The Shopify Solutions Podcast

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The Shopify Solutions Podcast

Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.

https://jadepuma.com
Let's Review Some Shopify Stores

5/8/24 - Episode 132

Episode Summary
In this episode, Scott Austin reviews three Shopify stores focused on men's shoes. In this mobile-only review, Scott evaluates stores named Big Shoes, Jay Butler, and Wide Fit Shoes, discussing their mobile optimization, SEO practices, and user experience. The review highlights specific elements like home page design, navigation, promotions, and product presentation, offering insights on how each store could improve its appeal and functionality to better meet customer needs.

SHOW LINKS

VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-132-lets-review-some-shopify-store

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Leave a review - https://ratethispodcast.com/solutions

Wed, 08 May 2024 01:00:00 -0700
Scorecard for your Shopify Store

4/24/24 - Episode 131

Episode Summary
In this episode, Scott Austin introduces a scorecard tool for assessing your Shopify store's performance. The episode outlines how this scorecard helps store owners identify strengths and weaknesses, enabling informed decision-making for improvements. It emphasizes the importance of setting clear metrics and regular updates to foster systematic growth and enhance customer satisfaction.

SHOW LINKS

VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-store

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Wed, 24 Apr 2024 01:00:00 -0700
5Xing a Shopify Store

4/10/24 - Episode 130

Episode Summary
In this episode, Scott Austin talks to JT, owner of ReptiChip. JT has grown the revenue of his Shopify store 5X in the past year and a half. Listen to him tell how has done this.

SHOW LINKS

VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-130-5xing-a-shopify-store

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Wed, 10 Apr 2024 01:00:00 -0700
Event Strategies for Shopify Stores

3/27/24 - Episode 129

Episode Summary
In this episode, Scott Austin discusses strategies for maximizing business gains from participating in various events such as industry trade shows, local community events, pop-up shops, workshops, and more. He emphasizes the importance of not just selling but also using these opportunities to better understand customers and collect email addresses. Austin suggests that rather than primarily talking about the brand and products, engaging in listening and asking questions can provide valuable insights into product-market fit. He provides a list of questions aimed at deepening understanding of customer needs and preferences. Additionally, he explains the psychological advantages of an "Enter to Win" campaign over discount offers for collecting email addresses, highlighting how excitement, anticipation, and the perception of winning a valuable prize can significantly increase participation and engagement. Austin outlines practical steps for setting up an email collection process using tools like Klaviyo and Shopify, and concludes by reiterating the dual goals of understanding customers better and efficiently collecting email addresses at events.

SHOW LINKS

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-129-getting-the-most-out-of-events

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Wed, 27 Mar 2024 01:00:00 -0700
Making Your First Video

3/13/24 - Episode 128

Episode Summary

This podcast episode offers a comprehensive guide on creating simple yet effective videos for e-commerce content marketing, emphasizing the importance of video content in 2024. The host, a proponent of video marketing for every e-commerce store, demonstrates how to craft a video using Clip Champ, a free Microsoft software ideal for beginners due to its simplicity and intuitive interface. The episode details the process of creating a promotional video for an Airbnb cabin, starting from scripting to the final touches, utilizing features like text-to-speech for voiceovers and basic editing techniques to enhance visual assets. The host showcases how to effectively use transitions, background music, and motion effects to make static photos engaging, and introduces ways to incorporate text for additional information. The tutorial is designed to motivate e-commerce store owners to overcome hesitations about video production by demonstrating an accessible, easy-to-follow method that doesn't require advanced equipment or software, encouraging them to start incorporating video content into their marketing strategies.

SHOW LINKS

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-128-making-your-first-video

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Wed, 13 Mar 2024 01:00:00 -0700
Building Your List Through Other Channels

2/28/24 - Episode 127

Episode Summary

In this podcast episode, the focus is on strategies for Shopify store owners to incorporate customers from third-party channels like Amazon, Etsy, and eBay into their email marketing lists. The episode emphasizes the significance of email marketing in e-commerce, stating that established brands should aim to generate a significant portion of their revenue from email through both automated flows and targeted campaigns.

The challenges of marketing to customers on third-party platforms are discussed, highlighting the inability to directly email these customers. Strategies for enticing customers to join a Shopify store's email list include offering compelling incentives such as welcome gifts, educational content, or warranty registration. The importance of making the call to action clear and simple is stressed, with suggestions on how to effectively communicate offers through pack-ins, stickers, dedicated landing pages, QR codes, and friendly URLs.

The episode also covers the necessity of adhering to third-party platform policies to avoid policy violations, briefly outlining the guidelines set by Amazon, Etsy, and eBay regarding customer engagement and data collection.

The takeaway is a call to action for listeners to start engaging their customers more effectively by testing out these methods, with optimism about the potential for quick and positive results. The episode provides actionable insights for Shopify store owners looking to expand their email marketing efforts by integrating customers from various selling platforms.

SHOW LINKS

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-127-building-your-list-through-other-channels

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Wed, 28 Feb 2024 01:00:00 -0800
Video Content in eCommerce

2/14/24 - Episode 126

Episode Summary

This episode discusses the importance and effectiveness of video content in e-commerce, using a case study of a company known for its aggressive video marketing strategy. It highlights how this company has successfully used video content to showcase product features, create a strong brand identity, and significantly increase its marketing reach and sales. The episode emphasizes the power of well-produced video content in engaging potential customers, driving traffic, and boosting conversions for online stores.

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-126-video-content-in-e-commerce

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Wed, 14 Feb 2024 01:00:00 -0800
How Aggressive is your Marketing?

1/31/24 - Episode 125

Episode Summary

In this podcast episode, Scott Austin critiques Bearskin Tactical's marketing by reviewing 62 promotional emails he received from them in a month. He notes their aggressive marketing, with emails sent out twice daily, often featuring engaging visuals and emojis. However, he disapproves of their deceptive sales tactics, where the company advertises fake sales with inflated list prices that never change.

Austin acknowledges the effectiveness of Bearskin Tactical's approach in terms of customer engagement and expanding their product line. He commends their email copywriting, creative use of urgency, and product presentation strategies, including the use of animated graphics and tiered pricing discounts.

Yet, he advises against duplicating their dishonest sales strategy and stresses the importance of honest marketing. He suggests having unique landing pages for each campaign for SEO benefits and challenges listeners to consider increasing the frequency of their honest email campaigns to enhance their marketing efforts.

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast

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Wed, 31 Jan 2024 01:00:00 -0800
Add This Page for SEO

1/17/24 - Episode 124

Episode Summary

This episode offers advice on improving SEO traffic for e-commerce sites. The episode emphasizes the importance of creating a dedicated page for discount codes, with a focus on optimizing for relevant keywords. It suggests including high-quality content, current and valid coupon codes, and clear information about the use of discount codes. The podcast also discusses the strategy of building separate, optimized pages for different discount programs such as military, student, or first responder discounts. Finally, it highlights common mistakes in discount code pages using the example of a top Shopify brand.

DISCOUNT CODE LINK

https://<your shop url>/discount/<your discount code>?redirect=/<your campaign / collection / product url >

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-124-add-this-page-for-seo

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Wed, 17 Jan 2024 01:00:00 -0800
47 Ideas for Post-Purchase eMail Flows

1/3/24 - Episode 123

Episode Summary

In this episode, Scott, discusses the significance of email marketing for e-commerce brands, particularly those using Shopify and Klaviyo. He emphasizes that well-executed email strategies can contribute significantly to a brand's revenue, potentially accounting for one-quarter to one-third of it. The discussion revolves around two types of emails: campaigns (bulk emails for events like sales) and flows (triggered emails sent to individuals based on specific actions like making a purchase).

Scott highlights the importance of post-purchase email flows as a tool to convert one-time buyers into repeat customers. He suggests various post-purchase email ideas, initially covering basic notifications already provided by Shopify like order confirmation, shipping and delivery notifications, and requests for reviews.

The focus then shifts to more strategic email flows that brands should set up using their email tool. These include personalized thank you notes, delayed shipping notifications, reminders of warranties or guarantees, cross-sell recommendations, replenishment reminders, subscription options, and suggestions for product replacements or upgrades.

Additionally, Scott proposes ideas for engaging customers beyond direct sales, such as educating them about products, sharing maintenance tips, suggesting product customizations, and offering ideas for different uses or upcycling of products. He also touches on incorporating brand stories, sustainability practices, and community involvement in emails.

For implementation, Scott advises keeping each email focused on a single topic and call to action, creating product-specific flows, managing multiple flows for ease, and not worrying about sending too many emails if they offer value. He underscores the necessity of content creation in email marketing and the iterative process involved in developing effective content.

The episode concludes with Scott reiterating the importance of post-purchase emails in growing a business and enhancing customer engagement, emphasizing the need to tailor these strategies to fit the brand's voice and customer demographics.

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-123-49-ideas-for-post-purchase-email-flows

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Wed, 03 Jan 2024 01:00:00 -0800
Using AI in Customer Support

12/20/23 - Episode 122

Episode Summary:

This episode discusses the use of AI, particularly a new feature called GPTs, in improving the efficiency and accuracy of customer support for e-commerce brands. The host, a proponent of AI, describes GPTs as custom versions of ChatGPT that provide consistent experiences and are easy to create without coding knowledge. These tailored AI systems can be fed specific data sources, such as a company's website, to ensure high-quality, accurate information.

The episode details a practical application where GPTs are used for customer support. By restricting the AI to a company's website, it can quickly provide relevant answers, enhancing the customer experience. This is particularly useful for smaller e-commerce brands that outsource their customer support, often resulting in slow and inadequate service due to lack of brand-specific knowledge. The GPTs can also be restricted to certain websites or incorporate uploaded files like product manuals for more precise information.

The process of setting up a GPT is explained through a step-by-step demonstration, showcasing how to create a customer support representative AI. The host emphasizes the importance of the AI's tone and the ability to tailor it to specific needs, such as being professional and empathetic for products related to recovery from injuries.

A limitation of the GPTs is mentioned: ChatGPT's query throttles, which restrict the number of queries. The quality of the GPT's responses depends on the quality of the content provided. The host advises regularly updating the website with new information from customer queries to ensure the GPT remains effective.

In conclusion, the host recommends using GPTs for brands on the paid plan of ChatGPT, emphasizing their ability to leverage existing content for accurate customer support responses.

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-122-using-ai-in-customer-support

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Wed, 20 Dec 2023 01:00:00 -0800
Color Palette for your Shopify Store

12/6/23 - Episode 121

Key topics include:

  • Importance of Color Palette: Emphasizes the role of a consistent color palette in brand recognition and emotional connection with the audience. Colors distinguish a brand from competitors and are integral to the brand's identity​​.
  • Color Theory Basics: Explains primary, secondary, and tertiary colors, and the concept of color relationships like complementary, analogous, and split complementary colors​​.
  • Color Schemes: Discusses different color schemes such as triadic, tetradic, and monochromatic, highlighting their applications and effects on brand aesthetics​​.
  • Emotions and Meanings of Colors: Describes how various colors evoke specific emotions and associations, influencing customer perception and brand messaging​​.
  • Crafting a Color Palette: Offers a step-by-step guide on creating a brand's color palette, considering brand personality, target audience, and industry trends. It suggests using tools like ColorHexa for color selection and stresses the importance of a minimalist approach to color choices​​.
  • Implementing the Color Palette: Covers practical aspects of applying the color palette to a Shopify store, including theme customization, notification settings, and consistency across customer-facing apps. It advises against frequent changes to maintain brand consistency and trust​​.

This episode provides a comprehensive understanding of how to effectively choose and implement a color palette to enhance a Shopify brand's identity and customer appeal.

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-121-creating-a-color-palette-for-your-shopify-brand

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Wed, 06 Dec 2023 01:00:00 -0800
Let's Review Some Black Friday Campaigns

11/22/23 - Episode 120

This podcast episode by Scott Austin focuses on analyzing Black Friday marketing strategies of Shopify stores. Scott begins by searching for "Black Friday deals Backpack 2023" on Google and examines the results, particularly focusing on Shopify stores appearing in the search.

He first discusses an AdWords result, critiquing the use of a pop-up for email sign-ups, which he believes should be avoided during high-traffic events like Black Friday. He suggests directly ushering customers into the shopping experience. Scott notes that while the site he examines has good merchandising elements, such as a gift guide, it lacks a holiday theme and urgency in its Black Friday sales messaging.

Next, he looks at stores appearing in Google shopping ads and finds that many do not mention Black Friday in their product descriptions. He suggests that they could improve by being more specific about their sales and adding thematic elements to create a festive atmosphere.

Scott also reviews organic search results for Shopify stores, noting the difficulty for these stores to rank high on Google. He finds that these stores generally lack filters and sorting options, which could help customers find the best deals or products more easily.

Throughout the episode, Scott offers constructive criticism and suggestions for improvement, such as:

  • Avoiding pop-ups during sales events and instead focusing on the shopping experience.
  • Creating a sense of urgency and indicating the end date of sales to motivate customers.
  • Including holiday theming and messaging to enhance the festive atmosphere.
  • Improving site navigation and product filtering options for better user experience.
  • Clearly indicating sale items and discounts to avoid customer confusion.

He concludes by expressing surprise at the general lack of optimization in the Black Friday campaigns of the Shopify stores he reviewed, suggesting that there is significant room for improvement in their online marketing strategies.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-120-lets-review-some-black-friday-campaigns

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Wed, 22 Nov 2023 01:00:00 -0800
Shopify Product Recommendations Done Right

11/8/23 - Episode 119

The podcast episode discusses the selective use of product recommendations on Shopify. Unlike Amazon, which has a vast catalog, Shopify stores should use recommendations sparingly. Scott Austin suggests using them for complementary products, like Ortho Bracing's ice packs for therapy machines, and for upselling, as with Chama Valley Meat Co.'s bundled meat products. He recommends manual over automatic recommendations due to Shopify stores typically having less data. For stores with product lines or franchises, like The Game Steward's board games, custom code can highlight related products. The key takeaway is to use recommendations to enhance, not distract from, the customer's shopping experience.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-119-shopify-recommended-products-done-right

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Wed, 08 Nov 2023 01:00:00 -0800
AI Images in your Shopify Store

10/25/23 - Episode 118

Introduction: Scott Austin introduces the topic of AI for Image Generation and mentions that there will be an accompanying video for the podcast.

Importance of AI in E-commerce: Scott emphasizes the significance of content creation for building e-commerce brands. He believes AI is a valuable tool for content creation strategies.

Recent Advancements: He notes recent improvements in graphics and image generation from AI.

Tools for AI Image Generation: Scott covers two main tools:

Dolly three from Openai: This tool allows users to create specifications for image generation. It's now integrated with Chat GPT, making image generation even easier.
Adobe Photoshop: Adobe has incorporated AI tools into its suite, enhancing graphic design capabilities.

Practical Use Cases: Scott provides several examples of how he uses these tools in his agency:

Creating graphics for podcast episodes.
Generating images for specific client needs, such as campers by a campfire or a snake on coconut substrate.
Producing images for e-commerce, like store owners in front of their shops or families during Easter.

Challenges with AI Image Generation: While AI can produce impressive results, it's not always perfect. Scott mentions instances where the AI didn't follow specific instructions or produced images that were slightly off in terms of realism or context.

Conclusion: Scott concludes by highlighting the potential of AI in image generation, especially for e-commerce. However, he also emphasizes the need for human intervention to ensure the images align with specific requirements.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-118-ai-images-in-your-shopify-store

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Wed, 25 Oct 2023 01:00:00 -0700
Bundles in Your Shopify Store

10/11/23 - Episode 117

Bundles are combinations of products sold together, often at a discount. There are various types of bundles such as Pure, Mixed, Cross-Category, and more. They offer numerous benefits to businesses, including convenience, increased sales, inventory movement, and enhanced shopping experiences. Shopify has introduced a new Bundle App, which is free and aids in managing bundle inventory. However, it comes with some limitations, like a three-option limit. For stores new to bundling, the Shopify Bundles app is worth considering. It's essential to focus on customer needs and use personas to design impactful bundles.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-117-bundles-in-your-shopify-store

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Wed, 11 Oct 2023 01:00:00 -0700
Dynamic Sources in Your Shopify Store

9/27/23 - Episode 116

Scott Austin discusses the benefits of using dynamic sources in Shopify's Online Store 2.0 theme to create more maintainable pages for products and collections. Dynamic sources allow for the connection of theme settings to various data entities, reducing the need for multiple unique templates and making it easier to manage content across the store. He provides examples of how dynamic sources can be utilized, such as automatically updating page titles or color schemes. Scott also mentions some limitations, like not every theme setting having a dynamic source and the need for code edits in certain scenarios. He encourages listeners to explore dynamic sources to simplify store maintenance, despite the learning curve involved.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-116-structured-data-and-templates

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Wed, 27 Sep 2023 01:00:00 -0700
Easy Yet Powerful Filters

9/13/23 - Episode 115

Overview:

  • Shopify has been continuously improving its platform, and the latest release allows for more robust filtering options.
  • The episode aims to guide you through implementing powerful filters on your Shopify store using free tools.

Tools Needed:

  • Shopify Search & Discovery App: This free app by Shopify helps in setting up filters.
  • Shopify Flow: Another free app that automates various tasks, including setting metafield values based on conditions.

    • Steps to Implement Filters:

    1. Define Your Taxonomy:

    • Decide what you want your filters to be (e.g., types of meat like beef, yak, lamb).

    2. Use Metafields:

    • Go to Shopify settings and then to custom data to define metafields.
    • Metafields can be set to have a dropdown menu of options, ensuring consistency.

    3. Enable Faceted Filtering in Theme:

    • Go to your Shopify theme and enable faceted filtering, which will look to the Shopify Search and Discovery app for what filters to present.

    4. Set Up Filters in Search and Discovery App:

    • Use the metafield values you've defined to set up filters.

    5. Automate with Shopify Flow:

    • Create a flow that automatically sets metafield values based on certain conditions (e.g., if the product title contains "beef," set the metafield value to "beef").

    6. Use Metafields in Collections:

    • You can now also create collections based on metafield values, ensuring consistency across your store.

    Additional Tips:

    • The episode also discusses some technical details, like how to structure data in Shopify Flow, especially when you have multiple options for a metafield.

    The episode concludes by emphasizing that small stores can now have a rich browsing experience with filters without needing a paid app, thanks to these free Shopify tools.


    VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-115-easy-yet-powerful-filters-in-your-shopify-store

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    Wed, 13 Sep 2023 01:00:00 -0700
    Digital Creators

    8/30/23 - Episode 114

    The episode delves into the world of digital creators and how they are shaping the future of online commerce. The host, Scott Austin, interviews Jaimie Lee, a prominent digital creator. They discuss the evolution of digital content, the role of influencers in the e-commerce landscape, and the tools and platforms that are empowering creators to monetize their content.

    VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-114-digital-creators

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    Wed, 30 Aug 2023 01:00:00 -0700
    Trademarks for Your Brand

    8/16/23 - Episode 113

    The podcast episode features host Scott Austin and guest Elizabeth Potts Weinstein discussing the importance and intricacies of trademarks for brands. Here's a summarized overview:

  • Basics of Trademarks: Elizabeth delves into the fundamental concepts of trademarks, explaining what they are and why they are essential for businesses.
  • Benefits of Trademarks: Registering a trademark can provide a brand with exclusive rights to its name, logo, and other identifying features. This prevents other entities from using similar marks that could confuse consumers.
  • Trademark Registration Process: Elizabeth outlines the steps involved in registering a trademark, from conducting a thorough search to ensure the mark isn't already in use, to filing the necessary paperwork and awaiting approval.
  • Common Mistakes: The podcast highlights some common pitfalls brands might encounter during the trademarking process, such as not conducting a comprehensive search or choosing a name/logo that's too generic.
  • Expert Insights: Elizabeth offers insights from her professional experience in the field of trademark law. She provides advice on best practices and shares her experiences.

    • VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-113-trademarks-for-your-brand

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    Wed, 16 Aug 2023 01:00:00 -0700
    Help Your Customers Make Decisions

    8/2/23 - Episode 112

    In this podcast episode, Shopify expert Scott Austin shares insights on improving customer decision-making in e-commerce. He critiques a client's buyer's guide, noting it lists product specifications without aiding decision-making. Scott suggests reducing the number of products presented, highlighting key differences, and using language that resonates with customers. He cites an example of a "staff pick" feature that guides customers towards the best product for their specific needs. His approach aims to enhance the customer experience and boost sales.

    VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-112-help-your-customers-make-decisions

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    Wed, 02 Aug 2023 01:00:00 -0700
    Telling Your Brand's Story

    7/19/23 - Episode 111

    In this podcast episode, the host, Scott Austin, discusses how to effectively tell a brand's story on its 'About' page using 10 Shopify stores as examples. These include All Birds, Asphalt, Blend Jet, Chubby, Grub Club, Nix, New Era Cap, PipCorn, Pura Vida, and WP Standard.

    Each brand uses different strategies to convey their story and values. For instance, All Birds emphasizes their environmental focus, Asphalt discusses their commitment to high-quality clothing, and Blend Jet shares their origin story and core values.

    Scott identifies seven common themes across these pages: use of multiple types of content, telling the origin story, telling a bigger story, stating how long they've been in business and where they're located, showing the owners and/or team, showing a timeline, and explicitly stating their core values. He encourages listeners to consider these elements when creating their own 'About' pages.

    VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-111-enhancing-your-brand-with-your-about-page

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    Wed, 19 Jul 2023 01:00:00 -0700
    Mastering Your Klaviyo Welcome Series

    7/5/23 - Episode 110

    Host Scott Austin discusses the importance of a compelling welcome series in email marketing. He emphasizes that a well-crafted welcome series is crucial for brand building, customer engagement, and retention. Scott advises against focusing solely on revenue generation in the welcome series, instead suggesting it should be used to tell the brand's story and differentiate it from competitors. He provides practical tips on creating a welcome series, including reusing existing content and planning an ideal series. He concludes by suggesting 20 potential topics for welcome series emails and provides a link to 67 more ideas.

    FULL LIST OF CONTENT IDEAS - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-110-make-a-compelling-welcome-series

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    Wed, 05 Jul 2023 01:00:00 -0700
    Getting Started with Google Ads in your Shopify Store

    6/21/23 - Episode 109.

    In this podcast, Scott Austin talks with Andrew Maff of BlueTuskr. Andrew explains how Shopify store owners can get started with Google advertising.

    SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-109-getting-started-with-google-ad-in-your-shopify-store

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    Wed, 21 Jun 2023 01:00:00 -0700
    Getting Started with eMail Campaigns for your Shopify Store

    6/7/23 - Episode 108.

    In this podcast, Scott Austin discusses the importance of email as a revenue driver for Shopify stores, particularly focusing on the use of Klaviyo for email marketing. Klaviyo divides emails into two types: flows and campaigns.

    Flows are automated email sequences triggered by customer behaviors and events, like signing up for a newsletter or making a purchase. These allow stores to automate large parts of their email marketing, ensuring customers receive timely and relevant content.

    Campaigns are one-time send emails used for newsletters, sales promotions, and broad communication. These emails are not based on specific customer actions but can be tailored to specific segments of the email list based on criteria like purchase history or geography.

    Austin advises stores to first focus on flows due to their automated nature. However, he emphasizes the importance of campaigns, noting that they can account for half of the email revenue in a mature Klaviyo implementation.

    He also details the process of setting up an email campaign using the example of a "Free Gift with Purchase" promotion, illustrating how this can be more economically beneficial for a store than a traditional percentage-off discount.

    The podcast covers everything from selecting the free gift and calculating potential profit margins, to establishing campaign timelines, creating landing pages and setting up on-site promotions. It also provides detailed instructions on how to use Shopify's automatic discounts and the best practices for creating and scheduling campaign emails in Klaviyo.

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    Wed, 07 Jun 2023 01:00:00 -0700
    Consult with ClubTech Golf

    5/24/23 - Episode 107.

    In this episode, the host, Scott Austin, consults with Dave Jordan of ClubTech Golf and provides his advice on how to improve the store and business.

    SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-107-consult-with-clubtech-golf

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    Wed, 24 May 2023 01:00:00 -0700
    Shopify Email Branding: Elevating Customer Experience

    5/10/23 - Episode 106.

    In this episode, the host, Scott Austin, emphasizes the importance of consistent branding across all customer touchpoints, especially emails, for Shopify stores. He highlights the benefits of incorporating branding elements in emails, such as reinforcing brand identity, building trust, and gaining a competitive advantage.

    The episode discusses the challenges of maintaining consistency in branding due to the use of various tools for customer engagement. Scott provides a solution for creating consistent branding in Shopify email notifications using Klaviyo, an email marketing platform.

    The process of customizing email notifications involves four steps:

  • Create universal content for Shopify templates in Klaviyo, including header and footer sections that can be used across all email templates.
  • Create a unique template for each Shopify notification, using Klaviyo's starting templates and editing the content to match the store's brand voice.
  • Export the template to Shopify by copying the HTML code from Klaviyo and pasting it into the appropriate notification in Shopify Admin.
  • Test the new template by previewing it in Shopify, sending a test email, and acting as a customer to ensure the notification works as intended.

    • In summary, implementing consistent branding across Shopify email notifications requires some effort but significantly contributes to the overall brand-building process, helping stores stand out from competitors.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-106-add-rich-branding-to-your-shopify-notification-emails

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    Wed, 10 May 2023 01:00:00 -0700
    Images in Your Shopify Store

    4/26/23 - Episode 105.

    In this podcast episode, Scott Austin provides an update on using images in Shopify stores in 2023. He emphasizes the importance of images for effective communication and design, and discusses different image file types such as raster (JPG, PNG, and WEBP) and vector images (SVG). He advises against using GIFs due to large file sizes and suggests using HTML5 video format for animations.

    Scott recommends using SVG for graphics like logos and icons, JPG for photos, PNG for graphics when SVG is unavailable, and WEBP for better compression. He also explains where images are stored in the Shopify Admin and provides best practices for image management.

    Image editing software discussed in the episode includes Adobe Photoshop, Illustrator, and Premiere Pro, as well as open-source tools like GIMP, BIMP, Inkscape, and Canva. Scott wraps up by highlighting Shopify's improvements, such as support for more file types and image optimization services, allowing users to focus on growing their businesses.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-105-all-about-images-in-your-shopify-store


    SHOW LINKS

    SOFTWARE

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    Wed, 26 Apr 2023 01:00:00 -0700
    Should You Upgrade to Shopify Plus

    4/12/23 - Episode 104. In this podcast episode, Scott Austin discusses Shopify Plus, explaining that upgrading to this plan is primarily an economic decision for most stores. He highlights the features that come with Shopify Plus but emphasizes that the financial impact is more significant. The episode provides a mathematical breakdown of when upgrading to Shopify Plus can save a store money, considering factors such as the number of Shopify stores and potential app fee savings. Scott shares a decision-making tool in the form of an Excel file to help businesses calculate which Shopify plan is most cost-effective for them. While he acknowledges that some stores may need to upgrade to Plus for specific features, he believes this is the case for only about 5% of businesses.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-104-should-you-upgrade-to-shopify-plus

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    Wed, 12 Apr 2023 01:00:00 -0700
    Harness the Power of ChatGPT for Your Shopify Store

    3/29/23 - Episode 103. In this episode, I talk about the rapidly exploding developments happening in AI. I show how you can use AI in your Shopify store today and give some best practices to get the most out of it.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-103-harnessing-the-power-of-chatgpt-for-your-shopify-store

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    Wed, 29 Mar 2023 01:00:00 -0700
    Google Analytics 4 and Shopify

    3/15/23 - Episode 10. In this episode, I explain the steps you need to take to create a Google Analytics 4 property and connect it to your Shopify store using the newly updated Google sales channel in Shopify.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-102-adding-google-analytics-4-to-your-shopify-store

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    Wed, 15 Mar 2023 01:00:00 -0700
    Wholesale in your Shopify Store

    3/1/23 - Episode 101. In this episode, I explain the best practices for building a wholesale store in Shopify.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-101-wholesale-in-your-shopify-store

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    Wed, 01 Mar 2023 01:00:00 -0800
    Review of Shopify Improvements

    2/15/23 - Episode 100. In this episode, I review the recent product improvements made by Shopify to the platform.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-100-recent-improvements-from-shopify

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    Wed, 15 Feb 2023 01:00:00 -0800
    Review of Some Shopify Stores

    2/1/23 - Episode 99. In this episode, I review the product pages of three random Shopify stores that I found by doing Valentine's Day searches and clicking on Google Shopping ads.

    VIDEO OF THE EPISODE - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-99-review-of-some-shopify-stores

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-99-review-of-some-shopify-stores

    SHOW LINKS


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    Wed, 01 Feb 2023 01:00:00 -0800
    Review of the Flex Theme for Shopify Stores

    1/18/23 - Episode 98. In this episode, I give an updated review of my favorite Shopify theme, Flex.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-98-review-of-the-flex-theme-for-shopify-stores

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    Wed, 18 Jan 2023 01:00:00 -0800
    Your First Facebook Ad Campaign

    1/4/23 - Episode 97. In this episode, I talk to Brendan Hughes from Optily about how to get started with your first Facebook ad campaign for your Shopify store.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-97-the-first-facebook-ad-campaign-for-your-shopify-store

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    Wed, 04 Jan 2023 01:00:00 -0800
    How to Kickstart Creating Copy for your Shopify Store

    12/21/22 - Episode 96. In this episode, I talk about a new AI tool that can help you create first drafts of copy for your Shopify Store.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-store

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    Wed, 21 Dec 2022 01:00:00 -0800
    A/B Testing in your Shopify Store - Part 2

    12/7/22 - Episode 95. In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-95-a-b-testing-in-your-shopify-store-part-2

    Part 1 of this Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-store

    SHOW LINKS

    Wed, 07 Dec 2022 01:00:00 -0800
    A/B Testing in your Shopify Store - Part 1

    11/23/22 - Episode 94. In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-store

    SHOW LINKS

    Wed, 23 Nov 2022 01:00:00 -0800
    Gift Guides in your Shopify Store

    11/05/22 - Episode 93. In this episode, I talk about how to create gift guides to engage your customers and drive new SEO traffic.

    EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-93-gift-guides-in-your-shopify-store

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-93-gift-guides-in-your-shopify-store

    SHOW LINKS

    Wed, 09 Nov 2022 01:00:00 -0800
    The Hardware Setup for your Shopify Store

    10/26/22 - Episode 92. In this episode, I talk about how the right computer hardware and workstation setup can help make you more efficient.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-92-the-computer-setup-for-your-shopify-store

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    Wed, 26 Oct 2022 01:00:00 -0700
    Community Building with Crazy for Ewe

    10/12/22 - Episode 91. In this episode, I talk to Ellen Lewis from Crazy for Ewe. Ellen talks to us about how she builds community for her knitting business.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-91-building-community-with-crazy-for-ewe

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    Wed, 12 Oct 2022 01:00:00 -0700
    Quality Checking Tools for your Shopify Store

    09/24/22 - Episode 90. In this episode, I explain how you can make tools that you can use to verify the quality of the content and taxonomy in your Shopify store.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-90-quality-checking-tools-in-your-shopify-store

    SHOW LINKS

    Wed, 28 Sep 2022 01:00:00 -0700
    Shopify Riches in Motocross Niches with Ryno Power

    09/14/22 - Episode 89. In this episode, I talk to Ryan McCarthy. He's the CEO of Ryno Power, a nutritional supplement brand that has grown to 7 figures by focussing the marketing on niche audiences.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-89-shopify-riches-in-motocross-niches-with-ryno-power

    SHOW LINKS

    Wed, 14 Sep 2022 01:00:00 -0700
    Successful Shopify SEO with OrthoBracing

    08/31/22 - Episode 88. In this episode, I talk to Jordan Hitchens who has built a 7-figure Shopify store using SEO as the traffic source.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-88-shopify-seo-with-orthobracing

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    Wed, 31 Aug 2022 01:00:00 -0700
    Successful Shopify SEO with eBike Generation

    08/17/22 - Episode 87. In this episode, I talk to John Murphy who has built a 7-figure Shopify store using SEO as the traffic source.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-87-shopify-seo-with-ebike-generation

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    Wed, 17 Aug 2022 01:00:00 -0700
    You Don't Need a Shopify App for That

    08/03/22 - Episode 86. In this episode, I'll show the types of site improvements that can be done by editing the theme code instead of adding another Shopify app to your tech stack.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-86-you-dont-need-a-shopify-app-for-that

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    Wed, 03 Aug 2022 01:00:00 -0700
    Migrating Your Store to Shopify

    07/20/22 - Episode 85. In this episode, I'll show you how to migrate to Shopify from any other e-commerce platform.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-85-migrating-your-store-to-shopify

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    Wed, 20 Jul 2022 01:00:00 -0700
    More Rich Product Content in Your Shopify Store

    07/06/22 - Episode 84. In this episode, I'll show you more examples of stores that have rich content on their product pages. All of these stores are using newer, Online Store 2.0 themes.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-84-more-rich-product-content-in-your-shopify-store

    EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-84-more-rich-product-content-in-your-shopify-store

    SHOW LINKS


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    Wed, 06 Jul 2022 01:00:00 -0700
    Ecommerce SEO with The Game Steward

    6/22/22 - Episode 823. In this episode, I talk to Dan of The Game Steward, a Shopify store that has been very successful with its efforts on SEO. So you'll get actionable SEO best practices from a stare that has been very successful with SEO.

    SHOW TRANSCRIPT -https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-83-ecommerce-seo-with-the-game-steward

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    Wed, 22 Jun 2022 01:00:00 -0700
    Let's Review Some Shopify Stores

    6/8/22 - Episode 82. In this episode, I review three, randomly picked Shopify stores.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-81-best-practices-for-online-store-2-0

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    Wed, 08 Jun 2022 01:00:00 -0700
    Best Practices for Online Store 2.0

    5/15/22 - Episode 81. I've been working with Online Store 2.0 long enough now that I've developed some best practices that I'm going to share with you.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-81-best-practices-for-online-store-2-0

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    Wed, 25 May 2022 01:00:00 -0700
    Recent Improvements from Shopify

    5/11/22 - Episode 80. Learn about all the improvements that Shopify has made to the platform in the last 9 months.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-80-recent-improvements-from-shopify

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    Wed, 11 May 2022 01:00:00 -0700
    Outsourcing Help in your Shopify Store

    4/27/22 - Episode 79. In this episode, Anita Mahaffey, founder of Cool-jams, explains how she grew her e-commerce business to 7 figures without hiring any full-time employees.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-79-outsourcing-in-your-shopify-store

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    Wed, 27 Apr 2022 01:00:00 -0700
    Protect Yourself from Identity Theft

    4/13/22 - Episode 78. This episode details my recent experience with identity theft and gives you some actionable steps that you can take to protect yourself.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-78-protect-yourself-from-identity-theft

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    Wed, 13 Apr 2022 01:00:00 -0700
    The Software Stack for your Shopify Store

    3/30/22 - Episode 77. This episode explains the many other software systems that a Shopify store will use outside of Shopify to complete its software stack.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-77-the-software-stack-for-a-shopify-store

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    Wed, 30 Mar 2022 01:00:00 -0700
    Create Your First Brand Style Guidelines

    3/16/22 - Episode 76. This episode explains how to create the first Brand Style Guidelines for your Shopify store. Theme code is also provided that you can use to document your guidelines.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-76-create-your-first-brand-style-guidelines

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    Wed, 16 Mar 2022 01:00:00 -0700
    Consult with Delafield Quilt Company

    3/2/22 - Episode 75. This episode is a consult with Delafield Quilt Company, a Shopify store out of Wisconsin that sells quilting supplies.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-75-consult-with-delafield-quilt-company

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    Wed, 02 Mar 2022 01:00:00 -0800
    Consult with Bixby Chocolate

    2/16/22 - Episode 74. This episode is a consult with Bixby Chocolate, a Shopify store out of Maine that makes and sells high-quality, great-tasting chocolate.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-74-consult-with-bixby-chocolate

    EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hest

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    Wed, 16 Feb 2022 01:00:00 -0800
    Consult with Hest

    2/2/22 - Episode 73. This episode is a consult with Hest, a Shopify store out of the Pacific Northwest that manufactures and sells beds and pillows for campers and outdoor adventurers.s.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hest

    EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hest

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    Wed, 02 Feb 2022 01:00:00 -0800
    Getting the Most Out of Klaviyo


    SHOW LINKS


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    Wed, 19 Jan 2022 01:00:00 -0800
    Consult with 4th Moon Toys
    1/5/22 - Episode 71. This episode is a consult with 4th Moon Toys, a Shopify store that sells vintage Star Wars toys. This business has the unique problem of limited inventory that is not easily replaced.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-71-consult-with-4th-moon-toys

    EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-71-consult-with-4th-moon-toys

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    Wed, 05 Jan 2022 01:00:00 -0800
    Rich Product Content in Your Shopify Store

    12/22/21 - Episode 70. In this episode, I'll show you examples of stores that have rich content on their product pages.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-70-rich-product-content-in-your-shopify-store

    EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-70-rich-product-content-in-your-shopify-store

    SHOW LINKS


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    Wed, 22 Dec 2021 01:00:00 -0800
    Restricting Access in Your Shopify Store

    12/8/21 - Episode 69. In this episode, I'll explain how you can grant or restrict access, depending on how you look at it, in your Shopify store. You can do this store-wide, page-by-page or with elements on a page.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-68-dns-overview-for-shopify-stores

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    Wed, 08 Dec 2021 01:00:00 -0800
    DNS Overview for Shopify Stores

    11/24/21 - Episode 68. In this episode, I'll give an overview of DNS. Learn all of the terms and steps to getting your DNS properly set up for your Shopify store.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-68-dns-overview-for-shopify-stores

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    Wed, 24 Nov 2021 01:00:00 -0800
    Let's Review Some Shopify Stores

    11/10/21 - Episode 67. In this episode, I'll review three Shopify stores and let you know my impressions of them.

    SHOW LINKS

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-67-lets-review-some-shopify-stores

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    Wed, 10 Nov 2021 01:00:00 -0800
    How to Work with Customer Support

    10/27/21 - Episode 66. In this episode, I'll cover my best practices when dealing with customer support.

    SHOW LINKS

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-66-how-to-work-with-customer-support

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    Wed, 27 Oct 2021 01:00:00 -0700
    Adding Buyer's Guides to your Shopify Store

    10/13/21 - Episode 65. In this episode, I'll explain why I'm bullish on Buyer's Guide and give you some tips and tricks to get started on building your Buyer's Guide.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-65-adding-buyers-guides-to-your-shopify-store

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    Wed, 13 Oct 2021 01:00:00 -0700
    Your First Holiday Campaign

    9/29/21 - Episode 64. In this episode, I'll help you create your first holiday campaign. I'll keep you focussed on the three essential pillars of a holiday campaign.

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-64-your-first-holiday-campaign

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    Wed, 29 Sep 2021 01:00:00 -0700
    Google Tools for your Shopify Store

    9/15/21 - Episode 63. In this episode, I go through many of the different Google tools and services that you will use with your Shopify store. I'll explain what each one is used for and give you guidance on how to connect them.

    SHOW LINKS

    • Setting up and using Search Console with your Shopify store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-45-setting-up-and-using-search-console-with-your-shopify-store
    • Setting up Google Analytics for your Shopify store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-28-setting-up-google-analytics-in-your-shopify-store
    • Setting up Google My Business - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-14-step-1-of-seo-for-your-shopify-store
    • Connecting Google Search Console and Google Analytics - https://jadepuma.com/blogs/shopify-tutorials/connecting-google-search-console-and-google-analytics-for-your-shopify-store
    • Google Ads - https://www.youtube.com/playlist?list=PL1vNrn711L8TabCKAbtEpmTb8vr8q6mfM
    • Google Tag Manager - https://www.youtube.com/playlist?list=PL92pEp_0XVLpEse3d2i-zv034Vyi64gmF

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-63-google-tools-for-your-shopify-store

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    Wed, 15 Sep 2021 01:00:00 -0700
    Why Shopify in 2021

    9/1/21 - Episode 62. In this episode, I update my recommendation on why Shopify is the best choice for e-commerce stores.

    SHOW LINKS

    SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-62-why-shopify-in-2022

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    Wed, 01 Sep 2021 01:00:00 -0700
    Linear Shopping Experiences in Shopify Stores

    8/18/21 - Episode 61. In this episode, I explain a concept that I call Linear Shopping Experiences. I'll demonstrate how they simplify the purchase process for customers and show you different ways that you can implement in your store.

    SHOW LINKS

    SHOW TRANSCRIPT

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    Wed, 18 Aug 2021 01:00:00 -0700
    John's Crazy Socks

    8/4/21 - Episode 60. In this episode, I do an online consult with the founders of John's Crazy Socks and you get to listen in. Hear how they got their mission-based business started and how they have grown their business.

    SHOW LINKS

    SHOW TRANSCRIPT

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    Wed, 04 Aug 2021 01:00:00 -0700
    Seasonal Products in your Shopify Store

    7/21/21 - Episode 59. In this episode, I share 9 best practices that you can use with seasonal products to increase conversion and repeat purchases.

    SHOW LINKS

    SHOW TRANSCRIPT

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    Wed, 21 Jul 2021 01:00:00 -0700
    Shopify Unite 2021

    7/7/21 - Episode 58. In this episode, I cover the recent announcements from Shopify at their Unite conference. I also give you my recommendations on how to factor them into your plans.

    SHOW LINKS

    SHOW TRANSCRIPT

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    Wed, 07 Jul 2021 01:00:00 -0700
    WebP Images in your Shopify Store

    6/23/21 - Episode 57. In this episode, I cover the WebP image format and how it is used in Shopify stores. Learn how different browsers get different images. And get my recommendations on how to pre-process your images before uploading them to your Shopify store.

    SHOW LINKS

    SHOW TRANSCRIPT

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    Wed, 23 Jun 2021 01:00:00 -0700
    Fonts in your Shopify Store

    6/9/21 - Episode 56. Learn about the differences between fonts. Get three strategies on how to pick the fonts for your new Shopify brand.

    SHOW LINKS

    SHOW TRANSCRIPT

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    Wed, 09 Jun 2021 01:00:00 -0700
    ALT Text in your Shopify Store

    5/26/21 - Episode 55. In this episode, I cover ALT text in your Shopify store. What is ALT text? Why is it important? How to edit ALT text. And best practices.

    SHOW TRANSCRIPT

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    Wed, 26 May 2021 01:00:00 -0700
    TikTok Exploded My Shopify Business

    5/12/21 - Episode 54. Learn how GripClean sold out all of their inventory by going viral on TikTok.

    SHOW LINKS

    SHOW TRANSCRIPT

    Wed, 12 May 2021 01:00:00 -0700
    Recent Improvements from Shopify

    4/28/21 - Episode 53. Learn about all the improvements that Shopify has made to the platform in the last 6 months.

    SHOW TRANSCRIPT AND NOTES

    Wed, 28 Apr 2021 01:00:00 -0700
    SEO Link Building for your Shopify Store

    4/14/21 - Episode 52. Learn that an effective SEO program needs to have a link-building strategy. And get 11 ideas to apply to your link-building strategy.

    Show Links


    SHOW TRANSCRIPT

    Wed, 14 Apr 2021 01:00:00 -0700
    Ensuring Your Shopify Store is Responsive

    3/31/21 - Episode 51. Learn how to put together a matrix of devices, screen sizes and browsers that reflects your customers and use the matrix to test the responsiveness of your Shopify store.

    Show Links


    SHOW TRANSCRIPT

    Wed, 31 Mar 2021 01:00:00 -0700
    Messaging in your Shopify Store

    3/17/21 - Episode 50. Learn how to create buyer personas and brand voice to help you create compelling and consistent messaging.

    Show Links


    SHOW TRANSCRIPT

    Wed, 17 Mar 2021 01:00:00 -0700
    Express Checkout in Your Shopify Store

    3/3/21 - Episode 49. Learn about the nuances of express checkout for your Shopify store. And get my recommendations on how to best implement it in your store.

    SHOW TRANSCRIPT

    Wed, 03 Mar 2021 01:00:00 -0800
    Landing Pages for Your Shopify Store

    2/17/21 - Episode 48. Learn some best practices on how to make better landing pages to improve your conversion rate and optimize return on ad spend.

    SHOW TRANSCRIPT

    Show Links

    Wed, 17 Feb 2021 01:00:00 -0800
    Making a Maintainable Shopify Store

    2/3/21 - Episode 47. Learn how to make your theme customizations more easily editable and maintainable by the store staff without them having to edit code.

    SHOW TRANSCRIPT

    Show Links

    Wed, 03 Feb 2021 01:00:00 -0800
    Maintaining SEO Continuity in your Shopify Store

    1/20/20 - Episode 46. Learn how to keep Google Search up to date on the content of your store and ensure a smooth customer experience as your store evolves.

    SHOW TRANSCRIPT

    Show Links

    Wed, 20 Jan 2021 01:00:00 -0800
    Setting Up and Using Search Console with your Shopify Store

    1/6/20 - Episode 45. Learn how to connect Google's Search Console to your Shopify Store and maximize your SEO.

    SHOW TRANSCRIPT

    Show Links

    Wed, 06 Jan 2021 01:00:00 -0800
    Consult with Piano Gift Ideas

    12/23/20 - Episode 44

    SHOW TRANSCRIPT

    Show Links

    Wed, 23 Dec 2020 01:00:00 -0800
    User Testing Your Shopify Store

    12/9/20 - Episode 43

    Here's a detailed checklist for you to follow when doing user testing on your Shopify store.

    SHOW TRANSCRIPT

    Show Links

    Wed, 09 Dec 2020 01:00:00 -0800
    A Conversation with Cattlemen's Coffee

    11/25/20 - Episode 42

    In this I episode, I sit down with Dillon Glenn of Cattlemen's Coffee. We discuss his new business and his experiences with Shopify.

    SHOW TRANSCRIPT

    Show Links

    Wed, 25 Nov 2020 01:00:00 -0800
    Let Your Customers Design Your Shopify Store

    11/11/20 - Episode 41

    In this episode, I'll explain how you can use the Minimal Viable Product (MVP) methodology in your Shopify store.

  • Do small changes step by step. Getting something in front of real customers is more valuable than iterating on a solution in a vacuum without customers.
  • Listen to what customers have to say about the changes.
  • Each step should be informed by customer feedback.

    • This should result in a store that is easier for customers to purchase through, which leads to the ultimate store goals of increased conversion and Customer Lifetime Value.

    SHOW TRANSCRIPT

    Show Links

    Wed, 11 Nov 2020 01:00:00 -0800
    Recent Improvements from Shopify

    10/28/20 - In this episode, I'll cover all of the major improvements that Shopify has rolled out in the past six months.

    SHOW TRANSCRIPT

    Show Links

    Wed, 28 Oct 2020 01:00:00 -0700
    Video in your Shopify Store

    10/14/20 - In this episode, we'll cover videos in your Shopify store. What sort of videos to have. Ways to host videos. Tools to use. Best practices. And more.

    SHOW TRANSCRIPT

    Show Links

    HELP THE PODCAST

    Wed, 14 Oct 2020 01:00:00 -0700
    Why You Should Ignore the Shopify Speed Score

    9/30/20 - In this episode, I'll explain why you should ignore the Shopify Speed Score and provide an alternative method to judge the performance of your store.

    SHOW TRANSCRIPT

    SHOW LINKS

    HELP THE PODCAST

    Wed, 30 Sep 2020 01:00:00 -0700
    Create a Marketing Calendar for your Shopify Store

    9/16/20 - In this episode, I'll explain how to create the first marketing calendar for your Shopify store.

    SHOW TRANSCRIPT

    SHOW LINKS

    HELP THE PODCAST

    Wed, 16 Sep 2020 01:00:00 -0700
    Setting up Shipping in Your Shopify Store

    9/2/20 - In this episode, I'll cover the basics and the nuances of setting up the shipping rules in your Shopify store.

    SHOW TRANSCRIPT

    SHOW LINKS

    HELP THE PODCAST

    Wed, 02 Sep 2020 01:00:00 -0700
    Enhanced Collection Descriptions

    8/19/20 - In this episode, I'll show you three different ways to improve the display of collection descriptions on your collection pages. This episode is a bit technical.

    SHOW TRANSCRIPT

    SHOW LINKS

    HELP THE PODCAST

    Wed, 19 Aug 2020 01:00:00 -0700
    Edit Your Shopify Theme Code for the First Time

    8/5/20 - In this episode, I'll walk you through all of the steps you'll need to take to make the first edits to the Liquid code of your Shopify store.

    SHOW TRANSCRIPT

    SHOW LINKS

    HELP THE PODCAST


    Wed, 05 Aug 2020 01:00:00 -0700
    Why I Recommend the Judge.me Reviews App

    7/22/20 - In this episode, I'll cover what to look for in a reviews app, provide a simple recommendation (use the Judge.me app) and tell you how to get the most out of your review app.

    SHOW TRANSCRIPT

    SHOW LINKS

    HELP THE PODCAST

    Wed, 22 Jul 2020 01:00:00 -0700
    Review of Klaviyo eMail app for Shopify

    7/8/20 - I'll explain why an email app is so important to your Shopify store. Then I'll explain why I recommend Klaviyo for your email app. And lastly, I'll go into some best practices on implementing Klaviyo.

    SHOW TRANSCRIPT

    SHOW LINKS

    HELP THE PODCAST

    Wed, 08 Jul 2020 01:00:00 -0700
    Let's Review Some Shopify Stores

    6/24/20 - Listen to a review of the user experience of 3 Shopify stores. Each store is selling high-ticket products, so they should be investing in their store experience.

    SHOW TRANSCRIPT

    SHOW LINKS

    Here are the stores reviewed:

    HELP THE PODCAST

    Wed, 24 Jun 2020 01:00:00 -0700
    Glossary of Shopify Technical Terms

    6/10/20 - Here's a beginner's tutorial on many of the technical terms that you'll come across managing a Shopify store.

    SHOW TRANSCRIPT

    HELP THE PODCAST

    Wed, 10 Jun 2020 01:00:00 -0700
    Shopify ReUnite Recap

    5/27/20 - Hear a recap of the announcements that Shopify made at last week's Shopify ReUnite online video stream.

    SHOW TRANSCRIPT

    SHOW LINKS

    HELP THE PODCAST

    Wed, 27 May 2020 01:00:00 -0700
    Configuring Google Analytics for your Shopify Store

    5/13/20 - Learn how to configure Google Analytics for your Shopify store to extract the most insights from the data. Properly setting up GA takes some knowledge. In this episode, we'll give you that knowledge. As a result, your store will have has as good of metrics as the top Shopify stores do.

    SHOW TRANSCRIPT

    SHOW LINKS

    HELP THE PODCAST

    CREDITS
    These sites and articles were extremely useful in my research on this topic.

    Wed, 13 May 2020 01:00:00 -0700
    The Newest Features from Shopify

    4/29/20 - Learn about the newest features from Shopify. Also, we'll cover a couple of easy ways to increase trust in your stores.

    SHOW TRANSCRIPT

    SHOW LINKS

    HELP THE PODCAST

    Wed, 29 Apr 2020 01:00:00 -0700
    Determining the Next Business Priority for Your Shopify Store

    4/15/20 - Learn how to determine what the next project should be for growing your Shopify business.

    SHOW TRANSCRIPT

    SHOW LINKS

    HELP THE PODCAST

    Wed, 15 Apr 2020 01:00:00 -0700
    Building Large Catalog Stores in Shopify

    4/1/20 - Learn how to create a large catalog store in Shopify.

    SHOW TRANSCRIPT

    SHOW LINKS

    • Upwork
    • Excelify- Shopify app for importing Excel product files
    • Product Filter & Search - Shopify app for filters on collections and search results pages
    • Smart Tags - Shopify app that automates the tagging of products to conform to the store's taxonomy
    • Photos Resize - Shopify app that converts all product photos to a common aspect ratio

    HELP THE PODCAST

    Wed, 01 Apr 2020 01:00:00 -0700
    How to Pick a Shopify Plan for Your Store

    Learn how to pick the right Shopify plan for your business.

    3/18/20 - Learn how to pick the right Shopify plan for your business.

    SHOW LINKS

    HELP THE PODCAST



    Wed, 18 Mar 2020 01:00:00 -0700
    Review of the Turbo Theme for Shopify

    3/4/20 - Learn about the pros of cons of the Turbo theme for Shopify made by Out of the Sandbox

    SHOW LINKS

    HELP THE PODCAST

    Wed, 04 Mar 2020 01:00:00 -0800
    How to find good consultants for your Shopify store

    2/19/20 - Learn how to tell good Shopify consultants from the bad ones.

    SHOW LINKS

    HELP THE PODCAST

    Wed, 19 Feb 2020 01:00:00 -0800
    Should you offer personalized products in your Shopify store?

    2/5/20 - Learn the benefits of personalized products for your business and see if its the right thing for your Shopify store.

    SHOW LINKS

    HELP THE PODCAST

    Wed, 05 Feb 2020 01:00:00 -0800
    Gift Cards in Your Shopify Store

    1/22/20 - Learn how to improve the Gift Cards experience in your Shopify store.

    Show Links

    Wed, 22 Jan 2020 01:00:00 -0800
    Protect Your Shopify Theme

    1/8/19 - Learn about your options for backing up your theme.

    Show Links

    Wed, 08 Jan 2020 01:00:00 -0800
    Starting Your Own Podcast

    12/25/19 - Learn how to create your own podcast.

    Show Links

    Show Transcript

    Hardware

    Software

    Wed, 25 Dec 2019 01:00:00 -0800
    Step 2 of SEO for your Shopify Store

    12/11/19 - Learn how to determine where to invest in SEO to grow your Shopify business.

    Show Links

    Show Transcript

    Google Adwords keyword planner

    Google Analytics

    Alexa site info

    JadePuma's SEO Launchpad Program



    Wed, 11 Dec 2019 01:00:00 -0800
    Getting Data from Google Analytics

    11/27/19 - Here are two different ways to get useful data from Google Analytics

    SHOW LINKS

    Show Transcript

    TOOLS USED

    Google Analytics Dashboard Solution

    Google Sheets Solution

    Wed, 27 Nov 2019 01:00:00 -0800
    DIY Cart Promotions

    11/13/19 - Here's the quick and easy first step that every store should take for SEO.

    Show Links

    Subscribe

    Wed, 13 Nov 2019 01:00:00 -0800
    Step 1 of SEO for your Shopify Store

    10/30/19 - Here's the quick and easy first step that every store should take for SEO.

    Show Links

    Subscribe

    Wed, 30 Oct 2019 01:00:00 -0700
    Review of the Flex Theme

    10/16/19 - Hear my review of the new Flex theme by Out of the Sandbox.

    Show Links

    Subscribe

    Wed, 16 Oct 2019 01:00:00 -0700
    Text Content for Your Shopify Store

    10/1/19 - Learn about the importance of your text content to your Shopify store and hear 11 different tips and tricks on creating compelling text content.

    Show Links

    Subscribe

    Wed, 02 Oct 2019 01:00:00 -0700
    Blogs in Your Shopify Store

    9/18/19 - See the different ways that Shopify stores owners have used blogs to enrich their stores. And learn some best practices for blogs. Hint: its all about the content.

    Show Links

    Subscribe

    Wed, 18 Sep 2019 01:00:00 -0700
    Common Pitfalls for Shopify Stores

    9/4/19 - Learn about common pitfalls for Shopify stores and how to avoid them. I'll cover ten things that Shopify store owners that inhibit the growth of their business. And I'll discuss ways to avoid these pitfalls.

    Show Links

    Subscribe

    Wed, 04 Sep 2019 01:00:00 -0700
    Theme Upgrades and Replacements

    8/21/19 - The topic for this episode is upgrading or replacing your theme. I explain when you should do them and when you shouldn't. Then I'll cover the process and share some of my best practices.

    Show Links

    Subscribe

    Wed, 21 Aug 2019 01:00:00 -0700
    Wholesale in your Shopify Store

    8/7/19 - The topic for this episode is wholesale. I'll cover the questions you need to ask yourself about the business rules for your wholesale business. Then I'll tell you a variety of different tools you can use to implement wholesale in your Shopify store.

    Show Links

    Subscribe

    Wed, 07 Aug 2019 01:00:00 -0700
    Chrome Tools for Shopify Store

    7/24/19 - The topic for this episode is useful Chrome extensions. I'll cover what Chrome extensions and where to get them. And then I'll show you the eight Chrome extensions that I use when working with Shopify stores.

    Show Links

    Chrome Extensions

    Subscribe

    Wed, 24 Jul 2019 01:00:00 -0700
    About Pages in Your Shopify Store

    7/10/19 - The topic for this episode is the about pages for your Shopify store. I'll cover a number of best practices including content, reporting, and best practices. And I'll highlight some positive examples.

    Show Links

    Mentioned About Pages

    Subscribe

    Wed, 10 Jul 2019 01:00:00 -0700
    Establishing Trust in Your Shopify Store

    6/26/19 - The topic for this episode is establishing trust. In this case, trust is the trust that visitors have or gain for your store. I'll explain why trust is important and list different techniques that you can use to establish trust with visitors to your Shopify store.

    Show Links

    Mentioned Stores

    Mentioned Tools

    Subscribe

    Wed, 26 Jun 2019 01:00:00 -0700
    Images in your Shopify Store

    6/12/19 - In this episode, I'm going to explain what you need to know on images for your Shopify store. I'll discuss the different image formats and which scenarios to use them in. Then I highlight the software that I use to create and edit images.

    Show Links

    Software

    Shopify Apps

    Tutorials

    Subscribe

    Wed, 12 Jun 2019 01:00:00 -0700
    Understanding your Shopify business

    5/29/19 - In this episode, I'm going to present a way to break your eCommerce business down into logical pieces. This will give you a structure to evaluate and focus on your business one piece at a time so that you can evaluate what is working well and what needs improvement.

    Links

    Mentioned Shopify Stores

    Subscribe

    Wed, 29 May 2019 01:00:00 -0700
    Picking a Theme

    5/15/19 - In this episode, I'll explain my criteria for picking a theme for your Shopify store. And I'll give my recommendation for the best theme available today.

    Show Links

    Subscribe

    Wed, 15 May 2019 09:00:00 -0700
    Why Shopify?

    5/1/19 - This is the very first episode of The Shopify Solutions Podcast. In it, you'll learn two things:

    • Why I am creating this podcast.
    • Why I recommend Shopify for all small and medium size business.

    Show Links

    Subscribe

    Wed, 01 May 2019 09:00:00 -0700
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