Upper Cervical Marketing Podcast

3 個月前

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The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.

http://uppercervicalmarketing.libsyn.com/podcast

Mon, 12 Feb 2024 08:00:00 +0000

UCM 198: How Are Practice Growth Sessions Different from Coaching or Consulting? with Dr. Bill Davis

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill shares about the specifics of the practice growth sessions that UCM offers to upper cervical specialists. We discuss three major differences between this service and all other general chiropractic consulting and practice management. It’s time to be intentional to grow this year with practice growth sessions.

https://uppercervicalmarketing.libsyn.com/ucm-198-how-are-practice-growth-sessions-different-from-coaching-or-consulting-with-dr-bill-davis

Mon, 12 Feb 2024 08:00:00 +0000

UCM 197: Reaching Students and New Doctors to Join the Upper Cervical Team with Dr. Bill Macchi

Dr. Bill Macchi joins us on the Upper Cervical Marketing Podcast from Raleigh, NC. In this UCM Podcast, Tony Hook interviews Dr. Bill who shares how he and others are empowering chiropractic students to get involved with upper cervical. We discuss how crucial advocacy ambassadors are to the mission of bringing upper cervical to the world. It’s time to be intentional and develop systems to expand and grow UC care.

https://uppercervicalmarketing.libsyn.com/ucm-197-reaching-students-and-new-doctors-to-join-the-upper-cervical-team-with-dr-bill-macchi

Mon, 05 Feb 2024 08:00:00 +0000

UCM 196: 4 UC Practice Building Blocks to Thrive in 2024 with Dr. Bill Davis

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discuss the four building blocks of upper cervical practice success to focus on in 2024. Dr. Davis has extensively studied successful upper cervical practices for over a decade and has found consistent patterns to advance from one practice growth stage to the next. Stay on mission with us and get fired up! Go team upper cervical!

https://uppercervicalmarketing.libsyn.com/ucm-196-the-4-upper-cervical-practice-building-blocks-you-need-to-thrive-in-2024

Mon, 22 Jan 2024 08:00:00 +0000

UCM 195: The 6 Types of Working Genius with Dr. Christina Meakim

Dr. Christina Meakim joins us on the Upper Cervical Marketing Podcast from Healthy Life Chiropractic in San Francisco California. In this UCM Podcast, Dr. Bill Davis and Dr. Christina discuss how she is utilizing the book The 6 Types of Working Genius by Patrick Leoncini in her upper cervical practice. Dr. Meakim has found that this book has been extremely helpful in helping her get her team to fire on all cylinders. She has also found this is crucial information to help her when hiring new associates and CA’s. There is a ton of value in this conversation with one of the world’s top upper cervical Doctors. Stay on mission with us and get fired up! Go team upper cervical!

https://uppercervicalmarketing.libsyn.com/ucm-195-the-6-types-of-working-genius-with-dr-christina-meakim

Mon, 15 Jan 2024 08:00:00 +0000

UCM 194: How much are UCM Practice Growth Systems? With Dr. Bill Davis

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses the different practice growth stages and the different systems designed for each including pricing. We discuss which systems are best if you want to grow from one practice growth stage to the next. It’s time for transparency and clarity when it comes to pricing so you can make a great decision to can grow your practice.

https://uppercervicalmarketing.libsyn.com/ucm-194-how-much-are-ucm-practice-growth-systems-with-dr-bill-davis

Mon, 08 Jan 2024 08:00:00 +0000

UCM 193: Big Mission, Big Vision, and Big Impact with Dr. Justin Brown

Dr. Justin Brown joins us on the Upper Cervical Marketing Podcast from Friends and Family Spinal Care in Coral Springs Florida. In this UCM Podcast, Dr. Bill Davis and Dr. Brown discuss the power and importance of having a big mission and big vision driving you to make a big impact in your community and around the world. Dr. Brown has built one of the largest upper cervical practices in the world and has trained over 25 Associates while he has been in practice. There is a ton of value in this conversation with one of the world’s top upper cervical Doctors. Stay on mission with us and get fired up! Go team upper cervical!

https://uppercervicalmarketing.libsyn.com/ucm-193-big-mission-big-vision-and-big-impact-with-dr-justin-brown

Mon, 01 Jan 2024 08:00:00 +0000

Bonus Episode: 7 Traps to Avoid When Adding a 2nd Associate to Your Upper Cervical Practice

In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses 7 traps to avoid when adding a second associate to your upper cervical practice. Here is what you can expect from this special episode for Upper Cervical Docs:

How to develop effective ASSOCIATE RECRUITMENT STRATEGIES to consistently generate quality candidates
How to make sure that you ACTUALLY NEED ANOTHER ASSOCIATE instead of just hiring another CA or office manager
Which 3 DOCTOR MODEL to choose for your practice, personality blend and culture How to determine if you are COLLECTING ENOUGH each month to afford a 2nd associate
How to set expectations with CLEARLY DEFINED RESULTS, METRICS AND BONUSES (KRA's, KPIs etc.)
How to develop SYSTEMS THAT DON'T DEPEND ON YOUR PERSONALITY to succeed
What you need to do to make sure you have ENOUGH NEW PATIENTS to fill all 3 of your schedules
How to make sure your OVERHEAD ISN'T CREEPING OUT OF CONTROL before bringing on another high paid team member
How to develop a TRAINING SYSTEM for your associates and all your team members to thrive
What you need to FOCUS ON NOW in order to grow to the next practice growth stage... and much, MUCH More!

https://uppercervicalmarketing.libsyn.com/bonus-episode-7-traps-to-avoid-when-adding-a-2nd-associate-to-your-upper-cervical-practice

Mon, 25 Dec 2023 08:00:00 +0000

UCM 192: 2023 Upper Cervical Practice Survey Results with Dr. Bill Davis

Join Dr. Bill Davis and Tony Hook as we discuss the 2023 Upper Cervical Practice Survey Results. You can get the full results and analysis based on your current practice growth stage at https://uppercervicalmarketing.com/blog/2023-upper-cervical-practice-survey-results/. Go team upper cervical!

https://uppercervicalmarketing.libsyn.com/ucm-192-2023-upper-cervical-practice-survey-results-with-dr-bill-davis

Mon, 18 Dec 2023 08:00:00 +0000

UCM 191: Decades of Upper Cervical Chiropractic Practice Success with Dr. Dennis Fiorini

Dr. Dennis Fiorini joins us on the Upper Cervical Marketing Podcast from Fiorini Chiropractic Center in Tallahassee Florida. In this UCM Podcast, Dr. Bill Davis and Dr. Fiorini discuss how he has been able to grow his upper cervical practice through relationship building, team training, and communication. We talked about the importance of consistency and focus in practice. Stay on mission with us and get fired up! Go team upper cervical!

https://uppercervicalmarketing.libsyn.com/ucm-191-decades-of-upper-cervical-chiropractic-practice-success-with-dr-dennis-fiorini

Mon, 04 Dec 2023 08:00:00 +0000

Bonus Episode: 5 Boxes You Must Check Before Hiring Your 1st Associate with Dr. Bill Davis

In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses 5 Boxes You Must Check Before Hiring Your 1st Associate! Here is what you can expect from this special episode for Upper Cervical Doctors:

What you are going to learn today…

How to determine if you are COLLECTING ENOUGH each month to afford an associate
How to set expectations with CLEARLY DEFINED RESULTS, METRICS AND BONUSES (KRA's, KPIs etc.)
How to develop SYSTEMS THAT DON'T DEPEND ON YOUR PERSONALITY to succeed
What you need to do to make sure you have ENOUGH NEW PATIENTS to fill both of your schedules
How to make sure your OVERHEAD IS UNDER CONTROL before bringing on your highest paid team member
How to make sure that your mindset is right to effectively LEAD AND MENTOR an associate doctor
How to develop a TRAINING SYSTEM for your associates and all your team members to thrive
How to make sure your MISSION, VISION, AND VALUES are shared with your entire team including your associate
What you need to FOCUS ON NOW in order to grow to the next practice growth stage... and much, MUCH More!

https://uppercervicalmarketing.libsyn.com/bonus-episode-5-boxes-you-must-check-before-hiring-your-1st-associate-with-dr-bill-davis

Mon, 27 Nov 2023 08:00:00 +0000

UCM 190: How Dr. Mercedes Cook Keeps Her Practice Busy During the Holidays with a Friends and Family Day

Dr. Mercedes Cook joins us on the Upper Cervical Marketing Podcast from Upper Cervical Chiropractic of San Diego. In this UCM Podcast, Dr. Bill Davis and Dr. Cook discuss how she has been able to grow her upper cervical practice through digital marketing, provider nights, and an annual friends and family day (patient appreciation day). We talk about the importance of consistency and focus in practice. Stay on mission with us and get fired up! Go team upper cervical!

https://uppercervicalmarketing.libsyn.com/ucm-190-how-dr-mercedes-cook-keeps-her-practice-busy-during-the-holidays-with-a-friends-and-family-day

Mon, 20 Nov 2023 08:00:00 +0000

UCM 189: How Dr. Elan Schrier Got 600 Google Reviews

Dr. Elan Schrier joins us on the Upper Cervical Marketing Podcast From Schrier Family Chiropractic in Delray Beach Florida. In this UCM Podcast, Dr. Bill Davis and Dr. Schrier discuss how he has been able to get 600 Google reviews for his upper cervical practice. We talk about the importance of consistency and focus in his practice. Stay on mission with us and get fired up…no complacency!

https://uppercervicalmarketing.libsyn.com/ucm-189-how-dr-elan-schrier-got-600-google-reviews

Mon, 06 Nov 2023 08:00:00 +0000

Bonus Episode: How to Breakthrough 20K per Month This Year in Your Upper Cervical Chiropractic Practice with Dr. Bill Davis

In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses How to Breakthrough 20 K per Month This Year in Your Upper Cervical Chiropractic Practice! Here is what you can expect from this special episode for Upper Cervical Doctors:

What you are going to learn today…
• How to expand and train your mind to help more people in your community
• How to develop the habits of highly successful doctors
• Why starting a practice (or continuing in a practice) without a CA is such a bad idea
• What I learned from having to hire 6 CAs in my first 6 months in practice
• How to brand yourself as the unique upper cervical specialist that you are so patients pay, stay, and refer
• How to avoid the biggest mistakes in digital advertising so you don't waste your money on ads
• How to build social proof, get 24 video testimonials, and get 100 Google reviews every year
• How to invest time instead of money to build a social media following on Facebook, Instagram, TikTok, YouTube and more
• How to get health practitioners in your community to refer patients to you every month
• How to develop a powerful patient education system to generate consistent referrals
• How to train your team to be upper cervical chiropractic advocates... and much, MUCH More!

https://uppercervicalmarketing.libsyn.com/bonus-podcast-how-to-breakthrough-20k-per-month-this-year-in-your-upper-cervical-chiropractic-practice-with-dr-bill-davis

Mon, 23 Oct 2023 07:00:00 +0000

UCM 188: Shooting 7 Sacred Cows Holding Upper Cervical Chiropractic Back with Dr. Bill Davis and Tony Hook

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast Founder and CEO of UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Tony Hook discuss how 7 sacred cow mindsets are holding back the upper cervical movement. We talk about the importance of putting these to death within your own mind so you can help more people in your community. Stay on mission with us and get fired up…no complacency!

https://uppercervicalmarketing.libsyn.com/ucm-188-shooting-7-sacred-cows-holding-upper-cervical-chiropractic-back-with-dr-bill-davis-and-tony-hook

Mon, 16 Oct 2023 07:00:00 +0000

UCM 187: Finding an Associate in a Non-traditional Way with Dr. Kurt Sherwood

Dr. Kurt Sherwood joins us on the Upper Cervical Marketing Podcast from Restoration Spinal Care in Renton Washington. In this UCM Podcast, Dr. Bill Davis and Dr. Kurt discuss how he was able to find an associate for his upper cervical practice in a nontraditional way. We talked about the importance of adding an associate to increase your capacity especially when you have a waiting list practice. Stay on mission with us and get fired up…no complacency!

https://uppercervicalmarketing.libsyn.com/ucm-187-finding-an-associate-in-a-non-traditional-way-with-dr-kurt-sherwood

Mon, 02 Oct 2023 07:00:00 +0000

Bonus Episode: 5 Mistakes to Avoid When Opening Your Own Upper Cervical Practice with Dr. Bill Davis

In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses 5 Mistakes to Avoid When Opening Your Own Upper Cervical Practice. Here is what you can expect from this special episode for Students, Associates, and Upper Cervical Docs:

I am going to save you tons of time and money today!

In the past 10 years, we've helped over 100 Upper Cervical Practices start right.

Whether you are coming straight out of school or out of an associate position, we understand the challenges and what you need to do to start your upper cervical practice right.

We know the answers to the questions.

We know what works and what doesn't.

You Are in the Right Place!

What you are going to learn today…

How to find the right location for your practice and avoid "dead areas"
How to name your practice to differentiate your unique upper cervical specialty
Why starting your practice without a website or social media setup is a bad idea
What I learned from having to hire 6 CA's in my first 6 months in practice
How to avoid the biggest mistakes in digital advertising so you don't waste your money on ads
How to get your first 25 google reviews before you even open your doors
How to cost-effectively get a website, social media pages, google listing, logo, business cards, and other branding essentials that portray you as the unique upper cervical specialist that you are
How to get health practitioners in your community to refer patients to you when you are brand new
How to invest time instead of money to build a social media following on Facebook, Instagram, TikTok, YouTube and more
How to build a powerful mindset and habits in 30 minutes a day... and much, MUCH More!

https://uppercervicalmarketing.libsyn.com/bonus-podcast-5-mistakes-to-avoid-when-opening-your-own-upper-cervical-practice-with-dr-bill-davis

Mon, 25 Sep 2023 07:00:00 +0000

UCM 186: Double Your Practice with UCM with Dr. Patrick Lin

Dr. Patrick Lin joins us on the Upper Cervical Marketing Podcast from Source Chiropractic in Cedar Park, Texas. In this UCM Podcast, Dr. Bill Davis and Dr. Lin discuss how we can partner together to double Dr. Lin’s practice in revenue and in space. We talk about new patients, team building, and systems necessary to build a million-dollar practice in only 800 ft.². Stay on mission with us and get fired up…no complacency!

https://uppercervicalmarketing.libsyn.com/ucm-186-double-your-practice-with-ucm-with-dr-patrick-lin

Mon, 18 Sep 2023 07:00:00 +0000

UCM 185: Stay on Mission with Taking Upper Cervical to Your Community with Dr. Jeff Zehr

Dr. Jeff Zehr joins us on the Upper Cervical Marketing Podcast from Zehr Chiropractic in Norton Shores, Michigan. In this UCM Podcast, Tony Hook and Dr. Zehr discuss making a lasting and perpetual impact in communities with upper cervical care. We talk about maintaining passion, vision, and staying hungry to help those who need hope and healing. Stay on mission with us and get fired up…no complacency!

https://uppercervicalmarketing.libsyn.com/ucm-185-stay-on-mission-with-taking-upper-cervical-to-your-community-with-dr-jeff-zehr

Mon, 04 Sep 2023 07:00:00 +0000

UCM 184: If You Lose Your Why You Lose Your Way with Dr. Bill Davis and Tony Hook

Dr. Bill Davis joins us on the UCM Podcast CEO of UCM Practice Growth Systems. In this UCM Podcast, Tony Hook and Dr. Bill Davis discuss the importance of focusing on your why to breakthrough capacity issues, stagnation, complacency and more. We cover what to focus on in different practice growth stages. Be sure to listen in to learn more about Dr. Bill Davis and Tony Hook’s approach to ongoing growth.

https://uppercervicalmarketing.libsyn.com/ucm-184-if-you-lose-your-why-you-lose-your-way-with-dr-bill-davis-and-tony-hook

Mon, 21 Aug 2023 07:00:00 +0000

UCM 183: Communication Wins to Implement Now for Doctors, Associates, and CA’s with Dr. Christine Zapata

Dr. Christine Zapata joins us on the Upper Cervical Marketing Podcast from Emerald City Spinal Care in Seattle, Washington. In this UCM Podcast, Dr. Bill Davis and Dr. Christine take you through a communication master class to help doctors, associates, and CA’s communicate better immediately. We cover how to develop the communication systems to empathize, connect and convert more new patients into lifetime patients. Be sure to listen in to learn more about Dr. Zapata’s powerful approach to communication and more.

https://uppercervicalmarketing.libsyn.com/ucm-183-communication-wins-to-implement-now-for-doctors-associates-and-cas-with-dr-christine-zapata

Mon, 07 Aug 2023 07:00:00 +0000

UCM 182: Combining Upper Cervical Care with Functional Neurology to Help Patients Hold Longer with Dr. Josh Silver

Dr. Josh Silver joins us on the Upper Cervical Marketing Podcast from Chirotech in St. Petersburg, Florida. In this UCM Podcast, Dr. Bill Davis and Dr. Josh discuss how he has combined upper cervical care with functional neurology to help his patients hold longer. We cover how to develop the systems to assess functional neurological issues in your practice. Be sure to listen in to learn more about Dr. Silver’s unique approach.

https://uppercervicalmarketing.libsyn.com/ucm-182-combining-upper-cervical-care-with-functional-neurology-to-help-patients-hold-longer-with-dr-josh-silver

Mon, 17 Jul 2023 07:00:00 +0000

UCM 181: Effortlessly Serving with Your Team through Your Systems with Dr. Liz Hoefer

Dr. Liz Hoefer joins us on the Upper Cervical Marketing Podcast from Well Connected Chiropractic in Mission Viejo, California. In this UCM Podcast, Dr. Bill Davis and Dr. Liz discuss how to develop systems to serve effortlessly with your team. We cover how to develop the systems and pivot when necessary to be in flow with your practice each day. Be sure to listen in to establish this type of efficient and effective practice activity.

https://uppercervicalmarketing.libsyn.com/ucm-181-effortlessly-serving-with-your-team-through-your-systems-with-dr-liz-hoefer

Mon, 03 Jul 2023 07:00:00 +0000

UCM 180: Navigating through the 7 Practice Growth Stages and Their Barriers with Dr. Bill Davis and Tony Hook

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM. In this UCM Podcast, Tony Hook and Dr. Bill discuss the 7 practice growth stages that upper cervical practices may encounter during their growth journey. We cover common barriers to growth from one stage to the next. Be sure to listen in to identify where your practice is in the growth stages and how to get to the next stage so you can help more people.

https://uppercervicalmarketing.libsyn.com/ucm-180-navigating-through-the-7-practice-growth-stages-and-their-barriers-with-dr-bill-davis-and-tony-hook

Mon, 19 Jun 2023 07:00:00 +0000

UCM 179: Mindset Matters, So Mind Your Mind with Dr. Jason Sabo

Dr. Jason Sabo joins us on the Upper Cervical Marketing Podcast from Inside Out Chiropractic Center in Edmonton, Alberta. In this UCM Podcast, Tony Hook and Dr. Jason discuss the extreme importance of mindset for the upper cervical doctor. We cover why it’s important, tips to maintain a good mindset, and how to stay focused on the mission. Be sure to listen in to establish this foundational necessity for your practice. As goes the doctor, so goes the practice!

https://uppercervicalmarketing.libsyn.com/ucm-179-mindset-matters-so-mind-your-mind-with-dr-jason-sabo

Mon, 05 Jun 2023 07:00:00 +0000

UCM 178: Connecting with the Person Who Has the Atlas Subluxation with Dr. Jeremy Kerrigan

Dr. Jeremy Kerrigan joins us on the Upper Cervical Marketing Podcast from Mesa Arizona. In this UCM Podcast, Dr. Bill Davis interviews Dr. Jeremy who shares how he has been able to open a successful upper cervical specific practice or he focuses on taking care of the person not just their Atlas subluxation. We discuss how his unique success journey has been different than many others. Dr. Kerrigan gets into practical information that you can apply in your practice immediately when it comes to interacting with other health providers and serving the person most effectively. Be sure to listen in to get practice tips and strategies that work to help you help more people in your community!

https://uppercervicalmarketing.libsyn.com/ucm-178-connecting-with-the-person-who-has-the-atlas-subluxation-with-dr-jeremy-kerrigan

Mon, 15 May 2023 07:00:00 +0000

UCM 177: The Shifting Landscape of Upper Cervical Practice since 2020 with Dr. Grant Dennis

Dr. Grant Dennis joins us on the Upper Cervical Marketing Podcast from The Specific Chiropractic Centers in Arkansas. In this UCM Podcast, Dr. Bill Davis interviews Dr. Grant who shares how he has been able to open 2 successful upper cervical specific chiropractic offices in 8 years. We cover how the business landscape has shifted in the past 3 years and how upper cervical practices need to update in order to keep up. Dr. Grant gets into practical information that you can apply in your practice immediately. Be sure to listen in to get practice tips and strategies that work in any market!

https://uppercervicalmarketing.libsyn.com/ucm-177-the-shifting-landscape-of-upper-cervical-practice-since-2020-with-dr-grant-dennis

Mon, 01 May 2023 07:00:00 +0000

UCM 176: Upper Cervical Practice Mastery 2nd edition with Dr. Bill Davis and Tony Hook

Dr. Bill Davis and Tony Hook joins the Upper Cervical Marketing Podcast to discuss the release of the second edition of Upper Cervical Practice Mastery: Learn Success Secrets of the World’s Top Upper Cervical Doctors. In this UCM Podcast, Tony Hook and Dr. Bill Davis discuss the updated, revised, and expanded second edition now available! They go through each of the chapters and give you an understanding of everything you can expect in this robust new version. Be sure to listen in to learn more about this new practice handbook that can help you immediately whether you are a CA, student, associate, or clinic director!

https://uppercervicalmarketing.libsyn.com/ucm-176-upper-cervical-practice-mastery-2nd-edition-with-dr-bill-davis-and-tony-hook

Mon, 17 Apr 2023 07:00:00 +0000

UCM 175: How to Break Practice Records Consistently Each Year with Dr. Larry Arbeitman

Dr. Larry Arbeitman joins us on the Upper Cervical Marketing Podcast from Upper Cervical Chiropractic in New Jersey. In this UCM Podcast, Tony Hook interviews Dr. Larry who shares how he has been able to grow his practice year after year. We cover key areas to focus on within your practice so you can identify specific areas to implement proven strategies. Dr. Larry has had a million-dollar practice for years and is set up to grow and expand even more this year as well. Be sure to listen in to get practice tips and strategies that work in any market!

https://uppercervicalmarketing.libsyn.com/ucm-175-how-to-break-practice-records-consistently-each-year-with-dr-larry-arbeitman

Mon, 03 Apr 2023 07:00:00 +0000

UCM 174: Authenticity, Certainty and Having the Confidence to Charge for What You Do with Dr. Alison Bremner

Dr. Alison Bremner joins us on the Upper Cervical Marketing Podcast from Atlas Chiropractic in Boulder, Colorado. In this UCM Podcast, Dr. Bill Davis interviews Dr. Alison who shares her journey of how she went from trying to be someone else to being her authentic self and flourishing in her practice. We discuss how to she has developed a powerful combination of authenticity, certainty, and healthy money concepts to have the confidence to charge for what she does. Dr. Alison has built a fantastic team of that work together cohesively to help bring about wellness in the lives of their Boulder community. Listen in!

https://uppercervicalmarketing.libsyn.com/ucm-174-authenticity-certainty-and-having-the-confidence-to-charge-for-what-you-do-with-dr-alison-bremner

Mon, 20 Mar 2023 07:00:00 +0000

UCM 173: Serving people by addressing the root causes of dis-ease with Dr. Josh Henk

Dr. Josh Henk joins us on the Upper Cervical Marketing Podcast from Transcendence Family Wellness Center. In this UCM Podcast, Tony Hook interviews Dr. Josh who shares some of his journey into chiropractic and how his philosophy and style has developed over the years. We discuss how he is effectively serving people to meet them where they are, serve their needs, and empower them to be able to live their best life. Dr. Josh has built a stellar team of experts that work together cohesively to help bring about wellness in the lives of others. Listen in!

https://uppercervicalmarketing.libsyn.com/ucm-173-serving-people-by-addressing-the-root-causes-of-dis-ease-with-dr-josh-henk

Mon, 06 Mar 2023 08:00:00 +0000

UCM 172: 10 Ways to Effectively Reach Your Community with Dr. Bill Davis

In this UCM Podcast, Tony Hook interviews Dr. Bill Davis who discusses 10 ways to reach your community effectively this year. All 10 of these important steps can be applied right away to more effectively reach your community and grow your practice.

https://uppercervicalmarketing.libsyn.com/ucm-172-10-ways-to-effectively-reach-your-community-with-dr-bill-davis

Mon, 20 Feb 2023 08:00:00 +0000

UCM 171: Finding Your Way to Success with Dr. Michelle Speranza

In this UCM Podcast, Dr. Bill Davis interviews Dr. Michelle Speranza who shares her journey as an associate for five years in a solid practice and now starting her own practice in the Calgary Alberta area. We also discuss how Dr. Michelle found success as an associate by breaking down the different aspects of success into bite-size chunks.

https://uppercervicalmarketing.libsyn.com/ucm-171-finding-your-way-to-success-with-dr-michelle-speranza

Mon, 06 Feb 2023 08:00:00 +0000

UCM 170: Journey to Excellence in Your Upper Cervical Practice with Dr. Marshall Dickholtz Jr.

In this UCM Podcast, Dr. Bill Davis interviews Dr. Marshall Dickholtz Jr. who shares his journey to excellence that has taken place throughout his life including over 40 years in practice. We also discuss how Dr. Marshall is able to continue to be excited about practice and making an impact on sick and suffering people and other doctors.

https://uppercervicalmarketing.libsyn.com/ucm-170-journey-to-excellence-in-your-upper-cervical-practice-with-dr-marshall-dickholtz-jr

Mon, 16 Jan 2023 08:00:00 +0000

UCM 169: Setting Clear Expectations with Your Team and Patients with Dr. Mychal Beebe

In this UCM Podcast, Dr. Bill Davis interviews Dr. Mychal Beebe who shares key expectations to set with new and existing team members and new and existing patients. We also discuss how Dr. Beebe is able to maximize her schedule to produce multiple positive outcomes.

https://uppercervicalmarketing.libsyn.com/ucm-169-setting-clear-expectations-with-your-team-and-patients-with-dr-mychal-beebe

Mon, 02 Jan 2023 08:00:00 +0000

UCM 168: 2022 Upper Cervical Practice Survey Results Breakdown with Dr. Bill Davis

Dr. Bill Davis joins the Upper Cervical Marketing Podcast to talk about the 2022 upper cervical practice survey. In this UCM Podcast, Tony Hook interviews Dr. Bill who shares 11 takeaways from the data that can help your practice immediately.

https://uppercervicalmarketing.libsyn.com/ucm-168-2022-upper-cervical-practice-survey-results-breakdown-with-dr-bill-davis

Mon, 19 Dec 2022 08:00:00 +0000

UCM 167: Cultivating a Healthy Doctor Team Environment with Dr. Emily Savage

Dr. Emily Savage joins us on the Upper Cervical Marketing Podcast from Revive Upper Cervical Chiropractic. In this UCM Podcast, Tony Hook interviews Dr. Emily who shares her journey into chiropractic and joining an office team. We discuss how she has been able to find a great balance of growth, support, challenge, and health with a team that works together as a family. Listen in to find the key things that have made this dynamic a win for everyone!

https://uppercervicalmarketing.libsyn.com/ucm-167-cultivating-a-healthy-doctor-team-environment-with-dr-emily-savage

Mon, 05 Dec 2022 08:00:00 +0000

UCM 166: Finding Your Path to UC Practice Success with Dr. Jane Brewer

In this UCM Podcast, Dr. Bill Davis interviews Dr. Jane Brewer about the path of success that she has traveled over the past seven years. We also discuss how Dr. Jane has established effective relationships with health practitioners in her community.

https://uppercervicalmarketing.libsyn.com/ucm-166-finding-your-path-to-uc-practice-success-with-dr-jane-brewer

Mon, 21 Nov 2022 08:00:00 +0000

UCM 165: The Secret Sauce for the Associate-Owner Doctor Experience with Dr. Luiza Castro

In this UCM Podcast, Tony Hook interviews Dr. Luiza Castro from Arete Upper Cervical Chiropractic Care. Dr. Luiza shares her experience in a multi-doctor office. We discuss how to the team works together and creates a very positive and productive environment that brings many wins to all those involved. This episode will bring some insights into the associate relationship. There IS hope!

https://uppercervicalmarketing.libsyn.com/ucm-165-the-secret-sauce-for-the-associate-owner-doctor-experience-with-dr-luiza-castro

Mon, 07 Nov 2022 08:00:00 +0000

UCM 164: 8 Common Mistakes Your CA Is Making in the New Patient Phone Call.

Dr. Bill Davis joins the Upper Cervical Marketing Podcast to talk about the chiropractic sales process. In this UCM Podcast, Tony Hook interviews Dr. Bill who shares 8 common mistakes that CA’s are making better sabotaging the new patient process. We also discuss an overview of the entire chiropractic sales process and how you can improve.

https://uppercervicalmarketing.libsyn.com/ucm-164-8-common-mistakes-your-ca-is-making-in-the-new-patient-phone-call

Mon, 17 Oct 2022 07:00:00 +0000

UCM 163: Wake up Humans! How Dr. Steve Judson is Waking up the World.

Dr. Steve Judson joins the Upper Cervical Marketing Podcast from Newington Connecticut. In this UCM Podcast, Dr. Bill Davis interviews Dr. Steve who shares how he has developed solid listening and educational systems focused on the outcome of waking people up. We also discuss how he has opened 7 clinics all focused on a common purpose.

https://uppercervicalmarketing.libsyn.com/ucm-163-wake-up-humans-how-dr-steve-judson-is-waking-up-the-world

Mon, 03 Oct 2022 07:00:00 +0000

UCM 162: The Many Paths to Success in UC Chiropractic with Dr. Autumn Olvera

Dr. Autumn Olvera joins the Upper Cervical Marketing Podcast from Hickory North Carolina. In this UCM Podcast, Dr. Bill Davis interviews Dr. Autumn who shares how she has found the right associate position to help her be successful in practice and life. We also discuss the many paths to success for students coming out of chiropractic school.

https://uppercervicalmarketing.libsyn.com/ucm-162-the-many-paths-to-success-in-uc-chiropractic-with-dr-autumn-olvera

Mon, 19 Sep 2022 07:00:00 +0000

UCM 161: Uniting Your Vision with Your Team’s KPI’s with Dr. Kyle Konas

Dr. Kyle Konas returns to the Upper Cervical Marketing Podcast from Traverse City Michigan. In this UCM Podcast, Dr. Bill Davis interviews Dr. Kyle who shares how he has been able to build a very successful practice in four years through uniting his vision, his team, and his KPIs. We discuss how he has embraced the challenge of being a leader and visionary for his practice and has built his team to 12 team members. Sit back and listen to this interview several times there is tons of value here!

https://uppercervicalmarketing.libsyn.com/ucm-161-uniting-your-vision-with-your-teams-kpis-with-dr-kyle-konas

Mon, 05 Sep 2022 07:00:00 +0000

UCM 160: Key Steps for Achieving Your Upper Cervical Mission with Dr. Rick Means

Dr. Rick Means returns to the Upper Cervical Marketing Podcast from Florida. In this UCM Podcast, Tony Hook interviews Dr. Rick who shares his passion to advance the mission of upper cervical. We discuss how to stay on point in your practice, effectively raise up new doctors, and build all-star teams. It’s time to take upper cervical to the world!

https://uppercervicalmarketing.libsyn.com/ucm-160-key-steps-for-achieving-your-upper-cervical-mission-with-dr-rick-means

Mon, 15 Aug 2022 07:00:00 +0000

UCM 159: Is Your Personal Purpose Driving Your Practice Mission with Dr. Bill Davis

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast. In this UCM Podcast, Tony Hook and Dr. Bill Davis discuss the power of your personal purpose and how when it drives your practice mission your community impact goes through the roof. We discussed all of the implications of a well-crafted practice crusade and how it impacts your staff and patients. Also discussed the dramatic impact you can make in your community with a powerful personal purpose and congruent practice mission.

https://uppercervicalmarketing.libsyn.com/ucm-159-is-your-personal-purpose-driving-your-practice-mission-with-dr-bill-davis

Mon, 01 Aug 2022 07:00:00 +0000

UCM 158: Creating and Maintaining Balance in Practice, Family, and Life with Dr. Joey Miles

Dr. Joey Miles joins us on the Upper Cervical Marketing Podcast from Hickory, NC. In this UCM Podcast, Tony Hook interviews Dr. Joey who shares his upper cervical journey and how he has prioritized his life to create a healthy and sustainable balance. We unfold some of his story and the simple and practical steps to be healthier in all areas of life to create “margin.” No more burning out and unnecessary stress!

https://uppercervicalmarketing.libsyn.com/ucm-158-creating-and-maintaining-balance-in-practice-family-and-life-with-dr-joey-miles

Mon, 18 Jul 2022 07:00:00 +0000

UCM 157: Building Patient Trust and Long-term Success with Authenticity with Dr. Adam Tedder

Dr. Adam Tedder joins us on the Upper Cervical Marketing Podcast from Suwanee, GA. In this UCM Podcast, Tony Hook interviews Dr. Adam who shares the importance of running your practice in a way that is congruent with your values and who you are. We cover things to do and not do that will enable you to practice with confidence and authenticity; ultimately building patient trust and commitment. Don’t get stuck trying to be like someone you’re not!

https://uppercervicalmarketing.libsyn.com/ucm-157-building-patient-trust-and-long-term-success-with-authenticity-with-dr-adam-tedder

Mon, 04 Jul 2022 07:00:00 +0000

UCM 156: Building a Legacy to Serve Your Community and Beyond with Dr. Bart Patzer

In this UCM Podcast, Tony Hook interviews Dr. Bart Patzer who shares how he has helped docs to build thriving practices through cultivating a powerful team of associates and partners. We cover specific steps that practice owners, students, and new docs can better connect and team up. The end result is healthier practices that live on mission!

https://uppercervicalmarketing.libsyn.com/ucm-156-building-a-legacy-to-serve-your-community-and-beyond-with-dr-bart-patzer

Mon, 20 Jun 2022 07:00:00 +0000

UCM 155: How to Take an Extra Day off Each Week with Dr. Bill Davis

In this UCM Podcast, Tony Hook interviews Dr. Bill Davis who shares a step-by-step guide to taking an extra day off each week. Dr. Bill Davis literally wrote the book on upper cervical practice in Upper Cervical Practice Mastery: Learn Success Secrets of the World’s Top Upper Cervical Doctors!

https://uppercervicalmarketing.libsyn.com/ucm-155-how-to-take-an-extra-day-off-each-week-with-dr-bill-davis

Mon, 06 Jun 2022 07:00:00 +0000

UCM 154: Handling Objections and Building Systems with Dr. Matthew Wolfertz

In this UCM Podcast, Dr. Bill Davis interviews Dr. Matthew Wolfertz who shares his journey to successful practice through many different challenges and obstacles. We discussed the importance of handling objections and building systems to build a great upper cervical practice!

https://uppercervicalmarketing.libsyn.com/ucm-154-handling-objections-and-building-systems-with-dr-matthew-wolfertz

Mon, 16 May 2022 07:00:00 +0000

UCM 153: How to Prepare for the Complex Cases with Dr. Geoff Besso

In this UCM Podcast, Tony Hook interviews Dr. Geoff who shares how he prepares for the tough upper cervical cases that inevitably come into the office. We also discuss the upward trend in complex cases and share some resources at your disposal. Listen in to learn more about achieving patient results in a world in desperate need of health!

https://uppercervicalmarketing.libsyn.com/ucm-153-how-to-prepare-for-the-complex-cases-with-dr-geoff-besso

Mon, 02 May 2022 07:00:00 +0000

UCM 152: Finding a Care Plan that Works for You and Your Patients with Dr. Kerry Johnson

In this UCM Podcast, Tony Hook interviews Dr. Kerry Johnson who shares his journey into upper cervical care and some of the crossroads he has faced over the years. We unpack how he overcame various roadblocks as well as implemented and adapted his care plans over the years. Be sure to listen in to learn more about achieving practice success while maintaining congruency with your mission!

https://uppercervicalmarketing.libsyn.com/ucm-152-finding-a-care-plan-that-works-for-you-and-your-patients-with-dr-kerry-johnson

Mon, 18 Apr 2022 07:00:00 +0000

UCM 151: Advancing Chiropractic Imaging through Cone Beam CT with Dr. Tyler Evans

In this UCM Podcast, Tony Hook interviews Dr. Tyler Evans who shares his pursuit of excellence, specifically in the realm of imaging. We discuss the pursuit of increased patient results through chiropractic advancements and innovations. Listen in to learn more about advanced imaging and where the future is going!

https://uppercervicalmarketing.libsyn.com/ucm-151-advancing-chiropractic-imaging-through-cone-beam-ct-with-dr-tyler-evans

Mon, 04 Apr 2022 07:00:00 +0000

UCM 150: Pursuing Excellence and Delivering the Goods with Dr. Jack Stockwell

In this UCM Podcast, Tony Hook interviews Dr. Jack who shares his journey into chiropractic care, key mindsets and steps for pursuing excellence as a practice and fantastic results for patients. Listen in to see how Dr. Stockwell was able to build an extremely successful practice and serve his community for over 25 years.

https://uppercervicalmarketing.libsyn.com/ucm-150-pursuing-excellence-and-delivering-the-goods-with-dr-jack-stockwell

Mon, 21 Mar 2022 07:00:00 +0000

UCM 149: Practicing in a Hawaiian Paradise with Dr. Joe Breuwet

In this UCM Podcast, Dr. Bill Davis interviews Dr. Joe Breuwet of Upper Cervical Hawaii in Honolulu, Hawaii who shares how he has been able to build a fantastic low stress practice through digital marketing. We also discuss the incredible opportunity that Dr. Joe has available for a doc looking to relocate to Hawaii.

https://uppercervicalmarketing.libsyn.com/ucm-149-practicing-in-a-hawaiian-paradise-with-dr-joe-breuwet

Mon, 07 Mar 2022 08:00:00 +0000

UCM 148: The Power of an Excited Chiropractor without Fear with Dr. Jason Sabo

In this UCM Podcast, Dr. Bill Davis interviews Dr. Jason Sabo of Inside out Chiropractic Center in Edmonton, Alberta, Canada who shares how the importance of a chiropractor being excited about what they do each day. We also discuss how to overcome fear in patient interactions. This is a very important conversation for any chiropractor at any stage of practice.

https://uppercervicalmarketing.libsyn.com/ucm-148-the-power-of-an-excited-chiropractor-without-fear-with-dr-jason-sabo

Mon, 21 Feb 2022 08:00:00 +0000

UCM 147: Growing Your Practice through Faith and Effort with Dr. Jeff Zehr

In this UCM Podcast, Dr. Bill Davis interviews Dr. Jeff Zehr of Norton Shores Michigan who shares how the combination of his faith and effort has grown his chiropractic practice over the past 21 years. We also discuss how he has been able to develop a relationship with his associate that has lasted over 15 years.

https://uppercervicalmarketing.libsyn.com/ucm-147-growing-your-practice-through-faith-and-effort-with-dr-jeff-zehr

Mon, 07 Feb 2022 08:00:00 +0000

UCM 146: Serving the Profession and Your Patients with Dr. John Stenberg

In this UCM Podcast, Dr. Bill Davis interviews Dr. John Stenberg of Colorado Springs who shares how his focus on serving the chiropractic profession and his patients has helped his practice grow. We also discuss practical steps you can take to grow your practice and help take upper cervical care to the world.

https://uppercervicalmarketing.libsyn.com/ucm-146-serving-the-profession-and-your-patients-with-dr-john-stenberg

Mon, 17 Jan 2022 08:00:00 +0000

UCM 145: Developing a Legacy that is Bigger than Your Practice with Dr. Ian Bulow

In this UCM Podcast, Tony Hook interviews Dr. Ian who shares the philosophy and process of “Know the Way, Go the Way, Show the Way.” We also discuss practical steps you can take to grow your practice and help take upper cervical care to the world.

https://uppercervicalmarketing.libsyn.com/ucm-145-developing-a-legacy-that-is-bigger-than-your-practice-with-dr-ian-bulow

Mon, 03 Jan 2022 08:00:00 +0000

UCM 144: Know your worth and get involved in the fight for health with Dr. Kalan Stittleburg

In this UCM Podcast, Tony Hook interviews Dr. Kalan who shares his passion about how knowing your worth impacts practice success. We also discuss how this is the foundation for chiropractic advocacy and unity within the profession.

https://uppercervicalmarketing.libsyn.com/ucm-144-know-your-worth-and-get-involved-in-the-fight-for-health-with-dr-kalan-stittleburg

Mon, 20 Dec 2021 08:00:00 +0000

UCM 143: Setting You and Your Practice Up For Long Term Success with Dr. Kurt Sherwood

In this UCM Podcast, Dr. Kurt Sherwood from Restoration Spinal Care returns to the Upper Cervical Marketing Podcast. Tony Hook interviews Dr. Kurt who shares about his new stage of practice. We go over the top 5 things that have brought steady success as he looks to transition into partnership.

https://uppercervicalmarketing.libsyn.com/ucm-143-setting-you-and-your-practice-up-for-long-term-success-with-dr-kurt-sherwood

Mon, 06 Dec 2021 08:00:00 +0000

UCM 142: Cultivating a Dynamic and Positive Office Team with Dr. Jordan and Dallas Ausmus

In this UCM Podcast, Tony Hook interviews the team at Advanced Wellness Clinic in Calgary, Alberta. We go over how they have been able to grow a successful practice with a patient base that loves this dynamic chiropractic team. Together, they share how they have built likeability and trust over the years. With the entire office team on this podcast, it’s one you won’t want to miss!

https://uppercervicalmarketing.libsyn.com/ucm-142-cultivating-a-dynamic-and-positive-office-team-with-dr-jordan-and-dallas-ausmus

Mon, 15 Nov 2021 08:00:00 +0000

UCM 141: Key factors for achieving consistent, steady growth and maxing out your practice with Dr. Chase O’Keefe

In this UCM Podcast, Tony Hook interviews Dr. Chase O’Keefe of Northern Roots Family Spinal Care in Clear Lake, WI. In just a handful of years, Dr. Chase opened a practice, grew it, sold it, opened a new practice in a new city, and is now bursting with new patients. We discuss his strategies and to what he attributes his success. Lots of fantastic, practical things you can implement right away to make a difference in your practice and community!

https://uppercervicalmarketing.libsyn.com/ucm-141-key-factors-for-achieving-consistent-steady-growth-and-maxing-out-your-practice-with-dr-chase-okeefe

Mon, 01 Nov 2021 07:00:00 +0000

UCM 140: Developing a Mindset of Success with Dr. Casey Weerheim

In this UCM Podcast, Dr. Bill Davis interviews Dr. Casey Weerheim of Upper Cervical Sioux Falls in Sioux Falls South Dakota. We discuss Dr. Casey’s journey of growth and stability. We discussed the mindset that he has had to have in order to build a successful practice and where he learned it.

https://uppercervicalmarketing.libsyn.com/ucm-140-developing-a-mindset-of-success-with-dr-casey-weerheim

Mon, 18 Oct 2021 07:00:00 +0000

UCM 139: Experiencing Growth While Transitioning Into a Cash Practice with Dr. Brandon Hard

In this UCM Podcast, Tony Hook interviews Dr. Brandon Hard of Liberty Upper Cervical Chiropractic in Newnan, Georgia. We discuss Dr. Brandon’s journey to becoming a cash practice and how he is seeing record setting months. We go over the reasons for making the change, uncertainties involved, and how he is getting his current patients on board.

https://uppercervicalmarketing.libsyn.com/ucm-139-experiencing-growth-while-transitioning-into-a-cash-practice-with-dr-brandon-hard

Mon, 04 Oct 2021 07:00:00 +0000

UCM 138: Scaling Your Practice to Keep Up With Growth with Dr. Liz Hoefer

In this UCM Podcast, Tony Hook interviews Dr. Elizabeth Hoefer of Well Connected Chiropractic in Mission Viejo, California. We explore how Dr. Hoefer’s rapid growth has been manageable due to scaling her team. She covers her hiring, training, and team building methods that have contributed to her noteworthy success. Listen in to hear Dr. Hoefer’s heart and mindset!

https://uppercervicalmarketing.libsyn.com/ucm-138-scaling-your-practice-to-keep-up-with-growth-with-dr-liz-hoefer

Mon, 20 Sep 2021 07:00:00 +0000

UCM 137: Maintaining Passion, Enthusiasm, and Results with Dr. Christina Meakim

In this UCM Podcast, Tony Hook interviews Dr. Christina Meakim of Health Life Chiropractic in San Francisco, California. We talk about how Dr. Meakim is even more excited than when she first started almost 20 years ago and how she is seeing record setting months. We also discuss team building, patient communication, cultivating an atmosphere of healing in the office.

https://uppercervicalmarketing.libsyn.com/ucm-137-maintaining-passion-enthusiasm-and-results-with-dr-christina-meakim

Mon, 06 Sep 2021 14:29:24 +0000

UCM 136: 5 Obsessions Top Upper Cervical Doctors have with Tony Hook

In this UCM Podcast, Tony Hook shares five obsessions that top upper cervical doctors have. He discusses the commonalities that he has seen over and over through the years. Join us to hear the obsessions top upper cervical doctors have to have to create the most successful upper cervical chiropractic practices in the world.

https://uppercervicalmarketing.libsyn.com/ucm-136-5-obsessions-top-upper-cervical-doctors-have-with-tony-hook

Mon, 16 Aug 2021 07:00:00 +0000

UCM 135: Overcoming Obstacles and Achieving Growth in Difficult Times with Dr. Steven Keener

In this UCM Podcast, Tony Hook interviews Dr. Steven Keener of K2 Health Center in Encinitas, California. We discuss some of Dr. Steven’s obstacles and difficulties he’s had through the years and most importantly, how he has overcome. He shares key factors, systems, and mindsets that have led to having his best growth to his practice to date. Join us to hear the strategies he uses to create and cultivate professional relationships. Dr. Steven also touches on how he has shifted his office culture to bring more cohesiveness and focus.

https://uppercervicalmarketing.libsyn.com/ucm-135-overcoming-obstacles-and-achieving-growth-in-difficult-times-with-dr-steven-keener

Mon, 02 Aug 2021 07:00:00 +0000

UCM 134: Obsessed with Results with Dr. Bill Davis

In this UCM Podcast, Tony Hook interviews Dr. Bill Davis founder and CEO of Upper Cervical Marketing. Dr. Bill shares how being obsessed with results impacts patient journey, the practice journey and the UCM journey. This is an important podcast to listen to if you want to grow in 2021 and beyond.

https://uppercervicalmarketing.libsyn.com/ucm-134-obsessed-with-results-with-dr-bill-davis

Mon, 19 Jul 2021 07:00:00 +0000

UCM 133: How a Life-Changing Experience Led to Dr. Kevin Pecca’s Podcast and Practice Success

In this UCM Podcast, Tony Hook interviews Dr. Kevin Pecca of Montclair Upper Cervical in West Orange New Jersey. Dr. Kevin shares how upper cervical dramatically changed his life and how his passion for upper cervical has driven his success in practice. He also shares how he started the podcast and that impacted his practice as well.

https://uppercervicalmarketing.libsyn.com/ucm-133-how-a-life-changing-experience-led-to-dr-kevin-peccas-podcast-and-practice-success

Mon, 05 Jul 2021 07:00:00 +0000

UCM 132: The Benefits of Authenticity and Team Unity with Dr. Celia Ringstad

In this UCM Podcast, Tony Hook interviews Dr. Celia Ringstad of Pierce Ringstad Chiropractic in Roseville, California. Dr. Celia shares how she has had wonderful mentors who encouraged and helped her uncover her practice identity. She shares how this has helped not only herself, but the entire team to be equipped to serve patients and get fantastic results. Dr. Celia’s referral-based practice is continuing to help so many people to find hope and healing…find out how out how she does it!

https://uppercervicalmarketing.libsyn.com/ucm-132-the-benefits-of-authenticity-and-team-unity-with-dr-celia-ringstad

Mon, 21 Jun 2021 07:00:00 +0000

UCM 131: The Power of PR to Build Knowability, Likeability, and Trust with Dr. Christine Zapata

In this UCM Podcast, Tony Hook interviews Dr. Christine Zapata of Emerald City Spinal Care in Seattle, Washington. Dr. Christine shares how she had to innovate with her marketing plan to effectively reach a community locked down with COVID restrictions. Her simple, consistent steps have helped her practice not only stay open, but to grow. She has a big heart for her community and to serve those who need help now more than ever!

https://uppercervicalmarketing.libsyn.com/ucm-131-the-power-of-pr-to-build-knowability-likeability-and-trust-with-dr-christine-zapata

Mon, 07 Jun 2021 07:00:00 +0000

UCM 130: Doubling a Successful Practice in the Middle of the Pandemic with Dr. Mercedes Cook

In this UCM Podcast, Dr. Bill Davis interviews Dr. Mercedes Cook of Upper Cervical Chiropractic San Diego in San Diego, California. We discuss how Dr. Cook was able to double her practice over the last year in the middle of the pandemic. We go over the specific methodology Dr. Mercedes and her team uses to consistently produce new patients. Listen in to hear easy to implement steps to authentically build consistent new patient referrals to help more sick and suffering people to find hope and healing.

https://uppercervicalmarketing.libsyn.com/ucm-130-doubling-a-successful-practice-in-the-middle-of-the-pandemic-with-dr-mercedes-cook-0

Mon, 17 May 2021 07:00:00 +0000

UCM 129: Serving Your Community through Relationship Building with Dr. Rick Means

In this UCM Podcast, Tony Hook interviews Dr. Rick Means II of Corrective Spinal Care of Florida in Cape Coral, Florida. We discuss how his highly successful practice is continuing to grow through an effective referral strategy plan. We go over the specific methodology Dr. Rick and his team uses to cultivate powerful bonds and interactions. Listen in to hear easy to implement steps to authentically build consistent referrals to help more sick and suffering people to find hope and healing.

https://uppercervicalmarketing.libsyn.com/ucm-129-serving-your-community-through-relationship-building-with-dr-rick-means

Mon, 03 May 2021 07:00:00 +0000

UCM 128: The Power of Pivoting throughout Your Chiropractic Journey with Dr. Jonathan Lazar

In this UCM Podcast, Dr. Bill Davis interviews Dr. Jonathan Lazar, Clinic Director of Lazar Spinal Care in Ann Arbor, Michigan. We discuss how Dr. Lazar has pivoted over the years when it comes to how he hires and trains his team, his marketing, and so much more. Dr. Lazar also shares how his focus on serving has been key to his practice growth. Listen in to hear practical steps you can take on your upper cervical chiropractic journey.

https://uppercervicalmarketing.libsyn.com/ucm-128-the-power-of-pivoting-throughout-your-chiropractic-journey-with-dr-jonathan-lazar

Mon, 19 Apr 2021 07:00:00 +0000

UCM 127: Forging Success Through the Power of Leadership and Team Building with Dr. Lucas and Amy Watterson

In this UCM Podcast, Tony Hook interviews Drs. Lucas and Amy Watterson of Mountain State Wellness in Morgantown, West Virginia. We discuss how they have sustained a highly successful practice and plan on growing to be an ultra-high performing office. We dig into leadership mindset and skills, team building strategies and how to cultivate a “team culture.” Listen in to hear practical steps you can take to lead and build a powerhouse team and help more sick and suffering people to find hope and healing.

https://uppercervicalmarketing.libsyn.com/ucm-127-forging-success-through-the-power-of-leadership-and-team-building-with-dr-lucas-and-amy-watterson

Mon, 05 Apr 2021 07:00:00 +0000

UCM 126: How to Have Margin to Grow with Dr. Larry Arbeitman

In this UCM Podcast, Dr. Bill Davis interviews Dr. Larry Arbeitman Clinic Director of Upper Cervical Chiropractic of Monmouth in Morganville New Jersey. We discuss how Dr. Arbeitman was able to hire 2 additional Associates and 2 new CA’s to help him continue to grow his million-dollar practice in 2020. Dr. Arbeitman also shares how he had to pivot his marketing to focus on digital marketing to consistently attract new patients. Listen in to hear practical things you can implement to take positive steps on your upper cervical chiropractic journey.

https://uppercervicalmarketing.libsyn.com/ucm-126-how-to-have-margin-to-grow-with-dr-larry-arbeitman

Mon, 15 Mar 2021 07:00:00 +0000

UCM 125:How Dr. Rachae Bell Collected a Million Dollars in 2020

In this UCM Podcast, Dr. Bill Davis interviews Dr. Rachae Bell Clinic Director of Clear Chiropractic in Spokane Washington. We discuss how Dr. Bell opened a second location in the middle of the pandemic and was able to have her first year of a million-dollar practice in 2020. Dr. Bell specifically shares how she had to pivot her marketing for the new location in order to succeed. Listen in to hear practical things you can implement to take positive steps on your upper cervical chiropractic journey.

https://uppercervicalmarketing.libsyn.com/ucm-125how-dr-rachae-bell-collected-a-million-dollars-in-2020

Mon, 01 Mar 2021 08:00:00 +0000

UCM 124: Keys to Growth in 2021 with Dr. Bill Davis

In this UCM Podcast, Tony Hook interviews Dr. Bill Davis Founder and CEO of Upper Cervical Marketing. We discuss the key is to building a successful practice in 2021. Dr. Bill specifically shares the most important strategies to focus on in today’s environment. Listen in to hear practical things you can implement to take positive steps on your upper cervical chiropractic journey.

https://uppercervicalmarketing.libsyn.com/ucm-124-keys-to-growth-in-2021-with-dr-bill-davis

Mon, 15 Feb 2021 08:00:00 +0000

UCM 123: Forging Success During Times of Adversity and Need with Dr. Ian Davis-Tremayne

In this UCM Podcast, Tony Hook interviews Dr. Ian Davis-Tremayne with Upper Cervical Chiropractic of Marin in Mill Valley, California. We discuss how he has built a highly successful practice, chiropractic training program, and coaching business. Dr. Ian specifically shares the mindset, philosophies, and strategies that have helped him achieve great things for chiropractic doctors, students, and his community. Listen in to hear practical things you can implement to take positive steps on your chiropractic journey.

https://uppercervicalmarketing.libsyn.com/forging-success-during-times-of-adversity-and-need-with-dr-ian-davis-tremayne

Mon, 01 Feb 2021 08:00:00 +0000

UCM 122: Practicing with Passion and Purpose with Dr. Julie Mayer Hunt

In this UCM Podcast, Dr. Bill Davis interviews Dr. Julie Mayer Hunt of Mayer Chiropractic in Clearwater, Florida. We discuss how she continues to practice with passion and purpose, even decades into practice. Listen in to hear the impact she is continuing to make in her community and beyond.

https://uppercervicalmarketing.libsyn.com/ucm-122-practicing-with-passion-and-purpose-with-dr-julie-mayer-hunt

Mon, 18 Jan 2021 08:00:00 +0000

UCM 121: Creating Successful Win Win Relationships for Associates and Practice Owners with Dr. Jamie Cramer

In this UCM Podcast, Tony Hook interviews Dr. Jamie Cramer of Precise Chiropractic in Troy, Michigan. We discuss how she effectively recruits associates and interns and how she empowers and builds them up. Listen in to hear the team building strategies and the wins she cultivates for everyone involved. When practices are healthy and thriving, they will help more people in their communities and beyond!

https://uppercervicalmarketing.libsyn.com/ucm-121-creating-successful-win-win-relationships-for-associates-and-practice-owners-with-dr-jamie-cramer

Mon, 04 Jan 2021 08:00:00 +0000

UCM 120: Buying a Successful Practice and Growing It to a New Level with Dr. Max Pohl

In this UCM Podcast, Dr. Bill Davis hosts Dr. Max Pohl of Balance Chiropractic in Colorado Springs, Colorado. We discuss have you purchased a successful practice and was able to double it in a relatively short time. He also shares how he was able to double his fees as well!

https://uppercervicalmarketing.libsyn.com/ucm-120-buying-a-successful-practice-and-growing-it-to-a-new-level-with-dr-max-pohl

Mon, 21 Dec 2020 08:00:00 +0000

UCM 119: Finding and maintaining your balance in life and practice with Dr. Trish Gregg

In this UCM Podcast, Tony Hook hosts Dr. Patricia Gregg of Back n Balance in Austin, Texas. We discuss her journey into Chiropractic, the rapid growth she saw, and working with a team of associates. She also shares something new that is on the horizon! Join us to hear her insights into having a healthy practice that puts patients first; while making sure to keep up on your own health and wellbeing.

https://uppercervicalmarketing.libsyn.com/ucm-119-finding-and-maintaining-your-balance-in-life-and-practice-with-dr-trish-gregg

Mon, 07 Dec 2020 08:00:00 +0000

UCM 118: Successful Practice from 40 Years of Lifelong Learning with Dr. Gordon Hasick

In this UCM Podcast, Dr. Bill Davis interviews Dr. Gordon Hasick of the Britannia Clinic in Calgary, Alberta. We discuss how Dr. Hasick has made a commitment to lifelong learning that has helped him build an extremely successful practice over the last four decades. Dr. Hasick also shares the personal leadership characteristics that have helped him continue to enjoy practice for the last 40 years.

https://uppercervicalmarketing.libsyn.com/ucm-118-successful-practice-from-40-years-of-lifelong-learning-with-dr-gordon-hasick

Mon, 16 Nov 2020 08:00:00 +0000

UCM 117: Building or Growing a Million-Dollar Practice with Dr. Bill Davis

In this UCM Podcast, Tony Hook interviews Dr. Bill Davis about how to market to become or grow a million-dollar practice. We discuss how Dr. Davis has developed a new system specifically designed for high-performing practices or highly competitive markets to dominate online.

https://uppercervicalmarketing.libsyn.com/ucm-117-building-or-growing-a-million-dollar-practice-with-dr-bill-davis

Mon, 02 Nov 2020 08:00:00 +0000

UCM 116: Building a Sanctuary for Healing with Dr. Jason Sabo

In this UCM Podcast, Dr. Bill Davis interviews Dr. Jason Sabo of Inside Out Chiropractic Center in Edmonton, Alberta. We discuss how Dr. Sabo has been able to build a practice that consistently sees 1000 patient visits per week through proper staffing, systems and mindset.

https://uppercervicalmarketing.libsyn.com/ucm-116-building-a-sanctuary-for-healing-with-dr-jason-sabo

Mon, 19 Oct 2020 07:00:00 +0000

UCM 115: Using the Internet and Professional Referrals to Effectively Reach and Serve New Patients with Dr. David Packer

In this UCM Podcast, Tony Hook interviews Dr. David Packer of Precision Spinal Care in Chesapeake, Virginia. We discuss how he effectively uses the internet and professional referrals to bring consistent success and steady growth to his practice. Join us to hear the strategies he uses to create and cultivate professional relationships. Dr. Packer also touches on how he empowers his team to work together and have laser focus. The end result is a thriving practice!

https://uppercervicalmarketing.libsyn.com/ucm-115-using-the-internet-and-professional-referrals-to-effectively-reach-and-serve-new-patients-with-dr-david-packer

Mon, 05 Oct 2020 07:00:00 +0000

UCM 114: How Dr. Christopher Wolff Built and Sold 6 UC Chiropractic Offices

In this UCM Podcast, Dr. Bill Davis interviews Dr. Christopher Wolff of Vitality Specific in Seattle Washington. We discuss how Dr. Wolff has been able to build and sell six chiropractic practices to his associates while still building an incredible flagship practice.

https://uppercervicalmarketing.libsyn.com/ucm-114-how-dr-christopher-wolff-built-and-sold-6-uc-chiropractic-offices

Mon, 21 Sep 2020 07:00:00 +0000

UCM 113: Using Vision and Drive to Pursue Patient Results with Dr. Stan Pierce Jr.

In this UCM Podcast, Tony Hook interviews Upper Cervical Doctor and Co-Founder of EPIC Clinics, Dr. Stan Pierce Jr. They discuss the heart and journey of the EPIC technique, how vision and drive have made a huge difference, and the plans to effectively reach the world with upper cervical care. Listen in to hear how Dr. Stan has been able to grow a movement to elevate upper cervical doctors and help chiropractic students charge strong right out of the gate.

https://uppercervicalmarketing.libsyn.com/ucm-113-using-vision-and-drive-to-pursue-patient-results-with-dr-stan-pierce-jr

Mon, 07 Sep 2020 07:00:00 +0000

UCM 112: Finding the Right Fit for Your Upper Cervical Chiropractic Career with Dr. Julia Radwanski

In this UCM Podcast, Dr. Bill Davis interviews Dr. Julia Radwanski of Vital Head and Spine in Pasadena California. We discuss how Dr. Radwanski has found a great fit for her personality and strengths as an associate in this thriving practice. We also discussed the many opportunities that students today have to find success in upper cervical chiropractic practice.

https://uppercervicalmarketing.libsyn.com/ucm-112-finding-the-right-fit-for-your-upper-cervical-chiropractic-career-with-dr-julia-radwanski

Mon, 17 Aug 2020 07:00:00 +0000

UCM 111: Building a 100% Referral Practice through the Pursuit of Excellence with Dr. Matt McNally

In this UCM Podcast, Tony Hook interviews Dr. Matthew McNally who practices in Tomah, Wisconsin. We discuss his journey into upper cervical care and his unique approach to serving others with specialized care. Listen in to hear how this has worked for Dr. McNally to bring about an entirely referral-based practice with multiple doctors and a waiting list. Lives are being changed!

https://uppercervicalmarketing.libsyn.com/ucm-111-building-a-100-referral-practice-through-the-pursuit-of-excellence-with-dr-matt-mcnally

Mon, 03 Aug 2020 07:00:00 +0000

UCM 110: Breaking Records in 2020 with Dr. Noel Lloyd

In this UCM Podcast, Dr. Bill Davis interviews Dr. Noel Lloyd of Five-Star Management. We discuss how Dr. Lloyd is coaching his five-star clients to have their best year ever in 2020. We discussed alternative marketing methods, associate attraction and training, and more in this timely podcast.

https://uppercervicalmarketing.libsyn.com/ucm-110-breaking-records-in-2020-with-dr-noel-lloyd

Mon, 20 Jul 2020 07:00:00 +0000

UCM 109: Cultivating Sustainability in Your Upper Cervical Practice with Drs. RT and Amy Holliday

Drs. R.T and Amy Holliday on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Drs. R.T. and Amy Holliday of Upper Cervical Health & Restoration in Seneca, South Carolina. We discuss how this dynamic husband and wife team have overcome obstacles and worked together to cultivate sustainability in their practice. Learn steps you can take to have a healthy practice even amidst difficult seasons. And have fun doing it!

https://uppercervicalmarketing.libsyn.com/ucm-109-cultivating-sustainability-in-your-upper-cervical-practice-with-drs-rt-and-amy-holliday

Mon, 06 Jul 2020 07:00:00 +0000

UCM 108: Getting Your Practice Booming Again after the Lockdowns with Dr. Terry McCoskey

In this UCM Podcast, Dr. Bill Davis interviews Dr. Terry McCoskey, of Living Well Spine Center in Fairborn, Ohio. We discuss how Dr. McCoskey’s practice dipped for a few weeks but is now booming again and how you can too. We also discussed the power of purpose during this challenging time.

https://uppercervicalmarketing.libsyn.com/ucm-108-getting-your-practice-booming-again-after-the-lockdowns-with-dr-terry-mccoskey

Mon, 15 Jun 2020 07:00:00 +0000

UCM 107: 5 Steps to Get Your Practice Back on Track ASAP with Dr. Bill Davis and Tony Hook

Dr. Bill Davis and Tony Hook on the Upper Cervical Marketing Podcast

In this UCM Podcast, Dr. Bill Davis and Tony Hook of Upper Cervical Marketing discuss how to get your Upper Cervical Practice back on track as quickly as possible with five important steps.

We also discuss our Performance Review Resource Kit to help you plan for success in 2020.

With the Performance Review Resource Kit you will receive these helpful tools:

Performance evaluation review form
Team member feedback form
KRA/KPI self-assessment template

https://uppercervicalmarketing.libsyn.com/ucm-107-5-steps-to-get-your-practice-back-on-track-asap-with-dr-bill-davis-and-tony-hook

Mon, 01 Jun 2020 07:00:00 +0000

UCM 106: Positioning Your Practice as an Oasis of Health during This Time of Panic with Dr. Justin Brown

Dr. Justin Brown on the Upper Cervical Marketing Podcast

In this UCM Podcast, Dr. Bill Davis interviews Dr. Justin Brown, of Friends and Family Spinal Care in Coral Springs Florida. We discuss how Dr. Brown’s upper cervical practice continues to thrive in the midst of this COVID 19 crisis by positioning his clinic as an oasis of health where patients can get away from the anxiety and worry of everyday life.

We also discuss our Meeting Resource Kit to help you plan for success in 2020.

With the Meeting Resource Kit you will receive these helpful tools:

Weekly "Level 10" Meeting Agenda Template
Quarterly Planning Meeting Agenda Template
1 on 1 Meeting Tracking Form
Annual Strategic Planning Meeting Agenda Template

https://uppercervicalmarketing.libsyn.com/ucm-106-positioning-your-practice-as-an-oasis-of-health-during-this-time-of-panic-with-dr-justin-brown

Mon, 18 May 2020 07:00:00 +0000

UCM 105: Setting Your Mindset to Achieve the BEST with Dr. Tad Norris

In this UCM Podcast, Tony Hook interviews Dr. Tad Norris, of Johnson Spinal Care in Apple Valley, Minnesota. We discuss how Dr. Tad made a shift in his mindset to effectively achieve the BEST. Big and positive results have flowed into the practice, his patients and even his family. A big game-changer!

https://uppercervicalmarketing.libsyn.com/ucm-103-setting-your-mindset-to-achieve-the-best-with-dr-tad-norris

Mon, 04 May 2020 07:00:00 +0000

UCM 104: Right Man, Right Land, and Right Plan with Dr. Chase O’Keefe

In this UCM Podcast, Dr. Bill Davis interviews Dr. Chase O’Keefe, of Northern Roots Family Spinal Care in Clear Lake, Wisconsin. We discuss how Dr. O’Keefe sold his brand-new practice after only two years and moved to a new location in a nearby town and tripled his practice! Dr. O’Keefe discusses the importance of his mindset in his new location and personal network. This is a very important interview for students, new doctors, and doctors considering a relocation.

We also discuss our Meeting Resource Kit to help you plan for success in 2020.

With the Meeting Resource Kit you will receive these helpful tools:

Weekly "Level 10" Meeting Agenda Template
Quarterly Planning Meeting Agenda Template
1 on 1 Meeting Tracking Form
Annual Strategic Planning Meeting Agenda Template

https://uppercervicalmarketing.libsyn.com/ucm-104-right-man-right-land-and-right-plan-with-dr-chase-okeefe

Mon, 20 Apr 2020 07:00:00 +0000

UCM 103: Overcoming New Barriers in Marketing during This Worldwide Panic with Dr. Bill Davis and Tony Hook

In this UCM Podcast, Dr. Bill Davis and Tony Hook discuss the important modifications you must make to your marketing strategy during this time to continue to connect with those that are sick and suffering during this coronavirus panic.

https://uppercervicalmarketing.libsyn.com/ucm-103-overcoming-new-barriers-in-marketing-during-this-worldwide-panic-with-dr-bill-davis-and-tony-hook

Mon, 06 Apr 2020 07:00:00 +0000

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