GB News presenter Darren Grimes has called out The Body Shop for focusing on “whackery and wokery” over sales and customer service following reports the beauty business was going into administration.
Administrators will reportedly focus on reducing its costs as up to 200 stores face a risk of closing.
The Body Shop came under fire in 2020 after implying author JK Rowling needed to educate herself on transgender rights.
“I actually think this goes to show the commercial curse of being woke, a woke joke, it struck again,” he told Sky News host Rita Panahi.
“We saw this with Bud Light, we saw this with so many other of these woke corporates that are focused on the wrong priorities, and it comes back to bite them on the behind.”
Administrators will reportedly focus on reducing its costs as up to 200 stores face a risk of closing.
The Body Shop came under fire in 2020 after implying author JK Rowling needed to educate herself on transgender rights.
“I actually think this goes to show the commercial curse of being woke, a woke joke, it struck again,” he told Sky News host Rita Panahi.
“We saw this with Bud Light, we saw this with so many other of these woke corporates that are focused on the wrong priorities, and it comes back to bite them on the behind.”
