The Launch of Phoebe Philo

Phoebe Philo just launched on her website and is gearing up to be the most impactful launch LVMH have been a part of since Fenty back in 2017. They do still only have a minority stake, of course, but I don't doubt with her many years of experience working for LVMH owned brands that she has consulted them for things like positioning, price positioning, target markets etc. Visually the brand is as expected from her usual design style, but now with a lot of muted, autumnal colours that differentiate it from the dystopian minimalism that is the trend at the moment. The launch is certainly a risk in the very saturated minimalism market, but its quite well planned and clearly they've invested a lot into it

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