Movie marketing expert and creative director Jessica Fox takes us through the steps of creating a successful movie trailer. From the collaborative process that takes place between filmmakers, studios and creative agencies to audience testing, she breaks down how each play a role in deciding how much is shown, what stories are told, and why trailers tease missing scenes from the film’s final cut.
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Arts and entertainment, business and media, politics, and world affairs—Vanity Fair’s features and exclusive videos capture the people, places, and ideas that define modern culture.
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ABOUT VANITY FAIR
Arts and entertainment, business and media, politics, and world affairs—Vanity Fair’s features and exclusive videos capture the people, places, and ideas that define modern culture.
