moving forward.

In this episode, you’ll learn:

  • Why 2020 and 2021 were out of the ordinary
  • Why your strategies from those years won’t work today
  • How world events impact business
  • The importance of adapting your business tactics
  • Simple things you can do to adapt



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/639


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/639
Fri, 30 Sep 2022 01:00:00 -0700
Behind-the-Scenes of Creating a HUGE New Offer, with Judith Gaton

In this episode of Art of Online Business, I sat down with one of my Accelerator students, Judith Gaton. She is a returning guest on the show, and this time, she is taking us behind the scenes of creating a huge new offer.

When business owners come to me and tell me they are thinking of creating a new offer when they already have one that’s doing well, that’s usually a red flag. However, Judith has created a truly amazing membership offer and is already reaping the benefits.

This episode is essentially a wide, encompassing conversation around the evolution of this offer that, after only a few days of being available, is already extremely successful.

Judith Gaton is a Master Certified life coach, personal stylist, author, and former lawyer. Through confidence coaching and mindset work, she helps high-achieving women to see that they can dress and love the body they are in right now.

When Style & Confidence are dialed in, women can go do the work they were created to do in the world. Her ultimate style philosophy: Confident Women Build Legacies.

In this episode, you’ll learn:

  • How Judith helps her clients
  • The concept of Judith’s new membership
  • Why having a detailed vision sets your offer up for success
  • The importance of selling your offer before you create it
  • Tips for validating your new offer
  • The tools Judith is using to create her membership
  • Copywriting tips for your offer




Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Judith’s Links:


Full show notes available at www.rickmulready.com/638


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/638
Wed, 28 Sep 2022 01:00:00 -0700
11 Simple YouTube Video Tools/Equipment for Beginners

In the last few episodes, I have been talking all about YouTube and why you should seriously consider adding it as an additional marketing channel for your business.

In this episode of Art of Online Business, I’m diving into the video tools and equipment you’ll need to get started with your channel as a beginner.

YouTube is the second largest search engine after Google. It is one of the best ways to get discovered organically which makes it a massive opportunity for us coaches, course creators, and membership creators. There is no better time than right now to get started with your YouTube channel.

It doesn’t have to be overwhelming to get started. The simple tools I share in this episode will make your job so much easier. In fact, one of these tools is a complete game-changer and will set you up for success.

In this episode, you’ll learn:

  • Tips for using your phone to record
  • My microphone recommendations
  • The best lighting options
  • What you need if you’re recording with a DSLR
  • Online tools for creating your thumbnails
  • How to find content ideas
  • Project management flow tips
  • Tools for adding in B-roll footage
  • Where to get your analytics




Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/637


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/637
Fri, 23 Sep 2022 01:00:00 -0700
2 Things You Must Focus On To Grow Your YouTube Channel Quickly, with Pat Flynn (Part II)

On this episode of Art of Online Business, we are back for part two of my conversation with my good friend, Pat Flynn. We are chatting about YouTube and how you can grow your channel quickly, even if you’re just getting started.

We discussed a lot of important stuff in the first part of this interview. We covered how to get started, the YouTube algorithm, finding content inspiration, choosing titles, and so much more. This week we are going even deeper.

Pat has tried multiple different strategies for growing his YouTube channels, and you may be surprised about what is working and what doesn’t. He continues to focus primarily on community building and retention with long-form videos and he shares tons of tips with us today.

Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 80 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, Circle, and several other companies in the digital marketing arena.

In this episode, you’ll learn:

  • What you need to know about YouTube Shorts
  • The type of editing you need for your channel
  • Tips for increasing retention
  • How Pat grew his Pokemon YouTube channel
  • Making space to be creative with your channel
  • Tips for using live streams
  • The benefits of batch recording
  • What to look at when it comes to Creator Studio
  • Monetization strategies


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Pat Flynn’s Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://ww.rickmulready.com/636
Wed, 21 Sep 2022 01:00:00 -0700
Don't Make THIS Same Business Mistake I Did

In this quick tip episode, I am sharing a huge missed opportunity that I experienced, and I am sharing it because I don’t want you to make the same mistake that I did. In my nine years of business, I wouldn’t say that I have many regrets, however, this is definitely something that I wish I had started sooner.

My goal for you with this episode and my conversation with Pat Flynn is to get you to really consider adding YouTube to your existing business as an additional marketing channel. One of the best things we can do for our business is to diversify our traffic, and with YouTube, you don’t have to be extravagant to see results.

The trick is to think about YouTube in terms of consistency. I don’t have subscriber goals with my channel, I have consistency goals. The idea is that you are planting seeds with your videos. The algorithm will eventually pick up one of your videos and push it out to new viewers which will grow your channel.

You haven’t missed the boat with starting a YouTube channel. It’s still the number two search engine. Video is where it’s at and where it’s going. Adding a YouTube channel to your business is a huge opportunity.

In this episode, you’ll learn:

  • Why I wish I had started YouTube sooner
  • Why YouTube is a great long-term asset
  • How powerful the YouTube algorithm is
  • Tips for creating videos that succeed
  • The importance of consistency with your channel
  • Project management tools for YouTube


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/635


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/635
Fri, 16 Sep 2022 01:00:00 -0700
If I Were Starting a YouTube Channel Today, with Pat Flynn (Part I)

In this episode, we are talking about one of my favorite things: YouTube. I sat down with one of my very close friends Pat Flynn to dive into this topic.

I have heard from so many of you that you are looking to diversify your traffic in your business. If you are looking for an additional marketing channel that will both help you in the short-term and build a long-term asset for yourself and your business, I would really encourage you to give serious consideration to starting a YouTube channel.

There are so many opportunities available to you with YouTube. It’s all about being consistent and understanding the algorithm. My goal with this interview with Pat is to give you the knowledge that you need so you can create your own videos on YouTube and set yourself up for faster growth.

Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 80 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, Circle, and several other companies in the digital marketing arena.


In this episode, you’ll learn:

  • What to start with when it comes to YouTube
  • The YouTube algorithm
  • How to get more exposure to your video
  • The massive opportunities that exist with YouTube
  • How long your video should be
  • Where to find content inspiration
  • Tips for choosing clickable titles
  • What’s included in Pat’s course



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Pat Flynn’s Links:

  • Visit Pat’s


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

YouTube From Scratch
YouTube From Scratch is a step-by-step course for starting a channel/creating valuable video content

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

http://www.rickmulready.com/634
Wed, 14 Sep 2022 01:00:00 -0700
How I Created Millions of Ad Impressions in 5 Minutes

This episode is for all of you podcasters or people thinking about starting a podcast! I’m sharing the concept of dynamic content and why it’s essential when it comes to podcasting and increasing your ad impressions.

One of the biggest mistakes I made during my years of podcasting was not keeping track of where I was putting my promotions, so it was very difficult to update them when I needed to change out what I was promoting.

Dynamic content or dynamic ads have been a game-changer for this show. When I made the switch to Buzzsprout as my podcasting platform, it became easy to promote anything I wanted easily within my show using pre-roll or post-roll ad insertion. With dynamic content, you can easily and dynamically update your ads and content anytime with just a few simple clicks.

The use of dynamic ad insertion has opened up this show up to so many opportunities, and I highly recommend it to anyone utilizing podcasting in their business.

In this episode, you’ll learn:

  • Why Buzzsprout is my favorite platform for podcasting
  • The different places you can use dynamic content on your show
  • How easily you can add dynamic content
  • The biggest mistake I made during my years of podcasting
  • The benefits of using dynamic content


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/633


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

http://www.rickmulready.com/633
Fri, 09 Sep 2022 01:00:00 -0700
4 Mistakes Coaches Make That Build Useless Email Lists, with Neill Williams

Today on Art of Online Business, I sat down with a recurring guest, Neill Williams, to talk about the four mistakes that we see coaches making when it comes to their lead magnets and building useless email lists.

This isn’t only applicable to coaches. These mistakes and tips can be applied to anyone, regardless of what they do in their business.

Neill is a Master Certified Life and Time Coach through The Life Coach School, host of The Unbusy Your Life podcast, and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill about to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee.

Now, she helps too busy, high-achieving online entrepreneurs and side hustlers make the money they desire without sacrificing their time or lifestyle freedom.

You want your lead magnet to be short, simple, and easily digestible so you can give your audience the quick win they need to know, like, and trust you.


In this episode, you’ll learn:

  • What’s in Neill’s 100K Funnel course
  • The importance of building a list that is full of the right people
  • Why a confused mind ignores
  • Why your lead magnet needs to be simple, short, and easily digestible
  • Tips for giving your audience a quick win
  • Why names are so important for your lead magnets
  • What you need to know about your cost per lead


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Neill Williams Links:


Full show notes available at www.rickmulready.com/632





Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/632
Wed, 07 Sep 2022 01:00:00 -0700
How I View My Business Expenses (and How My Mindset Has Evolved)

With all of the economic uncertainty going on right now, I have focused the last several episodes on money and finances in business. I continue to get questions surrounding this topic so I’m diving deeper into it in this episode.

A lot of you have been asking what I personally have been doing with my money in my business, so in this quick tip episode of Art of Online Business, I’m sharing a behind-the-scenes look at my business and how I view my business expenses.

My view has evolved over the last several years. At first, I spent freely. If I wanted something, I got it. After a while though, I really started to be conscious of my money, and I realized that my profit margins were much lower than I expected. That’s when I started to change my mindset around my business.

We’re here to make an impact, and we can’t make an impact if our business isn’t making any money. I am now much more strategic and intentional about my business expenses and look at it all from an ROI perspective and not just a financial one.


In this episode, you’ll learn:

  • How I used to manage my money in the early years of my business
  • When I realized that my profit margins were low
  • The way my bookkeeper helped me change my mindset
  • The 2 different categories that I put my expenses into
  • Why I prefer to see them as investments instead of expenses
  • How I evaluate ROIs on the business expenses
  • The way I look at profit margins for my offers



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/631


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/631
Fri, 02 Sep 2022 01:00:00 -0700
How to Ensure Your Business is Financially Stable, with Emily Sandberg

Let’s talk about money.

In the past several episodes, we have been talking about financial topics and this one will be following the same theme. With all of the economic uncertainty right now, it is always a good idea to learn as much as possible about setting your business up financially for as much success as possible.

In today’s episode of Art of Online Business, I sat down with Emily Sandberg, my bookkeeper, to talk about what you can do to make sure that your business is in a healthy position when it comes to cash flow.

Emily Sandberg is a fractional CFO specializing in cash flow and forecasting for online coaches and course creators. While most accounting looks to the past for guidance, Emily works with her clients to know the future of money in their business, so they can make strategic decisions with their cash.

Her work has helped dozens of clients go from running a money-hungry business to a predictably profitable enterprise, by simply following her profit-centered framework. When she’s not coaching clients through the ups (and downs!) of their business cash, she can be found hiking in the gorgeous red rocks of southern Utah with her family.

In this episode, you’ll learn:

  • Why a little bit of fear can be a good thing for your business
  • How fear affects different business owners
  • What you need to know about having an emergency fund
  • Why the people in your business are your biggest assets, not the money
  • The importance of reviewing your P&L every month
  • How to evaluate and forecast your expenses
  • Financial red flags that Emily sees in her work



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Emily Sandberg Links:


Full show notes available at www.rickmulready.com/630


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/630
Wed, 31 Aug 2022 01:00:00 -0700
How to Use IG DMs to Get Guest Podcasting Gigs

Getting on other people's podcasts is a great way to grow your audience and business. It can exponentially increase your reach if done correctly. In fact, it is one of the best ways to grow your business.

But how do you make it happen? Many people send out tons of pitches and get no reply. I get so many great questions all the time about how to send a pitch that actually gets results, so I'm sharing how to do it in this quick tip episode of the Art of Online Business.

I have been podcasting for 9 years, so I get a lot of requests to be on my show because people understand that it’s one of the quickest ways to amplify your brand and amplify your audience.

The key is to focus on conversations when it comes to pitching yourself over conversions. Research the show, show genuine interest, and start a meaningful conversation with the host in their DMs.

In this episode, you’ll learn:

  • The benefits of being a guest on other podcasts
  • Why the smaller podcasts might be the best for your business
  • Why I don’t listen to 99% of the pitches I get to be on my show
  • How to make the perfect pitch
  • How to find shows that align with your values
  • Why research is so important
  • Tips for using DMs to pitch yourself
  • What to do after you get accepted to impress the host



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/629


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/629
Fri, 26 Aug 2022 01:00:00 -0700
How to Write Emails People WANT to Read (and That Make You Money) with Bobby Klinck

Email marketing is an incredibly important part of business, especially if you want to grow and scale. As essential as this aspect of business is, not enough people seem to be talking about it.

In this episode of Art of Online Business, I invited Bobby Klinck to come and chat with us about email marketing and how to write emails that people actually want to read.

Bobby has an excellent relationship with his email list because of the types of emails that he writes. He has a very engaging and unique approach to writing emails that I respect a lot.

Bobby is a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through email. In the process, his emails have built a cult following because they're actually fun to read.

Creating a relationship with your audience honestly and authentically is the best way to improve the efficacy of your email marketing and grow your business, and Bobby is joining me to teach you how.

In this episode, you’ll learn:

  • Why email marketing isn’t dead
  • How to build a relationship with your email list
  • How to use storytelling in your email marketing
  • The framework that Bobby uses when he writes an email
  • Why templates won’t connect with people
  • Why long-term subject lines don’t matter
  • How to measure the success of your emails
  • What you can expect from Bobby’s book



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Bobby Klinck’s Links:


Full show notes available at www.rickmulready.com/628


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/628
Wed, 24 Aug 2022 01:00:00 -0700
How to Add Recurring Revenue Without Ad Spend

What would your business look like if things were easy?

The path to success in your business isn’t always the easiest. While it’s true that it may be simple to just run a promotion or do a launch to increase your recurring revenue, that may not be the best course of action, especially if you have a high churn rate, for example.

In this quick tip episode of the Art of Online Business, I am sharing how you can increase your recurring revenue by taking a step back and focusing on how to better improve the experience for your existing customers instead of trying to get more.

Even if you do a launch and get more members, you’re not going to increase your revenue if you still have some issues with the foundation of the offer itself. You may need to take a look at your business internally and see what the numbers are telling you about what needs to happen.

You don’t always have to spend money on ads or lead generation to increase your revenue. Sometimes you just need to look at the different areas of your business and determine what can be better leveraged in order to increase your success.

In this episode, you’ll learn:

  • Why a launch or promotion may not be the best route to increase revenue
  • Why more content isn’t necessarily what your audience needs
  • How to shift your focus to helping your clients get more wins
  • How your launch method impacts your revenue
  • Why looking at the data may help you increase revenue



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/627


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://www.rickmulready.com/627
Fri, 19 Aug 2022 01:00:00 -0700
8 Ways To Increase Profit In Your Online Business

Are you creating enough profit in your business?

I get questions all the time about how to increase profit in your business. Even established online course creators or coaches wonder this same thing, and, to be honest, it’s kind of a loaded question.

So in this episode of the Art of Online Business, I want to share with you 8 different ways that you can increase your profit in your business. Not every way will be relevant to each online business—it really depends on what type of business you have—but regardless, with all of the economic uncertainty going around right now, this is something that everyone is looking for help with.

It’s about setting your business up for financial success so that you can ride out the downturns in the economy and take advantage when times are going well. These things are the foundation of what I’m sharing today.

By taking some of these tips and implementing them into your business, you should be able to increase your profits in ways that you may not have expected.

In this episode, you’ll learn:

  • The foundations of setting your business up for financial success
  • How to calculate your profit margins
  • Tips for reviewing your expenses and ROI
  • Why your team is your biggest source of leverage
  • How to save money by bundling your products and services
  • Why fulfillment is your most important system
  • Tweaks you can make to your sales process that can increase conversion
  • Why it might be time to increase your prices
  • Tips for bringing more people into your business



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/626


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/626
Wed, 17 Aug 2022 01:00:00 -0700
Why I Shut Down a $750K Revenue Stream

Is your business aligned with your goals and vision for your life? The word alignment gets thrown around a lot and it has a lot of different meanings. I’ve been in business for a while now, and I really just got into alignment in the last four years.

In this episode of Art of Online Business, I am sharing why I shut down a revenue stream that was bringing in $750K because it just wasn’t in alignment with what I wanted for my business.

If you feel like something isn’t right in your business or it feels out of alignment but you can’t figure out why, then it’s important to take a step back and really think about why that could be. This is especially important if you are heading toward burnout.

You may need to make a big scary decision about your business if you are feeling this way. It can be hard to shift out of something that is bringing in money but it will likely be one of the best decisions you make because it will free you up to do the things you enjoy.

In this episode, you’ll learn:

  • How my business has expanded over the years
  • The three different audiences I served with my Facebook ad programs
  • Why my Facebook ad programs started to feel out of alignment
  • What to do if something doesn't feel right in your business
  • What will happen when you get into alignment with your business


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.



Full show notes available at www.rickmulready.com/625


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/625
Fri, 12 Aug 2022 01:00:00 -0700
Can a $600K Business Really Be As Simple As This? with Judy Woods

There’s a lot of information and tips on how to have a successful business. We explore many of those topics on this show. However, it doesn’t have to be as complicated as it always seems. In fact, simplifying your business can actually increase your success.


In today’s episode of Art of Online Business, I sat down with one of my Accelerator members, Judy Woods, to talk about how she created a profitable business teaching people how to paint in a simple and effective way.


Judy is an Artist and the creator of stARTs, an online course teaching people how to paint and create authentic artwork. She is also a mother of two teenagers. When Covid struck, she started sharing tutorials to give people stuck at home something creative to do. This led to individual coaching and ultimately to creating an online course that has grown in success and impact.


Judy’s business quickly grew and now she is on track to hit $600K this year. She understands what her audience wants to see, and, as a result, has very high conversion rates on her ads and launches.


In this episode, you’ll learn:

  • How Judy serves her customers
  • How Judy’s business started and grew during the pandemic
  • Tips for leveraging Facebook groups to increase your sales
  • The benefits of having one flagship product instead of multiple courses
  • How Judy’s business helped her find her freedom and improve her art
  • How Judy approaches Facebook ad lead generation for massive success


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Judy Woods Links:

Full show notes avail


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/624
Wed, 10 Aug 2022 01:00:00 -0700
How to Get More People to Consume Your Content (and Increase Accessibility)

As business owners, it can be easy to lose sight of the most common things. This means we could be missing something important for our businesses that is right in front of us.

As a coach, it is my job to point out when I see that one of my members is missing something that could really help their business.

The topic of this quick tip episode is something that I think people are missing: how to increase the consumption of your content and make it more accessible to more people.

Whether it be a podcast, video on YouTube, a blog post, or an audio lesson, there are things that you can do to make it more consumable. And the more consumable our content is, the more our businesses will grow.

This is important because not everyone can show up to a live call, for example. By taking that content and putting it into another format, you are meeting people where they are and making your business more accessible.

The idea isn’t to add a whole other step, it’s to increase the leverage of the content that you have.


In this episode, you’ll learn:

  • Why the format of your content matters
  • Why it’s so important to listen to your audience’s feedback
  • How to repurpose your content
  • Things I do in my business to make my content more accessible
  • How to match the format of your content to your audience


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/623




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/623
Fri, 05 Aug 2022 01:00:00 -0700
How To Survive Economic Uncertainty: Financial Tips For a Down Economy with Mel Abraham

There’s a lot of economic uncertainty right now, and finding out the facts can be confusing. Are we in a recession? Are we not? You’re going to get different answers depending on who you ask. One thing that’s for sure is that things are different now than they were not so long ago.


Because of that, I want to give you some ideas on things that you might want to be doing or things that you should do more or less of in your business in the hope that you are financially set up in the best way possible.


In this episode of The Art of Online Business, I sat down with Mel Abraham to talk about how you might want to be looking at your business in this economically uncertain moment in time. Throughout our conversation, Mel also shares some of his tips on money, business, and wealth building.


Mel is a CPA by education but an entrepreneur by exhilaration, and the Author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He’s the founder of Thoughtpreneur™️ Academy & Business Breakthrough Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want.


In this episode, you’ll learn:

  • How a recession is defined
  • Why we should lean on human connection during times like these
  • How to manage business expenses based on ROI
  • How we should measure our wealth
  • Why financial stability should be our first priority
  • The benefits of having multiple income streams
  • The steps to financial freedom
  • What types of assets you should go after



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Mel Abraham’s Links:


Full show notes available at www.rickmulready.com/622


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/622
Wed, 03 Aug 2022 01:00:00 -0700
How to Create KPIs for Your VA

Are you using KPIs for your team? This is something that is talked about a lot in business, but I will admit that it’s not something that I have been great at over the years. Some roles are easy to create KPIs for, and some are just more challenging.


In this week’s quick tip episode of Art of Online Business, I am helping you determine how to create KPIs for a role like an executive assistant or a VA that will help you measure success and create clarity around what each team member contributes.


When team members have KPIs defined, they are more driven to succeed. It’s almost like their scorecard. It’s important that there are clear results determined for each role in your business. Whether it’s a social media manager, executive assistant, online business manager, or VA, each of those people has numbers that they are responsible for.


There’s always a way to create a KPI for each role, you just have to shift your focus to the results you want from each task.


In this episode, you’ll learn:

  • What KPIs are
  • Why each role needs KPIs
  • Different types of KPIs you can assign to each role
  • How to make sure the tasks they are assigned align with the desired results
  • How to make sure the results are moving your business forward



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/621



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/621
Fri, 29 Jul 2022 01:00:00 -0700
How Online Businesses Can Win During a Recession, with Jacquette Timmons

There’s a lot of talk about a recession and the economy lately, and I have seen a number of posts online about recession-proofing your business.


I sat down with Jacquette Timmons in this episode to talk about what is really going on with the economy right now and how online businesses can win during a recession.


Jacquette M. Timmons focuses on the human side of money. She works as a financial behaviorist and is committed to getting you to see that you don't manage money, you manage your choices around money.

There’s a lot of uncertainty right now when it comes to the economy, but there are things that you can do in your business to prepare. My goal for this episode is to help you set yourself up for as much success and “security” as possible.

In this episode, you’ll learn:

  • How a recession is defined
  • Why our economy is not as bad as it may seem
  • What business owners can do during times of uncertainty
  • Why you need to reevaluate your expense report
  • How to find ROI on different aspects of your business
  • How much savings you should aim for and how to manage it
  • What is going on in the stock market and how to build wealth with it
  • Resources that will help you understand what is going on and how to prepare



Links & Resources:

  • Make Me Smart Podcast
  • The Secret Code of the Superior Investor book
  • The Psychology of Money book


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Jacquette Timmons’ Links:

Full show notes available at


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/620
Wed, 27 Jul 2022 01:00:00 -0700
You DON'T Need Social Media to Grow Your Business

Are you using social media in your business?

In today’s quick tip episode of the Art of Online Business, I’m explaining why you do not need social media to grow your business.

Many people feel like they have to use it because it helps them generate leads, connect with their audience, and grow their email list. Some have very clear goals with social media, and others are doing it simply because they believe that they need to.

I am here to tell you that you do not need social media to grow your business. In fact, I am a perfect example of why you don’t need it. I have never leveraged social media in my own business. I know multiple 7- and 8-figure business owners that don’t bother with it either.

That’s not to say there aren’t really great reasons to use social media if it’s right for your business. It can be great for things like building relationships, creating a feedback loop, and selling. However, your business can still flourish if you choose not to use social media.


In this episode, you’ll learn:

  • The reasons businesses use social media
  • How social media helps your business
  • Why you don’t need social media to grow your business
  • The clear results and KPIs you need if you do decide to use it



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/619



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/619
Fri, 22 Jul 2022 01:00:00 -0700
How Listening to Your Body Can Actually Help You Scale Your Business, with Susi Hately

Many business owners struggle with chronic pain, whether it be physically or emotionally, and other things like anxiety and depression which can no doubt make succeeding in your business feel extra challenging.

However, just because you struggle with these types of health challenges doesn’t mean you can’t still scale your business to the level of success you want while working fewer hours. In this episode, I am joined by one of my Accelerator program members, Susi Hately, to talk about how it’s possible.

Susi believes that healing is possible. After graduating with a B.S in Kinesiology & Exercise Physiology, she got hired at a pain clinic to help others get out of pain, but it was her own journey of overcoming pain that opened her eyes to the powers of healing. She launched therapeutic trainings, her own certification programs, and a slew of new and unique offers.

The key is to become aware of what your body is telling you. You can use the awareness of your symptoms to set up and scale your business based on when you are feeling your best.


In this episode, you’ll learn:

  • The relationship between emotional and physical pain
  • How business launches can affect your physical symptoms
  • Why you need to listen to the “whispers” your body is telling you
  • How to operate when you are in a heightened version of your systems
  • How to intentionally plan when you do things in your business based on your symptoms
  • Why our actions are influenced by our emotions
  • How to move forward in your business when you’re feeling anxiety
  • The way Susi leverages her knowledge to run her business
  • Steps to take in your business if you are suffering from any type of chronic pain


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Susi Hately’s Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/618
Wed, 20 Jul 2022 01:00:00 -0700
The Most Effective Facebook Ads Strategy Today?

In this episode of Art of Online Business, I am digging into creating leverage in your business, and I am doing this in the context of what I believe is the most effective Facebook and Instagram strategy today.


If you regularly listen to the show, you have probably heard me talk about the concept of “leverage” many times. It’s one of my favorite words to use when it comes to growing and scaling your business without working more than 25 hours a week.


What I’m sharing with you today is a huge leverage point, and it's something that is likely right in front of you: your email list.


This topic is thrown around a lot. Everyone is talking about lead generation, and while some people may say that email marketing is dead, that is absolutely not true. You own your email list and that is a massive asset to your business.


So when you’re thinking about running Facebook or Instagram ads, you want to move your audience from the platform they’re on over to your email list. This gives you a much greater leverage point for marketing and sales. Listen closely to this episode to learn how to do it.


In this episode, you’ll learn:

  • Why leverage matters if you want to grow and scale your business
  • Why your email list is so important
  • The ways that your email list can help you grow
  • How your email list helps you build a relationship with your audience
  • Why running ads to grow your list will cut your ad budget and increase your sales during launches


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to

Full show notes available at www.rickmulready.com/617



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/617
Fri, 15 Jul 2022 01:00:00 -0700
Advanced Evergreen Sales & Marketing Strategies, with John Lint

Are you interested in learning some advanced evergreen sales and marketing strategies?


In this episode of Art of Online Business, I’m joined by the Found of Kleq, formerly 10xpro, John Lint. He’s sharing some of those advanced strategies and how easy it is for you to set up your funnels using Kleq.


John has been in the online space for 21 years now and he has seen so many marketing campaigns running through his program that he now has a great understanding of what really works and what doesn’t. He also knows how to help you set things up very easily so that you can have an effective sales and marketing campaign in your business.


Your marketing campaigns are one of your most important business assets. This episode is packed with valuable information and tips for creating campaigns that convert again and again.


Kleq is excellent for taking your campaigns to the next level. Make sure to use my affiliate link below to get a free trial.


In this episode, you’ll learn:

  • What’s included in the Kleq software
  • What’s required to have an offer that converts on autopilot
  • Why your marketing campaigns are so important
  • Tips for automating your business
  • What cascading profits are
  • The importance of segmentation
  • The difference between good work and bad work as the owner
  • The most effective marketing campaign type


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


John Lint’s Links


Full show notes available at www.rickmulready.com/616



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/616
Wed, 13 Jul 2022 01:00:00 -0700
The Most Important Growth “Strategy” Nobody is Talking About

The growth strategy we are talking about in this episode is what I like to call “CEO time”. It’s all about taking time away from the nitty-gritty of your business. While it may seem counterproductive, it is actually incredibly beneficial to your business growth and should be part of your work as the CEO.


When you take time away from the pressure of work, that’s when you’ll get some of your very best ideas for your business. You’ll come up with ideas and solutions that you wouldn’t have thought of if you hadn’t taken a step back.


It is so important to schedule this “CEO time” with intention. You block time out on your calendar to do nothing but think about your business or do the highest leverage activities that you can do as the CEO.


We often think that we can’t take time like this, but this is when we make the most progress and develop the best plans. Carve out the time in your calendar, protect that time, and give it a try. It may just change the trajectory of your business.


In this episode, you’ll learn:

  • Why taking time for yourself is important
  • How to create CEO time in your business
  • What to do during your CEO time
  • Why leverage is so important
  • Questions to ask yourself during CEO time
  • How CEO time can impact your business growth



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/615



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/615
Fri, 08 Jul 2022 01:00:00 -0700
How to Create a Pre-Launch Strategy That Sells Out Your Offer, with Brenna McGowan

Have you ever wanted to create an atmosphere in your business where potential customers want your offer before it’s even available to buy?


In this episode of Art of Online Business, I sat down with Brenna McGowan to talk about how to make it happen whether you are live launching or launching on evergreen. More specifically, we are talking about your pre-launch strategy.


How do you create a pre-launch strategy that gets the people that you want to serve so ready to buy your offer that they’re sold before it’s even available? This is a topic that so many people get hung up on, but it’s completely possible.


Brenna McGowan helps coaches and course creators launch with more confidence, more sales, and far less stress. Brenna’s a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they’re fiery hot and ready to buy with her Build-a-CASE framework.


In this episode, you’ll learn:

  • What’s required for a successful launch
  • Why empathy is so important when it comes to launching
  • How far in advance you need to start your pre-launch strategy
  • What the “Build-A-CASE” framework involves
  • Why voice-of-customer research is so important
  • Why levels of awareness matter in your strategy
  • What’s involved in Brenna’s sub-framework Set-The-PACE
  • How stories help establish a connection with your audience
  • How this method can be adapted to evergreen launches


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Brenna McGown’s Links:




Full show notes available at www.rickmulready.com/614


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/614
Wed, 06 Jul 2022 01:00:00 -0700
3 Words Every CEO Needs to Know

As CEOs, we often have to make tough decisions regarding people on our team. One of the hardest things is making the decision to part ways with someone.


In today’s quick tip episode of Art of Online Business, I’m talking about how to handle those hard decisions and situations in the nicest way possible. If someone has been with you for a long time and they just haven’t been performing well, it can be really difficult to bring yourself to do what needs to be done.


There are three words that every CEO really needs to know when it comes to someone on your team. Those three words are “the business needs”. It’s never “I need”, even though it’s our business. You are not your business, so this is an important distinction because it’s not personal. It's a business decision.


This is always a difficult situation because we are good people and don’t want to do that sort of thing to anyone. We want to treat those people with respect and courtesy, especially in times like this.


So regardless of how frustrated you might be or whatever else is going on, just remember it is what your business needs.


In this episode, you’ll learn:

  • Why letting someone go should never be a shock to them
  • How to use performance improvement plans
  • The importance of treating people with respect while parting ways
  • Why it’s never personal when it comes to your team
  • How to keep the focus on the business needs



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/613


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/613
Fri, 01 Jul 2022 01:00:00 -0700
Case Study: How Laura Peters Is Working WAY Less While Making More

Do you ever feel like you are working too much in your business?

As business owners, many of us find that we are working way more hours than we would like to because there’s always work to be done when you’re running a business. But it doesn’t have to be that way. You can actually work less while making more in your business.

In today’s episode of Art of Online Business, I have a case study for you. I sat down with Laura Peters to talk about how she went from working 80 hours a week in her business to decreasing her workload to 50 hours a week and making more than ever.

Laura is the creator behind Mike & Laura Travel and the CEO of Scale Your Travel Blog. After watching their travel blog grow rapidly in 2020, she decided to teach others how to grow their websites using SEO, affiliate marketing, and email marketing. To date, the Scale Your Travel Blog program has helped thousands of travel bloggers monetize their websites.

It can be hard to give up that control in your business and let other people do things that you’re used to doing, but in order to have some balance in your life and scale your business, you have to learn to simplify and delegate. By shifting your mindset and trusting the people on your team, you can begin to work less and make more, just like Laura did.

In this episode, you’ll learn:

  • How Laura grew her travel blog through ads and affiliate marketing
  • The launch strategy Laura uses to sell her course
  • The difference between Laura’s evergreen vs live launch methods
  • Laura’s average cost per lead
  • Why you don’t need to reinvent the wheel for your business
  • How Laura cut her hours spent working down by automating more
  • What it’s like working with your spouse
  • The power of SEO in your business




Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Laura Peters’ Links:

  • Mike and Laura’s website
  • Follow Mike and Laura on Instagram
  • Connect with Mike and Laura on


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/612
Wed, 29 Jun 2022 01:00:00 -0700
Have You Broken Your Business Lately? (You Should…)

Have you broken your business lately? You really should.


If you’ve ever felt like you couldn’t even take a simple vacation because you felt like your business was going to burn to the ground, you are not alone. This is a common issue that so many entrepreneurs have.


The key to solving this issue is setting up the systems and processes in your business so that it will continue to run smoothly and generate revenue even while you are taking a break.


So where do you start? Break your business. Yes, you read that right.


In this episode of Art of Online Business, I am sharing the easy but powerful exercise you need to do to break your business so that you can better prepare for anything that could go wrong while you’re away. This will allow you to look at issues from every angle and come up with a plan of action if an issue comes up.


You can take a vacation as an entrepreneur without your business collapsing. By taking these simple steps, you’ll be able to set up a machine-like business that can run smoothly while you’re away.


In this episode, you’ll learn:

  • Why you need to break your business
  • How to brain dump everything that could go wrong
  • The steps to determining what team member would be in charge of each issue
  • How to set up a plan of action for each issue that could come up
  • Why this will give you peace of mind when you need to step away



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/611



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/611
Fri, 24 Jun 2022 01:00:00 -0700
How to Create More Time Freedom In Your Business with Ashley Gartland

As business owners, we should be building our businesses around our life, not the other way around, but perfectionism can make that hard. Many of us end up working way more hours than we would like because we struggle to let go of certain tasks.

In today’s episode of Art of Online Business, I sat down with Ashley Gartland to talk about how you can start to create more time freedom in your business so that you can do more by doing less and achieve your version of success.

Ashley Gartland helps small business owners set a time freedom goal for their business and identify the shifts and solutions that will help them achieve it so they can make time for what's most important. She's all about taking a subtractive approach to business and finding ways to do less, better—and not so her clients can be more productive but rather so they can live more rich, fulfilling lives.

Less is more when it comes to achieving time freedom. By setting your priorities and determining what success looks like for you, you can work your way toward the time freedom that you want without your business suffering.


In this episode, you’ll learn:

  • Why you need to determine your own version of success
  • How to look at your business from a life-first perspective
  • How to establish systems to free up time
  • Mindset tips for overcoming perfectionism
  • Hiring tips to help free up your time
  • Tips for finding your next team member
  • How to decide what to keep in your business and what to delegate



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Ashley Gartland’s Links:


Full show notes available at


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/610
Wed, 22 Jun 2022 01:00:00 -0700
3 Tips for Increasing Evergreen Webinar Sales

Evergreen is a big topic for many business owners.


Whether you currently have evergreen offers or are starting to create one, it’s kind of an elusive thing that everyone strives for. We all want to relax on the beach while money falls down from the sky, but the reality is that evergreen is a lot of work.

It takes a lot of time and work to set up your evergreen funnel. As great as it is, it’s not really a “set it and forget it” situation. You have to optimize it, keep an eye on it, and be willing to go in and look at the data to make changes accordingly.


In today’s episode of Art of Online Business, I’m sharing 3 ways that you can increase your evergreen sales. With the methods I am discussing, you can make the most of your evergreen offer.


You want to serve your customers in the best way that you can, and to do that, you have to put the work in. These tips will help you create an evergreen webinar funnel with integrity that meets your customers where they are and increases your sales.



In this episode, you’ll learn:

  • The difference between live launches and evergreen conversions
  • How to calculate your lead-to-sale conversion rate
  • How often to look at your conversion rates
  • Why you should shorten your open cart period
  • The importance of revising your messaging to keep it current


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/609


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/609
Fri, 17 Jun 2022 01:00:00 -0700
How to Create Sustainable Visibility In Your Business with Mai-kee Tsang

Let’s turn the conversation about getting visibility for your business on its head.


We all want to generate more revenue, increase our profits, and help more and more people, right? Well, in order to do that, we need to broaden our audiences and attract them into our business, and we are often taught to reach out to as many people as possible to do that. But what if we approach it differently?


In today’s episode of Art of Online Business, I sat down with Mai-kee Tsang to talk about sustainable visibility. This means putting ourselves out there more in a way that feels right for us, so rather than trying to reach as many people as we can, we can do it in a sustainable way. This is so important because it is about safety first and strategy second.


Mai-kee Tsang is The Sustainable Visibility® Mentor, Certified Trauma-Sensitive Leadership Coach & Podcast Guesting Strategy Trainer.


She helps underestimated & underrepresented humans in business to take an intersectional & trauma-sensitive approach to visibility. This is so that they can feel safer expanding their comfort zone, as they become more visible to grow their impact-fueled businesses.


After listening to this episode, my hope is that you’ll be able to shift how you approach getting visibility. Whether it is podcasts, social media, or YouTube—you’ll be able to make sure that it is in alignment with you.


In this episode, you’ll learn:

  • Why it’s harmful to find visibility if you don’t have systems to uphold who you are
  • The Circles of Intimacy and why they matter when it comes to visibility
  • Why oversharing can be harmful in some cases
  • Why playing it safe isn’t the same as playing small
  • How to be consistent with the way you show up
  • What trigger warnings are and why they matter
  • How to leverage sustainable visibility when being a guest on podcasts


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Mai-kee Tsang’s Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/608
Wed, 15 Jun 2022 01:00:00 -0700
How to Increase Sales of Your Main Offer

How simple is your business?


If you listen to this podcast often, you know that I talk about simplicity all the time. Simplicity in your business can mean having one flagship offer, one audience that you serve, one primary marketing channel to attract people into your audience, and one primary sales campaign.


Now, can you have multiple offers? Of course you can, but if you only have one offer for your one audience, you could easily take your business to a million dollars if that’s what you wanted to do.


The problem that many business owners face is what we like to call shiny-object syndrome. Before they get any traction on one thing, they start chasing another or trying something else. By doing this, they miss out on expanding their first offer and increasing their revenue with it.


All roads lead to your primary offer in your business. The key to increasing your sales and scaling your business is to diversify your marketing efforts. By having multiple pathways that lead to your primary offer, you will be able to reach all of your business goals.



In this episode, you’ll learn:

  • Why simplicity pays off
  • The importance of diversifying your marketing systems
  • Different pathways to lead to your primary offer
  • Why you need to track the effectiveness of your pathways
  • How to optimize your offers as you go



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/607



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/607
Fri, 10 Jun 2022 01:00:00 -0700
4 Pillars of Wealth Building for Online Entrepreneurs, with Salena Kulkarni

Do you prioritize building long-term wealth?

I will be the first to say that this isn’t something that I have been focusing on much in my life yet, but it is something that I really want to learn more about. Someone who has been educating me a ton when it comes to this topic is my guest for this week’s episode, Salena Kulkarni.


Salena is a wealth strategist for entrepreneurs. She shows them how to replace lifestyle income and create the freedom to exit their businesses in 2-5 years through low-risk alternative investments.


With this episode, my goal is to educate you on what’s possible and the things you can do with your business if it is generating great revenue and profits. I want to show you how to leverage your existing business right now, whether you are already doing well or heading in that direction, in order to build more long-term wealth.


No one cares about your money as much as you do. By learning the 4 pillars of wealth and taking control of your financial wealth building, you can get yourself on track to retire in 2-5 years if you want to.


In this episode, you’ll learn:

  • Why your net worth is a vanity metric
  • What the 4 pillars of wealth are
  • Why wealth building is an art, not a science
  • How to get in the right mindset
  • What alternative investments are
  • What downside protection is and why it’s important



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Salena Kulkarni Links:

  • Learn about Salena’s mastermind and calculator at her website
  • Listen to The Alternative Investing Podcast
  • The Alternative Investing Playbook
  • Follow Salena on Instagram
  • Connect with Salena on LinkedIn
  • Check out Salena’s YouTube channel
  • Follow Salena on


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/606
Wed, 08 Jun 2022 01:00:00 -0700
Coaching Session: What's the "Cost" of Achieving Your Business Goals?

In the first four years of my online business, we were able to hit seven figures. I don’t say that to brag, but as more of a cautionary tale. I really thought that was what success looked like because that was what I was told. You aren’t successful until you hit that mark.

I’m here to tell you that is a bunch of crap. I hit that mark and felt empty and like I didn’t know what to do next. My mental and physical health and my relationships all suffered in pursuit of this goal.

After a while, my revenue actually dipped. Along with a friend's help, I figured out that it was because my brain was self-sabotaging my success. I had convinced myself that the success I wanted would come at the expense of my health and relationships. It wasn’t until I worked through that limiting belief that I was able to increase my revenue again.

In today’s episode of Art of Online Business, I am sharing a coaching call with one of my members inside of my Accelerator program. This student had begun to associate the idea of hitting her goals with the feeling of burnout. She associated the feeling of calm with lower revenue. She was hitting her goals but she just wasn’t happy.

I know that so many people can relate to this topic here so I knew I had to share it. By listening to this coaching call between one of the Accelerator coaches, Neill Williams, and one of my members, Gloria, you’ll get some truly valuable insights and tips to help you work through this kind of blockage in your business as well.

In this episode, you’ll learn:

  • Different ways to achieve your revenue goals without feeling burned out
  • The limiting beliefs that people have around hiring and costs
  • How your thoughts impact your business
  • How to rewrite the definition of cost
  • Tips for looking at the costs in your business in a different way


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/605



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/605
Fri, 03 Jun 2022 01:00:00 -0700
Simple High Converting, High Ticket Sales Funnels with Neill Williams

Have you ever felt frustrated trying to figure out how to create a funnel that actually converts?

Funnels are incredibly effective marketing tools when optimized correctly. But how can you make that happen? In today's episode of The Art Of Online Business, I sat down with Neill Williams who created a funnel for her business that converts like crazy.

Neill is a former member of my Accelerator program and is currently a coach inside of the program where she helps members uplevel their businesses on their own terms just as she did.


Neill is a Master Certified Life Coach through The Life Coach School, specializing in Time, $$, and Business. She is the host of The Unbusy Your Life podcast and creator of the $10K in 10 Hours Mastermind.


Only after ditching her own belief that success was measured by the number of hours worked was Neill able to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee. Now she helps coaches build their side hustle coaching businesses in 10 hours a week.


Neill knows that the secret to getting crazy high conversion rates is to know your audience really well. Now it’s like everything she touches turns to gold. She’s here today to talk about how you can turn your business into a conversion machine with an excellent niched-down funnel.


In this episode, you’ll learn:

  • How Neill helps coaches create a successful business in 10 hours a week
  • The way Neill perfected her funnel
  • Why Neill works backward from her offer
  • Questions to ask when your lead magnet doesn’t work
  • How to solve the challenge of getting people to show up
  • The importance of having a niche with this kind of offer
  • How Neill adds value with bonuses and guarantees



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Neill Williams’ Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/604
Wed, 01 Jun 2022 01:00:00 -0700
A Masterclass in Storytelling to Make More Sales, with Jude Charles (Part II)

In the last episode of The Art of Online Business, I talked with Jude Charles all about using storytelling to stand out in the crowd.


The online business space is getting pretty crowded these days, so it’s more important than ever to find ways to set yourself apart from the rest. Jude explained the power of using a story in your business and how to pull a story from your memory and use it to drive home a point and separate you from everyone else.

This week is a continuation of the conversation with Jude. In this episode, he’s interviewing me and helping me craft a powerful story that I can use in my business. At the end, he will bring it full circle and show you how you can use this method to increase sales and uplevel your business through the art of storytelling.

For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.


In this episode, you’ll learn:

  • Jude’s process for helping clients build a story
  • Why I do what I do
  • Why storytelling is so impactful
  • The benefits of having a story bank
  • How you can start creating your story bank
  • How to get better at storytelling


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Jude Charles’ Links:


Full show notes available at www.rickmulready.com/603



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/603
Fri, 27 May 2022 01:00:00 -0700
Standing Out from the Crowd Through Storytelling, with Jude Charles (Part I)

Do you ever feel like your business gets lost in the crowd?

Chances are your business niche is a very crowded one. The online space is getting pretty dense these days. So what are some things that we can do to stand out from all the noise and distinguish ourselves and our business from everyone else out there?

In today’s episode of The Art Of Online Business, I sat down with Jude Charles to talk about how to help your business stand out with storytelling. He shares tips for pulling stories from your life that are relevant to your promotions or launches to catch your customers' or clients' attention and drive sales.

For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

It’s all about catching the moments in your everyday life and leveraging them to drive home a point in order to separate yourself from the crowd. My hope is that with this episode, you're able to take this concept and apply it to your own business for continued growth.


Stay tuned for part 2 next week to hear more about how to do this in your business.

In this episode, you’ll learn:

  • What a story is and how to use it
  • How to make your stories relevant to what you have going on
  • Tips for organizing your stories
  • Ways you can use stories to drive home your points
  • How stories help build the “know, like, and trust” factor



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Jude Charles' Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/602
Wed, 25 May 2022 01:00:00 -0700
A Simple (Yet Often Overlooked) Way to Grow Your Email List

Are you looking for a simple and effective way to grow your email list?


It can be easy as business owners to overlook simple things that can help us succeed even when they are right in front of us because we are too close to our own businesses. Having a business coach or outside eyes on your business is so important for making sure you don’t miss any growth opportunities.


In this quick tip episode of The Art Of Online Business, I am sharing a simple and often overlooked way to grow your email list. It’ll also increase your awareness and positioning, as well as attract your ideal audience to your business.


That strategy is podcast sponsorships. Find a business that works in the same niche as you on a complimentary, not competitive, side and offer to sponsor their podcast for a little while. This will directly connect you to their audience who are also your ideal audience.


This is a highly leveraged way to grow your email list and if done correctly, it will pay off tremendously. Start by researching complementary businesses that have podcasts with the same ideal audience. You’ll get some high leverage wins for a cost-effective budget by sponsoring them.


In this episode, you’ll learn:

  • Why you need outside eyes on your business
  • The benefits of working with complementary businesses in your niche
  • The importance of finding leverage in your business
  • How podcast sponsorships work



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/601



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/601
Fri, 20 May 2022 01:00:00 -0700
6 Lessons I’ve Learned After 600 Episodes

We have done it! We have reached 600 episodes of the podcast. It’s mind-blowing that this podcast has come so far.


To celebrate, in this episode of The Art of Online Business, I want to share 6 lessons I have learned in 600 episodes. These business lessons have all been a direct result of building and growing this podcast.


These lessons have taught me so much about podcasting, business, and life and I am now able to run my business in a way that is more congruent to my strengths, my values, and what success means to me. If you don’t run your business through the filter of your values, I really encourage you to start doing that. Success looks different for everybody, and I hope these tips will help you get clarity on that.


Even though we have been at it for 600 episodes, I feel like we are just getting started. I still have so much cool stuff coming your way!


So I want to take a moment to thank you so much for making this possible. I appreciate you showing up every week, hitting that follow button, and helping me turn this podcast into what it is now. I’m looking forward to taking everything that I have learned in the past 600 episodes, learning from it, and moving forward.


In this episode, you’ll learn:

  • Not being afraid to do things differently
  • How consistency will grow your business
  • Why simplicity scales
  • Using your values as a filter in your business



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/600



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/600
Wed, 18 May 2022 01:00:00 -0700
Is Your Team Creating the Results You Want? If Not, Do This...

If you have a team, you will inevitably experience frustration with them.


This comes up a lot in my Accelerator program because it’s something that happens to everyone (whether you are just starting out with a team or you already have a team), so in this episode of The Art of Online Business, I am listing out a few exercises that you can do if this is something you are going through right now.


As CEOs in our business, we must take responsibility for our own actions, so the first step is always to take a look at yourself and your own leadership. As the owner of your business, it is your responsibility to identify what isn’t working and find ways to make it better. This simple exercise is one that I have done countless times in my business and it is game-changing. Every time I try it, I learn something new.


This will help you change the way you look at the issues you are facing by taking a step back, removing the names from the equation, and determining if you have the right people in the right seats.


When everyone on your team is pulling towards the same mission and vision for your business and providing an amazing experience, that’s where the magic happens. Everyone on the team is in a position where they do well and serve the business in the best way possible.


In this episode, you’ll learn:

  • How to examine your leadership to identify ways to improve
  • How to get clarity on what you really need on your team and the qualities and roles needed
  • Making changes to your team to put everyone in positions where they thrive


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes available at www.rickmulready.com/599




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/599
Fri, 13 May 2022 04:00:00 -0700
How Feeling Good Actually Affects Your Business Success with Judith Gaton

Let’s talk about why feeling good matters for business success.

In this episode of The Art of Online Business, we are going to be taking a break from the ads, the copy, the sales, and funnels and instead talk about something that doesn’t get talked about too often: confidence as a business owner.

I sat down with Judith Gaton to talk about creating confidence in yourself and all of the feelings and emotions that go into that. When you show up as your best self, you are able to create a bigger impact in your business, help more people, and show up differently online in a major way.

Judith Gaton is a stylist, master certified life coach, and lawyer. Her signature course, Style Masterclass, teaches that thought work is the key to a lasting makeover. By using both confidence coaching and mindset work, Judith helps her clients to see that they can dress and love the body they are in right now.

Judith believes that when style & confidence are dialed in, women are free to go do their work in the world. Her ultimate style philosophy: Confident Women Change the World.

I hope this episode encourages you to embrace your best self and let it show in all aspects of your life and business.

Remember, 80% of the success of your business is your mindset! You will be amazed at the results you get when you are more deliberate about what you think about yourself, how you dress, and what you do.



In this episode, you’ll learn:

  • How confidence impacts your business
  • How your clothing is a conduit to your heart and mind
  • How your clothing ties in with your branding
  • How clothing helps you take more deliberate action in your business
  • 4 things to do when you have a negative body image


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Judith Gaton's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/598
Wed, 11 May 2022 01:00:00 -0700
Facebook Ads are DEAD (Unless You Do This...)

Back in episode number 567 we talked about Facebook ads tracking and how to improve the validity of your data.

Today I’m here to tell you that Facebook ads are dead, unless you do what I’m talking about today.

Facebook ads really aren’t dead, but I want to dive into and piggyback off of episode 567, which talked about the validity of data and how we improve it.

To understand how well your ads are doing you need to do what I call “triangulating the data.” You basically take data from multiple sources: Facebook ads manager, Google analytics, and your email CRM.

There are other tools that you can use, but essentially what I talked about in that episode is taking data from multiple sources, and then comparing each source to try to tell the story—to paint the picture of what’s actually going on with your campaigns.

Today I want to expand on what we talked about in episode 567, and talk about the latest advertising and data collection changes Facebook is making to their platform.

In this episode, you’ll learn:

  • How Facebook is improving lead ads and data accuracy
  • An ad strategy that gives you a huge upper hand over your competition
  • How to get the most out of Facebook’s lead ad and data collection changes


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/597
Fri, 06 May 2022 02:00:00 -0700
TikTok For Businesses: How To Increase Sales and Get More Leads, with Keenya Kelly

Today we’re going to talk about TikTok, and specifically how to use TikTok to grow your business, make sales, and generate leads.

If you’re like me, you realize an opportunity exists with TikTok, but you haven’t yet pulled the trigger.

When I used to think of TikTok, the word that came to mind was “overwhelming.” I’d watch the videos and say, “I have no idea how they did that. I can’t do that. It would take me forever to figure that out.”

Well, my guest today is the reason my opinion about TikTok has changed. Her name is Keenya Kelly. She’s a member of our Accelerator coaching program. She’s also a coach, author, and a speaker.

Keenya helps female online course creators, coaches and consultants increase sales using TikTok. Again, if you’re anything like me, you’ve often thought TikTok is a place for young people.

Keenya makes a very strong case today that your audience is on TikTok, and you don’t have to get all fancy in order to be successful. You don’t have to learn all the functions and do all the things to start having an impact.

Keenya has built up a following on TikTok of just under a half a million people in less than two years. She makes sales every day using TikTok, and she generates a ton of leads on TikTok.

Today she’s going to break down exactly how she’s done it, how you can do it, and how you can leverage the fastest growing social media platform to grow your online business.

In this episode, you’ll learn:

  • How Keenya got nearly 500K followers in two years
  • Surprising statistics about TikTok’s user demographics
  • How to get started on TikTok
  • Why you don’t need a lot of technical skill when starting out
  • Keenya’s tips for what content works best on TikTok
  • An easy way to see what’s trending in your niche
  • How to get more followers
  • How to make money from TikTok
  • Tools and apps Keenya uses to produce and enhance her content


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Keenya Kelly’s Links:

  • Keenya’s


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/596
Wed, 04 May 2022 02:00:00 -0700
Your Free Facebook Group Is Hurting Your Business

Today I want to talk to you about why your free Facebook group is actually hurting your business. Now, some of you who are listening might be saying, “Rick, what are you talking about? My group is amazing.”

Well, I want to share with you a common theme that I’ve been seeing for years now. I see this time and time again when it comes to free Facebook groups: they’re actually hurting your business.

As with anything, there’s always outliers and exceptions. People have communities that are actually worth their focus and their attention. They’re being very intentional and strategic about the community.

But more often than not these Facebook groups are actually doing your business more harm than good, and I’m going to share the top two reasons why in today’s episode.

In this episode, you’ll learn:

  • The challenges of being beholden to Facebook’s algorithm
  • Are you giving away too much content for free?
  • Is your Facebook group sabotaging your paid membership?
  • My recommendations for where to host your community


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/595
Fri, 29 Apr 2022 02:00:00 -0700
How He Did It: Creating a 6-Figure Membership in 6 Months, with Zach Spuckler

I’m so excited about today’s episode. Our guest today is one of my favorite people. I’ve known him for years. We used to be in a mastermind group together.

Zach Spuckler has done so many things. You’ll hear about them as we dive into this episode. It’s been so fun to watch his journey. Zach is now a member of my Accelerator coaching program.

One of the things that we’re working on is growing and scaling his membership, and I love the name of it. It’s called, Not Your Average Membership, and he has taken it to a six-figure run rate in about five months.

I asked Zach to come on the show and share how he’s done that. What’s gone into it. How he launched it. Why it is a membership with an actual mission: he’s very clear on who this is for and who it’s not for. How he’s leading with his values in creating this membership, and why it’s always open for enrollment—it’s not an open/close membership like you often hear about.

We also get into the topic of membership churn. His churn rate has been fairly high, so we talk about what he’s doing to reduce it, and how long it’s going to take to see results.

Zach is an open book, and he delivers a lot for you in today’s episode.

In this episode, you’ll learn:

  • Benefits of ongoing membership enrollment
  • How Zach reached a 6-figure run rate in 6 months
  • Tips for increasing membership enrollment
  • Ad strategies that work
  • How to launch your membership
  • Why leading with your values pays off
  • How to build relationships with your members
  • Straight talk about churn rates


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Zach Spuckler’s Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/594
Wed, 27 Apr 2022 02:00:00 -0700
Could Selling More Courses Be As Easy As Doing This?

Today’s quick tip episode is a “What would Rick do?” episode. What would I do in a specific situation?

The situation I’m referring to is a recent conversation I had with a friend of mine. She’s one of our Accelerator Facebook ads coaches. Her name is Jess Brookes, and she’s the founder of the Ad-preneur Academy.

She’s a brilliant Facebook ads strategist. She teaches virtual assistants and social media marketing managers how to grow a Facebook ads management business. She shows them how to get better results with their existing clients so they can grow their business faster.

Jess and I were talking about how we can optimize an offer and really accelerate the growth of that specific program.

I want you to be thinking about your biggest challenge right now in terms of growing your offer. When we fix this problem it will have a positive domino effect on the rest of your business.

That’s what we’re talking about in today’s quick tip episode.

In this episode, you’ll learn:

  • The importance of clearly defining the value your offer delivers
  • Why you need confirmation about the problem your offer solves
  • Tips for creating a targeted marketing plan for your prospects


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/593
Fri, 22 Apr 2022 02:00:00 -0700
A Decade's Worth of Membership Tips in 52 Minutes, with James Schramko

Today I’m super excited to have James Schramko back on the show.

James is the founder of SuperFastBusiness.com, where he teaches you how to quickly make your business more profitable.

Before his amazing success as an online entrepreneur James was a very successful luxury car salesman.

After deciding he needed to diversify his income and seeing what is possible in the online world James decided to make his online side hustle his full-time job.

James shares how he runs his very simple, but highly profitable business. A big piece of it has been the membership he’s been running for so long. We talk about how it’s evolved and what he’s learned after working with so many high-level online entrepreneurs.

In this episode, you’ll learn:

  • How James attracts new members without big launch productions
  • A big reason customers cancel their memberships
  • Ethical strategies for getting undecided customers to make a purchase
  • How to stay closely connected to your members as you scale
  • Software and tools James uses to keep his membership running smoothly


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

James Schramko’s Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/592
Wed, 20 Apr 2022 02:00:00 -0700
3 Business Lessons I’ve Learned from My 3 Year Old Daughter

Being a dad to a 3-year-old is no easy task. My daughter Maya teaches me new things every day, and I still am not sure I know what I am doing as a dad! However, she has taught me some really interesting lessons about business along the way too that have helped me a lot.


In this short episode, I am sharing those lessons with you. These are lessons that I have been reminded of while I have watched her grow up. Regardless of where you are in your life or business, I know you will benefit from them too.


From not caring so much about what other people think about us and our businesses to seeing everything through the lens of a beginner, you will be surprised how much a 3-year-old can shift your perspective.


Tune in to hear how my daughter has helped me in my business (and in my life!) and how the lessons I have learned from her can help you too.


Full show notes are available at rickmulready.com/591


Links & Resources Mentioned in this Episode:

Accelerator Coaching Program: rickmulready.com/accelerator

10XPRO: https://www.10xpro.io/?cookieUUID=531b32e9-53be-4822-b244-e07afbc7451e&cookieUUID=2e2db7ce-6183-4932-8f10-3fff3c690513&affiliate=2126



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/art-of-online-business-podcast/
Fri, 15 Apr 2022 02:00:00 -0700
Deepening Connection Within Your Membership Community, with Erica Courdae and India Jackson (Membership Series)

Today I’m talking with Erica Courdae and India Jackson. Both have been previous guests here on the show.

Erica is my diversity, equality, and inclusion coach and consultant. In our episode together we talked about how you can incorporate diversity and inclusion in your business.

India is the CEO of Flaunt Your Fire, and is Erica’s business partner. In our previous episode we got into the details of what marketing is, and how to use stories in your business to set yourself apart.

Together they are the co-founders of Pause on the Play, and they help entrepreneurs amplify their influence without changing who they are.

I’ve brought Erica and India back to talk about onboarding new members to your community, fostering a safe space for everyone to interact with each other, and how to make deeper connections with your community.

In this episode, you’ll learn:

  • How to transition a Facebook group to a Mighty Networks community
  • How to keep your community safe and inclusive for your members
  • Tips for creating a great onboarding experience for your community
  • Candid insights about community growth and retention
  • The difference between leading and facilitating a community
  • How Erica and India foster deeper connections within their community


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Erica Courdae & India Jackson’s Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/590
Wed, 13 Apr 2022 02:00:00 -0700
Why Recording My First YouTube Video Was PAINFUL

Today I want to talk a little more about last Wednesday's episode with my good buddy, Pat Flynn.

We talked about the number one secret to growing a successful YouTube channel.

In addition to his Smart Passive Income YouTube channel, where he talks about online business, Pat has started another YouTube channel in the Pokemon space.

He started this as a hobby project. In just under a year he’s accrued a hundred thousand subscribers, and in the last 30 days he’s generated $8,000 in ad revenue from the channel.

I want to recap some of the things we talked about on that episode, but I also want to share some of my personal lessons from recording my first YouTube videos for my channel.

We’re going to hit some of the highlights in Wednesday’s episode, as well as some things I’ve learned from my YouTube journey, in today’s quick tip episode.

In this episode, you’ll learn:

  • Pat’s #1 tip for a successful YouTube channel
  • Two things every video needs before it’s recorded
  • A huge mistake to avoid if you want to retain viewers


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/589
Fri, 08 Apr 2022 02:00:00 -0700
The #1 Secret to Succeeding on YouTube, with Pat Flynn

Today we are talking about one of my favorite recent topics: growing a YouTube channel.

I’ve been looking for additional traffic channels, especially organic ones, and YouTube is something I’m going to talk a lot more about here on the podcast. I think everybody should be doing a YouTube channel.

I invited my good buddy, Pat Flynn, from Smart Passive Income, to join me here to share the number one secret to growing a successful YouTube channel.

In addition to his Pat Flynn YouTube channel, where he has 344,000 subscribers and talks about online business, Pat has created a Pokemon YouTube channel called Deep Pocket Monster.

He launched it in early 2021, and in 12 short months he had 100,000 subscribers. He currently has 144,000 subscribers, and in the past 30 days he’s done about $8,000 in ad revenue from this channel which, again, is just over a year old.

Pat’s going to break it all down for you in today’s episode. He’s going to be sharing exactly what it takes to have a successful YouTube channel, how to grow it quickly, and he’s going to unpack the number one thing you need to think about in order to be successful on YouTube.

In this episode, you’ll learn:

  • The fastest way to grow your YouTube channel
  • The truth about clickbait
  • How to get YouTube to support you
  • Pat’s tips for keeping your viewers engaged
  • How to use YouTube’s algorithm to your advantage
  • The ideal length for your videos
  • Two things every video needs before it’s recorded


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



P​​at Flynn’s Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/588
Wed, 06 Apr 2022 02:00:00 -0700
3 Simple Ways to Know Exactly Where Your Sales are Coming From

I want to talk about a very simple question that could drastically change your business for the better: “Where are my sales coming from?”

Many people I come across and start working with are asking this question, but they don’t know the answer.

I always talk about doing more of what’s working; find out what’s working and do more of it. We don’t have to reinvent the wheel every time.

Well, how can you do more of what’s working if you don’t know where your sales are coming from? If having a bigger impact in your business, and creating more revenue and profit is important to you, you’ve got to know your numbers.

Let me repeat that: you have to know your numbers in your business.

That’s what we’re going to talk about today on the show. We’re going to talk about tracking the data in your business and using that data to make smarter business decisions.

All that, and more, on today’s episode of The Art of Online Business Podcast.

In this episode, you’ll learn:

  • How to use unique landing pages to efficiently segment your sales numbers
  • Tips for optimizing UTM tracking in Google Analytics
  • My favorite tool for implementing my strategies and tracking my data


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/587
Fri, 01 Apr 2022 02:00:00 -0700
The Mental Health Effects of Hustle Culture and Burnout, with Amenah Arman

Today we’re going to continue our conversation about the mental health side of running an online business.

I’ve talked about it a few times over the past few months because it’s so important. I’ve struggled with it for much of my life. Over the past eight years I’ve had some really not-so-great times mentally, emotionally, and physically.

This is something that we see more and more, especially with a lot of members who’ve joined our Accelerator coaching program. It’s a very common theme, and it’s something that’s not talked about a whole lot. It’s almost a taboo subject.

Well, I’m here to break that taboo and start talking about it more.

My guest today is Amenah Armand. She’s an expert on the mental health effects of hustle culture and burnout. Amenah's the creator of Sane in the Membrane. She’s a holistic therapist, and she’s a nationally certified counselor.

We are unpacking the concept of burnout. We talk about the dangerous things that burnout can lead to, and we also have a really interesting conversation around the concepts of toxic gratitude and toxic positivity.

I really think you’re going to like this conversation with Amenah.

In this episode, you’ll learn:

  • Three signs you’ve reached burnout
  • What to do when you begin to experience burnout
  • Strategies you can use to prevent burnout from happening
  • Why gratitude and positivity can’t always fix the problem
  • A simple way to streamline your day and be more productive


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Amenah Arman’s Links:

Full show notes are available


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/586
Wed, 30 Mar 2022 02:00:00 -0700
The Simplest Way to Make More "High Ticket" Sales

In today’s quick tip episode we’ll talk about high-ticket sales. Specifically, how to sell more high-ticket offers, with zero “selling.”

I want to define "High-ticket," as an offer that you sell that is north of $5,000.

$5k and above. Whether it’s a coaching program. Whether it's one-on-one, group coaching. Whether it’s a mastermind. Whether it’s a certification. Whatever it might be.

Maybe you sell something that’s $5,000. Maybe you sell something that’s $25,000. Maybe you sell something that’s $50,000. Whatever it is, that’s what I’m referring to as high-ticket today.

By the way, if you’re not watching my episodes on YouTube you’re missing out. There are a lot of things you don’t see if you’re only listening to the audio version of the podcast. It’s The Art of Online Business channel over on YouTube.

I also have a clips/highlights channel over there in addition to my Rick Mulready episodes.

Be sure to check those out for more great Art of Online Business content.

In this episode, you’ll learn:

  • A new way to approach high-ticket selling
  • Strategies for building stronger connections with your customers
  • The key to letting your offers sell themselves
  • Why consistent content is so powerful in driving high-ticket sales
  • Should you be more concerned with your platform’s stats & data?



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/585
Fri, 25 Mar 2022 02:00:00 -0700
Case Study: How She Hit $1M In 3 Years, with Karin Carr

Karen Carr is a realtor who helps other realtors, brokerages, and teams learn how to use YouTube and Google to generate leads. She does it really, really well.

She’s also a former member of our Accelerator coaching program.

In the summer of 2018, Karin Carr was just starting her online business. Twelve months later she did nearly a hundred thousand dollars in revenue.

This past December she hit a million dollars in revenue in her online business.

I asked her to come on the show today to share exactly how she did that. How in just over three and a half years she went from nothing in her online business to doing a million dollars in revenue.

I’m going to have Karen break down exactly the types of things that she has done to have the kind of year she just finished.

She’s so happy, and she’s just an amazing person. I thought that she’d be a really good case study for you to hear, and learn what she’s done to see amazing growth in her business.

In this episode, you’ll learn:

  • How Karin’s resistance to tracking data had her missing out on a lot of revenue
  • Why Karin’s self-imposed deadlines were becoming a problem, and how she fixed it
  • How Karin stopped working in her business and started working on her business
  • Why you have to delegate tasks, and what tasks to delegate first
  • Real numbers behind Karin’s advertising spending, and why it was well worth it
  • Should you invest in a professional copywriter?
  • The most overlooked thing that nearly every entrepreneur needs


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Karin Carr’s Links:

  • Karin’s website
  • The Art of Online Business Podcast:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/584
Wed, 23 Mar 2022 02:00:00 -0700
Is Complexity Keeping You From Scaling?

In today’s quick tip episode I want to dive into a topic that I’ve been hinting at a few times in recent shows.

I want to spend a few minutes talking about what I mean when I say, “Simplicity is what scales.”

I was recently auditing an Accelerator member’s business. I discovered there was a ton of unnecessary complexity in their business.

Complexity that’s holding them back from scaling their business faster.

I’m a huge fan of simplicity. Years ago, however, my business was anything but simple.

It was super complex, with different offers for different audiences. The back end of the business was a spider web of different tools connected to each other in weird ways.

Things got so much better when I simplified everything down to four key components in the business.

We scaled the business. We created more revenue and more profit. I was working the least amount of hours that I ever had, and I was the happiest I’d ever been in the business.

That’s what I want for you and your business, and it starts with simplifying the business into four different systems, which I’m going to share with you today.

In this episode, you’ll learn:

  • The four systems of a successful business
  • How to scale your business using these four systems
  • Where the easiest “wins” are in your business


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/583
Fri, 18 Mar 2022 02:00:00 -0700
How to Get Started with SEO, with Gert Mellak

Today we’re going to be talking about a topic that I’ve been sleeping on for eight years in my business. I’m embarrassed to say I don’t think we’ve ever devoted a full episode to SEO.

In almost 600 episodes, I’ve slept on it. I haven’t talked about it.

That changes today.

Joining me to share his expertise is Gert Mellak. Gert's the founder of a company called SEOLeverage.com. He’s the creator of the ERICA Framework. He’s also the author of the book The ERICA Framework.

Gert is a very knowledgeable person when it comes to SEO. He's going to share how to get started with SEO, talking about things like: how much time it actually takes. Should you be getting help with this? Should you be hiring an agency like Gert's agency? How long it takes to see results from SEO. Where does it fit in the marketing ecosystem of your business?

One big thing that jumped out at me from this interview is it’s not as scary as many of us think.

When I think of SEO, I think it’s a huge project and so much work.

Well, Gert shares with us it’s actually more about the 80/20. What are the 20% of the things on our website—pieces of content, for example—that are driving the most results, and how do we optimize? How do we make that better?

That’s what we’re always talking about here on the show: how to make things better. So, I think you’re going to get a lot out of this episode.

In this episode, you’ll learn:

  • How soon you can expect to see results after dialing in your SEO
  • Is having a YouTube presence helpful for SEO?
  • What kind of time commitment does managing SEO require?
  • Is SEO for everyone? Who won’t benefit from SEO?
  • Can you do SEO on your own?


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Gert Mellak’s Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/582
Wed, 16 Mar 2022 02:00:00 -0700
9 Ways to Segment Your Audience

Today I want to talk about a topic I’m seeing come up more and more in my coaching sessions.

I’ve been in business now for eight years with my online business. For the first several years I made the huge mistake of not segmenting the conversations that I had in my business.

When we segment, it’s going to lead to stronger relationships with people that you serve or want to serve.

When you segment, it’s going to serve them for where they are at, based on interests or their level of expertise, or whatever it is that you do in your niche.

It can increase open and click rates in your emails. It can increase sales. It can increase your repeat customer count. It can also bring in lost revenue from card abandonment.

There’s a whole bunch of benefits to segmenting. I think the biggest one is how it allows you to have the right conversation with the right person based on wherever they are at in their journey.

We’re going to cover all of this in today’s quick tip episode.

In this episode, you’ll learn:

  • Which main categories to segment your audience into
  • How to structure your email surveys for segmenting your audience
  • Should you be using lead magnets?
  • Different tools you can use to streamline your segmentation
  • How to use your YouTube channel or podcast to segment your audience
  • Why you need to tidy up your email list on a regular basis


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/581
Fri, 11 Mar 2022 02:00:00 -0800
Outdated Online Marketing Strategies and What To Do Instead, with Brittany McBean

I’ve got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBean, is on the show.

Brittany is a brilliant conversion copywriter and launch strategist. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words.

She loves writing launch copy that makes big bucks.

This is her third time here on the show. I’ve been working with Brittany for about a year and a half, and she’s completely helped me transform the way I communicate my brand.

She’s here to talk about all the uncool marketing tactics that have been taught for years, and that have been used by so many people. Up until a couple of years ago, I also used them.

That’s what I was taught. That’s what I learned; all the unsavory marketing tactics that get taught, that so many people use, and that people are done with.

When I say people, I mean your audience. The people you are looking to serve. They’re done with these marketing tactics. They’re jaded with all of the false scarcity, et cetera, et cetera.

People just want real. They don’t want the—I don’t want to call it sleazy—but the uncool things that have been happening for so many years that we all know, and that so many of us have used. Again, I used them for years.

If you’re still doing it, zero judgment. Our goal today is to give you a different perspective, an ethical way. Marketing and selling your offer in an ethical way.

In this episode, you’ll learn:

  • Marketing tactics you should stop using
  • Why we need to give people more autonomy in their decisions
  • What happens when we are honest in our marketing
  • The psychology behind customers’ decisions
  • Why less sales pressure makes buying decisions easier
  • Why your marketing copy needs to be specific to your audience
  • Brittany’s 3-step process for making money


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:

  • Visit Kwadwo's w


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/580
Wed, 09 Mar 2022 02:00:00 -0800
What Would I Do: Optimizing a Membership-Model Business

This is another quick tip episode here on the show. It’s another, “What would Rick do?” episode. What would I do in a certain situation?

In these episodes I take a specific situation, like a coaching call that I’ve recently done, and share what the person is trying to get out of the coaching call. What’s the big challenge they are facing?

I share what we did, and how we arrived at the takeaways and clarity for the Accelerator member I talked with on the coaching call.

In this particular episode, we were talking about how to get people to buy from the member. What to do when a prospect is apprehensive about signing up for a recurring membership.

In this episode, you’ll learn:

  • Why you need to segment your customers to get clarity in your sales funnel
  • Ways to repackage your content for customers that don’t want a membership
  • How to get the right offer in front of the right prospect
  • How to build relationships with a hesitant buyers


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/579
Fri, 04 Mar 2022 02:00:00 -0800
Making Money: Why You Don’t Need To Be Great at Sales, with Neill Williams

I love the topic we’re talking about today, because it’s something I struggled with early on in my business. We’re gonna be talking about creating offers, and why it is the one of the foundational skills you need as an online business owner.

Eight years ago I was burning through my savings. I was 15 months removed from my corporate job, and I was getting pretty close to the point where I might have to go back to the corporate world, which is not what I wanted to do.

I met with a business coach and they said, “Why aren’t you making any money in your business?” I was like, “Well, if I knew the answer to that question I wouldn’t be here.” Then I thought about it further, and I was like, “Oh, wait, I’m not selling anything!”

I wasn’t selling anything. I didn’t have an offer.

The offer creation process is so fundamental to the success of your business. As soon as I created my first offer back in 2014, the business took off.

I had an offer, and I knew who I wanted to attract and how I wanted to help them.

There’s nothing better than creating an offer suited specifically for the needs and challenges of the audience you want to serve, or your existing audience that’s telling you, “Hey, we need help with this.”

Well, on today’s show I’m talking with Neill Williams. She created an offer called “10K in 10 hours.” Number one, that’s a brilliant name. I wish I had thought of it.

Second, she created the offer based on everything that you’re going to hear her talk about today. Neill tells us how she did it, how she came up with it, and why you don’t need to be great at sales to make money.

It really comes down to the offer creation process. That’s what we’re gonna be diving into today.

In this episode, you’ll learn:

  • A fundamental part of your business’ success
  • The crucial starting point many creators struggle with
  • Why creating a great offer beats having great sales skills
  • How to package your offer for maximum impact
  • Does your offer need to be perfect?
  • How to make your offer stand out from the rest and increase sales
  • The benefits and advantages of business coaching


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/578
Wed, 02 Mar 2022 02:00:00 -0800
Coaching Session: "Fixing" an Evergreen Webinar Funnel

On today’s quick tip episode, I want to take you behind the scenes and share a recent hot seat session from our Accelerator coaching program.

Our member is asking what she should do with her evergreen webinar funnel. Should it continue? Should she add to its budget? We break it all down here in this hot seat.

This is a very common question, “Hey, I’m not really sure what to do with X, with my funnel, with my team working too much, et cetera, et cetera.”

I ask a bunch of questions, and offer advice, insight, and feedback, as well as my thoughts and thoughts from other Accelerator members. This is what we do inside of our Accelerator coaching program.

By the end of the hot seat, our member has much more clarity on where to go from here. I’m sure you’ll learn a lot from this quick tip episode.

In this episode, you’ll learn:

  • How long your webinar enrollment period should be
  • The data & metrics that will give you clarity in your funnel strategy
  • How to identify the friction points in your conversion process


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/577
Fri, 25 Feb 2022 02:00:00 -0800
(Part II) How to Focus On What Makes YOU Happy In Your Business (and Still Make Money), with Kim Wensel

For today’s episode I’m excited to bring you part two of my interview with Kim Wenzel.

If you’ve not yet heard part one, go back and listen to part one. It’s going to make today’s episode make way more sense if you’ve listened to last week’s show. I broke it up into two parts because there is so much greatness in my conversation with Kim.

We’re going to have a discussion around the question: are you doing things in your business because you want to do them, or doing them because you think it’s going to help your business? There’s a fine line there, so we’re going to talk about how to walk that fine line.

We talk about why the more financial success that you see in your business, the harder it tends to be to tap into what you want—what makes you happy. We spend a lot of time today talking about defining success. Why you have to take the time to define what success looks like for you.

We also talk about how people make decisions. Your customers will make decisions about working with you based on how you show up in your market. There’s a direct correlation between how you feel about your business and how other people feel about it.

Many of us, as our business becomes more successful, lose that initial “fire” we had. We lose the happiness and the joy that we once felt when we started our business.

Today’s show is about getting that back and giving you permission to focus on what makes you happy.

In this episode, you’ll learn:

  • Why it’s important to celebrate your successes
  • A big impediment to creativity and what to do about it
  • The paradox of success and clarity of purpose
  • What to do when you don’t know the next step for your business
  • Why giving yourself permission to say “no” can be a struggle


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affilia


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/576
Wed, 23 Feb 2022 02:00:00 -0800
Hiring: How to Choose Between Two "Finalists"

This is another quick tip episode here on the show.

When I started these quick tip episodes several years ago, the plan was to have them be around 10 minutes or less.

In the past year and a half, they’ve gotten a little bit longer. I realize that, but I’m trying to get back down to that “quick hit” kind of 10 minute episodes. My goal is to give you something to think about. Something that can help you right now, and something that you can go and implement.

Because I hear from so many of you that you love these quick tip episodes, and I love doing them, frankly.

With that, let’s get right into it today. I want to talk about something that came up in a recent Accelerator coaching call with one of our members. They were trying to decide between two great candidates that they had. They had two finalists for an open position on their team.

Their question was, “How do I make this decision? How do I decide? They’re really good candidates.”

Today I’m going to answer these crucial questions. I’m going to share some tips to help you get clarity in your hiring decisions.

In this episode, you’ll learn:

  • How to identify and evaluate a prospective hire’s intangibles
  • Why you need a documented hiring system in place
  • What to do when you can’t decide between two candidates


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are availablehere


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/575
Fri, 18 Feb 2022 02:00:00 -0800
(Part I) How to Focus On What Makes YOU Happy In Your Business (and Still Make Money), with Kim Wensel

Today is one of those interviews where as soon as I hit the stop button on the recording, I was like, I cannot wait to share this with you all.

Joining me on today’s podcast—today is part one and next week is part two—is Kim Wensel.

Kim believes we are more than our job titles. For over twelve years she’s helped organizations and individuals find meaning in their work and build a connection with others through data storytelling, copywriting, and personal branding.

Today she leads her own firm, Pattern of Purpose, where she advises entrepreneurs on how to communicate who they are and what they believe—on stage, on page, and in person.

In our discussion between today and next week, we’re talking about how to focus on what makes you happy, and still be able to make money in the process. Many of us think, “Well, I can’t do this just because it makes me happy in my business, because I don’t know if that’s going to make me money. It’s going to make me happy, but I don’t know how successful it’s going to be.” Then we lean so far the other way and only focus on the things that we know are going to move the business forward.

Well, I want to help you begin to find the line between the two and focus more on what makes you happy, because that’s what is going to help you grow your business and increase your profit.

So, we talk about a whole host of topics between today and next week. That’s why I wanted to break it down into two parts. They’re going to revolve around the concept of showing up as your authentic self and using your talents in an authentic way that lights you up, and then watching the benefits that come as a result of you doing that.

In this episode, you’ll learn:

  • How to get past the awkwardness of promoting yourself
  • Why you need a clear understanding of what “success” means to you
  • The dangers of merging your personal identity with your business
  • Why you need to celebrate your achievements more
  • The benefits of doing something because you want to instead of have to


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/574
Wed, 16 Feb 2022 02:00:00 -0800
Facebook/IG Ads: Avoid This (Overlooked) Mistake When Running Conversion Ads

Today, I want to share with you one of the fastest and easiest ways to kill your lead costs with your Facebook and Instagram ads.

This came up during a recent coaching session that I was doing with one of our members. They were running a campaign to build their list ahead of a launch that they had coming up, and their results were terrible. They had nine conversions, and they'd spent $400 on the campaign.

After doing a little investigating, we realized they had a lot of clicks on their ad, but less than a quarter of those actually reached their landing page.

Well, we did a page load speed test and it failed a whole bunch of things. It got a "D" grade for many of the things the test was looking at.

So today, I want to talk about how you can make sure the technical side of your website and landing pages are working properly. If people are leaving the page because it’s taking too long to load, that’s a big problem.

I’m going to give you some tips and tricks you can implement right now to make sure you’re not missing out on more conversions.

In this episode, you’ll learn:

  • How to make sure you’re setting the right objectives for your campaign
  • How to test your website’s functionality
  • What to do if your website is not performing well


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes are available here



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/573
Fri, 11 Feb 2022 08:00:00 -0800
Becoming the Optimized CEO of Your Business, with Brittany Hege

Today, I have another great case study for you. I love sharing case studies, especially profiling my Accelerator coaching students, which is what I’m going to do here today.

I want to share with you the journey of Brittany Hege.

Brittany is a math educator who has worked with students and teachers in both upper elementary and middle school. She’s the founder and CEO of Mix and Math, which is a math education business on a mission to equip upper elementary teachers with the knowledge, resources, and confidence to inspire a generation of empowered math learners.

We’ve been working with Brittany in Accelerator for about seven months. I have seen such amazing growth since she began. She has a membership program in her business as her primary offer.

She was at a point where she was working too many hours on her business. She was doing everything by herself, and needed to stop doing that and get her life back.

We dive into how she has done that, how she’s grown her team to six people, including her, and how she’s gotten her life back.

So, we talk about all of that, how she’s done it, how she’s removed herself as the bottleneck in her business, and how she’s empowered her team to own more of their responsibilities in the business. We break it all down here for you today on the show.

In this episode, you’ll learn:

  • How to attract people to your membership
  • Identifying who makes the best decisions for your business
  • Evaluating the internal costs of adding a new feature to your membership
  • Why focus and simplicity is so crucial to your success
  • How to run a successful business while raising a family
  • Mistakes Brittany has made and learned from as a CEO
  • How to hire and onboard great team members


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain af


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/572
Wed, 09 Feb 2022 02:00:00 -0800
“Bonuses”: Why It’s Time to Stop Using Them In Your Offers

Today I want to talk about bonuses. You know, those things you add on to your offer, or your course, or your coaching program, or whatever it might be, so people feel like they're getting additional value to what they're buying.

What I want to share with you today is a different way. I want to offer you a different perspective when it comes to bonuses. In fact, I really think that it's time to rethink how you're using bonuses to sell your product or service.

I actually think you should stop using them in your offers altogether, and I want to explain why.

This is a topic that's come up quite a bit recently, and this is something that I've thought about in my own business, especially over the past year now with our Accelerator coaching program.

So, here are some of my best quick tips and best practices around the topic of adding bonuses in your business, and what you can do instead.

In this episode, you’ll learn:

  • Why we feel compelled to offer bonuses
  • What to offer instead of a bonus
  • How to handle potential objections to your offer
  • How to feel confident in your pricing


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/571
Fri, 04 Feb 2022 02:00:00 -0800
High Organic Touch in No Touch Times, with Elaine Lou

My guest today is Elaine Lou Cartas. She’s a business and career coach, as well as a speaker. She specializes in helping women of color, entrepreneurs. and industry leaders land their dream career, and create business opportunities through relationships, both online and offline.

She’s also the founder of the Color Your Dreams Movement, which is an initiative to inspire and support women to create their business dream.

Elaine is an expert in what she likes to call “high organic touch in no touch times.”

We’ve been in a pandemic for almost two years. So, we haven’t been able to connect with people on a personal level, especially in our businesses.

For most of the conversation we’re talking about quote unquote, “higher ticket” programs, and how to leverage personal connection with people. We talk about going the extra mile to create that connection, and how that can help you grow your business.

Her background is in fundraising for nonprofits, and she has taken what she learned in the nonprofit space and raising money to running her very successful online business.

She takes us through her three-step system for how to do this, and she shares some specific numbers from her business. It’s a really wide ranging conversation. I think that you’re going to get a ton out of it.

In this episode, you’ll learn:

  • Actionable steps to increase connection with your audience
  • Does asking for audience feedback mean you’re not an expert?
  • Why caring about your clients is unique
  • Savvy tips for writing copy that resonates with your audience
  • Principles and practices for making connections on Instagram
  • How Elaine builds meaningful relationships with people
  • The importance of setting mental health boundaries



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Elaine Lou Cartas’ Links:

*Disclosure: I only recommend products I use and love and all opinions expressed her


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/570
Wed, 02 Feb 2022 02:00:00 -0800
Two Reasons Your Business Isn’t Scaling

There are two things I see, time and time again, that hold people back from scaling their business.

I’m speaking from experience, because I went through these myself for a long time in my business.

Today on the show, I’m going to share these two roadblocks with you, how to overcome them, and start growing your business. I’m going to give you two key pillars that you need to have in your business so you can start scaling, increase your profit and impact, all with less hustle.

We’re going to talk about how you can delegate responsibility and decisions in your business, how to empower your team and give them more responsibility, and how to remove the bottlenecks that are preventing your business from growing (spoiler alert: you might be one of the bottlenecks).

It’s a great show, and I know you’re going to get a lot out of it.

In this episode, you’ll learn:

  • How to identify the bottlenecks in your business that are preventing growth
  • Getting comfortable with delegating your most important tasks
  • How to create processes and systems to streamline the business’ productivity
  • Giving ownership and autonomy to your team
  • What to do when your team makes mistakes
  • The 24 hour rule I give my team for making decisions


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/569
Fri, 28 Jan 2022 02:00:00 -0800
How to Banish Burnout, with Helena Lucia

Back in 2016 I had a complete breakdown.

My business was doing great, but I was utterly stressed out. I didn’t want to do it anymore.

In fact, I didn’t want to do anything anymore. It was a very dark place for me. I’d hit burnout, and it wasn’t the first time I’d hit burnout in my business.

With the pandemic and everything we’ve all been through in the past couple of years, more and more of us are experiencing burnout. A lot of our Accelerator members are feeling burnout, or are nearing it.

It’s a serious topic, so I want to dedicate this entire episode to the topic of burnout. I want to take a look at it from a scientific perspective.

I’ve invited Helena Lucia on the program to talk about burnout and how it affects us. Helena is a creative, she's a teacher, she's a speaker, and she's a coach. She has a wealth of knowledge about this subject, and I know you’re going to learn a lot.

In this episode, you’ll learn:

  • The science behind burnout
  • How to recognize the early warning signs of burnout
  • Is the “Hustle” culture toxic to our mental and physical health?
  • What to do with feelings of anxiety
  • The power of daily visualization to improve productivity
  • How long it typically takes to change our subconscious feelings
  • What drives people to work harder, and ultimately burnout faster


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Helena Lucia’s Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/568
Wed, 26 Jan 2022 02:00:00 -0800
Facebook Ads Tracking: How to Improve the Validity of Your Data

Today I want to talk about Facebook ads tracking, because if we learned anything in 2021—after iOS 14.5, and the whole privacy/tracking situation, and all that—if we learned anything, it’s that we can’t trust the validity of the data that we see in Facebook’s Ads Manager.



It’s going to give us data, but the data’s not super accurate, which is really scary when we’re running our ads. We need accurate data in order to make effective decisions, and we’re hopeful that the Facebook algorithm is getting the appropriate data to optimize our ads.



So, we’re going to talk about tracking our ad results. It’s become almost like a triangulation of data. I’m going to share three different things that you really should be doing when you’re running your ad campaigns to give you the best idea of how truly well—or not so well—your ads are running.



Remember, the data that you’re seeing inside of Ads Manager, I want you to take it with a grain of salt. It’s a data source, and we’re going to use that data, but I’m going to offer you three other things that you should be doing.



In this episode, you’ll learn:


  • How to set up unique funnels to identify where your traffic is coming from
  • How to set up your URLs to give you accurate data about your visitors
  • Ways to integrate your URLs with Google analytics
  • What to do with the data that you’re still getting from Facebook’s Ads Manager
  • How to get your website and Facebook to communicate and improve your data


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes are available here



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/567
Fri, 21 Jan 2022 02:00:00 -0800
(Part II) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series)

Today is part two, of my interview with Diana Tower.

If you don’t remember who Diana Tower is, she’s a membership community strategist. She specializes in teaching you, or your community manager, how to keep members engaged, how to reduce churn, and how to foster a community that people love being a part of.

We’re continuing our talk about doing all of these things, which ultimately is going to increase retention. We’re talking all about that here today in part two, with Diana Tower.

Now, if you have not yet heard part one from last week, I highly recommend that you stop right now. Listen to part one first, because today will make a whole lot more sense if you listen to part one, beforehand. It would be kind of weird if you just pick up in the middle of the conversation here in part two.

Diana is an expert in membership community management. She was also the former community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com, before creating a business for herself, helping people like you and me around the world create better memberships, and create better experiences for people.

In this episode, you’ll learn:

  • Why you need to track your community’s engagement and activity
  • Experimenting and interpreting results from your tracking data
  • How to measure the success of your community management
  • Is managing your membership community a full-time job?
  • Knowing when and what to delegate as a community manager
  • What happens when you hire someone to manage your community
  • How much does it cost to hire a good community manager?
  • What platforms are best for hosting a membership community


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Diana Tower’s Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/566
Wed, 19 Jan 2022 02:00:00 -0800
Inside My Business: Skipping the Tech Nightmare

I’m all about simplicity, because simplicity scales. If you want to grow your business and avoid a lot of stress in the process, keep things simple.

For many of you who have been listening to the podcast for a while, my affinity for simplicity should not come as a surprise. I talk about it often.

On today’s episode I’m going to give you an inside peek at how I run my business. I’m going to share with you the tools that I use to run the backend of The Art of Online Business. The tools that keep things simple around here, and keep things running smoothly.

The first few years of the business were way more complicated than they needed to be. For one, I thought that having more offers was a good idea. More offers equals more revenue, right? Well, I’ve learned the hard way that that’s not always the case.

All the complexity was causing me to burnout. The business was doing well, but I wasn’t happy in it.

So, today I’m going to show you the tools that have really simplified the way we do things around here. I know you’re going to get a lot out of today’s show, and I hope you hit me up on Instagram and let me know what you learned from this episode, and what things you’d like to learn more about.

In this episode, you’ll learn:

  • The best solutions for team member communications
  • My favorite project management tool
  • The online file storage solution we use at The Art of Online Business
  • My go-to note taking app
  • How we track and manage our membership forms. Questionnaires, and applications
  • My favorite customer service solution
  • A great tool for connecting automating our systems
  • The software we use to record the podcast
  • What we use to for our trainings, courses, and our funnels



Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Full show notes are available here.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/565
Fri, 14 Jan 2022 02:00:00 -0800
(Part I) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series)

Do you want to reduce churn in your membership? Do you want to improve your members’ engagement and their membership experience?

My guest on the podcast is going to teach you how to keep your members and your community engaged, and give you practical advice on reducing your membership’s churn.

Today, I’m talking with Diana Tower. She’s a membership community strategist. She specializes in teaching community managers and creators how to increase engagement, reduce churn, and foster communities that people love being a part of.

Before starting her own business, Diana was the community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com.

Diana is a ton of fun to talk to. This interview lasted nearly an hour and a half. I was writing pages and pages of notes while she shared her insights.

In fact, there are so many good takeaways from our talk, that I’m going to split this interview into two parts.

Part one is this episode, and part two will be next week.

In this episode, you’ll learn:

  • What to avoid when managing your community
  • How to set expectations when starting a membership business
  • Setting boundaries for your membership’s features
  • Tips for helping your members get the most from their membership
  • How to create a safe community for your members
  • Strategies for reducing churn in your membership
  • Lessons from Diana’s failed launch



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Diana Tower’s Links:


Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/564
Wed, 12 Jan 2022 02:00:00 -0800
Coaching Call: Feeling Discouraged, Revenue "Security," and Self Worth

Today on the show, I want to do something a bit different. This episode is going to be a bit longer than usual. I’m going to take you behind the scenes of one of our Accelerator coaching program calls.

For today’s show, we’re going to listen in on a call between our resident coaching expert, Neill Williams, and one of our Accelerator program members.

Neill’s a master life coach, specializing in all things mindset, including money mindset.

What you’re going to hear today is very common among online entrepreneurs. It’s something that I also struggled with for years. We’re going to hear our member share his thoughts about some discouragement he’s feeling related to his business.

He runs a really successful membership business, and has been implementing a lot of changes to grow that business. Some things are working, and others are not.

You’re going to hear Neill coach him through his doubts and insecurities about himself and his business. There are a lot of helpful insights and coaching advice to glean from their conversation, and I’m very thankful to our member for his willingness to let you listen in.

In this episode, you’ll learn:

  • Overcoming insecurity as an entrepreneur
  • Niell’s tips for dealing with churn
  • Breaking the cycle of recurring negative feelings
  • How to keep your business’ progress and your sense of self-worth separate
  • Mindset strategies to help you stay motivated



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Neill Williams’ Links:


Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/563
Fri, 07 Jan 2022 02:00:00 -0800
Case Study: 0% Churn!, with Ali Manning (Membership Series)

One of the key concerns membership business entrepreneurs have is retention. How long people are staying in your membership, and how to keep members from leaving.

Losing members is commonly called “churn,” and it’s constantly on the minds of many online creators that have a membership business.

If your churn rate is 5%, you’re doing pretty well. That’s the average figure in most membership businesses. You’re doing really well if you’ve gotten that number below 3%.

My guest on today’s show has essentially a 0% churn rate. Ali Manning is a bookbinder and book artist. In her membership she teaches people how to do bookbinding, and other crafting activities.

Most importantly, she’s achieving this phenomenal churn rate with an online membership that’s predominantly over 65 years of age, which is stereotypically the least tech-savvy age group.

Ali is blowing that stereotype out of the water. She’s built a thriving online community around her bookbinding and craft teaching, and her members stay subscribed for years and years.

Ali’s here to break down how she created her amazing membership, how she retains people, and how she provides so much incredible value to her members.

In this episode, you’ll learn:

  • What you should focus on when starting your membership
  • Ali’s successful sales funnel strategy
  • How get useful feedback from your customers
  • Starting and growing a thriving community
  • Should you lead your community, or let it be more user-directed?
  • Running ads in the wake of iOS 14.5
  • What your membership tiers should look like


Links & Resources Mentioned in this Episode:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Ali Manning’s Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/562
Wed, 05 Jan 2022 02:00:00 -0800
14 Thoughts On What's Ahead for 2022

If you listened to my last episode, you remember that I talked about how my business increased revenue by 30%, and profit by 25%.

It was our biggest year yet.

In the podcast, I broke down what worked, what didn’t work, and what we’re going to do in 2022 to have an even bigger year.

For this episode, I’m going to give you 14 things you can incorporate into your business to make it grow, to increase your revenue, and increase your profit in 2022.

You don’t have to do all 14. You can pick and choose which ones will work best for you.

By the way, these are things I’m teaching our members in our Accelerator program, too.

14 things that will help you grow and scale your business, and also help you set yourself apart from everyone else—all the noise and clutter—online.

In this episode, you’ll learn:

  • How to quickly create content using the latest automation tools
  • How to leverage TikTok to expand your reach
  • Why video content is so powerful and versatile
  • Building relationships and connecting with your audience
  • Strategies for increasing your presence across multiple channels
  • Why tracking your data is so important
  • The most important component for scaling your business


Links & Resources Mentioned in this Episode:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available here



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/561
Fri, 31 Dec 2021 02:00:00 -0800
How I Increased Revenue by 30% + Profit by 25% in 2021

Today on the show I’m going to give you an overview of how things went last year for the business.

We just had our best year yet. In 2021, we increased revenue by 30%, and increased profit by 25%.

I started doing this in January of 2004, which means we’re coming up on 8 years for our online business. So, it’s taken this long to have the kind of year we just had.

But I’m okay with that, because we’re on a journey here. As the saying goes, it’s not about the destination, it’s about the journey.

With that said, I want to share some things I’ve learned over the past year. I want to talk about what worked well for us in 2021, and also talk about some things that did not work well for the business. I want you to maximize your successes, and learn from my mistakes.

I also want to share what our plans are for 2022.

Like I said, we’ve just had our best year ever, and I want you to do the same for your business.

It’s a great episode, and a great starting point for making 2022 your most successful year yet.

In this episode, you’ll learn:

  • The fastest way to scale your business
  • How to promote your flagship offer
  • Getting more results with less work
  • The shift in how people are consuming content
  • Should you be focussing on list-building?
  • A huge mistake I made in a recent hiring decision
  • How to streamline your content creation and scheduling


Links & Resources Mentioned in this Episode:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/560
Wed, 29 Dec 2021 02:00:00 -0800
(Best Of!) Thinking Differently About Goals

Are you setting big goals for yourself? Chances are, you’re not setting big goals because you’re afraid of not reaching them.

If that sounds like you, if you’re setting small goals, you’re not alone. I’ve found that most people don’t set big enough goals for themselves. Oh, and by the way, I’ve also been guilty of this.

When we set a goal for ourselves, we often set the bar really low. We set goals we know we can achieve. That way, we avoid the risk of failure and all of the negative thoughts and consequences that happen as a result of missing the mark.

About a year ago, I did an episode where I shared my thoughts about thinking differently about our goals. And since I recently had Neill Williams here on the podcast to talk about setting goals for 2022, I thought this would be a good time for you to hear that episode from a year ago.

It’s an episode that I got a lot of great feedback about. It surprised and inspired a lot of people about reframing our perspective on setting goals, and it fits in really well with the work we do inside of our Accelerator coaching program.

In this episode, you’ll learn:

  • How our past experiences influence our current goal-setting habits
  • Why viewing your goals as glass ceilings can be so powerful
  • What’s even more important than reaching your goals
  • A great way to stay motivated as you tackle your goals.


Links & Resources Mentioned in this Episode:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available here





Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/559
Fri, 24 Dec 2021 02:00:00 -0800
Pricing, Wealth Building & Your Relationship with Money, with Jacquette Timmons

Today on the show we’re going to talk about building long-term wealth.

We’re going to talk about stocks, we’re going to talk about real estate, and we’re going to talk about how your personal financial decisions, and thoughts about finances, inform your decisions about your business.

I’m joined today by Jacquette Timmons. Jacquette is a financial behaviorist. She teaches and coaches the human side of money—things we don’t typically think about when it comes to finances—such as emotions, identity, and psychology, and how they relate to the numbers.

We’re going to see where these things fit into the big picture about money and finances. It’s a great show, and I’m very excited to have you here for it.

In this episode, you’ll learn:

  • Gaining clarity about your business model and your purpose
  • Prioritizing the health of your personal finances
  • What most people get wrong about their pricing strategy
  • Where to start when you don’t have a plan for your future
  • The best way to have a positive impact on your team and your clients
  • Giving yourself permission to charge more
  • Reverse engineering a seven-figure income


Links & Resources Mentioned in this Episode:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Jacquette Timmons’ Links:



Full show notes are available here



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/558
Wed, 22 Dec 2021 02:00:00 -0800
9 Ideas for Monetizing Your YouTube Channel

What’s up, my friends. I want to do something a little bit different on today’s show. In our last episode I talked with my good friend Tom Breeze about growing your YouTube channel with paid ads.

Today I want to follow up on what Tom and I talked about. I’m going to give you nine ways to monetize your YouTube channel.

You don’t need to start with all nine. You can pick and choose which ones work best for what you’re doing right now, and which ones look like the most fun.

There’s a lot of great stuff in this episode, and if you haven’t done so already, I encourage you to listen to our previous episode where Tom breaks down his proven strategy for growing your YouTube channel.

In this episode, you’ll learn:

  • How to incorporate calls to action in your videos
  • Using videos to create evergreen content
  • Partnering with companies to sponsor your YouTube channel
  • How to save a ton of time creating your funnel pages
  • Make money with affiliate links
  • Strategies for offering exclusive paid content
  • How to sell merchandise on your YouTube channel



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Tom Breeze’s Links:



Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/557
Fri, 17 Dec 2021 02:00:00 -0800
How to Grow Your YouTube Channel with Paid Ads (and Get More Customers), with Tom Breeze

If Apple’s rollout of its iOS 14.5 privacy updates taught us anything in 2021, it’s the need to be diversifying our traffic. These updates really affected things like Facebook ads and data reporting, and made the reporting unreliable.

In an effort to diversify, I started my own YouTube channel. It’s actually something I’ve been wanting to do for a long time. A lot of our Accelerator coaching members are doing the same thing. They’re beginning to either grow a YouTube channel, or expand and scale the one that they already have.

Unfortunately, getting traction with a new YouTube channel can take a while.

My guest today is Tom Breeze. Tom is the founder of Viewability, and The Ad Buyers Club.

Tom is no stranger to the podcast; he’s been on many times before. His agency is among the best in the entire world when it comes to YouTube ads. They've finally cracked the code on how to use YouTube ads to grow your channel, do it very inexpensively, and do it without negatively impacting your YouTube channel.

It actually has a very positive impact on your YouTube channel the way that they’re doing it.

I asked Tom to come on and share his strategy, and share exactly what they’re doing to grow YouTube channels inexpensively with paid ads, and how you can do the exact same thing.

This is a really, really fun conversation, and I’m sure you’ll get a lot out of it.

In this episode, you’ll learn:

  • Using ads to grow your channel organically
  • How to reach the right people with your ads
  • Optimizing your ads for YouTube’s algorithm
  • Building your YouTube channel correctly from the outset
  • How to build an audience without using the algorithm
  • Making ads that YouTube loves
  • The right way to make a YouTube video



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Tom Breeze’s Links:



Full show notes are available here



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/556
Wed, 15 Dec 2021 02:00:00 -0800
Are You Creating Your Business Around Your Life?

Are you creating your business around your life? Or, are you creating your life around your business?

The importance of creating my life around my business, and the consequences of prioritizing my business over my health and relationships, was a lesson I had to learn the hard way.

It’s a lesson I don’t want you to learn the hard way.

I had to go through a serious period of burnout in my business before I realized my priorities needed to change.

From a revenue standpoint, things were going great. Behind the scenes, however, things were not going well in terms of my health.

I realized I needed to start creating my business around my life. When I made that mindshift, everything started to change for the better. My physical and mental health and my relationships all improved.

Not only did those things improve, but the health of my business also improved dramatically, because I was prioritizing myself and my personal life first and then the business.

In this episode, you’ll learn:

  • The most important step in getting your priorities right
  • How to earn more while working less
  • The three things you should be optimizing in your business
  • Why the revenue you generate is not tied to the hours you’re working
  • How to identify and prioritize your most productive time of day


Links & Resources Mentioned in this Episode:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/555
Fri, 10 Dec 2021 02:00:00 -0800
A New Way of Thinking/Setting Goals for 2022, with Neill Williams

Have you laid out your goals for 2022?

While some of you have begun setting goals for the coming year, many of you may have not yet started. That’s ok, because I know a lot of us can begin to feel overwhelmed when thinking about mapping out a plan for the new year.

I sat down with Neill Williams to talk about how to set and achieve goals for the upcoming year.

When it comes to setting goals for next year, there are two ways to do it: achievement-oriented goals, and growth-oriented goals.

Achievement-oriented goals are set with an accomplishment in mind. Reaching these goals are pretty much 100 percent under your control. You either do it, or you don’t. Success is not dependent upon anyone but yourself. We set these kinds of goals just to get something done.

The other kind of goal you set is for growth. That's literally it. You set a goal that requires you to grow in some way to be able to achieve it. The point of that goal is not to reach it. The point of it is the growth that you get while going after it.

Today, Neill and I are going to walk you through a goal-setting strategy for 2022. We talk about the mindset challenges that can come up, and how to deal with them. We also look at how to decide what kind of goals we want to set for the new year.

In this episode, you’ll learn:

  • Two types of goals for a successful 2022
  • How to expand your decision-making abilities
  • The million dollar mindset for business growth
  • How to double your revenue
  • Why failure is crucial to your success
  • The right way to set goals
  • Building upon what’s already working


Links & Resources Mentioned in this Episode:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Neill Williams’ Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/554
Wed, 08 Dec 2021 02:00:00 -0800
What’s NOT Working Right Now

Let’s talk about a big misconception that a lot of people have about success.

This might ruffle a few feathers. It might even ruffle a lot of feathers, but the big misconception goes something like this: if you’re not working your face off, if you're not working 80 hours a week, you’re not going to be successful.

In other words, if you’re not hustling—if you’re not working non-stop—you aren’t going to be successful.

Don't get me wrong, some hustle is good. But not when it comes at the expense of your relationships and your health.

Hustle is not a badge of honor. It can lead to physical and mental breakdowns. It can damage your relationships with the people you love the most.

And hustle is no guarantee that you’ll be successful. I know plenty of very successful people that work way less than you would think they do.

So, today I’m going to give you some practical steps you can take to hustle less, reduce stress, and be successful in your business.

In this episode, you’ll learn:

  • How to increase your profit by hustling less
  • The key component to working less than 25 hours per week
  • Why setting a 12-month revenue goal is important
  • An eye-opening exercise to help you maximize your efficiency
  • Why you need to assign a value to everything you do in your business
  • Tasks you should stop doing and delegate right now
  • What you should not be delegating
  • Developing systems and procedures to help you reach your goals
  • The first thing you should put in your monthly planner/calendar


Links & Resources Mentioned in this Episode:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/553
Fri, 03 Dec 2021 02:00:00 -0800
Your Membership Questions Answered (Membership Series)

Today, we’re continuing our membership series here on the podcast. We’re going to have a Q & A to answer many of the top questions asked about memberships.

These questions come up on a pretty consistent basis in my Accelerator coaching program. About half of the members there have a membership program for their business. They either come into the Accelerator program with a successful membership already in place, or they’re adding one to their business.

I’m going to be covering a lot of points here in today’s episode. If you’re thinking about adding a membership to your business, or you already have one, this show is going to be super helpful for you.

In this episode, you’ll learn:

  • Should you use lanches for your business?
  • How to get more membership customers
  • When and how often to email your members
  • How to measure your launches success
  • How to keep members once they’ve signed up
  • Should you use grandfather pricing in your membership?
  • The best platform for running your membership
  • What metrics to use to track your membership


Links & Resources:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available here



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/552
Wed, 01 Dec 2021 02:00:00 -0800
(Best of!) Let’s Get Personal: a Q&A With My Wife Amy

What's up, my friends, thank you so much for tuning in today.

Happy Thanksgiving to all of you in the US, and for everybody else who'll be having an amazing week, thank you for listening.

Today, I wanted to share with you a “Best of,” episode. This is a replay of an episode, aired last summer, to celebrate episode number 400 here on the show.

Now, you may have noticed, we just had our 550th episode here on the show. It’s just bonkers. That’s close to seven and a half million downloads, which I'm truly grateful for.

I want to share this episode with you again, because I get asked about this show all the time.

For episode number 400, I invited my wife on the podcast. This was the first time she'd ever been on the show. I had her ask me questions about the behind-the-scenes life, and having a young family and running a successful business.

Many of you submitted questions that you wanted me to answer. So, I had Amy ask me those questions. I didn't know what the questions were ahead of time. So, we dive into a lot of topics here today that I've never discussed prior to that episode.

So, without further ado, let's dive into this best-of episode with my wife, Amy.

In this episode, you’ll learn:

  • The story of how I met my wife and what our first impressions of each other were
  • Some of our favorite memories and places to travel together
  • How we try to create work-life balance
  • What a typical day/week looks like for me
  • The hardest thing about switching from a corporate job into entrepreneurship
  • How long it took for me to feel like I’d “made it”
  • How struggles with anxiety and depression have affected both of us
  • The one thing I would change in my business journey if I could go back in time
  • The single most impactful mindset shift that I made in the way I relate to success in business
  • What it’s like to be a new dad and run a business


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Amy’s Links


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

http://rickmulready.com/550
Fri, 26 Nov 2021 02:00:00 -0800
How to Use Play & Fun to Create a Thriving Membership, with Jeff Harry

Do you want to have more fun at work and be more productive?

In this episode, I talk to Jeff Harry about incorporating play and fun into your business. Specifically, we’re going to be talking about incorporating that into a membership program in your business.

Jeff works with companies and individuals to help make their work more fulfilling and discover their joyful purpose, all while removing what is getting in the way of their success.

Through positive psychology play, he creates a safe space for teams and individuals to have difficult conversations and address uncomfortable challenges, and do it in a play-oriented way.

Whether you have a membership right now, or you’re thinking about adding a membership to your business, we’re going to be talking about how to play more and have more fun, and how you deliver that in your membership so you can increase your retention.

In this episode, you’ll learn:

  • Why you need to fail more—and fail big—if you’re going to succeed
  • How to keep your paying members engaged
  • The key to being happy in business
  • Who to listen to instead of your inner critic
  • Why you need more boredom in your life


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Jeff Harry’s Links



Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 24 Nov 2021 02:00:00 -0800
How He Generated An Extra $6,500 By Asking "What if This Were Easy?"

Today, I want to talk about an example of answering the question, “What if it were easy?”

“What if this were easy?” is something I, or our coaches, ask our Accelerator program members all the time. I want our members to have a question about how to do something.

I say, “What if it were easy? What would it look like if it were easy?”

We try to over-complicate things all the time. For years I tried to over-complicate things.

And let’s just be honest, I still do that sometimes today, too.

When you can ask yourself, “What would this look like if it were easy?” it opens up a whole new lens that you can think about how to do something.

In this episode, you’ll learn:

  • How to repurpose your most popular content for more revenue
  • Getting quick and easy wins with minimal effort
  • Using your repurposed content funnel to grow your membership


Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?

If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…

Then my Accelerator coaching program may be for you.

Click on the links below to learn more and apply for my Accelerator coaching program:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 19 Nov 2021 02:00:00 -0800
How to Legally Protect Your Membership (and Yourself) with Autumn Witt Boyd and Chanteé Hallett

Autumn Witt Boyd works with influencers to help them avoid costly legal mistakes while scaling their businesses.

I talk with Autumn and Chantee Hallett about the legal side of memberships. We talk about most of the legal things that you’re probably not thinking about, but really should be thinking about, when it comes to having a membership in your business.

Autumn Witt Boyd is the founder of the AWB Firm. Autumn graduated in the top 10% of her class from Vanderbilt University Law School. She spent the first ten years of her career battling over copyrights and business issues in courtrooms across the U.S. Autumn started AWB in 2015 to help entrepreneurs scale and protect their businesses.

Chanteé Hallett is an attorney at the AWB Firm. She has a passion for intellectual property matters and helping creatives protect their brands and rights. Chanteé graduated from Charlotte School of Law in North Carolina with her Juris Doctorate.

In this episode, you’ll learn:

  • Why you need a contract with your members
  • What information and details your contract should include
  • Should you trademark your membership or program’s name?
  • The downside of your content’s copyright protection
  • The pitfalls of enforcing your contract internationally
  • Why having different payment tiers can get dicey
  • Should you have a disclaimer in your contract?
  • Do you have to disclose when you’re an affiliate for someone?



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Autumn Witt Boyd’s Links



Chanteé Hallett’s Link



Full show notes are available here


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/548
Wed, 17 Nov 2021 02:00:00 -0800
Pros & Cons of "Black Friday" Promotions

Have you been thinking about running Black Friday promotions?

As we approach the holidays, this topic has come up more and more during our Accelerator coaching program calls and in our community.

I have some pretty strong feelings about running promotions for Black Friday, so in this episode, I am sharing what I believe are the pros and cons of doing so.

At the end of this episode, I am also sharing with you somebody who I think is doing things the right way when it comes to a Black Friday promotion.

Tune in to this episode if you are someone who has been thinking about running a Black Friday promotion or if you have already started implementing your plans for one because I might just say something that leads you in a totally different direction.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes are available at www.rickmulready.com/547


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 12 Nov 2021 01:00:00 -0800
Are Facebook/Instagram Ads Still Working?

Are Facebook ads working for anyone right now?

Recently, a member of our Facebook group asked this question, so I am assuming a lot of you have the same one. Am I right about this?

If you have been asking yourself this or if you have been asking others this, it’s a super legitimate question, and you’re definitely not alone in it!

In this episode, I am answering this question for you, and I think you’re going to want the answer to this whether you’ve been running ads in your business or not.

On Today’s Show You’ll Learn:

  • The delay in reporting from Facebook
  • Why you should compare the stats in ad manager to your own funnel software
  • The discrepancy that you see in stats
  • What’s working to get results from an ads perspective
  • Why you need a strategy for your ads
  • Tips for setting up your ads
  • Why you should diversify your traffic

You will hear me talk about what has changed with ads over the last year, what is working to get results from an ads perspective right now, when you should expect a discrepancy in your stats, tips for setting up ads, how I think you should handle your strategy and a whole lot more.

There is a lot jam-packed into this week’s episode, and it is all really informative.

Tune in to find out if Facebook and Instagram ads are still working, and what you should do about it if they are or are not.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/546


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 10 Nov 2021 01:00:00 -0800
16 Ways to Repurpose One Piece of Content

How do you leverage a core piece of content in your business so that it spans across multiple platforms? Do you have a strategy for this yet?

Whether it is a podcast episode, a blog, a youtube video, or something else, you should be thinking about how you can leverage it to gain a higher return.

In this episode, I am talking to you about leverage, and more specifically, how it pertains to the content that you're putting out.

To me, leverage is the use of a small initial investment to gain a relatively high return, so that's what we're talking about when it comes to creating content.

Press play and grab a pen and paper because I am giving you 16 ways to repurpose one piece of content in this episode, and I am even telling you how I repurpose each podcast episode.

You’re not going to want to miss it!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes are available at www.rickmulready.com/545


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 05 Nov 2021 01:00:00 -0700
(Best Of!) Simple Hacks for Writing Copy that Converts, with Brittany McBean

Thinking about becoming a copywriter? Or maybe hiring one?

In this episode, I’m interviewing my copywriter, Brittany McBean, to talk about writing copy that converts. This is one of my most downloaded episodes from last year, and I got a lot of feedback on it when it first aired because listeners learned so much from it.

Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.

We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.

We're also going to cover things like: how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you're looking to hire a copywriter.


On Today’s Show, You’ll Learn:

  • How to talk about your personal life while still setting boundaries
  • That you can offer value to people going through similar things to you
  • The importance of letting go of clients that don’t align with your values
  • The value of putting yourself out there to get clarity on what really lights you up
  • How to surround yourself with your ideal clients
  • Why your copy and your message are not the same things
  • How to write copy that converts
  • What to ask when you’re hiring a copywriter

A lot of work goes into writing copy that converts, as opposed to copy that just sounds nice. Brittany is a total pro at this, so tune in if you are interested in becoming a copywriter or if you need a copywriter!


Links & Resources:

www.brittanymcbean.com

Follow @brittanylmcbean on Instagram



Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 03 Nov 2021 01:00:00 -0700
Should You Simply Rinse and Repeat a Launch?

A couple of weeks ago here on the podcast, I talked about why launching is doing you and your potential customers more harm than good…


If you missed that episode, you’re going to want to check it out! It is called “Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good” from October 15th.


I received a lot of feedback from that episode, so in this episode, I am diving deeper into this by answering a question from one of my Accelerator members that is looking for some direction for her next launch.


She does both live launching and evergreen, but her last launch didn’t go as well as expected. Throughout this episode, I am getting into what exactly I told her and how I recommend that she move forward.


If your launches haven’t been going as well as you hoped, I think that this episode will really help you out, so tune in and take notes!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes are available at www.rickmulready.com/543



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://rickmulready.com/543
Fri, 29 Oct 2021 01:00:00 -0700
Case Study: Creating a Business That Generates Revenue While You Nap, with Seemi Abdullah

Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That sounds pretty great to me!


Seemi Abdullah has structured her business to allow her to do just that, so she is joining me to break down how.


Seemi and I get into how she has structured her business and the journey she has been on to get to where she is now, how she leverages revenue share deals, how the pandemic changed her business, why she hired an OBM first, and a whole lot more.


Seemi Abdullah is the founder of TrilliumMontessori.org. She has over 20 years of experience in Montessori as a teacher and school administrator and owner and now works with other Montessori experts to provide professional development and curriculum resources to Montessori professionals around the world.


Regardless if you are in the teaching space or not, I want you to listen closely to this episode because there are a lot of great takeaways throughout.


On Today’s Show You’ll Learn:

  • Mindset shifts that take place throughout entrepreneurship
  • What to consider when deciding who to hire and when
  • The benefit of hiring an OBM first
  • How to figure out what to get off of your plate
  • Why it's so important to have clear systems before you hand them over
  • Tips for streamlining your “busy season”



I want to reiterate that Seemi has intentionally set up her business so she can take naps. That is awesome! Money still comes in while she’s sleeping - even in the middle of the day! Listen in to hear exactly how she has structured her business to be able to do this and how accelerator has helped her along the way.



Links & Resources Mentioned in this Episode:

https://www.trilliummontessori.org

https://www.facebook.com/Seemi-Trillium-Montessori

https://www.instagram.com/trilliummontessori




Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes available at www.rickmulready.com/542



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

https://www.rickmulready.com/542
Wed, 27 Oct 2021 02:00:00 -0700
Why Facebook Ads May Not Be The Best Option For You

Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately. But there could be other platforms that are better suited for your online business from a channel and strategy perspective. Today, I want to walk you through my thought process on how I would approach this through 5 examples of different niches. You can apply this same approach to your own business. This episode will put your brain into an exercise that will get you to start thinking about your niche, which many of my Accelerator students have been digging into to get more traffic in a much more intentional way… And I really want to encourage you to start doing the same. So hope you enjoy and learn something great after listening to this podcast… Discussion Points In Today’s Episode:0:00 Introduction2:17 Why you should know your target audience’s platform3:30 My approach on how to explore and test the best platform for your niche 4:13 Example 1: Kickstarting lead generation in a jazz niche7:43 Example 2: Advertising for a business teaching nurse anesthetists9:48 Example 3: Promoting drumming classes13:06 Example 4: Where to market teaching Jiu-Jitsu14:22 Example 5: How to reach those in the teaching space16:24 What if you’re not ready or don’t have the budget for other platforms? Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:How She Did It: 563K Followers on TikTok with Meg Harrell → https://rickmulready.com/how-she-did-it-563k-followers-on-tiktok-with-meg-harrell/Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 22 Oct 2021 01:00:00 -0700
Evergreen Funnels: Q&A

Today, we’re going to be diving into a really, really fun topic. If you listened to last Friday’s Quick Tip Episode, I shared with you something that is a bit controversial about how launching in your business is doing you and your potential customers more harm than good.If you’ve not heard that episode, definitely go check it out. So today, I want to do an Evergreen Funnel Q&A. These questions are from my Accelerator coaching members and people who have been reaching out to me regarding evergreen funnels. So in this episode, you’ll learn the answers to the following: Who is evergreen right for? I’ve seen many of my students think that evergreen is the ultimate passive income business. Should your offer be on evergreen or live launches?What do you focus on if you're not seeing sales on your evergreen funnels?What offer price will work best?Do you send follow-up emails to those who didn’t watch your webinar?Is discounting the price of your course or membership a good idea? I’m also going to share tons of different ways to sell your online course or membership on evergreen, how to increase sales on your evergreen funnel, and tips around creating urgency in your offers other than discounting. Although it’s a continuous and tedious work, there’s a lot of big surprises, successes, and sweet spots you can expect from an evergreen funnel. And by the way, this is our first Q&A episode that I’ve done in a long time here on the show, and I’m going to do a lot more in upcoming episodes. Appreciate you for always tuning in, and hope you enjoy and learn key takeaways from this podcast… Discussion Points In Today’s Episode:0:00 Introduction2:25 Who’s and who’s not fit for evergreen funnels? 4:57 Ways to sell your online courses on evergreen 17:11 Should your offer be on evergreen or live launches? 22:13 Increasing sales in your evergreen funnel 32:17 Offer prices that work best for evergreen 35:43 Should you send follow-up emails when people don’t show up? 40:47 How to warm people up prior to making offers 45:31 Create honest urgency with something other than discounting.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 20 Oct 2021 01:00:00 -0700
Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good

You might be surprised to hear me say this as I created my business purely on launching. That’s all I did for the first six years of my business...It was successful. Yet, the more I launched, the more I began to dislike the process. And it’s not just for me, I notice this every single week, whether it’s from my Accelerator members or people just reaching out in general. You see, I wanted to help my younger sister sell her resources and lesson plans on Teachers Pay Teachers, which is a site devoted to do just this. The teacher entrepreneurs in my Accelerator program recommended a specific course. But it turns out that the course wasn’t open yet...That was a huge eye-opener for me and made me realize what past potential customers must have felt.In this episode, I want to dive into these kinds of examples and why I think launching is doing more harm than good to you and your potential customers from a mental health and business standpoint. But I want to clarify that the kind of launches I’m talking about are those that happen once or twice per year. So if you’re counting on those launches as a major piece of the overall revenue of your business, then this episode is for you! What I’m sharing with you today is my truth from my years of launching (I used to do those types of launches) and my recommendations to make it better. Hope you enjoy and learn something new from this episode… Discussion Points In Today’s Episode:0:00 Introduction1:51 What I experienced in looking for online courses 10:30 How launches affect you and your customers’ mental health 18:31 How launches affect your online business 21:10



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 15 Oct 2021 01:00:00 -0700
Using Facebook Ads For Your Membership? (What Would Rick Do)

Today, I’ll be introducing a new segment for my podcast, which I will call ‘What Would Rick Do?’Since this is the first one, I want to do a Q&A around memberships and share some situations that have come up with my Accelerator coaching program members and my recommendations for each case.The first scenario we’ll be talking about is what an offer should look like to get more people into your membership. Well, there’s a couple of ideas that you can do to reach this goal. It could be a one-off discount of a course with an upsell for them to join the membership…Price anchoring the course and membership… Or, running a Facebook ad to a small offer and then directing them to the membership. One of my Accelerator members did this last year, and it worked really well. But Facebook ads are very different right now as they were before. If you’ve already created tons of lead magnets, I’m going to show you how you can leverage and repurpose those to drive new people to your membership offer. What I’m going to share are the exact strategies that I would do. This may be a long game, but once you find something that works, that is where you double down. Plus, I’ve got five more interesting scenarios to discuss in this podcast that we are talking about inside of my Accelerator coaching program. So hope you enjoy and learn a lot of valuable insights from today’s episode...Discussion Points In Today’s Episode:0:00 Introduction3:19 How membership offers should look like 5:27 Be patient and test your lead magnets 9:41 Track your campaigns 11:19 Increasing the lifetime value of your current customers 20:49 Hiring people locally vs. overseas29:58 Strategies to get more podcast downloads 36:29 Hiring specific roles in your business


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 13 Oct 2021 01:00:00 -0700
Is a Membership or a Course Right For Your Business?

Thinking about adding a membership to your already growing business?Already have a membership?An online course?Have you considered that one might not be the best idea for your business?Well, on today’s episode, I’m diving into answering whether an online course or a membership is right for your business.You see, I built my business with online courses, but I’ve also had memberships too.And I like both for different reasons.I’ve covered a lot about online courses here on the show, but not a ton about memberships.Memberships can be a high leverage, simple yet effective business model, and they're also a great opportunity to differentiate yourself from others in your space in the way that you deliver your membership.This is why I'm kicking off a “Membership Series” here on the podcast where we'll be deep diving into all aspects of memberships starting with today's topic — is an online course or membership right for your business -- all the way through to retention strategies and beyond.This series is going to be for those of you with an existing membership or if you're considering adding one to your business.Hope you enjoy today’s episode... Discussion Points In Today’s Episode:0:00 Introduction3:22 Memberships don’t have to be the usual monthly subscription5:23 Create a membership or an online course?9:28 The best time to add memberships to a business10:59 Best way to price your membership13:01 Your membership should have a promise14:33 Why people cancel their memberships18:08 People just get thrown into a membership.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 08 Oct 2021 01:00:00 -0700
Steal These 17 Lead Magnet Ideas

For the past few years now, we hear people saying that email is dead.Well, I have news for you. It’s not.Email is still one of the best ways to build relationships with your audience. Yes, open rates have gone down. But there are different ways to increase your open rates.And one of the best ways shouldn’t come as a shock to you.It’s using a lead magnet to build your email list.For this episode, I’ll share with you two things. The first are the 6 characteristics of a great lead magnet. A great lead magnet is one that:Solves a specific problem your audience hasGives a quick win Gives solutions in the format that aligns to how your audience consumes your contentOverdelivers on the quality of the contentIs a logical step towards your offerBuilds trust and respect with your ‘perfect person’The lead magnet of your choice should check all these boxes. The second thing you’ll be getting from this episode is a valuable resource you can use for the next 2 years. I’m giving 17 lead magnet ideas that you can try for your business. Out of these 17 ideas, pick one that aligns with your business and your audience. Don’t take all of them, and try to implement them in a week. That’s definitely not what I’m suggesting.So in this episode, I’m giving you a whole bunch of lead magnet ideas that you can swipe, steal, and implement in your business. If you want your own copy of my 17 lead magnet ideas, you can download this little cheat sheet at https://www.rickmulready.com/leadmagnet.Discussion Points In Today’s Episode: 0:00 Introduction 5:25 Know your people and their problems6:01 Give them a quick win7:11 Give solutions in a format that aligns with how your person consumes content8:14 Overdeliver on the quality of your lead magnet9:03 Your lead magnet should be the logical next step to your offer12:56 It should build respect and trust13:35 17 lead magnet ideas you can steal16:00 Advantages of a short video training17:25 Create a resource that does the work for them19:46 Benefits of quizzes21:44 Use live webinars to list build22:48 Give out a free resource25:16 Try giving a free trial27:08 Give a free book or e-book29:20 Recap of key characteristics of a lead magnet


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 06 Oct 2021 11:14:00 -0700
Stop Trying to Be a Good Manager

Managing people has never been something that I've super enjoyed. I also don't think I'm all that good at it either.I mean, since starting my business almost 8 years ago, managing my team is a skill that I feel like I've gotten a lot better at, but I still feel like I'm not very good at it.My first experience with leading a team was way back in the wild west days of the Internet when I was at AOL, managing a team of like 12 people. But that was corporate. Sure I learned some valuable skills, but I also feel like it's different when it's your own business.As a business owner, over the years I've wasted so much money, time, and energy on hiring the wrong people who needed a lot of managing and overseeing.And as the business has grown and evolved, I've learned 3 big things when it comes to managing your team:You don't even need to be the manager of your team (you can hire someone to do that)If you don't have someone to be the manager and it falls on you, the good news is you don't have to be a good manager yourselfSystems and processes — the clearer and simpler they are make it super easy for people on your team to succeedIn today’s episode, I break down and dive deeply into lesson #2 above -- the fact that you don't have to be a good manager yourself.Like I started out saying, I don't consider myself a very good manager, nor is it something I super enjoy.So in today’s show I share everything I’ve learned and done to create and manage an amazing small team of A-players and how you can step-by-step do the same as the Optimized CEO of your business...Discussion Points In Today’s Episode:0:00 Introduction4:26 Three things I learned about being a manager and running a business7:00 Why you don’t have to be a good manager8:46 What is an intrapreneur and why you need them on your team12:37 Hiring people who can give their full attention15:36 CEO doesn’t have to be the one creating all the ideas17:21 How making these shifts can make you a more Optimized CEO


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 01 Oct 2021 01:00:00 -0700
Membership Sales Secrets, with Jason Brown (Replay)

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders. Not only is Jason sharing his number one secret for selling your membership, but he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves. Discussion Points In Today’s Episode:0:00 Introduction 10:16 How Jason’s membership has evolved 18:02 What the creation of a new offer looks like 21:16 The importance of charging what you’re worth24:35 Why Jason decided to stop offering refunds 30:39 Focus on smaller numbers but more personalized 32:47 What does their marketing look like38:56 Show up where your customers are40:15 Ways to prevent resenting your business 44:03 Best way to maximize your team without overworking them48:00 The value of having work-life balance



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 29 Sep 2021 01:00:00 -0700
Rethinking How You Look At Success In Your Business

Most people view revenue as the measure of success of a business.But I want to offer you a different perspective.Sure, you might hear about those businesses saying that they’re making seven figures, but that’s often just topline revenue. What you don’t hear about is how much of that revenue is actually profit or that they’ve worked themselves to the bone to achieve it.The danger in this for so many course creators and online coaches is that we hear about all this money and we start thinking that that’s what success looks like.We start chasing someone else’s version of “success”.I once made that same mistake too, chasing another person’s version of success, and it made me both mentally and physically exhausted.This is the reason I changed how I define success in my business, which comes down to 3 key things: 1. Profit.Businesses need to make profit (duh) otherwise, it’s just a hobby. Topline revenue is great but how much of that is actually going into your pocket? There’s a certain % that I recommend as a starting point for online course creators and coaches. 2. Impact.Impact can mean a lot of things to different people. It could be helping a million people or offering jobs to “x” number of people. Take the time to realize what your impact would be, but don’t forget to find a means to measure it.3. Hustle Goal.Some people start businesses because they want to work less. If you’re the type that loves working long hours, awesome. If you're not, then it can be something you can work towards. The key is understanding that hustle is NOT a requirement of a successful business. In fact, it’s toxic and I go into why that’s the case in this episode.This episode will offer a different perspective on measuring the success of your business while also helping you identify what your version of success looks like.Discussion Points In Today’s Episode:0:00 Introduction 4:05 First key measure of success: Profit5:54 The two types of profit margin9:25 Second key measure: Impact12:28 Third key measure: Less hustle goal15:15 What’s the cost of hustling all the time?18:38 Leverage your time to have the greatest impact by doing less19:36 Focus only on CEO activities



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 24 Sep 2021 01:00:00 -0700
Membership Case Study: How Hallie Sherman Added $10K/mo With a New Membership

Whether you’re considering adding a membership program to your business or already have one and want to grow it, this episode is for you. On the show today, I want to share with you a case study of how Hallie Sherman, one of my Accelerator students, added a membership to her business and knocked it out of the park in her first launch.Hallie welcomed almost 500 members in the first 45 days and she did primarily by listening and taking note of what her existing audiences were asking for.When you listen to the episode, there are a few key takeaways I want you to listen for that led to such a successful release of the program... Research what your customers want and find the gap that’s in your industry.Take advantage of resources you already have.Keep listening to feedback and create content based on it.Hallie’s success didn’t involve any elaborate plan or fancy tools. It was simply asking and constantly creating content based on the needs of the clients (many things we discuss inside of Accelerator)Check out the timestamps below if you want to jump to a specific area of the conversation as we deep dive into the super successful launch of her brand new membership...Discussion Points In Today’s Episode:0:00 Introduction 1:31 About Hallie Sherman6:14 What drives her to be an online business owner and speech language pathologist8:45 How spending less time on your business helps it grow11:03 Giving a different kind of value to customers14:52 Ask your team what they need to create your new resource17:53 The importance of listening to your audience20:54 Benefits of building your trust24:48 The system in place27:01 What did the launch look like?30:35 If people buy when you go live, keep doing that34:26 What made the membership special?35:57 Custom platforms aren’t always necessary



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 22 Sep 2021 01:00:00 -0700
Are You Using the Best Colors for Your Call-to-Action Buttons?

As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they'd like for me to review. I then record a personalized Loom video with my critique, ideas and feedback.This year especially, I’ve been getting a lot of requests to review landing pages -- opt-in pages, sales pages and the like. And the more and more I’ve reviewed, the more and more I’ve noticed a simple tweak that can have a big effect on increasing conversions -- the color of the call-to-action (CTA) buttons.You see, 99% of the pages I’ve been looking at from our members had CTA buttons that blended into the rest of the content and the other colors on the page. I know in the grand scheme of things, the color of the call-to-action buttons on your landing page should be far down the list of what to test…But what’s certain is that button colors that blend in aren't going to make it easier for anyone to take the action you want them to take.So after seeing so many opportunities for improvement, I started asking myself…What IS the best color for your CTA buttons?I decided to do some research to see if there was any science behind the psychology of color and the feelings people have when they see certain ones.And my findings were super interesting…I had no idea different colors “spoke” to people in different ways.Even with my years of experience, I still learn new aspects to improve on everyday. Like, something as simple as colors hardly crossed my mind a few years back. And to be honest, I’ve never thought much of what color I “should” use for the buttons on my landing pages other than they need to stand out and “pop” from the rest of the colors and content on the page.But after my research, and seeing so many landing pages over the years, I now have some new best practices… And I’m sharing them all with you today, on the podcast.Discussion Points In Today’s Episode:0:00 Introduction 4:05 The science behind colors and what they are associated with8:19 Different cultures have different meanings to color9:35 Choose a color that pops out11:24 Test out the conversion of different colors12:11 Good and bad examples of the TEXT on call-to-action buttons14:36 Putting yourself into your customer’s mind



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 17 Sep 2021 01:00:00 -0700
How to Make High Tickets Sales Without Feeling Pushy with Leah Neaderthal
There’s a shift happening in the online space. And I love it.People are fed up with the overly pushy, false promises, hype-y sales tactics that have (unfortunately) become the norm over the past several years in the online space.And now people are showing how over it they are by choosing to invest in course creators and mentors who, in addition to being an expert, are real and authentic.Experts who aren’t going to get all “used car sales-y” (nothing against used car sales people) when they are selling their programs.Nobody likes being sold to, right?And that’s especially true if you have a course or coaching program that’s a bigger investment, say, $2K or more.People are often going to need a bit more information and to learn more before making a purchase decision.If you’re selling a “high ticket” program, I definitely recommend getting on a call with people to discuss whether they’re a right fit for your program and vice-versa.For example, in order to even be considered for my Accelerator coaching program, you need to apply and then jump on Zoom with either my team or me.If you’re not getting on calls with people, by the way, it’s a great way to make it easier to welcome more people into your program.It’s such a simple thing to do, get on Zoom with someone, yet so few people do it.Calls are so effective for a couple reasons:You get to determine whether the person who is interested in your course or program is a right fitAnd they get to determine whether you are right for them, to help them make a decision one way or the other.Whether you are already doing “sales calls” for your higher investment offer or are now considering starting to do them…Here are a couple things to do to help you be more successful in your calls:Listen more than you talk.We all love to hear ourselves talk, but this isn’t about you it’s about the person considering your program.When you take more time to listen to their challenges and struggles and what they’re wanting to accomplish, you can (gasp) tailor the call to their specific concerns and how you can uniquely help them. Make your offer with confidence.If you’re not confident in your own program or deliver the offer to join your program with confidence, people are going to see right through it and they’re aren’t going to invest in what you have.If you get results for people, own the fact that you’re the s*%t (because you are) and deliver your call with confidence.Selling your higher investment course or program doesn’t have to be so scary or hard.It’s a skill that’s learned, and can be learned quickly.And it can be one of the most important skills you have as a business owner.That’s why on today’s episode of The Art of Online Business podcast, I’m interviewing expert sales coach Leah Neaderthal…... where we’re talking all about How to Make High Tickets Sales Without Feeling PushyAmong other topics, you’ll learn things like:How to shorten the sales processHow to avoid the mistake most people make when they get on a call with a prospective studentWays that we unknowingly prevent clients from saying “yes”And more…If you’re selling any kind of offer that’s north of $2K, this episode is a must listen.Discussion Points:0:00 Introduction 6:49


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 15 Sep 2021 01:00:00 -0700
Is Impact Important to You and Your Business?

The word “impact” gets thrown around a lot these days.It’s overused.It’s overused because as much as it’s often used to define what we do in our online businesses, so few people actually stop and take the time to define what it actually means to them.Myself included.For the last few years I too have been throwing “impact” around as a way to describe one of the goals of my business.But I’ve never shared what it actually means to me and my business.I don’t think I’ve really truly been clear myself if I’m being honest.Until now…Over the last few months I’ve become super clear on what “impact” means to me and how I measure it in my business.My team and I have also woven Bigger Impact into my Accelerator coaching program as a key measure of success — we help our students define what impact means to them and then we help them achieve it.If “impact” is something you’re wanting to achieve in you’re business, have you defined it?Do you know how to measure it?Whether this is something you’re already clear about or something you’re working towards……this episode of The Art of Online Business podcast is something I’m hoping you find value in.I share what “impact” means to me, how it’s woven into my business, why focusing on impact doesn’t have to come at the expense of making (a lot of) money, and more…Here’s to More Profit, Bigger Impact, Less Hustle!Want to jump to a specific topic within the episode?…Discussion Points:0:00 Introduction 2:44 What does impact mean to me? 5:49 Ways on how to have an individual impact on somebody 8:32 Creating impact in my business9:32 Showing people what’s possible 11:50 Think about your impact goal at scale 13:42 Determine what kind of value you can create to meet that goal 15:15 Impact vs. income: which one to choose first?



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 10 Sep 2021 01:00:00 -0700
How to Work With (and Find) An Ads Manager

In today’s episode of the show, I wanted to talk to you about how to navigate working with and also hiring a Facebook/IG ads manager.While I 100% think you should know the basics of Facebook ads so that you can have an educated conversation about them, I also want you to consider delegating them to someone once you’ve gotten the basics down.It’s but one piece of being the Optimized CEO of your business — hiring and delegating so you can be focusing on the most important aspects of your business. Whether you’re currently working with an ads manager or haven’t yet taken that step, this episode is your roadmap to making this relationship as beneficial as possible for the both of you.I break this episode down into what your responsibilities are when working with an ads manager and then what their responsibilities are when working with you.I think some of what I share is going to be an eye-opener for you.Having worked as an Ads Manager in the first couple years of my business, and also being a successful online business owner who teaches Facebook and Instagram ads, I have a unique perspective on this dynamic.If you have any questions, feel free to contact me at rick@rickmulready.com.Discussion Points:0:00 Introduction 3:18 Managing your own ads is not a good use of your time6:51 What are YOUR responsibilities?8:14 Make sure that your manager has access to your accounts8:51 You should have a funnel that converts10:00 Allow your ads manager to take ownership of results12:26 Ads managers should be driving quality traffic for a lead cost, that works to hit the ROI goal16:37 You should be giving them assets that align with your brand18:06 It takes at least 90 days to see whether they are profitable20:02 Be proactive in communication21:11 Ads managers are responsible for results22:54 They should be setting reasonable expectations with you23:47 They should communicate what assets they need and when24:26 Managers should adhere to your requests26:30 What to look for when hiring an ads manager33:55 Where to find an ads manager35:33 Should you bring your ads management in-house?37:36 Cons of in-house management39:11 Summary of this episode


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 08 Sep 2021 01:00:00 -0700
Why More Isn't Always Better

As course creators and online coaches, when we want to increase our profit or have a bigger impact, we often think that we have to add more or do more. When in fact, the opposite is true. Yes, in order to grow in your business you need to become a different version of yourself that got your business to where it is today, be-ing and do-ing are completely different things. While it’s good to explore new ideas, sometimes you have to first look at what’s already in your business.Speaking from my own experience and that of countless of my Accelerator coaching students, adding more or doing more is not always what’s best for your business. Rather, look inside your existing business and look for areas that are already working and improve those. Get your flagship offer super dialed in before adding more programs or offers. In the case of getting your business to at least $500K in revenue, less is definitely more. In today’s episode, I break down a real-life example of one of my Accelerator coaching members and how simplifying, and not looking for “more”, has not only added top line revenue to her business but also reduced the number of hours she’s working each week. I’ll also share the steps that we took in order for us to refine their existing resources. With this episode, you can learn to identify what parts of your business that you should be focusing on and what you need to do in order to improve them.Discussion Points:0:00 Introduction 3:04 Improve on your core offer6:42 Identify and update the top selling offers in your business7:54 Estimate how much time it takes to review each resource9:40 Block out time in your calendar13:02 Find out what you specifically need to update a resource15:43 Who will be doing the updates?18:30 If someone in your team can’t do it, create a job description21:28 What does ‘done’ look like in your business?



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 03 Sep 2021 01:00:00 -0700
21 Ways to Increase Your Webinar Show Up Rate

If you’ve ever done a webinar before, you know that one of the most frustrating things is when you do a whole bunch of work (or invest a lot of money) to get people registered only to have a small fraction of them actually show up.This has happened to me a ton of times over the years, and it’s not uncommon (especially these days) to hear from students that they’re experiencing low show up rates too. And I’ve also learned and tested things you can do that can result in increased show up rates, which then often result in higher sales. After all, generally, people who show up live and ask questions tend to be more likely to purchase. So to help you increase your webinar show up rates, and hopefully increase your sales, I created this podcast episode for you where I take you through 21 different wants to increase your webinar show up rates (and a few bonus ones as well). Want to Download a PDF of the 21 Ways to Increase Your Webinar Show Up Rate?https://www.rickmulready.com/showupDiscussion Points:0:00 Introduction 4:30 Average show up rate6:04 Add a testimonial below the registration button7:26 Find a good length to your registration page10:19 Test with different days and times12:10 Do video-view ads13:28 What to add in your Thank-You page15:24 Ask for contact information (but make it optional)18:41 Make the webinar mobile-friendly19:30 Create an exclusive offer for live viewers20:43 Embed a Messenger button21:44 Add an option to add in their calendar22:35 Time between registration and the actual webinar is important24:17 Don’t offer a replay25:12 Retarget registrants with ads27:07 Lead up to the webinar with value-based emails30:38 Use testimonials from previous attendees



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 01 Sep 2021 01:00:00 -0700
How to Minimize Your Facebook Ads Stats Discrepancies

Are you confused why your Facebook stats aren’t in sync with your other platforms?If so, you’re definitely not alone. In fact, it’s impossible to get ad stats that are 100% exactly the same across all platforms. That’s why I advise that you don’t look at your Facebook Ads Manager stats at face value and accept them as they are.Rather, in this episode, I want to share with you the secret behind ad stats and what you can do to get the most accurate numbers. Not only will this help you with your reporting, but it will also give you guidance on what you should be optimizing with your ads and funnel.Discussion Points:0:00 Introduction 3:34 Why stats across platforms will never match up7:36 Understanding huge discrepancies9:58 How to get as accurate stats as possible12:51 Benefits of creating separate funnels for ads14:03 Stats can help you calculate cost per result17:50 Adapt and look at other platforms



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 27 Aug 2021 01:00:00 -0700
How She Did It 563K Followers on TikTok with Meg Harrell

Thinking of using TikTok to increase leads and traffic for your online business? Aside from LinkedIn, Facebook, and Instagram, TikTok is another great channel to promote your business. It’s one of the top downloaded apps today, and I’ve read recently where some say it’s the next Facebook.Meg Harrell, who is also one of my Accelerator coaching students, is someone who’s leveraging TikTok in a big way to grow her online business.Meg helps nursing students pass the NCLEX exam as well as first year nurses acclimate to their new job. Her TikTok strategy has helped her grow over half a million followers in nine months which has drastically increased her course sales. In this episode, she talks about the tips and tricks to leverage your business through TikTok and how to best use it. If you’re ready to take your business to the next level and you love watching viral videos at the same time, then this is the episode for you. Tune in and listen right now.Discussion Points:0:00 Introduction 2:07 What Meg does for a living 4:42 How Meg’s two-dollar resource evolved into a money-making online nursing program 9:17 Meg’s driving purpose to grow her nursing course business 10:21 What made Meg gravitate towards TikTok 12:30 TikTok is not only for the younger demographic 13:20 Meg’s secret sauce in growing half a million followers16:02 How TikTok series help you listen and engage with your audience 21:11 Best TikTok video hacks and tips that Meg follows 24:37 How newbies can set their foot on TikTok 25:52 Recycling content as a form of advertisement 29:00 How TikTok can leverage your business to sell more 35:38 Meg’s amazing vision for her online business and for the medical industry 40:37 Be authentic with that you post 43:30 How long you should spend time on TikTok
About My Guest:Meg Harrell is an entrepreneur, influencer, and creator behind megforit.com and nursemegrn.com. She is a mother of two and runs her two digital brands from home in Central Florida. In addition to her minimalist lifestyle and family travel blog, Meg provides tips to the medical community through TikTok from her 12 years of experience as a Registered Nurse (RN). Her blog and social media presence inspire student nurses to pursue their dreams in healthcare and mothers to find joy in simplifying life. Connect with Meg by visiting her website at megforit.com and nursemegrn.com. You can also follow and watch her videos on TikTok at @nursemegrn and @megforit or on Instagram (www.instagram.com/nursemegrn/).



Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 25 Aug 2021 01:00:00 -0700
(Please) Stop Creating Small Offer Funnels

I’m begging you to stop creating small offer funnels in your business…You have to stop chasing the shiny object and instead, focus on what's more important in your business.Small offer funnels are nothing new. They have been around for years, and I know a lot of people turn to them when their flagship offer isn’t selling. Believe me when I say that this isn’t the answer though.In this episode, I am breaking down exactly why I'm saying this and what you should be doing instead of creating small offer funnels.What I have to say about this and my advice for you is going to save you a lot of time, a lot of money and a lot of frustration, so listen closely.Full show notes are available atwww.rickmulready.com/523See omnystudio.com/listener for privacy information.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 20 Aug 2021 01:00:00 -0700
How to Use Anxiety As Your Entrepreneurial Superpower with Jess Rodriguez

Anxiety has played a large part in my life and my business over the last 7.5 years.My guest in this episode, Jess Rodriguez, has been able to use anxiety as her superpower, so she is joining me to share her story.Her anxiety has empowered her to work less and live more, and that has allowed her to create the business that is right for her. This is so important and something that I talk about all the time - we are creating our business around our life, not the other way around.As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours.On Today’s Show You’ll Learn: What to do when you realize you need to remove yourself from your businessHow to handle unhappiness in your businessThe importance of setting boundariesHow to overcome perfectionist tendenciesWhy you should make a list of your feelings when you feel anxiousHow to build in self-care time during a stressful time in your businessSystems that you can create to simplify your workdayMy journey is very similar to what Jess shares in this episode, so expect to hear me open up about my experience with anxiety alongside her. I am sharing some things that I haven’t shared publicly before.Even if you don’t suffer from anxiety, overwhelm or worry, I really encourage you to listen to this vulnerable, powerful, and inspiring conversation.Links & Resources Mentioned in this Episode:https://instagram.com/freedomdrivensuccesshttp://freedomdrivensuccess.com/audiohttps://freedomdrivensuccess.comrickmulready.com/accelerator Full show notes available at www.rickmulready.com/522See omnystudio.com/listener for privacy information.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 18 Aug 2021 01:00:00 -0700
Should You Switch Your Course to a Membership?

Have you ever thought about switching your course to a membership?A lot of online business owners ask me this question, and I actually love to talk about it because it allows me to discuss two of the three pillars of being the optimized CEO of a business: optimized mind and optimized sales and marketing.I had a coaching call with one of my accelerator coaching members recently, and this is exactly what we talked about during an “Ask me Anything” session.In this episode, I am taking you behind the scenes of our call, so I can let you in on my opinion here.If you have ever considered switching your course to a membership, listen to this episode because I am teaching you how to think about things differently in your business so that you can get the outcome that you want without having to do a whole lot of extra work.Full show notes are available atwww.rickmulready.com/521


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 13 Aug 2021 01:00:00 -0700
5 Reasons a Personality Quiz Should Be Your Next Lead Magnet with Linda Sidhu

Do you use any type of quiz as a lead magnet in your business?Some business owners ask me if quizzes are dead. My guest in this episode, Linda Sidhu, is here to share with us her expertise on quizzes (specifically personality-based quizzes) and tell us why they aren’t at all dead!We're breaking down exactly why it's important to have a quiz that allows you to learn as much as possible about the person taking the quiz, how to use their responses to serve them in the best way possible, and how to make it really fun for them.Linda Sidhu is a list-building expert and strategic partner with Interact (the quiz platform), who helps entrepreneurs create irresistible personality quizzes that bring in hundreds of new subscribers on autopilot.As a former top ten pharmaceutical sales representative, she had extensive training in personality types. She took the same methods that worked for selling products face-to-face and turned them into a personality quiz framework that converts views to leads at 70% and helps craft personalized marketing for her customers. Linda has been featured in Interact’s quiz marketing podcast and the #prettyawkward entrepreneur podcast.On Today’s Show You’ll Learn: If quizzes are as effective as they used to beWhat personality quizzes do for the user and business ownerThe percentage of leads that come from quizzes on averageHow long a quiz should beExamples of how to structure answersHow to use the results of personality quizzes The best way to name your quizQuizzes are actually one of the best list-building strategies that you can do in your business, so listen in to this episode to learn why and how to leverage them as a lead magnet.Check out my quiz after you listen to understand the invisible roadblocks in your business that are very likely tripping you up and keeping you from gaining the traction and the momentum that you really want and need. Visit www.rickmulready.com/quiz!Links & Resources Mentioned in this Episode:rickmulready.com/quizrickmulready.com/acceleratorhttps://www.lindasidhu.com/https://linda-sidhu.mykajabi.com/quiz-ideahttps://www.lindasidhu.com/https://www.instagram.com/linda_sidhu_quizzes/https://www.facebook.com/groups/813848232379718/ Full show notes available at www.rickmulready.com/520See omnystudio.com/listener for privacy information.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 11 Aug 2021 01:00:00 -0700
Determining Your Next Hire + How to Cut 90 Mins From Your Work Day

What if I told you that I could help you cut 90 minutes from your work day every single day with just one simple exercise?While also doing this exercise, you can identify who your next hire should be so that you can scale your business. In my opinion, you can be working less while thinking about growing your business, and this exercise is going to help you do that.Sounds pretty good, right?In this episode, I am walking you through exactly how to do this, so you can make more money and work fewer hours in your business.This is an exercise that I walk my Accelerator coaching members through all the time, and it’s probably an exercise that you have heard of doing before.There are going to be some very quick wins that you can take from this, so listen in to learn what I recommend doing that will not only save you time during the week but also help you get clear on who you should be hiring.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes are available at www.rickmulready.com/519See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 06 Aug 2021 01:00:00 -0700
The Critical 4 Financial Metrics of Your Business with Michael King

You need to understand your financial metrics when it comes to your business.I say this ALL the time, so we are actually getting into the details of it in this episode.I am joined by Michael King to talk about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash.Michael is a business money coach and the CEO of KFE Solutions. After spending the first 11 years of his career in the military, Michael ventured into the world of business. He quickly learned that he needed to level up his financial IQ to survive.The big problem he found was the fact that most financial “experts” couldn’t explain business money concepts in a way that could be quickly understood and easily applied to real-world problems that entrepreneurs encounter.Michael decided to bridge that gap. In 2016, he created KFE Solutions with the mission of helping business owners understand their numbers so they can make better decisions. Since then, Michael and his team have worked with hundreds of entrepreneurs to help them scale their businesses profitably.On Today’s Show You’ll Learn: The percentage of businesses that fail because of poor cash flow managementHow your decisions impact revenue, gross profit, net profit, and cashThe number one thing to look for in a bookkeeperWhy you need to look at least 6 weeks into the future for your cash flow forecastHow cash flow forecasting differs from profitThe amount of clarity that cash flow forecasting brings into our life and businessWhat you should consider when hiring from a cash flow perspectiveUnderstanding decisions from a profitability standpointMapping out payment plans for Facebook adsI wish I had this conversation with Michael earlier in my business because it would have saved me a lot of confusion!If you are in need of some financial guidance, listen up to learn all about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash.


Links & Resources Mentioned in this Episode:


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes available at www.rickmulready.com/518See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 04 Aug 2021 01:00:00 -0700
How to Decide Whether You "Should" or Shouldn't

Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase.I put my business decisions through what I call the values-based decision filter, and I do this no matter how big or small they are.In this episode, I am sharing what this framework looks like and why it is so important to be clear on your values in order to do it.The values-based decision filter will help you with decisiveness which falls under the “Optimized Mindset” pillar of the Optimized CEO method. As a reminder, the Optimized CEO method is made up of three pillars: optimized mindset, optimized sales and marketing, and optimized systems and processes.As you gain strength in each pillar, you can begin to generate more revenue, have less stress, and create more freedom for yourself.Tune in to learn more about this and why your ability to make business decisions thoughtfully can help you on your journey to becoming an optimized CEO.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes are available atwww.rickmulready.com/517


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 30 Jul 2021 01:00:00 -0700
How to Create a Thriving Community (Without Burning Out) with Anna Hetzel

Are you considering creating a community? Are you in the middle of creating a community in your business right now?I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considering to improve the quality of your community.Anna Hetzel is joining me in this episode to share how they have been challenging me to do the very same work with my own community.For over four years, Anna (they/them) of Strange Birds LLC has crafted human-centered, conversion copy designed to help growing brands strengthen relationships and retain their customers. Their new group program—Community Camp—is a 4-week masterclass for leaders on designing, facilitating, and maintaining a paid online community. Anna is also co-founder of PB&Qs, an online business community for LGBTQ+ women, trans, and gender-nonconforming folk.When they’re not slinging words and building communities, you can find them in the woods, reading a book, or trying to figure out how to stop rabbits from eating their garden.On Today’s Show You’ll Learn: How to define what community feels like to youWhat platforms allow you to build true communities How to find the right platform fit for you and your communityWhat you need to do to create a cultureThe problem with being too engagedHow to consider what is right for your time and energyAnna is sharing a unique perspective on community and they also are sharing an interactive worksheet for you that will help you tackle the big questions you need to consider when building an engaging and supportive online space.Tune in for details on the worksheet and advice on how to build a thriving community without experiencing burnout.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes available at www.rickmulready.com/516
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 28 Jul 2021 01:00:00 -0700
How to Predict Your Business' Future With a Scorecard

Do you use a scorecard in your business?I hope that you do! As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that.In this episode, I am breaking down what goes into creating a scorecard and the importance of having one in your business for those of you that don’t already use one.If you do use one already, this episode will help you refine that process.This is something that you can get creative with as long as you understand what you need to be tracking and how to identify the result.For more information and direction on using a scorecard in your business, tune in to this episode!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes are available atwww.rickmulready.com/515See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 23 Jul 2021 01:00:00 -0700
Thinking Differently About Your Marketing Efforts, with India Jackson

Are you confident in your marketing efforts?I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson.India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclusiveness.Throughout this conversation, we get into the details of what stale marketing is, why less is more when it comes to your marketing, how to use stories in your business to set yourself apart, and a whole lot more.India Jackson is the CEO of Flaunt Your Fire and co-founder of Pause on the Play The Community, helping entrepreneurs amplify their influence without changing who they are. From beauty model and bodybuilder to published photographer, for ten years India watched as talented professionals were forced to adopt identities that were sellable but not authentic. Her brand visibility agency and podcast now help clients ditch stale marketing, break out of industry molds, and build authority by being themselves.India is a first-generation college graduate, earning a Bachelor of Art and Design while working full time and launching a business. She’s been featured by Forbes and She Podcasts Live and is trusted by leading brands across North America, including Christian Dior and Tyler J. McCall.On Today’s Show You’ll Learn: What stale marketing isInfusing your values in everything that you do as a company Creating an amazing experience as a brandBuilding a bond that goes beyond what you sellDoing things that align with you even with fearBeing intentional about what you want to shareHow to align what you believe with what people perceiveRemember, attraction is not determined by the tactics or strategies that you use, but it is determined by how you share your purpose, your culture, and your values.For more information and advice on how to do this in your own business, listen in to hear from India Jackson.


Links & Resources Mentioned in this Episode:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes available at w


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 21 Jul 2021 01:00:00 -0700
Why Your Ad Strategy for Launches Needs to Change

If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward…It might for some of you, but it’s likely not going to for most of you.There are some big changes happening, so I am sharing why this is the case and what you should be doing differently in this quick tip episode.It doesn’t matter if you do webinars, live training, live challenges, or anything else in between, you’re going to want to make sure that you understand the best way to run your ads.For more information and what I recommend going forward, tune into this episode all about ad strategy for Facebook and Instagram.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes are available atwww.rickmulready.com/513See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 16 Jul 2021 01:00:00 -0700
Part II: Expert Tips on Podcasting with Charley Valher

Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast.Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this.Charley joined me in episode 510 for Part I of this mini-series, and we talked about who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more. You don't necessarily need to listen to that one before this one, but it is still a must-listen.Now we are diving into what you should be doing to promote and market your podcast so you can grow, provide value and build relationships with your audience.On Today’s Show You’ll Learn: How to get the most traction during a launchWhat to expect for your download numbersThe benefit of having an existing audience and email listHow ahead you should be when planning your episodesRecommendations for microphones and other equipmentThe pros and cons of releasing multiple episodes per weekWhat Apple uses in the algorithm for podcastsIncorporating video and ads to drive listenershipThe benefits of collaborating with other podcastersIf you are interested in learning more valuable tips and hear advice from Charley on how to promote and market a podcast, you’re going to need to listen to this episode!Tune in and don’t forget to listen to Part I as well if you haven’t already.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes available at www.rickmulready.com/512See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 14 Jul 2021 01:00:00 -0700
Quick Tip: Lead Costs High? Focus On This...

Are you seeing higher than normal leads costs?If so, you are not alone!A lot of my Accelerator coaching members are experiencing ad costs all over the board, so I know how frustrating it can be.Between iOS updates and the pandemic, there are a lot of changes when it comes to advertisements on Facebook and Instagram, and a lot of my members have been wondering how to navigate that.In this episode, I am giving you the same advice I have been giving them. I am offering a different thing for you to focus on instead of your lead costs, and I am talking to you about three things that you can do to increase your lead-to-sale conversion rate.For more information and to learn these three things, tune in to this quick tip episode!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes are available atwww.rickmulready.com/511See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 09 Jul 2021 01:00:00 -0700
Expert Tips on Podcasting: Part I with Charley Valher

Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast?If so, these episodes are going to be for you.My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief Podcasting Officer) at Valher Media, is joining me to talk about all things podcasting! I am breaking this interview into two parts because there is so much valuable information that I want to share with you whether you are just starting a show or you have had one for years.You can expect to hear who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more in this episode which is Part I!On Today’s Show You’ll Learn: The benefits of podcastingThe effect of saturation in the podcasting spaceWho should or should not start a podcastHow to differentiate your show from the nextCommon mistakes made by new podcastersIdeas for differentiating the format of the types of episodesWhat to know about Facebook and Audible for podcastsHow to keep up with what’s new in the podcasting space If you're looking to differentiate a little bit and grow your podcast so that you can reach more people within your specific niche, this is the interview for you. Tune in and don’t forget to come back for Part II with Charley where we talk more about how to grow and promote your podcast!


Links & Resources Mentioned in this Episode:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/510See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 07 Jul 2021 01:00:00 -0700
Quick Tip: How to Run An Effective Team Meeting

Do you know how to run an effective team meeting?They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time.I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes are available atwww.rickmulready.com/509See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 02 Jul 2021 01:00:00 -0700
Quick Tip: How to Run An Effective Team Meeting

Do you know how to run an effective team meeting?They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time.I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes are available atwww.rickmulready.com/509See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 02 Jul 2021 01:00:00 -0700
How to DIY Your Own PR to Tell YOUR Story with Cher Hale

Do you know how you can DIY your own PR to tell your story?In this episode, Cher Hale is joining me to talk all about this and share her expertise!We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there.Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups.As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism. To connect with her, you can access her free Pitch List library by signing up at ginkgopr.com/subscribe.On Today’s Show You’ll Learn: How the media tells stories and why they do it repeatedlyWhat to think about if you want to own your message and take back your narrativeExamples of socialization that leads to certain behavior How to move beyond the fear of “rocking the boat”Strategies for identifying your target client and pitching yourselfThe benefit of becoming a credible source within the mainstream mediaHow people with a platform can help others tell their storyWhy you need to be able to tell your story with eloquence and a deep understanding of your purposeHow to be a great publicist for yourselfWe have never had an episode like this on the podcast before, and it is so valuable. I took so many notes on all of these things!All of the topics and resources that Cher is talking to us about will help you share your story and your brilliance! It is so important to create more awareness for yourself, so tune in to hear how!


Links & Resources Mentioned in this Episode:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes available at www.rickmulready.com/508See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 30 Jun 2021 01:00:00 -0700
Quick Tip: Increase Launch Conversions With This One Strategy

Sometimes a way to increase launch conversions during a launch is sitting right in front of you, but you can't see it because you're too close to everything in the launch, right? We're always too close to our own businesses to see what's in front of us! I know a lot of business owners (myself included) have felt this way!Usually, what you can do to increase sales is something easy, so it's my job as a coach to shine a light on what that is so that you can increase sales without a ton more effort.In this episode, I am sharing some quick highlights from a recent coaching session that I did with one of my Accelerator coaching members that was a few days into her launch. You will hear how our conversation went and the simple thing that she added to her launch that had a huge impact on revenue!If you want to learn what you can do to easily maximize your launch, tune into this super quick, quick tip episode!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/507See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 25 Jun 2021 01:00:00 -0700
6 and 7-Figure Marketing Strategies with Shannon Matson

Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures?In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more.Shannon Matson is the owner of The Social Bungalow, a company dedicated to helping female entrepreneurs market their expertise + structure their business for scale. As the go-to Online Business Coach, she teaches high-level marketing strategies designed to create wildly in-demand 6 & 7 figure businesses.Shannon was in the corporate world of marketing before starting her business three years ago which really allowed her to gain experience in many different niches and business styles, so she has so much insight to share with us in this episode.On Today’s Show You’ll Learn: The benefit of being specialty-focused with your programHow to establish a content cadence for InstagramHow much time and effort you need to put in to gain tractionUnderstanding trending metrics on how your content is performingWhat you can do to easily navigate sales in direct messagesWhy evergreen is not a “set it and forget it” business modelOne of the best frameworks for high-ticket sellingHow to speak to and understand your target customerOvercoming saturation in your industryShannon is providing expert tips and strategies for how to market your expertise as an online business owner that you’re not going to want to miss, so tune in to hear this conversation!


Links & Resources Mentioned in this Episode:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/506See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 23 Jun 2021 01:00:00 -0700
Quick Tip: Are You Making This Facebook Ads Targeting Mistake?

You need to hear about this super common Facebook ads targeting mistake…If you're making this mistake right now, your costs are higher and you're not attracting the people that you actually want to be attracting with your ads. I know this for a fact!In this quick tip episode, I am sharing with you what you need to do to ensure that you're not making this common Facebook ads mistake!This mistake is often overlooked. It's a big reason why you might be getting good results with your ads, but you're not necessarily attracting the perfect customer. I am providing a few examples of how this happens and what to do about it!If you want to make sure that you are attracting your target audience with your ads, tune in to learn how I helped one of our Accelerator coaching members that found themselves in this exact situation.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/505See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 18 Jun 2021 01:00:00 -0700
Bracing for Impact with Ashley Shaw

What does it mean to you to brace for impact?For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently!We are getting into the details of this by talking about how this affects different things in life and in business and what to do about it!Ashley Shaw teaches entrepreneurs how to grow their business through their marketing efforts while seriously taking down their overwhelm. That is kind of her sweet spot. She’s worked in the fitness industry for the past 16-years starting with the largest fitness companies in Canada and a few “ma and pa” shops in between. Her mission is to help eliminate the overwhelm through DFY (done for you) marketing templates so her clients can build the authentic business of their dreams.Since becoming a mom, Ashley has been running her seven-figure business all while only working for four hours per day. So much of that can be contributed to bracing for impact.On Today’s Show You’ll Learn: Important shifts that lead to exponential growthThe benefit of hiring a coach to better understand your directionHaving the confidence to move forwardHiring for roles to help gain tractionUnderstanding your own desire zoneNot basing your worth on your businessWhy you need to be clear on your offerThe benefit of a sales and marketing scorecardLessons that come out of bracing for impactAshley and I cover a wide variety of topics in this episode. We get into the value of knowing the numbers in her business, what happens when you really learn how to launch, shifting strategies when they stop working, and more.There is so much value in this conversation, so tune in to hear from Ashley and learn how you too can brace for impact!


Links & Resources Mentioned in this Episode:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/504See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 16 Jun 2021 01:00:00 -0700
Quick Tip: NEW Facebook Ads Best Practices

The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it!If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these changes are just beginning because only about 10-14% of iOS users have updated to iOS 14 so far.In this episode, I am sharing some best practices for Facebook ads that you will want to follow to ensure that your account is set up the right way. These best practices will also make sure that your ad campaigns are set up for success.We are getting into what this means for those of us who run ads, what it means for consumers, how to navigate these changes and so much more because I want to make sure that you feel completely prepared to take this on in your business.If you’re willing to learn, be patient and ride out these challenges, you will win in the long run because a lot of advertisers will not take the time to learn the best practices. Tune in to learn more about this and what you need to start doing right now!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes are available atwww.rickmulready.com/503See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 11 Jun 2021 01:00:00 -0700
Are You Running Your Business or Is the Business Running You with Caitlin Mitchell

Are you the one running your business or is your business running you? I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing.I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experience with this, how it affected her and how she has been able to turn her mindset and business around to gain more control.Caitlin Mitchell is one of the co-founders and CEO of EB Academics, an organization on a mission to provide teachers with engaging and rigorous ELA lessons. Caitlin and her business partner, Jessica, founded EB Academics with the desire to help English teachers find success in their reading and writing curriculum while providing a community of like-minded educators. Through their online EB Writing Program and monthly membership, The EB Teachers’ Club, they have helped thousands of ELA teachers support their students in mastering standards.On Today’s Show You’ll Learn: The impact that being a business owner has on your lifeHow consuming running a business can beFocusing on being a leader instead of the details of the day to dayThe benefit of bringing employees onto your teamHow to slowly release control with new hiresAdjusting your hiring strategy based on your finances and workloadRemember, we are building our business around our life, not the other way around. We want to be present for the most important things and relationships in our lives, and we can only do that when we are the ones running the show.Whether you relate to this right now or you feel yourself heading in this direction, I know this episode will help you better understand what to do about it.Tune in to learn more about Caitlin, her experience with this and what she did to take the lead as the CEO of her business.


Links & Resources Mentioned in this Episode:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/502See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 09 Jun 2021 01:00:00 -0700
Quick Tip: Creating $50K Per Month

Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business?In this episode, I am taking you behind the scenes of a coaching session that I did recently with one of our brilliant members.This particular member’s goal with Accelerator is to get their business to a point of generating $50k months all while working less.I'm talking you through the challenge that they came with, how we worked backward from this goal to determine what needs to happen and what we decided to do to get this member on the right path.There are six things that I want you to take away from this quick tip episode that will help you if you want to scale your business, so tune in to hear those plus some of the things that might be holding you back!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/501See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 04 Jun 2021 01:00:00 -0700
Celebrating YOUR Wins & Breakthroughs: Episode 500!

Can you believe it? We have made it to episode 500, and it is all because of you, my friend!I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you!I love recording every episode and hearing how the topics and conversations help transform the businesses and the lives of so many, so this episode means so much to me.You will hear 15 people throughout the episode sharing the wins, breakthroughs, and lessons that they have had as a result of listening to the Art of Online Business podcast.My goal has always been and continues to be helping you optimize and grow your online business so that you can have more freedom, more revenue, and a bigger impact while working less! I can’t wait to continue doing that throughout the next 500 episodes! Thank you again, my friend, for being here!You can find all of the information from this episode and more about each spotlighted listener over on my website!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/500See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 02 Jun 2021 01:00:00 -0700
Quick Tip: How to Refine Your "Promise" For More Sales

Do you know what it means to refine your promise? Have you ever done it for your program, course, coaching, etc.?If your answer is no and you find that you are having a hard time making sales, this could be one of the reasons why.In order to make sales, you have to understand your perfect customer, hone in on your message to align with that customer, and finally, you have to be really great at communicating the promise that you are making to them.So many people cannot clearly articulate the promise of what they sell, so that is what we are getting into in this episode.I am going over some examples and giving you some ideas and tips so you can make sure that you refine your promise to be clear and concise.If you want to grow and scale your business, you have to be able to communicate what it is your offer does for people, so tune in to learn how to do this well!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/499See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 28 May 2021 01:00:00 -0700
How to Create a More Inclusive Business with Erica Courdae

How can you change your company culture to be more inclusive? How can you create a more inclusive business overall?This is such an important topic, and these are questions that you should be asking yourself as a business owner.I have been thinking about this a lot recently with my diversity, equality, and inclusion coach and consultant, Erica Courdae, because I am working on making sure that my business is intentionally inclusive. Erica is joining me in this episode to talk about creating a safe space, building an inclusive environment, and more.Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss.Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her two children. On Today’s Show You’ll Learn: Being okay with not being an expertHow to begin to shift your businessWhy you have to start with your own mindset firstThe importance of acknowledging that you will get things wrongChoosing the uncomfortable thing when it’s the right thingWhy you need to pause and take space to take ownershipNavigating the fear of cancel cultureCreating safety for your teamI so appreciate having Erica as my DEI coach and consultant, and I think you are going to get so much value out of this vulnerable conversation. She is brilliant, a total expert, and unpacks this topic in such an understandable and non-judgemental way.Tune in to learn more about how I am navigating this and how you can too with Erica’s help!

Links & Resources Mentioned in this Episode:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 26 May 2021 01:00:00 -0700
Quick Tip: What If It Were Easy?

What if it were easy to accomplish all of the daunting tasks in your business such as setting up funnels, writing an email series, researching your perfect customer, and so on?I heard this concept from Tim Ferriss originally, and it really stuck with me, so it is what I am sharing with you in this quick tip episode.I am asking you to think about some items in your business that are a little bit more complicated and then take a step back to ask yourself what it would be like if they were easy. I am also walking you through a few examples in this episode so you can get a good idea of how this works and how you can approach whatever it is in your business that is a little bit more complicated.When you start to do this, you will see just how many different things your brain can come up with. This is one of the questions I am always asking my accelerator coaching members because I know it is what they need to keep moving forward!Tune in to learn more about how this can change your process, and how I can help you even more as an accelerator coaching member.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes are available atwww.rickmulready.com/497See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 21 May 2021 01:00:00 -0700
Impact is Far Greater Than Intent (In Business & Life)

I should have had this conversation with you a long time ago...In this episode, I am getting vulnerable and sharing with you a shift that has been happening in my business and in my personal life.This has to do with my very limited perspective and experience of the world and the lack of impact I have been able to make because of it on my family, business, and others that I work with.As a result, I want to do the work to take responsibility for the process, to understand that my experience is very different from a lot of other people's experiences, and most importantly, learn as much as I can from others even when it is uncomfortable for me.On Today’s Show You’ll Learn: The lens I have been looking through to view my life and businessWhy it’s important to me to admit that I don’t have all the answersHow I am making a change in my life and businessWhat motivated me to share my experience and thoughtsWhat I'm doing to become a safer, more inclusive person and businessBeing vulnerable is not something that is easy for me, but that is no excuse as to why I haven’t talked about this.The truth is, I've had a lot of different, difficult conversations that have made it really clear that I was not showing up the way that I needed to. I believe that when we know better, we do better, and it's time for me to do better.Listen in for this honest conversation and hear what I am doing going forward to make changes in my business and my life.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/496See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 19 May 2021 01:00:00 -0700
Quick Tip: 5 Ways to Get Over the Fear of Hiring

Are you ready for practical tips that you can actually apply to get over your fear of hiring?In this quick tip episode, I am sharing with you 5 ways to get over the fear of hiring including some strategies, mindset shifts, and of course, tactical tips that you can apply right away.I experienced this fear firsthand for a long time in my own business, so I have been able to learn some ways to get over this throughout the seven and a half years that I have been in business. When I talk to my Accelerator students, this topic comes up so much. A lot of them know they need to hire, but that is what they are the most afraid of. You might be in that same place too.The most important thing to think about is the fact that we all want to have a bigger impact, create more freedom for ourselves and our family, and generate revenue. We cannot do that all by ourselves, so tune in to hear 5 ways that I truly believe will help you get over your fear of hiring!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes are available atwww.rickmulready.com/495See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 14 May 2021 01:00:00 -0700
How She Did It: Her First Multi 6-Figure Launch In Just 10 Months with Karin Carr

It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today!I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members. Karin Carr is a sought-after speaker on video marketing for real estate agents. A 15 year veteran of the real estate industry, she was named Real Estate Video Influencer of the Year in 2019 by Bombbomb. The success of her YouTube channel led her to begin training other agents how to have similar results, and in July of 2018, her coaching program, YouTube for Agents, was born. Karin is the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again.After not being able to step away from her laptop, Karin decided that she wanted to work less and make more money. Now, she has a proficient team and was able to retire her husband because of her continual increase in revenue.We are talking about her business journey, and how she has completely transformed her business since I met her. We’re also breaking down how she uses her team, how she's now working less than she ever has, how she is making more money, how she got over limiting beliefs, and more.On Today’s Show You’ll Learn: How to leverage and delegate to your virtual assistantsThe benefit of doing a time auditThe best way to add fast action bonusesHow to overcome objectionsWhy you need to fully believe in your offerWhat you can do to improve your show up rateWhy you might not feel excited after a big launchThe stories and lessons that Karin shares in this episode will teach you the strategies and mindset shifts that you need to have success in your business, so tune in to learn more from her!


Karin Carr's Links:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/494See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 12 May 2021 01:00:00 -0700
Quick Tip: Strategy Session: Getting Clarity On Who to Hire

Does starting the hiring process overwhelm you?In this quick tip episode, I am sharing with you a laser hot seat session that I recently did with one of our Accelerator coaching members where we talk all about getting clarity on who to hire.This is a topic that comes up a lot, and I think it is because getting started with the hiring experience can be really overwhelming. In this session, we cover the importance of finding someone you like, training, writing a job description, defining a pay rate, leveraging your resources, and more.It is really important that you don’t overthink this process. If you start small and decide what you need this person to do and if they are a good personality fit, you will work the rest of the details out.I totally understand the overwhelm here because I have been there, so tune in to hear how we worked through this feeling with one of our Accelerator coaching members and how I recommend moving forward in the hiring process.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/493See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 07 May 2021 01:00:00 -0700
New Hire Onboarding: The (Critical) First 90-Days

Do you have a solid onboarding process?So many of my students struggle with this in their business, and to be honest, I struggled with this too!As CEOs, we often have to slow down to speed up when we bring on new team members which can be frustrating, but I feel like I have finally found a process and a system that works really well.In this episode, I am sharing what this looks like for my team and what I recommend that you put into your onboarding process during the first 90 days.On Today’s Show You’ll Learn: You don’t have to plan the onboarding process by yourselfDon’t be afraid to ask the new hire what information will be helpful for themWhat you can include in a pre-boarding processWhat steps can be automatedHow to make sure you are clearly communicating values and expectationsTips for breaking up training to reduce overwhelmOf course, we want our new hires to get up to speed and feel valued as quickly as possible, but keep in mind that in order for someone to start truly contributing to your business, it takes about 90 days. Listen in for my tips and suggestions for onboarding new hires to make sure that their first 90 days are jam-packed with value and success!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes available at www.rickmulready.com/492See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 05 May 2021 01:00:00 -0700
Quick Tip: How I've Become WAY More Productive

What time of the day do you do your best work? I call this your magic time!In this quick tip episode, I am sharing with you how I have become way more productive which is something that I love talking about because I am a total productivity and efficiency nerd.I'm always looking for ways to become more efficient on my optimized CEO activities while also honoring my energy levels, so we are getting into how I do that.I am covering some mistakes that I have made in the past, how I have overcome some of my bad habits, how I stay intentional while I am working and more.This quick tip comes from within the optimized systems and processes pillar of the Optimized CEO Method which allows us to create more revenue, less stress and more freedom, so tune in because mastering productivity is a big part of what allows you so much more freedom in your business.Remember, we are building our business around our life, not our life around our business, and that's why the intentionality of your schedule is so important.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/491See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 30 Apr 2021 01:00:00 -0700
Behind the Scenes: My Accelerator Coaching Program

With all of the different business coaching programs out there, how do you decide which one will benefit you the most?I get a lot of questions about my Accelerator coaching program, so I am giving you a behind the scenes look at it in this episode.My goal is to give you a greater understanding of the program, why it exists, who it is for, how the application process works, what you can expect and more.I want you to have all the answers to your questions because this is the kind of program that not only impacts your business, but it impacts your life!On Today’s Show You’ll Learn: How the accelerator program has evolved over the yearsWhat the program consists of and whyThe impact it has on your business and your lifeHow this coaching program allows you to see your blind spotsAn overview of what happens during the 12 months of the programThe community that you will be a part of when you join AcceleratorMy team and I have created what I always wanted in a coaching program, which is a blend of one-to-one coaching, group coaching and masterminds with other amazing online entrepreneurs that you can learn from. I really believe that this is the best combination for entrepreneurs to succeed.Believe me when I say that this program will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, so tune in to learn even more about it!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/490See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 28 Apr 2021 01:00:00 -0700
Quick Tip: #1 Overlooked Way to Get More Customers

Do you want more customers or students? You’re probably overlooking how to get them...Today's quick tip comes from within the optimized sales and marketing pillar of the Optimized CEO Method which allows us to create more revenue, less stress, and more freedom.I am talking about the most overlooked way to get more customers or more students! When most of us want this, we usually think about setting up another funnel or planning another launch, but those can be very time-intensive things to do.Tune in to this quick tip episode to hear more about what you really should be doing which is creating the best course or coaching program on your topic. It’s as simple as that, and I am explaining it all!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Please send your win to support@rickmulready.com, so I can feature your case study!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/489See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 23 Apr 2021 01:00:00 -0700
How to Create a Tiny Offer™ Funnel with Allie Bjerk

Do you know what a Tiny Offer is? Do you use them in your business?Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked!Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds of business owners create the visibility strategies and marketing plans behind growing super-profitable businesses for balanced and prosperous lives. Allie has taken her marketing agency experience and used it to lead entrepreneurs towards their goals through her transformational programs.Allie’s mission is to help entrepreneurs to show up authentically, owning their expertise and not shrinking down from their big dreams. Her focus on inner-work, confidence, consistency, captivation and clarity has set her work apart from other marketers and strategists, who focus on tactics and algorithms over the relationships.Allie spent 4 years working for corporate web development and Internet marketing agencies before launching her business. She managed the SEO and Social Media departments, teaching marketing and training new agency employees. Allie left her corporate career after the birth of her first baby and a battle with debilitating postpartum anxiety that served as the catalyst for her to transform her life and never look back. She now lives an adventure and travel-filled life based in Northern Minnesota with her husband and three young children.On Today’s Show You’ll Learn: What a Tiny Offer isWho should and shouldn’t create a Tiny OfferWhat kind of sales pitch works best for these funnelsAdvice on order bumpsWhere to start with an ads budgetWhat your sales conversion percentages should beAllie is talking to us all about adding impact and income without working insane hours which is something I think we can all get behind!If you want to hear more about creating a Tiny Offer for your online business, this is the episode for you!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!


Links & Resources Mentioned in this Episode:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 21 Apr 2021 01:00:00 -0700
Quick Tip: How to Find the Leverage Point In Your Launches

Do you know how to find and use your leverage point? It’s all in your data, my friend!In this quick tip episode, I am walking you through how you can better your launches by finding and improving your leverage point.Throughout the episode, I am explaining how I helped a few of my accelerator coaching members find their leverage point and increase the revenue of their launches.I am covering things like positioning an offer correctly, the benefit of creating bonuses, why everyone needs to establish a baseline and more.This topic is within the optimized sales and marketing pillar of your business which is one of the three pillars that I teach in my Optimized CEO Method. In order to make an impact, increase your freedom and create revenue, you need to make sure all three pillars are solid.Tune in to learn more about this!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/487See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 16 Apr 2021 01:00:00 -0700
The Simple 3-Step Method for Getting PR for Your Business with Gloria Chou

Are you confident in your PR strategy? Do you know how to pitch your business well?Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business.Gloria is a diplomat-turned-PR coach helping small businesses 10x their visibility and influence without ads or agencies. From cold calling hundreds of newsrooms and hacking her own PR without any agency experience or industry contacts, Gloria developed the world's first PR pitching framework that's helped founders gain over 1 billion organic views across top-tier outlets in nearly every industry.On Today’s Show You’ll Learn: Why getting eyes on your product is not enoughWhy PR isn’t out of reach for solopreneursWhat your PR pitch needs to haveThe most important part of your pitchExamples of good pitchesWho public relations won’t work forHow to delegate the PR processGloria’s 3-step process has proven to be incredibly effective, and she breaks it down to be easy for everyone to understand and use.If you want to learn how to increase your visibility and influence without ads or hiring a PR agency, this is the episode you are going to want to take notes on!


Gloria Chou's Links:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/486See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 14 Apr 2021 01:00:00 -0700
Quick Tip: 5 Ways to Get Students to Complete Your Course

How are you making sure that your students are finishing your course or program?The percentage of students that actually finish the courses that they buy is only about 10-15%.I don’t feel like this is talked about nearly enough!In this quick tip episode, I am talking through 5 ways to get your students to consume your content, complete your course and get results.I am going over the importance of getting feedback from your students, why you should be onboarding your students, setting expectations and more.If you have noticed that you have a high percentage of people that are not completing your courses, there are some really valuable tips in this episode for you, so listen in!I



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/485See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 09 Apr 2021 01:00:00 -0700
How to Confidently Build & Lead a Small Team w/ Tianna Tye

How confident are you when it comes to building your team and leading them well?I am joined by Tianna Tye to talk about how we as entrepreneurs can take on hiring, leadership and culture and do it well.Tianna Tye is the founder of The Leaders’ Circle and the premier Team Dynamics Consultant for entrepreneurs committed to building high-performing teams so they can scale their business and reclaim their zone of genius. As a trained Industrial-Organizational Psychologist, Tianna’s expertise in hiring & onboarding, team dynamics, and transformational leadership make her a CEO’s secret weapon for managing all things on the “people” side of the business. When she’s not creating content via her podcast TyePod or facilitating curated team retreats, you can find her cuddling her two dogs and her firefighter husband with a nice glass of Cabernet.On Today’s Show You’ll Learn: What to do if you think you can’t afford to hireThe difference between contractors and employeesHow to ethically hire and leverage internsThe importance of defining your culture and core values before hiringWhere to find contractors to hire Making the transition from day to day entrepreneur to CEOHow to create a company culture when everyone is working remotelyHow to do team building activities virtuallyThis is something that I have struggled with over the years, so I know a lot of you feel the same which is why I will continue talking about this on the show!If you are in the beginning stages of hiring or you just want some great advice when it comes to leadership and culture, tune in to hear more from Tianna!


Tianna Tye's Links:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/484See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 07 Apr 2021 01:00:00 -0700
Quick Tip: Making Sense of Facebook's New 8 Conversion Event Limit

Are you educated on Apple’s iOS privacy updates and the 8 conversion event limit that Facebook is rolling out in light of them?There is so much confusion around this, so the best thing you can do is listen in to educate yourself.In this quick tip episode, I am breaking all of these changes down and letting you know what you need to do if you have not prepared your Facebook ads account for this.I am going over how to choose and rank your conversion events, why prioritizing your events correctly is so important, what I recommend and more.If you need to know what you need to do in order to prepare for this new rollout, I’ve got you covered. Tune in!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/483See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 02 Apr 2021 01:00:00 -0700
Behind the Scenes: My Newly Redesigned RickMulready.com with Elizabeth McCravy

Does your website represent who you are and your business well? It should!I am joined by my website designer, Elizabeth McCravy, to talk all about my website! I wanted my website to be very simple and highly converting, and she did just that.She is breaking down the principles and the lessons that we used in creating my site so that you can do the same thing along with explaining the 5 great things that every website needs.Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit.On Today’s Show You’ll Learn: What a mockup is and why they are helpfulWhere to look for colors and fontsIdentifying the goal of each pageThe difference between ShowIt and WordPressWhy you should have multiple CTA optionsWhat a brand statement isHow to get great photos for your websiteTips for designing sales pagesI absolutely love my website, and I couldn’t say that before I worked with Elizabeth to design my new one!If you are in need of design tips for your website or even just a sales page, this is the episode for you.Also, I am hosting a virtual live-streamed event on April 12th and 13th called Optimize Live! This is perfect for course creators or online coaches who want to optimize their business for maximum profit and impact. Get access at rickmulready.com/optimizelive!


Elizabeth Mc Cravy's Links:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/482See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 31 Mar 2021 01:00:00 -0700
Quick Tip: Are You Solving the Wrong “Problem” In Your Webinar Funnel?

Do you change things in your funnel without looking at your data first?I see this happening all the time!A lot of the time, business owners try to optimize a problem in their funnel that doesn’t exist.In this quick tip episode, I am encouraging you to lean on your data to determine what you should be optimizing in your funnel. From identifying what your data is telling you to the importance of creating benchmarks, you can better understand what needs your attention. If you want to learn more about how to solve the right problems in your funnel, this is the episode for you.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/481See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 26 Mar 2021 01:00:00 -0700
From Resistant to Hiring to WHO CAN I HIRE NEXT?! w/ Stephanie DeLussey

Are you apprehensive about bringing on team members to help you in your business?I am joined by one of the students in my Accelerator Coaching Program, Stephanie DeLussey, to talk all about this because she was so against hiring for a long time! Now, she loves her team members and how they help drive additional success in her business.Stephanie got to the point where her business was running her instead of the other way around, and this is when she made the decision to finally hire some team members. She is sharing some of the mindset shifts she has had when it comes to hiring and how this has helped her evolve as the CEO of her business.Stephanie is a dual-certified special education teacher, Master IEP Coach®, children's book author, and teacher mentor. She has a passion for creating engaging, adapted resources for students with special needs. She also provides professional development for teachers at colleges, conferences, and school districts.Stephanie is also a huge mental health advocate, sharing her experiences and struggles to let others know that you can survive the dark seasons and thrive in life and teaching with a mental illness.On Today’s Show You’ll Learn: That hiring can allow for more growth AND down time for youYou are still serving your clients even if you have other people helping youWhy it’s okay to let go of fear and attachment over parts of your business How to decide who to bring on to your teamWhy it's important to learn about what motivates your team membersAdvice for those who are apprehensive about hiringHow to figure out what your time or financial ROI is with each team memberIf you find that you are nervous to hire, we talk a lot in this episode about finding the right people and treating them well. This is so important in your business.Remember, you can’t and shouldn’t be doing everything on your own, and you are still the visionary even when you have others helping.Tune in to hear more about this and some great tips for hiring.


Stephanie DeLussey's Links:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 24 Mar 2021 01:00:00 -0700
Quick Tip: Working Harder & Longer Isn’t the Answer

Are you under the impressions that working harder and longer is the only road to achieving your goals?My friend, that is simply not true.In this quick tip episode, I am talking you through the mindset shift you need to make in order to rethink how you work in your business. I am also giving you some tangible tips and tactics that you can start incorporating.So many people are stuck thinking that they have to work more hours at the expense of everything else in their life in order to achieve their goals. I was one of those people until I realized that we are not meant to build our life around our business. We are meant to build our business around our life.If you want to see success in your business without burning yourself out, this is the episode for you.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/479See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 19 Mar 2021 01:00:00 -0700
How to Create Financial Freedom & Fulfillment w/ John Lee Dumas

Do you know that there is no secret to financial freedom and fulfillment?That’s right, my friend, but there is a roadmap.I am joined by a good friend of mine, John Lee Dumas, to talk all about his new book and the lessons in it for entrepreneurs to find financial freedom and fulfillment.There are so many great takeaways in this episode, and I can’t think of a better guest to be talking to about this.John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now with 5 amazing bonuses at UncommonSuccessBook.comOn Today’s Show You’ll Learn: Breaking down what it means to have a roadmap to fulfillmentWhy being one inch wide and a mile deep is the key to successWhy it’s not enough to have a big idea The importance of finding a void in your big idea and filling itHow focus and perfectionism affect how people operate in their businessWhy entrepreneurs are failingHow to keep a pulse on the money in your businessWe talk a lot in this episode about what you can do to stand out and find success.The most important thing to remember is this: don't build somebody else's business. Build your own business that’s right for you and achieves your goals. That's where you're going to get the freedom and fulfillment.


Links & Resources Mentioned in this Episode:

  • Pre-Order John's Book!
  • Entrepreneurs on Fire Website
  • Follow JLD on Instagram
  • Like the Entrepreneurs on Fire Facebook Page



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/478See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 17 Mar 2021 01:00:00 -0700
Quick Tip: 3 Tips to Becoming a Better Leader

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. What does leadership mean to you?As your business grows, you can’t do everything yourself, so you are required to transition from entrepreneur to CEO. It can be such a challenge to take on that leadership role well, so I am sharing some tips that have been effective for me.In this quick tip episode, I am talking to you about three tips for becoming a better leader. Along with those, I am covering some mistakes I made early on, an assessment I love to use to get to know my team and more.Many entrepreneurs start their business without thinking about what type of leader they will be once it grows. I want you to learn from my mistakes and write down some of the advice I am giving in this episode for the betterment of you, your team and your business!Whether you have one person on your team or many, this episode will be really helpful for you!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/477See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 12 Mar 2021 01:00:00 -0800
A Counterintuitive Approach to Hiring Your Support Team with Erika Macauley

Do you want to know how to start making hires for your business?I asked my online business manager, Erika Macauley, to join me on the show today. She came into my business at the end of 2020, and she is just amazing. She gets more done part-time than some full-time team members I’ve had in the past. Today Erika is going to give you a counterintuitive approach to hiring your support staff. She’s walking us through the order in which you should hire support staff, what it costs to hire people in roles like OBM or VA, what to include in your job posting and all kinds of other important things to know. Erika is a systems slayer, chaos coordinator, Trello evangelist and pretty dang good at whipping the back end of businesses into shape. She’s an OBM, integrator, and project manager who works with 6 and 7-figure creative business owners to get her Type A brain wrangling all their amazing visionary ideas into actionable outcomes. On Today’s Show You’ll Learn: The difference between support staff roles like OMB, VA, integrator, etc.Signs that you might need an integrator or OBMWhat order you should be hiring in What it costs to hire people in these roles How to make hires when you’re on a smaller budget Where to find people to hire Examples of what to include in your job posting Things your support team wishes you knew How to get things flowing more smoothly The importance of clearly defined roles Hopefully this simplifies the hiring process for you and helps you to see what your next steps might be as you grow your team. If you’re an online course creator, coach, or maybe you have a membership, and you are already having consistent $5K months, but you’re not sure how to take your business to the next level, I have news for you: what you think is holding you back is not what's holding you back.What you need is a cohesive growth strategy, personalized coaching, group coaching, support, and accountability.


Links & Resources Mentioned in this Episode:

  • www.erikamacauley.com
  • www.erikamacauley.com/hello
  • Follow @erika_macauley on Instagram
  • Clubhouse: @erikamacauley
  • www.rickmulready.com/clickup



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/476
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 10 Mar 2021 01:00:00 -0800
Quick Tip: What Grade School Taught Me About Standing Out Online

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Are you trying to figure out how to stand out in a crowded niche?If you’ve been listening to the show recently, we’ve been talking about this a lot. Let me tell you what grade school taught me about it. Here’s a little fact about me: my biggest pet peeve is being talked down to. Several years ago, I dove into figuring out why that bothers me so much, and I realized that it happened to me a lot as a kid. People often talked at me instead of to me. When I started my business, my instinct was to talk at people too. That was what I knew, and I wondered why it was so difficult to grow my audience. In this episode, I’m sharing what I learned from that experience, and how it has helped me connect with my perfect customer, stand out in my niche and grow my business. It’s going to be a good one. Don’t miss it!If this is speaking to you, watch Brandon Lucero’s brand new Content Revolution Video Series. You will learn how to create engaging content with unique messaging that creates demand for your offer, builds profitable connection with your audience, and forces you to stand out in your niche. It’s totally free, and you can register at www.rickmulready.com/4x.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes are available atwww.rickmulready.com/475See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 05 Mar 2021 01:00:00 -0800
The Switch: How I Became Strategic and Intentional With My Messaging & Content

Have you changed your messaging since starting your business? I bet you have!In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot.We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging for your ideal customer avatar.Your messaging and your content will allow you to attract your perfect customers and repel the people who don't align with you, so it is important that you feel prepared to tackle it.On Today’s Show You’ll Learn: How and where I started to shift my messaging into a more holistic approachWhy I was okay with a slight drop in following and listenership in the processThe importance of redefining your ideal customer avatar as you shift your messagingAllowing a certain word or phrase to drive your businessWhy you need to get clear on your valuesHow your experience will shape your messaging and business pillarsWhat it looks like to flesh out your messaging visuallyRemember, your content is simply the vehicle for your messaging, and it is never too late to change directions in your business if you are feeling a strong pullDon’t forget to watch Brandon Lucero’s brand new Content Revolution Video Series. During this series, you will learn how to create engaging content with unique messaging that creates demand for your offer, builds a profitable connection with your audience, and forces you to stand out in your niche. It’s totally free and you can register at www.rickmulready.com/4x.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/474
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 03 Mar 2021 01:00:00 -0800
Quick Tip: Why Your "Ideal Customer Avatar" Is Broken

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Is your ideal customer avatar really working for you?If you've been listening to the podcast for the last few episodes, you know that I've been talking a lot about messaging and content - specifically around creating messaging that allows you to stand out and stand for something.In this episode, I want to share with you why what you've learned over the years from the “gurus” about defining your ideal customer avatar is actually keeping you from growing your list and making more sales.That’s right, I said it. If you want to find out how to fix your ICA, be sure to tune in! If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences, and forces you to stand out within a crowded niche, you’re going to want to register for Brandon Lucero’s brand new Content Revolution Video Series. It comes out on March 1st, it’s totally free, and you can get registered at www.rickmulready.com/4x.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/473
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 26 Feb 2021 01:00:00 -0800
How to Sell More Without Even Selling with Brandon Lucero (Part II)

Are you ready to learn some mind-blowing strategies for creating effective messaging?If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode!In Part II, we are going to keep moving through the discussion about messaging. Specifically, we are talking all about how to sell more without even selling. Brandon Lucero is the founder of the Video 4x effect methodology which fixes and elevates content inside of online brands and companies. He is responsible for millions of views and products sold online by focusing content and messaging on changing beliefs, shifting perspective, and the psychology of engagement, selling, and behavior.On Today’s Show You’ll Learn: The importance of having a congruent brand and voice The role of communication in sales How to get to know the problems that your customers are experiencingThe importance of understanding how the subconscious worksThe significance of how you say things Why giving an example is so powerful Patterns that you can use to strengthen your communicationI know you will get a ton out of this episode because I was taking notes like crazy!If you want to hear more of what we’ve been talking about in these episodes at a much deeper level, you’re going to want to catch Brandon’s brand new Content Revolution Video Series. You will learn how to create engaging content with unique messaging that creates demand for your offer, builds profitable connection with your audience, and forces you to stand out in your niche. I will be available on March 1st. It’s totally free, and you can register at www.rickmulready.com/4x.


Links & Resources Mentioned in this Episode:

  • Content Revolution Video Series
  • The Content Revolution Facebook Group
  • Brandon's Podcast: The New Generation Entrepreneur
  • Follow Brandon Lucero on Instagram
  • Like Brandon Lucero's Facebook Page



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/472
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 24 Feb 2021 01:00:00 -0800
Quick Tip: Testing Facebook Ads On the Cheap

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you want to test your ads without sinking a ton of money into them? Today we’re talking about optimizing one of the three key pillars of becoming an optimized CEO. As a reminder, the three pillars are optimized mindset, optimized sales and marketing and optimized systems and processes.We’re focusing on the optimized sales and marketing pillar by talking about how to test Facebook and Instagram ads on the cheap. I am going to tell you how to leverage some of the concepts we have been covering in the last few episodes to inexpensively test your Facebook and Instagram ads.I’d love to hear your feedback if you’ve tried the strategies we talk about in this episode, so send me a DM over on Instagram!If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences and forces you to stand out within a crowded niche, I have something for you! Do you remember my buddy Brandon Lucero? He has a free video series coming out on March 1st called The Content Revolution Video Series that you’re going to want to check out. You can register at www.rickmulready.com/4x.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/471
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 19 Feb 2021 01:00:00 -0800
How to Create Messaging That Stands Out with Brandon Lucero (Part I)

A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise?That’s exactly what we're going to be talking about today. This episode is all about how to create messaging that allows you to stand out and be heard in a crowded niche.Joining me today to share his expertise is my very good friend and messaging mentor, Brandon Lucero.This is just Part I of this discussion, so don’t miss Part II next week!On Today’s Show You’ll Learn: Why your messaging is keeping you stuckHow to get in alignment with your messaging How to go from an unheard entrepreneur to a new generation entrepreneurWhy you should create identities within your brand What the struggling avatar and future paced hero might look like in your businessThe difference between knowledge and knowing How to ruffle feathers in the right wayThe importance of having a unique methodology In Part II, we’re going to be talking about communication styles - specifically subconscious communication - which is something I am super excited to learn more about. If you want to get registered for Brandon’s brand new Content Revolution video series, go to www.rickmulready.com/4x. It’s totally free and will be available Monday, March 1st.


Links & Resources Mentioned in this Episode:

  • Content Revolution Video Series
  • The Content Revolution Facebook Group
  • Brandon's Podcast: The New Generation Entrepreneur
  • Follow Brandon Lucero on Instagram
  • Like Brandon Lucero’s Facebook Page



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/470
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 17 Feb 2021 01:00:00 -0800
Quick Tip: 3 Content Ideas for Creating Pre-Launch Buzz

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have a pre-launch strategy? Are you getting people excited about your launch? Today I want to talk to you about 3 pieces of content that you should be including in your pre-launch video content strategy. When you’re doing a launch for your business, you need to be producing content that gets people excited about it. In this episode, I’m going to talk about some of the biggest mistakes that I see people making, how to get better results from your launch period, and how to take advantage of video content. If you want your launch to stand out from the crowd, you’re going to want to catch this episode. Links & Resources Mentioned in this Episode:Register for Brandon Lucero's Free "Content Revolution" Video Series here! --> www.rickmulready.com/4x


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/469
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 12 Feb 2021 01:00:00 -0800
Apple's iOS Privacy Updates and Your Ads: What You Need to Know

Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads?Don’t panic. We’re getting into everything you need to know in this episode!First, you need to understand what’s going on here. Things are going to change, but it’s not the end of the world. As long as you understand what’s going on, you’ll be prepared. To help us with that, we’re going to sit down with a good buddy of mine, Terrell Brown. Terrell is a Veteran of the Facebook Ads world. Having started paid digital media in the social space starting in 2008, he has spent over $100 Million in ad spend over the course of his time. As a Co-Founder of Ecomm and Coffee and a member of Mobius Media Solutions, he works daily with e-commerce companies, course creators, and more to scale and grow businesses through Facebook ads.He’s a brilliant Facebook Ads Manager. He also has great contacts at Facebook, so he has been getting a lot of information directly from Facebook about the iOS update, how it’s going to affect our ads and what we can do to prepare for it. On Today’s Show You’ll Learn: What this update means Why data tracking might be slightly different than you thinkWhat changes you can expect to seeHow this is going to affect your conversion tracking How attribution windows are changing How it will affect the optimization of ad campaigns within Facebook's algorithm What it means to only have eight conversion events What you need to do right now in order to prepareThere’s no need to panic. In fact, if you do the work now, you’ll actually come out on top when these changes do come into effect!



Links & Resources Mentioned in this Episode:

  • Terrell@ecommandcoffee.com
  • www.ecommandcoffee.com
  • How Apple's iOS 14 Release May Affect Your Ads
  • Best Practices for Domain Verification
  • Facebook Pixel Updates for Apple's iOS 14 Requirements
  • About Aggregated Event Measurement
  • Configure Events to Use Aggregated Event Measurement
  • About Event Priority



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/468
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 10 Feb 2021 01:00:00 -0800
Quick Tip: Revenue Generating Activities (In 3 Hours/day)

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. What if you only had 3-4 hours a day to work your business? What would you be spending your time on?Maybe you already only have 3-4 hours a day, and you’re trying to fit everything into that time frame.You might even be working more hours than that. If that’s the case, I’m going to challenge you to cut down on some things you're doing in your business so you can gain more leverage. We’re going to talk about some practical tips for leveraging your time and some of the mindset work that needs to happen.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/467
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 05 Feb 2021 01:00:00 -0800
"Best of": How She Did It - How to Sell $100K WITHOUT Ads, w/ Nicole Burke

Today, I am bringing you a “Best of” episode that is more relevant now than ever. What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. What holds so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races! In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden coaching. Most of our conversation focuses on this business, and how Nicole grew it to over 6-figures as well, without the use of ads and by using super-smart organic strategies, especially on Instagram.On the Show Today You’ll Learn:How Nicole fell in love with backyard gardening and then created a business around itWhy she moved to the online space, plus the pivotal role that Instagram played for herThe big vision that Nicole has created for her life and business, and the way she is working backward to achieve it allHow she was able to go from a launch that generated just three sales to filling 35 spots in her membership in just a short period of time What she is doing to manage a business professional and personal life while moving towards her long-term vision for the companiesFour key strategies that Nicole has used to build her online community intentionally, including one powerful Instagram strategy that you’re going to want to give a tryThe challenges and limiting beliefs she faced in running Facebook ads and the way that Nicole has overcome themNow that Nicole has shifted her mindset on paid ads and is seeing great success by using them, the sky is the limit for her and I’m so excited to be sharing this conversation with you today. I hope you can use these lessons to grow your business, and let us Nicole and I know how the strategies she revealed work for you!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 03 Feb 2021 01:00:00 -0800
Quick Tip: Generating Leads & Sales Without Money for Ads

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today I want to talk about a question that someone posted recently in our Optimized CEO Facebook group: how do I automate leads and sales without spending any money on ads?Ads will accelerate your growth, but if you don’t have a budget for them right now, you have to start by attracting and building an audience of your perfect customers. This is about being super clear on who you serve and what problem you solve for them. I’ll tell you right now that doing this work is time-consuming, but if you put in the work now, it will pay off later. You will also need a consistent content strategy. I’m going to dive deeper into these in the episode so that you can start getting more leads without spending any money on ads. Don’t forget to take a screenshot of this episode and tag me on Instagram stories to let me know what you think of the new podcast artwork! I also want to remind you that enrollment for my Offer to Optimized program is open right now for just a few more days. This is for online course creators, maybe you have a membership, or maybe you're an online coach, and you want to be having consistent $5K months, but you're having trouble getting there. If you want to learn more, go to www.rickmulready.com/oto.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/465
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 29 Jan 2021 01:00:00 -0800
The Secret to High Converting Launch Copy with Brittany McBean

Do you want to know how to have the best launch copy on the block?Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch. Her and I are covering a lot in this episode. We are breaking down the strategy process of the launch, how we nail down our perfect customer and what the research process looks like. We are also covering how to use surveys to get quality data, what messaging for a launch strategy looks like and more.Brittany McBean is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.On Today's Episode You'll Learn: Brittany’s money-making order of operations Why you have to know your audience before anything elseHow to research your audience What makes an email survey successful The best way to make a survey How to write specific and engaging questions What sort of questions went into our survey The value of identifying patterns and themes in research The difference between messaging and launch strategyWhy you should do a pre-launch Brittany’s approach to writing copy has been a game changer for my business. This episode is well worth a listen because there is much to be learned from her. If you liked what you heard today, I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach and you want to optimize your business towards six or seven figures. If that's you, you need to be in this group. We do trainings, I'm in there answering questions, and it's just an amazing community of people helping each other out. If you want to join, go to www.rickmulready.com/group.


Links & Resources Mentioned in this Episode:

  • Episode 434: Simple Hacks for Writing Copy that Converts, with Brittany McBean
  • www.brittanymcbean.com/quiz



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/464
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 27 Jan 2021 01:00:00 -0800
BONUS: A Simple Trick for Increasing Your Revenue + More (OTO Coaching Session)

Are you in the mood for a bonus episode? Me too. Let’s do it. In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members. This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you. Get ready to listen in on all kinds of questions about launching, webinars, numbers, revenue and more. Did you know that my new live mini-series training, that teaches you my Optimized Launch Method, kicks off today?! If you're a course creator, maybe you're an online coach, or you've got a membership, and you're looking for a simple, repeatable, low-stress launching option that's super effective for you and your business, then you're going to want to register for this free live mini-series training. It’s the easiest launch you'll ever do, and by the end of the training, you're going to have a complete plan for using it in your business. If you want to register right now, go to www.rickmulready.com/livetraining. See omnystudio.com/listener for privacy information.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 25 Jan 2021 01:00:00 -0800
Quick Tip: A Better Alternative to Webinars?

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Are you trying to figure out what launch method is right for you?I built my business on webinars. I used webinars because that’s what I was taught and what I knew from day one. I got really good at them and loved them, but in 2017, I was launching a new program and wanted to try something new.I decided to combine the video series style launch with the live webinar-style launch and that is what I now call the Optimized Launch Method!Here’s the thing, all different launch methods work. It comes down to what your personal preference is, what your values are and what will resonate with your audience. In this episode, I want to share with you the types of things that I would encourage you to think about when you're deciding what type of launch to do. If you have questions about your next launch, you’ve come to the right place. If you're interested in the Optimized Launch Method and you’re a course creator, online coach, or maybe you've got a membership, and you're looking for a simple, repeatable, low-stress launching option, then I want to invite you to my new free live mini-series training starting on Monday, January 25th. In the training, I will teach you my Optimized Launch Method. It’s the easiest launch that you will ever do, and by the end of the free training, you're going to have a complete plan for using it in your business. It’s not too late to sign up! To register go to www.rickmulready.com/livetraining.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/462
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 22 Jan 2021 01:00:00 -0800
How She Did It: $25k In Her First Launch with Therapist Amy Wine

Making $25k from your first launch sounds pretty great, right?On today's show, I am sharing with you the journey and evolution of Amy Wine’s business. Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an online business called Marriage Sparks in 2019. Marriage Sparks offers a course for couples that takes them from being married roommates to having a marriage on fire.I mostly brought her on the show to discuss her mindset and her launches because she did $25k in her very first launch. That is just amazing! Not only was her launch successful but her purpose lights her up, and there is nothing better than that.On Today’s Show You’ll Learn: What it’s like to go from brick and mortar to online The importance of nailing down your messaging How being real attracts people to you Why Amy chose the Optimized Launch Method How to learn from your data The importance of testing and trialing Why you need to know the pain points of your audienceHow to price your offer How to break your goal down to sound less daunting As I mentioned in the episode, January 25th is my free live mini-series training where I’m going to be teaching you my Optimized Launch Method. It’s the easiest launch method you’ll ever do, and by the end of the training, you’ll have a complete plan for using it in your business. To sign up or learn more, go to www.rickmulready.com/livetraining.


Links & Resources Mentioned in this Episode:

  • Follow @marriagesparks on Instagram
  • Follow Marriage Sparks on Facebook
  • www.marriagesparks.com



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/461
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 20 Jan 2021 01:00:00 -0800
Quick Tip: What Every "Early" Course Creator Needs to Be Focused On

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have an offer that you know is good but that you're having trouble getting traction with? I am helping you solve that problem in today’s episode by talking about the number one thing that every early-stage course creator should focus on.This one thing is simple. It is all about getting your offer out there. If you have an offer that you’ve validated but you’re having a hard time gaining traction or your launches don’t go as well as you hope, this episode is for you. Launching can feel really overwhelming, stressful, and exhausting sometimes. If you have felt this before, I want to invite you to a five day live training mini-series that starts on Monday, January 25th. In this mini-series, you will learn my optimized launch method. It will give you the tools to have the easiest launch that you’ll ever have. By the end of this free training, you’ll have a complete plan for using it in your business. If you're looking for a simple, repeatable, low-stress launching option that's super effective, you can register right now at www.rickmulready.com/livetraining.



Links & Resources Mentioned in this Episode:

  • Episode 437: Quick Tip: 3 Systems Every Course Creator Needs In Their Business



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/460
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 15 Jan 2021 01:00:00 -0800
Launch Review: How I Got a $113 EPL In My 'Offer to Optimized' Launch

Do you do launch reviews after your launches to see how everything went?Well, it’s super important that you do, and I am going to tell you why.In this episode, I am taking you behind the scenes of my Offer to Optimized launch and giving you the breakdown of what I learned from it. My team and I did a launch review once it was over to figure out what worked, what didn't, and what we're going to do differently (and better) next time around.On Today’s Show You’ll Learn: Why I created the Offer to Optimized programThe value of scalable intimacy Why I’m okay with not hitting my goal for the launch The importance of looking at earnings per lead The numbers behind my launch How to calculate your earnings per lead Why these numbers are so importantThe value of personal connection Things that did and did not work well in the launch The importance of doing a review of your launch shortly after it endsI hope this episode gives you some inspiration for your own launches and shows you how you can learn and improve after each one. If you’re a course creator, you've got a membership, or you're an online coach looking to scale to six or seven figures, I want to invite you to join us in our free Optimized CEO Community Facebook group. Go to www.rickmulready.com/group to get inside. Register for the free training where I’ll be teaching you my optimized launch method! The first training will be on Monday, January 25th. Get registered at www.rickmulready.com/livetraining.



Links & Resources Mentioned in this Episode:

  • Optimized CEO Facebook Group
  • www.rickmulready.com/clickup



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/459
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 13 Jan 2021 01:00:00 -0800
Quick Tip: How to Avoid "Offer" Overwhelm

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. I'm excited to be back this year with lots of exciting things in store for my business and for you!Today, I want to talk about one of the biggest problems that I see course creators making (and I’m seeing it a lot). The problem is they have too many offers. When you’re starting out, it’s pretty much inevitable that people are going to ask you for different things. Don’t get distracted by what other people are asking you for. If you aren’t focused on one offer, things are going to get really complicated and really messy.So today we’re talking about how to simplify and focus on one offer, and how to decide which one it will be.If you’re a people-pleaser and you’re trying to offer something for everyone, this quick tip is one you need to make sure to listen in to! Listen up! Team Mulready is hiring! We’re looking for an Online Marketing Assistant, so if you’re interested in joining my team or you want to learn more, go to www.rickmulready.com and click on “join our team.” And if you're not already in my free Optimized CEO Community Facebook group, join me over there to hear more of what you heard here today at www.rickmulready.com/group.



Links & Resources Mentioned in this Episode:

  • How to Create and Price Your Flagship Offer (Part I)
  • How to Create and Price Your Flagship Offer (Part II)



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/458
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 08 Jan 2021 01:00:00 -0800
Strategy Session with Baby Sleep Consultant Lynette Marsden

Do you have clarity on what problem you solve for people? If you do, could you have more?Today you’re going to hear a coaching call that I recently had with one of our new Offer to Optimized students, Lynette Marsden. Lynnette runs a business called Tiny Toes Sleep Consultancy, and she teaches new parents how to get their babies and young kids to sleep better. In this session, you’re going to hear me helping Lynette find clarity around the problem that she solves. Listen closely because there is a question that I keep coming back to again and again. I think you’re going to get a lot from this episode and I’m super excited to dive into it with you.On Today’s Show You’ll Learn: How to get clarity on your offer The method of selling them what they want but giving them what they need How to segment your audience The value of knowing your target audienceThe importance of tracking your numbers and testing Why it’s important to get comfortable on videoThe value of consistency There’s a reason I kept bringing this discussion back to clarity. Clarity is SO important and you cannot afford to not be clear on how you serve people. I hope this strategy session got you thinking about how some of these things apply to your business.I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community. Join us at www.rickmulready.com/group.



Links & Resources Mentioned in this Episode:

  • www.tinytoesbabysleep.com
  • https://www.instagram.com/tinytoesbabysleep/
  • https://www.facebook.com/tinytoesbabysleep/



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/457
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 06 Jan 2021 01:00:00 -0800
"Best of" How to Be a Guest On Podcasts (In 2021)

We are officially in 2021! Happy New Year, friends. Today, I am bringing you a “Best of” episode that is more relevant now than ever. This was one of THE MOST downloaded episodes in 2020 and for good reason. If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand. Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join me on this episode to share their best tips and strategies as well!The people I interview in this episode are super successful online business owners, and you just may recognize the names in this All-Star lineup. I was as excited as you will be to hear from Pat Flynn, John Lee Dumas, James Wedmore, Amy Porterfield, Jenna Kutcher, Tarzan Kay, and Julie Solomon, and I was blown away by their expertise and what they share about getting on other podcasts (and I’m sure you will be too)! On the Show Today You’ll Learn:What you need to always lead with when approaching podcast hosts about being on their show, and what to do before you even reach outOne of the best pitches, word for word, that I’ve even gotten from a prospective guestHow case studies can be effectively used and the ways I’ve implemented them An Instagram DM video strategy that shows the host that you’re going above and beyond the typical email pitches they receiveOther incredible insights from the top online business owners in the industry!I’ve been doing this podcast for 7 years and it is the most fun I have in my business. I hope you gain insight and knowledge from these outstanding podcast hosts and are inspired to be a guest on a podcast in 2021.I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community, and you can join us at www.rickmulready.com/group.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 01 Jan 2021 01:00:00 -0800
Quick Tip: Big Changes Coming to Your Ads?

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Congratulations my friend, you did it. You made it to the end of 2020. I always love getting into a new year because it brings so much new possibility, and just like many of you, I am super excited to turn the calendar on 2020. Unfortunately, in true 2020 fashion, I do have some slightly bad news to share today. This news has to do with Apple’s iOS 14 updates and how they are going to affect your ads. In this quick tip, I want to share with you what's going on here and what Facebook is recommending that we do about it.There are quite a few changes that we’re going through today, so don’t miss it. Come join me in this episode to hopefully close the door on the woes of 2020. Links & Resources Mentioned in this Episode:How Apple's Changes May Significantly Limit Your Marketing EffortsUse Facebook Pixel to Reach Devices on iOS 14How Apple's iOS 14 Release May Affect Your Ads


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/455
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 30 Dec 2020 01:00:00 -0800
The Secret to Maximizing Your Profit in 2021 w/ Mel Abraham

How do you like the sound of maximizing your profit in 2021? Then you're going to want to stick around for this episode. Today I'm joined by my CPA, Mel Abraham, and he's going to share with you the secret to maximizing your profit in your business in the coming year.Mel is a CPA by education but an entrepreneur by exhilaration, and author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He's the founder of Thoughtpreneur™ Academy & Business Breakthrough Academy, where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want.Mel is sharing all kinds of crazy helpful advice, but I really want you to pay close attention to the conversation about setting your financial goals because Mel has a slightly different take on it that I think is really great.On Today's Show You'll Learn: How to increase your profit before the end of 2020Tax deduction ideas for 2020How to set yourself up for success from a business finance perspectiveHow your lifestyle affects your business decisionsHow to evaluate the ROI of your business expensesThat you can still make an offer before the end of the yearWhy people are more likely to implement off of paid content than free content How to stop judging how well you're doing based on your bank account balanceThe importance of being intentional about the financial choices you make Why you should have a money conversation with your spouse It's not too late to make some big money moves in 2020. The year isn't over yet.I hope you enjoyed today's episode. I know I took lots of notes and I'm super grateful that Mel came to spend some time with us. If you haven't jumped into my new group yet, I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community. You can join us at www.rickmulready.com/group.


Links & Resources Mentioned in this Episode:

  • Follow Mel on Facebook
  • Follow @melabraham9 on Instagram
  • Subscribe to Mel on YouTube
  • Follow @MelHAb on Twitter
  • Connect with Mel on LinkedIn
  • Get The Debt Breakthrough Calculator: www.melabraham.com/nge



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 23 Dec 2020 01:00:00 -0800
BONUS: My Lessons from 2020 + "Predictions" for 2021

Who’s ready to say goodbye to 2020? Yeah. I think a lot of us are. But I do love this time of year because we get to look back on the crazy year that it's been, and from a business perspective, we get to look at what worked, what didn't work, where all the unpredictability came into the business, and how we adapted or didn't adapt to it. We also get to look at the lessons that we learned. What are we going to do more of next year? What are we going to do less of next year? What are we going to try differently?In this episode, I will share with you what I learned in my business in 2020. I also want to set some predictions for the online space in 2021, and you can use these predictions to prepare for your best year yet. On Today’s Show You’ll Learn: The massive opportunity that podcasting presents Changes that you need to embrace in 2021The power of focused brandingThe difference between a building year and a growth yearWhy you cannot know enough about your target audience The value of segmentation How to learn from every experience The value of personal connectionWhy you should be upfront and authentic with your audience How excellent customer service will set you apart from other businesses Why you should include short-form video and mobile content in your marketing How to make the most of your ads in 2021 It’s been a big year in so many ways, and no one knows what 2021 has in store for us, but I do know that we can learn from the last year and use those lessons to prepare and optimize our businesses as we move into 2021. I want to say thanks to each and every one of you for joining me on the podcast this year, here’s to making next year even better!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/453
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 21 Dec 2020 01:00:00 -0800
Quick Tip: How to Scale Your Facebook/IG Ads in 2021

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this episode, I want to share with you how I look at scaling Facebook and Instagram ads. Some of the things that I’m sharing are new or different approaches that have been working for us, but a lot of them have been the same for a long time. The thing is, not a lot of people want to do the work. They just want to throw money at it and hope it works. But if you want to scale, it’s not that simple. That is what’s going to separate the people who are going to be successful with their ads from the people who are not.So today I want to break down how I look at, and how I recommend that you look at, scaling your Facebook and Instagram ads in 2021.If you haven’t already joined us inside the free Optimized CEO Community Facebook group, I want to invite you to come on over. We have so much fun in there, it’s an amazing community, and you’ll find a lot of great content to help you as you optimize your business. Head to www.rickmulready.com/group to join!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/452
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 18 Dec 2020 01:00:00 -0800
MUST Know Legal Tips for Online Entrepreneurs w/ Jim Hart

Do you have your legal systems in order? Is it the part of your business that you put off? I totally get it. Today we’re diving into the legal side of running an online business, with lawyer and Accelerator member Jim Hart. I asked him to join me because it’s been a while since we talked about anything legal here on the podcast. I know it can be boring, but it is SO important, and if there’s anyone who can teach us about the law without making it boring, it’s Jim. Jim is the founder of Hawthorn Law. He is an Online Business Lawyer, Entrepreneur, YouTuber, and diehard Cleveland sports fan who has escaped the cold of Ohio to live under the Blue Skies of North Carolina. Jim is a devoted husband and father of three young kids who loves to camp, hike, run, and make YouTube videos that help online entrepreneurs get their legal house in order so that they can focus on building amazing businesses.Jim is super approachable, super smart, and I’m so excited to sit down with him for this episode. On Today’s Show You’ll Learn: The biggest legal mistakes that online entrepreneurs are makingThings that will attract the attention of the FTCHow you should be setting up your business from a legal standpointTwo things that your website absolutely needs to haveWhere you should start when it comes to protecting yourself legallyWhat you need to do to protect yourself when it comes to testimonialsThe difference between copyright and trademarkWhen you might want to consider copyrighting something What you can do when someone is pirating your courseWhat the Lock It Down system is all aboutTrust me, getting the legal stuff sorted out is more than worth it. Not only will you be protected if anything were ever to happen, but you’ll also have peace of mind knowing that everything in your business is set up as it should be. Definitely take time to tune in to this special episode! Have you taken the Business Blindspot Quiz? It’s 11 questions that are going to help you uncover the blind spots in your business. Once you’ve identified them, you will receive action steps for overcoming and fixing those blind spots so that you can regain momentum and traction to reach your goals. If you want to find out what your blind spots are, go to www.rickmulready.com/quiz.


Links & Resources Mentioned in this Episode

  • Free Legal Audit: www.hawthornlaw.net/rick
  • Jim’s Flagship Course: https://www.hawthornlaw.net/toolkit
  • Building an Online Business - Facebook Group
  • www.youtube.com/hawthornlaw
  • www.hawthornlaw.net



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 16 Dec 2020 01:00:00 -0800
Quick Tip: Optimizing a High Ticket Webinar Funnel

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have a high ticket offer that you’d like to see even better results from? Today I want to share some of the takeaways from a recent coaching session. This session was with one of our newest Accelerator group coaching members who has a high ticket offer. We talked about all kinds of things, but I specifically want to talk about how we strategized optimizing his webinar funnel. So today we’re breaking down how to understand your numbers and how to optimize them. If you have an offer that you think could be performing better than it already is, be sure to tune in. When you’re finished with this episode, I want you to take what you’ve learned today, look at your numbers, and make sure that you understand A) what they are and B) how to optimize them.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/450
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 11 Dec 2020 01:00:00 -0800
How to Put On a HUGELY Successful Virtual Event w/ Hallie Sherman

For those of us who run live events, one of the big challenges of 2020 has been what to do. Do you cancel them? Do you take them virtual? What’s the best solution?Today’s guest, Hallie Sherman, planned a live event for this July that she ultimately decided to take virtual. And guess what?! It ended up being a HUGE success!Today we're going to break down, why it was such a big success; what went into it; and why, for the foreseeable future, she's going to stick with virtual events.Hallie Sherman is a licensed speech-language pathologist (SLP) and author behind Speech Time Fun and the SLP Coffee Talk podcast. She creates digital resources which she sells on Teachers Pay Teachers and provides professional development through her Speech Time Fun PD courses and virtual live event, The Speech Retreat Recharge. Through all of her products and offerings she helps school SLPs plan with ease and confidence and avoid burnout. She helps remind SLPs that they can plan motivating and engaging sessions without using elaborate plans or materials. When she isn’t working on her business, she continues to work full time in the public schools and runs around with her 6-year-old and 2-year-old daughters.On Today’s Show You’ll Learn: How to recreate the excitement and energy of a live event for a virtual event How to manage working full-time, running an online business, and being a momWhy Hallie decided to take her live event virtual instead of cancelling What fears you have to overcome to plan a virtual eventHow to handle to the transition from live to virtual What goes into a successful virtual event The marketing materials that were used to create a hypeWhy virtual events might be even better than live eventsHow to get over 1,000 attendees The value of feedback and testimonials The power of an efficient teamThe rise of virtual events has definitely been a really cool thing to come out of 2020. I know that we’ll be seeing a lot more of them, even when in-person events are possible again. I hope this episode gives you ideas for how to prepare for this change in the future.


Links & Resources Mentioned in this Episode:

  • www.speechtimefun.com
  • www.shopspeechtimefun.com
  • www.speechretreat.com
  • www.instagram.com/speechtimefun


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/449
See omnystudio.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 09 Dec 2020 01:00:00 -0800
Quick Tip: Overcoming the Fear of Hiring

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Have you ever hired someone for your team that didn't work out?If you're nodding your head right now, you are very likely afraid to hire again because you don’t want to get burned a second time. I get it. I’ve been there. But if you want to truly have a bigger impact with your business, generate more income, and create freedom in your schedule, you cannot scale your business alone. You need help. So today I want to get into the mindset around hiring, particularly reframing it for those of you who have been burned before. Remember, there is no failure. You can always learn from a situation that didn’t go the way you hoped. If you hired someone and it didn't work out, how can you use that experience to improve your next hire? Don’t let it stop you from ever hiring again. Let’s talk it through together in this episode. Have you taken the Business Blindspot Quiz? It’s 11 questions that are going to help you uncover the blind spots in your business. Once you’ve identified them, you will receive action steps for overcoming and fixing those blind spots so that you can regain momentum and traction to reach your goals. The feedback from this quiz has been so great, so be sure to take it at www.rickmulready.com/quiz.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/448
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 04 Dec 2020 01:00:00 -0800
“Best Of": [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon
Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020. My guest on this episode is Kate Dillon. Kate is in a very niche market. In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording back in January, was projected to break 7-figures in 2020. In this episode we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way. Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she got intentional with her Facebook ads marketing (and stopped just boosting posts)! She admits that running ads in the beginning was “freaky and scary”, but as you will hear, Kate has done an amazing job on them! Kate uses a ton of videos in her business and is super effective at using Facebook groups in her overall marketing strategy. Kate knows her target audience very well, which allows her to drive all of her messaging and marketing to an audience that isn’t used to purchasing online course offerings. I got so much insight from what she had to say in this conversation so I am excited to bring it back in case you missed this episode the first time! Stay tuned because I am excited to have her back on for an update in 2021!On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them. The feedback from this quiz has been awesome, so be sure to check it out at rickmulready.com/quiz. On the Show Today You’ll Learn: How Kate got into the race car business after getting her degree in interior decorating What really opened her eyes to the amazing opportunities available in the online spaceThe lessons Kate took from a previous “failure” and the ultimate dream she has for her online businessWhat the process of launching her first course looked like, and why she says that creating it was the “easy part”The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second oneAll the stats from her webinar, including ad spend, cost per lead and her insane conversion rateWhat to consider when determining what audiences to target and messages to use with themThe challenges Kate faced in her marketing to her own nicheHow Kate is continuing to build her email list Links & Resources Mentioned in this Episode:https://rickmulready.com/targetingworkshophttps://katedillon.com/https://katedillon.com/courses/https://www.winningmotorsportsmarketing.com/courses/winning-motorsports-marketinghttps://www.instagram.com/katedillon/https://www.facebook.com/katedilloninc/https://twitter.com/KateJDillonhttps://www.youtube.com/channel/UC7gEDo8v9DcSH-9X6JfWRkQhttps://crateinsider.com/https://www.instagram.com/crateinsider/https://www.facebook.com/Crateinsider/https://twitter.com/CrateInsiderhttps://socialcurator


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 02 Dec 2020 01:00:00 -0800
"Best Of" Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today’s episode is a replay of an episode I did earlier this year. I see this topic coming up over and over again - why people are not getting the results that they want with their Facebook and Instagram ads. Today on the show, we will be going deeper into understanding your ideal target customer, not only so you can improve your actual targeting of your ads within ads manager, but also how you can improve the way you are speaking to them in your messaging and copy. This was one of the most downloaded episodes of 2020 and it’s SO important so we are bringing it back from the archives for you! On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them. The feedback from this quiz has been awesome, so head to rickmulready.com/quiz to check it out!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/446
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 27 Nov 2020 01:00:00 -0800
8 Must-Read Business and Mindset Books

Are you looking for a simple way to work on your mindset? Nothing beats a good book, right? I want to share with you eight business and mindset books that have completely changed my life. I know that’s a bold statement, but it’s true. I get asked all the time what books I recommend, so I wanted to take some time to tell you not only what books I recommend, but why I recommend them so highly. As you know, I believe that 80% of the success in your online business is mindset. These books have helped me to do the mindset work behind the scenes.On Today’s Show You’ll Learn: The importance of mindset How you can act like you’ve already achieved your goals My eight book recommendations Why I’m always looking for mindset books The value of understanding your money mindset and where it came from Why we have to let go of control How giving to others will help you to achieve your goals I love hearing your recommendations too, so if you have any books in mind that you think should have made this list, I’d love for you to share them over in our Facebook group. If you’re not already in there, you can join the group now at www.rickmulready.com/group. You can see a list of all the books I mentioned today over on my brand new website at the bottom of the about page. Just go to www.rickmulready.com/about and scroll all the way down!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/445
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 25 Nov 2020 01:00:00 -0800
Quick Tip: Inside My Daily Schedule (With a 2yr Old)

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this episode, I am giving you a glimpse into my daily schedule with my daughter, Maya. She is turning 2 years old, so people ask me all the time how I balance my seven-figure business, my family, and all the rest of my responsibilities. It’s not always easy balancing my schedule, but I am sharing with you some practical tips that I think you will find helpful.From how I plan my work week to when I take mini breaks to hang out with my daughter, the way I schedule my time is not always perfect, but it works for me, my family, and my business! I hope this conversation helped to give you a little bit of insight into my world, but I really hope you also took away some scheduling tips for yourself. I encourage you to plan your day in a way that sets you up for efficiency so you are able to balance all of the things in your world.Don’t forget that the doors to Offer to Optimized are now open! This is NOT a “stop and learn” course. This is an apply-as-you-go, implementation course AND coaching program that will give you the tools & skills you need to master your Marketing, Systems, and Confidence with the step-by-step process to build a thriving online course business so you can serve, create impact & make more while doing way less.As of November 19th, you can enroll in this coaching program. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/444
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 20 Nov 2020 01:00:00 -0800
Q&A with Rick: Optimizing Your Business (and Ads)

Want to figure out how to optimize different aspects of your business including your ads? You’re in the right place. In this episode, I am doing a Q&A to answer some of the common questions that are asked in my Optimized CEO Facebook Group. From conversion percentages to hiring a virtual assistant to the ad learning phase, the questions I’m answering will help you no matter where you are in your business.I want you to pay close attention to the questions that I am being asked because even if you don’t have the same ones right now, odds are that you will at some point as a CEO.On Today’s Show You’ll Learn: Why your ads are not convertingWhat to look at when your conversion percentage is lowHow to increase conversions for people on your waitlistWhat the learning phase is for adsThe importance of hiring a VAHow to stop blindly spending money on adsHow to prioritize your activitiesI am so glad I got to answer some of your questions, and I will definitely be back to answer more because conversations like these get me so excited. From this episode, you can see the types of conversations that we're having inside the Optimized CEO Facebook group. If you're an online course creator looking to scale your business to six or seven figures, be sure to check it out. I would love to see you in there! Don’t forget that Offer to Optimized opens up November 19th for just a few days. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/443
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 18 Nov 2020 01:00:00 -0800
BONUS Coaching Session: Unpacking Webinar Launch Stats for Bigger Revenue

Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one! This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business. I want to share this coaching session with you because we’re unpacking Antony’s most recent (and first ever) webinar launch, and he did really well. We dissect his latest launch looking for opportunities for him to optimize the next one. We’re looking at what he can double down on, what he can improve on, and what he can do to make his next launch the best yet. I want you to pay attention to the questions that I ask him, because I'm asking very specific questions in an effort to uncover areas of opportunity for his next launch. I think you’ll learn a lot about your own launch along the way. Grab your favorite drink and come hang out with us in this coaching session!On Today’s Show You’ll Learn: The value of the online platform How Antony’s first launch made $33,000What went into a webinar that converted at 23%The power of narrowing down your target audience Why I send four emails on the final day of a launchWhy you need an email nurture sequence How to figure out the best platform for you and your courseHow to make sure you’re not leaving money on the tableDo you like the sound of a launch like this? His numbers are pretty incredible! Are you looking for a simple, repeatable, low-stress launching option for yourself? Then I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort. The special training kicks off November 16th so head to www.rickmulready.com/livetraining to get signed up.



Links & Resources Mentioned in this Episode:

  • www.growmysalonbusiness.com



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/442
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 16 Nov 2020 01:00:00 -0800
Quick Tip: 9 Creative Ways to Make an Extra $300 a Month

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Would you love to be able to make an extra $300 every month?In this episode I’m sharing nine creative ways to make an extra $300 a month in your business. Why $300? Because that’s a lot of money, and yet it's super achievable for you every single month. As we get into these nine things, you’re going to realize that making a little extra cash in your business is actually easier than you think. As you go through this episode, I want you to be thinking about the word “leverage.” How can you leverage things that you’re already doing in your business to create revenue? There are lots of ways to create revenue, so don’t leave it on the table! Are you looking for a simple, repeatable, low-stress launching option? If so, I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort. The special training kicks off on November 16th so head to www.rickmulready.com/livetraining to get signed up.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/441
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 13 Nov 2020 01:00:00 -0800
Case Study: Easy + Fun = Brandi’s BIGGEST Launch Ever

Do you dream about your perfect launch? It’s low stress, goes smoothly, AND brings in the big bucks?Today I’m joined by Brandi Mowles, and we’re breaking down the first time that she ever did a launch using the Optimized Launch Method. And guess what?… it was a $201,000 launch! In today’s episode, you’re going to hear why Brandi loves this type of launch. It’s because she gets quick results, can rinse and repeat it, and she can do it live and interact with people going through it. My special guest today is Brandi Mowles who is a wife, mama, educator, digital marketer and total taco snob. She runs her life and business using her 3 favorite S words. Simplicity, Systems and Scale. In less than two years Brandi generated over 1 million dollars in revenue for her own business and over 3.5 million for her clients. She believes in relationships over revenue and believes we can all create our own success on our own terms.On Today’s Show You’ll Learn: The importance of having rhythm in your business and home lifeHow Brandi’s offers have evolved over the last year How Brandi creates webinars that convert at 17-25%The value of surveying your audience Why Brandi loves launchingBrandi’s favorite things about the Optimized Launch MethodWhat to put into your launch to add value for your consumer What the launch process looks like behind the scenes I might not be able to promise conversions as high as Brandi’s, but I can get her on the podcast to teach you guys how she did it! If you want to keep learning, I have a brand new five-day live training series coming up to teach you the Optimized Launch Method that we’re discussing in this episode. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort. If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th and you can get registered at www.rickmulready.com/livetraining.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/440
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 11 Nov 2020 01:00:00 -0800
Quick Tip: How to Choose the Right Business Mentor/Coach

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Have you been thinking about hiring a mentor or coach to help you on your journey? Today I want to talk about why I think it's a really great idea. The common thread between successful online business owners is that they've all had a coach or mentor at some point in their journey of building their business. In today's episode, I'm going to share with you some tips on choosing the right mentor or coach for you and your business.This has been a huge part of my journey, and it’s something that I think is important for everyone to consider. I’m going to share how many mentors you should have, how to pick the right mentors for you, the difference between a coach and a consultant, and other things to look for in your mentor. I have a brand new five-day live training series coming up to teach you my optimized launch method. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort. If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th. Register at www.rickmulready.com/livetraining.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/439
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 06 Nov 2020 01:00:00 -0800
How She Did It: 5-Figures Per Month On Evergreen With a (Very) Small Team w/ Elizabeth McCravy

Do you like the sound of five figures a month on evergreen? Yeah, me too! I’m super excited to be joined by my special guest today, Elizabeth McCravy. In this episode she’s sharing with you how she's built her business to where it is right now. She's doing five figures a month on evergreen, she's got a super small team, and we're here to break it all down for you.Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit. Pretty impressive! In this episode, we're going to talk about how she generates so much evergreen revenue on a monthly basis, what her email marketing sequence looks like, and how she creates urgency and scarcity during her live launches even though her products are on sale all the time on her website. We cover how she did a $12,000 launch with a very small email list and no ads, what her small team looks like, and how she gets her profits so high. This episode is packed with valuable information so be sure to tune in! On Today’s Show You’ll Learn: What Showit is How long it takes to put templates together Why you should validate your idea before you put a ton of time into it The value of blogging How Elizabeth built her email list How an automated email sequence can drive salesHow Elizabeth’s free quiz helps her make sales What to put in an email funnel The importance of clarifying who your product is for and who it’s not for What running a lean business looks like The difference between a building year and a growth yearI loved learning about Elizabeth's business and am so impressed that she is able to keep her profit margins so high. I’m excited to see what she does with her course when it launches in 2021.I have a brand new five-day live training series coming up to teach you my optimized launch method. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort.


Links & Resources Mentioned in this Episode:

  • www.elizabethmccravy.com use code "RICKSENTME" for 15% off
  • www.elizabethmccravy.com/style
  • Follow @elizabethmccravy on Instagram



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 04 Nov 2020 01:00:00 -0800
Quick Tip: 3 Systems Every Course Creator Needs In Their Business

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Want to know the secret to achieving your goals?Today I’m sharing the three systems every course creator needs to have in place in their business. You might be asking why you need these systems. Well, systems support strategies. So whatever your strategy is, whatever your goals are, systems can help you achieve them.As we’ve discussed in previous episodes, there are three pillars of being the optimized CEO of your business. Optimized mindset, optimized sales and marketing, and optimized systems and processes. And what I'm sharing with you today is going to overlap the systems and processes, and sales and marketing pillars. Systems basically make your processes repeatable. This means that when something works for you in your business, you can make it work again and again! This simplifies everything.Are you in my free Optimized CEO Community Facebook group yet? If you're not and you're a course creator, you've got a membership, or you're an online coach and you're looking to optimize your business to six or seven figures, then I want you to join us at www.rickmulready.com/group.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/437
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 30 Oct 2020 01:00:00 -0700
3 Lessons (and Mistakes) to My First 6-Figures

We all have highs and lows in business, right? Today, I want to share with you three things that I did in my business to hit my first six figures, and three mistakes I made along the way. I want you to learn from my successes as well as my mistakes because we’re always going to have both, right? For a little context, I fumbled around for about fifteen months after I left the corporate world before I started getting traction in my online business. But the first year that I really got serious about it, we did $110,000 in the business. And there are three very distinct things I did to hit that, so that’s what I want to get into today. On Today’s Show You’ll Learn: The importance of defining your audience Why you need to focus on one offer and one launch method The value of refining a process before automating itHow I overcame imposter syndrome How to show up as a confident person, even if you don’t feel confident yetWhy you should work on one project at a timeThe importance of doing the mindset work The danger of letting fear drive your decisions Why you need boundaries around your work time How consistent content can grow your business Hopefully, some of the things we’re talking about today will help you as you continue to grow your business. Just remember that even your mistakes are learning moments! Really they are just helping you get better and better. If you haven't joined already, I would love to see you inside my free Optimized CEO Community Facebook group. You can join at www.rickmulready.com/group.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/436
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 28 Oct 2020 01:00:00 -0700
Quick Tip: How to Repurpose One Piece of Content Into Seven

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you look at other course creators and wonder how they manage to create so much content? Today, I want to talk about one of the biggest sources of overwhelm that I see many online course creators face, and that’s how to “be everywhere” with your content. So I’m going to take you through a super-effective content repurposing strategy that we use in my business that I call the Optimized Content Strategy. I'm going to explain how to take one piece of content and make a minimum of seven pieces of content from it.If you want to create more content without spending hours doing it, be sure to tune in. And if you’re not already inside the new Optimized CEO Community Facebook group, head to www.rickmulready.com/group. I’m super excited about it and I look forward to seeing you there!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/435
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 23 Oct 2020 01:00:00 -0700
Simple Hacks for Writing Copy that Converts, with Brittany McBean

Thinking about becoming a copywriter? Or maybe hiring one? Today we’re sitting down with my copywriter, Brittany McBean, to talk about writing copy that converts. Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.We also cover how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you're looking to hire a copywriter. On Today’s Show, You’ll Learn: How to talk about your personal life while still setting boundaries You can offer value to people going through similar things to you The importance of letting go of clients that don’t align with your valuesThe value of putting yourself out there to get clarity on what really lights you upHow to surround yourself with your ideal clients Why your copy and your message are not the same things How to write copy that converts What to ask when you’re hiring a copywriterA lot of work goes into writing copy that converts, as opposed to copy that just sounds nice. And Brittany is a pro at it. If you’re in my Optimized CEO Community Facebook group, head over there and tell me what you took away from this episode. If you haven't joined yet, head to www.rickmulready.com/group. I would love to see you there!


Links & Resources Mentioned in this Episode:

  • www.brittanymcbean.com
  • Follow @brittanylmcbean on Instagram
  • Download Brittany's guide: 9 Copy Tips to Write More Better



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/434
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 21 Oct 2020 01:00:00 -0700
Quick Tip: 3 “Must Have” Facebook Ads Audiences

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today I want to talk to you about three “must-have” Facebook ads audiences that you need to be including in your campaigns. Your warm audiences, your cold-ish audiences, and your cold audiences. We’re talking about how to set up your ad sets the best way from an analytical standpoint. As you know, I’m always in favor of reviewing and analyzing your data so that you can get the most out of it. It’s all about keeping it simple and setting your campaign up in a way that allows Facebook’s algorithm to work for you. If you want to be getting the best bang for your buck when it comes to Facebook and Instagram ads, stay tuned. Let me know inside the new Optimized CEO Community Facebook group if anything jumped out at you today. I want to hear what your takeaways were. The Optimized CEO Community Facebook group is for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. You can join us at www.rickmulready.com/group to surround yourself with other course creators with the same goal as you.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/433
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 16 Oct 2020 01:00:00 -0700
Coach, Ads Manager, Course Creator: How Ana Katz Overcame Fear to Build a Successful Business

What fears are holding you back from going after your dreams? My guest today is Ana Katz who is here to share how she overcame her fears and built a thriving business. Ana is a Facebook & Instagram Ads Strategist who works with online course creators and e-commerce businesses that have an eye on the future and are ready to make a bigger impact. She focuses on getting her clients bigger results, major traffic, more sales, and customers who can’t stop talking about your brand.She has some impressive experiences to share with us today. We’re getting into how she overcame the fear of putting herself out there, how she went from a corporate job to having her own business, how the pandemic led her to create a coaching program, and how she helped one of her clients go from 300 to 10,000 people on her email list in four weeks. On Today’s Show You’ll Learn: What it was like for Ana to take the jump and leave the corporate world How to overcome the fear of putting yourself out thereWhy getting results takes so much more than just running ads The importance of nurturing relationships The value of truly understanding your audience The impact of showing up How to overcome imposter syndromeWhy you have to be able to say no Not everyone is willing to put in the work to overcome their fears. But Ana is the proof that the work is worth it! When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?”Does that sound like you?What you don't realize is that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?”And it's often hard to answer that question for yourself because you're too close to your own business. Feeling like you're spinning your wheels and staying stuck is one of the most frustrating places to be in your online business, especially when you see other course creators who are getting the success that you're working so hard to achieve.Remember that you do not have to do this alone. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Community Facebook group. This is my brand new group and I would love for you to join us! Head to www.rickmulready.com/group and I’ll see you inside!


Links & Resources Mentioned in this Episode:

  • www.anakatzdigital.com/free-download
  • Follow @anakatzdigital on Instagram
  • Follow Ana on Facebook



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 14 Oct 2020 01:00:00 -0700
Quick Tip: How to Deal with Imposter Syndrome

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Have you ever told yourself that you’re not qualified to be doing this work? That someone else could do it better than you? That you’re not good enough? You're not the only one who has those thoughts and feelings. We call it imposter syndrome. Imposter syndrome is a psychological term that refers to a behavior pattern where people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a fraud.In this episode, I’m going to share some of the scientific research into imposter syndrome, as well as my own experience with it, and what I see from my students dealing with it. I’m also sharing five things that can help you move past imposter syndrome. If you want to hear more like this, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot find consistent growth, and you're unsure about the next steps you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/431
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 09 Oct 2020 01:00:00 -0700
How to Create More Profit In Your Business with Emily Sandberg

Everybody talks about revenue, right? But what no one really talks about is profit. I've invited on my bookkeeper, Emily Sandberg. In addition to being a bookkeeper, she's a Certified Life Coach through the Life Coach School. She has completely transformed how I look at the numbers in my business, and we’ve never been more financially healthy.I asked her to share with us how she looks at online businesses from a financial perspective. We talk about how to plan for profit in your business, how much you should keep in your business account, money mindset, a new way to think about how you price your offers, and at what point you should consider bringing on a bookkeeper. We’re challenging beliefs around what it means to have a seven-figure business as opposed to, a few-hundred-thousand-dollar business. Emily also shares an example of one of her clients who was doing $1.2 million in business, yet they were losing $20,000 a month. On Today’s Show You’ll Learn: The financial mistakes that a lot of online course creators and coaches make Why you should hire a bookkeeper before you think you need it What you can be doing to stay on-track if you don’t have a bookkeeper yet How to build profitability into your business How to create new programs from a cost and profitability perspective Why you should use forecasting to make better decisions for your business How much money you should keep in your business account Where the mind can get into trouble when we start thinking about numbers We always see what's going on above the water. Just the tip of the iceberg. When you look at someone else’s business and start to compare yourself to them, remember that you’re not seeing what’s going on under the water, and sometimes it's messy. In order to find success, you need to focus on what’s going on under the water in your own business. When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?”Does that sound like you?What you don't realize is that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?”And it's often hard to answer that question for yourself because you're too close to your own business. Feeling like you're spinning your wheels and staying stuck is one of the most frustrating places to be in your online business, especially when you see other course creators who are getting the success that you're working so hard to achieve.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 07 Oct 2020 01:00:00 -0700
Quick Tip: Understand THIS for Better Facebook Ads Results

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you ever feel like Facebook is working against you and your ads? Well, I'm here to reassure you that it's not. The secret is knowing how to work with Facebook to get the best results. It all comes back to a principle that you hear me talk about a lot around here: simpler is better. The simpler you can set up your ad campaign, the better results you're setting yourself up for.And the reason for this is Facebook's delivery technology and machine learning. You might know it as: the algorithm. When you play nice with delivery technology, that's when you're setting yourself up for success, and that's what I want to share with you in today’s episode. I will be sharing more about this topic on a Facebook Live in the Optimized CEO Facebook community soon, so be sure to join the group if you haven’t already. It's exclusively for online course creators, membership creators, and online coaches who are looking to optimize their businesses to six or seven figures.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/429
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 02 Oct 2020 01:00:00 -0700
How to Create and Price Your Flagship Offer (Part II)

Are you stuck on pricing your flagship offer? Is it too high? Is it too low? This trips a lot of people up which is exactly why I wanted to put together this episode for you today.Last week we talked about how to create a flagship offer and why. If you haven’t heard that episode yet, go back and listen to that one first! It will set you up for this episode where we’re getting into how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer.I’m giving you ten things to think about when it comes to pricing your offer. From market research to human psychology, there are a lot of things that people don’t think about when pricing their offer….and these things can make your life easier! On Today’s Show You’ll Learn: Why you should sell your program before you create it How to base your pricing on the value that your provideWhy you should take a look at what other people are charging in your market Not to underestimate the power of perceived value What it means to work backwards from how much money you want to make The weight of how much individualized support your students are getting How to use different pricing levels The importance of factoring in your expenses The process of overcoming objections At the end of the day, you have to do what feels right to you, but hopefully these tips gave you some ideas to get started. Pricing shouldn’t be the thing that stops you from selling your flagship offer. I hope this episode provides the framework to have somewhere to start. And don’t forget to experiment! If one price isn’t working, guess what? You can try a different one.If you haven’t already joined my brand new free Optimized CEO Community Facebook group, what are you waiting for? Jump in there! It is exclusively for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. As the saying goes, you're the average of the five people that you surround yourself with, so I want you to be surrounded by like-minded business owners who are going to help you to reach your goals. You can join us right now at www.rickmulready.com/group.


Resources Mentioned:

  • Episode 184:How to Create & Validate Offers That Sell



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 30 Sep 2020 01:00:00 -0700
Quick Tip: Want More Revenue? Ask Different Questions

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. I'm going to go out on a limb here and assume that you're listening to this podcast because you want to grow your online business, right? I talk to a whole lot of people every single day who want to grow their online business, and so often I hear them asking the wrong questions to try to achieve that.In today’s quick tip episode, I want to explain what I mean by the wrong questions, and challenge you to start asking different questions. Questions that are actually going to lead to your growth. I’m going to share some of the questions that I hear all the time that I want you to stop asking, and some different questions that I want you to start asking. At the end of the episode, I have a challenge for you, so be sure to tune in to find out what that is!If this episode piqued your interest, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot seem to find consistent growth, and you're unsure about the next steps that you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group.



Links & Resources Mentioned in this Episode:

  • Quick Tip: How to Get Over the Fear of Being On Camera
  • Quick Tip: How to Create a High Converting Lead Magnet
  • How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/427
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 25 Sep 2020 01:00:00 -0700
How to Create and Price Your Flagship Offer (Part I)

Do you have one flagship offer, or are you struggling with a whole bunch of offers that aren’t performing as well as you want them to? Today I want to talk to you about how to create a flagship offer and why. There’s also going to be a part II of this episode where we’ll talk all about how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer.Too many people think that the more offers you have, the more revenue you're going to make as a result. The reality is that it's just going to confuse things and make it a lot harder to generate more revenue. The simpler, the better. I recommend starting off with one flagship offer.On Today’s Show You’ll Learn: The value of understanding your target audience The four Ps of an offer: premise, promise, process and priceThe characteristics of a core premise How to have a clear promiseWhy it’s important to have clarity on your process How I integrate the four Ps in my own offer So now you know how to create your flagship offer, I hope you’re ready for more. I’ll see you back here next week for part II where we’ll discuss pricing your flagship offer.If you haven’t already joined my brand new free Optimized CEO Community Facebook group, what are you waiting for? Jump in there! It is exclusively for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. As the saying goes, you're the average of the five people that you surround yourself with, so I want you to be surrounded by like-minded business owners who are going to help you to reach your goals. You can join us right now at www.rickmulready.com/group.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/426
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 23 Sep 2020 01:00:00 -0700
Quick Tip: The Quickest Way to Predictable $5K Months

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you want to start making a consistent income from your online business?Today I want to share with you the quickest way to predictable $5K months in your business, because let’s be honest, we all want it. I want to share my own experience from my business over the past seven years, as well as that of the hundreds of students that I've worked with over the years as I've helped them optimize, grow, and scale their online businesses. What have I learned? The quickest way to predictable $5K months is by having a flagship offer.A flagship offer is what you’re known for, or what you’re becoming known for if you're still in the very early stages of your business. The big mistake that I see so many online course creators making when trying to grow and scale their business is that they have too many offers. Their mindset is that the more offers that they have, the more money they’re going to make. I want to flip that and tell you why I believe that the fewer offers you have, the more money you’ll make and the faster you’ll grow. What I see happen all the time is that when a course doesn’t sell well, the course creator decides that nobody wants their program and they say “hey, maybe I should create a membership instead.” This just leads to more and more offers, but doesn’t address the root of the problem. So let’s address it together today. If you’re interested in what we’re talking about today, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot seem to find consistent growth like we've been talking about in today's episode, and you're unsure about the next steps that you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group.



Links & Resources Mentioned in this Episode:

  • How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/425
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 18 Sep 2020 01:00:00 -0700
Optimized Team Building: Your First Hire(s)

Have you thought about how hiring a team could save you time and make you more money? Who would your first hire be?This is one of my favorite things to talk about. How you can create more freedom and leverage in your business through hiring a team. And it’s not just about bringing people onto your team and into your business. It’s really about having an optimized team. We’ll get into exactly what that means in the episode. In the past several episodes I've talked about how in order to become the optimized CEO of your business, there are three areas that you've got to be focusing on: optimized sales, optimized mind, and optimized time. That third pillar is what we're really going to dive into today.Optimized time means that you are planning and leveraging your time effectively so that you're hitting your revenue and impact goals within the amount of time that you want to work each week. A huge part of optimizing your time is having an effective and optimized team...because if you truly want to create a business with impact, you cannot do it yourself.Today I want to take you through my thought process behind building an optimized team and how to prepare for your first hire. On Today’s Show You’ll Learn: The value of having the mindset of a CEOHow to be strategic when considering what roles to hire forWhy you should be thinking about hiring before you think you need it You should be hiring for the business that you want to create down the roadThe importance of hiring people who align with your values and your visionHow to audit your time Why you should have documented systems and processes in place for the tasks that you want to hire out The benefits of having a 90-day trial period for new hires Building an optimized team can create more freedom and leverage for you in your business. If you plan for your first hire efficiently, you will ultimately save time and make more money. If what we’re talking about resonates with you, I want to invite you to join my brand new Optimized CEO Community Facebook group. As the saying goes, you're the average of the five people that you surround yourself with. I hear all the time how lonely it can be sitting behind your laptop, running an online business and that’s why I want you to have a community of other amazing online course creators, membership creators, and online coaches to connect with. In this group, you will find other entrepreneurs working to optimize and get unstuck in their business on their way to six or seven figures. If this sounds like you, be sure to join us at www.rickmulready.com/group.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 16 Sep 2020 01:00:00 -0700
Quick Tip: How to Double Your Next Launch (with Facebook and IG Ads)

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Are you tired of running Facebook and Instagram ads and not seeing the results you want? The solution might be simpler than you think. Today we're talking about Facebook and Instagram ads and how you can use them to double your next launch. But here's the thing. I'm not going to be sharing some secret tactic or strategy. What I am going to be sharing with you in this episode is what holds most people back from seeing success with their ads.And what is it? Confidence. I see this time and time again. People who double their launches have the confidence to spend money on their Facebook and IG ads.On today’s show, I am breaking down how to create confidence in running ads. This is going to be helpful for you whether if you've been running ads for a while and haven’t seen the results you want from them or you haven’t run them at all. Have you heard about my new Facebook community? The Optimized CEO Community is filled with other online course creators who are working to optimize and get unstunk in their business. Join at www.rickmulready.com/group.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/423
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 11 Sep 2020 01:00:00 -0700
How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose
Do you feel like you’re putting more into your business than you’re getting back? Whether that’s finances, time, or energy, you’re not the only one. I've got an actual rocket scientist as my special guest on the podcast this week. Travis Albritton is an aerospace engineer who felt like he was wasting his life and wanted to create something bigger, more purposeful, and more impactful. Travis decided to start an online business and founded a program called the Digital Missionary Academy. He is also the host of the Practical Christian Podcast. I asked Travis to join me on the podcast today so he could share his journey as he’s built his business, because I think it’s one that many can relate to. Travis dreamed of leaving his day job job and creating an online business, but in the first year he had trouble selling his course, so he’s had to figure out how to overcome setbacks and get better and better. On today’s episode, you will learn how he overcame many obstacles, but most importantly, you will learn what kept him from giving up on his dream of creating a business so that he could have deeper purpose in his life. On Today’s Show You’ll Learn: The importance of choosing a life that is fulfilling to youHow to get back up when things don’t go as plannedWhy it’s a mistake to think you’re smarter than Facebook The value of building an email list How to get in front of the right people How you can learn from every mistakeWhy Travis transitioned from a course to a membership How Travis overcame anxiety and panic attacks around webinars How Travis started to get some traction with his ads The importance of giving things enough time to succeed Why you have to be willing to not be profitable in order to learn how to become profitable Travis has learned so many hard but valuable lessons as he’s built his business, and it was a great experience to sit down and ask him all about his journey. If you’re someone who feels unfulfilled at your current 9 to 5 and dreams of a life with deeper purpose, make sure to tune in to this powerful episode. When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?” If this sounds familiar (I know it does to me) I want you to know that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?” It can be hard to answer that question for yourself because you're too close to your own business, and that’s where I want to help. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Facebook group who are getting unstuck in their business. This is my brand new, totally free Facebook community. I am so excited about it, and you can join us right now. Go to www.rickmulready.com/group. We'll see you there. Links & Resources Mentioned in this Episode:www.digitalmissionaryacademy.comThe Practical Christian PodcastFull show notes available at www.rickmulready.com/422See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 09 Sep 2020 01:00:00 -0700
Quick Tip: 3 Essential Questions For Clarity In Your Business

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you want to grow your business more quickly and attract your ideal client? In today's episode, I want to help you uncover a basic marketing blind spot that so many people have in their businesses, and that I had for a long time too. Whether you’re early on in your business and you're just trying to get traction or you have a successful business and you're trying to scale to seven figures, this is going to be relevant for you. The marketing blind spot that I want to talk to you about is getting clarity on three things. Who you serve, what problem you solve for them, and how you solve that problem. This is something that I want you to always be thinking about refining. Consistently asking these three questions and getting answers to them is going to help you grow and scale your business more quickly, attract the type of audience that you want to be serving, and scale your business for a bigger impact.For those of you who are struggling with these questions, I have rebuilt my Foundations course for you. Foundations 2.0 is for online course creators who are feeling stuck in their business and trying to figure out how to get to $5,000 a month in revenue. This program is going to be your go-to resource for step by step curriculum, coaching and accountability. It will help remove the guesswork of creating consistent revenue in your business. If you want to be the first to know when the all-new Foundations 2.0 opens up and to get access to special bonuses along the way, then I want to invite you to get on the waitlist at www.rickmulready.com/waitlist.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/421
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 04 Sep 2020 01:00:00 -0700
Multiple 6-Figure Coaching Business (in 12 Months) w/ Neill Williams

Could your business be running more efficiently? Could you be spending your time more productively?This is exactly what Neill Williams specializes in. If there’s anyone I trust to teach us about time management and efficiency, it’s Neill. We’re getting into how to be more productive and effective in your business. We talk about the funnel that Neill uses to get people into her group coaching program and how it has evolved. She is sharing a key discovery she has made as she's been evolving her funnel over the past several months. She's going to break down what she’s seen and how she used that data to improve the quality of the people that she attracts to her sales calls. We also talk about why she started a podcast and how podcasting can add value to your business. Neill Williams is a certified Master Life and Productivity Coach through The Life Coach School. She coaches busy, overwhelmed entrepreneurs to unbusy their lives by reducing their work weeks and get more done so they can enjoy the freedom of the entrepreneurial lifestyle. She is the creator of the Unbusy Your Life Podcast where, each week, she teaches scheduling tips, tools, and strategies as well as mindset hacks to get more done in less time. Her group coaching program, The Productive and Peaceful Life teaches how to create your dream schedule, only work the number of hours you want, and build a work-life balance that you can navigate with ease. Neill's business has exploded since the last time she was on the podcast, so I am excited for you to join us to hear all about Neill’s journey to six figures over the last twelve months. On Today’s Show You’ll Learn: Why you shouldn’t focus on the time you're spending, but on what you're creating within that timeHow to be intentional about scheduling time How to make offers more efficiently The ways that Neill’s webinar funnel has evolved The process of creating a webinar that attracts the right people Why you should be paying attention to patterns The importance of quality leads over the quantity of leads The benefits of podcasting Funnels are just one of the many ways that you can make your business more efficient. If you’re interested in learning more about optimizing your time and business, I encourage you to check out my newly rebuilt Foundations 2.0 Program. I’ve created this program to remove the guesswork of creating consistent $5,000 months in your online course business through personalized training, coaching and accountability. If you want to be the first to know when the program opens up, go to www.rickmulready.com/waitlist.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 02 Sep 2020 01:00:00 -0700
Quick Tip: Thinking Differently About Goals

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you like to set safe goals? The ones you know you can meet? What would happen if you started setting your goals higher and higher? Today I want to talk about taking a different approach to goal setting, and here’s why. When it comes to goal setting, what I find from a lot of people (and I've done this myself) is we don't set big enough goals for fear of what it means about us if we don't hit them. Well, what if you cared less about hitting the goal, and more about the growth you would experience while you were trying to hit it? Join me as we talk about why we’re scared to set big goals, breaking through the glass ceiling, and how real growth happens. Hopefully, by the end of the episode, you’ll be thinking differently about goals.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/419
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 28 Aug 2020 01:00:00 -0700
3 Key Pillars of a Successful (and Fun!) Online Business

Are you trying to do it all yourself? Are you trying to create more content to attract more clients? It’s exhausting, right?On today’s episode, I am talking about building a successful online business and some of the biggest mistakes that I see people making. Let’s talk about how you can avoid those mistakes so that you can grow your business faster than I did!In this episode, we’re going to use the example of a three-legged stool to describe the success of your business. If one of the stool’s three legs breaks, the stool will no longer function. There are three pillars to a successful business, and if any one of them isn’t in place, guess what? The business will no longer function. If you want to find out what those three pillars are and what role they play in a successful business, be sure to tune in! On Today’s Show You’ll Learn: Why most online course creators stay stuck in their business The secret to getting out of being stuckThe definition of the word optimize The three pillars of the optimized CEO methodThe importance of being clear on the promise you are offering The four Ps of your offer How to build your business around your life and not the other way aroundIf you think the stuck entrepreneur that we’ve talked about today sounds like you, but you want to become the optimized CEO, the new Foundations 2.0 program can make that happen. This is the program that's going to take the guesswork out of creating consistent $5,000 months in your online business with a step-by-step curriculum and personal coaching and accountability.If you want to be the first to know when the all new Foundations 2.0 opens up and get access to special bonuses, then be sure to jump on the waitlist at www.rickmulready.com/waitlist.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/418
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 26 Aug 2020 01:00:00 -0700
Quick Tip: Choosing the "Right" Kind of Launch

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Whether you're new to the online business game or maybe you've been doing this a while, I want to talk to you about choosing what kind of launch you're going to use in your business. Here's a newsflash for you: there's no one “right” way to launch. Honestly, there are all kinds of different ways to launch. It's about you choosing what lights you up, what aligns with what you want to do, and what you enjoy doing, as well as what type of launch you think that your audience would most appreciate. The real magic comes from combining those two things. So today we’re talking about choosing a launch and giving you some different options for where you might be in your business and what type of offer you might be selling. And you won’t be surprised to hear, we're also going to be talking about the mindset around launching. I know. Mindset? On this podcast? Shocking. If you're ready to figure out the “right” kind of launch for you, let’s dive in.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/417
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 21 Aug 2020 01:00:00 -0700
How to Grow Your Personal Brand & Be an Influential Leader w/ Rory Vaden

Do you ever wish there were more hours in the day? How would you grow your personal brand if there were? Rory Vaden is here to share his secret to multiplying time. That’s right, creating more time for you and your business. And you won’t be surprised to hear that it has a lot to do with something we love to talk about here on the podcast: mindset. Rory is the best-selling author of Procrastinate on Purpose and Take the Stairs. He’s a professional speaker who’s TED Talk, How to Multiply Time, has been viewed millions of times. He's the co-founder of the Brand Builders Group where he helps entrepreneurs become influential leaders through developing their messaging, voice positioning, etc. They work with everybody from those just starting out to those who are already more accomplished. He successfully grew his previous business to eight figures before he sold it.We’re talking about the key to growing your business super quickly, the best piece of personal branding advice he's ever received, and how to use frameworks in your business and use them to stand out more profoundly in your niche. He’s sharing the question that you can ask yourself in order to be a better thought leader in your space and for your business, how to multiply your time in your business and in your life, and what the 30 X rule is and how it relates to hiring for your team. Trust me, by the end of the episode, it will all make complete sense.On Today’s Show You’ll Learn: The number one reason why most businesses fail The value of becoming known for one thing Why you should be able to answer the question “what problem do you solve?” in one wordThe best piece of personal branding advice he’s ever received What you can do to get clarity on what you offer The value of visuals What goes into growing your reputationHow to multiply time If you want to learn more about what we’ve been talking about in today’s episode, you can schedule a free call with the Brand Builders Group at www.freebrandcall.com/aoob.I also want to remind you about our brand new program launching in October, Foundations 2.0. If you’re an online expert and you’re ready to get to consistent $5K months, this program is for you. If you don’t want to miss any of the bonus material on the build-up to the launch, you can join the waitlist right now at www.rickmulready.com/waitlist



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes availa


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 19 Aug 2020 01:00:00 -0700
Encore! How to Create the Most POWERFUL Content You’ve Ever Created w/ Brandon Lucero

Today we have a special BONUS encore episode featuring my friend Brandon Lucero. This is one of our most popular episodes of the podcast and I have a feeling you’re going to love it. Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience but gets them to take action. We all know the online business space can be crowded, but what Brandon reveals will help you create content that really stands out. It will allow you to build a following that connects with you on so many levels, and one that ultimately wants to support you and your business. If you follow and implement Brandon’s tactical advice on how to create powerful content, it will change your business. He offers solutions to common issues that exist and shares how to create the most powerful content that you’ve ever created in your business. Brandon has a 6-part video series that released earlier this year and it was so successful that he is running it again. So if you missed it last time, I want to encourage you to sign up. It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at rickmulready.com/encore-create-powerful-content
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 17 Aug 2020 01:00:00 -0700
Quick Tip: My #1 Mindset “Hack” for Scaling My Business

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.In this episode, we are talking about the one thing that allowed me to shift my mindset. It’s the idea of playing your business like you’ve already achieved your goal. And you can do this whether you want to have a six-figure business or you want to be a seven-figure CEO. Rather than acting and making decisions based on past results or experiences, what if you started showing up and making decisions in your business right now as if you’ve already achieved what you’re going after. When you start something and immediately think you will accomplish your goal, you’ll start showing up as more powerful, more confident, and more decisive in your decision making. You’ll be more efficient with your time and more strategic, all of which contribute to your success. I encourage you to think about what it would be like if you ran your business like success was inevitable? What actions would you take? What would you do? Is this something you already do? I would love for you to reach out to me on Instagram @rickmulready and let me know. I love hearing from my listeners! Did you catch episode 412 of the podcast? I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages. This is perfect for you if you are doing webinars, video series, or live trainings. In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide. And when they are blown away, they will be excited to buy from you! He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead. If you want to feel clear and confident on your next webinar, this is a training you won’t want to miss. Sign up at www.rickmulready.com/webinarsales


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/415
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 14 Aug 2020 01:00:00 -0700
From Imposter Syndrome to $10K+ Months, w/Dr. Nicole Rankins

A common misconception about the phenomenon called Imposter Syndrome is that you can “educate” yourself out of feeling it. This is not necessarily the case! My guest today is Dr. Nicole Rankins and she is here to chat about how someone with an advanced degree in medicine and fifteen years as a practicing OB-GYN can still feel imposter syndrome. Dr. Rankins is the go-to resource for comprehensive, evidence-based, holistic information about pregnancy and birth and also the creator of The Birth Preparation Course. Dr. Rankins is one of my former accelerator students and her journey is one that I think so many of you can relate to which is why I was excited to have her on the show today. Listen in to hear how Dr. Rankins overcame her imposter syndrome to grow her evergreen online course business to over 10K in revenue each month while still practicing medicine. On Today’s Show You’ll Learn: How a practicing OB-GYN has found the time to build an online business Why Dr. Rankins decided to grow a business on top of practicing medicineWhy it’s ok to earn money from serving othersWays to protect your time by outsourcing tasks in your business Steps Dr. Rankins took to overcome imposter syndromeHow Dr. Rankins uses video in her online business When to reinvest in your business to grow further Advice for people who are afraid to use video in their business


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/414
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 12 Aug 2020 01:00:00 -0700
Quick Tip: 3 Facebook/IG Ads Mistakes I’m Seeing

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. On today’s episode, I am sharing four things I’m seeing right now that is making it harder for you to get results with your ads. Mistake 1: Not understanding your target audience Mistake 2: Waiting for your launch to test Mistake 3: Not leveraging the different ad types that Facebook offersMistake 4: Jumping right into CBOTune in as I break down these mistakes. I hope you listen, learn, and go take action so you can see the results from your action. If you didn’t tune in to my last episode yet, I encourage you to check it out. I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages. This is perfect for you if you are doing webinars, video series, or live trainings. In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide. And when they are blown away, they will be excited to buy from you! He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead. If you want to feel clear and confident on your next webinar, this is a training you won’t want to miss. You can sign up at www.rickmulready.com/webinarsales


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available atwww.rickmulready.com/413
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 07 Aug 2020 01:00:00 -0700
How to Create & Deliver a High-Converting Webinar w/Colin Boyd

Do you still find yourself thinking of sales as kind of sleazy? Do you wish your sales pitches sounded and converted better? Maybe you have been wondering if webinars are dead... and my answer is absolutely not! I think there is a misconception in the online space that webinars are dead, but that’s simply because there are a lot of people giving crappy webinars. My special guest today is Colin Boyd and he is sharing some priceless advice and information about what sales is really all about and how to sell effectively. Colin helps experts, course creators and coaches to speak confidently on stage to sell without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video. He’s best known for Sell From Stage Academy® which is the leading program for growing your business through speaking. He lives in Newport Beach, California with his amazing wife and two little kids.On today’s show we will be breaking open the misconceptions that so many people have around webinars and the fears and insecurities people have about selling. You will learn what you need to do to have a webinar presentation that gets people to take action…. i.e. to make sales! We’re talking about life during the pandemic, the difference between speaking to sell and speaking to educate, your purpose as a salesperson, and so much more. On Today’s Show You’ll Learn: The value of speaking confidentlyA successful process of figuring out how to communicate what you do How niching down can take you to new levels A framework that will take you from uncertainty to specific action The impact of speaking to sell vs speaking to educate The purpose of a signature story Your goal when making a sale The enemy of a highly converting webinar Why selling is the doorway to serving One of my biggest takeaways from this episode was that selling is the doorway to serving. A lot of us can feel guilty about charging money to help people, but when you really take the time to think about it, income for your business is what enables you to serve them. I think that is really powerful. Don’t forget to check out Colin’s video series launching on August 13th “How to Speak and Sell From Virtual Stages”. You can find the link to register at www.rickmulready.com/webinarsales.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 05 Aug 2020 01:00:00 -0700
Quick Tip: Indecision Fatigue is Keeping You Stuck

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this quick tip episode, we are talking about something I see so often in the online space. People being stuck in indecision fatigue. I see posts in Facebook groups where people are asking for feedback on inconsequential things in their business instead of putting it out there and letting their clients and customers decide. Many people often wait for other people’s approval and that is exactly what is holding them back. We are not making a decision because we think that if we make a decision, it’s going to be the wrong one. Over the years I have learned that if you want to be an effective, optimized CEO, you must be decisive. You make decisions and live with the results of those decisions. If they work out, great! Do more of that! If something doesn’t work, figure out why and try something new. Tune in to figure out why this might be the reason you are not making the strides you want to in your business. Stop asking other people what their thoughts are. Make a decision, get it out there and see what the response is. Be decisive. This is one of the key characteristics of an optimized CEO. If you are ready to optimize your business for seven figures I invite you to check out my newly up-leveled Accelerator coaching program. This program is for coaches, course creators, and online experts who are feeling overwhelmed and are unsure of what steps to take in their business. What you think is keeping you stuck and keeping you from growing your business is not actually the problem. You must optimize your mind, your sales, your time, and how you look at generating revenue.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes are available at www.rickmulready.com/411
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 31 Jul 2020 01:00:00 -0700
Jason Brown's #1 Secret for Selling His Membership

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders. Not only is Jason sharing his number one secret for selling his membership, he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves. On Today’s Show You’ll Learn: How Jason’s membership has evolved What the creation of a new offer looks like The importance of charging what you’re worthWhat makes investments empowering Why you need to be listening to your customersHow to resonate with the people that you want to attractWhy Jason decided to stop offering refunds Ways to prevent resenting your business Jason’s number one secret for selling his membership The value of having work-life balance It’s so great to see the success of Jason’s business and what that has done for him and his family. It never ceases to amaze me how much freedom the online world can bring to anyone who’s willing to put in the work. If you, like Jason, are an online course creator, online coach, or you have a membership program and you're ready to optimize your business towards seven figures, but you're not sure what you should be doing to get there, I want to invite you to apply for my all new accelerator coaching program. This program will help you to think and act like an optimized CEO.

Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/410
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 29 Jul 2020 01:00:00 -0700
Quick Tip: Should You Let People Buy After a Deadline?

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Let me ask you a question: what does integrity mean to you?Today I want to address a question I saw recently in a Facebook group. Should you let people buy after a deadline? Inevitably, when you have a deadline in place, you will have people reach out to you afterwards explaining why they missed it and asking if they can still get in. Now, you might feel inclined to say yes because you don’t want to turn away revenue. I hear you. I used to feel the same way. But today I want to talk about why I don’t do that anymore.If you’re someone who’s letting people buy after your deadline, tune in to find out why that might not be the best idea.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 24 Jul 2020 01:00:00 -0700
How He Did It: His First 6-Figure Launch, w/ Kerry Egeler

Do you ever hear about 6-figure launches and wonder how in the world they pulled that off? Or how you could start making money like that?We are lucky enough to have Kerry Egeler here today to tell us how he went from a live webinar launch with zero sales, to a 6-figure live webinar launch in just a few months. His secret? Learning from his mistakes and continuing to test new ideas. We’re discussing job security, the ups and downs of live webinar launches, mindset changes, and investing in yourself. Kerry Egeler is an online entrepreneur and founder of Shirt School, an online course and community that helps online T-shirt and apparel sellers grow and scale their business. On Today’s Show You’ll Learn: How you can be in control of your job security Why a shift in mindset can change everything The importance of learning and moving on from your “failures”The value of recognizing when something isn’t sustainable How to make your live webinars as successful as possible How Kerry improved a live webinar in just five hours The power of confidence What it looks like to transition a live webinar launch to evergreen The importance of looking at your numbers to make decisions about your business Why investing in yourself is a game-changer I love hearing from accelerator students and learning about the amazing things they are doing in their businesses. I am amazed how quickly Kerry learns and grows. It took me years to learn what he’s mastered in just a few months.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 22 Jul 2020 01:00:00 -0700
Quick Tip: Always Be Testing Your (FB/IG) Ads

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today we are talking about testing your ads. Now, if you’ve been with me for a while, you know that I am ALWAYS telling you to be testing. And that is because it is so valuable to know what is and is not working in your ad campaigns. I want to walk you through what we’re doing in the back end of our ad campaigns, and what we’re testing out, so that you can see how it all works. I also want to tell you why I’m testing some of the things that I normally teach you NOT to do! If you’re running ads with no idea what’s actually working and what’s not, this episode is here to save you! If you’re a course creator or online coach and you want to create more freedom in your life and scale your business to seven figures, I’m going to tell you right now that what you think you need isn’t actually going to solve the problem. You need the tools to make the transition from stuck online entrepreneur to an Optimized CEO.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Full show notes for this episode can be found at www.rickmulready.com/407
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 17 Jul 2020 01:00:00 -0700
How to Use LinkedIn to Get Leads and Make Sales w/ Chase Gibson

Are you currently using LinkedIn for your online business? If not, this episode of the Art of Online Business podcast may just convince you that you need to start. My guest in this episode, Chase Gibson, is here to show you that there is a HUGE opportunity available to make money through LinkedIn for anyone with a strategy. Chase is a successful entrepreneur in the fitness industry that has mastered using LinkedIn for his own business. He has now created an online course called “Lords of LinkedIn” where he teaches other established entrepreneurs how to use LinkedIn to add at least an additional six figures of revenue in 90 days.On Today’s Show You’ll Learn About: Who LinkedIn is for and not forWhy LinkedIn is the perfect platform for promoting high-ticket offersThe three most important elements of your LinkedIn profileHow LinkedIn has evolved over the years Why the LinkedIn community respects marketersHow creating consistent content on LinkedIn sets you apartThe best type of content to create to get viewsWhy “playing by the rules” on LinkedIn is importantAs Chase shows us in this episode, most people still think of LinkedIn as just a resume platform. With a straightforward strategy, you can position yourself as the authority in your industry with your LinkedIn content. I hope after you listen to this episode, you will feel compelled to develop a strategy and up your LinkedIn game for your online business.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes availableatwww.rickmulready.com/406
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 15 Jul 2020 01:00:00 -0700
Quick Tip: The Counterintuitive Approach to Scaling Your Business

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. What if I told you that the simpler your business, the better? That the simpler your business is set up from an offers perspective, the faster you're going to grow from a revenue perspective? Seems counterintuitive right?In today’s episode, let me explain to you why this works. So often I see students that are trying to overcomplicate their business. They're trying to do too much because they think that that is the key to growing and scaling. It seems logical that if you add more to the business, then that will add revenue, but actually the opposite is true. And believe me, I made the same mistake when I was starting out, and I learned this the hard way. Simplifying is the key. Instead of adding more offers, optimize what’s already working for you. Not only is that going to bring in more revenue than overcomplicating, it’s also going to make your own life easier! If you’re trying to juggle multiple offers and just not getting the results you want, tune in to this quick tip episode and find out how to get things running the way you want!And, if you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 10 Jul 2020 01:00:00 -0700
Inside My Business (Behind-the-Scenes of My Business Model)

I get questions all the time about how I run my business, so in today’s episode I’m finally taking you behind the scenes of what goes down. Hopefully you’ll learn a little about me and a LOT about yourself and what drives your own business! Leaving the corporate world and embarking on my own entrepreneurial journey has been a pretty wild ride, and I have learned so much over the years that has helped me and I think could help you too. We’re going to talk structure, organization, and numbers as well as mindset, goals, and deeper purpose. We’re getting into it all!If you like to learn by example, this episode is the PERFECT learning opportunity for you! On Today’s Show You’ll Learn: Where my business has come from, where it is now, and where it's goingHow my idea of success has changed since starting out The importance of being clear on your deeper purpose How an internalized lack, limited, and scarcity mindset can affect you as an entrepreneur How your mindset around money creates lifelong habits and attitudes in your kidsWhy I have a small teamThe three units that I break my business into The five core values that my team revolves aroundThe importance of defining your valuesThe value of success and accountability coaches The difference between the Foundations program and the Accelerator programThis episode has been a great opportunity for me to reflect on what I’ve learned as an entrepreneur, and I hope it has provided some insight into your own, no matter how far along your journey you are. If you want to join the waitlist for the brand new Foundations program that I am so excited about, go to www.rickmulready.com/waitlist And If you want to apply for a position on my team, go to www.rickmulready.com/apply. We’d love to hear from you!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/404
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 08 Jul 2020 01:00:00 -0700
Quick Tip: How to Create a High Converting Lead Magnet

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today we’re diving into what a lead magnet is and how to create an effective one. It’s something that a lot of people find overwhelming, but I’m telling you now, it doesn’t have to be that complicated! When we say “high converting” lead magnet, that’s really all relative. What’s high converting for one person, might not be for another. Like so many things in business, it’s all about figuring out your own audience and what they need! Once you’ve figured out what it is they need and how to give it to them, congrats! You have everything you need to create a successful lead magnet! In this episode I’m sharing with you the four questions that you should ask yourself when creating a lead magnet, whether this is your first or fiftieth attempt. We’re also talking about what a lead magnet is, why they still have value today, and how to figure out what converts best for you. If you’ve been wondering how to set up your own lead magnet, or how to get better results from one you already have, this is the episode you’ve been waiting for!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 03 Jul 2020 01:00:00 -0700
Overcoming Mindset Blocks to Create a Business You Love w/ Melissa Webb

Do you feel like you need permission to say that you have an idea worth committing to? Are you trying to prove to yourself and others that you have value? Imagine how free you would feel if those thoughts weren’t holding you back.Today’s guest, Melissa Webb, felt like she needed permission. She even asked for my permission, and you know what I told her? Of course you have my permission but you don’t NEED it. Lifting that mindset block changed everything. She went from trying to please everyone and doing way too much, to offering a simplified service to an audience she truly wanted to serve.Melissa Webb creates online writing communities to support and encourage families in home education. She is the owner and creator of Write On! Melissa is a published children's book author and a co-host on The Mel & Kel Show podcast.Melissa is a former teacher who left the classroom to start an online business teaching writing to home school teachers. I asked her to join me today to share her journey from making money as a side hustle to going full time with her business, and the struggles that she's faced along the way. From mindset blocks to moving beyond referrals and creating a predictable stream of leads in sales.On Today’s Show You’ll Learn:How Melissa transitioned from teaching to starting an online courseHow to stop asking for permissionWhy you should take time to reflect on where you’ve beenThe problem with trying to please everyone, and how to stopHow changing your mindset will grow your businessWhy simplifying your offers will attract more businessThe importance of thinking about your thinkingHow Melissa overcame fear around using Facebook and Instagram adsHow hiring help can prepare you to handle growthIf you’re ready to stop asking for permission and break down those mindset blocks, this is the episode for you! It’s time to stop trying to prove yourself, and start scaling the business you really want!If you're an online expert like Melissa, and you'd like my help taking your online business to the next level, I invite you to apply for my new monthly accelerator coaching and mastermind program. If you're an online expert who has already achieved a certain level of success, but you’re not sure how to get to the next level, what you don’t need is another course or more books to read. You need a cohesive growth strategy, coaching, support, accountability and community.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 01 Jul 2020 01:00:00 -0700
Quick Tip: 3 Simple Steps to Optimizing Your Funnel

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today we are talking about how to optimize your funnel by working smarter, not harder. So many people think that the more they offer in their business, the higher their revenue will be, but that could not be further from the truth. The key is to simplify. You really want your business to be focused on one primary offer. We are looking at the example of an evergreen funnel belonging to accelerator student Kerry, and how we were able to pinpoint where he was losing sales and fix it. If there’s one thing I want you to take away from this episode, it’s that you need to use the data, not your emotions, to make decisions and drive your business.If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 26 Jun 2020 01:00:00 -0700
Behind-the-Scenes with My Wife, Amy (Episode #400!)

If you’ve been wanting to get to know me a little better behind the scenes, now is the time!Today we’re celebrating our 400th episode by having my wife, Amy on the show. Between The Art of Online Business Podcast and my original podcast, Inside Social Media, I have recorded over 452 episodes. Pretty crazy! We wanted to do something a little different to celebrate episode 400, so today I will be answering questions that we gathered from you on Instagram as well as a few from my wife and team. This is the first episode Amy and I have ever done together and I will admit, I was nervous. We talk about a lot of things I have never talked about on the podcast before- my struggles with anxiety and depression and how it’s affected my business. I talk about one of the deepest points in my life and it’s a story I have never shared publicly before. On today’s episode, you will get a peek into what a “typical” day looks like in the Mulready household. We talk about our relationship and how we have navigated sharing an at-home workspace, how we separate our work from our personal life, and how becoming new parents affected all of that.On Today’s Show You’ll Learn:The story of how I met my wife and what our first impressions of each other wereSome of our favorite memories and places to travel togetherHow we try to create work-life balanceWhat a typical day/week looks like for meThe hardest thing about switching from a corporate job into entrepreneurshipHow long it took for me to feel like I’d “made it”How struggles with anxiety and depression have affected both of usThe one thing I would change in my business journey if I could go back in timeThe single most impactful mindset shift that I made in the way I relate to success in businessHow to be a new dad and run a businessBe sure to tune in to today’s special episode!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/400
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 24 Jun 2020 01:00:00 -0700
Quick Tip: MORE Failure, Please!

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today we are talking about the fear of failure. Many people are afraid of failing, including myself. Over the past few years, I’ve realized that the fear of failure is one of the biggest things holding my business back from impacting more people and growing to a level that I know it can. When you are afraid of failing, you tend to play small, you play not to lose, instead of playing to win. What if failing is exactly what you need to do in order to grow your business more quickly? Growth in your business comes from trying new things and taking risks. Some things are going to work and others won’t. The important thing is to figure out what does work and do more of that and continue to move forward when it doesn’t. Are you holding yourself back because you aren’t sure how to scale your business? Are you afraid of failure?If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind. What you think is keeping you from growing your online business is not actually the problem. I see it time and time again. You need to make the transition from stuck online entrepreneur to an Optimized CEO. My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life. To find out more and to apply head to www.rickmulready.com/accelerator.Don’t forget to reach out on Instagram @rickmulready and let me know what challenges you are setting for yourself. I want to hear about your failures-- and hear about how your business is growing more quickly as a result.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 19 Jun 2020 01:00:00 -0700
Advanced Email Segmentation for Bigger Sales w/ Pat Flynn (Part II)

So, you’ve got your email list up and running, but you’re still not getting the results you want? Get ready to learn some INSANE tips and tricks about email tagging and segmentation that will bring in those clicks!Hopefully you were here for Part I of this discussion when we covered some of the basics of email marketing. If not, there is some amazing information in that episode that you are definitely going to want to check out. My special guest today is Pat Flynn. Pat is a father, husband, and serial entrepreneur who has built several successful online businesses and impacted millions of people around the world.Today, we’re diving a little deeper as he takes us through the mind-blowing ways that tagging and segmentation can serve your business. This is how he increased his email open rate from 20% to 65% and his click through rate from 3.5% to 8.5% while sending the same amount of emails. Crazy, right?On Today’s Show You’ll Learn: How to 2X, 3X, or even 5X your email open and click ratesHow waiting tables at a restaurant relates to email marketingThe number one question to ask your email list to ensure proper segmentationThe three key elements of creating a segmented email campaignHow to better understand and serve your audienceWhy you should spend time analyzing patterns/trendsWhere to start with creating your “buckets” (tags)How to simplify the process of mapping out your email segmentation to avoid the overwhelmWhen to clean up your list and re-engage your campaignThis episode is the one to listen to if you are ready to start seeing more results from your emails. People pay big money to learn this stuff, and you have the chance to learn it right here, right now, for free.


Links & Resources Mentioned in this Episode:

  • www.patflynn.com
  • Ask by Ryan Levesque
  • www.rightmessage.com



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 17 Jun 2020 01:00:00 -0700
Quick Tip: The #1 Key to My Business Growth

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. I was recently on a podcast and was asked what the number one thing I would say is responsible for my business growth. I thought it was such a good question, so I wanted to cover this very topic here on the podcast. The short answer: connections. And I am not talking about old school networking and handing out business cards. I am talking about making connections with people with sincere intentions. You should be thinking about making connections with the thought of “how can I add value to this person” with zero expectations of anything in return. Going to events is a great way to meet like-minded people. I make it a point to go to conferences and events year after year. Another way, which is one of my favorites, is to make connections through a mastermind. This is a great way to go deep with a smaller group of people. You can bounce ideas off one another, affiliate for each other, and expand your network through each other’s connections. Tune in to find out more about the #1 key to the hockey stick growth I’ve had in my business over the last 6 and a half years. Wondering how you can level up your business?If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind. Like we covered on today’s show, masterminds are a great way to make new connections and meet new people who share similar goals for business success. What you think is keeping you from growing your online business is not actually the problem. I see it time and time again. You need to make the transition from stuck online entrepreneur to what I like to call the Optimized CEO. My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 12 Jun 2020 01:00:00 -0700
COVID Crashed His Business, Now He’s Thriving w/ Kwadwo from Elementary Chinese

Has your business peaked? Have you been wondering how you can break through your current numbers and take them higher?In this episode, Kwadwo is walking us through how he broke down the barriers that he had unknowingly set up for himself when he started out, and how he scaled his business to sizes that once seemed impossible.Kwdawo [QUĀY.jo] helps Mandarin-learners who are struggling to improve their Chinese by showing them how to clearly choose and easily achieve their language goals so they can build momentum and communicate with confidence.Tune in to learn how Kwadwo went from an unsustainable business model and some pretty intense burnout, to a business strong enough to survive being brought to a screeching halt after the coronavirus outbreak.If you’ve noticed that your numbers have started to level out instead of continuing to grow, Kwadwo might have a thing or two to teach you.On Today’s Show You’ll Learn:How he set up an entire business through DMs and targeted adsThe process of learning how to use YouTube effectivelyHow he reached 11,000 YouTube subscribers and 26,000 Instagram followersThe value of recognizing when it’s time to switch nichesWhy you need to understand your ideal avatar and their pain pointsHow to overcome burnoutHow the accelerator program propelled his businessHow to confront and overcome your doubtsWhy you should outsource if you canHow to persist and adapt to massive changeKwadwo’s story is both humbling and inspiring. I’m amazed by his resilience and determination to succeed. And succeed he has! Which just goes to show that persistence does pay off.It’s been a privilege to work with Kwadwo in the accelerator and see how it’s changed his life. The program has been completely revamped and up-leveled since Kwadwo was a part of it, so if you want to see how it can change YOUR life, head torickmulready.com/accelerator to learn more.


Links & Resources Mentioned in this Episode:



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 10 Jun 2020 01:00:00 -0700
Quick Tip: How to Set Your Ad Budget for a Webinar Launch

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In today’s episode, we are going to be talking about something that I get asked about all the time- how to set your ad budget for a webinar launch. There are a lot of different thoughts on this, but I am sharing what has been really successful for me over the past seven years and what I teach in my programs. I discuss warming up your audience, creating your lead magnet, and building that know, like, and trust factor that will help convert your audience into your webinar and afterward into a sale. Wondering how much you should budget during each phase? Tune in to find out what I recommend as a general rule when it comes to setting your ad budget. If you have any questions at all, feel free to reach out on Instagram @rickmulready. I would love to connect! Just a reminder that I have a new training available. If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business, I have a new on-demand training you should check out. Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales. Head to www.rickmulready.com/adstraining to watch it on demand right now.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 29 May 2020 01:00:00 -0700
How to Start, Grow & Make Money from Email Marketing w/ Pat Flynn (Part I)

Are your emails serving you? If you’re not getting the clicks and conversions that you want from your emails, tune in to this week’s episode with Pat Flynn as he takes us through getting your emails to the next level. Grab a coffee and join us as we talk about all things starting, growing, and making money from email marketing.Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 60 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena. Email marketing will look different for everyone, but Pat is sharing the best practices that can be applied to your email strategy. He shares what has worked for him and lets us in on what his highest converting email of all time looks like.Set aside some time to sit down and get your email strategy figured out. This episode provides all the tools you need to create emails that will work for you and your business. Don’t forget to check-in for Part II of this discussion with Pat Flynn, when we’ll be diving deeper into advanced tagging and segmentation.On Today’s Show You’ll Learn:Where to start when it comes to planning your emailsWhy list building is communication buildingHow to build an audience that’s rooting for youDifferent types of emails and what to use them forHow to avoid overwhelming your audienceHow to increase your open and click ratesThe number one email that must be included in your nurture sequenceThe secret sauce email (and subject line!) that Pat likes to use in his launches.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/300
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 27 May 2020 01:00:00 -0700
Quick Tip: Behind-the-Scenes of My Best Affiliate Launch Ever

Today I have a quick tip episode for you. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In today’s episode, I will be giving you an overview of an affiliate launch I recently did with my good friend, Brandon Lucero. This launch was the most successful affiliate launch I’ve done in my business. I will go over what worked extremely well and what I will do differently next time. It’s important to remember that you don’t need to do “all the things” when you are doing a launch. You need to look at the things that are working or the ones that have worked in the past and double down on those. Are you wondering how long you should promote your launch? Wondering what type of bonus you should provide? Maybe you are curious what my ads looked like and what changes I would make when running them next time. Tune in today’s episode to get a behind the scenes look at my most successful affiliate launch ever. If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business, I have a new on-demand training you should check out.Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 22 May 2020 01:00:00 -0700
Live Webinar Launches: How to Avoid the Overwhelm

Are you overwhelmed by the to-do list that comes with launching a live webinar? If you’ve ever done a webinar launch or maybe you’re thinking about doing one, you know there are a lot of moving pieces to pulling one off. In today’s episode, I am sharing with you how I prioritize what needs to happen and what is essential to a successful launch. I’ll also walk you through my rationale behind each decision and HOW to get each step completed.Launching your live webinar shouldn’t be overwhelming, so let me share with you the system that I’ve been using and refining for over six years.On Today’s Show You’ll Learn About: Understanding all the moving pieces involved in a live webinar launchPrioritizing each step in the process Setting and achieving your webinar launch goalsStaying motivated instead of paralyzed by your to-do listCreating a realistic timeline for starting your processFinding team members and resources to help with your launchThe onboarding experience and why it’s important What you should look at during your post-launch reviewSimplifying and strategizing launches is one of the things I help people do inside of my Accelerator Mastermind program. This program is intended for online experts, so if you’re a course creator, a coach, or an online educator, and you’re ready to push yourself to the next level, this program would be great for you!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 20 May 2020 01:00:00 -0700
Quick Tip Coaching Session: Does Your Online Course Get Results?

Welcome to another quick tip episode!In these episodes, I share tips and strategies to help you grow your online business so you can have a greater impact and increase your revenue.Are you wondering if you are getting your clients the online course results they are after? As entrepreneurs, we feel so passionate about what we do that someone not getting the ideal results robs us of confidence. It makes us feel like we're never enough. Today, I want to share a mini-coaching session that I did with one of my students, Camille Attell of More Than a Wheelin’. Camille helps hopeful travelers find remote work or start a remote business.Listen in as we get clear on the promise of her different courses. Ultimately, it's what the students do and take action on that determines their success. Let’s dive in…… If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Instagram ads on-demand training called 3 Simple (Yet Often Overlooked) Facebook and Instagram Ads Strategies for Increasing Conversions and Boosting Sales. You can register at www.rickmulready.com/adstraining and watch the training right away.


Links & Resources Mentioned in this Episode:

  • www.morethanawheelin.com
  • Find Camille on Instagram



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 15 May 2020 01:00:00 -0700
How She Did It: More Revenue, More Fun, Less Work w/ Joy Foster

Are you working really long hours in your in-person business and seeing other areas of your life suffer as a result? Do you want to see higher levels of success without increasing the amount of time you work by going online? Then, my guest interview in this episode is perfect for you. Joy Foster is the founder of TechPixies - a UK-based business that helps women upskill with modern technology like social media, WordPress, and MailChimp so that they can confidently return to work, navigate a career change or build a business. She’s also one of my mastermind students, and I could not be more proud of what she’s accomplished. Joy is passionate about helping women earn what they want while doing what they love and learning new skills along the way. She spent the last year taking a face-to-face instruction model and transitioning it to an online course business. As a result of her hard work, her business won the 2020 Digital Course of the Year award from DigitalWomen Awards. Joy learned that it’s critical to show up consistently online to serve your audience and that it can be helpful to engage in new ways. She saw a huge jump in her following simply by repurposing her webinar content into a podcast. The tipping point in growing her online course launches came when she started creating her own Facebook ads.If you’ve wondered what it’s like to be an online course creator and navigate a course launch with all its ups, downs, and tech issues, Joy gives us an honest look. She also shows how strategically outsourcing tasks in your business can lessen the load on your plate and help you to scale. On Today’s Show You’ll Learn About: Creating consistent revenue in your online business while working fewer hoursSuccessfully launching using the Livestream launch formula Best practices for transitioning a face-to-face instruction method to an online digital course modelEngaging with your audience in new ways Effectively using Facebook Ads to grow your audience and promote your course launchesHow to use podcasting to repurpose your content and grow your following Increasing prices for your online course As you can see, Joy has been on a journey of growth in her business over the past year. If you are ready to take a similar journey and are an online expert like Joy, then I’d love to serve you in my newly updated monthly Accelerator Mastermind program. The program is now open by application only.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 13 May 2020 01:00:00 -0700
Quick Tip Coaching Session: Clarifying Your “Unique Solution”

Welcome to another quick tip episode! Today I want to do something a little bit different. I am going to share with you a mini-coaching session that I recently had with saxophone teacher, Donna Schwartz. This is a quick Q&A session that revolves around helping Donna clarify her “unique solution”. Listen in as we look at the challenges she is currently experiencing in her business. We will break down what a unique solution entails and will discuss the frameworks and different elements of what you teach and how you teach it. I'd love for you to listen to this episode through the lens of your own business and think about what your unique solution is. Think about how you are different from everyone else out there and how you can package your offers to serve your clients and customers and get them the results you both want. Let’s dive in…… If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Instagram ads on-demand training called 3 Simple (Yet Often Overlooked) Facebook and Instagram Ads Strategies for Increasing Conversions and Boosting Sales. You can register at www.rickmulready.com/adstraining and watch the training right away.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 08 May 2020 01:00:00 -0700
Best Of: How to Create Your Ideal Facebook Ads Business with Amanda Bond

Are you managing FB ads for other businesses or thinking about starting a business to do this? If so, you are going to love my interview with Amanda Bonds. This episode came out a while ago, but it was so popular that I am bringing it back for our "best of" episode. Amanda shares the story of how she started her agency and shifted her pricing mindset. She went from being terrified to price her services to only working with ideal clients and charging them for it!Amanda has spent nearly five years developing, testing, and optimizing proven systems for generating sustainable revenue from Facebook ads. Today, we'll hear the story of how she started her business terrified of pricing her services to now getting non-stop referrals and only working with her ideal clients who realize the real value of what she provides.Amanda also reveals how to avoid being the bottleneck of your own success in your business, the lessons she learned from not following her gut, and how she determines if a client should be working with her or not.If you're an existing ads manager or you're looking to get started with an ad agency, I encourage you to register for Brandi Mowles's brand new three-part live virtual training series Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. You're going to learn how to confidently start and grow your ads business with no experience required. To register head to www.RickMulready.com/adclientsOn Today’s Show You’ll Learn About: Starting small when jumping from being a freelancer to building an agency The value of knowing and trusting your visionRealizing you have impostor syndromeAmanda's Rotarian background that started it allBeing terrified to put pricing on your servicesRewarding your loyal clients while increasing your ratesBeing clear about your valuesChoosing clients and hiring people that align with your valuesThe trap of hiring a VA without establishing processes firstHow to grow and nurture a virtual team of leaders to support your businessWhat's working with Facebook now and what's coming ahead


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 06 May 2020 01:00:00 -0700
Scaling With Simplicity w/Brandi Mowles

Brandi Mowles is back for interview number 3 on the Art of Online Business podcast! Brandi has two sides to her business and has been able to quickly scale both in less than two years. How? With simplicity in mind. Brandi has a wonderful way of keeping her processes and systems SIMPLE, which is why she has been able to scale so quickly. Brandi is a Facebook and Instagram ads manager who works with 6 and 7-figure online experts who are launching their courses. On the other side of her business, she has a thriving online membership that teaches service providers how to scale to 10K months without a team. We are going to breakdown the four main systems, or “buckets” as she calls them, that every ads manager and online entrepreneur needs in their business. Brandi focuses her time and energy on what matters most and what will move the needle forward in her business. On today’s show, she will break everything down to show us the importance of making things simple, while getting the biggest results possible. If you're an existing ads manager or you're looking to get started with an ad agency, I invite you to register for Brandi's brand new three-part live virtual training series, Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. You're going to learn how to confidently start and grow your ads business with no experience required - even during the times of uncertainty that we are in. This free live training series kicks off on Thursday, May 7th. To register, go to www.RickMulready.com/adclientsOn Today’s Show You’ll Learn About: What you should be focusing on before you worry about your branding Using simplicity to filter your marketing ideasThe questions you should ask yourself when narrowing down who you want to serveBrandi’s strategy to land high-paying clientsThe importance of quality over quantity on LinkedinWhat to do during the first 24 hours of client onboardingNiching down as a service provider or course creatorWhy you don’t need to focus on multiple platforms in your businessUsing ads to scale vs relying on organic growthGaining raving fans through underpromising and overdeliveringBrandi’s must-have tools to create simple systemsClever ways to get on the radar of high-quality entrepreneurs


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/293
See omnystudio.com/listener for privacy informat


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 04 May 2020 01:00:00 -0700
Quick Tip: What to Do Right Now If You're An Ads Manager

Welcome to another Quick Tip episode!This is where I share a quick tip or strategy that can help you grow your online business so you can have a bigger impact and increase your revenue. Today I want to talk to all of the Facebook and Instagram ad managers who listen to the show. I have heard from a lot of you about the uncertain times we are in right now. Many businesses are cutting back on their ad spend which is causing you to worry about the effects it will have on your business. On the other hand, there are many businesses that are increasing their ad spend or they are transitioning and coming into the online space for the first time. If you are an ad manager and feeling uneasy about your business, I encourage you to lean into service and get creative about how you are serving your clients. Many of you know that I stopped marketing my course for ad managers about a year and a half ago while I was going through transitions in my business. Now I work with entrepreneurs to help them grow their businesses. One of my accelerator students, Brandi Mowles has a training coming up that I wanted to tell you about called Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. If you are looking to start or grow your ad business, you will definitely want to check it out.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 01 May 2020 01:00:00 -0700
Messenger Marketing in 2020 w/ ManyChat's Mike Yan

Have you been wondering what the heck is going on with Facebook Messenger marketing? In the past, it was all the rage, and everyone seemed to be talking about it. Recently, Facebook made changes about what you can and can not send within Messenger. It’s been a huge source of confusion for people, myself included. Although I have seen a considerable downturn in the number of advertisers using Messenger, it can still be an effective marketing channel. Today I will be sitting down with Mike Yan who is the CEO and co-founder of Many Chat to get his take on what to expect with messenger marketing in 2020. This episode will clear up a lot of questions that you have around Facebook Messenger marketing. Mike lays out a step-by-step plan of action that you can implement in your business and also breaks down the rules to provide clarity about the changes. He will reveal what the future holds for What’s App and Instagram, as well as what you should be doing now if you are ready to invest in Messenger for your business. If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program. This program is for online experts such as coaches, consultants, and online educators who have already had success in their business but are ready to take it to the next level. I have built a thriving 7-figure online business through a holistic strategy of team building, mindset, positioning myself as the go-to expert, and launching many different products and programs. My accelerator program is by application only. If you are interested in the program, head to https://rickmulready.com/accelerator, and schedule your free strategy call to determine if the program is a good fit for your business. On Today’s Show You’ll Learn About: Why email is still an excellent channel for customer communication Maximizing customer communication within the 24-hour standard messaging windowLeveraging SMS to drive people back to MessengerThe 3 recent changes to Facebook Messenger you need to know about Taking advantage of Facebook Messenger’s one-time notification The importance of having independent access to your audience outside of Facebook The future of Instagram direct messagesCreating conversations through the combination of SMS and MessengerThe importance of consent in the relationships with your audienceThe value of quality over quantity when it comes to conversations


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 29 Apr 2020 01:00:00 -0700
Back To Basics: Facebook Custom Conversions vs Standard Events

Welcome to another quick tip episode! One of the most asked questions I get when it comes to tracking the success of Facebook and Instagram ads is "What's the difference between a custom conversion and a standard event?" On today’s quick tip episode, I am going to get back to the basics and break down the difference between these two ways to track your ads. Let’s dive in……. If you are an online expert or educator, I invite you to register for my brand new training How to Generate Predictable and Profitable Leads and Sales with Facebook and Instagram Ads at www.rickmulready.com/training. During this training, I break down and simplify the exact step by step process I use in my own business. You will also learn the common mistakes I see most people making with their ads and how you can avoid them.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 24 Apr 2020 01:00:00 -0700
How to Create a Profitable Paid Workshop Launch

I love taking you guys behind the scenes of things going on in my business, and in today’s episode, I am doing just that! Today we are covering paid workshops, which is a concept that has been around forever, but this is the first time I am trying it for myself. I created my first workshop earlier this year as I wanted to try something new. I desired to keep it simple, yet I wanted to over-deliver on a topic for a small price. Based on the feedback from the workshop, I believe I did just that! I am breaking it all down for you -- from setting your goals, outlining content, creating a promotional strategy, and evaluating your workshop when it's over. Launching a profitable paid workshop shouldn't be overwhelming. When you break it down to the must-haves, it becomes so much easier. I was extremely happy with the results, so I am excited to share what worked, what didn’t, and how you can use paid workshops in your business. I encourage you to look at the assets you have available that you can leverage, figure out how you want to promote it, and OVERDELIVER to your audience. I think you'll be amazed at the results!If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program. This program is for online experts such as coaches, consultants, and online educators who have already had success in their business, but are ready to take it to the next level. My accelerator program is by application only, so if you are interested, head to https://rickmulready.com/accelerator. On Today’s Show You’ll Learn About: The importance of having a ripple effect The psychology behind paid vs. free workshops and how it affects your show- up ratesSetting sales and revenue goals for your workshop The intention behind my paid workshopPricing strategy to create urgencySimplifying your delegation processThe four pillars of marketing I used to promote my workshopCreating a simple sales pitchThe importance of doing a debrief after your workshop to evaluate what worked and what didn’t The show-up rate and total sales of my workshop What you can do with the assets you’ll createWho should try a paid workshop in their business.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Full show notes available at www.rickmulready.com/291
See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 22 Apr 2020 01:00:00 -0700
Quick Tip: 6 and 7-Figure Mindset Secrets

Welcome to another quick tip episode! In today’s episode, I am revealing three mindset secrets of 6 and 7-figure entrepreneurs. These key areas are ones I have been working on for years and continue to work on today. I tell my accelerator students that the success of their businesses depends 80% on their mindset. The three areas we will be diving into today: Money Our Thoughts Commitment These three key areas are ones successful business owners are constantly working and focusing on and I want you to do the same. Let’s dive in…… Could I ask a favor? If you have not left a rating and review on Apple Podcasts, I would be forever grateful if you would take a minute and do that. Leaving a review allows us to reach more people who want to learn how to grow their online business too!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 17 Apr 2020 01:00:00 -0700
How She Did It: 2 Kids And a Multi-Six Figure Online Business w/ Kaity Griffin

My guest on the show today calls herself one of my star students, and I definitely agree! Kaity Griffin successfully scaled an e-commerce business using Google Ads. That’s when she realized she was more passionate about the Google Ads side of the business, which she says engaged both the creative and data-driven sides of her brain. Kaity sold her e-commerce business and moved to a well-known Google Ads agency in Melbourne, Australia. After her second child was born, she realized she had a desire to start her own business. Fast forward to today, and she is now an expert in Google AdWords and has built a multiple six-figure business in a short amount of time, all while having two kids under five. Kaity runs a successful Google AdWords agency and has launched her course teaching Google Ads. She is a “mum” who is very protective of her time and only works three days a week so she can be fully present with her kids. Kaity reveals her big WHY (her family), which is the filter for everything she does in her business. I think many of you will relate to Kaity’s story, where she dives into how she has created a successful, streamlined business that she loves. If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program. This program is for online experts such as coaches, consultants, and online educators who have already had success in their business, but are ready to take it to the next level. My accelerator program is by application only, so if you are interested, head to https://rickmulready.com/accelerator. On Today’s Show You’ll Learn About: How Kaity started a business at an early age Determining if you’re ready to jump from agency work to starting your own businessRealizing that the perfect time to build your course is nowTaking the hybrid approach to course creationUsing a simple strategy to grow your email list quicklyStructuring your day and week to balance work and family lifePrioritizing your marriage while focusing on your businessShifting your mindset while working through a crisisDealing with the struggles of having family and friends misjudge you Doubling down on what’s working in your business


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 15 Apr 2020 01:00:00 -0700
Quick Tip: Getting Scrappy In Your Business

Welcome to another quick tip episode! This is where I share a quick tip with you each week that can help you grow your online business so you can have a bigger impact and increase your revenue in the process. I know times are turbulent right now, but these are the times to get scrappy and figure out how you can serve more. Tune in for great business-building lessons that will make your business even stronger in the long run. Right now you need to listen, lean in, and build an even better relationship with your community. We are in turbulent and uncertain times, but it’s abundantly clear that we need each other right now. We need connection, support, and mentorship which is why I created a new 8-week group coaching program with a members-only Facebook group designed with you and your business in mind. Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 10 Apr 2020 01:00:00 -0700
How to Grow and Engage a Facebook Group w/ Jamie Sears

I am excited to invite one of my Accelerator Mastermind students, Jamie Sears, back on the show for a second interview. Jamie has an incredible business serving teachers in grades two through five and is now finding herself pivoting to provide assistance to teachers all over the country who are scrambling due to school closures.Jamie manages four Facebook groups that have a total of 161,000 members, which makes it the largest educational community on Facebook! On today’s show, Jamie shares practical tips and experiments she has done to better understand and engage such a massive community. Her wit and genuine intention to provide value are really at the core of everything she does! We will find out how Jamie is listening to her community and what she is doing to act quickly and serve them in the best way she can during this current crisis. We will discover how Jamie started with "crickets" in her group and now has a group with thousands of engagements a day. We chat about easy ways to get engagement in your community and how looking at data can help you learn about the patterns of your audience to better serve them. Jamie breaks down seven types of posts that get the most engagement for her groups. If you feel like your group could use a boost and is not as active as you would like, you are going to walk away from today’s episode with lots of ideas for creating an engaged Facebook group that helps you grow your business. I also wanted to let you all know if a new program I am offering. It will be an 8-week group coaching program with a members-only Facebook group designed with you and your business right now in mind. Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love. In addition to myself teaching, you will also be learning from an amazing group of guest experts. This is limited to the first 50 people who join, so if you are interested head over to https://rickmulready.com/strategysessions to register. On Today’s Show You’ll Learn: How to use your Facebook group as a content resource The challenge of adapting and creating relevant content vs using what you already pre-planned Why you should be listening to your audience now more than everThe importance of making money even when times are hardHow to create a ripple effect from your servicesHow to get out of panic mode to serve your audienceThe importance of creating a work-life balance while working from homeReasons you may want to break up your group into smaller ones to better serve a more niche audience The seven types of posts to get engagement in your groupHow to use Facebook’s algorithm to your advantageThings you can do to turn around negativity in your groupHow to determine if you should have a Facebook group right now or not


Rick Mulready's Links:

  • Visit Rick's website
  • DM Rick on Instagram
  • Full episodes of The Art of Online Business Podcast on


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 08 Apr 2020 01:00:00 -0700
Quick Tip: How to Be a Better Leader

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’ll be revealing how you can be a better leader.Let’s jump into it...


Links & Resources Mentioned:

  • Atomic Habits by James Clear


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 03 Apr 2020 01:00:00 -0700
Selling High Ticket Offers, Leading With Service & More w/ Madison Doubroff

Today I’m really excited to be introducing you to my friend and member of Accelerator, Madison Doubroff. Madison is a functional movement coach and connective exercise specialist, and he has really pivoted his business to deal with these uncertain times, while achieving great success in the process. In fact, Madison has never been busier than he is right now in his business, and he has so many lessons to share that I knew I had to invite him to come on the podcast.When Madison joined Accelerator 6 months ago his big goal was to create a sales funnel to sell his higher-ticket offers. Recently he’s really dialed in his funnel by simplifying it, and he doesn’t do traditional “sales calls” to enroll new clients either. Madison leads with service and value, and it really shows with his 77% close rate – and he’s going to break it down for you here how he does this!You’ll hear the pricing strategies that Madison uses, the way that he overqualifies his leads, and the amazing things that can happen when you do this. If you’re wondering about pivoting your offer and messaging and really leading with value and service during these times, you’re going to get a lot from this episode!I’m starting a new 8-week group coaching program to offer support during these uncertain times, and you can register at https://rickmulready.com/strategysessions (available to the first 50 people who sign up). On the Show Today You’ll Learn: Madison’s thought process around his pricing and the tiers of offers available The ways that his funnel has changed since joining Accelerator, and the steps we took to optimize and improve it Why Madison doesn’t use the term “sales call” (and what he calls them instead) The messaging he is using at this time, and the reason he feels it’s such an opportunity for businesses right now What results he’s seen by trusting his clients, and the process, and offering a “good faith policy” How Madison spends his days now that business is booming like never before


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 01 Apr 2020 01:00:00 -0700
How To Be An Honest Marketer w/ Tarzan Kay

In an effort to help you lead your business in these times, I’ve been bringing some great guests on the show, and today is no different. My guest is Tarzan Kay, a former copywriter and online business owner who now helps people through her online courses and coaching programs.The last time Tarzan was a guest on the show, back in May 2019, she talked about how to create big revenue with a small email list. Today’s topic is something that is so important for online entrepreneurs, especially now, which is how to show up for your audience in an authentic way.We cover things like if we should be selling at this time, how to use urgency and scarcity the right way, what she sees happening in these uncertain times, and so much more!If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready. On the Show Today You’ll Learn: What Tarzan is grateful for right now, and why she feels it is the perfect time for us step up and be authentic with our audiences The messaging she’s been using, plus why she thinks online entrepreneurs are in a perfect position to help others right now What true scarcity looks like – and what it isn’t A breakdown of a recent launch of Tarzans that taught her many lessons How she’s really been able to grow her business so quickly What to remember if you want to show up in front of someone else’s audience


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 27 Mar 2020 01:00:00 -0700
Mind Management Is As Important As Hand Washing w/ Kris Plachy

In an effort to help you lead your business through these turbulent and uncertain times, not only do I want to share my own thoughts, but I want to bring you lots of different perspectives. Today you’re going to hear from my friend and former coach, Kris Plachy, a business and mindset coach for female entrepreneurs who generate 7-figures of revenue and above. Her coaching is relevant to any entrepreneur though, regardless of gender and revenue level, and I hope you get a ton out of this conversation with Kris!If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready. On the Show Today You’ll Learn: What Kris is seeing from the entrepreneurs she works with right now, and the big shifts she sees happening The four things that every leader needs to pay attention to at this time The thought model, its 5 steps and how it applies to this situation we’re facing Why making a plan (and sticking to it!) is so important for business owners How the right partners and support community can make all the difference at this time


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 25 Mar 2020 01:00:00 -0700
BONUS: Should You Be Selling Right Now?

With the events that are happening around the world, I want to be showing up as much possible. That is why I’m bringing you this bonus episode today, to support you through these turbulent times we are all facing.A lot of people are telling you what you “should” be doing right now, and I think it’s doing you a disserve. I’m seeing a lot of shaming happening around business owners selling their products and services now, but I’m going to reveal why I absolutely think that now is the time that you should be selling and serving your audience.Like I mentioned last week, If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready. On the Show Today You’ll Learn: A quote I found about fear that is so relevant today Why it’s our responsibility to keep selling and serving our audience right now The ways that business owners can be helping the economy at this trying time How what you do right now will have a huge ripple effect on your future


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 23 Mar 2020 01:00:00 -0700
We Have a Choice On How We Respond w/ Mel Abraham

Today I have a longer episode for you instead of the shorter Quick Tip episode that usually publishes on Friday. I invited my close friend Mel Abraham onto the show to give his perspective on the current events that are happening, and what we can do as business owners to survive, and thrive, in these times.In this conversation Mel and I cover a lot of topics, including what we both think of selling to your audience right now, the opportunities that exist for us entrepreneurs to help the economy, plus his tips for navigating your short-term finances, long-term planning, and much more.Remember, like I said on the last episode, if you don’t know how to act or feel right now – it’s ok! You are not alone.If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready. On the Show Today You’ll Learn: The pitfalls in trying to create someone else’s life and business How to find the right message for your business right now What doubts, fears and anxieties Mel has had recently, and how he reframed them into something positive Why he feels that there is a “message inside the fear” Mel’s best advice for short-term financial planning and long-term financial strategies in these turbulent times


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 20 Mar 2020 01:00:00 -0700
Quick Tip: It’s OK Not to Know...

Just last week I had my Accelerator live event, and I’m so grateful we came together as a group to discuss the challenges, and opportunities, that exist today. It’s taken me a few days to gather my thoughts about everything that’s going on in the world right now, but that live event reminded me that we’re all in this together, and we will get through these uncertain times and be stronger (and better) for it.I wanted to record this episode to give you some ideas about how you can lean in even more right now and authentically serve your audience from a place of love and service. It’s not going to be easy, but I truly believe that together we’ve got this!Look for more podcast episodes and daily Facebook Lives that I’ll be doing to talk more about the current situation we face, and to offer my support to each and every one of you any way that I can. On the Show Today You’ll Learn: How I’m feeling right now and the things I continue to work on personally What your audience is looking for right now, and the opportunity that exists for each of us The important things that you can control right now My recommendations for how you can best serve your audience during these times, and how I am doing this


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 18 Mar 2020 01:00:00 -0700
Quick Tip: Is Your Goal to Hit $1M?

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m asking: is it your goal to hit $1 million in your business?Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 13 Mar 2020 01:00:00 -0700
5 Ways to Use Systems & Teams to Scale Your Online Business w/ Sarah Noked

Today I’m excited to be talking about how to systematize your online business so that you can not only scale it, but also to be able to take time away from your business. The key though is for you to be able to do this and still generate revenue while you’re away – and not have everything in your business fall apart! Joining me to share her expertise in this area is Sarah Noked, who’s an expert in helping online business owners scale their businesses using things like automation, systems, processes and team building.In this episode we dive deep into the 5 ways to use systems and teams to scale your online business, what a “virtual office” is, and why it’s a must have in your business. Sarah reveals the tools and strategies she uses in her own business, and so much more.Regardless of where you are at in your business right now, I’m certain that you are going to hear something today that you can immediately implement into your own business so that you can take a step away – and still have it flourish!My brand new live training on Facebook Pixels is happening March 23rd! This workshop is more for someone who is basic to intermediate, not advanced, and you won’t want to miss what I have to teach in this one. For all the details and to sign up, visit https://rickmulready.com/pixelworkshop.I also have exciting changes coming for my next Accelerator Mastermind, and you can apply today at https://rickmulready.com/accelerator! On the Show Today You’ll Learn: What an Online Business Manager (or “OBM”) is and the important role this person plays in an online business The reasons that being an OBM resonated so much with Sarah and how she got her start in the industry Why a “virtual office” and systems are must haves for any online business, and where to start getting them in place When Sarah feels is the best time to hire, and what’s holding back a lot of business owners from bringing on team members to support them The power of automation and her favorite things to automate in her own business What mindset is required to delegate and what to look for when hiring the right people for the jobs How you’ll know when you’re ready to step away from your business and to take time away


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 11 Mar 2020 01:00:00 -0700
Quick Tip: Facebook/IG Ads Setup - What's Working Right Now

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m sharing what’s working right now for me with the setup of my Facebook and Instagram ads!Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 06 Mar 2020 01:00:00 -0800
How She Did It: How to Sell $100K WITHOUT Ads w/ Nicole Burke

What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. What hold so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races!In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden coaching. Most of our conversation focuses on this business, and how Nicole grew it to over 6-figures as well, without the use of ads and by using super smart organic strategies, especially on Instagram.Now that Nicole has shifted her mindset on paid ads and is seeing great success by using them, the sky is the limit for her and I’m so excited to be sharing this conversation with you today. I hope you can use these lessons to grow your business, and let us Nicole and I know how the strategies she revealed work for you!Be on the lookout for my brand new live training on Facebook Pixels that is happening on March 23rd. This workshop is more for someone who is basic to intermediate, not advanced, and you won’t want to miss what I have to teach in this one. On the Show Today You’ll Learn: How Nicole fell in love with backyard gardening, and then created a business around it Why she moved to the online space, plus the pivotal role that Instagram played for her The big vision that Nicole has created for her life and business, and the way she is working backwards to achieve it all How she was able to go from a launch that generated just three sales to filling 35 spots in her membership in just a short period of time What she is doing to manage a business professional and personal life, while moving towards her long-term vision for the companies Four key strategies that Nicole has used to build her online community intentionally, including one powerful Instagram strategy that you’re going to want to give a try The challenges and limiting beliefs she faced in running Facebook ads and the way that Nicole has overcome them (with great success)!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 04 Mar 2020 01:00:00 -0800
Quick Tip: What’s Working (Video FB/IG Ads)

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m sharing what’s working right now for me with video Facebook and Instagram ads!Let’s jump into it...


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 28 Feb 2020 01:00:00 -0800
How to Create Bonuses that Make People Say YES to Your Offer

We’re going to get super tactical today, as I’ll be walking you through the formula for creating bonuses for your programs! This is the exact process that I use to come up with bonuses for all of my programs, and I’ve had great success for many years implementing it.I’ll be sharing examples that will help guide you through each step of the way, including a real-time example of what I’m doing right now for the bonuses I’ve put together as an affiliate for Brandon Lucero’s Video 4x Effect program.One of the bonuses that I’m so excited about is a two-day live event here in San Diego with some of the biggest names in the online business space that I’m offering for free to anyone who enrolls in Brandon’s program through me, and I talk about the thought process I used for it in this episode.So are you ready to create bonuses for you offers that will get people to buy? Here we go!As you’ve been hearing about on this podcast recently, Brandon Lucero’s 6-part video series is now live! It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x. On the Show Today You’ll Learn: How I use bonuses to overcome the most common objections we get as online entrepreneurs from our potential customers Why it’s so important for you (or your team) to be tracking feedback from your target audience What I mean by “prepping somebody for your offer” – and how to do it the right way The different types of bonuses you can offer, and the reasons why whatever you decide on absolutely must be relevant to your paid offer The number of bonuses I recommend you use, plus what can happen when you offer too many of them How you can repurpose previous content to make the process of creating bonuses easier, and so much more!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 26 Feb 2020 01:00:00 -0800
Quick Tip: What If Business Success Was Inevitable?

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m asking the question: What if your business success was inevitable?Let’s jump into it...


Links & Resources Mentioned:

  • https://thelifecoachschool.com/podcast/303/



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 21 Feb 2020 01:00:00 -0800
How She Did It: Teacher Entrepreneur Jamie Sears on Creating a 7-Figure Business

Today you’re going to hear a conversation I had with an Accelerator Mastermind student, and brilliant entrepreneur, Jamie Sears. Jamie creates resources, training and courses for teachers, as well as teacher entrepreneurs, and she’s learned so many valuable lessons of the past few years that I knew I had to bring her on the podcast to share them with you.Jamie reveals how she turned a hobby into a super successful business, and the mindset shifts she had to make along the way that contributed to her doing this. We look at how she has completely changed the way she thinks about paid advertising, the way she grew her email list from 6,000 to 36,000 people over the course of just one single summer, her process for creating content, and so much more.Jamie is a great example of someone who has committed to doing what’s hard in business, and not just the easy stuff, and it’s really paid off and allowed her to stand out in her niche. I really think you’re going to get a lot out of this talk I had with Jamie!As you’ve been hearing about on this podcast recently, Brandon Lucero’s 6-part video series is now live! It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x. On the Show Today You’ll Learn: What Jamie offers her audience, and the motivation behind it all The beginnings as a hobby, and how she realized it could be a viable business The way her mindset around paid advertising has changed – and why it’s something she can’t afford not to do What Jamie did to make email marketing work for her when she created her first mini-course Why she says that 2018 became the “Year of Content” (and what this looked like for her) How Jamie has built a business around her life, and the role that getting more support and investing in a team has played in this And more!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 19 Feb 2020 01:00:00 -0800
Quick Tip: How to Break Through the Noise and Create Demand

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m joined by my special guest Ashley Shaw, and we’ll be talking about how to break through the noise and created demand for your products and services!Let’s jump into it...


Links & Resources Mentioned:

  • https://rickmulready.com/the-new-generation-of-content-w-brandon-lucero-part-i/
  • https://rickmulready.com/how-to-create-powerful-content-w-brandon-lucero-part-ii/
  • https://ashleyshaw.ca/
  • https://www.instagram.com/theashleyshaw/
  • https://rickmulready.com/30k-a-month-ashley-shaw/



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 14 Feb 2020 01:00:00 -0800
How to Create the Most POWERFUL Content You’ve Ever Created w/ Brandon Lucero (Part II)

If you listened to last week’s episode, you heard the first part of a two-part mini-series featuring my friend Brandon Lucero. I have a feeling you’re going to love this one too, because today Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience, but gets them to take action.We all know the online business space can be crowded, but what Brandon reveals will help you create content that really stands out. It will allow you to build a following that connects with you on so many levels, and one that ultimately wants to support you and your business.Last week Brandon talked about where online marketers are going wrong with the content they create and share, and this week’s episode is tactical. He’ll be offering the solutions to the common issues that exist, and shares how to create the most powerful content that you’ve ever created in your business.As I’ve been talking about, Brandon has a 6-part video series being released soon, February 19th, that I want to encourage you to sign up for. It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x. On the Show Today You’ll Learn: Why focusing on just the results you provide, your skills and your zone of genius isn’t enough today What’s really happening if you have a message, but no sales… The big switch that Brandon made in 2018 that changed everything for him (and resulted in his company generating $1.2 million in just 8 months)! How to effectively use connection videos, and an example of how one of their clients did it More ways that you can start using thought reversal in your business today Why just being “vulnerable” isn’t connecting, how to get into alignment with your messaging, and so much more!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 12 Feb 2020 01:00:00 -0800
Quick Tip: Disabled Facebook Ad Account, What's Going On?

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m letting you know all about what’s going on when your Facebook ad account has been disabled.Let’s jump into it...


Links & Resources Mentioned:

  • https://www.facebook.com/business/learn
  • https://www.facebook.com/business/help



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 07 Feb 2020 01:00:00 -0800
The "New Generation" of Content w/ Brandon Lucero (Part I)

As I mentioned on the previous two episodes, I’m going to be spending a lot of time over the next while talking about how to create content that not only attracts and resonates with your target audience, but also gets them to take action. In fact, this is something I’m working on myself, and I’ll be sharing case studies and experiences from my own business, as well as conversations with experts like today’s special guest. This episode is the first part of a two-part mini series with my good friend, content and messaging expert Brandon Lucero.You’re going to hear the reasons why “how-to” content is only going to get you so far in building your online business right now, and Brandon refers to the new period we are entering as the “new generation” of content.Brandon is going to reveal how to avoid being boring with your content, and he shares examples of how he is doing it, as well as others who are building massive brands and businesses online (without releasing any “how-to” content).He explains what should be the foundation of your content strategy, the four things content should be doing for your business, and you’ll get a sneak peek into the exciting second half of our conversation that will be airing next week. You’ll want to tune into that one too, because I’m not exaggerating when I say that it is probably one of the very best episodes I have ever recorded for the podcast!Brandon has a 6-part video series being released February 19th that I want to encourage you to sign up for. It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x. On the Show Today You’ll Learn: What is so unique about what Brandon does, and why you’ll want to pay attention to what he has to say here How and why his company has shifted the way they do content and messaging over the six months The way that thought reversal and the other techniques Brandon uses can help you stand out in your niche too Why he says that your messaging is everything… What the “Circle of Content” involves and the four things that content should always be doingHow to tell when it’s time to change your messaging, what happens when you focus on your values and core identities, and so much more!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 05 Feb 2020 01:00:00 -0800
Quick Tip: How to Get Over the Fear of Being On Camera

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m going to reveal how to get over the fear of being on camera!Also I’m giving myself a challenge starting February 1st, 2020, called The 60-Second Video Challenge. For the month of February I’ll be recording daily videos in order to get more comfortable in front of the camera doing videos, and I’d love for you to join me. To take part all you have to do is post your daily video on Instagram Stories, tag me (@rickmulready) and use the hashtag #MulreadyVideoChallenge. I’ll be choosing a winner at random at the end of February to win an awesome prize, and everyone taking part in this challenge is sure to greatly improve their video presentation skills – while having fun!Let’s jump into it..


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 31 Jan 2020 01:00:00 -0800
Blast from the Past: Jasmine Star's Facebook Video Ads Case Study

For today’s show I decided to reach back in the archives and share an encore of an episode from 2017, with my good friend Jasmine Star. Jasmine is a marketing strategist and branding expert, and in this episode she shared a case study and gave us the 3 components of a Facebook Video Ad that had been giving her the best results for her online business. Even though this conversation was recorded almost 3 years ago and newer apps and tools have come out since then, the concepts Jasmine talks about are still very much relevant today. This episode today goes along well with a series I have coming soon, where I’ll be looking at how to create content that not only resonates with your audience and attracts them to you, but gets them to take action! I’m giving myself a challenge starting February 1st, 2020, called The 60-Second Video Challenge. For the month of February I’ll be recording daily videos in order to get more comfortable in front of the camera doing videos, and I’d love for you to join me. To take part all you have to do is post your daily video on Instagram Stories, tag me (@rickmulready) and use the hashtag #MulreadyVideoChallenge. I’ll be choosing a winner at random at the end of February to win an awesome prize, and everyone taking part in this challenge is sure to greatly improve their video presentation skills – while having fun! On the Show Today You’ll Learn: How (and why) Jasmine always approaches her ads with the creation process in mind What she considers to be the “holy grail” of an ad Why it’s important to watch Facebook algorithms changes - and the big trend she is seeing at this moment How she personally responds to each comment she receives on social media – and why she’s really doing this What to consider when trying to decide on the production quality of video to use How you can use topics being discussed in other niches to customize your own ad content As you’ll hear, Jasmine is now very intentional with everything she does, but she wasn’t always that way. It was interesting to listen to her talk about her journey, because it’s when she did get highly strategic and focused that things really took off for her with her business.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 29 Jan 2020 01:00:00 -0800
Quick Tip: How to Create an Awesome Customer Experience

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m going to talk about how you can create an awesome customer experience!Let’s jump into it...



Links & Resources Mentioned:

  • https://www.bonjoro.com/
  • https://bombbomb.com/
  • https://shopboxfox.com/
  • https://kajabi.com/



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 24 Jan 2020 01:00:00 -0800
Strategy Session: 90-Day Biz Building Plan w/ Lisa Richey

For today’s show I wanted to do something a bit different and take you behind the scenes of a hot seat that one of my Accelerator Mastermind members did during our recent live retreat in San Diego. She won’t be appearing on this episode with me, but you’ll be hearing a breakdown of what was covered during the hot seat, along my recommendations and key takeaways for her.Lisa Richey is the founder of Manners To Go, which teaches children the proper manners and etiquette they need to succeed in life. Lisa current offers a curriculum for teachers and schools, as well as a certification program.At this time the certification and licensing side of her business is doing really well, so she wanted to focus her hot seat on the education side of things. We helped Lisa map out a strategy for the next quarter to really get the ball rolling by building her email list and generating more sales of her curriculum bundles.As you’ll hear in this episode, Lisa walked away from the hot seat with a very detailed strategy, and a step-by-step process for what she needs to focus on over the next 90 days, and beyond. This is really a discussion about what you should (and shouldn’t) be spending your valuable time on, along with practical strategies that you too can use for your next launch!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: Lisa’s past experiences running ads and a common mistake she made that affected her results What to make sure of when you’re defining your target audiences How to start growing your email list, and the three things to remember when creating your lead magnet A strategy I recommend she use for running her Facebook and Instagram ads, and why I believe Pinterest needs to be part of her organic and paid strategy How a solid strategy using video can do more than just help Lisa gain awareness Why launching with a live webinar, and optimizing it first, is important to do before even considering moving to an evergreen one A launch checklist that you can use for your next launch, plus what to focus on and what can be left until later in the process The most important emails to focus on (and this may surprise you…)


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 22 Jan 2020 06:04:52 -0800
Quick Tip: Your Facebook/IG Ads ONE Thing...

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m going to talk all about your Facebook/IG Ads ONE Thing…Let’s jump into it...



Links & Resources Mentioned:

  • The ONE Thing by Gary W. Keller and Jay Papasan
  • https://rickmulready.com/improving-your-facebook-ad-targeting/
  • https://rickmulready.com/quick-tip-waityou-are-targeting-these-lookalike-audiences-right/



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 17 Jan 2020 01:00:00 -0800
How to Be a Guest On Podcasts in 2020

Today I want to dive into a topic that I think is such a critical piece of growing an online business. If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! Podcasting is still very much in its infancy, but it’s ready to explode, and I’ll share the stats in this episode to back this up…So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand.Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join me on this episode to share their best tips and strategies as well!The people I’ve asked on are super successful online business owners, and you just may recognize the names in this All-Star lineup. You’re going to hear from Pat Flynn, John Lee Dumas, James Wedmore, Amy Porterfield, Jenna Kutcher, Tarzan Kay and Julie Solomon, and I was blown away by their expertise and what they share about getting on other podcasts (and I’m sure you will be too)!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!On the Show Today You’ll Learn:What you need to always lead with when approaching podcast hosts about being on their show, and what to do before you even reach out One of the best pitches, word for word, that I’ve even gotten from a prospective guest How case studies can be effectively used and the ways I’ve implemented them An Instagram DM video strategy that shows the host that you’re going above and beyond the typical email pitches they receive Other incredible insights from the top online business owners in the industry!


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omny


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 15 Jan 2020 01:00:00 -0800
Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m revealing why your target audience is everything when it comes to ads.Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 10 Jan 2020 01:00:00 -0800
[Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon

Today’s guest recently posted in the Foundations Facebook Group about the success she was having with her Facebook ads, and I knew that I had to feature her here on the podcast. Kate Dillon is in a very niche market (in fact, she’s known as the “Girl Who Sells Race Car Parts") and she has an e-commerce business that will break 7-figures this year. What we really cover in this episode though is her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way.Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she really got intentional with her Facebook ads marketing (and stopped just boosting posts)!She admits that at first, Ads Manager was “freaky and scary”, but Kate has done an amazing job running her ads to increase the number of people on her webinars, sales, as well building her list, and you’ll hear how she’s done it.Kate uses a ton of videos in her business, and she is effective at using Facebook Groups in her overall marketing strategy, among other things. You’ll really want to listen for how she knows her target audience so well. It’s this knowledge that drives all of Kate’s messaging and marketing to an audience that isn’t used to purchasing online course offerings and trainings.I can’t wait to see how Kate progresses this year, and I got so much insight from what she had to say in this conversation. There is so much good stuff she shares here that you can start using in your own online business too! On the Show Today You’ll Learn: How Kate got into the race car business, after getting her degree in interior decorating and working in architecture for 7 years What really opened her eyes to the amazing opportunities available in the online space The lessons Kate took from a previous “failure” and the ultimate dream she has for her online business What the process of launching her first course looked like, and why she says that creating it was the “easy part” The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second one All the stats from her webinar, including ad spend, cost per lead and her insane conversion rate What to consider when determining what audiences to target and messages to use with them, plus the challenges Kate faced in her marketing to her own niche How Kate is continuing to build her email list in order to achieve even more success this year



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 08 Jan 2020 01:00:00 -0800
Quick Tip: The FASTEST Way to Grow Your Online Business

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m sharing the FASTEST way to grow your online business.Let’s jump into it...



Links & Resources Mentioned:

  • https://rickmulready.com/livestream-launch-formula/



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 03 Jan 2020 01:00:00 -0800
How to Win With Facebook & Instagram Ads in 2020

This has been a massive year of growth for the podcast, and I first want to thank you for this! I want 2020 to be a big year of growth in your business as well, which is why I’m bringing you tips and strategies for how to win with Facebook and Instagram Ads in the near year. On last Friday’s Quick Tip I talked about the 7 areas I recommend you focus on in 2020, but you may have noticed that I didn’t include ads as one of these areas. That was intentional, because it should be a given that we always need to be focusing on advertising, because it really has been “pay to play” for awhile now in the online space. If you’re not using paid ads to generate leads and sales, you are missing a huge opportunity!In this episode I’ll be talking about what’s changed with ads and the reasons that they continue to be both eye-opening and exciting for online entrepreneurs. I’ll give you my thoughts on where are things are heading, and in addition to the 7 key ways to win with Facebook and Instagram Ads in 2020, I’ll be including two bonuses at the end of the episode that you’ll want to listen for.As with the last episode, nothing I share here is earth shattering, but try focusing on and testing a few strategies that I speak about today, and you could see amazing results in 2020 (and beyond)!Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: What’s happening to the prices of ads, and why you should still continue to be investing in them (no matter what!) The reasons that we need to have a “mobile first mentality”, especially with Instagram Ads Ways to be using live video in your advertising, and one area that presents a huge opportunity for advertisers next year What you need to be aware of in terms of Campaign Budget Optimization in Q1 of the new year Why I think that Instagram will continue to become more important from an advertising perspective, plus what we’ve been seeing from our Instagram placements How an increased focus on your messaging will help you reach your target audience more effectively, why simplification is key for your ad campaigns, and more!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 23 Dec 2019 01:00:00 -0800
Quick Tip: 7 Areas of Your Business To Focus On In 2020

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m going to share the 7 areas of your business to focus on in 2020.Let’s jump into it...



Links & Resources Mentioned:

  • https://rickmulready.com/brandon-lucero-thought-reversal/
  • https://rickmulready.com/30k-a-month-ashley-shaw/



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 20 Dec 2019 01:00:00 -0800
How to Create Your "Perfect Week", w/ Craig Ballantyne

Today we’re going to continue with the productivity theme on the podcast, and if you missed the bonus episode from this past Monday with Neill Williams, you’re going to want to check that one out too! In this episode my good friend Craig Ballantyne is rejoining me (now as a guest for the third time!), to talk about his latest book called The Perfect Week Formula. Craig is an expert in productivity for entrepreneurs, and he was one of my original mentors (and continues to be) since I started in the online space. His books and content have helped me so much over the years, and I know they can do the same for you too. In this episode Craig reveals what it means to have a “perfect week”, what to really focus on to get more done, and the way you can leave a lasting legacy with the work that you do. He shares his brilliant “Billionaire Time Matrix” concept, along with the four questions that can save you 10 hours a week – and who wouldn’t want to have that? Craig talks about how top performers end their days to guarantee success, and he shares his “Blackout Game” that I had never heard of before. This is a challenge and system that as an entrepreneur, you’re going to want to see if you can implement it! This was a wide-ranging conversation that covered a lot, and what I like about Craig is that he always gives strategies and tactics that you can use right way. This conversation is no exception, because the stuff Craig reveals in this episode can change your life very, very quickly! Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: Why Craig now says that his first book, The Perfect Day Formula, was the “wrong book” to write The reasons that readers are liking his new book the most out of all the ones that he’s written Some rituals and routines that can lead to you being more present with the people you love What are “non-negotiables” and how to honor them in your own life The ways that just 15 minutes can make all the difference for you How the book writing process for Craig’s latest book differed from his earlier ones, and what he did this time to make it dramatically easier and quicker to publish What happened to his life when he started applying what he calls the “Billionaire Time Matrix” The 3 foundational habits of a perfect week, why he created the “Blackout Game”, and much more!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 18 Dec 2019 01:00:00 -0800
BONUS: How to Get More Done In Less Time w/ Neill Williams

Are you looking to accomplish more and see bigger results in your personal life and business, but in less time?This is something that I’ve really been working on since the birth of my daughter, which is why I was looking forward to bringing Neill Williams on to the podcast to talk about how it can actually be done.Neill is “The Feel Better Coach” and a member of my Accelerator Mastermind, and she recently presented some amazing strategies and tips to the rest of the group at our recent retreat, which you’ll hear in this episode.Neil is a certified life coach, mom and wife, and in addition to building her business she still is an employee in the corporate world.Neill is a high-achieving person, but was finding it hard to get all the things she needed to do done.She did eventually figure out the way to get the life she wanted, while taking care of herself in the process, and what she talks about here is a real eye-opener.In this episode Neill reveals what her life looks like now, including what she does to build a successful in business by only working 3 days a week (and getting more done in 25 to 30 hours than she had previously done in 50 to 60)!There was a mindset shift that was needed, and today Neill shares what this was, as well as the complete system she uses to crush each week and month.You’ll hear that we really don’t have to be working 18-hour days as entrepreneurs, and our schedules don’t have to be jammed packed with things to do every day.Also, it’s not hard work and hustle that will generate the results you want to see.I had a Google doc open while Neill and I were having this conversation, and I took down so much good stuff during it.So are you ready to get intentional about your life and see what happens when you do? Let’s do it! Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: The questions that Neill asks herself to determine what are the real priorities in her life How she came to the realization that it was ok to make herself a top priority What to do if you’re not sure where to spend your time each day Why you’ll want to be curious and experiment, plus the importance of being 100% focused (without distractions) Why more structure will actually give you more freedom, despite this concept sounding counterintuitive The way Neill schedules white space into her calendar and how a change in environment can supercharge your creativity and productivity What’s holding people back from making the necessary changes and why it is possible to still create results with lower vibrational energy


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 16 Dec 2019 01:00:00 -0800
Quick Tip: Pros & Cons of Boosting Posts

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m giving you the pros & cons of boosting posts.Let’s jump into it..



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 13 Dec 2019 01:00:00 -0800
How She Did It: From $10K/mo to $30K/mo In 5 Months w/ Ashley Shaw
Today’s guest is an Accelerator Mastermind member who has come a long way in her business in a relatively short amount of time, and I’ve really wanted to introduce you to her. Ashley Shaw helps top-tier social sellers and entrepreneurs eliminate the overwhelm in their marketing efforts so they can have the business of their dreams, and doesn’t just show others how to do this, she has taken the actions to create this reality in her own life.In this episode you’ll hear all about how Ashley’s background has contributed to where she is today, including her first real sales experience selling $1,200 knife sets, her 16 years of fitness and sales experience and her time climbing the corporate ladder to the top of an organization.Ashley loves teaching others and understanding how to move people to action, and she reveals something I didn’t know in this episode, that she actually has an English Literature degree she now uses in her work creating content and emails for herself and her clients.You’ll hear what led Ashley to create her Fitness Leader Institute online platform, and how she launched her very first $49 course. She talks about how she realized she was waiting on the sidelines at the start of last year, and the shifts in both her business model and mindset that allowed her to go “pro” as she now offers a muti-tiered membership to her customers.Along the way Ashley has recognized the opportunities available to her, and her business has constantly progressed to a point at which she is now generating her goal of almost $30,000 revenue each month. She’s achieved her goal of scaling her business while actually working less, and she and her husband recently were even able to travel for 6 whole weeks while Ashley only had to work about an hour each day.I’m so proud of what Ashley has achieved so far, and I know that she’s just getting started. There are so many good lessons you can take from her story if you keep an open mind, continue to try new things and most of all, just take action!Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: How Ashley defines “social sellers”, and the ways she started providing them services for content creation and online marketing What he


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 11 Dec 2019 01:00:00 -0800
Quick Tip: You Are Responsible TO Your Students, Not FOR Them

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m explaining why you are responsible TO your students, not FOR them.Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 06 Dec 2019 01:00:00 -0800
Overwhelmed In Your Business? You’re Not Alone, with Greg Hickman

My guest today is my good friend Greg Hickman, who is the founder and CEO of System.ly. Their mission is to enable and support entrepreneurs to amplify their best so they can spend their time on the things that matter most. Why I really wanted to have Greg on the show today is because a couple months ago he posted something on his Facebook page that really caught my eye, and it’s something that I’ve felt and experienced in the recent past. Today you’ll hear me read Greg’s entire post, and what he said is something that doesn’t get talked about enough. This is a wide-ranging conversation on what it’s really like to build and grow an online business, and we reveal it all in this episode. We talk about things like why’s it’s actually ok to feel overwhelmed, and how the problems and challenges that you face in business won’t magically disappear as you grow your business. Greg shares what happens when you let someone else’s definition of a “successful” business guide your actions, and how you don’t always need to be climbing a mountain and playing the comparison game with others. This conversation is one that might happen over coffee, or behind closed doors, but not openly on a podcast. We both share our experiences and I think it’s going to provide a lot of value to listeners, which is why I wanted to bring this episode to you today. Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: What Greg’s evolution as an entrepreneur has looked like to date, and why you can pivot after being known for one thing for so long The fears and hesitations that he faced with his pivot, plus what told him he was on the right path after he made it Why it’s so important to define and strive for your own version of success, not someone else’s The reasons he broke and remodeled his business, and the important lessons he learned from this process The power of keeping your business simple versus complex Why Greg feels that it’s not possible to focus on profit and growth at the same time Feeling overwhelmed is normal (think long-term when it comes to business)


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 04 Dec 2019 01:00:00 -0800
Quick Tip: How to Set Yourself Up for a Productive Day

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m going to show you how to set yourself up for a productive day.Let’s jump into it...


Links & Resources Mentioned:

  • https://rickmulready.com/craig-ballantyne-instagram-selling/
  • https://rickmulready.com/craig-ballantyne-instagram-stories/



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 29 Nov 2019 01:00:00 -0800
How to Overcome the Limiting Beliefs that Are Stopping You, with Dr. Shannon Irvine

Regular listeners of the podcast will know that I’ve been on a journey to discover more about how success comes from taking an inside-out approach, which is why I’m so excited to geek out with today’s guest. My friend Dr. Shannon Irvine helps entrepreneurs train their brains to transform their businesses, and it may take listening to this episode a couple of times to really grasp what she reveals here, but trust me, it’ll be worth it.As you’ll hear, Shannon is the ideal person to have this discussion with. As she earned her PhD, she discovered that our brains are able to change, and that we can actually hardwire new ways of thinking, acting, and being. When she dug into this internal work and combined it with the strategies she had been relying on for years, she was finally able to integrate her life and her business. She now is able to take time away to spend with her kids, increase her impact through my nonprofit, Mosaic Vision, and grow her revenue.The best part is that it’s not that difficult to remove the mental blocks that are holding you back, and in this episode Shannon provides tactical tips and action steps you can start taking today to do this, along with access to her free daily brain priming audio series – that just takes minutes a day!In this episode we cover self-worth, our subconscious, money beliefs and the science behind what makes someone successful, in whatever way you define success. What Shannon shares today shows that it all really comes down to the realization that we are the creators of our thoughts, and we really do have the choice to get where we want to go. Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn:The inside-out approach that will get you off the “hustle treadmill” – for good Why we shouldn’t be placing our self-worth in our businesses, and each of our experiences with this How long it takes to reprogram your subconscious (the answer will probably shock you!) What Shannon sees as the single biggest challenge that entrepreneurs face today, and how a simple reframe can make all the difference with it The four steps to take to remove limiting beliefs Fascinating examples how musicians, athletes and entrepreneurs can rewire their brains for maximum performance and success How to use a bridge process, and reverse-engineering, to get from brand new entrepreneur to 7-figure earning, or wherever you want to be.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 27 Nov 2019 01:00:00 -0800
Quick Tip: Do You Know How “Healthy” Your Business Is?

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is asking the question, do you know how “healthy” your business is?Let’s jump into it...



Links & Resources Mentioned:

  • https://rickmulready.com/comparing-stats-is-a-disservice-to-your-business/



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 22 Nov 2019 01:00:00 -0800
Defining YOUR Version of Business (and Life) Success, with Mel Abraham

Today you’re going to hear a conversation that I had with my very good friend Mel Abraham, and this might be the most important podcast interview I’ve ever done. I’ve known Mel for several years now and he’s a brilliant entrepreneur, amazing person and mentor to me on so many different levels. Not only is Mel a CPA with multiple online businesses, a best-seller author, a coach and a consultant, but he’s so much more. Although Mel is an expert in entrepreneurial finances and building wealth, in this episode he’s focusing on something that he hasn’t really talked about publicly before – how he’s beating cancer.I recently invited Mel to speak to my Accelerator Mastermind group at our retreat in San Diego, and a few minutes before he was set to start I asked him if he would be willing to talk about everything he’s gone through recently with his health, and the lessons that he’s learned along the way.Mel and I often discuss business and life, and one of the things that has impacted me the most is how he’s rebalanced his priorities due to the cancer diagnosis, and you’re going to hear how he’s done that today.This is really a story about how Mel’s starting life with a clean slate, and the way he’s decided to do what makes him truly happy. I want to make sure that you (and myself), are setting our own definition of success too, just like Mel has.Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn:How Mel first realized that something wasn’t right with his health and that he needed to get checked out right away. His mindset after receiving the cancer diagnosis – plus how it literally changed his very existence. Why he and his wife put a team together, and the steps they took to fight it head on. The way that Mel learned it’s really ok to ask others for help and to be vulnerable. What he’s adding back on his plate, and the things he’s not pursuing anymore, as he liberates himself from the stresses of life and business and focuses on experiencing joy. Mel’s framework for creating a “wealthy” life that isn’t just abundant financially. The greatest business lesson he ever learned from his then 6-year old sonAnd much more!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 20 Nov 2019 01:00:00 -0800
Quick Tip: Facebook/IG Ad Stats Deep Dive (Part 2)

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is the second of a two-part series where I do a Facebook/IG ads stats deep dive. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 15 Nov 2019 01:00:00 -0800
How to Create Massive Pre-Launch Buzz with Facebook/IG Ads

This past August I was a guest on my friend Amy Porterfield’s Marketing Made Easy podcast, where I discussed 3 different strategies (plus a bonus!) for using Facebook ads in your pre-launch, or that crucial 60 to 90 days timeframe leading up to cart open. I wanted to share part of this conversation with Amy here today, because we covered a lot of things that could not only help you launch, but also build your email list year round, lower your ad costs, and a whole lot more.You’ll hear actual strategies that both Amy and I have used in our businesses to make the best use of this critical pre-launch phase, including some beginner and advanced strategies for you to try implementing in your own business. What Amy and I talk about in this episode isn’t rocket science. It’s really all about focusing on the basics when it comes to running Facebook ads and launching your new course or program. The people who are willing to be patient and that stick with these basic principles are the ones who will be rewarded in the end! Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: What Amy does (and her mindset) during her own pre-launch phase and the benefits of focusing on this specific time period. Ways to use video to create content, add value and overcome objections, plus the objective to use and what to optimize for when running ads to your video. What type of videos are working best for marketers as Facebook ads (and why polished and scripted isn’t always better)How to use ads to build your email list and attract your ideal audience for your launch, plus why a longer pre-launch period can pay you huge dividends. The power of a pop-up Facebook Group during pre-launch, and what I’ve done to attract the right people into mine. The reasons that it helps to be consistent with your Facebook advertising at all times, and not just when you’re preparing to launch



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 13 Nov 2019 01:00:00 -0800
Quick Tip: Facebook/IG Ad Stats Deep Dive (Part I)

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is the first of a two-part series where I do a Facebook/IG ads stats deep dive. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 08 Nov 2019 01:00:00 -0800
The Secret to Improving Your Facebook/IG Ad Targeting & Copy

Today I want to take you through an exercise that can drastically improve the results you’re getting with your Facebook and Instagram ads. This is an exercise that I’ve gone through with quite a few people in the trainings that I do, including at a recent live retreat for my Accelerator Mastermind - and it blew them away!This exercise is really the upfront work that you need to be doing before you even open Facebook Ads Manager to set up your ads, but I still see so many people not taking the time to do this. What I’m talking about today has everything to do with your target audience and fully understanding them. Yes, your ideal customer avatar is important, but when it comes to running ads you need to take it a step further and learn how to effectively subsegment your ideal customer. If you’re already doing something like this in your business, or you implement what I share in this episode, let me know over on Instagram, @rickmulready! Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: How each group of your customers will require a different conversation (and why not changing your messaging is a lost opportunity). Why you’ll want to remind each group of people of the transformation that is possible with your product or service. What I’d recommend doing to set these segments up in Facebook Ad Manager An example of this exercise in action, in my own business!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 06 Nov 2019 01:00:00 -0800
Quick Tip: How to Allocate Your Facebook/IG Ads Budget

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to allocate your Facebook/IG ads budget. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 01 Nov 2019 01:00:00 -0700
How I Did It: LiveStream Launch Formula

Last year I was looking for a new way to launch my Facebook Ad Manager program, and I just didn’t feel like doing a webinar launch, even though it’s something I like to do and have had lots of success with. In the past I’ve also used a traditional video series to launch, where I scripted and recorded the videos over the course of a few weeks, but to be honest I could not have hated that process more (even though it was effective and we helped a lot of people with it)! So I decided to combine these two types of launches last year, but with a twist. I created what I call the Live Stream Launch Formula, which I will be sharing with you today. The first time I used the Live Stream Launch Formula in early 2018 it was so successful, and I had so much fun, that I just knew I had to try it again late last year. Both of these launches ended up being some of the biggest ones I’ve ever had, so today I wanted to teach you how you can use the Live Stream Launch Formula in your own business. In this episode I’m going to share the framework I use, the big lessons and takeaways I’ve learned from doing it, the results I’ve achieved, and a whole lot more. So if you’re looking for a new way to launch, I hope you find value in what I have to share today. Don’t hesitate to put your own twist on things though, and as always, keep testing and see what works for you on your next launch. Good luck! Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: How I used a pop-up Facebook Group to generate engagement and excitement, while making sure I controlled who would be allowed in it. The 3 different offers I made to get people to register for the live video series. Why I recommend you work backwards when planning a launch, starting from the cart close date (plus the way that I do it)A big mistake that I made the first time I used the Live Stream Launch Formula, and how I fixed this going forward. The structure of each live training, and the ways that I created an open loop for participants to want the next one. What to remember when offering an upsell, and the results I got from mine. Two key things I did during the cart open week that could help your next launch. A breakdown of the stats, including return on investment, cost per lead and the highest earnings per lead number I’ve ever gotten from a launch. The two most successful ad campaigns I ran for the launch, and what didn’t work that well.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 30 Oct 2019 01:00:00 -0700
Quick Tip: Why Comparing Stats Is a Disservice to Your Business

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I look at why comparing stats is doing a disservice to your business. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 25 Oct 2019 01:00:00 -0700
How to Increase Sales By Understanding Your Buyer’s Journey

You’ve likely heard the concept of building the “know-like-trust” factor in order to convert leads into sales. As a business owner you have to have some sort of strategy for getting someone from the place of not even knowing who you are, to becoming a paying customer. Understanding your customer journey is critical for your business, which is why I wanted to talk about it today. This is something I recently took my October mastermind group through, and it opened up a lot of eyes… Frankly, the customer journey isn’t something that a lot of people teach, but I can tell you that it is a major reason why people aren’t converting leads to sales in their businesses. On this episode I’m going to break it all down for you and simplify everything, and after listening, you’ll see why your offer most likely isn’t the problem if you’re having trouble getting sales. What I share with you today will help give you better understanding of your customer’s journey, and why it’s so important to your success! Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: What understanding your customer’s journey will allow you to start doing in your business The 5 different stages of awareness and how they each apply to your business. Why you should be taking the time to build awareness, rather than going immediately to the next step. Content and marketing strategies to implement at each stage of the process. What needs to happen after a buyer purchases from you. How I reverse engineer the customer journey starting with my end goal in mind. A “real life/hypothetical” example of someone’s customer journey that demonstrates these principles in action.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 23 Oct 2019 01:00:00 -0700
Quick Tip: Facebook/Instagram Ads Getting Disapproved? This Might Be Why…

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I look at why your Facebook ads may be getting disapproved. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 18 Oct 2019 01:00:00 -0700
Strategy Session: From Confusion to Clarity, with Amanda Genther

Today’s strategy session is with Amanda Genther, who is best known for creating custom sales page design for people launching online courses, membership sites, higher-ticket group coaching and mastermind groups. Amanda is in a bit of a transition phase, as she’s trying to decide which direction to go in next in her business. As you’ll hear in this episode, she’s got no shortage of options to consider! Amanda breaks down each of the paths she could go take next, including focusing a course that she’s launched in the past, growing her membership site, restarting her “done-for-you” services work with individual clients, and she has even thought about designing templates for her clients. Of all of the options that Amanda is considering, there are definitely ones that I like better than the others, and I give her my thoughts on each. One of the options is something that could be considered “easy money”, but it’s not what is going to move the needle for what Amanda really wants to do long-term, so I share with her what I would do instead, complete with a detailed launch strategy to set herself up success. By the end of this call Amanda commits to this strategy, and I believe that by committing to just one thing and really focusing on it, that’s when things are going to completely change for her and her business. If you are an entrepreneur who isn’t sure which way to go next, what I cover today can help give you clarity as well going forward. Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: How Amanda’s course launches to date have fared, complete with revenue breakdowns, pricing strategy, webinar stats and more. What blocks she has around launching her online program, and how it’s been contributing to the confusion she’s felt, How her membership site has done to date, the simple launch strategy she’s used for it, and the feedback she’s been getting from her members. The way that Amanda’s one-on-one client work is holding her back, even though it looks to be “easy money”. What is the number one problem her audience is having with sales pages, and an upsell that she could offer them to help solve it. Why I feel that Amanda doesn’t need to just talk about sales pages (it’s ok to pivot!), and what she can do to easily overcome the two main objections that buyers will have. Who she’s targeting now with her lead generation campaign – and the amazing results she’s getting! Amanda’s exciting launch plans for next month, plus the tweaks and changes I would suggest to make it even better.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 16 Oct 2019 01:00:00 -0700
Quick Tip: Facebook/IG Ads Freak You Out? Do This...

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is for you if ads freak you out. It’s time to geek out on data! Let’s jump into it...



Links & Resources Mentioned:

  • https://rickmulready.com/training
  • https://rickmulready.com/retiring-the-art-of-paid-traffic/



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 11 Oct 2019 01:00:00 -0700
How to Be an ‘Entrepreneur With Impact’

If you’ve been following why I rebranded the podcast to The Art of Online Business, you know that I’ve been thinking a lot about the evolution of my business this past year. In fact, I really changed the lens through which I view my business since the birth of my daughter in December of 2018, which I’ve talked a lot about recently. If you’ve been following why I rebranded the podcast to The Art of Online Business, you know that I’ve been thinking a lot about the evolution of my business this past year. In fact, I really changed the lens through which I view my business since the birth of my daughter in December of 2018, which I’ve talked a lot about recently. I felt like I was doing you all a disservice by teaching only one piece of the puzzle, and building a truly impactful business requires a lot more than just Facebook and Instagram ads (although they are still an integral part of it all)! It’s easy to overlook the other critical things that are needed, like having the right mindset, getting organic traffic and building out a team, to name a few. It’s for this reason that I have created what I call the “Impact Entrepreneur Framework”, which is made up of four stages, or systems, of an impactful business. When you’ve mastered each of these four systems within the framework, you’ve got a business that makes a lot of money, is profitable and truly makes an impact on a ton of people! I’m going to break down this framework for you today, and if you’re a visible learner like I am, I’ve created a diagram of the framework that accompanies this episode, and you can find the link to download it at https://s3.amazonaws.com/RickMulready.com/Accelerator/impact_framework_092719.pdf Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: How I’ve used this framework to hit 7-figures in my business, and why I want to share it with you today. What makes up the identity stage and why it starts with having a holistic understanding of your audience. The reasons that I believe positioning should make up the foundation of your marketing system. Why the sales system is the most important system of them all – and the elements that make up a successful one. The biggest challenge and mindset hurdle that I had to overcome in order to scale my business The real problem with having multiple offers and chasing “bright shiny objects”. When you should start documenting your standard operating procedures (hint: it’s right now if you haven’t begun already)!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 09 Oct 2019 01:00:00 -0700
Quick Tip: What’s Your ‘Special Sauce’?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is looking at what’s your “Special Sauce.” Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 04 Oct 2019 01:00:00 -0700
Why I’m Retiring “The Art of Paid Traffic”

This past year has been full of new chapters for me. I became a new father in December of 2018 when my daughter was born, and that really became a sort of domino effect of changes in not only my personal life, but in my business too. I suddenly got super-clear on what I really want to do in my business, including who I want to help and the kind of impact that I’m here to make. As you’ve heard me say many times on the podcast, Facebook and Instagram ads are just one part of growing and running an online business, but I’ve been actively learning, implementing, testing and mastering many other elements to it. By not sharing what has helped me, in addition to just paid advertising, would be a major disservice to you. I’m here to show you the complete picture for growing a profitable and impactful online business, and to do this, I’ve decided to change the name of this podcast. Yes, you read that right! The Art of Paid Traffic is officially going into retirement, in order to make way for something a little more all-encompassing. You have nothing to worry about though, as I’ll be running through what this all means for you (and me!) in this episode. Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: The role that paid traffic played in building my online business, and why I still feel Facebook and Instagram ads are very relevant today The other essential pieces of the puzzle that are needed to build and grow a business with impact. What this change is and isn’t, and what you can still expect to get each week from the podcast. Why now is the ideal time to do this, and the reasons that I’m ok with the potential risks in making this pivot. How I feel about this transition and the lessons you can take from my decision to make it The importance of never losing sight of your “Why”, and what feeling fear really means for you on your journey.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 02 Oct 2019 01:00:00 -0700
Quick Tip: 5% - Are You Doing This To Move Your Business Forward?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about the “5%” – are you doing this to move your business forward? Let’s jump into it...



Links & Resources Mentioned:

  • https://rickmulready.com/facebook-attribution-window/
  • Traction by Gino Wickman


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 27 Sep 2019 01:00:00 -0700
Strategy Session: How to Increase Revenue by $25K/mo with Jasmine Shea
For today’s show I wanted to share with you a strategy session I recently had with a member of my Accelerator Group Mastermind who is looking to increase her monthly revenue by $25,000 – in addition to what she is generating right now in her business.Jasmine Shea is the founder of Your Dinner Is Planned, the easiest and most affordable way to cook healthy dinners for your family. Her thriving online membership brings brand-new, healthy recipes to its members each week, along with organized and portioned grocery checklists, and much more.Jasmine is very active on Instagram, and right now she is doing her launches on that platform. She’s been launching quarterly, where the doors have been open for 3 days, and then she builds a waitlist for her membership. Very recently she closed the cart on a $1 trial where new members get access to her content for 7 days, and she signed up 218 new members, with an impressive 74% of those people staying on for full payment after the 7-day trial. Jasmine’s launches have been consistent, as last quarter she saw 206 new members join, but her top priority now is getting new members and seeing a significant increase in these numbers the next time she launches. We also talk about some other priorities for her, including how she wants to enhance her customer experience, and further improve her already strong retention numbers (and lifetime customer value).As you’ll hear, there is a lot that Jasmine is doing right at the moment, and she really knows her numbers. I’m going to be recommending some strategies that she can try that will help her reach her goals faster though, including a new way that she can launch monthly, instead of quarterly, without the launch process taking up all of her time and being stressful and overwhelming.At the end of the episode I detail the next steps for Jasmine, and she’s already working on integrating the strategies that we talk about here. She’s an action taker, and I have no doubt that she’ll continue to test and tweak her strategies, and the results will follow. My hope is that you too can gain valuable insights for your next launch from this strategy session!Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019, which is just a few short days away. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On th


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 25 Sep 2019 01:00:00 -0700
What’s Facebook’s Attribution Window & Why Is It Important?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook’s Attribution Window and why it’s important. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 20 Sep 2019 01:00:00 -0700
How to Make Facebook & Instagram Ads Easy...

Facebook and Instagram ads aren’t difficult, but with so much talk about them being overwhelming and scary, I wanted to record this episode for everyone who thinks that they are “hard.” I can speak from experience and say that once you get over this fear, it will allow you to gain traction and scale your business so much more quickly, like it did for my business when I started years ago. What I’m seeing is that people either aren’t even trying to use Facebook and Instagram ads, or they’re giving up on them too soon, but trust me, they do work if you’re patient and you allow the algorithms to do what they’re supposed to do! As you’ll hear in this episode, it’s the people who are willing to try running ads and constantly test them (and then test them some more) who are going to win…What I am doing today is taking the mystery out of what makes successful Facebook and Instagram ads, and this is an episode that you’ll definitely want to go through more than once. Dive in, apply the strategies that I share, take action and start testing, because Facebook and Instagram ads really aren’t “hard!” Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: The right mindset you need to have and approach you’ll need to have in order to get the most out of your Facebook and Instagram campaigns. The importance of doing the upfront work, then following the steps in order, in an “algorithm friendly” way. What getting clear on your end goal will allow you to do, and a case study of a student of mine who effectively implemented her ads strategy this way. Why you’ll need to understand your target audience, and sub-audiences, and how to begin speaking with them. How to find your target audience on Facebook and the tools I recommend to do it. Specific questions you can begin to ask yourself that will set your campaigns up for success. A walkthrough of the campaign set ups, and what to consider in terms of objective, optimization, budget and more. A simple trick that you can use for your messaging (even if you “suck” at writing copy)!It’s hard to do, but why in most case you need to leave your ads alone for the first 3 to 5 days…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 18 Sep 2019 01:00:00 -0700
Quick Tip: How to Troubleshoot Your Facebook/Instagram Ads Stats

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about what Facebook and Instagram ads stats to focus on when troubleshooting. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 13 Sep 2019 01:00:00 -0700
Why Growing Your Business Is 90% Mindset, with Lianne Kim

My guest for this episode is Lianne Kim, who’s a member of my current Accelerator Mastermind and has appeared on The Art of Paid Traffic before. I had no idea where this conversation with Lianne was going to go, and I wasn’t even sure if I’d be using it for the podcast, but it was just too good not to share with all of you today. Lianne is a business coach who primarily serves mama entrepreneurs through her coaching programs and online membership community, Mamas & Co, which now has over 300 members (and growing).As you’ll hear in this episode, I met Lianne at one of my live events in May 2018 and I’ve had the honor of coaching her for a little over a year now. Whenever we have a group call I’m always so excited to hear how Lianne is going to show up, because she always comes with a positive attitude and that mindset shows in the results she achieves. It wasn’t always that way though, and Lianne is very open about the doubts and fears that she’s experienced along her journey as a business owner, including a time recently where she was expecting to fail even before tickets went on sale for her event, MamaCon. The big difference now is that Lianne is able to recognize these thought patterns within minutes, and she changes them before taking action from a better place, and not from one of fear. Lianne has come so far and now has a thriving multi-6-figure business, although it’s not just about the money for her. It’s really about having as big an impact as possible, and to do that, Lianne has had to get out of her comfort zone and learn to become the CEO and leader of her growing business. Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: The tactical issue she thought she had last year, versus the bigger issue that was really at play. The “a ha” moment that helped Lianne beat perfectionism (and her upper limit), and the mantra she uses to keep moving forward each day. How she knew that she had to get support and the right team in place, as well as simplify her business and offerings. The way Lianne’s “baking in the fun into the journey” and is working towards what success means to her. Her thoughts on why entrepreneurs set monetary goals and the reframe she uses to judge how well her business is doing. The process of define the roles for each of Lianne’s team members, her big plans to go global and how she’s now showing up – in a BIG way.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 11 Sep 2019 01:00:00 -0700
Quick Tip: All Leads Aren't Created Equal

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how all leads aren’t created equal. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 06 Sep 2019 01:00:00 -0700
My Evergreen Funnel Isn't Working (And What I'm Doing About It)

For today’s show I’m going to be breaking down the evergreen webinar funnel I’m running for my Foundations Facebook and Instagram Ads Program. Why am I sharing this? Well to be honest, this funnel hasn’t been performing anywhere near where I want it to be. By sharing how I’m addressing the issues, my hope is that you can gain some insight on improvements you can make to your own sales funnel that will make a huge difference in the results you’re getting. In this episode you’ll be seeing exactly what has been going on in my funnel, including what’s working well and what areas can be improved on, as well as all the stats and the steps I’m taking to make my funnel more effective. The big takeaway I’d like you to get from this episode is that you really need to know your numbers, and then leverage those stats to make decisions on where you can tweak your funnel. Lastly, don’t forget to review your funnel on a regular basis to make sure that things are working the way that they should be! To get a copy of the downloadable evergreen webinar tracking spreadsheet that I mention in this episode, go to http://rickmulready.com/316. Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: Why I recommend launching a live webinar first before moving it to evergreen. The stats and metrics that we track weekly, and how we do it What’s been working in the evergreen funnel based on these stats, and what areas need improvement The reason I decided to re-record the entire webinar…. The other action steps my team and I have taken to get better results, including a simple upgrade to our opt-in page that made a big impact The most common objection I was hearing from people that weren’t buying the program, and the way I’ve addressed it in my webinar and email follow-up sequence What’s happened since we made the changes to the funnel just a few short weeks ago.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 04 Sep 2019 01:00:00 -0700
Quick Tip: Do THIS In Your Business to Simplify and Increase Revenue

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. For today’s quick tip, if you do THIS in your Business, you’ll simplify and increase revenue. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 30 Aug 2019 01:00:00 -0700
How She Did It: A $41K Launch & Overcoming Perfectionism
Today’s guest is returning to the podcast for the second time, and as you’ll hear, not only does she have a goal of achieving the most guest appearances on The Art of Paid Traffic, but she also has some big goals for her business.Brandi Mowles manages Facebook ads for online experts, but she also has a membership program where she teaches service providers how to scale to consistent $10,000 months, without hiring a team to do it.The first time Brandi was on the show we broke down each side of her business, and she ran through the beta launch of her membership program that she had just completed. Since then she’s done a public launch and she absolutely crushed it, which is why I wanted to have her back to share how she did it, and what she learned in the process.You’re going to hear a step-by-step breakdown of how Brandi did this “full on” launch, including her ad budget, email sequence, and the 3 part-video series that worked so well for her.Although she fell short of her goal to get 1,000 webinar registrations, Brandi still got over 500 people, at an average cost per lead of about $4 (Brandi thought this way too high, but wait until you hear what her impressive earnings per lead number was)!A launch can be overwhelming and Brandi does a great job of running through her thought process and how she handled everything, including negative feedback from one person, as well as how her thinking has shifted in terms of what she will be prioritizing next time. If you’re thinking of launching for the first time, or improving on the process for your next launch, what Brandi has to share today is invaluable!Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: Why Brandi feels that being a service provider is the quickest way to generating 6-figures a year online (and how someone can get started)What’s holding a lot of people back from getting over the hump of generating 5-figures consistently each monthA recap of Brandi’s beta launch in May 2019, including what she says worked well, and what didn’tHow she got clear on her messaging and the way she got 22 powerful video testimonials (from 23 members of the beta launch!)The realizations Brandi made about running ads for her own business, and


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 28 Aug 2019 01:00:00 -0700
Quick Tip: How to Hire a Facebook/IG Ads Manager

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to hire a Facebook/IG Ads Manager. Let’s jump into it...


Links & Resources Mentioned:

  • https://rickmulready.com/business-and-mindset-books/



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 23 Aug 2019 01:00:00 -0700
What No One Ever Told Me About Running a Business & Being a New Dad

It takes a lot to get me nervous, but I’d by lying if I said I wasn’t nervous about publishing this episode. Today my friend Tiffany Lee By master is flipping the script and turning the tables by interviewing me, and we go really deep with a lot of stuff in this one. You may remember that Amy Porterfield was on the podcast to interview me and give listeners some background on my life back in Episode 200. If you’re a regular listener you know that my life has changed so much since that episode was recorded (including the fact that I’m now a Dad!), which is why I wanted to air this recent conversation with Tiffany. It was several months ago when I reached out to Tiffany and asked her how I could be improving my social media, and she said she wanted to interview me for this show, and now we’re doing it! In this episode you’ll hear me talk about fatherhood, my business evolution, the big realizations I’ve made about business and success since becoming an entrepreneur in 2012, and Tiffany even asks me a series of questions that my students wanted answered too. She also asks me a “lightning round” of questions where I share my favorite food, business book, why I’m a “movie snob” when I go to the movies, some weird facts about me, and a whole lot more. We end the episode on a serious note where I talk about the legacy I want to leave my daughter, and I share the message I’ll want her to hear when she grows up. Although we covered so much in this episode, there was still a lot that Tiffany and I didn’t touch, and she did such a great job interviewing me that I’m definitely going to have her back on the show to do this again. Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: How Tiffany and I met and got to know each other, plus why she says I intimidated her at first! How I really feel about showing up on social media…What the evolution of my business has looked like, including the initial struggles I faced and what turned it around for me. How Facebook ads and networking with the right people (for the right reasons) built my business more than anything else. Why I feel that starting this podcast was like “rocket fuel” for the growth of my business. The way I discovered the growing a big team does not equal more success. Why I’m a diehard Washington Capitals fan but grew up in New Hampshire, and tons of other things you probably didn’t know about me!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 21 Aug 2019 01:00:00 -0700
Quick Tip: Simple Mindset Hack for When Things Aren’t Going Well

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is a simple mindset hack for when things aren’t going well. Let’s jump into it...



Links & Resources Mentioned:

  • https://rickmulready.com/business-and-mindset-books/
  • Book Mentioned: The Practicing Mind by Thomas M. Sterner



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 16 Aug 2019 01:00:00 -0700
From Hobby to THRIVING Online Business with Hallie Sherman
My guest today is a member of my current Accelerator mastermind group, and she has been crushing it in just the short time since we started working together! Hallie Sherman is a speech-language pathologist who works full-time in the public school system in New York, and for the last 8 years she’s also been selling digital resources for busy speech-language pathologists online, and I’m sure that her story will resonate with many of the listeners of this podcast.Hallie began selling her resources on a website called Teachers Pay Teachers back in 2012, and after realizing that she only had so many hours in a week, she has now shifted her focus to creating her own “mini-courses” to sell on her own website. Her products are reasonably priced, about $30 for one and $75 for a bundle, and Hallie recently had a very successful launch, generating 5-figures in revenue in just 5 days.In this episode you’ll hear how Hallie has made the transition from “hobby” to a true online business, and what really showed her that her audience wanted more digital offerings from her. She reveals how she built her email list, which now has over 15,000 subscribers, and the way she launched her first online course to generate those 5-figures in revenue. From listening you’ll note that Hallie is an action taker who always has an open mind, and she doesn’t overcomplicate the process or try to re-invent the wheel. The way she launched is actually the opposite of what I usually teach my students, in that she created the course first and then sold it, but it worked really well for her since she already had the content ready and knew what she was going to have in her mini-courses.Hallie has created amazing momentum in her business so far, and I truly believe the sky is the limit for her when it comes to what she can create in her life and business! Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!On the Show Today You’ll Learn:>How Hallie used freebies and segmented her email list to grow a waitlist of 600 people for her first course (before she first even launched)The way she reached out to her target audience of speech-language pathologists to learn exactly what they wanted from her productsWhat Hallie considers her strengths, and how she us


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 14 Aug 2019 01:00:00 -0700
Quick Tip: Two Facebook/IG Ads Updates You Need to Know

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about two Facebook/IG ads updates you need to know. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 09 Aug 2019 01:00:00 -0700
Back to Basics: 3 Facebook/IG Ads Mistakes I’m Seeing Right Now

On today’s show I want to talk to you about 3 Facebook Instagram ad mistakes I’ve been seeing lately that are keeping people from getting the results that they want from their ads. These concepts are going to be basic and fundamental in nature, but I find that it’s usually these types of things that are messing us up (and you’ll hear which of these mistakes I’ve been making lately as well).This episode was inspired by what I was saw at our first Accelerator Group Mastermind retreat here in San Diego earlier in the year. I saw that there was an opportunity for our members to make some changes to lower their cost per lead, and in one campaign, a member was able to do just that and lower her cost per lead from $40 to $5, in just a day! How did she do it? She was able to make this significant improvement in cost by implementing what I share on the podcast today, and I feel that you could improve your ad performance as well with a few of these simple tweaks and strategies. Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: How people overcomplicate their ad strategies and what a simpler campaign set up will do for you. My recommendations for how you can simplify your campaigns, and the importance of using a planned out strategy versus random test ads. One of the best things you can do to set your ads up for success – and the tools I use to do it in my business. Recommendations and best practices for running multiple ad sets. Where people are getting confused around objectives and when it can help to use other objectives instead of conversions. A pre-launch strategy I use to build video engagement audiences – and ultimately, lead to conversions!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 07 Aug 2019 01:00:00 -0700
Quick Tip: Knowing Your Numbers -- It’s All JUST Math…

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is knowing your numbers – and why it’s All JUST Math… Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 02 Aug 2019 00:30:00 -0700
3 Simple Strategies for Retaining Your Customers with Casey Graham
Today’s guest is someone that I’ve looked to for mentorship, because he is literally one of my favorite people in the online business space. Casey Graham has started and sold three businesses, and he is now the founder and CEO of a company called Gravy. We started working with Gravy a few years back, and they are the leading experts in helping their clients recover failed payments for subscription-based businesses.Since starting Gravy, Casey and his team have learned a lot of lessons about business and customer psychology that he really opens up about here on this episode. Gravy is now viewed as the “Ritz Carlton of payment recovery”, and Casey does a great job explaining how they differ from collection agencies when I put him on the spot near the start of the interview by asking him that question.We cover a lot of different topics here, including one I’m really interested in right now, which is how we can learn to “turn the switch” off at the end of the day as busy entrepreneurs (and make the most of the time we all have with our families).In this episode Casey reveals his simple strategy for getting someone to give you money (and let me just say that it’s not by using fear tactics), and he also gives his 60-day sequence when working with subscription-based customers.You’ll also learn the ways you can be proactive in retaining paying customers, the four main reasons people will stop paying (and they may not be what you think!) and so much more.Like my other interviews here on the podcast, this one went in a lot of different directions and we covered a lot of things that can benefit entrepreneurs at all stages of their businesses. Whether you are just starting out on your journey or looking to scale to 7-figures, Casey is a great person to learn from because he has integrity and he’s building a business the right way.Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: The story of how I initially connected with Casey, and what he taught me about interacting with your audience through this experienceWhy the way you acquired a customer matters so much when it comes to retaining that personHow the fine print in your policies will allow you retain customers while protecting yourself


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 31 Jul 2019 00:30:00 -0700
Quick Tip: Facebook’s Campaign Budget Optimization Rollout Delayed?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook’s Campaign Budget Optimization rollout being delayed. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 26 Jul 2019 00:30:00 -0700
(Case Study) How a Personal Trainer Went From Idea to 25 Online Course Sales In just 2 ½ Weeks with Jose Quiroz

I’m honored to bring a regular listener of this podcast, Jose Quiroz, on to the show to share a cool case study of how he helped a client of his, and I know a lot of people will benefit from the lessons Jose learned from it and what he discusses in this episode. Jose helps established businesses take their products and service online, and profit from it, and in this episode you’ll hear how he did this with his client Rich, a local fitness trainer who wanted to take his business online after previously doing in-person training and workshops. Jose reveals how Rich went from having very little presence online to selling 25 spots in his 3-month online fitness program, all in matter of just a few weeks. Jose reveals the process, or “personalized road map” he gave Rich that made this possible, including how his client ultimately decided to deliver his course content to the participants. Like me, Jose knew he had a bigger calling to do more than he was doing in the corporate world. He also had a lot of doubts and fears in making the transition, which he is very open about and talks about here. I think it’s so important for people like Jose to step up and help others who want to move from the cubicle to laptop by starting their own online businesses, by giving them the coaching and guidance that they need to be successful so that they then impact more people with their own work. Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: Jose’s thought process in leaving his corporate job, and why he says a job security can be an “illusion”. What the transition to full-time entrepreneur looked like and how his family and childhood experiences shaped this move. How he learned that the only thing capping the opportunities available to him was himself. The “Secret Sauce” Joe now uses to guide his clients and the way he gained clarity on who he should be serving. How he began working with his client Rich, and why it was so important to get him over his fear of doing live video. A breakdown of the process he gave to Rich that resulted in 25 course sales in just a few weeks, and how they combined traditional and digital marketing to do this. The way they approached creating the course and delivering the content, including alternatives to doing a membership site. How the process will differ for someone in the corporate world looking to start an online business, and the platform Jose recommends these people leverage.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 24 Jul 2019 00:30:00 -0700
Quick Tip: Distractions Or Money Making Opportunities?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to tell if you’re getting distractions or money making opportunities. Let’s jump into it...



Links & resources mentioned:

  • https://rickmulready.com/quick-tip-stop-making-this-mistake-with-your-fb-ig-ads/



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 19 Jul 2019 00:30:00 -0700
Simple Instagram Selling Strategies Working TODAY with Craig Ballantyne
Today on the show I’m bringing back my friend Craig Ballantyne to share more about how he’s crushing it using Instagram for his business. Craig appeared on the podcast back in May last year, where he talked about how he used Instagram Stories to sell over $500,000 at that time in “high ticket” workshops, but you won’t believe the further growth and success he’s seen using the platform since then!As you’ll hear, Craig just started using Instagram in February 2017, and he says he really didn’t know what he was doing for the first month. In April 2017 he made his first $5,000 sale using Instragram, and he hasn’t stopped learning and refining his approach since that time, revealing many of his strategies he now uses in this episode.Craig reveals the single most important thing about Instagram “swipe ups”, as well as giving a call to action that will get your prospects to take action, while allowing you to stay in integrity and fully aligned with your message.He discusses how he qualifies the people who DM him on Instagram, what his message sequence to prospects is and how he uses video in DM to stand out from the crowd.Craig gives us his “VPS” formula to use for successful posts, and he even breaks down some of the posts on both of our actual Instagram feeds (you can find the video of that below)!As Craig says, the biggest thing with Instagram is being intentional about how you’re using it, and he definitely knows what he’s doing as his clients are seeing massive results using his methods – with many of them being in very unique niches. In fact, one of his clients sold a $28,000 personal training package through Instagram, and another sold a $40,000 massage school using the platform, just to name a few examples! You could start seeing amazing results from your Instagram too, by even implementing just a few tips that Craig shares with us today.Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: How you can increase the number of responses you’re getting on your videos, and an Instagram Story strategy that doesn’t use videos The role of the conversation on Instagram, in addition to just what you share with your stories7 key words to keep in mind each time you’re speaking with a potential customer on Instagram Which day of the week Craig is getting a ton of views on (this may surprise you)! Ways that you can keep your Instagram feed and stories fresh and unpredictable, leading to more shares by followers What he has done to grow his Instagram following to almost 5


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 17 Jul 2019 00:30:00 -0700
Quick Tip: Stop Making This Mistake With Your FB/IG Ads

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to stop making this mistake with your FB & IG ads. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 12 Jul 2019 00:30:00 -0700
How to (Affordably) Legally Protect Your Online Business, with Bobby Klinck

With the exception of one episode about GDPR, we haven’t really covered any legal topics here on the podcast. Well, that’s about to change today, because I’m joined by Bobby Klinck, a student of mine who says he’s “not your typical lawyer!” Bobby has a law degree from Harvard and he now considers himself an entrepreneur first. He’s been in the online space for about 5 years now, beginning by using online marketing to build his own law firm and now focusing on helping online entrepreneurs spot potential issues in their own businesses. In this episode Bobby shares what the transition from practicing to what he’s doing now looked like, as well as some of the early struggles he had in his online business, including a failed launch where he spent $10,000 and made only one sale. Bobby says he really started getting traction last year when he began to really listen to and understand his clients, as well putting into practice what he has learned from this podcast. After starting by offering online courses related to legal issues, Bobby now gives training and charges for his templates. He also helps online entrepreneurs build the foundation for their business and their fan bases, so they can launch their products successfully. We talk about a lot here and it can be overwhelming to hear about the legal stuff that comes up in business, but the key thing Bobby says is to not it stop you, and there are steps you can take now to make protecting yourself easy. In addition to all the great advice Bobby gives in this episode on how we can protect ourselves as online entrepreneurs, I think what makes Bobby so relatable is that he is open to sharing his own journey, and the struggles he’s faced while building his personal brand. On the Show Today You’ll Learn: The first steps an online entrepreneur should take in setting up his or her business, including the essential policies that should be in place. Something that is happening often on Instagram (and you may be doing yourself) that could lead to potential legal issues. What copyright is, and isn’t, and why attribution doesn’t cover you in all cases. What to consider when using case studies of your students and when making certain claims. All about a course agreement and the ways one can protect you. What Bobby recommends is well worth the investment if you’re considering a partnership with someone else (plus a personal experience and lessons from his own career)An update on GDPR one year later, plus Bobby’s thoughts and solutions for it. The “Right To Publicity” concept, when to get written permission and why common sense should prevail in most cases.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 10 Jul 2019 00:30:00 -0700
How to Stop Doing ALL the Things In Your Business

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to stop doing ALL the things in your business. Let’s jump into it...



Links & Resources Mentioned:

  • https://rickmulready.com/theresa-loe-growing-a-team/
  • https://www.notion.so/
  • https://evernote.com/
  • https://www.rescuetime.com/
  • Book: 80/20 Sales and Marketing by Perry Marshall



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 05 Jul 2019 00:30:00 -0700
Small List No Problem, From Zero to Waitlist In 6 Months, with Brandi Mowles
My guest today is Brandi Mowles, and she helps service-based entrepreneurs and businesses explode their growth by using Facebook ads and sales funnels. I originally recorded a strategy session with Brandi earlier this year that hadn’t yet aired, but after talking with Brandi at ConvertKit’s Craft + Commerce conference this month, I just knew I had to bring her back on to share what’s been happening in her business.In addition to being one of my students and a coach for my Impact group coaching program, Brandi has just launched her 12-month membership program for service-based entrepreneurs who want to scale to consistent 5-figure months, without hiring a team. You’re going to love her story of how she launched this program and the results she got from the beta launch to a relatively small list of a few hundred people. Brandi is a perfect example that you don’t need everything to be perfect, because she generated $4,000 on this launch before even going public with it!In this episode you’ll hear how Brandi first found this podcast and dove into managing Facebook ads for others, originally getting clients from Facebook groups but maxing out her revenue at about $6,000 a month. She talks about her experiences with local clients from LinkedIn, and why she made the switch back to working exclusively with online service-based entrepreneurs, with great success.Brandi shares the amazing results her clients have seen, starting with an early client from James Wedmore’s Business By Design group whose launch generated about $21,000 in revenue on an ad spend of just $823. Brandi’s now helping that client launch a second time, and through word of mouth referrals, Brandi’s business has absolutely exploded.There is so much in this episode that you can learn from Brandi’s work with her clients, some of them in very niche industries, as well as how she’s successfully building her own business. In fact, Brandi is also a new member of my Accelerator mastermind starting this month, so I’ll be excited to see even more progress she makes over the second half of 2019, and I’d love to bring her back on again to share it all with you.Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: The simple ad campaigns Brandi is using with one client to get leads from cold traffic at just 71 cents, and how she’s getting amazing results for clients with smaller lists with a total ad spend of less than $1,000 The way Brandi uses a questionnaire to get in to the heads of her ad management clients, a


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 03 Jul 2019 00:30:00 -0700
Quick Tip: Big Changes Coming to Facebook’s Custom Audiences?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about some big changes coming to Facebook’s Custom Audiences. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 28 Jun 2019 00:30:00 -0700
How to Strategically Grow Your Team (Step-by-Step), with Theresa Loe

Why do so many entrepreneurs struggle with building a team? This is a topic that we haven’t talked a lot about on previous episodes of the podcast, but I’m going to be diving deep into it with my guest Theresa Loe today. Theresa helps online entrepreneurs find, grow and then lead their own stellar teams. She helps her clients streamline the backend of their businesses so that they actually have the time to work on the vision of the company, which is at the core of the problem for most business owners looking to grow their businesses. As you’ll hear, a lot of this comes back to us having to get past our fears around scaling and getting comfortable with being uncomfortable. The best part of all of this is that you don’t have to hire 10 full-time employees out the gate to help you, and you can absolutely do it in baby steps. You do have to get started with getting the support in you business though, because you really can’t do everything yourself. Although we covered so much in this conversation, there is still so much more I wanted to ask Theresa about scaling the right way, which is why I tell her she’ll have to come back on the show to share her advice and wisdom. On the Show Today You’ll Learn: What Theresa’s own pivot in business has looked like and how her team has helped her through this transition Both of our personal experiences with perfectionism and the fear of letting go The difference between assigning tasks and assigning responsibility, and why understanding this concept is crucial What to do if you have no idea where to start with hiring your first employee or contractor Theresa’s tips and strategies for the interview process, including why she prefers video interview over phone interviews and why behavioral-based questions are so powerful. How you can hire on a trail basis and assign test projects to people you’re considering bringing onboard Whether or not experience in and knowledge of the online space should be required in candidates A mistake I made early on around our systems and processes – and what you can do to avoid making it too What the role of an “integrator” looks like and when is the right time to hire one in your business The reasons you should always be communicating your business values with your team.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 26 Jun 2019 00:30:00 -0700
Quick Tip: Do This BEFORE Creating Your Course/Product

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook and Instagram ads or online marketing or just general growing your business tips. Today’s quick tip is about what I suggest you do BEFORE creating your course/product. Let’s jump into it...



Links Mentioned:

  • https://rickmulready.com/jennifer-myers-realtor-course



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 21 Jun 2019 00:30:00 -0700
From Zero to 5-Figures/Month with Sarah Young

Joining me today on the podcast is a return guest, Sarah Young. Sarah is the founder of BizTemplateBabe.com, where she creates DIY graphic design templates for online entrepreneurs, and she is actually a new member of my Accelerator mastermind group, starting this July. I asked Sarah to come back on the show because her business has really evolved over the past 14 months since she was last here. She’s now doing multiple 5-figures a month in her business, while only spending a couple of thousand dollars on Facebook and Instagram ads each month. As you’ll hear, it’s really just Sarah working in the business at this point in time, and she’s handling everything from the ads management to customer service. This has been a challenge and she talks about her plans to get support, as well more systems in place, to scale her business going forward. In this episode Sarah dives into how she’s built her business, from first launching on Etsy to validate the business to the mistakes she made getting while it off the ground. We also look at the tactical stuff, like why it took her 6 months to build out her sales funnel, how she’s set her ad campaigns up and the way she’s optimized her paid ads. Sarah also reveals how she’s getting an amazing 60% conversion rate of sales from cold traffic, what’s held her back from scaling her current ad spend, and a whole lot more. We really break down Sarah’s business today, including what’s working really well for her and what she can tweak and improve on to scale things in the near future, so I think wherever you are in your business you can get valuable insight from what she has to say today. On the Show Today You’ll Learn: How Sarah learned that offering too many options to your customers isn’t a good thing Her ad strategy for targeting cold traffic and the way that she uses upsells to generate more revenue What her nurture sequence looks like and a complete breakdown of her current sales funnel The way she does beta testing of new products with previous customers who have purchased from her How Sarah is using 30-second video ads to get more sales The average daily budget for her ads and the objective she’s using with her Facebook advertising Exciting partnerships Sarah has in the works and her plans that will allow her to spend more time with her husband and young son Something I feel she needs to let go of in order to get to the next level in business (hint: it’s something I’ve struggled with myself as a business owner!)



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 19 Jun 2019 00:30:00 -0700
Quick Tip: Which “Conversion Window” Should You Choose for Your FB/IG Ads?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about which “conversion window” you should choose for your FB/IG Ads. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 14 Jun 2019 00:30:00 -0700
Four “Bonus” Key 7-Figure Business Lessons

On last Wednesday’s episode I shared 7 key lessons that I’ve learned on my way to 7-figures, and as you heard, it took a lot more than just using Facebook and Instagram ad stories. When I was brainstorming ideas for that episode though I came up with four more “bonus” lessons, and I thought it would be a bit too much to cover them all at one time, which is why I’m sharing them with you today. The best part is that these lessons too are applicable to getting your business to 6-figures as well as 7-figures, if you’re at the point in your business where you’re trying to do that. On the Show Today You’ll Learn: The 7 key lessons from last week’s episode. How I learned that less really is more for your online business. Why you should validate, then create, your online course and how I successfully launched my very first course using this method. That building your “dream team” does not have to be a daunting task. Why it’s not just ok to reinvent yourself, and sometimes it’s essential to do this. Later this week I’ll be bringing you another Quick Tip episode, where I’m going to be clearing up the confusion around the conversion window, so you won’t want to miss that one.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 12 Jun 2019 05:39:56 -0700
Quick Tip: FB/IG Ads Campaign Budget Optimization Tips

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook and Instagram Ads Campaign Budget Optimization Tips. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 07 Jun 2019 00:30:00 -0700
7 Key Business Lessons I've Learned On My Way to 7-Figures

When I start talking about the different elements it takes to build a successful online business, other than using Facebook and Instagram ad strategies, I often get puzzled looks. I may be known for teaching how to successfully use ads to grow an online business and impact more people, but it took way more than just this for me to grow a thriving 7-figure business in less than 4 years. On today’s episode I’ll be going into what it took, including things like building a team, positioning myself as an expert, creating and launching courses, memberships and in-person events, and a whole lot more. I’ll be looking at the mindset shifts I had to master, and essentially what it’s taken for me to become the actual CEO of my business.To create sustainable growth, it takes a more holistic strategy than most experts are using today. Yes, ads are important, but they’re really just one piece of the puzzle needed to get to that next level.So today I’m going to be sharing 7 key lessons that I’ve learned on the way to 7-figures, and regardless of where you are in your own business, I know that these lessons are going to be super helpful for you. Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: One thing that all successful entrepreneurs have in common, and why I invested in this early on in my journey as an entrepreneurWhy it doesn’t always pay to be the smartest person in the room…Three subconscious beliefs to remove from your thinking ASAPWhat taking imperfect action has done for my business each yearThe best way to continuously fuel the growth of your businessWhat “climbing the value ladder” means, and why you should be doing thisHow I became obsessively curious about my ideal audience – and you can too!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 05 Jun 2019 00:30:00 -0700
Quick Tip: This Might Be the One Thing Killing Your Sales...

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how the one thing that might be killing your sales… Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 31 May 2019 00:30:00 -0700
[Case Study] Overcoming Obstacles to Her First ($30K) Course Launch

On today’s episode I’m welcoming back a student of mine to the podcast. The last time Jennifer Myers was here, she was talking about how realtors can grow their business with Facebook and Instagram ads, but this time is different. We’re talking about how she took her business online and launched her very first online program, and what Jennifer had to get past to make it a success. Paid traffic is important, but they’re just one piece of the puzzle in order to have a successful business, and as you’ll hear you need to have things like the right mindset, positioning and the ability to communicate your value proposition to get to that next level. Once Jennifer had these things in place, she finally launched her online program for the first time and did $30,000, with an email list of just 350 people at that time. Jennifer had a lot of mental blocks she had to overcome to take her business online though after building such a successful realty brokerage over the last number of years, which you’ll find out today. This is a case study that so many of you are going to be able to relate to and benefit from. Jennifer is creating the type of business she wants to have, on her own terms, and transforming the lives of so many other real estate agents in the process! On the Show Today You’ll Learn: The moment that first pushed Jennifer towards the life she really wanted to live and the steps she took to transition to an online business How she was able to sell program at $5,000, and why having a small group of students register for the first launch has been a huge benefit to her What struggles she faced in taking her business online, and what the process of creating and launching her first course looked like One important thing she decided early on to get really intentional about How Jennifer emailed a list she hadn’t reached out to in 6 months, and what her messaging and offer to them looked like. Who she attracted to purchase her first course and the changes she’s making next time to target a different audience.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 29 May 2019 00:30:00 -0700
Quick Tip: I Messed Up… & THE #1 Quality Needed for Running An Online Business

On today’s Quick Tip episode, I share THE #1 quality you need as a business owner to ensure the growth of your business. And I do it by sharing 3 lessons that I learned through a big time mess up that I recently created in my business. I’m getting real with you today as I’m always looking to show you the bad with the good when growing an online business to 7-figures +. Please make sure to subscribe to the podcast and if you’re so inclined, leave an honest rating and review for the show as it’s a big help in reaching more people who need this info. Thanks!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:






See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 24 May 2019 00:30:00 -0700
How Clarity In Your Messaging Creates HUGE Momentum In Your Business with Lea Pickard

Today’s episode is a special one, as you’re actually going to hear the process that one of my students, Lea Pickard, went through before, during and after she sat on the “hot seat” at our recent Accelerator retreat.Lea is a happiness expert who has studied wellness as an anthropologist, looking at different cultures around the globe. She has taught college, and realizing she wanted to apply more of the knowledge she gained over the years, she began teaching yoga before starting her online business to help women like her who felt “stuck.”As you’ll hear, Lea has a unique voice and niche, and she puts together the science of happiness with what she calls the “soul” of it. In this episode Lea shares the process she went through getting ready to launch her first online program, Shine, and she talks about all of the struggles she had in having a lot of information about her product, but not the clarity in her positioning and message to sell it effectively. A big part of what Lea shares is about the value she found in having fresh eyes look at her course and business. The input from the group members, as well as her getting “Mulready’d” (she explains in this conversation what this means!) put her on the path to being about to take the tremendous amount of info and turn it into something that she could clearly express to someone wanting to buy her product. Once she got out of her own way, Lea was really able to shine and regardless of what niche you operate in, her story has lots of lessons that can be applied to your business. I can’t wait to have her back on the show to update us on the results from her first launch! On the Show Today You’ll Learn: What Lea means when she says that “action brought her clarity” and the transformational mindset shifts she made while in the hot seat. The realizations she made to be able to speak to the opportunity for her customers, while remaining within Facebook’s ad guidelines. The copy and terminology she used to address the transformation, instead of focusing on the negatives with where he prospects are right now. Her tips for other online course creators that may be stuck in their positioning or messaging. What Lea’s launch looked like and the livestream launch formula that generated leads costing under $1 - to cold traffic! The two types of ads she ran and how she was able to build an engaged group of over 200 members in just a few short days A killer strategy and tool, or “game changer” she used to build engagement with her customers.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 22 May 2019 00:30:00 -0700
Quick Tip: Wait…You ARE Targeting These Lookalike Audiences, Right?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I’m asking if you ARE targeting these lookalike audiences, right? Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 17 May 2019 00:30:00 -0700
How to Create Big Revenue with a Small Email List with Tarzan Kay

Building an email list is one of the most important aspects of your business, but I know from experience that it can be really easy to fall into the comparison trap when it comes to the size of your list. Today’s guest is Tarzan Kay, and her story is proof that when it comes to email lists, the quality of your subscribers matters much more than the quantity. Tarzan is a launch strategist and copywriter who also teaches others how to have a healthy relationship with money. She recently finished in an impressive fourth place for affiliates of Amy Porterfield’s Digital Course Academy, with a list of 3,000 people (compared to other affiliates with much bigger lists)!In fact, she generated about $35,000 in affiliate commissions from the promotion, which shows that you absolutely do no need a big email list to make big money in your business. Today Tarzan shares all of her secrets of how to engage a smaller email list for maximum results. We talk about the segmenting to use to increase engagement and sales from your list, and why you shouldn’t be sending your newsletter to everyone that has subscribed to it. She also gives two big reasons why her audience loves her so much, which you can start using in your business - today! On the Show Today You’ll Learn: What Tarzan considers to be a “small” list and the benefits you can see by having one How often she emails her list and where she comes up with all the amazing topics to write about The way she uses videos in her emails, and the tools she recommends to do it Tarzan’s list segmenting strategy that resulting in a 75% open and 35% clickthrough rate How she’s using a quiz to effectively segment her list and the importance of making it easy for the people in your funnel to focus on where you want them to go What Tarzan’s team looks like and the important role that her business manager fills How to approach a nurture emails versus weekly emails – without getting overwhelmed Her thoughts on money mindset and how it relates to your pricing.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 15 May 2019 00:30:00 -0700
Quick Tip: How to 2x Your Email Open Rate In Two Simple Steps

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to double your email open rate in two simple steps. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 10 May 2019 00:30:00 -0700
The Secret to Selling More On Webinars, Video, On Stage, etc... with Colin Boyd

Speaking is a critical skill that’s needed in order to sell your products and services, and in order to grow your online business, you need to sell. That is why I’m bringing my good buddy Colin Boyd on to the podcast to share his expertise with you today. Colin is a brilliant coach, International speaker, business mentor and an authority on influence, persuasion and communication, and he shares how you can use speaking to grow and scale your business, in an authentic way. By “speaking” we’re not just talking about from the stage though, even though Colin considers speaking from stage “the mecca.” Speaking also means when you do live video, Instagram Stories, webinars and all the other ways you are communicating with your audience in verbal form. In this episode Colin is going to reveal the 6 levels of structuring your speaking, so you can better connect with your audience and drive them to take whatever actions it is that you want them to take. He talks about what selling actually is when it comes to presenting something to your audience, how to get people literally nodding in agreement to what you’re saying, and why addressing the “yeah but….” objections is critical, and can easily be done with the right approach. Speaking is a skill that I’ve worked really hard on over the years, and Colin has been a huge help for me in doing this. In fact, I even open up about my very first speaking gig in 2013 that didn’t go so well, and I discuss what I’ve done to change how I present to groups since then. Becoming a better speaker doesn’t happen overnight, but you can do it and Colin will give you the tools and practical tips to start implementing right away so that you can master your stage, wherever it may be. On the Show Today You’ll Learn: The very first step to take in leveraging speaking to grow your business and what to do if you really don’t want to get in front of an audience. A traumatic event from Colin’s childhood that has influenced his speaking and what he does to this day. Why people are afraid of speaking and the 6 levels of the journey a speaker will go on. Tangible things you can start doing to improve the connection you have with your audience. The biggest webinar mistakes that Colin sees entrepreneurs making – and how to avoid them. Why more content and teaching isn’t what people are looking for. The role your story will play in the mastering of the sales process.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 08 May 2019 00:30:00 -0700
Quick Tip: Top 10 Tools To Streamline Your Business

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about my top tools to streamline your business. Let’s jump into it...


Links & Resources Mentioned in this Episode:

  • https://www.helpscout.com/
  • https://www.dropbox.com/business
  • https://www.google.com/drive/
  • https://www.apalon.com/clipomatic.html
  • https://chrome.google.com/webstore/detail/full-page-screen-capture/fdpohaocaechififmbbbbbknoalclacl
  • https://chrome.google.com/webstore/detail/emoji-keyboard-emojis-for/fbcgkphadgmbalmlklhbdagcicajenei
  • https://rickmulready.com/jack-born-scarcity/



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 03 May 2019 00:30:00 -0700
How to Ensure your Ad Campaign is Profitable (Everytime) with Tom Breeze

Joining me on the show today is my buddy (and brilliant YouTube ads wizard!) Tom Breeze. Tom runs a U.K.-based YouTube ads agency that works with some huge brands and online influencers, and if his name sounds familiar, it’s because this is actually the fourth time he has been a guest on the podcast. Tom’s not here to talk about YouTube ads today though, although we do touch on it a bit at the beginning of the episode. What we’re really going to dive into is answering a question that I get asked all the time: How much should I be spending on my ad campaign? He’s going to break this down by getting into all of the stats that we should be keeping an eye on if we want to be running successful ad campaigns on Facebook, Instagram, YouTube and the other online platforms that exist.By this end of this episode you’re even going to have an equation for calculating your exact cost for acquiring a customer, which then tells you exactly how much you can be spending per lead. Not only has Tom created a framework for calculating this figure, but he also bakes in the profit margin to be shooting for.This is an interview that got me so pumped, and I can’t wait to share it with you. Full disclosure, it is a bit heavy on the math, so I’ve if you’re a visual person like me, I’ve put together a PDF download for you to accompany the episode. This resource outlines the calculation that Tom shares today, and you can download it at http://rickmulready.com/278. On the Show Today You’ll Learn: Why diversification of traffic is so important and strategies for doing this. The different types of offers that work best with YouTube ads versus Facebook ads. The numbers you should be watching very carefully in order to have a successful campaign. Revenue – Cost = Profit isn’t ideal (and the formula to use instead to start looking at profit differently)How you can improve your revenue per lead and why this can help save you from comparing yourself with the competition. A case study of how he lowered a client’s lead cost from $9.33 to $4.44, while lowering the view rate and increasing the clickthrough rate of the campaign. The 5 key pages to have in a funnel and what Tom is tracking throughout it. How he is achieving an amazing 60-80% show up rate for evergreen funnels on YouTube The recommended time it’ll take to evaluate the numbers in your funnel in order to start making tweaks and modifications.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 01 May 2019 00:30:00 -0700
Quick Tip: Avoid This “Mistake” With Instagram Story Ads

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I show you how to avoid a common “mistake” with Instagram Story ads. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 26 Apr 2019 00:30:00 -0700
Case Study: 3 Facebook Messenger Campaigns That Are Crushing It
On today’s episode I welcome back Steve Loiselle, a student of mine who is absolutely crushing it for his local business clients with his Facebook Messenger campaigns. I asked Steve to come back so he could take you through 3 case studies where he’s getting amazing results, including one for a local real estate agent, one for a restaurant owner in a small town, and the campaign Steve is doing for his martial arts gym that’s opening soon.You’re going to hear how the real estate campaign led to the sale of two houses, including one that was $600,000, in only 5 days and with a small ad spend of just $260. The restaurant owner more than 10X’d the initial ad spend of $250, and Steve sold 20 new memberships at $657 for his marital arts gym that doesn’t open until June 2019, with an ad spend of $300!Steve has become the “go to” person for advice in our Facebook group when in comes to Facebook Messenger campaigns, not only is he doing so well for his clients, but because he’s doing it in some very small local markets in Eastern Canada.I continue to be so impressed by Steve and the campaigns he’s running for his clients. How is he accomplishing these results? By being patient, consistent, doing his research and by always testing and re-testing.Make sure to stick around to the end of the episode, as I’m going to give you the details on a special live training and I will be doing with founder and CEO of Opesta, Ethan Sigmon, all around Facebook Messenger. If you’re not using Facebook Messenger right now you’re going to want to check this out, because there are a lot of very cool things we’ll be talking about that you could be doing right now to market and grow your business!Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready. Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: What motivated Steve to focus Facebook Messenger versus the other forms of online advertisingPeople love to connect – how he’s using this to increase the results he’s seeing in his clients’ campaignsThe funnel he used for his real estate client and what he did to pre-qualify and increase the quality of leads coming inThe objective he used to get 23 cent leads in this campaign and how he targeted the ads in such a small areaWhy the language he used for the bot was so important and contributed to the success they saw in the campaignWhat Steve did before even approaching the owner of the restaurant to propose working togetherThe contest giveway funnel he used to generate a 10x return on the restaurant owner’s ad spend, and what he would do differentl


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 24 Apr 2019 00:30:00 -0700
Quick Tip: Are You Doing a Disservice to Your Audience?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip we’ll look at if you are you doing a disservice to your audience. Let’s jump into it...



Links & Resources Mentioned in this Episode:

  • http://rickmulready.com/training
  • https://rickmulready.com/whats-your-why/



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 19 Apr 2019 00:30:00 -0700
Simple Facebook Messenger Campaigns that Convert with Ethan Sigmon

In this episode you’ll hear a conversation with Ethan Sigmon, who is the founder and CEO of Opesta, a Facebook Messenger marketing automation tool. I asked Ethan to come back on the podcast to share a really cool Facebook Messenger case study of a campaign he worked on with our mutual friend, John Lee Dumas of Entrepreneurs on Fire, who also happens to be a past guest of The Art of Paid Traffic.Ethan reveals the strategy they used to help John become on of the top affiliates for Russell Brunson’s Expert Secrets book campaign, topping huge names like Tony Robbins in the process.He shares why this strategy worked so well, and how you could be doing the same thing in your business right now. If you’re a regular listener of the show you know that I’m a huge fan of marketing with Facebook Messenger, which is another reason why I wanted to bring Ethan back to talk more about it.Make sure to stick around to the end of the episode, as I’m going to give you the details on a special live training Ethan and I will be doing all around Facebook Messenger very soon. If you’re not using Facebook Messenger right now you’re going to want to check this out, because there are a lot of very cool things we’ll be talking about that you could be doing right now to market and grow your business! On the Show Today You’ll Learn: • Ethan’s motivation for doing what he does, and the “a-ha” moment when he realized they needed to go all in on Facebook Messenger• How to use Facebook’s “Comment to Messenger” feature and stay within their guidelines• A killer Facebook Live strategy for building your Messenger list (and other free tactics that will help do it) • A simple tweak Ethan used for John Lee Dumas’ campaign that shot him to the top of the affiliate leaderboard• The funnel they used, including the landing page layout and copy• What the “24-hour” rule is for Facebook Messenger and why you should be aware of it• Why he feels the value of a Messenger subscriber is so much greater than that of an email subscriber right now• What you can do today to get started with Facebook Messenger and ensure you’re not leaving money on the table with your customersNext week Steve Loiselle will be back on the podcast to share how he’s crushing it with Facebook Messenger! He’ll be talking about 3 specific campaigns, including one where a real estate agent sold a $600,000 house in 5 days using a Messenger campaign, the crazy results a restaurant in a small town achieved, as well as how Steve and his girlfriend are using in to market their brand new business!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 17 Apr 2019 00:30:00 -0700
Quick Tip: Understanding Cold, Warm & Hot Traffic

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about understanding cold, warm & hot traffic. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 12 Apr 2019 00:30:00 -0700
3 Mistakes to Avoid When Trying to Connect With Your Target Audience, with Mel Abraham
I’m very excited today to be bringing you the first in-person podcast recorded here at the Team Mulready studio, with my guest being a very good friend of mine, Mel Abraham. In this episode Mel and I will be talking about a topic that’s been touched on before on the podcast, but never to this extent. We’re are looking at discussing market sophistication and market saturation, and the need for us to all be aware that not every person in our target audiences is at the same place in his or her business journey.Mel’s background is as a CPA, but as he says, he’s an “entrepreneur by exhilaration,” started his first business venture at the age of 11 years old doing magic shows for kids (and making $50 per half hour in the process)!His mission now is to help others discover how to build their own expert business and become an authority brand and thought leader. In this episode you’ll hear how he did this for himself as a CPA and set himself from his many competitors, which I thought was very relevant as the online space as well can be a very crowded niche.Mel shares his expertise on thought leadership, and what really makes a leader. Regardless of where you are in your business though, there’s a need to have conversations with your audience where they are at, and Mel gives the framework for how we can do this, the right way, in this episode.You’re going to hear his advice for someone just starting out with an online business, where a lot of us are going wrong, and what we should be appealing to in our audience and what to have in place of each level of market saturation.When it comes to market sophistication, messaging is key and you absolutely need to know who you want to serve, and how to serve them one you’ve identified where they are at in their journey.As Mel says, society is starved for a new way of thinking and doing things, but more importantly, they’re starved for hope. Your audience can see the possibilities for their future and where they want to be through you, and by positioning yourself the right way you will be help to help more people in the process.Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: • What really makes us an “expert” – and why it’s not just about the amount of letters that come after our name• How to get through the imposter syndrome, or feeling that we aren’t the ones to be teaching other people our content• What “market saturation” means and the 5 levels of it that exist• The most powerful level of market saturation and how we can


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 10 Apr 2019 00:30:00 -0700
Quick Tip: What’s Your “Why” In Your Business?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is talking about what's your "why" in your business. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 05 Apr 2019 00:30:00 -0700
How a Celebrity Stylist Scaled Her Business Online with Trish Taylor

I’m so excited to be bringing you this interview today with Trish Taylor, who is part of our Accelerator group training program. Trish is a personal stylist who helps female entrepreneurs dress for the life they want, to dress the body they have right now and to love what they’re seeing in the mirror. My team and I have been watching Trish evolve so much in just the past 6 weeks, because just a short time ago she really wasn’t clear about who she was really meant to serve. You’re going to hear the ways Trish has gotten clarity on who her ideal target audience is, and how she’s now created an online course that’s helped her narrow her focus even more. Trish breaks down what this $497 course looks like, her funnel for the launch and how she’s just started running Facebook ads to promote it. At the time of recording it’s too early to tell how her ad campaigns did, but she promises to come back on and update listeners on the results! Trish has some big plans for her business, and this course is the first step for her to connect deeper with the people she’s really passionate about serving. I think what she teaches lends itself very well for courses, webinars, challenges and paid advertising, which is why I can’t wait to see what the future has in store for Trish. On the Show Today You’ll Learn: • Why Trish would like to move away from 1-on-1 coaching, and how she plans to do this• How she’s using a quiz and a challenge launch – but why I feel she shouldn’t count out using webinars• The metrics she should be paying attention to when she evaluates the results of her Facebook ad campaigns• My recommendations for how to follow-up with people who didn’t purchase the course• An “asset” that Trish can leverage to sell her course and future products• What she can do to keep prospects warm while she’s in the prelaunch phase• Ideas for content she can create to attract the right audience, including a way to get introduced to other people’s audiences (and serve them too).



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 03 Apr 2019 00:30:00 -0700
Quick Tip: Your Audience Is Starving For Your Help...What Are You Waiting For?!

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how your audience is starving for your help... What are you waiting for?! Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 29 Mar 2019 00:30:00 -0700
The Facebook Ads Hack that’s Generating $22 for every $1 Spent with Daniel Daines-Hutt

On today’s episode I’m chatting with Daniel Danies Hutt, a self-confessed “marketing nerd” who’s originally from England and now living in New Zealand. I’m so excited to bringing this conversation with you, and as you’ll hear, I took down a ton of notes from it during our discussion. Daniel has a ton of amazing online marketing strategies to share here with us, as he’s someone who does the work upfront to set himself up for success.Daniel got a unique start in entrepreneurship when he created a clothing company overnight. Within 5 weeks he was selling his products in 5 retail stores, and you’re going to learn a very cool Facebook ads strategy that he used to have those 5 stores calling him and asking how they could sell his product.Things went so well that people started asking him to do marketing for them, including paid ads and content writing, and Daniel and his partner now have two blogs, Inbound Ascension and Amp My Content.In this episode we look at how Daniel has been driving cold traffic to his content and generating $22 for every dollar spent on ads, and why he is using the conversions objective inside Facebook Ads Manager.He also reveals the feedback loop he’s using to tell how much money he can be spending per lead, and the importance of working with the Facebook algorithm, and not against it.Daniel explains how his paid ads are benefiting his organic content, and why he feels that his content is converting so well. Daniel does a great job at testing and not giving up on what he’s trying too soon, and you’ll see that he’s playing the long game when it comes to Facebook advertising (and winning)! On the Show Today You’ll Learn: • What Daniel’s current daily ad spend is and why he’s not in a hurry to quickly scale it up• Why lead cost is the most important metric that he measures• Where SEO fits into his organic and paid strategies• What are “Hyper Specific Next Step Offers” (and how he’s getting conversion rates of up to 85% using them)• The strategies he’s using to increase opt-ins and what he avoids in order to limit resistance from potential subscribers• What his longer form ads consist of and what the targeting looks like for them• Examples of ad images and headlines that have been extremely effective in catching the attention of his target audience• His targeting strategies at the ads set level and how when it comes to marketing, we can all learn from the marketers of the past• A “sneaky hack” of his that’s simple, but so good (and easy to do)!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 27 Mar 2019 00:30:00 -0700
Quick Tip: Facebook is Removing the Relevance Score

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how Facebook is removing the Relevance Score. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 22 Mar 2019 00:30:00 -0700
Quick Tip: How to Hone Your Copywriting Skills

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to hone your copywriting skills. Let’s jump into it...


Links & Resources Mentioned in this Episode:

  • https://copyhackers.com/
  • https://thecopywriterclub.com/podcast/
  • https://rickmulready.com/brandon-lucero-thought-reversal/ (#197)
  • https://rickmulready.com/brandon-lucero-facebook-video/ (#119)


Books Mentioned:

  • Breakthrough Advertising by Eugene M. Schwartz
  • Scientific Advertising by Claude C. Hopkins
  • The Boron Letters by Gary C. Halbert
  • Tested Advertising Methods by John Caples
  • Cashvertising by Drew Eric Whitman
  • Influence by Robert Cialdini



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 15 Mar 2019 00:30:00 -0700
3 Business Lessons I've Learned As a New Dad

Today’s episode is a little bit different from what I normally share here on the podcast. A few months ago I opened up to my email list and Instagram followers about the experiences I was having as a new dad, because it was a really hard time for me. The support and outreach I received really touched me, and it inspired me to record this show today. As you can imagine, I’ve learned a whole lot in the 3 months since my daughter was born. Some of these lessons are applicable to running a business, and I’ll be sharing them with you in this episode of The Art of Paid Traffic. Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: • Why the first month of being a new dad was such a struggle for me• The moment a special connection was made with my daughter• How control is just an illusion – and what to do instead• What has happened to my productivity in business since becoming a father• Why like parenthood, your business too will be a journey. I’ve got a Quick Tip episode coming for you next, and I’ll be sharing my tools and resources for how you can hone your copywriting skills and become a much better copywriter!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 13 Mar 2019 00:30:00 -0700
Quick Tip: Is it ok to turn off and turn back on Campaigns?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip looks at if it's ok to turn off and turn back on campaigns. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 08 Mar 2019 00:30:00 -0800
Case Study: How Blogger/Online Entrepreneur Angie Gensler Generated $200k in 30 Days

Today’s guest has been a listener of the podcast for years now, back to when she was working a corporate job, and you’re going to be super-impressed with what she’s accomplished in her business to date. Angie Gensler has a social media and digital marketing blog, where she focuses on teaching small businesses owners how to grow their business in a simplified way – without all the hustle. Angie says she was basically a “team of one” as a marketer for a multi-million dollar company before making the leap to entrepreneurship, which was the driving force behind starting her own business to help other solopreneurs. In this episode she reveals how her business started as a side hustle, but with the intent to do it full-time eventually, and her almost two-year journey to get there. Angie was able to leave her corporate job in April of 2018, and today she breaks down her November 2018 ad campaign in which she absolutely crushed it! You’ll hear how she generated almost $200,000 in sales on a $60,000 ad spend mainly targeting cold traffic. She reveals the strategy and mindset behind creating her amazing ads, including one ad that got engagement and social proof that will blow your mind! Angie also talks about how she used upsells, targeted niches and scaled her ads up effectively starting with just $10 test ads and the fears she faced in doing this. The approach Angie took may not be the one that I’d recommend for everyone starting out, but she tracked her stats, used really good looking ads and planned things out to maximize her success. The results she’s achieved certainly speaks for themselves, and Angie is just getting started. On the Show Today You’ll Learn: • How Angie leveraged Pinterest to initially grow her list and business• The way she has continued to improve and build on her lead magnet that she turned into her main paid product• Angie’s Facebook ads strategy and funnel, and the upsells that generated and extra $34,000 and $12,000 of additional revenue for her launch• Why she targeting specific niches with her ads and used conversions as her objective• The mindset shift Angie had to make around ad spend in order to scale up from running $10 test ads• Where she is looking to go now with her business and my recommendation for what she should focus on in 2019



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 06 Mar 2019 00:30:00 -0800
Quick Tip: How to Increase Revenue Without More Leads

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to increase revenue without more leads. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 01 Mar 2019 00:30:00 -0800
How I Would Market It: “High-Ticket” Coaching Program with Nutrition Coach Casey Tom

Today’s episode is something I’ve said I’d talk about for some time now. My guest today is Casey Tom, a nutrition coach who has personally helped me with my own health. As you’ll hear though, we’re not only going to be talking about that on this episode. We’ll take a look at Casey’s business, including how she’s currently using Facebook ads and what I think she can be doing differently to maximize the results she is seeing.Casey has been a nutrition coach for almost 10 years now and she runs her own company called iCan Nutrition. She specializes in elevating entrepreneurs’ lives and allowing them to understand that in order to have their wealth, they must have their health. To do this she helps her clients with metabolism repair, gut health repair, energy and mood focus, among other things.The catalyst for me seeking out Casey’s help is that in the Spring of 2018, I wasn’t feeling good physically. In fact, at a visit to my doctor’s office I discovered that I weighed the most I ever had, and I knew that I need to be at my highest level physically to not only perform in my business, but to be the best I could be for my family, as at that time I was about to be a new father. What I like most about what Casey does is it’s not overly restrictive, and she works with her clients to get them at the highest level of health.In this episode Casey shares her past experience with using Facebook ads to sell her 12-week coaching program, and what hasn’t been working for her. In her latest campaign she was able to book a lot of strategy calls, but as she explains she had a lot of these people not show up, which is what I want to help her with today. I coach Casey on some strategies I want her to try and regardless of what type of business you currently have, I think you’ll want to test one or more of these strategies to see how they can work for you in your business. On the Show Today You’ll Learn: • Simple things to start doing right now from a nutrition standpoint to optimize your health• The goal of her ad campaigns to sell her program and the one major breakdown she is having• The reasons she feels that Facebook ads aren’t working for her at this time• A simple strategy for introducing a lead magnet and why I think it could be helpful for her funnel• How she can use qualifying questions to filter out people who may not be a fit for a strategy call• A video series strategy for building engagement audiences that will help develop the “know, like and trust” factor with her target audience• Strategies for Instagram, webinars and more that should dramatically improve the performance of her funnel.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 27 Feb 2019 00:30:00 -0800
How to Find Your Facebook Ads Target Audiences

A few shows back I did a Quick Tip episode, which talked about how specific you should be getting when it comes to your Facebook Ads targeting. It raised a lot of questions from listeners who messaged me and asked how to go about finding target audiences in Ads Manager, which is why I wanted to do this show today. A lot of people think they have to be as targeted as possible, but this is really no longer the case with Facebook. You want to be targeted, but you’re going to want to give more data to Facebook’s algorithm so it’ll find that target audience who are looking to convert, if that’s what your objective is. In this episode I share how I approach finding target audiences for my Facebook Ads, and I take you through my entire process for doing this. The key here is that you’ve got to do the work upfront, and that research will give you a clear and holistic understanding of your target audience. If you’re currently managing ads for other people, you’ll have to do the exercise I talk about today for your clients as well. Like a lot of things on Facebook, targeting best practices is constantly changing, which is another reason while you’ll want to listen to and subscribe to this podcast, as well as be a customer of my other programs and products related to paid advertising. On the Show Today You’ll Learn: • Why defining who your target audience is should be your very first step• A killer website for getting ideas for your ad copy• An example of how I would do niche targeting in a specific industry• A free tool inside Facebook Ads Manager that I use to mine for data when researching my target audience• My process for building an overarching list of targeting opportunities that is the beginning iterations of potential ad sets• The number of people I want in my ad sets and why I want a bigger number when my objective is conversions• The reasons why I usually start with my warm audiences and the order I like to follow• What to do when you see a good Facebook ad that could be relevant to your business displayed in your newsfeed. Coming up on the next episode I have a Quick Tip where we’re going to be talking about why more leads isn’t always the answer to increasing the amount of revenue in your business, and I’ll take you through an example of what we’re doing here in my business around this concept.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listen


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 20 Feb 2019 01:30:00 -0800
Quick Tip: Facebook Ads Campaign Budget Optimization

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is all about Facebook Ads Campaign Budget Optimization. Let’s jump into it..



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 15 Feb 2019 00:30:00 -0800
What’s Working Now: LinkedIn Marketing for Leads & Sales with David Tash and Joe Rizzo
On today’s show we’re going to be discussing LinkedIn, both from an organic and paid advertising standpoint for generating leads and sales. This is something I haven’t talked awhole lot about on the podcast, and as you’ll hear, it’s not something that I’ve focused on for my own business.In early 2019 posting content organically on LinkedIn started becoming an effective strategy for building brand awareness, connecting with your target audience and for generating leads. Now LinkedIn is finally focusing on improving its ad platform, and my guests today are killing and getting amazing results for their clients with the organic and paid strategies they’re using on LinkedIn.David Tash and Joe Rizzo run an ad agency called Tash Advertising, specializing LinkedIn marketing. Specifically, they work with recruiters to generate leads, but the strategies they use can work for many types of businesses on LinkedIn.We’re going to break down their exact process for using both organic content and paid advertising, and they share a case study where they spent $6,000 to generate over $24,000 in revenue in just 30 days!We look at what someone needs to get started with LinkedIn marketing, as well as the special tool that can help you find your exact target audience on the platform. They reveal how they research decision makers at specific companies, how they use LinkedIn as a starting point to create a holistic marketing approach using retargeting across the Internet, and so much more.If you’re using LinkedIn now, or if you’re not but you want to know how to use it for effectively marketing your brand and business, this is an episode you’re going to want to listen to.Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: • How they started using LinkedIn and developed their process and system for advertising on it• What they’re doing for recruiters on the platform and how they’re doing it• The tool inside of LinkedIn that they’re using to locate and market to their client’s target audience• Their introductory and follow-up in mail sequences and how they’re using the LinkedIn Pixel• How they leverage retargeting to maximize results • Why more people aren’t taking advantage of LinkedIn• The step-by-step process they use, including their CTA, and message content• The importance of being consistent on LinkedIn and how long it should take to see results once you are• New features on the platform, what they’re currently testing and where they see advertising on LinkedIn going in the near


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 13 Feb 2019 00:30:00 -0800
Quick Tip: How Specific Should You Get With Your Facebook Ads Targeting?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how specific should you get with your Facebook ads targeting. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 08 Feb 2019 00:30:00 -0800
Case Study: How a Photography App Uses Facebook Ads to Increase Monthly Revenue & Generate Leads

Last Fall at my FBA Live event in San Diego, one of the attendees approached me with his laptop and showed me some charts of his revenue and email leads. Not only was he showing me a massive spike in both, but he said it corresponded with when he started listening to The Art of Paid Traffic! Chris Scott is the co-founder and CEO of a company called Swift Galleries, which is a web app that helps photographers increase their sales by helping their clients visualize the photos on their on walls. Chris also bundles this app with a course that teaches photographers how to sell more and grow their businesses, and once I heard his story, I knew I had to bring him on the podcast to share what he’s doing with his marketing. Chris has been running Facebook ads for a few years now, but he wasn’t getting the results that he wanted. As mentioned, he then started listening to this podcast, while implementing and testing what he was learning on the show. It was at this point that Chris started to gain real momentum in his business. In this episode he talks about the different funnels he’s using, how he approaches testing them, and I also give him my recommendations for what he could be doing to improve his conversions right now. This is one of those episodes that even if you’re not in the same niche as the guest, you’re really going to get a lot out of how he’s approaching his marketing. Often some of the best strategies we can learn and test are those that are being used in niches different than our own. On the Show Today You’ll Learn: • What happened to Chris’s business when he started focusing on consultative selling• Why he feels that his Facebook marketing failed at first and how he’s now using the ads differently• His exact funnels for generating cold traffic leads at $2.64 and $1.60 each• A breakdown of his tripwires and the course he’s selling• What Chris expected to learn from going to FBA Live and how he learned that he really needed to get back to the basics• The importance to really understand your ideal customer and his or her journey• How he’s using his Facebook group to sell the app and provide value to his target audience• Chris’s email sequence and follow-up strategy• How he plans to test different free trials to prospective customers and what I think he should be doing with his customer case studies• What is “thought reversal” and the way he’s using it in his business. Our next show is a Quick Tip episode, where I’ll be discussing Facebook Ads audience sizes, which is something I get asked about all the time. The best practices around this have really shifted over the past few months, which is why I wanted to update you on what’s happening.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 06 Feb 2019 00:30:00 -0800
How to Build Your Influence Online So You Can Sell More & Have a Bigger Impact with Julie Solomon

Are you looking to build your influence in order to have a greater impact with your online business? On today’s episode I’m super pumped to bring you my friend Julie Solomon, who is an expert in this field. Julie is the host of The Influencer Podcast, which is one of the top podcasts in the Business category on iTunes (in fact, her show is one of the few that I make sure to listen to regularly)! Julie is also a New York Times best selling publicist, and an influencer marketing educator. I asked her to come on the podcast to share her expertise on building influence, and she delivers in a big way. If you’re using Facebook Ads to build your business, but frustrated that they’re not working, one reason I’ve seen for this is that a lot of people haven’t done the work to position themselves as a go-to resource in their respective niche. Julie shares strategies for building influence today, without it being overwhelming, and she breaks it down into 3 simple questions to ask yourself. She talks about how to get brand deals when you don’t have a ton of followers or fans as well. Julie reveals how influence marketing is changing the marketing game, and I even ask her for her thoughts on why the word “Influencer” comes with such a negative connotation. You’re going to also find out how to equate ROI as an influencer, why brand awareness is such a problem for so many people online today, how to fix this issue, and so much more. On the Show Today You’ll Learn: • A gap Julie noticed with influencer marketing and how she used her own business as a case study to test strategies for building influence• The way she got started building online courses• Why Julie started her podcast and how she made it so successful• The first question she always asks someone who identifies herself or himself as an influencer• What problem Julie discovered that she’s really solving for others• How to know what platform to be on and why it’s so important to be operating in your zone of genius• What she considers to be the difference between a successful online entrepreneur and someone who isn’t one.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 30 Jan 2019 00:30:00 -0800
[Case Study] How a Beta Course Launch Earned $16k Without a Sales Page with Chanti Zakariasen

On today’s show I wanted to share an inspiring case study with an amazing copywriter who’s appeared on the podcast before, Chanti Zakariasen (or Chanti Zak as she’s known)! Last time Chanti was here we talked about how to use quizzes and Facebook ads to get quality leads to grow your business, and it has been one of the most talked about episodes we’ve aired to date.In a very short time Chanti has positioned herself as the go-to copywriter for creating quizzes that convert, and she’s helped created a quiz for our business, Become a Facebook Ads Superhero (which you can find on our website).Chanti has created quizzes for many top online entrepreneurs, and because of how quickly she’s grown, the demand for her time and expertise has skyrocketed. For this reason, she’s decided to create an online course teaching people how to grow their businesses with quizzes, which she talks about here in this episode.She generated $16,000 in the beta version of her new program, and what surprised me the most was that she was selling it for $2,000. I wanted Chanti to come on and share how she did it, and even though she says it was “messy and imperfect”, you’ll hear how you really don’t need all the bells and whistles to have a successful beta launch of your online program. On the Show Today You’ll Learn: • What Chanti’s beta program included and what gave her the confidence to offer her services to online influencers• How she created the beta program and why she felt she didn’t need the whole course created beforehand• The way Chanti used a relatively small email list to sell the program and how she was able to sell the value to her customers• Why she decided on $2,000 for a beta price and the reasons she used a sales call to sell spots in the beta (even as a copywriter)!• Some doubts and hesitations she faced when deciding to launch a beta program teaching others how to use quizzes in their businesses• How Chanti was able to determine she was indeed the person to be teaching this material and what stepping into the teacher role looked like for her• What she will do differently in the next launch and her plans for repurposing the content she uses in the beta• The secrets behind how Chanti’s been able to rise to the top of her niche in a short amount of time.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 23 Jan 2019 00:30:00 -0800
How to Get Traffic & Leads With Podcast Sponsorships with John Lee Dumas

On today’s show we’re going to be diving into a traffic strategy that I’ve never covered here on the podcast, with John Lee Dumas of Entrepreneurs on Fire. For those of you who have a very clear understanding of your target audience, an offer that attracts that audience and a funnel that converts, podcast sponsorships may be something that you want to explore. At the time that this interview was recorded in late 2018, John had published over 2,060 episodes in the almost 6 years he’s been doing his podcast. He’s literally made millions of dollars through podcast sponsorships, so needless to say, he knows what he’s talking about when it comes to this topic. In this episode I’ve asked John to share his insights from the perspective of both a business that wants to sponsor a podcast, as well as a podcaster looking to create revenue by offering sponsorship opportunities to businesses. John shares his step-by-step guide for finding a podcast to sponsor, or how to get the right sponsors onboard for your show if you host one. You’ll learn who podcast sponsorship is for, and isn’t for, cost estimates for podcast sponsorships, the key metrics to look at when you’re considering sponsoring a show, and a whole lot more. I know I learned so much from what John had to share here, and even if you thought that podcast sponsorships were out of reach for you, you’ll hear practical advice for how to take advantage of the tremendous opportunities available, right now. On the Show Today You’ll Learn: • John’s own background and experiences with podcast sponsorships and why he believes so much in it• Why sponsoring your own show has many benefits for podcast hosts• Powerful strategies for appearing on your favorite shows as a guest• How to screen potential guests as podcast host and maximize revenue from their appearances• The different ad placements available for podcast sponsors and typical costs• What the CPM model is and why John feels it doesn’t work for most podcasters• His alternatives to the CMP model, including easy ways to set up affiliates if you have a podcast• What the negotiations between podcasters and sponsors looks like.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 16 Jan 2019 00:30:00 -0800
Strategy Session: Troubleshooting Facebook Video Ads, Webinar Funnel & Audience Targeting

Today’s episode is a strategy session with one of my students, Alan Beckley. Alan is an entrepreneur whose mission is helping inventors and entrepreneurs to achieve their dreams more quickly.Alan has been running video ads and testing short versus longer copy, but he’s now wondering how he can see better results from his Facebook marketing as it’s not working quite as well as he would like it to.He’s also hosted multiple webinars for How to License Your Invention for Royalties, and is looking for ways to reach his ideal audience of inventors (and people who want to become one), and have more registrations and attendees.In this episode we break down his current ad campaign and webinar funnel, analyzing the numbers while I look for a “red flag”, or reason for why he’s not seeing the results he’s after.I don’t feel that Alan needs a large budget for running ads, but he does need more traffic. As you’ll hear, his clickthrough and conversion rates are pretty strong, so I share my recommendations for how he can get more traffic into his funnel to drive sales of his products. There are also things that he can do in terms of testing at the front end of his funnel, in order to hopefully lower that cost per lead while raising the relevance score of his ads.Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: • Some mistakes that have been made in Alan’s early ad campaigns, including not increasing his ad spend gradually• How he can change the copy and messaging in his ads to better target the different audiences that could benefit from what he sells• What he can do for market research that will ultimately help with his messaging and ad copy• Changes he can make to the videos he uses for his ads and where he should start with testing• What’s next for Alan and why I think that starting a podcast would be the perfect platform for what he has to offer.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 09 Jan 2019 00:30:00 -0800
(Encore) Back to Basics: How to Avoid the Biggest Mistake People Make with Their Facebook Ads

There have been a handful of episodes here on the podcast that have really stood out for me, that people have consistently reached out to me about because it’s helped their business. Today’s episode is an encore of Episode 190, a show that I’ve gotten a ton of great feedback on, and I wanted to make sure that you caught it. Even if you have listened to this episode already, I guarantee that you’ll pick up new things that you didn’t the first time around. On the Show Today You’ll Learn: • What things you need to know about your customer to effectively market to him or her• The questions you need to be asking yourself, like are there sub-segments of your audience that you’re looking past?• 5 ways to figure out your target audience’s paint points, hobbies, interests and more – including how I did it in my own business• What knowing their beliefs, objections and myths can tell you and why you need to address these in your ad copy• Examples from my own business of Facebook ad copy used and an exercise that we’ve done to really target our ideal customer.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 02 Jan 2019 00:30:00 -0800
Setting Yourself Up For Success in 2019

On today’s episode I’ll be sharing what I think that you should be doing to set yourself up for success marketing your business online in 2019.A lot of what I talk about today are things that I discuss almost every single show, like the importance of testing, but everything shared here is something you should be paying very close attention to as you enter the new year.I’m so excited for what’s ahead for you in 2019, and you can count on me being right there to help you every step of the way.Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: • Why you need to be taking 100% responsibility for your success (and shortcomings) going forward• The reasons that less is really more and how our motto for next year revolves around this concept• Ways to get your target audience to gravitate to you• The increasing role that video strategies will play in marketing and telling your story to potential clients• Why Facebook Messenger ads are so effective and only continuing to gain in popularity• Why advertising on Facebook and Instagram will continue to be the most cost effective and efficient way to market your online business next year• How I break down my audiences and why I do it this way• Whether or not I think it’s too late to start a podcast and other ways to market your business using your voice• How trends for e-commerce businesses and influencer marketing is shifting.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 19 Dec 2018 00:30:00 -0800
7 Business & Mindset Books That Have Changed My Business (and Life)

I’m always asked what books I recommend for business, because I absolutely love reading these types of books (in fact, I usually have 3 or 4 on them on the go at once)! So on today’s show I want to share 7 books I’ve read that have changed my business, and as a result, changed my life. As you’ll hear, it was tough to narrow this list down to just 7 books, and I do mention a few extras near the end of the episode. These books aren’t just business books though, as I also include books on mindset that have been a great influence to me. I’ll be telling you a bit about what each of these books are about, as well as giving my two cents on why I found so much value in it. In addition to giving you this list of recommendations, I’ll be sending one lucky winner a copy of each of these 7 books! To enter, you’ll need to subscribe to this podcast and take a screenshot showing you have subscribed. Second, you need to leave an honest rating and review of The Art of Paid Traffic on iTunes, and also take a screenshot confirming you have done that. Next, direct message me on Instagram (@rickmulready) those two screenshots and I’ll pick a winner at random. Good luck and I hope you enjoy these books as much as I have! Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: • What can happen when you surrender and stop controlling everything in your life• A book I’ve read (4 times now!) that can help you make more, while working a lot less• The power of giving and leading with service first in your business• What will determine, more than anything, our financial future• A book that will allow you to do what really matters in life• How you can use what you already have to create even more revenue and impact in the world• A resource that will tell you if you have a grip on your business, or it has a grip on you.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 12 Dec 2018 00:30:00 -0800
Quick Tip: How to Increase the Quality of Your Facebook Ad Leads

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is all about How to Increase the Quality of Your Facebook Ad Leads. Let’s jump into it...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 07 Dec 2018 00:30:00 -0800
[Case Study] How a Facebook Messenger Ad Campaign 10x’d ROI For a Snow Plowing Business

It’s the third installment of our Messenger Marketing mini-series here on the podcast, and today I’m speaking with one of my FB ADmanager and ROI Club students. Steve Loiselle is a former police offer who decided to start his own Facebook Ads management business, and in the less than a year of doing so, he’s already seeing amazing results (and he’s just getting started).I asked Steve to come on the show to share a case study of a recent Facebook Messenger campaign he ran for a local snow plowing business, and you’re going to hear how a $500 ad spend for that campaign resulting in between $30k and $50k of revenue for his client. Not a bad ROI!In fact, this campaign worked so well that Steve’s client had way more business than he could handle, and the business owner needed to hire additional help to service the number of new customers he got as a result of the ad campaign Steve set up and managed.You’re going to hear the story of how Steve got this client, his targeting strategy for the ads and the use of scarcity in his offer. Plus he’ll be breaking down his entire Facebook Messenger ads funnel, as well as how he leveraged his Messenger subscriber list in a very unique way that led to 20 more sales for his client - with no additional ad spend.Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: • What happened to show Steve that there was big potential for him to starting his own Facebook ads business• How he discovered he would have to niche down in terms of what clients he works with in order to see the best results• Why Steve started with a video campaign for his new client and how they generated strong results using it• What the offer to customers looked like, including his CTA and the ad copy he used• How Steve is now using custom and lookalike audiences to scale the next campaign for his client• What he learned from running this Facebook Messenger campaign and what he’ll be doing different the next time.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 05 Dec 2018 00:30:00 -0800
Quick Tip: Want to Increase Your Email Open Rate? Do This...

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is all about how to increase your email open rate.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 30 Nov 2018 00:30:00 -0800
How to Crush It With Facebook Messenger Funnels with Ethan Sigmon

On today’s episode, we’re continuing our Messenger Marketing mini-series, and I’ve got a special guest here to share his expertise. I’m joined by Ethan Sigmon, who is the founder and CEO of Opesta.Opesta is a Facebook Messenger marketing and automation platform and I believe so strongly in it that not only am I using Opesta fully in my business, but I’m also an advisor to Ethan’s company. If you’re intrigued by what you’ll hear in this episode and you’d like to get a free trial with Opesta, you can go to http://www.rickmulready.com/opesta (please note that this is an affiliate link, so if you do end up signing up, I do receive a small commission that will go to supporting this podcast).In this episode, Ethan and I dive into things like how you can calculate the value of a Facebook Messenger subscriber, and why this is so important to know. We look different Facebook Messenger funnels that are crushing it right now, what are some of the mistakes that people are making with Messenger marketing and how you can properly use a “comment to Messenger” strategy.There are huge opportunities to take advantage of when it comes to Facebook Messenger marketing, and this episode is jam-packed with great information to help you do this. As I shared last week though, Facebook Messenger marketing is not the solution to a broken funnel and there is a lot to consider when starting to use these strategies, which we’ll be covering here today. On the Show Today You’ll Learn: Why Ethan transitioned from the agency side of Facebook ads marketing to move into Facebook Messenger marketing. The gaps and limitations he noticed with Facebook marketing that led to him creating Opesta. Why having high traffic to your website is useless unless you have this one thing. His tips and strategies for building both a Messenger list and email list, and why you need to focus on developing both. The “Do’s and Don’ts” with Messenger marketing and how you can stay compliant with Facebook (and not annoy your potential customers in the process)A Facebook Messenger giveaway strategy owners of e-commerce stores can take advantage of to boost engagement and sales. What approvals are going to be needed to use subscription messaging in January 2019 and how to do request this from Facebook. How Opesta differs from other platforms like ManyChat.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listene


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 28 Nov 2018 00:30:00 -0800
Is Facebook Messenger For You? (Your 2019 Messenger Marketing Game Plan)

On today’s show, I’m kicking off a three-part mini-series on Facebook Messenger marketing, because I believe it’s a strategy that’s only going to become more important as a marketing channel going forward.You might be wondering why it’s been a while since I dedicated an entire episode to this topic? I purposely waited because I wanted the dust to settle so to speak, as 2018 saw tons of Messenger Bot courses and bright shiny objects being offered. Unfortunately, very few marketers were doing it right!In this episode, you’re going to hear why I think 2019 is going to be such a huge year for Facebook Messenger marketing though, and the stats I share are going to blow you away!I’ll be talking about the foundations of Messenger marketing, the state of it Messenger marketing now in the online space, how you should be using it and the big pitfalls to avoid if you want to be successful. I also reveal different ways to do Facebook ads with Messenger marketing, the strategies, and funnels our team have used with great success, and a whole lot more.There’s a huge opportunity with Messenger marketing, and it’s an exciting time to get in on it if you’re not already using this strategy. You’re not going to want to miss the next episode in this mini-series with the founder of Opesta, Ethan Sigmon. Ethan is a past student of mine and guest of the podcast, and Opesta is a tool that we love and couldn’t do without in our business. To learn more about how Opesta can help you, visit http://www.rickmulready.com/opesta. On the Show Today You’ll Learn: How Messenger marketing compares to email marketing and why it should be part of your overall marketing strategyThe three-pronged approach to Messenger marketing and how we use it in our businessThe main placements and types of Facebook Messenger ads and what you should be doing with themWhere I recommend starting with Messenger ads and re-targeting strategies you can use to help complete sales with potential customersHow to grow your Messenger list organically, while building your email list in the processWhat I see most online marketers doing wrong with Facebook Messenger marketingWays to make Messenger Bots less “spammy”Why the strategies I talk about today are not the solution for a broken marketing funnelThe reason I recommend starting small and learning and testing one strategy before moving on to the othersWhat type of messages you’ll need to get approval for starting Jan. 1, 2019, and how to do this.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 21 Nov 2018 00:30:00 -0800
Quick Tip: Important Facebook Messenger Marketing Deadline

Welcome to another Quick Tip episode here on The Art of Paid Traffic!My goal for The Art of Paid Traffic podcast is to help you grow and scale your business through smart online marketing strategies so you can have a bigger impact and thus a better life. Today’s quick tip episode is about, starting Jan. 1, 2019, Facebook is requiring page-level subscription messaging permissions.What this means is that if you want to do Facebook Messenger marketing, your Facebook business page has to be approved to do so. In the episode, I walk you through what this means for you, how it can affect your business, why it's important, and what you need to do to get approved. Screenshots of the steps I discuss in the episode can be found on the show notes page at www.rickmulready.com.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 16 Nov 2018 11:03:21 -0800
[Case Study] How the Savannah Bananas Generated $22K On a FB Ad Spend of $720 (In 2 Days)

If you follow sports you may know that minor league baseball teams are marketing machines, which is why I think you can learn so much from this episode. My guest today is Jared Orton, who is the President of The Savannah Bananas, a team that is making baseball fun with their “Fans First, Entertain Always and All Inclusive” mentality. You’re going to hear how Jared and the team are taking what’s considered “normal” in their industry and doing the exact opposite while seeing amazing results in the process. From a breakdancing first base coach, kilts as uniforms to a senior citizen dance team, I can guarantee you that you’ve never seen baseball quite like this before! Jared shares how they had been marketing tickets year-round to promote their 30-game season in June through July, but recently used the psychological aspect of scarcity to run a Facebook ads campaign over 60 days to announce a waiting list for tickets. On an ad spend of about $700, this campaign generated roughly $22,000 of ticket sales in just two days, and you’re going to hear how he did this…Jared gives the details on the types of ads they ran, their messaging and which segments they targeted in the campaign. You’ll learn the funnel he used to re-qualify past customers, which ads performed well, what he plans to do differently next season to see even more success, and a whole lot more. I was so impressed with what Jared and the Savannah Bananas are doing to promote their product, fix customer’s pain points and challenge the status quo of what baseball (and business) is supposed to look like, and I’m sure you will be too. On the Show Today You’ll Learn: What group of consumers he is targeting and the reasons why (you may be surprised by his answer)The exact email sequence he used for the 2,000 people that signed up for the waitlist. How he got a 65% open rate on the final email of the sequence and what he plans to do next time to make this number even higher. What their future video marketing strategy will look like and plans to build engagement audiences. Why the team doesn’t discount and what they do instead as they look to provide a positive experience for all customers. Where they come up with such unique ideas for promotions to run during the season.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 14 Nov 2018 00:30:00 -0800
Quick Tip: These Seldom Used Facebook Ad Types are GOLD

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about a Facebook ad type that is super effective yet few people are using it.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 09 Nov 2018 00:30:00 -0800
5 Simple Ways to Write Better Copy with Kirsty Fanton

It’s been awhile since we’ve talked about copywriting on the podcast, so I’m super excited to be welcoming copywriter Kirsty Fanton to the show. I met Kirsty recently at Kira Hug’s mastermind event, where she was telling me how she effectively uses psychology in her work to get maximum results for herself and her clients.Kirsty writes launch and email copy for personality-driven businesses, but she used to be a counselor specializing in loss and grief for a number of years, and she feels that there are lot of parallels between her former career and how she now approaches writing copy. We talk a lot about email copy and specifically where to start when you’re writing copy, which is something that I’ve struggled with in the past. Kirsty shares how to get started and how to not “force it” when looking to communicate with your email list. Like we talk about often on the show, a complete understanding of your target audience is key, and Kirsty reveals what this process looks like for her and what you should be looking out for. She talks about the pitfalls to avoid with your copy and what she does when plotting our her email sequence. She says it can be for people writing copy to lose sight of what they’re trying to do with their message, and what we can do to prevent this. Kirsty has a simple and intuitive framework of 5 core ingredients for writing effective copy, and you’re going to learn about it in this episode. What she talks about here is exactly the way I want you to be thinking about your online marketing campaigns, which is really looking at who your target audience is and how big the gap is with where they are now and where they want to be. On the Show Today You’ll Learn: Why you need to be getting information from your audience about their struggles and what matters the most to them. What to do if you don’t have an email list or existing customers to get this information from and then what to do with what you learn from them. Some examples of open-ended questions you can ask your audience that Kirsty has found success with. How you can segment your list and what we did with our first launch of a program in early 2017What is the “therapeutic alliance” and how it relates to copywriting What seems to be missing from the copy of many online marketers. The questions people looking to hire a copywriter should be asking.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:





Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 07 Nov 2018 00:30:00 -0800
Facebook Ads Strategy Session: Troubleshooting a “Failed” Webinar Funnel

Today’s strategy session is with one of my students, Rachel Lindtiegan, who use to be employed with an ad agency in New York City. Rachel left the corporate world to start her own coaching, consulting and online training business, and in this episode, she’ll be sharing her experiences launching her first online course.Rachel says that her recent launch “fell flat” and that she didn’t get any sales from it, so we break down the possible reasons for this, from her Facebook ad performance all the way through her webinar funnel.As you’ll hear, in Rachel’s case there’s nothing jumping out to me that she necessarily did wrong, but it’s a matter of just getting more people in the funnel and then her focusing on improving a few specific things. By doing this, I feel she’ll see massive improvements in the results she achieves in 2019.Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!On the Show Today You’ll Learn:Rachel’s launch strategy and the results she achieved, including sign-ups, attendance rate, and more.The biggest challenges she faced with her webinar and launch in generalWhat her follow-up sequence looked like and what I suggest she do in order to get invaluable feedback from her audienceWhy I wouldn’t worry about re-targeting if I were Rachel (and what she should look to use as her objective next time)Steps she can take to build awareness for her first launch of 2019 and the way she can use a live course and challenge to promote itMy budget recommendations for Facebook ad spend on Rachel’s next launch.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 31 Oct 2018 00:30:00 -0700
Quick Tip: How to Keep Your FB Ad Copy Within Ad 'Policy'

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.And with today’s quick tip I wanted to share my thoughts on some actual Facebook ad copy from people who were having a hard time either getting their ads disapproved or they weren’t sure if their copy was within policy.Kind of a "dos and don’ts" of Facebook ad copy.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 26 Oct 2018 11:34:48 -0700
How Realtors Can Grow Their Business with Facebook Ads

This is an episode that’s been a long time coming, and it’s a topic I get asked about a lot. Today’s episode is for real estate agents as well as people wanting to manage Facebook ads for realtors. If you fall into neither category, don’t turn this off, because there are so many principles in this one that will be relevant for multiple types of businesses.So why did I want to do this episode? I think real estate agents tend to be stuck in the ways of traditional marketing, and they often aren’t open to hearing about new and more effective ways to market their real estate businesses.You’ll be hearing lots of strategies for positioning yourself as the “go-to” real estate professional in your area, or if you have a Facebook ads business, the person who is best suited to help real estate agents sell their listings and attract buyers to list with them.I’m doing something a bit different today, as I’ll be teaching for the first half of this episode and then I’ve invited one of my Accelerator Group Coaching students to share her expertise with us in the second half.Jennifer Myers is a Realtor in the Washington, DC area, and she owns an extremely successful real estate brokerage there. She’ll be revealing the three phases of marketing your real estate business and her formula for repeatable, consistent growth for real estate professionals. Jennifer is also sharing the 5 big mistakes that she sees people in this industry doing wrong when marking their business, so this is definitely an episode you’re going to want to listen to! On the Show Today You’ll Learn:What successful real estate agents are doing to rise about the competition and the importance of embracing video marketing as a strategyThe different types of ads that would be good for a Realtor® to use and what a Facebook ads manager working with these professionals will need to do to attract them as clientsHow Jennifer’s business looks a lot different now as opposed to 15 years ago when she was first starting in real estateThe ways she was able to look outside of the real estate industry to learn successful marketing practices to use in her businessWhy you really need to niche down – and how to do it the right wayThe reason you need to be consistent, and why trying to focus on multiple platforms is a big mistakeWhat Jennifer means when she says that your marketing doesn’t end when you have the client - and a very surprising statistic that backs this up.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 24 Oct 2018 00:30:00 -0700
Quick Tip: Updates to the Facebook Pixel

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about the new update to the Facebook pixel that’s rolling out on October 24th.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 19 Oct 2018 00:30:00 -0700
Sales Funnels, Creating An “Ideal” FB Ads Business & More with Liz Tennyson

On today’s show, I’m joined by Liz Tennyson, who runs a Facebook ads business and is helping female entrepreneurs who are building businesses that support their families.In this episode, we talk about how Liz got started in the online space as a health coach, and how she became an expert in building sales funnels, as well as coaching others on their mindset.As one of my students, Lize recently attended my FBA Live event here in San Diego and you’ll hear some of the big breakthroughs she made there, and the massive action she’s taken in her life and business in just the last few days since the event took place.She reveals the importance of the customer journey (along with a hack for using Amazon to really get to know your ideal customer), and how this all applies to the sales funnels she now uses.You also won’t want to miss the raw emotional personal story that Liz shares towards the end of the episode that showed her she really needed to change the way she was doing things in order to create her ideal Facebook ads business. You’ll also discover how Liz is making this happen by getting support from others, and how she’s completely changed the way she views her business.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!On the Show Today You’ll Learn:Why Liz decided she needed to start offering Facebook ad management as a service and how her Facebook ads strategy has evolved How she builds out her funnels and why getting quick results for her clients is so important What her email follow-up sequence looks like and at what point she first introduces the offer to potential customers The reasons Liz focuses so much on acknowledging the people in her funnel Why she views sales as an energetic exchange and the way you can reframe your mindset around the sales process The changes Liz has recently made in her business and what roles she is hiring for as she moves towards creating flow and ease in her life.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 17 Oct 2018 00:30:00 -0700
Quick Tip: Why Are So Many Facebook Ad Accounts Getting Shut Down?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about why are so many Facebook ad accounts getting shut down lately and what you can do about it.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 04 Oct 2018 21:30:00 -0700
How Aaron Pearson Grew His FB Ads Business from $5K/mo to $25K/mo

A while back I had someone join my Facebook Ad Manager program, and in one of the very first conversations I had with him, he told me that it was his goal to be a case study here on the podcast. Guess what? Aaron Pearson has come full circle and he’s here to talk today about how he’s grown his Facebook Ads business from about $5,000 a month in revenue to around $25,000 at this time.He talks a lot about how his company is able to be so successful in marketing their business in a small market based near Plano, Texas. If you think you need to be in a big city to run a successful Facebook Ads business, you’re wrong, and Aaron shares why today…Aaron also reveals how he gets his business in front of the right prospective clients, what percentage of budget his team uses for creative when working with a client, his advice for new Facebook Ad managers, and a whole lot more.Aaron is a great example of why becoming a student of marketing is essential to growing a thriving Facebook Ads business. You’re going to hear about his big plans and future vision for his company, but also how you don’t need a big budget to get started. As long as you have a laptop, an Internet connection, and a willingness to learn and try new things out you could also be well on your way to doing the same.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: Some of the challenges they faced in the first year of business, and how they were able to build the confidence and evolve their marketing strategies since then The ways they find local businesses with advertising dollars to spend, and the actual pitches Aaron uses to convert them from prospect to client Why his team is now focusing on videos and the format and makeup their using to find success using video ads How they’ve been able to effectively niche down to local businesses in his area without limiting who they work with to one specific business or industry Where he comes up with his ideas for campaign strategies and examples of successful funnels they’ve used for different clients they work with What their team looks like now as they’ve grown the business from its humble beginnings, and how they decide which roles to hire for first.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 03 Oct 2018 00:30:00 -0700
Quick Tip: Why Are So Many Facebook Ads Getting Disapproved Lately?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about why are so many Facebook ads getting disapproved lately and what you can do about it.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 28 Sep 2018 00:30:00 -0700
How Bedros Keuilian Is Selling $30,000 Franchises with Facebook Ads

Today’s guest is Bedros Keuilian, someone who I connected with through our mutual friend Craig Ballantyne, who has also appeared on this podcast. Craig shared with me how Bedros is using paid traffic to effectively sell $25,000 fitness franchises (as you’ll hear he’s now getting $30,000 for each franchise).Bedros is a best-selling author, speaker and business consultant, as well as the founder and CEO of Fit Body Boot Camp, one of the nation’s fastest-growing franchises with nearly 700 locations worldwide.In this episode he talks all about his journey to get to where he is today, coming to the United States as a young immigrant with his family from Armenia. You’ll hear how Bedros learned the value of good customer service at such a young age, why he got into fitness and the role that having mentors played in his learning of marketing and sales techniques.After starting out as a personal trainer, Bedros moved online promoting his Fit Body Boot Camps and he’s now teaching their franchisees to position themselves to succeed in a crowded market.You’ll hear how Bedros has such a clear understanding of his ideal target customer, and the ways he’s successfully leveraging brand awareness to lower his Facebook advertising costs and continue to attract the right franchises, and so much more.Want to win a 30-minute strategy session with me, similar to this one with Lianne? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: The reasons Bedros decided to focus on one thing – and do it better than anyone else How he uses their branding to attract their ideal customers as franchisees and the way he uses Facebook ads to do this Bedros’ Facebook ads strategy and funnel, including his use of case studies of other franchisees in his marketing What his ad copy and images looks like How Bedros was able to bring his cost for completed “Expression of Interest” forms from potential franchisees down from $185 to $30 each Why the lowest cost per leads isn’t always a good thing when it comes to Facebook advertising How Bedros overcame issues with his Facebook advertising accounts and why despite testing advertising on multiple social media platforms, Facebook is the most effective for his business The mindset shifts he made in order to think better and the what he’s done to evolve into a better leader.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 26 Sep 2018 00:30:00 -0700
Quick Tip: How to Fix a “Broken” Sales Funnel

Today’s quick tip is about figuring out where to focus your efforts when optimizing your sales funnel. There’s a lot of moving parts to a funnel so how do you know what to focus on first when trying to improve your results. And specifically, I’m going to share a recent example that an FB AD manager student of mine brought to a recent coaching call.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 21 Sep 2018 00:30:00 -0700
How to Use Challenges to Grow Your List & Make More Sales with Zach Spuckler

I’ve been talking about having today’s guest on the show for a long time now, so I’m very excited to welcome Zach Spuckler to The Art of Paid Traffic. When I think of challenges Zach is the person who comes to mind, and he’s here today to dive into the framework he has created that not only has worked for him but so many of his students.Zach’s been doing challenges for a few years now, and a challenge actually gave him his first 6-figure launch, but you’ll hear how he started out online doing everything from paid surveys, to freelance writing, to direct sales and then running a food blog.In this episode, you’re going to learn how this self-professed “marketing nerd” discovered Facebook ads management in 2015, and was then able to get a number of clients quickly. This led to the creation of his first online course around live streaming to help other marketers get clients, and since then he’s added a number of offerings along with his flagship challenge program.Zach has a love of systems, marketing and making things simple. In fact, when I have questions around getting processes in place in my business, he’s the person I ask, and he’s brilliant when it comes to this stuff.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: How Zach used live streaming to effectively get new clients, and the point in time in which he really knew that it was working for himWhat a challenge is and the 3 things it can do for your businessThe way he transitioned to doing challenges and how he tested different things to arrive at his framework.What hasn’t worked for Zach when it comes to doing challenges The challenge system he uses (from start to finish), including the 6 sales emails he recommends you use in your challenge funnel How to use Facebook ads, blog posts and more to get people into your challenge What niches challenges will, and won’t, work best for Why it isn’t the best idea to give too much content away in your challengeHow to run evergreen your challenges and two warnings Zach has for people looking to automate them.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 19 Sep 2018 00:30:00 -0700
Quick Tip: How to Overcome the Enemy of Progress In Your Business

Today’s quick tip is about how to overcome the enemy of progress in your business. This slows down so many people and they don't even know it!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 14 Sep 2018 00:30:00 -0700
5 Proven Growth Strategies You Can Do TODAY to Grow Your Business

I’ve gotten to know today’s guest David Kelly over the past year or so, as he lives here in San Diego (when he’s not traveling, which he does often)! David is the General Manager of KingSumo, the 7-figure SaaS business started by Noah Kagan, who has also appeared on this podcast, and we get into some really cool stuff in this episode.You’re going to hear how this conversation is like one that two friends sitting down for coffee would have. David’s got a great background in paid and organic marketing, and he talks about how he’s used both in his career in a number of different roles with top marketers and companies, including doing copywriting for Ramit Sethi. He also shares his 5 growth strategies (along with his can’t miss “Pro Tips” for each), and how you can start implementing them in your business today to see results, along with so much more.Not everything David has tried has worked, but he’s someone who uses a new strategy, measures the key metrics, and keeps on testing and tweaking for effectiveness. What he talks about today aren’t just theories; they have been well tested and they work, and not to mention, they are super actionable strategies that cost nothing, or very little, to use.Stay tuned until the end of the episode and you’ll also hear a very special prize announcement from David that you are not going to want to miss!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: How KingSumo started out of a personal need for running viral giveawaysWhat David’s framework for testing looks like and why he likes using one month as a timeframe for new strategies Which metrics are measured and looked at to determine if the strategy is workingThe advantages of getting into a marketing channel early 3 steps David takes to use YouTube to leverage their competitorsHow he measures the quality of traffic coming in from YouTube The strategy David uses to generate $1 cold leads, with no retargeting Why giveaways are a great way to grow a business, even for companies with a small marketing budget What David is doing on LinkedIn to get 3-10x the number of clicks as Twitter, all organically and with half the number of followers How they decide where to focus their attention and why they’re able to do such a good job with this.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 12 Sep 2018 00:30:00 -0700
Quick Tip: What’s the Best FB Ads Objective for Retargeting Warm Traffic?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about what objective to choose when you’re retargeting warm traffic.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 07 Sep 2018 00:30:00 -0700
Why Mindset and Hard Work Won’t Get You the Results You Want In Your Business (And What Actually Can)

Today I’m welcoming back Jim Fortin to the podcast, and like last time, we cover so much in this episode. I received a lot of feedback on the last show with Jim, titled How to Ethically Use Subconscious Selling to Improve Your Marketing and Sales, and today I wanted to take the next step in that conversation.You’ll hear us talk about the reasons why hard work won’t necessarily give you the results you’re looking for in your business. We also look at how we’re all affected by our habits, and where the results we see really come from.I’ve been working with Jim for most of this year, and it’s been hugely transformational for myself and my business. In this episode, we discuss how control is really an illusion and the ways it was holding me back in my business, and we also share something that has been another huge gamechanger for me and can be for you too.This is definitely one of those episodes to go back and listen to a couple of times to really grasp the wisdom that Jim is sharing. I’m hosting a live training with Jim on Thursday, September 13th at 11:30 AM PST called Why Mindset and Hard Work Won’t Get You the Results You Want In Your Business (And What Actually Can), and you can register now at https://rickmulready.com/transformation.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: Why Jim enjoys the transformational work even more than the influence work that he doesHow what he teaches can help us grow our businessesThe important role of habits, and the way he helped me greatly reduce one particular habit that I previously hadHow your commitment and self-integrity will relate to the success you see (or don’t see) in businessWhy we should be working from a place of possibility and not past circumstances.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 05 Sep 2018 00:30:00 -0700
Quick Tip: NEW - Facebook Pixel for Facebook Groups

Today’s quick tip is about the new ability on Facebook to track events taken on your website as a result of someone clicking on a post in your Facebook Group. So if you have a Facebook Group with more than 50 members, this one’s for you.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 31 Aug 2018 00:30:00 -0700
Facebook Ads Strategy Session with Lianne Kim

Today’s episode is going to be a strategy session with one of my Accelerator group coaching students, Lianne Kim. Lianne and her business partner run Mamas & Co., where they serve mompreneurs through a membership program by helping them start and grow online businesses.You’re going to hear how they’re in a season of list building at the moment, and a lot of what we talk about here is about the recent simple Facebook ads campaign that Lianne started. At our in-person retreat for my group coaching clients last week in San Diego, Lianne walked us through this campaign and she realized there was definitely some things she needed to do differently to set herself up for future success.We’ll look at Lianne’s strategy, the ad image and the copy she used, her objectives, stats, results and more. I share my recommendations for where she can make some improvements, and Lianne has already quickly implemented these changes to get her Facebook ads campaign really going. Want to win a 30-minute strategy session with me, similar to this one with Lianne? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: How understanding her ideal target audience so well has built Lianne’s membership community - and why she now wants to focus on her online marketing efforts The reasons she is moving away from having an open cart 12 months of the year for the membership site What her lead magnet consists of and how she used feedback from her community to create it What Lianne’s ad spend looked like and why she now realized that setting up the campaign for a traffic objective versus conversions was a mistake Where she can make improvements to the blog post copy in order to drive opt-ins How Lianne can use a conversion-based retargeting campaign to start seeing better results with her Facebook marketing The ways she is now testing different images and ad strategies, and the mindset shifts she had to make to allow this.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 29 Aug 2018 00:30:00 -0700
Quick Tip: The #1 Thing You MUST Do to Scale Your Business

Today’s quick tip is about The #1 Thing You MUST Do to Scale Your Business. I’m actually going to share TWO things you need to do, one mindset based and the other tactical because I want to make this super actionable for you.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 24 Aug 2018 00:30:00 -0700
Back to Basics: Facebook Ads Lookalike Audiences

On today’s episode I wanted to share an interview that I did on Mike Stelzner’s The Social Media Marketing Podcast. I did that episode a few months ago, and it was called How to Use Facebook Lookalike Audiences With Custom Audiences.As you’ll hear, Mike has a way of asking some really great questions and I thought this interview could bring you a lot of value here on my show. If you’ve not yet listened to Mike’s podcast, definitely check it out because he covers a lot of good stuff on social media marketing, with some amazing guests.If you’ve been looking to get clarity around lookalike audiences, then you’re going to get a lot from this episode. We cover everything from the basics, to setting them up, and to where lookalike audiences should fit into your overall targeting strategy. I also share some creative ways for sourcing your lookalike audiences, or what base audiences you can create your lookalike audiences from.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: What lookalike audiences are and what using them will allow marketers to do How accurate they are what we should be considering when targeting location and audience size Ways to get creative in using lookalike audiences, besides just exporting your email list What custom audiences to explore when making lookalike audiences and ways to use the engagement audiences from videos How to target cold audiences effectively – instead of just trying to direct sell to them Examples of how I’ve used these strategies in my own business, why we exclude as many groups as possible, my budget recommendations and more I’ve been getting some good feedback about the shorter Quick Tip episodes I’ve been airing weekly, and stay tuned because I have another one coming your way later this week!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 22 Aug 2018 00:30:00 -0700
Quick Tip: What’s the Best ‘Conversion Window’ When Setting Up Your FB Ads?

Today’s quick tip is about which Conversion Window do you optimize for when your Objective is Conversions. You know, at the Ad Set level in the Optimization and Delivery area where it asks if you if you want to optimize for a 7-day click window / 1-day view or 1-day click window? I get a ton of questions about this so I’ll be sharing which option I recommend you choose based on your offer.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 17 Aug 2018 00:30:00 -0700
Positioning: How to Cut Through the Noise In a Crowded Space with Kira Hug

On the show today I’m welcoming back my good friend and brilliant copywriter, Kira Hug. Kira was a guest back on Episode 136 of this podcast, where we talked about 3 steps to writing good copy. I asked her to come back on the show here because a few months ago she did a presentation for the mastermind group that I’m apart of when we were in New York, and it was amazing. Kira talked about how to position your business by using the framework of the 5 levels of market sophistication, or essentially how to cut through the noise in a crowded marketplace, as so many are today. You’ll hear how differentiating ourselves should be an integral part of our business strategies, yet we so often don’t focus on this. For a long time that was me, but Kira really got me thinking about this whole concept of positioning and differentiating myself to stand out. I wanted you to be thinking of how you can do this as well, and in this episode, Kira reveals just how you can do it. Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: What are the 5 levels of market sophistication, with specific examples of each How this topic relates to my own business and the efforts I’ve been making to differentiate myselfWhen you should begin to think about market sophistication – and the very first step to take What Kira has done to differentiate herself from the competition and what successful entrepreneurs are doing (and not doing) around thisThe strategies you can use if you’re not working with a copywriter right nowWhy you’re never really stuck, regardless of what level you’re atHow to use your email list and customers to “own your weird” and differentiate yourself Kira’s top recommended resources for standing out in a crowded marketplace Coming up on this week’s Quick Tip episode, I’m going to be clearing up the confusion around choosing which conversion window to optimize for when your objective is conversions. You’ll want to tune in to this one because I’ll be sharing the option that I recommend you choose based on your offer.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See o


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 15 Aug 2018 00:30:00 -0700
Quick Tip: Facebook Ads Hack for Finding New Relevant Target Audiences

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about: A new hack for finding new target audiences that you may not have thought of. And you have Facebook’s increased focus on transparency to thank for this hack. I’ve been using this strategy myself and I’ve uncovered some target audiences that I hadn’t thought of. So I’m really happy to pass along this quick tip to you today.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 10 Aug 2018 00:30:00 -0700
Bonus: Updates to Facebook's Targeting - Here's What You Can Do NOW

So it’s been known for several months that Facebook is removing all the targeting that’s related to 3rd party data… This means all behavioral targeting -- HHI, home buyers, renters, likely to move, car buyers, soccer moms, moms with kids between a certain age, purchase behaviors, etc… Well, the time is upon for if you want to be reaching these audiences, you’ll want to be taking action now. After Aug 15th, you won’t be able to create new ads with that targeting. Anything that’s running prior to Aug 15th -- Keep running until Oct. 1So, if you want to be reaching these audiences, here’s a strategy you can do to be able to build custom audiences of those people to use beyond Aug 15th and Oct. 1.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 08 Aug 2018 09:09:55 -0700
How Scaling Back Actually Grew Her FB Ads Business with Rachel McMichael

Today’s guest on the podcast is Rachel McMichael, someone who is also a member of James Wedmore’s Inner Circle Mastermind with me and a former student of my Facebook Ads Manager Program.In this episode, Rachel really opens up about the evolution of her business, and I can say that I haven’t seen her happier than she is right now. Not to mention, her and I have something in common as she just found out she’s pregnant, this time with her second child!You’re going to hear how she started her first online business in the fitness space 6 years ago when she was pregnant with her first daughter. Back then Rachel knew she wanted to create something fast online, and she was so successful running her own Facebook ads for her boot camp that other fitness trainers started approaching her for help growing their businesses.Rachel now has an online web design and Facebook ads agency serving coaches and online course creators that has really taken off. In fact, Rachel is fully booked and has a waiting list of at least 6 months at the moment, but getting to this point wasn’t without some struggles, which she talks about today. Rachel really had the tech and ads part down, but she joined my course looking for tips and strategies for growing the business side of things while getting overwhelmed in the process.Rachel’s been able to build an amazing business working with the right clients, and she now just works with clients launching. In this episode, Rachel is going to share how she has actually been able to grow more quickly by keeping things small, and by “scaling back.” The most exciting takeaway for listeners of this episode is hearing that there will never be a shortage of work for good Facebook ads managers!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: What Rachel learned as she progressed through my course and how she started attracting her ideal clients The significant shift she made in her business earlier this year and why she says it was so necessary What valuable lessons she’s learned around pricing her services and charging what she’s worth What happens when you don’t set boundaries with clients - plus the two words Rachel says has changed everything for her business How she’s refined her interview process with potential clients and what type of person she will not work with The insights Rachel has gained around outsourcing, including the single biggest mistake she’s made around hiring The ways she’s embraced the leadership role and what 3 roles she would hire for first if she were to start all over again Rachel’s biggest insights around having a successful mindset and the best thing a new ad manager can do right now What her business will look like after baby #2.



Rick Mulready's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Sun, 05 Aug 2018 16:00:00 -0700
Quick Tip: How To Know If It Was A “Successful” Work Day

When you get to the end of your workday, how do you determine whether it was a “successful” work day? For a long time in my business, once I hit the evening time, I would often question whether what I did that day was “enough”. And it was a struggle, feeling like I “should” have done more. And as I talked to more and more fellow business owners, this seemed to be a common struggle. So today I’m going to share with you what I’ve done to overcome this. And, I also asked this same question to the mastermind that I’m a part of and I thought I’d anonymously share the responses I got from them...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 03 Aug 2018 00:30:00 -0700
Strategy Session: Basic Sales Funnel Breakdown + Targeting New FB Ads Audiences

I haven’t done a strategy session episode in a while, but the feedback I’ve gotten is that you want to hear more of them, so today I’m bringing you a conversation with one of my ROI Club membership students.Larissa Maclemon serves salon owners in the hair and beauty space through a membership program and a done-for-you service at her site, SalonOwnersCollective.com. Her program teaches members how to market their businesses and it helps take the overwhelm out of the tech side of marketing their salon businesses.As you’ll hear, she’s currently running warm traffic into a sales funnel, beginning with an opt-in that leads to an email sequence and eventually to a 3-day special offer to get 50% off the first month of her membership program.In this strategy session, we’re going to be breaking down Larissa’s funnel, which is pretty basic at this time and talking about the need to really know your numbers so that you have an accurate picture of how your funnel is performing. A lot of what we cover today is about building warm audiences to target with Facebook ads, as well as expanding her Facebook ads into cold targeting interests.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: What problems Larissa is solving for her clients now and why she is looking to pivot her businessThe struggles she’s having around getting traffic to her lead magnet, and my thoughts about her current funnel Why I think the length of Larissa’s nurture sequence may be causing issues with the overall performance of her funnel What to consider when it comes to opt-ins and a strategy she can use to test an offer right away My suggestions to Larissa for a targeting strategy and why getting too targeted with ads isn’t a good idea How she can use Facebook Audience Insights within Ads Manager and tips for increasing her potential audience size Ways she can test to her Facebook page and my suggestions for pixel useComing up on this week’s Quick Tip episode, I’m going to be sharing how you can answer the question, “was this a successful workday or not?” I admit that this is something I’ve struggled with in the past, and I’ll be discussing what I’ve done to overcome it, as well sharing with you what my friends in the mastermind group I’m a part of had to say about this topic.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 01 Aug 2018 00:30:00 -0700
How to Quickly Duplicate Ad Sets into a New Campaign

Today’s quick tip is about how to save massive amounts of time when you want to create a new Facebook ads campaign that has the same ad sets in it that are running in another campaign.It’s actually a really simple thing to do but yet when I show people how to do it, they’re eyes always get wide and they’re blown away at how easy it was to do yet they had no idea they could do it.This tip is going to save you a ton of time in the Ads Manager.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 27 Jul 2018 00:30:00 -0700
Facebook Ads "Back-to-Basics" Q&A -- Custom Audiences Style

I recently did a Facebook ads class around custom audiences for Social Media Examiner’s Facebook Ads Summit, and on today’s episode, I’m answering the questions people asked during my session that I wasn’t able to answer due to time constraints.I would consider these questions foundational, and I thought that all of you would benefit from hearing these “Back to Basic” questions, and the answers to them.In this rapid-fire Q&A I’ll be talking about things like privacy concerns and your email list, audience size questions, general campaign set up questions and a whole lot more.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!On the Show Today You’ll Learn:The minimum audience size I recommend to target and why’s it’s necessaryWhat is the ideal list upload size to create a lookalike audience and what I would be testing and considering hereIf the Facebook pixel also works for Instagram engagementWhether or not you need a new pixel for each Facebook account you manageWhat you can’t do when using an email list to create a custom audienceHow often you need to re-upload your custom audience listWhat is the ideal length of time to re-target traffic to your websiteIf there is a cap for the number of audiences you can create in Facebook.




Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 25 Jul 2018 00:30:00 -0700
Flipping the Mic: A deep dive into my Mindset, Money and Motivation

Today’s a very special show, as it’s the big 200th episode of The Art of Paid Traffic! We’re doing things a bit differently today too, as I’m being interviewed in this one by my good friend, Amy Porterfield.You’ll hear Amy get down to business and ask me to share what my middle name is, the first concerts I attended and how I’m a coffee snob now (but wasn’t always), and much more.You’re going to hear the crazy story again of how I met my wife Amy, and what’s going through my mind as I’m getting set to become a dad for the very first time, as well as the influence my own dad has had on my life.I give the behind-the-scenes of starting a Facebook ads business, including what my motivation was back then and what my real motivation is now. I also open up about a health issue that’s brought me down in the past, and the story I made up in my mind about it, as well as my ongoing struggle with anxiety and perfectionism.If you tune in until the end of the episode, Amy even asks me what I predict my baby girl will grow up to do, and you won’t want to miss my answer to that one! A lot of what I reveal today are things that I’ve never talked about on this podcast before, and I hope you enjoy this special 200th episode of The Art of Paid Traffic. Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: What a typical day looks like for me and why I recently changed up my morning routineHow I set boundaries working at home, and a big challenge my wife and I have around thisThe one thing I would do differently if I were to start my business now from scratchThe biggest fear I’ve had about my business and a major realization that I’ve had to totally change my mindset What most businesses overlook when started to use Facebook ads – and a surefire way to lose money with them What my ultimate purpose is now.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 18 Jul 2018 00:30:00 -0700
One of the BEST Things You Can Do to Lower Your Facebook Ad Costs

Today’s quick tip is about one of the best ways to lower your Facebook ad costs and get more people to see your ads, which is by aggregating your social proof. When you’re running the same ad across several ad sets, and you’re getting all those likes, comments, and shares on those ads, how can you set everything up so that you’re aggregating all that social proof onto each of those ads. It’s a simple little hack which can drastically lower your ad costs, increase relevance score, and get more people to see your ads.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 17 Jul 2018 00:30:00 -0700
How to Use Facebook’s Dynamic Creative Ads

On today’s show, I’m going to be talking about Facebook’s Dynamic Creative. Now, this isn’t to be confused with their Dynamic Product Ads (or “DPA”), which is used for marketing e-commerce products on Facebook.We’ll look at what Dynamic Creative is, the benefits of using it and how it differs from the split testing option that you can choose in Ads Manager.I’ll also be discussing how to set it up, where you can find it, the best practices for getting the most out of using Dynamic Creative in your Facebook ads and a lot more in this episode.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: Why Facebook has created and introduced Dynamic Creative to advertisers in the first place What objectives to use when testing with it What our team’s experiences with Dynamic Creative have been like so far, and the limitations we’ve noticed When to use it and who I feel it could be right (and not right) for What you can do with the results that you’re seeing from Dynamic Creative and certain improvements that Facebook will be rolling out soon to address the limitations.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 11 Jul 2018 00:30:00 -0700
What's the "Best" Objective for Building Video Engagement Audiences?

Today’s Quick Tip Tuesday has to do with what Objective do you choose when you’re wanting to build video engagement audiences.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 10 Jul 2018 00:30:00 -0700
Who Am I to Be Running Facebook Ads for Other People, with Monica Louie

If you’re managing Facebook ads for other people, or maybe you’re looking to start a Facebook ads business, you’re going to love today’s episode. I’m joined by a friend and student, Monica Louie, who runs a thriving Facebook ads management business.We’re going to go behind the scenes of all aspects of her business here today. Monica reveals how she got started and the challenges she faced in getting past her lack of experience when she first got going.She’ll be breaking down her client onboarding process and giving the secret to working with clients long-term. Monica also talks about what her team looks like today and how it’s evolved over the past few years as she’s taken on more clients to work with.As you’ll hear in the conversation, this is the most wide-ranging discussion I’ve had on the podcast on creating and growing a Facebook ads management business that lights you up and energizes you, and I can’t wait to share it with you here today.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: How Monica first started charging clients for her services and the way she was able to get over the “who am I to be running Facebook ads for other people?” mindset What her pricing packages, fees and tiers look and the criteria she uses when considering which clients to take on The strategies she uses for lowering her clients’ cost per click on their ads How her team is structured, the roles of each person and areas of responsibility Why documenting your processes and systems will making hiring and expanding your team so much easier Whether to hire for skills, experience or personality What tools her team uses to communicate, the books she’s reading right now to become a better leader and much more!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 04 Jul 2018 00:30:00 -0700
Quick Tip Tuesday: How Big Should Your Facebook Ads Audience Size Be

Today’s tip has to do with Audience Size Potential Reach when you’re setting up your Facebook ads. I get asked all the time -- how big should my audience be?



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 03 Jul 2018 00:30:00 -0700
How to Hire a Facebook Ads Manager

On today’s special bonus episode of the podcast, I’m going to be talking about a topic I get asked several times a week, and that’s how to hire a Facebook ads manager.But before even doing this…Do me a favor and don’t make the critical mistake of outsourcing your Facebook ads before at least have a basic knowledge of them.I can’t tell they how many local businesses who have become students of mine who once outsourced their FB ads without knowing anything about them. And then, inevitably, months later they’ve wasted thousands of dollars with ZERO results to show for it.So, after they’ve learned enough to be dangerous and they decide to outsource their Facebook ads management…You’ve got to know what to ask when they’re looking to hire a Facebook ads manager, which is why today I’ll be sharing a checklist of things to ask prospective ads managers during their interviews.After this episode, you’ll also know where to go, and what to do, to find qualified people, and if you’re a Facebook ads manager working with clients, you’ll find this episode helpful as well.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: Why you shouldn’t rule out hiring a brand new Facebook ads managerThe one metric to use when evaluating an ads managerWhat the average budget and ad spend handled will tell you about the ads managerThree strategies for finding qualified ads managersHow the accompanying PDF checklist can be used by ads manager too, not just by a person looking to hire one I’m excited for next week’s episode with Facebook ads coach Monica Louie. Monica is a student and friend of mine, and I can honestly say that the conversation I had with her about her Facebook ads business was the most wide-ranging one on this podcast to date!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 02 Jul 2018 00:30:00 -0700
How to Confidently Grow Your BEST Facebook Ads Business with Salome Schillack

My guest today last appeared on the podcast in November of last year, and a lot has changed in her business since then. In this episode I’m joined by Salome Schillack, who helps coaches and online course creators master the art of lead generation with Facebook Videos and Facebook Advertising.This past December, Salome quit her day job to focus on her Facebook ads business full-time, and you’ll hear all about the ups and downs, and significant mindset shifts, that she’s gone through to make this business a success.In this episode we talk a lot about the need to niche down and truly identify the ideal client that you want to work with, and what happens when your values don’t match.Salome also shares her journey to owning her knowledge and understanding that she is good enough, and the struggles that she had to overcome to arrive at the place she is at now.I’m so proud of the business that Salome has built, and continues to build, and I’m excited to see where she takes it next. Not only has she built an amazing business, but she’s doing it on her own terms and in the process, helping so many others make a difference in the world.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: How Salome discovered the exact client she wanted to work with, and why the description of her ideal client now always starts with the person’s valuesThe ways she was able to build her confidence and own the fact that she is good enough to be doing the work she does Despite all the internal work she has done, why external feedback (from the right people!) is still needed How Salome realized she had a bigger purpose to fulfill and the live event that she credits as the turning point for her and her business What ways her business has evolved and some lessons she’s taken from it The consequences of not putting up boundaries when working with clients What money beliefs Salome discovered she was still holding onto and the big realization she came to around her beliefs How she opened up and embraced the fact that growth isn’t always predictable Salome’s advice for any Facebook ads manager looking to build a steady flow of leads What the concepts “swagger” is, how to get it and why they’re so important to have.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 27 Jun 2018 00:30:00 -0700
How to Use “Thought Reversal” and Facebook Video Ads for Higher Quality Leads with Brandon Lucero

On today’s show, I’m joined by my friend Brandon Lucero, from SoldWithVideo.com. You may recognize Brandon’s name from when he was a guest on the podcast before, back on Episode #119. I asked him to come back to talk about a concept that he calls “thought reversal”, and he’ll be telling us how he uses this principle in a Facebook ads strategy.Although I knew what I wanted us to talk about going into this episode, I wasn’t exactly sure where this conversation would go. After we finished recording though episode I was really pumped to share it with you, and it’s become one of my favorite episodes we’ve done here on the show.Not only does Brandon break down what thought reversal is here, he reveals why it’s so effective for marketing and positioning a business and brand. He uses it a ton in his own business and the businesses of his clients, and I think this is something that everyone should be using in their marketing. I know I can even step up my own game in this area, so I took a ton from this episode and I hope you do as well.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: 3 steps to start using thought reversal in your business today What “slight of mouth patterns” are, some examples and how to use them in your own marketing Why understanding the potential objectives you may get from clients upfront will help you immensely What deciding who the exact clients you want to attract are will do for your marketing The easiest way to differentiate yourself from everyone else in your industry and why being polarizing is a good thing A different way to look at content creation and adding value for your audienceBrandon’s process for scaling engagement audiences and why they are so much more powerful than video view audiences One type of ad that most marketers are not using – but should be.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 20 Jun 2018 00:30:00 -0700
How to Use Smart Website Design to Increase Conversions with Sister Agency’s Keith Burnson

In this episode we’re going to be talking about how to increase conversions using smart website design. Joining me to share his expertise is Keith Burnson of the digital studio called Sister Agency.Keith and his team recently completed an overhaul and redesign of my website, RickMulready.com, which was the original website I had since starting my business. To be honest, it was an embarrassing site and it was time to take things to the next level One big thing I was embarrassed about, which you’ll hear about today, was the long load time of 13 seconds per page previously on the website. We wanted to design a faster site that was easy to use for finding content, and one that really focused on conversion.A high-performing site is not only critical for Google and search rankings, but it’s needed for the success of your Facebook advertising. A bad user experience will cause visitors to click the back button, which can hurt your relevance score with Facebook, increase the cost of your ads, and more.Keith and I will be discussing the critical elements that go into making a website designed for conversions. We’ll also be talking about the role that your target audience plays in the design of your website, why rolling things out slowly with your website redesign is recommended, and so much more. Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: Why Keith says that conversions should be the goal of every website, and the differences between working on influencer sites versus e-commerce onesHis advice for influencers looking to increase conversions on their websiteWhat is “LMS” and how it’s become a big trend he’s noticingHow his team’s approach to website developing leads to the right experience for the customerWhy what hosting service you use, and the number of plugins on your site, matter so muchHis tips, strategies and tools for speeding up a website.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 13 Jun 2018 00:30:00 -0700
4 "Must-Have" Custom Audiences for Your Facebook Ads Strategy

On today’s show I’ll be sharing with you 4 must have custom audiences that you should absolutely be using in your Facebook ads arsenal to market your business on Facebook.We’ll be getting into things like how I specifically define custom audiences and where they fit into your Facebook ads strategy.We’ll talk about how to strategically use them to do things like increase engagement, grow your email list, get more customers and sales and increase the lifetime value of your customer.I also have some tips and tactics for getting better results with your custom audiences, so you’ll have plenty of things to test out and try right away in your business after listening to this episode!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: The real power of Facebook advertising and the role that using custom audiences plays in maximizing your results on the platform How I met my wife, what it has in common with custom audiences and why this applies to your business What business is really about (hint: it’s not just about “likes” and “shares”) A basic step that a lot of people are skipping before even starting to use custom audiences Why you should be spending money to target people who are already on your email listWhat to consider in order to stay within Facebook custom audience and privacy policies How to target visitors to your website in different ways and why it’s a good idea to be tracking the customer journey Ways to use Facebook Messenger to re-target and where we like to use this strategy in our businessFacebook video strategies, a bonus strategy for people doing e-commerce, the next steps to take and more!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 06 Jun 2018 00:30:00 -0700
How He Used Instagram Stories to Sell Over $500K in "High-Ticket" Workshops with Craig Ballantyne

On today’s show, I’m joined by my friend Craig Ballantyne, who was actually one of my original mentors. I started following Craig and his work way back in 2010, which seems like forever in the online world and when I was trying to figure the online business world out, I went to a few of Craig’s workshops. Since then I’ve connected more with him and have really gotten to know him much better.Craig used to be in the fitness space with his brand Turbulence Training, and then he started a brand called Internet Independence. Since then Craig’s gone through a big shift in his business and he is now the owner of the popular website, EarlyToRise.com.Most recently Craig’s published a book called The Perfect Day Formula. He now teaches people how to have a more productive day in both their business and personal lives. He does in-person Perfect Day Workshops, where participants get to spend the day with him and then get follow-up accountability and coaching for 12 months. This investment starts at $5,000 and he’s sold over $500,000 worth of these packages using Instagram stories, which he’ll talk about in this episode.We cover a lot here and I ask Craig to share the lessons he’s learned from his own entrepreneurial journey because he’s done so many things over the years. He shares why he thinks that Instagram direct messages are the “new email list”, his tips for having more engaging Instagram Stories, and ways that you can specifically track how you’re doing with them. He also reveals how you can expand your network if you have “introverted tendencies”, overcoming anxiety as an entrepreneur and his #1 productivity tip for entrepreneurs. You’re also going to hear why Craig did this interview with his eyes closed, which you won’t want to miss.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: How Craig started internet marketing – including how he would send 3,000 emails out manually using Hotmail The way he’s able to put out so much content consistently and how his marketing has evolved and shifted The amazing story of how Craig bought Early to Rise. Why Instagram is strictly a business platform him and how he uses it much like email marketing The Instagram framework and strategies that have allowed him to sell $500,000 in packages with a following of 13,000 people thereHow he uses testimonials from customers, the importance of a strong CTA and so much more!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 30 May 2018 00:30:00 -0700
Strategy Sessions: Reaching Target Customers, Creating Offers & Leveraging Content with Sarah Young

On today’s show, I have another strategy session call, this time with Sarah Young of BizTemplateBabe.com, which was just started in January of this year. Through her site, Sarah offers fully editable designer templates and her clients simple, fun and affordable branding options.You’ll hear how last year Sarah was actually doing completely something different through a blog for moms. This blog had a big following but she decided to transition when she was feeling burnt out and looking for a change.Sarah’s background is actually in interior and graphic design, and she’s found a way to use her skills and experience to help other business owners with their branding.What she’s discovered though is that she’s targeting a much different audience now and starting from scratch, so our call today focuses on how she get qualified business owners as clients of her new venture.If you go to Sarah’s Etsy store you’ll see that she’s already created a large amount of content and suites of products, and the strategies and ideas that we discuss in this episode are really just ways to use the content she already has and is creating on a regular basis, to really grow her business. On the Show Today You’ll Learn: Why a membership site may be the ideal way for her to grow her business – and some examples of how others (and myself) run oursMy thoughts on an approach focused on video and a sample email sequence she can useA targeting strategy Sarah can use and what she can look for in terms of engagement audiencesWhat she is doing now with a freebie and discount offer to build her email list and I give her some segment strategies and ad campaigns that would be simple to set uWhy using her background story will be so powerful, my recommendations for video length, ad copy and much more.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 23 May 2018 00:30:00 -0700
Automated 7-Figure Webinar Funnel (in 12 Months) with Caitlin Bacher

I’m in the same mastermind group as today’s guest, Caitlin Bacher, and by getting to know Caitlin, I just knew I had to have her on the podcast to talk about her evergreen webinar funnel and marketing strategies.Caitlin helps course creators increase their income through the power of Facebook groups and automated webinars, and she is the creator of an online course called The Fab Facebook Group System. Caitlin also hosts a popular 12-month group coaching program called Scale with Success.Caitlin has her business to a point now where she is running one automated webinar and generating revenues up to $300,000 per month, and she reveals her current ad spend and ROI in this episode.As you’ll hear today, Caitlin is an example of someone who did a lot of testing and had to go through a lot of trial and error to discover what works for her. She shares the importance of tracking your key performance indicators (KPIs) and working closely with a good ads manager, something we talk a lot about here on the podcast.I am so amazed at her business growth in a relatively short period of time, and I’m sure you will be too. On the Show Today You’ll Learn: How Caitlin differentiated herself starting out and what she noticed that helped her discover her nicheWhy focusing on a particular person, as opposed to a thing, was key to the growth of her business. The mindset you need to use when targeting cold traffic for webinars and what made her decide that she needed to automate hers. How running evergreen webinars differs from doing launches and the ways Caitlin had to change her thinking around this. What her team looked like starting out and how she’s been able to grow it now in 2018Why focusing on the wrong things can be so harmful to your business.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 16 May 2018 00:30:00 -0700
Back to Basics: How to Avoid the Biggest Mistake People Make with Their Facebook Ads

On the show today I’m going to be sharing with you the biggest mistake that I see people making, including those new to Facebook ads and experienced Facebook ad managers. This mistake is really keeping them from the results they want to be achieving with their ads, notably inexpensive leads and sales.If you’ve read the book The One Thing by Gary Keller and Jay Papasan, you know that the concept of the book is to determine what is the one thing that you can do, that by doing it everything else will be easier or unnecessary. That’s really what we’ll be talking about here as it applies to Facebook ads.Specifically, you’re going to hear why taking the time to fully understand your target audience on a holistic level before running your ads is critical to setting yourself up for success with your Facebook ads. On the Show Today You’ll Learn: What things you need to know about your customer to effectively market to him or her The questions you need to be asking yourself, like are there sub-segments of your audience that you’re looking past? 5 ways to figure out your target audience’s paint points, hobbies, interests and more – including how I did it in my own business What knowing their beliefs, objections and myths can tell you and why you need to address these in your ad copyExamples from my own business of Facebook ad copy used and an exercise that we’ve done to really target our ideal customer.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 09 May 2018 00:30:00 -0700
(Case Study) How to Use "Challenges" + FB Ads to Grow Your List & Make More Sales with Devani Freeman

On the show today I’m joined by a woman named Devani Freeman who runs a social media marketing business here in San Diego called Heart Centered Social where she works with both online and local businesses.A big part of her business is managing FB ads for businesses and one area where she’s found a lot of success is using Facebook ads to drive into a 5-day challenge.And I asked her to come onto the show to share some case studies of challenges she’s run for her own business as well as those of her clients.I really like the strategy that Devani uses, because it’s a pretty straightforward one that anyone can use, and best of all, a large ad budget isn’t needed. Today you’re going to learn: How Devani generated $57K by using a challenge that had just 500 people in it.How she uses challenges to sell high-ticket programsWhat every challenge needs in order to give it a chance to be successfulWhat she noticed about the quality of leads when people went through her 4-week mini-course firstShe shares a case study of a client who had a $100K month by running a challenge to cold trafficWe talk about Devani’s strategy for making compelling Facebook video adsHow to use a Facebook group in your challenge strategyWhy you don’t need to have a huge audience going through your challenge in order to see success.And more today...


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 25 Apr 2018 00:30:00 -0700
GDPR: Everything You Need to Know + How to Ensure You're Compliant

On today’s episode, my guest and I will be talking all about GDPR. What exactly is it, and does it affect you? I’ve invited on my friend Suzanne Dibble, who’s a business law expert in the UK, to break down what you need to know and do about the EU’s new General Data Protection Regulation. It seems as though not many people in the United States are talking about GDPR, but for those of us with online businesses, this is something we need to understand and act on. We’ll be covering how it applies to Facebook ads and the Facebook pixel, and Suzanne will be sharing the steps we need to take to be GDPR compliant. She’ll also reveal what effect it has on how we collect opt-ins, as well as what we need to consider with our email CRMs and other software we use daily in business. There are a lot of legal terms in this episode, but Suzanne provides all the resources we need to get our heads around this topic. It’s such an important discussion to have, because I think this is going to be the new norm for business and data protection going forward. On the Show Today You’ll Learn: What the intent of GDPR is (and isn’t) How data controller and date processors differ, and the various responsibilities of each An example of a behavior that might get you into trouble… How adhering to this new legislation can give you a competitive advantage Whether or not you can tell if company is GDPR compliant Why pre-ticked boxes and opt-outs might not be enough now – and what to do instead What potential fines and consequences will exist after May 25th, 2018.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 20 Apr 2018 00:30:00 -0700
Using Facebook Live Video to Build an Audience, Create Engagement & Sell More Products with Urbanist’s Ariel Viera

My guest on the show today is Ariel Viera who runs an online platform called The Urbanist.With the Urbanist, Ariel explores cities and culture around the world via live video on Facebook and through storytelling. He goes live 4-6 times per week and in a very short amount of time has amassed over 7M video views.He’s become such a successful live streamer that he was just recentlyNominated for a Shorty Award for Live Streamer of the year along with the likes of Vin Diesel, Dick Vitale, Scott Rogowsky from HQ Trivia and others.What I love about Ariel and what he’s done with the Urbanist is he’s created an amazing engaged community on Facebook from scratch -- over 32K followers -- in a really short time.And he generates revenue through sponsorships, donations, and video making services.I asked Ariel to come onto the show to share his story, so today you’re going to learn:How to use Live video to showcase and sell productsHow to be a better storyteller with Live videoHow the updates to the FB algorithm have increased the quality of engagement on his videosThe strategies he uses to build his audience on Facebook and to continuously get more people to watch his videos.Why engagement is way more important than vanity metrics to ArielHow an idea from Gary Vaynerchuk gave him the idea to use FB ads targeting to get partnershipsWe talk about different ways to get more engagement on your live videosHow to be more comfortable on live video, with one strategy being far and away the most important tacticAriel’s thoughts on why live video is more effective than creating a video then posting itAnd a lot more...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 18 Apr 2018 00:30:00 -0700
Simple (iPhone) Facebook Video Ads: $0.83 Leads In Her First Ever Campaign with Cielo de la Paz

In this episode, I’m bringing you person who approached me and introduced herself at Social Media Marketing World, Cielo de la Paz. Cielo has a business teaching solopreneurs, entrepreneurs and small businesses how to make videos using just their iPhones. You’re going to love the story of how she got into this business and how she’s had success with what she’s learned from this podcast. Best of all, Cielo brings all her numbers to share with us.You’ll hear how started offering her course on a third-party site and now teaches it at conferences, workshops and to large organizations. At the moment she still has a part-time job, but you’ll hear her big plans over the next few months to transition to doing just her own business.She shares how her lead magnet quickly grew her email list and how she was able to get 83 cent leads to primarily cold traffic. She’ll talk about how she used only one ad set and really went for it with her initial Facebook campaign…Cielo doesn’t just teach the tech behind shooting videos on iPhones, but how to maximize and optimize those videos so that you can get the best results for your business. She does offer an amazing freebie though with all the helpful tools and resources to get you started shooting video on your iPhone, and she shares a lot of these tools here today in this episode.I think you’re really going to enjoy this episode because it’s packed with a ton of useful information, and I know I’ll be a customer of Cielo’s myself because I’m looking to seriously up my game when it comes to shooting videos with my phone as well. On the Show Today You’ll Learn: Her video ad strategy and how she has experimented with longer format videos with higher production value Why she feels Facebook advertising was a better option for her business over Google AdWordsHow she set up her first funnel and what worked (and didn’t) Who she targeted and excluded, and my recommendations for what she can try the next time she runs a Facebook ad campaign The two key elements you need when shooting a video with your iPhone.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 11 Apr 2018 00:30:00 -0700
How He’s Doing It: $500K In Revenue From a $12K FB Ads Spend with Charlie Liu

Today’s guest approached me at the end of my presentation at Social Media Marketing World and told me how he had spent about $10,000 on Facebook ads to generate $500,000 in revenue. You’ll meet Charlie Liu, the co-founder of Digitsu in this episode. Digitsu is an online source of quality martial arts instructional videos, and his story is one that you’re going to want to hear. He shares how they now market their products to customers and how he came up with the strategy to do this. Charlie reveals that he thinks of the funnel as a maze, getting people from point A to B and developing an army of loyal fans and community along the way.I’m super impressed with what Charlie is doing, especially since he is not only an avid listener of this podcast, but he’s someone that has applied what he hears and continues to test and improve on the strategies he learns. On the Show Today You’ll Learn: How Digitsu started as a blog and why now it’s a platform and so much more than an e-commerce siteThe way he discovered the power of custom audiences and the importance of testingWhat Charlie feels differentiates Digitsu from the competitionHow he realized the key to Facebook marketing was using the pixelWhy they go big with their free content and offer a lot more than just a PDF to people opting inHow’s he’s using video to build engagement audiences.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 04 Apr 2018 00:30:00 -0700
How to Create & Validate Offers that Sell

On the show today I thought I’d talk to you about how to create and validate offers that sell. This is something that comes up a lot in discussions with my students, especially those in my Accelerator 12-month group coaching program. It’s one of my goals here on the podcast to share with you real-world examples that are happening, whether it’s in my listeners’ business, my students’ businesses, or in my own business. In this episode, I’ll be sharing with you how the offer of my new membership program, The ROI Club, came to light.I have to mention that when I say offers, here I’m talking about paid offers and not free ones. You’ll hear that when it comes to paid offers, the very first place you need to start before doing anything is understanding the needs of your target audience. Once you know this, you can then create offers that will really serve them. On the Show Today You’ll Learn: Ways that you can determine the needs and struggles of your target audience, even if you don’t have a large following right now How I determined what my audience is struggling with and used the feedback to create my membership program The “4 P’s” of an offer and how to work through them when coming up with your own product or service to sell Two helpful words to put into the promise of your offer – and why they should be there A big mistake that people are making when it comes to pricing How I validated my idea and determined my pricing strategy.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 28 Mar 2018 00:30:00 -0700
Strategy Sessions: Facebook Ad Strategies for Selling Consulting Sessions (Baby Sleep Consulting)

For today’s episode, I have another strategy session for you, this time with Hauke Pasch from New Zealand. Hauke is currently using Facebook ads for his wife’s new baby sleep consulting business. Since their prospective clients will have a very personal need, they will want a connection with someone they trust. I give Hauke my input on the best ways that they can build this trust and establish relationships while building brand awareness and generating sales.I like the niche they’re in and they don’t need to have a big budget at this point for ads. They just need to be testing and not getting locked into any one single strategy. Most importantly, I feel they need to be aware of the different conversations with each of their target audiences, and the more specific to the audience the conversation can be, the more they will be able to convert their Facebook ads. On the Show Today You’ll Learn: How they can use their own story and challenges to position themselves as an authority in the fieldMy thoughts on what they can use as a lead magnet, and how they can use a quiz to drive engagement and opt-ins for this resourceI look at their current targeting and what can be done in terms of testingWays they can implement video, including Facebook Lives and video posts, to target their audience and grow their followingAnd more!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 26 Mar 2018 00:30:00 -0700
How to Sell Products With the FB Ads “Trifecta” Funnel with Mike Jackness

Listeners have been asking for more shows about e-commerce, specifically what are some ways that we can be selling physical products online with Facebook ads. I asked a bunch of my friends to see who is doing some really cool stuff in the e-commerce space (that I had to have on the show!) and the name Mike Jackness kept coming up.Mike’s on track to do 8-figures this year between his four brands, and even if you don’t have an e-commerce business at the moment, you’re going to get a ton out of really smart ways that he’s marketing and selling his products with Facebook.Today we talk about everything from how to create an e-commerce business, ways to come up with product ideas and what’s working for Mike now when it comes to his Facebook ads strategy.We’ll also talk about what are some pitfalls you absolutely need to be aware of if you’re getting into the e-commerce space, and he shares what his Facebook ads “Marketing Trifecta Sales Funnel” looks like. Mike also explains why he clears his email list on a daily basis, and a whole lot more! On the Show Today You’ll Learn: What Mike realized about affiliate marketing and the importance of ethics and valuesHow his attitude, perspective, and focus has changed over the last 15 years he’s been doing affiliate marketing His mindset around sourcing products and ways you can improve the products that you’re offering What their email follow-up process looks like and how they’re getting an open rate of about 35%! Why Mike feels that Facebook Messenger is the future and how he's leveraging it in his businesses.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 21 Mar 2018 00:30:00 -0700
Bonus: FB Ads Q&A! Boosting Posts, Ad Fatigue & More from SMMW

Today I have another bonus episode for you, where I share a Q&A session I gave to attendees at the recent Social Media Marketing World held in San Diego. As you’ll hear, we cover a lot of ground here and the questions came from experienced Facebook ad managers as well as people just starting to use Facebook ads. One person I spoke with even shares how he made $500,000 in sales of an ad spend of $10,000.Like I talk about a lot here on the podcast, even though the new Facebook algorithm is the “elephant in the room” that has advertisers worried, there’s really no need to panic if they are focusing on adding value and promoting engagement based on solid content. On the Show Today You’ll Learn: How to tell when your Facebook ad campaign is fatigued, and how you can troubleshoot if it isWays to attract listeners to a new podcast, even if you don’t already have an audienceWhat to consider when looking at a lifetime ad budget versus a daily oneHow my two-step approach for minimizing audience overlap can help your next ad campaignMy plans for this podcast, and why I encourage podcasters to consider posting episodes to YouTubeWhy my opinion on boosted posts has changed recently, but you still need to have a strategy if you’re considering doing thisWhy optimizing for landing page views should be something you are testing.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 16 Mar 2018 00:30:00 -0700
[Case Study] How Rachael Welch Turned a $223 Facebook Ads Spend Into $46,000

On today’s episode, my guest is Rachael Welch, a marketer who is sharing her results from a recent launch that she helped a client with. Rachael posted about it in our Facebook group and it caught my eye, as she turned a $223.50 ad spend (in Aussie dollars) into almost $46,000 US!As you’ll hear, Rachael helps people who are want to create, launch and sell an online course with the goal of moving towards and evergreen model. Perhaps most impressive is that Facebook ads aren’t really what she does on a day-to-day basis, but by testing some great strategies she got amazing results.Rachael shares all her numbers, including how many people ended up registering and attending the webinar, the final sales (including those from the email follow-ups after the webinar) and costs per lead…A big part of what we talk about today is the mindset shifts required around creating online courses. The truth is that you really don’t have to have a perfect course created before testing the idea and selling it, as long as you have a great offer and effective marketing strategy in place. On the Show Today You’ll Learn: Who Rachael focused on for this launch and her Facebook ads targeting strategy for getting people to the webinarHow she leveraged her client’s large Instagram following, and the ways she was able to get around the price concerns she was hearing I run through how she can see a cost per conversion in Facebook ads manager, even if the objective of the marketing wasn’t conversionsHow big of an advantage it is to have a warm audience to market your product to within a short launch periodWhat re-targeting strategies she used after the webinar and how she would re-do the email sequence in the next launchWhy a reach objective should be considered when dealing with smaller audiences and how she can use Facebook messenger in her next launch for even better results.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 14 Mar 2018 00:30:00 -0700
Bonus: 3 eCommerce Strategies Working Right Now with Steve Chou

On today’s episode, I’m sharing more of what happened at last week’s Social Media Marketing World in San Diego. As mentioned in the previous episode, I recorded some live audio interviews as well as some Q&A from people who were at my session on Facebook ad custom audiences. One person that I spoke with was my buddy Steve Chou, from MyWifeQuitHerJob.com. He and his wife also have an e-commerce business selling handkerchiefs called Bumblebee Linens, and as well Steve was a past guest on The Art of Paid Traffic on Episode 140. In this impromptu interview with Steve, he shares three e-commerce strategies that are working very well for him right now. As you’ll hear, these strategies are practical, actionable and easy to implement! On the Show Today You’ll Learn: How Steve is using chatbots on a free offer to get email and messenger subscribersWays to use live chat, FAQs and automated response to add people to your messenger subscriber listFacebook’s broad match dynamic product ads can be an easy way to target audiences and get an ROI on autopilot – if you test what audiences it works with firstAnd much more! Download my free 60-Second Diagnosis checklist! Simply send me a message on Facebook by clicking here with the word: troubleshoot and you will be sent the checklist.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 09 Mar 2018 00:30:00 -0800
3 Big Takeaways from Traffic & Conversion + Social Media Marketing World

I just wrapped up an epic week of conferences, with both the Traffic & Conversion Summit and Social Media Marketing World happening here in San Diego. There was a lot going on at both, and I had a lot of conversations, so I wanted to briefly share with you the three big takeaways I had. On the Show Today You’ll Learn: The best ways to add value and be authentic - and why doing this is more important than ever How Facebook Live videos can be repurposed into paid advertising Using video doesn’t have to be complicated, just do this…Ways to leverage available technology so that you can have more personalized conversations with your audienceThe two biggest mistakes I see when it comes to Facebook Messenger marketing And much more!Makes sure to tune in to the next episode of the podcast, as I’ll be sharing more of what happened at Social Media Marketing World!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 07 Mar 2018 00:30:00 -0800
Strategy Sessions: Facebook Ads for Realtors + Small Market Advertising

Today I’m bringing another strategy session with one of my students, Hayley Strzelec. We’re talking about running Facebook ads for a local realtor in a small market near Vancouver, British Columbia, and how realtors should be leveraging Facebook and online marketing to grow their local businesses.I share a strategy that so many agents are not doing now, but with a little effort in this area, they could completely position them as the “go to” person in their area. We also look at how to prioritize targeting when you’re working with a small budget, and what objectives need to be used when doing this. We finish with a conversation around what to do when you’re getting high positive, but also high negative feedback, and what you need to look for when it comes to relevancy scores.Even if you’re not a real estate agent, you’re going to get a lot of value from this strategy session as we discuss a lot of different strategies that can be applied to any business marketing in a smaller town.On the Show Today You’ll Learn:How videos and incentives can be implemented effectively into your local marketing campaignWhether I would start with warm audiences or cold traffic and my suggestions for objectives to useWays that a brand awareness campaign can be used to start building a position of authority for your clientWhat can be done in terms of testing, and a common trap that advertisers fall into when it comes to advertising on FacebookAnd much more!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 28 Feb 2018 00:30:00 -0800
How a Stock Market Trader Used an Unconventional Strategy to Grow His Online Business to $500K+ with Jason Brown

For today’s episode, you’re in for a real treat, as this interview has become one my favorite ones to date (and we’ve done a lot here on the show)! I’m joined by my friend Jason Brown, a stock and options trader who teaches people how to do stock and options through his website, TheBrownReport.com.I asked Jason to join me today so that we can dive into the unconventional approach of growing his business using an automated webinar that he started running on YouTube. Jason now spends about $10,000 in paid advertising each month and he’s seeing an amazing 3-to-1 ROI!I also wanted to share Jason’s story about how he built his business to 500k, all while working a full-time corporate job. You’ll hear how he learned which platform to start using to market his business, how he justifies sharing his entire webinar as a YouTube ad and the trial and error process he used to achieve all the success he has had to date. On the Show Today You’ll Learn: What makes Jason’s approach to teaching others about the stock market different than most How his business and marketing has evolved, and why he waited to leave his corporate job Why he considers YouTube ads as “game changer” for his business and the approach he took when learning the platform How he’s been able to build his business to run full-time, while he works at it part-time… His recommendations for marketers new to Google marketing The ways that Jason is tracking key metrics like lifetime customer value and conversions My advice on how he can improve his Messenger marketing strategy – in order to stay within Facebook’s policies How Jason consolidated his multiple offers and the reason for this shift in strategy.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 21 Feb 2018 00:30:00 -0800
How to Use Google's Ad Offerings to Diversify Your Online Marketing with Mike Rhodes

Today I’m welcoming the owner of WebSavvy, Mike Rhodes, to The Art of Paid Traffic. WebSavvy provides services that drive performance on the channels that most directly impact digital ROI, such as Google AdWords.We’ve talked about Google AdWords on the show before and awhile back I began asking around for the go-to person when it comes to this topic to bring on the podcast. Mike Rhodes is a name I kept hearing, and you’ll he’s the perfect person to share more about the massive opportunities with Google AdWords (that I know are being overlooked by a lot of people).Mike gives some great tips on these opportunities and which businesses AdWords are for - and who maybe shouldn’t be spending money on them. He talks about the changes he’s seen in online advertising the past several years, the keys to remarketing, and he also takes us through how he would market a hypothetical business that I ask him about.You’re going to hear Mike explain why when it comes to Google AdWords, you really don’t need to make it difficult but you do need to understand your limitations and know when it is the right time to get help from a team of experts.On the Show Today You’ll Learn:How Mike got started in Google AdWords – and the two books that changed the way he thinks about business and moneyWhy he doesn’t focus on Cost Per Click and what metric matters the most to himHow to use Google to tell if people actually want what you’re selling and the many ways you can use AdWords in your marketingThe importance of diversifying your advertising beyond just FacebookWhy Mike feels so strongly that when it comes to advertising using Google, everything starts with tracking!What you absolutely need to be doing now if you’re an E-comm businessThe top questions to ask when interviewing agencies to work with.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 14 Feb 2018 00:30:00 -0800
How to Win With the Updated Facebook Algorithm + FB Ads Q&A

On the show today I’m going to be answering questions that I’ve been getting recently (and I’ve been getting a lot of them)! I chose this group because I think the answers to these questions will really benefit a lot of you.I’m going to be talking about things like my tips for using Facebook ads to grow a non-profit organization, why a lead campaign might not be getting traction and a whole lot more. On the Show Today You’ll Learn: What the recent changes to Facebook’s algorithm for their newsfeed, what it means to your business – and why I think these changes will be good for marketers What you need to consider before making changes to ad an ad set while it’s running Why you shouldn’t be discounting the value of awareness and branding when targeting audiences How to proceed if you’re getting a high relevance score and positive feedback, along with high amounts of negative feedback… What to do if the ad manager doesn’t seem to be tracking conversions.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 07 Feb 2018 00:30:00 -0800
5 Simple Steps to a High-Converting “Challenge” Funnel with Tammy Cannon

On the show today I’m joined by one of my students, Tammy Cannon. Tammy owns a business called Cannon Social Media, and she creates online courses and manages Facebook ads for creative businesses.In this episode, Tammy is going to break down a simple automated sales funnel that she created which allowed her to grow her email list and also generate revenue through an Instagram challenge.We’ll look at where she got the idea to run the challenge, what her objectives were with it and why she went the automated route to deliver it. Tammy also shares how she was able to get a 60% conversion rate on her opt-in page and what she did in terms of an upsell.The big takeaway I want you to get here is the simplicity of it all. You’re going to hear how she started out promoting her challenge to her Facebook group by listening to the members’ feedback and then refined the funnel from there.You’ll notice that Tammy only spent about $300 over two weeks to test it out against cold traffic, and her future plans this year to re-run the challenge with some adjustments. This really is something that anyone can do!On the Show Today You’ll Learn:Why you should be matching your ad image to the one used on your landing page - plus what to consider when choosing the file name for the imagesWhether or not using long-form copy when targeting cold traffic is a good idea…How to keep your landing page simple – and the advantages of doing thisWhat Tammy did with her Thank You page to generate upsells of $47The often-forgotten step that can increase your funnel’s success tremendously if implemented.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 31 Jan 2018 00:30:00 -0800
Foundation of Successful Facebook Ads -- My Interview on Photogs Unite! Podcast

On the show today I want to share with you an interview that I did on a podcast called Photogs Unite! This is a podcast that teaches the business side of the photography and helps professionals do what they do best – be behind the camera.The host of the show is a guy by the name of Mike Lloyd, and the reason that I chose this specific conversation to share with you here is that it was really good (if I do say so myself!) and Mike is such a great interviewer.We cover a lot of things that are considered foundational principles (conversions, objectives, re-targeting strategies and more), but they are essential for anyone wanting to be successful marketing a business on Facebook.As I talk about often, a lot of this hinges on how well you really understand your target audience. It’s about having those conversations with your ideal customer, listening to what he or she says, and then using that information in your Facebook ads. This is another episode that can really benefit you, regardless of the industry you’re in. You also don’t need to have a business that operates only locally to gain value from what Mike and I talk about today. On the Show Today You’ll Learn: The mindset you need to take when starting to run Facebook ads and how Mike approaches Facebook marketing for his businessWhat you should (and shouldn’t) be doing when it comes to Facebook advertising on a limited budgetWhy to use the conversion objective instead of one for just trafficWays to use free content to position yourself as an authority – and amplify you’re advertisingThe reasons that sending leads to your main website, instead of a dedicated sales page, might not be such a bad idea – despite what traditional marketing principles say!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 24 Jan 2018 00:30:00 -0800
How I Would Grow a Local Fitness Rehab Clinic with Facebook Ads

I want to do something a little bit different with you here today, and it’s something that I want to start doing more of on the podcast. I’ll be taking a business and sharing with you how I would market it on Facebook. Today’s business is a small fitness and rehab clinic, Fix Body Group, a local company that my wife and I are actually clients of.Recently the owner of this business, Sean, introduced himself to me and explained the current marketing strategy that they’re using at the local level. I then gave him my suggestions on how they should be using Facebook, as well as Instagram, to grow the business. Regardless of what type of business you have, my conversation with Sean is very relevant. I’d like you to take what jumps out at your and apply it to your own business, or for clients that you manage Facebook ads for. As you’ll see, you really don’t have to be spending a lot of money to implement and effective marketing strategy online! On the Show Today You’ll Learn: The key step that you need to start with (and something Sean was missing)Why having a Facebook pixel on your site isn’t enough, and what you need to be doing with itWhat video strategy I recommend for them, and then what can be done with the content they’re creatingThe types of ads I’d be testing in their situationAnd much more! Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to RickMulready.com/Messenger and I’ll pick one winner at random at the end of the month.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 17 Jan 2018 00:30:00 -0800
How to Ethically Use Subconscious Selling to Improve your Marketing and Increase Sales with Jim Fortin

For today’s show, we’re going deep and talking about how to ethically use subconscious selling to improve your marketing and increase your sales. Joining me to talk about this is my friend Jim Fortin.Jim is an expert on this stuff and he has over 20 years experience in subconscious selling and high performance using neurolinguistics and behavioral science. Jim has created a powerful new selling technique, which he calls NeuroPersuasion®.As you’ll hear, what Jim teaches can do things like shorten your selling cycles and significantly improve your sales performance very quickly. In this episode, we dive into how to use brain triggers and pattern interruptions in your ads, what it means to use metaphorical imagery in your marketing (and what this can do for you), ways to demonstrate your offer to differentiate yourself from others and a whole lot more.We haven’t talked about a lot of these concepts on the podcast before, and this is an episode that you’re probably going to want to listen to multiple times (and take lots of notes!) to fully grasp the fascinating topics that Jim is talking about today. On the Show Today You’ll Learn: How Jim not only wraps his knowledge of behavioral research around not only NLP, but conversational hypnosis Why just about everyone in sales and marketing is working “backwards”The amazing discovery about the brain and the decision-making process – how major corporations are using it in their advertising (and you can too)Why trying to be better than the competition is the wrong approach to take…Jim’s practical and tactical advice for marketers doing webinarsHow you can start entering the conversation your prospect is already having in his or her brain – and the immediate results you will seeTips for using language patterns and suggestions ethically and effectively.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 10 Jan 2018 15:07:50 -0800
2017 Facebook Ads Lessons + What to Expect In 2018

For this first podcast episode of 2018, I’m taking a look back at some of the big lessons that I learned about advertising on Facebook in 2017. I’m also looking ahead at what to expect in this year in terms of Facebook advertising, and online marketing in general, and sharing this with you.It’s not enough to just be running multiple campaigns on Facebook, you’re going to need to know what you want to accomplish and have a clear strategy around this…With the frequent changes on the platform, it’s up to the advertiser to check Facebook’s policies on a very regular basis, as well as keeping up on all of the platforms and emerging technology so that you can take a holistic approach to marketing your brand.A lot of what I talk about today, like building relationships and being aware of your customer journey, can be considered fundamentals of marketing and things I discuss often. However, you’ll see just how important it is going to be to determine how to best have a personalized conversation with your target audience and to do this as soon as possible. On the Show Today You’ll Learn: Why you’ll need to pay even more attention to things such as relevance score and your positive and negative Facebook reviews How you can be using video to market your business - and why you don’t need a big production budget for videos to be effective My recent experience testing Instagram Story Ads in a recent launch and what to think about if you’re considering using them as well What’s now allowing us to better leverage “big data” and why you’re going to need to really know your numbers to get the most out of itAdvanced applications that are gaining traction very quickly and will provide advertisers big opportunities in the very near futureThe two social platforms making improvements that will become bigger players in online marketing for 2018 Stay tuned for the next episode with Jim Fortin, as we talk about how to ethically use subconscious selling to improve your ads and get more sales. We go deep in this conversation, and Jim shares so many fascinating insights on mindset and sales.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 03 Jan 2018 00:30:00 -0800
Strategy Sessions: Improving + Scaling Your Webinar Funnel with Denise Schmeichler

For today’s show, we have another Facebook ads strategy session, this time with Denise Schmeichler. Denise has created a content marketing course that’s in Spanish, and she’s looking to scale her Facebook ads for her future campaigns - without increasing conversion costs.We’re going to break down her webinar sales funnels to see where we can make improvements to increase her overall revenue. You’ll hear me asking Denise a lot of questions to get an idea of how effective her funnel is at the moment, and this is because we don’t want to be pushing more leads through a broken funnel!We look at the stats from Denise’s webinars, and let me tell you, she came to this call with her numbers ready. I share with her how I would approach her situation, including which levers to focus on that will really push the results that she is looking for.I love these types of conversations and even if you’re not doing webinars, you’re going to find a ton of value here that you can apply to your business. On the Show Today You’ll Learn: Why having the right follow-up sequence in place after a webinar is crucialWhat Denise’s current follow-up sequence looks like and the additional tracking and changes I would implement in her future campaignsAn easy way for her to overcome the price objection…The single objective I would strive for the next time she runs her adsStrategies for when to start running ads in the lead up to the webinar, and when to optimize themMy recommendations in terms of lookalike audience, ad sets and more.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 27 Dec 2017 00:30:00 -0800
Strategy Sessions: Optimizing Your Sales Funnel & Facebook Ads with Food Blogger Christine McMichael

Today on the show we’re diving into a Facebook ads strategy sessions with a food blogger named Christine McMichael, who runs a site called JarOfLemons.com.We break down her sales funnel and what her current objectives are for the business. I also pull up her webpage during the conversation to talk about her customer’s journey, and what they’ll see when first visiting the site all the way to purchasing her new book.The big thing Christine wanted to focus on today was how to organize the testing of her sales funnel, and to see what’s working (and what isn’t)…We cover what to be measuring in a sales funnel, how to get started with testing Facebook ads and a whole lot more. As you’ll hear, Christine has a lot of good things happening in her business and once she dials in some of the strategies we discuss today, the skyis the limit for her! On the Show Today You’ll Learn: Ways to optimize your website, including colors and layout, along with retargeting strategies for people who visit itWhy Christine should focus on a Facebook video strategy using engagement audiencesHow using pixels will track and move prospects further along the funnelAd sets she can use and ways to make her targeting more efficientWhy I feel there is such a huge opportunity in her niche when it comes to Facebook advertisingHow to track the data for the audiences you are targeting, including what to think of when naming your ad setsWhat I recommend Christine by focusing on and which two offers to use with her Facebook ads.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 20 Dec 2017 00:30:00 -0800
Lessons from Managing $500M in Media Spend and How to Apply them to Your Business with Babak Azad

On the show today I’m joined by Babak Azad, who is the former Senior Vice President of Media & Customer Acquisition at Beachbody. During his time there, Babak helped grow the company from $100 million to over a billion dollar in sales, while overseeing more than $500 million in media spend. Now he is the founder of Round Two Partners, which helps performance marketers scale their businesses.I asked Babak to come on the show because he brings a very unique perspective from his days at Beachbody. You’ll be interested to hear how he had absolutely no direct response or performance marketing background prior to joining that company, but the lessons he has learned he now uses to help small business owners who are his clients.In this episode we talk about how you can understand the value of a customer, the importance of scaling, why it’s really all about context and fundamentals when it comes to business (regardless of which platform you’re using), and so much more.You may find that it takes a few minutes of us talking to get to the really good stuff in this interview, but I really like that we covered such a wide range of topics that can really applied to many types of different businesses. As we talk about the show often, you’re going to hear that regardless of what level you’re at, you need to always be in a mode of testing and optimization. On the Show Today You’ll Learn: The single biggest takeaway that Babak took from experience at Beachbody – and a significant mindset shift he had to make around advertising spend What you really need to know in order to succeed (especially if you’ve just launch or are bootstrapping things)! An area that he believes is missed opportunity that most companies aren’t taking advantage of What his two channels/two offers concept is all about and the importance of simplifying while scaling The reasons why it’s beneficial to go deep on the one channel that you’re seeing the most success in How to leverage our time so we’re spending it where it really matters, plus when to hire and how to know which tasks you should outsource!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 13 Dec 2017 00:30:00 -0800
How to Use Quizzes + Facebook Ads to Get Quality Leads with Chanti Zakariasen

My friend Chanti Zak is a conversion copywriter and she appears on the podcast today to look at something we haven’t covered a whole lot on this show – quizzes!Chanti reveals how using quizzes, along with Facebook ads, can generate lots of high-quality leads for your business. She shares her specific process for creating quizzes, and discusses a case study where she generated 10,000 new leads in just one month (and with a Facebook ad spend of only $500!) using a quiz…She talks about the different types of quizzes shown to be successful for businesses, which niches can benefit the most from doing them and why quizzes convert so well with Facebook ads.Not only does Chanti give a step-by-step on how to create your first quiz, she shares her best practices for questions to ask, what an email follow-up “should” look like, the software to use and so much more in this episode. On the Show Today You’ll Learn: Why she considers quizzes and Facebook ads a “perfect match”A way to work backward to create your first quiz – and what she would do to build one for my own business!Why knowing your audience’s language is so important, and how you can find out what this is (even if you don’t have an email list)The average quiz is shared 2,000 times – here’s how to make yours more shareable…What happens when you get clear on your branding and how quizzes can be effective tools to help you do thisWant to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to RickMulready.com/Messenger and I’ll pick one winner at random at the end of the month!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 06 Dec 2017 00:30:00 -0800
The Million Dollar Facebook Ads Tweak with Jarrod Bentley & Ethan Sigmon

Today I’m doing something a bit different as I’m joined by not one, but two guests on the podcast. You may recognize Ethan Sigmon’s name from a past episode where he talked about how to create high-converting Instagram ads. This time Jarrod Bentley, who hired Ethan to run his Facebook ads, is also here and we’re going to dive into how they’re using a Facebook video ads strategy to sell fitness DVDs.Jarrod comes from an infomercial background and he reveals what led him to move away from television to online marketing, as well as the struggles he faced when he first started. He also shares how he was able to learn Facebook advertising and see success with the platform, along with a tweak he made that literally resulted in a million dollars in revenue!Jarrod also shares details about how their Facebook ad account was shut down, and why looking back he now considers this the best thing that could have happened to him…Ethan walks us through the steps he used to get the Facebook ads running again once becoming involved, and to how they are now spending upwards of $6,000 a day on ads…You’ll see that a lot of what we touch on here can be considered advanced topics when it comes to Facebook advertising, but I’m still excited to bring the conversation to you because I think anyone that’s marketing on Facebook can really benefit from the information that is given in this episode. On the Show Today You’ll Learn: Why Jarrod saw Facebook as the best option to identify and target his ideal customer, and the first types of ads he used to test FacebookThe reasons Ethan was brought onboard to help – and the advantages to having an expert manage your ad campaignsWhat approach to take should your Facebook ads be shut down for any reasonStrategies to use when comes to video engagement audiences, lookalike and overlap audiencesMindset shifts for business owners to make in order to be able to focus on their core competencies! Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to RickMulready.com/Messenger and I’ll pick one winner at random at the end of the month!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See om


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 01 Dec 2017 08:34:38 -0800
Perfectionism Bogging You Down? Me too…
I’m doing something quite different in today’s episode…Rather than share a strategy, a how-to, case study, or campaign insights or stats…I want to talk about something that’s holding so many of us back in our businesses.And that’s perfectionism.And the reason I decided to share it with you is this is something that I have struggled with.And the more I’ve shared it, the more people I hear from saying that they too struggle with it.And they ask me to continue talking about it...There’s a great quote by Brene Brown about perfectionism that says:“Perfectionism is not the same thing as striving to be our best. Perfectionism is not about healthy achievement and growth; it's a shield.”I share this because I’ve realized that perfectionism is the cause of one of the biggest frustrations in my business -- speed of execution.It’s something I’ve struggled with over the last few years with the podcast, articles, creating video, writing emails, etc...You see, I have so many ideas and things I want to do, but they get bogged down by my wanting them to be “perfect” before they see the light of day. Some never even DO see the light of day.It’s a “shield”, as Brene says, that I use to keep my work from being judged.Things just got deep up in here, I know.But maybe you can relate?Well, I’ve decided enough is enough.Because to follow through on the vision I have for my business, being stuck in perfection-land has no place any longer…So when it comes to the podcast, articles, creating video, and writing emails, I’ve given myself permission “Good Enough” is now enough. It’s about getting out of my head, executing and letting YOU decide whether you find value in what I’m creating.After all, it’s not about whether I think something’s awesome, it’s about whether you think it’s helpful.This shift in mindset has been awesome.It’s been freeing...I feel like a huge weight has been lifted off my shoulders…Game on...Now, I want you to look at your own business…Where might perfectionism be holding you back? Whether it’s your Facebook ads (you’re just testing, anyway, right?!)...Your landing pages...Whether it’s your videos...Your podcast episodes...Your articles...Your social media...I challenge you to join me in leaving perfection-land and allowing “Good Enough” to be enough and just get your stuff out there.Be ok with things maybe not looking the EXACT way you might have in your mind.Just embracing this a little bit will bring you more happiness in your business.As I said, I’m on this journey with you of leaving perfectionism behind.So I’d love to hear from you…Message me over on Facebook Messenger (rickmulready.com/messenger) and let me know if and how perfectionism has been holding you back.Thanks a lot for listening to this very different episode. On the Show Today You’ll Learn: How I finally realized that perfectionism was affecting my business (and the ways I am overcoming it) The ways that you too can get out of your head and start executing! A challenge that I have for you…Next week I’ll be back with more of the kind of episode you’d expect here on The Art of Paid Traffic where I welcome Jarrod Bentley & Ethan SigmonTo talk about how they are absolutely crushing it Selling Fitness DVD with Facebook Video Ads.We get into all aspects of their campaigns including the one tweak they made to their Facebook ads that literally allowed them to make millions of dollars


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 22 Nov 2017 00:30:00 -0800
(Case Study) Cyber Monday Facebook Ads Success for a Local Fitness & Tennis Club

With Black Friday and Cyber Monday right around the corner in the United States, today I wanted to share a case study with you. Jackie Ellis is one of my students and last year she got amazing results with Black Friday/Cyber Monday promotions for the local fitness and tennis club she works at.In this episode, Jackie breaks down how she generated over $30,000 in revenue from a Facebook ad spend of just $600, the pre-sale technique she used, her targeting strategies and the offers she used.Things worked out so well for Jackie last year that she’s running the promotion again this year! If you want to do the same, remember not to wait to set up your Black Friday/Cyber Monday campaigns, as Facebook approval times will take longer due to the increased volume of ads there will be on the platform.Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to RickMulready.com/Messenger and I’ll pick one winner at random at the end of the month!On the Show Today You’ll Learn:The original goal of Jackie’s campaign last year and where she got the inspiration for itWhat challenges she faced with the Black Friday ads and what she did to overcome theseThe video strategy she used, why it worked so well last time and what she would do differently to make it even more effective next timeHow to determine how far to drill down when targeting, and ways your existing customers can help you in this processWhat else you should be looking at after determining your ideal customerHow Jackie is building an audience to make her efforts this year even more successfulComing up on the next episode I have something special that I haven’t tried before on the show. I’ll leave it at that, and you’ll have to tune in next time to see what it is – but I’m really excited to be bringing it to you!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 15 Nov 2017 00:30:00 -0800
(Case Study) How a Non-Profit Cooking School for Kids is Growing with Facebook Ads

For today’s episode, I’ve got another great conversation with a student of mine. Her name is Tiffany Cavegn, and she’s the founder of The Kids Cooking School, which is a non-profit cooking school for kids based in Minnesota.Earlier this year, Tiffany was brand new to Facebook ads, and she’s been learning how to use them to grow her cooking school over the last several months.I’ve been tracking her progress really carefully and I wanted to have her share her story because I feel so many of you will get a ton of values from the lessons that Tiffany has learned along the way when it comes to Facebook ads. On the Show Today You’ll Learn: Why Tiffany felt so strongly that Facebook was the one platform to go “all in” onSome of the different things she’s tested to get results – including what she did to make $1,600 in revenue from just a $25 ad spendWhy you don’t need fancy and expensive equipment to start marketing yourself online!How she uses audience data to hone in on who she needs to be speaking to and targeting with her Facebook ads (and the big difference she’s noticing about how moms and dads interact online)The ways she used Facebook, video and other strategies to build a community and create momentum for her business before it even openedHow Tiffany is now using her knowledge to create a membership site that will be available across the country for kids that want to learn how to audition for kid’s cooking shows on national TV!An important lesson she learned in the benefits of outsourcing some tasksThe big takeaway you can get from this talk with Tiffany is her amazing mindset and approach to marketing her business on Facebook. She admits that she learns something every single time she runs an ad, whether it’s successful or not, and I feel that it’s Tiffany’s willingness to keep testing different ideas that really sets her apart.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 10 Nov 2017 00:30:00 -0800
Creating Your Ideal Facebook Ads Business from Scratch with Salome Schillack

I’m excited today to welcome one of my students to the podcast. Her name is Salome Schillack and her website and business is called ShineAndSucceed.com. Salome lives down in Australia and she’s quickly created an awesome Facebook ads business for herself, while being one of the most positive and passionate people I know who’s trying to help female online business owners.In this episode Salome talks about the ways she’s been able to grow her Facebook ads business, the mindset you need to have if you are going to do this too and what it’s like to move on from a client that’s draining you (even if you really want the income from that client)!She also shares her strategy for getting clients when she was first starting out and you might be surprised to hear the number of free campaigns she had to run at first. Salome reveals the real reason why she’s doing what she’s doing, and we look at the “Ripple Effect” that this sort of work can have in the world. On the Show Today You’ll Learn: Her first experience using Facebook ads to grow her own business (and why she initially thought 5x’ing her investment was a “terrible failure”)How she came to realize there’s a daily budget requirement needed for Facebook ads and that working with a client for one-month isn’t a long enough to really see results…The systems she put in place so she didn’t have to “re-invent the wheel” when going through the onboarding processWays she’s using video, Instagram and more to optimize her clients’ Facebook ads, instead of just imagesHow her pricing structure has evolved since starting her businessWhy she feels so strongly that Facebook ads need to be the cornerstone of a marketing campaign and the part of my Facebook Ads Manager course that has helped her the mostMy next episode is a favorite of mine to date, as I talk with Tiffany Cavegn from KidsCookingSchool.org. She’s going to reveal how she, as a person brand new to Facebook ads, is using them to grow her business. You’re going to love her story!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 08 Nov 2017 00:30:00 -0800
How to be the FB Ads Manager Businesses are Looking For

For today’s show, I have a little something different! After getting to know the owner of a local cryotherapy business, Matt, he told me about the multiple times he’s been burned by local marketing companies. As a result, he’s poured thousands of dollars into local advertising to get ZERO results, and I wanted to bring you his story today so you can see things from a local business owner’s perspective.Matt’s is a story I hear all too often, and it really frustrates me to hear of small businesses getting taken advantage of like that. This is a big reason why I created my FB ADmanager course for people looking to start and grow a Facebook ads business.Whether you’re someone offering Facebook marketing services or a local business owner considering investing in this type of service, I think this episode is going to be a big help for you. On the Show Today You’ll Learn: What a local business owner really looks for when approached by a marketing agencyWhere he thinks agencies are getting it wrong when approaching a potential clientThe importance of keeping things simple to understand (and not adding more work for the client to do)I’m also really excited to share the next episode with you, which is my conversation with my ADmanager student, Salome Schillack. Salome lives in Australia and she’s quickly created an awesome Facebook ads business for herself. She is one of the most passionate people I know in helping female online business owners. In this talk, we’re going to dive deep into the concept of “The Ripple Effect” and a whole lot more! You’re Invited! Free Live Online Training If you know Facebook ads or are interested in learning them, did you know managing them for other businesses is one of the fastest ways to create a consistent revenue stream for yourself?If YOU are interested in creating and growing a business managing Facebook ads for other people, I want to invite you to one of my upcoming free live online trainings where I’ll be taking you through:“5 Steps to Creating an Awesome Facebook Ads Business”Here’s a glimpse of what I’ll be covering:A simple formula for attracting and closing a CONSISTENT stream of IDEAL clients with the budget to spend (and that won’t drain the life out of you).How to have your Facebook ads business up and running, with clients, fast(or MASSIVELY scale it).How one Facebook ads manager went from a monthly retainer of $165 to $2,000+ within a year, while raising 3 kids.And a bunch more…There are 3 live times to choose from over November 13th and 14th.Click here to register for a day and time that works best for you!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 03 Nov 2017 00:30:00 -0700
(Case Study) Facebook Ads Success for Local Fitness/Yoga Studios with Nick Wolny

Art of Paid Traffic listener, Nick Wolny, joins me on the show today for a Facebook ads case study.Nick helps boutique fitness and yoga studios in the Houston, Texas area and he’s been using what he learns from the podcast here to get some incredible results for his clients.Today we dive in and break down two campaigns:One where he generated $15,000 in class sales on a Facebook ads spend of just $50and another campaign that brought in over $58,000 in revenue with a spend of just $330.He reveals the strategies he used for each of these campaigns and how he’s been able to successfully grow his Facebook ads business.Nick also talks about how he gets his clients, how he’s charging for his services and what exactly he’s helping them accomplish in their local markets.Nick’s success is a result of his having a great mindset. Not just because he listens to the podcast and implements, but he learns and doesn’t stop there -- he takes action.And, he’s just one example of living proof that what we talk about on the show works ;) . On the Show Today You’ll Learn: The strategy he used to generate $15,000 in class sales on a Facebook ads spend of just $50He he then repeated that success, but even bigger, bringing in over $58,000 in revenue with a Facebook ads spend of just $330.The significant gaps that Nick has noticed local business owners are facing as they scale to multiple locationsWhat the relationship with his typical client looks likeWhat Nick’s clients really want and how he knows he’s doing his job wellHow he’s niching down to his ideal client and why this should feel uncomfortable to doWhy Nick isn’t working with brand new businesses and those under a certain threshold for monthly revenueThe ways he’s been able to use Facebook Live videos in his client’s launches – and why everything doesn’t have to be sophisticated and “perfect” to work!Coming up in the next episode, you’ll hear an interview with a local business owner who’s here in San Diego, and he shares how he’s been burned a few times by local marketers promising amazing results (at a cost of thousands of dollars).He opens up about how he’d like to be approached by somebody to locally market his business, and how he’d like to work with that person.Excited to share that one with you as I interviewed him on the fly in his business.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 01 Nov 2017 00:30:00 -0700
How to Create a Simple Marketing Plan that Actually Works with Noah Kagan
On today’s episode, I’m chatting with my buddy Noah Kagan.If you’d know who he is, you’re in for a treat...Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe.Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out.In this episode, we dive into a bunch of different topics, including...why Noah is no longer getting a $1 cost for email signups from his Facebook adshow he’s really feeling about Facebook advertising right now (you might be surprised at his answer here!)and why you should be looking for what he calls the “20% of marketing opportunities” when trying to decide where to put your focus.We also cover so much more in this episode. Things like......comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’re starting out and trying to build an audience.You’ll hear Noah talk a lot about how he’s been able to achieve amazing results by setting clear goals, and then testing the things that he knows his team can control.This overarching conversation will give you lots of new ideas, strategies and things to think about that you can implement in your business –starting today. On the Show Today You’ll Learn: How to create a simple marketing plan for your business, while asking yourself “What is the activity you can double and what is the activity you can kill?”Why even though Noah is spending thousands on Facebook ads every month, he still feels like we should be spending most of our efforts elsewhereHow Noah is currently finding success with marketing strategies that use urgency, and then other alternatives to paid ads like gift cards.What a Proactive Dashboard is and how it can be used to find new opportunitiesHow Leading Indicator Goals can empower your team and grow your businessWhat he’s doing on YouTube (for free!) to see significant bumps in views of older videosHow he repurposes content and why he’s moving towards longer segments of his podcast to use as YouTube videosAnd more...Coming up next week I’ll be bringing you a Facebook ads strategy from a listener of the podcast who’s using what he learns from the show to get incredible results for boutique fitness and yoga studios in the Houston, Texas area.We’re going to break down two recent campaigns; one where he generated $15,000 in class sales on a Facebook ad spend of $50 and another that brought in over $58,000 on a spend of only $330 dollars.Can’t wait to share that one with you… FBA Live Announced for December 2017! I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego.FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.So much h


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 27 Oct 2017 00:30:00 -0700
How to Get the Most Out of Your Facebook Ads this Holiday Season
In today’s episode, I want to share with you how to get the most out of your Facebook ads during the holiday season.Here we are the end of October already and if you’re going to be advertising on Facebook between now and the end of the year, I want to share with you some things to consider and how to get the most out of your marketing.This is mainly aimed at product based businesses but will also be really helpful if you’re advertising on the platform from basically now through the end of the year.But first, I’m super pumped up to announce details for my upcoming live Facebook ads implementation workshop here in San Diego. FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns. So much has changed with Facebook ads over the last two months, let alone this year and my goal is to have you walking away with things set up the right way and improvements made.When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.The reason is I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners. If you’re already one of my students, you’re going to get a big-time discount off the cost of the event OR get to come for free.Again, so that we can have the biggest impact on working with you, spots are going to be limited to just 40 people.The link to go to for all the details and to reserve your spot isrickmulready.com/fbaliveI love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.Can’t wait to see you here in San Diego in December. Season Of the Facebook Ads Manager People are gathering info about what they want to do now for the holidays. They’re looking now. Key TakeawaysHOLIDAYS —> everyone is on mobile (use ad formats that are mobile friendly) Ad formats that are mobile friendly — Canvas (can build engagement audiences) and collection ads. MAINLY for ecommMobile friendly video There are two phases that consumers go through that you need to be aware of during the holiday season Consideration Phase During this phase you need to gain trust & show your products in actionAfter Oct. 31, more consideration going on. Know the consumer’s mindset and how it develops so you can present them with the most meaningful ads at the right timeAd Types to Focus On: TestimonialsProduct ads (Videos, Carousels, Product set, etc.)Conversion Phase Closer to Black Friday and Cyber Monday, people are comparing prices, checking out competitors.Be prepared with irresistible offers that consumers can’t pass upThings to Consider:Parents and Millennials are mobile shoppers, researching on mobile. They’re also comparing products...Ordering online, pickup in storeLooking for Free gifts with purchasePrice matchingLooking for CouponsAnd expecting Stellar Customer ServiceThe Gen X audience is either buying on Desktop or in-StoreAnd the Millennials audience is either purchasing on mobile or in-storeDetermine what ad form


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 25 Oct 2017 00:30:00 -0700
Gmail Ads! How to Get Targeted, Cost-Effective Traffic with this Little Known Strategy with Charles Kirkland

We’ve been talking a lot about Facebook ads on the podcast lately, so we’re going to change things up today and talk about another interesting traffic strategy: Gmail ads.And joining me to share his knowledge is Charles Kirkland who was a guest here on The Art of Paid Traffic way back on episode 21.Charles is the founder of mediabuyerassociation.com and he’s a very smart dude when it comes to all things paid traffic.This episode is a result of a conversation Charles and I had a couple of weeks ago where he mentioned to me about the tremendous opportunities he was seeing with Gmail ads.It’s a strategy that I haven’t yet tested out, so I was excited to invite him here to share his insights.As you’ll hear we talk about best practices (and what to avoid) when it comes to Gmail ads, how to ensure that you’re providing the best user experience for the people who are seeing and interacting with your ads, and a whole lot more... On the Show Today You’ll Learn: Recent big changes to how you set up Gmail ads (HINT: it’s become a whole lot easier). Why advertising with Gmail ads is such a good option for businesses to consider Why you shouldn’t be geo-targeting people with your landing pages – and what to do instead The role that your Gmail ad images will play in getting the click from the prospect Why it’s critical to be designing your landing pages with mobile in mind first, THEN desktop How Google calculates it’s metrics for Gmail ad performance and why this can be a bit misleading Ways to ensure your landing pages are Google compliant, particularly when it comes to the legal aspect Why having a navigation bar on your landing page isn’t necessarily a bad thing when it comes to Gmail advertising and working with Google… And a whole lot more… We talk about a lot of good stuff here today, always fun to hang out with Charles.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 18 Oct 2017 00:30:00 -0700
How to Get Started with Facebook Ads As a Total Beginner + Other Q&A
Facebook ads Q&A part II!On today’s show, I’m answering more of your Facebook ads questions, as I bring you a Part II of the Q&A episode from #156.Today I dive into the following:What to do if you’re a complete beginner with Facebook ads and wanting to advertise to your local marketHow to start a Facebook ads agency (from scratch) in a specific nicheHow to map out a simple sales funnelThe simplest and most effective way to get started with Facebook ads retargetingAnd, I explain the updates to the bidding options in the Optimization and Delivery section of your ads set up - Lowest Cost and Target Cost.On the Show Today You’ll Learn:8 elements of getting started with Facebook ads as a total beginner (and why it all has to start with a goal) Why if you’re not willing to test, you shouldn’t be doing Facebook ads or paid traffic Simple ways to get started with Facebook ads retargeting How you can get case studies and testimonials as a new Facebook ads manager, even if you don’t have any paying customers yet What the updates to Facebook’s bidding options mean for you and how to navigate these changes What will happen to the cost of Facebook ads heading into the holiday and why this shouldn’t stop you from advertising!FBA Live Announced for December 2017!I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego. FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns. So much has changed with Facebook ads over the last two months, let alone this year, and my goal is to have you walking away with things set up the right way and improvements made. When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.The reason is, I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners. If you’re already one of my students, you’re going to get a big-time discount off the cost of the event.Again, so that we can have the biggest impact on working with you, spots are going to be limited.I’m going to be finalizing the details over the next week but I’ve put together an early interest page so you can sign up to be the first to know when you can grab your spot.And that link is rickmulready.com/earlyinterest.I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward. Win a 30 Minute Strategy Call With Me!All you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of — topics, guests, style of the show, frequency, length — any ideas you’d like to share with me, I’d love to hear them. To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messengerAnd, when you message me wit


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 11 Oct 2017 00:30:00 -0700
Strategy Sessions: Facebook Ads for a Security Company with Jeri Demartini

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.This is a call with Jeri De Martini who owns a local commercial and residential security company, called JadTec Security Services. They’re in Southern California but serve clients all over the US.This strategy call focuses on how she can use Facebook ads to get more leads for her sales team so they can continue growing their business. We also talk about how they can leverage their existing client list to increase their business, offers to test, and also their ad copy.If you want to learn more about their security business, you can visit jadtec.comAlso, I’d love to hear your ideas and feedback.If you'd like to win a 30-minute strategy call with me, head over to Facebook Messenger and give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them. To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 04 Oct 2017 00:30:00 -0700
How to Hire a Facebook Ads Manager + Other Q&A

It’s Q&A time here on The Art of Paid Traffic podcast!On the show today I’m answering your Facebook ads questions, diving into topics like:How to hire a Facebook ads managerWho should (or shouldn’t) be looking to outsource their Facebook adsWhere to place the Facebook ads pixel and strategies for retargeting audiencesIs it ok to make changes to ad sets while they’re running?What does the Estimated Daily Reach mean when you’re setting up your ad setE-commerce strategyAnd, how do you get people to actually walk into your local business once they’ve redeemed your coupon offerAnd more… And specifically, you’ll learn: The questions you should be asking Facebook ads managers before having them run your campaigns The first place you should be looking for potential Facebook ad managers Why it’s a good idea to educate yourself first on Facebook ads before outsourcing Smart Facebook ads strategies for e-commerce businesses How you can get people to come in the door of your local business to redeem coupons – and why you need to be collecting their information And much more! Want to Win A 30-Minute Strategy Call with Me? Then I want to hear from you!Head over to Facebook Messenger and give me your feedback on this podcast.Specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them. To share your ideas and feedback, message me on Facebook at http://rickmulready.com/messengerAnd, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.Again, I set up an easy link which will allow you to message me on Facebook, it’s http://rickmulready.com/messengerThanks a lot, in advance, for doing that!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 27 Sep 2017 00:30:00 -0700
3 Big Facebook Ads Updates (You Should Know About)

For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently.They are:The merger of Ads Manager and Power Editor into one combined toolNew targeting updates -- no more Job Title and education targeting…And I also give my perspective on what’s happening with all of the accounts being flagged and shut down… On the Show Today You’ll Learn: The steps to take to create your ads within Power Editor, and why the change by Facebook to combine the two ad creation tools makes sense What happens now to historical data, saved filters and audiences with the new Ads Manager tool What you can do now that self-reported targeting fields such as “Job Title” are now longer available What to do if you’re getting high negative feedback and tips for avoiding advertising false claims that can get your ads flagged Why you need to be reviewing Facebook’s policies regularly!It can be hard to keep up with the changes Facebook is bringing in at times, but if you really understand the concept of what you’re doing and the objective of your ad campaign, it’s just a matter of making adjustments.If we want to be advertising on the most effective and cost efficient platform available today, we’ve got to be able to do this and keep moving forward! Want to Win A 30-Minute Strategy Session With Me? All you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them. To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messengerAnd, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about. Thanks, in advance!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 20 Sep 2017 00:30:00 -0700
[Case Study] How a CrossFit Gym Owner is Getting 6000% ROI on His Facebook Ads with Sam Payne
On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom.For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has seen amazing success.Sam’s been doing so well using Facebook ads to get new customers into his gym that he’s seeing about a 6000% ROI, while only spending £5.00 per day on ads.As you’ll hear today, Sam is a frequent listener of The Art of Paid Traffic. But more importantly, he implements and tests what he learns.We dive into the strategies that are working best for him, the changes he had to make in his marketing strategy, how he researches his targeting, and a whole lot more… On the Show Today You’ll Learn: The mistakes Sam made when first starting out, and the conversation with a new client that changed everything for him and his businessHow he uses frequent surveys with clients to see trends, and what he does with the information he learnsHow Sam discovered overlap when looking at his competitors’ audiences – and used this insight to his advantageWhy he deliberately doesn’t mention “Crossfit” early in his longer form content…We dive into all his numbers - how much he spends, the amount of leads generated, sign ups to his introductory course and moreThe Objectives that he is seeing the best results from (you may find his answer surprising)!How he plans to use these strategies to take his business to the next level (including filling a new facility with members before it even opens)! As you’ll hear, Sam is a great example of someone who does his due diligence and makes the effort to really learn about his actual customer. Most importantly, he’s not only doing a lot of testing but he’s also tracking his numbers very closely to optimize his results with Facebook ads.Big Thanks… (and win a 30-minute strategy session with me!)Huge thank you to everyone who messaged me on Facebook with their feedback and ideas for the podcast! The response was amazing and I had such a great time talking with all of you on Messenger.A winner of a 30-minute strategy call with me was chosen and as promised, I messaged them back there on Facebook to let them know they won.So stay tuned because you’re going to hear that strategy session right here on the podcast.One piece of feedback that several people gave me was they like these sorts of contests here on the podcast.And with that, and because the response was so great and I love hearing your feedback, for the foreseeable future here, I’m going to continue this…So all you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them. To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messengerAnd, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 13 Sep 2017 00:30:00 -0700
Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial design, she also helps real estate agents with staging, and she’s also working towards working with boutique hotels on improving their interior design.This strategy call focuses on how she’s trying to use Facebook ads to reach real estate agents to give them value around staging homes that they have for sale.Specifically, we dive into improving her targeting, how to increase relevance score, the value of leading with great content, improving her ad copy, amplifying content with Facebook ads, improvements for setting up her Facebook ads campaign, and more...So we’ll jump right into all that with Liat, but before we do...I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them. To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messengerWhen I asked for this feedback over the last couple of episodes, you guys have been really delivering, messaging me with some great ideas.So, thank you to everyone who has already messaged me there on Facebook to give me your ideas and feedback.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 08 Sep 2017 00:30:00 -0700
The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch)

On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program.We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened and the lessons I learned in the hope that it can help your business -- particularly when it comes to the big problems we had with our Facebook ads.In addition to the Facebook ads issues, we had also major problems with our Infusionsoft email campaign AND my site got hacked just as the launch was about to close.Good times, indeed...Even if you’re not doing launches in your business right now, hearing about what happened and the lessons I learned are still going to be super useful for you, so don’t wait on diving into the episode. On the Show Today You’ll Learn: How scaling our ads affected the delivery of the existing ads that were runningWhy, as frustrating as Facebook ads can be at times, you still gotta keep rolling What to do when you get into what I call Facebook’s “negative algorithm” My hypothesis of why the issues happened - how audience overlap, our starting daily budget and “slow” conversions out of the gate affected the campaign’s performance…The single biggest lesson I’ve learned about launching And so much more! I Want to Hear From You! (+ Win a 30-Minute Strategy Call with Me) I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them. To share your ideas and feedback with me, you can message me on Facebook .And, when you do message me with your ideas and feedback, I’m going to pick one person at random to win a 30-minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about. So, I’ll choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won. If you listen to this after September 8th, I’d still love to hear from you! Thanks a lot, in advance...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 06 Sep 2017 00:30:00 -0700
How to Create Affiliate Revenue by Amplifying Content on Facebook with Deacon Hayes

On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from wellkeptwallet.com talking all about how he generates affiliate income by using Facebook ads to amplify helpful content on his website.We dive into all of his strategies and specifically we break down a recent campaign where he spent $8,500 on Facebook ads and did $21K in revenue.One thing I want you to really listen for today is how Deacon’s strategy is centered on value-first, and amplifying that value through Facebook ads.Deacon approaches his campaigns with good intentions and isn’t scammy, which is why I wanted to bring him on the podcast to show others one way to do affiliate marketing the right way.Also, I’d love to hear from you. I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them. To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messengerAnd, when you message me with your ideas and feedback, I’m going to pick one person at random to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.So I will choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won. On the Show Today You’ll Learn: What observations led Deacon to start using Facebook ads in his business last December The specific strategy he used to initially turn $1,000 into $2k What not to do when trying to get the best results with your affiliate marketing How Deacon sets his Facebook ads up -- from “teaser text” to copy and what he uses for headlines Why he tried Facebook video ads but didn’t stick with them… The importance of tracking your numbers, and the biggest challenges he’s faced that forced him to scramble and regroup Why you definitely want to have cash in the bank if you this strategy for affiliate marketing is something you want to test And a whole lot more...Coming up next week, I’ll be breaking down my recent course launch for you, specifically focusing on all the problems we had -- especially with our Facebook ads, and I’ll share with you all the great lessons we learned from it. If you’re running Facebook ads for launches, you definitely won’t want to miss this one.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 30 Aug 2017 00:30:00 -0700
Strategy Sessions: Facebook Ads for Professional Services + Live Events with Heather Stevens

This is a bonus episode where I’m going to take you inside a Facebook ads strategy call with one of my students.I’m excited about sharing this with you because this is something I want to start doing more of here on the podcast and I hope you like it too.This is a call with Heather Stevens who is running Facebook ads for Financial Advisors and we talk today about using Facebook ads to get people to live events. Also, I’d love to get your feedback on the podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them. To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messengerAnd, when you message me with your ideas and feedback, I’m going to pick one person at random to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about. So I will choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won. If you’re listening to this after September 8th, I’d still love to hear your thoughts so please go ahead and message me. Again it’s rickmulready.com/messenger. Thanks a lot for taking a minute to share your feedback and ideas, I really appreciate it.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 28 Aug 2017 08:45:39 -0700
Behind-the-Scenes of a 7-Figure Facebook Ads Campaign with Andrew Hubbard

On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard.Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs.One such client is my guest from last week’s episode, Melyssa Griffin, who shared how she’s created a 7-Figure Automated Webinar Funnel in 18 Months.If you haven’t yet heard that episode, definitely check it out here.You don’t have to listen to it before today’s episode, but it will definitely give you some context for my conversation with Andrew today.We dive into how Andrew left his corporate job to start his Facebook ads business, what he initially charged (and how his pricing has evolved over the past couple of years) and how he niched down to find his ideal client to work with.Then we dive into the specifics of how he runs the Facebook ads for Melyssa Griffin’s 7-figure automated webinar funnel. In the episode, you’ll learn: The technique Andrew used to land his first big clients What mindset he always uses when determining his pricing What types of images work the best for Andrew’s campaigns for Melyssa Why he started with warm traffic for Melyssa Griffin’s campaigns, and the testing process that was used Why Andrew is putting so much focus on video ads, and we talk about what types of videos are working best for him, including what’s being said in those videosTwo challenges Andrew faced when scaling the ad spend How he uses Conversion window to test and scale (you know, when Conversions is your Objective you can choose whether you want to optimize for like 1-day click or 7-day click…)We dive into Andrew’s split testing strategy A comparison on how mobile, desktop and Instagram ads are performing against each other for Melyssa Griffin’s campaigns And a whole lot more...It’s been really cool to see Andrew’s evolution as a Facebook ads manager, from taking my FB Ads For Newbies course years ago to where he is now.Next week, Deacon Hayes of Well Kept Wallet visits the show to share how he’s using Facebook ads to amplify his content and generate affiliate income -- including one recent campaign where he spent $8,500 and did $21,000 in revenue.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 23 Aug 2017 00:30:00 -0700
[Case Study] 7-Figure Automated Webinar Funnel in 18 Months with Melyssa Griffin

Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months.Melyssa is a super-successful entrepreneur who’s teaching others how to grow their audience and monetize their passions, but she’s a lot more than that...I can honestly say after getting to know her that she’s one of the nicest and most genuine people out there.Today she takes us behind-the-scenes of her automated funnel including how it’s become the foundation for the rest of her business, giving her freedom to launch other projects she’s passionate about like a membership site and new podcast.You’ll hear the mistakes she made with her first automated webinar, how she figured out why it wasn’t working and the adjustments she made to correct them.She also discusses the different offers she makes on her webinars versus the ones that are always available for purchase on her website… On the Show Today You’ll Also Learn: How Melyssa started her business “accidentally” – feeling like she got sucked into the possibilities available in the online world The ways she initially drove people to her blog, and the role SEO played What she considers to be the true turning point in her business Why Melyssa thinks her strategy worked so well for her - while many people are trying something similar and not getting these type of resultsHow she Differentiates the offers that she makes on her webinar vs the offer that is always available How much revenue monthly Melyssa is generating from her FB ads, and what she’s spending on ads to achieve thisWhat she covers in her funnel emailsHow long her webinar funnel is (considering how crazy successful she has been, this may surprise you)And a whole lot more…Coming up in next week’s episode, Andrew Hubbard, who runs Melyssa’s Facebook ad campaigns, will be joining me to dive into how he’s getting such good results with this automated webinar funnel.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 16 Aug 2017 00:30:00 -0700
3 Components of a Facebook Video Ad That’s Getting Big Results with Jasmine Star

On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results.Jasmine was my guest back on episode 106 where we talked about How to Strategically Attract Your Ideal Facebook Ads Audience and if you haven’t listened to that episode yet, definitely check it out at rickmulready.com/106.It’s a great episode and I got a ton of feedback from people wanting Jasmine back on the show, well, here she is again.Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world.In today’s episode, she reveals how she split tested a 25-minute Facebook Live Video Ad against a short professionally done video - with results that may surprise you.Jasmine always suggests we “pay attention, to get attention” and she talks a lot about how you can use this philosophy in your own business right now…She also gives a lot of great information on how to figure out what content your audience wants that you can then incorporate into your marketing, and how to overcome intimidation and stay focused and productive. She also shares some quick and easy video editing apps and resources that she’s been implementing into her Facebook ads strategy.On the Show Today You’ll Learn:How (and why) she always approaches her ads with the creation process in mindHow to overcome the intimidation factor when creating your FB adsWhat she considers to be the “holy grail” of an adWhy it’s important to watch Facebook algorithms changes - and the big trend she is seeing at this momentHow she personally responds to each comment she receives on social media – and why she’s really doing thisWhat to consider when trying to decide on the production quality of video to useHow you can use topics being discussed in other niches to customize your own ad contentAs you’ll hear, Jasmine is now very intentional with everything she does, but she wasn’t always that way. It was interesting to listen to her talk about her journey because it’s when she did get highly strategic and focused that things really took off for her with her business.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 09 Aug 2017 00:30:00 -0700
How to Improve Your Conversion Copywriting with Joel Klettke

On today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads.And joining me to share his expertise is conversion copywriter, Joel Klettke.Joel is the founder of Business Casual Copywriting and he’s worked with clients like HubSpot, WP Engine, Safelite and others.Joel talks a lot about how we really don’t need to overthink things when it comes to writing copy, but to instead simply let our customers talk and know how to listen to (and interpret) what they’re telling us…A big part of what he uses is something I have done in the past as well - customer interviews. Joel gives us his recommendations on what group of people we should be approaching, and how to do it the right way, as well as how we can use other tools such as chat logs to identify existing gaps in our copy.As you’ll hear, a lot of people see copy as just words, but in the bigger context, there’s a promise that you’re making and an expectation that your client has.It’s all about finding the words to turn skeptics into advocates and prospects into paying customers -- and that’s what we dive into today. On the Show Today You’ll Learn: Why Google is a fantastic aggregator of information, but a miserable interpretation of the truth (Joel gives a great example he uses with his clients that proves this)How Joel uses his “Before-During-After” process to guide his copywritingWhy following your competitors’ negative reviews will allow you to proactively solve customer issuesHis favorite questions to ask to get the best insights from your target marketWhat Joel uses to track the feedback he’s receiving, how he compiles it and how he makes this information useful in his copywritingThe most common mistakes that he is seeing as he is auditing online adsJoel’s top resources for upping your copywriting game, and more!Coming up next week, my good friend Jasmine Star is back to share a case study, where we’ll dive into the 3 components of a Facebook Video Ad that is giving her the best results in her business.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 02 Aug 2017 00:30:00 -0700
3 Facebook Ads Updates You Should Know About

On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads.Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services.On the Show Today You’ll Learn:What the new Facebook ads “Landing Page Views” optimization feature is all about and why it’s important to youA big time Facebook ads update that improves the performance of your “conversion” campaigns – and how you can use it to improve the performance of your Facebook ad campaignsHow the improved Facebook ads algorithm is affecting Lookalike Audiences, and why you should definitely be testing 2-4% Lookalikes in addition to 1% onesHow to reach MORE of your potential audience when retargeting warm and hot audiences, and also in smaller local markets.How to track conversions offline events when you can’t place the Facebook pixel, and much more!And sneak peek into next week’s episode…Joel Klettke of Business Casual Copywriting will be joining me to talk about improving your copywriting.Joel is a conversion-focused copywriter and strategist who’s worked with clients like HubSpot, WP Engine, Safelite and Ion Interactive.If you’re looking to write better copy (that converts) for your ads, landing pages, emails and more, then you’re not going to want to miss what Joel he has to share with listeners.Free Upcoming Online Training For Local BusinessesHow Local Businesses Can Increase Leads & Sales with Facebook Ads (While Cutting Your Marketing Budget)If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you!Here’s what you’ll be learning:I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.Days/Times:I’ll be doing 3 live online training classes starting on Wednesday, July 26th...Wednesday, July 26th @ 9am PST Wednesday, July 26th @ 4pm PST Thursday, July 27th @ 12pm PST(Here’s a handy time zone converter)To register for a day/time that works best for you, click here:rickmulready.com/fbadslocalOr if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone.See ya there!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 25 Jul 2017 09:50:25 -0700
How a Local Weight Loss Franchise Turned a $300 Facebook Ad Spend Into $15,000

I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset... The willingness to test things out and keep at it even if what you’re doing isn’t working.That’s what we’re talking about on today’s episode of The Art of Paid Traffic, where I welcome back one of my students, Mike Barnet.Mike is super passionate about helping local restaurants and businesses grow with Facebook advertising and today he shares a case study of a recent FB ads campaign where he worked with a local weight loss franchise.They spent $300 on Facebook ads and turned that into $15,000 in revenue.Not too shabby!As I mentioned, Mike’s been on the podcast before and if you haven’t heard my first episode with him, check out episode 122 where we talk about Creating Local Business Offers that Convert.In my interview today with Mike…What I really want you to take note of today is how the original Facebook ads campaign “failed” and then they changed strategy to try something new.We also get into: The different types of offers that convert for local businesses.Setting expectations for the results of local business Facebook ad campaigns How Mike and his client were able to revise the copy to make a better impact after Facebook rejected the initial copy on the first ad Why he likes using a branding ad as the foundation of the campaignHow to set markers for successAnd more...This episode is packed with practical advice for how you can turn things around, and to keep experimenting until you find what works. It might be said that Mike’s first campaign “failed,” but as you’ll hear he was able to pivot and change his strategy to something new in order to achieve amazing results.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 19 Jul 2017 00:30:00 -0700
[Case Study] How a Local Golf Course Uses Facebook Ads to Slice Their Marketing Budget by 10s of Thousands of Dollars

On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads.In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry” by Golf, Inc. Magazine.Allison’s golf course is outside of Des Moines, Iowa and for years she did the traditional methods of local marketing like radio, TV, and Groupon.Until she found and started testing Facebook ads, that is…She now ONLY markets on Facebook which has allowed her to cut her local marketing budget by tens of thousands of dollars.One thing I love about Allison is she is completely self-taught and she’s successful because of her mindset and willingness to try new things.Today we dive into the Facebook ad campaigns that Allison runs for her golf course, and we’re going to break down two in particular:One where she spent just $100 on Facebook ads and did over $50K in revenue. And another campaign where she spent $500 on Facebook ads and brought in over $150K in revenue, fully booking her event space with weddings for the year.We dive into her strategies, her offers, her targeting, the objectives she uses, how she tracks the success, why she builds her email list and how she leverages that email list, and more…What I really want you to listen for today is how Allison crafts her offers.Yes, her goal is to bring in revenue, but she’s also trying to build trust and relationships with her local target audience. And she does this in a way that most local businesses wouldn’t think about. And you’re going to hear exactly how she does that. On the Show Today You’ll Also Learn: Why Facebook ads is a such a great way for her to track returns (and market to a very specific audience) How using Facebook ads and coupon codes to sell vouchers has worked for Allison Ways in which she’s trying to stay ahead of the curve in her marketing efforts The importance of offering tips and tricks in your email follow-up sequence How Allison is now teaching and providing content to fellow golf course owners to push their marketing efforts forward HOW LOCAL BUSINESSES CAN INCREASE LEADS & SALES WITH FACEBOOK ADS (WHILE CUTTING YOUR MARKETING BUDGET)



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 12 Jul 2017 00:30:00 -0700
How to Setup Your Facebook Ads for Success (June 2017 Edition)

On today’s episode of The Art of Paid Traffic podcast, I dive into:How to Set Up Your Facebook Ads For Success -- June 2017 edition.My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates.This is a step-by-step walkthrough including... What work you’ll want to do before even setting up your ads. Which options to be testing at the Ad Set and Ads levels -- including what to be optimizing for, which Placements options to choose, budget, targeting, etc… We’ll also discuss how to integrate split testing into your setup. In addition, you’ll also learn: Why you must be clear about who you want to attract with your Facebook ads and why you should be segmenting audiences How creating one blanket ad to everyone that you are targeting won’t lead to success with your Facebook marketingWhat effect Facebook’s frequently changing ad policies will have on your copy Tips for coming up with your ad targeting strategy BEFORE getting started with your campaigns Landing pages, pixels, and more...Since this is a very “visual” episode, I’ve put together a PDF roadmap for you that outlines step-by-step everything you’re going to learn today, which you can download either by texting ‘AOPT143’ to 44222 OR visiting the show notes page at http://rickmulready.com/143.




Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 28 Jun 2017 00:30:00 -0700
[Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin

On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements. Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him. And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return. I’ll take that ROI all day long.In this case study, we break down Grant’s evergreen webinar funnel from start to finish, including... His Facebook adsHow much he’s spending on adsThe tools he uses to set up his webinar systemThe different offers he makes in his funnel, including what he’s testing to incentivize people to pay in fullHow he tracks all of his resultsAnd what he would say to someone considering doing evergreen webinars for the first time.And more...There are two big takeaways I want you to listen for…First, listen to how often he is testing things. He makes a hypothesis about something, sets up a test, and let’s the numbers dictate whether it worked or not.Second, we talk throughout the whole conversation today about his tracking spreadsheet. You’ve GOT to know your numbers in everything you’re doing in your business.In addition, we also discuss: How Grant balances incentivizing potential customers without annoying them with regular invites to his webinarsWhat a “Just In Time” option is and Grant’s experiences he’s had with themHow using a $17 tripwire resulted in about $17,000 of additional revenueThe way he got around the common objection of people saying they don’t have the money to purchase his product right nowWhy complimentary one-on-one calls can be so useful – and the ways you can repurpose them Download My Webinar Tracking Spreadsheet Speaking of tracking your numbers, I’ve put together a Google spreadsheet with formulas to help you track your webinars -- and you can use this whether you’re doing live or automated webinars.To download this spreadsheet, either text ‘AOPT142’ to 44222 OR you can visit the show notes page at http://rickmulready.com/142



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 21 Jun 2017 00:30:00 -0700
How to Hack Facebook Ads Social Proof to Show More Likes, Comments, etc. (+ Other Q&A)

It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A.I’m going to be discussing and answering questions about: How to hack Facebook ads social proof (likes, comments, shares, etc..) that you’re getting on an ad and use that same ad (with all the social proof) to target new audiences. Where to find the local awareness objective How to target a sub-group within a target audience when you can’t EXACTlY target this sub-group within Facebook’s targeting options? We talk about how to troubleshoot ads that have just recently started running but aren’t getting results How to get support from Facebook about your adsHow to optimize for conversions when you can’t put the Facebook pixel on the website you’re sending traffic to What strategy you might use for a 6-month Facebook ads campaign that’s promoting a local gym What’s a “good” CPC? Is my CPC too high on this ad set? Should you use the 1-day or 7-day click attribution window when your Objective is Conversions? Then I’ve got some Wordpress plugin ideas for you that make it super easy to place the Facebook pixel on your site. And more!This episode is chock full of actionable stuff. I hope you can take what you learn and immediately put it into action in your business.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 14 Jun 2017 00:30:00 -0700
Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou

On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com. Steve runs an e-commerce site called Bumblebeelinens.com which he started with his wife back in 2007. I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him. Then, at Social Media Marketing World in March, we finally met in person -- and here we are today, I'm pumped to have him join us on the show.Steve is an expert on customer acquisitions, elaborate Facebook ad strategies, Google AdWords, content re-marketing, landing pages, carts and funnels to optimize e-commerce businesses.We get into a TON of stuff today as we break down how he markets his e-commerce business. On today’s episode we get into: The content marketing strategy they use to attract ideal customers, including how they drove people to the content 10 years ago and the strategies they’re using today.We break down Steve’s entire FB ads strategy, including:His full retargeting strategyHow he uses dynamic product ads and why they’re the most successful ads in his strategy (he also gives advice on setting them up)The offers he makesHow he pays for his Facebook ads before people have even left his thank you pageHow he uses Facebook video adsWhy he loves lookalike audiences and his strategy for using themWhy he doesn’t max out scaling his FB adsWhy Steve focuses so heavily on building an email list and what his email marketing looks like, including when emails are sentWhat their landing page looks like when sending people from ad to product pageWhat email marketing platform Steve uses that’s specific to e-commerce and why it’s key to his businessAnd What Steve would do if he were starting from scratch With so much good stuff to talk about, it’s a safe bet that I’ll need to invite Steve back as a return guest of the show.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 07 Jun 2017 00:30:00 -0700
[Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads
On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K.And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agency in Santa Barbara, CA.Justin is actually a student of mine and regular listener of The Art of Paid Traffic, and even though he comes from a background other than business, he’s a great example of someone who has effectively implemented the strategies and tools we talk about on this podcast.He shares how he got started in the online marketing world (after a degree in film), and how it led to the campaign with Maluna Coolers where they smashed a Kickstarter goal of $150,000 and turned it into almost $450,000 – in just 17 hours. On the Show Today You’ll Learn: Justin’s 6-step method for how they raised $441K on Kickstarter -- almost 3x their goalThe philosophy behind WHY he created and followed this strategyThe FB ads strategy he used to build a FB group community of almost 9K people and then how they leveraged that group to drive the success on KickstarterWhat he considers the real magic behind his successWhat is the “Gruen Effect” and how it can be applied to online marketingHow they tracked the success of their Kickstarter ads since you can’t place the FB pixel on the site.How they set up the actual Kickstarter campaign including the video storyboarding and incentives they offered.Why it’s good to have multiple offers and product variations when using the Kickstarter platformThe importance of building scarcity into your offer…And a whole lot more…As you’ll hear, Justin faced challenges and struggles in his first year of business, but this conversation with him really highlights why following the fundamentals can lead to success when it comes to your marketing. ADvantage Plus I’m BEYOND excited to announce the creation of my brand new group coaching program -- ADvantage Plus!ADvantage Plus is a 12-month application-only group coaching program which includes the following:A Group video coaching call (face-to-face on Zoom) with me each monthA bonus Group coaching call each month with a subject matter expert2 two-day group Live Events in San Diego with meTicket to attend both of my FBA Live workshops (multi-day training/implementation workshops in San Diego in December & May)Private Facebook GroupAccountability, Community, CoachingThis group coaching program is all about accountability, community and coaching.THIS is the stuff that puts you on an accelerated growth path in your business.Yet, it’s so often missing for so many online entrepreneurs.If you’re an online entrepreneur who is scaling, growing & automating your business...And you’re ready to surround yourself with other successful, like-minded and motivated entrepreneurs and accelerate the growth of your business...And you feel like strategizing, coaching and networking is currently missing in your business…I'd like to invite you to learn more and submit your application for the ADvantage Plus coaching program here**The deadline for applications is June 30th, 2017!See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 31 May 2017 00:30:00 -0700
Facebook Ad “Objectives”: What They Mean + How to Use Them
On today’s episode, we’re talking all about Facebook ad “Objectives”.Specifically…What’s the difference between each ad ObjectiveWhich one to chooseHow to use themWhat they mean in your Facebook ad campaignAnd, some exceptions you might want to make when it comes to choosing your ad Objective.I covered Facebook ad Objectives back on episode 110, but I still get a ton of questions every week about this topic AND the Objectives have changed and consolidated since then.So we’re gonna dive head first into it all today… New Facebook Ads Feature! Facebook is gradually rolling out brand new feature and it’s very relevant to what we’re talking about on today’s episode, with better understanding Objectives.You know how when you launch a Facebook ad campaign with the ‘Conversions’ Objective and you’ve selected the conversion you want to optimize for at the Ad Set level?Well, if your Ad Set isn’t getting many conversions right after it starts running, delivery of that ad might be limited.The reason for that is because your pixel isn’t getting enough data to learn who is converting on your ads. Remember, when you’re Objective is conversions, the pixel needs 15-25 conversions per week -- enough data to begin “learning” who is converting.Now, with this new feature, you’re going to have the option to improve delivery.You’ll be able to allow an Ad Set to temporarily “fall back” to optimizing for clicks (remember our Objective here is ‘Conversions’ and thus we’re optimizing for a specific conversion like opt-ins or registrations), IF Facebook doesn't have enough conversion data to optimize for the conversion on the Facebook pixel that the Ad Set is being optimized for.Delivery will then be boosted by optimizing for link clicks in the initial stages of the Ad Set IF the Ad Set is under-delivering.With this new feature, you’ll have two options to choose from:Standard:This option sets a strict end point for when Facebook will stop optimizing for link clicks -- after 15-25 conversions, 1,000 link clicks or 7 days (whichever comes first).From then on, the Facebook will only optimize for conversions - even if that means Facebook can't find enough conversions for you and the Ad Set stops delivering before the budget is spent.ORExtended:This option optimizes for link clicks and conversions until the Ad Set captures 15-25 conversions or the budget is spent.If the Ad Set doesn’t capture 15-25 conversions, the full budget may be spent on many link clicks and few conversions.Soooo, be on the lookout in your Power Editor and Ads Manager. This is pretty cool stuff and I’m excited about this new feature! Facebook Ad Objectives As you can see from the above image, the Objectives are broken into 3 sections:Awareness: Objectives that generate interest in your product or service. Consideration: Objectives that get people to start thinking about your business and look for more information about it. Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.These are the 3 phases of a sales funnel.So what is each one do? Let’s have a look...Brand awareness:Increase awareness for your brand by reaching people who are more likely to be interes


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 25 May 2017 14:27:55 -0700
How a Local Photography Business Lowered their Cost Per Sale with Facebook Ads

On today’s show, my good friend and entrepreneur Amber McCue joins me to talk about how her local photography business lowered their cost per sale with Facebook ads.Specifically, we talk about how she markets her boudoir photography business on channels like Groupon and LivingSocial but also started testing Facebook ads.After months of frustrated testing, she finally started getting the results she was hoping for, lowering her cost per lead by two-thirds and also cutting her cost per sale.Amber shares what she’s doing to get such good results, including a discussion around her offers, the importance of upsells, the challenges her specific business faces in terms of Facebook compliance and a lot more. On the Show Today You’ll Also Learn: Why knowing their numbers was one of the most critical things Amber and her partner did in their businessThe offers she’s using to attract clientsWhy upsells are critical to the success of her ad campaignsWhy it took a while to gain momentum with her Facebook adHow she targets her adThe different types of things they test with their Facebook aSince they’re a boudoir photography business, how they make sure they’re compliant with Facebook’s ad policies. And a whole lot more…If you’re a business who is marketing using a variety of channels, you’re going to love this episode. It may have taken Amber a while to gain traction with her Facebook ads, but her results speak for themselves. She’s a great example of how sticking with testing pays off.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 17 May 2017 00:30:00 -0700
3 Steps to Writing GOOD Copy with Kira Hug
It’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic -- how to write better ad copy, copy for your sales pages, emails, opt-in pages...Well, that changes today because I’m pumped to welcome my friend and copywriter Kira Hug to the show.Kira is the host of The Copywriter Club podcast and an amazing conversion copywriter.These days she focuses on launch copy, but as she says, all types of copy are about storytelling and getting the sale (while tracking results)…In the episode today, she reveals her three-step process for writing high-converting copy and shares the importance of finding out what your ideal customers are saying about your niche.You’ll Also Learn:The first thing to do before writing any copyWhere to find out what your ideal customers are saying about your niche.How being honest and revealing with our copy allows us to connect with our customers – and why “weird” isn’t necessarily a bad thing!Ways you can survey and interview your audience to really hear what people are sayingWhat the 5 levels of awareness are, which level most of your customers are likely at, and how to write for themWhat “sticky copy” is and why it’s importantWhy thinking through the channels that you’re writing for is crucialWhat to look for when hiring a copywriter -- 3 questions to ask, including one question most people aren’t comfortable asking…You’ll notice this episode goes a bit longer than our usual ones, and that’s because it’s jam-packed with useful information that you can immediately start using in your business today.I hope you enjoy this episode of the podcast and gain as much as I did from my conversation with Kira Hug.Want My Help with Your Facebook Ads Strategy?If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.This is my FBA Live event which is limited to just 40 people.FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business. My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.You’re going to walk away from the event with stuff DONE… the RIGHT way.We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, Jasmine Star and more…You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.To learn more and secure your spot, go to rickmulready.com/live.See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 10 May 2017 00:30:00 -0700
YouTube Ads: Anatomy of High Converting Videos with Tom Breeze (Part II)

This episode is Part II of my interview with YouTube ads expert Tom Breeze, where today we continue the conversation around what’s working right now with YouTube Ads.If you’ve not yet heard Part I in last week’s episode, make sure to check it out because we discuss:The mindset needed for successfully advertising with YouTube adsWhy people are starting to diversify from advertising on Facebook and the significant differences between it and YouTubeThe different types of YouTube ad campaigns you have available and how to use each to get the best resultsHow to best setup your YouTube ad campaignsAnd a lot more...Today, we pick up where we left off in Part I and you’ll learn:What kind of video ad quality is best for different types of businessesHow long your YouTube video ad should beThe anatomy of a high converting YouTube ad, including what to sayBest practices for landing pages that are converting right nowWhat type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-ins and a 50% increase in salesWant My Help with Your Facebook Ads Strategy?If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.This is my FBA Live event which is limited to just 40 people.FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business. My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.You’re going to walk away from the event with stuff DONE… the RIGHT way.We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, Jasmine Star and more…You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.To learn more and secure your spot, go to rickmulready.com/live.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudi


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 03 May 2017 00:30:00 -0700
YouTube Ads: How to Set Yourself Up for Success with Tom Breeze (Part I)

It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability. Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot has changed since he was on the show -- especially what’s working right now to get quality leads & sales with YouTube ads.The interview with Tom is so jammed packed that I decided to split it into two episodes (Part I this week and Part II next week)…In Today’s Episode You’ll Learn:The mindset needed for successfully advertising with YouTube adsWhy people are starting to diversify from advertising on Facebook and the significant differences between it and YouTubeThe different types of YouTube ad campaigns you have available and how to use each to get the best resultsHow to best setup your YouTube ad campaignsAnd a lot more...And make sure to tune-in next week when we have Part II, where we dive into:What kind of video ad quality is best for different types of businessesHow long your YouTube video ad should beThe anatomy of a high converting YouTube ad, including what to sayWhat kind of landing pages are converting best right nowWhat type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-ins and a 50% increase in salesWant My Help with Your Facebook Ads Strategy?If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.This is my FBA Live event which is limited to just 40 people.FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business. My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.You’re going to walk away from the event with stuff DONE… the RIGHT way.We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more…You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.To learn more and secure your spot, go to rickmulready.com/live.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 26 Apr 2017 00:30:00 -0700
Case Study: How a Veterinarian Has Created a Thriving Online Business with FB Ads
If you’ve ever wondered how you can create a thriving online business while having a full-time job…Or, if you’ve wanted to take an in-person business that “relies on you” and scale it online...This episode is for you.On the show today, veterinarian Dr. Brett Beckman, who specializes in veterinary dentistry, joins me to share how he has used Facebook ads to create a thriving online business.In addition to his in-person practices, Dr. Beckman sells online training courses for veterinarians, has a membership site and offers live events.And the business is driven by Facebook ads to webinars (both live and evergreen) as well as to free content.Since starting the online portion of his business almost by accident back in 2013, he’s been 4X’ing his online revenue every year since.On today’s episode, we dive into everything he’s doing and break it all down for you -- his Facebook ads, his online programs, the strategy behind what he does, and more.For me, most importantly, I really want you to pay attention to how Brett is playing the long game of his Facebook ads and paid traffic...How he focuses first on providing value so that he can build relationships with other veterinarians around the world so that when they’re ready for more training, they’ll turn to him. On the Show Today You’ll Learn: How Brett started off in May 2013 with 800 emails in his Constant Contact account and decided to test selling his first course for just $59. He went on to do $22K the rest of that year.We get into how Brett started 4X’ing his revenue each year sinceWe break down all of his courses, and the journey he wants new leads coming into his business to takeWhy losing money sometimes on the front end of his paid traffic is ok with himHow Brett is a master of repurposing content so he can build trust with his target audienceWhat Brett’s super power is, in my opinion anyway, that has allowed him to be so successfulWhat his team looks likeAnd a whole lote more… Brand New Free Live Online Training: April 19th and 20th Coming up THIS week, on April 19th and 20th, that’s this Wednesday and Thursday, I’m going to be doing a brand new free live Facebook ads training for online businesses.I’ll be sharing the latest strategies for automating leads and sales for your online business, including tips & strategies working right now as well as case studies and more. If you’d like to learn more and reserve a spot — I’ll be doing 3 live trainings over April 19th and 20th, Wednesday and Thursday this week — you can go to rickmulready.com/fbads1 Want My Help with Your Facebook Ads Strategy? If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.This is my FBA Live event which is limited to just 40 people.FBA Live is a 3-day intimate workshop experience where you’ll learn cutting edge online business building strategies, tips and tactics that are working right now to grow and automate your business.This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business. My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 17 Apr 2017 00:30:00 -0700
Facebook Ads Q&A (Targeting, Strategy, Scaling, Optimizing + More)

If you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns.On today’s episode of the podcast, I’m answering your Facebook ads questions -- many of which were submitted over on my Facebook page.We talk about topics around targeting, how to get bigger results from your Facebook ads, what do you do when your Facebook ads aren't converting, how to evaluate your ideal client’s current advertising strategy, collection ads, and more... On Today’s Show You’ll Learn: Facebook’s new (free) targeting research tool to hone in your ideal audience.How accurate the Facebook demographics targeting is and where the data comes from.How to achieve massive reach and spend more on your Facebook ads – is it just a matter of boosting budget?How to duplicate ads while ensuring the social proof carries with the ad.How to target your local market if it’s small (without getting an error from Facebook)The platform I recommend if you’re looking to launch a paid online courseAnd more... When it comes to Facebook ads, it’s not a question of what’s “better,” but rather, testing different strategies that align with your goals to see what works best. We’re talking about all this and more in today’s episode… Brand New Free Live Online Training: April 19th and 20th How to Create an Automated Facebook Ads System That Gets Leads & Sales Every DayIf You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You! During this FREE training, you'll learn: The EXACT 6-step formula for automating leads and sales every day with Facebook ads.How to use Facebook's most effective targeting strategies for GROWING your email list and making SALES.My proven system for turning cold Facebook ads traffic into QUALIFIED LEADS for your business and quickly turning those leads into paying customers.You’ll discover BRAND NEW strategies that ENSURE A RETURN on the money you’re spending on your ads. It’s all about giving Facebook $1 and getting $5 in return.Case studies! We’ll go behind-the-scenes of Facebook ads campaigns that are getting killer ROI selling online courses, physical products, and live events.You'll discover how one student generated 6-figures in revenue from just ONE Facebook ad with a little-known Facebook tactic.Register to join us at http://rickmulready.com/fbads1. FBA Live!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 12 Apr 2017 00:30:00 -0700
How to Scale Your Facebook Ads (Without Ruining Your Results)

Ever tried scaling your Facebook ads only to see your costs increase?If so, I feel you on this. It can be one of the more frustrating aspects of Facebook ads.And, unfortunately, it’s all too common because most people approach it the wrong way.That’s why on today’s episode of The Art of Paid Traffic, I’m sharing best practices and proven tips & strategies for scaling your Facebook ads... without ruining your results.On Today’s Show You’ll Learn:What “vertical” and “horizontal” scaling means when it comes to optimizing your Facebook ads.How increasing the daily budget can confuse Facebook’s algorithm and what to do instead.What Facebook ads’ auction is and how to “play” it to your advantage.How to find the most quality leads within your target audience and why it costs more to do so.Three strategies for finding new relevant target audiences for your campaigns.Ninja ways to use Facebook’s duplicate feature for scaling your ads.And much more!Like I say at the end of every episode, when it comes to Facebook ads, it’s all about testing to find out what works for you and then doing more of that. Remember to keep testing and adjusting your strategies, and always having the right mindset around your marketing.Brand New Free Live Online Training: April 19th and 20thHow to Create an Automated Facebook Ads System That Gets Leads & Sales Every DayIf You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You!During this Free Training, You'll Learn:The EXACT 6-step formula for automating leads and sales every day with Facebook ads.How to use Facebook's most effective targeting strategies for GROWING your email list and making SALES.My proven system for turning cold Facebook ads traffic into QUALIFIED LEADS for your business and quickly turning those leads into paying customers.You’ll discover BRAND NEW strategies that ENSURE A RETURN on the money you’re spending on your ads. It’s all about giving Facebook $1 and getting $5 in return.Case studies! We’ll go behind-the-scenes of Facebook ads campaigns that are getting killer ROI selling online courses, physical products, and live events.You'll discover how one student generated 6-figures in revenue from just ONE Facebook ad with a little-known Facebook tactic.Register to join us at http://rickmulready.com/fbads1



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listen


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 05 Apr 2017 00:30:00 -0700
Facebook Messenger Ads (Case Study + How To)

I’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experiences with them.A few episodes back I shared the behind-the-scenes of our most recent launch of our new program The FB ADmanager and within that, talked about how we tested Facebook Messenger Ads during the launch.We spent just $105 on Messenger ads and we directly attributed more than $9,000 in sales to them. #boomshakalakaNeedless to say, I’m sold on the effectiveness of Messenger ads. With over 1 BILLION people actively using Facebook Messenger, this medium isn’t going away anytime soon. In fact, it’s only growing.They’re easy to setup and use and with the results I saw, they’ll without a doubt be part of our strategy going forward. On Today’s Show You’ll Learn: Our strategy behind how we used Messenger ads including who we targeted and whyWhere Messenger ads fit in your funnel and how to strategically use them to move people closer to a saleHow we leveraged the questions we were getting as a result of the ads to make “on-the-fly” changes to our email sequencesThe two types of Messenger ads, and who you can (and can’t) target with them What the #1 thing (IMO) you need to consider when running Messenger adsWhat ManyChat is and how it can be strategically used as a next-level messaging platform to communicate with potential customers And much more...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 29 Mar 2017 00:30:00 -0700
Biggest Landing Page Mistakes (And How to Avoid Them)

On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them).And, joining me to share these mistakes and best practices is Jeff Wenberg. I was recently introduced to Jeff and learned that he was the Group Coaching Manager at LeadPages, where over the past few years, he’s reviewed 100s of landing pages.With that kind of exposure to so many both good and bad (and the ugly) landing pages, I asked him to come onto the show and share with you what he’s learned over the last few years.As you listen the show, keep in mind…Everything we’re talking about today is best practices for high converting landing pages and goes whether you’re using tools like LeadPages, ClickFunnels, Optimizely, Unbounce, Optimize Press, Thrive Themes, etc…All of these tools are great. I do use LeadPages in my business, but you can be using what makes the most sense for you. On Today’s Show You’ll Learn:Why a template is absolutely crucial to have before you start designing your landing pageOptimizing images is simple to do, yet not doing it screams “amateur” to visitors of your landing pageYour copy needs to highlight the benefit of your offer, but using too much copy may not be the best strategy to use“Keep it stupid simple” – hear what Jeff means by this and how to do it when it comes to your landing pages People need to know WHY they should sign up for your newsletter, and hear why a free resource may be a better offer to useIf you’re going to split test on your landing page, what do you test first?And much more!Jeff also shares a great reminder that when it comes to marketing, the fundamentals will always serve you better than the flashy new tricks. And, that the key with landing pages is to just start somewhere, evolve and improve on them as you go.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 22 Mar 2017 00:30:00 -0700
Facebook Ads Case Study: Behind-the-Scenes of A 6-Figure Product Launch

In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front.So today on the podcast today I thought I’d share with you the lessons I learned during the launch, specifically around our Facebook ad campaigns and what we did that allowed them to perform so well.I’ll also share a few general things we did this time that I felt made a huge difference in the success of the launch. On Today’s Show You’ll Learn: Why taking the time to identify and be crystal clear about our three audience avatars BEFORE running any Facebook ads was critical to our ads success.The exact ad copy and images used to speak directly to our target audiences.The reason audience size is so important. What’s the ideal range and why it’ll differ for warm and cold traffic…How we scaled our Facebook ads campaigns without ruining our good results.The way we used Facebook Messenger ads in the launch and achieved an unbelievable ROI on themHow we segmented people from the webinar registration page which resulted in the highest webinar show up rates (and engagement) we’ve had in over a yearAnd a lot more…Also in today’s episode, I get a bit personal and share how a recent family emergency has given me more perspective and clarity of purpose for what I do. Thanks for listening...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 15 Mar 2017 00:30:00 -0700
How to Ensure Your Paid Traffic & Business is Protected Legally

Today we’re talking about a topic that doesn’t get discussed a whole lot but is UBER important to get a handle on…...the importance of the legal side of paid traffic and running your business.And to share her expertise on the topic is my friend Annette Stepanian, an attorney who specializes in working with entrepreneurs.I asked her to come on to the show because this is one of those topics that not a lot of people talk about yet is so important to know as an entrepreneur, a business owner, someone who creates programs or products, if you run paid traffic like Facebook ads, etc...It's not the sexiest of topics, I realize, but too often the importance of it pops up when it's too late and you're in a bind. So that's my goal here for you today -- to educate and share the types of things you should be thinking about in your paid traffic and running a business.Here’s what you’ll learn:The critical “legal” things you need to think about when you're running paid traffic. And, for example, why just abiding by Facebook's ad policies isn't enough.How NOT to use testimonials in your business (if you do use them this way, you can get into legal trouble).What the difference is between a Privacy Policy and Terms of Service, why you need them and where to get themThe difference between trademarking and copywriting and how they can benefit you with your business, products and programs, etc...Annette breaks down the differences between being a Sole proprietor, an LLC, and a Corporation, and the pros and cons of each for your business structure.And, we also dive into the TOP questions you should ask before hiring a lawyer.And a whole lot more...Super important episode here talking about this stuff.


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 08 Mar 2017 00:30:00 -0800
(Encore Episode) How To Niche Down For Success As A Facebook Ads Manager

On the podcast today, I’m trying something I’ve not done yet on the show…This is an encore of one of the most requested episodes we’ve done yet on the show. Episode 126 is an interview with my friend and former student, Robb Bailey, who has built a very successful Facebook ads agency for himself -- an agency that specializes in managing Facebook ads in the fitness niche. And as you’ll hear during my talk with Robb, he works with niche businesses within the fitness niche.Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.He and his team offered everything from SEO to blog writing to marketing automation — you name it.But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries.Whether you manage Facebook ads for clients or not, you’ve got to hear the smart strategies Robb used to optimize the profitability of his ads management business while prioritizing top-notch results for his clients.It’s some seriously good stuff.Still, the biggest reason I can’t wait for you to listen to this episode is because Robb talks a lot about how niching down in business has allowed him to level up his happiness in life.It’s a show with the kind of value that, frankly, speaks for itself.I hope you’ll agree. On Today’s Show You’ll Learn: Robb’s initial client acquisition strategy when he started his Facebook ads agencyHow Robb charged new clients for his Facebook Ads servicesWhy niching down is a game-changer for business owners todayWhat’s allowed Robb to actually interview potential clients and pick and choose who he wants to work withHow Robb is able to offer a money-back guarantee on his servicesThe value you can gain by looking at offers from similar businesses as you’re setting up Facebook ad campaignsWhy video can be the difference between a home run Facebook ads campaign and a complete strikeoutThe importance of a follow-up sales sequence and how to set one up so it works with your Facebook ads strategyAnd a lot more… 5 Steps to Creating a Profitable Facebook Ads Business Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & OthersIf you're interested in managing Facebook ads for other businesses, whether this is something you want to start as a side hustle while you’re building your own online business, maybe you want to manage ads full time as your business…...you may already be really good at Facebook ads and now want to create a business out of it but you’re not sure how to start the business and get clients...I want to invite you to a brand new free online training that's taking place on March 1st and 2nd:5 Steps to Creating a Profitable Facebook Ads BusinessGo From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & OthersI'm doing 3 live trainings starting on Wednesday, March 1st at 9am PST.I'm also doi


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 27 Feb 2017 00:30:00 -0800
Maximizing Your Facebook Ads Results & More Q&A

It’s been awhile since I’ve answered your Facebook ads questions, so on today’s episode of The Art of Paid Traffic, we’re doing a Q&A that focuses on maximizing your Facebook ads results... You’ll also learn things like: Facebook ads strategy for a webinar launch, including simple yet effective Retargeting strategiesWhat Facebook is now cracking down on in regard to ad copy when you’re retargetingShould you be using “all placements” when setting up your ads?Audience size before you can start retargetingA reminder about other things that Facebook is also checking during the ad review process When scaling your ads how much should you increase your daily budget byWhat conversion window should I be optimizing for when I’m trying to get conversions?And more…If you’re using Facebook ads to market your business, you gotta keep up-to-date and today’s episode will help you do just that.In addition, if you’re considering starting your own business as a Facebook ads manager or maybe you’re already managing ads, working with your ideal clients makes all the difference in the world.That’s why I’ve put together a free PDF checklist for you…The Ideal Client Checklist lists everything you need to consider with potential clients before you bring them on as clients.This checklist will make sure you’re setting yourself up for success right from the start when working with clients.To download your Ideal Client Checklist, visit http://rickmulready.com/124



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 15 Feb 2017 00:30:00 -0800
Email Marketing that WORKS (even with a small list) with Andre Chaperon

Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money.And a great way to convert leads into sales is through email marketing -- something most all of us can be better at.On today’s episode of The Art of Paid Traffic, email marketing expert Andre Chaperon joins me to share how to write emails that people WANT to read and gets them to take action.Andre, who describes himself as an introvert, is the founder of one of the original email marketing courses, Autoresponder Madness (autorespondermadness.com). I bought this course a few years ago and it’s absolutely killer.I’ve been trying to get Andre on the show for a while now, and after listening to this episode, you’ll see why I’m pumped to finally have him on. Things you will learn in this episode: Five ways to learn exactly what to write to your email listTwo key strategies for increasing your email open and click ratesHow to hone in on specific segments of your email list so you can speak directly to themWhy reading fiction books can help you be a better email writer, and Andre shares the fiction book that has helped more than an other (this book may surprise you)Why you can have some of your successful promotions even with a small email listHow Andre has won several affiliate promotions with email lists under 1000 peopleHow Andre essentially gets people to “raise their hand” on topics that interest them - and why he does itWe dive into segmentation and automationYou’ll learn the Framework of successful email marketingAnd a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 08 Feb 2017 00:30:00 -0800
Case Study: Creating Local Business Offers that Convert with Mike Barnet

As a listener of The Art of Paid Traffic, you might know that one of my favorite things to do is case study my students and to highlight the successes they are getting.On today’s show, I talk with Mike Barnet, who’s up to big things in the local business marketing space.Mike has effectively used his skills as a videographer (honed through years in the television industry) and his knowledge of Facebook ad strategies to get amazing results for his local clients.Today we dive head first into two campaigns he’s recently done for a local pizza restaurant…The first campaign gave them one of their best weeks in sales ever and in the second campaign, Mike spent just $130 on ads which generated over $500 in revenue.,As you’ll hear, Mike proves that the myth that you need large budgets for your Facebook ad spends to see results is simply just that… a myth.A big part of what we discuss is why the offer is so important. Often business owners think that their ideal client is just going to magically appear, but without an offer that can attract your ideal audience, this just isn’t going to happen.And since he’s building his own Facebook ads business, Mike also shares details about his pricing strategy and how he gets his clients.Whether you’re managing ads for other business or not, you’re gonna get a ton out of this episode. In Today’s Episode You’ll Learn: The types of campaigns Mike ran for the local pizza restaurant that got him such great resultsThe offers that that generated these resultsHow Mike gets his clients and the pricing strategy he’s currently usingThe realization that Mike made that led to him create a business that serves othersWhy a strong call to action isn’t just nice to have, it’s a necessity…Do you need hundreds, or even thousands of dollars to execute a successful Facebook ads campaign?How going too high-end when it comes to video quality can actually hurt your campaign, especially if the business is localHow Mike’s strategy for targeting birthdays via Facebook helped one of his clients boost sales - while growing their email listAnd more...To accompany this episode, I’ve put together a free PDF checklist for you…The Ideal Client Checklist lists everything you need to consider BEFORE bringing someone on as a client. This checklist will make sure you’re setting yourself up for success right from the start when working with clients.To download your Ideal Client Checklist, visit http://rickmulready.com/122



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 01 Feb 2017 00:30:00 -0800
Starting a Facebook Ads Management Business: 5 Critical Steps

Want to have a business managing Facebook ads for other businesses?Maybe you’re trying to get your online business going and want to supplement your revenue with a side hustle…Or maybe you want to learn Facebook ads so you can have a full-time gig managing ads for other businesses…Maybe you’re already really good at Facebook ads and now want to create a business with your skillset, but you’re not sure where to start and how to get clients…If you’re nodding your head to any of these, there are 5 things you need to consider as you start working with clients. These are actually critical even if you’re already managing ads for other businesses.You see, Facebook ads are hands-down the fastest and easiest ways to grow a business, whether it’s an online business or a local one.Yet a ton of businesses don’t want to manage their own ads, which is why there’s massive opportunity to have a thriving business as a Facebook ads manager.On today’s episode of The Art of Paid Traffic podcast, I’ve answered the biggest questions I get about starting a business managing Facebook ads for other businesses. In the episode, you’ll learn all about: Figuring out exactly who your ideal client isHow to land your first customerThe biggest mistake people make with niching down and why it can be the difference between quickly scaling and trudging along.Why being a jack-of-all-trades can slow your progress and growth as an agency.We dive into pricing and how much you can charge for your services.To accompany this episode, I’ve put together a free PDF checklist for you…The Ideal Client Checklist lists everything you need to consider BEFORE bringing someone on as a client. This checklist will make sure you’re setting yourself up for success right from the start when working with clients. To download your Ideal Client Checklist, visit http://rickmulready.com/121



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 25 Jan 2017 00:30:00 -0800
Case Study: How One Simple FB Ads Strategy Sold $400K of Christian Planners

On today’s episode of The Art of Paid Traffic you’re going to learn how an entrepreneur and former Air Force officer, musician, and youth pastor launched two successful planner/journals over the past year and a half -- one is a Christian planner and the other a Catholic planner…...and how his Facebook ads strategy helped him get each of these businesses to multiple 6-figures in a very short amount of time.Vinny Delacruz breaks down everything he’s done to get his business to where it is today, including his simple yet super effective Facebook ads strategy that’s generated massive returns.I first met Vinny when he came to my FBA LIVE in December in San Diego and he’s now part of my 6-month Small Group Coaching Intensive. I was immediately impressed in how Vinny’s a take action first kinda person, figuring things out as he goes.I really enjoyed this interview with Vinny and I think you’re going to as well.In Today’s Episode You’ll Learn:How Vinny came up the idea for a Catholic planner and the steps he took to bring it from concept to realityHow he generated $400,000 in sales using ONE Facebook ad with an “engagement” objective — while not having any inventory.Why even though his goal was “conversions”, the “website conversions” objective for his Facebook ads didn’t work.How Vinny used storytelling as a foundation for selling his plannersHow Vinny’s Christian planner has reached 6-figures in two monthsWhat Vinny’s Facebook ads strategy for selling his planners is going for forward (hint: it’s different than what got him to where he is now)And a whole lot more...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 18 Jan 2017 00:30:00 -0800
The Key to Successful Facebook Ads in 2017

Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017. Really, this is the key to any paid traffic whenever you’re running it.You see, paid traffic is a mindset. It’s a mindset of being willing to put in the work to test to find what works. It’s the people who are patient and open to experimenting who are gonna win. And since you listen to the podcast here, I know you have the mindset to do it.I can teach you what works, the foundational principles of how to incorporate these strategies into your business, but the most important thing to remember is to always be testing. Don’t be locked into one specific way to do things. You’ve gotta test different things to get data to tell you what’s working and what’s not.In this episode we’ll look at current examples of smart testing as well as discuss a list of things you might want to consider testing in your own Facebook ad campaigns.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 13 Jan 2017 00:30:00 -0800
From Cold Lead to Raving Customer: A 3-Step Facebook Video Ads Strategy

If you’ve been listening to the podcast for any period of time now, you know that video is where it’s at -- especially on Facebook. In 2016, Facebook made it a huge priority to show more video in the News Feed and it became a massively effective advertising strategy to build trust, relationships and sell.Video in 2017 is shaping up to be no different. With Facebook’s ability to retarget people based on their engagement with your videos, the reporting capabilities… I think we’re still in the infancy stages of how we use video in our traffic strategy.That’s why on today’s show, I asked my friend Brandon Lucero from soldwithvideo.com to join me to share a case study of how he used a 3-part Facebook video ad strategy for a 6-figure product launch. Specifically, we get into how Brandon used Facebook videos to create a customer journey -- building relationships with people, moving them from being a cold lead all the way through to being raving customers. In Today’s Episode You’ll Learn: We break down Brandon’s entire video strategy from start to finishYou’ll learn the specific types of videos Brandon usedWhy he strategically chose to use the videos he did sHow long the videos were…The specifics on how he set his Facebook video ads upHow much everything cost him, including his specific ad costsAnd we go into his entire selling process from start to finishAnd a whole lot more... We go deep on this one today so get ready to take a few notes.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 11 Jan 2017 00:30:00 -0800
Changes & (New) Strategies for Selling More Products in 2017

On this week’s episode of The Art of Paid Traffic, we’re diving into some SUPER interesting stuff with returning guest, Scott Voelker of TheAmazingSeller.com.Scott is an expert in private labeling and selling products on Amazon through their Fulfillment by Amazon or FBA program. He’s been doing it for a long time, he’s got a great podcast on the subject, products that teach you how to do it — he’s really the goto guy for selling on Amazon.He re-joins me on the podcast to talk about ecommerce strategies that are working right now to sell more of your products -- in 2016 there were a lot of changes to how you sell physical products online.For example, Amazon made some major changes to how sellers can get exposure for their products and Scott’s been following these changes and figuring out how to capitalize on them in 2017.That’s what you’re going to hear on today’s episode — Scott shares the exact strategies for how you can sell more products in 2017 — especially with how to best use paid traffic.Even if you don’t sell products on Amazon, you won’t want to miss this episode because all of what we talk about today is relevant for online businesses selling things — whether it’s physical products or courses or consulting, etc… On Today’s Show You’ll Learn: A list-building strategy that helped Scott grow a list from 0 to 4000+ email subscribers -- in less than a weekThe strategic approach Scott uses to break into untapped niches and skyrocket sales right out of the gatesThe super simple way Scott was able to get his content in front of millions of people for only $110Scott’s secret sauce that’s allowed him to increase his online sales, despite platforms imposing more and more restrictions on sellingWhy you can’t rely on an audience that lives solely on platforms like Facebook, Amazon, etc. (i.e. platforms you don’t own)And a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 04 Jan 2017 00:30:00 -0800
Why I Cut Almost ½ My Email List (don’t make this mistake)

We’ve all heard “the money is in the list”, right?Well I made a BIG mistake with my email list recently.You see, I removed almost half of the people from it a couple weeks ago.Yep, you read that right -- I cut almost HALF.That wasn’t my mistake, though. Removing people from my email list was completely intentional. I wanted to get people off there who weren’t engaged in my emails.We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days.And this is where I made the big mistake and where I want to make sure you don’t make the same mistake I did…On Today’s Show You’ll Learn:How we ran this group through a re-engagement email sequence -- 4 emails over 2 weeks -- offering them free content to see if they would again engage with my emails. Within these emails we were looking to segment people into one of three groups.When I added up the non-engagers + opt-outs + hard-bounces, it was a lot of people.Starting a new year is the perfect time to clean your list -- especially if you’re making the same mistake I did by not having done it in a long time.And a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 28 Dec 2016 00:30:00 -0800
How to Boost Conversions & Improve Your Marketing with Liston Witherill

I know it tends to be a lot of fun to focus on the strategies and results in online marketing…You know...The 6-figure funnel strategies…Using paid traffic for 7-figure launches…The “click-worthy” stuff, if you will.But deep down, I know (and I hope you know!) none of that stuff matters unless you’re able to communicate your value in a way the connects with your target audience.It’s all about having spot-on messaging throughout your sales funnels.That’s why I was excited to interview this week’s guest on The Art of Paid Traffic, Liston Witherill.Liston is a copywriting and conversion expert. He’s also the founder and Chief of Strategy + Data at Good Funnel -- a company that specializes in helping businesses boost traffic and automate sales using data-driven funnels.Here on Episode #116, Liston and I talk all about about how to solve some of your biggest marketing problems, simply by asking your audience the right questions and then allowing their answers to drive the messaging in your business.On Today’s Show You’ll Learn:Liston’s advice on how to prioritize the messaging you use in your your sales funnelsWhy your messaging is key when it comes to standing out among your competitors and staying fresh in your audience’s memoryHow to ask questions that prompt valuable answers, so that your target customers practically write sales funnel copy for youSimple strategies for collecting and using customer insightsA ton of quick wins you can apply to tweak, test and optimize messaging within your sales funnelAnd a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 21 Dec 2016 00:30:00 -0800
9 Facebook Ads Updates You Need to Know About

It’s no secret that things on Facebook are constantly changing.Recently they made a ton of updates, changes and enhancements that have a big impact on the overall advertiser experienceThat’s why this week, I’ve got a solo episode for you over on The Art of Paid Traffic. This show will save you a ton of time and confusion, because I’m covering the ins and outs of nine, super important Facebook Ads updates you need to know.On the podcast, I talk about everything from policy updates to changes in the ad setup process, and a lot more.Just so you know though, it’s common for Facebook to test new features and functions by rolling them out little by little, to different people in different parts of the world. So, some of the updates I cover on the show might not be available to you yet.As a matter of fact, I don’t even have all the updates I’m going to be talking about! Still, I dive into Facebook’s ad policies on a routine basis (I recommend you make a habit of doing this too!) and I try to stay informed about any updates and changes.Because I know this stuff can have a big impact on the success of my ad campaigns.If you’re still missing some of the updates you hear about on the show, just know that it’s only a matter of time before Facebook rolls these new features out to everyone. Listen to this week’s episode to make sure that you’re prepared, informed and up to date.On Today’s Show You’ll Learn:The #1 update you need to make ASAP (if you haven’t already)What to do if/when your Ad is disapprovedHow key changes to the Ad setup process could impact the success of your campaignsExciting new retargeting options, plus if/when/how to start testing them as part of your own paid traffic strategyWhy Facebook is retroactively disapproving some Ads that are currently runningA few awesome enhancements like revamped reporting and a Creative Hub where you can mock-up AdsAnd a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 14 Dec 2016 00:30:00 -0800
How to Best Use Urgency & Scarcity to Sell More with Jack Born

Let’s face it, it’s human nature to procrastinate.This is almost always true when whatever we’re procrastinating has some risk attached to it.One of the biggest, ongoing challenges for online marketers and entrepreneurs is figuring out how to deal with the fact that people often wait until the very last second to make decisions and take action.In working to overcome this challenge as business owner, myself, I learned about some of the psychology behind why people procrastinate. When I finally understood that, I could leverage those principles of human psychology in my promotions to increase sales -- without being sleazy.On Episode #113 of The Art of Paid Traffic, I’m talking with my friend Jack Born all about using urgency and scarcity in an authentic way to sell more products and services in your business.Jack is the founder of Deadline Funnel, a software company that allows online marketers and entrepreneurs to...you guessed it, add urgency and scarcity to their promotions in an authentic way.And while he’s mastered the art of getting people to take action and buy NOW, the real reason I invited Jack on the show is because I’m a big fan of his whole approach to this sort of stuff.Of course, we talk about a ton of things you can do to increase sales with limited promotions. What I think you’ll appreciate most, though, is that our conversation keeps coming back to the theme of marketing and selling with authenticity and integrity. On Today’s Show You’ll Learn: Why people procrastinate and what this means for business owners who need people to take action nowWhat makes opportunities and offers seem more valuable to your audienceWhy Robert Cialdini’s book, Influence: The Science and Practice of Persuasion is must read for anyone who has something to sell.Examples of companies using urgency and scarcity in recent campaignsHow to use flash sales, plus a specific example from my own businessStrategies for adding an element of scarcity to your offersHow to incorporate authenticity in every element of your marketing automationHow to help your audience overcome procrastination so more people buy during launchesAnd a lot more…


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 30 Nov 2016 00:30:00 -0800
How to Create High Converting Pinterest Ads with Alisa Meredith

Have you decided on which new marketing strategies you want to test out in 2017?As you probably know, I’m always saying you should figure out what’s working in your business and then do more of that...But another essential part of that is occasionally testing some new strategies and ideas, so that you continue to successfully market your business in the ever-changing online world.The big problem that even the smartest marketers run into when it’s time to try something new with their online marketing, is a classic case of overwhelm. They have a hard time deciding which platform, strategy or tactic to actually test when there are endless possibilities.That’s why today we’re digging into a topic we haven't touched in quite a while on the podcast: advertising on Pinterest, and how to know if it’s right for your business.On this episode of The Art of Paid Traffic, I’m talking with content and social media marketing strategist, Alisa Meredith, all about advertising on Pinterest.Alisa has helped a ton of her clients think differently about Pinterest as a platform so they can understand if their business can be marketed successfully on the site. Not to mention, she’s literally written the book on how to use promoted Pins effectively for your business. Although I haven’t used Pinterest to promote my own business yet, this conversation with Alisa definitely opened my eyes to possibilities I’d like to explore as I put together my game plan for 2017. So, even if you’ve never considered using Pinterest for business purposes, today’s episode has a ton of great info about what’s working right now on the platform.And since my goal is to help you narrow down the best strategies to test for growing & automating your business, I’m pumped for you to hear Alisa’s expert opinion about whether or not your business should be advertising on Pinterest and if so, how to get the most out of it. On Today’s Episode, You’ll Learn: 3 tests to tell you if your business should be on PinterestHow to track conversions with Pinterest ads3 types of ad campaigns to run on PinterestThe campaign type Alisa says you should try for your businessHow to bid on Pinterest ads to minimize your costsThe difference between keyword targeting & interest-based targeting on PinterestDifferent types of pins you can select for ads, including new options that are comingThe characteristics of a high-converting promoted pinWhat can cause Pinterest to reject your adsAnd a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 23 Nov 2016 00:30:00 -0800
How To Niche Down For Success As A Facebook Ads Manager

“The riches are in the niches...”If you’ve been in the online marketing or entrepreneurship space for any length of time, then you’re probably pretty familiar with this phrase. Or at least some variation of it.By now most of us have heard industry leaders suggest that “niching down” (or focusing on solving a specific problem for a super specific target market) is the key to success.I feel like this idea comes up as a key piece of advice both to brand new entrepreneurs who are just starting out, and to more experienced business owners who are looking to take things to the next level.And that’s one of the reasons I know this week’s podcast episode has the potential to be a real game-changer for people.On Episode #111 of The Art of Paid Traffic, I talk with my friend and former student, Robb Bailey.Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.He and his team offered everything from SEO to blog writing to marketing automation -- you name it.But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries.Whether you manage Facebook ads for clients or not, you’ve got to hear the smart strategies Robb used to optimize the profitability of his ads management business while prioritizing top-notch results for his clients.It’s some seriously good stuff.Still, the biggest reason I can’t wait for you to listen to this episode is because Robb talks a lot about how niching down in business has allowed him to level up his happiness in life.It’s a show with the kind of value that, frankly, speaks for itself.I hope you’ll agree.On Today’s Show You’ll Learn:Robb’s initial client acquisition strategy when he started his Facebook ads agencyHow Robb charged new clients for his Facebook Ads servicesWhy niching down is a game-changer for business owners todayWhat’s allowed Robb to actually interview potential clients and pick and choose who he wants to work withHow Robb is able to offer a money-back guarantee on his servicesThe value you can gain by looking at offers from similar businesses as you’re setting up Facebook ad campaignsWhy video can be the difference between a home run Facebook ads campaign and a complete strikeoutThe importance of a follow up sales sequence and how to set one up so it works with your Facebook ads strategyAnd a lot more…


Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 16 Nov 2016 00:30:00 -0800
Are You Choosing the "Right" Facebook Ads Objective?

When you want to create a successful Facebook ads campaign, what do you do?Well, hopefully you map your game plan and identify your exact target before doing anything… (we covered this in episode 109)Once you finish the prep work, you open up Power Editor or Ads Manager to start creating your campaign…It’s at this point you’re faced with your first (critical) decision of actually getting your ad up and running....selecting your “Campaign Objective”.With the Objective, you’re essentially letting Facebook know what kind of results you’re looking to achieve with your Ad campaign. You’re selecting an objective that aligns with your goals.But with all the options Facebook makes available, not to mention the optimization settings, it’s not surprising that a ton of people tend to get tripped up by this step.And, I gotta say, getting this step “right” is vital to the success of your Facebook Ads. Because in most cases, the options you choose for the objective and optimization have massive impact on your campaign’s overall results.This week’s episode of The Art of Paid Traffic is dedicated to helping clear up any confusion you might have around choosing the best objective for your Facebook ads campaign. On Today’s Show You’ll Learn: The ins and outs of each campaign objective Facebook currently allows you to select when you’re setting up your AdsHow to select an objective that fits your overall goal for the campaignWhich category of objectives you should focus on when you go to setup a new campaign in Ads Manager or Power EditorWhere your budget is being spent when your Ad is up and runningHow to optimize your ads so that Facebook’s algorithm works for youThe objective and optimization settings I suggest for most people’s businesses and marketing goalsAnd a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 09 Nov 2016 00:30:00 -0800
The Critical Work Needed for Successful Facebook Ads

Hard work is, well, just that -- hard work.It's stuff we don't always like doing yet the reward on the other side is often the greatest. We all wish we had a magic button we could push, or a pill we could pop, to miraculously start seeing results from our efforts.I get it, I'm like that too sometimes.It's a mindset I often see when I work with students who want to use Facebook ads for their business.They dive right into Ads Manager and Power Editor. They take time to understand the technical side of setting up their Facebook Ads. But when their ads start running, they expect to see dollar signs flying right out of the gates.Yes, the power of Facebook Ads does make it possible to see pretty fast results. But first, it requires some critical “pre-work”.This is the stuff that needs to happen before you even begin setting up your ad campaign.On this episode of The Art of Paid Traffic, I cover all aspects of that “pre-work” and explain the three critical elements of a successful Facebook Ads campaign.I break down the details of exactly what you need to spend time on if you want your Facebook Ads to be successful.You'll learn the ins and outs of the “hard work” most people miss, or simply don’t want to do, before they start running their Ads. The hard work that will drive a successful campaign.The good news is that a big part of what makes this work seem daunting for people, is just the fact that it’s brand new and feels unfamiliar.So, what do you say we fix that today?Let’s get into it so you can get using Facebook Ads the right way......to see real results that grow your business each and every day. On Today’s Show You’ll Learn: The step-by-step system to quickly grow your business with Facebook adsWhy most people think Facebook Ads will make money magically start flowing into their bank accounts...and why (unfortunately) they’re wrongWhich types of offers work best as part of a Facebook Ads strategyWhat you need to do to convert your Facebook audience into high-quality leadsHow the 3 critical elements can help you convert leads into a long term customersA game plan you can leverage to see almost immediate results with your Facebook AdsAnd a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 02 Nov 2016 00:30:00 -0700
How to Write Better Copy by Hacking Your Ideal Customer

We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owners.For some people it’s systems…For others it’s strategy…For me, it’s copywriting.If you’ve been a long-time listener to The Art of Paid Traffic, then you probably know I’m always looking to get a little better at copywriting.In fact, earlier this year, and back when I first started the podcast, I interviewed quite a few copywriters on the show.Because whether it’s ad copy, sales page copy, or emails -- I know writing tends to be one of the biggest sources of frustration for me in my business, and also for many of my students.That’s why I invited my friend and awesome copywriter Hattie Brazeley to join me on today’s episode of the podcast.Hattie and I have been working together in my business for a little while now.I decided to start working with her when I really wanted to take my ad, sales page and email copy to next level. And as we’ve been working together, I’ve been impressed with how she’s able to dive into the mind of my ideal customer and write copy that speaks specifically to that person.Since starting her business in 2014, Hattie’s worked with some pretty big hitters in the online business world -- Kimra Luna, Carrie Green, and Sue Zimmerman, to name a few.She’s also trained more than 1,000 students through her online program, Galvanize, and mentored many others through her highly-reviewed sales page mentorship program.I took a ton of notes during my chat with Hattie, so I can’t wait to share our value-packed conversation with you.On Today’s Episode You’ll Learn:Best practices for writing ad copy, sales copy, emails and moreHattie’s 5-step process for hacking your ideal customer’s mindset to write better copyThe questions to ask if yourself to understand what your ideal customer is thinkingWhat you should do if you don’t know the answers to those questions7 words that make Hattie cringe when she’s reading other people’s copyWhere you can find entire communities full of your ideal customersHow those communities can help you write copy that attracts the exact people you want to work withAnd a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 26 Oct 2016 00:30:00 -0700
How to Allocate Your Local Marketing Budget + Other Q&A

A couple weeks ago I hosted a live online training all about using Facebook Ads for local businesses.I hold these types of trainings from time to time, some of them for local businesses and some for online businesses, since things are always changing on Facebook.Heck...the whole world of online marketing, in general, is constantly shifting.Because of that, it’s always a ton of fun when I get to jump on these trainings and teach specific strategies to help you simplify things and see big results from your online marketing efforts.One of my favorite parts of every training I do is the Q&A. I love seeing the types of questions people ask.And during that last training, I was so impressed with both the quality and the amount of questions that were asked during the Q&A that I decided to share a bunch of those questions (and answers) on the podcast today.(I also decided to do a LIVE ENCORE online training since so many of you asked for it --How to Grow Your Local Business With Facebook Ads This Holiday Season (While Cutting Your Marketing Budget) -- on Wednesday, October 26th at 9am PST. Click here for the agenda and to reserve your free spot.)It’s been awhile since I’ve done a Q&A episode here on The Art of Paid Traffic, so I’m pumped to cover a range of Facebook Ad-related topics with you this week.Real quickly though, I mentioned that these questions were asked on a live training I did on Facebook Ads for local businesses. But if you’re an online business owner, there’s still a ton of value for you on today’s show. So, you definitely don’t want to miss this one!We’ve got a lot of great stuff to cover, so let’s get into it...On Today’s Episode You’ll Learn:How to allocate your total marketing budgetTracking the ROI of your Facebook AdsCreating the perfect offer for your target audienceStrategies for targeting Ads when your business appeals to a broad audienceBest practices for Facebook Ads retargetingHow to interpret your metrics and use them to make decisions about optimizing your AdsAnd a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 19 Oct 2016 00:30:00 -0700
How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star

#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine StarAlright AOPT listeners, I’ve got a question for you:When you’re scrolling on Facebook, what is it about an ad that makes you stop scrolling?Do the the colors catch your attention?Or maybe it’s the image?Are you someone who mostly looks at videos?The point is, we all know that the visual aspect of a Facebook Ad is important -- because it’s how the Ad actually grabs our attention in the first place.Still, when it comes to setting up our own Facebook Ads, I know a lot of people spend a ton of time focused on planning, budgeting and targeting their Ads. And the content of the Ad is sort of an afterthought.That’s why I invited my friend Jasmine Star to join me on Episode #106 of The Art of Paid Traffic...Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world.Today, she’s joining me on the podcast to share how her creative approach to Facebook Ads helped her attract, qualify and convert crazy-high numbers during her very first online course launch.Jasmine and I talk about why she’s super strategic about the visual content she uses in her Facebook Ads. Plus, we dive into the specifics of how she creates image and video Ads that capture her ideal audience’s attention (the key word being IDEAL).If you’re someone who has room to improve when it comes to the visual content you use for your Facebook Ads (I’m raising my hand here!), this episode is going to give you exact strategies to make improvements right away.And even if you’re someone who has truly mastered the art of Facebook Ads, we jump into Jasmine’s campaign metrics as well -- so don’t miss this oneOn Today’s Episode You’ll Learn:Jasmine’s strategy for figuring out the style and type of visuals in her Facebook AdsWhy creating high-performing Ads starts with understanding the needs and frustrations of your ideal audience8 steps to get awesome Ad images when working with a photographerThe number of images Jasmine split-tested during her launch campaignHer VERY smart retargeting strategy + Ad types she ranHow her impressive cost and earnings per lead is inspiring her to test the limits during her second launchThe overall results of Jasmine’s Facebook Ad campaignAnd a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy inform


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 12 Oct 2016 00:30:00 -0700
7 Funnel Campaigns Every Online Business Needs with Greg Hickman

On the podcast, we talk a whole lot about sales funnels.How to set them up…How to use them to automate leads & sales…How to track and optimize them…But if you’ve been selling a product or service online for any length of time, then you know a lot needs to happen between when someone enters your sales funnel and the point when they become a customer.Things like delivering the lead magnet, nurturing leads, segmentation and more…If you’re looking to truly automate your sales process so that leads are turning into sales on auto-pilot, then you have to pay attention to all of these things.On today’s episode of The Art of Paid Traffic, I’m talking with Greg Hickman, founder of a company called System.ly.Greg and his team work with online businesses to strategically systematize and automate their funnels from start to finish -- so that no lead gets left behind.Greg has experience working with all kinds of clients in a range of niches and industries. So no matter what sort of offer you’re selling online, you’ll definitely find value in the systems and strategies he shares.If you’re just starting out, you may only have a few of Greg’s “must-have” systems in place. And that’s totally ok! The stuff we cover in today’s episode is going to give you something to work toward.Or maybe you’ve been in business for a while and you do have all of the systems we discuss today in place. Our conversation will help you to understand how you can optimize you systems so that they all work well together.Regardless of how long you’ve been in business or how many systems you’ve already got set up, I can’t wait for you to hear today’s episode with Greg. It’s going to provide you some fresh insight on how you can improve your sales funnels for even better results.Also, quick heads up: this is a MEATY episode. I recommend listening to it more than once as I think you’ll take away a heck of alot more if you process the information a couple times. On Today’s Show You’ll Learn Greg’s 7 systems that every online business should have (or be working toward) set upWhy successful sales funnels fuel the customer life cycle journeyWhere each of Greg’s systems fits into your own online sales funnelsHow some tools and software work “synergistically” with one another and why this has an impact on your funnel resultsWhat you can do to build relationships with leads who don’t buy right awayHow long a successful email follow up sequence should beThe number of emails and specific times you should send them if you’re looking to optimize your follow-up sequenceAnd a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 05 Oct 2016 00:30:00 -0700
Facebook Ad Critique (Improve Your Facebook Ads Now)

We all want to create and run killer Facebook Ads.But if you’re using Facebook Ads as part of a marketing funnel to drive measurable leads and sales for your business (which I hope you are!), there can be quite a few elements to strategize and optimize.For your Ad to perform successfully, you should be strategic and intentional about the image or video, the ad copy, your target audience and a lot more…And once your Ad is up and running, you’ll want to keep an eye on it and make improvements as needed to maximize your success. Still, it can be tough to know where to start when it comes to improving your Facebook Ads. That’s one of the biggest questions we get in The FB ADvantage Facebook group -- people asking for help in critiquing their Ads.Heck, we can all benefit from having another set of eyes on our work from time-to-time.So, today on The Art of Paid Traffic, I’m going to walk you through my assessment of a Facebook Ad created by FB ADvantage student, Alex Afterman.Alex was kind enough to share things like his ad copy, image, targeting specifics and a url to his landing page.Now, I can give the full breakdown of improvements I’d make since I have the complete picture of his Ad setup.And share with YOU, a critique of what I like and areas and suggestions for improvement.I cover a ton of actionable tips today that you can apply to your own ads.Make sure to reference everything that we discuss during the episode below as I’ve laid everything out for you.On Today’s Show You’ll Learn:Funnel strategies Alex is considering for his client, a local wine business that sells direct to consumer, and wholesale in several statesHow to think differently, and see more success, when you’re targeting cold audiences using Facebook AdsWhy the value-first approach only works when you have a clearly defined target audienceA few ways you can tweak your ad copy to be more conversationalWhat Alex did right when he picked the image to use with his AdSome bonus ideas I have about alternative images, plus a video Ad that Alex could testThe ins and outs of creating multiple Ad sets for maximum trackabilityAnd a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 28 Sep 2016 00:30:00 -0700
How An Attorney is Selling Her High-Ticket Live Event with Facebook Ads

As entrepreneurs and online marketers, taking risks is simply the nature of the beast when you want to be successful.Sometimes you have to shake things up a bit, see what works...and then keep doing more of what works.Today on The Art of Paid Traffic, I talk with one of my students who is testing what I’d say is an unconventional strategy, marketing a high-ticket live event offer to cold traffic, directly off of a webinar.Her name is Heather Hubbard of thelanguageofjoy.com and she’s a lawyer turned lifestyle entrepreneur. She coaches female lawyers to find work-life balance without sacrificing their professional careers.Last year she hosted her first ever live retreat weekend, exclusively for female law firm partners.This year Heather is gearing up for her second annual retreat to be held at the luxury Miraval Resort in Tucson, Arizona. And tickets to her event are $3,500.I wanted to have Heather on the show because, like I said, she sort of ignored the “conventional approach” when she decided to sell her high-ticket offer to cold traffic using only Facebook Ads and webinars.And so far, she’s seen great success. Plus, she saved herself a ton of time and stress in the process.The stuff Heather and I cover will give you a unique perspective on how you can take calculated risks and avoid costly mistakes with your own sales funnel strategies.On Today’s Episode, You’ll Learn:Heather’s step-by-step strategy for shortcutting the process most people use to market a high-ticket offer to cold trafficThe targeting tactics Heather used to reach a specific, sub-niche audience with her Facebook AdsWhy changing your Ads once they’re already running is not recommended, plus the impact it has on Ad performanceHow Heather avoided making one of the biggest mistakes people make when they’re first starting out with Facebook AdsHeather’s recipe for achieving fantastic funnel metricsWhat Heather did to protect her profits and minimize the risks associated with high-ticket refundsAnd a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 21 Sep 2016 00:30:00 -0700
How Much Should You Spend On Facebook Ads To Have A Successful Webinar?

We’re switching things up on The Art of Paid Traffic this week!On today’s show, you’re going to hear an episode I recorded a little over a month ago with my good friend Amy Porterfield on her podcast, Online Market Marketing Made Easy.As soon as you get into it, you’ll understand why I just had to share it with you here on AOPT.During the show, Amy and I cover one of THE most common questions we both get (sometimes multiple times a day) by our students and podcast listeners...How much should I spend on Facebook Ads if I want to have a successful webinar?In the past, Amy and I have both always answered this question on a case-by-case basis.Because the truth is, there’s a lot you have to factor in when you’re calculating an ad spend that will allow you to hit your specific revenue goals.While we still don’t have one “right” answer to this question, Amy and I were able to put our heads together and come up with a formula that makes it a whole lot easier to determine a ballpark budget for your Facebook ads.If you’re using webinars in your business,my hope is that you’ll find game-changing clarity in the content we cover today. This stuff is seriously actionable and I’m super pumped to share it with you.On Today’s Episode, You’ll Learn:The specific formula you can use to determine an ideal budget for promoting your webinar with Facebook AdsA step-by-step process for predicting webinar revenueThe funnel metrics you need to consider when determining what you should spend on Facebook AdsHow to map out a gameplan strategy that minimizes your Cost Per Lead (CPL)The benchmark numbers Amy and I recommend shooting for when it comes to your CPL, webinar show-up rates and other must-know funnel metrics ...Ninja retargeting strategies to help you optimize your webinar registration ratesBonus tips on where and how you can promote your webinar to more people, without increasing your FB Advertising budgetAnd a lot more...And the awesomeness doesn’t stop there...Amy and I put together a really cool bonus for today’s episode -- a Facebook ads calculator to help you determine your exact Facebook ads budget for your next webinar. Click the image below to get access to the Webinar Facebook ads calculator.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 13 Sep 2016 00:30:00 -0700
How to Measure the Effectiveness of Your Facebook Ads Funnel (& Improve Results)

On this episode of The Art of Paid Traffic, we dive into measuring the effectiveness of your sales funnels.Specifically, I walk you through how to make sense of all the stats and metrics as you take someone from being a stranger to your business all the way through to becoming a paying customer.If you’ve been listening to the podcast for a while, then you’ve heard me talk about how important is to “know your numbers” so you can:Measure the success of your sales funnelsMake data-based decisions on where improvements need to be madeDo more of what’s working and…Drive leads and sales automatically every single dayBut recently I realized that a ton of people get stuck in step one because they don’t know the specific measurements to shoot for, in terms of what’s considered “successful”.So if you’ve yet to experience the fun of optimizing and automating your funnels (#2 - #4 above), the content of today’s episode is going to help you get to the good stuff.Just as a heads up, the stuff I cover on this show is a follow up on “the easiest and fastest way to create a high-converting sales funnel”, which we covered last week during episode 100.If you missed it, no worries -- you’ll still get a ton of value out of today’s show. But if you get the chance, I’d encourage you to check out our 100th episode (especially because I walk you through one of my favorite sales funnel building exercises that I typically only share when I speak at live trainings).In this episode you’ll discover benchmarks for your funnel stats and simple strategies to help you set goals and determine your success as you work to improve your funnels.Get ready to gain clarity and confidence around knowing your numbers and figuring out what’s working… to track, improve, optimize and automate your high-converting funnel. On today’s show you’ll learn: How tracking the right funnel metrics will help you to know exactly how much you should be investing in your Facebook AdsThe numbers you should focus on once your sales funnel is up and runningThe specific metrics you need to be tracking in each step of your funnel, so that you can measure success and quickly identify areas for improvementCost Per Lead, Customer Value and other most-know metrics for measuring the ROI of your FB AdsKey benchmarks that will tell you when your funnel is on track for successSimple strategies for improving each step of your sales funnelAnd a whole lot more… Enrollment for The FB ADvantage Is Re-Opening! I’m getting ready to re-open the doors to my flagship Facebook ads program, The FB ADvantage: Leads & Sales on Autopilot.I’ve made some changes to the program so it’s a bit different than what it’s been in the past.The FB ADvantage is now tailored for online businesses so if you have an online business you’re looking to grow and automate, The FB ADvantage is for you!To celebrate the reopening of The FB ADvantage, I’m going to be doing a series of live online training workshops where I’ll be teaching…How to Create An Automated Facebook Ads System that Gets Leads & Sales EverydayThere will be 3 live times over September 14th and 15th and to register for a day and time that works best for you, click the link below:How to Create An Autom


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 07 Sep 2016 00:30:00 -0700
The Easiest (And Fastest) Way to Create A High-Converting Sales Funnel

Today we’re celebrating a huge milestone on The Art of Paid Traffic…Our 100th episode!I’m super pumped about this and I want to start by thanking you for listening.Regardless of whether you’ve been a loyal listener since Episode #1, or if you started tuning in recently, we wouldn’t be recording Episode #100 without your support. So, thank you!When I was trying to decide exactly how to take things up a notch in celebration of Episode #100, I kept coming back to a topic I’ve been speaking a lot about recently at live events and with my students…What’s the easiest (& fastest) way to create a high-converting sales funnel?This is one of my favorite topics -- I love talking about it because I get to share a really cool exercise that when people do it the light bulb totally goes off and I hear -- “ohhh, that was so easy!”And I’m going to walk you through this same exercise here in episode 100.You’ll discover, step-by-step, everything that goes into building a high-converting funnel that will generate leads and sales for your business every single day.I can’t wait to share this with you, so let’s dive into our 100th episode.On today’s show you’ll learn:Why starting with a game plan is essential for tracking the success of your funnelHow to identify every step of your high-converting sales funnel by working backwards from your goalWhich parts of your funnel might be optional, depending on the type of traffic you’re targetingThe exact numbers you should be tracking within each step of your sales funnelWhich metrics to focus on so you can maximize your ROI on FB AdsA checklist of tools, assets and details you need to fully finish your high-converting funnelMy favorite quick tips to help you work through the most common roadblocks people experience when optimizing their funnelsAnd a whole lot more…How to Enter The 100th Episode Contest: For your chance to win a free,100-minute strategy call with me, make a short video (3 minutes or less) telling me…What you do (what’s your niche and business?)Why you’re a good fit for this coaching/strategy session with meWhat you hope to get out of the sessionOnce your video is finished, be sure to complete these two steps:Post the video on YouTube with a description that includes: rickmulready.com The Art of Paid Traffic Podcast ContestPost the link to your video in the comments below, here on this page, rickmulready.com/100Those are the ground rules… Here are a few hints to help you make your entry exceptionally compelling:In your video, I want you to do more than just tell me about yourself. Really show me what you’re about. Get as creative and expressive as you feel comfortable.This isn’t a “technology” contest, though – I’m not going to pick somebody just because they used a lot of fancy video effects. But if video production is your jam, then go for it! Do whatever helps you express yourself the most.My team and I will select one winner based on your initiative, your willingness to put yourself out there, your enthusiasm, and your ability to communicate clearly what you do and what you want to get out of this time together.Enrollment for The FB ADvantage Is Re-Opening!I’m getting ready to re-open the doors to my flagship Facebook


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 31 Aug 2016 00:30:00 -0700
Understand Your Customers, Increase Your Sales with Jason Friedman

On today’s episode of The Art of Paid Traffic, we dive into the secret to TRULY understanding your customers, and how it’s the foundation of all your marketing efforts.After all, how can you serve people if you don’t fully understand them? Their needs? Their challenges?Whether you think you already understand your ideal customer or could use some help digging in, this episode is going to be a great resource for you.My guest today is Jason Friedman, founder and CEO of CXFormula, a company that helps entrepreneurial businesses stand out from their competition and increase sales through what he likes to call the art and science of designing a “customer experience journey”.Jason’s got an interesting background that includes being a roadie for bands like Rush and Fleetwood Mac and later working with everyone from solo entrepreneurs to major brands like Foot Locker, Adidas, Nike, Disney and more.Most entrepreneurs and online marketers understand their target customer’s age range, gender, geographic location, etc...But if you really want to drive sales and create raving fans for life, you’ve got to dive a whole lot deeper than that.In this episode, Jason shares specific steps you can take today to gain a crystal clear understanding of your customers.You’ll Also Learn:How to simply and clearly understand the exact needs, wants and frustrations of your customersOne magic question that will reveal the heart of your customer’s challengesWhat the “customer experience journey” is and how it impacts your profitabilityA simple way to get your customers thinking you’re speaking “directly to them”A strategy for customizing and improving the experience your business offersWhy role playing can help you understand, and better serve, your customer’s needsHow to create a customer survey that actually gives you actionable responsesHow making your customer the “hero” will help you make more salesAnd a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 24 Aug 2016 00:30:00 -0700
How to Improve Your Facebook Ads Sales Funnel (+ Other Q&A)

I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targeting and more.It’s been quite a while since I’ve done a Q&A on the podcast, and I’m pumped to dive into another one this week.I get a TON of questions every week so big thanks to those of you who have been sending them in.If you’d like to ask a question and be featured on an upcoming episode, simply email your question to support@rickmulready.com. There’s going to be a lot more Q&A episodes coming your way.The questions I cover on today’s episode speak to a range of Facebook Ads funnel-related topics -- everything from targeting strategies to optimizing funnels for conversions, and beyond.If you’re running Facebook Ads or if you’re thinking about running them, this show will definitely give you a nugget or two that you can apply to optimize your online marketing efforts and do more of what works.Let’s get into it... On Today’s Episode, You’ll Also Learn: How to bypass the “panic button” that many online marketers are quick to press whenever Facebook updates its algorithmThe only type of content you should worry about posting to your Facebook PageWhat options you have when it comes to customizing direct-response reportingHow much you should charge for Facebook Ads management when you first decide to include that service offeringWhat to do when you want to shift or add an optimization event mid-campaignA simple strategy for improving your sales funnel (hint: it’s all about working backwards)One way that local businesses can successfully target an international audience, plus a use case example for this strategyAnd a lot more...Are you finding value in The Art of Paid Traffic podcast? We’d love a review!Just head over to iTunes, search for “The Art of Paid Traffic”, select the show and then tap “Ratings & Reviews” to give a rating and enter your feedback.We appreciate it!Also, make sure we’re connected on my Facebook page as I’m starting to do weekly value-packed Facebook Live videos about all things sales funnels, automation, Facebook ads and more.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 17 Aug 2016 00:30:00 -0700
Google Tag Manager - The Key to Simplifying Tracking & Analytics?

If you run a lot of paid traffic, you know that managing all the tags, pixels, tracking and analytics can be overwhelming.It’s a lot to keep track of especially when you’re using multiple platforms and making changes to your campaigns on a regular basis.Well, Google Tag Manager (GTM) may be just the solution you’re looking for.In episode 97 here on The Art of Paid Traffic, we geek out on Google Tag Manager and how it can help simplify the way you manage your paid ads.And joining me on the show to share his expertise with GTM and how he uses it in his business is Deacon Bradley from Funnelowl.com.Deacon specializes in helping entrepreneurs create systems in their business that bring in leads and sales. He’s also a super smart guy with Facebook ads and is one of the very few who I’m willing to refer people to for Facebook ads.My goal for this episode is to help you decide if GTM is right for you and your business. Even if you’re not at a point where you need a solution like this, it’s worth a listen just to have a tool like GTM in your back pocket as you’re building and scaling your sales funnels. The reason I asked him to come on the show and talk about GTM was because of the simple fact that he had to master it out of necessity -- with the volume of paid ads he was running for clients, it became harder and harder to do things like:Remember to change a standard event code if a client updated or tested something as simple as a Thank You pageAdd Google Analytics code + FB Pixel + additional “tags” or “pixels” to track and target multiple audiences across multiple platformsSeamlessly continue accurately tracking everything when a client created new offerings or changed anything in their funnelNow, Deacon relies on GTM to keep everything running smoothly.During our conversation you’ll hear how Deacon helped me understand who, specifically, should consider using GTM, and how the tool helps marketers save time.On today’s show you’ll learn:The basics of what GTM is and how it actually worksWho should consider using GTM in their businessHow GTM can save you a bunch of timeHow Deacon saves a ton of time by setting up “triggers” in GTMThe most useful Facebook Advertising workarounds Deacon has found since starting to use GTMSpecific “pain points” that GTM solves for Deacon and for other marketers whose time and attention is stretched thinWhy the future of online marketing is headed in a direction that will probably require us all to implement “tag management” systemsAnd a whole lot more...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 10 Aug 2016 00:30:00 -0700
Lessons from Over $2M Spent on Facebook Lead Ads

If you’ve been working with Facebook Ads for a while, chances are you’ve tested out at least a few different Ad types.And, if you’re like me, you found an Ad type or two that rocked your world and produced massive results, therefore becoming the go-to Ad types you continue to use again and again.(For the record, I’d fall into the “hard-core fan of video ads” category.)And then there are the Ad types that haven't exactly produced killer results.One type that I, personally, haven’t loved is Facebook Lead Ads.Lead Ads have been out for a while now, but they were super clunky in the beginning -- mostly because 3rd party apps and software were slow to integrate. It made the process of actually following up with your leads, a pretty big headache.But I’d been hearing about Facebook’s improvements to Lead Ads, plus 3rd party tools have been rolling out integrations to make things a whole lot easier on advertisers.So, I wanted to get the inside scoop on what’s working and what’s not working with Lead Ads from someone who’s seen A LOT of money spent on them.Enter today’s guests on The Art of Paid Traffic: Massimo Chieruzzi.Massimo is the founder & CEO of AdEspresso, a Facebook Ads management tool that simplifies the process of setting up and managing Facebook Ads.When I heard that AdEspresso users were spending more than $2 million on Lead Ads, alone, I knew Massimo was the right guy to have on the podcast for a discussion all about how to successfully use Lead Ads.The topics Massimo and I cover on this show will give you a pretty comprehensive picture of how people are using Facebook Lead Ads.My goal is for you to walk away from this episode knowing whether or not Lead Ads are right for you and your business.Let’s dive in... On Today’s Episode, You’ll Also Learn: Why AdEspresso users have spent more than $2 million on FB Lead AdsLead Ads versus website conversion campaigns -- which is more effective?The most important elements of a FB Lead AdWhy Massimo believes it’s best to target warm leads with FB Lead AdsWhat placement works best with FB Lead Ads -- Mobile or Desktop?The “sweet spot” number of questions to ask in your Lead Ad that will help you lower your cost per leadWhich types of businesses are seeing the best results from FB Lead AdsHow to fit Lead Ads into your current sales funnelWhat Massimo is most excited about when it comes to Facebook AdsAnd a lot more...And, we’ve put together an awesome Facebook Lead Ads Checklist for you to accompany today’s episode.This free checklist walks you through all the essential things you need to know in order to create effective Lead ads. Grab your free FB Lead Ads Checklist by clicking the image below:




Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 03 Aug 2016 00:30:00 -0700
How a Local Roofing Company Increased Business by 40% with FB Ads

Have you ever thought about the type of information your potential customers might need before they:Decide to start shopping for what it is you offer;Decide they’re ready to buy what you offer;And/or actually decide to buy from you?Adam Sand, co-owner of a roofing company in Edmonton, Alberta, Canada and my guest today on The Art of Paid Traffic, has seen massive growth in his business recently. Growth that really started when he started using Facebook ads with a value-first marketing approach. Meaning, he leads with (free) valuable and helpful information for potential customers.Think about it…Roofing is a several thousand dollar expense. If you own a roofing company, or sell any high-ticket product or service, you’re not going to sell directly from your adsYou have to build trust and be seen as an authority first before people will want to work with you.Using this education-based marketing approach with Facebook ads, Adam has grown his business by 40% in three months. 40% in three months selling several thousand dollar roofs! And, he’s attracting more business now than he can handle. Not a bad problem to have, if you ask me This is why I wanted to have him on the podcast -- to learn more about Adam’s super smart approach to using Facebook Ads to grow his business.I have no doubt that this episode will inspire both local and online business-owners to consider this smart approach to using Facebook Ads to skyrocket your sales through value first.On today’s episode you’ll learn:How to establish yourself or your company as an authority using a strategic combination of education-based content and paid trafficWhy Adam, after several years of running Google AdWords, is now moving his full online marketing budget over to Facebook adsHow a value-based approach can sell for you without even sellingThe step-by-step sales funnel strategy Adam uses to target his company’s ideal local customerAdam’s secret to seamlessly overcoming customer objectionsWhat you can do to optimize the success of your Facebook Ads campaigns by driving traffic to incredibly valuable, free contentWhich campaign strategies work best for local businesses that sell high-ticket itemsAnd a whole lot more…This is the final show in our 3-part mini-series on Facebook Ads for local businesses.If you’d like additional training, be sure and sign up for one of my free live online trainings THIS WEEK... Live Online Training Week Of July 25th Sign up for a day/time that works best for you here: How to Grow A Local Business (every week) with Facebook Ads



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Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 26 Jul 2016 00:30:00 -0700
Case Study: How A Local Wine & Art Party Shop Is Using Facebook Video Ads to 10X ROI

Today’s episode of The Art of Paid Traffic is part 2 in our mini-series on how local businesses can use Facebook ads to grow their business.Even if you’re not a local business owner, I know you’ll take away some awesome insights from today’s episode with local business owner (and FB ADvantage student) David Brandt.David and his wife own Sips n Splatters Art Parties. They have multiple brick-and-mortar locations in Southern Illinois where people can come to enjoy wine and painting with family and friends. They also recently expanded their business model to include franchise opportunities and online courses.During the episode, David walks us through the evolution of his business as it relates to advertising on Facebook. It was super interesting to hear his story!We talk all about the exact steps he took to shift his marketing strategy when, a few summers ago, Facebook made a huge change to its algorithm which meant only 2-4% of your Facebook fans saw your posts.Get ready to hear some great insights, tips and strategies as we cover all the details of basically every marketing move he made from the very beginning in his business, to get him where he is today.In this episode you’ll learn:How David spent just $5/day on Facebook Ads to significantly boost sales when people stopped walking through his doorThe strategy David used to make over $4,000 in revenue while spending only $300 on Facebook ads.Why some businesses struggle to track ROI with Facebook Ads, plus how David “hacked the system” to start accurately tracking his own ROIWhy you should target your competitors’ fansThe solution Facebook offers to help you quickly produce video ads and get more clicks on your videosThe specific types of Facebook Ads and paid traffic strategies David has used to see massive results (HINT: he’s crushing it with video!)How specific ad types and paid traffic strategies have impacted David’s profitsSpecific steps to film great/simple videos for your ads using your smartphoneAnd a lot more…



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 20 Jul 2016 00:30:00 -0700
Case Study: 4-Step Facebook Ads Strategy for Local Business Growth

Today’s episode of The Art of Paid Traffic is a solo episode where I take you through the exact strategies I would use to grow a local fly fishing guide business with Facebook ads.You see, I recently went fly fishing in Montana with a guide from Swallowtail Fly Fishing in Bozeman.As we drove out to the river on the first morning, Ty, my guide, asked what I do for a living.And, as often happens when I tell people I’m a Facebook ads guy, he naturally asked me how I would recommend he use Facebook ads to grow his guide business.For the next 20 minutes I shared the exact strategies that I would use to grow his business. I love breaking people’s business down like this.It was so fun, that I decided to share these strategies with you here on the podcast.This episode is the start of a mini-series on AOPT focusing on how local brick & mortar businesses can use Facebook ads to grow their business.Even if you’re not a local business owner -- maybe you have an online business -- don’t skip these next few episodes because everything we’re talking about is still super relevant to online businesses.On today’s episode, I share the exact 4-step strategy I would use to grow Swallowtail Fly Fishing with Facebook ads: the Game PlanTargetingthe LaunchFollow-UpI also discuss what you MUST have in place before you even consider starting a campaign like this.This episode is a step-by-step walkthrough of what’s working right now to grow your business with Facebook ads -- whether you’re a local business or not.The FB ADvantage LOCAL Course! Super excited to announce that my Facebook ads course for local brick & mortar businesses is launching very shortly!If you’d like to get on the early interest list for The FB ADvantage Local, simply click here: rickmulready.com/fblocal



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 13 Jul 2016 00:30:00 -0700
Case Study: How Owen Video Increased His Facebook Video Ad Results By Over 3X.

I met Owen Video at Social Media Day San Diego last week.He walked up to me and told me he attended my Facebook video ads presentation at Social Media Marketing World a few months ago and he said, “man, I gotta be honest with you…...during that presentation, when you told us to just use our smartphone to record videos for our Facebook ads, I thought you were crazy.I’m a video marketing consultant and I’m ALL about using a high quality camera and equipment to create great videos.”He went on to say, “BUT, I decided to give you the benefit of the doubt and try what you suggested -- I ditched the fancy camera and used my iPhone to record some Facebook video ads.And you know what? The results were amazing!”He told me his click-through-rate on his videos went from 3% to over 10%.Ha! I love it…He also shared that his results weren’t JUST due to his using his iPhone to shoot the videos.And for me, this is where it’s gets really interesting...He also got really strategic in split testing a variety of thumbnail images for the videos.Yep, thumbnails -- something I don’t normally put a lot of stock into when running Facebook video ads.But after hearing about Owen’s results, I may change my tune.He tested 7 different images and found one thumbnail that was a clear winner that drove big time results.After hearing all this, I told Owen I had to have him on the podcast this week to explain everything he did to get such great results with his Facebook video ad campaign.In the episode, you’ll also learn:Owen shares how he increased the results of a Facebook video ads campaign from 3% CTR to over 10% by changing a couple of simple things — how the video was shot and the thumbnail image.Owen shares his thought process behind split-testing the specific thumbnails he did.The content of the Facebook video ad and the goal behind it.We break down the sales funnel of the campaign and the strategy behind itWhat Owen is doing now to increase the conversion rate on the landing pageAnd a whole lot more...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 06 Jul 2016 00:30:00 -0700
Facebook Ads Q&A - The New Facebook Pixel, Ad Approval, Custom Audiences & More...

I’m back this week on The Art of Paid Traffic with another awesome Facebook Ads Q&A episode.These Q&A’s are becoming a pretty regular thing on the podcast because I’ve been getting such great feedback from all of you.After having countless conversations with listeners and students, I know that one of the biggest challenges these days is simply keeping up with all the updates to features and policies on Facebook.Facebook’s policies, specifically their Ads policies, are constantly changing. And while I still recommend that you check in and keep up with any updates every few weeks, I’m happy to answer your questions and provide some perspective as often as I can.Before I jump into what you’ll learn on today’s show, I want to invite you to send your own questions my way for a chance to be featured on our next Q&A episode.Ask your questions in the comments below or click here to visit my contact page and submit your question there.Alright, let’s get into it because we cover a ton in this show:On Today’s Episode, You’ll Learn:How to simultaneously track leads and conversions using the new Facebook PixelWhy you need original content on your landing pages if you want to remain in compliance with FB Ads policiesHow to accurately track multiple “lead” conversions without with Standard Events and Custom ConversionsHow to handle completely confusing ad disapprovals Where to send people for maximum conversions after they click your Facebook AdMoney-saving strategies for targeting saved audiences My answer to one of your top questions about outsourcing Facebook Ads management the right wayThe power of repurposing Facebook Live broadcasts as Video adsAnd a lot more…Got A Question You Want Answered On the Podcast?Ask your questions in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 29 Jun 2016 00:30:00 -0700
Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna

#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna Do you ever feel like there are almost too many ways to succeed when it comes to entrepreneurship and online marketing?With all the content out there telling you to grow a massive list, build courses, promote on this social platform and that one over there during a launch and….It’s no wonder so many people end up totally overthinking and completely complicating things to the point of paralysis on the path to success.Sometimes you just have to find a path and run with it. For me, that’s been Facebook ads and paid traffic.For others, like my friend Rachel Luna, it’s generating revenue through honest affiliate partnerships.Rachel is a best selling author, former U.S. Marine and the founder of RachelLuna.Biz. For the past 7 years, she’s been coaching people to get clear on their passion, take consistent action and achieve purpose-driven goals.Now, Rachel’s realized a new passion of her own -- online courses.She leveled up her own business by investing in online courses and she’s created an entirely new income stream promoting other people’s programs.And while she doesn’t necessarily call herself an “affiliate marketer”, Rachel is living proof that you can make A LOT of money promoting products you believe in, even if you didn’t create them.In fact, in the past 18 months alone she’s added $90K+ in revenue to her business, just from from affiliate commissions.Here in Episode 90 of The Art of Paid Traffic, Rachel shares a case study of she runs such successful affiliate promotions. She really pulls back the curtain on what it takes to accomplish big wins as an online program affiliate.You’ll hear how she sort of stumbled into affiliate marketing, ran with it and saw big success in doing so. And, we cover all the bases when it comes to her biggest challenges and successes so you can learn from them.On Today’s Episode, You’ll Learn:Exactly how Rachel earned an additional $90,000 in 18 months promoting other people’s productsWhy segmenting your list is so important when you’re promoting a launch (and why this is especially true when your list is small)The exact strategy Rachel used to earn $54K in 2 1/2 weeks with affiliate commissions, while her site was totally down due to being hackedWhich paid traffic strategies work for promoting someone else’s productWhere to connect with your audience and leads so they get the most value from launch content and decide to buyHow Rachel’s helped other entrepreneurs and online marketers repeat her process and see successA creative way to get on your favorite course creator’s radarRachel’s secret sauce when it comes to coaching leads during a launchAnd a lot more…PLUS, Rachel created a special bonus just for AOPT listeners!If you want an action plan to get started with affiliate marketing, set profit goals, craft your story and create your communication plan, I’d highly recommend taking advantage of the limited time access to The Profit without Products Starter guide below.To download the Guide just text AOPT90 to 44222.Until July 5th, Check Out Rachel’s Brand New Course Profit Without ProductsRachel’s experience as an affiliate for several of


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 22 Jun 2016 00:30:00 -0700
How to Create a Killer Facebook Ads Management Business with Kerry Swetmon

Have you taken any time lately to consider why you do the work you do?And maybe even think about the bigger picture of why and how you’re leveraging paid traffic to accomplish big things?In this episode of The Art of Paid Traffic, I interview one of my FB ADvantage students, Kerry Swetmon, about how she’s created an awesome-ly successful business for herself managing Facebook ads for other entrepreneurs and small businesses.It’s students like Kerry who represent the big picture in my own business. It’s incredibly rewarding for me to play even a small roll in her entrepreneurial journey.Kerry’s the founder of SystemEnvy.com, a business she started to help busy entrepreneurs with the systems and processes that matter most when it comes to successful marketing and operations.She’s been a student of mine for just about a year now and since we first started working together, I’ve watched Kerry make a name for herself as a uniquely-niched Facebook Ads expert.Now, she’s spending most of her time serving her ideal clients through Facebook Ads management services. Not to mention, some pretty “high profile” clients.Kerry’s business didn’t start as a Facebook Ads “agency.” But she’s made some smart decisions that helped her to organically transition into doing the type of work that allows her to live life on her own terms.Still, Kerry’s currently working to scale some specific areas of her Facebook Ads management business so she can spend even more time on the stuff that matters most in her life (like her husband and 3 kids).So in this episode, we’re talking all about how to operate and scale a highly-successful Facebook Ads management business.This conversation was a lot of fun because Kerry and I put our heads together a bit to work through some specific solutions for scaling her business. We cover a whole range of things that almost all entrepreneurs eventually face as their businesses mature.You’ll find this show eye-opening and value packed — and get ready to walk away with real insight on what it’s like to grow and scale a successful Facebook Ads management business. On Today’s Episode, You’ll Learn: How Kerry grew her business 3x in 45 days while juggling family time with her husband and 3 kidsWhy niching down allowed Kerry to organically make a name for herself among an entire community of expertsThe 5-Step Framework for Scaling a Successful Facebook Ads Management BusinessWhich systems and processes Kerry uses to onboard new clients — even while she’s growing and training her teamWhere to begin when you’re ready to scale your business so you can step away from time to time, without everything coming to a screeching haltHow Kerry hired team members to handle the most time-consuming aspects of her work (design and working with Power Editor)The top mistakes Kerry’s clients make when they first start working with Facebook AdsKerry’s pricing strategy for her servicesAnd a lot more…Plus, you can get access to an exclusive download I put together just for today’s episode. This PDF takes you through the 5-Step Framework for Scaling a Successful Facebook Ads Management Business.The Framework will show you, step-by-step, how to scale ad management offerings for maximum


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 15 Jun 2016 00:30:00 -0700
How to Double Your ROI With Facebook Video Ads

If you’re advertising your business on Facebook (which I’m willing to bet you’re doing), then you should be testing video ads in your marketing strategy.Long time subscribers to The Art of Paid Traffic probably know that I am a huge fan of using Facebook video ads. That’s why I am excited to give you my best tips, tricks and strategies for them in today’s episode.Facebook has over a billion daily users and they’re watching 100 million hours of video per day. Yep, you read that right, 100 million hours PER DAY.That said, the power of using Facebook video ads to maximize your ROI can no longer be ignored.Let’s get right to it because today’s solo episode is going to bring you a ton of value and you’ll walk away with some specific steps to start using Facebook video ads in your own business right away. On Today’s Episode, You’ll Learn: Why Facebook video ads can be more effective than “standard” Facebook image adsThe inside scoop on engagement retargeting with video ads and why it increases your ability to turn leads into paying customersWhat to include in your video ad (plus, there’s even a strategy for the more camera shy people out there)The specific anatomy of a high converting video ad and how you can apply it to attract more qualified leadsThe low cost of producing video for ads and how I use inexpensive stuff like a $29 mic from Amazon to make my videosHow to successfully set up your video ads with Facebook Ads ManagerWhich specific insights you should be tracking once your ad is up and runningMy secret to saving time by leveraging Facebook Live to produce high converting video ad contentPlus, how Facebook is continuing to change the game for advertisers and why these changes benefit your businessAnd a lot more…I put together two Video Ad cheat sheets for you that accompany this episode --The Complete Anatomy of a High Converting Facebook Video Ad and my proven Facebook Video Ad Script.These cheat sheets take all the guesswork out of creating a high converting video ad so that you can immediately incorporate them into your Facebook ads strategy.To download your Cheat Sheets, just text AOPT88 to 44222.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 08 Jun 2016 00:30:00 -0700
How to Avoid 3 Sales Funnel Mistakes That are Killing Your Profits

Do you know the specific metrics you should be tracking in your sales funnels?And if you’re aware of your numbers, are you using them to gain actionable insights about your business?In this episode of The Art of Paid Traffic, FunnelDash founder Zach Johnson joins me to talk about how to avoid 3 sales funnel mistakes that are killing your profits.Zach’s all about helping online marketers and entrepreneurs become more data-driven, taking the guesswork out of growing their business.Our talk covers all the bases when it comes to tracking the right metrics in your funnels and how your numbers can make a world of difference when making your most important marketing decisions for your business.Zach’s a super smart dude when it comes to all this as he’s been in the online marketing space for over 7 years. Before founding FunnelDash, he spent years optimizing sales funnels and customer acquisition efforts for companies like LeadPages and Ontraport.I have no doubt that this episode will take your sales funnels to a whole new level and give you simple, actionable tips for strategically growing your business. On Today’s Episode, You’ll Learn: How Zach saved a client who was wasting $25K per month tracking the wrong metricsThe data-driven marketing strategies that Zach says were the foundation for starting FunnelDashThe 3 biggest marketing blunders people make when it comes to evaluating actionable insights in their businessWhich unexpected numbers are actually vanity metrics and why you might be spending too much time tracking themWhere you could be missing the mark when it comes to educated decision-making in your businessHow doubling down on data can drive consistent, predictable results in your businessThe ‘funnel stacking’ method for generating more revenue and increasing your CLVWhat Brad Pitt and marketing attribution have in commonZach’s take on why he believes dashboards are the future of online advertisingAnd a lot more...Plus, you can get access to an exclusive action sheet I put together just for today’s episode.This PDF takes you through immediate actions you can take to avoid the top 3 marketing blunders most businesses are making.Taking these actions will help you experience more precision, clarity and confidence in your marketing decisions.To download your Action Sheet just text AOPT87 to 44222.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/list


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 01 Jun 2016 00:30:00 -0700
How to Make High Ticket Sales from Cold Traffic with Chris Evans

This episode is jam-packed with actionable insights and strategies from a returning paid traffic expert here on AOPT.In this interview with Chris Evans, you’ll learn exactly how he launched his new company and went from, as he says, “0 to 60” in a matter of days. In just a few months, his business is doing 6-figures a month selling high-ticket services to cold traffic.Chris has been “behind the scenes” building funnels and driving paid traffic for the past 7 years while working with several very successful online entrepreneurs.His experience recently led him to co-found his company at TrafficandFunnels.com. Chris’s company coaches experts to market their offerings systematically and optimize ROI on paid traffic -- specifically cold traffic.I was pumped to bring Chris back on the show because his recent business moves have been, well, bold. And also brilliant.The topics Chris and I cover will give you a unique perspective on how to work with paid traffic in marketing your own expertise to customers who are willing to pay “high-ticket” prices.On Today’s Episode, You’ll Learn:How Chris and his business partner created a 7-figure business from primarily cold trafficA specific strategy you can apply to use your funnel as a filter and optimize ROI on paid trafficThe definition of a “high ticket offering"Why this paid traffic expert actually advises clients to start by generating leads from organic trafficWhat the biggest time-wasters are when it comes to creating a sales funnel for high ticket offeringsTwo different ways you can immediately increase your revenue by adding offerings that attract cream of the crop clientsWhy it’s better to be the brain surgeon in your industryThe best way to target Facebook ads to maximize the filtration power of your sales funnelHow to segment your sales funnel so that you instantly add value and gain credibility with cold trafficChris’s method for qualifying potential clients before investing any time pitching his offeringAnd, I put together a checklist for today’s episode.This free checklist walks you through Chris’s 7-Step Sales Funnel For High-Ticket Sales that you can use to start getting more cream of the crop customers who are ready for your high-ticket offerings. To download the checklist, text AOPT86 to 44222.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 25 May 2016 00:30:00 -0700
How to Maximize Your ROI with a Segmented Sales Funnel

Today we’re talking about a topic that I know can make a big impact for anyone using paid traffic to build a long term, loyal customer base. This show is all about ‘Segmenting your sales funnels’.Jeremy Reeves, Copywriter and CEO of Kaizen Marketing Inc., is joining me on the show today to share his expertise about how to optimize customer loyalty and profit centers in your business.Whether you’re brand new to doing business online or you’re a seasoned marketer who is looking to take your sales to the next level, this episode has actionable advice you can apply to start seeing big results. Jeremy has mastered the art of building automated, strategic, reliable and highly-competitive sales funnels. And today he’s laying out some of the most successful strategies he’s used to help his clients generate tens of millions in additional profit.On Today’s Episode, You’ll Learn:Why understanding your customer is a MUST to creating a high converting sales funnel and 3 ways to understand your customerWhat the Hot potato sequence is and how it can help you decide how often you should email people once they join your sales funnelEmail segmentationHow to find your 8 untapped profit centers in your businessOvercome a limited mindset to making more money each monthWhich “old school” marketing method Jeremy still swears by when it comes to connecting with customers and gaining valuable feedbackSeveral case studies that showcase the 8 untapped profit centers many businesses miss while aiming to increase consistent cash flowThe best way to target Facebook ads depending on your business goalsHow to segment your sales funnel so that you instantly add value and gain credibility with cold trafficJeremy’s simple strategy for adding audience segmentation seamlessly in your current sales funnelsThe actions steps you should take to start speaking directly to customers’ specific frustrations so that your offerings become their go-to solutionsI took away pages worth of actionable insights during my interview with Jeremy. So, here’s a heads up that you’ll probably want to have a way to take notes while listening to this episode. Enjoy!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 18 May 2016 00:30:00 -0700
How Local Businesses Can See Massive Results with Facebook Ads

Today we’re covering a topic I get asked a lot about, and that’s 'Do Facebook ads work for brick and mortar businesses?'Joining me on the show today to share her experience with using Facebook ads for her brick and mortar businesses is Lisa Kuecker. Lisa is a multi-million dollar business owner who owns fitness businesses in small markets around the US. NOTE: Even if you’re not a brick and mortar business owner, you’re going to get a ton out of this interview with Lisa! On Today's Episode, You'll Learn: Why Lisa puts 80% of her marketing budget in Facebook adsAbout a case study of one of Lisa’s Facebook ads campaign where she spent $250 in ads and got $45,000 in revenueThe best Facebook ads tool for a brick and mortar businessWhy segmenting your market can be the difference between making money and losing moneyLisa's #1 strategy for successful ads for her local businessesHow to craft the right offer for your target audience This has quickly become one of my favorite episodes to date...and I bet you'll agree!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 11 May 2016 00:30:00 -0700
How to Create High Converting Instagram Ads

On the show today we're talking about a topic everyone's beenasking about -- Instagram Ads. And joining me to talk some IGads is Ethan Sigmon from Social Insight.I ran a bunch of Instagram ads during my recent re-launchfor The FB ADvantage and they actually performed well for me.And one thing I found interesting was the ads that performed betterwere from warm traffic. Not that this was a super surprisebut the cold traffic ads were really bad.I’ve heard about similar results from several people over thepast few months but as you’ll hear today, Ethan shares his ownresults when it comes to targeting cold and warm traffic onInstagram.We also get into the size and types of images that are gettingthe best results with Instagram ads.On Today's Episode, You'll Learn:Ad copy tips and strategies for improving your conversionratesWhat you need to think about for your landing page when itcomes to Instagram adsWhy the aesthetic of Instagram can be the differencebetween profitable ads and poorly performing onesEthan shares a landing page tip that has increased hisconversion rate by 35%



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 27 Apr 2016 00:30:00 -0700
What's the Best Facebook Ads Objective? (and Other Q&A)

On today's episode of The Art of Paid Traffic podcast, we've got a rapid fire Facebook ads Q&A.I recently held 3 live online Facebook ads trainings and each went for a couple of hours due to all the great questions, but there were some I wasn’t able to get to.So, I decided to do a rapid fire Q&A here on the podcast to answer these questions.I also want to let you know that if you want to enroll in my FB ADvantage Facebook ads training program where I take you through step-by-step how to create an automated Facebook ads system that gets leads and sales every day, enrollment is closing tomorrow, Tuesday, April 19th at midnight PST.To learn more and enroll, go to TheFBADvantage.comIncluded in the program are 8 weeks of group coaching calls with me, a live 2-day Facebook ads and business building event here in San Diego with me and special guests. Special guests that I bet you’re going to know… a private Facebook group where you can get support and help with your ad campaigns, exclusive behind the scenes case studies and a lot more.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 18 Apr 2016 00:30:00 -0700
The #1 Factor In Successful Facebook Ads

Welcome to episode #81 where today I’m talking all about THE most important factor in successful Facebook ads and really, in any paid advertising.It's this factor that differentiates those who are successful with their ads and those who aren't, and the cool thing is anyone can do this.Included in today's episode are stories of people who are succeeding, why they're succeeding, as well as a personal challenge to you.Also!I'm doing 3 free LIVE online trainings over Tuesday April, 12th and Wednesday April 13th all about How to Create An Automated Facebook Ads System That Gets Leads & Sales Every Day. Want to attend? Click here to register for a day/time that works best for you.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 06 Apr 2016 00:30:00 -0700
How a Natural Health Practitioner Got a 10x Return On Her Facebook Ads

Thanks so much for joining me today for episode #80 where today I’ve got another great Facebook ads case study for you about a natural health practitioner named Becky Mauldin.Becky is using Facebook ads to scale her in-person clinic and she’s selling a training course for holistic health practitioners that certifies them to be a holistic health practitioner.As you’ll hear today, at the time we did the interview, Becky had spent about $3,000 on Facebook ads over a 6 month time period and on that spend she made about $30,000.Becky takes us through everything she did in her campaign, how she’s achieving these results while only targeting ONE cold audience, the big change in strategy she made to finally get the results she was looking for, the ONE factor that she believes has had the biggest impact on her success and you’ll also learn something about me that I don’t talk about a whole lot. That’s at the very end of the interview.Also, I just released, well depending on when you’re listening to this, a brand new video series that shows YOU exactly how to create an automated system that attracts leads and sales every day using Facebook ads. In fact, much of what Becky does in her business is following this system.It’s a free video training that’s available for a limited time, so depending on when you’re listening to this it may not be available.If you’d like to get access to this free video training, you can go to rickmulready.com/freetraining.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 30 Mar 2016 00:30:00 -0700
How Accurate Is The New Facebook Pixel and Other FB Ads Q&A

Welcome back to the Art of Paid Traffic Podcast! Today's episode is a Facebook ads Q&A show where I'm answering a bunch of questions that you've submitted.In This Episode, You'll Learn About:Changing to the new Faceobok pixel vs the custom audience pixel and conversion tracking pixelMy thoughts on QwayaAdding a Standard Event code to the Facebook ads pixel after it's been placedVideo ads not getting the desired results, despite layers of testingIn-depth targeting strategies with the new Detailed TargetingCan you sell a streaming workshop with Facebook ads?Best practices for improving your results with video adsBefore we get into the transcript of the episode, I've got a few announcements for you...Enrollment for FB ADvantage OpeningI'm getting ready to re-open my flagship program, The FB ADvantage in just a couple weeks here in early April. It's completely revamped this time around, teaching you exactly how to create an automated system that gets leads and sales every single day with Facebook ads.Included when you join the course this time around is going to be a live two day event here in sunny San Diego. I'm super psyched to be offering that this time around so make sure to hop on my email list here on my site to be the first to know when enrollment opens.One quick resource that you might want to grab while you're here is my Facebook ads pixels cheat sheet -- "The Complete Guide to Facebook ads pixels,"While you're on that page there you can download my complete guide to Facebook ads pixels cheat sheet and you'll be also updated when the course opens here in early April.Speaking at Social Media Marketing WorldI'm going to be speaking at Social Media Marketing World, which is Social Media Examiners annual conference here in San Diego, in just a few weeks.My talk is Monday morning April 18th at 10:30pst in the morning. I'm presenting on How to Double Your ROI with Facebook Video Ads.Super stoked to be talking about video ads during that presentation, so if you're going to be at the conference definitely say hello, I'd love to thank you personally for listening to the podcast here.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 24 Mar 2016 00:30:00 -0700
How a Kickstarter Campaign Raised $1.1M+ with Facebook Ads

I’ve been getting a lot of requests for case studies here on The Art of Paid Traffic so over the next few weeks we're going to dive into some really cool Facebook ads case studies from a variety of niches.Today, we’re going to kick things off with a case study about how a Facebook ads campaign helped generate over $1.1M for a crowdfunding campaign on Kickstarter.The campaign was run by Adomas Baltagalvis and I’m really excited to welcome him to the show today.I don’t want to give too much away because we’ll get into all this during the episode here, but the Facebook ad campaign was for promoting a new Swiss Automatic watch on Kickstarter.They hit the initial Kickstarter goal of $40,000 in just 34 minutes and they grew an email list of over 5,000 people in less than two weeks.You’ll learn everything that Adomas did for the campaign from the pre-launch strategy to how he set his ads up to how they’re now nurturing all those leads now that the campaign is over.The Kickstarter campaign is now among the 150 most raised projects on Kickstarter ever, and Top 30 in design. And, ‘the most funded timepiece project in crowdfunding history’ too.Get out your notebook because we break it all down for you today.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 16 Mar 2016 00:30:00 -0700
Why Your Copywriting Needs C.P.R. with Laura Belgray

On today's episode of The Art of Paid Traffic we’re talking about how to improve your copywriting with expert copywriter, Laura Belgray.Specifically, Laura shares her framework for writing great copy and her 3 keys that all of your copywriting needs to include — whether it’s email writing, ad copy, sales pages, etc.Laura has been a professional writer for almost 20 years now, having written promos, launch campaigns, online content, and more for TV channels like Bravo, NBC, HBO, VH1, and a whole host of others.She also teaches entrepreneurs how to write better copy and has partnered with Marie Forleo on a great copywriting course called The Copy Cure which you’ll hear more about at the end of the episode.On Today's Episode, You'll Learn:Laura's 3 keys for writing great copy using the framework C.P.R.How to write copy that actually means something to your audienceWhy it's important to get away from insider buzz words and use language that excites your audience insteadHow to figure out what keeps your target customers up at night and then use that in your copywritingTips for sounding human when you're writing copy, whether it's for email, ads, landing pages, etc.Links & Resources Mentioned in this EpisodeRight click here to download this episodeBe sure and check out Laura's site: talkingshrimp.comLaura & Marie Forleo's copywriting course: The Copy CureI use EasyWebinar for my automated webinars. Check it out: RickMulready.com/EasyWebinar



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 10 Mar 2016 08:27:21 -0800
How to Understand Facebook Ads Reporting For Better Results

Facebook ads reporting is the topic of today's episode of The Art of Paid Traffic, specifically, how to get the most out of all the stats and metrics that Facebook makes available to you so you can make educated decisions on improving your Facebook ads.When it comes to looking at Facebook ads reporting and optimizing your ads, I have three words for you. Keep. It. Simple.Having so many stats available to us can be overwhelming, especially when you have all these numbers in front of you and you don’t know what you’re looking at.Keep it simple by looking at the one metric that tells you how well your ads are doing based on the objective you have chosen.Here’s what I mean by that...If the goal of your ad campaign is to send people from your Facebook ad to a valuable blog post you’ve written so you can start warming them up to your business, for example, you would choose the Objective “Clicks to Website” when you’re setting up your Facebook ads (the goal here is to drive people from your ad to your website).Now when looking at your stats, focus first on the cost per click and then the click-through rate which tells you the % of people who are seeing your ad and then clicking on it. If it’s a low CPC and a good click through rate you know you’ve set up a good ad. If it’s a low click through rate, you use that information to make changes to your ad.So with that said, what’s a good CPC and CTR %?The answer to that is going to vary by industry, but as a general guideline, I’d try and get your CPC below $1 and your CTR above 1%.Another example is when you’re sending people from your Facebook ad to an opt-in page or a webinar registration page. The goal here is “website conversions” because you’re trying to get people to opt-in to your email list or register for your event.In this case, the first metric you want to look at is what is your cost per lead? How many leads have you generated for the amount of money you’ve spent?Likewise, for cost per lead, what’s “good” is going to vary from industry to industry. Meaning, for a B2B brand to get a $15 CPL, it might be super pumped for that, but if I’m personally getting a $15 CPL, I’m shutting my ads off and changing them up.So, it’s really going to vary by the niche you’re in. But, if I had to give you a general CPL to stay under, I would shoot for $8 and under. Again, that’s going vary a lot.Keep it simple, don’t over complicate things any more than they need to be when it comes to reading your stats.I walk you through all of this in today's episode and more, including:What I like to call "troubleshooting" stats like Reach, Frequency and Relevancy Score -- what they are, why they're important, and how to use them to make smart decisions for improving your Facebook ads.How to customize your Facebook ads reportsThe metrics you need to be looking at based on the Objective you're usingThe little known yet important stat most people overlook and how to customize it for your ad campaigns.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 03 Mar 2016 08:55:13 -0800
How Much Should You Spend On Your Paid Ads?

On today's episode of the Art of Paid Traffic, we’re going to continue our mini-series on metrics and measuring your paid traffic as today, Charlie Vallely and Keith Perhac from a company called SegMetrics are joining me to talk about understanding the value of a lead and using your metrics to really dial in on determining how much should you spend on your paid ads.Now as you’ll hear as we get into it, the metrics platform they’ve created works with Infusionsoft but if you’re not an Infusionsoft user, not to worry, it’s totally fine. You’re still going to get a ton out of this discussion.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 17 Feb 2016 11:32:38 -0800
How to Build Your Marketing to Scale Using Key Metrics

On today’s episode of the Art of Paid Traffic, I welcome David Jaeger who's the founder and CEO of Global SEM Partners which is an agency that specializes in PPC marketing, Google AdWords and eCommerce marketing.This is the first of two back to back episodes where we’re going to dive in and talk about metrics and measuring your paid ad performance. Not always the most sexy of topics but uber important to understand when you’re running paid traffic in your business.I asked David to come on the podcast because one of his core messages is understanding and setting performance targets, specifically the psychology behind setting up performance targets for lead generation.On Today's Episode, You'll Learn:How to build your marketing to scale using key metricsWhy setting performance targets for your paid traffic is the foundation of growing your businessDavid shares the concepts of "back against the wall" and "laughing to the bank” and how to use these for the best results possibleWe talk about how much you should spend on your ads too get the best ROI possibleAnd he also shares tips and strategies for tweaking your sales funnel for better results.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 10 Feb 2016 00:30:00 -0800
YouTube Ad Strategies Working Right Now with Ryan Masters

On today’s episode of the Art of Paid Traffic, I welcome back my friend and previous guest, Ryan Masters, this time to talk about YouTube ads.I’ve been getting a lot of requests to cover YouTube ads again because it’s been quite a while since we’ve covered it.Ryan is all about keeping paid traffic simple and his expertise is in Google AdWords, which is what we talked about the last time I had him on (in episode #28).Over the last few years as AdWords has gotten more expensive and competitive, though, he’s branched into other forms of paid traffic including Facebook and YouTube ads.He’s also the traffic guy behind one of the grandfathers of PPC, Perry Marshall, who is also a previous guest here on the show (episode #27).Today, Ryan covers 3 paid YouTube traffic strategies that are crushing it right now...And we also start off with an interesting conversation about how to decide if paid traffic is right for where you’re at in your business.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 03 Feb 2016 10:35:52 -0800
Secrets Behind High Converting Webinars with Amy Porterfield

Today's episode of the Art of Paid Traffic is the third in our 3-part mini-series about using webinars and paid traffic to grow your business.In episode #70 I talked all about how to use streaming webinars and paid traffic to automate your business.In the last episode, #71, John Lee Dumas from EoFire joined me to talk about How to Create a 7-Figure Business Using Webinars & Facebook ads.And in today's episode, one of my very best friends Amy Porterfield joins me to talk about how to know if webinars will work for your business and we also get into several tips and strategies for creating a high converting webinar.Amy is one of the BEST people I know when it comes to creating and delivering webinars that convert and I’m psyched to welcome her back to the show today so she can share her secrets with you.In the past 6 years, she has done 300+ webinars and built a 7-figure business using webinars as the backbone.In Today's Episode, You'll Learn:How to know if webinars will work for your businessSimple strategies for how to increase the quality of leads coming into your webinar5 tips and strategies for creating a high converting webinarWhy giving away your best stuff for free is the smartest strategyWhat to do BEFORE your webinar which gets people pumped for your trainingFree Live Webinar Training THIS WEEK with Amy Porterfield and Me!If you want to grow and scale your business without relying on a huge email list, webinars are THE way to go.In addition to having Amy on the podcast, I asked her if she would dive even deeper into her webinar strategy and share everything (copy, images, case studies, do's, dont's -- everything but the kitchen sink) about how to create a high converting webinar.So, this Thursday, January 28th at 10am PST join us for a free live training:How to Create Your First 5-Figure Webinar (Even if you don’t have much of a list yet!).Go to rickmulready.com/amyporterfield to register.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 25 Jan 2016 01:34:59 -0800
How to Create a 7-Figure Business Using Webinars & FB Ads with John Lee Dumas

On today's episode of The Art of Paid Traffic we’re continuing our mini-series on using webinars and paid traffic to quickly grow your business.And on the show today, I’m pumped to welcome my good friend John Lee Dumas from eofire.com.For those of you who don’t know John, he’s built a multi-million dollar business around his daily podcast eofire. He’s also the founder of Podcaster’s Paradise, a community of about 2,800 (so far) people who are looking to create, grow and monetize their podcast.John has primarily grown Podcaster’s Paradise through webinars in conjunction with Facebook ads and that’s what we’re going to dive into today with him.In Today's Episode, You'll Learn:How webinars have completely transformed his business and the reason he started using them in the first placeHow he uses Facebook ads to drive registrations for his webinars and the simple tweak he made to his ads to increase his live show-up rateHis top 3 tips for having a highly converting webinarAnd how after doing 1,200 interviews with top entrepreneurs around the world, the #1 strategy he’s discovered and implemented for moving your business forward, and how you can do the same.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 20 Jan 2016 00:30:00 -0800
How to Use Streaming Webinars & Paid Traffic to Automate Your Business

On today's episode of The Art of Paid Traffic, we're talking all about how to use streaming webinars and paid traffic to automate your business.This is the first episode in a 3-part mini-series this month all about how to use webinars and paid traffic to grow your business.There was a point in time when not many were using Facebook ads just yet.Google AdWords was all the rage, and many people online were skeptical about platforms like Facebook for ads.Fast forward a couple of years, and you’d be hard pressed to not see the more successful entrepreneurs, names, and brands using Facebook ads to grow their businesses and get more sales.But for me, Facebook ads were just one-half of the equation.Yes, the ads were powerful and grew my email list and business, but it wasn’t until I combined them with webinars–and a very specific kind of webinar–that things really took off.I’d do a couple of live webinars, take note of what worked (and what didn’t), and then tweak. Do more webinars, rinse and repeat.After a while, I had a high-converting webinar.And then the question hit me:How could I do more of these?That’s when I found automated webinars, or streaming workshops, as I like to call them.And, when you do them right (and ethically) things get really fun in your business.That's what this episode of The Art Of Paid Traffic is is all about.Here are just a few things you're about to hear in today's epsidoe:The 5 ways to use Facebook ads to promote your products, boost affiliate partnerships, and grow your relationships with your audienceHow to scale your online business (while adding value and selling more of your product and services)Why automated webinars have been given a bad name (and how to combat this)How to properly leverage streaming workshops to grow your relationships and then sell your productsWhen should you automate a webinar? (most get this wrong and then act out of integrity)The step-by-step funnel flow that preps cold-traffic for upcoming streaming webinarsHow to double your ad-spend with this handy little methodThe type of content you need to offer during your streaming webinar (if you want to sell a product at the end)How to handle different kinds of streaming webinar sign ups (like when someone drops off, doesn’t buy, or doesn’t show up)The tools I recommend you use to make this process and system simpleHow to know exactly how many people watched (and if they heard your offer) so that you can properly market to viewers after the streaming webinarThe simple method you can use to drastically improve the stats of your streaming webinar, funnels, offers, and Facebook adsA free resource to help you track, manage, and improve your stats and sales.

Rick Mulready's Links:


Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 13 Jan 2016 00:30:00 -0800
The Latest Tips & Strategies for Getting More Sales with Amazon PPC

On today’s show we're talking with Scott Voelker from The Amazing Seller.com all about the very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platform.Scott is an Amazon expert who was originally a guest here on AOPT back on episode #54 where we dug deeply into Amazon PPC and how to use this strategy to sell more of your products.If you haven't yet heard that episode, definitely go back and listen before hitting up this latest one. Today's episode will make a lot more sense for you.Selling products on Amazon and using PPC to increase sales is one of the hottest topics right now and Scott's the man when it comes to this stuff.In Today's Episode, You'll Learn:The very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platformHow to leverage Amazon's ad retargeting to sell more of your productsHow Amazon PPC is quickly becoming more like Google Adwords in that they’re now offering broad match, phrase match and exact match with their keyword targetingA strategy for buying websites that are currently Amazon Affiliate sales driven and switching out the top selling products with your own branded onesHow you can go from a 6% Amazon affiliate commission to a 30% - 50% marginA lot of fun talking with Scott, as always, and as you’ll hear in the episode, he gets so excited about this topic, and rightly so!Links & Resources Mentioned in this EpisodeEpisode #54: How to Use Amazon PPC to Make More SalesRegister for Scott's free course all about Amazon FBA and PPC (rickmulready.com/scott)Scott's website: theamazingseller.comScott's workshop on January 14thBuy websites: empireflippers.com



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 06 Jan 2016 00:30:00 -0800
How Local Businesses Can Increase Sales with Google Call-Only Ads

On today’s episode, Michael Alaniz, a local marketing expert from Local Loop Marketing rejoins me, this time to talk about Google Call-Only ads.This is Michael’s second time on the show as he was a guest back on episode 31 talking about Google Adwords for local business.Call-Only ads are a new-er kind of ad format within Google’s AdWords suite. Michael’s seeing some great results with them for his clients so I asked him to come on and share what these ads are all about, how local businesses can be using them, what to look out for, and best practices.Specifically, here's what you're going to learn on today's episode:Behind the scenes of Google's Call-Only ads and how they workStep-by-step guide to setting up Call-Only ads and what to avoidHow to get the best results from your Call-Only ads for your unique businessThe best type of ad copy to useWhat conversion rate to aim forWhat kind of offer and set up you want in place before starting your Call-Only ads



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 30 Dec 2015 00:30:00 -0800
ase Study: How a Wedding Invitation Designer Got a 5000% ROI With Her Facebook Ads

On today's episode of The Art of Paid Traffic, I've got a really cool case study... I’m talking with Amanda Greville from Rock Paper Gifts, a wedding invitation and paper goods company.Amanda’s been running Facebook ads for her business for about a year now, doing what most beginners do -- boosting a post here and there.She decided that it was important to keep learning Facebook ads so that she could keep bringing in new business, so about 6 months ago, she started taking things seriously and began using Power Editor to create her ads.And that’s when the real fun began!She started seeing some good results and tested different ad formats until she knocked it out of the park with one ad format in particular.And when I say knocked it out of the park I mean she got a 5000% ROI!Here's what you're going to learn on today's episode:What Amanda did to get that 5000% ROIThe ad formats that she’s tested and the one in particular that’s given her the best resultsWhat kind of ad copy she’s usingWhat her sales funnel looks like, and a lot more...If you’ve ever doubted that Facebook ads can’t work for a niche higher priced product, you’re gonna love this episode!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 16 Dec 2015 00:30:00 -0800
How to Use the New Facebook Pixel & Custom Conversions

On today's episode we’re talking all about Facebook pixels, specifically the new Facebook pixel and custom conversions.According to Facebook, the "new" Facebook pixel is what the advertising team is basing all future product development on.I think this is a good thing as it'll provide some stability going forward (even though, as you'll hear in the episode, there will be lots of iterations and updates).The Facebook pixel now combines the retargeting pixel AND the conversion tracking.However, the conversion tracking pixels that we've been using will still work the same way until mid-2016, which means if you currently have the website custom audience pixel on your site, you do not need to change the code.It's recommended to just get it done, but not necessary right now...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 11 Dec 2015 09:44:41 -0800
How to Create Automated Marketing Systems In Your Business

On today’s episode I’m pumped to be talking about creating automated marketing systems in your business and how paid traffic can drive those systems with my good friends Jason Van Orden and Jeremy Frandsen from Internet Business Mastery.If you’re not familiar with who Jason and Jeremy are, they’ve been podcasting for 10 years now over on their Internet Business Mastery podcast. It’s an awesome show that I’ve been listening to for a few years now so if you’ve never heard it definitely check it out.Over that time they’ve built a multi-million dollar business and they’re really smart when it comes to being able to holistically look at a business and figure out where the opportunities are to increase revenue.On Today's Episode, You'll Learn:What Jeremy and Jason refer to as "the traffic myth” and where you should be focusing your efforts instead.What the "choose your own adventure” system is and how to use it to move customers toward spending increasingly higher amounts of money with your business.Six ways to scale a businessHow to use a "minimum viable funnel" to show quick results in your businessHow to increase the lifetime value of your customersHow to create real wealth from your paid trafficLots of gold in today’s conversation from a couple of guys who have been successfully doing this stuff for a long time.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 02 Dec 2015 00:30:00 -0800
Dealing With A ​Banned Ads​ Account (and how to sell more products with paid traffic)

It’s the worst nightmare when you buy website traffic:Ending up with a banned ads account.These days, the biggest paid traffic sources have to go through extra lengths in order to insure quality to play by strict FTC laws.But, even when you’re playing by the rules, you (and your trusty source of paid traffic) are still at the mercy of the Googles, Facebooks, and Twitters of the world.Today’s Art of Paid Traffic guest learned that the hard way…And he’s here today to help you avoid getting a banned ads account from Google.Charles Kirland is the founder of Media Buyer’s Association.He’s is a walking, talking, networking blend of credibility and know-how – forged by years of experience of failures, testing, tweaking, and succeeding.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 23 Nov 2015 00:30:00 -0800
Case Study: $2K+ Per Month In App Sales and 12 Cent Leads

I've got a really cool case study for you today on The Art of Paid Traffic.Scott Dawson, who recently started creating apps in the hunting decoy space, joins me to talk about the success he's having using Facebook ads to increase iOS and Android downloads of his app.He’s now making over $2K per month selling his two apps, which may not sound like a ton, but he’s grown that revenue quickly and his business has taken off so well that he just left his full-time job to focus on his decoy business full time.He’s getting clicks for as little as 5 - 15 cents and he’s also set up a simple funnel to build his email list where his cost per lead is... ready for this? Around 12 cents. Ha! Awesome...In today's episode, Scott breaks down everything he’s doing with his Facebook ads including his targeting and a smart strategy for where he sends his traffic after people click on the ad.A really inspiring case study here today with Scott.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 20 Nov 2015 00:30:00 -0800
How An Evergreen Sales Funnel Generates $20K Per Week with David Siteman Garland

On the show today we’re talking about evergreen sales funnels with David Siteman Garland of therisetothetop.com.Specifically, we’re going to talk about an evergreen funnel that David created that’s generating $20,000 a week.If you’re not familiar with David, he's been in the online space for several years now. He’s one of the original podcasters and web show hosts, having started his show "The Rise to the Top" back in 2008. He now focuses on helping people create and sell digital programs and products online.Today you're going to learn all about David's evergreen funnel, breaking down how he does it, each step in the process, the tools he uses and how you can look to model what he’s doing in your own business.As you’ll hear, David is high energy and he loves teaching this stuff.We cover a lot today so don't miss this one!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 12 Nov 2015 00:30:00 -0800
Case Study: Simplifying Your Facebook Ads Strategy with Bryan Harris

On today's episode of The Art of Paid Traffic Bryan Harris from videofruit.com joins me to talk about a Facebook ads experiment that he did where his goal was to:Primary objective: Get 500 new email subscribers for less than $1 each.Spend $500 on ads in 14 days.Make sure all new subscribers were interested in the topic of list building (his core topic).Get 50% of them to install his List Goal browser extension.Bryan loves doing experiments in his business. In fact, over an 18-month period, he's performed over 100 different marketing experiments.He then reports the results back to his audience with detailed case studies on how you can use the learnings from his experiments in your business -- something he likes to call "Learning Out Loud."Today Bryan shares his strategy for using Facebook ads to get 500 new leads for less than $1, the funnel he started out with and then the one he moved into, how he came up with his ad copy, images and his targeting...He takes you behind the scenes of everything that worked and that didn’t work and shares all his results.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 02 Nov 2015 00:30:00 -0800
Instagram Ads: What You Need To Know

In today's episode of The Art of Paid Traffic we're talking about Instagram ads.Everyone seems to be talking about them, yet I’m not seeing a ton of people use them yet (outside of big brands).I haven't yet tested them because I feel like there is a lot of conflicting information out there and I've wanted to let things settle a little bit before testing.So on this episode of AOPT, I’m sharing the most up-to-date info that I have come across about what you need to know about Instagram ads.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 27 Oct 2015 00:30:00 -0700
Case Study: How to Scale from $500, to $11K Monthly With Facebook Video Ads

Today’s episode of the Art of Paid Traffic is a case study of food bloggers, Dustin and Lacy Baier from asweetpeachef.com.We talk all about how they’ve leveraged Facebook ads, specifically video ads, to create a business that’s now generating over $11K per month.With over 150K visitors a month to their site and 1 million video views, they’ve done a fantastic job building their brand.In Today's Episode, You'll Learn:About the evolution of their food blogging business - from a slow start to attracting big time sponsors todayHow and why they started incorporating video into their businessTheir monetization strategiesWhen and why they started using paid traffic to grow their businessThe one catalyst that REALLY allowed their business to take off and then accelerate it even further with Facebook adsAnd the strategies behind how using Facebook video ads specifically, has been a complete game-changer for their business.Today's Paid Traffic Bonus Case StudyFor a complete case study of what made Facebook ads a success for Dustin and Lacey, and to apply them to your business, visit rickmulready.com/58 to download the case study.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 28 Sep 2015 00:30:00 -0700
How to Speak Your Customer’s Language - Copywriting Hacks With Joanna Wiebe

Want to be a better copywriter? You're going to love this episode.On today's episode of the Art of Paid Traffic is Joanna Wiebe, co-founder of copyhackers.com. Copyhackers is all about helping you write more persuasive, believable and usable copy so you can boost your website & email conversion rates.And that’s the type of copywriting we’re going to talk about today - conversion copywriting. As you’ll hear in the episode today, Joanna is a master at it.What I loved about the conversation with Joanna is that the strategies and lessons you’re about to learn are relevant whether you’re writing ad copy, email marketing, or copy for your landing page or sales page.Joanna breaks down how to be a better copywriter from a strategic level but then also gets into the tactics and tricks for implementing the strategies.Your words are directly tied to your business's success... or its failure.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 21 Sep 2015 09:43:40 -0700
Proven Copywriting Strategies that Convert with Ryan Johnson

On today's episode of The Art of Paid Traffic, we dive into proven copywriting strategies that convert with Ryan Johnson.Ryan is a brand and content strategist and also the head of editorial for Ramit Sethi at I Will Teach You To Be Rich.I met Ryan in July in Portland, OR and after spending an hour with him, I quickly saw why he's one of the most respected people in the copywriting space, especially when the focus is on creating copy for a consistent brand and content message within your business.Here's a taste of what people have to say about Ryan: "It's rare to meet someone who can write so well — and be so strategic — as you are. Your ability to visualize the exact experience a reader is going through -- including the words, the tone, the frequency, even the invisible threads -- is phenomenal. Your copy is f#@$*&^ good. And the way you deconstructed and quickly improved the launch outline was amazingly impressive." -- Ramit Sethi, I Will Teach You To Be Rich"This is great stuff, Ryan, and I think you're dead-on on 99% of it." – Ryan Deiss, Idea Incubator / Traffic & Conversion Summit"Ryan, your writing is so good that I've been struggling to find a way to express how awed I am by what you sent me. It's amazing." – Andrew Warner, MixergyI also announce a NEW scholarship winner for my FB ADvantage Facebook ads training program. It's kind of a funny story for why I'm announcing a new winner and I explain what happened here today.In Today's Episode, You'll Learn:Ryan breaks down how he recommends setting up a launch -- from the email copy, the ads, the sales pages, landing pages, etc.What’s the very first thing someone should consider when they sit down to write copy? Ryan talks about the framework he recommends working within.What are some big mistakes novice copywriters make and how to avoid them.Tips for writing headlines that convert.Strategies for writing in your own voice.How writing copy for an ad is different from writing copy on a landing page.Copywriting resources Ryan recommends if you want to improve your copywriting skills.There is GOLD here in this conversation with Ryan! Enjoy...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 03 Sep 2015 08:54:01 -0700
Newbie Case Study: $0.43 Leads From Cold Traffic

On today's episode of The Art of Paid Traffic, I'm sharing a paid traffic newbie case study.Mary Fernandez shares her story of how she generated almost 550 cold leads from Facebook ads for as little as $0.19, yet still didn’t profit from her spend. Today you'll learn what happened, look at what went wrong in her sales funnel, and hear the lessons she's now taken into her most recent paid traffic campaign.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 24 Aug 2015 09:07:05 -0700
How to Use Amazon PPC to Make More Sales with Scott Voelker

In this week's episode of The Art of Paid Traffic podcast Amazon PPC expert Scott Voelker joins me to share how to use specific PPC strategies to make more sales on Amazon.I've gotten a lot of requests to discuss Amazon PPC on the podcast so I'm psyched to welcome Scott so he can share his tips and strategies for using PPC to sell things on Amazon through their Fulfillment by Amazon program.Today's Amazon PPC topic is something I knew nothing about before talking with Scott and now that I’ve had this conversation with him I think this is a really interesting strategy for creating a business for yourself.I think you're gonna feel the same after hearing the episode.On Today's Episode, You'll Learn:Scott’s 3-step approach to launching a new product ad campaignHow to use Amazon PPC to get more reviews of your productBest practices for how many reviews you should have on your product before turning on your PPCThe key length of time to test your PPC campaign when starting outAt what point you determine winners vs losersStrategies for getting the highest ad ranking on Amazon for the lowest costsFree Live Facebook Ads Training Week of August 24thI want to invite you to a brand new upcoming live Facebook ads training I’m doing.One is going to be on Tuesday, August 25th at 10am PST and the other is Wednesday, August 26th at 5pm PST.To register for the Tuesday, August 25th at 10am PST, go to rickmulready.com/livetrainingTo register for the Wednesday, August 26th at 5pm PST, go to rickmulready.com/livetraining2On the training I’m going to be sharing what’s working right now with Facebook ads to create an automated stream of leads and sales for your business.It's all about creating security and predictability in your business with paid traffic. Facebook ads are the easiest and most effective platform around today.Hope to see you on one of those live trainings!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 21 Aug 2015 09:25:06 -0700
Tables Turned! Rick Gets Interviewed About Facebook Ads Retargeting & Pricing

I've got a different kind of Art of Paid Traffic episode for you today.This is an episode where I was interviewed by Joey Kissimmee for his podcast which is called the Income Press podcast.And the reason I wanted to share it with you because even though I was being interviewed I got to ask Joey some questions about what he’s currently doing with Facebook ads in his business.If you recall, I interviewed Joey, who is a student in my FB ADvantage training, back in episode #4 here on AOPT where we talked about Facebook ads retargeting and the very specific retargeting strategy he uses in his business to see huge ROI.Today you’re going to hear:Joey talk about how has now tripled his income using Facebook ads and what he does with that extra revenue Joey also talks about the effect that Facebook ads have had on his familyWe also get into the Facebook retargeting strategy that Joey is currently using and the results he’s seeing from his ads. How he uses retargeting as his auto-responderWe get into what kind of ad copy Facebook doesn't like and how to write copy especially for retargeting.We then talk about pricing strategies, including how to determine how much you should spend on your ands and what point you should consider scaling your ad spend and how to go about doing that without ruining your cost per-lead.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 13 Aug 2015 00:30:00 -0700
Facebook Ads Q&A Part 2 - Targeting, Scaling Ads and Direct Selling

Today's episode of The Art of Paid Traffic is Part 2 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads!If you've been listening to the show for a while now, you know that I do these Q&A episodes every so often and today I'm answering questions about:Targeting and how to improve an ads campaign for a veterinary nicheHow to avoid using destination URLs for your Facebook ads that might be considered spam by FacebookHow to focus and leverage your targeting when you're a service based business and offer a variety of servicesHow authors can get the most out of their advertising when sending traffic to Amazon.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 06 Aug 2015 00:30:00 -0700
What's the Deal with Facebook Ads Pixels and Other Q&A

Today's episode of The Art of Paid Traffic is Part 1 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads!If you've been listening to the show for a while now, you know that I do these Q&A episodes every so often and today I'm answering questions about:What's up with Facebook ads pixels these days? I heard there was a new "upgraded" pixel?What are some big, overlooked or unknown “Gotchas” associated with running Facebook adsExplain why you don't reach the full # of people that your target audience suggestsCan you explain how to use Business Manager? Who should be using it and what's the big deal about it?



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 03 Aug 2015 00:30:00 -0700
How to Use Web Psychology and Online Persuasion to Improve Your Online Advertising with Nathalie Nahai

On today's episode of The Art of Paid Traffic I’m really excited to welcome "the web psychologist", Nathalie Nahai.Nathalie is the best-selling author of 'Webs of Influence, the Psychology of Online Persuasion', and I invited her on to the podcast to talk about how understanding some simple web psychology can go a long way in improving your online advertising efforts.With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviors’. Don't worry, we talk all about what this means during the episode.Nathalie helps businesses apply scientific rigor to their website design and content marketing, and has worked with Fortune 500 companies, design agencies and SME’s (clients include Google, eBay and Unilever).She also lectures internationally on the subject of web psychology, and writes for Marketing Week and Psychology Today.In Today's Episode You'll LearnWhat web psychology means and how it can improve your online advertising campaigns.The psychology behind persuasive story-telling and how you can use it for better Facebook advertising results.How to leverage some persuasion principles in your advertising campaigns.THE most important aspect you need to be looking at when you’re creating your ad campaigns and when you’re writing ad copy.We talk about one of the best books she’s come across recently that she recommends reading if you want to learn how to better use psychology and emotional triggers in your advertising.And a whole bunch more...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 27 Jul 2015 00:30:00 -0700
How to Increase Conversions In Your Business with Neil Patel

On The Art of Paid Traffic today Neil Patel joins me to talk about a bunch of different paid traffic strategies including email marketing, how to create epic content more quickly, copywriting, headlines, the importance of long term customer value, up-selling and cross-selling and more...For those of you who don’t know who Neil is, he's the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web. Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 21 Jul 2015 00:30:00 -0700
Email Marketing & How to Write Copy that Converts with Neville Medhora

On today's Art of Paid Traffic episode we're talking all about copywriting and email marketing with Neville Medhora.Neville’s an entrepreneur who writes at nevblog.com and kopywritingkourse.com where he’s also the founder of a great copywriting course aptly named the Kopywriting Kourse. He's also done a lot of copywriting for appsumo.com where he’s a minority owner.In Today's Episode You'll LearnThe copywriting triggers that make people buyThe #1 thing you MUST remember when you’re writing any kind of copyNeville shares his formula for great email copy including his top 3 tips for writing better copyWhat percentage of your email marketing should be content and value vs. sellingHe gives specific examples of how he would approach email marketing for different nichesAnd he shares the best resource he’s ever come across that will make you a better copywriterAlso I do want to want to give you a heads-up there is swearing in the episode today so just be aware of that. If you’re listening with kids around or at work, you may want to put some ear buds in.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 15 Jul 2015 00:30:00 -0700
How to Increase Conversions Using Emotional Triggers with Talia Wolf

On today's episode of The Art of Paid Traffic, Talia Wolf, founder and CEO Conversioner, joins me to talk about using emotional triggers and user behavior to grow your business.This whole episode comes down to really understanding your customers or your target customers better so that you can appeal to them on an emotional level with email writing, ad copy, landing pages - basically how you communicate with them to sell your products or services.Talia and I discuss how you might look at solving your customer's emotional needs and then using these triggers to split test different points in your sales funnel based.When it comes to paid traffic, we talk a lot about not focusing on the features of what your service or product can do but rather focus on the benefits for your customer.As you'll hear today with Talia, she talks about taking it beyond benefits and addressing the emotional needs of your customer that your product or service can solve.In Today's Episode You'll LearnThe very first place someone should start with conversion and optimizationThe importance of creating a hypothesis for your ad campaign when you first start outHow to use psychology for better conversionsEmail marketing tips and strategies for increasing conversionsHow someone might use this concept for their Facebook ads and other forms of paid trafficWhy we should all be split testing and how long we should let a split test run before making any determination about it.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 10 Jul 2015 00:30:00 -0700
Sales Funnel Automation with Ely Delaney

Today we’re talking about one of my favorite topics - sales funnels.I’m gonna take you behind the scenes and share details of my own business and how I’m working to create funnels in it.If you’ve been listening from the beginning of the podcast, you know one of my goals here is to share my own personal experiences with paid traffic and such, and today’s episode is an example of that.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 03 Jul 2015 10:37:06 -0700
How to Grow Your Podcast With Facebook Ads

On today's episode I share tips and strategies for how to grow your podcast with Facebook ads.I get lots of questions from podcasters like:Would you use Facebook ads to direct people to a specific episode, or to your podcast in general?How might Facebook ads help me launch my podcast with a bang?Do you direct people to your podcast show notes page for a specific episode using Facebook ads? How often should you run ads for your podcast?Should you do an ad that leads people to an opt in to help build your list?I answer these questions and more on today's episode.One of the best things I did for my business was start a podcast in 2013 called Inside Social Media.I loved podcasting so much that when my business later shifted to focus on Facebook ads and paid traffic, I started my second show aptly named The Art of Paid TrafficIt's a blast. I love teaching and being able to connect with people through their ear buds.But you know what? It not always easy.You gotta come up with topics, get guests, outline episodes, editing, show notes, etc...And then there's promotion.We're always looking for ways to get more listeners, more downloads and higher rankings in iTunes, right?One way that's really effective in promoting and growing your podcast is through Facebook ads.The ability to advertise your show to your exact target audience on Facebook is SICK.So if you've currently got a podcast, the following tips and strategies can help you crank up your listens and downloads.Or, if you're tossing around the idea of launching a new show, this can also help you launch with a bang and better position your show for that coveted New & Noteworthy on iTunes.For a full written tutorial and how-to videos on today's episode, visit www.rickmulready.com/45



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 26 Jun 2015 07:56:49 -0700
Is There a Best Way To Target Facebook Ads? and Other Q&A

Today's episode of The Art of Paid Traffic is a Facebook ads Q&A!I've received a ton of Facebook ads questions lately so rather than do one super long episode today I'm answering some questions here on today's episode and then I'll cover the other questions on the next Q&A episode.Here are the questions we cover today:How do you track conversions when using Facebook video ads?I've heard Facebook is now building retargeting audiences based on people who watch our video ads. Is that true? If so, how does this work and how can I turnaround and target these audiences?When creating Facebook ads, I primarily target pages. I've targeted based on professional title a few times and not gotten the best results. What is really the best way to target? Only use ONE targeting option such as Interests, or a combination?Also, I've heard from some FB gurus that you should only target one country at a time for best results. I typically don't do that but have done it more recently.I know it's not typically a good idea to send people directly to a sales page on FB - especially with a cold audience. I tried that a couple of times with no success. However, I recently heard it can possibly work with low cost items. What are your thoughts on this? What about sending straight to a sales page if you're retargeting website visitors or another custom audience you've used before? Appreciate what you do Rick!If we want to run Facebook ads for one of our businesses but don't have a Facebook page for that business, do we have to build that page up before advertising?After I launch an ad, how do I figure out where to adjust to improve performance? I've been in marketing for 20+ years so I can think of a dozen reasons why an ad isn't working, but changing things up to test each of those hypotheses in a funnel seems arduous. I'm wondering whether there are more telling ways to figure out whether it's the lead magnet, the Facebook ad or the landing page that is causing poor performance.What's the latest on using LeadPages URLs, the LeadPages WordPress plug-in Custom URL and Privacy Policy links on your landing pages?Lots of fun today answering these questions.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 16 Jun 2015 06:47:44 -0700
How to Get the Most Out of LinkedIn Ads with Josh Turner

On today's episode of The Art of Paid Traffic we’re revisiting the topic of LinkedIn ads, this time with LinkedIn expert Josh Turner, to talk about how to get the most out of your LinkedIn ads.We've talked about LinkedIn ads recently in episode #40 and one thing I like to do is to give different perspectives from different people when it comes to specific strategies and platforms, so I've invited Josh Turner on the show today to give us his perspective on LinkedIn ads.In Today's Episode, You'll Learn:About who LinkedIn ads will work for and how to get the best results from using them.Why getting more granular with your targeting actually lowers your cost.We talk about the pricing of products and services that tend to do the best with LinkedIn ads and Josh gives an example of where if he spends $1000 on LinkedIn ads, he'll see $3000 in sales from the traffic.We get into ad types and which ones you should definitely be doing and those you may want to ignore at first. Josh also talks about LinkedIn's version of Facebook's unpublished ads, something I didn’t even know existed.You’ll hear tips if you’re a more advanced marketer, what kind of 3rd party tools you should be using in conjunction with LinkedIn’s ad platform.And a whole lot more!And make sure you listen until the end because Josh has put together a special giveaway for AOPT listeners, something I had no idea he was doing. It’s very cool so make sure you check that out towards the end of the interview.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 11 Jun 2015 08:06:04 -0700
Anatomy of Killer Landing Pages with Unbounce's Oli Gardner

Great conversation on The Art of Paid Traffic today all about landing pages with a really smart guy -- Oli Gardner.Oli is the co-founder of Unbounce which, if you’re not familiar, is a site for marketers where they offer helpful tools and resources to easily create high converting landing pages for your campaigns.Oli is an expert in landing pages, conversion & optimization, design, and also things like copywriting, UI and branding.In Today's Episode, You'll Learn:The elements every highly converting landing page should have.The heiarachy structure every marketer should go through when creating a landing page. Hint: this is a really important process most of us aren’t going through.Oli’s recommendation for how to properly optimize a landing page.He answers the question - if he could just give 3 copywriting tips for a great landing page, what would they be?Landing page designs that he’s liking (and not liking) these days.And a whole lot more...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 08 Jun 2015 00:30:00 -0700
How to Dominate Pinterest Ads with Cynthia Sanchez

Today's episode is all about Pinterest ads, something we've not yet covered here on the show. Joining me to share her expertise is Pinterest expert and my friend, Cynthia Sanchez from ohsopinteresting.com.Cynthia is a coach, she's a consultant, speaker, blogger and podcaster all on the topic of Pinterest.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 05 Jun 2015 00:30:00 -0700
LinkedIn Ads with Stephanie Sammons

In today’s episode of the AOPT, we’re talking about LinkedIn ads with LinkedIn expert Stephanie Sammons.If your target customer is a professional who is on the more affluent side, LinkedIn is a platform that you may want to consider testing if you’re not already.Stephanie has been writing about, consulting on and speaking about LinkedIn for 4 and a half years and gotten into the paid ads side of it over the past year and a half or so.She primarily worked with financial advisors and firms, lawyers, accountants and professional services entrepreneurs.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 03 Jun 2015 00:30:00 -0700
Facebook Video Ads - Part II with Keith Kranc

Today’s episode is Part II of my interview with my buddy and Facebook ads expert Keith Kranc.If you haven’t yet listened to episode #38 with Keith where we talk about how to use story-based Facebook video ads to increase conversions, make sure you listen to that episode first because this episode has some updates to what we discussed.That’s how fast things are moving with this stuff.As a background for why I wanted to do a Part II for this interview, Keith reached out to me after we did our initial interview and told me he had some updates he’d love to share with all of you.Here's what the updates were about:He and his agency had been invited by Facebook to attend a special agency-only webinar training put on by the Facebook marketing team where they were sharing the latest stats and updates about Facebook video ads.And then, he and his agency took what they learned in that webinar and are now running some Facebook video ads tests for a couple of their clients.Today, Keith shares what he learned on the webinar with Facebook as well as early results of the client tests they're running.Some really interesting updates and insights from Keith here in Part II.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 29 May 2015 11:42:08 -0700
How to Use Story-Based Facebook Video Ads to Increase Conversions with Keith Kranc

In today's episode we're talking Facebook ads again, this time with my buddy Keith Kranc.Keith recently visited the Facebook offices in Austin, Texas where he met up with his Facebook ads account rep and he left with some really interesting takeaways. Specifically, how Facebook wants us to approach Facebook ads these days.Today Keith shares what he learned during that meeting and how we can all use this information to make our Facebook ads even better.You'll hear that we talk a lot about Facebook video ads. Video is where it's at right now with Facebook and if you're not doing Facebook video ads, it's definitely time to get on board.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 26 May 2015 08:50:37 -0700
How to Create a Simple, Effective Social Media Sales Funnel for your Business with Amy Porterfield

Today I’ve got one of my closest friends joining me, Amy Porterfield, to talk about social media sales funnels.We’ve been talking a lot lately about sales funnels here on the podcast, like with Russell Brunson in episode 29 and Jody Underhill in episode 33, and I realize many of these conversations have been more advanced.So I wanted to take a step back and cover sales funnels more for the beginner. Amy's been focusing much of her efforts on these strategies lately.So if you’re just starting out, maybe you’re just now getting your product together, this episode is for you.Amy shares the exact 7 steps that make up a personalized social media sales funnel strategy that's is simple-to-set-up, non-techy, automated, and most importantly, it’s a profit-generating machine.If you’re Selling a product or service online and want to put a system in place for automating your revenue, you know, we’ve talked about it a lot here on the show, that having a social media sales funnel that converts is the backbone of a profitable business today.If you’re interested in joining Amy’s Profit Lab program, go to amyporterfield.com/rick and you can sign up there. Remember, depending on when you’re listening to this episode, enrollment closes on May 26th.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 21 May 2015 00:30:00 -0700
How to Use Facebook Video Ads to Create a Sales Funnel that Converts

Today's episode of the Art of Paid Traffic is a solo episode where I’m going to be talking about Facebook video ads.I share what kind of results I’m seeing with them, what you should know about them, and some tips & tricks for getting great results with your video ads.So in addition to 2015 being the year of retargeting on Facebook, it’s also about video.When Facebook came out and reported their first quarter earnings, they said that there are 4 billion video views being served every day on Facebook right now.That’s a whole lotta video.And If you’ve been reading my articles or listening to other episodes of AOPT, you know there’s a shift going on right now with Facebook ads.As advertisers, Facebook wants us adding value to its users and ideally, in the form of stories that we tell about our businesses.Gone are the days of scammy offers that aren’t truly enriching people’s lives.Knowing all of this information, Facebook video ads are a great way to add value to your target audience, engage them and grab their attention.And, they're crushing it right now on Facebook.I’m seeing video views as low as $0.01 and leads as low as $0.30.So today I want to share with you how you can get in on the action and take advantage of video ads to grow your business.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 19 May 2015 07:59:32 -0700
Secrets to Successfully Marketing Your Business to Countries Outside of the U.S.

I've got a really interesting episode for you today as my guest is Gus Sevilla and he is an expert in running paid traffic to the Latin American market.I asked Gus to join me because this conversation offers a different perspective on this show than any we've talked about. If you're looking for an opportunity to grow your business outside of the U.S. where paid traffic is a lot less expensive, this episode will really give you a lot to think about.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 14 May 2015 06:39:36 -0700
Copywriting Secrets for Increasing Sales Funnel Conversions with Steve Erl

In today's AOPT episode, we’re continuing our discussion about sales funnels but this time from a copywriting perspective. Specifically, how to be consistent in your messaging within your funnels.And to share with you his expertise in this is Steve Erl who is a copywriter at a company called GameChanger Profits.We focus a lot today on webinar sales funnels but the copywriting concepts and ideas we discuss are relevant to any sales funnel.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 11 May 2015 11:16:22 -0700
How to Create the Best Sales Funnel for Your Business with Jody Underhill

Another great AOPT episode today, talking again about one of my favorite topics — sales funnels. And joining me to share sales funnel tips and strategies is Funnel Architect & Conversion Specialist, Jody Underhill.Jody’s currently a partner at GameChanger Profits where he architects sales funnels for clients and used to be at Digital Marketer, Ryan Deiss’ company, where he also helped architect funnels. He’s also a local marketing strategist.Jody really knows his stuff as you'll hear today.In Today's Episode, You'll Learn:Overviews of successful sales funnel strategiesWhere to start when building your sales funnel, including where most people get it wrongSpecific types of funnels you might consider using for your businessTypes of email sequences and timing for when to send emailsWhat a highly converting webinar sales funnel looks likeWhat a sales funnel might look like if a webinar doesn’t make sense for your businessThe concept of a liquidation offer and how to use it to pay for your paid traffic costsTips on how to go about creating the right kind offer for your business, including -- a liquidation offer, a tripwire, upsells/downsell offersJody also shares what to do when people have gone all the way through your webinar funnel and haven’t bought from you.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 04 May 2015 00:30:00 -0700
Facebook Ads Case Study & Listener Coaching with RunnerAcademy.com's Matt Johnson

Today's a listener case study episode where Art of Paid Traffic listener Matt Johnson joins me on the show and I give him a live Facebook ads coaching session.Matt is from runneracademy.com and he’s also the host of Runner Academy Podcast and Everyday Runners Podcast.Matt won a contest I ran a little while back where people left a rating/review for the show on iTunes and I chose a winner at random to win an on-air Facebook ads coaching session with me.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 30 Apr 2015 10:33:12 -0700
Remarketing Secrets for Small Businesses with Michael Alaniz

In today’s episode of The Art of Paid Traffic, we're talking about local marketing for small businesses.Now if you’re not a small business, don’t not listen to the episode because there’s a lot of tips that we discuss today that are super relevant for any business.Specifically we’re talking about PPC remarketing and I’ve invited my friend Michael Alaniz who’s the founder of the marketing agency Local Loop Marketing to join me on the show.Michael’s a Google Certified partner and an expert in local marketing.In Today's Episode, You'll Learn:Why for local small businesses, remarketing is as necessary as having a websiteWhat types of small businesses should be using PPC advertising and remarketingExactly (step-by-step) how small businesses should get started with remarketingWhat elements make up a good remarketing ad banner for small businessesWhat kind of budget you should expect to pay in order to be successful with remarketing (I bet Michael's answer will surprise you)How to get direct help from Google by calling them on the phone (phone # is below!)How you can get started with Google PPC remarketing, including running your ad banners for around $70



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 23 Apr 2015 00:30:00 -0700
How to Create a Content Marketing Machine with James Schramko

Today I’m excited to welcome James Schramko to the show.James is the founder of SuperFastBusiness.com which is a business that teaches you how to quickly make your business more profitable.He’s got a great story, having come from being a car salesman at a BMW dealership to having an uber successful online business. And his online business has had different iterations to what it is today, which you’ll hear James talk about.Now, I invited James on today because I knew he’d offer a different perspective on paid traffic. My goal here with the show is to give you ideas and viewpoints and strategies around paid traffic and James definitely offers a different one here today.In his business, James has fine-tuned a system for marketing his content without the need for paid traffic. Well, James does invest in it but not in the traditional sense that we generally talk about it here on the show. And he teaches his methods to you today.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 16 Apr 2015 06:53:27 -0700
Secrets of Highly Converting Sales Funnels with Russell Brunson

In this episode of The Art of Paid Traffic, I’m excited to welcome Russell Brunson to the show.If you're not familiar with who Russell is, he started his first online company while he was in college and within a year of graduating he had sold over a million dollars worth of his own products and services from his basement. Not too shabby.For over 10 years now Russell has been starting and scaling companies online including a software company, a supplement company and a coaching company.He’s the founder of Clickfunnels and he’s also the author of a brand new book called DotComSecrets which is all about growing your business through sales funnels and email marketing.I blew through it in a matter of days and it’s hands-down the best book I’ve come across about sales funnels. If you want to pick up a copy of DotComSecrets for yourself,. You can actually get it for free until April 21st, you just have to pay for S&H which is $7.95. Just go to rickmulready.com/russell.Because i liked the book so much, I wanted to make sure I got him on the podcast here to talk about sales funnels and email marketing.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 14 Apr 2015 00:30:00 -0700
Three Ways to Dominate Google AdWords with Ryan Masters

In today's episode we’re diving into Google AdWords with Certified Google Partner Ryan Masters.Specifically, we're going to cover the 3 foundational campaigns every Google AdWords advertiser needs.Seven years ago, the business that Ryan’s family owned only had $500 left to survive.So what did Ryan do? Well, what entrepreneurial person would do, of course!He built an e-commerce website from scratch, dove into AdWords and in 2012 it was doing a healthy six-figures and was sold.Ryan is a Certified Google Partner and helps e-commerce owners grow & dominate online. One of his clients, SunshineYoga.com for example, he helped them grow almost 3000% in just over 4 years.He is the founder and host of the YouTube channel, Sparta Strength, which has over 10 million views & 100,000+ subscribers worldwide.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 10 Apr 2015 08:41:37 -0700
Perry Marshall | 80/20 Sales & Marketing: Making More While Doing Less

In this episode of the Art of Paid Traffic, Perry Marshall, author of '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More' explains why and how the concept of the 80/20 principle can be applied to growing your business through paid traffic.The 80/20 rule, or Pareto's Principle, states that 80% of your results come from 20% of your efforts or input. Perry shares exactly how to use this principle to grow your business while working smarter rather than harder.In Today's Episode, You'll Learn:How to use the 80/20 principle to squeeze more out of your paid traffic.How to use 80/20 to figure out where you should be spending your advertising dollars.What 80/20 tells you about where to find your customers.Perry shares the concept of “racking the shotgun” and why this is a concept you need to understand if you want increase your paid traffic results.Why he pushed a bunch of people away from buying his book on Facebook ads and the lesson we can all learn from this.How do you decide where to focus your energy to get the biggest ROI for your business possible?The concept inside of every 80/20 is another 80/20 and another and another...And a whole lot more!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 08 Apr 2015 00:30:00 -0700
How Kimra Luna Turned $18K of Paid Ads Into $900K In Under a Year

Today on the show I’m happy to introduce you to Kimra Luna. If you don’t know Kimra yet, I’m guessing you’re gonna start hearing a lot about her because what she’s created with her business in a very short amount of time is remarkable.I’ve gotten to know Kimra a bit over the last few months. I first met her in December at a mastermind that my good friend James Wedmore hosted up in Laguna Beach.We geeked out about Facebook ads and she began telling me her strategy for how she uses them to grow her business. We get into that strategy today.Kimra just finished up a launch of her flagship program called Be True Brand You where she did over $720,000 in sales while spending about $13,000 in Facebook ads.She’s got an inspiring story which you’re going to hear about today.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 02 Apr 2015 00:30:00 -0700
What's the Difference Between the Facebook Ads Pixels and Other Q&A

Today's episode is one of our Q&A shows and this time we're focusing on questions around Facebook ads.People have emailed in or asked questions via voicemail which you can do here on the Show Notes page.A couple of these questions also come from a presentation I did last week at Social Media Marketing World here in San Diego. The presentation was all about Facebook ads fundamentals but I got a lot of great questions that were more advanced too so we'll be covering those as well.If you have a question you’d like me to answer in an upcoming episode, whether it’s about Facebook ads or any other paid traffic strategy, just click the orange "Start Recording" button below and you can leave me a voice message there with your question.If I don’t know the answer, I’ll find someone who specializes in the topic of your question and get the answer for you.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 31 Mar 2015 09:42:55 -0700
How to Use Yahoo's Gemini Network for Mobile, Native and Search Ads

In today's episode of The Art of Paid Traffic podcast we dive into a new paid traffic strategy in the Yahoo Gemini ad network.With me to talk about it is Jay Leishman who’s crushing it right now and he's going to share with you what it is and how best you can be using it to get traffic for your business.Jay has been in the digital marketing space for the past 15 years and he specializes in driving traffic and lead generation for a variety of different clients.When I first started talking to Jay about having him on the show, he was telling me all about the success he’s having on the Gemini network and I had never even heard of it. I spent 2 years at Yahoo selling online ads and so the fact that I'd never heard of it was super weird.Well, in our interview here, Jay explains why I’d never heard of it before.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 27 Mar 2015 00:30:00 -0700
What Businesses Should & Shouldn't Be Using YouTube Ads with Tommie Powers

Today we’re going to talk about YouTube ads again, this time about things like who should and shouldn’t be doing YouTube ads and best practices for what you should do right when you’re starting with YouTube ads.You might have noticed that I’ve spent several episodes already on YouTube ads, well, it’s because they’re a huge opportunity that people are just now starting to take notice of. I don’t know, maybe that means I shouldn’t be sharing things about them.To talk to us today about YouTube ads, I’ve asked, Tommie Powers, who was my guest back on episode 11 where we talked about sales funnel analytics, to join me again for today’s episode.Tommie knows YouTube ads really well, he’s been doing them forever, and he was one of the small group of people who were recommended to me when I went looking for the world’s foremost experts on YouTube advertising.If you’ve not yet heard episode 11, definitely check that one out because it’s a great one, but Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 24 Mar 2015 01:10:41 -0700
How to Use YouTube Videos to Grow Your Audience and Increase ROI with Derral Eves

In today's episode we're revisiting the topic of YouTube marketing, talking this time about sales funnels and video marketing strategy with Derral Eves.Derral is a video marketing expert, a YouTube certified consultant and he specializes in growing audiences, generating over 1 billion views on YouTube.When I first began looking for YouTube experts to come on the show here, Derral was one of the guys everyone recommended.By the way, I want you to go subscribe to his YouTube channel because he does something really cool with it when you land on his page. It’s a trick I’ve never seen done before and I’ve since learned we can all do it. So click here for Derral’s YouTube channel. Really cool stuff.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 20 Mar 2015 08:04:07 -0700
How to Turn Casual Leads Into Rabid Buyers with Charles Kirkland

In today's episode of The Art of Paid Traffic I’m really excited to welcome Charles Kirkland to the show.Charles was referred to me by one of my previous guests here on the show and I gotta tell you, this guy knows his stuff.He runs a company called the Media Buyer Association where they serve marketers, speakers and small business owners, teaching them how to use media buying to get consistent and profitable leads and sales.Specifically today, we're talking about pre-sell pages.I asked Charles before the show, let’s talk about THE thing that’s working the best right now when it comes to paid traffic. Can we narrow it down to one thing?And he said, oh yea, pre-sell pages.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Fri, 13 Mar 2015 08:32:15 -0700
Lead Magnets That Convert with Jim Belosic

On today's show, Jim Belosic, who is the CEO of ShortStack, joins me to talk about lead magnets that convert.With The Art of Paid Traffic, this is the show where I bring you the best tips, tactics and strategies for using paid traffic to grow your business on autopilot. You’ll also hear what’s working (and not working) right now from the top minds in online marketing so you can get more leads and sales every day without having to empty your wallet in the process.We get into a great discussion with Jim today all about what's working well right now when it comes to lead magnets and how to deliver a meaningful, strategic product/content to attract quality leads.You'll find this discussion relevant whether you're an online business owner or you have a local brick and mortar business.In This Episode, You'll Learn:Whether the format of your lead magnet should be consistent with the paid products that you're leading people to.Why mobile needs to be a priority when considering your lead magnet, along with some tips and tricks on how to get mobile users to opt-in.Tips to increase your webinar registrations on your landing pagesJim shares details of a company’s campaign that got 220,000 qualified leads in a matter of 7 days and then saw a 70% conversion rate of those leads wanting more information about the company. Boom!



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 10 Mar 2015 13:56:11 -0700
Behind-the-Scenes of Successful Facebook Ads with Curt Maly

In today's episode of The Art of Paid Traffic, we're continuing our discussion of Facebook ads compliance and policy and taking a behind-the-scenes look at successful Facebook ads.I've invited on Curt Maly, who's a fellow Facebook ads guy. He has a digital marketing agency and he also runs a website called Social Media Ad Genius where they run a lot of Facebook ads - about $5 million dollars worth of ads over the last few years. They work with businesses in all different kinds of niches, which you'll hear more about in today's episode.Curt's a great evangelist for doing Facebook ads the right way and recently visited with their ads compliance team. The visit is really timely because you may have heard about a lot of Facebook ad accounts getting shut down lately.And, if you do find yourself with this issue, Facebook tends to be vague at best as to explaining why.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 05 Mar 2015 07:00:30 -0800
How to Avoid Getting Your Facebook Ads Account Shut Down

Today in episode 18 of The Art of Paid Traffic, I welcome back Justin Brooke as we shift gears from content marketing, which we talked about in Episode 17, to talk about another really timely topic which is Facebook ads compliance and guidelines.In case you haven’t yet heard the last episode with him, Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable. He’s a really well known guy in the space, super smart with this stuff - especially FB ads compliance.All of a sudden over the past few months more and more people are getting their Facebook ads accounts shut down. It’s really become alarming. Even people I know who are legitimately trying to do the right thing are being caught in this.This is such an important topic right now, I’m devoting this episode with Justin and the next episode with another Facebook ads expert that I have a lot of respect for, Curt Maly.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 02 Mar 2015 00:30:00 -0800
How to Use Native Advertising to Increase Conversions with Justin Brooke

Today I’m really excited to welcome Justin Brooke to the show. Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable. He’s a really well known guy in the space, super smart with this stuff.Justin’s one of those guys I could talk to for hours about paid traffic and in fact we talked for quite a while about a few different topics, which is why this is going to be part 1 of my talk with him.And in this episode we talk about Native Advertising or what some people call content amplification.Great conversation around what’s quickly becoming a must-do strategy to generate leads for your business.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Sat, 28 Feb 2015 00:30:00 -0800
How to Quickly Get Found on Google & Improve SEO Using AdWords

In today's episode we're talking again with Google AdWords expert Joel Runyon, and this time Joel shares strategies for how to use AdWords PPC to improve your SEO efforts and get found more quickly on Google.The strategies that Joel shares today are more intermediate to advanced but if you're just starting out with AdWords, definitely bookmark this episode so you can try these strategies out once you've got the hang of AdWords.In case you missed the previous episode with Joel, I asked him to join me on the show because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share.On today's episode with Joel, you're going to learn:The one-two punch for how you can use Google AdWords PPC to improve Search Engine Optimization and get your sites ranked on Google more quickly.Joel gets into the specifics of how to use your AdWords ads and the data you glean from those ads to create content around specific keywords.We talk about how this strategy can give you Insight into what your competitors are doing with their content so you can outrank them on Google.And also, If you’re a marketing consultant, how to use this strategy to double your revenue and upsell your clients.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 26 Feb 2015 00:30:00 -0800
How Not to Lose Your Shirt with Google AdWords with Joel Runyon

Google AdWords expert Joel Runyon joins me today to talk about how to avoid losing your shirt with Google AdWords. This is part 1 of a 2 part mini series with Joel, all talking about Google AdWords best practices and strategies.I asked Joel to join me today because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share.Today we're talking about how when you're setting up your AdWords, it can feel like every default option is Google just trying to take your money. Did you know the default settings Google has set when you start putting your ads together are NOT the best practices for how you want to set up a campaign? Uh yea. Not cool...Today you're going to learn:Pro tips for when you're just starting out with AdWords, how to make sure you set things up so you give yourself the best chance to succeed.Joel also shares proven strategies for those of you who have done or are doing AdWords right now, that have worked well for him and the clients he's worked with.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Tue, 24 Feb 2015 12:27:38 -0800
Facebook Ads Sales Funnels Working Right Now & Other Q&A

Today we’re going to do our first Q&A episode.People have emailed in or asked questions via voicemail, which you can do on the Show Notes pages for the podcast.So if you have a question, just go to the voicemail section below and you can leave me a voice message there with your question.Today’s Q&A focuses on Facebook ads and we’ve got some great questions that I’ll answer for you so you can start getting better results and growing your business more quickly.That’s because my goal here at the Art of Paid Traffic is for this to be your one-stop shop for learning everything you need to know about paid traffic.You’re gonna get the best tips, tactics and strategies for using paid traffic to grow your business on autopilot, WITHOUT having to empty your wallet in the process.Paid traffic is what fuels the sales machine in your business and allows you to know exactly where your next lead and sale are going to come from.Wanna create freedom in your business? Learn from the best experts in paid traffic what strategies are working (and not working) right now here at The Art of Paid Traffic.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Sat, 21 Feb 2015 00:30:00 -0800
Profitable Copywriting Tips & Tricks with Ray Edwards

On todays episode we’re talking about copywriting with Ray Edwards. Ray is a professional copywriter and is one of the nicest guys in the business. In the interview today he drops knowledge bombs left, right and center about writing ad copy, email marketing and landing page copywriting. Literally, from the time we start talking until we finish, he gives copywriting tip after copywriting tip. It’s pure gold today, you are going to love this.There is so much in today’s episode that I put together a special download for you so you don’t miss any of the tips that Ray gives today. You can grab that download it on the Show Notes page for today’s episode which is at rickmulready.com/13.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:




See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 18 Feb 2015 00:30:00 -0800
Measuring Your Sales Funnel Analytics with Rui Dong

On todays episode I am happy to welcome my good buddy Rui Dong. Rui is one of the smartest people I know when it comes to paid traffic and I asked him to come on today to talk about measuring your sales funnel analytics.Whether you are more advanced or you’re just starting out with paid traffic for your business, you are gonna get some great ideas from Rui here today.That’s because my goal here at the Art of Paid Traffic, is for this to be your one-stop-shop for learning everything you need to know about paid traffic. You’re gonna get the best tips, tactics and strategies for using paid traffic to grow your business on autopilot, WITHOUT having to empty your wallet in the process.Paid traffic is what fuels the sales machine in your business and allows you to know exactly where your next lead and sale are going to come from.Wanna create freedom in your business? Learn from the best experts in paid traffic what strategies are working and not working right now here at The Art of Paid Traffic.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Sat, 14 Feb 2015 16:09:18 -0800
How to Measure Your ROI from Paid Traffic with Tommie Powers

Alright, today I’m psyched to welcome Tommie Powers to the show.Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff.With Tommie today, we’re talking about analytics, and tracking and measuring your paid traffic campaigns. After all, if you’re using paid traffic to grow your business, you have to know how much money you’re getting back for the money your spending.In This Episode, You'll Learn:The importance of the one key metric and the one thing you can do to move your business forwardThe absolute most important factor that you need to be focusing on when tracking your paid traffic campaigns.The system that Tommie uses and recommends for tracking your paid traffic streams so you know exactly what your return on investment is. This is for more advanced marketers.If you’re just starting out with paid traffic, the best way to track your conversions and return on your investment.At what point and how to track purchases and revenue within your sales funnelThe reality of your ad spend when you’re first starting your ad campaign and what you need to be comfortable with.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Wed, 04 Feb 2015 00:30:00 -0800
How to Get More Leads & Sales Using Video Retargeting with Chris Evans

Today I'm talking with Chris Evans all about retargeting strategies. Chris is the brains behind the paid traffic campaigns of several very successful online entrepreneurs and he’s about to share with you a great retargeting strategy that's working really well right now.If you remember, this podcast is also about my own journey as I begin to learn other forms of paid traffic outside of Facebook ads and how I’m testing them in my own business. I’ll be sharing updates with you about what I’m testing, what’s working and what’s not working for me.I understand many of these strategies but don’t know the tricks and secrets for really making them work. And today you’ll hear me stop Chris and make him explain different things because what he's saying is pure gold.I’m learning right along with you today. In this Episode You'll Learn...



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 29 Jan 2015 00:30:00 -0800
Tricks for Getting Massive ROI from YouTube Ads with Eric Siu

Today I’ve got Eric Siu, CEO of digital marketing agency Single Grain, on the show as we continue our mini-series on YouTube ads. This is actually the last episode in this series before moving on to some other paid traffic strategies. Don't worry, though, we'll be talking A LOT of YouTube ads on the podcast.Eric’s got a really cool story in that he’s spent tens of thousands of dollars on YouTube ads (actually blowing through 5 figures in ads when he first started out) and today he shares everything he's learned with us.Specifically, we’re gonna dive into the keys to success for targeting your YouTube ads and how to get massive ROI.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 26 Jan 2015 00:30:00 -0800
How to Get Free Traffic from YouTube Ads with Jake Larsen

Today I'm talking with Jake Larsen about YouTube advertising.When I was planning out this first mini-series on YouTube ads and I was asking around for who I should invite on, Jake’s name came up every time. And what I’ve since found is he’s pretty much synonymous with YouTube advertising. He’s the real deal!In fact, someone I was talking to recently said he’s one of the foremost experts in the world when it comes to YouTube ads.So I’m stoked that he’s joining me on the show today.Jake’s success advertising for companies on YouTube was so great that Google asked him to become a YouTube Marketing Ambassador, an invitation that only 10 companies in the world received.And it was at that point he quit his day job to focus full time on YouTube advertising, starting his own video production and advertising agency called Video Power Marketing.In my conversation with Jake, you’re gonna learn how to drive traffic and drive more sales inexpensively with YouTube advertising.You'll LearnTricks for how to create your YouTube ads that drive targeted traffic and conversions for FREEBest practices for landing pages to use for your YouTube adsWhat to say in your YouTube ads so you can weed out and speak ONLY to your exact target customersWhen being in front of the camera in your ad or talking over Powerpoint or Keynote slides is most effectiveThis episode is chock full of strategies that you can start testing as soon as you’re done listening.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 22 Jan 2015 00:30:00 -0800
Best Practices for Setting up Highly Performing YouTube Ads with Gideon Shalwick

Gideon Shalwick from gideonshalwick.com and the founder of Veeroll is my guest on today’s episode.Gideon’s one of those guys who has been doing YouTube ads forever and he's pretty much synonymous when it comes to YouTube ads.Today we’re talking about best practices for setting up highly performing YouTube ads.He shares targeting tips, how you need to be designing your ad if you’re looking to generate leads, how to get free qualified clicks to your landing page and he answers the question - Do you need to be in front of the camera if you want to create successful YouTube ads?3 Areas That Need to be Right When Setting up Your Ads:Knowing who to target and how to targetCreating the video adEnsuring you have the right settings in the Adwords interfaceIn This EpisodeWhen it comes to the type of video, you need to be specific with regards to what you're using your video for. For example, if you're using YouTube ads to drive traffic to your website, you want to use a video that's very short and has the most action happening within the first 20 seconds. The most important thing is to ask people for the click!The first 5 seconds is super important, really grab people at the beginning. At around the 20 second mark, ask for the click. The reason being is that you only pay for your ad if people view your video for more than 30 seconds.The whole video is clickable, people can click anywhere on the video but it works really well when you point people to a certain place to click, especially if you can use something that looks like a button.Only target video placements. If someone is watching a video relevant to your offer, you can target them. For example, if someone is watching a video on yoga at home, we can run an ad in front of that person about yoga at home! Get the targeting right!Being in front of the camera during your ads can definitely increase your conversion rate, but it's not a necessity.Optimal Length for YouTube Ads if You Want to Drive Traffic and Optins:0-5 seconds to grab people’s attention5-10 to draw people in10-15 to give people the main benefit of your solution15-20 psychological trigger (authority, social proof, scarcity)20-25 call-to-action25+ static video (no music, the only movement is the mouse button clicking on the Call To Action button)VeerollAs Gideon was getting started with YouTube himself, he got confused with the different aspects of advertising. He figured out a shortcut with regards to targeting and started Veeroll, which is a unique platform to obtain amazing results with ads and also includes video ad templates.

Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 19 Jan 2015 00:30:00 -0800
YouTube Ads for Small Businesses with Tom Breeze

In this episode, my guest is Tom Breeze who is a UK-based expert in YouTube advertising. He’s the founder of YouTube advertising agency called Viewability. And his specialty is crushing YouTube ads for small businesses.He shares the 4 most critical things you need to have right if you want to succeed with YouTube ads. He also talks about how to get free traffic to your landing page and breaks down the anatomy of a highly performing YouTube ad, we’re talking down to the second.In this episode you'll learn the 4 things you need to have absolutely nailed if you want to succeed with YouTube ads.You'll Learn:[Video]How to get in front of the right people at the right timeConvert landing pages with a great offerThe difference between In-Display and In-StreamHow to get free traffic to your landing pageWhy you don’t want to be too engaging in your video adHow to create videos for free that can tell you exactly which target audiences work best for your offerProven Script That You Can Use to Generate LeadsWhen using In-Stream, you don't pay for your ad until someone watches past 30 seconds. So here's a strategy that works really well:First of all, create a video that finishes at around 25 seconds, then go quiet for 5 seconds while pointing people to your call-to-action button.After 30 seconds, go back into a sales pitch because at that point you’re paying for the view anyway.Finish the video at 40-45 seconds.Tip: Here’s a great way to start out your video: "Hey did you know…""Effective advertising is all about the right message to the right people at the right time. With YouTube ads, it’s always the right time".



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 15 Jan 2015 00:30:00 -0800
How Laura Roeder Turned $20K Into $350K With One FB Ads Strategy

In today’s episode, Laura Roeder, founder of LKR Social Media, shares how she generated $325,000 in revenue from a $20,000 spend on Facebook ads.To do this, she used a 2-step Facebook ads strategy that you'll learn today.We’ll break down the exact strategy she used, what she means by building “two lists” and how it can play a big role in growing your business. She also shares a new social media software that she and her team have developed, called Edgar, that improves organic traffic to your website and in turn, how you can use it to greatly improve your paid traffic efforts.In this Episode You'll Learn:Laura's exact 2-step strategy for using Facebook ads to build targeted audiences of qualified customers (and how she leveraged this strategy to generate $325K)The benefits of your Facebook ad looking like a simple blog post status update (Facebook Page Post Ad).How you can do this as an evergreen product or during a launch cycleHow Laura uses Facebook's website custom audiences (retargeting) to capture people who visit a targeted blog post on her site and then show them relevant ads later on Facebook.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Mon, 12 Jan 2015 00:30:00 -0800
How Joey Kissimmee is Crushing it With Facebook Ads Retargeting

In Today’s episode: we’re talking with Joey Kissimmee.Joey's an online entrepreneur, podcaster, and a software developer who does iPhone apps and premium WordPress themes.I invited Joey on because he’s a great case study in that he’s using everything we talked about in Episode 3, with Facebook ads website custom audiences (Facebook retargeting). If you haven’t already listened to that, definitely have a listen.Joey’s crushing it with Facebook’s retargeting and today you’re gonna learn how he’s making big profits with website custom audiences and how he’s found his sweet spot when it comes to changing the length of time he’s tracking users to his website. He’s been really smart about this and his results show it. We’re going to break it all down for you today, discuss his exact strategy as well as his results.In this Episode You'll HearHow Joey is getting huge ROI by using Facebook retargeting to make special discount offers to people who have visited his sales page within the same day.Which website custom audiences duration is working the best for Joey after testing several different combinations. Hint: one duration has been working best for sales and another duration has been crushing it for webinar registrations.How Joey is using tracking codes and the special strategies for tracking unique sales coming from his Facebook ads.The special ad copy that Joey includes in his Facebook ad that has increased CTR and conversion.Which Facebook ad objective Joey is using to get more conversions (this might surprise you!).



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Make sure you're not making FB ads mistakes that hurt your results.
Book a strategy call with Kwadwo now. 


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Thu, 08 Jan 2015 00:30:00 -0800
What's Working Right Now with Facebook Ads

Today’s episode of The Art of Paid Traffic is a solo one where we'll be continuing our mini-series on what's working right now with Facebook ads.Here's a hint...Website Custom Audiences.If you're not familiar with Website Custom Audiences (or WCAs as the cool kids call them), it's Facebook's version of retargeting. Using this type of targeting allows you to show ads to people on Facebook who have visited your website or landing page.It's definitely my favorite feature when it comes to targeting Facebook ads because it's so powerful.In today's episode, I share some strategies and ideas for how avoid leaving big money on the table using Facebook's WCAs so you can maximize leads and sales.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Sun, 04 Jan 2015 09:42:40 -0800
How to Set Up Your Facebook Ads For Success

Today’s episode is a solo episode where you'll learn all the latest changes in how you set up your Facebook ads in Power Editor.Facebook’s made a lot of changes over the last little while with how you set up your ads in Power Editor. And depending on where you are in the world, you’ve very likely already received these updates.In this episode, you’ll also learn how best to set up your Pricing & Optimization for the most leads at the lowest price possible. You’ll also hear my suggestions for split testing your Facebook ads so that you get a true picture of which ads are performing the best.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Sun, 04 Jan 2015 09:42:18 -0800
Introduction to The Art of Paid Traffic Podcast

The Art of Paid Traffic podcast is going to be all about the different ways you can use paid traffic to grow your business.You’ll discover what’s working right now to get more leads sales and customers for your business using paid traffic WITHOUT having to empty your wallet in the process.As a Facebook ads guy, of course we’re going to be talking about Facebook ads, but we’re also going to be covering everything from YouTube ads, to Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists. You name it, if it has to do with using paid traffic to grow your business, you’ll hear tips and strategies for doing it better…here.This is going to be your one-stop shop for learning what’s working right now and what;s not working when it comes to using paid traffic to grow your business and fuel your sales machine.You’re gonna hear lessons from experts in these different areas of paid traffic, solo episodes from me, case studies from marketers, entrepreneurs and business owners. we’re going to do monthly Q&As and throughout the entire podcast, there will be a theme of my journey.



Rick Mulready's Links:



Kwadwo [QUĀY.jo] Sampany-Kessie's Links:



See omnystudio.com/listener for privacy information.


Learn about the new podcast host: 
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost


Apply for ads management with  [QUĀY.jo].
https://theartofonlinebusiness.com/ads 

Sun, 04 Jan 2015 09:41:59 -0800
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