The only podcast made for the tiny marketers! Are you part of a small marketing department? Or, maybe you have no marketing department at all! Learn how to create effective and efficient marketing that works for you. You don’t need to have a big team to have effective marketing, and Sarah Noel Block, founder of Tiny Marketing, will show you how. Create effective content, learn to repurpose, and increase your brand reach with Tiny Marketing. Learn more about optimizing your content strategy at: https://www.sarahnoelblock.com
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Get ready to revolutionize your content marketing as we unveil how to whip up a campaign draft in under half an hour. Our chat with Nathan Schlaffer of Marketing Mate AI is a gold mine, brimming with strategies for short-cutting the traditional content creation process by homing in on your offer's unique angle and the promise it holds for customers. Together, we dissect the four C's of content marketing – core, campaign, collab, and curated – and share a blueprint for mind mapping that'll pinpoint your customer's pain points, anticipate their objections, and craft a journey that leads straight to your sales funnel.
As we navigate the world of artificial intelligence, you won't want to miss the insights we've harvested on how MarketMadeAI is a game-changer for small businesses aiming to punch above their weight. We outline a four-step AI-powered marketing strategy starting from a laser-focused customer avatar and culminate in content that not only resonates but also converts. Plus, we'll give you a sneak peek into the future of AI content generation – think customized tone of voice, video, audio creations, and brand design integration – while sharing personal experiences with the quirks of AI-generated visuals. This episode isn't just about keeping up; it's about staying ahead.
Meet Nathan:
Nathan has a decade of experience as a B2B marketer for technology and SaaS companies. He loves empowering teams to achieve revenue goals with innovative AI-driven solutions. As the Founder and CEO of MarketMate AI, he helps small businesses streamline content marketing and sales enablement. Our mission is to align B2B sales and marketing through user-friendly generative AI solutions, unlocking revenue growth with fewer resources.
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Unlock the full potential of your LinkedIn profile with our step-by-step guide to transforming it into a sales magnet. Discover how to craft a cover image and headline that not only catch the eye but also convey your unique value proposition, drawing in potential clients like bees to honey. We walk you through the importance of a strategic featured section, the clever incorporation of profile links for visibility, and the use of storytelling within your 'About' section to captivate and connect with your audience. Not to be overlooked, we also illuminate the often-missed opportunities within the services section and explain how to employ keywords for maximum searchability. In short, we're handing you a master class on making every part of your LinkedIn speak directly to your ideal customer's needs.
But it's not all about profile polish; becoming a LinkedIn Top Voice in your niche requires insider strategies and genuine engagement. We share these coveted secrets, including leveraging LinkedIn collections and collaborative articles to skyrocket your visibility. Get the lowdown on creating posts that resonate deeply with your audience, utilizing techniques from storytelling to compelling questions that encourage interactions. Furthermore, we delve into the art of building relationships on LinkedIn—because when it comes to business development, it's about wooing, not pursuing. Join us to learn how to establish and nurture connections that can evolve into long-term partnerships and seal more deals with authenticity and finesse.
P.S. If you want me to give you a personal profile LinkedIn makeover, email me at hello@sarahnoelblock.com. I'm only opening ten makeovers at $995, so if you're interested, grab it now!
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Have you ever wondered how to light the spark that transforms a group of attendees into a buzzing community anticipating your event? Meisha, Joel, and I share our playbook to ignite excitement and connection before the first session begins. We dissect the art of the personal touch in emails—Joel's insightful PS line technique is a game-changer—and the creation of dedicated discussion spaces that create a deeper sense of involvement. Our conversation paints a vivid picture of the pre-event landscape, where preparation meets anticipation, ensuring attendees are not just present but truly engaged.
As we navigate the intricacies of community engagement, I lay bare my journey through the world of strategic calls-to-action, where even an email signature can become a powerful tool for involvement. We debate the merits of various platforms, from Slack to Facebook groups, and how to maintain the delicate balance of fostering a space that's not only vibrant but sustains its relevance. Whether you're a community novice or a seasoned pro, this episode unpacks the subtle tactics that can turn a gathering of minds into a dynamic force with enduring impact.
To cap it off, we explore the symbiotic relationship between a thriving community and a successful event. Through personal invites and tapping into the power of your community members in event roles, we outline how to grow your circle and enrich the event experience simultaneously. Plus, get a sneak peek at our forthcoming chat with Nathan Schlafer from Marketer Mate AI, where we'll explore the frontiers of AI in campaign content creation. Join us for insights, strategies, and a few laughs along the way as we uncover the secrets to building communities that resonate long after the event is over.
Meisha Bochicchio
Meisha is a first-gen college grad and burgeoning marketer based in Boston. By day, Meisha is the Digital Content Marketing Program Manager at VMware, driving digital content strategies for VMware Explore. When she’s not busy behind the screen, she enjoys chasing down Boston’s best plate of pasta, spending time with her husband and pets, and enjoying all that New England has to offer. Meisha recently graduated with an M.S. in Integrated Marketing Communications from West Virginia University, though she’ll always be a Clemson Tiger at heart.
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Joel Primack
Joel Primack has been in the Community space for ~5 years, serving and supporting communities of different types of personas and geographies. He's spent time at Sales Assembly, Lattice, and with multiple Community Consulting clients in a variety of spaces. Beyond his work experience, he hosts a podcast, The Community-Led Growth Show, as well as guest speaks, writes, & partnered with Common Room on a 5-city tour in the Fall of 2023.
Podcast: Community-led Growth Show
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Unlock the elusive formula for content marketing success and build your professional narrative at the same time with our latest episode. I peel back the layers of strategy that transformed my presentation at the Creative Marketing Summit into a compelling narrative, pinpointing those microscopic but mighty adjustments that turn good content into a sales powerhouse. Journey with me as we dissect how to address pain points like content creation burnout, and how to navigate client engagement in a digital world that's brimming with competition. Plus, you'll get the inside scoop on executing an unforgettable virtual summit talk that keeps your audience hooked, with bonus insights on crafting lead magnets that continue the conversation long after the applause.
Then, tagging along in this episode is the tale of how industry relationships and collaborations opened doors to speaking opportunities, like the one at Jen Vasquez's virtual summit. Discover the subtle art of securing speaking gigs without the hassle of applications, and learn how fostering industry connections can not only elevate your status but also pave the way for growth in creative marketing. I'll also share a sneak peek into the diversity of topics at the Creative Marketing Summit, offering a buffet of knowledge for those hungry to enhance their B2B service business. So, if you're a creative professional eager to turn your marketing dial up to eleven, or a B2B service entrepreneur looking to scale with a lean team, this is the playbook you've been waiting for.
Get your tickets for the Creative Marketing Summit here!
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Ever wondered what makes a testimonial not just good, but truly exceptional? Natasha Davis and I peel back the layers of just that—the art and strategy behind securing powerful testimonials that can vault your business into the limelight. We share three proven tactics to gather feedback that goes beyond mere compliments and truly demonstrates the transformative impact of your offerings. Whether you're debuting something new or aiming to solidify your reputation, these insights are goldmines for any entrepreneur seeking to fortify their credibility.
During our chat, we also lay out the blueprint for weaving an effective testimonial system into the fabric of your business routine. By engaging with beta testers and establishing a consistent workflow, you'll learn how to collect and showcase praise that resonates with potential customers. I'll even let you in on my personal approach to encourage clients to share their experiences in a way that's both easy and genuine. Ready to turn testimonials into your business's most persuasive advocates? Tune in and transform your client success stories into trust-building assets.
Meet Natasha:
Natasha E. Davis, MBA-M, RN-BSN, CEME, CSMA affectionately known as “The Chief Visionary” holds a Master’s in Business degree, certifications in marketing and is the CEO and founder of Impact Branding Consulting, Inc. and CRM software platform The Profit Enhancer Analysis. Natasha specializes in positioning the daily operations of corporations and government agencies to perform in alignment with the vision of the leader through strategic planning and branding. The Chief Visionary has written and published four books focused on business development and branding, has been recognized by President Barack Obama with the Lifetime Achievement Award, awarded as one of the fastest growing home-based small businesses in the State of Georgia and featured in the “Big Grit” Entrepreneurial docuseries produced by Infusion Soft Keap.
Her specialty is helping entrepreneurs, companies and government create brands that have a sustainable & profitable impact. She thrives on fixing problems, closing performance gaps and eliminating frustrations for organizations and their executives. She believes that every business owner and leader should Think Big; Build Momentum and Scale Fast.
In her free time, Natasha organizes clothing drives and book drives for women of domestic violence and their children. Natasha has proudly served as the chairwoman on the academic advisory board for Shiloh High School in Gwinnett County and currently serves as the chairwoman of economic development for the state of Georgia with the National Small Business Association.
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Brad Powell's Mic and Camera Set-up.
Get 40% off VIP tickets for the Creative Marketing Summit!
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LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Feeling swamped by the daily grind? Let Kathy Burns, the organizational maestro and author of "Master Your Muck," guide you to reclaiming your workspace and sanity on this episode of Tiny Marketing. Together, we untangle the web of multitasking with her 'bucket day' strategy, allowing you to pour your focus into dedicated tasks—think marketing marvel one day and coaching connoisseur the next. Plus, Kathy and I dissect the Ivy Lee method, which isn't an Ivy League secret, but rather a simple, time-tested technique to prioritize your to-do list, ensuring you triumph over the chaos of 'busyness' with grace.
Meet Kathi:
Kathi Burns, CPO® is a Board Certified Professional Organizer, Image Consultant, author and speaker. As the founder of OrganizedandEnergized.com, a professional organizing and image consultancy. Her mission for almost two decades has been to end overwhelm, energize, and transform lives by removing the muck and creating systems entrepreneurs can stick to.
While working as a licensed boat captain and living full-time out of a duffle bag, Kathi realized the importance of living small, being organized, and merging art and style with practicality. In 2005, one year after its launch, Good Morning America featured Kathi as a successful woman-owned business.
Since then, Kathi has published two books and created numerous online training programs. As an organizing, image and productivity expert, Kathi’s advice has been featured in multiple national media outlets, including Oprah Magazine, Martha Stewart Living, Better Homes and Gardens, Entrepreneur Magazine, and more.
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Resources:
Episode 35
Episode 36
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Discover the untapped power of events to fill your sales pipeline. I'm inviting you to a special series where we unveil the secrets to growing your sales pipeline in the service industry, where relationships and trust go a long way. Learn how to turn webinars, workshops, and live events into a magnet for potential clients, guiding them on a journey from discovery to deal closure with your expertise at the helm. Buckle up for real-life stories and strategic insights that will transform the way you attract and convert leads.
This series isn't just about packing your calendar with events; it’s about crafting experiences that resonate with your client's core needs and effortlessly transition them into loyal clients of your services. Get ready to meet our panel of event space experts, who will share their wisdom on aligning your services with engaging topics that capture the right audience. We're not just talking about filling seats; we're talking about filling your business with eager clients who value your expertise and are ready to invest. Tune in and learn to craft a sales pipeline.
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LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Ever wonder how to make your service business leap off the screen and into clients' hearts? That's the golden nugget Brad Powell from Awesome Video Makers and I, Sarah Noel Block, unearth in our latest collaboration. Get ready to harness the power of short-form video as we discuss transforming client relationships with a personal touch that outshines automated systems. Our chat promises to guide camera-shy entrepreneurs toward confidence, showcasing their brand's human side with simplicity and authenticity.
As our conversation unfolds, we tackle the fine art of turning extensive presentations into compelling bite-sized videos. Editing can make or break your content, and we're here to tell you why it's okay to leave that to the pros. Discover how platforms like TikTok and LinkedIn can be game-changers for your content strategy, and why live video could be the key to creating unbreakable bonds within your community. Join us for a masterclass on cutting through the digital clutter and making your brand's voice heard.
Now let's talk tech—specifically, the underestimated hero of any video: the microphone. I'll share my journey to finding the perfect sound for my studio space, complete with a twist from my music licensing escapades with National Geographic. As we wrap up, I spill the beans on the efficiency of batching content and offer an exclusive invitation to work with Brad for unmatched video marketing finesse. Don't miss out on this episode's blend of practical advice, personal anecdotes, and a peek behind the curtain of video marketing success.
Connect with Brad Powell:
Awesome Video Makers
Endless Video Ideas (AKA video prompts)
LinkedIn
A little about Brad:
Brad Powell is a business coach & videographer and the founder of Awesome Videomakers who's worked with clients including National Geographic and the Discovery Channel. He guides business leaders in sharing short-form stories on video so they can reach the right crowd, engage with greater impact and transform their business or organization
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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Step into the spotlight and let our visibility virtuoso, Kelly Sinclair, transform your B2B service business into a tour de force brand. In this episode, we're dishing out a treasure trove for entrepreneurs itching to weave their expertise into a narrative that truly resonates with their target audience. We're breaking down the anatomy of a visibility tour, unveiling the secrets to generating pre-launch hype for your next big service or product. It's not just about being seen; it's about crafting an image as the indispensable mentor in your client's journey to success.
Dive into the details of Kelly's personal visibility experiment that resulted in doubling her email list in just 60 days. Discover how you can replicate this feat with the perfect blend of list swaps, giveaways, and targeted outreach. Plus, she's laying bare the discomforts of media pitching while showcasing how innovations like ChatGPT can turn press release writing from a chore into a growth lever.
Wrapping up this enlightening session, Kelly shares a firsthand account of a 60% spike in podcast downloads, all thanks to a savvy collaboration with local media. Learn the art of writing press releases that captivate editors and reporters, and explore the vast universe of public relations that extends far beyond traditional media. Ready to join a community of like-minded marketers? The Tiny Marketing Community awaits, delivering weekly nuggets of wisdom. And don't miss out on our podcast universe—rate, review, comment, and subscribe for a weekly rendezvous where we continue to fuel your entrepreneurial spirit. Let's elevate your business together!
Resources:
Social Media Links: Instagram: https://www.instagram.com/ksco_kelly/ AND https://www.instagram.com/entrepreneurschoolpodcast
LinkedIn: https://www.linkedin.com/in/kellyrsinclair/
YouTube: https://www.youtube.com/@ksco_entrepreneurschool
Download: Ultimate Visibility Toolkit
Download: The Simplified Content System (100% free with this link!)
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Ever wonder what it takes to strategically plan your revenue and offers for the upcoming year? Join me, along with the insights of my stellar business coach, Pia Silva, as we unravel the financial targets that every entrepreneur needs to hit—not just to keep your head above water, but to swim in the sea of success. With a candid breakdown of expenses and the 'good,' 'better,' and 'best' scenarios that can help you prepare for any income fluctuations, we're talking real numbers and real strategies. Get ready to learn how to price your core offer using tools like Teamwork for effective time tracking, and how even a work-from-home mom can aim for that $100,000 goal by working just one day a week.
As we toast to the close of another year, it's time to reflect on the financial journey ahead. This episode is not just about making ends meet, it's about creating a life that includes the extra niceties—from vacations to debt repayment—while smartly accounting for taxes (think adding a 33% cushion to your planning). So, whether you're tuning in for some year-end motivation or looking for a financial compass, I've got you covered. Plus, don't miss out on an invitation to my tiny marketing community where weekly video advice and an AMA channel await to give your pressing questions the spotlight. Here's to a prosperous New Year and to crafting a 2024 that's financially sound and ambition-bound!
Resources:
Show Notes Page @ sarahnoelblock.com
No BS Agency
Join my free community :)
Listen to episode 42 for more financial fitness with Chrisy Bowie
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Eager to scale your B2B business but finding yourself handcuffed by a shoestring marketing team? Let's change that narrative! I'm Sarah Noel Block, and I'll guide you through my revolutionary one by four Tiny Marketing system that promises to ramp up your marketing firepower.
Whether you're a one-person army or a dynamic duo, this episode is your ticket to targeting the right customer, selecting the best channel, crafting compelling content, and deploying a strategic outreach—all tailored to your business's unique needs.
Hold onto your hats, because I'm not just throwing theories at you—I'm equipping you with practical insights to build a customer avatar from your most beloved clients and replicate that success. No more guesswork in your marketing endeavors! Learn how to leverage tools like ChatGBT to analyze sales call transcripts and gain unparalleled insights into your customers' goals and pain points.
Transform your tiny marketing efforts into a formidable growth machine with me by your side in this game-changing episode of Tiny Marketing.
Resources mentioned:
Workshop: https://tinymarketing.myflodesk.com/lead-magnet
Book a discovery call: https://sarahnoelblock.as.me/fit
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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Want to grasp the power of community and understand the core essence of belonging? Brace yourselves as we embark on a riveting journey with our guest, a software company owner who previously managed a sled dog tour business, and now lives on an organic farm in Maine.
This transformation story and the guest's unique perspective on leadership and course creation promises to enlighten you. Listen closely as they reveal the secret to generating leads through free courses and explain the importance of crafting adaptable content.
Let's chat about social media’s pivotal role in marketing and the art of creating meaningful relationships online. You'll hear our effective strategies for time management on these platforms and engaging with our target audience through various online communities.
We're joined by Chris Badgett, founder of Lifter LMS, who further elucidates the importance of a strong social media presence and shares his experience in hosting the LMS cast podcast.
Tune in, as you stand to gain insightful knowledge on lead generation and online business strategies that could be a game-changer in your entrepreneurial journey.
Visit the show page here.
Guest Co-Host Chris Badget:
Chris Badgett is the cofounder and CEO of LifterLMS, a learning management system for WordPress. He helps education entrepreneurs create, launch, and scale high value online training platforms. He believes in democratizing education in the digital classroom and contributing as much as possible to the WordPress community.
Plan your course with his free resource.
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community
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Are you ready to bid adieu to the embarrassment of having a small email list?
We’ve got the antidote - Lead Magnets. Our episode promises to transform your mindset and methodology around growing your email list. It’s not a numbers game, but a quest for quality.
We share our insights into identifying your ideal lead magnet that resonates with your audience. Learn about creating a customer avatar and choosing the right format for your lead magnet. Plus, we reveal how to leverage your existing content and trending topics to create compelling lead magnets.
It's time for action! Join us in our monthly workshop where we’re opening up slots for you to learn the craft of creating lead magnets. Not only will you have access to a live session breaking down lead magnets, but you will also receive a workbook, a slide deck, and an exclusive offer for lead magnet creation. Remember, the key to a successful marketing strategy is understanding your audience.
We share our expertise in conducting surveys and making connection calls with past clients, all aimed at better understanding your audience. Start your journey with us to turn your email list from a source of embarrassment to a tool of empowerment.
Resources mentioned:
Workshop: https://tinymarketing.myflodesk.com/lead-magnet
Waitlist: https://tinymarketing.myflodesk.com/workshop-interest
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community
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Imagine a world where your sales and marketing efforts aren't at odds, but instead, they're in perfect harmony, working together to significantly boost your revenue. That's the world Nathan Yeung, founder of Find Your Audience, lives in every day! In our enlightening chat, Nathan pulls back the curtain on this integrated approach, sharing strategies for blending sales and marketing into a conversion rate optimization (CRO) role and illuminating the potential challenges in achieving this harmony.
Our conversation gets really interesting as we delve into the concept of scrubbing, a cunning technique well-known in the affiliate marketing realm. As a lifelong marketing enthusiast and a fractional CMO, Nathan's perspective on the customer's role in shaping an effective strategy is quite compelling. His belief in the power of user-generated content in marketing, and his insights on how marketing can act as a robust support to sales are sure to give you food for thought.
But the nuggets of wisdom don't stop there. We also discuss the importance of sales enablement tools and how they can increase the success rate of your sales calls. Plus, we get into the nitty-gritty of crafting a work-back schedule and sequencing retargeting to create a captivating narrative. As we wrap up, we underscore the power of a well-crafted call to action and engagement opportunities. If increasing revenue through seamless integration of sales and marketing is on your agenda, this chat with Nathan Young is what your playlist needs!
🔗 RESOURCES MENTIONED:
Meetup Group: https://www.meetup.com/entrepreneurship-meetup-group-northwest-illinois-suburbs/
https://www.findyouraudience.online/
https://www.linkedin.com/in/yeungnathan/
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community
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Ready to make your annual marketing plan not only manageable but also incredibly effective?
Join me, Sarah Noel Block, as I take you through the fantastic journey of understanding the various stages of your customer experiences - from awareness to retention. Let’s tackle the emotions, questions, and pain points that your customers encounter and identify how to enhance their journey.
Together, we’ll set achievable SMART goals and tie them to Key Performance Indicators to ensure your progress is trackable and your marketing plan effective.
We’ll also examine the power of breaking down annual goals into quarterly strategies and tactics, creating a more digestible and less overwhelming approach to your marketing plan.
You'll also get a sneak peek into my exclusive quarterly marketing plan template to further aid your planning process.
Towards the end, I have an exciting offer lined up for you - a chance to work with me in a 2024 marketing planning session.
Are you set to smash those revenue targets and make your marketing plan a resounding success?
Then let’s get started!
Quarterly marketing plan.
Discount: PODCAST95
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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Can you believe that the key to effective marketing may lie in doing less, not more? That's the ground-breaking approach we unpack in our latest episode with the dynamic duo, Melanie Boylan and Esther Ocampo, from the Monday Morning Marketing Podcast. We dig into the art of identifying the social media platforms your target audience frequents and focusing your efforts there, rather than stretching yourself thin across all platforms. A crucial but overlooked tip we also discuss: secure your handles across all platforms to prevent impersonation, even if you're not active on them.
The power of understanding your audience through focus groups is another potent topic broached. Melanie and Esther candidly share their first-hand experiences, including the transformational changes their businesses underwent due to feedback from focus groups. We also stress the importance of constant testing and evaluation of your marketing strategies, ensuring they continue serving your business effectively.
We then shift gears to handle the beast that is scaling a business. It's a journey filled with the challenges of trust, team growth, and salary management. However, we offer tips from our personal experiences to help you navigate this path with less stress. In addition, we delve into the importance of boundary setting and the undeniable power of an online presence. Finally, we touch on the role of SWOT analysis in business growth and the significance of regular strategic planning. So buckle up and join us, as we share these nuggets of wisdom to help your business flourish.
Resources:
The Monday Morning Marketing
IPA Group
SWOT Analysis
Show Notes Page
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Welcome to another episode of the Tiny Marketing Podcast. Today's conversation focuses on the essential exercise of defining and understanding your Ideal Customer Avatar (ICA) in marketing. The episode starts by discussing the transformative journey from corporate to entrepreneurship. It highlights the growing pains involved in servicing any client for immediate income and the strategic pivot to identifying and catering to your ICA: the personification of the ideal client who truly and enthusiastically values what you offer.
The episode further delves into the importance of crafting a robust Ideal Customer Avatar. The conversation steers clear from the old fictionalized avatar stereotypes, instead proposing a full-fledged demographic profile for real-life usability and effectiveness. It explains how a well-built ICA could lead to more streamlined marketing, clear messaging, an easier sales process, better problem perception, objection handling, and significantly, the ability to provide desired solutions.
🔗 Resources mentioned:
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community
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On Tiny Marketing, Sarah Noel Block and Erica Maurer explore one of the most potent yet underutilized marketing strategies: leveraging events to grow businesses. They highlight how businesses can use events as a significant platform for direct interaction with potential customers, showcasing their proficiency, and driving conversions.
The duo further expounds on how events can serve as full sales funnels, replacing traditional and formal selling with a more relaxed and organic approach. Furthermore, the hosts elaborate on how evidence of past event success can serve as social proof, assuring potential customers of satisfying outcomes in their dealings.
📝 Find show notes at: www.sarahnoelblock.com/tiny-marketing/ep47
🔗 Resources mentioned:
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community
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Join Sarah Noel Block on "Tiny Marketing" as she reveals the secret sauce: involving stakeholders in crafting killer marketing messages. Uncover pitfalls of siloed messaging, learn stakeholder engagement tactics, and explore the "Marketing Madlibs Workshop" that sparks messaging mastery.
Episode Highlights:
- Entrepreneurs often create marketing messages in isolation without considering the input of their team.
- Involving stakeholders in the marketing messaging process is crucial for consistent and effective messaging.
- Stakeholders include employees, department heads, sales, customer support, and operations personnel.
- Sarah emphasizes early stakeholder involvement's importance in aligning messaging with company goals.
- Consistent messaging across all channels ensures authenticity and credibility.
- Risks of lacking stakeholder buy-in include inconsistent messaging, loss of credibility, and missed opportunities.
- Maintaining stakeholder buy-in involves clear communication, addressing concerns, and aligning with organization goals.
🔗Resources Mentioned:
- Marketing Madlibs Workshop: A strategic workshop led by Sarah Noel Block to involve stakeholders in crafting effective marketing messaging. Link: Marketing Madlibs Workshop
Key Takeaways:
Homework:
- Create a list of stakeholders who should shape the marketing messaging strategy.
- Consider booking the Marketing Madlibs Workshop to involve stakeholders and refine your messaging strategy actively.
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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In this episode of Tiny Marketing, our hosts, Sarah Noel Block and Janet Mesh, dissect the dynamic practice of agile marketing. Marketing trends evolve constantly, and keeping strategies relevant requires adaptability and speed – elements that lie at the heart of agile marketing. Sarah and Janet discuss how the approach promotes a continuous cycle of insights, adjustments, and performance assessments. Switching strategies often means setting aside personal biases and being brutally honest about what's working and what isn't. Tune in for knowledgeable insights about aligning marketing plans with shifting industry demands while ensuring customer focus.
Further, Sarah and Janet discuss how agile marketing encourages marketers to adapt to ever-changing trends by constantly evolving. They delve into marketing strategy development's structured, customer-centric aspects, including market research, strategy planning, implementation, analysis, and optimization. The hosts also explore how understanding and meeting audience needs while adapting to industry changes can lead to a successful marketing strategy.
📝 Find show notes at: http://sarahnoelblock.com/tiny-marketing/ep-45
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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In this gripping episode of "Tiny Marketing," Sarah Noel Block and Howard Ibach delve into the power of collaboration in written project briefs. They discuss the balancing act of tailoring your brief to your intended audience while keeping the overall project objective crystal clear. Many fall into the trap of drafting a brief in isolation, not realizing the potential richness multiple perspectives could bring to the final document. Our speakers stress the importance of collaboration in this process, and warn against neglecting this key aspect of brief-writing.
Moreover, they explore the concept of a 'Creative Brief Team', drawing upon the golden age of advertising where a renaissance in creative work took place. They draw parallels between the art director-copywriter dynamic and the synergy that can occur when two marketers collaborate on a brief. Adding a seasoned creative with a strategic mindset to the mix further enriches the document, providing comprehensive input to the creative department working to bring the project to life.
In the latest episode of the Tiny Marketing Podcast, join the in-depth conversation with Sarah Noel Block and Howard Ibach as they explore the importance of bringing creatives into the briefing process. This trending approach empowers freelancers, entrepreneurs, and one-person marketing departments to step out of their comfort zone, offering a fresh prospect - fostering collective creativity in building a brief.
For businesses working in solitude - how can they employ additional help to craft a comprehensive brief? The answer is quite simple - recruit a freelance content strategist. These experts can fill in the operational voids within the organization and offer their expert strategic vision. Such an approach could bestow immense benefits, especially when the team is engrossed in routine operational tasks.
📝 Find show notes at: https://sarahnoelblock.com/tiny-marketing/ep-44
🔗 Resources mentioned:
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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The latest episode of Tiny Marketing podcast serves a flavorful conversation between Sarah Noel Block and the maven of Smarketing, Andy Buyting. This episode illuminates the concept of Smarketing, coined from the amalgamation of sales and marketing, making it a one-stop destination for those seeking a growth strategy for their business.
Andy, the CEO and Founder of Tulip Media Group, walks us through his passionate journey of establishing Tulip Media Group which was built from his lifelong fascination of marketing.
Dive deep as Block and Buyting discuss an revolutionizing approach towards business development, ignoring the conventional divisions and looking at marketing and sales as an integrated part of the business. Through the lens of Tulip Media Group, they present the customer journey as the soul of this approach, from identifying core prospects to closing deals for them.
As with the assembly line at Ford, optimization of each stage is vital, and Andy paints this imagery for listeners, underlining the strengths and weaknesses of each stage in the process.
📝 Find show notes at: https://www.sarahnoelblock.com/tiny-marketing/ep-43
🔗 Resources mentioned:
Double Sales/Zero People by Andy Buyting and Jessica Embree
Free 20-minute consult with Tulip Media Group
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Discover the Secrets to Designing Your Business Finances for a Tailor-made Lifestyle
In this engaging episode, Sarah Noel Block and Christy Bowie delve into the art of creating personalized financial goals for business owners that align with their unique needs, desires, and ambitions.
Learn how to break free from generic financial targets and design a goal-oriented financial framework that supports your vision for success.
Master the Balancing Act: Uncovering Your Personal Financial Needs.
Listen as our speakers walk you through a step-by-step process to break down your financial requirements into comprehensible categories. Discover the importance of determining your "break-even" point and how reverse engineering your business finances can propel you towards meeting your personal financial goals.
Get ready to unlock the doors to a fulfilling professional and personal life that's as unique as you are.
Find the show notes at: https://www.sarahnoelblock.com/tiny-marketing/ep-42
Follow Christy on Linkedin: https://www.linkedin.com/in/christybowie/
🎧Listen to her podcast: https://podcasts.apple.com/us/podcast/the-ceo-wingwoman/id1647619760
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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Are you ready to unlock the secrets behind your unique recipe for success in business? In this exciting episode, host Sarah Noel Block chats with entrepreneur and business coach Dean Mercado, founder of Online Marketing Muscle, as they explore the ins and outs of creating a distinct and powerful marketing strategy that will set you apart from the competition.
Find the show notes at: https://www.sarahnoelblock.com/tiny-marketing/ep-41
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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As AI-generated content becomes more prevalent, businesses must maintain a human touch and authenticity in their marketing strategies. Incorporating personalized experiences, live events, and video content allows businesses to create engaging content that fosters trust and audience growth.
📝 Find show notes and resources: Episode 40 Show Notes
🔗 Resources mentioned:
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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In today's podcast, we'll discuss a marketing tool called StoryPrompt that transforms how businesses engage with their customers and manage their marketing strategies. This powerful tool offers many features, such as the Wall of Love, Mixes, Campfires, Agency Use, Case Studies, and Community Building. Win a free annual subscription by entering the giveaway on the Show Notes page.
Click here to enter the giveaway!
Share this with your community and tag me, and I will add three more entries for you!
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Today's podcast is all about the power of partner marketing for solo entrepreneurs. By collaborating with other businesses in different marketing partnerships, solo entrepreneurs can access new audiences, establish niche authority, and expand their reach without needing additional workforce. We discuss the art of pitching and tips for persuasive proposals.
📝 Find show notes and resources: Episode 39 Show Notes Page + Article + Resources
🔗 Resources mentioned:
Watch the on-demand webinar on Partnership Marketing
Episode 34: How to Leverage Other People's Audiences
Episode 38: Mastering Partnership Marketing
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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Welcome to the tinier marketing episode on partnership marketing promotion! Discover six steps to promote partnerships effectively: shared social media posts, takeovers, newsletter swaps, co-written emails, co-created reels, and co-created events. These strategies help you tap into new audiences, amplify your reach, and grow faster. Partnership marketing has been pivotal for my business and can be for yours too. Tune in and learn how to harness its power.
Our Partner Marketing Webinar went live on May 19, but you can watch the replay on-demand here.
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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Boost your business's growth and reputation with partnership marketing, a powerful strategy that teams you up with other professionals to share resources, audiences, and insights.
Start by identifying your unique value proposition and locating opportunities within your industry to stand out. Forge strategic partnerships with other organizations, using collaboration opportunities such as guest posts and webinars to expand your network and gain access to new clients.
Discover how to choose partners that complement your strengths and weaknesses, and maintain a strong line of communication to ensure lasting success.
📝 Find show notes and resources: Episode 38
Connect with Laura : https://lauralopuch.co/
P.S. Our Partner Marketing Webinar went live on May 19, but you can watch the replay on-demand here.
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Looking to take your marketing strategy to the next level? In this podcast episode, I share the four marketing strategies you should never drop, no matter what. From building partnerships to email marketing, I packed this episode with actionable insights to help you grow your business. Don't miss out on this valuable advice!
- Strategy 1: Marketing partnerships
- Creating a customer avatar to understand the ideal audience
- Listing non-competitor brands that serve the same audience for partnership opportunities
- Webinars, podcasts, guest blogging, videos, bundles, giveaways, and newsletter swaps are effective ways to partner
- Upcoming series on marketing partnerships with guest Laura Lopuch
- Strategy 2: Clarifying your message with a clear and concise website
- StoryBrand as an effective tool for focusing on messaging
- Strategy 3: Creating an easy-to-navigate website
- The website is often the first point of contact with potential customers
- Ensuring the website reflects the brand and messaging
- Strategy 4: Content marketing
- Building trust and selling before people even know who you are
- Consistency is key, with repurposing content as an effective way to stay present
- Minimum viable content piece that is repurposed in different ways
- Strategy 5: The power of email marketing
- The value of an email list for maintaining relationships with the audience
- Regularly sending newsletters or updates to subscribers
- Email marketing has an ROI of $42
📝 Find show notes and resources: https://www.sarahnoelblock.com/tiny-marketing/ep37
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters.
In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.
Join our live webinar: 5 Website Mistakes Killing Your Content Marketing
SEO agencies.
Search engine optimization is important, but hiring an agency can be expensive. Should you cut them? If you have the expertise in-house, it may be wise to cut back on SEO agency activities. Here’s our advice: hire an SEO agency for projects like website overhauls, audits, and quarterly strategy, not monthly retainers unless they include content creation.
ALL THE Social Media Channels.
Social media can be a great way to connect with your audience and build your brand. But let’s be honest. Maintaining multiple social media channels can be time-consuming and expensive. So, should you cut them altogether? Well, it depends on your audience. If your target audience is not active on social media (or one channel in particular, like Facebook), then it may be wise to cut back or eliminate certain social media channels.
📝 Find show notes and resources: https://tinymarketing.me/ep36
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters.
In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.
In part one, Sarah and Michelle argue the importance (or lack of) of showing up with regular email newsletters and weekly blog posts.
Spoiler alert: We don’t always agree :)
Email newsletters (we fought over this one).
Email is one of the most effective marketing channels out there, but creating a newsletter takes time and resources. So, should you cut them? Again, it depends on your audience. If your audience is not receptive to email marketing, then it may be wise to cut back on newsletters. However, if your audience is engaged with your brand through email, then newsletters are definitely worth keeping.
Daily or weekly blog posts.
Blogging can be a great way to build your brand, earn SEO juice, and attract new customers, but it can also be time-consuming and expensive. Should you cut them? Well, if you’re not seeing any traction from your blog posts, then it may be wise to cut back. However, if your blog is generating traffic and engagement, then it’s definitely worth keeping.
Join us in the next episode when we explore SEO agencies and being on all social media channels.
Find the show notes here: https://www.sarahnoelblock.com/tiny-marketing/ep-35
Resources mentioned in this episode: http://tinymarketing.me/website
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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I built my business to six figures before leaving my full-time job, and I did it by leveraging other people’s audiences.
You start off at zero, but so does everyone else. The way to grow your audience quickly is to:
A) Add value & solve your ideal customer’s problem.
B) Get in front of your ideal customer.
So, if you have NO audience, it feels impossible, but it’s not.
Through marketing activities like:
- Guest blogging
- Guest podcasting
- Partner webinar
- Joint offers
- Interview-style podcast or YouTube show
You grow FAST.
In this episode, we discuss one specific activity: Podcast Guesting.
Listen to it here.
Resources mentioned : https://interviewvalet.com/tinymarketing/
Show notes at: https://www.sarahnoelblock.com/tiny-marketing/ep34
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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You need leads, but don’t want your outreach to be super spammy! How do you do it?
In this episode of the Tiny Marketing Pod, we’re talking to Dan Englander about sales prospecting… the right way.
Show Highlights:
√ Balance personalization and scale to keep your pipeline full.
√ De-risk conversations with skeptical prospects.
√ Divide sales duties, so you don't burn out.
Show notes at: https://tinymarketing.me/ep33
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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If you're a solo entrepreneur or have a tiny marketing department, you must produce content as quickly as possible. It becomes even more difficult when you have a hybrid team!
Small teams rely heavily on contractors and outsourced creative support to keep up, but with a hybrid team, it becomes a little more challenging to collaborate.
Today, we're chatting with Shah Ahmed of Kapwing about creating an excellent workflow for video creatives.
Key Learning Points:
Show notes & resources : https://tinymarketing.me/ep-32
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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I work with so many people who were hesitant to hire outside creatives, contractors, or freelancers for one reason: They didn't know how to manage them.
A big part of a successful relationship with outsourced help is the perfect creative brief.
In this episode, I’m talking to Mary Czarnecki, a MAC Marketing Partners marketing consultant who creates PERFECT creative briefs for her clients. She tells us how she builds creative briefs that save her clients money and time because projects get done right the first time.
You can grab her template here: https://tinymarketing.me/brief
Show notes: https://tinymarketing.me/ep31
Submit a Question to be Answered on the pod! https://www.sarahnoelblock.com/ask-a-question
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Marketing and sales seem to constantly be in a boxing match, trying to knock each other out. Marketing’s not bringing in enough leads. Sales aren’t closing, the leads marketing is bringing in. How do we move from enemies to friends?
Today I’m talking to William Reddick of Global Performance Group, a sales expert, and he will talk about how marketing and sales can work together better.
- What is the biggest challenge of getting marketing and sales to work together?
- How can marketers better support sales?
- What sales enablement strategies have you seen work?
- How does content play a role in sales enablement?
Show Notes Page: https://www.sarahnoelblock.com/tiny-marketing/ep-30
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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We have rounded up the most popular episodes of 2022. These are the episodes that fans loved, shared, and raved about because they learned so much.
The reports show that YOU loved episodes where you learned how to market better when you have limited resources. You wanted to know how to delegate, even when you're a solopreneur; write copy that sells for you, and cold pitch to increase your income.
Today, we're sharing twelve clips from our top five episodes with the advice you need to succeed in 2023.
🎧 Listen to the most popular episodes of 2022 and find resources mentioned:
https://tinymarketing.me/ep29
Episode Highlights
- The value of outsourcing.
- How to find outsourced help.
- What tasks should you delegate to a VA.
- How do you gain more clarity in your copywriting?
- The types of cold emails you should send.
- Be the solution to your clients’ problem.
- Why should you create a strategic marketing plan?
- What is the 1, 2, 3 approach to marketing planning?
- How to create a foundation for your copywriting.
- How do you write copy that converts?
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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How do you come up with content ideas?
In this episode, I'm sharing the four places you should go first when creating your editorial calendar. I am all about quarterly content planning. It is planned enough that you aren't flying by the seat of your pants but agile enough that you can pivot if you need to.
Key Learnings:
1. Look for trending content.
2. Built a guest posting shortlist from BuzzSumo.
3. Look at forums to find out what people ask about your expertise.
4. Feed the Google monster with low-hanging fruit.
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Today, we're talking about your WHY and the HOW.
You have reasons for wanting to show up consistently for your audience and add value, but it is overwhelming. There are a million platforms out there. You don't know what to say or where to show up. You aren't alone. For this reason, I created my DIY Content Planning Bundle. It is the bundle I wish existed when I was figuring out my content plan. So, I created it myself, and now I'm sharing it with you.
It will be released on December 5 with a special birthday sale that ends on December 14.
In today's episode, I'm giving you a sneak peek into the DIY Content Planning Bundle with my Tiny Marketing Core Method of Content Creation, where you will learn how to turn one core piece of content and turn it into 64 net new pieces of content!
Take the challenge: What is your why? Why do you want to show up for your audience? Tag me in your posts @sarahnoelblock
Show notes link: https://tinymarketing.me/ep27
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Do you want to convert website visitors 3X higher than you do now?
Today we’re talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the world, even if you’re a little guy.
Eric Melchor from Optimonk teaches us how to reduce friction and increase sales through personalization.
Highlights:
- There is a lack of personalization in eCommerce that, if fixed, would increase customer lifetime value.
- Irrelevant ads and pop-ups that don’t meet the needs of your customers.
- How to use location personalization to reduce friction in e-commerce.
- Take a long-term approach to customer personalization. E-commerce businesses will make so much more money!
- Use your website to create better segments.
Resources mentioned:
FREE Download: Customer Value Optimization Guide: https://www.optimonk.com/customer-value-optimization-guide/
Show notes at: https://tinymarketing.me/ep-26
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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I’ve been getting this question a lot lately because marketing budgets are getting slashed.
What’s the question, you ask?
How do I get more ROI from content marketing?
I’m sharing the audio from a webinar I recently hosted, where I give you actual numbers on how content marketing has impacted my client’s revenue and reach. Plus the strategies I used to drive those results.
If you want to watch the webinar, download the slides, and grab resources, you can go to https://tinymarketing.me/contentwebinar
Show notes and resources: https://tinymarketing.me/ep-25
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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What is the biggest mistake marketers make in copywriting?
It’s choosing clever over clear.
In this podcast episode, Heather Orr of CopyTrigger provides a full-on masterclass on clarity in copywriting.
Show Highlights
- Why is clarity so important in copywriting?
- How to clarify complicated jargon.
- When you can use jargon (sparingly).
Resources mentioned: https://tinymarketing.me/ep-24
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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Do you dread sending cold 🥶 emails?
I do!
I feel all sorts of awkward and avoid cold emails at all cost.
Well…not anymore.
I chatted with Laura Lopuch, the queen of cold email, and she taught me how to cold email and actually get results. In fact, using her own cold email method, she grew her business by 1,400% in 4 months.
Links and resources mentioned:
Show notes: https://tinymarketing.me/ep23
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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Burnout as a content creator in a digital world is real and, unfortunately, common.
In this episode, Audrey Lecker from TigerTeam Studio joins us to discuss maintaining consistency on your social media without feeling pressured to constantly create new content.
In this episode, you’ll learn how to:
Show Notes: https://tinymarketing.me/ep22
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Are you selling to the right audience? If you don’t have a customer persona and profile created for your product or service, it is likely your marketing is not keyed in to reach your ideal customer.
Today, you’ll learn:
- The benefits of using personas
- The process of creating a persona
- How to use this information to create targeted content
Kirk Enright joins us today to take us through the entire persona creation process and how to use that information to target your audience.
Show notes and resources: https://tinymarketing.me/ep21
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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You aren’t seeing traction with your content marketing.
You don’t know whether it’s your content calendar, your audience, or your distribution process that’s failing, but SOMETHING is failing.
It is most likely your content themes.
If you’re trying to attract everyone, it will not work.
I spoke with Ben Sailer, a Content Strategist who has worked with CoSchedule and WordPress about content themes. In this episode, we dive into HOW to create content themes that attract the right audience.
Show notes and resources: https://tinymarketing.me/ep20
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Do you feel like you reinvent the wheel every time you create content? This might be a problem with your processes (or lack of!).
In this episode, Kane Jamison from Content Harmony joins us to discuss streamlining your workflows and processes for content marketing.
Content Harmony's data-driven workflow helps you build awesome briefs and optimize your content with our AI-driven topic model.
If you're interested in learning how to build better content in half the time, then this episode is for you.
Show notes at: https://tinymarketing.me/ep19
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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As a business owner or a member of a small marketing team, you’ve probably experienced a day (or two!) where you have too many tasks for hours in the day.
Delegation can be a powerful tool when you are busy and need to streamline your business.
In this episode, Molly Rose Speed joins us to discuss all of the hats required of business owners and how delegation can help take your business to the next level.
Connect with Molly: https://mollyrosedaly.com/
Website: https://www.sarahnoelblock.com
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Have you run across this problem?
You create a ton of content, but no one really sees it. It feels like you’re wasting time and money because you never see the ROI.
When I’m working with clients who say they’ve never seen the return on content marketing, I usually have one guess as to the reason: POOR DISTRIBUTION.
Think of repurposing as part of your distribution strategy. By taking pillar or skyscraper content and slicing and dicing it into:
- Emails
- Videos
- Webinars
- Blog Posts
- eBooks
- Guides
- Social Media Posts
You get so much more distribution power!
In part three of my series with Erin Balsa, we dive into repurposing as a distribution strategy. You won’t want to miss these nuggets.
Show notes and resources mentioned: https://tinymarketing.me/ep17
Website: https://www.sarahnoelblock.com
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Is your ideal buyer executive or the C-suite?
Then, stop writing those HOW-TO posts. The CMO is not googling how to structure a blog. They are looking for something bigger. They want original research that will help inform their decisions. That’s why you need to move beyond focusing exclusively on SEO content (I mean, do it a little, but not exclusively).
By conducting original research, creating reports, and repurposing those reports - you get the biggest ROI from your marketing efforts and that’s what we’re all about - using your time efficiently and effectively.
In this interview, Erin Balsa and I talk about the importance of original research in reaching executives and the C-Suite.
Learn more about Erin: https://tinymarketing.me/erinbalsa
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Content burnout is real.
It can be completely overwhelming to run content marketing without a system in place. With so many moving pieces, it’s impossible to keep the content engine running smoothly without a project management plan in place.
Today, I'm sharing an interview I had with Erin Balsa where she explained her project management process to me. From the perfect content team to project management tools, we talk about it all.
Show notes and resources: https://tinymarketing.me/ep-15
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Even with a skeleton crew, you can still keep your brand on point.
Lidia Racoma Varesco is teaching us how to set up our Canva account for success.
Learn how to:
1. Build your brand kit for quick on-brand graphics.
2. Use folders to organize your graphics.
3. Hire a designer to create custom graphics in your Canva.
Show notes and resources:: https://tinymarketing.me/ep14
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Let’s move your content marketing from regurgitating what everyone else is saying to thought leadership.
That’s what you get when you start conducting original research for your content marketing. With this strategy, you get more PR power, media mentions, and endless ways to repurpose your research findings.
In this episode with Michele Linn of Mantis Research, we talked about how to conduct original research for your company. From choosing questions to finding the story in your research, she covers it all.
Show notes and resources: https://tinymarketing.me/ep-13
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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The Tiny Marketing Show is a live stream and podcast for marketing departments that value effective, efficient strategies. We talk about content marketing, email marketing, social media marketing all through the lens of efficient workflows and processes.
You might be spending too much time creating content.
I'm sharing ten ways to repurpose your content marketing. The benefits are endless, but I'll share three with you.
Get more marketing power from your content and your small team.
Show notes and resources: https://tinymarketing.me/ep12
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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How do you get a reputation as an expert in your field?
Through consistency.
- Show up consistently.
- Narrow the focus of what you talk about.
- Add value to everything you do.
The first step in getting known for a topic is to narrow down what you talk about to content themes.
We interviewed Ben Sailer (formerly CoSchedule) and he taught us all about how to create content themes.
During this interview, you’ll learn:
Ben Sailer is a Content Marketing Editor (WordPress.com) at Automattic. He's still figuring out what that means. Previously, he was the Inbound Marketing Director at CoSchedule.
Show notes and resources: https://tinymarketing.me/ep11
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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How can podcasting increase revenue?
In this episode, Pat Helmers, the owner of the podcasting agency, Habanero Media, teaches us how businesses are increasing revenue through podcasting.
Find the resources mentioned in this episode: https://tinymarketing.me/ep10
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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Are webinars going to decline as the country opens up?
HELL NO.
The rise in virtual events only showcased how effective and efficient virtual networking and educational opportunities could be. Ashley Leveque, Director of Marketing at Demio, is teaching us how to create engaging webinars that people want to attend.
What will you learn?
- How to turn your webinar attendees into participants
- How small marketing teams can build a scalable webinar strategy that drives revenue
- Why webinars aren't going away
Show notes and resources at: https://tinymarketing.me/ep-09
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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Content marketing can be tough, especially when it comes to creating quality content for your audience.
It’s not enough just to write copy anymore. You need to create valuable content with the ultimate goal of converting your audience into your client or customer.
In this interview, we have Josh Garofalo of Sway Copy teaching us how to create copy that converts, even when you don’t know what to write.
Show notes and resources at: https://tinymarketing.me/ep08
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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Welcome to another episode of the Tiny Marketing Podcast.
Learn how to write emails that people love receiving.
Join Sarah Noel Block of Tiny Marketing and Rob & Kennedy from The Email Marketing Show to learn:
- How to use modern techniques for emailing your list
- How to sell through value
- How to use stories in your email marketing
Show notes at: https://tinymarketing.me/ep07
Connect with Rob and Kennedy: https://www.emailmarketingheroes.com
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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Do you want to sell more using LinkedIn, but without the spam? No one likes being pitch slapped when they accept a connection request.
There is a better way.
Mindi Rosser, Social Selling Strategist, walks us through how to build real relationships that lead to sales using LinkedIn.
Show notes at: https://tinymarketing.me/ep06
Connect with Mindi Rosser
Web: https://www.mindirosser.com/
LinkedIn: https://www.linkedin.com/in/mindirosser/
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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In this episode of the Tiny Marketing Podcast, you'll learn to Build your annual strategic business plan!
We discuss:
1. The importance of building a strategic plan for 2022 using an Agile approach.
2. How to create a simple plan using the "1-2-3" approach.
3. Talk about how companies and marketing departments who don't know what direction to go can do to move the needle.
Don't forget to follow the podcast so you won't miss an episode
Show notes and more at: https://tinymarketing.me/ep05
Annual Strategic Planning Resources: https://tinymarketing.me/resource05
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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In this episode of the Tiny Marketing Podcast, you will learn how to use quarterly marketing planning for your business.
Join Sarah Noel Block of Tiny Marketing and Michelle Tresemer from TGroup Marketing Method to learn:
- How to create digital marketing strategies on a quarterly basis
- How to be agile with your marketing
- How to simplify your planning
EPISODE HIGHLIGHTS
- 03:45 Quarterly planning is a great way to stay focused.
- 07:45 The question is, for our target market what is the best usage of all of these tools to reach our objective.
- 37:28 If you can do only one thing per quarter, great! At least you consider all of the tools you have.
Don't forget to follow the podcast so you won't miss an episode
Show notes and more at: http://tinymarketing.me/ep04
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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In this episode, you will learn how to make a social media launch successful.
Join Sarah Noel Block of Tiny Marketing and Dhariana Lozano, social media consultant and fellow Orange Squad member to learn:
- How to create a launch goal
- How to build a launch schedule
- How to create engaging social media posts to sell to your audience
Don't forget to follow the podcast so you won't miss an episode
Show notes and more at: http://tinymarketing.me/ep03
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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Welcome to the Tiny Marketing Podcast. Join Sarah Noel Block of Tiny Marketing and Kelly Stanze of Kelly Stanze Consulting to learn:
- How to use social media to impact SEO
- How to use your network to grow in the search space
- How to use SEO for eCommerce
- 06:00 Digital PR, in layman’s terms, means doing digital outreach with some level of visibility where it was not before.
- 18:32 Search engines are checking to see if your website is a good source of knowledge, information, authority, expertise, and trustworthiness.
- 20:00 As a practitioner of SEO, I am always first and foremost telling my clients their websites need to provide value.
Show notes and more at: http://tinymarketing.me/ep02
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
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Do you want to grow your team, but don’t have the resources to hire in-house?
In this episode of Tiny Marketing, Donnie Boivin walks you through how to outsource (without screwing it up!). Outsourcing can be the key to scaling your business and reducing expenses.
Yet, as with anything, there are risks and you need to take precautions.
Hire Outsourcing Expert Donnie Boivin as your guide. Donnie will show you how to identify, assess, and find contractors, as well as give you the essentials of managing the process to avoid problems and enjoy success.
Show notes and more at: http://tinymarketing.me/ep01
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community
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Welcome to the Tiny Marketing podcast!
I’m Sarah Noel Block and I’m here to teach you how to create effective and efficient marketing that works for you. You don’t need to have a big team to have effective marketing so get ready to learn how.
You can look forward to hearing episodes like:
- How to delegate to a virtual assistant
- Digital Branding 101
- Strategic Annual Planning
- How to build an effective email marketing campaign
- 15-minute hack to increase your email list and
- How to plan social media for a campaign launch
Follow the podcast and get alerts for upcoming episodes because you will not want to miss them.
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community
Click here to ask a question about the episode
