「Watch The World #92 香港鐘表口述歷史 ｜ 取名的藝術──鐘表品牌中文名」
瑞士鐘表品牌名，大多數是創辦人的姓氏組成，所以對於我們來說總是拗口。為了迎合華人的需要，很多時候，品牌會取一個中文名，除了容易讀出之外，還希望幫助記憶。所謂不怕生壞命，最怕取壞名；講到取名這門藝術，不得不提孫秉樞博士。芝柏表、雷達和星辰都是出自他的手筆。究竟這位老先生對鐘表有著怎樣的才情和洞察？一個響亮優雅的中文名，究竟可以為品牌帶來什麼？
「Watch The World #92 Oral history of HK watches & clocks ｜ The art of naming – Chinese names of watch brands」
Brand names of Swiss watches are mostly composed of founders’ surnames, which, sometimes, is a mouthful for Chinese to pronounce. To cater to the Chinese, many times, brands will adopt a Chinese name which is not only easy to say but also easy to remember. There is an old saying, “not afraid of a bad life, but most afraid of a bad name”. Speaking of the art of naming, I absolutely have to salute Dr. Samson Sun. The Chinese names of Girard Perregaux, Rado and Citizen all came from him. What literary realm and insight does this senior gentleman possess on watches? What would an astounding and elegant Chinese name bring to the brand?
#HongKong #History #watchbrand #GirardPerregaux #RADO #citizen #星辰表 #芝柏 #香港歷史 #香港口述歷史 #oralhistory #孫秉樞 #香港鐘錶業 #香港鐘錶歷史 #鐘錶品牌 #高端鐘錶品牌 #品牌 #訪談 #英飛訪談 #江詩丹頓 #勞力士 #金撈 #vacheronconstantin #tudor #帝舵
瑞士鐘表品牌名，大多數是創辦人的姓氏組成，所以對於我們來說總是拗口。為了迎合華人的需要，很多時候，品牌會取一個中文名，除了容易讀出之外，還希望幫助記憶。所謂不怕生壞命，最怕取壞名；講到取名這門藝術，不得不提孫秉樞博士。芝柏表、雷達和星辰都是出自他的手筆。究竟這位老先生對鐘表有著怎樣的才情和洞察？一個響亮優雅的中文名，究竟可以為品牌帶來什麼？
「Watch The World #92 Oral history of HK watches & clocks ｜ The art of naming – Chinese names of watch brands」
Brand names of Swiss watches are mostly composed of founders’ surnames, which, sometimes, is a mouthful for Chinese to pronounce. To cater to the Chinese, many times, brands will adopt a Chinese name which is not only easy to say but also easy to remember. There is an old saying, “not afraid of a bad life, but most afraid of a bad name”. Speaking of the art of naming, I absolutely have to salute Dr. Samson Sun. The Chinese names of Girard Perregaux, Rado and Citizen all came from him. What literary realm and insight does this senior gentleman possess on watches? What would an astounding and elegant Chinese name bring to the brand?
#HongKong #History #watchbrand #GirardPerregaux #RADO #citizen #星辰表 #芝柏 #香港歷史 #香港口述歷史 #oralhistory #孫秉樞 #香港鐘錶業 #香港鐘錶歷史 #鐘錶品牌 #高端鐘錶品牌 #品牌 #訪談 #英飛訪談 #江詩丹頓 #勞力士 #金撈 #vacheronconstantin #tudor #帝舵
