#howtomakeatrailer

Movie marketing expert and creative director Jessica Fox takes us through the steps of creating a successful movie trailer. From the collaborative process that takes place between filmmakers, studios and creative agencies to audience testing, she breaks d

In a world where movie theater attendance has slumped to a 25-year low, more people are watching movie trailers than ever before. These promos are “that one form of advertising that you actually want more of,” explains Jon Penn, CEO of the National Re