Hosted on Acast. See acast.com/privacy for more information.
In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations for cultural context. Our experts this week are Peace Itimi and Laura Míguez, both innovative thinkers and highly experienced in international marketing. If you’re looking for practical tips on how to improve your global campaigns, this episode is for you.
In this episode:
03:46 Peace’s focus on Africa's leading presence as an emerging international market.
07:39 Why understanding cultural context is crucial for effective international campaigns.
12:59 Understanding the variations in each country's media landscape – what and how do they consume their news?
17:54 Why having a good network is essential when hiring local freelancers, especially translators.
20:23 Placing trust in agencies or freelancers for content localisation – get to know them first.
Resources mentioned in this episode:
https://www.lennysnewsletter.com/
https://www.tlcfreelance.com/newsletter
More about our guests:
Peace is a multifaceted Marketing leader and global thought leader. She works at Smile ID (Africa's leading identity verification and digital KYC provider) as its Director of Marketing and served as a Growth Mentor for Seedstars Growth Program and Google for Startups Accelerator.
Connect with Peace here:
https://www.youtube.com/peaceitimiofficial
https://www.linkedin.com/in/peaceitimi
Laura Miguez is a Senior Digital PR Strategist who has successfully transitioned her expertise from the UK to the Spanish and international markets. Utilising a keen understanding of cultural nuances, she regularly secures client placements in some of Spain's most influential publications.
Connect with Laura here:
https://www.linkedin.com/in/laura-miguez-843444115/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
In today's episode of the Internet Marketing Podcast, we’re discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance of your website and get you better results in the SERPS. Our experts this week are Sally Raymer and Mark Stanford-Janes, both experts in their field with over 20 years’ collective experience. If you’re looking to get practical tips on how to improve your digital marketing performance with better site structure and SEO, this episode is for you.
In this episode:
07:41 Understanding Google's priorities in website searches.
11:16 Unique page content and SEO alignment analysis.
14:03 Why information architecture is important for website structure and on-site SEO.
20:09 Recognising customer needs, seeking resources for customer needs.
Resources mentioned in this episode:
Web app design resource – patterns.dev
More about our guests:
Sally is an SEO expert and Founder with almost a decade of experience. Spanning everything from technical SEO to localisation, internationalisation and more, Sally has worked in a variety of industries, including b2b and b2c markets.
Connect with Sally here:
Mark is a Senior Organic Performance Account Manager and has worked in SEO for nearly 6 years. His experience spans a range of clients, from big brands to SMEs in industries such as Travel, Finance, Saas & Ecommerce.
Connect with Mark here:
https://www.linkedin.com/in/mark-stanford-janes-4357a7129/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you.
In this episode:
06:02 Why some companies struggle to market products and seek guidance.
09:54 Comparing paid social and search platforms – Bing vs Google
12:34 Why it’s important to optimise your landing page and/or website
11:54 Paid search and social media: competition and value.
Resources mentioned in this episode:
Russell Brunson – Clickfunnels
More about our guests:
Veronica is a seasoned Paid Media consultant, specializing in managing Paid Search and Paid Social campaigns for diverse international brands.
Connect with Veronica here:
https://www.linkedin.com/in/veronica-ruiz-morcillo-0a157114/
Ethan has experience within both the creative and paid search domains; Having a track record of creating sales-led, ecommerce campaigns which directly resulted in the growth of SME’s. Ethan combines the analytical science of PPC with the creative of video to influence consumer buying.
Connect with Ethan here:
https://www.linkedin.com/in/ethan-lambert/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
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Chima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of validation, fact checking and transparency when using AI-generated content. Join us for an in-depth conversation on the intersection of AI and digital marketing in today's episode.
In this episode:
06:23 Garbage in = garbage out. Why you should start small and avoid shortcuts when starting out with AI.
10:01 Using AI for daily data analysis and Chat GTP customizations.
15:51 Ethical and legal concerns regarding data protection and plagiarism.
20:02 Challenges of validating large language models' reliability.
Resources mentioned in this episode:
EverydayAi podcast
Prime Prompt Polish ChatGPT course: https://podPPP.com
Moz blog - Tom Jeffery - ‘Why should I pay you to use AI for my SEO?’
More about our guests:
Chima is a senior content marketing and strategy professional for Moz. She's also the founder of The Freelance Coalition for Developing Countries, a UK nonprofit providing free resources and training for BIPOC marketers globally.
Connect with Chima here:
https://www.linkedin.com/in/chima-mmeje/
@chimammeje
Luke is an SEO consultant with 9+ years of experience. Having worked both in-house and agency side, Luke is currently applying his trade at Reddico Digital and has a passion for working with AI and finding new ways to integrate it within workflows.
Connect with Luke here:
https://www.linkedin.com/in/luke-gosha/
@Lgosh
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
In this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to engage new audiences. If you are looking for new strategies and ideas around paid social, make sure you tune in!
In this episode:
08:10 Paid social ads - your invitation to new potential customers.
12:45 Why it’s important to consider ad placement and design for attention on different platforms.
14:11 Repurposing content, and reaching wider audiences through video.
19:56 Ads create sense of belonging and story.
21:49 How and why analysing target customers for best engagement is so important.
Resources mentioned in this episode:
Northbeam – weekly newsletter for platform data
Thinkbox – video specific data insights/events
More about our guests:
Danielle is the Agency Marketing Manager at Revenue Growth Agency. An avid believer in the power of storytelling to helping brands break through advertising noise, Danielle’s passion lies in the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns.
Connect with Danielle here:
https://www.linkedin.com/in/danielle-gipps-7aa098110/
Carla is a marketeer with over 9 years’ experience in the field of performance marketing. After leading the paid media activities for entities such as Adidas, Reebok and Gucci, she helped found a social enterprise dedicated to increasing diversity in the digital performance industry. She now dedicates her time to her entrepreneurial journey as founder of 3 companies.
Connect with Carla here:
https://www.linkedin.com/in/carla-rovaris-793831b6/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact visual content is having in the world of SEO and marketing today. Whether you're a marketer or a content creator, this episode will provide valuable tips and recommendations to enhance your content production strategy. Tune in to gain valuable insights and stay up to date with the ever-evolving world of digital marketing.
In this episode:
08:39 AI imagery - discussing trust and human instinct.
10:50 Diverse content formats are crucial for engagement and success - Video is a key focus for its storytelling potential.
15:17 Using AI to create graphic or animated content saves time but may lack human essence.
18:24 Prototyping for persuasion and experimentation, repurposing for investment.
Resources mentioned in this episode:
Steal Like an Artist by Austin Kleon
More about our guests:
Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO.
Connect with Karim here:
https://www.clickthrough-marketing.com
https://twitter.com/KarimAdibPR
https://www.linkedin.com/in/karimadib/
Proud father of 2 and tech enthusiast, Manuel has over 14 years of experience in digital marketing. He has honed expertise in holistic digital growth strategies for small to big international businesses and he is committed to pushing the boundaries of innovation.
Connect with Mauel here:
https://twitter.com/manu_madeddu
https://www.linkedin.com/in/manuel-madeddu
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
In this episode we’re joined by Matt Green and Nabeel Tanveer, both industry experts in the field of SEO analytics. In our chat we cover the impact of continuous algorithm updates and the best tools and methodologies for monitoring and analysing competitors. Listen in for valuable recommendations on honing your analysis skills and keeping up with the latest trends. Whether you're new to SEO or an experienced professional, there's something here for everyone.
In this episode:
07:30 The purpose of reporting is action-oriented.
09:32 Seeking examples for data-driven content strategy.
13:36 Questioning threshold for transitioning from Google Sheets.
18:10 Algorithms pace making insights difficult and needs monitoring.
20:53 Identifying opportunities and tools for business growth.
Resources mentioned in this episode:
Chat GTP https://chat.openai.com/auth/login
Google sheet tips – blog by Ben Collins https://www.benlcollins.com/
More about our guests:
Matt has been working in the SEO industry for 6 years and is a data and process specialist - which also means he’s a Google Sheets nerd. He loves finding tips and tricks to help speed up the work we do every day.
Connect with Matt here:
https://twitter.com/MattGreenwoodGS
https://www.linkedin.com/in/matt-greenwood-53931094
Nabeel is a full stack Organic growth specialist currently working at Electrolux in Stockholm, Sweden.
Connect with Nabeel here:
http://www.linkedin.com/in/nabeelt87/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to getting your subject expert on board for more impactful results.
In this episode:
04:27 Research, writing, and personal qualities in learning.
11:51 Understanding customer emotions for effective content strategy.
15:28 Involving interviewees, preparing questions, showing impact.
20:42 AI's potential and ethical concerns.
27:22 The impact of unconventional inspiration.
Resources mentioned in this episode:
They Ask You Answer by Marcus Sherridan
More about our guests:
Araminta is the Managing Director at Mint Studios, a content marketing agency that helps fintech companies turn their website blog into a customer acquisition channel. She also co-manages the 1,500+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and Edinburgh's Fintech Mixers.
Connect with Araminta here:
https://www.linkedin.com/in/aramintarobertson/
https://www.mintcopywritingstudios.com/
Fiona is a content strategy consultant and founder of Indi Essentials. She supports Brand Managers, Marketing Managers and founders to make the most of their content and specialises in ethical businesses.
Connect with Fiona here:
https://www.linkedin.com/in/fiona-brennan/
https://www.indiessentials.co.uk
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
In this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We also cover the challenges and strategies for maintaining creativity in day-to-day work and the value of building relationships with clients.
In this episode:
03:41 Discovering skills, interests, and transition to marketing.
07:28 Client insights are invaluable for marketing strategies.
12:09 Embrace moments, capture ideas, face challenges creatively.
16:54 Momentum and small wins lead to success.
Resources mentioned in this episode:
More about our guests:
Andi is the founder of Eximo Marketing, dad to Kiera and a BBQ fanatic. He set up Eximo Marketing in the summer of 2017 to help companies find more customers by creating effective marketing strategies, fix under-performing parts of their campaigns, and provide training to educate and engage their teams.
Connect with Andi here:
https://www.linkedin.com/in/andijarvis/?originalSubdomain=uk
https://eximomarketingstrategy.com/
Katie is a freelance copywriter and journalist based in York. Since 2016, Katie has been working with SMEs, digital marketing agencies, magazines and students to provide copywriting, blogging, news and feature writing, proofreading, PR and PPC/SEO consultancy.
Connect with Katie here:
https://www.linkedin.com/company/katie-lingo/
katie@katielingo.co.uk
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
In this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They delve into the ideation process and the challenges of pitching to online publications and offer valuable tips on building relationships with journalists. Additionally, they discuss essential tools and resources for PR professionals, such as TikTok and the Grapevine newsletter, and how to stay informed about emerging trends. With valuable perspectives and practical advice, this episode provides a deep dive into the world of online PR and offers valuable insights for marketing professionals.
In this episode:
00:00 Trends in online PR and marketing.
05:57 Successful digital PR should involve more than just backlinks.
13:29 Journalists face intense pressure handling overwhelming PR.
14:47 Encouraging personalized journalist relationships.
19:54 Closing remarks: guests recommended resources.
Resources mentioned in this episode:
More about our guests:
Cheryl is Head of Digital PR at WMG, and has worked in the industry for 15 years. She has experience delivering PR strategies for clients in a broad range of sectors. She has previously spoken at brightonSEO, presenting talks on the Value of Brand Mentions and the Rise of No Follow Links.
Connect with Cheryl here:
https://www.linkedin.com/in/cheryl-crossley-57037264
https://www.idhlgroup.com/about/who-we-are
Sarah-Jayne is a Digital PR Consultant at Newcastle-based agency, NORTH. With over 3 years in-house experience, she is now working agency-side leading on iconic brands such as HelloFresh, Green Chef and Bensons for Beds.
Connect with Sarah-Jane here:
X @sarahjanepr
https://www.wearenorth.co.uk
https://www.linkedin.com/in/sarah-jayne-taylorson/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
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We’re back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast. We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference. Thank you for being a loyal listener - we can’t wait to engage with our amazing audience. Stay tuned for upcoming episodes.
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or via
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
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In this episode we’re joined by Robert Patin, Managing Partner of CreativeAgencySuccess.
In his words, Robert is on a mission to eradicate the phrase ‘the starving artist’, and part of this mission involves helping creatives to conserve their creative energy by learning what to say yes to, and when to say no.
EXCLUSIVE LISTENER GIFTS
Robert is giving 3 free resources for listeners of this podcast.
Hit creativeagencysuccess.com/sitevisibility where you’ll find:
- A link to download Robert’s book, ‘The Practical Agency’
- A guide to creating Capabilities Presentations
- The opportunity to book in an Agency Profitability Accelerator call
Referenced in this episode:
- [Book] The Agency Blueprint by Robert Patin: https://amzn.to/3Qxlm8q
- [Book} The Practical Agency by Robert Patin & Darren D. Ward: https://amzn.to/3QxPO2n
Connect w/ Robert/Creative Agency Success
Connect with Scott:
Connect w/ SiteVisibility:
- https://www.sitevisibility.co.uk/
- https://twitter.com/sitevisibility
- https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
- https://www.instagram.com/sitevisibility/
- https://www.tiktok.com/@sitevisibility
- https://www.youtube.com/@SiteVisibility/
- https://www.threads.net/@sitevisibility
If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we’re joined by our former host, Kelvin Newman.
Kelvin runs Rough Agenda, a specialist marketing events company, based here in the UK. Rough Agenda is well known for housing the world’s largest search marketing conference, brightonSEO. brightonSEO has been running for 13 years and welcomes over 3000 marketers twice a year in Brighton, UK.
…and it’s about to get even bigger.
Kelvin and his team are heading to San Diego on the 9th and 10th November 2023 for the very first brightonSEO US event.
In this episode Kelvin joins us to share a behind the scenes look at what it’s taken to organise brightonSEO US, and a preview of what attendees can expect.
If you have any questions that you'd like to ask the keynote speaker at the event, Danny Sullivan, Public Liaison for Search at Google, you can add them here.
COMPETITION
Kelvin is giving away 5 tickets for each day of brightonSEO US, taking place on 9th & 10th November 2023 at the Manchester Grand Hyatt in San Diego.
To enter, email Kelvin at kelvin@brightonseo.com with the subject line ‘Podcast Competition’ and note the day you want to attend in the email.
Kelvin will keep the competition open for a week after this podcast airs, with winners being selected at random and contacted shortly afterwards.
Connect w/ Kelvin/brightonSEO:
- us.brightonseo.com
- https://twitter.com/brightonseo
- https://www.linkedin.com/company/brightonseo/
- https://www.linkedin.com/in/kelvinnewman
Connect with Scott:
Connect w/ SiteVisibility:
- https://www.sitevisibility.co.uk/
- https://twitter.com/sitevisibility
- https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
- https://www.instagram.com/sitevisibility/
- https://www.tiktok.com/@sitevisibility
- https://www.youtube.com/@SiteVisibility/
- https://www.threads.net/@sitevisibility
If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we’re joined by actor, filmmaker, singer, podcaster and soon-to-be author, Armando Leduc.
Armando also owns Leduc Entertainment, a social media marketing agency and content studio that help to bring business stories to your screens.
In this episode we discuss:
- The benefits of adopting video recording tools like Loom
- Motivations behind his upcoming book, ‘Scaling’
- The duality of life
- How to relax before going on camera
- Practising vs. publishing
- What is screen presence?
Referenced in this episode:
- https://www.loom.com/
- https://www.8figurefirm.com/
- [Book] Who Not How by Dan Sullivan https://amzn.to/3ZTAtMw
- [Film] ‘Bourbon Whiz’: https://www.youtube.com/watch?v=nt0oKXoO0fg&ab_channel=Sketchycharacters
- [Book] Daring Greatly by Brené Brown: https://amzn.to/3PXyAtJ
- [Book] The Artist’s Way by Julia Cameron https://amzn.to/3ZTKn0y
- [Book] Irreverant Acting by Eric Morris: https://amzn.to/3rRlK8i
Connect w/ Armando/Leduc Entertainment:
Connect with Scott:
Connect w/ SiteVisibility:
- https://www.sitevisibility.co.uk/
- https://twitter.com/sitevisibility
- https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
- https://www.instagram.com/sitevisibility/
- https://www.tiktok.com/@sitevisibility
- https://www.youtube.com/@SiteVisibility/
- https://www.threads.net/@sitevisibility
If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode, I (Scott) share the benefits of marketing retainers for clients that can often be overlooked.
Connect with Scott:
Connect w/ SiteVisibility:
- https://www.sitevisibility.co.uk/
- https://twitter.com/sitevisibility
- https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
- https://www.instagram.com/sitevisibility/
- https://www.tiktok.com/@sitevisibility
- https://www.youtube.com/@SiteVisibility/
- https://www.threads.net/@sitevisibility
If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we’re joined by Bryan Clayton, Co-founder of GreenPal. GreenPal has been dubbed ‘Uber for lawn care’ by Entrepreneur magazine and currently boasts over 300,000 users, with ambitions to make that figure 1 million in the next 5 years.
Bryan joins us to share his lessons in building and growing GreenPal, as well as diving into the insights that helped him achieve a successful exit from his first business, Peachtree, in 2013.
In the episode we discuss:
- The concept of mentorship vs. asynchronous mentorship
- The benefits of hiring pirates vs. romantics
- What’s not taught in business school?
- Creating your own roadblocks to force reevaluation of your products and services
- Immersing yourself in industry research to accelerate your growth
- Functionality that’s been critical to the reliability of GreenPal’s platform
Referenced in this episode:
- [Book] Grinding It Out by Rac Kroc: https://amzn.to/3tb8USz
- [Movie] The Founder on Netflix: https://www.netflix.com/gb/title/80101899?source=35
- [Book] The Lean Startup by Eric Ries: https://amzn.to/45eLwAW
- [Book] The Four Steps to the Epiphany by Steve Blank: https://amzn.to/46v2gF0
- [Book] The Startup Owner’s Manual by Steve Blank: https://amzn.to/3PAehCj
Connect with Bryan/GreenPal:
- https://www.yourgreenpal.com/
- https://www.linkedin.com/in/bryan-clayton-a96b33214
- https://www.instagram.com/bryanmclayton/
Connect w/ SiteVisibility:
- https://www.sitevisibility.co.uk/
- https://twitter.com/sitevisibility
- https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
- https://www.instagram.com/sitevisibility/
- https://www.tiktok.com/@sitevisibility_
- https://www.youtube.com/@SiteVisibility/
- https://www.threads.net/@sitevisibility
If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we share some simple methods, software and services that can help you track the immediate conversion impact of magazine ads.
Referenced in this episode:
- https://bitly.com/
- https://bitly.com/pages/products/qr-codes
- https://tinyurl.com/
- https://short.io/
- https://qrfy.com/
- https://uqr.me/
- https://apps.shopify.com/coupon-detective
- https://apps.shopify.com/promopirates
- https://apps.shopify.com/cleancart
- https://www.capterra.co.uk/
- https://www.g2.com/
Connect w/ Scott:
Connect w/ SiteVisibility:
- https://www.sitevisibility.co.uk/
- https://twitter.com/sitevisibility
- https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
- https://www.instagram.com/sitevisibility/
- https://www.tiktok.com/@sitevisibility_
- https://www.youtube.com/@SiteVisibility/
- https://www.threads.net/@sitevisibility
If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we’re joined by Claire Croft & Phil Lewis of Corporate Punk. Claire and Phil are passionate about helping businesses thrive through the power of their people.
Claire and Phil have a shared passion for unlocking the potential of individuals to help drive long-term commercial success. Claire specialises in eliminating barriers to potential and creating positive and sustainable impact through meaningful conversations and a strategic approach. Phil is an expert in human-centered ways to improve business performance, emphasizing the importance of embracing human strangeness, creativity, and emotion.
In the episode we discuss:
- How to create a culture that embraces change
- How to approach challenging conversations with a business partner
- How to respond when in receipt of feedback
- How to embrace creativity in business
- The importance of giving your people time to think
Connect with Claire, Phil & Corporate Punk:
Connect w/ Scott:
Connect w/ SiteVisibility:
- https://www.sitevisibility.co.uk/
- https://twitter.com/sitevisibility
- https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
- https://www.instagram.com/sitevisibility/
- https://www.tiktok.com/@sitevisibility_
- https://www.youtube.com/@SiteVisibility/
- https://www.threads.net/@sitevisibility
If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we’re joined by Aimee Schuster, Founder of Bandwidth Strategy.
As the founder of Bandwidth Strategy and fractional COO, CMO, and CRO at current top-performing e-commerce and SAAS companies, Aimee supports $5M-100M major revenue companies in creating, growing and improving marketing departments to execute on lead generation and overall brand awareness.
In the episode we discuss:
- What is a Fractional CMO?
- When are the primary benefits of hiring a Fractional CMO?
- What skills make for a successful Fractional CMO?
- When is the right time to hire a Fractional CMO?
Connect with Aimee/Bandwidth Strategy:
Connect w/ Scott:
Connect w/ SiteVisibility:
- https://www.sitevisibility.co.uk/
- https://twitter.com/sitevisibility
- https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
- https://www.instagram.com/sitevisibility/
- https://www.tiktok.com/@sitevisibility_
- https://www.youtube.com/@SiteVisibility/
- https://www.threads.net/@sitevisibility
If you’d like to work with us, you’d like to feature on the podcast or you have a guest or topic recommendation, please email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Scott shares his favourite tools that help make podcast production, editing and process more enjoyable and efficient.
Referenced in this episode:
- https://alitu.com/
- https://www.remastermedia.com/
- https://bouncecast.app/
- https://www.castmagic.io/
- https://www.chopcast.io/
- https://www.clipgen.io/
- https://choppity.com/
- https://www.microsoft.com/en-us/microsoft-365/clipchamp
- https://www.headliner.app/
If these tools help you in your podcasting journey, we'd love to know. Message us on all platforms @SiteVisibility.
If your a podcast tool or service provider that wants to connect w/ Scott, you can find him here: https://www.linkedin.com/in/scottcolenutt/
For all other feedback, topic suggestions and guest submissions, please email marketing@sitevisibility.com.
Hosted on Acast. See acast.com/privacy for more information.
In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy.
Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan Wieden.
You can find out more about director Doug Pray at https://dougpray.com/.
Art & Copy is currently available for streaming via PBS documentaries on Amazon Prime Video: https://www.amazon.com/Art-Copy-Jake-Shimabukuro/dp/B00E9564S4
Let us know your thoughts on the episode by messaging us across all platforms @SiteVisibility.
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by William Gadsby Peet, Chief Strategy Officer at Literal Humans. William joins us to share his thoughts on the current state of Web 3.0, including how companies are marketing using web 3.0 platforms and some of the more affordable ways to get started.
In the episode, William discusses:
- What technology is encompassed within web 3.0?
- How to get start learning about web 3.0 platforms
- Examples of how brands are integrating web 3.0 within their marketing
Referenced on this episode:
- https://decentraland.org/
- https://www.playbook.com/
- https://academy.binance.com/en
- https://www.reddit.com/r/CryptoCurrency/
- https://www.reddit.com/r/CryptoMoonShots/
- https://www.coinbase.com/learn
- https://superrare.com/
- https://rarible.com/
- https://veefriends.com/
- https://www.thedrum.com/creative-works/project/vmlyr-wendys-keeping-fortnite-fresh
CONNECT WITH LITERAL HUMANS/WILLIAM:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
For guest submission, suggestions, feedback and inquiries, email grow@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode, Scott shares 5 ChatGPT prompting tips that will instantly improve the outputs you're receiving from ChatGPT. These tips are suitable whether you're a beginner with ChatGPT or whether it's fast becoming a staple in your marketing tool set. They can also be applied to other AI assistants and tools, including Bard and Claude.
If you have questions regarding ChatGPT and would like to reach out directly to Scott, you can find him on LinkedIn: https://uk.linkedin.com/in/scottcolenutt or email scott.colenutt@sitevisibility.com
If you'd like to work with us, or you have feedback, topic or guest suggestions, you can Tweet us @SiteVisibility or email grow@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
I (Scott) was recently in a discovery call with a prospect when we asked what their USPs were.
They couldn't answer.
This made me nervous.
It also got me thinking about what else makes me nervous in marketing, especially the unrealistic expectations from prospects or clients of their marketing agencies.
Marketing agencies can cover a lot of ground, but what can't they do?
That's what I talk about in this episode.
If you're looking to work with an agency and what I share in this episode resonates with you, we'd love to hear from you.
Email grow@sitevisibility.com or Tweet us @SiteVisibility.
Or do something to us on Threads. Someone's got to.
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile.
In the episode we discuss:
- How to track Google Business Profile performance
- What's happening with Google Posts?
- Effective ways to secure Google reviews
Referenced on this episode:
- https://supermetrics.com/
- https://www.jepto.com/gbp-free
- https://www.clairecarlilemarketing.com/utm-tagging-guide
- https://www.brightlocal.com/learn/google-business-profile/optimization/google-posts/
- https://www.folly-farm.co.uk/
- https://www.canva.com/
- https://academy.brightlocal.com/
CONNECT w/ Claire/BrightLocal
- https://www.clairecarlilemarketing.com/
- https://twitter.com/clairecarlile
- https://www.brightlocal.com/
CONNECT w/ Scott:
CONNECT w/ SiteVisibility:
For feedback, guest pitches or sponsorship inquiries, please email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
We recently faced an issue where users were telling us that they'd left Google reviews for our business, but the reviews weren't appearing in search results. During the process of trying to resolve the issue, we uncovered a surprising number of reasons that can prevent Google reviews from showing in search results. In this episode, we share these reasons and several solutions that can help you ensure that all your Google reviews appear in Google.
*A Request*
If you're reading this and our podcast is in your rotation, can you spare a minute to leave us a review? Reviews on Apple Podcasts or Podchaser are most welcome, but we're really not that fussy; we appreciate any reviews you're able to leave on your podcast platform of choice.
Referenced in this episode:
- Google Business Profile: https://www.google.com/intl/en_uk/business/
- Google Business Profile customer support email: googlebusinessprofile-support[at]google.com
Connect w/ Scott:
Connect w/ SiteVisibility:
Hosted on Acast. See acast.com/privacy for more information.
On this week’s episode of the Internet Marketing Podcast, Scott discusses what he learnt from attending the Podcast Show 2023 event.
You’ll learn:
- Why podcasts should be utilising and investing in video
- How YouTube has changed people’s TV habits
- Why audio podcasts will always have their place
- How the barrier to entry with podcasting has reduced significantly in recent years
- Some of the latest innovations in podcast advertising
- Why you might want to consider podcast trailers
MENTIONED ON THE SHOW:
- Ian Forrester - https://uk.linkedin.com/in/cubicgarden
- Andrew Gold - https://uk.linkedin.com/in/andrewgold07
- Arielle Nissenblatt - https://www.linkedin.com/in/arielle-nissenblatt-90348356/
- Will Njobvu - https://www.linkedin.com/in/william-njobvu/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
Hosted on Acast. See acast.com/privacy for more information.
On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising.
On the show you’ll learn:
· What Addressable TV is
· The requirements for businesses to use AdSmart
· Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available
· Why it’s important to test and learn with your ads and budget
· Some of the reasons businesses have avoided TV ads in the past and why it’s more affordable and accessible than ever
· Some of the common myths about modern TV advertising and why they aren’t true
· Which sectors are most successful when it comes to modern TV ads
· What Steve is really excited about when it comes to the future of TV advertising
CONNECT WITH STEVE/SKY ADSMART
· https://www.adsmartfromsky.co.uk/
· https://www.linkedin.com/in/steve-wild-90a58014/
· https://www.adsmartfromsky.co.uk/case-studies-selection/
CONNECT WITH SCOTT:
· scott.colenutt@sitevisibility.com
· https://www.linkedin.com/in/scottcolenutt
CONNECT WITH SITEVISIBILITY:
· https://www.sitevisibility.co.uk/
· https://www.youtube.com/user/SiteVisibility
· https://twitter.com/sitevisibility
· https://www.facebook.com/SiteVisibility
· http://instagram.com/sitevisibility
Hosted on Acast. See acast.com/privacy for more information.
If you didn't already know, we're co-founders of the world's largest search marketing conference, brightonSEO.
brightonSEO takes place twice a year in Brighton, UK. It attracts over 4000 attendees and some of the smartest minds in search marketing.
In this episode, we're joined by SiteVisibility team members Jo, Jason and Aaron, who share their insights and takeaways from the latest brightonSEO conference that took place across the 19th, 20th and 21st April 2023.
In this episode they answer:
- What were the hot topics at brightonSEO?
- Which talks inspired them?
- Which exhibitor attracted the biggest crowds?
- What new tools did they learn about?
- What was their #1 key takeaway?
Referenced in this episode:
- brightonseo.com
- https://openai.com/blog/chatgpt
- Greeta Munari, 'The Redemption of Content Automation': https://www.slideshare.net/GretaMunari1/gretamunari-the-redemption-of-content-automation-257451144
- Areej AbuAli, 'The Future of SEO': https://www.crawlina.com/blog/the-future-of-seo
- https://www.brightlocal.com/
- https://www.uklinkology.co.uk/
- https://www.glimpsehere.com/
You can also find all the speaker slides from brightonSEO April 2023 here: https://www.sitevisibility.co.uk/blog/2023/04/20/brightonseo-slides-april-2023/
Connect with us:
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In this episode, Scott reflects on the rapid development of ChatGPT and AI content generation tools, what this all means for copywriters and content producers, and how we can cut through the noise, upskill ourselves and prepare for the future.
In this episode, Scott discusses:
- The current status of ChatGPT and GPT4
- The differences between ChatGPT, Bard and AI content production tools
- Can content created using ChatGPT be successful in organic search?
- How copywriters and content producers can be successful in the future
- What is the new 'minimum bar' for content?
- How ChatGPT impacts organic search
Referenced in this episode:
- https://sparktoro.com/blog/ai-generated-content-is-the-new-floor/
- https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
- https://www.bing.com/create
- https://bard.google.com/
- https://www.bing.com/
GA4:
If you'd like to find out how we can help you move from Universal Analytics to Google Analytics 4, or if you need any help with GA4 set-up, auditing or training, then get in touch via our contact form https://www.sitevisibility.co.uk/contact/ or book in a free consultancy call with our experts here.
Connect with us:
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In this episode we're joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!).
As one of our partners, we’re extremely excited to have recorded this show with Darren!
Spotler is Europes leading Marketing Automation and Customer Experience software group, providing over 5000 companies globally with the technology, strategy and tactics to be better marketers.
You can find out more about what they do and why they do it here. They’re also offering a free Marketing Automation Audit to help time-constrained marketers identify where to focus their energy most.
Book in for a free audit by the amazing Darren Teague here.
Alternatively, you can contact Darren directly on darren.teague@spotler.co.uk or on LinkedIn here.
In this episode we discuss:
- Do brands have to have dedicated email marketers to be successful with email marketing?
- Email marketing myths that Spotler look to debunk
- Looking beyond beyond the email marketing channel to inform email marketing campaigns
- How email marketing can inform ideas for other marketing channels
- The importance of sharing business learnings across departments
Referenced on this podcast:
- [Book] Start with Why by Simon Sinek on Amazon UK: https://amzn.to/3JAXhsz
- https://www.blacktomato.com/
- https://www.patchplants.com/gb/en/
CONNECT WITH SPOTLER:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode of the Internet Marketing Podcast, Scott discusses the topic of confidence in marketing and how you can find yours...
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Robin Christopherson MBE.
Robin joins us to discuss how marketers can create a business case for accessibility.
In this episode we discuss:
- What is inclusive design?
- Is awareness of inclusive design improving?
- The biggest changes to accessibility legislation in the UK and Europe over the last decade
- What is ambient computing?
Referenced on this episode:
- W3C Web Accessibility Resources: https://www.w3.org/WAI/
- Google's Lighthouse tool: https://developer.chrome.com/docs/lighthouse/overview/
- Accessibility features in Microsoft Office: https://support.microsoft.com/en-us/office/improve-accessibility-with-the-accessibility-checker-a16f6de0-2f39-4a2b-8bd8-5ad801426c7f
- The Click-Away Pound report: https://www.clickawaypound.com/
- My Computer My Way from AbilityNet: https://mcmw.abilitynet.org.uk/
- TechShare Pro Information and Highlights: https://abilitynet.org.uk/techsharepro-2022
CONNECT WITH ABILITYNET:
- AbilityNet's website: https://abilitynet.org.uk/
- AbilityNet's free telephone number: 0800 048 7642
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including:
- Jeff's approach to learning new analytics products, and specifically Google Analytics 4
- Why you should migrate to Google Analytics 4 as soon as possible
- Key GA4 dates you need to be aware of
- What should the scope of a GA4 migration include?
- What are the benefits of the new data-driven attribution model?
Referenced on this podcast:
- https://analyticscanvas.com/
- https://supermetrics.com/
- Google Analytics 4 FAQs from Data Driven U: https://docs.google.com/document/d/1eb9KN-tHMfW5qyBreRLog5sdxUeUe5CsqiwGwUoQAwU/edit?mode=html&ck_subscriber_id=1939675162
CONNECT WITH JEFF/DATA DRIVEN U:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis.
In this episode we discuss:
- JJ's journey from videography becoming a Head of Marketing & Analytics
- The role of curiosity in data analysis
- The importance of documenting your marketing hypotheses
- Do you need data science skills to be a data analyst?
- Getting over the fear of asking challenging business questions
- How to structure the perfect marketing insight
Referenced on this episode:
- Never Split The Difference by Chris Voss: (UK) https://amzn.to/3RJ1ePK (US): https://amzn.to/3I8Snnh
CONNECT WITH JJ/MEDIA AUTHENTIC:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Michael McPherson, Co-Founder of The Purpose Led. Michael joins us to share his advice on how businesses can build greater trust and credibility on Amazon.
In this episode we discuss:
- What questions can you ask of prospects to best understand their purpose?
- What accreditations can help signify a businesses' commitment to ecological issues?
- The moral challenge for brands of being value-driven and selling on Amazon
- How can you sell on Amazon responsibly?
- Can you build a purpose led brand from scratch on Amazon?
Referenced on this podcast:
CONNECT WITH MICHAEL/THE PURPOSE LED:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.
In this episode we discuss:
- Why will programmatic be more effective in a cookieless future?
- What is the Google Privacy Sandbox?
- How prioritizing first-party data-capture will give you a competitive edge
- Why is Google adopting cookieless marketing technolgy?
- Why reward and loyalty apps might be about to experience a boom in popularity
Reference on this podcast:
CONNECT WITH ZINO/TYRADS:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Brad Hoos, CEO of The Outloud Group.
Brad joins us to discuss how to approach influencer marketing strategically, as we cover:
- The pressure of influence experience by creators
- The parallels between business culture and influencer storytelling
- When is right time for a business to focus on influencer marketing?
- Do you need a dedicated influencer marketing manager to be successful with influencer marketing?
- Which markets are experiencing a saturation of influencer marketing?
- BS influencer marketing metrics to avoid
Reference on this podcast:
CONNECT WITH BRAD/THE OUTLOUD GROUP:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode Scott explores the topic of keyword rankings and why they remain a terrible measure of SEO success in 2023.
This episode is for all the marketers out there that just need a little third-party support in explaining why keyword rankings aren't a good meausre of success and the right way to approach measuring organic search performance.
Do you still work in an environment where you're measured on keyword ranking performance? Need any extra help in demonstrating the right way to measure organic search performance?
Let us know by Tweeting @SiteVisibility or emailing scott.colenutt@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by ChatGPT to discuss topics including:
- What is ChatGPT?
- How is ChatGPT different from GPT-3?
- Why has ChatGPT rapidly gained popularity?
- How can marketers use ChatGPT?
- What does the future hold for ChatGPT?
... and yes, all responses in today's episode were created entirely using ChatGPT.
Are you using ChatGPT? If so, what are you using it for?
Share your examples with us by Tweeting @SiteVisibility or emailing me: scott.colenutt@sitevisibility.com
Happy holidays all!
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On this week's episode of the Internet Marketing Podcast, Scott is joined by Rick Elmore, former American football player and Founder and CEO of Simply Noted to discuss the power of handwritten notes for building meaningful relationships.
On the show you'll learn:
- How you can scale handwritten notes
- How to use handwritten notes when following up with cold traffic
- What a Pen Plotter is and how the technology has advanced
- How Simply Notes started as a side-hustle
- The benefits of handwritten notes over emails or letters etc.
- The industries that are more responsive to handwritten notes
CONNECT WITH RICK /SIMPLY NOTED
CONNECT WITH SCOTT:
If you have feedback, you’d like to be a guest, you’d like to recommend a guest or there are topics you’d us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Sean Connell, Content Director at The Sponsor and Founder of Sponsor Analytics.
In the episode we discuss:
- How is sponsorship different from partnership or influencer marketing?
- What are the long term considerations of sponsoring a team or event?
- When is a business ready to be a sponsor?
- How to find a sponsor that aligns with your business
- When is sponsorship not a good idea?
CONNECT WITH SEAN/THE SPONSOR:
- https://www.thesponsor.com/
- https://www.sponsoranalytics.co.uk/
- https://www.linkedin.com/in/sean-connell-6840024a/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this week's episode I share some of the productivity tools that have become staples in my marketing toolbox in 2022.
They include:
- https://meetgeek.ai/
- https://momentumdash.com/
- https://alitu.com/
- https://www.dashlane.com/
- https://hawke.ai/
- https://hexowatch.com/
What tools are you using to help with your productivity in marketing? Let us know by Tweeting @SiteVisibility
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Jeff Greenfield, founder of Provalytics. Jeff joins us to share his thoughts on how marketers can more effectively measure Google Ads performance.
In the episode we discuss:
- What really is forecasting in marketing?
- Why do you need to look outside of Google Ads to find the data you need to produce better advertising?
- Is the AIDA marketing model still relevant?
- What is incrementality?
- The importance of upper-funnel marketing
REFERENCED ON THIS EPISODE:
- [Book] Lemon by Orlando Wood: https://amzn.to/3tE70XF
- [Book] Little Bets by Peter Sims: https://amzn.to/3tCsmVh
CONNECT WITH JEFF:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
- Why is Twitter Blue controversial?
- What are the main features of Twitter Blue?
- Who is Twitter Blue most useful for?
Find out the answers to these questions and more as we explore the benefits of Twitter's recently updated Twitter Blue premium subscription service.
Referenced on this episode:
- https://help.twitter.com/en/using-twitter/twitter-blue
- https://www.sitevisibility.co.uk/blog/2022/10/21/how-netflixs-new-basic-with-ads-tier-impacts-marketing/
Tweet your thoughts to @SiteVisibility or email me - scott.colenutt@sitevisibility.com
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2023 is rapidly approaching and for many of us, that means we're in planning mode. Marketing planning includes the careful art of budgeting.
In this episode, I share the three items not to overlook as part of your 2023 marketing budget.
Are these items in your plans? Are you planning a budget for anything new in 2023?
Let us know by Tweeting us @SiteVisibility or emailing scott.colenutt@sitevisibility.com
Referenced in this episode:
- https://support.google.com/analytics/answer/10759417?hl=en
- https://www.sitevisibility.co.uk/blog/2022/09/22/why-youve-got-core-web-vitals-all-wrong/
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In this episode I explore the introduction of 'Basic with Ads'. This is Netflix's new subscription tier, rolling out across several countries in November 2022. It's also their public launch into offering advertising space within their streaming platform.
I reflect on how this change could impact marketers and consumers, with an increasing number of platform-specific ad platforms having emerged over the last decade.
I also explore the unescapable questions we now seem to face as consumers and as marketers. How much ad intrusion are we willing to accept? How much are we willing to pay for our privacy?
Let us know your thoughts by Tweeting us @SiteVisibility or emailing me at scott.colenutt@sitevisibility.com
This is the article I reference at the beginning of the podcast from Marketing Week: https://www.marketingweek.com/netflix-ads-sold-out/
See you next week!
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In this episode we join the Made by Google 2022 live stream, as Google unveils the latest information regarding their suite of products from the Pixel family.
I share my live commentary on how the latest devices, features and functionality influences marketing.
Will you be buying the new Pixel watch?
Is the Pixel 7 worth the upgrade?
Are you willing to sacrifice privacy for convenience?
Let us know your thoughts by Tweeting @SiteVisibility or email me at scott.colenutt@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
I've still got COVID and so it might be a couple of weeks before I start hosting interviews again.
Time to improvise and experiment!
This week I'm hosting a live walkthrough of LinkedIn's new Audio Events functionality and discussing why I'm so keen on audio rooms as a marketing medium.
You can listen to me walkthrough LinkedIn Audio Events during the first ten minutes, or skip to around the mark where I start to discuss why I'm a fan of audio rooms and examples of how they're being used in marketing.
Visit our website for accompanying videos that show the process I'm discussing.
Let me know how you're using audio rooms and if you have any audio marketing related questions by messaging us on Twitter @SiteVisibility, or email me directly at scott.colenutt@sitevisibility.com
See you next week.
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I've been hit with COVID for the first time, and so I go solo in this week's episode to discuss Core Web Vitals, specifically, who should be responsible for improving Core Web Vitals performance?
Unsure about Core Web Vitals? You can also listen to our previous episode, Core Web Vitals Simplified, with Marcos Alvarez Martin here.
As a slightly different format to the usual interviews, we're curious as to how you find this style of episode. Please do give us your feedback and let me know if you like the format of these episodes (or not), by emailing me: scott.colenutt@sitevisibility.com or Tweeting us @SiteVisibility.
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
Hosted on Acast. See acast.com/privacy for more information.
I'm back next Thursday with new episodes of the podcast, but this week I wanted to re-release one of my favourite podcasts from our archives.
This is a conversation I had with Christine Michel Carter around 18 months ago on the topic of communicating with authenticity. It's a timely episode for me to revisit personally, but I think the principles and stories Christine shares are applicable and relatable to many of us. Enjoy the episode and see you next week!
In this episode we discuss:
- How Christine commits to authenticity in her writing and how writers, journalists, and marketers can too
- Using feedback from your audience and vulnerability in your writing to improve your communication
- The best way to approach and work with influencers
- The current state of authenticity and social media
- Examples of people and brands that do a great job of leading with authenticity
Referenced on this episode:
- [Book] Mom AF by Christine Michel Carter
- [Book] Not Just Black and White by Dr. Anni Reinking
- [Article] The Complete Guide to Generation Alpha, The Children of Millenials by Christine Michel Carter
- [YouTube Channel]: Dhar Mann
- Grammarly writing assistant
- Help a Reporter Out
- Trello
CONNECT WITH CHRISTINE:
- https://christinemichelcarter.com/
- https://www.facebook.com/christinemichelcarter/
- https://www.instagram.com/cmichelcarter/
- https://twitter.com/cmichelcarter
- https://www.linkedin.com/in/cmichelcarter/
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
Hosted on Acast. See acast.com/privacy for more information.
On this week's show, with our host Scott Colenutt currently on annual leave (and back with a new show next week), we're looking back on a classic episode, a blast from the past if you will, with Neil Patel discussing email marketing and why it might be time to scrub your email list. On top of that, Neil also discusses the topic of podcasting analytics and provides his predictions for where SEO is heading in the near future. Was he right? Only one way to find out!
On the show you’ll learn:
- Why email marketing isn’t dead
- Why email marketing is a great way to build traffic to your site
- Why it might be time to scrub your email list
- Why podcasting analytics is a tricky subject
- Why Neil believes Libsyn provides the best podcast analytics data
- Neil's predicitions for where SEO is headed
Plus Neil provides his top tip/key takeaway for the audience.
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Todd Duncan, author and founder of The Duncan Group. Todd has authored 17 books on the topics of business, management, coaching and sales and joins us in this episode to discuss the topic of failure.
In the episode we discuss:
- Why failure is needed to succeed
- The role of mentors have in understanding failure
- Dealing with the pressure of perfectionism
- Questions to ask yourself when you experience failure
- The balance of high tech, high trust and high touch
REFERENCED ON THIS EPISODE:
- [Book] Marketing Rebellion by Mark W. Schaefer: https://amzn.to/3wfZEv7
- [Book] High Trust Selling by Todd Duncan: https://amzn.to/3PMILzj
CONNECT WITH TODD:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Jon Kazarian, CEO of Accelevents. Jon joins us to talk through recent developments in the industry and how to choose between hosting virtual, hybrid and in-person events.
In the episode we discuss:
- How Jon built his first technology product in the events industry
- How event technology needs changed because of the pandemic
- How businesses are gamifying events to encouraging attendee engagement
- How Accelevents priortise product feature rollouts
- Changing skills needs for event organisers
- How success metrics differ for virtual and in-person events
CONNECT WITH JON/ACCELEVENTS
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
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In this episode we're joined by Vlad Braganets (Head of Partnerships) & Dmitrii Piskarev (CEO) of Netpeak. Netpeak is a marketing agency and software development company, based out of Ukraine.
Vlad and Dmitrii join us to share their lessons and experiences from the last 6 months, since the start of the war on Ukraine.
In the episode we discuss:
- How communication was managed across 300 employees during the first weeks of invasions on Ukraine
- How they ensure that employees have psychological support
- How they keep communication clear and consistent across employees
- How communication with clients, colleagues and partners has changed
- The financial impact the war has had on Netpeak
- Changes to Netpeak's business model
- How employee self-development has been impacted
CONNECT WITH NETPEAK, VLAD OR DMITRII:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
***This episode is sponsored by The Lovie Awards. Presented by the Webbys - The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at https://lovieawards.com/.***
In this episode we're joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b SaaS companies and in today's episode we discuss:
- What should managers do before rolling out SEO tools for their team?
- How to sell SEO to SaaS startup investors
- Are agencies responsible for educating prospects about SEO?
- What's different about SEO for SaaS companies in comparison to other industries?
- What's better than focusing on marketing your product's features?
- 6 key factors in producing effective topic clusters
REFERENCED ON THIS EPISODE:
- https://zapier.com/
- https://www.clearscope.io/
- https://ahrefs.com/
- https://wise.com/
- https://nordvpn.com/
- https://vidiq.com/
- https://clickup.com/
- https://www.canva.com/
CONNECT WITH GEORGE/MINUTTIA:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Chris Smith, Author of The Conversion Code and Co-Founder of Curaytor.
In his early career, Chris worked with billionaires Dan Gilbert and Lou Pearlman - experience that helped him springboard into success in roles including working for a billion-dollar publicly traded company and a startup that was acquired for nine-figures. He's since co-founded Curaytor, growing the company to eight figures in recurring revenue.
In this episode we discuss:
- Being mindful of the pressure that customers feel when talking to salespeople
- Why Human Businesses Win
- Using email to provide additional value for customers
- Inspiration that salespeople can take from GaryVee
RESOURCES
[Chrome Extension] Download Chris' recently released Chrome Extension, 'SAMI - Sales and Marketing Inspiration' from the Chrome Web Store.
[AMAZON UK] The Conversion Code: https://amzn.to/3PuJe9T
[AMAZON US] The Conversion Code: https://amzn.to/3oq4t0I
CONNECT WITH CHRIS:
- https://www.theconversioncode.com/
- https://www.instagram.com/chris_smth/
- https://www.tiktok.com/@conversioncodechris
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Dave Burgman, CEO & Founder of The Raptor Group. David is an experienced marketer who founded the student marketing agency, The Raptor Group. After founding the company in 2016, they quickly secured business from global, disruptor brands such as Deliveroo and Uber.
In this episode we discuss:
- How The Raptor Group attracted the interest of brands including Deliveroo. Uber and Tinder
- How to effectively work with student ambassadors
- How student nightclub promotions have evolved since 2017
- How protective are US 'disruptors' of their brand when entering the UK market?
- Is a brand purpose more important than utility?
CONNECT WITH DAVE/THE RAPTOR GROUP:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Mordy Oberstein, Head of SEO Branding @ Wix.
Mordy is an experienced marketer, having worked with Rank Ranger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy's advice on how to excel in this marrying of two important marketing disciplines.
In this episode we discuss:
- What is SEO branding?
- Why brands need to move beyond copycat content
- Does Wix consider brand management for other marketing disciplines?
- How to priortise your efforts on topics that communities care about
- How does Wix prompt feedback from the SEO community?
CONNECT WITH MORDY/WIX:
- https://twitter.com/MordyOberstein
- https://www.linkedin.com/in/mordy-oberstein-12551715/
- https://www.wix.com/
- https://www.wix.com/seo/learn
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Rin Hamburgh, Founder of Rin Hamburgh & Co. to discuss the art of copywriting.
In this episode we discuss:
- The characteristics that Rin looks for when hiring copywriters
- Why listening skills provide a great foundation for expert copywriting
- The difference between content optimisation and copywriting
- What is 'quality content'?
- How to measure the impact of copywriting
CONNECT WITH RIN:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance.
In this episode we discuss:
- The difference between content strategy and content tactics
- The critical role of patience in content strategy
- How to sell the value of content strategy
- What elements make up a content strategy?
- The 'pillar and post' approach to content strategy
Referenced on this episode:
- https://moz.com/
- https://ahrefs.com/
- https://www.clearscope.io/
- https://surferseo.com/
- https://www.marketmuse.com/
- https://hemingwayapp.com/
CONNECT WITH JAMES/CODELESS:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Alison Bringé, Chief Marketing Officer at Launchmetrics. Alison is a fashion enthusiast, and experienced marketer, with prior experience working with major fashion organisations IMG Fashion and Net-a-Porter. In this episode, Alison shares her influencer marketing tips for fashion, luxury and beauty brands.
In the episode we discuss:
- The story of how Launchmetrics worked with designer Negris Lebrum to bring a branded collection to the runway at NYFW
- How big data is influencing the fashion industry
- What marketing metrics do fashion brands care about?
- How important is traditional media placements for luxury brands?
- Using the 'voices' framework to drive a strategic approach to your influencer marketing
- How can luxury fashion brands successfully work with micro influencers?
- Why marketers should study Dior's approach to influencer marketing
- Why it can pay to provide influencers with unique experiences instead of just fees
Referenced on this episode:
- [Report] The State of Influencer Marketing 2020 by Launchmetrics: https://www.launchmetrics.com/resources/whitepapers/influencer-marketing-report-2020
- How CMOs Can Set Better Strategies In The Digital Era: https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/10/how-cmos-can-set-better-strategies-in-the-digital-era/?sh=d4dc57552ff9
- The Value Of Digital Transformation And Collaboration In Fashion, Luxury And Beauty: https://www.forbes.com/sites/forbescommunicationscouncil/2021/10/01/the-value-of-digital-transformation-and-collaboration-in-fashion-luxury-and-beauty/?sh=f4f6fd543cb0
- What is Brand Performance and why is it so Important?: https://www.launchmetrics.com/resources/blog/what-is-brand-performance
CONNECT WITH ALISON/LAUNCHMETRICS:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Niall Killeney Taylor, Head of Creative Production at Cue Podcasts. Today we talk about all the things you should consider before launching a podcast, taking inspiration from Niall's experience as both a podcast producer and enthusiast.
In this episode we discuss:
- Is creativity impacted by remote podcasting?
- What can we learn from LA comedy podcasts?
- What impacts the cost of podcasting?
- The benefits of series based podcasting
- Niall's favourite examples of podcast formats and concepts
Referenced on this episode:
- Ninetwentynine by Fiverr: https://open.spotify.com/show/5O5iB7VAgEc3oqYzeGDhla
- https://www.matchmaker.fm/
- https://radio.co/
- https://www.podcast.co/
- https://www.adam-buxton.co.uk/podcasts
- https://www.johnrobins.com/podcasts/
- https://pod.co/deep-dive
- https://play.acast.com/s/blindboy
- https://podcasts.apple.com/gb/podcast/elis-james-and-john-robins/id1465290044
- https://mrkimnoble.com/futile-attempts-podcast/
- https://podcasts.apple.com/gb/podcast/deep-roots/id1533593077
- https://www.thecinemile.com/
CONNECT WITH NIALL/CUE PODCASTS:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by Cat Anderson, Head of Marketing EMEA at Sprout Social. Sprout Social has just published their second annual UK & Ireland Index Report, surfacing the latest trends in social media marketing and consumerism.
In this episode we discuss:
- How Sprout Social create their annual Index Report
- What are the preferred methods of customer service communication in the UK & Ireland?
- Why have businesses in the UK and Ireland been slow to adopt messaging solutions like WhatsApp to support customer service?
- Are businesses asking too much of social media managers?
- Are brands aligned with consumers with respect to the integration of AR, VR and Metaverse functionality?
Referenced on this episode:
- The 2022 Sprout Social Index Report, UK & Ireland: https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/
- The 2022 Sprout Social Index Report, US: https://sproutsocial.com/insights/data/social-media-trends-2022/
CONNECT WITH CAT/SPROUT SOCIAL:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by Kevin Snow, CEO of Time on Target. Kevin joins us to share his advice on how to use automation in sales roles, without being considered too 'salesy'.
*LISTENER GIFT*
Text 'Sell Smarter' to 1 612 429 4298 you'll receive Kevin's tried and trusted questions that will help you map out your client's buying process and a guide for the content that's most effective in each stage of the sales process.
In this episode we discuss:
- Seeking closure and not the close
- The two most important skills required in modern sales roles
- Where automation should and shouldn't be used in sales
- How to surface authenticity in automated emails
Referenced on this episode:
CONNECT WITH KEVIN:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by business storytelling specialist, Andreas Loizou. Andreas is an author, lecturer and founder of Margate Bookie, 'The Friendly Litfest by the sea'.
Andreas has just released his new book, 'The Story is Everything: Mastering Creative Communication for Business', and joins us to discuss:
- The dangers in writing too early
- The pros and cons of documenting your storytelling journey
- What is neurorestriction?
- Have the fundamentals of storytelling changed?
- The benefits of having a feedback buddy
- Principles to apply for successful storytelling in business
Referenced on this episode:
- [BOOK - Amazon UK] The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/3LaBfLW
- [BOOK - Amazon US]: The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/37EkJWY
CONNECT WITH ANDREAS:
- https://www.linkedin.com/in/andreas-loizou-66b68644/
- https://margatebookie.com/
- https://twitter.com/margatebookie
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Skyler Reeves, CEO of Ardent Growth. Skyler has a background in computer science and has spent many years applying the principles of graph theory to content strategy, helping to build topic clustering software that's central to the success of Ardent Growth.
In this episode, we discuss:
- How Skyler's background in computer science shaped his approach to topic clustering
- What are the benefits of topic clustering?
- What's the role of a content strategist with respect to topic clustering?
- The biggest obstacle when scaling content strategy
- How to approach keyword research for emerging topics, trends or new industries
Referenced on this episode:
CONNECT WITH SKYLER:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s.
In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including:
- Early forms of influencer marketing in 80s TV ads
- TV advertisers that became filmmakers
- How creative freedom has changed for videographers since the 80s
- Concepts and principles from 80s TV ads that can still be applied today (and those that should be left behind!)
Referenced on this episode:
- Dunlop 'Tested for the Unexpected' ad: https://www.youtube.com/watch?v=NLWWtgqDG2M&ab_channel=Leodegan
- Levi's 'Laundrette' ad: https://www.youtube.com/watch?v=wT4DR_ae_4o&ab_channel=MarcelVisser
- Cinzano 'Airline' ad: https://www.youtube.com/watch?v=rkjidE0WnAI
- Red Rock Ciders ads w/ Leslie Nielsen: https://www.youtube.com/watch?v=7hqwBR8jzK4&ab_channel=headbang0r
- Verizon ad directed by Michael Bay: https://www.youtube.com/watch?v=yj9yt1M7S-8&ab_channel=GeniusKingdomMovies
- Hovis Bike ad by Ridley Scott: https://www.youtube.com/watch?v=6Mq59ykPnAE&ab_channel=carltonreid
- United Colors of Benetton ad from 1986: https://www.youtube.com/watch?v=hLWidCllIgY&ab_channel=ewjxn
CONNECT WITH THE LUKE/HIGHTOWER VIDEO:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by professional hypnotist (Rob) and mind-reader (Kennedy), who are collectively known as the Email Marketing Heroes.
Rob and Kennedy join us to discuss how they leverage their expertise in hypnosis, mind-reading, and entertainment to forge successful careers in email marketing.
In this episode, we discuss:
- How Rob & Kennedy found their way into the world of email marketing via show business
- What is ethical persuasion?
- What is the advantage of copywriting over other formats such as video and audio?
- Grubby email marketing techniques to avoid
- What's more important than the subject line when with respect to email open rates?
- Techniques to help reduce the friction of writing frequently
- How to utilise the S L O framework
Referenced on this episode:
- Dean Jackson's 'Super Signature': https://fortheinterested.com/how-a-super-signature-can-make-your-emails-more-powerful/
- The Email Marketing Show: https://www.emailmarketingheroes.com/podcast/
- The League - Email Marketing Membership: https://get.emailmarketingheroes.com/league
- *Exclusive Listener Download*: 12 Creative Ways to Get More Clicks with the Next Email You Send: https://emailmarketingheroes.com/imp
CONNECT WITH THE EMAIL MARKETING HEROES:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Michael Arnold, author of 'Slacking Off: A Successful Way to Work From Home'. Mike joins us to expand on some of the key topics featured in his book, and shares some of his secrets in successfully working from home for over 17 years.
In this episode, we discuss:
- The impact that working from home has on comradery
- What can contribute to lower energy levels when working from home?
- How journaling helps with productivity
- Overcoming the fear of saying 'no' to people
Referenced on this episode:
- [Book] The Four-Hour Work Week by Tim Ferriss: https://amzn.to/3rjJ5Mb
- [Book] Slacking Off: A Successful Way to Work From Home by Michael Arnold: https://amzn.to/3EccCNb
CONNECT WITH MIKE:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Jeremy Ryan Slate, CEO of Command Your Brand. In addition to being CEO of one of the world's leading podcast booking agencies, Jeremy is a seasoned podcaster, having published nearly 1000 episodes of 'The Create Your Own Life Show'. He shares with us his lessons in storytelling, derived from thousands of hours spent interviewing the world's peak performers.
In this episode, we discuss:
- Can overpreparation can kill a good story?
- How to use silence to your advantage in interviews
- Questions that help surface a guest's best stories
- How long does it take before the true benefits of podcasting start to pay off?
- How to gain trust from listeners
Referenced on this episode:
- https://krisp.ai/
- https://www.noagendashow.net/
- https://www.jumblethink.com/podcast
- [Book] Unremarkable To Extraordinary by Jeremy Ryan Slate: https://getextraordinarybook.com/
CONNECT WITH JEREMY/COMMAND YOUR BRAND:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Katie King, CEO of AI in Business. Katie has authored two books on the developments of AI in marketing and business. She released 'Using Artificial Intelligence in Marketing' in 2019, before recently following up with 'AI Strategy for Sales and Marketing'.
***Listener Discount*** To get 20% off Katie's latest book, 'AI Strategy for Sales and Marketing', use the code PMK20 during checkout at koganpage.com.
In this episode, we discuss:
- Can you developer a career in AI if you don't have a technical background?
- What is an AI summer?
- The argument for why you should be considering investing in AI solutions before it's too late
- Why business investment in AI training is essential
- The benefits of AI agility for small and medium businesses
- Is AI reframing what it means to be creative?
Referenced on this episode:
- https://www.weforum.org/
- https://www.parliament.uk/about/mps-and-lords/members/apg/
- https://www.mckinsey.com/
- https://www.ibm.com/watson
- https://courses.helsinki.fi/en/aytkt21018/126531969
- https://www.pwc.co.uk/contacts/m/maria-axente.html
- https://london.theaisummit.com/
- https://theodi.org/person/caroline-gorski/
- https://www.gartner.co.uk/en/methodologies/gartner-hype-cycle
- https://concured.com/
CONNECT WITH KATIE/AI IN BUSINESS:
- https://www.aiinbusiness.co.uk/
- [Book] AI Strategy for Sales and Marketing by Katie King:
- [Book] Using Artificial Intelligence in Marketing by Katie King:
CONNECT WITH SCOTT:
- scott.colenutt@sitevisibility.com
- https://www.linkedin.com/in/scottcolenutt
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
If you have feedback or you'd like to be a guest, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Tendayi Viki, Associate Partner at Strategyzer. In addition to his work at Strategyzer, Tendyai has authored two books on innovation, 'The Corporate Startup' and 'Pirates in the Navy'.
Tendayi also co-designed the 'Pearson's Product Lifecycle', an innovation framework that won the Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York.
In this episode, we discuss:
- How far in advance is 'the future'?
- The difference between creativity and innovation
- The importance of structure in creative processes
- What are 'Pirates in the Navy'?
- What is innovation philosophy?
- The difference in cultivating innovation in start-ups vs large corporations
- Should everyone in a company be responsible for innovation?
Referenced on this episode:
- [Book] The Corporate Startup by Tendayi Viki: https://amzn.to/3unOQJH
- [Book] The Lean Product Lifecycle by Tendayi Viki: https://amzn.to/3NmHNcL
- [Audiobook] Pirates in the Navy by Tendayi Viki: https://amzn.to/3tE0NvM
CONNECT WITH TENDAYI/STRATEGYZER:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Seth Hurd, CEO of Brand Expand. Seth was a third-party Amazon seller between 2015 and 2021, before existing his Amazon business for 7-figures. During this period Seth also launched eCommerce consultancy and software, Brand Expand.
Seth joins us to share his advice on how to accelerate your growth on Amazon and other eCommerce selling platforms.
In this episode, we discuss:
- How Seth grew his first Amazon business from an investment of $1000 to a 7-figure exit in the space of 5 years
- Is growing a 7-figure business on Amazon as achievable now as it was in 2015?
- What are the biggest challenges faced when selling on third-party platforms?
- The concept of firing bullets before cannons when attempting to validate your Amazon business ideas
- Do you have to have a paid advertising budget when launching a business on Amazon?
- The fundamentals of successful product listing pages
- How important are videos in product listings on Amazon?
Referenced on this episode:
- [Book] The Four Hour Work Week by Tim Ferriss: https://amzn.to/3KIhnjO
- https://www.helium10.com/project-w/
- [Book] The Everything Store by Brad Stone: https://amzn.to/3IenhY6
- [Book] Good To Great by Jim Collins: https://amzn.to/36mqeJ6
CONNECT WITH SETH/BRAND EXPAND:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Mike Fiebig, Co-Founder of Koda Cryptocurrency. Mike comes from a traditional finance and investment background, and started to learn about cryptocurrencies in 2017. In 2021 he joined Koda Cryptocurrency, a new-to-market cryptocurrency that is the native token for the SummitSwap asset platform.
In this episode, we discuss:
- How to best learn about cryptocurrencies
- How to build trust in the crypto market
- How to plan the launch of a cryptocurrency
- Obstacles faced when launching a cryptocurrency
CONNECT WITH MIKE/KODA:
- https://koda.finance/
- https://discord.com/invite/FBgEmJmHuc
- https://twitter.com/coinkoda
- https://www.linkedin.com/in/michael-fiebig-1637917b/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
Dominick Keenan has been involved in affiliate marketing for over a decade and in this episode he shares his expertise on how businesses can set themselves up for success with affiliate marketing in 2022.
In this episode, we discuss:
- What is the difference between affiliate marketing, partnership marketing and influencer marketing?
- The impact of the pandemic on the affiliate marketing industry
- Affiliate tracking methods in 2022
- What are the foundations businesses need in place to be successful with affiliate marketing?
- How to be a great affiliate manager
- The importance of affiliate sales pages
- What can cause affiliate campaigns to fail?
Referenced on this episode:
- https://traffictribe.com/
- https://sparkbyclickbank.com/
- https://getcake.com/
- https://www.tune.com/
- https://www.kibocodeaccess.com/
CONNECT WITH DOMINICK/CLICKBANK:
- https://www.linkedin.com/in/dominick-keenan-43211462/
- https://clinkbank.com/podcast
- https://www.linkedin.com/company/clickbank/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover on the podcast, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Maxwell Ivey, Host of the 'What's Your Excuse?' podcast. Max is also an author, blogger, podcast publicist and founder of the 'What's Your Excuse?' podcast network. Max is visually impaired and regularly on topics related to inclusiveness and accessibility.
In this episode, we discuss:
- Max' evolution from blogger, to podcaster to network host
- Why have larger corporations become so interested in utilising podcasting to support their business growth?
- How important is editing when launching a podcast?
- The challenges faced by podcast publicists
- The unexpected benefits of podcasting
Referenced on this episode:
- https://podfestexpo.com/
- https://podmatch.com/
- https://www.blogtalkradio.com/
- https://computersfortheblind.org/
- [Book] Big Magic by Elizabeth Gilbert: https://amzn.to/3Ik6N1y
- https://pod.co/the-advertising-hour/15-a-conversation-carousel-with-maxwell-ivey-a-k-a-the-blind-blogger
CONNECT WITH MAX:
- https://theblindblogger.net/
- justask@theblindblogger.net
- http://wyexcuse.com/
- https://www.linkedin.com/in/maxwellivey/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Paul Rakovich, Founder of Clicks and Clients. Paul has over a decade of experience in paid advertising, working his way up to securing $1 million per month ad clients and being listed in the Inc 500 fastest-growing companies list.
In this episode, we discuss:
- Can you expect the same level of return from Facebook Ads as you could 5 years ago?
- How Clients and Clicks secured their first $1million per month Facebook Ad client
- Lessons learned from managing $1million Facebook Ad clients
- The differences in working with $5k, $10k and $100k per month Facebook Ad clients
- What triggers should determine when you consider scaling up Facebook Ads?
- How to practically scale up your Facebook advertising
CONNECT WITH PAUL/CLICKS AND CLIENTS:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Julius Solaris, VP of Marketing Strategy at Hopin. Julius is a seasoned events professional, having previously founded and exited EventMB (sold to Skift in 2019) and Showthemes. Julius joined the event technology platform, Hopin during 2021, at a time where it became the fastest growing European startup of all time.
In this episode, we discuss:
- How did Hopin become Europe's fastest growing startup of all time?
- The benefits of hybrid events
- How the events industry has changed during the pandemic
- What event technology helps to facilitate shared experiences?
- What data is available to event hosts that enables them to improve live experiences?
Referenced on this episode:
CONNECT WITH JULIUS/HOPIN:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by John Driscoll, CEO of Naked Development. Naked Development has built 400 apps over the last 13 years and John joins us to share his advice on how to build apps that satisfy clients and users alike.
***Listener note: Apologies for the drop in audio quality that's present in some parts during the last 10 minutes. Some unexpected echo features that wasn't present during recording and was difficult to completely edit out***
In this episode, we discuss:
- Is it more enjoyable building apps for large corporations or startups?
- How can you validate an app idea?
- How to secure funding from investors for your app
- Why the first 3 months of an app build is crucial to its long term success
- Is influencer marketing a useful strategy for app promotion?
CONNECT WITH JOHN/NAKED DEVELOPMENT
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Tyler Wagner, Founder of Authors Unite & Infinite Partnership System.
Tyler joins us to share his story on how he grew Authors Unite into a 7-figure business without spending money on paid advertising. His secret - building a huge network of over 10,000 reliable and respected partner relationships.
In this episode, we discuss:
- How Tyler runs two businesses in under 10 hours a week
- How Tyler built his first company 'Authors Unite' into a 7-figure company without paid advertising
- How Tyler built a partner network of over 10,000 partners using just Google and LinkedIn Sales Navigator
- The skills required to be successful in executing a partner marketing program
- How to start and scale your first partner marketing program
Referenced on this episode:
- https://basecamp.com/
- https://www.pipedrive.com/
- The 4-Hour Work Week by Tim Ferriss: https://amzn.to/3FLzRNs
- LinkedWorking by Lewis Howes: https://amzn.to/3qLB2YJ
CONNECT WITH TYLER:
- https://www.instagram.com/tylerbwagner/
- https://authorsunite.com/
- https://infinitepartnershipsystem.com/
- https://podcasts.apple.com/us/podcast/the-tyler-wagner-show/id1330319237
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by marketing consultant, podcaster and 'professional level amateur' magician, Tim Parkin.
Tim joins us to share his advice on how you can find the magic in your marketing teams.
In this episode, we discuss:
- How to unify teams and align them with your long term business plans
- The unique factors that impacts the alignment of marketing teams
- How the art of misdirection can apply to marketing
- What can distract marketing teams when they're on the journey of trying to achieve a long-term goal?
- How to surprise and delight your marketing teams
- Are morale and momentum different things?
Referenced on this episode:
CONNECT WITH TIM:
- Text "Grow" to 8443113200 to gain access to Tim's marketing vault
- https://www.linkedin.com/in/marketing-consultant-tim-parkin/
- https://www.timparkin.com/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Sabrina Chevannes, Managing Director of Complex Creative. Sabrina is an International Chess Master, Chess Tutor, Author, Business Owner, WordPress Specialist, member of MENSA, and she recently completed an Executive MBA in Business Administration.
Sabrina joins us to discuss her thoughts on self-development within creative industries, self-learning vs further education and lessons she's applied to her creative agency from a recently completed MBA.
In this episode, we discuss:
- The challenges of finding business mentors
- What are the benefits of being a business mentor?
- How companies can encourage a culture of knowledge sharing
- How formal education and self-learning can work together
- The potential benefits of MBAs for business owners
Referenced on this episode:
- https://www.thepowermba.com/uk/the-power-digital-marketing/
- https://pod.co/the-advertising-hour/18-no-bullsh-t-marketing-w-sabrina-chevannes-managing-director-of-complex-creative
CONNECT WITH SABRINA/COMPLEX CREATIVE:
- https://wearecomplexcreative.com/
- https://www.linkedin.com/company/complex-creative/
- https://www.instagram.com/wearecomplexcreative/
- https://www.linkedin.com/in/sabrinachevannes/
- https://www.instagram.com/sabzyc/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Dave Fink, CEO of Postie, to discuss how to successfully integrate direct mail and digital marketing.
In this episode, we discuss:
- If it is easy to apply digital marketing skills to the discipline of direct mail advertising?
- Whether purpose-driven brandsare more open to utilising direct mail marketing?
- How difficult it is to track the success of direct mail campaigns?
- What can prevent SMEs from adopting sophisticated direct mail advertising?
- What lessons you can take from digital marketing and apply to direct mail?
CONNECT WITH DAVE/POSTIE:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by David Morneau, Co-Founder at inBeat Agency. David joins us to share his advice on how to be successful with micro-influencer marketing.
In this episode, we discuss:
- How inBeat agency pivoted their agency to develop a micro influencer marketing service offering during the pandemic
- The criteria used by inBeat agency to identify microinfluencers
- What is a nano-influencer?
- How to choose microinfluencers to work with
- How to best measure the success of micoinfluencer marketing
Referenced on this episode:
CONNECT WITH DAVID/INBEAT AGENCY:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
F3qHBrD8ua6FMFgko9DD
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Pete Martin, Head of Strategy at Always Be Content. Pete shares with us his thoughts on how businesses can best support and promote their commitment to sustainability and eco-friendliness, without being accused of greenwashing.
In this episode, we discuss:
- The role marketers have in distilling and promoting important scientific messages related to sustainability
- How can businesses avoid being accused of greenwashing?
- Why it's important for marketers to focus on the benefits of sustainability
- How learning about sustainability can propel the careers of future CMOs
- The Club biscuit problem!
Referenced on this episode:
- manager-tools.com
- https://bcorporation.net/
- https://sdgs.un.org/goals
- https://sdgcompass.org/
- https://bimpactassessment.net/
- https://www.cisl.cam.ac.uk/education/learn-online/business-sustainability-management-online-short-course
CONNECT WITH PETE/ALWAYS BE CONTENT:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
5quC7oHa3X561HWdA1zO
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by William Gadsby Peet and Paul Perry, Co-Founders of Literal Humans.
William and Paul launched their agency in early 2020, right at the start of the pandemic. In this episode, they discuss how they were able to successfully grow an agency during this period, and why they attribute the remote working model to be such a critical component of their success to date.
In this episode, we discuss:
- Just how difficult was it to launch a marketing agency at the beginning of the pandemic?
- How the nature of Literal Human's business model lessened the risk of launching during the pandemic
- Do top-talent now expect remote working flexibility?
- How has remote working impacted creative processes?
- Should marketing agencies expect freelance rates to rise?
CONNECT WITH WILLIAM, PAUL & LITERAL HUMANS:
- https://literalhumans.com/
- https://twitter.com/wgadsbypeet
- https://www.linkedin.com/in/william-gadsby-peet
- https://www.linkedin.com/in/pauldavid-lh
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Martin Hayman, Founder of Wild Sprout, Co-Founder of the organic search tools 'Twylu' and 'RankCaddy', and author of the book 'The Organic Advantage'.
Martin worked at SiteVisibility back in the early 2010s and has continued to work with SiteVisibility as a consultant under his 'Wild Sprout' umbrella. In recent years, Martin has ventured into the world of building SaaS software, with his SEO tools Twylu and RankCaddy.
In this episode, we discuss Martin's journey from in-house marketer through to SEO consultancy and his more recent ventures in SaaS product development.
In this episode, you'll learn:
- How Martin built his first SEO SaaS products
- How the pandemic has impacted Martin's outlook on work and the development of Twylu and RankCaddy
- How to build the identification of quick SEO wins into your marketing routine
- The importance of focusing on SEO fundamentals and avoiding shiny object syndrome
- 9 of Martin's favourite SEO quick wins to help boost your organic performance
Referenced on this episode:
- [Martin's book] The Organic Advantage: https://amzn.to/3Duziat
- https://surferseo.com/
- https://ahrefs.com/
- https://www.clickflow.com/
CONNECT WITH MARTIN:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by eLearning writer, podcaster and all-around enthusiast, John Helmer.
John hosts two popular podcasts on learning ('The Learning Hack Podcast' and 'Great Minds on Learning') and has applied his learning to his portfolio career that has also included being a novelist, musician and marketing consultant.
In this episode, you'll learn:
- Why it's helpful to distinguish between short-term and long-term learning
- Where did eLearning, as we know it today, start?
- When was the Cambrian Explosion of eLearning?
- What is space repetition and why is it important?
- The difference between content marketing and thought leadership
- How marketers can best support eLearning sales teams
Referenced on this episode:
- [Book] The Friendly Orange Glow by Brian Dear: https://amzn.to/3064ZrE
- The Ebbinghaus Forgetting Curve: https://www.psychestudy.com/cognitive/memory/ebbinghaus-forgetting-curve
CONNECT WITH JOHN:
- https://www.youtube.com/c/JohnHelmerConsulting
- https://learninghack.libsyn.com/
- https://podcasts.apple.com/gb/podcast/the-learning-hack-podcast/id1478514163
- https://twitter.com/johnhelmer
- https://www.linkedin.com/in/johnhelmer
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses.
In this episode, you'll learn:
- The pros and cons for agency marketers in helping emerging brands to grow
- If it's possible to build a brand on Amazon?
- The marketing features of Amazon that you can't get anywhere else
- Carolyn's tips for enhancing product listing pages
- The importance of creating product videos for Amazon
- How to avoid being suspended for review manipulation
- How Amazon's 'Subscribe & Save' subscriptions impact your customer retention
Referenced on this episode:
- https://sku.is/
- https://www.techstars.com/
- https://www.capitalfactory.com/
- Carolyn's book, 'Business Growth Do's and Absolute Don'ts' on Amazon UK: https://amzn.to/2ZUKmyR and Amazon US: https://amzn.to/2Yc1Ndr
CONNECT WITH CAROLYN:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Luke Van Der Veer of websiterentalcoaching.com.
Luke Van Der Veer transformed his career with the Rank & Rent SEO method. After several years in the mid-2010s exploring passive income streams to escape a traditional 9-5, Luke eventually found the Rank & Rent SEO methods, which he now operates across 70+ niches in the United States.
In this episode, you'll learn:
- How Luke transformed his career from being a Benefits Analyst at GE to creating a sustainable, passive income via the Rank & Rent SEO method
- What time and financial investments are needed to succeed with Rank & Rent SEO?
- How to choose a Rank & Rent SEO niche
- How to identify the businesses that are most likely to purchase Rank & Rent SEO leads
- SEO tips to help you execute the Rank & Rent SEO Methods
CONNECT WITH LUKE:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Oli Hills, CEO of social media agency and publisher, Nonsensical.
Oli joins us to discuss his team's experience of building local, online communities via social media platforms, and their recent foray into building online TikTok communities.
In this episode, you'll learn:
- How the pandemic drove demand for Nonsensical's local social media services
- The strategies that helped to grow Nonsensical's local social communities Best of Bristol and Birmingham Updates
- The importance of integrity when building social communities
- The skills demands that social media and community managers are facing
- Software that has helped Nonsensical build and manage their online communities
Referenced on this episode:
- https://www.crowdtangle.com/
- https://inshot.com/
- https://www.instagram.com/bestofbristol/
- https://www.facebook.com/BhamUpdates/
- https://www.tiktok.com/@endless_mythology
- https://www.instagram.com/p/CSfGLwNj9LW/
CONNECT WITH OLI/NONSENSICAL:
- https://www.linkedin.com/in/olihills/
- https://www.instagram.com/nonsensical.social/
- https://www.tiktok.com/@nonsensicalsocial
- https://nonsensical.agency/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by Stan Bernard, President of Bernard Associates and author of the newly released book, 'Brand Don't Win: How Transcenders Change the Game', available 12th October 2021.
In this episode, you'll learn:
- How businesses can learn from transcender sports teams and vice versa
- What has changed in marketing that means branding alone is no longer as effective as it once was?
- The paradigm shift of elected advocacy to selected advocacy
- The important role that influencer marketing plays in Stan's transcender system vs traditionalist systems of marketing
- Understanding how to apply 'Campaign Agendas' to your business, inspired by political campaigning
- Peloton's success in creating a cult-like following of 'advengelicals'
- How Starbucks became and continue to be a transcender business without necessarily having the best coffee
- The role of Trump's 2016 'Make America Great Again' caps played in his campaign agenda
Referenced on this episode:
- [Book] Brands Don't Win, by Stan Bernard: https://brandsdontwin.com/ & Amazon: https://amzn.to/3axlaQC
CONNECT WITH STAN/BERNARD ASSOCIATES:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by Mike Bandar, Co-Founder at Waybook.com, Hopper HQ and Founding Partner at Turn Partners.
In this episode, you'll learn:
- How Mike's startup studio began with the acquisition of a dating site
- How Mike and his Co-Founder James organise and prioritise their time to allow to allow them to explore new business opportunities
- How Mike applied a lean startup methodology when building their Instagram scheduling software, Hopper HQ
- The role of that documenting your businesses has in freeing up and focusing your time
- Beneficial skills and characteristics that will help you succeed in a startup studio environment
Referenced on this episode:
- https://centreforentrepreneurs.org/
- [Book] The Lean Startup, by Eric Ries: https://amzn.to/3AorJj0
CONNECT WITH MIKE/WAYBOOK.COM/HOPPER HQ/TURN PARTNERS:
- https://twitter.com/mikebandar
- https://uk.linkedin.com/in/mikebandar
- http://www.turnpartners.com/
- https://waybook.com/
- https://www.hopperhq.com/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment.
In this episode, you'll learn:
- Differences between 1st, 2nd and 3rd party data
- The major privacy trends that are being deployed by major tech companies (Google, Apple, Facebook)
- How a privacy-first future impacts major tech firms, consumers and marketers
CONNECT WITH KATRINA/TWILIO SEGMENT AHEAD:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by Agata Adamiak, Director of Business Ahead to discuss what it means to be 'data-driven'.
On the show, you'll learn:
- What is the definition of 'data-driven'?
- The benefits of being data-driven
- The importance of adopting a data-driven mindset
- How to overcome the common challenges that prevent businesses from becoming data-driven
- Does being data-driven stifle creativity?
Referenced in this episode:
- Episode 51 of The SiteVisibility Internet Marketing Podcast w/ Avinash Kaushik: https://www.sitevisibility.co.uk/blog/2009/07/29/podcast-interview-with-world-leading-anayltics-authority-avinash-kaushik/
- Additional podcast resources at: https://businessahead.co.uk/imp
CONNECT WITH AGATA/BUSINESS AHEAD:
- https://businessahead.co.uk/
- https://www.linkedin.com/company/businessahead/
- https://twitter.com/BusinessAheadUK/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by Vikrant Shaurya, CEO of BestSellingBook.com.
In this episode, you'll learn:
- How the world of self-publishing has changed over the last decade
- What determines 'bestseller' status?
- How often do Amazon book rankings update?
- The importance in understanding an author's 'why'
- Skills required to be an angel writer
- Do you need to have an existing audience to become a bestseller?
- How the angel writing process works
- Book promotion tactics to avoid
Referenced in this episode:
- [Book] Rich Dad, Poor Dad by Robert Kiyosaki: https://amzn.to/3hEduAe
- https://publisherrocket.com/
- https://www.literatureandlatte.com/scrivener/overview
- https://www.bookbub.com/partners/bookbub_ads
- https://www.listennotes.com/
- BestSellingBook's 5 Day Writing Challenge: https://challenge.bestsellingbook.com/
- BestSellingBook's Self-Publishing Checklist: https://bestsellingbook.com/checklist/
CONNECT WITH VIKRANT/BESTSELLINGBOOK.COM:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by, Ross Davies, Co-Founder and Managing Director of Strafe Creative.
Ross joins us to discuss everything you need to consider when selecting a web design agency.
In this episode, you'll learn:
- The importance of experimentation in a web design agency
- What are the key differences between a design agency and a development agency?
- Where to find a credible design agency
- Is the location of a design agency important?
- Quality signals to look out for when reviewing a design agency website
- Should you be expected to be charged for the scoping process?
- What to look for in a design agency contract
Referenced in this episode:
- https://www.thedrum.com/business-skills/website-design
- https://www.recommendedagencies.com/
- https://www.siteinspire.com/
- https://dribbble.com/
- https://slack.com/apps/AVBED3YTS-hallway
- https://slack.com/apps/A5JR8MM6E-randomcoffees
- https://storyxpress.co/
- https://www.loom.com/
- https://wistia.com/
- Ross' book, 'The Paper Plane Plan': https://amzn.to/3tB8cKE
CONNECT WITH ROSS/STRAFE:
- https://www.strafecreative.co.uk/
- https://uk.linkedin.com/in/rossdavies
- https://twitter.com/ross_davies
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by, well, nobody.
Scott goes solo to share a behind the scenes look at how the Internet Marketing Podcast is produced, his experience of hosting the Internet Marketing Podcast and advice on podcast hosting and production for other podcasters or those that are thinking about producing interview based podcasts.
In this episode, Scott covers:
- Do we need a new jingle?
- Who makes a great guest for the Internet Marketing Podcast?
- How do we make our podcast booking process as efficient as possible?
- How do we prepare for podcasts?
- How much research goes into each podcast?
- What happens on the day of recording?
- Scott's advice on creating an optimal recording environment
- What to expect from the Internet Marketing Podcast in the future
Referenced in this episode:
- Samson Go Mic: http://www.samsontech.com/samson/products/microphones/usb-microphones/gomic/
- Calendly: https://calendly.com/
- TidyCal: https://tidycal.com/
- Kindle Unlimited: https://amzn.to/3BwxfBa
- [Book] The First Minute by Chris Fenning: https://amzn.to/3gVbLWC
- Zencastr: https://zencastr.com/
- Squadcast: https://squadcast.fm/
- Riverside.fm: https://riverside.fm/
- Blue Yeti microphone: https://amzn.to/38yKMM3
- Scarlett Audio Interface: https://amzn.to/38zKk0k
- Rode PodMic: https://amzn.to/3jAqx7a
- Shure SM7B micrphone: https://amzn.to/3BOzP5V
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the 'Successful Dropout' podcast and more recently has been on a journey in growing Google Ads agency, Watt Advertising.
In this episode we discuss:
- The skills and experience from previous roles that Sam applied to Google Ads learning in the early stages of Watt Advertising
- How Sam applied the 80/20 rule to his learning of Google Ads
- What makes an ideal paid media client for a marketer?
- The importance of paid media reporting in context of a trusting client/agency relationship
- How the team at Watt Advertising has adopted TikTok as a platform through which to experiment, build trust and practice creativity
- How to apply the 80/20 rule to Google Ads budget management
Referenced in this episode:
- [Book] The Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes & Bryan Todd: https://amzn.to/3sMv0q8
- [Book] The One Thing by Gary Keller: https://amzn.to/3Dmtnoc
- [Podcast] Successful Dropout: https://podcasts.apple.com/us/podcast/successful-dropout/id1128905590
- [Podcast] Tim Ferriss & Gary Keller: https://tim.blog/2019/12/12/gary-keller/
CONNECT WITH SAM/WATT ADVERTISING:
- https://wattadvertising.com/
- https://www.linkedin.com/company/watt-advertising/
- https://www.tiktok.com/@wattadvertising
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by speaker, author and CAO of Shepard Presentations, Shep Hyken.
Shep has spent 40 years in the field of customer service and in this episode we explore some of the key themes from his most recent book release 'I'll Be Back: How to Get Customers to Come Back Again & Again'.
In this episode we discuss:
- The importance of dedicating resource to analysing customer behaviour
- The loyalty question that all businesses should ask themselves
- The important distinction between repeat custom and loyalty
- Is 'loyalty' a small business advantage?
- How businesses' approach to loyalty can change as they grow
- Shep's process for content production and staying relevant (he has over 600 videos on YouTube!)
Referenced in this episode:
- [Shep's Book] I'll Be Back: How to Get Customers to Come Back Again & Again: http://illbebackbook.com/ or https://amzn.to/3ggUrv4
- [Podcast] Experience This! https://www.experiencethisshow.com/
CONNECT WITH SHEP:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Felix Velarde, Co-Founder of The 2Y3X Programme and author of the recently published book, 'Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team'.
In this episode we discuss:
- How do you find the ideal pace when growing a business?
- Why knowing and sharing your core values is critical to scalability
- Why should you be conscious of not throwing too many change grenades?
- What motivates a superstar team?
- What happened when Felix gave staff at a previous agency one day a week off to work on creative projects?
Referenced in this episode:
- [Book] What Got You Here Won't Get You There by Marshall Goldsmith: https://amzn.to/3yLYDtZ
- [Book] Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team by Felix Velarde: https://amzn.to/3scrOUq
CONNECT WITH FELIX / THE 2Y3X PROGRAMME
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Morphio's CEO, Dave Bunce and EMEA Market Lead, Matt Thompson.
Morphio is an AI-driven marketing insights platform, built by digital marketers for digital marketers.
I've (Scott) been using Morphio for a few months and it's starting to become a mainstay of my personal tech stack. The intuitive design, peace-of-mind functionality and predictive analytics are making paid media management a joy and so it made sense to find out exactly what's happening behind the scenes at Morphio, what's inspiring them in the SaaS world and what drives their mission to protect us all from marketing failures.
In this episode we discuss:
- Morphio's mission to empower marketers and make them happy
- Why marketers should focus on being more strategic
- Lessons into turning Morphio from an in-agency project to a standalone SaaS product
- The challenges of onboarding and training in marketing environments
- What's in Dave and Matt's tech stack that protects them from marketing failures and improves their happiness?
Referenced in this episode:
- https://sproutsocial.com/
- https://asana.com/
- https://trello.com/
- https://designpickle.com/
- https://www.hubspot.com/products/crm
CONNECT WITH DAVE, MATT & MORPHIO
- https://morphio.ai/
- hello@morphio.ai
- https://ca.linkedin.com/company/morphio
- https://ca.linkedin.com/in/davidcbunce
- https://uk.linkedin.com/in/mlaurencethompson
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by business process and automation consultant, Daniel Cooper. Daniel is the Managing Director of Lolly Co and author of the upcoming book, 'Upgrade: The Lightning Fast Path to Productivity and Automation in Business'.
In this episode we discuss:
- How Daniel automated 60% of his previous job (and eventually left to launch Lolly Co!)
- What you should do before you try and automate anything in your business
- Entry-level automation software recommendations
- How can SME's get start with AI?
- Daniel's favourite business automation examples
Referenced in this episode:
- [Book] Profit First: https://amzn.to/3zU61Ut
- https://ifttt.com/
- https://zapier.com/
- https://tray.io/
- https://www.process.st/
- https://openai.com/
CONNECT WITH DANIEL/LOLLY CO
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of 'Membership World' and recently authored the book 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing'.
In this episode we discuss:
- Is greater regulation needed in the field of influencer marketing?
- Did influencer marketing exist 100 years ago?
- What is influencer marketing strategy?
- What are the components that should feature in an influencer marketing strategy?
- When's a good time to collaborate with micro influencers?
- Gordon's favourite b2b influencer marketing examples
- Gordon's recommended influencer marketing software
Referenced in this episode:
- Gordon's book, 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing': https://amzn.to/3eHsmMC
- https://www.thebcma.info/
- https://membershipworld.co.uk/the-social-ceo-index-report/
- https://hypeauditor.com/
- https://influencity.com/
- https://www.takoomi.com/
- https://www.thecornerlondon.com/
CONNECT WITH GORDON
- Gordon on LinkedIn: https://uk.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker
- Gordon's website: https://gordonglenister.com/
- Gordon on Twitter: https://twitter.com/gordonglenister
- Gordon on Instagram: https://www.instagram.com/gordonglenister/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by our Senior SEO Analyst, Marcos Álvarez Martín and Angry Creative's Chief Marketing Officer, David Lockie, to discuss SEO Best Practice for WooCommerce websites.
David has over a decade of specialist WordPress and WooCommerce experience, having formerly been the Director of UK-based WordPress agency, Pragmatic, before their merger with Angry Creative in 2020.
As for Marcos, he's a veteran of this podcast and has worked on the optimisation of countless WordPress and WooCommerce sites during his time as our lead SEO specialist.
In this episode we discuss:
- Where is WooCommerce in its lifecycle and how does it compare against Shopify?
- Who isn't WooCommerce a good fit for?
- What are the costs incurred when managing a WooCommerce website?
- Is WooCommerce SEO friendly 'out-of-the-box'?
- How to build the foundations for WooCommerce SEO success
- Recommended plugins and services for an advanced and optimised WooCommerce experience
*** Grab tickets to David's talk 'Using AI to Optimise SEO for WordPress Sites' at BrightonSEO on July 23rd 2021 via this link: https://summer2021.brightonseo.com/talks/using-ai-to-optimise-seo-for-wordpress-sites/ ***
Referenced in this episode:
- https://yoast.com/wordpress/plugins/seo/
- https://wordpress.org/gutenberg/
- https://akismet.com/
- https://www.gravityforms.com/
- https://ninjaforms.com/
- https://marketingplatform.google.com/intl/en_uk/about/tag-manager/
- https://wp-rocket.me/
- https://wordpress.org/plugins/wp-smushit/
- https://www.cloudflare.com/en-gb/
- https://www.mollie.com/en
- https://www.klarna.com/
- https://clerk.io/
- https://angrycreative.com/cases/strandberg-guitars/
CONNECT WITH DAVE / ANGRY CREATIVE:
CONNECT WITH MARCOS:
In this episode we're joined by Branding Specialists, JP Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020).
In this episode we discuss:
- How JP and Wolfgang found their shared fascination in the study of ueber brands
- What triggered the creation of their latest book, 'Brand Elevation: Lessons in Ueber Branding'
- JP and Wolfgang's definition of what makes an ueber brand
- Why can some ueber brands afford to spend less on advertising?
- The difference between a profitable brand and an ueber brand
- Are luxury brands different to ueber brands?
- What can cause the death of an ueber brand?
Referenced in this episode:
- JP and Wolfgang's first book, 'Rethinking Prestige: Secrets of the Ueber-Brands': https://amzn.to/3yFLVg3
- JP and Wolfgang's latest book, 'Brand Elevation: Lessons in Ueber Branding': https://amzn.to/2VaEFKr
- https://www.kingarthurbaking.com/
- https://www.patagonia.com/home/
- https://uk.louisvuitton.com/eng-gb/homepage
- https://www.freitag.ch/en
CONNECT WITH JP Kuehlwein & Wolfgang Schaefer:
CONNECT WITH SCOTT:
For guest enquiries or to talk to us about anything podcast related, email us at podcast@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by James Ontra, CEO of Shufflrr. James joins us to discuss how to deliver effective and efficient presentations.
In this episode we discuss:
- How a less is more approach to presentations can help you make more emotional connections
- How a meeting with Coca-Cola triggered James to double-down in the field of presentation management
- What is presentation strategy?
- The evolution of conversational presentations
- Are memorable presentations getting shorter?
Referenced in this episode:
- James' book, 'Presentation Management: The New Strategy for Enterprise Content' on Amazon: https://amzn.to/2UgBsbQ
CONNECT WITH JAMES / SHUFFLRR
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by Martin Newman, Founder of The Customer First Group.
Martin is a consumer champion and author of the book, 'The Power of Customer Experience'. With extensive experience in the world of customer centricity, he joins us to share his best advice and examples of how companies can commit to delivering truly best-in-class customer experiences.
In this episode we discuss:
- Martin's early lessons in customer service from working in his father's opticians in Glasgow
- How 'cost-to-serve' financial models impact customer-centricity
- Why businesses to focus on being people-first before being able to become customer-first
- Examples of how to empower your employees to be customer first
- Is customer service better in the US than in the UK?
- Is Amazon a customer-centric brand?
- How to offer best-in-class eCommerce experiences
Referenced in this episode:
- Martin's latest book, 'The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability': https://amzn.to/3vREi4k
- Martin's first book, '100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World': https://amzn.to/3vYf4Rz
- Martin's mini MBA in Customer Centricity: https://martinnewman.co.uk/mba/
- Martin's customer experience platform, Customer Service Action: https://customerserviceaction.com/
- https://www.patagonia.com/home/
- https://www.homedepot.com/
- https://ao.com/
- https://www.hotelchocolat.com/uk
CONNECT WITH MARTIN / CUSTOMER FIRST GROUP
- https://martinnewman.co.uk/
- https://www.linkedin.com/in/martindnewman/
- https://twitter.com/martinnewman
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all feedback and guest recommendations, please email
In today's episode we're joined by Jordi Romero, CEO & Founder of Factorial HR. Jordi joins us to discuss the diversity of ways in which HR can help you to grow your business and how Factorial's software helps businesses make their HR processes more efficient and enjoyable.
In this episode we discuss:
- How Jordi's early experiences as an employee in non-data led cultures drove the vision for what Factorial would later become
- The steps Jordi and his co-founders took to create the first Factorial MVP
- How Factorial approached their international marketing strategy
- Factorial's features and functionality that support employee satisfaction, well-being and retention
- How Factorial's employees help to shape the development of its software
- Factorial's plans for enhancing its software through the use of AI
- Are we experiencing the early signs of a fundamental shift in the way HR is viewed?
OFFER:
- Get 1 month of Factorial FREE and an exclusive free HR consultation, visit this link: https://factorialhr.co.uk/sitevisibility
CONNECT WITH JORDI / FACTORIAL
- https://factorialhr.co.uk/
- https://www.youtube.com/channel/UCvdggYbsyb1aMidiGpuZ-Jg
- https://www.linkedin.com/company/factorialhr
- https://www.instagram.com/factorial_hr/
- https://twitter.com/factorialhr
- https://es.linkedin.com/in/jordiromero
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by communications specialist Jenni Field. Jenni has extensive experience in business communications and recently authored the book 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement'.
Jenni shares with us the common symptoms of businesses that are suffering from deep-rooted communication issues and how we should go about trying to solve them.
In this episode we discuss:
- What led to Jenni dedicating her focus to internal communications and founding Redefining Communications
- What triggered Jenni to document her experience in the form of her book, 'Influential Internal Communication'
- How to identify resolvable surface-level issues vs. deep rooted cultural communication problems
- Quick communication fixes that make us all cringe!
- What are the similarities and differences in communication issues faced by SMEs and large corporations?
- The right and wrong ways to surface information from employees (avoid survey fatigue!)
- What causes employees to distrust your communication
- Should social affairs and politics be discussed at work?
Referenced on this episode:
- Jenni's book, 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement': https://amzn.to/3x4AT30 or via Kogan Page: https://www.koganpage.com/product/influential-internal-communication-9781789666137
CONNECT WITH JENNI / REDEFINING COMMUNICATIONS
- https://redefiningcomms.com/
- https://twitter.com/mrsjennifield
- https://www.instagram.com/jennifield/
- https://www.linkedin.com/in/jennifield/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by Robert Nickell, Founder of Rocket Station. Robert joins us to explain how businesses can scale their offerings using entirely virtual teams.
In this episode we discuss:
- Robert's early learnings from virtual staffing in the real estate sector
- How access to remote workers and virtual assistants has evolved over the last decade
- Examples of businesses that Rocket Station has helped to grow using VAs
- Industries that lend themselves more naturally to the use of VAs for scalability
- How Rocket Station built their network of VAs from the Phillipines
- Why do Rocket Station offer service contracts and how does this differ from finding a VA yourself?
- Can you create a unique company culture, virtually?
- Robert's recommended workflow and communication tools
Referenced on this episode:
- https://www.gliffy.com/
- https://www.lucidchart.com/
- https://app.diagrams.net/
- https://www.smartdraw.com/
- https://www.ringcentral.co.uk/
- https://www.8x8.com/
CONNECT WITH ROBERT / ROCKET STATION
CONNECT WITH SCOTT
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.
In this episode we discuss:
- Have the principles for gleaning customer insight changed over the last 20 years?
- What makes an insight insightful?
- The 5 sources of data you need for meaningful marketing analysis
- What's the #1 obstacle that prevents customer insight from being gleaned?
- Why monthly or quarterly marketing targets might actually prevent remarkable marketing
- Why getting outside of your comfort zone is a critical component in gleaning meaningful customer insights
Referenced on this episode:
- Christine's book, Customer Insight Strategies: https://www.koganpage.com/product/customer-insight-strategies-9781789662504 & https://amzn.to/3umOoJt
Marketing Technology Landscape Supergraphic: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/
- [Book] Thinking Fast and Slow by Daniel Kahneman https://amzn.to/3yG4H7L
- [Book] Play Bigger by Al Ramadan, Dave Peterson,Christopher Lochead and Kevin Maney: https://amzn.to/3wABlpn
- Jolt by Richard Tyler: https://amzn.to/3voHyoo
CONNECT WITH CHRISTINE / SOPHIA MARKETING
- https://uk.linkedin.com/in/drchristinebailey
- https://twitter.com/christinebailey
- https://www.sophiamarketing.co.uk/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
This episode is a little different from the topics we usually cover on the Internet Marketing Podcast as we're joined by Tokunbo Ajasa-Oluwa, Chief Executive Officer at Career Ready.
SiteVisibility partnered with Career Ready back in 2018 to support them with the management of their Google Ads grant. We've witnessed first-hand the principles that Tokunbo has instilled in Career Ready since joining as CEO in early 2020 and in this episode he shares with us Career Ready's ambitions to give more young people opportunities, particularly in creative industries.
In this episode we discuss:
- How Career Ready helps young people in the UK access employment
- Tokunbo's first year goals as Career Ready's CEO
- How Career Ready harnessed the advocacy of alumni to showcase the importance of their work
- How the pandemic accelerated Career Ready's use of technology to engage young people
- What is social mobility?
- A breakdown of Career Ready's services for employers and young people and how to access them
Referenced on this episode:
- https://www.impetus.org.uk/youth-employment-group
- https://careerready.org.uk/career-ready-at-18/
- https://www.sitevisibility.co.uk/career-ready-case-study/
CONNECT WITH TOKUNBO / CAREER READY
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Mike Rhodes, CEO of WeSavvy and AgencySavvy.
Mike is the co-author of 'The Ultimate Guide to Google Ads' and joins us to discuss some key trends that made it into the recent 6th edition of the book, in particular, Google's adoption of AI driven smart features.
In this episode we discuss:
- Is there a gap in marketing sophistication in Australia vs the rest of the world?
- How Mikes's approach to identifying trends and topics has changed during the pandemic
- How Mike prioritises the topics to cover when revising editions of his co-authored book 'The Ultimate Guide To Google Ads'
- Red flags to look out for when considering a new client-agency partnership
- Are customers losing access to their data because of Google's increased adoption of AI?
- How Mike uses the mantra of 'trust, but verify' when approaching new Google Ads 'smart' features
Referenced on this episode:
- [Book] The Ultimate Guide to Google Ads: https://amzn.to/3yae8fu
- https://www.descript.com/
- https://otter.ai/
- https://copysmith.ai/
- https://www.copy.ai/
- https://www.trypencil.com/
- https://writesonic.com/
- https://en.wikipedia.org/wiki/GPT-2
CONNECT WITH MIKE / WEBSAVVY / AGENCYSAVVY
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by Joseph Wilkins, Founder of FunnySalesVideos.com to discuss... well, funny sales videos! Joseph had a long career in creating traditional infomercials before doubling-down on the creation of funny videos. He shares with us this story and the techniques he uses to produce funny sales videos that are seen by millions of users each year.
In this episode we discuss:
- How Joseph applied his direct response marketing experience to pivot into creating funny sales videos
- How the Harmon Brothers inspired Joseph and his team to 'find their funny'
- How to create funny sales videos even if you don't consider yourself a funny person
- The similiarties and differences between creating infomercials and funny sales videos
- What you need in the first 5 seconds of a video to capture someone's attention
- What causes users to get bored, lose attention and stop watching your online videos
- Managing the balance of being disruptive without being distasteful
- Techniques for repurposing sales videos into snippets for paid social ads
- How Hollywood movies are becoming increasingly influenced by the editing techniques used in online videos
Referenced on this episode:
CONNECT WITH JOSEPH / FUNNYSALESVIDEOS.COM
- https://funnysalesvideos.com/
- https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767
- https://www.linkedin.com/in/wilkinsjoseph
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by an Internet Marketing Podcast veteran and our very own Senior SEO Analyst, Marcos Álvarez Martín, to discuss the upcoming Google's Core Web Vitals update.
**UPDATE**
Shortly after this recording, Google provided an update to note that the Core Web Vitals update will now start rolling out from mid-June 2021: https://developers.google.com/search/blog/2021/04/more-details-page-experience.
In this episode we discuss:
- What is the Core Web Vitals update and how does it differ from previous Google search algorithm updates?
- How might the Core Web Vitals impact roles of SEO professionals?
- A description of what the 3 key Core Web Vitals are
- What are 'page experience signals'?
- Why business owners and webmasters may need increased development budgets in 2021/22
- How to benchmark your current performance and tools to help analyse performance against Core Web Vitals
- How will you know if your site is impacted by the Core Web Vitals update?
Referenced on this episode:
- https://search.google.com/search-console/about
- https://developers.google.com/speed/pagespeed/insights/
- https://web.dev/vitals-tools/
- https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma?hl=en
- https://developers.google.com/search/blog/2020/05/evaluating-page-experience
- https://developers.google.com/search/blog/2020/11/timing-for-page-experience
CONNECT WITH MARCOS:
- marcos.martin@sitevisibility.com
- https://twitter.com/markookami
- https://www.linkedin.com/in/marcos-alvarez-martin
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest...
Hosted on Acast. See acast.com/privacy for more information.
Oribi is an alternative to Google Analytics. It provides actionable data, insights for funnel optimization, and strong audience segmentation. All of the above without using code.
Oribi helps thousands of companies to:
- Know exactly how each marketing activity and channel contributes to sales
- Optimize their funnel
- View all their key metrics, trends, and marketing budgets in one dashboard
- Analyze and optimize paid campaigns
- Credit every single marketing activity, from paid campaigns to newsletters and content
For 20% off your first 3-months of Oribi, use the code 'sitevisibility' during sign-up.
In this episode we discuss:
- Oribi's origin story
- How Oribi helps business owners and marketers collect useful marketing data without the need for developers
- What Oribi does differently to Google Analytics
- A breakdown of Oribi's key features and functionality
- How Oribi uses AI to surface marketing insights
- Who is Oribi best for?
- The considerations behind Oribi's key marketing messages (Google Analytics is old!)
CONNECT WITH IRIS / ORIBI
- https://oribi.io/
- https://www.facebook.com/getoribi/
- https://twitter.com/getoribi
- https://www.youtube.com/channel/UCZJTakkFkIYvjaTlXpEDo3g
- https://www.linkedin.com/company/oribi
- https://il.linkedin.com/in/irisshoor
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Smartphone Video Marketer, Daryl Cygler. Daryl is a Marketing Director at fuel equipment specialists, FES Tanks but a passion and curiosity for video led Daryl to the creation of the Smartphone Video Marketing Group where he helps SMEs get to grips will all aspects of smartphone video production.
In this episode we discuss:
- How mobile journalism inspired Daryl to become a smartphone video marketing advocate
- The key lessons Daryl has taken from mobile journalists and applied to marketing
- How Daryl created his first marketing video from his smartphone
- The importance of learning to take imperfect action
- Common obstacles in creating smartphone videos and how to overcome them
- Can SMEs use smartphones for live-streaming?
- Ideas for how SMEs can start small in their video marketing experimentation
Referenced on this episode:
- https://uk.cfm.net/
- https://www.powertutors.co.uk/
- https://lovicklifecoach.co.uk/
- https://en.wikipedia.org/wiki/Steven_Soderbergh
- Lady Gaga 'Stupid Love': https://www.youtube.com/watch?v=5L6xyaeiV58
- https://www.kinemaster.com/
- https://luma-touch.com/lumafusion-for-ios-2/
- https://gopro.com/en/us/shop/quik-app-video-photo-editor
CONNECT WITH DARYL:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode we're joined by Asher Ismail, Co-Founder of Uncapped. Uncapped offer an alternative take on capital, helping to provide growing businesses with fast and flexible funding for marketing, inventory or hiring.
In this episode we discuss:
- Asher's experiences in startups and as an entrepreneur and how that led to the idea of Uncapped
- Uncapped's mission to provide an alternative fundraising option for growing businesses
- The Pros and Cons of fundraising options for growing businesses and how Uncapped compares to these options
- The VC community and media response to Uncapped
- How case studies have been critical to establishing trust for Uncapped
Referenced on this episode:
CONNECT WITH ASHER / UNCAPPED:
- https://www.weareuncapped.com/
- https://twitter.com/weareuncapped
- https://www.linkedin.com/company/weareuncapped/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles.
In this episode we discuss:
- What happens in the intersection of product and marketing at FreshBooks
- Examples of marketing that's built-in to products
- What SaaS product marketers can learn from the gaming sector
- What can marketing teams learn from product teams and vice versa
- When to target broad audiences vs. when to go feature-specific
Referenced on this episode:
CONNECT WITH PAUL / FRESHBOOKS
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode, we're joined by Xenia Muntean, CEO of Planable. Planable is a social media SaaS platform designed to make social media collaboration fun and seamless. With unique insight into the trends that make social media teams successful, Xenia shares her advice on how to build effective social media teams.
In this episode we discuss:
- Characteristics of successful social media teams
- How the social media marketer role has developed over time
- Obstacles that can stifle social media creativity
- The benefits of involving people outside of marketing in your social media processes
- Can content marketers also be good social media marketers?
- How far in advance should social media teams plan?
- What is 'Social Teams 100'?
Referenced on this episode:
- [Book] Team of Teams by General Stanley McChrystal: https://amzn.to/39fIimK
CONNECT WITH XENIA / PLANABLE
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
Organisation and productivity app Todoist has grown from 5 million users to 25+ million users over the last ~6 years, all without spending a penny on paid advertising. Brenna Loury, Head of Marketing at parent company Doist, has been on this journey with Doist since 2012 and joins us to share some of her key insights into Doist's success and provides insight into what really happens behind the scenes to create word-of-mouth marketing.
In this episode we discuss:
- Todoist's growth story, notably key factors that helped grow Todoist from 5 million users to 25 million users over the last ~6 years
- Brenna's personal growth story and personal marketing lessons she's learned along the way
- How Doist serves a user base of 25 million+ customers with a marketing team of 6 people
- Why it's important to let go of some of your Lego
- The benefits of focusing on your gut instincts instead of the competition
- The cultural marketing benefits of in-housing vs using agencies
- How to remain creative as a remote-first company
- What is the asynchronous community?
Referenced on this episode:
- Crossing The Chasm: https://www.amazon.co.uk/dp/B000FC119W/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
CONNECT WITH BRENNA / DOIST
- Brenna on Twitter: https://twitter.com/brennakL
- Doist: https://doist.com/
- Todoist: https://todoist.com/
- Twist: https://www.twist.com/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr.
Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs.
In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning and artificial intelligence and aims to empower PPC professionals to eliminate barriers in their search marketing programs.
In this episode we discuss:
- Frederick's journey from Chief Adwords Evangelist at Google to introducing paid media software products as CEO of Optymyzr
- The pros and cons of AI/ML advancements in paid media
- Potential career paths for the modern paid media marketer, and the difference between PPC Doctors, Pilots and Teachers
- Are PPC SaaS companies like Optmyzr at risk of Google putting them out of business?
- The key differences between automated and smart bidding features
Referenced on this episode:
- PPC Chat on Twitter: https://officialppcchat.com/
- PPC Town Hall: https://www.optmyzr.com/information/ppctownhall/about/
- StreamYard: https://streamyard.com/
- Fred's book, Digital Marketing in an AI World: https://amzn.to/3t7kqsQ
CONNECT WITH FREDERICK / OPTMYZR
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode, we're joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the 'why' behind user behaviour - and how to influence it!
In this episode we discuss:
- Why storytelling skills are key in turning insights into actions
- Common pitfalls to avoid when trying to understand user behaviour
- Questions to ask yourself before investing in analytics software
- How to build your storytelling narrative
- How using influence quadrants can help you to understand the necessary actions to encourage specific user behaviours
- Frameworks, resources and tools that can help you on your journey
Referenced on this episode:
- Peter Fader: https://twitter.com/faderp
- Michael speaking on building narratives and creating influence quadrants: https://www.youtube.com/watch?v=LrxJjluJKTw
- Adam Grant: adamgrant.net
- Looker: https://looker.com/
- QuantumMetric: https://www.quantummetric.com/
- Never Split the Difference by Chris Voss: https://amzn.to/3c7x706
- Michael Bernoff: https://michaelbernoff.com/
CONNECT WITH MICHAEL / INFOTRUST
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this week's episode, we're joined Nitin Manchanda, Founder of Botpresso.
Nitin has helped companies including Trivago, Flipkart and Omio grow through organic search and today he joins us to share his advice on how to accelerate organic growth with the help of SEO automation tools and processes.
In this episode we discuss:
- How SEO automation has developed over the last decade
- How AI and ML can be used to help scale content production
- Software and services to help you get started with SEO automation projects
- SEO automation software recommendations that will help you stay on top of critical technical SEO problems
- Why using automation in outreach might not be the best idea
- How Nitin would like to see SEO automation used in the future
Referenced on this episode:
- OpenAI: https://en.wikipedia.org/wiki/OpenAI
- DeepL: https://www.deepl.com/en/translator
- ContentKing: https://www.contentkingapp.com/
- Little Warden: https://littlewarden.com/
- RosaeNLG: https://rosaenlg.org/rosaenlg/2.1.4/about/nlg.html
- OnCrawl: https://www.oncrawl.com/
- SpeedCurve: https://speedcurve.com/
- Sistrix: https://www.sistrix.com/
- Screaming Frog: https://www.screamingfrog.co.uk/
CONNECT WITH NITIN / BOTPRESSO
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
*Note: Apologies for the audio quality in this episode. We've tried to edit as much as the static/interference as possible and decided to publish the podcast because even though it's below our usual audio quality, there's a lot of great advice and insight here from Paul at Ape Creative that we thought was still useful.
In today's episode we're joined by Paul Spirou, Managing Director of Ape Creative, a brand design agency working with food and drink businesses creating branding, packaging, digital, internal comms and category marketing to discuss 'Challenger Brand Thinking' as well as provide useful tips and advice to help you with your marketing success.
In this episode we discuss:
- Where does the term 'challenger brand thinking' come from?
- Examples of challenger brand thinking
- The difference between brand challengers and disruptions
- The difference between USPs and UHBs
- How well-established companies can redefine their beliefs for modern marketing success
- Do uniquely held beliefs have to be approached in a top-down manner?
Referenced on this Episode:
- [BOOK] Eating The Big Fish by Adam Morgan: https://amzn.to/3pzZtos
- Tony's Chocolonely: https://tonyschocolonely.com/
- Who Gives a Crap: https://uk.whogivesacrap.org/
- [BOOK] Prosperity by Colin Mayer: https://amzn.to/3av0tpz
- [BOOK] Overthrow by Adam Morgan: https://amzn.to/3jVaBLl
- [BOOK] Overthrow 2 by Adam Morgan: https://amzn.to/3k4dTfd
Connect with Paul/Ape Creative
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this week's episode we're joined by Jeroen Corthout, Co-Founder of Salesflare.
The pandemic has had a dramatic impact on how salespeople generate leads, build connections and close deals. Jeroen is right at the centre of that and with Salesflare, his mission is to make salespeople's workflows as efficient and enjoyable as possible.
In this episode we discuss:
- Salesflare's mission and who their product is a good fit for
- The #1 difficulty for salespeople in respect to CRMs
- How salespeople can use their WFH environments to demonstrate authenticity and build better connections
- The concept of 'digital body language' and tools that can help people understand this language
- How salespeople have to adapt their approach to self-motivation
- Tools and processes to help improve your sales productivity and workflow
- How easy is it for SMEs to move from an enterprise CRM to a product like Salesflare?
Referenced on this episode:
- https://blog.salesflare.com/remote-sales
- https://attach.io/
- https://www.docsend.com/
- https://betterproposals.io/
- https://www.signnow.com/
- https://youcanbook.me/
- https://calendly.com/
- https://zapier.com/
- https://www.integromat.com/
- https://www.dux-soup.com/
CONNECT WITH JEROEN/SALESFLARE:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations, and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by Viveka von Rosen, Co-Founder and Chief Visibility Officer at Vengreso.
Viveka is an internationally recognised expert in the world of LinkedIn, having authored the book 'LinkedIn Marketing: An Hour a Day' back in 2012 and continuing to deliver a wealth of LinkedIn education via her courses on LinkedIn Learning and her work with Vengreso.
In this episode we discuss:
- Viveka's LinkedIn routine and her tips on creating routines
- How many LinkedIn connections is optimal and manageable?
- Is LinkedIn Group engagement worth it?
- The best times to post on LinkedIn
- Why you should post natively and consider spending more time on using all the characters available to you
- How many hashtags should you use in a LinkedIn post?
- How to optimise your personal profile and LinkedIn company pages
- Should you invest time in creating LinkedIn Stories?
- How do you access LinkedIn Live?
- How to access LinkedIn Newsletters
- How to make the best use of LinkedIn's name pronunciation feature
Referenced on this episode:
- https://everyonesocial.com/
- https://www.agorapulse.com/
- https://www.hootsuite.com/
- Viveka's courses on LinkedIn Learning: https://www.lynda.com/Viveka-von-Rosen/2965250-1.html
- https://streamyard.com/
CONNECT WITH VIVEKA / VENGRESO
- https://www.linkedin.com/in/linkedinexpert/
- https://vengreso.com/
- https://www.youtube.com/channel/UCtx5qy9xPdmQ4cL0aX50rTA
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode we're joined by PJ Taei, Founder of Uscreen.
Uscreen is a VOD platform that allows creators and brands to launch their own channels, monetise their audience and distribute their content through the world's major app platforms.
In this episode we discuss:
- The growth in creators launching their own channels and networks
- How the pandemic has impacted monetisation of VOD content
- Industries seeing increased VOD adoption
- How VOD platforms like Uscreen compare to single-channel ownership, i.e YouTube
- VOD membership and marketing features and functionality
- When launching your own VOD is most beneficial
- Obstacles to launching a VOD channel
- How immersive VOD can be enabled through wearable technology
Referenced on this episode:
- https://www.soul-cycle.com/
- https://yogawithadriene.com/
- https://fwfg.com/
- https://magicstream.com/
- https://getbackup.tv/
- https://www.sarahbethyoga.com/
- https://bspokeindoorcycling.com/
- https://www.birdietime.tv/
- https://www.faderpro.com/
- https://naturallysassy.co.uk/
- https://therealmaxwell.com/
- https://www.signature.tv/
- https://www.muzzybbc.com/
- https://www.artforkidshub.com/
CONNECT WITH PJ / USCREEN
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email
In today's episode we're joined by Steve Munachen, Head of Global Marketing at Push Live.
Today we explore the growing possibilities in live streaming, including how Push Live are making cross-platform and cross-channel live streaming possible, the revenue-generating opportunities that exist today in live streaming and those that may start to surface in the near future.
In this episode we discuss:
- How the pandemic has accelerated experimentation within live streaming
- New capabilities in cross-platform and cross-profile live streaming
- Monetisation models being used within live streaming
- How influencer marketing extends into live streaming opportunities
Referenced on this episode:
- Travis Scott and Fortnite Present: Astronomical: https://www.youtube.com/watch?v=wYeFAlVC8qU
CONNECT WITH STEVE / PUSH LIVE
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this week's episode, we're joined by Global Marketing Strategist, Christine Michel Carter.
Christine is a Senior Contributor to Forbes, author of the books 'Mom AF' and 'Can Mommy Go To Work?', speaker and the #1 Global Voice for Working Moms.
In this episode we discuss:
- How Christine commits to authenticity in her writing and how writers, journalists and marketers can too
- Using feedback from your audience and vulnerability in your writing to improve your communication
- The best way to approach and work with influencers
- The current state of authenticity and social media
- Examples of people and brands that do a great job of leading with authenticity
Referenced on this episode:
- [Book] Mom AF by Christine Michel Carter
- [Book] Not Just Black and White by Dr Anni Reinking
- [Article] The Complete Guide to Generation Alpha, The Children of Millenials by Christine Michel Carter
- [YouTube Channel]: Dhar Mann
- Grammarly writing assistant
- Help a Reporter Out
- Trello
CONNECT WITH CHRISTINE:
- https://christinemichelcarter.com/
- https://www.facebook.com/christinemichelcarter/
- https://www.instagram.com/cmichelcarter/
- https://twitter.com/cmichelcarter
- https://www.linkedin.com/in/cmichelcarter/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email
In today's episode we're pleased to be joined by one of our clients, See Your City.
See Your City are on a mission to bring the world together through unconventional localised tour experiences hosted by each city's most intriguing advocates.
Co-Founders Frankie Spires and Ferry Hunt join us to to describe how the pandemic has impacted the walking tours arm of their business and how this accelerated the development and successful launch of their virtual tours.
In this episode we discuss:
- See Your City's mission within the tourism sector
- Training and motivating employees to adapt communication skills for Zoom
- The challenges (and solutions) when trying to recreate offline experiences online
- The important distinction between employees technical ability and capabilities
- Techniques to help keep people engaged in online experiences
- The importance of having moderators to facilitate customer engagement during online events
Referenced on this episode:
CONNECT WITH SEE YOUR CITY:
- https://seeyour.city/
- https://www.instagram.com/seeyourcity1/
- https://twitter.com/seeyourcity1
- https://www.facebook.com/seeyourcity1
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
Today we're joined by Kirsty Hulse, Founder of Roar Training. Kirsty is a former marketer, a speaker, an author and a stand-up comedian. She brings to the Internet Marketing Podcast a unique perspective on how business can incorporate humour to improve leadership, communication and creativity.
In this episode we discuss:
- What we can learn from comedians about brevity in communication
- Scenarios where humour can help you deliver important messages
- What 'stacking' is and how it can impact communication
- How self-deprecation can create an environment that brings people together
- Using stand-up practices and building self-confidence
Referenced on this episode:
- [Book] Be a Great Stand-Up by Logan Murray: https://amzn.to/380roIA
- [Book] The Big Book of Creativity games by Robert Epstein: https://amzn.to/2LbEB8b
CONNECT WITH KIRSTY / ROAR TRAINING:
- https://www.kirstyhulse.com/
- https://www.linkedin.com/in/kirsty-hulse-01337a1b/
- https://twitter.com/Kirsty_Hulse
- https://www.instagram.com/kirstyhulse/
- https://roar.training/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
Happy Holidays everyone!
In this episode, Alex Price, Founder of 93Digital, joins us to discuss conversion insights, techniques and considerations when building B2B websites.
In this episode we discuss:
- How and why Alex ended up working in the niche space of B2B WordPress design and development
- How Alex manages the balance of creativity and commercial balance within his design and development teams
- How setting client expectations on how to give feedback can improve end results
- The major differences between B2C and B2B websites
- The role of customer journey mapping in B2B website building
- Why hiding pricing information on your B2B website might not be such a good idea
Referenced on this episode:
- https://wpengine.co.uk/
- https://www.cloudflare.com/
- https://yoast.com/wordpress/plugins/seo/
- https://rankmath.com/
- https://www.gravityforms.com/
- https://www.drift.com/
- https://segment.com/
- 2021 Logo Design video: https://www.youtube.com/watch?v=q_O5fpBs5C8&feature=youtu.be
- https://www.mitie.com/
- https://kadence.com/
CONNECT WITH ALEX / 93DIGITAL
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
Note: Apologises for the audio quality in this episode, I hit a few technical problems prior to recording and so we had to switch to using Zoom for this particular episode recording. Zoom's not ideal for optimal audio for podcasts, but I think this episode still came out well and David touched on many fascinating insights from the world of high performance coaching.
In this episode we discuss:
- David's experience and lessons in transforming into the career of coaching
- David's recommendations on finding the 'best' coach for you
- The important differences between coaching and therapy
- Common distractions for business owners and CEOs and how to overcome them
- David's #1 tip for business owners and CEOs to help improve focus
- Whether or not David think it's still possible to take control of our declining attention spans
CONNECT WITH DAVID / Focus.CEO
- David's gift basket for our listeners can be found at: https://focus.ceo/gift2/
- David's website: https://focus.ceo/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this week's episode, we're joined by Kasia Borowska, Managing Director at Brainpool AI.
Brainpool is an artificial intelligence consultancy specialising in developing bespoke AI solutions for business.
They use their researchers creating cutting-edge AI algorithms and to develop and implement bespoke AI solutions for businesses.
Kasia comes from a background that includes mathematics, cognitive science and marketing and joins us today to discuss applications of AI in marketing.
In this episode we discuss:
- The difference between AI and ML
- The pros and cons of using AI for personalisation
- How AI is being used in the space of content production
- Why PPC might be the channel most impacted by AI in the future
- Kasia's hopes for the application of AI in marketing in the future
CONNECT WITH KASIA / Brainpool AI
- https://brainpool.ai/
- https://www.linkedin.com/company/brainpool-ltd/
- https://twitter.com/brainpoolai
- https://www.facebook.com/brainpoolai/
- https://www.linkedin.com/in/kasia-borowska-79a82147/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
Today we're joined by Tom Libelt, Founder of We Market Online Courses and host of the podcast Smart Brand Marketing.
In today's episode we discuss:
- The marketing limitations of online course platform
- Tom's recommended software for building your own landing page and checkout processes
- Why you might need to give some thought to launching your course on Udemy
- Ad copy principles that work best when marketing online courses
- Evergreen trends and principles to follow in the world of online courses
CONNECT WITH TOM:
REFERENCED ON THIS EPISODE:
- Scott's episode with Tom on 'The Advertising Hour' podcast: https://pod.co/the-advertising-hour/11-breaking-bread-ribs-and-100-dollar-bills-w-tom-libelt-founder-of-we-market-online-courses
- ConvertKit: https://convertkit.com/
- ThriveCart: https://thrivecart.com/
- Zapier: https://zapier.com/
- Project Management Triangle: https://en.wikipedia.org/wiki/Project_management_triangle
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
Today we're joined by Saksham Sharda, Creative Director at Outgrow.co.
In today's episode we discuss:
- What no-code means and what has triggered the rise in the no-code community
- How Buzzfeed built their brand through interactive quizzes
- The perfect number of questions to ask in an online quiz
- Why quizzes capture our attention in the age of misinformation
CONNECT WITH SAKSHAM/OUTGROW.CO:
- https://outgrow.co/
- https://www.linkedin.com/in/saksham-sharda-outgrowco/
- https://twitter.com/outgrowco
- https://www.facebook.com/OutgrowCo
REFERENCED ON THIS EPISODE:
- Claim an extended 30 day free trial AND 20% off of an Outgrow.co annual plan by visiting: https://www.outgrow.co/sitevisibility
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations, and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
Today we're joined by Kevin Urrutia, Co-Founder and CEO of Voy Media to discuss how you can simplify your marketing for faster growth.
In today's episode we discuss:
- Lessons from Kevin's transition as a developer in Silicon Valley to becoming an entrepreneur in New York
- How keyword research can help you understand product demand (and how Kevin took advantage of this to build his home cleaning company, Maid Sailors)
- Resources that can help you stay on top of the latest business and marketing trends
- Kevin's first-hand experience of capitalising on first-mover advantage, gaining huge amounts of traffic from early adoption of local SEO techniques
CONNECT WITH KEVIN:
REFERENCED ON THIS EPISODE:
- https://www.mint.com/
- https://www.zaarly.com/
- https://www.semrush.com/
- https://ahrefs.com/
- https://maidsailors.com/
- https://chestertravels.com/
- https://www.producthunt.com/
- https://news.ycombinator.com/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
Ever wonder why your emails end up in a junk folder? Want to craft irresistibly clickable subject lines? Fancy learning one simple technique you can use to make more money from your email lists? Then this episode is for you.
Today we're joined by Emily McGuire, Owner of the email marketing agency, Flourish & Grit.
In today's episode we discuss:
- Beneficial skills for the modern email marketer
- The right (and wrong) ways to take advantage of personalisation
- Subject line techniques that drive open rates without misleading your subscribers
- How reframing your mailouts as an email series' could be the key in unlocking revenue within your email list
- Companies that can inspire you with their email marketing efforts
CONNECT WITH EMILY / FLOURISH & GRIT:
REFERENCED ON THIS EPISODE:
- https://www.klaviyo.com/
- https://www.activecampaign.com/
- https://glockapps.com/
- https://www.shinesty.com/
- https://www.target.com/
- https://www.thereformation.com/
- https://helpwise.io/
- https://www.flourishgrit.com/open
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
This week we welcome to the podcast Janene Liston, a.k.a The Pricing Lady. Janene discovered her passion for pricing after an early career that saw her as an engineer, before venturing into marketing and product management.
Since 2014 Janene has been working independently as 'The Pricing Lady', supporting small business in Europe become more confident in their pricing.
In this episode she shares some of her most important pricing lessons with our listeners.
In today's episode we discuss:
- Why price is only important in the context of value
- Avoiding the trap of pricing based on your competition
- How to respond when a client or prospect says 'that's too expensive'
- Why you should avoid using the word 'costs' in pitches and the better alternatives
- The importance of tiered pricing and how it can help frame your value and move your prospect towards making a decision
- How reframing rejections and objections may help you overcome fear during pitches
- How meditation and mindfulness can support improved confidence in pricing and negotiation
CONNECT WITH JANENE THE PRICING LADY:
- https://janeneliston.com/
- https://www.linkedin.com/in/thepricinglady/
- https://www.facebook.com/thepricinglady/
- https://twitter.com/thepricinglady
- https://www.youtube.com/channel/UCsGZwi8otsnH07t98Bo9gog
REFERENCED ON THIS EPISODE:
- Book: How To Build Your Creative Career by Russell Nohelty: https://amzn.to/3oQOojs
- Podcast: The Advertising Hour - Selling Out with USA Today Best-Selling Science-Fiction & Fantasy https://pod.co/the-advertising-hour/7-selling-out-with-usa-today-best-selling-fantasy-and-science-fiction-author-russell-nohelty
- Article: Pricing Experiments You Might Not Know But Can Learn From https://cxl.com/blog/pricing-experiments-you-might-not-know-but-can-learn-from/
- The Handy Brain Method from Dan Siegel https://www.youtube.com/watch?v=gm9CIJ74Oxw
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
I had no idea before this episode that 'egaming' used to be the name that PR departments gave to 'gambling'. How things have changed! Or have they...
In my experience, the gambling world has often felt isolated from the rest of the marketing industry. I've never really been too sure why that is. Maybe it has something to do with legacy and lifestyle associated with gambling? Perhaps it simply has something to do with geography and the tax havens from which several gambling companies operate? Could it simply be that the marketers in this space choose to keep a low profile?
I've always known that marketers in the gambling industry have to play by a different set of rules. They are under much greater scrutiny and have in-game limitations than most marketers. I feel like there's a lot we can learn from marketers in gambling about strategic prioritisation, user behaviour and resourcefulness.
That's why I was so pleased to get to spend time with Fintan Costello, Managing Director of Finder Media and bonusfinder.com
In today's episode we discuss:
- The process of building an online gambling company in the US
- Challenges marketers in gambling face when working with the world's leading technology companies
- How the esports and gaming sectors have adopted gambling techniques
- Lessons in user behaviour and user experience from the gambling sector that all marketer can apply to their companies
CONNECT WITH FINTAN/bonusfinder.com
- https://www.bonusfinder.com/
- https://twitter.com/fintancostello
- https://www.linkedin.com/in/fintancostello/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
I have no idea what people know about me and what people don't. I've pretty much giving up caring about most aspects of my privacy because it largely feels outside of my control. Perhaps this is laziness, perhaps this is acceptance, perhaps this is freedom. I really am not sure.
I remember hearing, I think it was from John McAfee, that I should expect that at any given time there are at least 5 people watching me through the camera in my phone. I heard this maybe 5 years ago and so I assume at this point at least one of them has broadcast me at my very worst to parts unknown.
Maybe you're the same as me and don't know whether you should care about your privacy or not. It's the strangest thing that we're all targets but we'll never know the faces of our attackers. We need help and that's where Dr. Eric Cole comes in.
Dr Eric Cole has over 30 years of cybersecurity experience and has worked in this field for companies including the CIA, McAfee and Lockheed Martin. He's the leader of the cyber defenders.
In today's episode we discuss:
- The most common security exposure points over the last 30 years
- The #1 vulnerability hackers are currently looking to take advantage of
- How the pandemic has created the perfect storm for hackers to take advantage of fear
- Simple techniques to improve your home cybersecurity
- Tips for improving your security in co-working spaces
CONNECT WITH DR ERIC COLE / SECURE ANCHOR:
- https://twitter.com/drericcole
- https://www.facebook.com/DrEricCole/
- https://www.youtube.com/channel/UCwg_j4TF1dnP9OZFXzYussA
- https://www.onlinedanger.com
REFERENCED ON THIS EPISODE:
- https://safe.secure-anchor.com/wfh-cyberguide
CONNECT WITH SCOTT:
- scott.colenutt@sitevisibility.com
- https://www.linkedin.com/in/scottcolenutt
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
How do you know the right questions to ask to get the best survey responses?
What's an ideal sample size for collecting survey data?
How do you ensure the data you're collecting from surveys is credible?
Surveys can be one of the best ways to identify thoughts, feelings, trends and topics that are critical to our business and marketing efforts. There are, however, many pitfalls in the process that can prevent you from gleaning useful and actionable insight from survey data.
We must proceed with care and thoroughness and we have someone who can help!
Joining me today on the podcast is Michele Linn, Co-Founder and Head of Strategy at Mantis Research. Michele helps us answer the questions above and shares her knowledge on 'How To Create and Publish Survey-Based Research'.
CONNECT WITH MICHELE / MANTIS RESEARCH:
REFERENCED ON THIS EPISODE:
- https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Final.pdf
- https://typesetcontent.com/blog/state-of-writing-research/
- https://buzzsumo.com/blog/9-things-marketers-need-to-know-about-original-research-in-2019-new-data
- https://www.sitevisibility.co.uk/content-promotion-guide-and-checklist/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In today's episode, we're joined by Lilach Bullock, blogger, content marketing expert and speaker.
Lilach has extensive experience in all aspects of content production and copywriting and probably cast her eyes over hundreds or thousands of content briefs during her career. This makes her the perfect person to join us in discussing the topic of 'How To Create a Killer Content Brief'.
In today's episode we discuss:
- Practical tips for creating robust content briefs
- The importance of having a defined goal for everything you produce
- How vagueness or vanity can impact content briefing
- The differences in content production and copywriting
- The role copywriters play in turning ideas and visions into defined briefs
CONNECT WITH LILACH:
- https://www.lilachbullock.com/
- https://twitter.com/lilachbullock
- https://www.facebook.com/lilachbullockbiz/
- lilachbullock@gmail.com
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
This episode is not sponsored by Wistia.
... but it may as well be. Rachel (our Digital Marketing Manager at SiteVisibility) loves Wistia and we reference them throughout this episode as a business that we think does an excellent job of brand affinity marketing.
I'd heard the phrase 'brand affinity marketing' sneak more frequently into Rachel's vocabulary and as it's something I've not stumbled upon before, I figured the best place to learn about the topic was right here on our podcast with you all.
In today's episode, Rachel and I discuss:
- What brand affinity marketing is
- How brand affinity marketing is different from brand advocacy
- Rachel's favourite examples of brand affinity marketing from companies and campaigns
- How to achieve brand affinity
- Why you might need to look beyond your marketing team to achieve brand affinity
- Resources to help you get started with brand affinity marketing
DISCUSSED ON THIS EPISODE:
- https://wistia.com/series/one-ten-one-hundred
- https://www.thisgirlcan.co.uk
- https://www.youtube.com/watch/?v=XjJQBjWYDTs
- https://www.brandwatch.com/blog/brand-affinity
- https://wistia.com/about/brand-affinity-marketing
- https://www.sitevisibility.co.uk/blog/2020/08/06/what-generation-z-wants-from-your-brand/
- https://pod.co/the-advertising-hour/finding-your-voice-with-doc-williams-ceo-of-brand-factory-inc
CONNECT WITH RACHEL:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
See ya next week!
Hosted on Acast. See acast.com/privacy for more information.
Right now, marketing budgets are being heavily scrutinised. Probably more than ever.
Is now the right time to cut marketing budget or should marketing be the very last area within your business that you should look to reduce costs?
Matthew Woodward is not fence-sitting on this topic and he joined me on this podcast to explain why he feels so strongly about why he feels businesses shouldn't be cutting marketing budgets at this time.
In addition to sharing his rationale, Matthew also shares plenty of useful tips on how to ensure you're utilising your marketing budget effectively.
In today's episode we discuss:
- Matt's thoughts on why now is a bad time to cut marketing budgets
- Cost-effective ways to make SEO marketing budgets go further
- The most common oversights when marketers are calculating their SEO budgets
CONNECT WITH MATT:
DISCUSSED ON THIS EPISODE:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com.
Need help in deciding how to best use your marketing budget? Contact us via live chat our site or tell us about your situation through the contact form on our site: https://www.sitevisibility.co.uk/contact/
See you next week!
Hosted on Acast. See acast.com/privacy for more information.
In this week’s episode, we’re joined by Paul Rogers, Founder of Vervaunt, to discuss the Pros and Cons of Shopify for SMEs (plus lots of bonus tips and advice from Paul on the ever-changing world of eCommerce and re-platforming!)
In this episode we discuss:
- Considerations businesses need to make when re-platforming, particularly when moving to Shopify from another platform
- How Shopify developed into the world's leading eCommerce platform
- The Pros and Cons of Shopify for SMEs
- Third-party Shopify integrations for marketers
- Emerging eCommerce software to enhance (or rival!) Shopify
CONNECT WITH PAUL / VERVAUNT
https://www.linkedin.com/in/paulnrogers/
https://www.instagram.com/vervaunt/
CONNECT WITH SCOTT:
scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt
CONNECT WITH SITEVISIBILITY:
https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
In this week's episode, we're joined by Rob Watson of Freewheeling to discuss the big changes in Google Shopping that are being rolled out in 2020.
In this episode we discuss:
- Google Shopping feed changes coming into place this year and what it means for advertisers
- How to take advantage of this new free offering from Google
- Why Google are making these changes
- The most important elements to optimise within Google Shopping Feeds
CONNECT WITH ROB / FREEWHEELING
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
It's fascinating how fast user behaviour changes in eCommerce. The hottest new eCommerce idea can rapidly develop from being a 'nice-to-have' feature that differentiates you from competitors, to the standard that all customers expect. Over the last decade we've seen the growth of mobile commerce, a host of new delivery options, hundreds of new payment options and a new worlds born through virtual and augmented reality.
eCommerce consultant Luke Carthy spends a lot of his time analysing the world of online retail and helping eCommerce companies grow. He is the perfect guest to join us on the topic of 'eCommerce Features and Functions that Users Find Irresistible'.
In this episode we discuss:
- Recommendations for companies that in market-leading positions continually striving to maintain their competitive edge
- eCommerce features that have moved from 'nice-to-haves' to expected by customers
- The most engaging eCommerce features and functions in 2020
- New eCommerce software we think you'll love
CONNECT WITH LUKE:
ALSO MENTIONED ON THIS EPISODE:
- https://www.serpsketch.com/
- https://www.sistrix.com/
- https://www.freshrelevance.com/
- https://www.sailthru.com/
- https://www.sailthru.com/
- https://www.seomonitor.com/
- https://www.contentkingapp.com/
- https://littlewarden.com/
- https://www.youtube.com/watch?v=hK3nAy1g-7k
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
l love copywriting. I love storytelling. There's nothing better in marketing than the wondrous moments where an individual or a company can turn their ambition, mission or vision into messaging that immediately helps you understand their story.
I also know that it can be a really complex process. For some, the process of turning their goals into stories is natural and joyful and for others it's a painstaking source of frustration. There are also grey areas, such large corporations bursting with stories to tell but shackled by their own corporate governance.
Today's episode is about how to surface your brand's story and joining me for this conversation was Melanie Deziel, Chief Content Officer at Storyfuel. Melanie empowers brands of all backgrounds to tell better stories and is the author of the book 'The Content Fuel Framework' which is designed to help you generate unlimited story ideas!
In this episode we discuss:
- How to approach telling your story for the first time
- Questions you can ask of yourself and others to uncover interesting stories
- How to keep your brand story consistent
- How storytelling is developing
CONNECT WITH MELANIE /STORYFUEL:
- https://www.storyfuel.co/
- https://www.linkedin.com/in/melaniedeziel
- https://www.instagram.com/meldeziel/
- https://twitter.com/storyfuel_co
- https://twitter.com/mdeziel
- https://www.instagram.com/meldeziel/
ALSO MENTIONED ON THIS EPISODE:
- https://annhandley.com/newsletter/
- https://twitter.com/mkobach
- https://www.amazon.co.uk/Exactly-What-Say-Influence-Impact-ebook/dp/B073SF65ZZ
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
It's really challenging right now to be thinking about the future. What's beyond COVID-19 for our friends, family, our economy and our businesses?
How can we start preparing for the unknown when there's so much uncertainty and when there's so much happening RIGHT NOW? We're having to plan and adapt simultaneously at a faster pace that perhaps ever before.
Fortunately, there are people like Carl Fillery in the world to guide us. Carl is a partner at EMC Management Consultants and he joins us in this episode to provide his advice on how businesses can start their post-COVID-19 business planning.
In today's episode, we discuss:
- How business owners in the UK can prepare for the end of the government's job retention scheme
- Why you may need to revisit your distribution strategy
- Why customers might be willing to pay a little more for your products or services
- Why customer loyalty is more important for the future than ever before
- Why business owners should be chasing profit and not volume
CONNECT WITH CARL / EMC:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
See you next week!
Hosted on Acast. See acast.com/privacy for more information.
THIS IS A SPONSORED EPISODE IN COLLABORATION WITH PI DATAMETRICS: https://www.pi-datametrics.com/
In today's episode we're joined by Sophie Moule, Head of Marketing at Pi Datametrics.
Sophie joins us to share a wealth of key insights from Pi Datametrics' report 'How Search Demand Has Changed in 2020'. You don't need the report to follow along during the episode, but if you do fancy following along and want access to the full, free 72-page report, you can download it here: https://www.pi-datametrics.com/market-analysis-reports/search-demand/
In this report, you'll discover:
- Which categories are growing due to Covid-19?
- The most searched terms throughout 2020
- The highest growth terms throughout 2020
- Who are the top players across the categories
- What did we ask about the most searched terms?
- The most searched brand names
The report features search insights across the following categories (those in bold are the categories we selected for discussion in this episode!):
- Health & household
- Fitness equipment & classes
- Home & garden
- Things to do at home
- Sportswear & loungewear
- Food & drink
- Electricals
- E-learning
- Online gambling
- Communication
Listen To The Episode To learn:
- What has been the most searched fitness product during the pandemic?
- How can fitness instructors and establishments convert more customers at this time?
- What has been the most searched home & garden product during the pandemic? (Surprising result!)
- Why now might be the best time to launch a new board game
- Why Christmas is going to look very different for retailers in 2020
- Why you might need to invest more time on content that focuses on product or service comparisons
- The importance of influencer marketing and content collaborations at this time
- + much more!
Useful Timestamps For This Episode:
- 0:00-05:45 Introduction to Sophie, Pi Datametrics and the report
- 05:45 How and why the report was created
- 15:30 How to get the most from this report
- 20:40 Fitness equipment and classes category insights and discussion
- 42:20 Home and garden category insights and discussion
- 53:00 Things to do at home category insights and discussion
- 62:50 Electricals category insights and discussion
- 77:15 Additional report insights provided by Sophie
Connect with Sophie/Pi Datametrics:
I don't know a whole lot about Gen Z. Sometimes I think perhaps I do, and then I see something trending on social media that I don't recognise and I'm reminded that I'm just a millennial who knows nothing.
For longevity in business, you have to evolve. You have to understand what's meaningful to the next generation.
That's why I needed to speak to Jay & Cat.
Jay & Cat crowdsource insights from a network of Gen Z consultants to help inform the future of businesses like the NFL, Stella McCartney and Viktrs. Not only are they helping businesses to evolve in a way that meaningful to the next generation, they are given Gen Z a platform to speak up and share their voices and ideas so that they can continue to shape the future according the values that are important to them.
Imagen is a fascinating business and so it made Jay & Cat the perfect people to speak to about the trends they're finding through their research with Gen Z.
In today's episode we cover:
- Why it's important to engage Gen Z at the beginning of the process when building your brand or launching new products and services
- How Gen Z could end up being your most useful consultants
- The importance of businesses investing in supporting the movements important to Gen Z instead of just acknowledging them
- How having a sense of community might be critical to the success of emerging platforms targeting Gen Z
I loved speaking to Jay and Cat and found their respect for each other and their values refreshing and motivating. I'd highly recommend following them at the links below as they regularly share lots of interesting Gen Z insights and a behind the scenes look at what happens on a day to day basis at Imagen.
CONNECT WITH IMAGEN/JAY/CAT:
- https://imageninsights.com/
- https://twitter.com/weareimagen
- https://www.instagram.com/weareimagen/
- https://www.linkedin.com/company/imageninsights/
- https://twitter.com/jaykrichards
- https://www.linkedin.com/in/jaykrichards/
- https://www.linkedin.com/in/cat-agostinho-227a053/
- https://twitter.com/cat_a
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
We've covered several aspects of migration historically on our podcast, but never from the perspective of one of our clients.
This is why I'm so pleased that in today's episode we're able to bring you the thoughts of Jamie Watson, SEO Marketing Manager at Dunelm. Jamie is joined by our Senior SEO Analyst from SiteVisibility, Marcos Alvarez Martin.
When Dunelm first partnered with us, they weren't far removed from having suffered the results of a poor migration. Jamie touches on this at the beginning of this episiode as he explains just how important it was to get things right when their second migration in four years was looming on the horizon.
Breaking down a migration that spanned almost two years, Jamie and Marcos share:
- The roles of agencies/clients during a migration
- The role of trust in a successful migration
- Differences in the metrics that are monitored by clients and agencies
- Go-to tools for technical SEO monitoring
- How to encourage and consider cross-department working
The standout feeling for me in this episode is trust. Trust is such a vital component in any form of successful marketing and even more so when navigating the often complex, time consuming and technically-challening terrain of eCommerce migrations.
CONNECT WITH JAMIE / DUNELM:
CONNECT WITH MARCOS:
- marcos.martin@sitevisibility.com
- https://twitter.com/markookami
- Watch Marcos as host in our recent '60 Minutes to Migration Success' webinar: https://www.youtube.com/watch?v=7LK2BcX69Oo
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
You can also check-out our recent case study with Dunelm, exploring how we helped them generate YoY increases in organic revenue and sessions through dedicated subcategory analysis and optimisation: https://www.sitevisibility.co.uk/case-study-significantly-increasing-organic-traffic-revenue-for-dunelm/
See you next week!
Hosted on Acast. See acast.com/privacy for more information.
When I read about Matt Clark's 'Rainmaker' system, I was both curious and pessimistic in equal measure. I'm already familiar with the book, 'How To Become a Rainmaker' and thought that there might be some connection between the lessons in the book and what Matt is teaching.
Though I was to find there is no direct link between the book from Jeffrey Fox and Matt Clark's coaching system, they both do have one thing in common - they're designed to help businesses generate leads!
Matt's system with The Virtual Edge is specifically designed to help businesses 'Get 2 To 5 High-Value Leads Everyday Without Ads'. That seemed pretty intriguing to me and so Matt and I broke down the system in more detail on this episode.
In addition to learning the structure of Matt's 'Rainmaker' system, we also discuss:
- Why it's important to become comfortable in the organic side of LinkedIn before starting your automation journey
- Why business owners need to take personal responsibility for marketing on LinkedIn
- The role of LinkedIn 'pick-up lines' in initiating connections
- How to improve your LinkedIn profile in 20 minutes 😉
CONNECT WITH MATT / THE VIRTUAL EDGE:
- https://thevirtualedge.com/
- https://www.facebook.com/TheVirtualEdge/
- https://www.linkedin.com/in/mattclarksa
- The '20 Minute Profile Makeover': https://thevirtualedge.com/profile/
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- https://www.instagram.com/sitevisibility/
- https://www.youtube.com/user/SiteVisibility
- grow@sitevisibility.com
CONNECT WITH SCOTT:
See you next week!
Hosted on Acast. See acast.com/privacy for more information.
Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last decade and a half.
The same can be said for today's guest, Joe Pulizzi, in respect to content marketing.
Joe Pulizzi is the Founder of the Content Marketing Institute and coined the phrase 'content marketing'. He spent 11 years at Content Marketing Institute, selling the company in 2016.
So what's Joe been doing since 2016? We explore what Joe has been focusing on over the last few years in the podcast as I look to uncover what it is that keeps him in love with content marketing.
In today's episode we explore:
- Joe's tips on how to keep inspired and creative
- Characteristics of great content marketers
- The unusual but highly effective way that Joe decided to market his first fiction novel
- The content marketing trend that Joe is most excited about
I loved speaking with Joe. His enthusiasm for content and creativity came through in our discussion and his energy was exactly the same when we weren't recording. I'm grateful that Joe gave us his time and I'm so happy that after all these years we finally get to bring one of the true pioneers of modern marketing to the podcast.
CONNECT WITH JOE:
- https://www.joepulizzi.com/
- https://twitter.com/joepulizzi
- Grab a copy of Joe's fiction debut in 'The Will To Die': https://thewilltodie.com/
- Joe's non-profit company, The Orange Effect Foundation: https://theorangeeffect.org/
CONNECT WITH SITEVISIBILITY:
CONNECT WITH SCOTT:
See you next week!
Hosted on Acast. See acast.com/privacy for more information.
It's been a while since we discussed link building on the podcast and so we thought Alex Tachalova, who specialises in link building and online PR, would be the perfect guest to discuss the topic.
Alex is the Founder of Digital Olympus, an agency that specialises in relationship-based link building and they are also the hosts of a hugely popular European marketing conference.
In today's episode we explore:
- Alex's position on paying for links
- Overlooked prerequisites of great link building
- What you can add to your content to make it more linkable
- How to maximise your chances of securing links by finding the right people to talk to
CONNECT WITH ALEX TACHALOVA / DIGITAL OLYMPUS:
CONNECT WITH SITEVISIBILITY:
CONNECT WITH SCOTT:
Hosted on Acast. See acast.com/privacy for more information.
Podcasting is going through another boom right now, and right at the centre of that boom is James Mulvany, Founder of one of the world's leading podcast hosts, podcast.co, and serial podcaster.
James has spent a life in audio that has included him launching Radio.co (for creating online radio stations), Podcast.co (podcast hosting and production) and most recently, MatchMaker.fm (connecting podcast hosts with guests and vice versa).
This appearance from James was part of his '30 podcasts in 30 days' tour. I also had the pleasure of interviewing him over on my podcast 'The Advertising Hour' where we discussed 'Lessons from a Life in Podcasting'.
With so many people getting into podcasts right now, I wanted to help break down the common obstacles in podcasting with James to help our listeners launch their first podcasts or perhaps improve an existing one.
In this episode you'll learn:
- How podcasts tours can help you promote a product, service or just get you unstuck
- How to generate topic ideas for your podcast
- Technical skills and resources to help you launch or improve a podcast
More from James:
- https://www.podcast.co/
- https://www.podcast.co/courses/blueprint
- https://www.youtube.com/watch?v=DWlgiTNrKu0
- https://radio.co/
- https://www.matchmaker.fm
- https://www.linkedin.com/in/jamesmulvany/
- More on James' 30 day podcasting challenge: https://www.youtube.com/watch?v=dUSz1xmn8cs
- https://jamesm.com/
Connect with us:
- https://twitter.com/sitevisibility/
- https://www.instagram.com/sitevisibility/
- https://www.facebook.com/SiteVisibility/
Connect with Scott:
- https://www.linkedin.com/in/scottcolenutt/
- scott.colenutt@sitevisibility.com
- Scott's episode with James on 'The Advertising Hour': https://pod.co/the-advertising-hour/2-lessons-from-a-life-in-podcasting-with-james-mulvany-founder-of-podcast-co
Hosted on Acast. See acast.com/privacy for more information.
A few episodes ago we mentioned that we have a goal with our podcast of bringing your more insider tips and advice from our team at SiteVisibility and today, we're pleased to be able to do just that.
Our guest today is Marcos Alvarez Martin, Senior SEO Analyst here at SiteVisibility as well as BrightonSEO trainer.
Marcos has worked at SiteVisibility for over 4 years but just over a year ago he made a permanent move back to Tenerife and now works with us as a fully remote employee.
The circumstances in respect to the COVID-19 pandemic mean that right now a lot of businesses are having to adapt to working remotely and face the reality that remote working provisions are likely going to be in place for some time to come.
For that reason, we thought it would be useful to get Marcos on the podcast and describe from his perspective the benefits and struggles of life as a remote marketer.
We touch on topics including:
- Why Marcos decided to head home and how he approached the topic of remote working with us at SiteVisibility
- The specific steps we took together to plan out Marcos' transition to fully remote working
- Challenges Marcos' has faced as a remote employee and how he has overcome them
- Benefits of remote working for Marcos and his advice for companies in approaching the topic with employees
You'll be hearing from Marcos again in an upcoming episode where he joins one of our clients to discuss the ins and outs of a website migration for one of the UK's largest retailers. Look out for it!
Connect with SiteVisibility here:
Connect with Scott here:
Connect with Marcos here:
https://twitter.com/markookami
marcos.martin@sitevisibility.com
For all show feedback, topic ideas and recommendations for guests, email grow@sitevisibility.com
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On this week's episode of the Internet Marketing Podcast, Andy is joined by Olaf Gueldner, CMO at Goodwood, the world’s leading sporting estate situated in West Sussex, to discuss his tips for how you can build your brand.
On the show you'll learn:
- How to shift focus from a physical operator to become a digital media giant?
- The lessons learnt from bringing services in-house
- Why your audience is King, but content is everything
- Why it's so important to for businesses to understand their audience
- Why measurement is so important "If you can’t measure it then you can’t improve it!"
Plus, Olaf provides his top tip for the audience.
If you'd like to connect with Olaf, you can do so on LinkedIn here and you can also find out about Goodwood's media business here.
To connect with SiteVisibility:
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On today's episode of the Internet Marketing Podcast, Andy is joined by Flo Powell, Managing Director at Midnight Communications, to talk about the leisure industry during lockdown as well as their recent website migration for Arundel Castle.
On the show you'll learn:
- Why leisure destinations or attractions should be continuing the conversation with their customers during lockdown
- Why they need to be engaging with new customers at this time
- Some of the lessons that other businesses can learn from Arundel Castle
- Why video content is important when it comes to leisure industry marketing
- Flo's top 4 things that those working in the leisure industry should be looking at during lockdown
Plus, Flo provides her top tip/key takeaway for the audience.
If you'd like to connect with Flo, you can find her on Twitter here and on LinkedIn here.
To connect with SiteVisibility:
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In this week’s episode we’re joined by Fernando Angulo, Head of Communications at SEMRush.
Fernando joins us to share his best tips on how to keep a remote team happy, healthy and productive.
You’ll learn:
· The importance of discipline in remote workers staying organised
· How introducing a home schedule with your family/housemates can help you be more comfortable when working from home
· Why email marketing is particularly effective right now
· Software that can help improve team communication
To connect with Fernando / SEMRush visit the following:
· https://www.linkedin.com/in/fernandoangulo/
To connect with SiteVisibility:
· https://www.sitevisibility.co.uk/
· https://twitter.com/SiteVisibility
Thanks and see you next week!
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Rand Fishkin has contributed an unfathomable amount to the marketing industry. He is a pioneer when it comes to marketing knowledge-share, product development and leadership.
...and in today's episode, I got to spend an hour one-on-one with him! As you'll hear, I used every last second of his time (sorry, Rand!)
When I first was introduced to the practice of SEO around a decade ago, Rand was one of the first names I stumbled upon. His Whiteboard Friday sessions and 'Beginner's Guide to SEO' quickly became early staples in my SEO learning. I'm sure this is a case for so many of us that have entered the SEO industry over this last decade.
Rand spent over 14 years at Moz before exiting in February of 2018. Since then, Rand and his co-founder Casey Henry have been building the brand new audience intelligence tool, SparkToro.
I LOVE it.
It's important to know that this isn't a sponsored episode (I suspect it might sound like it!), though Rand did provide me with a press-review account to help me prepare for this podcast. I spend a lot of time experimenting with new marketing software and when I believe in something, our listeners will hear about it. I really believe that SparkToro offers something quite unique in the area of market and audience research.
In this episode, you'll hear much more about SparkToro's origin story, lessons from Rand in launching a new SaaS product, how you can use SparkToro to learn more about your current audience and target audience and Rand's plans for the future of SparkToro.
It was an absolute pleasure to speak with him. Let me know if you enjoyed the episode by connecting with us and sharing your feedback via the following:
SPARKTORO / RAND:
- https://sparktoro.com/
- https://twitter.com/sparktoro
- https://www.facebook.com/sparktoro
- https://twitter.com/randfish
SITEVISIBILITY / ME:
- https://www.sitevisibility.co.uk/
- https://twitter.com/sitevisibility
- https://uk.linkedin.com/in/scottcolenutt
- scott.colenutt@sitevisibility.com
- marketing@sitevisibility.com
Thanks everyone, I look forward to speaking to you all soon and please do send feedback. I want to get to know more about our listeners and what you want to hear from our podcast.
Scott
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Hello everyone, Scott Colenutt here. I'm your new host of the Internet Marketing Podcast! I'm delighted to be a part of this podcast's history and I'm excited in getting to know more about our audience, while continuing to explore some of the best minds in marketing for their insider tips and advice.
Andy White has been an AMAZING host for a very long time, but we're planning on making some changes to the podcast, including:
- Ensuring we're giving you direct access to the most interesting personalities in marketing
- Ensuring we're covering the topics that YOU want covered
- Bringing you a wealth of insider tips and advice from our team at SiteVisibility
- Experimenting with podcast lengths and formats so you're getting the information you want in the way that you want it
- I think we're long overdue some updated intro music. What do you think?
Andy's still been recording episodes with us throughout May, so for the next month you'll likely to hear a mix of episodes hosted between Andy and I, before I take over permanently in June.
I know we have some very loyal listeners, and I want to hear your feedback on the podcast and the changes that we're making. Please reach out to me via email at scott.colenutt@sitevisibility.com or via LinkedIn: https://www.linkedin.com/in/scottcolenutt/.
I want to know:
- What changes do you want to see us make on the podcast?
- Is there anyone you'd really love for me to interview?
- What changes can I make to our format to give you a better audio experience?
All feedback welcome. We're in this to create the most insightful marketing podcast on the planet.
I look forward to getting to know you all.
---
In today's episode we're joined by Jason Woodford, CEO at SiteVisibility.
Jason and I discuss the impact that COVID-19 has had on SiteVisibility and more generally within the marketing industry.
We go in-depth to discuss:
- How we've managed internal and external communication during the pandemic
- The Government support that's available to businesses and what we've explored at SiteVisibility
- Our thoughts on the long term impact this might have in the marketing industry
- Our advice, from our experience, for other marketing businesses that are currently impacted by COVID-19
Reach out via the following for your thoughts and feedback on the episode and to connect with us:
- scott.colenutt@sitevisibility.com
- https://www.linkedin.com/in/scottcolenutt/
- https://www.sitevisibility.co.uk/
- https://twitter.com/sitevisibility
Thanks and see you next week!
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This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.
Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:
- The first steps marketers can take to a user-centred approach
- Why user journey mapping should be completed before you start marketing
- The importance in one to one feedback in the user testing process
You can connect with Becca and Box UK via the following:
https://www.linkedin.com/in/beccabp/
https://www.linkedin.com/company/box-uk/
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In this week’s episode of the Internet Marketing Podcast we are joined by the Head of Creative at Crimtan, Luke Westland.
Luke shares his thoughts and advice on:
- What lifecycle marketing is and how it's evolved through programmatic
- Why marketers shouldn't worry about losing their jobs to programmatic advertising
- The specific programmatic formats used by Crimtan to drive conversions
You can connect with Luke via Crimtan at:
- https://www.crimtan.com/
- https://twitter.com/Crimtan
- https://www.linkedin.com/company/crimtan
- https://www.instagram.com/crimtan_global/
See ya next week!
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In this week’s episode of the Internet Marketing Podcast we are joined by Senior Media Consultant of Midnight Communications, Chris Hatherall.
Chris shares with us his top tips on how we can more effectively communicate during a crisis, including thoughts on:
- How social media may be forcing politicians to communicate in new ways
- The best way to handle questions that you can't answer
- The role on empathy in effective communication
- How more frequent communication could help to increase your audience engagement at this time
You can connect with Chris via Midnight Communications at https://www.midnight.co.uk/ or https://twitter.com/MidnightComs.
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In this week's episode of the Internet Marketing Podcast we are joined by CEO of Spartan Media, Jeremy Knauff.
Jeremy breaks down how to approach website friendly, with reminders and tips on:
- Why we need to de-prioritise our own assumptions on website friendliness
- How user testing is fundamental to the process of making your website user friendly
- How website speed directly impacts your bottom line
- The role of video in attracting the right customers
- Why companies that focus on multi-channel marketing will dominate in 2020
As his #1 tip, Jeremy reminds us that adaptability should be top of mind for us all to be successful in marketing this year.
You can connect with Jeremy via:
Spartan Media: https://spartanmedia.com/
Jeremy's LinkedIn: https://www.linkedin.com/in/jeremyknauff
Jeremy's Twitter: https://twitter.com/jeremyknauff?lang=en
Or catch his regular contributions to Search Engine Journal at: https://www.searchenginejournal.com/author/jeremy-knauff/
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On today's episode of the Internet Marketing Podcast, Andy is joined by Carlos Gil, Entrepreneur, Keynote Speaker, Author, Social Media Consultant, Brand Storyteller & owner of Gil Media to talk about social media marketing and how you can make it work for you in 2020.
On the show you'll learn:
- How you can stand out in the sea of content
- Why Carlos believes influencer marketing is lazy, inauthentic and in some cases, ineffective
- Why you should consider leveraging your customers instead of influencers
- Why personal marketing is likely to replace the one to many approach
- Why you should be considering private messaging groups on WhatsApp and Slack
- How you can use Twitter & Instagram as search engines to find customers
- Why personal branding is even more important in the current Coronavirus world
Plus, Carlos provides his top tip when it comes to Social Media marketing in 2020.
If you'd like to connect with Carlos, you can find him on LinkedIn here. You can also find his book, The End of Marketing on Amazon here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Fredrik Ronnlund, Chief Operating Officer and Chairman at Leadoo Marketing Technologies to talk about how to engage with your customers in 2020.
On the show you'll learn:
- Why one to one marketing is important for increasing your leads in 2020
- Why content marketing isn't dead but why you need to be engaging with your customers
- Why it's important to help your customers and solve their problems within your marketing
- What eCommerce businesses can do today to survive and thrive during lockdown and social distancing
Fredrik has also been working alongside a non-profit organisation on a Covid-19 data gathering bot to find out how people are social distancing and what kind of symptoms they have. The data is sent directly to the highest levels of the NHS, Number 10, SAGE and MOD.
You can help out and visit it here: https://corona-help.uk/
If you'd like to connect with Fredrik, you can find him on Twitter here and on LinkedIn here.
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On this weeks episode of the Internet Marketing Podcast, Andy is joined by Brian Dean, Founder at Backlinko to discuss different ways in which you can grow your YouTube subscribers.
On the show you'll learn:
- Why your branding and positioning on YouTube can help you to stand out
- Brian's tips for making the most out of your video intros
- How you can optimise your YouTube videos for SEO
- Why it's important to look for keywords with low competition and try to optimise for those
- How you can get more subscribers to your channel
Plus, Brian provides his top tip for the audience when it comes to growing your YouTube channel and increasing your subscribers.
Brian's YouTube channel with a whole load of useful digital marketing training and tutorial videos can be found here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, "pioneer of SEO content writing" and CEO of SuccessWorks SEO Copywriting to talk about the different ways in which you can squeeze every drop of ROI out of your sites content.
The show has a whole lead of content marketing tips you can put into place right now. You'll learn:
- Why getting the most out of your content is so important right now
- How you can let Google bring leads to you
- How content marketing and working on improving your content can help you if you’ve previously relied on trade shows, conferences or other types of face to face marketing
- Why if your content isn’t positioning, you should talk to a professional who can help
- Why if you used to do a lot of onsite, you should talk about how you can do things virtually
- How you can use re-purposed content to build on know-like-and-trust
- Why interviewing internal subject matter experts can lead to excellent content that your readers will love
Plus Heather provides her top content marketing tip for the audience.
If you'd like to connect with Heather, you can find her on Twitter here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Jason Barnard, the brand SERP guy at Kalicube to discuss everything you need to know about brand SERPs and how you can take control of your own brand.
On the show you'll learn:
- Why 2020 is the year of the brand SERP
- Why Google is your new business card and what that means for you
- How you can influence your brand search engine page results and make it positive, accurate and convincing
- How you can shape the anatomy of the SERPs and make yours sexy!
- Why your brands SERP is an important part of the sales funnel
Plus, Jason provides his top tip when it comes to brand SERPs.
If you'd like to connect with Jason, you can find him on Twitter here and on LinkedIn here.
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On this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO.
On the show you'll learn:
- Why your product should come first and your content should come second
- Why you shouldn't fear Google Algorithm updates
- Why you should consider NOT using keyword research
- How Zillow's product market fit approach led them to success
- How Google will reward you for building the right content
- What the idea of Blue Ocean SEO is, and why you need to consider it as part of your SEO strategy
Plus, Eli provides his top tip for the audience.
If you'd like to connect with Eli, you can find his website here and him on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Paul Lovell, International SEO Consultant and Founder at Always Evolving SEO to talk about Schema and how you can use it via Google Tag Manager.
On the show you'll learn:
- How you can use Schema without the need for developers
- How you can use Product Schema via Google Tag Manager
- Paul's top tip when it comes to testing schema within GTM
- Other useful Google Tag Manager functionalities
Plus, Paul provides his top tip for the audience.
If you'd like to connect with Paul, you can find him on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Adam Lundquist, founder at Nerds do it Better to talk about how you can use data to help you acquire new business online.
On the show you'll learn:
- Why you should be optimising towards digital marketing based conversion goals rather then profit based business goals
- Why you need to concentrate on your landing pages and sales processes rather than just ads
- Why changing your offer can be the best conversion tests that you can run
- How you can use data segmentation campaigns for success
- Why it's important to use data to get as granular as possible (without going over the top!)
Plus, Adam provides his top tip for the audience when it comes to using data to sell online.
If you'd like to connect with Adam, you can find him on Twitter here and on LinkedIn here.
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On today’s episode of the Internet Marketing Podcast, Andy is joined by Martha van Berkel, co-founder and CEO at Schema App to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020.
On the show you’ll learn:
- What Schema Markup is and why it’s important
- How Schema is evolving and accelerating
- How marketers are using Schema today
- How to know what to optimise when it comes to Schema
- Where Martha sees Schema Markup heading in the future
Plus, Martha provides her top tip/key takeaway for the audience.
If you’d like to connect with Martha, you can find her on Twitter here. You can also find more information on how structured data works here.
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On this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data.
On the show you'll learn:
- The current state of advertising automation
- Some of the limitations with automation and attribution
- Why digital advertising isn't the dot com bubble
- Why the marketing funnel isn't dead
- Why smart shopping is a black hole when it comes to data and reporting
- Why Kirk believes smart shopping should include more data for it's users
Plus, Kirk provides his top tip for the audience.
If you'd like to connect with Kirk, you can find him on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he's moving all of his Google Ad campaigns over to smart bidding.
On the show you'll learn:
- How Google smart bidding has improved so much over the last few years, and why it will keep on improving
- The results that Rob has seen from recent tests from 3 different clients
- Rob's 3 steps for achieving smart bidding success
Plus, Rob provides his top tip for the audience.
You can find Rob's talk from the Search Advertising Show, Google Ads Smart Bidding Best Practise here.
If you'd like to connect with Rob you can find him on on LinkedIn here and on Twitter here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results.
On the show you'll learn:
- What earned media and consumer generated content is
- The difference between 1st party content and 3rd party content
- The benefits of consumer generated content
- Why consumers are becoming sceptical about influencer marketing
- How community marketing works for brands & how it differs from influencer marketing
Plus, Toby provides his top tip/key takeaway for the audience.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Cooper, Founder at Lolly.co to talk about automation and it's importance in digital marketing in 2020.
On the show you'll learn:
- How you can link your automation tools together through API's
- Why you should consider using IFTTT
- Why data is extremely important when it comes to automation and PR
- Why quality matters when it comes to SEO
- Why one link from a high quality site is much better than 100 links from smaller sites
- The state of content marketing today and where it's headed in 2020
Plus, Daniel provides his top tip for the audience. If you'd like to connect with Daniel, you can find him on LinkedIn here
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On today's episode of the Internet Marketing Podcast, Andy is joined by Rick Cesari, Direct Response Video Pioneer, author, Consultant & Keynote Speaker to talk about Video Marketing and provide his tips for making any video perform better.
On the show you'll learn:
- What direct response videos are
- The main types of video used in promotion and marketing
- How Dale Carnegie's formula for giving a speech in his book, How to Win Friends and Influence People, can help with your video marketing
- The main keys to success in video marketing
- How factoids at the beginning of your video can improve your video performance
- Why authenticity is more important than the production value when it comes to video marketin
Plus, Rick provides his top tip for the audience when it comes to video marketing.
If you'd like to connect with Rick you can find him on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Lachlan Kirkwood, digital marketing specialist, content creator and founder of clickthroughDM to talk about the digital marketing landscape in 2020.
On the show you'll learn:
- A summary of some of the key changes & trends we’ve seen across the digital marketing landscape in 2019
- Lachlan's Predictions for the landscape in 2020 including platforms, strategies, regulations
- Why the rise of TickTok should be in your 2020 plans
- Why digital marketers should care about personal branding in 2020
- How you can get started with building your personal brand and the channels you should prioritise
- What the future of work for digital marketers might look like
Plus, Lachlan provides his top tip for the audience.
If you'd like to connect with Lachlan, you can find him on Twitter here and on LinkedIn here. You can also find his personal blog here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Wiideman, Senior Search Strategist at Wiideman Consulting Group to talk about how you can grow any business through SEO.
On the show you'll learn:
- How to do keyword research in 2020
- How to optimise content the right way
- How to build links from authority sites
- How to get higher rankings with advanced strategies and resources
Plus, Steve provides his top tip/key takeaway for the audience.
If you'd like to connect with Steve, you can find him on Twitter here and you can find free gifts over at https://www.seoverified.com. You can also find the courses mentioned on the show here: academyofsearch.com - use the code RD20 for 75% off
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On today' episode of the Internet Marketing Podcast, Andy is joined by Andrea Fryrear, Agile marketing coach and co-founder of AgileSherpas to talk about how you can get started and experiment with Agile Marketing.
On the show you'll learn:
- The state of Agile Marketing today
- How Andrea first encountered Agile Marketing and started to adopt it
- What Scrum is and how it works
- How Kanban boards can help with productivity
- Some simple tips for how you can get started experimenting with Agile Marketing
- Some of the online tools that you can use to help you get started
- Andrea's tips for prioritising your work
Plus, Andrea provides her top tip for the audience.
If you'd like to connect with Andrea, you can find her on Twitter here and her personal website here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Kiri Masters, author & Founder & CEO at Bobsled Marketing and The Marketplace Institute - a platform to help ecommerce managers and practitioners to stay atop of Amazon best practices. Kiri is also the host of the podcast, Ecommerce Braintrust, and a contributor to Forbes retail.
On the show today, Kiri discusses how to grow your Amazon Marketplace Sales.
You'll learn:
- What an Amazon team should look like within your company
- Common mistakes that brands and agencies make when launching their Amazon Strategy
- Some simple shortcuts to getting fast results
- Why Amazon-specific keyword research is important
- Why you should invest in PPC advertising on Amazon
- All about her book, Amazon for CMOs
Plus, Kiri provides her top tip/key takeaway for the audience when it comes to Amazon marketing.
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On today's episode of the Internet Marketing Posdcast, Andy is joined by Andy Budd, UX Designer, speaker, Clearleft CEO, Brighton Digital Festival co-founder and curator of UX London to talk about why you should try to speak at conferences and how you can break into the speaking circuit.
On the show you'll learn:
- The path Andy took into public speaking
- How public speaking tends to work
- Why any professional should consider entering the public speaking circuit
- Why conferences are like music festivals
- The many benefits that you can enjoy from speaking at conferences
- Some of the classic mistakes people make when it comes to public speaking
- Why it's important to understand your audience
Plus, Andy provides his top tip for anyone who wants to become a public speaker.
If you'd like to connect with Andy, you can find him on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Garrett Mehrguth, CEO at Directive to talk about why your brand is more important than your website when it comes to SEO.
On the show you'll learn:
- Why the traditional marketing funnel is broken
- Why social media marketing can be expensive and how you can reduce your costs
- Why timing is essential when it comes to marketing
- Why driving awareness can sometimes be more valuable than just focusing on acquiring leads
- How you can drive awareness of your business
- Why it's important not to forget top of the funnel marketing
Plus, Garrett provides his top tip for the audience.
If you'd like to connect with Garrett, you can find him on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Kevin Gibbons, speaker, writer, UK Search Personality 2018, founder & CEO of Re:signal to talk about how to grow an agency and the lessons he's learned whilst doing so.
On the show you'll learn:
- Why when it comes to growing your agency, less is sometimes more
- Why you need to keep your agency focused on your core services
- How you can keep your agency staff focused on their specialism
- Why it's important to work with partners on services you aren't comfortable doing yourself
- Why you should strive to win awards and the benefits of doing so
Plus, Kevin provides his top tip for the audience.
If you'd like to connect with Kevin you can find him on Twitter, LinkedIn & SlideShare.
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On this week's episode of the Internet Marketing Podcast, Andy is joined by John Ghiorso, founder & CEO at Orca Pacific to talk about Amazon and why you need to be take marketing on amazon seriously.
On the show you'll learn:
- How to get the most out of Amazon as a marketing channel for endemic and non endemic brands (consumer service brands)
- How you can leverage Amazon’s first-party shopper data to target highly relevant audiences at the right time
- Why you need to be thinking about Amazon when it comes to search advertising
- Why you should be thinking about Amazon display advertising
- Why Amazon display advertising is ideal for brands with larger budget (10k+ per month)
- Why smaller brands should focus on the search side of Amazon
Plus, John provides his top tip for the audience.
If you'd like to connect with John you can find him on LinkedIn here.
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On today's episode of the SiteVisibility Internet Marketing Podcast, Andy is joined by Lauren E McManus, Co-Founder at Create and Go to talk about how you can make a career out of blogging.
On the show, you'll learn:
- How and why Lauren quit her full-time job and transitioned into a full-time blogger
- What it's like to travel around the world with other entrepreneurs, freelancers and remote workers whilst blogging
- How you can connect with your audience via email marketing
- How you can use the info you get from email marketing to create and sell products
- Why Lauren's first business blog failed and how you can make sure you don't do the same
Plus, Lauren provides her top tip for the audience when it comes to making a career out of blogging.
If you'd like to connect with Lauren, you can find her on LinkedIn here and you can also find the Create & Go YouTube channel here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Sam McRoberts, founder of VUDU Marketing to talk about how to find and fix the most common SEO mistakes.
On the show you'll learn:
- How you can undertake SEO Audits that actually get read and implemented
- Why it's important to vet and qualify your potential clients before working with them (are they going to have the resource/capacity to implement your recommendations?)
- Why prioritisation is key when it comes to delivering an SEO Audit
- Some common SEO myths and misconceptions
- Why you should take what Google representatives say with a pinch of salt
Plus Sam provides his top tip/key takeaway for the audience.
If you'd like to connect with Sam you can find him on LinkedIn here and on Twitter here. You can also find his blog here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at KoMarketing, a B2B agency based in Boston, MA to talk about how you can create content that people remember.
On the show you'll learn:
- The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video...)
- How you can cut through the noise
- Why you need to be thinking about WHY you're creating content before you start
- Why no one wants your infographic! How to get better at creating something our people actually want
- The common mistakes that people make when trying to ensure their content is SEO friendly
- Which businesses Casie feels are creating great content
Plus, Casie provides her top tip/key takeaway for the audience.
If you'd like to connect with Casie, you can find her on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Cindy Krum, CEO and Founder of MobileMoxie to talk about Mobile First Indexing and the story your data isn't telling you.
On the show you'll learn:
- What the latest Google “Mobile 1st indexing” update means and Cindy's unique theories
- Why Mobile First Indexing doesn't just mean a shift in how Google crawls or index's websites, but also means a shift in the way Google looks at the language used on your site
- How machine learning in terms of language is effecting search results on both mobile and desktop
- What Progressive Web Apps are and why you should consider them in your marketing efforts
- How you can get started with Mobile SEO
Plus Cindy provides her top tip/key takeaway for the audience.
If you'd like to connect with Cindy, you can find her on Twitter here and on LinkedIn here. You can also find the Mobile Moxie Mobile SERP Test here.
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On today's Internet Marketing Podcast, Andy is joined by Dixon Jones, Global Ambassador at Majestic.com to talk about Majestic and Inlinks.net and how you can use them to help you with your digital marketing efforts.
On the show you'll learn:
- What Majestic is all about and what you can use it for
- How Majestic won two two Queens awards
- How you can use Majestic to compare your competitors links and understanding your own share of voice
- How you can semantically analyse your website and build internal links using inlinks.net
- Why it's important to optimise your content around semantic search
Plus, Dixon provides his top tip/key takeaway for the audience.
If you'd like to connect with Dixon, you can find his personal website here, on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you.
On the show you'll learn:
- All about Google's recent changes to match types
- How this pairs with the exact match change from last year
- Whether or not the new match types are good or bad?
- Whether or not the changes cause organisational issues?
- How you can manage your query workflow with these changes/
- Whether or not there are issues with duplicate keywords?
- If negative keywords are affected or is it causing any negative conflicts?
- Brad's tips for how you can go about a larger query audit
Plus, Brad provides his top tip for the audience.
You can connect with Brad on Twitter @bgtheory or via adalysis.com.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Giovanisci, serial entrepreneur, podcaster & online business owner, MoneyLab.co & GetLasso.co to talk about Affiliate Marketing.
On the show you'll learn:
- Why it's important to be transparent when it comes to affiliate marketing
- Why ideally, you should promote businesses that you believe in
- How you can increase your conversion rate with affiliate marketing
- Matt's tips for using the Amazon Associates Programme
- The main mistakes people make when using the Amazon Associates Programme
- What you should look out for when choosing an affiliate partner
Plus, Matt provides his top affiliate marketing tip for the audience.
If you'd like to connect with Matt, you can find him on Twitter here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Glasgow based SEO expert, Craig Campbell to talk about starting out in SEO.
On the show you'll learn:
- How Craig got started in SEO
- Craig's tips for scaling a business
- Craig's tips for self-branding
- Craig's tips for starting your own business
Plus, Craig provides his top tip/key takeaway for our audience.
If you'd like to connect with Craig, you can do so on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Jon MacDonald, Founder & President at The Good to talk about Conversion Rate Optimisation (CRO) and how you can improve your site and increase your revenue.
On the show you'll learn:
- Jon's definition of what CRO is
- Why you need to be making data-backed decisions when it comes to CRO
- The types of data that you should be looking at to improve your conversions
- Why you should always start with Google Analytics when it comes to data analysis for CRO
- Why you always need to be testing elements of your website
- What your goal should be when reviewing your data
Plus, Jon provides his top tip for the audience.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Benjamin Shapiro, host of the Martech Podcast and founder of Ben J Shap LLC to talk about podcasting, how he grew his audience and how you can grow yours.
On the show you'll learn:
- How Benjamin found his career fit as a marketer & why you should use your inherent skills to your advantage (and how he used his interpersonal skills to start podcast hosting)
- Why we're seeing such a growth in podcast consumption right now
- The secrets to Benjamin's podcast growth & how you can grow a podcast both organically and through paid acquisition
- Why you need to learn how channels work and what timeline goes into them to decide where you should focus your efforts
- Why you need to understand the balance of marketing foundation vs growth strategy
Plus, as usual, Benjamin provides his top tip/key takeaway for the audience.
If you'd like to connect with Benjamin, you can find him on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy talks to James Sandoval, Founder & CEO of MeasureMatch. They talk about how both buyers and suppliers of professional services can benefit from embracing borderless business and how using modern tech can facilitate fantastic a value exchange, enabling people to work independently and still create value regardless of geographic location.
- How did James come to work in the Digital Marketing industry?
- What lead him to start MeasureMatch
- What does MeasureMatch do and how can it help buyers and providers?
- What was the inspiration for MeasureMatch and how did he go about securing funding?
- What does the future of remote working look like
- Key takeaways for what business service providers and buyers can learn from each other
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On today's episode of the Internet Marketing Podcast, Andy is joined by Matthew Woodward, International SEO expert and speaker to talk about on-page SEO and how to use it to take control of your search traffic.
- What an on-page SEO audit is and why they are important?
- Why on-page SEO is critical when it comes to ranking factors.
- Why the effectiveness of link building strategies are boosted 10x fold with solid on-page SEO
- How you to find out if you need to do an on page SEO audit
- Why it's important to do an on-page SEO audit if you have a plateau in search traffic, declining search traffic or have received a manual penalty
- Matthew's tips for how you can do an on page SEO audit including his 5x step common sense audit process.
- The most common mistakes that Matthew sees when it comes to technical and on-page seo audit.
Plus, Matthew provides his top-tip/key takeway for the audience.
If you'd like to connect with Matthew, you can find him on Twitter here, his website here & his YouTube channel here.
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On today's episode of the Internet Marketing Podcast, Andy is joined once again by Mark Schaefer, internationally-acclaimed speaker, author and college educator to talk further about his book, Marketing Rebellion: The Most Human Company Wins and how you can reach the unreachable customer.
On the show you'll learn:
- Why you need to get creative to reach the unreachable customer
- How to remain memorable in a content overkilled world
- Why your price determines your brand
- Why the answer to battling content overload isn't with more content!
- Why long-tail keywords remain valid as part of your marketing strategy
Plus, Mark provides his top tip for the audience.
If you’d like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Jeff White, co-founder of Kula Partners to talk about the best practices and software for developing and maintaining large international web platforms.
On the show you'll learn:
- The characteristics of ‘international’ websites
- Some of the problems that organizations run into when building and maintaining sites that serve buyers in different countries?
- The types of issues that crop up around content and language
- What needs to be considered when tackling a large international site merger/migration?
- Why China has a completely different set of rules to other countries & what needs to be considered for companies operating there?
Plus, Jeff provides his top tip for the audience.
If you'd like to connect with Jeff, you can find him on Twitter here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Shay Rowbottom, CEO at Roebottom Marketing to talk about how you can improve your business with LinkedIn.
On the show you'll learn:
- How Shay built up her start-up
- Why you need to be using LinkedIn videos
- How you need to tailor your videos for LinkedIn compared to other social media platforms
- Why LinkedIn is the best!
- How you should be using other social media platforms in your marketing efforts
Plus, Shay provides her top tip/key takeaway for the audience.
If you'd like to connect with Shay, you can find her on Twitter here, Instagram here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Dale Bertrand, eCommerce SEO specialist at Fire & Spark to talk about why eCommerce SEO is different from ordinary SEO and how you can tackle the challenges.
On the show you'll learn:
- Dale's 8 reasons why eCommerce SEO is different from ordinary SEO
- Why breaking Google's rules is sometimes a requirement to break into a competitive product niche
- Why Link building is difficult and why the highest converting pages (i.e. product pages) don't naturally attract links
- Why you should stop writing your SEO content
- The alternatives to written content for SEO
Plus, Dale provides his top tip/key takeaway for the audience.
If you'd like to connect with Dale, you can find him on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Justin Christianson, Author, Co-Founder and President at Conversion Fanatics to talk about conversion rate optimisation and how you can best optimise the user experience on your site.
On the show you'll learn:
- Why you should be split testing and how you can do so
- Why user experience isn't just about improving your conversion rate
- Why improving engagement with your visitors is important
- Why it's harder to garner trust online today
- Why the colour of buttons on your site should remain consistent through the users journey
Plus Justin provides his top tip/key takeaway for the audience.
If you'd like to connect with Justin, you can find him on LinkedIn here and on Facebook here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Geoff Atkinson, founder & CEO at Huckabuy to talk about SEO in Google's perfect world.
On the show you'll learn:
- What "Google's perfect world" means
- Why structured data mark up is so important
- Why dynamic rendering is important when it comes to SEO
- Why it's important to be predictive rather than re-active with SEO
Plus, Geoff provides his top tip/key takeaway for the audience.
If you'd like to connect with Geoff, you can find him on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Hana Bednarova, founder at Bednar Communications to talk about how to use digital PR and reach out to journalists in order to get links.
On the show you'll learn:
- How to reach out to journalists - what works and what doesn't
- Where you can find information about publications readership/demographic and the advantages that understanding publications’ audience gives us
- Hana's favourite tactics for using digital PR for link building
- How we can boost our link building while running larger campaigns
- How you can undertake larger campaigns on a budget
- Hana's tips for when a campaign doesn't perform
Plus, Hana provides her top tip/key takeaway for the audience.
If you'd like to connect with Hana you can find her on Twitter here or on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Darren Shaw, Founder & President at Whitespark to talk about how to take a business from nothing to ranking in local search.
Darren presented at April's BrightonSEO conference and presented a case study case study where he took a business from zero online presence to ranking fairly well in the local results within about 5 months. He explains that it was a great opportunity to step through the typical local search work one piece at a time to see what impact each piece would have on rankings.
You'll learn all about that on the show, plus:
- How long it takes to go from absolutely zero online presence to ranking in the local pack
- How getting your citations indexed can actually impact negatively on your rankings
- The tactics or strategies that have the biggest impact on local pack rankings
Darren also provides his top tips for the audience when it comes to tanking in local search.
If you'd like to connect with Darren you can find him on Twitter here.
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On today's show, Andy is joined by Andrew Sumitani Senior Director of Marketing, at TINYpulse, and Jason Woodford, our very own CEO here at SiteVisibility to talk about how marketers can make or break the employee experience.
On the show you'll learn:
- Why company culture is so important and why marketers should care
- How the right company culture can help you to attract the right employees
- The correlation between why companies that are big on marketing tend to nail employee engagement
- How communications and employee engagement intersect and how often marketers are champions of the employee experience
- How we, at SiteVisibility have used TINYPulse to help us improve our company culture and communication
Plus, Andrew provides his top tip/key takeaway for the audience.
If you'd like to connect with Andrew, you can find him on Twitter here and you can find out more details about TINYcon in September here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Oliver Brett, SEO Manager at Screaming Frog to talk about how to make fake news for links.
On the show you'll learn:
- Why you should consider fake product launches or blog posts depicting weird or hilarious misfortunes in your marketing efforts
- Why you need to create a narrative that's lighthearted and funny & work with an open minded client
- Examples of when fake news or PR link bait stunts have worked well including the Privy Pee &
- How you can find topical news stories to jump on the back of
- The advantages and disadvantages of using this type of content in your marketing effort
Plus, Oliver provides his top tip for the audience.
If you'd like to connect with Oliver, you can find him on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Phil Nottingham, Brand Strategist at Wistia to talk about video and how to use them strategically in your marketing.
On the show you'll learn:
- The opportunity that video presents for agencies
- Why agencies will need to be able to produce videos for their clients
- How the balance of difficulty between production and distribution has reversed over time
- How we should be planning our videos
- How one to one video has come about and when you can be using them
- When live streaming works and it's limitations
- The nature of the videos that organisations are making today
Plus, Phil provides his top-tip for the audience.
If you'd like to connect with Phil, you can find him on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Gilbert, Founder & CEO of Brainlabs to talk about the future of the agency model and the in-housing trend.
On the show you'll learn:
- What in-housing means
- Why in-housing has become a trend within marketing
- How agencies can evolve and thrive today
- How GDPR has actually impacted businesses
- How you can attract and acquire genuine talent when hiring
Plus, Daniel provides his top tip/key takeaway for the audience.
If you'd like to connect with Daniel you can find him on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Patel, Co-Founder at Neil Patel Digital to talk about email marketing and why it might be time to scrub your email list as well as podcasts and podcasting analytics. Plus, Neil provides his predictions for where SEO is heading in the near future.
On the show you'll learn:
- Why email marketing isn't dead
- Why you should be using email marketing
- Why email marketing is a great way to build traffic to your site
- Why it might be time to scrub your email list
- Why podcasting analytics is a tricky subject
- Why Neil believes Libsyn provides the best podcast analytics data
- Why organic traffic will drop in the near future
- Why SEO will turn into a winner takes all scenario when it comes to voice search
Plus Neil provides his top tip/key takeaway for the audience.
If you'd like to connect with Neil you can do so on Twitter here and you can find his extremely popular personal blog here.
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On today's episode of the Internet Marketing Podcast, Andy is joined once again by Greg Gifford, Vice President of Search at DealerOn to talk about the latest goings on in the world of Local SEO and how to optimise for Google My Business.
On the show you'll learn:
- The difference between SEO & Local SEO
- Why Google uses it's local algorithm for certain queries
- The latest updates in the world of Local SEO
- Why Google My Business is your new homepage when it comes to Local SEO
- What Questions & Answers are and how you should be using them
- Why you should be using Google Posts to create your own promotional ads in Google My Business
- Why it's important to choose the right categories when it comes to Local SEO
Plus Greg provides his top tip for the audience.
If you'd like to connect with Greg you can find him on LinkedIn here and on Twitter here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Ryan Bonnici, Chief Marketing Officer at G2 to talk about a range of topics including re-branding, hiring and mental health in the workplace.
On the show you'll learn:
- Why & how G2 Crowd re-branded to G2
- Why internal buy-in is key when it comes to a re-brand
- What to look for in rockstar candidates when hiring
- Why it's important to "hire slow but fire fast"
- How to get your team doing amazing & disruptive marketing
- Why it's important to talk about mental health
- How not to burn out in a high pressure job
- Why it's important to be open with your team when it comes to mental health
Plus, Ryan provides his top tip/key takeaway.
If you'd like to connect with Ryan you can find him on Twitter here and on LinkedIn here. You can also find out more about Bring Change to Mind here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author & founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business.
On the show you'll learn:
- How to focus on the ideal client for your business
- Why it's important to move away from just working with anyone who has the cash
- How having ideal clients in mind can help you to focus in our your overall marketing message
- How you can create a demand for your services in a way that works for you
- Why relationships are extremely important in attracting and retaining clients
- How you can build relationships online
- The importance of nurturing and following-up with your contacts
- How to follow-up without being too intrusive
Plus Steve provides his key takeaway for the audience.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Tom Schwab, Founder & Chief Evangelist Officer at Interview Valet to talk about podcasting and why it should play an important part in your marketing strategy.
On the show you'll learn:
- Why podcast interviews convert 25 times better than blogs
- How podcasts can help to build trust
- How to find and get booked on the podcasts that matter to your business
- How to be an ideal guest & predictably turn listeners into leads
- Why you should have a landing page for your podcast show
Plus, Tom provides his top tip/key takeaway.
If you'd like to connect with Tom you can find him on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Kevan Lee, VP of Marketing at Buffer to talk about a range of topics including the state of content marketing & social media in 2019 & how to build your marketing team, plus he provides his tips for marketing strategy.
On the show you'll learn:
- What content marketing & social media look like in 2019
- What interactive posts are and why you should be using them
- Where podcasting is heading in 2019
- Tips for how to build your marketing team
- Tips for marketing strategy including frameworks to use and how to stay on track
Plus, Kevan provides his top tip/key takeaway.
If you'd like to connect with Kevan you can find him on Twitter here, Instagram here and on LinkedIn here.
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In this week's episode, we're joined by Anton Kraly, CEO at DropShipLifelstyle.com
Anton joins us to share his hottest tips on how to increase conversions in Shopify using simple but effective product page techniques.
You'll learn:
- The difference between drop-shipping and affiliate marketing
- The tools you need to help manage your Shopify inventory
- How to effectively use offers to drive urgency
- How you can adjust your navigation to funnel users through to conversion
- Why you should use the Questions & Answers Shopify app to boost your organic search
To find out more about Anton, visit dropshiplifestyle.com or ecommercelifestyle.com for Anton's podcast.
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On today's episode of the Internet Marketing Podcast Andy is joined by Dhar Mann, motivational speaker, Founder and CEO of LiveGlam Inc to talk about his life as an entrepreneur, how he built his business and his tips for bouncing back from failure along the way.
On the show you'll learn:
- Why you constantly need to be able to adapt and learn new things as an entrepreneur
- All about the power of social media influence
- Why social media influencers are the "new celebrities"
- Dhar's tips for those who want to start with influencer marketing
- Dhar's top tips for moving your business online
- Tips for bouncing back from failure
- The power of video as a form of content marketing
If you'd like to connect with Dhar you can find him on Twitter here. You can also find his personal website here.
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In this week's episode we're joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis.
Discussing the topic of AI and machine learning and its impact in marketing, you'll learn:
- The key strengths of humans vs machines (hurrah!)
- Why the future requires humans & computers to work together
- Why lightning = beef
- Why machines aren't quite ready to write all of your ads
- How machine learning is impacting bid management in paid media
- Why larger corporations have a distinct advantage when it comes to using machine learning
You can connect with Brad on Twitter @bgtheory or via adalysis.com.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Barry Schwartz, keynote speaker, editor of Search Engine Roundtable, News editor at Search Engine Land, self confessed search geek, and CEO of RustyBrick in New York to talk about the latest SEO news that we need to be aware of.
On the show you'll learn:
- Whether or not Click Through Rate (CTR) affects your rankings
- How CTR affects personalised results
- How Google detects YMYL (Your Money, Your Life) queries and adjusts for it
- How Google adjusts it's algortihm for categories of queries but not industries
- How Bing has opened it’s API for index
Plus Barry provides his top tip/key takeaway.
If you'd like to connect with Barry, you can find him on Twitter here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Maclean, Digital Marketing Consultant, Coach, and Founder of ShoneyDigital to talk about how to grow your business with your customer journey.
On the show, you'll learn:
- The Importance of building a customer journey
- Neil's example of a customer journey
- The best things we can do with online marketing to make our full customer journey successful
- Why you need to create a content marketing strategy that delivers value throughout - from attention to the highest priced products
- Why you should be using paid advertising to accelerate the content at every stage
- How remarketing can help you to massively increase your ROI
Plus Neil provides his top tip/key takeaway.
If you'd like to connect with Neil, you can find him on Twitter here on Instagram here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Mark W Schaefer, internationally-acclaimed speaker, author and college educator, to talk about his book Marketing Rebellion: The Most Human Company Wins and how there's been a shift in power among brands and their customers.
On the show you'll learn:
- How there's been a shift in power in terms of brand and customers
- How customers have become marketers for brands among the rebellion against advertising
- Why customers always win and why customer loyalty is becoming harder to gain
- Why Mark is against marketing automation and thinks it's the enemy of great marketing
- Mark's manifesto for human-centered marketing
Plus Mark provides his top tip for the audience.
If you'd like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here.
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On today's Internet Marketing Podcast, Andy is joined by Marketing Automation Consultant, Magnus Unemyr to talk about marketing automation and how data-driven automation can take marketing to the next level.
On the show you'll learn:
- Some areas of marketing that AI can help with that you may not know about e.g. predictive pricing
- How you can undertake marketing automation based on data from the Internet of Things
- Magnus' predictions for the future of marketing automation
- How AI based technologies can help with the automation of content generation
Plus, Magnus provides his top tip/key takeaway.
You can find Magnus' site here, his course on Marketing Automation here. Plus you can find his ebook here.
If you'd like to connect with Magnus, you can find him on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising.
On the show you'll learn:
- How Patrick was able to grow Strike Social quickly
- How AI/Machine Learning can help with multi-variant testing
- What DV360 is
- The trends Patrick sees coming in the next 24 months across the major social platforms
- Patrick's tips to help you be more successful within your advertising?
Plus, Patrick provides his top tip/key takeaway for the audience.
If you'd like to connect with Patrick, you can find him on Twitter here and on LinkedIn here.
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On today's Internet Marketing Podcast, Andy is joined by Martin Gontovnikas (Gonto) VP of Marketing and Product at Auth0 to talk about how you can apply product discovery techniques in marketing.
On the show you'll learn:
- What the Angular framework is
- Martin's take on the main product techniques, Product Discovery and Product Delivery
- How you can apply Discovery in Marketing
- How interviews can help with this
- How you can apply Delivery in Marketing
Plus, as usual, Martin provides his top tip/key takeaway for the audience.
If you'd like to connect with Gonto, you can find his personal site here and you can also find him on Twitter here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Bill Slawski, Director of SEO Research at Go Fish Digital to talk about semantic topic modeling and structured data.
- What semantic topic modeling is and how it can help pages rank in search results
- Why semantic topic modeling is therefore imperative when conducting keyword research
- What structured data is
- The effect well structured data can have on your rankings
- Why site audits are important and what you can expect to get out of them
Plus, Bill provides his top tip/key takeaway for the audience.
If you'd like to connect with Bill you can find him on Twitter here and Go Fish on Twitter here. You can also find Bill on Facebook here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Lindsey Pickles, Director and Founder at Bright Dials to talk about common marketing automation challenges and how you can overcome them.
On the show you'll learn:
- How to know if you've got the right automation platform for your business
- Why training your team is really important when it comes to marketing automation
- Why it's important to map and document your workflows and processes and share your knowledge across the business
- The impact of GDPR on marketing automation
- How you can use marketing automation tools to show ROI and get yourself more budget!
Plus, as usual, Lindsey provides her top tip/key takeaway for the audience.
If you'd like to connect with Lindsey, you can find her on Twitter here and on LinkedIn here.
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On today's Internet Marketing Podcast, Andy is joined by Daniel Daines-Hutt, from Amp My Content to talk about content marketing and in-particular the importance of content promotion.
On the show you'll learn:
- Why content promotion is so important
- Why you need to have both inbound and paid for ads as part of your content strategy
- How paid promotion can help you to drive traffic whilst also building links
- The biggest blockers that prevent people from running paid ads
- How to implement a blended approach and Daniel's 4 steps
- Why you need to be testing your ads and how you can do so
- Why Facebook can often be a better platform for content promotion than LinkedIn, Twitter, YouTube or Google Ads
Plus, Daniel provides his top tip/key takeaway for the audience.
If you'd like to connect with Daniel you can find him on Twitter here, on LinkedIn here and and you can find Amp My Content on Twitter here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Heinz, prolific author and nationally recognized, award-winning blogger, president and founder of Heinz Marketing to discuss the top business lessons he's learned over the past 10 years.
On the show you'll learn:
- Why in business, you should always put your values first
- The best ways to ensure your values are lived and breathed within your business
- Why you should always put yourself first
- Why Strategy is about choosing, eliminating and focusing on the tasks that will most effectively, efficiently and successfully help you achieve your goals
- Why your plan isn’t as valuable as the adjustments you make along the way
Plus, Matt provides his top tip/key takeaway for the audience.
If you'd like to connect with Matt, you can find him on Twitter here and on LinkedIn here. You can also find the Heinz Marketing podcast, Sales Pipeline Radio here.
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On this week’s episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Fili Wiese’s talk from September’s BrightonSEO conference providing tips for how to speed up your website.
Fili is a renowned technical SEO expert, former Google engineer and was part of the Google Search Quality team. He is a regular trainer and speaker at BrightonSEO and offers SEO consulting services at SearchBrothers.com.
On the show you'll learn:
- Why page speed is important for SEO
- How page speed can help you with your rankings
- How you can improve your bounce rate and conversions
- How you can reduce your page size and therefore improve the loading speed
- Why it's important to optimise for HTTPS
- The tools you can use to improve your page speed
Plus much more!
You can also find a video of Fili talking about site speed here.
If you'd like to connect with Fili, you can find him on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book "They Ask, You Answer" as well as video and how you can use it improve your SEO and inbound marketing.
Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “Web Marketing Guru” by the New York Times and his book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, Sheridan gives over 70 Global Keynotes yearly on the subjects of sales, marketing and the future of business while also owning a 60+ person digital marketing and website design agency, IMPACT.
On the show, you'll learn:
- Where the philosophy of “They Ask You Answer” came from and what it entails
- Which subjects move the needle most with digital that most companies are afraid to talk about/address
- How to handle the subjects that most companies are afraid to talk about
- How you can use video going forward and the types of video that move the needle the most
- How to improve conversion rates through video
Plus, we ask Marcus for his top tip/key takeaway for the audience
.
If you'd like to connect with Marcus, you can find his personal website here and you can find him on Twitter here.
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In this week's episode we're joined by Katy Whittaker, Planning and Insight Director at Red C Marketing.
In this episode you'll learn:
- Why brand familiarity is key to increasing your SERP CTR
- Why it's important to use both PPC and SEO to win the clicks of "open minded" searchers
- How Google Shopping results might increase organic CTR
- How Google Shopping and Images are used by searchers to discover new brands
To connect with Katy, visit: https://www.linkedin.com/in/katy-whittaker-1b2ab618/
To download the Secret Life of Search whitepaper that Katy discusses in the podcast, visit here: https://www.redcmarketing.com/secret-life-of-search/
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On today's episode of the Internet Marketing Podcast, Andy is joined by Brendan Kane, digital strategist & author of the new book One Million Followers: How I built a massive social audience in 30 days to talk about that and how to run your social media like a celebrity.
On the show you'll learn:
- Brendan's process for generating 1 million followers
- How to fight against the noise on social media
- How Taylor Swift successfully built up her social media following by herself and how you can too
- Why you need to constantly be iterating your social media strategy
- Why its important to test and optimise the types of content that you produce
- Why you need to undertake competitor analysis in order to grow your following
Pus, we ask Brendan for his top tip/key takeaway for the audience.
If you'd like to connect with Brendan, you can find him on LinkedIn here and on Instagram here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Madalyn Sklar, Twitter marketing expert at madalynsklar.com to talk about Twitter and how you can use it to succeed in your social media marketing.
On the show you'll learn all about:
- What's been happening on Twitter over the last few years & the changes in the algorithm
- How you can build relationships and generate leads on Twitter
- Twitter chats, what they are, how they work and how you can implement them in your marketing
- Twitter Video, including how it works and how you can reply
- How to create Twitter lists, organise your feed and subdivide topics that are important to you
- Why it's important to listen to conversations on Twitter
Plus, Madalyn provides her top tip/key takeaway for the audience.
If you'd like to connect with Madalyn, you can find her on Twitter here and on LinkedIn here. You can also engage with her via her Twitter chat by following the #TwitterSmarter hashtag on Thursday afternoons at 1pm ET.
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This week Andy is joined by CEO of FreeeUp, Nathan Hirsch. Nathan shares his tips on how to hire and effectively manage freelancers, drawn from his wealth of experience as an entrepreneur and CEO of FreeeUp.com
On the show you'll learn:
- Why outsourcing is the key to helping you keep focused on your strengths
- Exercises for identifying the tasks you should probably outsource
- Free and simple tools to help you with freelance management
- The key advantages of hiring freelancers over employees
- The two biggest types of companies that are accelerating growth using freelancers
P.S. Pay attention to 04:40 and hear how you can claim your free $25 credit for FreeeUp.com
For more from Nathan and FreeeUp, visit:
https://twitter.com/realNateHirsch
...and you can also catch Andy White @doctorpod and us @SiteVisibility.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Duane Forrester, VP of Industry Insights at Yext and author of Turn Clicks Into Customers & How To Make Money With Your Blog to talk about digital knowledge management and voice search.
On the show you'll learn:
- What Digital Knowledge Management is and why it's important
- How you can grow your own career as a digital knowledge manager (DKM)
- Why you need a broad range of skills to work in digital marketing these days
- How you can make yourself a huge asset to any business
- Duane's thoughts on voice search in 2019
Plus, Duane provides his top tip/key takeaway.
If you'd like to connect with Duane, you can find him on Twitter here and on LinkedIn here.
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On this week's episode of the Internet Marketing Podcast, Andy is joined by Justin Hartzman, co-founder at Needls.com to talk about automation and how it can help with your social media advertising as well as improve your sales processes.
On the show you'll learn:
- All about Justin's entrepreneurial journey
- How Justin started Needls.com
- How AI can assist with helping write adverts
- Why it's often better to test adverts that spend too much time thinking about them
- Why automation is important when it comes to the sales process
Plus as usual, we ask Justin for his top tip/key takeaway for the audience.
As Justin mentions on the show, he's offering our listeners 35% off the Needls plan for a year! You can claim that offer here.
If you'd like to connect with Justin, you can find him on Twitter here and on LinkedIn here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Nick Usborne, copywriter and founder of Conversational Copywriting to discuss exactly that, Conversational Copywriting, it's importance in marketing and why it works so well.
On the show you'll learn:
- Why it's important to write in a human way and try to be genuine and engaging
- Why marketing automation is great, but shouldn't imitate conversational language
- Why website aren’t just containers for words
- If females make better copywriters than men
- Why the web is an interactive medium - so you need to talk their language
- Why you should give/listen first and why loaves will come back
Plus Nick provides his top tip/key takeaway for our audience.
If you'd like to connect with Nick you can find him on Twitter here, on LinkdeIn here. You can also find his own page on the Internet Marketing Podcast here where you can get your FREE Guide to Conversational Copywriting, PLUS 3 Instructional Videos.
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On this week's episode of the Internet Marketing Podcast Andy is joined by Aleyda Solis, International SEO consultant & Founder at Orainti to talk about Mobile SEO, International SEO and the latest on the importance of Technical SEO.
On the show you'll learn about:
- What's been happening in Mobile SEO over the last few years
- What the Mobile First Index is, how it works and the impact it has on search
- The most common mistake businesses make when it comes to mobile
- Accelerated Mobile Pages (AMP) - why it's important to configure it properly, make sure pages are well optimised and provide a good user experience
- Why International SEO is important and why there's been a boom in bigger brands adopting it
- Hreflang and how it can help with your International SEO
- JavaScript and the impact it has on technical SEO
- Why Technical SEO is still important today
Plus, Aleyda provides her top tip/key takeaway for the audience.
If you'd like to connect with Aleyda, you can find her on Twitter here, on LinkedIn here and her own personal website is here.
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On this week's episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Rand Fishkin's keynote talk from September's BrightonSEO conference.
Rand is one of our SEO heroes, he's the co-founder of Moz, Founder of SparkToro and Author of Lost & Founder and his talk focused on Google’s behavioral shift over the last few years. Rand explains how Google has moved toward self hosted answers and solutions and away from driving searchers to other websites for the answers to their problems. He then provides his top tips and strategies for how we as marketers can adapt to these changes.
During the talk you'll learn:
- How Google is now sending less outbound traffic than ever before
- Where Google will show you self-hosted answers in their results
- Why SEO is becoming more difficult as a result
- The tactics and strategies that we can adopt in response
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On today's episode of the Internet Marketing Podcast Andy is joined by Scott Brinker, VP Platform Ecosystem of HubSpot and Blogger for Chief Marketing Technologist to talk about the state of marketing technology in 2018/2019.
On the show you'll learn about:
- The ever-expanding marketing technology landscape
- The democratisation of technology in marketing (and business)
- The danger of losing the human side of marketing in a world full of automation
- Whether marketing is getting better or worse due to democratisation of technology
Plus, as usual we ask Scott for his top tip/key takeaway for the audience.
If you'd like to connect with Scott you can find him on Twitter here and on LinkedIn here.
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On this week's episode of the Internet Marketing Podcast, Andy is joined by Jim Lofgren, CEO at Nosto to talk about AI and personalisation.
On the show you'll learn:
- Why personalisation is growing in importance and why it needs to be a priority, especially in ecommerce
- Why personalisation is a key part of customer experience and extremely important on mobile
- The impact of AI on personalisation, how it works and what it can do
- Tips for how businesses can implement AI
- How your approach to personalisation should differ depending on the vertical industry you operate in
Plus, as usual Jim provides his top tip/key takeaway for the audience.
If you'd like to connect with Jim you can find him on Twitter here and and on LinkedIn here.
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On this week's episode of the Internet Marketing Podcast Andy is joined by Charlie Williams, SEO consultant at Chopped, and Strategist at Screaming Frog to talk about SEO and how SEO insights can help to reveal the content that we need to be producing.
On the show you'll learn:
- How to know what kind of content to create and the content that your audience is consuming
- How SEO works as a feedback loop
- Why mindset and framework is just as important as using marketing tools
- Charlie's tips for how to get the data that you need by using tools like Google Analytics and Search Console
- Why user surveys can be a great way to inform your content marketing strategy
Plus, Charlie provides his top tip and key takeaway for the audience.
If you'd like to connect with Charlie you can find him on Twitter here and on LinkedIn here and you can also find the slides from his talk on the same subject earlier in the year here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Larry Kim, founder and CEO at Mobile Monkey to discuss Messenger Marketing and his businesses, WordStream and MobileMonkey.
On the show you'll learn:
- How WordStream was acquired
- Why Larry started Mobile Monkey
- The importance of messenger marketing
- Why chat is more engaging than email
- How you can use chatbots to automate your messenger marketing
- When you should be handing over to humans
Plus, as usual, Larry provides his top tip/key takeaway for the audience.
If you'd like to connect with Larry, you can find him on Twitter here and on LinkedIn here. You can also connect with him on Facebook Messenger here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Louis Gudema, president of Revenue & Associates and author of Bullseye Marketing: How to Grow Your Company Faster, to talk about the idea of Bullseye Marketing & how your marketing can be better, faster and cheaper.
On the show you'll learn:
- What Bullseye Marketing is and the framework behind it
- Why collaboration & communication between Sales and Marketing is key
- The types of companies that Bullseye Marketing is suited to
- The biggest challenges when it comes to implementing Bullseye Marketing
Plus, as usual Louis provides his top tips and key takeaway for the audience.
If you'd like to connect with Louis, you can find him on Twitter here and on LinkedIn here.
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On today’s Internet Marketing Podcast, Andy is once again joined by Andy Houstoun Product Director at Crimtan, for part two of his podcast on the subject of GDPR and a new dawn in programmatic display advertising. Missed the first episode? You can give it a listen and read Andy's blog post on the same topic here.
To recap, over the course of the shows you'll learn:
- What programmatic display advertising is and how it works
- A brief summary of GDPR and how it’s affecting programmatic display advertising
- The impact and fallout of GDPR – what has actually happened since it was implemented?
- How future legislation – EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for tracking
- How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness
Plus, Andy provides his top tip/key takeaway for the audience.
Want to connect with Andy, you can find him on Twitter here, email him at ahoustoun@crimtan.com or call Crimtan on +44(0)20 7821 6864.
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On today's Internet Marketing Podcast, Andy is joined by Andy Houstoun Product Director at Crimtan, to talk about GDPR and a new dawn in programmatic display advertising. He's also written a guest post on the same subject for us and you can find that below the show notes.
Listen to the show and you'll learn:
- What programmatic display advertising is and how it works
- A brief summary of GDPR and how it's affecting programmatic display advertising
- The impact and fallout of GDPR - what has actually happened since it was implemented?
- How future legislation - EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for tracking
- How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness
Plus, Andy provides his top tip/key takeaway for the audience.
If you'd like to connect with Andy, you can email him at ahoustoun@crimtan.com or call them on +44(0)20 7821 6864.
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On today's episode of the Internet Marketing Podcast, Andy is joined by David Kelly, General Manager at KingSumo to talk about viral giveaways and the inexpensive guerrilla marketing tactics that work today.
On the show you'll learn:
- David's favourite marketing strategies in 2018
- The best marketing tactics that you can use for free
- What a viral giveaway is and how they can help boost your marketing efforts
- How King Sumo can help you to get started with testing viral giveaways
- How David went from customer service to General Manager at King Sumo within 3 years
- Why LinkedIn is still an effective tool for outreach
Plus, as usual, David provides his top tip/key takeaway for running a successful giveaway.
If you'd like to connect with David, you can find him on LinkedIn here and his personal website here. You can also find King Sumo on Twitter here.
If you'd like to get David's checklist for running the ultimate giveaway, you can email him at david@kingsumo.com
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On today's episode of the Internet Marketing Podcast, Andy is joined by Lisa Raehsler, founder of BigClickCo to talk about recent paid search updates and how you can master PPC on a small budget.
On the show you'll learn:
- How Google has changed from AdWords to Google Ads
- What Pinterest's Promoted Pins are and why you should be utilising it in your paid search campaigns
- The challenges when undertaking PPC with a small budget
- How to manage your daily budget
- How to determine how many campaigns you can afford
- How to prioritise and set your Goals
- Lisa's tips for how to narrow and reduce the scope of your paid search campaign through Geo-targeting, match types and more
- Why you might want to consider click to call ads
Plus, as usual Lisa shares her top tip/key takeaway for the audience.
If you'd like to connect with Lisa, you can find her on Twitter here and on LinkedIn here. You can also find her post, 15 Tips on How to Rock a Small PPC Budget here.
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In this week's episode, Andy is joined by Tess Underhill, Digital Marketing Executive here at SiteVisibility and lover of all things UX!
Tess discusses with Andy the importance of creating user-centric content and in this episode you'll learn:
- How you can start learning about content design if you're a newbie
- Why it's important to distinguish between a user's need and your business need when creating content
- How you can be sure that the content you're creating is resonating with the intended audience
- The critical documents you need in your business in order to remain user centric
You can connect with Tess on Twitter @tess_underhill and Tess has also handily created an extensive set of additional tips and examples that expand on her podcast that you can find here: http://www.sitevisibility.co.uk/blog/2018/08/21/how-to-keep-your-content-user-centric/
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This week Andy is joined by Ian Cleary, founder of RazorSocial and OutreachPlus.
Discussing Inbound Vs. Outbound marketing, you'll learn:
- How and why Ian developed Razor Social and Outreach Plus
- Ian's recommended formula for content marketing success
- How to scale your outreach with Outreach Plus
- Why the days of driving to your website from Facebook are gone
- Why you should value community engagement over broadcasting
Plus Ian shares his #1 tip for marketing success!
For more on Ian, you can find OutreachPlus @ outreachplus.com, RazorSocial @ razorsocial.com and you'll find Ian on Twitter @IanCleary.
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On today's episode of the Internet Marketing Podcast we have a special treat for you! This week the tables have turned and it's Andy White, our hosts turn to be interviewed, by our CEO Jason Woodford to discuss his 12 years in podcasting, what he's learnt and where podcasting is headed. He also provides his top tips on how podcasts can be used within marketing.
On the show you'll learn:
- How podcasting first started
- Why podcasting is such a successful channel today
- How people discover podcasts today
- How podcasting has changed over the years
- What's on the horizon for podcasting and what podcasters should be planning for
- How podcasting can be used within the wider marketing mix
- Which show formats work best and which are easiest to produce
- A step by step guide to how you can get started with your own podcast
Plus as usual, Andy provides his top tip/key takeaway for the audience.
If you'd like to connect with Andy you can find him on Twitter here plus you can find his personal website here.
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On today's Internet Marketing Podcast, Andy is joined by Jeet Banerjee, entrepreneur and mentor, TEDx speaker & digital marketing consultant to talk about entrepreneurship, his journey so far and his tips for following your dreams.
On the show you'll learn:
- How outsourcing your work can help you to grow quickly
- Why age is just a number when it comes to following your dreams
- Why you shouldn't just start a business in order to sell it
- Why you need to be adaptable when running a business
- How Jeet became a TEDx speaker
- How Jeet promoted his businesses despite never spending money on marketing
If you'd like to connect with Jeet, you can find him on Twitter here and his personal website here. You can also watch Jeet's TEDx talk here.
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On today's Internet Marketing Podcast Andy is joined by Tim Fargo, author, keynote speaker, entrepreneur & founder of Social Jukebox to talk about why you should be automating your social media posts.
On the show you'll learn:
- Why you should be automating your social media posts
- The typical patterns of social media posting that Social Jukebox automates and the benefits of posting this way
- How Facebook, Twitter and LinkedIn differ in terms of posting strategies
- How LinkedIn has evolved as a social media platform
- How Social Jukebox has evolved as a tool
Plus, as usual Tim provides his top tip/key takeaway for the audience.
If you'd like to connect with Tim, you can find him on Twitter here and on LinkedIn here. You can also find his book, Alphabet Success here.
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On today's Internet Marketing Podcast, Andy is joined by Brian Greenberg, SEO professional and author of The Salesman Who Doesn't Sell. A Marketing Guide to Selling While You Sleep to discuss customer reviews, how to leverage them and build an online reputation.
On the show you'll learn:
- When to ask for a review and what methods to use
- How to value a review and encourage reviews from your team
- Why reviews on 3rd party websites can be more valuable than those on your own
- The best way to deal with a negative review
- What the benefits of having reviews are & how to leverage them?
- How you can get started?
Plus, as usual Brian provides his top tip/key takeaway for the audience.
If you'd like to connect with Brian you can find him on Twitter here and on LinkedIn here. Our listeners can also get a free audio copy of his book, The Salesman who doesn't sell on this podcast on his site here. His insurance website can be found here.
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On today's Internet Marketing Podcast Andy is joined by Eric Hebert, Founder and Lead Strategist at Evolvor to talk about his journey from freelancing to building an agency.
On the show you'll learn:
- How to sell SEO in 2018
- The difference between Snake-Oil SEO and Real SEO
- How the relationship between web design and conversion optimisation works
- How to scale SEO/Digital Marketing Services
- How to work out whether you want to work from home/freelance or within an agency
Plus, as usual Eric provides his top tip/key takeaway for the audience.
If you'd like to connect with Eric you can find Evolvor's Twitter here. You can also get in touch via email at eric@evolvor.com.
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On this week's Internet Marketing Podcast, Andy is joined by Julien Coquet, Vice President of Hub'scan and Director of Digital Analytics Services at Business & Decision to talk about collecting data in a GDPR world.
On the show you'll learn:
- The types of data that you Actually need for marketing purposes
- The importance of using clean data
- Who in your business should care about data quality
- Why only a few big companies are actually ready now GDPR has arrived
- Why you need to switch your marketing strategy in light of GDPR
- Why GDPR is a good thing for the digital industry
Plus, as usual Julien provides his top tip/key takeaway for the audience.
If you'd like to connect with Julien, you can find him on Twitter here and on LinkedIn here. You can also find Hubscan on Twitter and Facebook and if you request a demo, be sure to mention that you heard about them on this show!
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In today's episode of the Internet Marketing Podcast Andy is joined by Ryan Cote, Director of Digital Services at Ballantine to talk about how to incorporate digital marketing into an established business.
On the show you'll learn:
- What SEO looks like in 2018 & the importance of Click Through Rate
- The key factors to help maximise your content marketing efforts
- How to use Google Search Console to find your existing blog posts to double down on
- How to use SEO & PPC to maximise your lead generation efforts on your site
- Why it's important to diversify your digital plan and uses multiple channel
Plus, as usual Ryan provides his top tip/key takeaway for the audience.
If you'd like to connect with Ryan you can find him on Twitter here, on LinkedIn here and his personal website here.
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On today's Internet Marketing Podcast, Andy is joined by Bastian Ernst, Founder of Wild Audience, to talk about Respect Based Marketing and Relationship Funnels.
On the show you'll learn:
- What's wrong with the established marketing methods
- Why promotions and offers don't need to be at the forefront of your marketing
- The difference between a relationship funnel and standard marketing funnels
- How marketing automation works with respect based marketing
- How Bastian approaches respect based marketing
- How to install buying belief through your marketing
Plus, as usual Bastian provides his top tip/key takeaway for the audience.
If you'd like to connect with Bastian, you can do so on Twitter here, LinkedIn here. You can also find his free ebook, explaining the 8 Steps to a Super High Converting Evergreen Sales Funnel here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by he founder and CEO of The Virtual Hub, Barbara Turley to talk about virtual assistants and how they can help you to scale your business.
On the show you'll learn:
- Why the Virtual Assistance space has exploded in recent years
- How the Philippines has been transformed by the outsourcing industry
- How to get virtual assistance right in 3 simple steps
- What can go wrong when you haven't got systems and processes in place
- Barbara’s top tools to help with communication including Asana and Slack
- How and why digital businesses can ease their day to day workload using virtual assistants
- The types of work virtual assistants can help with
Plus, as usual Barbara provides her top tip/key takeaway when it comes to virtual assistants.
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On today's Internet Marketing Podcast, Andy is joined by Al Robertson, independent branding consultant, author and novelist to talk about bringing your brand to life through understanding your brands narrative, telling your story and creating a brand personality.
On the show you'll learn:
- How to tell your brands story
- The difference between a company story and a brand story
- Why you need a brand personality and how to work out what that is
- Why tone of voice is so important and how you can create yours
- Why you need a content marketing strategy & how to go about starting
- The importance of a good brief
Plus Al provides his top tip/key takeaway for the audience.
If you'd like to connect with Al, you can find him on LinkedIn here. You can also find his latest science fiction novel, Crashing Heaven on Amazon here.
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On today's episode of the Internet Marketing Podcast, Andy is joined by Ian Anderson Gray, founder of Seriously Social and co-founder of Select Performers to talk about getting started with live marketing and in-particular content marketing.
On the show you'll learn:
- The key things that stops most people from blogging
- How to come up with content ideas and the tools you can use to help
- The main challenges people face with video marketing
- How to get started with live video
- Why podcasting is a great form of content marketing
- The top tools that Ian uses to increase his productivity
Plus, as usual, Ian provides his top tip/key takeaway for the audience.
If you'd like to connect with Ian, you can do so on Twitter here, on LinkedIn here, and on Facebook here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Bryan Eisenberg, Keynote speaker, best-selling author for Be Like Amazon and Co-Founder of BuyerLegends to talk about the 5 R's of SEO and how they've changed over the years.
On the show you'll learn about:
- The importance of Relevance
- Why it's key to have a great Reputation on Google
- Why you need to be Remarkable in order to stand out
- Why your content needs to be Readable more than anything else
- Why you need to understand your Reach
- Why strategies never change but tactics do
- Why the 5 R's differ when looking at Mobile vs Desktop
- Where voice search is headed in 2018
Plus, Bryan provides his top tip/key takeaway for the audience.
If you'd like to connect with Bryan you can find him on Twitter here and on LinkedIn here. His personal website is here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Oli Gardner, keynote speaker and co-founder of Unbounce.
In today's show, you'll learn:
- Why it's important to have dedicated landing pages for your unique products and services
- How to deliver on the promise of your paid ads when it comes to landing pages
- How Chrome's automated ad-blocking is affecting pop-ups
- Oli's recommended criteria for judging whether your pop-ups are good or bad
- Oli's biggest takeaways from his recent 20/30 blogging challenge
You can connect with Oli on Twitter here or if you're interested in having Oli speak at your event, visit his booking page on Unbounce.
...and seeing as you're here, you can give Unbounce's NEW Landing Page Analyzer tool a whirl here: https://unbounce.com/landing-page-analyzer/
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In today's episode of the Internet Marketing Podcast, Andy is joined by Warren Knight, hip-hop dancer, entrepreneur, speaker, trainer & author to discuss his journey from a hip-hop dancer to becoming an entreprenuer with digital businesses.
On the show you'll learn:
- The "epiphanies" that Warren had about business throughout his journey
- How social media is changing in the wake of recent Twitter and Facebook issues
- The importance of Relationship Marketing
- Some common mistakes that businesses make when it comes to relationship marketing
- His thoughts on AI and how it'll influence online businesses
Plus, as usual, Warren provides his top tip/key takeaway for the audience.
If you'd like to connect with Warren, you can do so on Twitter here & LinkedIn here.
You can also undertake Warren's 30 day digital marketing challenge here and find his book, Think Digital First here.
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In today's Internet Marketing Podcast, Andy is joined by Lukasz Zelezny, director of organic performance at ZPG to talk about SEO and why it most definitely isn't dead!
On the show you'll learn:
- Why SEO is fascinating and definitely not dead!
- Why content marketing is everything!
- How content marketing helps to deliver conversions and leads
- The important factors in on-page optimisation in 2018
- The top tools to help you with on-page optimisation
Plus as usual, Lukasz provides his top tip/key takeaway for the audience.
If you'd like to connect with Lukasz, you can find him on Twitter here & on LinkedIn here. You can also find his personal site here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by our very own Digital Marketing Manager & Founder of Brighton Digital Women, Rachel Finch, to talk about communities, leadership and why it's important to keep learning.
On the show you'll learn:
- The importance of expanding your network or community & Rachel's tips for doing so
- How to build an offline community & cultivate friendships
- The differences between working in-house vs agency or freelance & how to know what suits you
- Rachel's tips for management and good leadership
Plus as usual, Rachel provides her top tip/key takeaway for the audience.
If you'd like to connect with Rachel, you can find her on Twitter here and on Instagram here.
Rachel will also be hosting the next Brighton Digital Women meetup on the 14th May. If you'd like to attend, keep a lookout on the Brighton Digital Women site for more information.
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On today's Internet Marketing Podcast, Andy is joined by Jay Baer, President of Convince & Convert, Host of the Social Pros Podcast, Author & Inductee into the World-of-Mouth Marketing Hall of Fame to talk about social media and the unexpected trends in 2018.
On the show you'll learn:
- How the usage of social media channels in the USA has started to decrease overall
- Why Facebook usage is down for the first time
- Some of the reasons young people aren't using Facebook
- Why other platforms such as Instagram and Snapchat are outperforming Facebook
- How this will impact advertising on Facebook
Plus as usual, Jay provides his top tip/key takeaway for the audience.
If you'd like to connect with Jay you can find him on Twitter here, on Facebook here and on LinkedIn here.
You can find his post on the 6 Unexpected Trends in 2018 Social Media Research here.
Plus, you can listen to his podcast here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Josh Stanton, Co-founder of Screw The Nine to Five to discuss how you can build a nomadic online business.
On the show you'll learn:
- What a lifestyle business is and how it differs from standard businesses
- Why it's important to have a healthy work-life balance
- How to get a good idea of the type of business to build
- Why you don't need to have a passion to get started
- Why it's important to build your skillset
- Josh's 4 step framework for improving your visibility online
Plus, as usual Josh provides his top tip/key takeaway for the audience.
If you'd like to connect with Josh you can find him on Facebook here, with the Facebook Group here. You can also find him on Twitter here and on LinkedIn here.
You can also listen to their podcast here!
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In today's Internet Marketing Podcast, Andy is joined by Fili Wiese, ex-Google engineer & SEO Expert at SearchBrothers to talk about Google Penalties, HTTPS and Link Building in 2018.
On the show you'll learn:
- If you are penalised for life if you receive a Google Penalty
- The difference between a penalty and an algorithm update (a common misconception)
- How Google recalculates how you are ranking
- How long a Manual Google Penalty can last for
- How you can get multiple penalisations applied to your website
- When and why you should migrate to HTTPS
- How you can improve the SEO signals to your site when moving to HTTPS
- If link building is still important in 2018
- Why page rank isn't important and why you need to focus on link building that drives conversions
Plus Fili provides his top tip/key takeaway for the audience.
if you'd like to connect with Fili you can find him on Twitter here, and on LinkedIn here. You can also catch Fili at BrightonSEO where he'll be talking about optimising for search bots.
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In today's episode of the Internet Marketing Podcast, Andy is joined by ManyChat's CEO, Mikael Yang to talk about messenger marketing.
On the show you'll learn:
- What Messenger Marketing is
- The definition of a chat bot in relation to messenger marketing
- How messenger marketing can be used - including case studies
- The AI involved with messenger marketing
- Why you should start thinking about messenger marketing right now
- How messenger marketing open rates and click-through rates can beat email
- Where abouts in the sales funnel messenger marketing comes into play
If you'd like to connect with Mikael you can do so on Twitter here and on LinkedIn here or you can search for Mikael on messenger!
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In today's episode of the Internet Marketing Podcast, Andy is joined by Raman Sehgal, Founder of Ramarketing to discuss business tips and what he's learned from setting up his own agency.
On the show you'll learn:
- Why it's important for an agency to develop a niche & how you can do so
- How PR and SEO have converged over the years
- How blogging, inbound strategies and content marketing have evolved
- Why it's sometimes important to say no to your clients and potential clients
- Why it's important to set time aside to learn & the importance of reading and listening to podcasts
Plus, Raman provides his top tip/key takeaway.
If you'd like to connect with Raman you can do so on on Twitter here or on LinkdeIn here.
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In this week's episode of the Internet Marketing Podcast, Andy is joined by Richard Lorezen, CEO of Fifth Avenue Brands to discuss entrepreneurship and provide tips for becoming a successful millenial entrepreneur.
On the show you'll learn:
- If entrepreneurs are born or whether it's a skill that can be learnt
- The trigger that got Richard interested in starting his own business at 15
- Why it's important to think like a teenager and not overthink
- The importance of having a start-up mindset and learning as you go
- Why you shouldn't let inexperience stop you
- The importance of transparency in business
Richard also discusses his book, Surge in which he shares the strategies, habits and mindsets he used to take the company that he started at 15 years old and turn it into one of New York’s fastest-growing public relations firms.
Plus, as usual Richard provides his top tip/key takeaway.
If you'd like to connect with Richard you can find him on Twitter here, on LinkedIn here and on Instagram here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Jack Maddalena, Director of VR Craftworks to talk about Immersive Experiences and how it can work within marketing.
On the show you'll learn:
- If Virtual Reality (VR) and the immersive industry are the same thing
- How immersive technology like augmented reality, mixed reality & 360 photos fit in
- The impact an immersive experience can have on someone
- How immersive experiences can work for businesses
Plus, as usual Jack provides his top tip and key takeaway.
If you'd like to connect with Jack you can do so on Twitter here or on LinkedIn here. You can also email him here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Riaz Kanani, Founder of Radiate B2B to talk about account based marketing, what it is and why you should adopt it.
On the show you'll learn:
- What account based marketing is and it's such a hot topic today
- How to adopt scalable account based marketing and take advantage of inbound
- How content marketing fits in with account based marketing
- The technology involved with account based marketing
- The importance of a well-aligned sales and marketing team
- When you should think about adopting account based marketing into your strategies
Plus as usual, Riaz provides his top tip/key takeaway for the audience.
If you'd like to connect with Riaz, you can find him on Twitter here or you can connect with RadiateB2B you can find them on Twitter here and LinkedIn here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by SiteVisibility's Head of Digital, Scott Colenutt to discuss how to ensure your website migration goes smoothly.
On the show you'll learn:
- The questions you should be asking pre-migration
- Some of the SEO elements that are often forgotten during a migration
- What you'll need to consider when it comes to Paid Media/PPC
- The Analytics considerations you'll need to make
- Why you need to consider users when preparing a new site
- Why customer service is important during a migration
Plus as usual, Scott provides his top tip/key takeaway.
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In today's episode of the Internet Marketing Podcast, Andy is joined by our very own SEO Analyst, Marcos Alvarez Martin to discuss 7 things that you probably didn't realise you could do in Google My Business.
On the show you'll learn about:
- What Google My Business is
- The latest update, allowing you to upload 30 second videos to Google My Business
- Creating virtual tours using 360 videos
- Creating Ads on Google Maps
- Creating a website through Google My Business
- Google Posts & why you should be testing them
- Managing user reviews and why it's important to respond to ALL reviews, good or bad
Plus, Marcos provides his top tip/key takeaway when it comes to local search.
If you'd like to connect with Marcos, you can find him on Twitter here or if you have any questions around Local SEO or your Google My Business account, feel free to get in touch with us or send him a mail at marcos.martin@sitevisibility.com
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In today's episode of the Internet Marketing Podcast, Andy is joined by Greg Gifford, Vice President of Search at DealerOn and frequent BrightonSEO speaker, to talk about Local SEO.
On the show you'll learn:
- How Local SEO is different from traditional SEO
- The most important Local SEO updates over the last year
- Greg's tips for doing Local SEO well
- The biggest pitfalls with Local SEO
- How voice search and home assistants will affect Local SEO
Plus as usual, Greg provides his top tip/key takeaway.
If you'd like to connect with Greg you can find him on Twitter here and you can find his posts on Search Engine Land here & on the DealerOn blog here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Doug Sandler, founder of Turnkey Podcast Productions to discuss how you can take advantage of new media.
On the show you'll learn:
- Why people aren't taking advantage of new media correctly
- Why new media is all about engagement and communication
- The importance of relationship building
- Tips for promoting your podcast
- How to be high touch in a hi-tech world
- Some of the small habits you should try and introduce into your life
Plus Doug provides his top tip/key takeaway.
If you'd like to connect with Doug you can find him on Twitter here, you can find the Nice Guys on Business Podcast here and our special page here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Michael King, Managing Director at iPullRank to discuss Modern SEO.
On the show you'll learn:
- If technical SEO alone can achieve SEO results
- Some of the technical SEO tools and tactics that people should be using in 2018
- Michael's SEO advice for those that have websites built using Javascript
- How to go about getting featured snippets
- Michael's thoughts on forecasting when it comes to SEO
You'll also learn about Skratch, the cryptocurrency that Michael is launching.
Plus, as usual, Michael provides his top tip for the audience.
If you'd like to connect with Michael, you can find him on Twitter here and LinkedIn here. You can also find iPullRank on Facebook here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Fernando Angulo, Head of International Partnerships & Corporate Speaker at SEMrush to talk about their recent ranking factor studies research.
On the show you'll learn about:
- The amount of backlinks you need from your industry in order to rank well
- The importance of natural backlinks
- Website Security and how HTTPS affects rankings
- Content length and whether or not Google considers this as part of their ranking factors
- How many words you should be including in your content in order to rank better
- How website visits affect rankings
- The importance visitor behaviour once they are on your site
Plus, Fernando provides his top tip/key takeaway.
If you'd like to connect with Fernando you can find him on Twitter here and LinkedIn here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Phil Singleton, Co-Author of SEO for Growth and Founder of Kansas City Web Design to talk about his experiences in SEO and the tips and tactics that he's using today.
On the show you'll learn:
- How the project for SEO for Growth came about
- The challenges Phil sees in agency business today & how to overcome them
- The strategies and tactics that Phil is using today to get results for his clients including...podcasting!
- Why you should be re-purposing your content
Plus, as usual we ask Phil for his top tip/key takeaway for the audience.
If you're looking to raise your profile and would like to get yourself booked on other podcasts, you can do so via Phil's other business, Podcast Bookers here. Similarly, if you'd like to guest on the Internet Marketing Podcast, feel free to send us a mail.
If you'd like to connect with Phil, you can find him via the Kansas City Web Design Twitter here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Sajad Ghanizada, Product Leader, Marketer and Mentor at Founder Institute Kabul to talk about Facebook Ads and selling your apps on Facebook.
On the show, you'll learn:
- Why Facebook Ad demographic targeting is expensive
- Why you should use Facebook custom audiences to target users
- How to get a low CPI (cost to install)
Plus, Sajad provides his top tip and key takeaway for the audience.
If you'd like to connect with Sajad, you can find him on Twitter here and you can also find his personal site here.
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On episode 426, Andy is joined by Alex Genadinik, CEO of Problemio.
Today, you'll learn:
- What the PLR business model is and how you can start to apply it
- The benefits of PLR for content creators
- How to negotiate the best fee for your PLR products
- How to get started with selling your PLR products in 2018
- Alex's #1 tip on how to start using PLR to grow your own business
If you want to start learning from Alex today, visit the following links:
- http://www.problemio.com/business/business-and-marketing-books.html
- http://www.problemio.com/udemy/white-labeling-or-buying-udemy-courses.html
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On today's episode of the Internet Marketing Podcast, Andy is joined by Murat Yatagan, Senior SEO Manager at Global Savings Group and freelance SEO consultant, to talk about mobile-first indexing.
On the show you'll learn:
- What mobile-first indexing means
- What you need to know about the mobile-first index
- How to prepare to be mobile-first index ready
- How you can rank in a mobile-first world
- How you can make sure that Google can easily find and index your mobile sites
Plus as usual, Murat provides his top tips/key takeaways.
If you'd like to connect with Murat, you can find him on Twitter here and you visit his website here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Jon Henshaw, Co-founder of Raven Tools to talk about the importance of site speed.
On the show you'll learn:
- What AMP (Accelerated Mobile Pages) is and why it's important for site speed
- How to fix sites that are bloated with unnecessary code
- The importance of optimising images on your site
- The difference between a responsive image and an optimised image and how that impacts site speed
- How you can improve the user experience on your site
Plus Jon provides his top tip/key takeaway.
You can find Jon's post on How to easily add SSL and HTTP/2 to your site for free here.
If you'd like to connect with Jon you can find him on Twitter here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Marie Page, Co-founder and Director at thedigiterati.com to talk about Facebook and how you can get seen without paying for ads.
On the show you'll learn how Facebook's news feed algorithm (shown below) works, as well as the type of posts/content that Facebook doesn't favour and why.
Marie also provides her top tip/key takeaway for the audience.
You can download Marie's free guide: The Top 10 Things You MUST do on your Facebook Page Right Now here.
You can also find Marie's book: Winning at Facebook Marketing with Zero Budget here.
If you'd like to connect with Marie, you can find her on Twitter here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Simo Ahava, Senior Data Advocate at Reaktor, Google Developer Expert for Google Tag Manager and Google Analytics, and digital analytics blogger at simoahava.com.
Simo is on the show to talk about common Google Tag Manager pitfalls that can have catastrophic results.
On the show you'll learn:
- Why Google Tag Manager is such a popular/topical tool plus 4 common pitfalls: Pitfall #1: Using GTM as a fastlane to changes on the website, ignoring IT / development processes
- Pitfall #2: Deploying code you do not understand
- Pitfall #3: GTM can make or break data quality
- Pitfall #4: Treating data collection as an isolated silo in the organisation
Plus as usual, Simo provides his top tip/key takeaway.
If you'd like to connect with Simo, you can find him on Twitter here and you can find Reaktor on Twitter here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of 20plus30 Consulting to discuss marketing to an ageing population.
On the show you'll learn:
- What Dick means by the term "Ageing Business"
- How physiological ageing impacts the customer journey
- The stats in terms of the ageing population and the impact of that on business
- How the Galileo's quote "Measure what is measurable and make measurable what is not" relates to marketing
Plus, Dick provides his top tip/key takeaway for the audience.
If you'd like to connect with Dick, you can find him on Twitter here, and you can also find his other site, Age Friendly here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Dave Chaffey, Author and Co-CEO of Smart Insights to discuss digital marketing trends for 2018.
- What Dave sees as the biggest digital marketing trends from 2017 moving into 2018
- What genuinely new marketing trends will come about in 2018
- The trends in how marketing is being managed today
- The specific techniques and tools currently being used in SEO & AdWords
Plus, as usual, Dave provides his top tip/key takeaway.
If you'd like to connect with Dave, you can find him on Twitter here or on LinkedIn here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Sam Mallikarjunan, Executive Strategist at Hubspot and Instructor at Harvard University to discuss Artificial Intelligence.
On the show, you'll learn:
- What's happening in the world of AI right now & the possibilities available
- How AI is being used to improve customer experience
- How AI is being used within sales
- How marketers are using AI
- The downsides of AI and it's cultural impact
Plus, Sam provides his top tip/key takeaway for the audience.
If you'd like to connect with Sam you can find him on Twitter here and on LinkedIn here. You can also find his website here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing.
On the show you'll learn:
- If content marketing applies to all industries/sectors
- The most important starting point for any content marketing campaign
- How to drive email sign ups from whitepaper marketing
- New ways to repurpose your content
- Why webinars and seminars might be one of the most impactful marketing tactics you can try
- The most successful content marketing campaign that Charles has worked on
- How to measure results of content marketing campaigns and set goals
Plus, Charles provides his top tip/key takeaway!
Have someone you'd like to hear on our podcast? Let us know over sitevisibility.co.uk.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Aaron Agius, speaker, CEO and Co-Founder of Louder.Online to discuss search & content strategies.
On the show you'll learn:
- Some of the common mistakes that are made when it comes to content strategy
- How businesses often have a lack of an actual strategy & just jump straight into writing content
- The importance of calls to actions (CTA) and why they should be different depending on where the user is on their journey - how far down the funnel they are
- Why answering questions and solving problems is key to content creation
- Why creating content is pointless without distribution - e.g. SEO, outreach, link building, advertising, Adwords, influencer Outreach etc.
Plus, as usual Aaron provides his top tip/key takeaway.
If you'd like to connect with Aaron you can find him on Twitter here.
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In today's episode of the Internet Marketing Podcast, Andy is joined by Sean Ellis, Author of Hacking Growth and founder & CEO of GrowthHackers.com to discuss Growth Hacking!
On the show you'll learn:
- What growth hacking is
- Why Sean wrote his book, what inspired him and where the ideas came from
- Companies that have used the growth hacking approach to gain success
- The theory of "must-have-products" & how to build a sustainable user-base
Plus, Sean provides his top tips/key takeaways.
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Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
