In this podcast episode, Emory Marketing Professor Mike Lewis talks about the limited coverage of men's college basketball pre-March, its popularity spike during the NCAA tournament, and the fervent fandom it attracts as the premier event in sports.
In this podcast episode, Emory Marketing Professor Mike Lewis discusses lack of men's college basketball coverage before March, the sport's explosion in popularity during the NCAA tournament, and fandom surrounding the greatest tournament in all of sports.
The discussion shifts to women's college basketball, noting its significant media attention and the unique dynamics of its tournament. And in the show's final segment, Professor Lewis delves into the NFL's upcoming draft hype, Deion Sanders' impact on college football at Colorado, and the gambling scandal involving Shohei Ohtani.00:00 Welcome to Fanalytics: The Madness of March
00:45 The Casual Fan's March Awakening
01:14 Discovering Hidden Gems in March Madness
03:04 The Unique Charm of College Basketball
04:04 The Emotional Rollercoaster of Being a Fan
08:18 The Underdog Stories and Cinderella Moments
09:44 The Women's Tournament: A Different Perspective
14:11 The Fandom Phenomenon: Brackets and Beyond
15:47 The Changing Narrative Around Star Players
17:49 The Magic of March: Parents, Players, and Passion
21:58 Reflecting on the Tournament's Coverage and Impact
27:23 Exploring the Economics of College Sports Coaching Salaries
28:00 The Subsidization Dilemma in Women's College Sports
32:31 The Hype Machine: NBA's Influence on Women's Basketball
36:59 The Fascinating Fandom of Caitlin Clark
44:24 NFL Draft Speculations and the Hype Around Prospects
50:01 Deion Sanders' Impact on College Football and NFL Draft
54:44 Pop Culture Detour: The New Roadhouse Movie Review
55:48 Shohei Ohtani's Alleged Gambling Scandal
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This in-depth discussion covers a range of topics from the effects of Name, Image, and Likeness (NIL) changes on college sports to an analysis of political fandom impacting potential vice presidential picks for Donald Trump. The talk delves into how NIL has transformed college football and basketball, highlighting the revenue-sharing debates and the emergence of collectives. It also examines the evolving landscape of college sports fandom, the implications of transfer portals, and the impact on team and fan connections. Additionally, the conversation shifts to political fandom, analyzing data related to Trump's vice-presidential candidate preferences across generations, focusing on Tucker Carlson, Ron DeSantis, and others, while also touching on the role of fans' cultural preferences in political outcomes. The podcast provides a comprehensive look at the intersection of fandom in sports and politics, shedding light on current changes and future trends.
00:00 Welcome to Fanalytics: Diving into NCAA Madness
00:23 NIL's Impact on College Sports: A Deep Dive
01:50 The Evolution of NIL: From Intent to Reality
04:26 The Complex Dynamics of College Sports Financing
07:59 The Transfer Portal's Game-Changing Role
09:48 The Changing Face of College Basketball
16:18 March Madness: Predictions, Upsets, and Cinderellas
20:02 The Media Landscape and March Madness Coverage
22:42 The Future of College Sports: Transfers and Team Dynamics
33:25 The Buzz Around Justin Fields' Trade
35:00 Analyzing Russell Wilson's Performance and Fit with the Steelers
36:17 The Steelers' Controversial Quarterback Strategy
38:09 Mike Tomlin's Coaching Challenges and Opportunities
39:34 Exploring the Potential of Justin Fields with the Steelers
43:47 Quarterback Controversies and Team Dynamics in the NFL
44:43 The Intriguing Case of Caleb Williams
46:54 The Intersection of Personality and Performance in Sports
51:16 Fandom in Politics: Analyzing VP Candidates for Trump
57:45 The Unpredictable Nature of Fandom Across Sports and Politics
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In this installment of the Fanalytics podcast, Professor Mike Lewis from Emory University shares his insights on NFL free agency, focusing on the quarterback and running back sectors. He also delves into the shifting landscape of media attention surrounding men's and women's college basketball with March Madness on the horizon. Additionally, the podcast explores the ramifications of NIL (Name, Image, Likeness) regulations, the unionization efforts within the Dartmouth men’s basketball team, and the recent unveiling of bison sculptures near the Buffalo Bills stadium. Wrapping up, the discussion looks forward to Professor Lewis's upcoming 2024 Next Generation Fandom Survey.
00:00 Welcome to Fanalytics: Gearing Up for NCAA Tournaments
00:18 The Spotlight on Women's College Basketball
00:28 The Unforgettable Fight: South Carolina vs. LSU
00:31 NFL Free Agency Moves and Quarterback Market
01:57 Social Media's Impact on Sports Engagement
05:47 Men's College Basketball: The Secondary Sport of March?
06:01 The Rising Popularity of Women's College Basketball
10:44 The Challenge of Identifying College Basketball Stars
12:07 The Evolution of College Basketball and Its Stars
21:22 Exploring the Media's Role in Shaping Sports Narratives
23:51 The Future of College Sports in the NIL Era
24:47 The Evolving Landscape of College Sports
25:14 The Impact of Transfer Portals and Fan Engagement
25:56 The Shifting Dynamics of College Basketball and Football
26:36 The Uncertain Future of Major College Conferences
27:44 NCAA Football's Return to Gaming Consoles
28:50 The NFL's Quarterback Conundrum: Evaluating Talent and Market Value
30:05 The Justin Fields Dilemma: Potential and Trade Speculations
38:02 The Complex Dynamics of NFL Quarterback Salaries
42:24 The Controversial Dynamics Within the Giants Fanbase
45:22 The NFL's Running Back Carousel: A Dime a Dozen?
47:28 Unionization in College Sports: Dartmouth Leads the Way
49:09 Buffalo Bills' Unique Fandom: Bison Statues and Fan Antics
50:32 Exploring Political Fandom Through Data Analytics
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This episode of the Fanalytics podcast, hosted by Mike Lewis and Doug Battle, navigates an array of topics across American sports. They delve into the NFL's marketing strategies, Caitlin Clark's rising stardom in women's basketball, and the hype surrounding her possible WNBA career. Discussions extend to college basketball's lack of clear male stars compared to highlighted athletes in women's college basketball, such as Caitlin Clark and Angel Reese. Additionally, this episode explores the NFL draft's quarterback prospects, questioning the real potential of seemingly high-profile players while analyzing the NFL's quarterback drafting strategy and its implications for team success. The conversation concludes with speculation about the upcoming NCAA tournament and the NFL draft, highlighting the intrigue and unpredictability of sports analytics and fan engagement.
00:00 Introduction to the Fanalytics Podcast
00:17 The NFL: Masters of Hype
00:32 The Rise of Caitlin Clark
00:50 The Jake Paul Fight Phenomenon
01:55 The Future of Caitlin Clark in the WNBA
07:59 The Potential of Caitlin Clark in Indiana
12:38 The Emergence of Cream Abdul Jabbar
17:09 The NCAA Tournament
26:54 The Saturated Media Market and Its Impact on Sports
28:39 The NFL Draft and the Hype Around Potential First Round Quarterbacks
32:47 The Media's Influence on Player Perception
41:56 The NFL Draft: A Sea of Information and Predictability
48:21 The Excitement of Building a Roster and the Strategy Behind It
49:43 Wrapping Up: The Fun Time of the Year in Sports
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This episode of Fanalytics kicks off with a loot at the NFL off-season, particularly focusing on the story of Justin Fields. As the conversation shifts to the NFL Draft, Professor Lewis discusses the impact of viral videos on draft stock, media hype surrounding players like Drake Maye, and challenges in evaluating quarterback performance.
Lewis also explores the role of analytics in player evaluation and the influence of media coverage on player perception. Additionally, this episode touches on the NFL salary cap, struggles of teams like the Cowboys, debates between players like Fields and Brock Purdy, and challenges in using analytics to evaluate quarterbacks.
In the show's final segment, Lewis addresses controversies such as fans rushing the court at Wake Forest and the return of controversial comedian Shane Gillis to SNL. In doing so, he highlights the power of modern media in altering fan opinions.
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Emory Marketing Professor Mike Lewis recaps the NBA All-Star Weekend, highlighting the biggest storylines from the Celebrity All-Star Game, Dunk Contest, Skills Challenge, 3 Point Contest, and NBA All Star Game. in doing so, Lewis takes a look at what's wrong with All Star Games and how the NBA can improve its product for viewers.
Lewis also analyzes the importance of Sabrina Ionescu's performance in Saturday's events and makes a bold prediction regarding Caitlin Clark and the upcoming March Madness telecasts.
In the episode's final segment, Professor Lewis shifts gears to analyze Madame Web’s box office debut as well as the state of comic book movie fandom as a whole. He questions why studios continue to milk beloved franchises in a manner that does not resonate with their fans - using examples like Star Wars, Lord of The Rings, and Harry Potter.
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Tune in as Emory Professor Mike Lewis delves into the captivating narratives of Super Bowl XLVIII. From the Kansas City Chiefs solidifying their dynasty status to memorable advertisements and Kyle Shanahan's contentious overtime call, Lewis offers insightful analysis.
We begin with an exploration of the NFL's record-breaking ratings, coupled with an examination of Taylor Swift's influence. This segues into a discourse on Swift's enduring impact on pop culture and the typical longevity of such prominent figures in the entertainment industry.
Transitioning to the halftime show, we delve into the NFL's challenge of catering to the masses with musical acts that largely appeal to only one demographic.
The episode takes an intriguing turn as Lewis evaluates Kyle Shanahan's decision to opt for possession in overtime, igniting a discussion on the evolving role of analytics in in-game coaching strategies.
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In this episode of Fanalytics, join Emory Marketing Professor Mike Lewis as he delves into the captivating world of Super Bowl LVIII's biggest stories and explores the enigmatic ability of global pop sensation Taylor Swift to hijack events.
Professor Lewis kicks off the show by delving into Taylor Swift's prowess in taking over every event she attends. Professor Lewis examines Swift's knack for turning awards ceremonies like the Grammys into platforms for her personal and professional narratives. Drawing on his marketing expertise, Lewis analyzes the impact of Swift's calculated moves, discussing the symbiotic relationship between her music and marketing, and the ripple effect it has on the entertainment landscape.
Switching gears, Lewis then provides a comprehensive breakdown of Super Bowl LVIII's most anticipated stories - both on the field and off.
Listeners can expect to gain a deeper understanding of the marketing dynamics behind Super Bowl LVIII and an insightful exploration into the strategic genius of Taylor Swift, unraveling the ways in which she strategically maneuvers the stage. Join Professor Mike Lewis in decoding the marketing brilliance that shapes these cultural phenomena, offering a fresh perspective on the intersection of sports, entertainment, and marketing.
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This week's podcast episode kicks off with a discussion of Sports Illustrated's sudden shutdown as Emory Marketing Professor Mike Lewis explores what factors have contributed to the once esteemed brand's downfall.
While on the topic of downfalls, Professor Lewis discusses the Alabama Crimson Tide transfer portal fire sale that took place this week and how programs like Texas and Ohio State are taking advantage of the NCAA's loose NIL policies to capitalize.
We conclude the podcast with discussion of topics ranging from Jason Kelce's Buffalo fandom moment to the now infamous Caitlin Clark court storming.
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Football coaches stole the limelight this week as Nick Saban's retirement, Bill Belichick's New England farewell, and Jim Harbaugh's potential NFL transition dominated headlines.
With big names on the move and a plethora of franchises interviewing candidates, Emory Professor Mike Lewis took to the podcast to explore what data factors into a head coaching hires.
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Pat McAfee vs. ESPN. Aaron Rodgers vs. Jimmy Kimmel. Disney vs. Star Wars fans. These recent controversies in sports and pop culture are tied together by the rise of ideological capture in sports and entertainment.
In this podcast episode, Emory Marketing Professor Mike Lewis questions Disney's apparent strategy of acquiring popular IPs with the intention of changing the core product. He discusses how the controversy that ensues may actually benefit a property like The Pat McAfee Show while damaging a brand like Star Wars.
Other topics of conversation include the Bears' first pick dilemma, Jim Harbaugh's future, and Tiger Woods' departure from Nike.
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Professor Lewis kicks off 2024 with a discussion on the new era of college football bowl games. This leads to a conversation on brand sponsorships in sports and the recent success of Kelloggs marketing integrations through the Pop Tarts Bowl, Cheez It Citrus Bowl, and Tony the Tiger Sun Bowl. While some argue that these games now lack meaning, Professor Lewis explores the value that these games bring to fans and brands alike - as well as implications for the 12 team playoff era that begins next season.
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In part two of a two-part podcast special, Emory Professor Mike Lewis recaps a few of 2023's most important sports events including a recent honorable mention in Tommy Devito's overnight rise to fame.
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In part one of a two-part podcast special, Emory Professor Mike Lewis several of 2023's most important sports events. The discussion covers topics such as the NBA In-Season Tournament, the impact of Name, Image, and Likeness (NIL) deals on college sports, player contracts, one noteworthy team relocation. MLB rule changes, Taylor Swift's unexpected involvement in the NFL, and more. Stay tuned for Part 2 as we close out yet another year of the Fanalytics podcast.
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This podcast episode begins with a fascinating exploration of the gaming realm, focusing on the massive fanbase of Grand Theft Auto (GTA) following the release of the highly anticipated GTA6 trailer. Professor Lewis delves into the intricacies of the gaming community, examining the factors that contribute to the overwhelming popularity of the franchise and the impact it has on contemporary culture.
Shifting gears from the virtual world to the real world, the podcast delves into the realm of sports contracts and financial milestones. Professor Lewis sheds light on the seismic shift in the sports industry, particularly with the record-setting contract of baseball phenomenon Shohei Ohtani with the Los Angeles Dodgers. The discussion revolves around how Ohtani's deal is a significant step toward the elusive $1 billion sports contract, signaling a new era in athlete compensation and financial dynamics within professional sports.
The final segment of the podcast takes a captivating turn towards the NFL, where Professor Lewis provides a thought-provoking analysis of why the Kansas City Chiefs have emerged as the league's perfect villains. Delving into the off-field antics of star quarterback Patrick Mahomes and the romantic escapades of tight end Travis Kelce, the episode explores the intricate relationship between players' personal lives and their public personas. This segment offers a unique perspective on the role of narrative and character in shaping the dynamics of fan loyalty and animosity in the world of professional football.
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In this podcast episode, Emory Marketing Professor Mike Lewis delves into the contentious decision by the College Football Playoff Committee to include Alabama over Florida State, sparking debates and controversy within the sports community. Shifting gears to the NBA, the discussion revolves around the challenges faced by the In-Season Tournament in capturing widespread interest, prompting considerations for potential changes. Additionally, Professor Lewis explores the intriguing possibility of a projected first-round NFL draft pick opting to return to college for the opportunity to capitalize on Name, Image, and Likeness (NIL) endorsements—a dynamic shift in the landscape of college sports and athlete compensation. The episode navigates through these diverse topics, offering insightful perspectives on the intersection of sports, decision-making, and financial opportunities for athletes.
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In this podcast episode, Professor Lewis carefully dissects how sports rivalries impact fandom, using Illinois-Northwestern, Georgia-Georgia Tech, Ohio State-Michigan, Alabama-Auburn, and Georgia-Alabama as compelling case studies. Drawing upon his expertise in marketing, Lewis unravels the psychological and emotional underpinnings that make these matchups more than just games on a schedule.Listeners can expect a deep exploration of the cultural, social, and economic aspects surrounding these rivalries. Lewis sheds light on how these matchups transcend the playing field, becoming integral to the identities of the teams and their fan bases. Whether it's the historic clashes between Ohio State and Michigan or the fierce battles between Alabama and Auburn, each rivalry has its unique narrative that shapes the fan experience.Throughout the episode, Professor Mike Lewis skillfully weaves together anecdotes, statistical insights, and fan testimonials to paint a comprehensive picture of the impact these rivalries have on the sports landscape. Whether you're a die-hard fan or a casual observer, this podcast provides a thought-provoking look into the intricate world of sports rivalries and the lasting effects they leave on the hearts and minds of supporters.
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This week's podcast focuses on league structure and its effect on sports fandom. We specifically discuss how boxing's organizational fragmentation negatively impacts the sport. We also explore how the advent of NIL has effected NCAA sports for better or worse in a breakdown of Angel Reese's recent departure from the reigning champion LSU women's basketball team.
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In this podcast episode, Professor Mike Lewis explores how NIL, draft rules, and changing media strategies have put women's college basketball on the map as men's college basketball loses its mass appeal.
This podcast also features discussion on how the SEC could be left out of the College Football Playoff, rookie NFL QB performances, and more.
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This week's podcast features discussion on Michigan's scouting scandal, Alabama's inevitable College Football Playoff push, and the NBA's inaugural in-season tournament. We also discuss Victor Wembanyama's historical start as well as Travis Kelce's out-of-nowhere advertising success and Bob Knight's legacy.
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In this week's podcast, Professor Mike Lewis focuses on the sports leagues that are struggling to cut through the noise amidst the busiest season of the sports calendar. Discussion revolves around Major League Baseball's dismal World Series viewership numbers, NCAA Men's Basketball's lack of star power, and boxing's long-gone heyday.
Professor Lewis compares these sports against NFL football, college football, and the NBA before transitioning to a conversation on recent displays of fan passion across these leagues.
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Professor Lewis takes to the podcast to discuss Major League Baseball's struggles with the Gen Z market and what it would take to bring baseball back to its rightful place as America's pastime. This podcast also features discussion on Victor Wembanyama's NBA Preseason, NFL Week 7, the College Football Playoff picture, and much more. Watch/listen to the full podcast here:
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In this week's episode, Professor Lewis and Doug Battle talk the state of college football at the season's halfway point as well as some personal fandom stories that you won't want to miss.
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It's the best time of the year for well-rounded sports fans as football, baseball, basketball, and hockey are all simultaneously underway!
In this week's podcast, we discuss stories across the sports stratosphere as well as Taylor Swift's highjacking of football season.
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This week's podcast features discussion on topics ranging from the NFL's gimmicky emphasis on Taylor Swift and Toy Story to the wild fandom stories observed across college football's fifth week.
In this episode, Emory Professor Mike Lewis breaks down NFL quarterback performances, baseball's overlooked October, and fandom impact on the presidential primaries.
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This week's episode features discussion of the collision of two top fandoms: NFL fans and Swifties. We also explore the week in sports as Coach Prime's Buffalos face their first loss, Justin Fields continues to struggle in the NFL, and the Miami Dolphins put up a historically dominant performance against Denver.
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In the ever-evolving landscape of sports media, a new breed of influencers has emerged, reshaping the way we consume and engage with our favorite sports. In this episode of Fanalytics, we explore how the meteoric rise of sports personalities like Deion Sanders and Pat McAfee reflects an underlying shift in the sports media landscape. This episode also features discussion on the second week of the NFL season, WNBA fandom, and a huge slate of games coming up for college football.
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This week's podcast features discussion on the NFL's opening week, Texas Longhorns fandom, and Disney's Ahsoka.
EPISODE CHAPTERS (0:00:05) - NFL Quarterbacks and Fan Expectations(0:10:32) - Running Quarterbacks' Impact in Football(0:16:33) - Quarterback Strategies(0:29:53) - Alabama's Underachievement and Early Season College Football(0:33:07) - Texas Football and Arrogant Fanbase(0:37:29) - Agent Risks in College Football(0:49:16) - Football Playoff and Star Wars FandomSHOW NOTES(0:00:05) - NFL Quarterbacks and Fan ExpectationsAaron Rodgers' injury, Zach Wilson's potential, Tom Brady speculation, Justin Fields' expectations, and Bears' potential change are discussed.(0:10:32) - Running Quarterbacks' Impact in FootballRunning quarterbacks present unique challenges to defenders, and success is measured in terms of touchdowns and mistakes(0:16:33) - Quarterback StrategiesWe evaluate the success of running quarterbacks in the NFL, Desmond Ritter's potential, and the implications of a quarterback-focused league.(0:29:53) - Alabama's Underachievement and Early Season College FootballWe analyze Alabama's potential to win the SEC Championship, Milroe's decision-making, college football unpredictability, and the challenge of translating success to the NFL.(0:33:07) - Texas Football' Arrogant FanbaseTexas's potential to become a college football powerhouse, its fanbase's arrogance, and the implications of its third string quarterback's salary are discussed.(0:37:29) - Agent Risks in College FootballDeon Sanders' move to Colorado, package deal, hype, Travis Hunter, and Shedeur Sanders are all discussed. (0:49:16) - Football Playoff and Star Wars FandomSEC, Big Ten, Pac-12 teams, Notre Dame, Florida State, USC, Georgia, Penn State, Star Wars, and Ahsoka are all discussed.
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Gear up football fans! Our latest episode will take you on a riveting journey through the electrifying world of college football - exploring the culture of fan devotion, the role of mascots, and the unfolding saga of Deon Sanders' arrival in Colorado. We also delve into the ripples of conference realignment and its potential implications on smaller schools and low-revenue sports. Other topics of discussion include Nebraska's Women's Volleyball attendance record, USA basketball's loss to Lithuania, and a stacked Week One schedule for the NFL. Watch/listen here: Also streaming on Apple Podcasts, Spotify, & Stitcher.EPISODE CHAPTERS(0:00:05) - Deion Sanders and College Football Attendance(0:12:04) - Deon Sanders' Next Move(0:17:25) - College Football Fandom and Conference Realignment(0:30:24) - NFL Week 1 Matchups and Tickets(0:41:29) - BYU Cougar Mascot (0:45:44) - Mascot Career Path and College AthleticsSHOW NOTES(0:00:05) - Deion Sanders and College Football AttendanceNebraska's Women's Volleyball game record-breaking attendance, Deon Sanders' arrival in Colorado, potential benefits and drawbacks, and effect on college football and Big 12 discussed.(0:12:04) - Deon Sanders' Next MoveWe examine Deon Sanders' potential as a college football coach, his media presence, and the impact of his potential move to a powerhouse program.(0:17:25) - College Football Fandom and Conference RealignmentCollege teams celebrate turnovers creatively, Duke's upset win over Clemson, conference realignment, and fan base expectations discussed.(0:30:24) - NFL Week 1 Matchups and TicketsColorado's anticipated matchup with Nebraska, NFL's return, Jordan Love vs. Justin Fields, Giants vs. Cowboys, USA Basketball's loss to Lithuania, and NFL ticket prices are discussed.(0:41:29) - BYU Cougar Mascot We debate the BYU Cougars mascot, its role in fandom(0:45:44) - Mascot Career Path and College AthleticsDoug's mascot career prospects, college mascot requirements, 35-year-old kicker inspiration, and political fandom are discussed.
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Join us as we dissect the implications of the recent incident involving the Spanish soccer president and analyze an overarching theme that has recurred yet again in women's sports.. This episode uncovers the shift in fandom focus from the sport to the exposed social issues, exploring the net effect on audiences worldwide. We also navigate the landscape of fandom in Gen Z while pondering the role of brand allegiance and the questionable nature of data in recent times. As a bonus, we take a detour into the world of entertainment, scrutinizing the success of Marvel's 'The Eternals' and pondering its longevity.
But it's not all serious business. We're diving into the world of rookie quarterbacks while also assessing recent Draft classes featuring Trevor Lawrence, Trey Lance, Justin Fields, Mac Jones, and Jordan Love. Plus, join us as we delve into the humorous side of the NFL's meme-worthy attempt to connect with millennials. We wrap things up by delving into the world of college football, discussing the Tennessee Volunteers' elite fanbase and the excitement surrounding the start of the season.
(0:00:05) - Social Issues and Fandom for Women's Sports
(0:07:33) - Positive Fandom Impacts from Activism
(0:19:36) - Assessing Rookie Quarterbacks and NFL Preseason
(0:29:46) - NFL Ad Memes and Trump's Parade
(0:34:25) - Tennessee Football's Phenomenal Fandom
(0:40:25) - Look Ahead to College Football
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Welcome to another exciting episode of the Fanalytics Podcast, brought to you by the Emory Marking Analytics Center. Listen in as we discuss how different generations view sports, the effects of marketing strategies on the fan experience, and how commercialization might be impacting fan loyalty. Plus, we throw in some nuggets about George Pickens' human highlight film status this preseason and the intriguing stories behind NFL's AFC North teams going into this season. But we're not just talking sports. The world of politics also has its fair share of fandom. As we look ahead to the 2024 Republican primary season, we introduce what will be an ongoing discussion on branding strategies used by potential candidates like Tim Scott, Ron DeSantis, Donald Trump, Nikki Haley, and Mike Pence. And we'll round this up by continuing our ongoing conversation regarding the intersection of politics and sports. Fasten your seatbelts as we embark on this thrilling journey through the world of sports, entertainment, and politics like you’ve never heard before!
EPISODE CHAPTERS
(0:00:05) - Rookie QBs and George Pickens' Performance
(0:07:47) - Potential Money-Making Opportunities Through Sports Documentaries
(0:16:04) - Advertising's Impact on Sports Fandom
(0:21:45) - Impact of Commercialization on Sports Fandom
(0:32:11) - Sports Fandom and Broadcasts
(0:40:24) - 2024 Republican Primary and Politics
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This week's podcast features an analysis of rookie QBs after one week of preseason play, discussion on Michael Oher's lawsuit against the family that "adopted" him, and a look at a recent push to rename the Washington Commanders once again.
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This week's podcast features discussion on Barbie fandom, Christopher Nolan Fandom, US soccer fandom, and the NFL RB market.
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We conclude our countdown of the NFL's fan bases with an analysis of the top 5 fandoms in professional football.
Watch/listen here:
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We continue our countdown of the NFL's top fan bases in this week's podcast, analyzing the San Francisco 49ers, Chicago Bears, New Orleans Saints, Denver Broncos, and Las Vegas Raiders fandoms.
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We continue our countdown of the NFL's top fan bases in this week's podcast, analyzing the Kansas City Chiefs, New York Giants, Seattle Seahawks, Denver Broncos, and more.
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We continue our countdown of the NFL's top fan bases in this week's podcast, analyzing fandoms across the league. Topics of discussion also include Baby Gronk and the Denver Nuggets' 2023 NBA Finals celebration.
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We continue our countdown of the NFL's top fan bases in this week's podcast, analyzing fandoms across the league.
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Emory Marketing Professor Mike Lewis breaks down the 5 worst NFL fanbases according to data in this week's podcast. This episode also features discussion of Games 1 and 2 of the NBA Finals as well as the Ted Lasso season finale.
Check out the full 2023 NFL Fandom Rankings and Methodology at fandomanalytics.com.
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This week's episode features discussion of the least predictable NBA Playoffs in recent memory and what keeps sports fans locked into Ted Lasso's third season.
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In this week's podcast, we discuss the 2023 NBA Conference Finals as the Miami Heat and Denver Nuggets each seek to make history in their own ways. We also discuss Victor Wembanyama's fit in San Antonio with Gregg Popovich, LeBron's fourth quarter struggles these Playoffs, and what a Heat-Nuggets Finals could mean for NBA fandoms. In the show's entertainment/culture segment, we break down why studios keep making the sequels no one seems to want.
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This week's episode is full of recent happenings in sports and entertainment that made us go... "huh?" We discuss Martha Stewart's SI cover, IMG Academy's $1.25 billion sale to a Chinese private equity firm, and Ja Morant's gun troubles from a marketing perspective. We also continue our discussion of the NBA Playoffs, bringing back our Fan of the Week segment to highlight one Golden State Warriors fan's epic display of fandom last week.
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In this week's episode, we discuss what has driven Formula 1's surge in fandom. We then continue our look at the 2023 NBA Playoffs and make predictions for how the remainder of the NBA's postseason story unfolds.
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This week's podcast features discussion of Will Levis's predictable NFL Draft fall, the Philadelphia Eagles' SEC bias, and the NBA's wide-open Playoffs. Check out more Fanalytics content at fandomanalytics.com.
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In this episode, Professor Lewis assesses what cognitive biases come into play during every NFL Draft while making his own predictions for Thursday's first round. But first, Professor Lewis reviews the first round of the NBA Playoffs. In the show's final segment, Mike breaks down NFC West QB storylines featuring Matthew Stafford, Brock Purdy, Trey Lance, Geno Smith, and Kyler Murray.
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Emory Marketing Professor Mike Lewis opens with discussion on 2023 NBA Playoff storylines. He then breaks down how Jalen Hurts reset the NFL QB market and explains why the market resets every offseason. And in the show's main section, Mike breaks down quarterback storylines from each NFC South team - ultimately making his prediction for the division.
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In this podcast, Emory Marketing Professor Mike Lewis discusses how culture wars impact fandoms in sports and entertainment. Lewis defines culture wars as the conflicts that arise when different groups have opposing views on cultural values, norms, and beliefs. Professor Lewis notes that these conflicts can seep into the products that fans are passionate about, including sports and entertainment.
Lewis cites examples of how culture wars impact fandoms like the Star Wars community - as well as the change in how sports fans interpret the actions of now controversial players like Rudy Gobert. Professor Lewis also discusses the challenge cultural division poses for professional sports leagues.
He notes that sports have historically been seen as a way to bring people together, but in recent years, they have become more politicized. This has led to challenges for leagues as they try to navigate issues such as player protests during the national anthem.
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The NCAA Women's Basketball Tournament stole March's thunder. We begin this podcast with a discussion on how the Caitlin Clark vs. Angel Reese rivalry accomplished this. We then continue our discussion on NFL offseason QB storylines with a look at Aaron Rodgers, Kirk Cousins, Justin Fields, Jared Goff, and the AFC North.
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We kick off this show with a discussion of perhaps the least predictable NCAA Men's Basketball Tournament of all time. Supported by data from Goizueta Business School student Adrian Thierry, we analyze how COVID played a part in college basketball parity in 2022-2023. We also leverage Adrian's research toward predicting 2023 Final Four viewership.In the episode's second half, Professor Lewis continues his analysis of NFL quarterback storylines with a look at the NFC East... and we explore one trade scenario that could shake up the division.
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We kick off this week's podcast with discussion on a wild opening weekend for this year's NCAA Men's Basketball Tournament. Mike discusses why March is all about guard play as we analyze what statistics this year's Cinderellas have in common. Conversation then turns to the AFC West as we continue our breakdown of every NFL division's quarterback story.
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In this week's podcast, Emory students Graham, Ryan, Nikhil, and Murli join Professor Mike Lewis for a special podcast episode on video game adaptations for television. The students analyze why studios keep greenlighting shows like Arcane, Castlevania, and The Witcher - and what reception of these shows can teach us about fandom.
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We continue our discussion on quarterback storylines going into the NFL offseason with an episode focused on the AFC South. This episode also features discussion on The NFL Combine's biggest stories, UFC's big weekend, and a proposed rule change for the MLB.
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We continue our discussion on quarterback storylines going into the NFL offseason with an episode focused on the AFC North. Professor Lewis reviews how his QB Wins metric predicted the division's 2022 outcome with one outlier. This episode also features discussion on Jake Paul's loss to Tommy Fury as well as fan anticipation for The Mandalorian Season 3.
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As we approach an NFL free agency period featuring a number of noteworthy quarterbacks on the market, we will review each division's 2022 quarterback play in the coming weeks.
We begin in the AFC East with a discussion on Josh Allen, Tua Tagovailoa, Mac Jones, and Zach Wilson. And as sports media's focus shifts to the NBA, we also talk all things All Star Weekend in this episode.
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The NBA Trade Deadline stole some of the NFL's shine during the lead up to Super Bowl LVII. Professor Lewis took to the podcast this week to discuss both events - breaking down Rihanna's halftime performance, the best 2023 Super Bowl ads, and a potential end to the NBA superteam era.
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This week's Super Bowl episode kicks off with a recap of the 2023 NFL Pro Bowl Games, the 2023 Grammy's, and the Kyrie Irving trade.
In the show's main segment, Professor Lewis breaks down what makes the greatest Super Bowl ads of all time so great - and what makes the worst so bad.
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This week's podcast begins with a few fandom stories that caught professor Mike Lewis's eye during Conference Championship week. Then, Professor Lewis discusses Patrick Mahomes's flash, Jalen Hurts's under-the-radar rise, and why the San Francisco 49ers should add Tom Brady to their loaded QB room this offseason.
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Our latest episode features a quarterback-centric discussion of the NFL Playoffs Divisional Round as well as updates to the NFL's Pro Bowl format.
Key topics of discussion include Joe Burrow's captivating power on and off the field, Josh Allen's playoff struggles, Jalen Hurts' QB ranking, and Brock Purdy's Cinderella story.
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In this week's podcast, Mike Lewis explores the role injuries play in NFL personnel decisions and how analytics can better inform which players a team builds around. This episode also breaks down QB storylines from a wild NFL Wild Card Weekend and ramifications for the upcoming QB free agent market. Check out more Fanalytics content at fandomanalytics.com.
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Professor Lewis interviews UGA Super Fan and Savage Pads Podcast host "Darth Dawg" ahead of this week's College Football National Championship. The two discuss Georgia football fandom as Mike analyzes what makes a die hard fan.
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Jay Busbee (@jaybusbee of Twitter and IG) and Professor Mike Lewis are offering a short course on “Storytelling and Analytics” this January at Emory University. Jay is a senior writer at Yahoo Sports. The course is being taught for our campus MBA program, but we are taking the opportunity to offer (parts of) the course a little more broadly by leveraging some modern means of communication. This video is part 3 of a 3 part podcast series with Jay. Follow along for more Fanalytics content at fandomanalytics.com.
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Jay Busbee (@jaybusbee of Twitter and IG) and Professor Mike Lewis are offering a short course on “Storytelling and Analytics” this January at Emory University. Jay is a senior writer at Yahoo Sports. The course is being taught for our campus MBA program, but we are taking the opportunity to offer (parts of) the course a little more broadly by leveraging some modern means of communication. This video is part 2 of a 3 part podcast series with Jay. Follow along for more Fanalytics content at fandomanalytics.com.
Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
Jay Busbee (@jaybusbee of Twitter and IG) and Professor Mike Lewis are offering a short course on “Storytelling and Analytics” this January at Emory University. Jay is a senior writer at Yahoo Sports. The course is being taught for our campus MBA program, but we are taking the opportunity to offer (parts of) the course a little more broadly by leveraging some modern means of communication. Follow along at fandomanalytics.com.
Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
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TikTok: @fanalyticspodcast
Today’s podcast is our annual look at the top sports figures of the past year. The list is about cultural impact or influence rather than top athletic performances. It's an effort to identify the people with the longest-lasting impact. Professor Lewis's discussion for the list is with Tom Smith – an economist and fellow Emory faculty.
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The Emory Marketing Analytics Center and Professor Michael Lewis have analyzed fanbases across the major American sports leagues for a decade. Today we present our 2022 ranking of the best NBA brands and fanbases. Check out the full rankings and analysis at fandomanalytics.com.
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Mike Lewis kicks off this week's podcast with discussion of the United States's growing soccer fandom following USMNT's win over Iran. This sparks conversation on what people soccer draws in the United States and why.
Then, Mike explores College Football Playoff scenarios as we enter conference championship week in college football.
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This week's podcast features discussion of college football's wildest Week 11 fan stories, the US Men's National Team's unique fandom, and the consequences of renaming beloved stadiums.
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Professor Lewis opens this podcast with a discussion on College Football Playoff scenarios as well as the worst fandoms in college football today.
He then transitions to discussion on the NFL - most notably on Justin Fields, Trevor Lawerence, and the verdict on the 2021 quarterback class.
In the show's final segment, Professor Lewis questions the NBA's City Edition uniform design choices from a brand perspective.
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We kick off this week's podcast with a discussion on Georgia's dominant win over Tennessee and the game's corresponding fandom stories.
Professor Lewis then segues to college basketball - most notably discussing the lack of buzz surrounding this season and identifying potential contributing factors. The episode concludes with early takeaways from the NBA season... and a few observations on Kirk Cousins' sudden Burrow-esque swagger.
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In this podcast, Professor Mike Lewis gives his initial reaction to the newly unveiled 2022 College Football Playoff Rankings and previews the pivotal Georgia/Tennessee matchup. Following a discussion of the College Football Playoff landscape, Mike dives into storylines across the NFL and pop culture.
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Emory Baseball player Henry Pelinski joins Professor Mike Lewis to discuss baseball fandom and the 2022 World Series. Topics of discussion include baseball's dramatic decline in viewership, its simultaneous rise in revenue, and how analytics have changed the game.
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After witnessing one of the greatest college football atmospheres in history, Professor Mike Lewis takes to the podcast to discuss Vol Nation's reignited fanbase, Tennessee's chances at making the College Football Playoff, and Saturday's lasting impact on Volunteer fandom.
This podcast also features discussion of Brett Bielema's hot start at Illinois, Brian Daboll's early success in New York, and Lamar Jackson's regression over the last few weeks.
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Why does Generation Z consume sports and entertainment differently than prior generations? Why do some sports resonate better with Generation Z than Generation X? And why do changes in fandom across generations matter?
In this special podcast episode presented by the Emory Marketing Analytics Center, Goizueta Finance Professor Tom Smith and Marketing Professor Mike Lewis leverage insights from the 2022 Next Generation Fandom Survey to answer these questions.
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In this week's podcast, Professor Mike Lewis breaks down the week's biggest storylines in sports fandom, college football, and the NFL.
Then, he dives into his Next Generation Fandom Survey to reveal recent findings on gambling and sports gamblers.
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Professor Mike Lewis kicks off this week's podcast with a discussion on the week's most zealous fans - from one fan setting himself on fire at Federer's final match to the "checkerbearded" Tennessee Volunteers fan.
Discussion of the Volunteers' ruckus fanbase leads us to talk college football as blue bloods like Michigan, USC, and Clemson fight to keep their College Football Playoff hopes alive.
We then transition to our weekly discussion on the NFL's top storylines going into Week 4 of play.
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In this week's podcast, Emory Professor Mike Lewis discusses his top takeaways from Week 2 of NFL action as well as Appalachian State's eventful start to the 2022 football season.
Topics of discussion include building meaningful fandom moments in small markets, quarterback analytics, and fandom statistics across genders.
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In this week's podcast, Professor Mike Lewis kicks off the long-awaited NFL season with a discussion of the league's biggest week one storylines, college football's wacky week two, and Mike's findings on sports fandom across the political spectrum.
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In this week's podcast, Professor Mike Lewis and his co-host Doug Battle discuss the difference in sports fandom across generations found in Mike's recently released 2022 Generational Fandom Survey.
The two then discuss football's glorious return, NFL Week 1 storylines, and what public reception to The Rings of Power reflects about fandom.
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In this week's episode, Professor Mike Lewis and his co-host Doug Battle take a look at the upcoming college football season and break down Week 1's biggest matchups.
This episode also features discussion of Serena Williams, NFL quarterback storylines, and Mike's "sports apathy" findings from his 2022 Next Generation Fandom Survey.
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In the first part of this episode, Professor Lewis and his co-host Doug Battle discuss the Big Ten's lucrative tv deal and what's next for conference realignment in college sports.
Then, the two discuss the NFL players and teams taking the biggest risks this offseason - from the Cleveland Browns to Roquan Smith to the Chicago Bears to Lamar Jackson.
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The Next Generation Fandom Survey (from the Emory Marketing Analytics Center) is a deep dive into how fandom works across the American population. It examines how fandom varies across demographic cohorts, gender, income, political ideology, and more. Amongst its many questions, the survey asks respondents to rate how much they like a variety of sports figures and celebrities. Serena Williams is one of the featured celebrities.
Following Serena's retirement, we take a look at the data to observe how the women's tennis legend fares amongst sports GOATs.
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Today we continue discussing where the NFL is going in 2022 with a data-driven look at the NFC West. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines.
The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year.
In this podcast, Mike forecasts each NFC West team’s 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.
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Today we continue discussing where the NFL is going in 2022 with a data-driven look at the NFC South. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines.
The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year.
In this podcast, Mike forecasts each NFC South team’s 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.
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Today we continue discussing where the NFL is going in 2022 with a data-driven look at the NFC North. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines.
The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year.
In this podcast, Mike forecasts each NFC North team’s 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.
Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
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Today we continue discussing where the NFL is going in 2022 with a data-driven look at the NFC East. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines.
The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year.
In this podcast, Mike forecasts each NFC East team’s 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.
Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
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Today we continue discussing where the NFL is going in 2022 with a data-driven look at the AFC West. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines.
The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year.
In this podcast, Mike forecasts each AFC West team’s 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.
Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
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Today we continue discussing where the NFL is going in 2022 with a data-driven look at the AFC South. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines.
The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year.
In this podcast, Mike forecasts each AFC South team’s 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.
Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
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Today we continue discussing where the NFL is going in 2022 with a look at the AFC North. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines.
The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year.
In this podcast, Mike forecasts each AFC North team’s 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.
Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com.
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Part 1 of our NFL preview, the NFL brands and fanbases analysis, looked at which teams have the best fanbases. Today we begin discussing where the NFL is going in 2022. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines.
The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year.
In this podcast, Mike forecasts each AFC East team’s 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.
Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
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After a few weeks of discussion involving Mike's NFL Fandom Rankings, Mike and his co-host Doug Battle discuss the latest stories in sports and entertainment - from the NBA Playoffs to Disney's new Obi-Wan Kenobi Show.
The common thread that ties this episode together is the segmentation of audiences across sports and entertainment.
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Knowing where the passion lies and will lie in the future is essential for every sports league.
In the third and final installment of our NFL Fandom Rankings discussion, Emory Marketing Professor Mike Lewis leverages statistical models based in economic and marketing theory to rank the top quarter of NFL fanbases.
Check out the full rankings at fandomanalytics.com.
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Knowing where the passion lies and will lie in the future is essential for every sports league.
In part two of our NFL Fandom Rankings discussion, Emory Marketing Professor Mike Lewis leverages statistical models based in economic and marketing theory to rank the NFL's fanbases. He also responds to fan feedback from part one of the annual rankings.
Check out the full rankings at fandomanalytics.com.
Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
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Knowing where the passion lies and will lie in the future is essential for every sports league.
In this podcast, Emory Marketing Professor Mike Lewis leverages statistical models based in economic and marketing theory to rank the NFL's fanbases.
Check out the full rankings at fandomanalytics.com.
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In anticipation of next week's NFL Fandom Rankings release, Emory Marketing Professor Mike Lewis walks listeners through the metrics he assesses when quantitatively ranking NFL fanbases.
Doug Battle joins the conversation to share a sports fan's perspective on what makes a fan.
This episode also features discussion on Tom Brady's (future) retirement plans as well as the rise of the celebrity commentator.
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Has NIL enabled pay-for-play at universities like Miami?
In this week's podcast, Professor Mike Lewis and his co-host Doug Battle discuss how NIL legislation can be abused as well as implications for college athletes.
This brings about discussion on how many female student athletes are out-earning their male counterparts through social media entrepreneurship.
The podcast also features discussion on hockey's momentum as a sport, the NBA's potential to flourish without LeBron, and the NFL's dominance as America's top sports league.
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In this episode, Professor Mike Lewis and his co-host Doug Battle dive into a few under-the-radar fandom stories to explore why boxing has lost its mass appeal, why minor league US football keeps happening, and why CNN+ failed so quickly.
The two then transition to a brief discussion of the NBA Playoffs' early storylines before previewing Thursday night's NFL Draft.
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How do you motivate people to want to belong to something? One short answer is influence. Have a trusted advocate for the organization. Have a spokesman that people want to listen to too. Have an attractive promoter that people want to emulate. Have influential people and organizations as supporters for your fan community.
This podcast with former Goizueta Professor Manish Tripathi investigates the structure of influence for different categories of sports fans.
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Professor Mike Lewis kicks off this week's podcast with a discussion on XFL's minor league football comeback as well as its first hurdle - a Megan Rapinoe-endorsed lifestyle brand with similar branding.
Then, the NBA Playoffs take center stage as Mike and I discuss the benefits of the Play-In format for the league and its fans. Mike also explains why 2022 Playoffs betting odds fail to reflect regular season standings as we begin what will be an ongoing discussion on the NBA Playoffs.
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Are there any events left that successfully achieve mass appeal?
In this podcast, Emory Marketing Professor Mike Lewis answers this question in a discussion on current events such as The Grammys, Oscars, NCAA Tournament, and Masters.
This podcast also features discussion on the dilemma athletes like LeBron James present to sponsoring brands.
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Following a wild few weeks of March Madness, Professor Mike Lewis takes to the Fanalytics Podcast to break down why this year's tournament could not have been scripted any better.
Then he transitions to a fandom conversation outside of the world of sports - The Oscar's. Mike leverages his generational fandom expertise to analyze how various demographics interpreted arguably the most memorable moment in Oscar's history.
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Icon Source EVP and former NFL punter Drew Butler joins the show to discuss empowering student-athletes with a platform to capitalize on their name, image, and likeness.
This episode features discussion of how NIL works, how NIL presents opportunities for student athletes beyond their playing days, and how student athletes can benefit brands on the local and national level.
A little bit more on Drew:
Drew Butler was recognized as college football's best punter when he received the Ray Guy award in 2009. After graduating from UGA, Drew spent 4 seasons in the NFL and has since become Vice President of Icon Source’s Collegiate division. As an EVP for the online NIL sports marketplace, Drew has become one of the leading minds in the new college sports business landscape.
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Following Naomi Osaka's early departure from the BNP Paribas Open, Emory Professor Mike Lewis and his co-host Doug Battle discuss the nature of heckling in sports.
Then the two discuss college basketball's biggest storylines going into the NCAA Tournament's Round of 64.
In the podcast's final segment, Mike and Doug segue to the NFL in a discussion focused on the return of Aaron Rodgers and Tom Brady.
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Former Goizueta Business School Professor Manish Tripathi rejoins the show to discuss the latest developments in Major League Baseball's ongoing lockout.
In this episode, Professor Mike Lewis and Manish discuss the proposed postseason expansion, draft format, and revenue sharing changes in light of recent developments.
In the latter half of the episode, the two discuss the future of the sport and explore changes that could save baseball.
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Fanalytics and The Emory Marketing Analytics Center present a special podcast episode featuring the Founder and President of Situation Interactive Damian Bazadona.
Situation Interactive's clients include The Empire State Building, HBO, MLS, Wicked, National Geographic, and multiple Broadway theater companies.
Damian joins the show to discuss building passionate fandom communities and moving them to action. Topics of conversation include the magic of limited supply, learnings from virtual experiences amidst the pandemic, and the challenge of getting fans in seats during the digital era.
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The NBA created an unspoken star hierarchy with its "Team LeBron" and "Team Durant" All-Star format.
So how does the league fare when LeBron and Durant's respective teams struggle?
We discuss in this podcast. This episode also includes discussion of the NBA All Star Game, Slam Dunk Contest, trade deadline, and much more.
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Author and sports writer Ray Glier joins Emory Marketing Professor Mike Lewis for a deep dive into his recent MLB Lockout article for the Emory Business Magazine.
In this episode, Ray and Mike discuss all sides of Major League Baseball's ongoing labor dispute as well as implications for the sport's fans.
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Emory Marketing Professor Mike Lewis and his co-host Doug Battle break down all aspects of Super Bowl LVI - from the game to the ads to the halftime show.
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Former Goizueta Business School Professor and longtime Washington football fan Manish Tripathi returns to Fanalytics this week to discuss Washington's rebrand as the Commanders.
Mike Lewis joins Manish to explore alternative options for the Washington football franchise in an exercise the two created for sports marketing students.
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The last week of January consisted of two major headlines: Joe Burrow leading the Bengals to the Super Bowl and Joe Rogan triggering musician boycotts against Spotify.
Emory Marketing Professor Mike Lewis applies his unique "fandom analytics" approach in this episode.
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Following a hectic weekend in professional football, Professor Mike Lewis talks Joe Burrow's likability from a marketing perspective as well as the NFL's postseason narratives.
The episode also features discussion of the ongoing MLB lockout negotiations as well as a look-ahead to the Super Bowl Half Time Show featuring Dr. Dre, Eminem, Snoop Dogg, Kendrick Lamar, and Mary J. Blige.
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Emory Marketing Professor Mike Lewis kicks off the New Year with a preview of 2022's sports stories.
In this podcast, Lewis breaks down storylines across the NFL, NBA, MLB, Olympics, and college sports including: Joe Burrow's NFL Rise, LeBron's last dance, the MLB lockout, the 2022 Winter Olympics, the NCAA transfer portal,
and NIL.
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Enes Kanter, or now Enes Kanter Freedom, has been one of the top stories in the NBA this year. His media prominence might is a little surprising if you only consider his impact on the court. Kanter is an 11 year veteran with a career scoring average of 11.4 points per game, averaging just 4.7 points in the current season. But the politicization of sports made Kanter or someone like him inevitable.
Of course, Kanter’s prominence is due to his outspoken advocacy related to Chinese human rights abuses and his confrontations with LeBron James. Kanter is challenging the nation being advanced as the USA’s gravest threat and feuding with the league’s biggest star. He offers a perfect narrative for the world of 2021.
In this episode, Emory Marketing Professor breaks down why he believes Enes Kanter is the most influential athlete in sports today. Lewis and his co-host Doug Battle look back on a few stories from 2021 before looking ahead to the new year.
Read more at fandomanalytics.com
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Last week, Emory Marketing Professor Mike Lewis identified 5 of the most impactful sports figures from 2021. This week, Manish Tripathi joins the show to conclude the countdown.
Read the full countdown at fandomanalytics.com
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In this final month of 2021, we have spent some time reflecting on the year's most influential athletes. The list discussed in this podcasts consists of 5 athletes who Emory Marketing Professor Mike Lewis identified as 5 of the most impactful athletes in all of sports for 2021. Emory Professor Tom Smith joins Professor Lewis for this discussion, proposing his changes to the list.
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Emory Professor Mike Lewis and his co-host Doug Battle kick off the episode with a discussion of prominent storylines for the upcoming college football playoff. Doug shares his observations of both the Alabama and Georgia fanbases from the SEC Championship, and Mike predicts a rematch on January 10th.
In the show's second segment, the two discuss lockout implications for baseball fans.
Mike concludes the episode with a brief discussion of his recent research regarding eSports fandom amongst Gen Z males. Dive deep into his findings at fandomanalytics.com.
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Emory Marketing Professor Mike Lewis and co-host Doug Battle break down chaos on the college football coaching carousel as well as their predictions for the final week of college football.
Additionally Mike recaps an exhilaration week of rivalry matchups, and Doug discovers the "3 P's of Great Rivalries."
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Emory Marketing Professor Mike Lewis, Georgetown Marketing Professor Suh Yeon Kim, and show-runner Doug Battle join forces in this episode to discuss the global appeal of Netflix's most-watched show ever.
Throughout the episode, the trio discusses how Squid Game writers leveraged unsettling sounds, disturbing scenes, and sky-high stakes to create the TV-MA juggernaut that has captivated audiences worldwide.
While Mike and Doug provide a glimpse of how the American audience might interpret the K-Drama's ultimate message, Professor Suh Yeon Kim shares how nostalgia intensifies the show's effect on Korean audiences.
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In the third and final installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Aspire Group CEO Bill Fagan joins us to discuss fan relationship management.
Listen to the entire Fall Podcast Series at fandomanalytics.com
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In the second installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Influencer Code author Amanda Russell joins Mike Lewis for a discussion on influencer marketing.
Next week (11/17), The Aspire Group CEO Bill Fagan joins us for a discussion on fan relationship management. Stay tuned.
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In the first installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, Professor Mike Lewis breaks down findings from the Center's recent Next Generation Fandom Survey.
Listen to this episode to hear Mike's findings on fandom differences across category, generation, and gender.
Next week (11/10), The Influencer Code author Amanda Russell joins us to discuss influencer marketing. And on 11/17, The Aspire Group CEO Bill Fagan joins us for a discussion on fan relationship management. Subscribe to be notified when each episode releases.
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In this installment, Professor Mike Lewis discusses the World Series, Braves country, and the Georgia sports curse as the Atlanta Braves compete for their first World Series in over two decades.
Mike and co-host Doug Battle then discuss the struggles of young NFL quarterbacks as Mike questions whether playing young quarterbacks prematurely can permanently damage them as players.
In the show's final segment, Mike and Doug discuss the plethora of college football teams still in the hunt for a Playoff spot as Mike makes his prediction for a college football playoff expansion in the near future.
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Professor Mike Lewis best summarized this episode as "The Beauty of the Ugly Fan." This episode features discussion of Tennessee football fans trashing the field, Texas A&M fans storming the field, Aaron Rodgers talking smack to Bears fans, and much much more in the world of sports fandom.
Other points of discussion include the WNBA's surprising growth throughout the pandemic, a preview of the upcoming NBA season, and Bama bias in the AP Top 25 poll.
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Emory Professor Mike Lewis and his co-host Doug Battle kick off this episode with a discussion of Jon Gruden's cancellation by sports fans, sports media, and the NFL.
Then, the two discuss whether college football's plethora of positive storylines pose a threat to the NFL.
In the show's final segment, Mike and Doug discuss Wilder-Fury and reflect on the MLB's relatively quiet start to October.
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We kick off this week's episode with a discussion of how the #FreeBritney movement has intensified fandom for Britney Spears.
Professor Mike Lewis then breaks down the NBA's most recent dilemma as a few anti-vax players act in defiance of the league's messaging.
In the show's final segment, Mike and his co-host Doug Battle discuss college football parity (or the lack thereof).
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Professor Mike Lewis talks about the passion of college football fans after fans booed NIL money-making quarterbacks Spencer Rattler and Bo Nix as well as Clemson Head Coach Dabo Swinney.
Then, Mike discusses the recent struggles of NFL rookie quarterbacks - using the Parcell Rules to question whether today's rookie quarterbacks are ready for the speed of the NFL.
In the show's final segment, Mike looks ahead to the dilemma Patriots fans will face when Tom Brady returns to Foxborough this Sunday.
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After Penn State packed over 100,000 fans into Beaver Stadium for a white out win over Auburn, Mike Lewis and his co-host Doug Battle discuss college football's return to normalcy... and what packed out stadiums amidst a global pandemic can teach us about fandom.
The discussion pivots to a league that has seen record high and record low viewership for various events this season: the MLB.
In the show's final segment, Professor Lewis previews the Emory Marketing Analytics Center's "Next Generation Fandom Survey."
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In this week's podcast, Mike Lewis and I discuss Evander Holyfield's weekend loss, stories from the NFL's opening weekend, and why sports fans have forgotten about baseball this Fall.
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In this episode, Emory Professors Mike Lewis and Tom Smith discuss what differentiates the sports business curriculum at Emory from that of other universities.
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After a weird week for sports fans, Professor Mike Lewis shares his thoughts a number of wild stories in the world of sports and entertainment.
Another Logan Paul fight causes Mike to question the sustainability of the new boxing model, while Luke Ford's emergence for Illinois football awakens his criticisms of the NCAA.
Mike also shares his thoughts on what it took for a fake football team to gain national attention through ESPN as well as the state of the film industry after a dismal year in the Chinese box office.
In the show's final segment, Mike and his co-host Doug Battle discuss the game of the week in college football's highly anticipated first week back.
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MELT CEO Vince Thompson kicked off the Spring edition of our webinar series with a discussion on how COVID has and will shift fan behavior, engagement, & attendance. He also discussed what successful job-seekers do to win a job in sports amidst a global pandemic.
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With roughly 2 weeks until 2021's first college football game, Professor Mike Lewis and I took to the podcast to discuss the upcoming season.
In this episode, we share our expectations for the 2021 College Football Playoff, explore how NIL might benefit the supporting casts of college football's biggest stars, and break down how a rumored "college football alliance" could alter the playoff hopes of various blue blood football programs.
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Professor Mike Lewis talks all things pro football in this week's podcast as we approach the 2021 NFL season.
He begins the episode by discussing the various quarterback stories that have seemed to dominate NFL coverage in the offseason. He then pivots to a topic that may be more well adopted at this point than the NFL itself - Fantasy Football.
In the show's final segment, Mike shares his thoughts on the first few episode of Ted Lasso Season 2.
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When Emory Marketing Professor Mike Lewis teaches his course on sports analytics, he asks for each student to identify their favorite team. For the men in the class, the favorite team is almost always a hometown team. For the women in the class, the USWNT is the choice.
In this podcast, Mike discusses the USWNT fandom and why it may best exemplify the new era in sports fandoms.
Mike and his co-host Doug also discuss declining ratings for the Olympics and what rebrand would have best suited the Cleveland Indians/Guardians.
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In this week's podcast, Professor Mike Lewis and his co-host Doug Battle discuss what's wrong with Team USA (men's basketball) after Sunday's loss to France.
Then, Doug proposes a complete restructuring of college football conferences in a discussion sparked by Oklahoma's potential move to the SEC.
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In this week’s episode, we dive into a different type of fandom. Fandom for the sports-themed show “Ted Lasso.”
The episode is structured in three parts. The first part considers the Ted Lasso show. The nuts and bolts of the program. The second part considers sports TV shows and movies. In part three, we diagnose why the show works. We finish with a quick look ahead to season 2.
We do this all while trying to avoid spoilers.
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Professor Mike Lewis breaks down the next big thing in the business of sports: NFTs.
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Emory Marketing Professor Mike Lewis and his co-host Doug Battle discuss a wild first week of NIL deals.
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Emory Marketing Professor Mike Lewis and his co-host Doug Battle breakdown a wild first week of NIL partnerships.
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Professor Mike Lewis and his co-host Doug Battle discuss this week's events in the world of sports through a fandom-focused lens. First off, the two discuss the manhunt in France after a fan-caused crash altered the outcome of the race.
Then, politics take precedence once again as a number of Olympics-related stories seem to give us a sneak peak of what's to come in Tokyo.
After discussing the Olympic US Men's Basketball Team as well as the NBA Playoffs, Mike and Doug conclude the episode with a brief discussion on why the Women's College World Series has out-rated this year's NHL Playoffs.
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Professor Mike Lewis and co-host begin this episode with a discussion of the NBA's most chaotic postseason in recent memory. This features a conversation on the Atlanta Hawks' future, Philadelphia's failed "Process," and what a small market Finals could mean for the league.
Mike and Doug then observe a number of recent stories that highlight the infiltration of politics in sports - Ronaldo, Rapinoe, and the NCAA's recent Supreme Court loss.
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In this podcast episode, Professor Mike Lewis and his co-host Doug Battle break down recent storylines from the star-driven NBA. Then, Mike breaks down what the Aaron Rodgers saga reveals about the ever-changing NFL. In the show's final segment, Mike and Doug continue last week's discussion of soccer fandom in the US.
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Floyd Mayweather's exhibition fight with Logan Paul stole the spotlight in a weekend that featured the US Men's National team defeating Mexico as well as a number of NBA Playoffs stories.
In this episode, Emory Marketing Professor Mike Lewis discusses what the Mayweather-Paul exhibition means for the future of boxing. He and co-host Doug Battle then discuss what LeBron's first round exit means for the future of the NBA and what player(s) have the opportunity to take on the mantle as the NBA's best.
In the show's final segment, Mike and Doug discuss fan support (or lack thereof) for the US Men's National Team as well as the measures taken to control fan behavior that many consider to be problematic.
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Today’s episode hits two points. First, Professor Mike Lewis continues through an area of passion for his co-host Doug Battle - the NBA playoffs.
The power of passion leads the two to a second topic - how fandom changes across generations.
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In this episode, Professor Mike Lewis and his co-host Doug Battle break down storylines from the upcoming NBA Playoffs.
Then, Mike discusses the only league to grow its viewership amidst the 2020 pandemic - the WNBA. Mike explores why this league has struggled in years past, and what it will take for the WNBA to generate lifelong fans.
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In this episode, Professor Mike Lewis breaks down ramifications of recent Name, Image, and Likeness legislation for leagues, teams, players, and marketing minds.
Professor Lewis and co-host Doug Battle also discuss how the transfer portal may work hand-in-hand with NIL legislation to intensify competitive imbalance in college football as well as college basketball.
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Whereas quarterbacks like Trevor Lawerence, Zach Wilson, and Trey Lance may determine the future of the NFL, no player holds more power over the league's present than reigning MVP Aaron Rodgers. In this week's podcast, we discuss what Rodgers' public dissatisfaction with the Packers organization reveals about the modern NFL.
We then discuss the aftermath of the 2021 NFL Draft as well as a recent trend toward gimmicks in sports following a devastating financial year across leagues.
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Ahead of this week's NFL Draft, Emory Sports Analytics Professor Mike Lewis gives an academic outlook on Justin Fields' perceived drop in a loaded QB class.
He and co-host Doug Battle then break down the NFL Draft's biggest storylines through an analytical lens.
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Jake Paul: Narrowing the Gap Between Pro Sports & Entertainment by Mike Lewis, Emory University Marketing Professor
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The start of the baseball season always brings to mind the topics of league design and competitive balance... or in this case, competitive imbalance. In this podcast, Emory Professor Mike Lewis discusses how league structure for MLB and college basketball affect fandoms across both leagues. He then breaks down how non-Power 5 schools like UCF are leveraging new Name, Image, and Likeness legislation to counteract college football's competitive imbalance.
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Today’s episode features three topics that show how sports are increasingly intertwined with the larger culture.
In the first block, we discuss Aaron Rodger’s current role as host of Jeopardy. We then talk about LeBron James’ Space Jam reboot. In the epsode's third act, we tiptoe around the recent decision of MLB to take the All-Star Game away from Atlanta.
Check out the episode's supplementary article at fandomanalytics.com.
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The NFL has masterfully created a calendar that keeps the media and fans fixated almost year-round.
Free Agency, The Combine, The Draft, Training Camp, Fantasy Football Drafts, etc. There is always something happening or about to happen for NFL fans, even when teams are not playing.
Right now, we are in the middle of a critical part of the off-season – The Time of Hope. For fans, free agency is a time when optimism is created or a period where hope is destroyed.
But if free agency doesn’t excite fans, there is always the next act. The draft is an opportunity to fix the failure to fix the roster in free agency.
While teams have multiple opportunities to fill holes, these opportunities are different in critical respects. While free agents are proven and draft picks are unknown, the conventional wisdom is that it is best to build through the draft.
In this podcast, Professor Mike Lewis discusses why the NFL offseason is the best in all of sports and all of its 2021 storylines.
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In the final webinar of the Spring speaker series, Sid and Ann Mashburn of Mashburn LLC join Professor Mike Lewis to discuss generating fandom in the fashion industry.
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One week after declaring March Madness "the greatest playoff system," Emory Professor Mike Lewis recants his opinion. With Mike's Illini out earlier than predicted, he and co-host Doug Battle discuss the inevitability of loss in sports and how disappointment affects fandom.
Don't miss our upcoming webinar with Sid and Ann Mashburn on Thursday, 3/25. We'll be discussing how brands can create fandom and much more. Register at fandomanalytics.com.
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Emory Professor Mike Lewis is all in on March Madness this year as his Illini are among the teams with the best odds to win the tournament. In this episode, Mike shares why he thinks the NCAA Tournament is the best playoff system of all of sports. He and co-host Doug Battle then make predictions for the tournament as well as its ratings.
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This week, Fanalytics partnered with the Emory Marketing Analytics Center to continue our 2021 Webinar Speaker Series with Yahoo Sports Senior Writer and Earnhardt Nation author Jay Busbee.
Jay joined us to discuss the art of storytelling in sports as well as the state of sports in the COVID age.
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Emory MBA students join this week's podcast to ask Professor Mike Lewis questions regarding the intersection of March Madness and analytics.
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In this episode, Emory Marketing Professor Mike Lewis discusses his recently published NFL Fandom Rankings, the purpose of the upcoming NBA All Star Weekend, and how the Atlanta sports curse has continued into the pandemic.
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Uniforms play a key role in fandom as the jerseys worn by players ultimately serve as packaging for the product fans consume. With every NBA franchise implementing at least one new uniform this season, a few teams/brands have generated enthusiasm among their fanbases while others have left much to be desired.
Which uniforms best enhance a franchise's overall brand? Which fail to do so? What common denominators can we observe in those that work well and those that do not? These are the questions Mike and I seek to answer in this podcast.
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Following Super Bowl LV's disappointing ratings, one trend signals a potential problem for the NFL. Sure, there are a number of factors contributing to poor ratings across sports this year. A lack of gatherings clearly impacts events such as the Super Bowl. America's cultural divide drives some former viewers to "cancel" teams and leagues for their stances (or lack thereof). And of course, crowd-less competition generates less excitement as pre-COVID sporting events.
But even this a season of cultural turmoil and mass quarantine comes to a close, one problem promises to persist for the National Football League. In a quarterback-driven league, the biggest team brands in the biggest markets lack the biggest stars at the most important position. And whereas the NBA Collective Bargaining Agreement / free agency model drives stars like LeBron James to teams like the Lakers, the NFL's infrastructure seems primed to keep a quarterback like Patrick Mahomes in Kansas City forever.
This league structure promises more parity. But it also gives way to Super Bowl matchups featuring markets like Kansas City and Tampa Bay rather than say Dallas and New York. With the league's next generation of quarterbacks (Mahomes, Jackson, Watson, Murray, Burrow, etc.) set to lead some of the brands that regularly rank amongst the bottom in Professor Mike Lewis's fandom rankings, the NFL has a decision to make. Does it adjust a system that brings about parity to incentivize its biggest stars to play for its biggest brands? Or does the league leave money on the table in this next generation to maintain a balanced competitive landscape.
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A few injuries to the Kansas City Chiefs offensive line may have robbed football fans of the Brady-Mahomes duel they envisioned going into Super Bowl LV... Especially with one starting offensive lineman out on the front line fighting COVID-19 (no, really).
But nevertheless, the biggest night in American sports provided the all-around entertainment package fans have come to expect on the first Sunday of each February.
Tom Brady masterfully dissected the Kansas City defense while Todd Bowles's Tampa Bay defense stifled the Chiefs' heralded passing attack. Brands like Doritos and State Farm came to play, while Mountain Dew attempted to change the game entirely. And viewers were divided not only by the teams they rooted for or the ads they preferred, but also the sociopolitical elements surrounding the Super Bowl.
As we wrap up this first year of pandemic football, Professor Mike Lewis and I discuss the game that we witnessed on Sunday, the ads that stood out, and why viewers were bound to find something problematic in this year's Super Bowl.
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Why are so many major brands sitting out America's greatest marketing holiday this year? And what can football fans expect from advertisers during Super Bowl LV?
Super Bowl LV comes with more unknowns than any Super Bowl in history - especially off the field. Sports viewership has been down amidst a global pandemic, and there's no telling how Sunday's viewership will compare to Super Bowls of the past... Not to mention how different the experience will be for audiences watching in isolation rather than at parties.
But COVID-19 is not the only 2020 storyline affecting Super Bowl LV. With advertisers planning, casting, and filming ads far in advance of Super Bowl Sunday, the year's unpredictable nature has added complexity for brands seeking to strike an agreeable tone amidst a delicate time. We saw how unpredictability can add complexity for advertisers just a year ago when Genesis altered their ad the week of its airing out of sensitivity to those mourning the then-recent loss of Kobe Bryant.
In this week's podcast, Emory Marketing Professor Mike Lewis discusses what he expects from advertisers in Super Bowl LV as well as his predictions for the game.
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A matchup between the faces of the NFL's past and present makes for one of the most riveting Super Bowl matchups in recent memory. As the classic pocket quarterback Tom Brady looks to further cement his status as "GOAT," the more electric and unorthodox Patrick Mahomes seeks to assert himself as the league's most feared signal-caller from this day forward.
This Super Bowl matchup serves as a microcosm of a league awaiting a passing of the guard - a league with players such as Patrick Mahomes, Josh Allen, Lamar Jackson, Deshaun Watson, Kyler Murray, and Joe Burrow primed to overtake Tom Brady, Aaron Rodgers, Drew Brees, and Ben Roethlisberger.
But one factor differentiates this young crop of quarterbacks from their predecessors. While Brady and company played for powerhouse franchises such as the Patriots, Packers, and Steelers, each of the next generation's greatest quarterbacks plays before a fandom that ranks in the bottom half of the league.
Will football fans see a fandom transformation in which Kansas City, Buffalo, Baltimore, Cincinnati, etc. become top-earners amongst the league's historic brands? Or will the league see more quarterbacks follow in Tom Brady's footsteps by taking advantage of free agency to attain a situation that best suits their personal brand at their contract's expiration?
With Aaron Rodgers and Matthew Stafford potentially on the move this offseason and a fresh batch of incoming quarterbacks primed to make their mark on the league, this offseason will be telling.
We discuss in this episode.
We also discuss Connor McGregor's loss to Dustin Poirier as well as Eminem's "Higher" music video that serves as a crossover between the worlds of sports and entertainment.
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Brooklyn's "all-in" approach to acquiring James Harden has basketball fans debating whether the Nets will finally overthrow the Knicks as New York's top basketball brand. And for good reason: Kyrie Irving, James Harden, and Kevin Durant are sure to draw in more young basketball fans than New York's starless squad.
But with the Knicks dominating the Nets in terms of fan equity, road equity, and social equity after decades of inferior play, Mike and I find ourselves asking this question: what does it take for a city's "little brother" team (Nets, Clippers, White Sox, Mets, etc.) to overthrow its historic brand (Knicks, Lakers, Cubs, Yankees, etc.) in terms of fandom?
In our search for an answer, we explore three sets of sibling teams - each at a different stage in the battle of their city's sports fans:
Lakers/Clippers - The Clippers are far from overthrowing the Lakers.
Knicks/Nets - The Nets pose a serious threat to the Knicks.
Rams/Chargers - These two teams are in a dead heat in the fight for LA football fans.
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Discussion of the weekend's NFL Playoff action leads to a breakdown of the 2018 NFL QB class that featured Baker Mayfield, Josh Allen, and Lamar Jackson.
Professor Mike Lewis and his co-host Doug Battle then segway to college sports following the NCAAs postponement of Name, Image, and Likeness legislation. Mike breaks down exactly how the NCAA's eventual adoption of player compensation methods will affect teams such as Alabama, USC, and Notre Dame.
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2020 was a year of massive shocks to what was an evolving sports landscape. The economic shock was a brutal short-term blow that will have long-term ramifications. The flourishing social justice movements accelerated a shift away from legacy segments of consumers. And in the background, we have a continuing technology revolution that is changing how sports are consumed and the very nature of fandom.
Sports are part of the culture, and the culture is evolving in dramatic ways. And the evolution of culture is now very much tied to politics. The likelihood that you love the Sarah Fuller story or applaud the social justice messages on the backs of jerseys is related to political philosophy and how you vote. To deny the politicization and polarization of the culture is foolish.
With that said, as 2021 begins, it is an apt time to consider how the major US leagues will fare in the new environment. In order of their respective championships, some quick thoughts on the direction of each league.
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While our studies typically pertain to sports, the concepts we apply to sports can also be used to analyze political fandoms, entertainment fandoms, and in this case: the Star Wars fandom.
In our Christmas week episode of Fanalytics, we discuss Disney's The Mandalorian as well as the response of Star Wars fans across the globe. We then discuss the franchise's future, why we can guarantee "Baby Yoda's" (Grogu's) return to the Disney + streaming platform, and what The Mandalorian has taught us about fandom.
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Mike Lewis draws from his recent experience as an Illinois Fighting Illini fan to emphasize how hope can rejuvenate one's fandom.
Following a discussion of Illinois' recent victory over Duke on the hardwood, Mike and Doug discuss what caused Lovie Smith to fail at Illinois after leading the Chicago Bears to their most recent Super Bowl appearance.
The two then discuss Nick Saban, Lovie Smith, and why successful college coaches often struggle in the NFL (and vice versa).
In the show's final segment, "mascot expert" Mike breaks down potential consequences of The Cleveland Indians' abandonment of their mascot / team name. This sparks a discussion on "problematic" mascots, the value mascots bring to sports organizations, and the future of mascots in sports.
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In this episode, Professor Mike Lewis and co-host Doug Battle talk about the week in sports and dig a little deeper into two stories: one national and one very local.
The Sarah Fuller story keeps coming, but there has been a fork in the road. The major media outlets continue to laud the history-making, glass shattering event while Twitter and Youtube contain plenty of amateur commentators happy to mock Vandy’s alleged publicity stunt. Mike and Doug break down why.
This sparks a conversation on authenticity in sports and leads to a conversation on Logan Paul's upcoming boxing match with Floyd Mayweather.
Then, Mike and Doug take a moment to discuss Doug's personal podcast: The Savage Pads Podcast. This conversation stems from something that Doug said to Mike off-air about how the podcast feels different based on how the Georgia Bulldogs are playing.
The key construct for this discussion is the theme of Hope in sports fandom.
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This episode features discussion on The Legends Only League premiere featuring Mike Tyson and Roy Jones Jr., insight on branding in the star-driven business of boxing, and multiple perspectives on media coverage of Sarah Fuller's debut as Vanderbilt's kicker.
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What differentiates all-time great NFL quarterbacks like Tom Brady and Russell Wilson from former number one picks Matthew Stafford and Andrew Luck?
Do Brady and Wilson just have the "it-factor" - that clutch, intangible quality that separates Michael Jordan from LeBron James in the minds of many sports fans? Are they better passers? Better teammates? Better "winners?" Or have the situations inherited by these "goats" skewed public opinion in their favor?
It's not difficult to imagine players like Stafford and Luck winning Super Bowls for the Patriots in an alternate universe. It's also not difficult to imagine Joe Burrow thriving for a team like New England had he entered the Draft ahead of his breakout 2019 season.
In this episode, Professor Mike Lewis introduces the NFL quarterback database he's creating to better identify what constitutes an all-time great. He also discusses his work on name, image, and likeness in regards to college athletics as well as recent happenings across the entire sports spectrum.
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Talking heads have provided endless debate on who will go first in the 2020 NBA Draft, who the Lakers may add via trade, and how the Nets could acquire James Harden on Draft Night.
With opinion pieces and hypothetical debates saturating the media, Mike and co-host Doug Battle provide something unique for the intellectual basketball fan - a critical thinker's primer for the NBA Draft.
In this podcast, Mike discusses how variance and the negativity bias will play roles in Draft Night decision making while Doug provides his analysis of some of the first round's most intriguing prospects. The duo also breaks down highly used Draft Day terms such as "3 & D" and "Draft & Stash."
There's so much more to the NBA Draft than the first pick and trade rumors.
Explore the 2020 NBA Draft's nuances in this episode.
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Professor Mike Lewis and co-host Doug Battle discuss the fandom implications of this week's happenings in the worlds of college football and politics.
In the show's first segment, Doug discusses the lack of fan enthusiasm for non-playoff bowl games. Mike and Doug then discuss the Notre Dame fanbase after their biggest win in the Playoff era before discussing Jim Harbaugh's situation in Ann Arbor.
The show concludes with a continuation of last week's election / polling conversation. Doug describes how initial election night results caused pollsters to appear further off than they actually were. Mike then breaks down what may have gone wrong in the polling process.
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In an episode releasing on November 3rd, Emory Analytics Professor Mike Lewis addresses potential pitfalls in polling through an objective lens. Mike also addresses how optics surrounding polls may affect who shows up to vote in this election.
But first, Mike and his co-host Doug Battle discuss an array of sports stories ranging from the Philadelphia 76ers' acquisition of Daryl Morey to the Chicago Bears' fight involving former Georgia Bulldog Javon Wims and former Florida Gator CJ Gardner-Johnson.
This episode also features MIke's tips for Fantasy Football players wanting to implement analytical strategies as well as a light-hearted discussion pertaining to the return of Disney+ Star Wars tv show The Mandalorian.
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As the World Series approaches Game 6, Professor Mike Lewis and co-host Doug Battle discuss how Tampa Bay and Los Angeles are fighting for the title of "Title Town" in 2020.
Discussion of Tampa leads to a continued discussion surrounding Tom Brady - which leads to a conversation regarding the use of analytics in Fantasy Football.
In the show's final segment, Professor Mike Lewis floats the possibility of Dallas drafting Trevor Lawerence by Doug. The two observe how each NFC East team is 1-2 games from the playoffs and number 1 pick before Mike wraps up the show with a tribute to the Washington Football Team (WFT).
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Following a weekend which involved the Atlanta Braves blowing a 3-1 series lead as well as the Georgia Bulldogs blowing a lead for the third time in a row against Alabama, Mike and Doug dive into the "Georgia Sports Curse." What variables cause teams and entire markets to reap the same results consistently? We discuss in this one.
Then, following Tom Brady's route of the previously undefeated Green Bay Packers as well as the Rays' game 7 victory over Houston, Mike questions if the Tampa Bay Lightning's Stanley Cup magic will carry over into the World Series and Super Bowl.
This episode also features an NFL update and a look ahead to the NBA offseason.
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After LeBron James became the first player in NBA history to win a title with 3 different franchises, Professor Mike Lewis and show co-host Doug Battle discuss how LeBron's team-hopping approach impacts his legacy.
Then, the two discuss the NFL's injury problem this season, how the college football playoff picture is taking shape, and how the MLB could benefit from the Astros scandal.
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Fanalytics recently partnered with the Emory Marketing Analytics Center to continue our 2020 Webinar Speaker Series. In this installment, VESSOL founder and former NFL wide receiver Mohamed Massaquoi joined us for a discussion titled "Using Disruption to Create Desired Outcomes.
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For the first time ever, the NBA Finals are taking place amidst the NFL, MLB, and college football regular seasons. In this episode, Emory Marketing Professor Mike Lewis breaks down how an oversaturated sports schedule has affected these leagues. Mike and co-host Doug Battle observe the storylines that the NFL has created and contrast the league's compelling storylines with what feels like an anti-climactic NBA Finals.
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We conclude the first iteration of the Fanalytics University course on sports and fandom analytics with a class on league design. League design is a topic of critical importance that receives little attention. It receives little attention because it is a topic for unions, lawyers, and maybe economists.
The core of the class is a discussion of how leagues manage competition. The discussion starts with the role of collective bargaining agreements (CBAs) between leagues and players. These agreements, increasingly, dictate how teams choose to operate and compete. Of course, how teams choose to compete ultimately creates the product that attracts (or repels) fans. Within this discussion, we consider the role of amateur drafts, free agency, salary caps, and revenue sharing.
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Professor Mike Lewis and co-host Doug Battle discuss how a late start may benefit the Big 10 come Playoff time, how the NBA Bubble has been favorable to upsets, why the 2020 MLB Playoffs feel like a toss-up, and how Tuesday's Trump/Biden debate will intersect with the world of sports.
Follow us on Instagram and Twitter @FanalyticsMike, and read more of our fandom analytics research on fanalyticswithmikelewis.com.
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Fanalytics partners with Emory's Marketing Analytics Center to launch our 2020 Webinar Speaker Series with Skillshot Media CEO Todd Harris. This speaker series is designed for industry and academic thought leaders charged with driving analytical business transformation in a season of change. Todd kicks off the series with a discussion on Esports and its place in filling the entertainment void amidst COVID-19.
Other upcoming presenters and moderators include Coca-Cola President Jim Dinkins and VESSOL Founder / Former NFL Wide Receiver Mohamed Massaquoi.
Session times and titles are as follows:
September 29 – 11 am – Mohamed Massaquoi, VESSOL (Former NFL Player) - Using Disruption to Create Desired Outcomes
October 14 – 11 am - Jim Dinkins, President, Coca-Cola - A Conversation with Jim Dinkins
The Marketing Analytics Center's Speaker Series is free to the public, but capacity is limited. Register to claim your spot at the following link:
https://emory.zoom.us/webinar/register/WN_kyBKfG01R7iOLEmMLNVBlQ
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Professor Mike Lewis and co-host Doug Battle discuss the statistical anomalies that shook the sports world this weekend - from the Cowboys' improbable comeback to Seattle's stand against Cam Newton and the Patriots.
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In this episode, we talk about the measurement of brand equity in the world of sports. Over the previous 7 classes, we have talked about the nature of fandom, the importance of narratives, player analytics, and decision making. These are the ingredients to running a successful team (on the field and at the turnstile). As a capstone to this series of topics, this class is about measuring the organization’s ultimate success in developing a loyal following of valuable customers.
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In this podcast episode, Professor Mike Lewis assesses the inevitable Tom Brady - Cam Newton comparisons as well as Bill Belichick's willingness to run Cam Newton into the mouth of an NFL defense. As is always the case in Fanalytics, Mike approaches these topics from a unique analytics-focused angle that helps sports fans to understand how sports analysts make in-game decisions.
Then, Mike and co-host Doug Battle discuss the common in-game decision that played an integral role in determining outcomes of the Rams-Cowboys, Seahawks-Falcons, and Chiefs-Texans games this week.
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Analytics and advanced statistics(whatever that means)are used in front offices and in the media. However, while these new statistics are frequently mentioned, it is rare that anyone explains how these metrics are developed, what they really mean and what their shortcomings might be.
As a starting point for considering advanced basketball analytics, we investigate a variety of basketball efficiency statistics. We start with the NBA Efficiency Stat, then we discuss the Player Impact Estimate (PIE) and we finish with John Hollinger’s Player Efficiency Rating (PER).
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COVID-induced chaos has seemingly awakened NBA and college football players to the power they possess.
In a two-day NBA players strike that threatened to end the 2020 Playoffs, LeBron James and his fellow player representatives pushed team owners to retool their arenas as polling sites for the upcoming election. This occurred after players had already secured $300 million in donations to black communities from team owners as well as league-sponsored ads promoting social justice. While the players' boycott did not last long, it set a precedent that will likely change professional sports forever. Players hold the power in professional sports, and they're harnessing it toward their goals for society whether fans like it or not.
The power structure varies in a college sports system where student-athletes drive profits for their schools, athletic departments, and coaches… at least traditionally. But now that LSU star Ja'Marr Chase has opted out of his junior season with the reigning National Champions, NFL-ready underclassmen have a model for minimizing risk once solidifying their draft stock. While players like Ja'Marr Chase have little to gain from returning for additional seasons, this kind of loss can cost a school like LSU and a conference like the SEC a Playoff appearance or even a National Championship. Schools are no longer indispensable to players like Chase, but players of his caliber hold more value than ever before in the eyes of Athletic Directors and coaches. If the NCAA doesn't better incentivize these players to play at least three years, we may see more risk-averse college football players opt out of future seasons, a more mercenary-like approach from those players, and ultimately an inferior college football product. After PAC-12 players threatened an NBA-like strike earlier this offseason, I would not be surprised to see players of Chase's caliber leverage their value toward driving player compensation in coming seasons… and perhaps toward social reform as well.
In this podcast episode, Professor Mike Lewis and I further discuss the rise of player power in college football and the NBA. We also discuss how a theater-less future would impact the film industry in a rare non-sports segment at the end of the episode.
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MIke Lewis opens the podcast with a discussion of WWE and how scripted sports can serve as a case study in sports marketing. Then conversation between Mike and co-host Doug Battle turns to this week's NBA headlines. Mike and Doug observe Luka Doncic's place among the NBA's elite amidst his historic playoff debut before predicting what's next for the recently eliminated Philadelphia 76ers.
In a brief segment toward the end of the episode, Mike and Doug discuss how a saturated sports season has limited hype for the NFL's rapidly approaching season before briefly previewing the upcoming Fanalytics Speaker Series.
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In today’s class we focus on the realities of decision making. In Classes 4 and 5 we discussed advanced statistics for player evaluation and decision support for choices of in-game tactics. But, sports decisions are made by executives rather than computer programs. Today we discuss the relationship between statistical models and human decision makers.
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In this episode, Professor Mike Lewis and co-host Doug Battle discuss how a lack of community has impacted viewership for professional sports this Summer.
Then, the two discuss Justin Fields's petition to play, the Big 10's stance, and concerns surrounding college football as camps begin.
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Following a rumor-filled weekend in the college football world and a resilient stand by high profile athletes, Mike Lewis and Doug Battle discuss all sides of the rumored college football shut down.
Then, the two break down how various potential outcomes could affect college football, college basketball, the NFL, and the NBA G League.
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Can we use statistics to make better in-game decisions?
In class 5 of Fanalytics University, Professor Mike Lewis breaks down how analytics can impact situational decision making for 2 point conversions in football, subbing players in basketball, and bunting in baseball.
This class features teaching on the Markov Decision Process (MDP)and dynamic optimization models.
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Professor Mike Lewis and co-host Doug Battle discuss broadcasts of fanless NBA/MLB games and how they affect fandom.
Then, Mike breaks down why recent Pac 12 player demands have major implications for the future of college athletics.
In the show's final segment, Doug updates listeners on conference schedule adjustments for the upcoming college football season. Mike discusses the importance of rivalry in sports and which rivalries will suffer the consequences of exclusively inner-conference play.
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We're less than one week into Major League Baseball's return to play, and the league has already delayed multiple contests due to the Marlins' COVID-19 cases. Professor Mike Lewis and co-host Doug Battle discuss the situation and contrast MLB's disastrous return with the NBA Bubble's promising start.
Mike and Doug also discuss implications for the NFL and NCAA as teams approach their targeted Fall camp start dates.
In the show's final segment, Mike and Doug talk Edgar Berlanga's 14 straight first round KOs and the challenges Top Rank Boxing faces in legitimizing its rising star's accomplishment.
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When we think Fandom we usually think sports or entertainment. But Fandom is also a key driver of success in the political world.
In today's conversation, Professor Mike Lewis digs into underlying polling issues such as the differences between registered and likely voters and whether or not pollsters are under sampling Republican voters.
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In Class 4 we get to what many consider the heart of sports analytics: sports statistics. Statistics have long been a part of sports, but recent times have seen an explosion of new, improved, advanced statistics. In this class we talk about several examples of advanced statistics and then discuss methods for developing new player performance metrics.
In this episode Professor Mike Lewis breaks down the NFL Passer Rating Statistic, On Base Plus Slugging (OBPS), and the most common approach to advanced statistics: Multi Attribute Decision Models.
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Professor Mike Lewis and co-host Doug Battle discuss the MLS is Back tournament, which quietly kicked off at Disney World last week. The two also recap early player complaints from the NBA's neighboring Disney World bubble.
Doug then shares the latest on college football's plan for a 2020 fall season, and Mike observes potential implications.
In the show's final segment, Mike and Doug continue last week's discussion on the Washington Football Team Brand after Dan Synder announced his intention to change the team name early this week.
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As speculation builds regarding a Washington Redskins rebrand, Professor Mike Lewis and co-host Doug Battle explore options for the Washington football franchise moving forward.
Then, Mike and Doug discuss what makes a mascot "problematic" as well as the non-Redskins franchises / brands facing challenges in the modern social landscape.
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Following the Patriots' widely praised acquisition of Cam Newton, Professor Mike Lewis applies concepts such as The Winner's Curse and Probability Distribution to evaluate the deal from an analytical angle.
Then, Mike and co-host Doug Battle analyze how New England's perceived low cost move may cost the organization years of Super Bowl contention down the road.
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Consumer behavior is the academic field that focuses on why people make choices and engage in consumption of various products and services. In Class 3, Professor Mike Lewis discusses the key elements of consumer behavior in sports.
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If the NBA and MLB return in 2020, this year's champions will undoubtedly see an asterisk next to their championship title. In this episode, Professor Mike Lewis and his co-host Doug Battle dive deep into the factors at play and the leagues that aren't.
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Professor Mike Lewis uses the theories of cognitive bias, regression to the mean, and the winner's curse to break down NFL spending on QBs in lieu of Dak Prescott's contract hold out.
Then, Mike and co-host Doug Battle discuss the cause of declining ESPN ratings amidst a season of widespread division.
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Doug details the NBAs return plan, and Professor Mike Lewis explores implications for players, teams, leagues, and even the 2020 election.
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Because fandom is so powerful and is driven by how teams perform on the field, Professor Mike Lewis uses it as the foundation for thinking about the topic of sports analytics. In this class, Professor Lewis breaks down his framework for understanding fandom. He also explores the academic disciplines that contribute to sports analytics and looks ahead to how he will apply each throughout this course.
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Today’s episode focuses on MLB and the 2020 season. MLB’s plans for a version of the 2020 season “seem” to be in flux due in part to some contentious negotiations between owners and players.
In this episode, Professor Mike Lewis discusses these negotiations, the MLB's Collective Bargaining Agreement, and how discussions regarding the 2020 season may foreshadow whats to come with next year's CBA.
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Professor Mike Lewis breaks down why nostalgic content featuring sports icons Mike Tyson, Tom Brady, and Michael Jordan has dominated the media during these weeks of quarantine.
Then, Doug Battle reacts to a proposed NBA return in Disney World as Mike evaluates the plan's brand implications.
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In the first installment of Fanalytics University, Emory Professor Mike Lewis introduces the podcast version of his Sports Marketing & Analytics course and gives a glimpse of what's to come.
Mike approaches the subjects of Sports Marketing & Analytics from a unique angle centered on the creation of valuable, lifelong fans. With this end goal in mind, Fanalytics U seeks to explore the role of sports analytics in creating the teams that elicit passionate fandom.
Follow along on fanalyticswithmikelewis.com for supplementary class materials including visual assets, coursework, and recommended reading.
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Professor Mike Lewis and his co-host Doug Battle give their final thoughts on ESPN's "The Last Dance" docuseries.
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As Zion Williamson faces impermissible benefit allegations tracing back to his high school recruitment, Mike and Doug break down how the alleged scandal could effect college athletics as a whole. This leads to continued discussion regarding the NBA G League and its potential to change college basketball forever.
The discussion evolves beyond basketball as Mike and Doug observe how college football could face a similar fate down the road... and how players at one position in particular could benefit from a one-and-done rule.
In the show's final segment, Doug provides an update on the potential return of American sports while Mike proposes a way for leagues and networks to make the most of a fanless environment.
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Mike Lewis and Doug Battle observe how the perfect storm enabled Michael Jordan to create an inimitable brand. Then, the two break down the complexities that prevent world class athletes from achieving such universal appeal in the modern era.
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Following two rivalry-focused installments of "The Last Dance," Doug Battle breaks down how the Bulls embraced a former enemy in Dennis Rodman while Professor Mike Lewis explains what this can teach in regards to fandom.
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In this 2020 NFL Draft Special, Emory Professor Mike Lewis and his co-host Doug Battle preview the 2020 NFL Draft from an intellectual angle.
Mike discusses how statistical forecasting, cognitive biases, and dynamic optimization each play crucial roles in the draft, while Doug ties these concepts to historical NFL Draft examples.
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Mike and Doug discuss how Jalen Green's decision to forgo college in favor of the NBA G League may signify the NCAA's last dance with top basketball prospects.
Then, Mike delves into the marketing significance of sports narratives as Doug recaps the first 2 episodes of ESPN's new Michael Jordan docuseries: 'The Last Dance.'
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In an MLB spring special, Mike and Doug dive into the Astros cheating scandal as well as the potential roadblocks in the way of a summer season.
Then, Mike breaks down his annual MLB Fandom Rankings as he and Doug discuss the best and worst fandoms in baseball.
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In this episode, Mike Lewis and new co-host Doug Battle discuss what fan reactions to recent NFL uniform changes ultimately reveal about fandoms. Doug then analyzes the creative alternatives leagues have embraced due to COVID-19, and Mike applies the negativity bias to the MLB's current predicament.
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In this episode, Mike Lewis and Tom Smith discuss the upcoming QB free agency market. There is currently a LOT of speculation in the media about where Tom Brady and others end up. Our discussion is different because we take on the issue in terms of behavioral economics, brand equity formation and the CBA. It's like a free college class on sports economics.
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Mike and Tom discuss the emergence of Zion Williamson in the NBA, the high-profile Fury-Wilder boxing match, and how both sports develop and harness star power.
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Mike and Tom discuss why the NFL doesn't want Joe Burrow to leverage his way out of Cincinnati, and who benefits from the scouting combine ahead of the NFL Draft.
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Mike, Tom and new producer Thomas K discuss the history, structure and purpose of NBA All-Star Weekend, and how the league can get the most out of its midseason spectacle.
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Mike and Tom consider two "Kobe Bryant" related topics. Question 1 focuses on the direct to the NBA path for High School prospects and Question 2 gets into the topic of what constitute true NBA stardom.
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In this Fanalytics episode, Professors Mike Lewis and Tom Smith continue their two questions format. Tom asks if the penalties Major League Baseball issued for the Houston Astros were appropriate. An investigation found the Astros were involved in an electronic sign-stealing scandal. Mike's question to Tom - If you're the Dallas Cowboys, do you pay Dak Prescott what he wants?
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Mike Lewis and Tom Smith are starting a new format called "Two Questions." Each person asks the other person a question about some topic related to the world of sports. In this episode, Mike asks, "Why does the Pro Bowl exist?" Tom's question for Mike: "Are you tired of Clemson playing for the National Championship?" Hear what they say in this Fanalytics episode!
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Mike Lewis wraps up the three part series on paying college athletes. The main talking points Professor Lewis focuses on in this episode includes:
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In part 2 of the paying college athletes discussion, Professors Mike Lewis and Tom Smith follow up about the NCAA allowing athletes to monetize on their name, likeness, and image. They jump into the nuts and bolts of the issue. The key question the guys wrestle with is how much "marketing" value do the players actually possess. This is an important issue because if most players don't have brand equity then what would they be paid for?
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In this episode, Mike Lewis is joined by economist Tom Smith to discuss whether or not college athletes should be paid.
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Professor Mike Lewis releases his 2019 fan rankings on NBA teams. Who are the best and worst fans? He also explains the metrics he uses to evaluate fandom.
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In this episode, Mike Lewis sits down with Atlanta Hawks Director of New Membership and Ticket Sales Jon Adler to discuss the mechanics of selecting and managing a team of entry-level sales professionals. In the second part of the episode, Mike talks solo about how different techniques and theories can help sales managers.
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The XFL announced team names and logos for the upcoming 2020 season. Professor Mike Lewis discusses the following questions: Does the name have a local logic? Is the name innovative or interesting? Is the brand or name well executed? Check out this episode for his in-depth discussion on these questions.
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In this episode, Professor Lewis discusses why the Ezekiel Elliott holdout is the most important off-season NFL story. It’s a story about how the collective bargaining agreement’s rules for rookie contracts comes into conflicts with analytics. The episode talks about how last year’s Todd Gurley and Le’veon Bell deals have gotten us to the point where players may be increasingly willing to hold-out and teams may be less likely to invest in running backs.
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Houston Dynamo Data Analyst and Emory alumni Sean Steffen joins Mike Lewis on this Fanalytics podcast episode where they discuss how to get into the field of sports analytics. The conversation gets a little deep in the weeds and even includes a discussion of the competing programming languages - R and Python. They also talk modern soccer analytics such as the logic and mechanics behind expected goals.
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Professors Mike Lewis and Tom Smith discuss their thoughts on the gender pay gap and fight for equal pay at the FIFA World Cup. Tom also looks at the earning ratios of men and women athletes primarily in the United States.
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Mike Lewis and Yahoo Sports Writer Jay Busbee discuss the 2019 best and worst fans in the NFL. The Cowboys, Patriots, Eagles, Giants, and Steelers top this year's rankings. The Bengals, Jaguars, Titans, Chiefs, and Rams are on the bottom of the list.
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In this Fanalytics episode, we meet Atlanta United's Lucy Rushton. As the team's Head of Technical Recruitment and Performance Analysis, she provides analytics, data and insights that help the team build their roster. In the conversation with Lucy we talk about two types of analyses. In the second half of the episode, we talk about some of the larger lessons related to performing and presenting analytics in any organization.
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Professor Mike Lewis and Emory student Alex Notis examine the three-point field goal (also 3-pointer) in the NBA. The modern NBA has been transformed by the three point shot. Points are up, turnovers are down and NBA rosters are now built to shoot the three. In this episode, we talk about Alex's project which looks into trends and outcomes related to the 3-point shot. In the second half of the episode, Professor Lewis takes a step back and talks about the concept of expected value.
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Mike Lewis, MBA student Al Multani-Kohal, and Ada Chong talk about a viral tweet after students proposed a name change for the NHL's Nashville Predators for a class project. This episode also features discussion on the history of mascots, famous brand mascots, and controversial Native American mascots.
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This episode covers major aspects of Major League Baseball ranging from the collective bargaining agreement, challenges the league is facing, and fandom. Discussion also focuses on who the 2019 best and worst fans in MLB are.
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Goizueta Marketing Association's Vice President of Career Services Nihar Thadani and Professor Mike Lewis do a live podcast on 2019 Super Bowl advertisements. They watch and analyze different advertisements to see what brands are trying to do. For timing purposes, we have cut out the full version of advertisements being watched in the podcast.
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Ever wonder about the economic impact a Super Bowl has on a city? Super Bowl LIII is taking place in Atlanta. Emory University Finance Professor Tom Smith and Marketing Professor Mike Lewis talk about the cash flow going through the city when the big showdown happens. Does it matter who's playing in the Super Bowl from Atlanta's economic perspective? Where does all the spending money go? What are the long term impacts a Super Bowl has on a city?
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Super Bowl LIII is right around the corner! With the big game being less than three weeks away, Mike and Ada talk about the history of the Super Bowl. This episode highlights how much the Super Bowl has evolved and how it got to become the big sporting event it is today.
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Before the 2018 NFL season ends, Mike Lewis and passionate sports fan Rhett Grametbauer give their general impressions of various teams' fan bases. Grametbauer has visited every NFL stadium in the country so who better to ask than someone who has interacted with football fans across the country?
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Sports enthusiast and author Rhett Grametbauer joins Mike Lewis to talk about his thrilling journey visiting every NFL stadium in 16 weeks. Grametbauer took his 1967 Volkswagen bus named Hail Mary to visit the 32 football teams. This episode delves into the incredible escapade, study of consumers, ethnography, childhood memories, and what makes a stadium special.
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Harlem Globetrotters' Social Media Manager Brian Penter sits down with Mike to discuss how the digital world provides a connection point for the fan community. Brian provides first-hand knowledge of the challenges and opportunities of using this new marketing tool.
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In this Fanalytics episode, Mike Lewis and Goizueta Association for Media, Entertainment, and Sports (GAMES) President Taylor Prewitt discuss the business of sports. More specifically, they focus on how students can leverage a MBA program to develop a career in sports. What job positions are realistic for students coming right out of graduate school? What skills do employers look for? They also talk about how sports players build their brands and how politics play into sports. At the end of the episode, Mike takes questions from other Goizueta students curious about the world of sports.
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Mike Lewis and PhD candidate Zhe Han talk about a range of issues related to gaming and the relatively new phenomenon of esports.
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Economist Tom Smith and Mike Lewis talk about the 2018-2019 NBA season. They discuss the trends towards “super” teams comprised of multiple all stars. The conversation covers everything from Tom’s love of musical theater to how the collective bargaining agreement (the max salary provision) leads to the concentration of all stars in just a few cities.
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Just like sports, political campaigns are contests between human competitors. Ada Chong and Mike Lewis discuss the role of appearance in political campaigns. There has long been a theory that attractiveness and generally looking more competent provide a benefit to candidates. We take this idea to the next level and look at the role of appearance across political parties.
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ESPN’s current morning show, “Get Up!”, is the best example of the sports channel’s efforts to reinvent itself. Mike Lewis shares his thoughts on the changes.
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College sports inspires amazing passion and loyalty, but which team has the most passion and loyalty? There are lots of ways to look at this question. Who has the most fans? The loudest fans? The fans most willing to travel? Mike Lewis breaks down 2018 college football fan rankings.
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Economist Tom Smith and Mike Lewis analyze Nike’s decision to feature Colin Kaepernick in its “Just Do It” campaign. Is Nike pursuing the right branding strategy? Are they using Kaepernick to reposition the brand closer to Millennial and Generation Z sensibilities?
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Mike Lewis sits down with consumer psychologist Morgan Ward to talk about social identity theory. A lot of fandom, such as identifying with a team, is about consumer psychology. Morgan shares amazing insights into how consumers use objects or associations to construct their identities.
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Mike does a Skype interview with Manish Tripathi, a former professor colleague & current tech industry analytics leader. They discuss some of the marketing challenges facing the NFL as the 2018 season approaches. This includes the issue of the “Washington Redskins” team name and symbols, concussions and youth football, and the anthem protests.
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Vice President of Sponsorship Insights at Vantedge Nick Mentel and Emory Marketing Professor Mike Lewis discuss sports sponsorships. Nick provides insights into how these deals get done.
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Economist Tom Smith and Marketing Professor Mike Lewis discuss the contract situation between the Steelers and running back Le'Veon Bell after they failed to reach a long-term agreement.
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WWE superfan Hari Gopal and Mike discuss the fan side of wrestling. They dive into how fan interest for combat sports is driven by stories and stars. How does this drive marketing and operating combat sports businesses?
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Mike and Ada discuss analysis of NFL fandom. Which football teams have the best and worst fans? How is this measured?
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NBA Superstar LeBron James is a free agent. Professor Mike Lewis and Emory Marketing Analytics Center's Ada Chong discuss where James could end up and what it means for his marketing brand.
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Emory 18MBA J.T. Mason discusses the Atlanta sports market and "The Atlanta Sports Survey."
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Does negative political advertising actually work? Is it more or less effective than positive political advertising? Professor Mike Lewis and Marketing Analytics Center's Ada Chong weigh in.
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Professors Mike Lewis and Michelle Andrews discuss gamification: the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
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Mike and Finance Professor Tom Smith discuss NBA teams tanking ahead of the 2018 NBA Draft Lottery happening tonight (May 15, 2018).
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Mike highlights research done by Emory 18MBA student Katie Hoppenjans. Katie looks at whether the level of excitement in a tournament really has any impact on fans' engagement. Do people actually love an underdog, or would they prefer to watch the same old powerhouses? Is "madness" really what viewers want?
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This episode features a special guest - Yahoo Sports Writer Jay Busbee. Mike and Jay weigh in on generational fandom and storytelling as a journalist.
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Mike and Finance Professor Tom Smith discuss the criteria Hall of Fame Coach Bill Parcells came up with when considering quarterbacks in the NFL draft.
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Mike and Ada discuss the controversy surrounding Native American mascots, why mascots are important for branding, and the financial impact Native American mascots on NCAA basketball teams have on schools.
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Emory Marketing Professor Mike Lewis and Marketing Analytics Center's Communications Specialist Ada Chong discuss the best and worst MLB fans going into the 2018 season.
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