(Disclaimer: This interview was recorded over a livestream. We apologize in advance for the quality of the audio.)
“And the thing that I keep coming back to that makes entrepreneurship difficult is that you have a known cost for an unknown payoff. “ Today, Alex (@AlexHormozi) answers questions from his audience and shares vital strategies for entrepreneurial success, emphasizing perseverance, strategic planning, and adaptability. The discussion navigates the challenges of scaling a business, adapting to technological disruptions, and overcoming adversity in personal and professional realms. Key themes include commitment, flexibility, and learning from failures, providing insightful guidance for anyone on the entrepreneurial journey.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:35) - Navigating entrepreneurial uncertainty
(7:23) - Strategic decisions for aspiring entrepreneurs
(14:36) - Overcoming analysis paralysis
(20:59) - Navigating personal and professional hardships
(25:30) - Leveraging social media for business growth
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
“You can bet on yourself, but there are so many more stories of guys who bet everything on themselves at the casino and walked away empty handed.” Today, Alex (@AlexHormozi) shares the key aspects of business valuation, debunking common misconceptions and highlighting seven critical metrics: contract value, lifetime revenue, business valuation, yearly revenue, profit or EBITDA, net free cash flow, and personal net worth. At the end, he ranks which of the metrics are best to use and why you should not be looking at the others to determine the value of a business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:56) - 1st Metric: Contract value
(2:35) - 2nd Metric: Lifetime revenue
(4:58) - 3rd Metric: Business valuation
(7:10) - 4th Metric: Yearly revenue
(8:14) - 5th Metric: Yearly profit
(10:11) - 6th Metric: Net free cash flow
(11:07) - 7th Metric: Net worth
(13:32) - Ranking each business valuation metric
Follow Alex Hormozi’s Socials:
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(This episode is a re-run. Original airdate was on July 1, 2021)
“Even if both of you compromise, you're not enjoying the thing that you're compromising on.” Today, Alex (@AlexHormozi) explores the intricacies of relationships, emphasizing self-awareness, compatibility, and mutual respect as foundations for a thriving partnership. He highlights the importance of personal growth, breaking away from societal expectations in mate selection, and the crucial role of understanding and appreciating diversity in dating and relationships.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:29) - Navigating the complexities of dating and relationships
(1:37) - Understanding and appreciating diversity in relationships
(3:33) - The importance of compatibility and shared goals in marriage
(6:13) - Embracing pragmatism and realistic expectations in love
(9:24) - The power of being brutally honest in relationships
(15:57) - Avoiding common pitfalls in marriages and embracing appreciation
(20:44) - Optimizing relationship dynamics through understanding and compromise
(22:29) - Thoughts on prioritizing in relationships
Follow Alex Hormozi’s Socials:
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“Where I want to go not many people have gone and it's going to be by its very nature difficult and fraught with hardship” Today, join Alex (@AlexHormozi) as he guests on The Learning Leader Show with Ryan Hawk to share his insights on challenging traditional success norms, sharing insights on personal growth, authenticity, and resilience. He discusses his journey in the fitness industry, his strategic approach to sustainable business growth at Acquisition.com, and the importance of choosing the right life partner for overall success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Ryan Hawk on:
➤ Instagram | Spotify | Apple | LinkedIn | Twitter
➤ Check out full episode on YouTube!
Timestamps:
(0:46) - The unconventional wisdom of never skipping dessert
(2:06) - Embracing your true self against the grain
(6:51) - The journey of self-discovery and breaking free
(8:22) - The power of doing you: overcoming fear and judgment
(11:20) - Finding your path: the courage to start anew
(13:17) - Reconciliation and growth: mending fences with the past
(18:12) - Choosing your life partner: the ultimate teammate
(19:52) - The philosophy of growth and achieving big goals
(22:47) - The essence of work: finding joy in the grind
(26:07) - Building a legacy: the vision behind Acquisition.com
Follow Alex Hormozi’s Socials:
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“Just because no one has done it doesn't mean it's not possible.” Today, Alex (@AlexHormozi) discusses strategies to overcome market limitations and personal barriers for limitless business growth. He emphasizes the need for a mindset shift, strategic thinking, and a focus on serving more customers to break industry revenue benchmarks and scale beyond perceived ceilings.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:58) - The three pillars of business growth: beliefs, traits, and skills
(3:13) - Expanding your vision: the power of belief in business
(4:26) - Traits and skills: the inner workings of success
(7:26) - The path to unprecedented growth
Follow Alex Hormozi’s Socials:
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(This episode is a re-run. Original airdate was on October 19, 2021)
“The ultimate win at life is where you can shift things that are out of your control that you deem winning to things that are under your control which you can deem winning.” Today, Alex (@AlexHormozi) shares insights on building a billion-dollar business, emphasizing the power of consistent practice, and the value of hard work. He explores key success factors including persistence in content creation, using evidence to build credibility, and redefining personal success through effort and character development.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:18) - Building confidence through experience
(2:18) - The power of persistence in content creation
(4:39) - The turning point: from obscurity to recognition
(5:00) - Content vs. context: the real game changer
(6:39) - Redefining success: effort over outcome
(10:25) - The infinite game: a new perspective on winning
(12:35) - Building character: the ultimate win
Follow Alex Hormozi’s Socials:
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“You need to have an equally strong force that will cause it to go down.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to share key strategies for long-term success, emphasizing the importance of hard work, self-improvement, and leveraging current activities for greater returns. He also shares insights on integrating media business into one's life, setting a learning budget, experimenting with new ideas, and leveraging referrals for sustainable growth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow The Matt Gray Show on:
➤ Instagram | Spotify | Apple | LinkedIn
➤ Check out full episode on YouTube!
Timestamps:
(0:29) - The importance of hard work and satisfaction
(1:26) - Optimizing for satisfaction to reduce anxiety
(2:53) - The power of repetition and self-improvement
(6:01) - Investing in yourself and your learning
(7:07) - Experimentation: the key to innovation and growth
(10:10) - Content creation: reducing friction and leveraging your life
(14:06) - Referrals: the most overlooked yet impactful lead generation strategy
Follow Alex Hormozi’s Socials:
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"If you want the things that everyone else doesn't have, you have to act in ways that everyone else doesn't act in." Today, Alex (@AlexHormozi) discusses the idea of overcoming difficult situations and becoming a champion rather than letting those situations make you weaker. He emphasizes the importance of the story that we choose to tell ourselves and its impact on our ability to overcome adversity.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:44) - The mindset of champions
(2:09) - When personal issues impact work
(3:38) - The power of perception
(9:09) - Unconditional love and the harsh reality of conditions
(10:30) - Crafting your story
(12:49) - Using adversity as fuel to win
Follow Alex Hormozi’s Socials:
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(This episode is a re-run. Original airdate was on August 13, 2019)
“Most businesses fail because the entrepreneur gives up.” Today, Alex (@AlexHormozi) discusses the struggles of scaling a business and offers advice on how to deal with the pressure and overwhelm. He emphasizes the importance of having a plan B, focusing on what makes money, and having a supportive partner.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:36) - The high altitude of business growth
(2:13) - Understanding your plan B
(4:32) - The entrepreneurial journey: challenges and choices
(8:27) - Focusing on what makes money
(9:42) - The essence of entrepreneurship: discipline and focus
(10:37) - Embracing the entrepreneurial struggle
Follow Alex Hormozi’s Socials:
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(This episode is a re-run. Original airdate was on September 18, 2019)
“Why would you allow it to change your behavior?” Today, join Alex (@AlexHormozi) as he guests on Sean Ferres channel to talk about strategies for customer acquisition, value enhancement, and retention, focusing on the importance of niche specialization and productizing services. He further explores the vital skills for financial success, AI utilization in digital marketing, balancing work discipline and freedom, and leadership development for business scalability.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Sean Ferres on:
➤ Instagram | LinkedIn | Facebook
➤ Check out the episode on YouTube!
Timestamps:
(0:25) - Mastering the trio: build, sell, lead
(1:14) - Product quality over marketing
(2:13) - Navigating the path to riches with limited resources
(4:01) - Rebuilding from scratch: strategies for rapid recovery
(5:37) - Maximizing lead nurturing and conversion in digital marketing
(10:55) - Balancing freedom and discipline for success
(12:54) - The truth about achieving an elite physique
(17:03) - Embracing AI: the future of digital marketing and beyond
(20:28) - Navigating business and dating
(22:56) - Cultivating leadership to scale your business
Follow Alex Hormozi’s Socials:
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“It's always never lose money.” Today, Alex (@AlexHormozi) shares effective wealth management strategies for entrepreneurs, focusing on long-term growth and capital preservation. He discusses key lessons from building a billion-dollar portfolio, emphasizing strategies like yield, equity growth, tax advantages, and risk reduction through diversified investments.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:49) - The fundamentals of investment
(2:41) - Understanding investment yield and appreciation
(3:23) - The importance of tax advantages and capital preservation
(4:47) - Breaking down the wealth allocation strategy
(5:33) - The three main investment buckets explained
(9:18) - Leveraging indexes for low-risk, high-return investments
(10:35) - The entrepreneurial approach to wealth management
Follow Alex Hormozi’s Socials:
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(This episode is a re-run. Original airdate was on January 11, 2022)
“The big caveat off the top is, if you want to go into one of those careers that requires a degree, it requires a degree.” Today, Alex (@AlexHormozi) explores the value of a college education versus real-world experience, drawing from their own journey from university to successful entrepreneurship. He encourages listeners to weigh the potential debt, networking benefits, and learning opportunities of college, guiding them in making informed decisions about their educational and career paths.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:30) - The college conundrum
(2:55) - The real cost of college: debt and its implications
(3:10) - Evaluating the value of education: earnings and opportunities
(9:54) - The impact of education on different demographics
(18:03) - Choosing the right path: college or career?
(21:38) - Self-education and real-world experience
(27:02) - Making the decision that's right for you
Follow Alex Hormozi’s Socials:
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"The real is that the longer I wait for things to happen, the more rewarded I am for waiting." Today, join Alex (@AlexHormozi) as he guests on The Learning Leader Show with Ryan Hawk to share his unconventional success strategies, emphasizing the role of honesty in sales, the importance of character building over wealth, and the transformative power of challenges. He also talks about his journey as an entrepreneur, from owning gyms to facing losses, achieving remarkable success, insights on long-term thinking, consistency, and the essence of strategic patience in personal and professional endeavors.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Ryan Hawk on:
➤ Instagram | Spotify | Apple | LinkedIn | Twitter
➤ Check out full episode on YouTube!
Timestamps:
(0:33) - From Persian royalty to modern success
(1:32) - The philosophy of wealth and hardship
(3:44) - The path to genuine confidence
(7:22) - From failure to fortune
(14:16) - Honesty, trust, and long-term thinking
(16:47) - Playing the long game
(22:11) - The evolution of a podcast
(25:59) - The power of packaging
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
“It's amazing what you can do when you have no choice.” Today, Alex (@AlexHormozi) emphasizes the importance of effort and dedication over talent in achieving success, highlighting the role of an identity-driven narrative in maintaining focus on goals. He also discusses managing overwhelm by concentrating on controllable factors and prioritizing actions, attributing motivation to a fear of failure.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:42) - Navigating challenges and staying motivated
(1:21) - The power of fear and overcoming overwhelm
(3:54) - The essence of grit: perseverance over talent
(5:41) - Creating your identity through challenges
(7:36) - Reflections and insights on entrepreneurial journey
(14:56) - The continuous pursuit of growth
Follow Alex Hormozi’s Socials:
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(This episode is a re-run. Original airdate was July 19, 2019)
"The questions you ask dictate the problems you'll solve," Today, Alex (@AlexHormozi) talks about the importance of learning from past mistakes, strategic thinking, and leveraging skills to succeed, including starting ventures without initial capital. The discussion revolves around resilience, innovation, and the power of asking the right questions, leading to the ambitious goal of building a billion-dollar enterprise.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:56) - Having a Plan B is beneficial due to unknowns.
(3:47) - Learning from loss: the art of bouncing back
(8:07) - Building businesses with skills, not capital
(14:17) - The philosophy of cashflow positive businesses
(15:29) - Creative problem solving and entrepreneurial questions
Follow Alex Hormozi’s Socials:
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(This episode is a re-run. Original airdate was on October 25, 2022)
“The purpose of your brand is to help people solve a problem.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to emphasize the power of simple content and strategic branding for business growth. He highlights the importance of solving customer problems, creating exceptional products, and producing content that remains valuable beyond the author's lifetime, with insights from successful brands.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow The Matt Gray Show on:
➤ Instagram | Spotify | Apple | LinkedIn
➤ Check out full episode on YouTube!
Timestamps:
(0:49) - Deep dive into branding philosophy
(2:36) - The power of brand and its impact
(3:31) - Content strategy and problem solving
(4:09) - Personal branding and authenticity
(6:31) - Crafting a content strategy that works
(8:27) - The journey of writing a book that lasts
(15:49) - Breaking down the perfect book launch
(20:00) - Balancing perfectionism and execution in product launch
(23:42) - Preparation and mindset for successful launches
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
"When you have an opportunity or you have made the decision to capitalize on a new thing that you're going to do, to go all in on that thing.” Today, Alex (@AlexHormozi) discusses the struggle of determining who to listen to for advice as an entrepreneur, and shares personal experiences with making non-ideal decisions that ended up being the right ones. He encourages listeners to weigh decisions based on opportunity cost and to go all in once the decision is made.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:48) - The power of going all in
(2:52) - Opportunity cost: The key to making big moves
(4:01) - The importance of speed in decision making
(8:04) - The delta between short and long term gains
(9:03) - Choosing your mentors wisely
Follow Alex Hormozi’s Socials:
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(This episode is a re-run. Original airdate was on September 26, 2019)
Watch the YouTube video of this episode HERE
"You will know and understand what your cap rate or your hypothetical max is for your business simply by doing the math." Today, Alex (@AlexHormozi) breaks down three primary methods for calculating customer Lifetime Value (LTV) — lifetime earnings, churn rate, and sales velocity — and their impact on strategic business decisions. The discussion emphasizes the importance of LTV in projecting business growth, enhancing customer acquisition strategies, and improving profitability, making it a must-listen for businesses aiming to optimize their growth trajectory.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:54) - Three different ways to calculate LTV
(1:21) - The significance of LTV in business growth
(2:19) - Calculating LTV based on churn
(4:23) - Calculating LTV based on sales velocity
(6:19) - The impact of LTV on business decisions
(10:18) - Strategic business decisions based on LTV
(12:23) - Conclusion: The power of LTV in business scaling
Follow Alex Hormozi’s Socials:
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(This episode is a re-run. Original airdate was on May 19, 2022)
"Privacy is the cost of fame. For some people, that cost is always too much.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to share the importance of understanding the concept of private equity, leveraging personal brand, and utilizing smart business strategies to grow companies rapidly. He breaks down the costs and benefits of building a personal brand, which comprises talent attraction, trust building, quick problem solving, audience testing, and community connection. The discussion sheds light on different aspects of entrepreneurship, such as decision-making, understanding market dynamics, identifying key business opportunities, and scaling businesses to achieve financial success. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow The Matt Gray Show on:
➤ Instagram | Spotify | Apple | LinkedIn
➤ Check out full episode on YouTube!
Timestamps:
(2:20) - The billion dollar goal
(4:02) - The journey of entrepreneurship
(6:38) - The art of opportunity selection
(15:04) - The power of media and building an audience
(19:35) - Attracting talent and building trust
(21:11) - The pros and cons of fame
(24:39) - The strategy behind keeping portfolio companies private
(27:12) - The ideal founder and company characteristics for investment
(29:34) - The impact of personal branding on business valuation
(34:14) - The investment in content creation
(37:36) - The importance of branding over growth hacks
Follow Alex Hormozi’s Socials:
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"Right thing for the wrong reasons rather than the wrong things for the right reason.” Today, Alex (@AlexHormozi) discusses the importance of envy as a driver for success and self-improvement. He identifies envy and jealousy as distinct emotions, with the former being a desire for something someone else has while the latter is the fear of losing something one already possesses to someone else. Alex argues that understanding and acknowledging envy can be empowering and beneficial towards achieving business and personal goals.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:36) - Understanding envy and jealousy
(1:36) - Personal experiences with envy and jealousy
(2:31) - The adaptive nature of envy
(3:22) - The power of naming emotions
(4:23) - The impact of motivations on actions
(6:02) - The importance of emotion in decision making
(6:57) - The freedom of accepting desires
(7:57) - Embracing emotions and desires
Follow Alex Hormozi’s Socials:
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(This episode is a re-run. Original airdate was on December 4, 2020)
Watch the YouTube video of the episode HERE
“Put money in stuff you love and you understand.” Today, Alex (@AlexHormozi) interviews Dave Ramsey, founder and CEO of the company Ramsey Solutions, as he discusses key strategies for business growth, investment wisdom, and the importance of avoiding business debt. The episode delves into the operations of Ramsey Solutions, and the success of initiatives like the 'Every Dollar' app and 'Financial Peace University.' Highlighting the role of strategic decision-making, brand associations, and effective content strategies, this comprehensive discussion offers invaluable lessons for aspiring entrepreneurs and those interested in media experimentation.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - The power of appreciation and dealing with critics
(2:13) - The importance of financial education for business owners
(6:56) - The importance of trust in business
(10:37) - The growth and challenges of Ramsey Solutions
(14:09) - The role of trust in branding and business growth
(18:46) - The future of Ramsey Solutions: digital expansion
(35:29) - Understanding Ramsey Trusted and its revenue contribution
(38:41) - The impact of personalized investment advice
(40:29) - The importance of investing in what you understand
(48:11) - The role of debt in business and investment
(58:52) - The power of incremental progress in business
(1:01:05) - Navigating different platforms for business growth
(1:05:48) - Final thoughts and advice for business owners
Follow Alex Hormozi’s Socials:
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"If you're in business or really just in life in general, you're bound to have expectations that are not met.” Today, join Alex (@AlexHormozi) as he guests on Iced Coffee Hour to share valuable insights on life and business strategies, focusing on stress management, personal finance, and the importance of passion-driven living. Key topics include the power of expectation reframing, the necessity of responsible spending habits, and the significance of perception in overcoming adversities. This engaging discussion provides listeners with actionable advice on enhancing their worth, developing a content creation system, and leading a life that dismisses external criticism. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Iced Coffee Hour on:
➤ Check out the video episode on YouTube!
Timestamps:
(2:20) - Advice for employees: tying your job to revenue
(6:47) - The role of social media in life
(14:33) - The philosophy of life and business
(17:11) - The dynamics of relationships and business
(28:18) - The importance of individual experiences in relationships
(32:50) - The grand plan for content creation
(36:29) - The new office space and its impact on work culture
(51:07) - Perspectives on life, work, and dealing with stress
Follow Alex Hormozi’s Socials:
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It’s important to stay consistent and to make decisions logically and not based on feelings. Today, Alex (@AlexHormozi) discusses the importance of making business decisions without being swayed by emotion, and emphasizes the need for entrepreneurs to stay neutral and make decisions logically. He provides examples of successful business owners who have developed a thick skin and are able to manage their emotions to make difficult decisions.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:46) - The impact of emotion on business decisions
(2:24) - The journey to emotional neutrality
(3:20) - The unexpected surprises in business
(4:24) - The power of consistency and routine
(5:43) - The role of math in decision making
(8:30) - The importance of making hard choices
(9:51) - The power of basics in business
Follow Alex Hormozi’s Socials:
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(This episode is a re-run. Original airdate was on April 23, 2019)
“Business and the level of detail that it takes to go from good to great- it's so much wider than people think it is.” Today, Alex (@AlexHormozi) shares more brutally honest advice on topics like achieving success through personal growth, developing strong work ethics, and building a unique brand. He shares his unique perspective on building a brand, creating a product, and understanding the importance of leveraging people's perception and reputation, using personal stories and examples to anchor his points. He also highlights the importance of having a clear vision, debunking the concept of rigid morning routines, dismissing perceived limitations imposed by age, and being wary of toxic elements in one's environment.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:27) - #1: The work needs doing
(1:42) - #2: Actions create the result
(3:00) - #3: Spend your 20’s growing
(6:56) - #4: Seasons of learning and earning
(9:43) - #5: The cost of not knowing
(11:24) - #6: Playing the right game
(14:05) - #7: What hard work really is
(16:49) - #8: The value of brand
(20:56) - Bonus: Cutting off relationships that don’t serve you
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“You can work smarter not harder, but you have to work hard in order to work smarter.” Today, join Alex (@AlexHormozi) as he guests on Iced Coffee Hour to his unconventional perspectives on entrepreneurship, success, and achievement. He sheds light on his unique strategies that transformed struggling gyms into prosperous businesses and his journey towards building a billion-dollar brand. Alex challenges widespread beliefs around personal development, emphasizing the role of consistent action and mindset over mood. He also exposes the intricate relationships between doing, being, and having, stressing the importance of action irrespective of one's current mood. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
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➤ Check out the video episode on YouTube!
Timestamps:
(2:00) - Dealing with insults and negative perceptions
(5:54) - The journey of entrepreneurship and business success
(7:57) - The art of acquisition and business growth
(21:12) - The power of branding and perception
(31:27) - The importance of taking action in business
(33:28) - The role of deprivation and motivation in success
(36:51) - Billionaire ambitions and impactful content
(42:57) - The concept of future self and motivation
(48:56) - The importance of mindset and overcoming labels
(54:14) - The power of doing and winning
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“Respect has to be given before it's received.” Today, Alex (@AlexHormozi) shares his thoughts on the three dimensions of leadership, which he identifies as respect, fear, and love, and how leaders can gain respect by setting an example and embodying the values they want to project. He also discusses the importance of respecting others, how it can be earned in different ways, and how it can benefit relationships and leadership.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:39) - The three dimensions of leadership
(1:08) - Understanding respect and its role in leadership
(2:52) - The triangle of fear, love, and respect
(5:51) - The importance of sacrifice in gaining respect
(8:20) - The role of gender in leadership and respect
(14:03) - The respect playbook: Key strategies for effective leadership
(18:31) - The triad of fear, love, and respect in leadership
(27:11) - Evaluating your leadership style
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(This episode is a re-run. Original airdate was on June 6, 2019)
“You can't have any kind of habitual habits or output if the one thing that starts or ends your day is variable.” Today, Alex (@AlexHormozi) emphasizes the importance of maintaining a stable sleep routine for entrepreneurs to optimize their energy levels, make better judgments, and increase productivity. Despite the personal sacrifices and trade-offs involved, developing habits that ensure restful sleep and consistent patterns can lead to long-term success. This episode encourages entrepreneurs to prioritize sleep as an effective and underrated secret to achieving success in their endeavors.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - The role of energy in entrepreneurship
(2:59) - The consequences of neglecting sleep
(3:40) - The power of consistent sleep schedules
(5:36) - The trade-offs of prioritizing sleep
(6:49) - The impact of sleep on success
(8:12) - The struggles and rewards of discipline
(10:19) - The power of trade-offs
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(This episode is a re-run. Original airdate was August 21, 2020)
“I would rather be somebody who has absolute power and have nothing to show for it.” Today, join Alex (@AlexHormozi) as he guests on the Modern Wisdom Podcast with Chris Williamson to talk about how to optimize productivity, the role failure plays, and how to eliminate a victim mindset. He further delves into the concept of the 'Zygonic Effect', aligning work with personal desires, defining 'learning' and 'intelligence', and warns against not evolving our strategies under similar conditions. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Chris Williamson on:
➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter
➤ Check out full episode on YouTube!
Timestamps:
(1:15) - The double-edged sword of fame
(6:22) - The role of hatred in success
(13:23) - Self-love and holding yourself to a higher standard
(27:46) - The power of authenticity and originality
(41:34) - The power of positive mindset and self-belief
(48:59) - The struggles Alex faced in the beginning of his journey
(59:19) - The importance of doing boring work
(1:12:47) - The power of acceptance and moving on
(1:26:33) - The importance of learning and doing
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(Watch the YouTube video of this episode HERE)
“This becomes a business that you can scale endlessly and becomes an incredibly attractive business.” Today, Alex (@AlexHormozi) explores seven essential investing concepts that drive business growth and financial success. Through real-life examples, Alex simplifies complex financial metrics, including Lifetime Gross Profit, Customer Acquisition Cost, Return on Invested Capital, Payback Period, and Total Adjustable Market. Gain valuable insights on measuring and interpreting these indicators to make informed investment decisions, while also understanding the importance of these concepts for business scaling and risk management.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:48) - Concept #1: LTGP:CAC
(1:47) - Concept #2: LTGP (Life Time Gross Profit)
(8:18) - Concept #3: CAC (Customer Acquisition Cost)
(11:13) - Concept #4: ROIC (Return On Invested Capital)
(15:54) - Concept #5: Payback Period
(19:03) - Concept #6: Sales Velocity x LTGP
(21:14) - Concept #7: Sales Velocity / Churn
(23:22) - Concept #8: Total Adjustable Market (TAM)
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“A lot of times you got to do a lot more in the beginning to get the ball rolling.” Today, Alex (@AlexHormozi) explores the interplay of volume, skill, and time in business, highlighting how they mutually reinforce each other to yield greater outcomes. Emphasizing the significance of hard work and persistence, he shares personal anecdotes to underscore the importance of investing more effort and time in business activities, which not only boosts immediate output but also enhances skill development for long-term compounded success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - The importance of doing the boring work
(2:13) - The four key activities for business growth
(8:49) - The impact of quality and quantity
(10:59) - The effort-outcome relationship
(12:22) - The true meaning of work
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(This episode is a re-run. Original airdate was on July 19, 2022)
“If I were to make that man, what would I put that man through to make him who he is?” Today, join Alex (@AlexHormozi) as he guests on the Modern Wisdom Podcast with Chris Williamson to talk about the interconnected topics of decision making, personal success, happiness, and mindfulness. The discussion explores coping mechanisms, challenges societal norms, and emphasizes finding satisfaction in the journey towards goals. With personal narratives and insights, the episode highlights the importance of embracing the present, finding joy in everyday moments, and breaking free from societal pressures. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Chris Williamson on:
➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter
➤ Check out full episode on YouTube!
Timestamps:
(0:30) - Facing mortality and living authentically
(6:00) - Overcoming fear and taking action
(11:56) - The impact of unmade decisions
(20:21) - The importance of understanding and forgiveness
(27:16) - The fear of failure and the power of trying
(31:21) - The power of perspective and choosing your regrets
(37:41) - Living authentically and leaving everything on the field
(44:26) - The importance of consistency
(50:41) - The power of resilience
(57:54) - The importance of self-reflection
(01:03:02) - The impact of personal growth
(01:15:14) - The power of mindfulness
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“It's not about how hard you can hit, but it's about how hard you can get hit and keep going forward.” Today, Alex (@AlexHormozi) answers questions of entrepreneurs as they share their personal experiences, obstacles, and solutions faced in their respective entrepreneurial journeys. Key topics include dealing with the fear of failure, handling self-doubt, managing transition from in-person to online services, and coping with the loneliness that often accompanies success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:30) - Overcoming fear and analysis paralysis in self-publishing
(6:11) - Dealing with personal loss and maintaining composure
(12:44) - Navigating business challenges and making impactful decisions
(19:22) - Starting a business with a grand vision & the importance of starting small
(23:40) - Enduring the loneliness of success
(29:34) - Struggling to return to a 9-5 job
(32:49) - The power of promotion in entrepreneurship
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“The best salespeople are born in my opinion, not made.” Today, Alex (@AlexHormozi) shares his approach to hiring exceptional salespeople and building high-performing sales teams. Emphasizing the importance of innate traits, he highlights the need for effective recruitment strategies such as hiring from similar companies or thorough candidate interviews.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:08) - Recognizing talent and building sales teams
(2:44) - The role of training in sales
(7:21) - The importance of selection in sales
(7:51) - The cost of finding vs training salespeople
(10:14) - The impact of sales on business culture
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(This episode is a re-run. Original airdate was May 24, 2022)
Get an inside look at Shopify's exponential growth and its impact on the e-commerce industry! Today, Alex (@AlexHormozi) is joined by Shopify’s President, Harley Finkelstein, as he dives deep into the philosophy and operation of the company, learning how the platform has become a cornerstone for modern entrepreneurs. He reveals the key factors behind Shopify's user-friendly design, robust support system, and its vision for the future of commerce. The conversation also highlights the role of innovation and customer focus in driving business growth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:00) - Introduction and the excitement of entrepreneurship
(3:01) - Journey from zero to hero
(5:56) - Entrepreneurship and the t-shirt business
(8:47) - Starting my own DJ business
(11:47) - Starting a snowboard shop
(14:47) - Starting a business by solving your own problem
(17:27) - Increasing your luck surface area
(20:19) - The lowest cost of failure in starting a business
(23:28) - Shifting towards business owners
(26:36) - Focusing on SMBs and e-commerce
(29:41) - Key business principles
(32:55) - Building a long-term business with patience and generosity
(36:03) - The Build the Business competition and its impact on growth
(38:55) - Scaling and growth strategies on Shopify
(41:44) - Finding the perfect fit for your product
(44:31) - Authentic sponsorships and growth strategies
(47:30) - Building partnerships for business growth
(50:21) - Creating your own affiliate program
(53:02) - Making partners rich
(56:10) - Building generational wealth through sharing
(59:02) - The power of vulnerability
(1:02:11) - Shopify's founders mentality
(1:05:26) - The importance of employee tracks and transparency in communication
(1:08:19) - The importance of specialization and teamwork
(1:11:07) - Importance of micromanagement as a leader
(1:13:49) - Alignment and disagreement in Shopify
(1:16:53) - The changing landscape of retail
(1:20:03) - Authenticity and being yourself
(1:22:51) - Authenticity and connecting with others in entrepreneurship
(1:25:38) - Find your passion and solve a problem
(1:28:35) - A fun and valuable conversation with Alex
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“Ten thousand years from now, will this matter?” Today, Alex (@AlexHormozi) shares valuable insights on how to control emotions and stress levels, make better decisions, and redefine our interpretation of life's events. By emphasizing the significance of assigning meaning to circumstances and adopting an internal approach, Alex provides practical strategies for coping with stress and achieving a mindset shift.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - Understanding stress and perception
(2:28) - Using time and volume to change perspective
(3:16) - The importance of contrast
(4:12) - The insignificance of micro importance
(6:51) - The power of reframing and long-term perspective
(8:42) - The unique mindset
(9:33) - Controlling the uncontrollable
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(This episode is a re-run. Original airdate was on September 15, 2022)
“If you can play the game on an unlimited time horizon, then you absolutely should just play it as many times as seemingly possible. But most of us do not have unlimited spins.” Today, Alex (@AlexHormozi) talks about the top business risks that are made by many new entrepreneurs, show you how each risk works (with different scenarios played out), the best ways to approach these, and how the wealthiest figure out ways to play the game in new ways where they can't lose.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:02) - The entrepreneur's dilemma: risk vs reward
(3:13) - Different approaches to risk
(5:29) - The dichotomies in entrepreneurship
(6:19) - The new entrepreneur's guide to risk management
(7:11) - The role of luck in business success
(10:53) - Controlling risk for success
(12:56) - The power of risk management
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(This episode is a re-run. Original airdate was on July 26, 2022)
“Once you start winning, it's easy to impress other people.” Today, join Alex (@AlexHormozi) as he guests on the Aubrey Marcus Podcast to deep dive into overcoming limitations and achieving personal growth and success. They explore topics such as self-awareness, breaking through barriers, harnessing potential, and stepping out of comfort zones, while also providing practical tips for business growth and effective work habits. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Aubrey Marcus on:
➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn
➤ Check out full episode on YouTube!
Timestamps:
(0:41) - The art of making friends and building mastery
(4:04) - The importance of charisma and breaking down skills
(12:44) - The power of volume in business
(18:45) - The Solomon Paradox and self-advice
(25:34) - The power of accountability and self-reflection
(29:22) - The importance of self-truth and accountability
(33:52) - The importance of action and accountability
(35:48) - The power of defying expectations and proving others wrong
(40:20) - The importance of learning and intelligence
(46:22) - The power of effort and determination
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The game has changed, and the entire economy has shifted. How will you continue to play? Today, Alex (@AlexHormozi) discusses his investment strategy and its evolution, including transitioning from banking to treasury bonds for better safety and returns, focusing on understanding the investment area, and shifting towards private deals. He also presents a three-step investment strategy that involves self-improvement, risk diversification through indexes, and leveraging one's main game.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:13) - The role of banks in investments
(3:04) - Exploring alternatives: U.S. government bonds
(6:19) - Investment strategy evolution
(8:18) - The power of knowledge in investing
(9:55) - Investing in private deals
(14:37) - Investing in what you know: A case study
(16:32) - Three-step investment phase
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(This episode is a re-run. Original airdate was December 29, 2022)
It’s about allowing them to have complete control over their goals. Today, Alex (@AlexHormozi) explores an innovative approach to performance management and compensation structure that drives higher outcomes. By leveraging variable compensation tied to personal goals aligned with company objectives, the strategy fosters motivation, job satisfaction, and reduced employee churn, benefiting both sales and non-sales roles.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:12) - The concept of variable compensation
(3:18) - The power of autonomy in goal setting
(4:32) - The impact of social pressure on goal setting
(5:53) - The benefits of this approach for employees and the company
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(This episode is a re-run. Original airdate was December 21, 2021)
“If someone's making more money than me they're better at the game of business in some way.” Today, join Alex (@AlexHormozi) as he guests on the Aubrey Marcus Podcast to talk about the importance of patience, investing in quality products, harnessing the power of word-of-mouth referral, and managing stakes in business relationships. They stress on the significance of directing your energy towards acquiring customers and enhancing their worth over time. They also explore the role of reputation while discussing the concept of brand value. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Aubrey Marcus on:
➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn
➤ Check out full episode on YouTube!
Timestamps:
(1:57) - Importance of honesty in business deals
(7:10) - Reality of starting a business
(11:45) - The role of comparison and competition in business
(17:01) - Importance of reciprocity in business
(27:00) - The impact of comparison and judgment in business
(30:33) - Journey of building a successful business
(33:56) - Leveraging technology and branding in business
(38:07) - Importance of promotion and customer feedback
(44:38) - The art of giving more and trimming down
(48:00) - The role of legitimacy and proof in business
Follow Alex Hormozi’s Socials:
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“I think most people miss is that they don't even know the hats that they are wearing.” Today, Alex (@AlexHormozi) talks about the importance of transitioning from selling your services to selling your business and making your business a sellable asset. He discusses the key aspects of focusing on people to scale up the business, the need for operational independence, the relevance of high-quality talent, and the understanding towards the importance of continuing the learning process.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:02) - Understanding the value of a business
(2:08) - The misconception of being a business owner
(3:20) - Importance of replacing yourself in the business
(5:19) - Journey of entrepreneurship and scaling a business
(7:41) - Role of leadership in a sellable business
(10:52) - Importance of making your business sellable
(14:05) - Transition from business owner to investor
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(This episode is a re-run. Original airdate was on February 22, 2022)
“I chose to stop giving trauma power.” Today, Alex (@AlexHormozi) shares powerful insights about the importance of character traits in achieving entrepreneurial success. He discusses how the beliefs, skills, and character traits we possess directly impact our business performance. He explains how some entrepreneurs struggle with the stories they tell themselves, which become obstacles in their path to success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:34) - The power of self-narratives
(2:47) - The importance of character traits
(4:47) - The role of beliefs and insecurities
(6:22) - Changing your identity and character traits
(9:00) - Transforming negative character traits
(11:11) - The impact of character on business success
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(This episode is a re-run. Original airdate was on August 11, 2022)
“Giving is always scary no matter how much you have, whatever it is.” Today, join Alex (@AlexHormozi) as he guests on The School of Greatness Podcast with Lewis Howes to share valuable insights about the need for quality advertising, the importance of feedback, and the significance of establishing trust within a customer base. He also talks about creating world-class products and the power of giving as a business. He reveals some jaw-dropping statistics from his successful book launch, including attracting over half a million attendees. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Lewis Howes on:
➤ Instagram | TikTok | Spotify | Apple | X / Twitter | LinkedIn
➤ Check out full episode on YouTube!
Timestamps:
(1:21) - The role of confidence and credibility in success
(5:24) - Impact of society's softness on individual growth
(9:26) - Importance of advertising and making your offer known
(11:42) - Success of the book launch and the power of advertising
(16:17) - Building trust and goodwill with your audience
(18:51) - Delivering value and building trust
(21:57) - Importance of brand in today's business landscape
(24:50) - The balance between perfectionism and shipping a product
(26:45) - Defining the problem your product solves
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You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) highlights the success in improving existing business models rather than pursuing new ones, cautioning against diving into unfamiliar niches. The episode underscores the significance of perseverance, hard work, and mastering various skills for long-term success in entrepreneurship.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:20) - The value of doing better, not necessarily new
(4:17) - Reality of building a successful business
(6:45) - Dangers of rushing success
(8:33) - Misconceptions of quick entrepreneurial success
(10:55) - The importance of practical experience over theory
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(This episode is a re-run. Original airdate was on March 15, 2022)
“You gotta learn how to sell and you gotta learn how to lead.” Today, Alex (@AlexHormozi) answers your questions and shares valuable insights on building viable and scalable business structures. Topics covered include focus, discipline, problem definition, key business skills, product value, team dynamics, business partnerships, and the use of technology. Strategies for enhancing brand power, attracting quality clients, handling volatile customers, and improving sales close-rates are also discussed.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:48) - How Do I Get Rich AF?
(2:33) - What If You Had To Start Over?
(3:51) - Three Most Important Skills To Develop?
(5:44) - How To Balance Freedom and Discipline
(7:26) - What Advice Would You Give To Your Younger Self?
(8:30) - Best Leila Story
(11:14) - Biggest takeaway from writing $100M Offers + Leads
(13:45) - Do you like book summaries?
(14:26) - Can you scale my business?
(18:08) - Difference between Skills and Meta-skills
(21:47) - How would you fix the education system?
(25:50) - How do you choose what to learn?
(28:04) - Takeaways from Branding Education
(33:54) - Deleting vs. Solving problems
(35:41) - How to price premium services?
(39:36) - What does a great accounting firm look like to you?
(43:14) - How much should I learn before hiring for a role?
(45:30) - How to fix operations?
(47:56) - What should agency owners avoid?
(49:20) - How do agencies become irreplaceable?
(52:52) - How do I deal with a needy client?
(56:29) - How do I stand out?
(58:39) - Should we franchise?
(01:02:59) - Where do you find knowledgeable people?
(01:04:24) - Should we do group selling?
(01:07:20) - How do I build trust in sales?
(01:08:50) - Number 1 Reason Show Up Rates Change
(01:12:29) - How to increase performance of setters and closers
(01:14:43) - How to sell emerging tech
(01:15:26) - What are the best A.I businesses you’ve seen?
(01:19:32) - How to hire a good development team
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“The work works on you more than you work on it.” Today, join Alex (@AlexHormozi) as he guests on The School of Greatness Podcast with Lewis Howes to dissect the highs and lows of entrepreneurship, exploring the fallacy of finding the 'right' or 'perfect' business and the reality of failure before success. They delve deep into the implications of wealth, discussing the correlation between wealth and happiness, the pitfalls of abundant wealth, and learning to manage expectations. They also highlight the importance of the journey towards success, the value of self-improvement, patience, focus and possible speedbumps along the way.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Lewis Howes on:
➤ Instagram | TikTok | Spotify | Apple | X / Twitter | LinkedIn
➤ Check out full episode on YouTube!
Timestamps:
(0:28) - The relationship between wealth and happiness
(2:02) - Managing expectations and relationships with wealth
(4:42) - The entrepreneurial journey: starting young
(8:29) - The importance of emotional readiness in wealth creation
(15:34) - The importance of meta skills and starting somewhere
(17:36) - Taking action: the key to getting support and advice
(21:22) - The value of effort over outcome
(25:06) - The power of taking action and the impact of outcomes
(29:03) - Reflecting on personal growth and the importance of hard work
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“An unreliable partner, creates an unreliable relationship, which creates an unreliable business.” Today, Alex (@AlexHormozi) emphasizes the importance of distinctive skill sets, complementary experiences, and aligned values for a prosperous partnership. He addresses common mistakes made during the forming of partnerships, like lacking clear expectations or written agreements, disproportionate effort or shared equity, and misaligned goals.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:35) - The Art of Inverted Thinking
(1:27) - #1-5: Knowledge, time, and money imbalances, no agreements
(5:36) - #6-10: Give away everything, misaligned mission, value, vision
(7:56) - Having resources you don’t have & expectation agreements
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(This episode is a re-run. Original airdate was August 23, 2022)
“This is what hard feels like… and that’s okay.” Today, Alex (@AlexHormozi) explores the mental struggles faced by entrepreneurs and offers strategies to combat anxiety and sadness. He highlights the importance of reframing reality, making consistent decisions, and navigating complex human relationships in business, while emphasizing the continuous acquisition of knowledge for better decision-making and a better life.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:14) - Dealing with sadness
(2:47) - Discovering options and gaining knowledge
(4:35) - Understanding the impact of emotions
(8:44) - The role of stress in life
(15:10) - The importance of defining terms
(19:16) - Impact of expectations on emotions
(21:50) - The role of challenges in business
(24:28) - The importance of knowledge in business
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“Someone will save you, but it's you, future you, the better you. The person that you've been waiting to become.” Today, join Alex (@AlexHormozi) as he guests on The Ed Mylett Show to share his wisdom on how to get more customers, make more money, learn from failures, and understand the key elements of success. He elaborates on how powerful entrepreneurs like Steve Jobs and Elon Musk use these tactics effectively. Additionally, Alex shares the importance of acceptance in personal and professional relationships, his perspective on the concepts of happiness and joy, and explains the key processes for getting leads. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Ed Mylett on:
➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn
➤ Check out full episode on YouTube!
Timestamps:
(1:13) - The art of framing in communication
(3:12) - The impact of framing on business reputation
(5:45) - The importance of taking responsibility in entrepreneurship
(8:13) - Role of action in alleviating anxiety
(9:12) - The importance of prioritizing in business success
(20:28) - Power of acceptance in relationship success
(26:43) - Role of joy in entrepreneurial success
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“The only reason you shouldn't be doing more reps and adding to the bar, adding to the stuff that you sell, is that you literally have no more people to sell to. And until you have that problem, you should focus on the one thing.” Today, Alex (@AlexHormozi) discusses a common mistake that entrepreneurs do when it comes to taking on more opportunities than they can handle, the parallel between lifting weights and doing business, and why focusing on one thing at a time will give you the best results than dipping your feet into many ponds at the same time.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:33) - Gym analogy: understanding business complexity
(3:05) - Pitfalls of over-expansion in business
(4:44) - The solution: Simplifying and focusing
(7:40) - Personal experience and final thoughts
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(This episode is a re-run. Original airdate was September 8, 2022)
“Rule zero is spend less than you earn.” Today, Alex (@AlexHormozi) pays tribute one of his ultimate heroes, Charlie Munger, through sharing the lessons that greatly helped him in his entrepreneurial journey. He also delves into several concepts such as inverted thinking, lessons about brand importance, unique, expensive, sticky business models managed by an owner, the importance of living within our means, and how simplicity and determination to stay debt free led to Munger’s personal and professional success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:22) - #1: Inverted thinking can lead to innovative solutions.
(4:02) - #2: Simplicity is key in decision-making and business operations.
(5:34) - #3: Focus on unique, expensive, and sticky businesses.
(7:59) - #4: Know when to say 'enough' and avoid unnecessary complexity.
(9:20) - #5: Brand plays a crucial role in business success.
(11:04) - #6: Live within your means and prioritize financial fundamentals.
(12:47) - #7: Learning from the mistakes of others.
(13:29) - #8: The value of independence over money.
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“I've come to the point now where I genuinely believe that if you just keep your word, you nailed it.” Today, join Alex (@AlexHormozi) as he guests on The Ed Mylett Show to share an in-depth and comprehensive breakdown of the art of sales. He emphasizes how sales should be an empowerment conversation and highlights how a well-structured sales conversation can significantly increase your potential customer base. Moreover, he shares insights on how to improve the process, providing detailed steps to follow, such as his 'closer' framework. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Ed Mylett on:
➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn
➤ Check out full episode on YouTube!
Timestamps:
(1:42) - Alex's book launch success
(3:40) - Journey from unengaged to engaged lead
(5:29) - Role of lead getters in advertising
(7:33) - Strategy behind Alex's book launch
(10:11) - Power of progressive marketing
(13:03) - Applying methodology to sales cycles
(17:25) - Changing tactics: the first step
(18:12) - Personalizing approach: the ACA framework
(19:55) - The closer framework
(25:45) - The post-sale process: reinforcing the decision
(27:56) - Selling the vacation, not the plane flight
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“The biggest difference between rich dads and poor dads is that rich dads teach their kids to think in bigger increments.” Today, Alex (@AlexHormozi) shares his personal experiences and methodology for effective learning. He clarifies misconceptions about his habits, emphasizing he does not read regularly, but targets specific areas based on what he needs to know next. He encourages identifying points of deficiency, filling these knowledge gaps through targeted reading and practical applications
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:50) - The importance of identifying your learning needs
(2:51) - Value of masterminds and coaching
(3:58) - Importance of doing and learning from action
(6:33) - Experience with masterminds and workshops
(9:11) - The power of thinking in larger increments
(10:02) - Clearing up misconceptions about high ticket purchases
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(This episode is a re-run. Original airdate was on October 11, 2022)
Watch the YouTube version of this episode HERE
“It's actually your strengths oftentimes, which become almost always the bottleneck in the business.” Today, Alex (@AlexHormozi) explores the key concepts every entrepreneur needs to understand for business growth. From mastering personal skills to developing comprehensive business frameworks, the journey of entrepreneurship is marked by continual growth and improvement. Highlighting the importance of groomed leadership and a talented team, Alex walks you through the process of transitioning from being an individual contributor to being a manager, and ultimately a leader.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:15) - Understanding the three levels of employees or talent
(2:55) - Breaking down the three levels: individual contributor, manager, and leader
(4:52) - The role of systematization in leadership
(5:31) - Applying the framework to different departments in your business
(10:42) - The challenge of transitioning from manager to leader
(11:30) - The role of personal growth in entrepreneurship
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(This episode is a re-run. Original airdate was on June 01, 2021)
“When I look back on my life, the things that I enjoyed the most have been the pursuit, not the goal.” Today, join Alex (@AlexHormozi) as he guests on Chad and JT Go Deep to share his perspective on success and the role ego can play in achieving it. They discuss the importance of confidence and how it differs from ego, with Alex explaining how authenticity, interest, and staying genuine to oneself are keys to successful content creation. He also delves into his experience with investing and the role of a personal brand in business success. They explore the limitlessness of personal achievement and touch on motivational aspects of acknowledging inevitable death. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Chad and JT Go Deep on:
➤ Instagram | Spotify | Apple | X / Twitter
➤ Check out full episode on YouTube!
Timestamps:
(1:54) - The impact of ego on success
(3:05) - Role of authenticity in content creation
(7:20) - Pitfalls of content creation
(12:36) - Role of personal brands in business success
(21:19) - The power of effort and determination
(29:34) - Role of mentorship and self-reflection
(33:37) - Visualizing the ideal future self
(42:40) - The impact of death on perspective
(49:56) - The gym as a unifying space
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“Are you really sad you're missing it? You choosing not to go has no downside.” Today, Alex (@Alexhormozi) talks about the importance of surrounding oneself with positive influences, and the dangers of falling back into old habits for the sake of tradition or social expectation. He also discusses managing relationships with family and friends who might not be conducive to personal growth are also offered, emphasizing the significance of standing firm on one's decisions and goals, and not being swayed by the criticisms or judgments of others.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:02) - The fear of not going home
(2:56) - The importance of asserting your identity
(5:23) - Evaluating the impact of your environment on your goals
(7:10) - Understanding the trade-offs of going home
(10:34) - The power of telling the truth
(12:21) - The importance of leisure time
(15:25) - Dealing with backlash and criticism
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“I would be far more sad that I had not realized my potential or what I hope to accomplish in my life in exchange for relationships.” Today, Alex (@AlexHormozi) talks about forming and losing friendships as one grows, evolves, and moves closer towards life goals. He also delves into the importance of nurturing relationships that align with one's growth and values, and underscores the necessity for mutual value exchange in relationships.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:17) - The cost of dreams and the price of fame
(2:08) - Reality of losing friends during personal growth
(5:12) - Concept of exchange in relationships
(6:52) - The pain of losing friends and the promise of new ones
(7:44) - Importance of choosing the right friends
(10:04) - Role of friends in personal growth
(11:41) - Embracing change and growth
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(This episode is a re-run. Original airdate was April 26, 2022)
“It’s really just a teaching process of associating things they don't know with things they do know.” Today, join Alex (@AlexHormozi) as he guests on Going Deep With Chad And JT to share insights about how he approaches fitness, focusing on isolating specific muscle groups rather than traditional compound lifts, as well as how 'stoke' can be built into a brand. He also talks about business acquisitions and the criteria for assessing business viability, especially in the service industry. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Going Deep With Chad And JT on:
➤ Instagram | Spotify | Apple | X / Twitter
➤ Check out full episode on YouTube!
Timestamps:
(1:54) - Art of communication and public speaking
(5:08) - Fraternity life and leadership
(8:24) - Art of negotiation and merging fraternities
(11:59) - Importance of high quality food and diet
(18:10) - Science of strength training and exercise
(21:49) - Transition from fitness to entrepreneurship
(25:04) - Concept of cheat days and balanced diet
(29:02) - The role of reading and learning in business
(31:13) - Art of branding and creating a business
(38:26) - Process of buying companies and building a business
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“Every winner and every loser have the same goals. What separates them are the activities they commit to.” Today, Alex (@AlexHormozi) emphasizes the importance of being the type of person who takes the actions necessary to achieve their desired outcomes. He suggests using the question "What would this type of person do?" as a guiding principle in decision-making. Overall, He encourages listeners to focus on their identity and the behaviors that align with it.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:50) - Achieving goals: result, behaviors, identity.
(5:03) - Power of asking "What would this person do?"
(8:12) - Create evidence to reinforce desired identity.
(9:35) - Change who we are by changing what we do.
(11:40) - Change who you compare yourself to while leveling up.
(13:10) - Write down the person you want to become.
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(This episode is a re-run. Original airdate was on March 17, 2022)
“It takes years, not months.” Today, Alex (@AlexHormozi) discusses the importance of finding the right founder for a company. He emphasizes the qualities and traits they look for in founders when considering investment opportunities.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:47) - Three disqualifying traits for founders: ego, lack of focus, emotional reactivity.
(4:50) - Impact of leadership dynamics on company's success.
(6:36) - Strategies for improving focus and judgment in team selection.
(9:45) - Ego: talk less, listen more, test self-awareness.
(12:22) - Work on yourself to become worthy of success.
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(This episode is a re-run. Original airdate was May 03, 2022)
“It's really about being beyond definition, writing your own path, you know, keeping promises in a world that breaks them.” Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Podcast Impact Theory to discuss various facets of entrepreneurship, business strategies, and brand building. They talk about concepts such as the critical importance of keeping promises in business, the necessity of experiencing failures before tasting success, and the value of associating a brand with long-term goodwill. The conversation also highlights how entrepreneurs can make their businesses unique and extraordinary (one of zero) by keeping promises, giving first, earning approval, and creating their own paths. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Tom Bilyeu on:
➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter | Impact Theory
➤ Check out full episode on YouTube!
Timestamps:
(0:35) - Understanding frame of reference
(3:12) - Importance of defining things
(6:41) - Impact of beliefs and values on behavior
(9:55) - The power of feedback and learning
(18:06) - Importance of setting goals
(25:41) - Breaking down the sales process
(29:12) - Intricacies of cause and effect
(39:12) - Importance of leverage in business
(42:33) - Identifying business opportunities and competitive dynamics
(51:30) - Understanding the nature of business
(01:00:45) - Journey of entrepreneurship: stages and challenges
(01:07:57) - The impact of a strong brand on business success
(01:24:50) - The role of business in solving problems
Follow Alex Hormozi’s Socials:
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“I think a lot of people spend a lot of time and effort trying to figure out how they feel.” Today, Alex (@AlexHormozi) discusses his perspective on the importance of creating one's own meaning in life, the power of accepting and experiencing all emotions, and the concept of redefining terms and beliefs to achieve mental wellness.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:58) - The Meaning of Life
(3:36) - Observation vs. Assumption
(7:23) - Importance of Emotions
(8:12) - Reflection on Mental Wellness
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(This episode is a re-run. Original airdate was on July 14, 2022).
“You can tell how wealthy someone is by their perspective on time.” Today, Alex (@AlexHormozi) discusses the difference between the mindset of rich dads and poor dads regarding higher leverage opportunities. He also explores the importance of measuring sticks in terms of money and time, and how aligning oneself with individuals who have larger units of measurement can lead to success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:45) - Hang around people with bigger units of measurement for money
(3:23) - Identify the unit of measurement people use for money
(4:38) - Wealthy people act faster and utilize time better
(6:36) - Switch from end of week to end of day as default
(7:41) - Impulse control and self-restraint are key drivers of success
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(This episode is a re-run. Original airdate was May 26, 2022)
“Experts are not more disciplined than you, they’ve just found more ways to win.” Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Podcast Impact Theory to discuss how to enhance one's actions and behaviors to achieve their objectives. They emphasize the significance of being strategic, consistent, and carrying a learning mindset throughout one's journey to success. They also underline the role of the environment and stimuli in shaping our behaviors and attitudes. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Tom Bilyeu on:
➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter | Impact Theory
➤ Check out full episode on YouTube!
Timestamps:
(1:34) - External variables in behavior control
(5:08) - Fear and drive in success
(9:14) - The impact of self-esteem on success
(12:58) - The power of reframing negative emotions
(18:47) - Operationalizing success
(43:16) - Understanding the importance of words
(48:01) - Translating feelings into actions
(53:09) - The importance of clarity in achieving goals
(01:03:24) - The power of self-punishment
(01:13:22) - Addressing performance issues in the workplace
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“Strong convictions precede great actions.” Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:15) - The power of conviction
(4:17) - The role of testimonials and reviews
(5:58) - Importance of belief in the product
(7:34) - Sales directors and refilling conviction
(8:50) - Having faith in sales
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(This episode is a re-run. Original airdate was August 04, 2022)
Watch the YouTube version of this episode HERE
“If you are worried about too many people quote, taking advantage of it, You can drive even more scarcity by limiting quantity.” Today, Alex (@AlexHormozi) gives strategies for maximizing profits during the holiday season by utilizing various marketing tactics such as loss leaders, gift cards, high-ticket items, and buy one get one free promotions. He emphasizes the importance of presenting these strategies in an appealing way to attract customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:01) - Strategy #1: Loss Leader
(3:56) - Strategy #2: Gift Cards
(7:58) - Strategy #3: High Ticket, High Scarcity
(10:24) - Strategy #4: Free with prepay
(15:01) - Using the M.A.G.I.C Formula
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“If you build one amazing product that people will consistently buy and tell their friends about You don't have to work again.” Today, join Alex (@AlexHormozi) he guests on Leveling Up with Eric Siu to discuss resource allocation, talent acquisition, and prioritizing quality over quantity, while also exploring effective advertising and customer engagement. Additionally, the conversation touches on the significance of discipline and regimen in maintaining health and fitness. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Eric Siu on:
➤ Instagram | Twitter / X | Spotify | Apple
➤ Check out full episode on YouTube!
Timestamps:
(1:53) - Power of the Written Word
(4:30) - Journey of Writing a Book
(8:02) - The Concept of Legacy
(12:45) - Importance of Focus
(28:37) - Power of Hard Work
(33:30) - Difference Between a Good Book and a Great Book
(35:46) - Challenges of Writing a Comprehensive Book
(39:48) - The Role of Talent in Business Success
(47:17) - Importance of Fitness and Diet in Personal Life
(56:47) - The Role of Patience and Embracing Uncertainty in Life
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The actual entrepreneurial cycle (…) It's not a destination. It's not linear. It's cyclical.” Today, Alex (@AlexHormozi) shares valuable life lessons and experiences in business and personal growth. Topics covered include continuous learning, embracing humility, recognizing the cyclical nature of success and failure, persistence, negotiation skills, and the importance of long-term commitment and focus. He also emphasizes the value of paying to learn from those more successful to accelerate one's own path to success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:39) - #1: You make better decisions and you learn more by assuming that you're dumber than everyone else.
(4:04) - #2: The hardest respect to earn is one’s own.
(5:26) #3: If you want to control what people think, control what they say.
(6:53) - #4: You get more out of reading one book that's great five times than out of reading five mediocre books
(9:22) - #5: Most champions do not have something that you do not. They lack something that you have.
(10:20) - #6: Goodwill compounds faster than money.
(11:29) - #7: You're going to die. And two weeks after you die, most people will have forgotten about you.
(12:23) - #8: Extraordinary accomplishments come from doing ordinary things for extraordinary periods of time.
(14:09) - #9: If it's worth doing, it's worth doing well.
(16:43) - #10: Be willing to negotiate everything except for your values.
(19:17) - #11: Humility.
(21:32) - #12: The happy man has a thousand wishes. The sad man has one.
(24:19) - #13: Failure leads to learning. Learning leads to success. Success leads to complacency, complacency leads to failure.
(26:30) - Bonus: I would pay any amount of money to make obvious truths real for me.
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(This episode is a re-run. Original airdate was on November 8, 2022)
“Ownership. Is the goal, not CEOship”. Today, Alex (@AlexHormozi) highlights the importance of structuring a business for potential sale, even without immediate plans. He explores the distinction between being a CEO and an owner, the benefits of transitioning from CEO to owner, and the significance of building self-sustaining businesses.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:40) - Mistake of being CEO of multiple businesses simultaneously
(3:34) - The difference between being a CEO and an owner
(4:32) - Being a strategic advisor and not leading meetings
(6:22) - The importance of building a business that can operate without the owner
(7:36) - Removing oneself from central communication to create leverage
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(This episode is a re-run. Original airdate was January 25, 2022)
“We will do our jobs. We will do a good job. We will do all of the basics and we will do it every time.” Today, join Alex (@AlexHormozi) he guests on Leveling Up with Eric Siu to discuss the challenges and lessons learned from running multiple businesses simultaneously, emphasizing the importance of focus and specialization. He also shares insights on the role of content in driving deal flow and the complexities of operating a holding company. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Eric Siu on:
➤ Instagram | Twitter / X | Spotify | Apple
➤ Check out full episode on YouTube!
Timestamps:
(2:15) - Holding company, content for deal flow.
(11:19) - Managing stress with multiple companies and content creation.
(15:13) - Advice for those buying businesses and hiring operators.
(19:32) - Transitioning from minority to majority investments.
(23:40) - Changes in content strategy over the past 12 months.
(28:29) - Percentage of work on shorts vs long-form content, hooks, stories.
(36:17) - Indoctrinating team into way of thinking.
(44:04) - Evolution of Alex and Leila's relationship.
(49:27) - Structure of Alex's content team and filming days.
(57:50) - Compounding on various platforms.
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Your time matters. Today, Alex (@AlexHormozi) talks about the different thoughts and frameworks that worked for him in his entrepreneurial journey, how these lessons can be applied to marketing, employees, relationships, and health, and how continuous improvement is the name of the game.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:16) - Difference between infinite and finite games
(6:39) - Advantages of longer time horizon in audience building
(9:56) - Applying time horizon concept to employees and hiring
(12:25) - Importance of bringing in smarter and better people
(15:20) - Trading fear for fulfillment and long-term gain
(16:25) - Pruning relationships and removing growth detractors
(18:40) - Finding enjoyment and prioritizing consistency
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(This episode is a re-run. Original airdate was on March 10, 2022)
Who you hire are the extensions of yourself. Today, Alex (@AlexHormozi) talks about hiring the first 5 people to your business in "reverse order" and being aware of what kind of debt you incur when you start.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:14) - First 3 hires: admin, customer support, salesperson
(3:18) - 4th & 5th hires: marketing assistant, fractional bookkeeper
(5:23) - Entrepreneurship: buying back time for high leverage activities
(7:22) - Incur debt strategically: financial, operational, talent, management, CRM
(9:18) - Hiring in reverse order of value and cost to replace
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(This episode is a re-run. Original airdate was on March 22, 2022)
“Which one of these is going to make you wealthier? (…) as boring as it might be, is going to make you way wealthier than going from zero to five.” Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on the BiggerPockets Real Estate Podcast to discuss their unique relationship dynamic and how they navigate working together as spouses. They share their advice on involving your spouse in your work and emphasize the importance of finding a relationship dynamic that works for you, rather than comparing it to others. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow BiggerPockets on:
➤ Check out full episode on YouTube!
Timestamps:
(0:56) - Thoughts on involving spouse in work
(4:33) - Alex and Leila's advice on successful relationships
(9:14) - Advice on finding the right person to work with
(13:59) - Make money doing what you're good at and enjoy
(16:23) - Sneak peek into Alex's upcoming book
(19:23) - Conclusion
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“You are going to suck at this for a very long time.” **Today, Alex (@AlexHormozi) addresses a belief system that holds many back from learning the things they need to learn in order to be "successful".
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:02) - Many people limit themselves by believing they are bad at certain skills.
(4:31) - Believing that if someone can do it, you can too.
(7:27) - Approaching skills with the understanding that improvement is possible.
(8:11) - Encouraging others to invest in skills and overcome fears.
(8:31) - Personal example of improving math skills through practice and belief.
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(This episode is a re-run. Original airdate was on November 17, 2020)
Watch the YouTube video of this episode HERE
"Winners focus on winning, losers focus on winners.” Today, Alex (@AlexHormozi) shares advice to his younger self on the importance of continuous hard work and the realization that what was once considered hard work is only a fraction of one's true capabilities. He emphasizes the need to embrace uncertainty, delay immediate rewards, and prioritize work-life balance on a longer time horizon for entrepreneurial success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:42) - What hard work actually looks like
(3:44) - Uncertainty is the reality of entrepreneurship
(9:53) - No need for weekends, meaningful work.
(12:36) - Success is the ultimate revenge.
(15:39) - Genuine support and personal growth.
(17:48) - Ignore hate, embrace envy and jealousy.
(19:27) - Sadness from limited options, anxiety from lack of priorities.
(21:41) - Fear of judgment, but they don't matter.
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“In the beginning it's just ignorance, not stupidity. It's just that a lot of entrepreneurs early on don't know what good looks like.” Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on the BiggerPockets Real Estate Podcast to discuss their company Acquisition.com and their approach to building successful businesses. They share insights on scaling, creating a positive work culture, and the importance of fostering a win-win-win environment. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow BiggerPockets on:
➤ Check out full episode on YouTube!
Timestamps:
(2:16) - Why they’re passionate about Acquisition
(7:04) - Workplace culture and the kind of talent they hire
(18:31) - Work dynamic of Alex and Leila
(24:52) - Why hiring is a skill in itself
(28:24) - How hiring becomes the biggest hurdle for growth
(33:09) - Shifting perspective of “hiring” to “talent acquisition”
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Watch the YouTube video of this episode HERE
Believe every word you say. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”...
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:43) - Selling skill comes with conviction and understanding prospects
(3:03) - 1st equation: sales skill multiplied by belief extent
(5:18) - 2nd equation: revolves around work ethic
(8:33) - Make a perspective shift for authentic communication
(8:47) - If you don't believe, convincing others and making sales is difficult
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(This episode is a re-run. Original airdate was on July 6, 2021)
"Fundamentally, if you're making more money back from customers than it costs you to get them, then you are printing money." Today, Alex (@AlexHormozi) shares his three-step process for scaling ads in portfolio companies, emphasizing the importance of tracking ad spend, preparing to lose money, and optimizing for the lifetime gross profit to customer acquisition cost ratio. He also discusses the benefits of split testing and creating multiple ad creatives to find the winning formula for successful advertising campaigns.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:54) - Phase 1: Track expenses, spend only when traceable.
(1:44) - Phase 2: Start with money loss, find winners, extend payback.
(6:18) - Phase 3: Reach money printing. Measure LTGP/CAC for growth.
(6:40) - Focus on LTGP/CAC ratio, efficient acquisition, quick payback.
(9:51) - Businesses grow through client-financed acquisition, overcoming bottlenecks.
(11:58) - Scale advertising once foundational aspects are perfected.
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"You want to own the business, not have the business own you.” Today, join Alex (@AlexHormozi) as he guests on The Game Changing Attorney Podcast with Michael Mogill to discusses the importance of building a good product, relinquishing control as an entrepreneur, and the concept of compounding in business. The conversation also touches on the challenges of ego, the readiness of a product, and the perspective on competition. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on The Game Changing Attorney Podcast's YouTube Channel!
Timestamps:
(1:29) - Relinquishing control struggles
(6:10) - Vision for acquisition
(10:21) - Identifying readiness
(13:31) - Small-business competition fixation
(17:31) - AI discussion
(19:48) - Traits vs skills
(22:39) - Motivation beyond money
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It’s time to see the good in the bad. Today, Alex (@AlexHormozi) talks about how to balance the feeling of optimism and the facts of reality, and how to confront this inner conflict by rewiring your brain to view bad news as an opportunity to grow.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:00) - Optimism helps confront harsh realities.
(3:33) - Thrive in new challenges, embrace change.
(4:34) - Persistently optimistic, confront brutal facts.
(7:26) - Innovation and customer communication.
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(This episode is a re-run. Original publishing date was on June 02, 2020)
"You can learn every platform on your own. It just takes more time." Today, Alex (@AlexHormozi) shares his experience of growing his audience across all platforms through hiring agencies to help him with content creation and platform strategy. He emphasizes the importance of setting clear expectations and learning from the agency to eventually bring the work in-house for long-term success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:34) - Outsource and learn from experts.
(6:48) - Be cautious when using agencies.
(9:35) - Long-term consulting relationships are valuable.
(16:30) - De-risk future investors by using in-house agencies.
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“A lot of times people were very driven by like their mission or their purpose or their big vision, and I had none of those things.” Today, join Alex (@AlexHormozi) as he guests on The Game Changing Attorney Podcast with Michael Mogill to share his thrilling entrepreneurial journey, from facing financial ruin to leveraging his brand's power and transforming his course through strategic pricing and company sales. Discover the significant roles of luck, pain, and respect in entrepreneurship, along with the importance of a long-term perspective and effective time management for success. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on The Game Changing Attorney Podcast's YouTube Channel!
Timestamps:
(1:26) - The power of building a brand
(7:51) - Financial setback due to fraudulent activity
(14:44) - The role of luck in success
(18:49) - Importance of acceptance in relationships
(22:08) - Three traits of driven individuals
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You have to pick one which you can win at. You can’t win with all. Today, Alex (@AlexHormozi) talks about one of the common mistakes new entrepreneurs make: niche hopping, discusses the 5 stages that the entrepreneur will go through, and why picking just one is way better than spreading yourself too thin.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:08) - Personal story of lack of focus and its consequences
(2:55) - The 5 Phases of Niche Hopping
(8:31) - Encouragement to stick with one niche and become better
(10:24) - Importance of testing and improving processes
(11:36) - Avoid being spread too thin; don't mix strategies
(14:07) - Choose one niche and stick with it, don't bail.
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(This episode is a re-run. Original airdate was July 17, 2020)
"The amount of work that's required to make something exceptional precludes you from doing multiple things.” Today, join Alex as he gives advice from business owners on importance of character and time in achieving success, finding the best method for generating leads, running searches on different platforms and comparing the response rates to determine the most effective method, and more.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:45) - Lead generation strategies.
(4:11) - Cutting toxic friendships.
(8:41) - Resetting boundaries with family.
(9:56) - Offering free value to pay offers.
(11:53) - Trust and increasing conversion rates.
(14:50) - Finding Your Niche
(18:12) - Semi private model.
(22:07) - Doing six-week transformations.
(25:26) - Brand deals and the crypto space.
(31:05) - Goals and relationship compatibility.
(32:30) - Settling for a $45,000 employee.
(34:54) - Scaling and attracting talent.
(38:25) - Getting the commission breath.
(40:55) - Moving through the org.
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“So you have to suck for a long time until it's unreasonable that you don't suck.” Today, join Alex (@AlexHormozi) as he guests on the Straight Outta Lair Podcast with Flex Lewis to talk about the importance of ignoring negative voices and self-doubt when pursuing success. They share their experiences and lessons learned in business and personal growth. The conversation also touches on the topic of balancing work and passion, with one of the hosts reflecting on how monetizing his passion turned it into work rather than enjoyment.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Straight Outta Lair’s YouTube Channel!
Timestamps:
(1:08) - Monetizing passion and work.
(3:14) - Training with others for growth.
(9:37) - Seasons of doing deals and a season of "no".
(14:08) - Identifying business constraints.
(20:14) - Turning a hat back to front and hustling.
(28:43) - Losing time in younger generation.
(30:35) - Volume begets quality.
(34:47) - Picking the right opportunity vehicle.
(36:50) - Chasing low-hanging fruits and leveraging for success.
(42:16) - Entrepreneur seasons and commitments.
(45:47) - Don't stop in the game.
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Consistency will always beat intensity. Today, Alex (@AlexHormozi) talks about conditioning your body at the gym has similarities to growing your business and how the total volume of work outperforms the total effort.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:58) - Skill development through consistent action
(4:00) - Importance of knowledge and learning from mentors
(7:15) - Value of earning while learning and gaining experience
(10:29) - Self-awareness and adjusting expectations in business and fitness
(13:17) - Intrinsic motivation vs extrinsic motivation
(14:46) - Consistency beats intensity
(16:10) - Liking business for success
Follow Alex Hormozi’s Socials:
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(This episode is a re-run. Original airdate was Oct. 12, 2021)
Watch the YouTube version of this episode HERE
"Little 1% improvements over and over again yield these 50% boosts." Today, Alex (@AlexHormozi) shares with us how he was able to double the size of one of his portfolio companies in just 60 days by solving five key problems. He explains the importance of having processes in place for each function of acquisition and how product problems can impact sales. He then reveals the data of the company before and after the changes were made.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:06) - Explanation of key terms: show, offer, close, cash, units
(5:12) - #1-2: Low show rate & Multitasking inefficiencies
(8:01) - #3: Low close rate
(9:22) - #4-5: Ineffective reminders & Low cash collected
(10:24) - Ineffective discovery, need to dig deeper
(11:10) - Ask why customers want the product/service
(14:21) - Delivery of message is important, tone and emphasis
(20:09) - Culture fit and tactical knowledge in hiring process
(23:59) - Optimize sales script, handle objections
(27:24) - 40% sales improvement, 80% offer rate, 41% close rate
Follow Alex Hormozi’s Socials:
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"You can't have strong character without going through hard things.” Today, join Alex (@AlexHormozi) as he guests on the Straight Outta Lair Podcast with Flex Lewis to talk about pivotal moments of transformation, family dynamics, and the pursuit of excellence in their chosen fields. They also discuss overcoming adversity, and the pursuit of meaning and purpose.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Straight Outta Lair’s YouTube Channel!
Timestamps:
(4:09) - Living with conviction
(8:59) - How Alex got into entrepreneurship
(11:01) - Starting and scaling fitness businesses
(15:18) - Learning from failures is crucial
(19:02) - Entrepreneur takes risks, overcomes adversity
(26:05) - Desperation can lead to innovation
(32:13) - Overcoming adversity leads to success
(33:55) - Embrace challenges for personal growth
(38:42) - Finding meaning in life
(41:47) - Approval from others is fleeting
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"If you're making a change, go all in. Don't let it be incremental. Don't dip your toe in…” Today, Alex (@AlexHormozi) emphasizes the importance of going all in and making big changes instead of incremental ones, even if it requires sacrificing comfort for more. He shares his own experience of making a major pivot in his business and encourages listeners to confront hard decisions with no half-measures.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:25) - Old must die for the new to live; commit fully.
(4:00) - Act boldly now to dominate future markets; no half measures.
(6:50) - Procrastination leads to bigger problems; take action now.
(8:30) - Embrace change for growth; no other option.
Follow Alex Hormozi’s Socials:
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(This episode is a re-run. Original airdate was June 20, 2019)
Watch the YouTube version of this episode HERE
"You need to sell more customers. You need to make them worth more.” Today, Alex (@AlexHormozi) outlines strategies to enhance the value of a business, including cash flow, profitability, growth, and audit readiness, with a focus on reaching a 5 million EBITDA mark.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:37) - The 3 Important Variables
(4:10) - Leadership Team In Place Running Day To Day
(15:09) - Marketing Without The Face Of The Founder
(18:06) - Delivery Without The Face Of The Founder
(22:25) - Multiple Reliable Acquisition Channels
(31:36) - Reliable Recurring Revenue
(40:19) - Diverse Customer Base
(45:20) - Automated Metric Tracking
(52:22) - High Cash, Profitable, Growing
(59:38) - Audit Ready Financials
(1:03:29) - 5MM+ in EBITDA
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"Everyone wants you to do well, just not better than them.” Today, join Alex (@AlexHormozi) as he guests on Danny Miranda’s Podcast to discuss the transition from fear to faith in the entrepreneurial journey. They share personal experiences and reflect on how anger initially drove their actions, but over time they have shifted towards enjoying their work and being rewarded for their efforts. They emphasize the importance of doing what you enjoy and working hard to achieve success. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Danny Miranda’s YouTube Channel!
Timestamps:
(0:22) Shifting from fear to faith.
(7:39) The choice was death or work.
(14:37) Short-term optimization vs long-term benefits.
(22:01) Overcoming challenges & The Solomon paradox.
(29:01) Holding yourself accountable.
(30:45) Documenting the highs and lows of life.
(40:52) The cycles of success.
(43:39) The big disconnect & doing 10 times more.
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“Just do it exactly as it is outlined.” Today, Alex (@AlexHormozi) talks about the one piece of advice every entrepreneur needs to hear. Listen in as Alex reflects on a pivotal concept that was given to him by a mentor.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:11) - Simplicity outperforms complexity.
(3:23) - Rule: Duplicate success, then innovate.
(7:08) - Prioritize above-the-fold content optimization.
(8:30) - Reminder: Repeat what works consistently.
(10:36) - Simplicity often leads to substantial success.
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(This episode is a re-run. Original airdate was December 1, 2020)
"You just have to keep laying the bricks all the way across the bridge from where you are to where you want to be.” Today, Alex (@AlexHormozi) shares a quick lesson he learned while he was talking to his 18-year-old neighbor about probability, luck, why volume negates both those factors, and tries to paint a different frame of seeing success & the work required to get there.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:27) - Volume beats luck and skill.
(2:45) - Embrace learning, patience breeds success.
(5:31) - Quit only if the industry disappears.
(6:22) - Probability and volume matter.
(7:34) - Success takes time, avoid unrealistic expectations.
(8:22) - Bricks, patience, and consistency.
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(This episode is a re-run. Original airdate was January 12, 2021.)
"What we should do is teach people how to learn, and then let them learn whatever they want to learn.” Today, join Alex (@AlexHormozi) as he guests on Danny Miranda’s Podcast to discuss the importance of finding value in the content we consume. They highlight how spending time with experts and learning from their knowledge can be incredibly valuable for personal and professional growth. The conversation emphasizes the need to figure out the games we need to play in order to succeed and continually learn from others. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Danny Miranda’s YouTube Channel!
Timestamps:
(4:06) - Understanding leads to forgiveness.
(8:32) - Perspective can decrease emotional reactions.
(10:24) - Change expectations, surrender to reality.
(15:19) - Success requires volume and effort.
(24:59) - Excellence requires consistent effort.
(27:39) - Develop patience for long-term success.
(36:08) - Work and feedback drive improvement.
(40:01) - Skills are developed through consistent practice.
(45:29) - Progress is the ultimate goal.
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“The way you act during the deal process is a great predictor for us or a great measuring stick for us to see how you're gonna act afterwards.” Today, Alex (@AlexHormozi) discusses the importance of being founder-friendly in investment decisions and prioritizing the qualities of the founder over the business. He also shares his views on private equity models and the need for hard conversations in unlocking business growth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:40) Founder-friendly approach during deal process.
(10:02) Prioritize founder over the business.
(18:53) Theory of constraints in investment decisions.
(29:13) Disruptability by AI and bigger companies.
(34:36) Business doesn't require perfection or compounding vehicle.
(40:22) A "gray hair" on the team is needed.
(44:43) Checklist for selection as a portfolio company.
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“We take something old and something new and there's a lot of magic between the two of those things." Today, Alex (@AlexHormozi) discusses his experience investing in 22 companies over the past three years, sharing lessons learned and mistakes made. He provides insights on his investment criteria, deal structures, and the process of providing value to portfolio companies.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:37) - Our criteria for investing
(10:36) - What we look for in companies
(15:21) - Process of providing value (who-what-how framework)
(28:33) - The role of leadership when investing
(32:26) - Cash flow is king and helps reinvest in growth
(39:32) - Focused founders are the key
(44:58) - Two steps back to take ten steps forward
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"Most times the focus is that people can't say no to the fast money. And by doing that, they say no to the big money (…) which is the money you got to wait for.” Today, join Alex (@AlexHormozi) as he guests on the Founder Podcast with Chris Lee to discuss the shift from business to investing and the mindset required for success. They talk about the importance of creating value and attracting potential investments. The hosts also share their criteria for the ideal company to invest in, including a strong founder who wants to scale and has big dreams. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on the Founder Podcast’s YouTube Channel!
Timestamps:
(3:45) - Identify motivation, admit weakness for improvement.
(10:38) - Self-deception in valuing businesses.
(13:00) - Focus on long-term success.
(15:08) - Shift from business to investing.
(19:46) - Different pain, different businesses.
(26:50) - Leverage existing opportunities.
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"Stop whining. It's not gonna get better." Today, Alex (@AlexHormozi) discusses the importance of accepting the rising costs of online advertising and instead focusing on monetizing customers and providing more value. He emphasizes the need to continually improve one's business and find ways to increase the lifetime value of customers, regardless of the advertising platform used.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:27) - Get over it. Accept the marketplace will rise.
(1:26) - Focus on monetizing customers you can control.
(4:19) - Let math dictate, be less emotional.
(5:15) - Make customers more valuable, provide more value.
(6:50) - Stop complaining, provide more value, liquidate acquisition costs.
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(This episode is a re-run. Original airdate was October 23, 2019)
"If you want to change your behavior, change your environment, change your circumstances.” Today, Alex (@AlexHormozi) shares various life hacks and tips for improving daily routines. From finding the perfect outfit to spending less money, Alex emphasizes the importance of making decisions based on personal preferences rather than outside opinions. Additionally, he discusses the benefits of changing one's environment to change behavior and improve overall well-being.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:43) - Life Hack #1: ChapStick as sunscreen
(2:24) - Life Hack #2: Wear a hat and beard
(3:23) - Life Hack #3: Spend less money
(6:08) - Life Hack #4: Wear what you want
(11:33) - Life Hack #5: Nasal strips for breathing
(14:32) - Life Hack #6: Find the right environment
(25:33) - Life Hack #7: Drink less water
(28:37) - Life Hack #8: "And that's okay"
(31:59) - Life Hack #9: Hang from elevated surfaces
(33:15) - Life Hack #10 & #11: Mini time management hacks
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“There are so many different ways, and people just aren't creative enough.” Today, join Alex (@AlexHormozi) as he guests on the Founder Podcast with Chris Lee to discuss the importance of showing initiative and having the necessary skills to identify a need for others. They also touch on their friendship, how they met at a mastermind event in Utah, and sharing insights on getting more customers, increasing revenue, and building lasting relationships. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on the Founder Podcast’s YouTube Channel!
Timestamps:
(2:18) - Entrepreneurship is a constant game.
(5:23) - Expand beyond your niche market.
(10:01) - Taking risks can be difficult.
(16:57) - Value of experience and education.
(21:00) - Value and opportunity cost matter.
(27:30) - Be creative in offering value.
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"The objective of a business is to make a profit (…) That is what separates it from a nonprofit.” Today, Alex (@AlexHormozi) discusses the importance of taking profits out of your business and investing in yourself rather than constantly reinvesting in the business. He emphasizes the cyclical nature of the business and the need to be disciplined in taking money out every month to increase net worth and prepare for potential downturns.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:47) - Difference between reinvesting in business versus reinvesting in self
(2:49) - Take more money out to need to make more money
(6:07) - Losing on profit and valuation of business by keeping money
(9:16) - Rip out as much cash as possible every month
(12:23) - Prioritize maximizing monthly profits, keep in mind the cyclical nature of the business.
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(This episode is a re-run. Original airdate was March 3, 2020)
Watch the YouTube version of this episode HERE
"Being a skilled entrepreneur is a big bucket for hundreds of smaller skills underneath of it.” Today, Alex (@AlexHormozi) discusses how to get ahead of 99% of entrepreneurs by focusing on leverage and maximizing skills and beliefs. He explains the four types of leverage - collaboration, capital, code, and content - and shares his personal experience of transitioning between industries to find higher leverage opportunities.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:49) - Importance of skilled and belief-driven entrepreneur
(9:16) - Transition from gyms to done-for-you model
(11:26) - Understanding leverage and its impact on success
(13:27) - Four types of leverage: collaboration, capital, code, content
(18:37) - Time's impact on business growth
(21:18) - Skills for collaboration, capital raising, content creation, coding
(26:17) - Challenges and benefits of switching industries
(37:40) - Invest in skills, adjust living expenses
(40:18) - Transitioning skills into reality
(48:40) - Value of service businesses and continuous learning
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“You want someone who really believes.” Today, join Alex (@AlexHormozi) as he guests on Real Talk with Zuby to discuss the importance of having supportive people in your life and taking advice from those with bigger dreams for your future. Drawing on his personal experiences with pressure, coping mechanisms, and mental health, Alex shares how a life-threatening experience led him to reevaluate his priorities and exit multiple businesses to focus on his own well-being. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Real Talk with Zuby’s YouTube Channel!
Timestamps:
(6:56) - Legacy is through education.
(13:32) - Building a relationship through entrepreneurship.
(26:39) - Unconventional love story with success.
(37:02) - Find someone who accepts you.
(41:56) - Shared values and interests are crucial in a successful relationship.
(44:48) - Importance of being coachable.
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Strike while the iron’s hot. Today, Alex (@AlexHormozi) discusses attending a mastermind where he presented his business numbers. He shares how everyone in the room was amazed at the fact that he wasn't taking advantage of the massive potential to increase his profits by 10x. He shares the lesson of stepping up and seizing this opportunity before it's too late.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:37) - Story of the mastermind, attendees suggest improving business
(4:25) - Attendees see potential, suggest 10x the business overnight
(6:44) - Internet culture: belief in needing multiple revenue streams for billions
(9:53) - When opportunity presents itself, step up and take advantage
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(This episode is a re-run. Original airdate was March 11, 2021)
"We're wishing for something that will literally never happen.” Today, Alex (@AlexHormozi) discusses his belief in optimistic nihilism and how he uses mental frameworks to manage stress and anxiety in entrepreneurship. He argues that legacy is a myth and that understanding our insignificance can lead to better decision-making.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(4:33) - No inherent meaning, like weather
(5:12) - If it doesn't matter in 500M years, doesn't matter
(10:05) - Legacy doesn't matter
(12:23) - Leaving things to kids doesn't benefit them
(13:50) - Law of large numbers
(14:52) - Imagine bad things happened a thousand times before
(16:57) - Exercise: Failure resume
(18:52) - The only real legacy is leaving the human race better
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"That first one is zero to one. That's the hardest. And that's where I think most of the life lessons are.” Today, join Alex (@AlexHormozi) as he guests on Real Talk with Zuby to share his journey from starting a chain of gyms to selling multiple companies for millions of dollars. He emphasizes the importance of education and how it can't be taken away from you. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Real Talk with Zuby’s YouTube Channel!
Timestamps:
(4:23) - Teenage angst and parental approval.
(10:02) - Seeking father's approval and depression.
(26:48) - Opening gyms without fronting money.
(34:36) - Financial desperation and risky decisions.
(48:29) - Lessons from financial ups and downs.
Follow Alex Hormozi’s Socials:
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"Every entrepreneur has one problem... a people problem. Attracting, hiring, and keeping the right team members can make or break your business." Today, Alex (@AlexHormozi) talks about the single problem that entrepreneurs are facing when it comes to company growth: the talent they hire. He also explains the various reasons why this is a problem for entrepreneurs and the steps to take to avoid it.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:51) - Differentiate team members' strengths, weaknesses, and roles.
(4:13) - Employee accountability and problem-solving skills.
(6:58) - Brand managers prioritize customer experience improvement.
(9:16) - Set high standards to attract top talent to your team.
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(This episode is a re-run. Original airdate was April 20, 2021)
“Entrepreneurship isn't for the faint of heart. The load is heavy and the road is long.” In this episode, Alex (@AlexHormozi) discusses his experiences with advertising and the importance of volume and testing until you find what works. He also lays out a simple one-page advertising plan for getting more engaged leads and scaling your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(1:08) - Get Started
(6:13) - Advertising in Real Life
(15:05) - The Roadmap
(20:14) - Decade in a Page
(25:57) - Free Goodies & Closing Credits
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“The more they think the other steps will help them solve their larger problem, the more likely they are to buy them.” In this episode, Alex (@AlexHormozi) talks about the importance of affiliates and partners in scaling a business. He shares his strategies for picking the right affiliates, making them offers, and keeping them advertising.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:54) - Affiliates & Partners
(3:33) - How Affiliates Work & Strategies Used
(16:18) - Launch To Activate Affiliates
(26:02) - Real-life Case Studies
(32:48) - Conclusion
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“This isn’t about brains, it’s about guts.” In this episode, Alex (@AlexHormozi) talks about how to effectively use employees and agencies to enhance your lead generation efforts. He also shares his unique spin on using agencies and offers insight into how to train employees to become effective lead-getters.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(3:01) - How Employees Work
(7:51) - How To Get Employee Leads
(17:32) - How Agencies Work
(23:16) - How To Use an Agency
Follow Alex Hormozi’s Socials:
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“You’re only limited by your creativity.” In this episode, Alex (@AlexHormozi) discusses the importance of customer referrals and how to leverage them to grow your business. He breaks down the different types of lead-getters and explains how to build a referral-based lead-generation machine.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:57) - Get Lead Getters
(5:42) - Customer Referrals
(18:33) - Get More People Better Results
(24:58) - Asking For More Referrals
Follow Alex Hormozi’s Socials:
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“Do what the 0.1% do to get what the 0.1% get.” In this episode, Alex (@AlexHormozi) discusses the Core Four on Steroids, which includes more, better, new methods for advertising. He emphasizes the importance of exhaustively utilizing these methods before moving on to new advertising techniques in order to maximize lead generation.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:00) - Introduction
(2:15) - Doing More
(5:08) - Getting Better
(9:15) - New Places In New Ways
(13:10) - Conclusion
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“If you want to become a great entrepreneur, you have to learn about them.” In this episode, Alex (@AlexHormozi) discusses his expertise in making profitable ads and shares his personal experience and insights on targeting the right audience, crafting effective ad copy, and achieving efficient monetization. Listen to learn from his experience and avoid the mistakes he made, with a focus on how to create ads that generate leads and drive profit.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:58) - Run Paid Ads I: Making Ads
(11:32) - Elements Of Making an Ad
(34:19) - Run Paid Ads II: Monetizing Ads Efficiently
(45:47) - Personal Lessons from Paid Ads
Follow Alex Hormozi’s Socials:
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“Give yourself a downhill battle by giving away something crazy.” In this episode, Alex (@AlexHormozi) discusses his step-by-step process for creating a successful cold outreach system that resulted in generating tens of millions of dollars. He emphasizes the importance of personalization and offering big, fast value to strangers to overcome the lack of trust in cold outreach.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:40) - Cold Outreach
(8:13) - Building a List
(11:18) - Personalize
(16:43) - Volume
(29:31) - Benefits Of Using Cold Outreach
Follow Alex Hormozi’s Socials:
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“Give, give, give and you will get without losing goodwill or slowing down your audience growth.” In this episode, Alex (@AlexHormozi) discusses the importance of post-free content as the cornerstone of building a personal brand and growing an engaged audience. He shares his experience of building a 5 million-person audience in 24 months and provides tips on how to create effective content units that hook, retain, and reward audience attention.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:38) - Post Free Content I
(7:14) - Post Free Content II
(23:57) - Free Goodwill
(36:18) - 7 Lessons From Making Content
Follow Alex Hormozi’s Socials:
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“This knowledge can make you millions. You get to learn while you earn.” In this episode, Alex (@AlexHormozi) discusses how to get leads through warm outreach and shares his 10-step process for reaching out to warm audiences. Learn how to make personalized messages and offers that will help you get as many leads as you want.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:29) - Get Leads
(3:43) - Warm Outreach
(8:13) - Warm Reach-Outs in 10 Steps
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“The business that provides the most value wins, period.” In this episode, Alex (@AlexHormozi) discusses the importance of understanding what a lead is and how to engage them effectively. He also covers creating lead magnets and offers to attract engaged leads.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:17) - Get Understanding
(0:50) - Leads Alone Aren’t Enough
(2:38) - Engage Your Leads
(8:47) - Making a Lead Magnet
(32:09) - Conclusion
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“Doing the thing that scared me most, giving away my secrets, led to the biggest breakthrough in my life.” In this episode, Alex (@AlexHormozi) discusses the importance of leads and advertising in business success, sharing his personal experience of going from $100M to $1B in net worth through these methods. The episode covers the basics of advertising and lead generation, and offers practical tips for business owners looking to grow their customer base.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:00) - Opening Credits & Guiding Principles
(2:06) - Read This First
(6:39) - How I Got Here
(24:05) - The Problem This Book Solves
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“Change here usually just creates inefficiency and operational drag, costing you money, no bueno.” In this episode, Alex (@AlexHormozi) discusses the importance of naming your product or service and how it can attract the right customers and repel the wrong ones. He also shares a formula for creating compelling names and offers tips on how to keep your offers fresh to prevent them from becoming fatigued in the market.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:29) - Naming
(15:29) - Execution
(18:51) - Summary & Closing Credits
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“The only way you can make a fully informed decision is on the inside, not the outside.” In this episode, Alex (@AlexHormozi) discusses the power of bonuses and guarantees in increasing sales and reducing risk. He shares tips on how to present bonuses effectively and how to structure guarantees for maximum impact.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:45) - Bonuses
(9:47) - Price-To-Value Discrepancy
(12:51) - Guarantees
(23:07) - Unconditional vs. Conditional Guarantees
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“The person who needs the exchange less always has the upper hand.” In this episode, Alex (@AlexHormozi) discusses the use of scarcity and urgency as offer enhancers in business. He highlights the importance of using these tools ethically and the potential for increased profits by creating a sense of exclusivity and perceived value.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:49) - Enhancing Your Offer
(11:56) - Scarcity
(24:25) - Urgency
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“Most things that are hard to sell are typically easy to fulfill.” In this episode, Alex (@AlexHormozi) discusses the thought process behind creating a Grand Slam Offer, and shares tips on turning problems into solutions. Listeners will learn how to identify dream outcomes, list problems, and create solutions that provide tremendous value to prospects.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:29) - Thought Process
(4:24) - Value Offer Part 1: Problems and Solutions
(14:28) - Value Offer Part 2: Trim and Stack
(19:12) - Enhancing the Value They’d Be Stupid To Say No
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“You can either be right or you can be rich.” In this episode, Alex (@AlexHormozi) discusses the Value Equation, a concept that can help businesses charge heinous amounts of money for their products or services. The episode includes tips on increasing the perceived likelihood of achievement, decreasing time delay, and decreasing effort and sacrifice to create more value for the customer.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:40) - Value Equation & Free Goodies
(9:59) - Dream Outcome
(13:20) - Perceived Likelihood of Achievement
(14:47) - Time Delay
(18:13) - Effort and Sacrifice
(20:18) - How the Value Equation is Used
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“I hope what you're giving them is worth it.” In this episode, Alex (@AlexHormozi) the pricing and commodity problem that most businesses face, along with the importance of having a Grand Slam offer to differentiate your product based on value, not price. He also emphasizes the three ways to grow a business: get more customers, increase their average purchase value, and get them to buy more times.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:47) - Pricing The Commodity Problem
(16:37) - Finding the Right Market
(42:18) - Charge What It’s Worth
Follow Alex Hormozi’s Socials:
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“The world needs more entrepreneurs.” In this episode, Alex (@AlexHormozi) discusses on how to make profitable offers using a combination of pricing, value, guarantees, and naming strategies. He also shares his personal journey from financial ruin to achieving enormous profits and success, emphasizing the importance of being bold and taking risks in business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:00) - Opening Credits and Dedication
(2:04) - Start Here
(7:24) - How We Got Here
(18:40) - Grand Slam Offers
(26:10) - What’s In It For You?
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Ask yourself, is it really worth your time and effort? Today, Alex (@AlexHormozi) talks about the decision-making process that he uses to evaluate opportunities that don’t just apply to entrepreneurs, but to anyone in general.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - Story about a conversation with 18-year-old neighbor
(4:05) - Socially acceptable solutions are not always for the right reasons
(5:23) - Consider sacrifice when evaluating effort & outcome of scenarios
(8:15) - Our stories shape who we become
(9:34) - Failure doesn't make you a failure, it's part of entrepreneurship
(13:25) - What you do for a season may not be forever
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(This episode is a re-run. Original airdate was December 29, 2020)
“He will do whatever it takes to win no matter what." Today, Alex (@AlexHormozi) discusses why he believes Mr. Beast will be worth over $100 billion, citing his massive audience on platforms like TikTok and YouTube, his approach to content creation and business, and his potential to dominate the consumer packaged goods industry with his brand Feastables. He also highlights the power of influencer traffic and the importance of building a strong brand to generate pricing power and increase enterprise value.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:12) - Adaptable approach, multiple achievements indicate billionaire status.
(3:15) - Feastables expands into various verticals for substantial growth.
(7:19) - Powerful brand offers pricing and profit leverage for success.
(13:13) - Early twenties master of content, poised for business success.
(16:10) - Feastables' beverage expansion yields tenfold chocolate bar revenue.
(17:36) - 8 reasons why Mr. Beast will be worth $100 Billion
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“I actually think a lot more people have ethics than other people give credit for.” Today, join Alex (@AlexHormozi) as he guests on Own Your Future Podcast with Dean Graziosi to discuss the importance of having conviction in sales and falling in love with what you're selling. He emphasizes the role of service in sales and how believing in the product can lead to better results. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Dean Graziosi's YouTube Channel!
Timestamps:
(1:33) - What drives you to love sales?
(7:03) - Quitting before finding the root cause
(15:39) - Hack for getting conviction
(21:16) - Alex asks Dean "What pain do you cherish?"
(27:16) - Who inspired you or supports you?
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"Being a d*ck does not make you more money." Alex (@AlexHormozi) talks about the importance of having grace in business and not burning bridges. He shares personal experiences and gives examples of how being a dick does not make you more money, and that approaching situations with patience and perspective can lead to more success in business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:25) - Burning bridges makes you less money.
(4:29) - Business mistakes happen; all are imperfect human-based.
(6:36) - Have grace in business; don't burn bridges.
(8:29) - Negativity is remembered, not the person or subject.
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(This episode is a re-run. Original airdate was March 13, 2020)
Did you know…Rich people actually spend less? Today, Alex (@AlexHormozi) talks about the key traits that wealthy people possess, why it’s important to possess the necessary skills that will help you on your path to success, and how to grow your money as you’re hustling.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:50) - Wealthy people actually spend less
(3:13) - Agree on price first, then terms
(6:02) - Good deals make money; grow skills for wealth
(12:21) - Need successful character traits for success
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(This episode is a re-run. Original airdate was March 30, 2021)
"You can't go into it looking for the wrong outcome." Today, join Alex (@AlexHormozi) as he guests on Own Your Future Podcast with Dean Graziosi to discuss how to own your decisions and not let others have power over your life. He shares his personal experience and tips on how to gain confidence in decision-making by stacking proof and chunking down achievable goals. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Dean Graziosi's YouTube Channel!
Timestamps:
(2:40) - Owning your own future
(13:30) - Stay in the game to make better decisions
(21:32) - One thing that scares you at night
(25:53) - Navigating through uncertainties advice
Follow Alex Hormozi’s Socials:
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"Don't think short, think long, and you'll make long money." Today, Alex (@AlexHormozi) shares 10 steps to get your first five customers for your business, without spending any money. He emphasizes the importance of personalization and building relationships with potential customers, and provides a framework for reaching out to leads.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - #1-2: Gather list from contacts; Choose messaging platform,
(3:09) - #3-4: Personalize your message; Reach out to 100 people daily
(5:06) - #5-6: Ask for referrals; Offer free service
(7:06) - #7-8: Charge after feedback, referrals; Stay engaged with outreach.
(13:34) - #9-10: Provide value, keep warm relationships; let customers solicit you.
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“The only way you can stay in is to keep yourself in is to keep your head straight.” Today, Alex (@AlexHormozi) talks about strategies for mental resilience, including how to deal with anger and become successful. He emphasizes the importance of understanding and channeling anger into something productive, and shares personal anecdotes about overcoming anger and finding success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:12) - Dealing with anger: understanding the causes and how to manage it
(2:45) - Reflections on overcoming adversity and growing successfully
(3:57) - How to diffuse anger and find closure
(9:11) - Forgiveness and understanding in difficult situations
(10:02) - How writing a story helped me overcome rage
(11:46) - Dealing with stressful situations
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(This episode is a re-run. Original airdate was June 4, 2019)
"I will either win or I'll die." Today, join Alex (@AlexHormozi) as he guests on Erika Taught Me to talk about his journey from not believing in social media to using it as a tool to attract more companies for investment. He also shares his need-to-believe strategy and the potential threat of brand damage in the age of cancel culture. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Erika Kullberg's YouTube Channel!
Timestamps:
(2:44) - Be open to learning and adapting.
(5:12) - Building a brand through media.
(8:08) - Embrace fame, make money, give back.
(12:30) - Building a portfolio of profitable businesses.
(16:58) - Document your journey for others.
(22:13) - Endure discomfort for long-term achievement.
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“You don't actually wait, you just figure out what you do in the meantime.” Today, Alex (@AlexHormozi) the importance of mastering the give-to-ask ratio when making money online. He emphasizes the significance of providing value and building goodwill with the audience before making any asks and shares personal experience and tips on finding the right balance between giving and asking.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:46) - Mastering the give-to-ask ratio and the power of goodwill
(4:14) - Giving in public and selling in private for maximum impact
(6:12) - Integrating asks into long-form content and maintaining the ratio
(10:02) - Controlling supply and demand to maximize profits
(11:48) - Giving and compounding growth for long-term success
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"You've been asking for permission when you really need support." Today, join Alex (@AlexHormozi) as he guest speaks during Day 3 of GymCon to talk about his tips and tactics for closing sales, covering topics such as overcoming objections, understanding the customer's needs, and being resourceful. He discusses the importance of realizing that the customer is in control and that they need support, not permission, to make decisions. He also emphasizes the power of isolation and collapsing the foil, where the customer realizes that they never needed permission to begin with. This is part 2 of the talk.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(5:44) - New identity, new priorities
(14:26) - Empowering sales through conviction
(17:20) - Deciding the future
(26:30) - The risk-free close
(34:29) - The importance of every brick
(38:38) - Investing in education for long-term income
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“But the difference between somebody who's loyal or not is whether they cheat, right? And so I think that it's the same thing with patience. It's the same thing with honesty.” Today, join Alex (@AlexHormozi) as he guests on Erika Taught Me to share his insights on the importance of accepting that success is the result of many small things, not just one big thing. He also discusses his journey from quitting his corporate job to starting a gym and eventually launching his own successful business. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Erika Kullberg's YouTube Channel!
Timestamps:
(2:53) - Success requires consistent effort
(4:19) - Take calculated risks in life
(9:01) - Entrepreneurship can replace traditional education
(13:32) - Importance of internal validation
(19:03) - Actions define character traits
(22:40) - Action leads to true learning
Follow Alex Hormozi’s Socials:
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"If a lead magnet is not good enough that people then tell other people about it, in my opinion, you have failed." Today, Alex (@AlexHormozi) discusses the importance of offering valuable lead magnets to attract potential customers and increase sales. He also provides seven steps to creating effective lead magnets for any business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:21) - Lead magnet: complete solution for narrowly defined problem.
(3:39) - Even if it costs, it should lower customer acquisition cost.
(5:11) - Know customer journey ahead.
(6:57) - Don't be afraid to give away costly stuff.
(7:48) - 7 steps for creating lead magnets for any business.
Follow Alex Hormozi’s Socials:
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"The person who cares the most about the prospect wins the deal." Today, join Alex as he guest speaks during Day 3 of GymCon to talk about the importance of ethical sales persuasion and the art of closing sales. He emphasizes the role of belief and trust in the sales process and how it can impact long-term outcomes for clients. Alex also provides tips on handling objections and obstacles, and stresses the importance of maintaining a childlike curiosity and prioritizing the prospect over the sale. This is part 1 of the talk.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(6:24) - The art of closing sales
(9:53) - The importance of belief in sales
(14:17) - Sales communication and documentation importance
(18:32) - The power of empowerment
(28:07) - Overcoming obstacles to decision making
(39:06) - Overcoming beliefs about expensive products
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“You have to gain leverage over other people because of how much better you are at the thing.” Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to talk about how to succeed in business by becoming so good that people can't ignore you, gaining leverage over others through superior skills, and accepting critical feedback as a means for personal and professional growth. They also touch on the importance of disassociating personal identity from business outcomes, developing a skillset that adds value to the market, and the role of implementation in achieving success. This is part 3 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Andy Frisella’s YouTube Channel!
Timestamps:
(1:16) - The market can be harsh, slapping you with reality. Learn and adapt.
(8:54) - Meeting players who exceed your standards reveals new levels of performance.
(14:12) - Accepting reality is the first step towards becoming who you want to be.
(21:43) - Learn from the lessons poverty teaches and take responsibility.
(31:07) - Gratitude arises when you realize success is not deserved.
(46:30) - Appreciate the present, as they may be your last moments.
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“Make it as short as possible, but no shorter." Today, Alex (@AlexHormozi) shares with us his MAGIC Offer headline formula, an acronym to help businesses create irresistible offers that convert in local markets. He breaks down the meaning behind each letter in the magic acronym and explains how to use it to create punchy headlines that get around banner blindness.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:51) - M.A.G.I.C Formula: Magnetic, Avatar, Goal, Indicate, Container
(3:52) - Use the M.A.G.I.C formula to make quick headline variations
(6:04) - Local B2C marketing requires changing headlines frequently
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(This episode is a re-run. Original airdate was October 16, 2020)
"If it's not going to grow on its own over time, it's not worth doing." Today, Alex (@AlexHormozi) talks about the importance of creating a product or service that is valuable enough to generate word-of-mouth referrals and compound growth over time. He suggests three questions to ask oneself when evaluating a product or service in order to improve its value, profitability, and customer experience.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:11) - Small entrepreneurs get customers to make sales
(2:44) - Q1: How to create the most value in the product itself?
(4:13) - Q2: If it were one-tenth the cost, what else to make it better?
(4:26) - Q3: What experience makes the customer a raving fan?
(6:40) - Word of mouth is the most powerful and compounds
(8:13) - The ultra-wealthy compounding everything they do
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(This episode is a re-run. Original airdate was August 19, 2021)
"Every time you do get f*cked over, you actually end up being the person that won." Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to share his theory on doing the right thing and how it can lead to long-term success, despite the pain that may come with it. He also discusses the importance of understanding user needs in research and the practicality of giving to more people to increase the likelihood of success. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Andy Frisella’s YouTube Channel!
Timestamps:
(2:38) - Treating people right leads to personal growth and winning
(7:51) - Long-term success comes from being a giver and creating opportunities
(25:08) - Losing and learning are part of the journey to success
(36:20) - Word of mouth remains the most powerful form of marketing
(47:24) - Brand building is a slower process but the right way to do it
(56:15) - Exceptional products and experiences are prerequisites for success
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"If it doesn't map to that, forget about it. Just cut it." Today, join Alex (@AlexHormozi) as he guest speaks during Day 1 of GymCon to talk about the importance of focusing on the highest leverage activities in a business and how to prioritize tasks based on impact and ease. He emphasizes the need to solve the root issues in a business, rather than relying on new marketing tricks or hacks. This is part 2 of the talk.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:16) - Strategy frameworks to get more customers and scale business
(8:41) - Make the right decision with impact and ease
(11:34) - Obsession with product leads to compounding success
(18:44) - Rate of learning: same condition, new behavior
(21:31) - 8 ways to get more customers
(26:46) - Make it efficient with little operational drag and capital
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"If it has stayed the same and you are spending all your time working on it, you're not gonna get more hours." Today, join Alex (@AlexHormozi) as he guest speaks during Day 1 of GymCon to talk about strategies for maximizing profits in a gym business and emphasizes the importance of identifying the constraint of the business to properly allocate resources. He also touches on the topic of branding and reputation, providing insights on how to cultivate associations with intangible ideas that customers want. This is part 1 of the talk.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:51) - Maintaining brand and reputation is difficult
(8:52) - Anxiety = don't know what to pick
(10:01) - Strategy = prioritizing for the most bang for your buck
(13:29) - Better priorities = most money
(18:40) - Identify constraints of business to grow
(23:42) - Small businesses need more A players
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"If you truly want to be an effective leader and salesperson, the best thing that you can do (…) is to make them understand how it's in their best interest to do those things." Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to share his journey from a 22-year-old gym owner to a successful entrepreneur. He discusses his innovative approach to sales and marketing that helped him launch five gyms without any capital. He also emphasizes the importance of gaining experience through repetition and the value of effective leadership and sales skills in running a successful business. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Andy Frisella’s YouTube Channel!
Timestamps:
(1:47) - How Alex started his entrepreneurial journey
(12:24) - Sales skills learned through experience and on-the-job education
(26:42) - Betrayal from close ones can happen with good intentions
(42:00) - Pressure and pain can bring out brilliance and lead to success
(50:01) - Opposition fuels determination to succeed
(53:05) - Risks lead to success; handle betrayal gracefully for success
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"I'm not good at this yet, and that's okay. I'm going to learn." Today, Alex (@AlexHormozi) talks about the seven disciplines he believes every entrepreneur should master to fill the "hole in their soul". These disciplines include foundational education, physical health, professional skills, emotional management, relational skills, financial literacy, and philosophical values.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:26) - First 3 Disciplines: Foundational, Physical, and Professional
(3:26) - Next 3 Disciplines: Emotional, Relational, and Financial
(10:47) - Last Discipline that ties up everything: Philosophical
(13:26) - Feeling better comes from understanding your purpose and finding meaning
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(This episode is a re-run. Original airdate was May 25, 2021)
"The best way to stay poor is to listen to poor people about how to get rich." Today, Alex (@AlexHormozi) shares advice for a young man struggling to make ends meet. He emphasizes the importance of cutting costs, increasing income, and learning new skills to become a more valuable asset in the workforce.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:23) - Sacrifice short-term for long-term success; cut expenses.
(3:33) - Summary: Cut costs, increase income, trade up.
(7:46) - Work hard instead of relying on luck.
(8:27) - Set a timer, focus on studying for 4 hours.
(10:44) - Work harder and longer, exceed expectations.
(14:18) - Ask and face rejection, gain confidence.
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"Have a big tiger behind you and stay on the path." Today, join Alex (@AlexHormozi) as he guests on Modern Wisdom with Chris Williamson to discuss turning philosophical insights into actionable steps toward success. He stresses defining the input-output equation, overcoming mental clutter, taking action, and discusses the relationship between success and happiness, traits of successful people, and the importance of pursuing desires and avoiding fears. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Chris Williamson’s YouTube Channel!
Subscribe to Chris’ show Modern Wisdom here - https://spoti.fi/2LSimPn
Timestamps:
(3:51) - Use your pain as fuel
(9:30) - Define your own game
(14:10) - The point of the game is to play
(25:48) - Directionally correct, not perfect
(31:44) - Egos hinder success & limits growth potential
(45:23) - AI will drive social media
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It’s all about changing the way you think. Today, Alex (@AlexHormozi) shares his thinking frameworks for problem-solving in business. He emphasizes the importance of distinguishing between problems to be solved and dichotomies to be managed, and of thinking in continuums rather than binaries, to achieve more accurate decision-making.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:49) - Dichotomy not problem: middle ground between managing/delegating
(3:20) - Misprioritize problems, improve consistent business practices
(5:49) - Binary oversimplification: reality exists on continuums, not yes/no
(9:38) - Dichotomy to be managed vs. problem to be solved
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(This episode is a re-run. Original airdate was September 2, 2021)
"The amount of work required to build something amazing and huge just takes time." Today, Alex (@AlexHormozi) reflects on his experience at a YouTube meetup and how it reminded him of the importance of putting in great effort to create exceptional work. He shares examples and lessons learned to inspire listeners to rethink their approach to work and strive for excellence.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:22) - Level of detail & the challenge of hard work
(7:27) - 3500 hours spent on creating a book
(11:47) - Underestimating what can be done in a decade
(17:41) - The level of effort in recruiting good employees
(20:53) - Being aware of areas for improvement
(23:33) - The work is done when it can't be improved further.
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“If you continue to disprove your imposter syndrome in the real world and it persists, you have to admit to yourself that it's got nothing to do with your capabilities…” Today, join Alex (@AlexHormozi) as he guests on Modern Wisdom with Chris Williamson to discuss various topics including changing your environment to improve your life, the importance of gamifying content creation, and the benefits of eliminating downside to increase action. They also touch on the concept of shame existing in the shadows and how confronting specific fears and limiting beliefs can lead to personal growth. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Chris Williamson’s YouTube Channel!
Subscribe to Chris’ show Modern Wisdom here - https://spoti.fi/2LSimPn
Timestamps:
(1:46) - Nimble people see disadvantages as nothing to lose.
(7:53) - Consistency is key; don't focus on the endgame.
(18:24) - Identify why you don't like something and make changes.
(26:14) - Celebrate small wins to build the evidence of success.
(37:47) - Embrace the difficulties to feel better.
(44:28) - Stop ignoring the truth; criticism can be valuable.
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Advanced people never don't do the basics. Today, Alex (@AlexHormozi) talks about how two life experiences changed his view on business. Listen in to find out what they are and the mindset that you need for your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:30) - Realizing the importance of soft skills
(5:33) - The difference between winning and losing teams
(8:10) - Focus on the basics for success
(9:05) - Intolerance of mediocrity for excellence
(9:49) - Looking for soft skills and character traits
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(This episode is a re-run. Original airdate was October 21, 2021)
"It's much easier to change your conditions than it is to change yourself." Today, Alex (@AlexHormozi) shares his personal productivity hacks that helped him go from zero to a hundred million in net worth at age 31, emphasizing the importance of reducing decision-making fatigue and increasing leverage to maximize output. His tips include optimizing sleep, minimizing distractions, and cycling stimulants.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:45) - Optimize sleep environment for productivity.
(6:03) - Optimize decision-making processes.
(9:20) - Change your environment, not yourself.
(13:20) - Reduce decision-making time.
(19:57) - Find clothes that fit you.
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"We're unhappy when our expectations of how we think life is supposed to be going are unmet." Today, join Alex (@AlexHormozi) as he guests on Diary of a CEO to discuss the pressure of external expectations set by social media and society on how life is supposed to be. He emphasizes the importance of shifting expectations and doing what makes oneself happy and talks about his perspective on work-life balance and the skill of making offers. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Diary Of A CEO's YouTube Channel!
Timestamps:
(9:18) - Shifting life expectations
(15:23) - Caring what others think
(27:12) - The psychology of clicks
(38:10) - The cost of ignorance
(46:50) - Maximizing leverage and capital
(49:42) - Reflecting on cherished failures
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Watch the YouTube video of this episode HERE
Make the most of your time (and your money). Today, Alex (@AlexHormozi) talks about the mistake he’s been doing with his company for two years that made him lose millions of dollars, how he was able to spot the problem, and how taking a step back to find the problem will help you see if your system is maximized to its fullest potential.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:19) - Entrepreneurs add potential to business, not solve constraints.
(4:56) - HR tasks too time-consuming, system flawed.
(6:01) - Use Quad Marketing Calendar to get new talents efficiently.
(7:30) - Ascend and resell customers, manage employees.
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(This episode is a re-run. Original airdate was November 23, 2021)
"The bigger the investment, the more the leadership team matters.” Today, Alex (@AlexHormozi) talks about the criteria they look for investing in companies, including the importance of cash flow-positive and profitable businesses that are founder-led and have exceptional products or marketing. He also emphasizes the value of finding a niche that's easy to win in and having a compounding vehicle within the business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:58) - Founders lead cash-flow growth
(5:02) - The things that make a company attractive to us
(8:25) - Compounding loyalty & finding vehicles
(10:57) - Recurring revenue & founder fit
(13:44) - What is your Buy Box?
(16:01) - Word of mouth boosts profits
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"Our goal is always to hopefully provide more value to a company before they've ever spoken to us." Today, join Alex (@AlexHormozi) as he guests on Diary of a CEO to share his personal story of growing up with immigrant parents and feeling the pressure to fulfill his father's dreams. He discusses his journey of leaving a successful job and starting his own business, how meeting his wife changed his life, and provides insights into entrepreneurship, personal growth, and the importance of believing in oneself. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Diary Of A CEO's YouTube Channel!
Timestamps:
(3:05) - Leaving job to start a business, fulfilling father's expectations
(8:20) - Breaking free from family expectations, finding support
(26:59) - Making $60,000 in one day, changing the business trajectory
(30:42) - Starting multiple companies, asking "why" in entrepreneurship
(46:50) - Turning negative emotions into motivation, the importance of input-output
(54:34) - Accepting current reality, finding joy in work
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What drives you to be better? Today, Alex (@AlexHormozi) talks about the one trait that sets successful people apart from others and comparing yourself to a tiger, and how your motivation might not be coming from the right place.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:49) - Internal motivation: dark origins, question true desires.
(4:10) - Addressing holes for success.
(6:32) - Managing headspace and prioritizing tactics.
(8:03) - Fear in motivation: insecurity drives, find correct source.
(8:59) - Making money when needed: understand why, unlock potential.
(11:06) - Building a business bigger than yourself
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(This episode is a re-run. Original airdate was November 30, 2021)
"I think having an accurate representation of where you’re standing is not bad." Today, Alex (@AlexHormozi) shares the importance of acquiring skills and building confidence through repeated exposure to certain situations. He also talks about valuing one's own opinion over the opinions of others and thinking about the long-term perspective in decision-making.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:40) - Best way to have status is to be confident
(2:55) - Give yourself irrefutable proof to combat negative self-talk
(5:01) - Transfer domain-specific confidence to multiple situations step by step
(8:10) - Always level up from past achievements
(10:11) - Deflect judgments, value your own opinion over others'
(12:32) - My 85-year-old self doesn't care about a lot of things.
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"I would just say that if what you're currently doing is not working, consider an alternative." Today, join Alex (@AlexHormozi) as he guests on Don’t Be Sour to talk about the balance between running multiple companies and being a public figure. He also discusses the importance of finding a partner who shares your business mindset and how he prioritizes creating content. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Don't Be Sour's YouTube Channel!
Timestamps:
(6:23) - Partner Compatibility: Goals, Pitfalls
(13:55) - Smart Finances, AI in Life/Business
(24:11) - Implications of AI, Task Delegation
(35:24) - Journey to Success, Mundane Middle
(41:39) - Powerlifting, Insulin Theory, Muscle Mass
(48:30) - Potential for Superhuman Abilities, Neuralink
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It’s now or never… Not “later”. Today, Alex (@AlexHormozi) talks about how to change your team’s mindset to acting quickly on bottlenecks, and having a more sense of urgency and efficiency in order to improve your company’s system.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:55) - Shorten the gap between thoughts and reality for success
(3:28) - Set the tone for the team to finish tasks by the end of the day
(8:07) - Applying pressure to achieve business goals
(9:06) - Start with “end of day”, not “end of week”
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(This episode is a re-run. Original airdate was December 23, 2021)
“Figure out the person you can provide the absolute most value to.” Today, Alex (@AlexHormozi) shares with us the seven things that entrepreneurs can sell, both in physical and digital formats. He also shares his framework for choosing a product or service to sell, as well as his approach to scaling and making it profitable.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:56) - Types of services and products in physical and digital worlds
(4:24) - Choosing which one to sell
(7:28) - Transferable skills and experiences for career development
(12:19) - The Delivery Cube Framework
(15:35) - Maximizing value in product sales
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"Strategic buyers tend to buy businesses for more than financial buyers do." Today, join Alex (@AlexHormozi) as he guests on Don’t Be Sour to talk about his background in building and investing in businesses, the importance of understanding a company's value, the risks associated with investing in a brand, and the variables that go into valuing a business. He also emphasizes the need for multiple sources of acquisition and unique mechanisms to give competitive advantages. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Don't Be Sour's YouTube Channel!
Timestamps:
(6:07) - Acquisition.com and minority investments
(17:36) - Raising money in business
(24:10) - Acquisition and building a personal brand
(30:24) - Content creation and online fame
(39:13) - The issues with alternative education
(45:03) - The value of accountability in business
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Match the market, not beat it… then you become rich. Today, Alex (@AlexHormozi) talks about why we shouldn’t keep starting from scratch in business, why growth doesn’t always mean “new”, and how creating constraints can make it even more interesting.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:44) - Rethink growth as developing character traits to persist.
(4:07) - Match market, create new ends, and understand constraints.
(8:32) - Adding constraints makes goals more interesting, learn to sacrifice.
(10:20) - Saw success when learned to sacrifice.
(12:00) - Learn to sacrifice first to learn how not to later.
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(This episode is a re-run. Original airdate was September 7, 2021)
A diet should be sustainable and easy for you to follow. Today, Alex (@AlexHormozi) shares his personal experience and a five-step process for maintaining a lean physique without feeling like he is dieting. He emphasizes the importance of finding a sustainable eating plan that works for the individual in the long term.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:07) - Figure out your goal: gain or lose weight.
(6:32) - Change 5-10 meals to change your appearance.
(9:39) - Follow a 5-step process for your meals.
(12:19) - Try something new if your current plan isn't working.
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"Find out what the price is and just be willing to pay that price.” Today, join Alex (@AlexHormozi) as he guests on Ali Abdaal’s show to talk about his experience of starting a gym, learning how to sell, and explains how he developed his selling skills through trial and error, as well as investing in a one-on-one course to learn how to run Facebook ads. He also discusses his decision to quit his job and pursue entrepreneurship, despite familial and societal pressure to pursue a more traditional career path. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Ali Abdaal’s YouTube Channel!
Timestamps:
(1:39) - Using Sales to Fund a Gym Startup
(6:58) - Value of Investing in Sales Training & Ads
(16:58) - Exploring Benefits of Running a Multi-Million Dollar Gym
(23:32) - Balance Between Financial Freedom and Personal Fulfillment
(31:13) - Discussion on Content Production Costs and Subscriber Revenue
(38:32) - The Price of Achieving a Six Pack: Motivation, Accountability
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Mistakes love rushed decisions. Today, Alex (@AlexHormozi) talks about his decision-making framework process, how rational decisions are incredibly convenient, and how each decision we make affects almost every aspect of our lives.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:06) - Brain chemistry affects decisions; we are emotional decision-makers.
(4:16) - Fight confirmation and conviction biases.
(6:17) - Rest and eat before making decisions.
(7:55) - Get space from day-to-day activities.
(8:55) - Make rational decisions by not caring about the outcome.
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(This episode is a re-run. Original airdate was December 9, 2021)
"People don't actually want the best for you. They want the version of you that best serves them." Today, Alex (@AlexHormozi) shares with us the challenges of pursuing one's dreams and goals while dealing with unsupportive friends. He shares his views on friendship and how it's important to surround oneself with people who believe in one's future self and that not all friends want the best for you.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:45) - Friendship is not a binary term
(5:41) - People project their idea of friendship onto us
(7:51) - 2 perspectives on burning bridges
(11:11) - Prioritize treating the other person as human
(13:55) - Learn to enjoy being alone and add value to others
(17:21) - Friends don't need to pursue greatness, but help you pursue it.
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"Everyone knows something.” Today, join Alex (@AlexHormozi) as he guests on Deep Dive with Ali Abdaal to talk about various topics related to entrepreneurship and making money, including pricing strategies, achieving multiple millions, and transitioning from a low-income job to a six-figure income. He also offers advice on how to achieve financial success and stresses the importance of having the right mindset and dedication. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Ali Abdaal’s YouTube Channel!
Timestamps:
(1:39) - Pricing strategies and achieving millions
(8:41) - Transitioning from employee to entrepreneur
(16:16) - Trading time for money to learn & pay down ignorance debt
(29:59) - Benefits of learning vs. earning
(36:31) - Increasing income through skill development
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“Wealth is not a number, it’s a ratio.” Today, Alex (@AlexHormozi) talks about a conversation he had with one of his salespeople on how they can increase their wealth by knowing the difference between volatility and risk as well as some practical plans of action that are way more fulfilling than what people think ultra-wealthy is all about.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:58) - Don’t listen to people poorer than you & volatility vs. risk
(5:13) - have a strong income-to-expense ratio.
(7:29) - Pay off high-interest cards, dollar cost averaging, and acquisition channel
(12:24) - Track, don’t slack. Look at your bank account every day.
(14:35) - Recap of action plan
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(This episode is a re-run. Original airdate was May 18, 2021)
"Your market isn't capped. Your mindset is capped." Today, Alex (@AlexHormozi) talks about how entrepreneurs often think their market is saturated when in reality their mindset is the limiting factor. He provides a framework for expanding into new markets, and emphasizes the importance of taking the time to build a successful business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:03) - starting a new business is not the answer
(2:25) - Look at the platforms & methods. What haven’t you done yet?
(5:10) - 5 directions under the pyramid of markets
(11:33) - Your market is not saturated
(12:32) - Takes time to build big sh*t, have an entrepreneur checklist
(14:56) - Provide most value by absolute metrics in terms of dollars
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"I think the relationships and the feeling you give those people is longer lasting than the education." Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on Ryan Pineda’s Show to discuss the success of their e-learning business and the importance of providing a great user experience. They also touch on their personal relationship and share insights on navigating the current economy. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Ryan Pineda’s YouTube Channel!
Timestamps:
(2:08) - Personalized experience enhances the value of the program
(5:31) - Writing process for $100M Offers
(9:11) - Building communities & working together with Leila
(14:30) - Navigating economy, looking at leads traffic
(21:30) - Being the face of business, recruiting top talent
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Your offer can either make or break you. Today, Alex (@AlexHormozi) talks about the importance of having an exceptional and irresistible offer to grow a business. He provides examples of successful offers, discusses the three components of a good offer, and seven ways to ethically use free offers to acquire more customers at a cheaper price.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:35) - The core offer should be exceptional and grow the business.
(2:22) - 3 Components of a good offer
(3:58) - 1st-3rd Free Offers: bribe, limited, and trial with penalty
(7:42) - 4th-7th Free Offers: with deposit, “forever”, giveaway, & with commitment
(11:55) - Continue to sell people even if not closing the deal.
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(This episode is a re-run. Original airdate was March 6, 2020)
"Desire is a contract we make with ourselves to be unhappy until we get what we want." Today, join Alex (@AlexHormozi) as he guests on Iced Coffee Hour to talk about rejecting societal expectations, labels, and trauma. He also explores the concept of desire as a contract that leads to unhappiness until fulfilled and the importance of creating meaning in one's life without casting expectations, and touches on the role of language in shaping beliefs and the benefits of monitoring and controlling what we deem meaningful.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Watch the full interview on Iced Coffee Hour’s YouTube Channel!
Timestamps:
(0:27) - Desire is a contract for unhappiness until we get it
(5:26) - Language matters, how we say things is how we think
(9:32) - Nihilism, emotions, and cultural traumas
(14:22) - Control your responses, control your stimuli.
(17:23) - False binary of belief, it's about how hard you believe
(20:36) - We're given a token to enter the casino of life
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"We wanted to build the machine that builds the machine." Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on Ryan Pineda’s Show to explain their approach to investing in and partnering with businesses, as well as the challenges and strategies involved in taking a company from $3 million to $30 million in revenue. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Ryan Pineda’s YouTube Channel!
Timestamps:
(0:45) - What Acquisition does & bottlenecks for growth
(4:27) - Needs for hiring & evaluating portfolio companies
(15:36) - Thoughts on selling Acquisition & going public
(18:53) - Full-force on social media & content creation time
(25:10) - Advice for founders to improve business growth
(27:07) - How to prevent churn in e-learning masterminds
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It’s all about understanding the formulas. Today, Alex (@AlexHormozi) talks about the importance of understanding the two fundamental equations of business to make informed decisions. He also emphasizes the need to know the number of new sales per month and lifetime gross profit per customer.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:05) - Fundamental equation: number of new sales or sales velocity
(2:38) - How to calculate lifetime gross profit per customer
(7:13) - Equilibrium point is where we level out
(9:08) - Cost to acquire a customer
(10:10) - 3:1 LTV to cap ratio or greater is necessary for growth
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(This episode is a re-run. Original airdate was November 16, 2021)
“Be willing to do the basics.” Today, Alex (@AlexHormozi) discusses the process of transitioning from a side hustle to a main hustle. He also provides advice on when to quit your job, how to secure your family financially, and how to sustain a reliable income from your side hustle before making the jump.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - Side Hustle definition & knowing your season
(2:57) - 3 steps: secure family, match income, make sure it’s reliable
(5:20) - Pick high likelihood side hustle with experience
(6:48) - Start with stepping stones to higher leverage opportunities
(8:59) - Cut overhead to invest more time in your main hustle
(10:42) - How Alex jumped to his main hustle
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"Extending the time horizon, I think only happens if you do shift the intention through which you're building it or you're just unbelievably self-disciplined." Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to discuss the importance of shifting from a scarcity mindset to one of growth and service. He also emphasizes the role of time horizon in achieving success and building wealth as well as shares his unique perspective on marriage, highlighting the importance of shared values, mission, and lifestyle in creating a lasting and fulfilling relationship. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Lewis Howes’ YouTube Channel!
Timestamps:
(0:26) - Shift intention from scarcity to growth & measuring in time horizon
(7:45) - Alex’s admiration for Leila; loyalty and respect in marriage
(30:55) - Break down how to sell or enroll in a service
(49:59) - Learn from bad experiences, only let them burn you once
(55:35) - Three skills to reach your 1st million
(1:05:07) - Three lessons or truths to share from life
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It’s all about the timing. Today, Alex (@AlexHormozi) talks about the thought process of investing and some frameworks he used to help you know and decide when it’s the right time to invest.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:45) - Think through opportunity costs
(4:34) - Save 6mo-2yrs living expenses, take loan against assets
(5:20) - Invest time in growing income
(7:58) - Invest in gaining skills, find ways to generate revenue
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(This episode is a re-run. Original airdate was June 22, 2021)
Who will you believe in more, a trusted institution or someone who promises that you're gonna make a hundred thousand dollars a day in five seconds? Today, Alex (@AlexHormozi) talks about the four things that differentiate a legitimate education business from a scam, using Harvard as an example. He also explains how educators can apply these principles to build a valuable brand and maintain legitimacy.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:48) - Pillar #1 & 2: Harvard rejects people & has no income expectations.
(8:16) - Pillar #3: Give tons of free content away
(15:45) - Harvard invests in positioning themselves as number one.
(19:10) - Collect data to make substantiated claims.
(20:48) - Legitimate businesses consistently over-deliver and exceed expectations.
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The difference between good and great is 10 times the effort. Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to discuss the importance of obsessing over product quality instead of just focusing on promotion. He also touches on the value equation, the root of his ambitions, and more. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Lewis Howes’ YouTube Channel!
Timestamps:
(2:37) - Understanding money & improving product
(13:31) - Increasing rates, beating down ego & dad
(33:26) - Winning the financial game
(40:54) - Money, power, and glory
(56:24) - Billionaire wealth distribution
(59:59) - Appreciating work from abundance
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The more mastery, the merrier! Today, Alex (@AlexHormozi) talks about the four scarcest highest skills that billionaires practice, and how they can help you with many aspects of your life and bring wealth to your business!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:21) - #1: Raise and multiply money. #2: Capture and multiply attention.
(3:25) - #3: Return time to others. Make systems efficient.
(5:22) - #4: Influence behavior at mass scale. No cost.
(7:19) - Four skills are corollary to four types of leverage.
(9:06) - Skills compound in the long term with exponential growth.
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(This episode is a re-run. Original airdate was December 14, 2021)
"If what you do every day doesn't necessarily change, but how much you get credit for, it does, then you get more for what you put in.” Today, Alex (@AlexHormozi) discusses how to identify and solve the real constraints holding back a business. He also provides examples of three businesses with different problems but the same larger issue and explains how to approach each one to find the real constraint and create a path to growth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:43) Theory of constraints: focus on the constraint for outsized returns.
(4:52) Appointment-setting business: niche down or partner with a bigger business.
(8:23) HVAC business: learn HVAC, partner, or buy and juice up.
(12:27) Size of the slice of the pie matters.
(14:44) Influencer business: build sales, product, and customer success departments.
(21:44) Framework: identify the problem to solve.
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It’s about finding your leverage. Today, join Alex (@AlexHormozi) as he guests on Dan Henry’s show to discuss various topics related to entrepreneurship, including user research methods, evaluating user feedback, and the importance of understanding customer needs. He also shares tactical advice on increasing word of mouth and transitioning from a personal brand-based business to a brand-focused business with database marketing. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Dan Henry’s YouTube Channel!
Timestamps:
(3:58) - Word of mouth & Linear tactics: referrals, shilling.
(7:15) - Drive results, emotional wins for quadratic returns.
(12:45) - Market customer results, not face.
(16:58) - Database marketing builds equity and substantiates claims.
(19:06) - Qualities of an entrepreneur Alex looks for & avoids
(28:19) - The parallel between branding & finding a mate
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Take a few steps back, and you won't regret it! Today, Alex (@AlexHormozi) talks about his experience of starting another business was a mistake, the lessons he wishes to impart, and why doing boring work is just as important as making money.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:54) - Neighbor creating the same business again: used existing skills & knowledge
(3:07) - Good strategy is knowing what to say “no” to
(4:32) - Can't be CEO of two businesses
(7:31) - Learning from 10+ years of experience is more fruitful
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(This episode is a re-run. Original airdate was October 5, 2021)
Which path are you taking? Today, Alex (@AlexHormozi) discusses the three paths of entrepreneurship: the pure artist, the pure entrepreneur, and the hybrid path. He explains each path and emphasizes the importance of identifying which path works best for the individual entrepreneur's interests and goals.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:26) - 3 paths for entrepreneurs: artist, entrepreneur, hybrid
(2:48) - Artist: doing what you love, not necessarily scaling
(4:14) - Hybrid: combine artist and entrepreneur paths, build around passion
(6:26) - Entrepreneur: business itself is art, build multiple enterprises
(7:53) - Which of the 3 paths are you? (Note: it's okay if it changes)
(9:50) - Most valuable skill: product development, then marketing and sales
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“I think the people that move fastest in life are the ones who employ the most leverage.” Today, join Alex (@AlexHormozi) as he guests on Dan Henry’s show to talk about discuss the importance of putting in significant effort towards one's goals and not getting distracted by unnecessary tasks. He also emphasizes the need to focus on the key drivers of growth, such as acquiring and retaining customers, and shares insights on how to scale a business effectively. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Dan Henry’s YouTube Channel!
Timestamps:
(3:20) Focus effort on the right things, not just effort itself
(9:16) Entrepreneurs focus on the wrong things, like aesthetics over content
(13:43) Two things entrepreneurs need to do more
(18:28) Different archetypes of entrepreneurs: product-driven vs. promotion-driven
(27:41) Ignorance is the biggest threat to entrepreneurs' success
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Shame only exists in darkness. Today, Alex (@AlexHormozi) talks about how this mental framework he practices helps him overcome various obstacles, struggles, and inner fears in order to be the best version of himself!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:17) - Stop overthinking to stop addiction; own your power.
(5:31) - Eliminate meaning behind shame; shed light and empower self.
(8:28) - Make problem meaningless to conquer repetitive cycle.
(11:39) - Combat shame by facing perceived thoughts and making them powerless.
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(This episode is a re-run. Original airdate was December 16, 2021)
“Intelligence is actually a speed, it's rate of learning.” Today, Alex (@AlexHormozi) breaks down the steps needed to start a business and make money, including setting up an entity, obtaining a bank account and payment processor, and identifying what to sell and to whom. He also emphasizes the importance of solving problems and providing value to customers, and advises starting with providing services for free to gain experience and build a customer base.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:06) - How to start a business & 6 types of products to sell
(2:56) - Identify what to sell & solve other’s problems
(7:26) - The problem is you’re afraid to start a business
(8:47) - Change behavior to learn and become smarter
(11:10) - Decide if you focus on the technical or business aspect.
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“Habits and how we create our identities are self-reinforcing.” Today, join Alex (@AlexHormozi) as he guests on The Iced Coffee Hour to talk about how weight loss advice can apply to other areas in your life, experiencing discomfort to get out of your current pain, and how your identity is based on what we do repeatedly. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on The Iced Coffee Hour’s YouTube Channel!
Timestamps:
(0:29) - Switching beliefs in religion and defining nihilism
(7:35) - Finding your heroes, biggest insecurities, & seeking validation
(17:45) - How weight loss advice can apply to other areas in life
(32:05) - You will go through the new discomfort to get out of the current pain
(37:32) - Our identity is based on what we do repeatedly
(46:13) - Just because you’re hungry doesn’t mean you need to eat
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Be in this for the long haul. Today, Alex (@AlexHormozi) talks about how longevity is a key factor to creating success, the state in which you can manage your thoughts, and some insightful strategies for you to continue playing the game.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:04) - Decentricize the way you feel about a bad situation
(3:46) - Prepare your mental state by expecting the worst scenario possible
(6:55) - Place yourself in a different perspective
(8:16) - At the end of the day, a lot of the things we do lose their meaning
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(This episode is a re-run. Original airdate was May 27, 2021)
The broader the foundation, the bigger the peak. Today, Alex (@AlexHormozi) breaks down the phases of your twenties and how to maximize each phase for professional growth. He also emphasizes the importance of gaining general business skills through repetition and leveraging them for higher earnings. Lastly, he advises against making impulsive decisions and emphasizes the value of learning and taking advice from successful individuals in your industry.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:43) - The decisions you make in your 20s have a significant impact
(1:20) - The success sequence for avoiding poverty
(2:35) - Gain as many general skills as possible in your early years
(7:45) - Repetition is key in the early stages of your career
(10:34) - Look for opportunities to chunk up and get leverage
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Education is meant to create people who can add value to society. Today, join Alex (@AlexHormozi) as he guests on The Iced Coffee Hour to talk about the flaws in the education system and the need for more practical life skills to be taught. He also discusses alternative schooling systems and how to add value to someone's life, particularly someone who is out of reach for most people, and his opinion on passing riches to future generations. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:07) - The current education system needs to teach people how to think more
(9:53) - Practical life skills should also be taught in school
(14:55) - Not focusing on news and reducing stress
(27:19) - Time management & mentally switching off from work mode
(34:38) - Alex on getting rid of all his money & thoughts on having kids
(43:44) - Why helping others holds the most weight in making decisions
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Growth will pay the expenses. Today, Alex (@AlexHormozi) talks about the three evil “E’s” in entrepreneurship, how each evil affects you, and advises on what you can do to avoid them! Be careful, for they might just be in front of you without realizing it!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:09) - The 1st evil “E” of entrepreneurship is Expectations
(3:08) - The 2nd evil “E” is Emotions
(8:21) - The 3rd evil “E” is Expenses
(12:12) - The evilest of the E’s and what to do to avoid them
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(This episode is a re-run. Original airdate was May 11, 2021)
Which principle of persuasion are you lacking? Today, Alex (@AlexHormozi) discusses the principles of persuasion and how they can be applied to businesses to sell more products and build successful companies. He also explains how the principles of authority, reciprocity, consistency, social proof, and liking can be used to increase sales and build trust with customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:08) - Reciprocity: Give what you want to receive
(5:49) - Consistency: We judge people based on their actions
(10:25) - Social proof: looking at others on how to behave or what to believe.
(13:43) - Rapport: people like people who like them
(17:06) - Authority: can be a powerful tool in persuasion
(20:06) - Urgency & Scarcity: people value what is scarce
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“You gotta learn how to build, you gotta learn how to sell and you gotta learn how to lead.”Today, join Alex (@AlexHormozi) as he guests on Anik Singal’s The Fighting Entrepreneur to talk about if he plans on investing in companies in the future, switching to organic traffic, what his next book is about, and what sectors he’d like to acquire. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Anik Singal’s YouTube Channel!
Timestamps:
(0:16) - The front & back end of Gym Launch, & Alex’s next book: Hundred Dollar Leads
(5:40) - Plans of investing, Acquisition’s support staff, and switching to organic traffic
(13:16) - Alex shares with us his favorite social platform & what he thinks of the others
(18:50) - If Alex could go back in time & give younger Alex advice what would it be?
(20:49) - Sectors Alex would like to acquire or be a part of in the future
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Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:20) - Main difference between Branding vs Direct Response
(3:02) - Branding can be a potential opportunity for maximizing value.
(5:59) - It’s very rare to find a “Direct Response” company these days
(9:13) - Give people the words that describe your brand instead of redefining it yourself
(13:24) - There aren’t enough older people to pass on their advice
(15:29) - Goodwill compounds faster than revenue
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(This episode is a re-run. Original airdate was March 24, 2022)
“The hardest thing to know is what you don't know.” Today, Alex (@AlexHormozi) talks about the four frameworks he and his company use to analyze the skill of an entrepreneur and how these frameworks tell them how good of an entrepreneur the person is and how much we're willing to bet on the fact that they're gonna be successful.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:32) - 1st Trait: Surround yourself with people wealthier than you
(3:46) - 2nd Trait: Pay to learn and develop your skills
(6:28) - 3rd Trait: Get people to do other tasks for you
(8:55) - 4th Trait: Be in an environment where you can prove your skill
(11:07) - Assess which trait you’re lacking in & work on it
(12:03) - Ignorance & 2 ways to figure out what’s possible
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“Once you basically figure out the model, you can copy and paste a tremendously personalized solution to many people.”. Today, join Alex (@AlexHormozi) as he guests on Anik Singal’s The Fighting Entrepreneur to talk about big plans and goals for Acquisition.com, gives advice on making a company investable, and how creating a licensable model for local businesses can provide incredible value. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Anik Singal’s YouTube Channel!
Timestamps:
(1:01) - Alex shares his big plans and goals for Acquisition.com
(7:07) - On building simple, traditional information businesses that provide value & best outcomes
(9:26) - The goal of Acquisition’s portfolio companies & advice on making a company investible
(16:03) - How can we make our product offerings more valuable for customers?
(18:30) - On creating a licensable model for local businesses to use our system
(20:31) - Key product offerings and revenue sources for Gym Launch when it was sold
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Take advice from poor people on how to be rich! Today, Alex (@AlexHormozi) talks about the 28 ways to stay poor and how these ways can help drive more success for you.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - What is “Inversion Thinking” anyway?
(1:36) - Ways #1-9 - Start tomorrow, blame your circumstances...
(5:30) - Ways #10-18 - Tolerate mediocrity, prioritize looking rich over being rich...
(13:02) - Ways #19-28 - Repeat your mistakes, assume you are always right...
(21:45) - The power of inversion thinking when it comes to taking advice from poor people
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(This episode is a re-run. Original airdate was May 10, 2022)
It’s all about stacking goodwill. Today, Alex (@AlexHormozi) answers the question “how do I get connected with people who are far ahead of me?” and shares with us the exact thing he did to gain the trust of these people and improve his networking skills.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:38) - Ignorance is the highest cost in your success
(2:49) - Providing value is how you connect with people above you
(4:51) - There are two options when it comes to networking with successful people
(9:56) - Do the work first. Trade skills for more skills.
(11:36) - Rules to remember when providing value or favors
(12:58) - People who give move faster in life than takers
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The biggest threat you have to your business is ignorance. Today, join Alex (@AlexHormozi) as he guests on BiggerPockets to talk about the difficult stage when it comes to scaling, bringing more value and money, and finding the right talent for your team. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on BiggerPockets’ YouTube Channel!
Timestamps:
(0:21) - Finding the right talent for your team
(5:18) - Difficulty in reaching millions & the toughest stage in scaling
(13:42) - Advice on bringing more value to your employer & making more money
(19:14) - The hardest part in the beginning of entrepreneurship is ignorance
(27:03) - How does the money come in the door? Where do you start?
(30:32) - Alex answers some quick-fire questions & shares his opinion on TikTok
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Paying attention to profit can possibly make you millions. Today, Alex (@AlexHormozi) talks about how a key moment in his life became the catalyst of his decision-making, the struggles he went through, and the success that followed 6 to 12 months after with Gym Launch.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:24) - Starting with a clean slate after going downhill
(7:05) - No matter what life hits you with, always move forward
(16:32) - Things were starting to get worse
(20:08) - Switching gears & the birth of Gym Launch
(23:52) - The foundation of your business matters
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(This episode is a re-run. Original airdate was April 5, 2022)
“You need someone who has skin in the game.” Today, Alex (@AlexHormozi) shares with us the frameworks and lessons he learned from the many mistakes that led to those four businesses in a row so that you can use them too to grow your business!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:57) - My 1st business, Gym Launch, & the lessons I've learned
(18:03) - Creating my 2nd business: Prestige Labs & why I regretted it
(27:28) - Diving into software as my 3rd business after Prestige Labs
(35:20) - My 4th & current business (aka that I’ll do for the rest of my life): Acquisition.com
(40:28) - Get the right person in the right seat doing the right playbook on the first shot
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“The ability to work itself is trainable…” Today, join Alex (@AlexHormozi) as he guests on BiggerPockets and talks about ways to earn six figures, identifying your customer profile, his thoughts on online millionaire gurus, the skill of hiring, the “don’t be cute” approach, and more. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on BiggerPockets’ YouTube Channel
Timestamps:
(0:37) - Quick background on Alex & getting to know facts about him
(8:50) - Alex’s thoughts on online millionaire gurus & the “don’t be cute” approach
(15:03) - Ways to get to six figures & identifying your customer profile
(26:33) - Finding like-minded people in his entrepreneurial journey
(29:56) - Scaling up your business & learning the basics
(32:11) - The skill of hiring well and its problem
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Within 12 months, life went from 0 to 100 real quick. Today, Alex (@AlexHormozi) talks about one of the most pivotal moments in his life that took him from a head-on collision with a DUI & no money to his name to having $3 Million in profit and not knowing what to do with it.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:53) - What my life looked like prior leading to my DUI
(6:52) - It's about not being afraid to take certain decisions
(8:56) - 2 takeaways: Most people don’t regret doing things & you have to be confident with the decisions you make
(10:26) - Going all-in with Gym Launch and the decisions that were left to move forward
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(This episode is a re-run. Original airdate was March 21, 2022)
When things in life start to seem easier, that’s when you should be going harder. Today, Alex (@AlexHormozi) shares with us the 20 conversations that were pivotal in shaping the entrepreneur he is today and breaks down each vital lesson he learned from these conversations.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:08) - #1-4: Character, opportunity, offers, and timing
(6:19) - #5-8: Level of effort, perspective, giving too much, and fat pitches
(13:08) - #9-12: Repetition, learning budget, mutual agreement, and a bigger total addressable market
(19:40) - #13-16: It’s not about you, personal branding, fame has pros & cons, and doing more
(27:08) - #17-20: Investing, leveraging your product, and 2 lessons from Warren Buffet
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“I see brand as reputation, and I see reputation as what people say about you when you're not there.” Today, join Alex (@AlexHormozi) as he guests on Behind the Brand with Bryan Elliot and share his criteria on what makes a brand, what he thinks of fast tracking to financial freedom, and the beliefs he longer follows. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Behind the Brand’s YouTube Channel!
Timestamps:
(0:50) - What is a deep belief you had that you no longer believe in?
(8:57) - The criteria Alex uses when he hires people
(16:24) - How do you create a competitive advantage?
(25:49) - Is there a fast route to financial freedom?
(35:49) - Definition of a brand & how do you build one?
(38:34) - Final parting words of advice from Alex & about his books
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Win negotiations before you even start them! Today, Alex (@AlexHormozi) talks about the steps and the process he learned from selling a business in order for you to know what to expect and what to look out for in order to get the best deal for your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:48) - My process of selling businesses
(4:03) - Phase 1: Prerequisites
(11:36) - Phase 2: Find a banker or broker
(19:44) - Let’s start the process
Follow Alex Hormozi’s Socials:
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(This episode is a re-run. Original airdate was April 28, 2022)
“Capitalism is the only system where both people say thank you after an exchange.” Today, Alex (@AlexHormozi) shares with us the seven lessons he learned in his first job that gave him million-dollar results. He dives into each lesson’s background story and how you too can practice them in your own business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:17) - Lesson #1 - How to deal with angry customers
(4:33) - Lesson #2 - Creating new products
(6:33) - Lesson #3 - Getting people to say yes by saying no
(8:05) - Lesson #4 & 5 - Sawdusting and providing benefits to the customer
(11:53) - Lesson #6 - Double the amount of products people would buy
(13:34) - Creating continuity for your product & become top of mind
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“This is not the life I want to lead. I am not happy doing this every day. I would prefer to not be alive if this is what my life will be continuously.” Today, join Alex (@AlexHormozi) as he guests on Behind the Brand with Bryan Elliot and takes us back to when it all started, the trials and tribulations he had to endure, and the day his journey as an entrepreneur would change forever. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Behind the Brand’s YouTube Channel!
Timestamps:
(0:40) Alex’s early beginnings in business & trying to live up to expectations
(10:07) - Fear as a driver to hustle and the use inversion thinking
(17:30) - Finding interests in business and fitness (together)
(21:11) - The hardships Alex had to face and learning them the hard way
(36:19) - Early blueprints of Gym Launch and finally cracking the code to their success
(43:01) - “I had to learn how to do business on my own in order to learn how to partner later”
Follow Alex Hormozi’s Socials:
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If you’re young and think you know everything? Reality check: you don’t. Today, Alex (@AlexHormozi) talks about why there are so many 20-Year-Olds who aren’t earning as much money as they think they deserve, why they should focus on learning & skill stacking, and why hustling and actually loving the game will benefit them as they grow older.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:41) - The longer you delay your earning cycle, you compound your learnings
(7:29) - Start from the bottom, don’t fast-track your way to make money
(8:59) - Keep hustling, keep learning. You’re not as good as you think you are
(11:55) - If you love the game, you don’t care about the short-term earning
(17:26) - 2 steps to stop yourself from falling into this trap of “earning fast”
(18:46) - Understand what season you’re in & focus on compounding your skills
Follow Alex Hormozi’s Socials:
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“Rich people have the same problems that poor people do. They just want them solved differently.” Today, Alex (@AlexHormozi) talks about how raising your prices will actually benefit you more than you realize & the implications of raising your prices, the strategies on how you can sell to the rich, and ultimately know which type of customer you're trying to sell to in order to create a successful business!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:54) - 5 things you should know about raising prices from a customer’s perspective
(7:53) - 5 significant things that will change once you raise your prices
(15:59) - Solving rich people's problems & using the value equation
(22:26) - Rich people will always look for the “best", not “best value”
(30:53) - When you sell to rich people, you get to charge rich people prices
(35:13) - A lot of people’s prices are a reflection of their value of themselves.
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“Many of the people that I know who have tremendous amounts of money, have huge fears around being poor.” Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to talk about what winning looks like from his perspective, how he views his self-worth then and now, and the steps he’d take if he were forced to be a billionaire ASAP. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Lewis Howes’ YouTube Channel!
Timestamps:
(0:28) - What would Alex do if he were forced to be a billionaire?
(11:11) - Holding back and Alex’s view on his self-worth
(17:50) - What does winning look like for Alex?
(24:06) - Will getting wealthier become easier or harder?
(32:34) - Alex’s “big exit” and what he expected to happen after
(39:02) - When people come from a place of that intention of service
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Change is coming and we should embrace it. Today, Alex (@AlexHormozi) is diving deep into his thoughts about A.I (artificial intelligence) and talks about how this advancement can improve our lives in business, the economy, our day-to-day activities, and why we shouldn’t fear this new technology and its capabilities.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:09) - Understanding A.I & its implications with the nature of work itself
(8:03) - How A.I will change the way businesses & the economy operate
(19:47) - A.I and the day-to-day tasks in business
(27:51) - The relationship between A.I & Romance
(30:18) - A.I and how it actually extends to interplanetary
(34:03) - Adopt the mentality that A.I is here to supercharge me, not replace me
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The moment you feel unsure, don’t do it. Today, Alex (@AlexHormozi) shares with us the 24 rules of investing he has come up with in order to help you make easier & better decisions, and use any of these principles as a guide whenever you need to make choices.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:17) - Investment Rules #1-6
(4:23) - Investment Rules #7-12
(9:52) - Investment Rules #13-18
(16:16) - Investment Rules #19-24
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The biggest gifts I got from those wasn't even the education, but it was the perspectives on reality. Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to talk about why it’s becoming harder for people that haven’t made money, the skills and habits of wealthy people, and why having a poor mindset can ultimately lead to your downfall. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Lewis Howes’ YouTube Channel!
Timestamps:
(0:45) -The poor mindset & finding the right mentors
(12:57) - The skills and habits of wealthy people
(25:44) - Why is it so hard for people that haven't made money?
(38:03) - Protecting your ego vs. helping others accelerate faster than you
(41:00) - What does Alex’s vision look like now?
Follow Alex Hormozi’s Socials:
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Less flexing, more hustling. Today, Alex (@AlexHormozi) shares with us the 14 mistakes that most people in their twenties and how these mistakes have long-term effects. He dives into each mistake and how you can avoid them as soon as possible.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:49) - Money Mistakes #1-5
(6:25) - Money Mistakes #6-10
(15:47) - Money Mistakes #11-14
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“Growth just happened as a consequence of not stopping and steady, consistent improvements over time.” Today, Alex (@AlexHormozi) talks shares with us the 5 different ways you can scale your business to reach millions in revenue and the pros & cons of each way to scale. So, which way to scale suits you?
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:16) - 1st way to scale is going up-market
(4:24) - 2nd way to scale is going down-market
(6:21) - 3rd way to scale is going adjacent-market
(8:39) - 4th way to scale is going broader
(11:55) - 5th way to scale is to go narrower
Follow Alex Hormozi’s Socials:
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How do you win at business? You win by not stopping. Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Show to talk about our self-limiting beliefs in life, working in order to “honor the game”, and the frames of reference you live by. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Tom Bilyeu’s YouTube Channel!
Timestamps:
(1:43) - What do I believe to be true that is not?
(14:54) - Why you should be “honoring the game”
(25:43) - How does Alex see himself now in his journey?
(33:25) - Your frames of reference in life are everything
(41:22) - Do not cast power to your excuses, because no one else will.
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It’s about being a smart cookie. Today, Alex (@AlexHormozi) talks about how he was able to build a hundred thousand dollars per month in profit without having any employees and how this simple but powerful framework can be used by any kind of business! (Hint: it has something to do with your offer.)
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:55) - Business model works for any brick & mortar business
(4:05) - 3 Things that will make this business model work for you
(9:22) - Meet all your leads again & sell them retail products
(10:15) - The 11 things that went wrong for Alex
(15:55) - Learn how to make a Grand Slam Offer
(19:17) - Tips on how and where to start with the tech side
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Which Money Rule will you follow? Today, Alex (@AlexHormozi) shares with us the 42 beliefs he has around money that have helped him along his entrepreneurial journey and advise us on the things we shouldn’t be doing if we want to become successful.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:03) - Money Rules #1-7
(6:51) - Money Rules #8-14
(11:50) - Money Rules #15-21
(18:46) - Money Rules #22-28
(25:27) - Money Rules #29-35
(31:06) - Money Rules #36-42
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Most people have a dramatic underestimation of how much volume it takes to be successful. Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Show to talk about the traits of highly successful people, why people are afraid of “sucking”, and things that make or break a salesperson. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Tom Bilyeu’s YouTube Channel!
Timestamps:
(0:36) - Successful traits & skillsets, and common mistakes
(11:25) - Having the methodology & the fear of sucking
(20:10) - The traits of highly successful people
(27:08) - Expectations & the “boring” work
(35:34) - What makes a salesperson “creepy”?
(47:03) - The beliefs we have about our emotions are the things that drive us mad
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The game has changed, and the entire economy has shifted. How will you continue to play? Today, Alex (@AlexHormozi) shares with us what he does with his money when it comes to investing, things you need to do in order to get safer and higher returns, and how you can avoid the risks in between.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Because the economy has changed, things are priced differently
(2:48) - Interest is a function of risk
(4:57) - 2 reasons treasuries are just as liquid as a bank account
(9:09) - Where you invest is what you know
(11:10) - “Diversification is a hedge against ignorance.” & “it's only risky when you don't know what you're doing.”
(16:45) - Alex shares the 3 steps of his investing phase
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Who is your customer? Today, Alex (@AlexHormozi) talks about the concept of 20% of customers spend 80% of the money, why researching and profiling your customer is incredibly important, and providing more valuable products customers consume because after all, the buying power lies within the customer.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:49) - Researching lets you know exactly who you choose to serve & who you choose not to
(4:53) - The 4 steps to understanding your customer better
(13:15) - Pick the people that we feel like we can serve the most and create the most value for
(20:58) - People try and solve all of these other problems in the business rather than thinking
(24:47) - Knowing your ideal customer journey forces patience
(26:25) - Fortunes are created when we sell stuff that people won't stop giving us money for
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And so I was so afraid of losing that, just not quitting became the one thing... Today, join Alex (@AlexHormozi) as he guests on Ed Mylett’s Show to talk about the kind of mindset he had when he was at one of the lowest points in his life, what is scarcity stacking and how the concept of FOMO is being used in business. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Ed Mylett’s YouTube Channel!
Timestamps:
(1:35) - Belief contradictions coexisting within.
(3:26) - Alex's focus during life's lowest point: Controllable aspects.
(8:42) - Exploring the "Scarcity Stack" concept.
(14:05) - FOMO creation: Scarcity and urgency as key elements.
(20:05) - Marketing and product creation intertwined; skill development insight.
(26:50) - Would Alex revisit past struggles given the chance?
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Shedding identities is such a core part of entrepreneurship (...) you have to be willing to say, “I am no longer this way.” Today, Alex (@AlexHormozi) shares with us his more in-depth perspective on why it’s okay to have friendships that don’t last long, the kinds of relationships that we need to keep in order to succeed in life, and why you should never take to heart the words or labels that are said about you (even if they’re from loved ones). This is part 2 of the episode.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:48) - The best way to maintain relationships is to continue to provide value to the other person
(5:22) - Humility isn’t decreasing regard for oneself, but increasing regard for others
(9:59) - If you really love the person, have a hard conversation & set them free
(11:09) - Walking a different path entails shedding friends faster
(12:32) - How much do I love my goal? How much am I willing to endure or sacrifice?
(13:18) - Sacrificing things that other people are not willing to
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Business doesn't have to be hard. You just have to think through the math and be willing to be embarrassed. Today, Alex (@AlexHormozi) breaks down the business behind test prep tutoring, how this simple business can give you a great opportunity you could make top 1% earnings with no capital out of pocket, and some tips you can do to sustain the business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:24) - Sell the outcome of the product
(5:39) - The business model of test preps is extremely repeatable
(13:29) - Your fear gets in the way of inquiring
(13:58) - Giving services for free in exchange for feedback, testimonials, and referrals
(17:06) - 2 ways of reaching out: ads and referrals
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“You can either let life beat the strength out of you, or you can let it beat into you…” Today, join Alex (@AlexHormozi) as he guests on Ed Mylett’s Show to talk about his definitions of what opportunity and leverage mean to him, the everyday urgency blueprint, and overcoming his struggle to “prove to a fictitious person that they’re wrong”. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Ed Mylett’s YouTube Channel!
Timestamps:
(1:27) - Opportunity, leverage importance in Alex's perspective.
(6:39) - Leverage defined; exploration of four types.
(12:22) - Overcoming challenges; proving oneself to a fictional critic.
(16:23) - Overcoming the struggle of proving oneself to his dad.
(19:13) - Living in the present, practicing gratitude, Alex's perspective.
(24:53) - Everyday Urgency Blueprint: Boring work, repeating successful actions.
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Growth comes through elimination. Today, Alex (@AlexHormozi) shares with us his more in-depth perspective on why it’s okay to have friendships that don’t last long, the kinds of relationships that we need to keep in order to succeed in life, and why you should never take to heart the words or labels that are said about you (even if they’re from loved ones). This is part 1 of the episode.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:50) - Your love for someone = time you’re willing to give up for them
(10:08) - Our identity is based on the labels we say about ourselves
(12:24) - In every season of Alex’s life, he makes new friends and sheds old ones
(15:11) - To make a great company, you need to have hard conversations
(17:24) - Every time you switch career paths, you start at zero again. But your existing skills retain
(19:20) - People will judge you on how you spend your time
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It’s all about thinking smart, not hard. Today, Alex (@AlexHormozi) shares with us the three big costs of living, how you can make the most of your money with these costs (without getting bankrupt), and shares some advice about approaching opportunities presented to you.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:56) - Making the most of your money with Food
(5:34) - If you can get competitive with yourself at how little you can spend, the better
(12:09) - If you know it doesn't cost you much to live, your risk tolerance goes up
(18:46) - the people who make the most money treat it like a game
(23:17) - Advice on how to approach opportunities ahead of you
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“Understanding the motivation of the person who's influencing you to stay put is useful.” Today, join Alex (@AlexHormozi) as he guests on Ken Coleman’s Show to talk about why not all friendships matter as you grow, the sacrifices you need to make if you want to be successful, and how parental expectations may or may not control the way you achieve your goals. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Ken Coleman’s YouTube Channel!
Timestamps:
(1:26) - 95% of our success or failure in life is directly related to the people we spend the most time with
(7:55) - I want to be successful, but my family is holding me back…
(15:51) - The condition of parental expectations
(19:18) - The roles of men and women in the workforce today
(25:09) - Fear of failure is actually worse than failure itself
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Slow and steady always wins the race. Today, Alex (@AlexHormozi) talks about Chik-fil-A’s story, interesting facts about the company, what they did to stay in the game, and some important lessons we can apply to our own businesses.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:26) - The difference between mercenaries and missionaries
(5:24) - Longevity and staying deeply rooted in everything they did
(9:09) - You have a “cash-year” machine and a “cash-reinvestment” machine
(13:50) - Chick-fil-A believes in its values through and through & its culture of service
(17:41) - Integral lessons to learn from Chick-fil-A’s story
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Make it harder for them to leave. Today, Alex (@AlexHormozi) shares with us one of the biggest problems people face when it comes to growing their business, some lessons that will help you avoid spending recklessly, and why we shouldn’t keep on creating new things in order to make more money.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:37) - Be in the reorder business, not the selling business.
(3:05) - is there a way that we can get someone to buy this and never stop paying for it?
(4:58) - If given the chance, how would you restructure your customer’s experience?
(6:31) - The point of making the first sales is to get customers
(10:01) - The person who controls the money has leverage
(10:52) - Everyone misses is that actual improvement loop in their business
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“You must suck before you are good.” Today, join Alex (@AlexHormozi) as he guests on Ken Coleman’s Show to talk about the story of his 18-year-old neighbor’s path of not choosing to go to college, defining “goodwill”, and what pumps him up when it comes to his mission in life as an entrepreneur. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Ken Coleman’s YouTube Channel!
Timestamps:
(1:22) - Is college still relevant today?
(8:52) - The Tale of Two Jacobs
(17:22) - You must suck before you are good
(22:16) - The connection between pain and pleasure
(24:12) - Alex’s top 3 talents, what fires him up, and defining “goodwill”
(32:00) - “My net worth is the narrative.”
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There’s more to froyos than just the sprinkles on top… Today, Alex (@AlexHormozi) talks about how he almost decided to completely pursue his entrepreneurship path with a frozen yogurt business, the different lessons you can apply from this industry, and some interesting facts about froyos!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:59) - Franchise aims: Cover bills, beat stock market returns.
(4:27) - Industry entry tip: Explore foreclosure sites for affordable equipment.
(6:11) - Frozen yogurt landscape: Poorly competed, franchise-focused, not brand-building.
(14:41) - Lessons 1-3: Flexible pricing, attention redirection, variant control.
(16:03) - Lessons 4-5: Utilize foreclosure sites, leverage "default option" power.
(18:11) - Customer acquisition: Word of mouth, affiliates most profitable.
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The road to hell is paved with good intentions. Today, Alex (@AlexHormozi) talks about why it’s okay to accept the negative feelings or situations we have and leverage on these emotions instead of improving on them. Sometimes, negative fuel can drive you to do better.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:03) - Utilize life's challenges as energy for motivation.
(3:49) - Connect poverty to insufficient rich-creating activities; leverage motivation sources.
(5:06) - Learn from painful past; guide for future choices.
(6:43) - Turn pain into a fuel for motivation, accept overflowing energy.
(10:22) - Gap between perceived and actual best; understand your capability.
Follow Alex Hormozi’s Socials:
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(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)
“If you have to be an amazing salesman to make the business work, the business is broken.” Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about having an exceptional customer experience and how to blend that in a way to sell more expensive stuff over time. This interview was done all the way back in 2019 but still holds incredible value today. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Billy Rickman’s YouTube Channel!
Timestamps:
(1:06) - 5-step customer journey framework explained by Alex.
(5:47) - Strategies for selling high-ticket offers without initial industry knowledge.
(9:53) - Overcoming limiting beliefs on industry-specific effectiveness.
(12:16) - Three immediate actions for business growth
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All paths can lead to one million. Today, Alex (@AlexHormozi) shares with us the many ways a person can make 1 Million dollars. You’d be surprised by some of the ways he suggests and you’ll never know if one of these is for you.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:50) 1st-5th: Sell high, borrow, leverage contracts, earn commissions.
(4:56) 6th-9th: Tap into scarce resources, sell units, no-money-down deals, arbitrage.
(11:42) 10th-12th: Identify undervalued assets, sell high without ownership, sell high-ticket items.
(20:26) 13th-15th: Combine profitable elements, facilitate loans, promote others' products.
(24:40) Last method: Arbitrage between two entities for earnings.
Follow Alex Hormozi’s Socials:
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(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)
You have to be self-disciplined and self-motivated to stay in the game. Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about how to do business without breaking the bank and how to leverage hard work within the context of a small business (during the time he was doing Gym Launch). This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Billy Rickman’s YouTube Channel!
Timestamps:
(0:57) - Rapid growth: How without bankruptcy or losing sanity?
(3:55) - Success factors: Hard work, strategy, knowledge, individual contributions.
(5:46) - Embrace failure; change perspective for industry resilience.
(8:15) - Is "self-discipline" a unique advantage in the gym industry?
Follow Alex Hormozi’s Socials:
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You have to learn how to say no to the woman in the red dress and focus on what’s really important ahead. Today, join Alex (@AlexHormozi) as he presents his keynote at Future Flipper to talk about his definition of “work”, the importance of creating volume and leverage when it comes to output, and the other three ways you will not get leverage. This is part 2 of the keynote speech.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - Choose one, focus; any can succeed with dedication.
(3:35) - Resist distractions; be the one saying no.
(6:51) - Patience is behavioral, not just about feelings.
(15:35) - Unreasonable focus makes failure unlikely; stack the deck.
(19:59) - Invest time in enhancing lead magnet, offer; key to success.
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Get them hooked, get their attention. Today, Alex (@AlexHormozi) talks about how his multiple beliefs about personal branding and creating content were thrown out the window after seeing highly influential figures do it, how “attention” is the new “oil” in business, and the factors you need to get that attention from your audience.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:10) - Reality shift: Personal branding's power seen through influencers' success.
(8:29) - Attention, today's scarce resource; audience is the real output.
(16:07) - Long-term success requires significant patience in the game.
(34:12) - Huge success needs compounding, multiple leverage forms, time efficiency.
(39:23) - Personal branding: Offer value, not just self-focus; audience-centric.
(42:56) - Building personal brand: Sell values, ideals, not just products.
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The business is the backbone, not the front. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about creating flow, adding friction, how much friction to create and when to improve the customer experience. He also answers the question of reconciling the difference between an MVP and a grand slam offer. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Ryan Daniel Moran’s YouTube Channel!
Timestamps:
(0:53) - Structure offers for exceptional customer experience.
(7:17) - Comparison: Pickup lines vs. marketing confidence and conviction.
(10:30) - Offer's role, anti-MVP, "flow before friction" explanation.
(18:42) - Alex's ventures grow fast—focus on flow or primary lever?
(22:35) - Demand strategy: Meet capacity or create scarcity for growth.
(32:44) - $100M Offers book sections: Market, product, enhancers detailed.
Follow Alex Hormozi’s Socials:
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If you teach something new and they’re not able to tell you about it, that means they didn’t truly learn. Today, join Alex (@AlexHormozi) as he presents his keynote at Future Flipper to talk about his definition of “work”, the importance of creating volume and leverage when it comes to output, and the ways you will not get leverage. This is part 1 of the keynote speech.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:38) - "Outwork me" misconceived; Alex defines work as output.
(6:52) - Volume and leverage key: Move lever, maximize output.
(10:26) - Money's link to time, leverage crucial for earnings.
(12:49) - Leverage pitfalls: Uninformed optimism, divided focus explained.
(19:14) - Epic tasks require sustained effort, avoiding overestimation of abilities.
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The path to entrepreneurship is much more complex than you realize. Today, Alex (@AlexHormozi) talks about the different lessons he wished he had learned after college regarding business, life, and himself. Sometimes, it’s all about shedding false truths in order to see the world more clearly.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:38) - Decisions: Assume humility, self-respect, mindful selling language.
(6:52) - Reading impact, unique traits, goodwill's rapid growth.
(11:28) - Life truths: Embrace death, ordinary actions yield greatness, diligence.
(16:43) - Core values non-negotiable, humility crucial, happiness perspective.
(24:19) - Cycle of success: Failure, learning, success, complacency, failure.
(26:31) - Bonus Lesson 14: Invest in making truths tangible.
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People want to buy, expensive things. People will become more convicted. The more they invested, they become. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about marketing promises, the ethics behind delivering high ticket offers, and more. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Ryan Daniel Moran’s YouTube Channel!
Timestamps:
(1:41) - Alex's emphasis on quality products and his process for ensuring it.
(6:34) - Contrasting the "Magician" (who emphasizes effort) with the "Mule" (who works all day) and addressing customer expectations.
(8:55) - Alex's perspective on earning the CEOs of publicly traded companies and understanding the average income of your target client.
(18:03) - Exploring the ethics behind charging high prices and the importance of conviction and certainty in selling.
(26:24) - Alex's mindset and methodology when it comes to physical products.
(37:07) - The three fundamental tests and the value equation in business.
Follow Alex Hormozi’s Socials:
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Stay focused on the goal. Leave no room for distractions. Today, Alex (@AlexHormozi) talks about why you should avoid opportunities that are potential distractions to your growth, not needing a fancy play to be successful, and stop thinking you are going to outcompete other people.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:02) - The importance of saying no to distractions and new opportunities as you progress in your career.
(3:27) - Success is about doing the obvious things consistently for an extended period without overestimating your intelligence.
(7:08) - Transitioning from seeking new opportunities to optimizing existing strategies.
(10:18) - Focusing on the obvious truths rather than constantly chasing new ideas.
(14:03) - The key to success is consistent effort in the right direction, not necessarily fancy plays.
(15:58) - The arrogance of thinking you can outcompete others when you're split among multiple things.
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(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)
It's so much easier to have influence once you have the thing than to try and get influence to make money. Today, join Alex (@AlexHormozi) as he guests on Vince Del Monte’s YouTube to talk about investments, reinforcing behavior, and scaling teams so that other people can do the work for you so that you can ultimately make more money without doing all the work. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Vince Del Monte’s YouTube Channel!
Timestamps:
(0:38) - Addressing the need for a better program and different types of guarantees.
(3:59) - Insights on building your first team, delegating responsibilities, and scaling.
(7:06) - Thoughts on building and maintaining an internal team efficiently.
(10:06) - Strategies for investing money effectively.
(14:42) - The importance of authenticity and avoiding pretenses, especially in terms of financial status.
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“No one can outwork me”... stop lying to yourself. Today, join Alex (@AlexHormozi) as he talks about the factors to consider when it comes to increasing the leverage of your activities in your business, how a good strategy entails all players in the team using their specialties, and using the right metric to measure success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:14) - Factors like volume and repetition contribute to effectiveness.
(3:56) - Strategy involves organizing team members and their skills.
(6:20) - Success requires honing skills, application, teamwork, and recruitment.
(13:06) - Choose the right game and metric for entrepreneurial success.
(16:29) - Effective leadership involves leveraging team activity.
(19:59) - Delegate activities in reverse order of personal efficacy.
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Desperation a lot of times leads to innovation. Today, join Alex (@AlexHormozi) as he talks about his experiences when starting out from ground zero, having a Plan B, and the kind of mindset you should have when starting out.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:56) - Having a Plan B is beneficial due to unknowns.
(2:35) - Alex learned to sell, faced setbacks, but used earnings as capital.
(10:16) - Overcoming fear of money, focusing on learning, and mindset.
(11:50) - Alex reinvests earnings, maintaining a mindset of starting from zero.
(14:29) - Cash flow positive from the beginning, maintaining a zero-start mindset.
(16:17) - The questions you ask shape the problems you solve.
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(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)
There is a space choosing between to extremes, but keep close to the choice that is totally risk reversal. Today, join Alex (@AlexHormozi) as he guests on Vince Del Monte’s YouTube to talk about scarcity urgency on resigns, attracting low-quality leads, using the cohort method, and more. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Vince Del Monte’s YouTube Channel!
Timestamps:
(0:47) - Cohort method, high-ticket coaching, and rolling urgency strategies.
(10:31) - Scarcity urgency for resigns: maximize renewals and upgrades.
(14:14) - Techniques for ascending to the next level, including downselling the upsell.
(17:01) - Avoiding low-quality leads while offering guarantees in your business.
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If you had the choice to go back, would you go to college again? Or make your own path? Today, Alex (@AlexHormozi) shares with us the insightful talk he had with his 18-Year-Old about not going to college, giving him different perspectives on if he chose one path or the other. He also talks about the cost of college vs. the opportunity cost of going to college, choosing the path that gives you long-term success, investing in skills and learnings, skill-stacking, and accepting that failure is part of the process.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(4:47) - Restructure education: Majors based on business departments for job relevance.
(11:08) - Choose paths for long-term success; embrace initial challenges for growth.
(17:09) - Master your passion, self-teach, share learnings, build valuable skills.
(21:12) - Alternatives to college: Apply to companies, invest in courses, seek mentors.
(31:27) - Create access to mentors, appreciate imperfect advice, skill-stacking importance.
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What does it take to own a billion dollars? Just money? Investments? Hard work? Today, Alex (@AlexHormozi) shares with us the truth behind becoming a billionaire, the misconceptions around it, and how thinking in magnitudes in order to reach this goal will help you in the long run.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:47) - Misunderstanding: You own, not make, a billion dollars. Alex's perspective.
(4:45) - Becoming a billionaire requires full-time dedication and profit focus.
(7:13) - To be a billionaire, own something worth a billion, think big.
(8:51) - Steps to make $700 million/year: scalable opportunities, large market, high margins.
(10:06) - Clarification: You don't make 1 billion; you own it. Math example.
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(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)
Today, join Alex (@AlexHormozi) as he guests on Emmanuel Abolo’s YouTube to talk about what would Alex do if he were given a 2nd chance in his entrepreneurial journey, asking for referrals and testimonials, and the six different channels used in lead generation. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Emmanuel Abolo’s YouTube Channel!
Timestamps:
(0:43) - Selling offers: Include bonuses, upsells, downsells, avoid hesitation.
(3:24) - Approaching past self: Utilize knowledge and experience effectively.
(6:46) - Handling client requests for testimonials or references with new offers.
(9:18) - Positioning agency for high-paying clients: Emphasize value, expertise.
(11:21) - Elaborating on 6 lead generation channels; thoughts on organic markets.
(16:12) - Future plans: Books on Lead Generation, Money Models, and beyond.
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The brand is a reflection of what a person desires to be. Today, Alex (@AlexHormozi) talks about how he would create a multi-million dollar business using nose strips, the directions he would take to market the product, how he would help solve the problems of his potential market, and how brands should look deeper into satisfying the desires of their customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:30) - Alex's hypothetical brand: Nose strip business with motivational branding.
(4:53) - Financial impact: $16 gross margin on a $20 product.
(7:52) - Unique manufacturing capacity triples product value; influence campaign adds 40% top line.
(10:07) - Potential value of the brand: $40-60 million; motivational targeting.
(12:17) - Angle brand towards the audience; lesson from "The Garlic and the Ham."
(15:21) - Brands reflect personal beliefs; people vote for what they believe.
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Jack of all trades, master of none… but better than a master of one. Today, Alex (@AlexHormozi) talks about why he prefers not to fall into the trap of reading 1 book every week, how he approaches education generally, and why it’s also better to learn as you’re doing the thing rather than read about it.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:55) - Alex's reading approach: Targeted seasons for focused learning.
(2:46) - Learning from experience; books, seminars provide context, not solutions.
(4:48) - Don't overthink initial steps; take the first step forward.
(7:07) - Learning by working for others; applying knowledge in real scenarios.
(8:17) - Reading during seasons for context, exposure, and broader thinking.
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(Disclaimer: This interview was recorded over a livestream. We apologize in advance for the quality of the audio.)
It's more about embracing change and about being flexible in terms of the goals that we set. Today, join Alex (@AlexHormozi) as he guests on Emmanuel Abolo’s YouTube to talk about convincing people to say yes to your high-ticket offers, how the grand slam formula can be applied to any kind of business, and trying to solve every perceived problem of your market. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Emmanuel Abolo’s YouTube Channel!
Timestamps:
(1:11) - Niche switching doesn't solve client acquisition; focus is key.
(5:17) - Overcoming challenges convincing clients to pay substantial fees.
(9:31) - Guaranteeing results in relationship marketing; transferring to other markets.
(11:58) - Qualifying avatars for grand slam offers; adaptable strategy.
(18:27) - Market efficiency and offer planning to avoid regression.
(21:28) - Addressing multiple problems; impact on overall market strategy.
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A great mentor will make sure you’ll move ahead in the path, even if he gets left behind. Today, Alex (@AlexHormozi) shares with us an eye-opening perspective about mentors and mentees, what the purpose of mentors are in our lives, and the true meaning of “passing it on”. Is there a mentor in your life that comes to mind?
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:46) - Respect all mentors; each prepares you for the next.
(2:13) - Gratitude to mentors for providing a head start.
(8:06) - Mentor success: Mentees surpassing is a sign of good teaching.
(10:12) - "Give away the secret, sell the implementation" explained.
(12:20) - Alex's motivation: Helping others succeed, making a difference.
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When something becomes more expensive, people perceive its value in a higher way. Today, Alex (@AlexHormozi) talks about the steps he did in order to make over $5 Million in 8 weeks, why doubling your price is the best option to choose, and explains these steps using a hypothetical scenario at the end of the episode.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:04) - Business growth wish: Double customers, double price, or extend retention?
(3:37) - Best profit strategy: Double the price; Alex's successful example.
(6:19) - Increase pricing by 50%, maintain product, boost sales.
(7:52) - Pricing tied to emotions; fear of breaking established prices.
(9:38) - Three steps to double profits: Pricing Survey, internal communication, customer communication.
(21:21) - Alex's hypothetical business: Walkthrough of doubling the price.
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If you never quit, then you won't fail. That's the prerequisite of entrepreneurship. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how to acquire customers profitably, the formula, mindset, and models that he uses to achieve this success, and touches on topics about seeking family approval, etc. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Tanner Chidester’s YouTube Channel!
Timestamps:
(1:17) - Alex's business approach: Organic leads without paying; no pre-existing formula.
(6:54) - Strategies for easier marketing; significance of consistent growth.
(9:50) - Addressing lack of support from family; advice for those struggling.
(15:00) - Leila Hormozi's impact, Alex's daily life, and future plans.
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Is your routine really productive for you? Today, Alex (@AlexHormozi) talks about the question that many people keep asking him: his “Millionaire Morning Routine”. He talks about how this routine should actually be done in reverse, the implications of having this kind of morning routine, and why understanding productivity and leverage is important when creating your own routine.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:59) - Define productivity; focus on least effective routines, avoid perfection.
(2:51) - Critique of "Millionaire Morning Routine"; commitment over routine specifics.
(5:10) - Emphasize outcome thinking; leverage tasks based on effectiveness.
(7:26) - Entrepreneurship: Consistently trading time; prioritize high-leverage tasks.
(10:38) - Remember to assess task productivity, evaluate leverage, and do the work.
(14:23) - Maximize personal work time; ensure focus on the right tasks.
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Do you walk your talk? Or are you just saying that? Today, Alex (@AlexHormozi) talks about how there are so many people who about things they haven’t even done themselves which results in painting a false image of authority, and why being completely honest with your intentions from the get-go and documenting your process is better in the long run when you’re trying to leave your mark in the industry.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:34) - Common growth hindrance: Misalignment of brand and authority focus.
(2:46) - Difficulty delivering theoretical business knowledge without evidence. Be transparent.
(4:58) - Shift to depth and specificity in language for valid insights.
(7:06) - Speak with authority based on experience, document your journey.
(9:26) - Consider audience intention; authenticity is crucial.
(11:29) - Service value lies in implementation, accountability, troubleshooting, and problem-solving perspective.
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The only games worth playing are games that you can continue to play. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how the role of having general business acumen can contribute to general business success, how pain can be used to feel success, and how to simplify your offers in such a way that they're both compelling, easy, valuable, and get people to buy them. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Tanner Chidester’s YouTube Channel!
Timestamps:
(1:40) - Book inspiration from years of knowledge, hiring high-level talent.
(4:32) - Asking experts right questions, millionaire efficiency with 2-day workweek.
(8:22) - Strong business background's impact on success, scariest entrepreneurial moment.
(10:56) - Trend of successful people avoiding failure, Alex's perspective evolution.
(14:01) - Simplicity challenge; litmus test to gauge offer complexity.
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You're letting people know one-on-one about the stuff that you sell. Today, Alex (@AlexHormozi) talks about how you can possibly leverage referrals and affiliates, an interesting story about cold outbound sales, and how you can profitably grow, even if you're capital constrained.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:28) - Cold outbound strategy: Affiliates to customers, cost-effectiveness emphasized.
(2:52) - Math breakdown of two girls selling energy drinks at the beach.
(3:58) - Vital role of a good product; giveaway strategy for virality.
(6:51) - Marketing efficiency key; benchmarks like LTV, CAC ratio crucial.
(8:43) - Cold outbound applicable to various businesses; direct communication methods.
(9:44) - Consider ideal cash flow of acquisition; aim for quick returns.
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Gain their trust by selling what you (don’t) have. Today, Alex (@AlexHormozi) talks about one of the most powerful sales tactics he’s been using: Ghost Products. He dives into how he was able to discover this idea, how to apply it, and how it’s a concept on diming imaging admission that you can do as a salesperson to gain the trust of your customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:07) - Sold product out of stock by offering alternatives, giving instructions.
(3:59) - "Ghost Products" build trust; distinguish help from manipulation with intention.
(5:38) - Trust gained by offering low-margin items generously; present vision.
(8:14) - Upsell using prescriptive closes; associate product use with existing habits.
(10:35) - Emphasize the problem-solving aspect if the customer doesn't buy immediately.
(13:11) - Sales goal: Move to the customer's side of the table.
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And if you give more than you take, the marketplace will always reward you... Today, join Alex (@AlexHormozi) as he guests on Foundr Stories’ YouTube to talk about some of the common mistakes that are happening in the entrepreneurial space, break down the concept of “tiny market, big money”, and how you speak, think, & approach scenarios and situations are going to predicate how successful you are in any endeavor you do. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Foundr Stories’ YouTube Channel!
Timestamps:
(1:04) - "Tiny market, big money" process: Find lucrative niche markets.
(4:22) - Manage 100x price increases and attract more clients.
(6:13) - Key takeaway from educational efforts?
(9:24) - Entrepreneurial mindset: Acquired or innate skills?
(15:03) - Common 2021 entrepreneur mistakes.
(17:51) - Rapid-fire: Money, 10-year vision, and more.
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Sometimes, a change in perspective can alter how you live your life. Today, Alex (@AlexHormozi) talks about how we should manage the circumstances or the conditions that come to us, the three different scenarios that he uses to create and destroy meaning in his own life, and how changing your perspective dictates the way you play the game.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:41) - Unlearn interpretations, use time and volume as tools for judgment.
(2:52) - View circumstances like weather; embrace both sunny and rainy days.
(3:54) - Time perspective: Assess future impact, relieve present pressure.
(8:00) - Avoid inflating micro importance; be aware of meaning levers.
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Wealth is based on the fundamental unit of money. Money is a foundational unit of time. Today, Alex (@AlexHormozi) talks about how mastering wealth is rooted in how you master your time and money, the 3 traits that the ultra-successful share with one another, and how other factors such as reciprocity & sacrifice should matter in your journey to success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:43) - Reciprocity can't be forced; maintain consistent demand in business.
(3:18) - Provide value exceeding payment; ask how to overdeliver consistently.
(4:44) - Leverage in business is the ratio of inputs to outputs.
(5:46) - Master time to master money; micro and macro perspectives.
(10:04) - Success traits: Superiority complex, insecurity, fear of failure, impulse control.
(12:59) - Question sacrifice: Why aren't people willing to sacrifice?
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I prefer to be dealing with tremendous demand and fixing operational problems rather than trying to generate demand... Today, join Alex (@AlexHormozi) as he guests on Foundr Stories’ YouTube to talk about whether or not entrepreneurs are hard-wired or born that way, becoming a billionaire, grand slam offers, and more! This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Foundr Stories’ YouTube Channel!
Timestamps:
(1:01) - Alex's first job, entrepreneurial mindset, and book inspiration.
(6:18) - Giving after death, billionaire aspirations, and the path to it.
(11:22) - Post-billion goals, software impact on billionaire status speed.
(17:13) - Importance of the "offer," steep learning for $2M+ monthly earnings.
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Don’t bite off more than you can chew. Today, Alex (@AlexHormozi) discusses a common mistake that entrepreneurs do when it comes to taking on more opportunities than they can handle, the parallel between lifting weights and doing business, and why focusing on one thing at a time will give you the best results than dipping your feet into many ponds at the same time.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:31) - Business complexity: Like lifting weights, scaling often lies in simplicity.
(3:07) - Avoid mistakes: Choose challenges that match your capabilities.
(4:46) - Story: Offering many services harms more than benefits.
(6:43) - Mistake: Attempting to solve growth by diversifying distracts from core.
(8:12) - Learn from mistakes, focus on one thing at a time.
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You just have to keep on showing up… Today, Alex (@AlexHormozi) talks about his journey in creating this podcast, why consistency is the root of how your presence online will get noticed, how using time horizons in hitting a certain goal greatly helps, and all about the importance of committing.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:41) - Alex's podcast consistency emphasizes communication, teaching, and entertaining skills.
(3:14) - Think in decades for meaningful goals and long-term impact.
(4:27) - Commit to actions, not just outcomes; show patience and diligence.
(7:58) - Atomic Habits insight: Goals don't define uniqueness; actions do.
(9:41) - Separate activities from outcomes for focused, emotionally stable actions.
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Everyone sabotages themselves simply based on expectations. Today, join Alex (@AlexHormozi) as he guests on Omar Elattar & The Passionate Few’s YouTube to talk about the importance of picking the right niche, the decision-making framework that he uses when confronted with hard choices, and the value of volume in repetition in skill development. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Omar Elattar & The Passionate Few's YouTube Channel!
Timestamps:
(1:03) - Package deliverables, ad spend questions, and niche importance insights.
(10:19) - Alex's decision-making framework for hard choices and emphasizing hard work.
(23:16) - Is selling something aiding money-making the ultimate goal?
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You have to duplicate before you replicate. Today, Alex (@AlexHormozi) shares with us a very simple but effective mindset shift when it comes to where you should be investing your money, what you should look for when getting mentors, and the long-term benefits of skill stacking.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:44) - Investment decision crystallizes income growth belief.
(3:08) - Making money: Provide value, solve problems for others.
(7:31) - Investing steps: Save, invest surplus, enhance earning capacity gradually.
(10:29) - Learn from experienced, credible individuals. Duplicate before replicating.
(13:59) - Measure progress in skills before dollars. Build skills foundation.
(17:42) - Learning skills exponentially grows, leading to increased compensation.
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No one starts by being amazing. Today, Alex (@AlexHormozi) talks about the five phases of content marketing, the objectives you're solving for each of these, and how to provide meaningful content to your audiences. Sometimes it’s about showing up no matter what, even if it means slow progress.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:43) - Content Marketing Phases: Create, Consistent Posting, Reliability, Regularity, Repurposing.
(4:10) - Key rules: No length limit, prioritize quantity. Alex details each phase.
(12:04) - Phases 3-5 focus on customer generation; 1-2 generate leads.
(17:56) - Talking points depend on expertise. Make engaging, informative content.
(19:04) - Core question: "Why listen? Why is it worth their time?" Honesty matters.
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At the end of the day, we only have so much decision-making power. Today, join Alex (@AlexHormozi) as he guests on Omar Elattar & The Passionate Few’s YouTube to talk about his path from employee to entrepreneur, how fitness has been incorporated into his business, and how they optimize systems to scale a business. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Omar Elattar & The Passionate Few's YouTube Channel!
Timestamps:
(1:40) - "Entrepreneur Alex": Origins and sources of inspiration.
(4:51) - Post-college plans, initial investments, and consistency practice.
(12:17) - Alex's fitness-business balance, system reviews, and the first gym.
(22:18) - Acquisition journey beginnings, meeting Leila, and business progression.
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Advance your way to the top with these tactics! Today, Alex (@AlexHormozi) talks about one of the fastest ways to make a tremendous amount of money in a service business by looking into the 3 different categories that fall under this umbrella. He also talks about how looking at your business through this perspective can help you get to the top faster than you think (which has been clearly seen with his portfolio companies’ growth!)
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:09) - Sell products/widgets, services, and access in your business.
(4:09) - Enhance product value by adding components like services.
(5:56) - Explore six categories of diverse business offerings.
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Sometimes terrible can be a good thing! Today, Alex (@AlexHormozi) talks about how using inverse thinking to see if your partnership is actually more terrible than it seems, and how to ensure you’ll be picking someone who is the perfect fit for you and the company!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:51) - Reasons 1-5: Disproportionate knowledge, time, money, expectations, and no agreements.
(5:44) - Reasons 6-10: Generosity, misalignment in mission, values, vision, and lifestyles.
(7:42) - Summary of reasons for terrible partnerships and the underlying frameworks.
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What is one question you repeat to yourself over and over again? Today, join Alex (@AlexHormozi) as he guests on Driven CH's YouTube with Albert Preciado to talk about how to win big, how he scaled their social media to almost 2 million audiences in under two years, and how to understand the control, freedom, and these relations to the entrepreneurial growth in business. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Driven CH's YouTube Channel!
Timestamps:
(0:52) - Invest more in valuable experiences. Alex quickly gauges winning traits.
(5:15) - Importance of a unique physical identity for personal branding?
(11:05) - Alex's content creation process, mundane tasks, and social media growth.
(17:03) - Selling companies, acquisition.com routine, and company's growth strategy.
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Are you truly aligned with your values? Today, we go back to when Alex (@AlexHormozi) talked about the time he donated a large amount of money and why he didn’t feel happy about it after. He dives into how finding meaning or purpose in life greatly exceeds some material aspects of your life and the values you choose to live with will give you the ultimate fulfillment in the end.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Alex seeks meaning in actions, driven by purpose.
(2:55) - Create and assess meaning in your work engagements.
(4:08) - Challenge beliefs, except those deeply held.
(5:35) - Evaluate created meaning and fulfillment in your pursuits.
(7:45) - Live in alignment with values; decisions reflect upheld values.
(10:03) - Legacy notion: Passing wealth can potentially harm recipients.
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Communicate the expectation. Today, Alex (@AlexHormozi) talks about the reasons why your employees are not doing the tasks you’re asking them to, and the process of how to turn things around using the managerial framework he’s come up with. Once you hit all the peaks of the framework’s triangle, you’re on the right path!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Alex's framework: What if someone doesn't do what you want?
(2:38) - Reason #1: They're unaware of your expectations.
(4:27) - Reason #2: Lack of training; show them how.
(6:17) - Reason #3: Check motivation; incentives drive action.
(9:16) - Understand internal, external motivations within your team or company.
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Suffering isn’t a prerequisite for success. Today, join Alex (@AlexHormozi) as he guests on Driven CH's YouTube with Albert Preciado to talk about the things that we're afraid of and whether they use us or we use them, and how to focus on one path for an extended period of time to achieve the goals that are unreasonable in everyone else's eyes, but not your own. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Driven CH's YouTube Channel!
Timestamps:
(1:33) - Motivation: Must crisis drive change? Impact of Leila?
(7:42) - Life lessons, wealth regrets, focus barriers, envy insights.
(19:33) - Alex's routine: workouts, diet, health impact on success.
(24:12) - Fears: Financial insecurity, past struggles haunting thoughts?
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I chose to stop giving "trauma" power. Today, Alex (@AlexHormozi) talks about the three things that shape your character as an entrepreneur and the one factor between these three that plays a major role: your self-belief. He also talks more in-depth about the importance of having self-belief and how your perspective can easily change that.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:33) - Stories shape behavior, character; vital self-narratives.
(2:42) - Enhance traits with stronger beliefs; self-improvement key.
(3:56) - Surpass beliefs, advance beyond current skills, elevate capabilities.
(7:14) - Fluid identity, adapt traits for business growth, evolve.
(9:51) - Daily affirmations as powerful self-transformative arguments reshape your identity.
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Give them an offer so good they’ll feel stupid for saying NO: E-commerce edition! Today, Alex (@AlexHormozi) talks about how his $100M offer framework not only works with a traditional sales pitch, but also for E-commerce! What?! Yes, you heard that right. He dives into how each of the 4 variables of his framework applies in every aspect of E-commerce through clear and simple examples.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:12) - Value equation variables drive purchasing decisions, exceeding perceived value.
(3:01) - Apply scarcity, urgency, guarantees, and bonuses in E-commerce like Amazon.
(8:10) - Boost value equation with key variables for increased sales.
(11:37) - Define the job to be done, and everything else follows.
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All it takes is an offer they can't say NO to! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about guarantees within sales and marketing, creating high-ticket sales, and strategies that bring your business on the path to longevity. Grab your pen & notebooks, and list down all these golden nuggets! This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Greg Hickman's YouTube Channel!
Timestamps:
(0:58) - Apply quick win strategy for effective implementation.
(3:37) - Can high-cost clients coexist with low-cost ones?
(7:34) - Decide front-end services/products and recognize consumables for coaching agencies.
(14:03) - Impact of guarantees on sales and marketing strategies.
(19:55) - Surprising actions of agency owners; timing for introducing continuity.
(25:47) - Current trends in business owner practices.
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Strong convictions precede great actions. Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team. Tip: it's not based on skill, but based on heart.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:52) - Product talk reflects conviction. Best salespeople genuinely believe in products.
(6:01) - Train, practice communication, and build self-belief to strengthen conviction.
(9:07) - Boost sales team mojo, instill belief. Reminder: "We need reminding."
(10:25) - Distinguish self-interest from helping for others' benefit in sales.
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Too many lenses can make you to go blind. Today, Alex (@AlexHormozi) talks about acquisition.com, their portfolio company that does $100 million a year, and their core values that serve as a guide for anything and everything they do. He also talks about how things that are "true and innate to you" can help structure your core values and that you don't always have to have many of them to run successfully.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:26) - Brain, heart, and conversations for business growth
(3:52) - Find values through non-negotiables
(5:15) - Ideal values with unimpeachable character
(11:39) - Candor, feedback, and competitive greatness for progress
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... And make it DOUBLE! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about compelling ways to increase prices, get making your business more scalable and profitable, get more clients to say yes and have them to do things that they can't say no to, and more! Buckle up for this roller coaster of takeaways! This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Greg Hickman's YouTube Channel!
Timestamps:
(2:07) - Why Alex is not a fan of the "agency model"
(6:16) - Millionaire vs. Billionaire Mindset
(10:34) - One channel, word of mouth vs. paid media
(14:09) - Doubling rates and what it takes to effectively instill them
(21:26) - The equation behind serving your audience
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Are you living the way you want or by someone else's rules? Today, Alex (@AlexHormozi) talks about something more personal. He dives into his relationship with his father, the impact this had on his entrepreneurship journey, and how he managed to break free from the expectations set on him, ultimately making a name for himself.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:22) - The constant need to seek validation felt like death
(3:59) - Legacy can leave heavy expectations
(6:56) - Father not supportive the things Alex wanted to do for himself
(10:22) - "I would prefer to not be alive if this is what my life will be."
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It's risky business, people! Today, Alex (@AlexHormozi) talks about the top business risks that are made by many new entrepreneurs, show you how each risk works (with different scenarios played out), the best ways to approach these, and how the wealthiest figure out ways to play the game in new ways where they can't lose.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:31) - 2 types of risk and their costs when making them.
(4:00) - Hardest question in entrepreneurship: when to pivot?
(6:52) - Idea risk vs Execution risk for new entrepreneurs.
(11:05) - Wealthiest people eliminate risk by controlling it.
(14:57) - Change how you think about risks - focus on opportunities.
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Make any product attractive! Today, join Alex (@AlexHormozi) as he guests on the Charlie & Ben Podcast to share his advice on selling products people would want to buy, finding the right team, Aristotle, and his relationship with Leila! This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Charlie & Ben's Podcast on YouTube!
Timestamps:
(0:50) - How to market a product like weight loss
(7:09) - How to hire the right employees
(24:51) - The meaning of life according to Aristotle
(26:56) - A soul mate is n=1
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Some mistakes can be right under your nose! Today, Alex (@AlexHormozi) breaks down the mistakes that businesses make that cause them to plateau, how to deal with negative word of mouth, setting modest expectations, and more! Note: don't trade the short-term sale at the expense of the long-term brand.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:39) - Outline business and 3 eventualities that impact margins.
(4:44) - Combat 3 eventualities, understand importance of sequences.
(7:56) - Create CX/Customer Success team to track time to value.
(10:23) - Increase expectation discrepancy, reduce negative word of mouth.
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Do you know you’re making the same mistakes over and over again? Here’s why… Today, Alex (@AlexHormozi) talks about how he consistently generates leads, the key piece that he was missing in multiple different platforms, the multiplicative effect, and the importance of volume.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:19) - Boring work, prioritize what matters, volume-skill-time equation
(3:42) - Alex's stories: volume's importance realized through experiences
(8:20) - Multiplicative effect: quick results with volume
(10:13) - Skill's importance for development and repetition
(13:27) - Equation: multiplicative, not additive, as mentioned
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It’s all about the mindset! Today, join Alex (@AlexHormozi) as he guests on the Charlie & Ben Podcast to share his advice on money mindset, using money as a measuring stick, how to turn insecurity into motivation as fuel for the pursuits that you have, and more! This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Charlie & Ben's Podcast on YouTube!
Timestamps:
(1:13) - The Diminishing Returns of Money
(7:31) - Millionaire vs. Billionaire Mindset
(11:40) - Why anyone can be top 1%
(16:19) - Turning insecurity into motivation
(22:55) - Alex’s business equation
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How do you redefine the terms? Today, Alex (@AlexHormozi) shares with us why he chooses to not follow his own feelings, beliefs vs. assumptions, and how your mindset is heavily tied with your emotions that can influence the way you perceive and live life itself.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:56) - People identifying with their beliefs vs. assumptions
(5:01) - Living life the way you want to live it can heavily influence your mindset
(8:20) - How are you able to get out of difficult situations in your life?
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What does value mean to you? Today, Alex (@AlexHormozi) talks about how he was able to live on $0 Income for 3 years growing my business through a framework that kept him grounded and being able to spend on things that you value rather than meet society’s expectations.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:01) - Sleeping on gym floor, learning income-to-expense ratios
(4:59) - Business expansion, marriage, setting expense priorities
(10:51) - Cashing money, de-risking, goal of material wealth
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The best people are attracted to the best opportunities. Today, join Alex (@AlexHormozi) as he guests on Evan Carmichael’s YouTube to share about our mindset towards creating content, leveraging opportunities, and most importantly why it’s important to show up as yourself.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Evan Carmichael's YouTube Channel!
Timestamps:
(2:18) - Creating valuable content & giving back to your audience.
(7:41) - Expectations of Alex’s dad & the mindset of growing your money 10x
(16:22) - Process of finding the best team & the willingness to be unapologetically you
(23:16) - Frameworks that Alex lives by, staying on the good side of life, etc.
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They made a list, and they’re checking it THRICE! Today, Alex (@AlexHormozi) shares the 3 criteria he and his wife Leila use when they are looking into investing in companies, how these indicators greatly help their screening processes, and "what is the value of the company based on the potential opportunities?"
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:29) - 1st criteria: potential units sold, 2nd: potential profit
(4:56) - 3rd criterion: supply-demand or competitive dynamics
(7:20) - Alex's rule: 80%+ gross margin for service-based business
(9:59) - TAM not a good indicator for company size
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What does “value” mean to you? Today, Alex (@AlexHormozi) shares how you can increase the amount you’re getting paid by using “inversion thinking” and gives scenarios of how each of these variables influences pay.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:48) - Introduction to inversion thinking and pay influencers: "provide little value"
(8:44) - 2nd variable: "how much we ask for" or "how much we negotiate"
(11:11) - 3rd variable: "competitive landscape/dynamics" OR "supply/demand for job"
(14:17) - 4th variable: "type of opportunity in business umbrella"
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Is it possible to balance both your work and love life? Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak on the Lifestyle Builders Podcast with Tom & Ariana to share how they hit it off as business partners at first, and how their relationship eventually deepened as spouses. They also talk about how there are actually many similarities in principles when it comes to business and romance!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode over on the Lifestyle Builders Podcast YouTube Channel!
Timestamps:
(2:23) - From business to life partners, their communication, and routine
(8:49) - The concept of “loving logically”, and business being their life mission
(13:48) - Managing expectations, roles, etc. with your partner both in business and in life
(17:50) - Key takeaway from Alex and Leila’s marriage
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Quality over quantity! Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about the heart and soul of building a brand and the mistakes that some people aspiring entrepreneurs tend to repeat when starting out on creating content. This is part 2 of the talk.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:25) - Two frame shifts: "Here's What I Did" vs. "Here's What I Should Do"
(5:59) - Niche-specific authority over generic
(13:46) - Gain authority by admitting limitations
(18:14) - Give away secrets, sell implementation for brand building
(21:51) - Talk about your specialty, unchallenged truth
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Why should I listen to you? Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about how he was able to grow over a million followers in his audience within six months through tactical advice and practices in creating content. This is part 1 of the talk.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:30) - Alex introduces himself and Module 1: "Why I started this"
(9:22) - Alex's YouTube and content creation journey begins
(15:15) - Module 2: Content creation model - Test, Record, Inject, Contextualize, Distribute
(23:08) - Observations after implementing the content creation model
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Finding the right mentors, Business & Marriage, decision-making processes, etc. Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak at Fireside Chat Las Vegas to answer some Q&As on business, and give really awesome insights & advice. This is part 2 of the chat.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:40) - View on spending time and money on mentorship, coaching, education
(4:44) - Alex and Leila's marriage backstory, life balance, etc.
(15:27) - People you look up to as avid learners, mental frameworks
(22:10) - Incorrect advice: fast-tracking skills, cultivating patience as entrepreneur
(37:48) - Principles, learnings, decision-making in personal branding
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Glass ceilings, boring work, and more! Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak at Fireside Chat Las Vegas to answer some Q&As on business, and give really awesome insights & advice. This is part 1 of the chat.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps -
(1:38) - Starting over: Focus areas and things to do differently.
(5:55) - Common struggles: Solutions to break through and go further.
(15:23) - Evolving company culture, hiring perspective, and advice.
(34:30) - Best time to hire a "duplicate" and skills to hone.
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My goal is to die with no secrets. Today, Alex (@AlexHormozi) opens up about his continuous battle with his pride, the events that made him reflect about his ego flaring up, his mindset on what to do next time his pride gets in the way, and of course help others who are struggling with the same feelings. Even pride can get the better of us when we least expect it.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:02) - Alex shares story of unaware aura incidents.
(3:55) - Continuous struggle with pride/ego faced by Alex.
(6:07) - Stay grounded by self-checking in ego-triggering situations.
(10:09) - Pride isolates, never goes away. Learn to control it.
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Are you ready to up your money game? Today, Alex (@AlexHormozi) talks about the 10 lessons you can start doubling the amount of money you earn per hour, dives deep into each factor, and why time is the most important ingredient of this money-making formula.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:39) - Few things matter a lot, share size matters more.
(7:49) - Simple skills fancy fails, emotions are the enemy.
(12:32) - Time is important, anything multiplied by 0, sell what customers want.
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Rewrite yourself, for yourself. Today, Alex (@AlexHormozi) talks about a pivotal experience when he was fresh from high school, a really good piece of advice he got from someone close to him, and how he was able to turn around his perspective on self-improvement.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:24) - Fresh from high school, Alex tried to change.
(2:28) - Dad's ultimatum and advice on reputation.
(3:51) - Alex proved change is possible, regardless of time.
(6:14) - Mindset shift: "What version of me do I want?"
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No, no, and NO! Today, Alex (@AlexHormozi) talks about how a simple change in mindset helped him follow an “anti-routine” and resulted in being more productive with his time, knowing his priorities, and getting millions!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:40) - Intro to how Alex started his "anti-routine"
(3:12) - Remember, two things CAN'T be equally important. Start saying "NO".
(7:14) - Alex used tactics to change his life, like changing his phone number.
(10:19) - Setting priorities will guide you. Know them and say no.
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Just stick to your game, and nothing else. Today, Alex (@AlexHormozi) talks about why it's not always rainbows and sunshine when thinking about starting a software company, how the industry is a highly competitive space, and why many entrepreneurs who try starting end up failing hard.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:35) - Skilled or risk-aware to start software company
(4:00) - Future company value based on sales and longevity
(7:41) - Uninformed founders hinder software company acquisitions
(8:46) - Stick to your game, serve customers, run ads
(12:17) - Solving problems with time and effort brings fulfillment
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Our minds make meaning, we determine what's meaningful or not. Today, Alex (@AlexHormozi) talks about the importance of labeling and persuading using the mind and why it's the most powerful aspect of our minds, and how this can affect our personal lives and our business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:29) - Why labeling is one of the strongest power of the mind
(5:03) - The problem with labeling and connecting experiences to bad things
(7:05) - Teach yourself to listen for language patterns
(9:31) - Change your expectations on what being a human means
(12:45) - We must agree on the terms first
(14:20) - Suffering and bad times are actually good for you
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Let's go for gold! Today, Alex (@AlexHormozi) talks about the two ways how to identify someone who is going to be wealthy in the future and how you can align yourself with these character traits.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:37) - "Measuring stick": More houses = wealthier person.
(4:34) - "Measurement around time": Micro and macro scale actions.
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Only SELECT the best of the best. Today, Alex (@AlexHormozi) talks about the essential steps to hiring exceptional salespeople for your team, tips on recognizing talent, and how much of a difference it can make to your team!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:18) - Alex's first encounter with an exceptional salesperson on his team.
(3:47) - Filter interviews, recognize talented ones, don't settle for "good enough".
(5:44) - Consider affordability and those already working elsewhere for exceptional salespeople.
(7:41) - Training is a reminder, selecting salespeople is about direction.
(10:39) - Setting higher standards removes those dragging down team performance.
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I don't know what an LTV is. Today, Alex (@AlexHormozi) talks about the different ways you can calculate your company's LTV and why this is an important aspect to know about your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - Know important entrepreneurship metric; 3 ways to calculate it.
(7:49) - Basics of using LTV to project; deeper look.
(11:23) - Fix churn, reach $1 Million/month; 3 ways to get there.
(12:59) - Acquisition.com approach to business problems.
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Ask if they have their ID on them, this will show you what you need to know. Today, Alex (@AlexHormozi) talks about how to avoid tanking a sales pitch and getting the "I left my wallet at home" excuse. Hint, setting the scene and building trust is key to a successful sale.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:44) - How to set up a sale to avoid hearing " I left my wallet at home"
(2:00) - Build their trust by grabbing their ID and giving it back.
(3:44) - Remind them of the sale, and ask them to pull out their phone.
(6:53) - Ask them if they are sure they still want to push through.
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Unicorns exist in business! Today, Alex (@AlexHormozi) talks about what unicorn closes are and what makes them so great! Learn how to achieve a perfect unicorn sales close scenario for yourself!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:30) - What is close, to begin with?
(1:11) - Controlling your tone is important
(3:07) - The unicorn close
(4:59) - 2 awesome follow-up questions
(5:44) - It's normal to ask questions after they say "No"
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Take advice from poor people on how to be rich! Today, Alex (@AlexHormozi) talks about the 28 ways to stay poor and how these ways can help drive more success for you.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:58) - What is “Inversion Thinking” anyway?
(1:53) - Ways #1-9
(5:47) - Ways #10-18
(13:21) - Ways #19-28
(22:04) - The power of inversion thinking
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Borrow more til' the day you die and not pay taxes! Today, Alex (@AlexHormozi) talks about getting 1% loans and 0 taxes! This is called buying on a margin. Learn about the risks of buying on a margin here! Always remember, to ask your questions and seek the answers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:18) - How do you get loans on margin?
(3:47) - Ask the question and seek the answer.
(4:28) - It's not all sunshine and rainbows, there are risks.
(6:57) - Debt is a version of risk
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The right founder will take YEARS to build something BIG! Today, Alex (@AlexHormozi) talks about things to look out for in founders. Your judgment of character plays a big role and can be challenging, learn some tips and red flags to watch out for here!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:56) - Three elements when looking into a company: audience, structure, founder
(2:51) - Four red flags when assessing a company's founder
(7:30) - Be aware of your company, avoid ignorance
(10:32) - Avoid emotional decisions to prevent bad choices
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Win negotiations before you even start them! Today, Alex (@AlexHormozi) talks about the steps and the process he learned from selling a business in order for you to know what to expect and what to look out for in order to get the best deal for your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:13) - My process of selling businesses
(4:28) - Phase 1: Prerequisites
(12:01) - Phase 2: Find a banker or broker
(20:09) - Let’s start the process
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Being a good entrepreneur and leader ATTRACTS good outcomes. Today, Alex (@AlexHormozi) talks about how you can get people to do what you want them to do through incentives. Learn how to properly decide on what incentives and punishments you can implement to gain success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - Getting people to do things through incentives.
(2:21) - Properly giving incentives: the plus and minus.
(4:54) - Incentives drive behavior, punishment avoids desired actions.
(7:06) - Positive feedback improves performance.
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People stop rooting for you the more you become successful. Today, Alex (@AlexHormozi) talks about why it's okay for friendships and relationships to end while you're in the process of working towards your goal. People come and go for a reason, and as time goes by, new people will come in and fill the vacuum those people left behind.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:24) - Falling out of touch with supportive friends after success.
(4:20) - Choose wisely who you share success and decisions with.
(7:34) - Losing friends is okay; new ones will fill the void.
(9:20) - Growing means change; decide if relationships should continue.
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Create a product that people will never stop buying! Today, Alex (@AlexHormozi) talks about one of the biggest profound takeaways he had when he sold his company and the criteria they look at now when buying companies.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:33) - Sell only things people don't stop buying.
(4:33) - Customer surplus: getting more value than you pay.
(7:39) - 3-step process for creating billion-dollar unicorn company.
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Paying attention to profit can possibly make you millions. Today, Alex (@AlexHormozi) talks about how a key moment in his life became the catalyst of his decision-making, the struggles he went through, and the success that followed 6 to 12 months after with Gym Launch.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:41) - Was spread thin, hit rock bottom, start fresh.
(7:22) - Bad news hits, funds held, move forward.
(16:52) - Escape expenses, things worsen from here.
(20:28) - Switch gears, write sales page, Gym Launch begins.
(24:22) - Story shows: foundation builds desired pyramid peak.
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Within 12 months, life went from 0 to 100 real quick. Today, Alex (@AlexHormozi) talks about one of the most pivotal moments in his life that took him from a head-on collision with a DUI & no money to his name to having $3 Million in profit and not knowing what to do with it.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:21) - Life prior to DUI, consequences of indecision and danger
(7:20) - Lessons: Fearless decisions, prioritize focus, let people down
(9:24) - Themes: No regrets, confidence in decisions
(10:54) - Going all-in with Gym Launch, moving forward decisions
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Give people more…for less! Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:35) - People want outcomes, not memberships. Sell continuity.
(2:59) - Cash flow matters more. Give more for less.
(4:31) - Higher prospect quality equals higher product quality.
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Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - Difference between Branding vs Direct Response: impact on business failure
(3:19) - Branding: maximizing value through shared stories, not immediate action
(6:16) - Rare massive "Direct Response" company: aggressive vs. time-taking branding
(9:32) - Give words that describe your brand, align with perception
(13:43) - Young direct response space lacks advice from older generation
(15:48) - Goodwill compounds faster than revenue, creates trust and value
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Who you hire are the extensions of yourself. Today, Alex (@AlexHormozi) talks about hiring the first 5 people to your business in "reverse order" and being aware of what kind of debt you incur when you start.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:45) - First two hires: admin and customer service; third: skilled sales.
(3:45) - Fourth hire: promotions and marketing; fifth: bookkeeper for finances.
(5:40) - Entrepreneurship: buy back time, add more value.
(7:41) - Starting a business incurs various debts, strategically plan repayment.
(10:04) - Takeaway: hire in reverse value order, be mindful of debt.
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“What would Jesus do?” Today, Alex (@AlexHormozi) talks about how your behaviors, activities, and mindset lay out the path to your goal and the person you want to become.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:26) - Winners and losers differ in behaviors and activities for goals.
(5:24) - Ask yourself, "What would this person do?" to become them.
(8:20) - Actions of desired self reinforce thoughts and create evidence.
(12:34) - Leveling up changes the person you compare yourself to.
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You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) talks about how to pick your niche when creating a business, the importance of putting the time and effort into that niche, and the why taking the easy route is never the answer to success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps
(1:27) - Wrong idea: picking niche without knowledge about it
(5:34) - Difficult to pick niche without experience or doing something
(8:41) - Career built on foundation, skipping steps leads nowhere
(11:09) - Time and effort in growing business or niche is important
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Your time matters. Today, Alex (@AlexHormozi) talks about the different thoughts and frameworks that worked for him in his entrepreneurial journey, how these lessons can be applied to marketing, employees, relationships, and health, and how continuous improvement is the name of the game.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - Rich people hold for long-term goals, while rich people focus on short-term goals.
(4:10) - Marketing: get people to buy, improve product continuously, not just sell.
(10:13) - Be patient with hiring, find skilled contributors, not just "good enough".
(14:25) - Choose fruitful relationships for the long-run, not just convenient ones.
(17:40) - Commit to a diet/lifestyle for 10+ years, not temporary choices.
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It takes one giant leap to change your life. Today, Alex (@AlexHormozi) talks about the story of why he sold almost all that he had in exchange for his time, energy, and headspace. He also talks about the obstacles he had to face when making this big decision.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:44) - Five major themes: why sold, why kept, money story, headspace, outcome
(5:54) - Story of why Alex sold almost everything he had
(9:06) - Why kept one business and focused on it
(18:04) - Reclaiming opportunity cost: headspace, time, energy
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No one wants to buy a job. Today, Alex (@AlexHormozi) talks about why most businesses are considered worthless, the actions you need to take to bring more value, and making your business sellable.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:23) - Small businesses lack value; they're jobs, not businesses.
(6:25) - Hire skilled people to run the business efficiently.
(8:50) - Money-focused approach leads to burnout; structure and support necessary.
(11:11) - Targeted sales, proper hiring, and sellability determine business worth.
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Copying is a form of flattery. Today, Alex (@AlexHormozi) talks about dealing with backlash, copycats, and how to rise above these kinds of situations.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:31) - Backlash and copying ruins your business; predict their actions.
(3:58) - Haters focus on you, not their audience; get louder.
(7:00) - You have the higher ground; they envy your success.
(8:58) - Guide: Align actions with values; never act out of malice.
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Gain more money by spending less time. Today, Alex (@AlexHormozi) talks about the kinds of people should hire first when you are scaling your business, what to look for, and how to make the most of your time.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Start of business: hire based on low cost, high time.
(4:15) - Hire for admin or customer fulfillment, time-consuming areas.
(7:07) - Early hires bring maximum profit in minimal time, decision-makers.
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How would you like to pay? Today, Alex (@AlexHormozi) talks about how to maximize your revenue by narrowing down the products you sell and a little sales trick that will involve focusing on payment methods rather than the product list itself!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:31) - Simplify product listing, maximize payment terms, focus on value.
(6:23) - Let sales team focus on one main product for clarity.
(8:01) - Focus on main products, maximize payment options, increase conversion rate.
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Build bridges, not burn them. Today, Alex (@AlexHormozi) talks about the five rules he lives by when he networks with others. His last two golden rules are surefire ways to grow relationships that are long-term.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:57) - Rules 1-3: Introduce, remember, provide value, earn respect, show care
(4:33) - Rule 4: Always say yes, accommodate as much as possible
(6:01) - Rule 5: Never ask, let them offer help on their own
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Either you sell or you don’t. Today, Alex (@AlexHormozi) talks about the time he bombed at a pitch, his takeaways from that moment, and understanding the value of going all in and not going halfway.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:16) - Sell or don't when presenting or pitching.
(4:37) - Extreme moments teach valuable lessons. Reflect and learn.
(7:08) - Avoid shortcuts. Give your all, even in repetitive tasks.
(9:29) - Big vs small businesses: Understand goodwill and provide value.
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OWN the company, not RUN it! Today, Alex (@AlexHormozi) talks about the difference between being an owner vs. a CEO of the business and the advice to take in order to sell the company and get the freedom you desire.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:49) - Structure business to run independently for freedom.
(4:46) - Be an advisor, not a leader in your business.
(6:58) - Company must grow without you to be an owner.
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Keep doing this mistake, and you’ll never reach your goal! Today, Alex (@AlexHormozi) talks about how this simple management hack he realized over the years has greatly helped him reach his goals, improve his management skills, and get his team to perform excellently. This piece of advice will definitely help you manage your team to do exactly what needs to be done!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:09) - Lack of motivation, knowledge, and clarity hinders desired actions.
(5:10) - Prioritize primary actions for goal achievement, not goal setting.
(7:58) - Outcome-based goals may not align with effective actions.
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This is the golden ratio. Today, Alex (@AlexHormozi) talks about how the most successful framework involves only three important lines that will dramatically bring in more value and money to your company and the different combinations of these lines.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:30) - Three lines: sell price, value, cost to you
(2:56) - Examples of combinations based on different levels
(6:49) - Golden ratio: provide valuable, low-cost, create customer surplus
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Time is money. Today, Alex (@AlexHormozi) talks about the mistake he’s been doing with his company for two years that made him lose millions of dollars, how he was able to spot the problem, and how potential is always far greater than the constraint.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:20) - Two quarters passed, goal not reached despite added hires.
(4:59) - Realized problem: time-consuming tasks for HR person, flawed system.
(6:54) - Lesson: Look beyond immediate action, optimize system's potential.
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Set yourself up for WEALTH! Today, Alex (@AlexHormozi) talks about the advice he got from his mentor on how to set up his entrepreneurship journey towards the path of success and wealth with insightful tips!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:44) - Analyze decisions: buy, lend for interest. Decrease risk: capital, transparency, liquidity.
(2:32) - Take note: Equity growth, yield, tax advantage, preservation of capital.
(4:49) - Foundation buckets: Indexes, real estate, cash/spec. Preservation of wealth strategy.
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Wealthy people own the right things. Today, Alex (@AlexHormozi) talks about his experience and what he learned in regard to turning an active business into a passive income. Listen in as we learn the mental framework that is needed in order to take two steps forward in the field of business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:36) - Passive vs. active: what's the better choice?
(1:54) - How and when to make the transition
(3:25) - Mental framework that took time to discover
(7:43) - Turning active business into passive income: big picture
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The beliefs that we truly believe are the ones we don't see. Today, Alex (@AlexHormozi) talks about why he doesn't go home for the holidays and the mindset that he has developed that has set him apart from his past. Listen in to find out what you need to do in order to elevate!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:42) - Reasons for not going home: people haven't grown.
(4:31) - Business hierarchy: intolerance for outdated voices.
(6:59) - Fluid identity: identify negative self-talk for change.
(11:04) - Trick ourselves to believe and grow faster.
(16:49) - Desire for wisdom and its importance.
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Get them to care by showing you actually care. Today, Alex (@AlexHormozi) shares with us his story of how he solved the churn in the gym industry, and the process he did to achieve this goal!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:03) - Alex shares backstory and struggles during Gym Launch.
(4:14) - Gathering gym owners to discuss customer surplus and focus areas.
(8:06) - Five factors in group discussion: accountability, feedback, community events, personalization, consistency.
(11:33) - Solve problems: consult experts, find solutions, consolidate findings, explore industry efforts.
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It's all about longevity if you want to play the game. Today, Alex (@AlexHormozi) talks about what he eats, and how the principles he applies to his diet can be applied to the entrepreneurial space!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:44) - Understand body concepts to improve diet: body type, fat/muscle focus.
(5:00) - Not all diets work: replace bad with worse.
(5:56) - Know calories, protein, volume for body goals.
(11:57) - Secret to lifelong body: proteins, control overeating, food combinations.
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It’s now or never… Not “later”. Today, Alex (@AlexHormozi) talks about how to change your team’s mindset to acting quickly on bottlenecks, and having a more sense of urgency and efficiency in order to improve your company’s system!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:12) - Gap between thoughts becoming reality should be shorter.
(2:55) - Set tone for team: end of day > end of week.
(7:26) - Speed is actual hours, prioritization, getting things done ASAP.
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All for one and one for all! Today, Alex (@AlexHormozi) talks about interesting ways to manage higher talent get good performance, and give your team purpose to feel like they’re also contributing to the overall growth of the business!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:06) - Drive performance: better people, efficient work, psychological levels, compensation
(3:50) - Manage talent: skills, higher positions, compensation in each role
(5:36) - Set monthly goals: autonomy, personal/business alignment, social pressure for higher goals
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Shame only exists in darkness. Today, Alex (@AlexHormozi) talks about how this mental framework he practices helps him overcome various obstacles, struggles, and inner fears in order to be the best version of himself!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:45) - Stop thinking, own your power, overcome addiction.
(6:09) - Eliminate meaning, shed light, shame loses its power.
(9:06) - Break repetitive cycle, make it meaningless, conquer problem.
(11:51) - Perceived thoughts, attack ourselves, make it feel powerless.
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The more mastery, the merrier! Today, Alex (@AlexHormozi) talks about the 4 scarcest highest skills that billionaires practice, and how they can help you with many aspects of your life and bring wealth to your business!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:49) - Raise and multiply money. Capture and multiply attention.
(3:53) - Return time to others. Make systems efficient for business.
(5:50) - Influence behavior at mass scale. No cost to change minds.
(7:47) - 4 skills: labor, capital, time, media. Leverage for goals.
(9:34) - Skills compound with exponential growth in the long term.
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Mistakes love rushed decisions. Today, Alex (@AlexHormozi) talks about his decision-making framework process, how rational decisions are incredibly convenient, and how each decision we make affects almost every aspect of our lives.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:07) - One decision can change our lives forever. Alex shares experiences.
(3:18) - Hormones and emotions influence decision-making. Identify and assess emotions.
(6:16) - Be rational: rest, eat, step back from daily activities.
(8:51) - Decide from a place of contentment. Think you have enough.
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The hard work itself is the goal. Today, Alex (@AlexHormozi) talks about the journey he went through when he wasn’t doing anything for almost a year and what got him out of that rut in his life.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:33) - Wither without challenge. Assess "Why do I work?"
(4:20) - Hard work worth doing. Focus on the present.
(7:07) - Seek opportunity to work hard. Make work the goal.
(9:30) - Praise ourselves based on hard work. Empowerment in work.
(13:41) - Negative motivation is not true "work".
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Let’s get down to business! Today, Alex (@AlexHormozi) talks about 4 ways to sell your company, how to negotiate deals, a financial vs. strategic buyer, and more!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:41) - Buying businesses with Alex's standards and criteria
(4:44) - 4 factors: Cash component, sellable finance percentage, future bonuses, "roll-over equity"
(7:48) - Pros and cons of the 4 factors
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What drives you to be better? Today, Alex (@AlexHormozi) talks about the one trait that sets successful people apart from others and comparing yourself to a tiger, and how your motivation might not be coming from the right place.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:30) - Business owner's backstory: convenience, complacency after reaching goals.
(7:17) - How hungry are you? Effort and passion for success.
(10:25) - Know what to do? Assess obstacles, focus on improvement.
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Buy, buy, buy! Today, Alex (@AlexHormozi) talks about one of the most insightful takeaways he had when he sold his business and the criteria they look at now when buying companies.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:14) - Sell something people will never stop buying
(3:53) - Optimize for never-ending demand, provide best value
(4:25) - Create customer surplus, exceed price with higher value
(8:04) - 3-step process: promote, optimize, deliver value for success
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Make most of your time (and your money). Today, Alex (@AlexHormozi) talks about the mistake he’s been doing with his company for two years that made him lose millions of dollars, how he was able to spot the problem, and how taking a step back to find the problem will help you see if your system is maximized to its fullest potential.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:36) - Company not reaching goal despite adding hires, result unchanged.
(3:41) - HR tasks too time-consuming, causing delays and miscommunication.
(6:18) - Use "Quad Marketing Calendar" for efficient talent acquisition process.
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Stacks on stacks on stacks! Today, Alex (@AlexHormozi) talks about a simple strategy that can help almost any business double their sales earnings into millions!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:44) - Client fund acquisition: $0 to $2 million monthly, used on portfolio companies.
(2:57) - Client-financed acquisition: customers pay for marketing and acquisition costs.
(6:59) - Game-changing approach: unlimited power to acquire customers, grow companies.
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You need math people! Today, Alex (@AlexHormozi) talks about the two most valuable equations you need, why you need math when doing business, having high-quality data, and how these will help you make important decisions for the business!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:26) - Factors: new sales, profit per customer, max revenue
(3:04) - Explanation: profit equation, margin, buying equilibrium
(13:03) - Strategy: making money by acquiring customers
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Set yourself up for success with this ratio! Today, Alex (@AlexHormozi) talks about how the most successful framework involves only three important lines that will dramatically bring in more value and money to your company and the different combinations of these lines.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:53) - Every business: sell price, value to person, cost
(3:19) - Examples: different combinations based on levels
(6:28) - Golden ratio: provide valuable, low-cost, create customer surplus
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Serving with a smile! Today, Alex (@AlexHormozi) talks about 4 ways to package your service-based business and labor into a profitable one! Don’t miss out on his simple but very insightful tips!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:51) - 1st and 2nd types: privately held chains and franchising
(3:32) - 3rd and 4th types: licensing (IP) and software (digital service)
(5:41) - Advantages and disadvantages of these 4 types of businesses
(13:06) - Scaling? Consider which bucket suits you and strategy
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Small tweaks + big changes = lots of impact! Today, Alex (@AlexHormozi) talks about the 2 moments where he had to make a big decision in which one gain a lot of profit while the other…did not. It’s all about selling with conviction!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:19) - Sent mass letter: price increase for subscription with discount.
(5:07) - Offered 2 weeks free trial; ⅔ customers stayed after a month.
(7:05) - Higher value, higher price; lower value, no money.
(7:47) - 6 ways to increase LTV: price increase, cost decrease, upsells, cross-sells, downsells.
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Trust is the most valuable thing. Today, Alex (@AlexHormozi) talks about what hard money lending is, how this worked for him, and how investing almost $3000 per day gave him a lot of profit.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:40) - Risk factors: ensuring repayment and mitigating lending risks.
(6:21) - Alex shares mishap with client funds during transactions.
(7:35) - Building trust in repeated deals is crucial for success.
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Fools don’t use tools! Today, Alex (@AlexHormozi) shows us the variables and equations you need to analyze your business and how he got the two hardest numbers not everyone is able to have.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:22) - Alex explains the equation and its 5 variables: sales, revenue, price, lifetime value, and profit.
(9:54) - Knowing your hypothetical max exposes weak points in your business.
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Believing is achieving! Today, Alex (@AlexHormozi) talks about why the script you’re using in your sales pitch might not be working, tips to improve your communication skills, and making others believe and trust you with your words.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:22) - Analyze tone and cadence. Deliver message effectively.
(3:33) - Repetition is helpful. Practice sales pitch consistently.
(5:39) - 2 ways to improve: practice or believe in what you sell.
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Advanced people never don't do the basics. Today, Alex (@AlexHormozi) talks about how two life experiences changed his view on business. Listen in to find out what they are and the mindset that you need for your business
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:03) - Alex's stories shifted his business perspective significantly.
(6:30) - Cultural perspective caused a major shift in Alex's thinking.
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Knowing what you lack is the first step. Today, Alex (@AlexHormozi) talks about how to analyze what might be missing in the way you think, or believe in the system of running your business, and help you get unstuck with your business with simple tips!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:48) - Incorrect beliefs, skill deficiencies, and lacking traits hinder success.
(4:54) - Look for 2 additional traits: belief in product's impact and others' benefit.
(6:45) - Assess if there's a limit on your market or self-imposed limitations.
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Sometimes, ignorance can be bliss. Today, Alex (@AlexHormozi) talks about why you shouldn’t listen to the advice of your parents or relatives. It might sound a bit controversial, but it’s not what you think...
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:54) - Close ones as critics. Failure makes it easier for them.
(2:08) - Not taking risks guarantees no success. They misunderstand risk.
(4:49) - Opposition from most people is safer most of the time.
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Consistency will always beat intensity. Today, Alex (@AlexHormozi) talks about conditioning your body at the gym has similarities to growing your business and how the total volume of work outperforms the total effort.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - Business and fitness have surprising similarities in life.
(2:51) - Balance is crucial in business, just like in the body.
(7:09) - Skill improvement requires mentorship and consistent practice.
(12:25) - Discover your working style and motivator.
(14:35) - Passion drives success; seek expert guidance for advancement.
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Pass it on. Today, Alex (@AlexHormozi) talks about the reason behind his courses and why he believes in making these learning materials free for all.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:07) - Alex's purpose is to recreate middle-class America through education.
(3:08) - Why? His business has been tested, and he wants to prevent others' suffering.
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Take a few steps back, and you won't regret it! Today, Alex (@AlexHormozi) talks about his experience of starting another business was a mistake, the lessons he wishes to impart, and why doing the boring work is just as important as making money.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:22) - Neighbor sold business, wants to start again with existing skills.
(3:25) - Good strategy: know what to say "no" to, develop skills.
(5:00) - Can't be CEO of two businesses, focus on weaknesses.
(7:22) - Learn from 10+ years of experience for improvement.
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The worst thing you can do is deceive yourself. Today, Alex (@AlexHormozi) talks about the 7 most common ways people measure value when looking at a business, which ones are his favorites, and which ones are completely ridiculous!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:33) - 1st & 2nd: Contract Value, Revenue Over Lifetime
(2:58) - 3rd & 4th: Business Valuation, Actual Yearly Revenue
(4:49) - 5th & 6th: Yearly Profit, Owner Earning
(6:55) - 7th: Net Worth, Pros and cons of each way
(17:28) - Alex's preferred way: Net Worth, What's left after everything
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What happens to our money when we’re gone? Today, Alex (@AlexHormozi) talks about the long-term plans he and Leila have set up in the event they pass away and why they’re giving to charity instead of simply passing the wealth to their next generation.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:29) - Alex and Leila donate everything to charity, not to children.
(4:43) - Give away things, share experiences, bring value to others.
(7:08) - Entrepreneurship is like a casino, solving money problems.
(10:37) - Giving descendants wealth deprives them of earning skills.
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I learn in teaching. Today, Alex (@AlexHormozi) talks about why he opts not to sell courses but instead to share his wisdom and knowledge with everyone through his experiences, insights, and more!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:26) - Alex doesn't sell courses due to flaws in education.
(2:45) - He focuses on valuable skills over money.
(5:01) - Plan: books, guides, podcast - accessible valuable lessons for all.
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Wealthy people own the right things. Today, Alex (@AlexHormozi) talks about his experience and what he learned in regard to turning an active business into a passive income. Listen in as we learn the mental framework that is needed in order to take two steps forward in the field of business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - Make anything passive or active: what's the better choice?
(2:08) - Walkthrough: how and when to do it
(2:59) - Mental framework Alex discovered after some time
(6:48) - Turning active business into passive income: big picture
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Match the market, not beat it… then you become rich. Today, Alex (@AlexHormozi) talks about why we shouldn’t keep starting from scratch in business, why growth doesn’t always mean “new”, and how creating constraints can make it even more interesting.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:23) - Entrepreneurs desire novelty. Redefine growth as creating something new.
(4:40) - Create challenges without destroying the business: new systems, understanding constraints.
(6:44) - Time constraints make business flow more interesting.
(9:28) - Sacrifice time to get time back. Stay ahead in the game.
(12:04) - Sacrifice first now to learn how to not sacrifice later.
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Change the way you think! Today, Alex (@AlexHormozi) talks about the different thinking frameworks that billionaires do that can help you and your business grow!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:04) - Find middle ground between handling and managing problems.
(6:21) - Concept of continuum vs. binary - extent of action.
(9:30) - Mistake: using psychological binary for judgments, limit questions.
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Who do you see yourself with for the long run? Today, Alex (@AlexHormozi) talks about marriage and how it was one of the most important decisions in his life, his backstory with Leila, and what kind of person you need in your life.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:02) - Alex shares story of meeting Leila, realizing compatibility, and marriage decision
(8:41) - Life partner as cheerleader or fallback
(11:15) - Relationships: problem to solve, dichotomy to manage, find middle ground
(15:48) - Honesty and trust for unbreakable bond with life partner
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We need to be reminded more than we need to be taught. Today, Alex (@AlexHormozi) talks about the 2 root causes of why there might be some constraints in your business’ growth and how the theory of constraint can play a big role in its improvement.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:21) - Enter saturated marketplace with unique product offerings.
(3:20) - Assess business saturation: market reach and growth potential.
(5:10) - Focus on one product solving a major marketplace problem.
(6:41) - Improve business by prioritizing problem-solving strategies.
(8:21) - Reframe problems with "How do I..." mindset for solutions.
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The right people stay for a lifetime. Today, Alex (@AlexHormozi) talks about selecting the right people you need as you progress in your business, the 2 traits you should be looking at, and how to test these potential people!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:18) - Difficult to trust others. Look for integrity & efficacy.
(3:33) - Test integrity by interviewing many people. Align incentives.
(7:30) - Test skillset by reading books. More interviews, more insights.
(10:02) - Evaluate potential people with integrity and skillset in mind.
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A change in perspective ain’t too bad. Today, Alex (@AlexHormozi) talks about the important questions to reflect on when you’re thinking about your business, providing value over time, and other practices the wealthy do!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:03) - Check if product is talk-worthy
(3:11) - Key questions: Value, Profit, Customer Experience
(6:01) - Big vs small entrepreneurs: Product vs promotion focus
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It’s better to listen to yourself. Today, Alex (@AlexHormozi) talks about why you shouldn’t listen to the advice of your parents or relatives, and how it’s easy to get caught up with not taking risks.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - Close ones as critics; failure makes their "I told you so" easier.
(2:11) - No risk, no success; inaccurate risk understanding. Inaction is riskiest!
(4:32) - Opposition for safety: most people oppose most of the time.
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New doesn’t always mean the best. Today, Alex (@AlexHormozi) talks about we need to start being comfortable with boredom, how to sacrifice our time to get time back, and more!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Growth ≠ just creating "new". Redefine, improve, embrace boredom.
(4:26) - Alex challenges w/o destroying biz: new systems, understand constraints.
(6:20) - Adding constraints makes biz flow interesting, avoids boredom.
(9:44) - Sacrifice time for future gain. Stay ahead. Balancing priorities.
(11:42) - Achieve mastery before letting go. Give after achieving something.
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Value over price. Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:33) - People want outcome, not recurring membership. Sell continuity.
(2:55) - Cash flow noticed more than price. Give more for less.
(4:25) - Onboarding costs: raise prospect quality, raise product quality.
(5:37) - Goal: create upfront program that generates more customers
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Advice that’s worth billions! Today, Alex (@AlexHormozi) talks about the conversation he had with a billionaire on how to make a billion dollars in revenue and all the lessons and tips he took away. You might not even believe one of the pieces of advice that were shared!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:11) - Find mentors for insightful advice.
(3:51) - Understand talent levels and incentivize appropriately.
(7:43) - Identify superstars, manage expectations, and address unnatural profits.
(12:06) - Advanced people excel by consistently doing the basics.
(14:08) - Investing advice from a conversation with a billionaire.
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Once you committed, stick with it. Today, Alex (@AlexHormozi) talks about the process he went through to create the letter on raising prices on customers, the right and wrong ways to increase prices, and the importance of communicating your plans properly.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:54) - Price increase letter: inform customers about changes and purpose.
(5:12) - Attractive price communication is crucial.
(7:59) - Inform customers about future plans, benefits, etc.
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A formula for success! But.. what is TAM anyway? Today, Alex (@AlexHormozi) talks about the 3 ways to increase your TAM, and when it might be the right time for you to increase the size of your opportunity, quality, delivery, etc. in regards to your prospects and business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:22) - #1: Go upmarket
(2:34) - #2: Go adjacent by changing business or helping similar companies
(4:44) - #3: Go downmarket
(7:31) - Transition from improvement offer to appeal to more people
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Everyone gets the share of the pie! Today, Alex (@AlexHormozi) talks about how he is able to give away equity in his companies through a basic framework, and how he lives through one of his rules in life regarding making money for not just himself, but for everyone involved.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:33) - Vehicle for incentivizing employees, called Phantom Equity
(3:32) - Purpose: employees participate and build wealth with owner
(5:45) - Downsides: What if employee leaves?
(6:57) - Purpose: Incentivize people to stay and grow business
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Be like the wealthy! Today, Alex (@AlexHormozi) talks about the tax strategies that the ultra-wealthy do to maintain their wealth, and get you to change your perspective so you can not only make big changes in your life but also become one of them in the future!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:20) - Plan where you live for following the ultra-wealthy.
(3:51) - Change buying habits to emulate the ultra-wealthy.
(9:23) - Your worth comes from untaxed growth.
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Believe every word you say. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”...
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:01) - Selling skill: conviction and understanding the prospect.
(2:31) - 1st equation: sales skill multiplied by belief extent.
(4:44) - 2nd equation: revolves around work ethic.
(7:54) - Believing in what you sell is crucial for sales.
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Do you know your true value? Today, Alex (@AlexHormozi) talks about the criteria people tend to use when evaluating the worth of an entrepreneur and which of these are the most practical to use.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:54) - Contract Value: What you’re offering
(2:34) - Revenue Over Lifetime & Business Valuation: Total sales and business worth
(7:21) - Actual Yearly Revenue & Yearly Profit: Cash collected and excess/profit
(10:17) - Owner Earning & Net Worth: Net free cash flow and owner value
(13:44) - Alex's rankings on these common ways: Best and worst
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Entrepreneurship was never easy. Today, Alex (@AlexHormozi) talks about the roller coaster moments in his life, one of the hardest decisions he had to make, and gives advice on evaluating who you are and where you’re at.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:47) - Alex shares job dissatisfaction and decision to quit
(3:22) - Motivation needed? Entrepreneurship may not be for you
(4:20) - Long and short-term pay-offs in entrepreneur's journey
(8:50) - Entrepreneurship: value investment, expect obstacles
(10:53) - Constant improvement essential for success in this industry
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Don’t think rich, think wealthy! Today, Alex (@AlexHormozi) talks about the tax strategies that the ultra-wealthy do to maintain their wealth, and get you to change your perspective so you can not only make big changes in your life but also become one of them in the future!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:08) - Plan where you live for tax advantages.
(4:55) - Increase overall net worth strategically.
(8:18) - Use assets and loans for wealth growth.
(9:52) - Ultra-wealthy understand and play the game differently.
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It’s all about the timing. Today, Alex (@AlexHormozi) talks about the thought process of investing and some frameworks he used to help you know and decide when it’s the right time to invest. Alright, let’s get started…
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:45) - Think about opportunity costs
(4:34) - Save 6 months to 2 years; consider asset loans
(5:20) - Invest time and energy in growing income
(8:08)- Invest in gaining skills for more value and profit
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It’s all about CONVICTION. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”...
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:05) - Selling skill: conviction and understanding the prospect.
(2:40) - 1st equation: sales skill multiplied by belief extent.
(4:54) - 2nd equation: revolves around work ethic.
(8:12) - Conviction in selling is crucial for convincing others.
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What does the perfect partner look like? Today, Alex (@AlexHormozi) is joined by guests to talk about the pros and cons of bringing in business partners and the important factors to consider!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - Define roles, responsibilities, and share structure for business partner.
(3:54) - Cons of improper partnership structure.
(6:09) - Business partner separation: what happens?
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Does money = happiness? Today, Alex (@AlexHormozi) is joined by guests to talk a little bit about the philosophical side of happiness and money, decision-making processes, and defining values.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:42) - Money and happiness: wanting less, innate or learned?
(2:28) - Redefining "happiness" and choosing how to experience circumstances.
(5:50) - Aligning with identity and shifting decision-making process.
(6:56) - Defining values and living by them.
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Simplicity is what scales. Today, Alex (@AlexHormozi) talks about some frameworks that have helped him become a better salesman, close high-ticket deals, and overcome the fears that most entrepreneurs face, “What if I never make it?”
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:42) - Repetition improves sales skills and experience.
(6:05) - Alex's fitness journey and entrepreneurship beginnings.
(11:27) - Frameworks that help drive sales and scale high-ticket deals.
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The machine that builds the machine! Today, Alex (@AlexHormozi) talks about frameworks for becoming successful with how you think about yourself and your business. Become the solution that's going to debottleneck any problems you face!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:07) - Aspects to business’ growth: yourself, employees, departments, and the company
(3:08) - Differences between “what to do’s”, “how to do’s”, and “who will do it?”
(6:54) - Building the machine that builds the machine for you
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Be in this for the long haul. Today, Alex (@AlexHormozi) talks about how longevity is a key factor to creating success, the state in which you can manage your thoughts, and some insightful strategies for you to continue playing the game.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:17) - Imagine bad situation multiplied by a thousand, desensitize feelings.
(3:59) - Prepare mental state, expect worst scenario possible.
(6:09) - Soak in idea, imagine worst scenario, change perspective.
(8:20) - Many things we do lose meaning, no inherent meaning.
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I’m not good at this YET, and that’s okay. Today, Alex (@AlexHormozi) talks about the different disciplines we encounter in our lives and helps us assess which ones we are skilled at and the ones we are lacking in order to further improve ourselves.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:36) - 3 Disciplines: Foundational, Physical, and Professional
(4:17) - We encounter more types of disciplines: Emotional, Relational, and Financial
(9:40) - The most important discipline that practically ties up everything else is Philosophical
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Is it worth the money? Today, Alex (@AlexHormozi) shares his thoughts about Day Trading, long-term vs. short-term investing, and why it’s better to just find a different hobby instead.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:28) - Alex shares the mistake he made that cost him $200k
(4:39) - The capital gains treatment gets thrown out the window
(8:04) - “I have to pay taxes on regular income because I sold it within a year”
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Wealth is not a number, it’s a ratio. Today, Alex (@AlexHormozi) talks about a conversation he had with one of his salespeople on how they can increase their wealth by knowing the difference between volatility and risk as well as some practical plans of action that are way more fulfilling than the what people think ultra-wealthy is all about.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:28) - Alex shares a conversation with one of his salespeople about his direction in life
(2:28) - The classic poor person will not know the difference between volatility and risk
(6:05) - Have a strong income-to-expense ratio, pay your debts, etc.
(11:49) - Understand that there are a ton of risks in being an entrepreneur
(16:33) - Action plan to create the wealth that he wanted
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Do you use any of these 6 hacks? Today, Alex (@AlexHormozi) talks about his “Service Delivery Cube” Framework, how this creative process helps him think about how he explains products, and generally, how can entrepreneurs provide more value.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:55) - 1st: "the ratio", 2nd: "to what extent"
(3:44) - 3rd: "support level", 4th: "how is the info consumed?"
(5:50) - 5th: "speed and convenience", 6th: "one 10 next to one 10th"
(7:52) - Find excess capacity to generate more revenue and profit.
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Growth will pay the expenses. Today, Alex (@AlexHormozi) talks about the three evil “E’s” in entrepreneurship, how each evil affects you, and gives advice on what you can do to avoid them! Be careful, for they might just be in front of you without realizing it!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:27) - The 1st evil “E” of entrepreneurship is Expectations
(3:36) - The 2nd evil “E” is Emotions
(8:28) - The 3rd evil “E” is Expenses
(12:19) - The evilest of the E’s and what to do to avoid them
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What value are you bringing to the table? Today, Alex (@AlexHormozi) talks about the 6 ways to increase Lifetime Value in your products, dives a bit into each way, and shares his personal favorite one at the end (which he thinks is the most powerful of all!)
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:17) - The 1st way is to increase the price & 2nd way is to decrease the cost
(3:55) - The 3rd is to increase purchase frequency & 4th is to upsell
(5:19) - The 5th is “cross-selling” & the 6th is “down sales”
(10:03) - The most powerful way to increase LTV between the 6 ways
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Replicate success before you iterate. Today, Alex (@AlexHormozi) talks about the ONE skill that is incredibly hard to learn, how you can train yourself to develop the skill, and the importance of learning it. (Hint: you already have it!)
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:05) - Understanding the value and skills for talent switch industries
(5:14) - Conviction in sales: deep roots, certainty for leads
(6:58) - Learn from failures or make every mistake yourself
(8:32) - Alex shares best way to master skills: repetition is key
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A lack of control to complete control. Today, Alex (@AlexHormozi) talks about the hardships entrepreneurs face in the industry, the one component that is stopping them from moving forward, and how to properly manage this once you’ve encountered it.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - Entrepreneurship forces change and identity transformation.
(2:47) - Control issue: discomfort in letting go of what you hold.
(6:11) - Buying back control: questioning what you want to control.
(7:20) - Relinquish control, maintain accountability for the results.
(8:55) - Building great things requires trusting others with control.
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A cool trick to change your approach to sales questions to increase sales! Today, Alex (@AlexHormozi) talks about how you can effectively sell anything by structuring the way you ask questions to your clients. He also mentions the power of altering the question in such a way that your clients are saying “yes” by answering “no”. Sounds good? Let’s get into it…
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:54) - Get enough agreements, they'll want to work with you.
(2:44) - Alex knows sales teachers who are natural salesmen.
(3:57) - Phrase questions properly, get people to say yes by saying no.
(5:42) - Use psychology to trigger responses, understand how people respond.
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The way you view money, matters. Today, Alex (@AlexHormozi) talks about the money ladder graph he’s created, what it’s all about, what happens in each factor of the money ladder, and the importance of understanding this model in order to become wealthier.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - Money Ladder: order people get paid, changes money flow.
(3:50) - Money flow through banks: capital stack, preferred creditor, etc.
(4:33) - Insurance companies: get paid upfront, appreciate over time.
(7:39) - Top of ladder: God gets 10% for life, summary factors.
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Every entrepreneur has one problem... a people problem. Attracting, hiring, and keeping the right team members can make or break your business. Today, Alex (@AlexHormozi) talks about the single problem that entrepreneurs are facing when it comes to company growth: the talent they hire. He also explains the various reasons why this is a problem for entrepreneurs and the steps to take to avoid it.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:48) - Knowing team members' differences and strengths, weaknesses, etc.
(4:10) - Employee ownership, accountability, and providing solutions after situations
(6:55) - Brand manager cares about improving customer experience deeply
(9:20) - Raise the bar to attract the best employees to your team
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Keep the cash flowing! Today, Alex (@AlexHormozi) talks about the number one mistake he says a lot of entrepreneurs make in terms of making more money. He also talks about the number one metric that he uses to track his businesses, and why you should follow this concept. if you're thinking about reinvesting in the business, make sure that the dollars that you're choosing to reinvest, you're getting the best return on capital you possibly can.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:25) - Alex's top metric: Net Free Cash Flow.
(3:20) - Reality: 99% of businesses never get sold.
(4:24) - Entrepreneur mistake: Neglecting Net Free Cash Flow.
(5:49) - Net Free Cash Flow: Profit exceeding business needs.
(9:22) - Regular exposure to discounted risk: Operational Risk.
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Money, Money, Money! Today, Alex (@AlexHormozi) talks about something everyone wants to hear: how to make a million dollars. He breaks down the simple math equation you need to follow in order to achieve this goal, and the actions you should start doing to get ahead of the game.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:43) - Know units sold for goal. (realistic goals)
(1:54) - Math behind million dollars & customer lifetime value.
(3:30) - Examples of Lifetime Value and how to achieve it.
(7:11) - Follow math, set goals, understand LTV for million-dollar business.
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It’s all in the numbers! Today, Alex (@AlexHormozi) talks about the importance of data analytics in your company, how the 3 wheels can be used to drive the messaging of your marketing campaigns, and even understand the consumer behavior of your customers! By thoroughly looking at the data and understanding what they mean, you can drive more compelling messages that will drive more sales for your company!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:30) - Marketing: understanding data as a consistent source of new material.
(1:45) - Data variables: base campaigns on different variables to maximize impact.
(7:33) - Showing increases: percent, absolute, revenue, and subsequent increase.
(9:54) - Three wheels: apply them to various stats like profit, revenue, churn.
(11:59) - Alex's template: guide for data-driven marketing campaigns.
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We need to be better people in order to attract better people. Today, Alex (@AlexHormozi) talks about the big chapters in the growth of a business, and how to get from $0 to a million dollars a year using a very simple framework involving your product line and the channels you use to distribute.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:47) - Getting from $0 to $1 million: learn to sell one product on one channel
(2:24) - Value ladder & increasing LTV through cross-sells, upsells, etc.
(5:14) - Hierarchy within company & entrepreneur vs. entrepreneur dilemma
(9:02) - Finding growth-driven entrepreneurs who innovate and take initiatives
(14:29) - Entrepreneur's biggest problem: finding good people; hardest problem ever
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Did you know…Rich people actually spend less? Today, Alex (@AlexHormozi) talks about the key traits that wealthy people possess, why it’s important to possess the necessary skills that will help you on your path to success, and how to grow your money as you’re hustling.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:01) - Surrounding wealthier people: they spend less than you think.
(3:53) - Negotiation tactic: agree on price first, terms second.
(7:02) - Good deals help you make more money, grow skills.
(13:21) - Character traits of success precede actual success.
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Actual over theoretical. Today, Alex (@AlexHormozi) talks about the importance of growing your experience in sales and marketing rather than just reading books and putting theories to the test.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:56) - Alex's life unchanged after reading books.
(2:40) - How did you develop marketing and sales strategies?
(4:27) - Most people lack belief in their product and prospects.
(7:24) - Practice skills instead of just reading books.
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It takes money to grow a business. Today, Alex (@AlexHormozi) talks about his beginning with Gym Launch, the obstacles he went through, how his sudden shift in mentality got him out of an endless cycle of burden, and how this change in perception led him to the path of success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:29) - Gym Launch, stuck in rough place, refund rate obstacle
(4:38) - Alex's perception shift: "Just have to make money"
(6:24) - Successful people always in mindset of generating money
(10:13) - Risks are unforeseeable, ask "How can I make money?"
(12:17) - Warren Buffet's "owner earnings" change perspective on money/business
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Let’s shake on it! Today, Alex (@AlexHormozi) talks about the four reasons why he really likes affiliate relationships a lot, dives into each reason, and how they can further improve business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:43) - Product lines, upsells, downsells, and their differences
(2:27) - Reason #1 - Less opportunity costs, avoid early mistakes
(3:22) - Reason #2 - Benefit from value, stack offers, introduce core offer
(6:01) - Reason #3 - All profit, earn revenue through negotiation
(7:02) - Incredibly flexible, find alternative solutions to satisfy clients
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Strike while the iron’s hot. Today, Alex (@AlexHormozi) talks about the time he attended a mastermind, presented his business numbers, and how everyone else in the room was so amazed at the fact that he wasn’t doing anything to 10x the money because of its massive potential. It’s time to step up and take on this fat pitch before it’s too late.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:37) - Alex's story: Invited to mastermind, advised to accelerate business.
(4:25) - Attendees recognized potential: 10x business before it's late.
(6:44) - Issue in internet culture: Belief of multiple revenue streams.
(9:53) - Seize the opportunity: Step up and give your all.
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Adding negatives can make a positive. Today, Alex (@AlexHormozi) talks about one of his strongest and most powerful tactics in persuasion that allows you to use integrity, to increase the trust in your prospects, and by owning all of your deficiencies with a single statement.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:29) - Game-changing tactic: using "BUT" to persuade clients
(3:38) - More negatives at the start make statements believable
(6:08) - Negative reviews give credence to positive aspects
(7:10) - Warning about extreme effects enhances believability of achievement
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Do you have what it takes to own a “perfect” business? Today, Alex (@AlexHormozi) talks about what the perfect business looks like to him, the factors that contribute to this vision, and shares some characteristics we need in order to get ourselves on the road to this ultimate goal.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:25) - Factors: unique, expensive, and sticky air
(6:02) - Markets built on information advantages and inefficiencies
(9:45) - Characteristics: risk-averse, long-term thinking, unteachable character
(14:58) - Building value, not getting rich quickly
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Don’t take more than you can handle. Today, Alex (@AlexHormozi) talks about the mistake he committed during the time he was running Gym Launch, how this mistake not only cost him the value he was bringing to clients but also cost him millions. He also shares advice to avoid this kind of mistake.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:05) - Gym owners lack data tracking, unaware of churn and profit.
(3:17) - Advice: Don't take on too much at once.
(4:52) - Keep business simple for it to grow big.
(6:00) - Learn to say no, emotions affect decision-making.
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You don't need to make a million dollars a year to be in the top 1%.Today, Alex (@AlexHormozi) discusses wealth, the tactics you can do in order to retire by the age of 40, and the reason why most people cannot achieve this milestone in their lifetime.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:44) - Desire to be in the top 1% of wealth bracket
(2:15) - People outliving their means is a common mistake
(4:44) - Alex explains his "1% pyramid" model
(10:45) - Consider income and time to save thousands monthly
(13:48) - Alex's simple retirement calculator for your use
(14:34) - Percentage of income spent determines how quickly you earn
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Always keep the quality in check. Today, Alex (@AlexHormozi) shares his experience during the time they had to fire many of their employees, what he and Leila were feeling during that time, the reason why they had to proceed with this move, and the lessons he learned from this.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:30) - Realized 4 people doing work of 25 in supplements company
(2:48) - Lesson #1: Lack of experience hindered individual growth. Lesson #2: Irrelevant service business experience.
(5:17) - Hired new director to optimize employee utilization after mass firing.
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It’s better to recognize an error early than never. Today, Alex (@AlexHormozi) breaks down the roles of each partner, and how to know whether or not it’s a smart decision to pursue the partnership depending on your situation.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:25) - 1st reason: No partners, no terms or agreement
(3:56) - 3 pillars of a business: acquisition, product, operations
(8:58) - Small businesses think and act small
(11:39) - Bonus fact: Married couples in business last longer
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Two words: Lifetime Value. Today, Alex (@AlexHormozi) breaks down a simple exercise that will help you find where you should be placing your energy on in order for you to open more opportunities for growth in your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:03) - 2 ways to grow a business: Acquisition & sub-factors
(3:45) - Business growth through customer LTV increase
(6:54) - 5 ways to increase backend: price, cost, resells, cross-sells, upsells
(11:08) - Exercise goal: clarity, not overwhelm, for business growth
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What you say matters. Today, Alex (@AlexHormozi) talks about the three different statements you can start saying whenever you’re closing or selling sales and dives into the implications of each statement when you’re talking to a client.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - Finding good salespeople is challenging due to their expertise.
(2:06) - Three types of statements in selling.
(4:18) - Question beliefs to provide value, not just tactical advice.
(8:38) - Share relevant mini-stories, convince with words, not just stats.
(10:46) - Best way to sell: understand and track what they're saying.
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Sometimes, hearing a 3rd person’s point of view can greatly help you with the next steps you want to take! Today, Alex (@AlexHormozi) shares with us some of the valuable insights he got from his 1-hour private coaching call with Grant Cardone, and what he had to say about Alex’s 3 objectives to tackle during the call.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:55) - Keep acquiring skills, develop character traits
(2:58) - Objectives: wealth, income, personal branding
(11:20) - Others' success means they're better fundamentally
(14:28) - Grant's genuine question impacted Alex's goals
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Am I closer or further away from my goal? Today, Alex (@AlexHormozi) shares his thoughts on how expectations of education can be the root of many people’s failures in life, how we can keep ourselves grounded whenever we project absurd expectations, and the “winning formula” to improve your outlook.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:20) - Change happiness by expecting less
(2:49) - Issue with binary outcome in learning and goals
(5:50) - Toxic belief: making money after graduation
(7:44) - Does a non-priority align with your ultimate goal?
(12:06) - Ask if expectations are reasonable and can be lowered
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Protect the company at all costs. Today, Alex (@AlexHormozi) shares a story of an HR manager’s choices gone wrong, the two lessons he got from this moment, and what “value” really means when running a company.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - HR role: not about making people happy, cautionary story.
(7:03) - Employees ≠ customers. The company is the customer.
(12:27) - Value: marketing/sales primary, operations secondary.
(21:00) - Company's value based on people. HR recruits talent, protects.
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The clock is ticking… or is it? Today, Alex (@AlexHormozi) talks about his major change in perspective and insights when it comes to his 5-year time horizon shifting from CEO to shareholder, to board member, etc. and how thinking of your own time horizons can lift a lot of your stresses in life.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:57) - Day-to-day goals can make you forget long-term investments.
(3:46) - Time as an inevitable force: working for or against?
(6:27) - Use compound growth to your advantage, not as hindrance.
(7:40) - Develop consistency discipline for disproportionate returns.
(12:43) - Leading growth indicator: number of interested inquiries.
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Sometimes, it’s not always about trying to conquer. Today, Alex (@AlexHormozi) takes us back to when he made one of the biggest mistakes in his entrepreneurial career and really shares the “losses” rather than always hearing the “wins” in order to give us more perspective about the industry.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:53) - Mistakes break you more than wins; Alex's company struggled with churn.
(2:56) - Idea of "more for less" cost Alex millions.
(4:46) - 3 Moral lessons: prices, raise prices, understand benchmarks and solutions.
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How bad do you want, what you claim to want? In this highly requested episode, Alex (@AlexHormozi) shares with us the lessons and failures that he took away from 2020, reflections on his notes, and what he learned in perhaps his largest year of growth yet.
If you'd like to go back and listen to Alex's recap of 2019, click on this link. 2019 Failures and Lessons
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:42) - Thoughts on "what do they have that I don't?", hiring talent, acquisition channels
(10:32) - 2020 as a humbling year, "scale to zero" concept, data management mistake
(22:52) - Having 3 businesses, irreversible decisions, purpose after milestones
(39:52) - Finding solutions, expanded time horizon, 2020 lessons and failures
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It’s all about the skills. Today, Alex (@AlexHormozi) shares with us the decisions and mindset that helped him get out of having nothing to earning millions, his strategy with sales and leads, and how the skill of acquisition came in very handy.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:47) - Developing versatile skills helps in any situation, even after loss.
(4:51) - Useful skills give hope after financial loss.
(7:10) - Knowing business and value propositions enables success.
(8:33) - Alex shares his sales process and how he found luck.
(10:33) - Learning skills brings peace of mind money can't provide.
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Repetition can often lead to growth. Today, Alex (@AlexHormozi) talks about one of the most integral lessons he has learned when it comes to replicating success, why repetition outweighs any tactic, and why we need to be reminded more than we need to be taught.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:10) - Repeat successful actions to reach business goals.
(4:09) - Be true to yourself to achieve your aspirations.
(6:52) - Don't start from scratch, repeat successful strategies.
(9:43) - Content: build reputation or use as primary marketing method.
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People who don’t understand probability don’t know the word “Luck”. Today, Alex (@AlexHormozi) shares a quick lesson he learned while he was talking to his 18-year-old neighbor about probability, luck, why volume negates both those factors, and tries to paint a different frame of seeing success & the work required to get there.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:57) - Probability outcome: gamble on marketing, assess return on investment.
(2:02) - Volume negates luck and probability in business.
(2:58) - Realizing desired outcome, unwilling to continue, not for me.
(5:49) - Skill is the only thing that separates you.
(8:15) - Alex's question to neighbor, already twice as wealthy.
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Failures are always going to be lessons. Today, Alex (@AlexHormozi) shares his thoughts and advice on how you can learn the right takeaways from the failures you experience in your life without remembering the scars and how to shift your perspective on learning lessons to a positive view.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:38) - Hardest thing: learning right lesson from failure
(1:49) - Dangerous: learning wrong lesson from failure reinforces incorrect lesson
(3:50) - Possible incorrect lesson learned: success should come big and fast
(6:22) - Entrepreneurship: unlearn to think from different perspective
(9:14) - What if success is outside forces and failure is your fault?
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All you need is for them to keep saying YES. Today, Alex (@AlexHormozi) talks about the quickest way to keep your money flowing with one framework, the “poor people” mentality, and giving an exceptional offer.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:48) - Learning the right lesson from failure is challenging.
(1:59) - Learning the wrong lesson from failure is dangerous.
(4:21) - Incorrect lesson learned: success should come big and fast.
(6:57) - Unlearn to think from a different perspective in entrepreneurship.
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“You inherently become more valuable and you stop seeing your failures as failures”. Today, Alex (@AlexHormozi) talks about why making your first one-hundred thousand dollars is the hardest milestone to reach, time vehicles, leveling up your skillset, and how adding more people to the team can help you build the foundation of acquiring more skills.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:54) - First $100 in bank is most meaningful
(2:51) - Hard to earn $100K: time, vehicles, leverage
(4:30) - Earning $100 hard due to effort required by vehicles
(5:29) - Common mistake: outsource work without learning new skills
(9:17) - Deliberate effort improves skillset through volume of practice
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Ask yourself, is it really worth your time and effort? Today, Alex (@AlexHormozi) talks about the decision-making process that he uses to evaluate opportunities that don’t just apply to entrepreneurs, but to anyone in general.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:57) - Conversation with 18-year-old neighbor about future plans, college, etc.
(4:10) - Presenting socially acceptable solutions without the right reason.
(5:28) - Perspective on sacrificing effort and outcome in our lives.
(8:20) - Stories shaping who we have become.
(9:39) - Failure is part of entrepreneurship, not defining you.
(13:30) - Seasonal actions, not forever; sometimes uneven.
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Demand through compelling words. Today, Alex (@AlexHormozi) talks about an insightful concept he learned while he was at a mastermind and how to effectively use this framework.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:05) - "The Rule of One": find a clear, unique, and compelling message.
(4:41) - Have one powerful message that drives action towards you.
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Are you really looking at the right market? Today, Alex (@AlexHormozi) talks about the important questions you need to be asking when evaluating the market to determine opportunities and the viability of an option.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:36) - 4 questions: market pain, growth, accessibility, audience's affordability.
(5:12) - Use questions as checklist for marketplace opportunity in 2 ways.
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Lead your clients to the best destination. Today, Alex (@AlexHormozi) discusses about a fun story that often gets shared around in the industry and a great lesson in meeting your clients where they are today, in order to get them to where they want to be tomorrow.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:19) - Alex shares "Ham and the Garlic" story
(2:50) - Give people what they want to give what they need
(4:50) - Change perspective, speak truth, relate, understand clients' problems, fears
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Sometimes it takes one action to curve your life in a better direction. Today, Alex (@AlexHormozi) talks about a pivotal moment in his life when he was pitching and the amazing sales tactic that helped him grow his money exponentially.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:16) - Alex's upsell experience changed his perspective on sales.
(3:37) - Sales tactic: Ask what they WANT, make upsell seamless.
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You need all gears in order to fully function. Today, Alex (@AlexHormozi) shares with us the 3 levers of business growth that will have the biggest direct impact on how much money you make, and dive into discussing each lever.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:35) - 1st lever: market wins, regardless of circumstances
(2:20) - 2nd lever: irresistible offer that's incredible
(3:41) - 3rd lever: persuasion through words, charisma, and communication
(7:17) - Market, Offer, Persuasion: these levers drive business growth
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It’s now or never, you decide. Today, Alex (@AlexHormozi) talks about shifting your perspective when it comes to opportunities that won’t last or work forever, and getting to the bottom of why people are giving themselves the excuse to not begin something.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:28) - People find excuses not to start due to lack of understanding.
(2:11) - Longevity of opportunities shouldn't be underestimated, despite being finite.
(3:21) - Arbitrage created cash flow and human resources for many businesses.
(4:27) - Fear and laziness hinder us from seizing opportunities.
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Do you admire or envy someone more successful than you? Today, Alex (@AlexHormozi) talks about a conversation he had with Nick Bayley when he attended a mastermind about motivation, naming your emotions, and how the feeling of envy can be a driver to success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Envy: desire for someone else's possessions, threat to your own.
(2:35) - Envy doesn't make you happy, but can lead to success.
(4:37) - "Rather deal with good for bad than bad for good."
(6:13) - Entrepreneurs judge motivations, need to process emotions.
(7:04) - Analyzing emotions and decisions: focus on actions, not reasons.
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Just do it exactly as it is outlined. Today, Alex (@AlexHormozi) talks about the one piece of advice every entrepreneur needs to hear. Listen in as Alex reflects on a pivotal concept that was given to him by a mentor.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:05) - Alex dives into the question "What breeds success?"
(3:50) - The reason why "What breeds success" needs to be talked about
(5:30) - The bedrock of successful entrepreneurship
(7:24) - If you're in the process of optimizing something
(9:49) - The shortcut to where you want to go
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This is my most used equation in business. Today, Alex (@AlexHormozi) talks about the one equation you must know to fully understand where your business stands, the lifetime value of your customers, and where you'll cap.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:27) - The number one equation Alex uses the most in all of business
(4:30) - The Pie Equation helps make quick calculations to know where you're at
(8:42) - The importance of using all three variations of the equation & The Golden Ratio
(12:20) - The quick recap of The Pie Equation and the last way to use it
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You're not going to hurt anyone. Today, Alex (@AlexHormozi) talks about what he felt when he was younger, how that affected him moving forward, and what he learned from that experience.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:47) - Alex's advice on "taking someone down"
(5:53) - Two perspectives on this message you can consider
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All big businesses run off of extraordinary degrees of arbitrage. Today, Alex (@AlexHormozi) talks about what arbitrage is, how you can harness, and leverage it in your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - The definition of "Arbitrage" and how all businesses are arbitrage
(3:13) - The difference between economic profits and accounting profits
(6:28) - What factor is going to dictate if it's one market or another?
(7:46) - One valuable concept to understand
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You are going to suck at this for a very long time. Today, Alex (@AlexHormozi) addresses a belief system that holds many back from learning the things they need to learn in order to be "successful".
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:40) - Many struggle with the belief of being inherently bad at things.
(3:50) - They limit themselves from learning when things get difficult.
(5:11) - Spending an hour a day practicing can lead to top percentile skill.
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When it comes to scaling, think outside the box. Today, Alex (@AlexHormozi) talks about one of the issues that have been prevalent in the marketing community: organic outbound not being scalable. He talks about how this issue is actually not as true as you might think and how scaling outreaches can be more consistent and reliable than paid outbound.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:44) - Alex explains scaling and shows calculations based on company data
(4:24) - After calculating, how can you scale your numbers?
(6:35) - In outbound, people are warmer than cold traffic
(7:59) - Scaling outbound: multiply activity and people
(9:58) - Alex shares math of getting VA in company & ROI
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Want to perfect a skill? Do it 100 times every day. Today, Alex (@AlexHormozi) talks about a simple mindset called “The Rule of 100” and how following this method of increasing volume and repetition of specific actions can bring you closer to improving your skills and growing your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:05) - Do a hundred of something daily to improve skills.
(3:29) - Increase volume to generate skill and outcome growth.
(5:29) - Selling expands when you're not the constraint anymore.
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Man makes the money. Today, Alex (@AlexHormozi) talks about the three kinds of numbers and their relationships when looking at high-level businesses to invest in or partner with.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:59) - CAC & LTV: 1st number to look into.
(2:37) - Gross margin: basis for decisions & "30-day cash".
(4:16) - Relationships: LTV, 30-day Cash, and CAC.
(7:27) - Focus on 2 relationships: LTV to C ratio & 30-day cash to C ratio.
(9:22) - Goal: at least 3 times greater than CAC for viable business.
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The slightest difference can make the biggest change. Today, Alex (@AlexHormozi) talks about one of the number one issues he faces when he talks to small to medium-sized business owners: knowing the difference between gross vs. net margin. By knowing the difference between these two, you will instantly shift how you view money and the growth of your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:47) - Difference between gross and net margin & calculation involved
(2:11) - Gross margin creates net margin. Alex's example explains why.
(4:38) - Increasing gross margin: decrease fulfillment cost, increase price now.
(6:42) - Greatly increasing margins scales and yields enormous profit.
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The moment you don’t understand, you’re at a bottleneck. Today, Alex (@AlexHormozi) talks about the important factors you should know when figuring out what your cost per lead is, how these factors work together, and help you understand the kind of paid ads you should be running.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:51) - 3 pieces for cost per lead: CPM, CTR, CPC
(5:22) - Alex explains how these 3 pieces determine cost per lead
(6:50) - When running paid ads, understand platform dynamics and competition
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Oh, Oh, Oh, It’s MAGIC! Today, Alex (@AlexHormozi) talks about this simple framework he uses in enhancing offers and understanding monetization in the marketplace.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:35) - Alex explains M.A.G.I.C Formula acronyms
(3:38) - Use formula for quick offer variations in monetization
(6:37) - B2B marketing requires less offer variation compared to B2C
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Which way will you go for? Today, Alex (@AlexHormozi) talks about more ways you can start gaining more clients in your business, some pros and cons, and the importance of having more than one way. If something doesn't work on the first try or right away, is it the fault of the platform, or are we actually to blame?
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:07) - 1st-3rd ways: paid advertising, outbound, referrals
(4:32) - 4th-6th ways: affiliates, earned media, owned media
(5:52) - High-volume consistent action is crucial but not easy
(8:15) - Alex discusses pros and cons, focuses on paid vs. outbound
(11:56) - Keep current method, systemize it, add more ways to get clients
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Make your offer sounds so sweet like honey, they’ll fall into it. Today, Alex (@AlexHormozi) shares with us a best practice that a chiropractor business did in order to increase their sales by adding simple steps and thinking of creative solutions.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:42) - Chiro business doubles leads by changing copy to "scan type"
(2:54) - Position $260 scan as free & simplify payment option
(5:15) - Friend Tim practices 3 nuggets, emphasizes overall value
(6:46) - Layer offers, optimize sales funnel for better results
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Have you ever been the topic of gossip? Today, Alex (@AlexHormozi) talks about gossip, how this form of communication can actually benefit the person being talked about, and why we need to start being brutally honest with one another rather than speak behind their backs.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:31) - Basic concept of gossip, its relation to communication, and its benefits
(2:35) - Gossipers are starved of authentic communication, but capable of it
(5:39) - Instead of gossiping, make person aware and suggest improvements
(7:03) - As leaders, create environment for honest conversations to happen
(8:32) - Gossiping is brutally honest feedback for improvement
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The more skills you've got, the more money you have. Today, Alex (@AlexHormozi) breaks down how we can find our actual hourly rate, and gives advice on how we can enhance both our skillset and how much we earn if we continue practicing.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:58) - Formula for calculating actual hourly rate
(1:48) - Use hourly rate to quantify activities or value time
(3:11) - Quantify purchases in reverse in terms of time
(4:53) - Skipped money-making activities due to ego and cost
(7:26) - Entrepreneurial journey: practicing higher-level skills with leverage
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Profit is what begets growth. Today, Alex (@AlexHormozi) talks about what he does on $50,000 consulting days when he’s talking to high-level business owners and walks us through one of the biggest mistakes he has made that involves the front end. Remember: Once you have a product that is a very well-oiled machine on the back end, it takes a tremendous amount of effort to change your machine.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:39) - Decrease business complexity, improve front and backend.
(6:21) - Factors for front and backend; Alex shares scaling mistake.
(11:59) - Bigger business needs simplicity for scalability.
(15:59) - Create leverage, simplify backend for more profit.
(17:16) - Greater arbitrage = more money and profit in the end.
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Just remember that basically. No one knows you. Even when you think everyone does, no one does. Today, Alex (@AlexHormozi) talks about one of the earlier mistakes he’s made in his career which is not understanding how big the marketplace is and the players in the industry. He also talks about how you can avoid thinking that all eyes are on your business and unnecessary “peer” pressure.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:48) - Pie size realization: avoid fixation on one competitor.
(3:04) - Focus on few competitors leads to confusion; be proactive.
(5:02) - Open-mindedness: many businesses, different platforms.
(7:10) - Remember, you're not as well-known as you think.
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Most times when you change things, nothing happens… Today, Alex (@AlexHormozi) talks about changing the way you perceive deficiencies in your business, what are the actual root causes of these deficiencies, and why skipping the basics will lead to your business’s failure.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:54) - Deficiencies due to people not following basic steps.
(3:44) - Lack of basic steps leads to bottlenecks. Remind, not create.
(4:33) - No need for fancy. Remind team, don't teach. No new things.
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Most of being an expert is never not doing the basics so many times. Today, Alex (@AlexHormozi) talks about a very simple but effective way how you can learn things fast without having to place too much time and effort and how this method will ultimately force growth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:30) - Learn faster: read and listen to audiobook simultaneously.
(3:43) - Hearing and visual memory: words as you read.
(5:48) - Read multiple books at once, find better ones.
(8:20) - Test understanding: explain or say "just read book."
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Do you know what’s holding you back? Today, Alex (@AlexHormozi) talks about the time he attended a high-level mastermind and his takeaways from the event. He talks about the consequences of when we add certain emotions to thoughts about certain circumstances in our lives and how not getting to the bottom of why you’re not succeeding will not only damage you emotionally but also hinder you from going beyond your limits.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:22) - Thoughts create emotions and drive action towards circumstances.
(5:06) - Alex's conversation with Brooke Castillo: Fear of failure.
(7:23) - Alex discovered losing self-respect was the root of his fears.
(9:30) - Stepping out of thoughts reduces emotional control. Evaluate usefulness.
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We call it growth instead of change. Today, Alex (@AlexHormozi) shares with us why he prefers not to surround himself with relatives and friends he hasn’t seen in a while, how to combat people putting you in a box, and our choice to give focus to certain phrases or feelings can either make or break you. (This episode originally aired in December of 2018.)
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Alex avoids going home for holidays due to others' perception.
(4:36) - Teaching people how to treat you when moving up.
(7:23) - Our choice on how stories/words affect us.
(10:36) - Necessity breaks beliefs; no other choice.
(12:11) - What others say or we say about ourselves?
(16:47) - Wiser person sees what others don't.
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Advice? Just shut up and listen. Today, Alex (@AlexHormozi) talks about the two pivotal moments in his life when he truly felt like he received a high ROI on his decisions and shares the importance of educating yourself and continuing to improve your skills.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:14) - Pivotal moment: told to teach, not run gyms.
(4:23) - 3C's: Clarity, Conviction, Community.
(7:32) - Potential shock: scale up fast or lose everything.
(11:15) - Investing in learning builds future success.
(13:48) - Learn from those doing better, invest in proximity.
(15:26) - Be in awe, listen in rooms where you feel undeserving.
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It’s about staying in the game, no matter what. Today, Alex (@AlexHormozi) shares with us some advice on persevering through these hard times during COVID especially if you’re a business owner. It might be hard right now, but you just have to put yourself on overdrive to make up for the losses and work with what you have until you’re back on track.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:14) - COVID-19 makes customer acquisition challenging, regardless of industry.
(2:26) - Switching identity involves risk and sacrificing the old.
(5:57) - Pushed into overdrive to compensate for market deficiency.
(8:09) - Endure hardships while fulfilling promises to your market.
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What kind of story are people sharing about you? Today, Alex (@AlexHormozi) talks about the systems that drive client acquisition, the biblical secret behind breaking beliefs, and why the stories people say about your company will matter in the long run.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - Beliefs for customer criteria & importance of key stories.
(3:14) - Goal: From external to internal motivation through habit.
(4:38) - Referrals, testimonials, and stories benefit sales and community.
(5:59) - Storytelling in sales deck for impactful pitch.
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They say “sleep is for the weak”, but you might have to think twice about that. Today, Alex (@AlexHormozi) talks about one of the most difficult habits that entrepreneurs can’t easily break: getting good sleep. That sounds crazy, but if you actually think about it the more sleep you get the more energy you can potentially have to drive more growth to your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:46) - Maximize output by managing energy effectively as an entrepreneur.
(2:31) - Sleep: the ultimate habit that impacts everything in life.
(4:44) - Lack of sleep leads to weight gain, hunger, and decreased mental abilities.
(6:38) - Successful entrepreneurs dedicate uninterrupted time daily.
(8:41) - Sleep as much as necessary and focus on bedtime for clarity and energy.
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So you’ve reached your goal…what now? Today, Alex (@AlexHormozi) talks about why we should NOT get complacent once we hit a milestone in our entrepreneurial journey, and figure out what truly motivates us to be better, to work harder, and to keep winning. In order to stay in the game, you have to keep playing the game. This episode originally aired on 10/1/19.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:32) - Problems arise when you get too comfortable after reaching goals.
(3:27) - Find what drives you to be better and keep winning.
(4:45) - Do you truly want what you claim to want?
(7:15) - Manage expectations and goals, avoid constant complaints.
(10:35) - Discover what triggers your hunger and motivation to try.
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You need profit in order to grow. Today, Alex (@AlexHormozi) talks about his experience on why he’s been stuck at $30M per year, the rule called “3 and 10”, how the four beliefs behind that rule can help you get out of that rut if you follow it properly, and how he will overcome this hurdle in his entrepreneurial journey.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:47) - Alex shares struggle and "Chinese rule of 3 and 10"
(2:00) - 4 big beliefs: marketing, pricing, sales, talent. Alex discusses.
(7:58) - Reason for being stuck: not delegating tasks.
(11:43) - Two sides of business: acquisition and fulfillment.
(14:52) - Quality training for people working at scale.
(18:36) - Levels to the game, quality of hires needs breaking.
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When one deal closes, another opens. Today, Alex (@AlexHormozi) shares with us a very simple formula called B.A.N.T and the other 3 components that will help you close deals easily. You’d be surprised at how simple but very effective these factors really are!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:21) - Alex discusses B.A.N.T Formula: Budgeting, Authority, Need, and Timing.
(2:26) - The 3 Ten’s: problem-solving product, trust in salesman and company.
(4:53) - Applying B.A.N.T & The 3 Ten’s formula for Gym Launch.
(7:04) - Applying formulas increased profits with fewer opportunities.
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It all boils down to how you can push more through this machine. Today, Alex (@AlexHormozi) talks about understanding what you think is considered “good enough” for your business growth, the drivers that actually help you work towards that growth, and when is the right time to step on the gas for your business to move forward.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Growth realities: face challenges, avoid bottlenecks, push sooner
(4:53) - Knobs for growth: 30-day goals, pricing, conversion, churn rates
(7:19) - Assess knobs, focus on high impact, handle the rest
(11:37) - Push more, know when it's good enough, increase spending
(13:45) - Guide questions, exercise to check progress and move forward
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Would you rather learn from somebody who has already done it, or figure it out yourself? Today, Alex (@AlexHormozi) talks about why an industry that can 4x a person's success, is often hated on, and a few takeaways that directly apply to your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:59) - Analysis of coaches and mentors: they boost success by 4x.
(3:06) - Favor perception correlates favor importance with time.
(5:05) - Coaching takeaways: coach anything, favors build goodwill and knowledge.
(8:05) - Testimonials from those you help are valuable statements.
(9:01) - Be thankful and respectful to mentors and coaches.
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Your focus determines your reality. Today, Alex (@AlexHormozi) shares with us a time when he was asked to be a coach/consultant and what was the reason he ultimately said no to these offers (even if they were willing to pay a high amount for his time).
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:45) - Better journey, better opportunities to say no, avoid distractions
(3:22) - Focus on scaling business, more of the same thing
(4:59) - Attention on other things, build onto existing model
(5:58) - Avoid shiny objects, better opportunities to say no
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The salesman has the weight of the brand behind them, and the brand is the story. Today, Alex (@AlexHormozi) takes us back to the time he started out at his first gym, the problems he faced at the time, and how he turned a really bad situation into gold by changing the narrative and language around his offer.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - Getting conviction and repetition
(2:55) - Overcoming a challenging first sale: tonality and words matter
(5:32) - Unique gym angle attracts people: private rooms, exclusivity
(6:56) - Story behind the story defines your company's identity
(7:53) - Creating a business story that others want to associate with
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No means… Yes? Wait, what? Today, Alex (@AlexHormozi) talks about an interesting way to get clients to say yes to your sale, and why this tactic is not only foolproof but also very beneficial to your skill in sales.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:20) - Upsells drive profit by getting clients to say yes.
(2:07) - Example of sales trick with earmuffs and coats.
(5:09) - Close sales by directly asking clients what they want.
(7:58) - Utilize upsells in business for additional revenue.
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Which way is it again? Today, Alex (@AlexHormozi) talks about 5 ways you can increase your lead quality, how each of these ways work, and how you can optimize these to your advantage.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Targeting, steps, and offer: ways to increase lead quality.
(2:47) - Application and value first: more ways to increase lead quality.
(5:07) - Understand business model, start wide, monetization structures, etc.
(7:58) - Keep tweaking to improve lead quality process.
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You have to pick one which you can win at. You can’t win with all. Today, Alex (@AlexHormozi) talks about one of the common mistakes new entrepreneurs make: niche hopping, discusses the 5 stages that the entrepreneur will go through, and why picking just one is way better than spreading yourself too thin. Note: there is no shortcut, you have to put in the work.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:16) - Alex's failed attempt at owning multiple businesses for more money.
(3:08) - 5 stages of Niche Hopping: optimism, pessimism, despair, perseverance, achievement.
(6:54) - Confronting head problems is key to achieving eight-figure goals.
(9:05) - Winning requires sticking through tough times when others give up.
(10:59) - Gym Launch's success through continuous testing and improvement.
(13:54) - Focusing on one niche, persevering through challenges for mastery.
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Listen in as Alex guest stars on the "Franchise Secrets" podcast.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
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Genuinely my interest is in making you money. Alex (@AlexHormozi) talks about the major changes that the fitness industry has experienced in the past few months. He also breaks down the events and offers insights into the current state of the industry.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:57) - Market outlook: rough year ahead due to current circumstances
(5:06) - Driving growth in fitness industry amidst new habits
(7:47) - Alex explains why his company adapted to online model
(13:51) - Online model surpasses gym revenue and profit in 4 months
(17:39) - Unknown if fitness industry improves; online model more scalable
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Protect your profit! Today, Alex (@AlexHormozi) talks about a mistake that business owners constantly make when it comes to the pricing of their products or services, why it’s more important to learn the skill in sales, and how to strategically negotiate for discounts.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - Alex shares story about co-worker's costly discount mistake
(4:04) - Improve sales skills, avoid fixed mindset and price changes
(6:16) - Know business costs, don't negotiate with "terrorists", protect margins
(7:38) - Learn to sell better, provide payment plan, protect margins
(11:20) - Alex shares secret to negotiating prices and discounts
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Balance is not found, it’s created. Today, Alex (@AlexHormozi) talks about finding the right balance between the performance and role when it comes to managing your employee’s workflow. He also shares the metrics that are needed to find the balance.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - Manage roles through balanced metrics, balancing performance and role.
(2:17) - Define metrics to push individuals for better performance.
(4:06) - Find the sweet spot between positive and negative aspects.
(5:53) - Train employees with two metrics to maintain high-level performance.
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You are always going to be paid for the value that you can create in the marketplace. Today, Alex (@AlexHormozi) shares with us the steps in the four quadrant model that helps you solve your cash flow issues and a math example that uses all these steps.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:07) - Cash flow issues: acquire customers, increase value per customer.
(1:58) - 1st step: add upsells to products, introduce customers.
(4:32) - 2nd and 3rd steps: add-on services, offer 10% discount.
(6:28) - 4th step: tie continuity into acquisition process, downsell upsell.
(8:42) - Math example: upfront earnings in first 30 days.
(13:20) - Research on customer retention: expansion revenue, Ascension.
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I signed up for owning a business. Therefore I have the responsibility to be a light to other people right now. Today’s episode is a bit different. We are joined by no other than Leila (@LeilaHormozi) as she talks about her background, how she deals and oversees the day-to-day tasks of the business, the lessons she’s learned along the way, and her advice to gym owners on moving forward during these rough times. (as heard on "The Trenches Podcast").
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:37) - Getting to know Leila Hormozi, her journey, scaling Gym Launch
(5:11) - Dealing with offer iterations, overseeing aspects, hiring criteria
(10:49) - Top 3 achievements, relationships made, lessons learned
(18:53) - Dealing with competition, effective leadership, business during COVID
(28:09) - Advice for stuck gym owners during hard times
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Panic is just an expression of pain. Today, Alex (@AlexHormozi) talks about what it takes to grow your online business during COVID, accountability, why we should not let go of our sales and marketing teams, earn revenue while changing your value proposition, and why there really is no shortcut to the skill of selling (as heard on "Fitness Founders Podcast").
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:49) - Mindset for business owners, profitability, and team payments
(6:11) - Advantages of small business owners, starting fresh, and accountability
(15:38) - Importance of continuous sales and marketing during COVID
(18:11) - Alex's playbook, changing value proposition, and the Prosperity Doctrine
(23:52) - Learning to sell over the phone, no shortcuts to this skill
(27:22) - Alex's predictions for the fitness industry in the next 6 months
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In order to grow, you need to do less. Today, Alex (@AlexHormozi) gives us insightful advice on how to say no to opportunities that spread your attention too thin, how you can start focusing on more important endeavors, and growing your individual character traits as you progress in your entrepreneurial journey.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:24) - "Attention is money" - Alex's perspective on the value of attention
(3:04) - Entrepreneurs struggle to focus due to their go-getter nature
(5:30) - Learn to say no and prioritize where you direct your attention
(9:56) - Focusing attention makes difficult tasks easier, reveals insights
(13:13) - Alex asks entrepreneurs about their attention, warns against spreading too thin
(15:33) - Focus on one thing, multiple businesses divide attention and cause trouble
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It’s all about being practical the more you progress. Today, Alex (@AlexHormozi) talks about one of the hardest lessons he’s learned in his entrepreneurial journey, how to not get distracted by opportunities that might seem attractive and how he’s been able to grow more money as he takes a step forward. “Our optimism can become our Achilles heel because we believe that the chance of success is actually greater than it really is.”
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:39) - Some opportunities are attractive, but learn to say no.
(3:32) - Alex shares realistic view on taking opportunities.
(5:11) - 3 important questions to help learn to say no.
(7:37) - Discipline to say no gets stronger as you progress.
(8:39) - Alex shares story about internal optimism weighing against entrepreneurs.
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"Alex Hormozi. How to Launch Multiple Successful Businesses"
This week, we share Alex's guest spot on the "Dropping Bombs" podcast with host Brad Lea. This is interview you don't want to miss as Alex dives deep into his story, business success, Covid-19, and how to stack life-changing skills.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
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Is your team really providing value to the business? Today, Alex (@AlexHormozi) talks about the key to scaling, some guide questions you can think about when you’re assessing the workflow in operations, and making sure that your employees are really working at their optimal degree.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:52) - List outcomes, treat business as pipeline, use 4-step process.
(3:06) - Identify outcomes, list activities, create supporting roles.
(5:14) - Streamline role responsibilities, avoid overload, satisfy client needs.
(7:50) - Guide scaling, manage expectations, expand capacity.
(10:29) - Guide employees, provide value, clarify tasks.
(11:53) - Do boring work, improve team performance, propel company.
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It’s time to see the good in the bad. Today, Alex (@AlexHormozi) talks about how to balance the feeling of optimism and the facts of reality, and how to confront this inner conflict by rewiring your brain to view bad news as an opportunity to grow.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:03) - Balancing optimism and confronting reality for success.
(2:22) - Hopefulness allows us to face brutal realities head-on.
(3:24) - Embrace bad news as opportunities for improvement and solutions.
(4:42) - Unreasonable optimism and confronting brutal facts work together.
(7:44) - Gym Launch's success through innovation, communication, and understanding customers.
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The job of the boss is motivation and training. Today, Alex (@AlexHormozi) shares with us one of the easiest mistakes an entrepreneur does when it comes to tactics vs. execution and how you can change your mindset around this mistake. At the end of the day, you'll really begin to like truly internalize how important execution and operations are.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:04) - Change tactics when results are not as expected.
(2:04) - Problems often arise from execution and people.
(3:26) - Scaling business requires replicating success in others.
(4:03) - Consistent drilling prevents forgetting and loss of priority.
(8:16) - Ensure they do what they should, it's just boring work.
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Sometimes, change is not for the better. Today, Alex (@AlexHormozi) tells those who have been thinking about opening a gym during this pandemic on why you should strike while the iron’s hot and the reasons why you should be opening a gym all stem back to the topic of human convenience.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:07) - "Sitting and waiting won't work, expect fewer gym-goers due to pandemic"
(3:20) - People choose convenience, lights on but no show
(5:47) - Reasons to open a gym now: bigger radius, cheaper leads, consistent generation
(11:19) - Opportunity to start, uncertain future, reassurance from Alex
(12:28) - Don't let fear hinder sales skill learning, buying behavior won't change
(14:10) - Holding out and waiting not smart, convenience and speed win
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You can't use your reason… it's just gonna escalate the situation. Today, Alex (@AlexHormozi) talks about an instance wherein a vendor got extremely angry with him, how he dealt with the situation, and the advice his friend gave on how to combat these kinds of situations with empathy.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:21) - Anger is weakness. Neutrality is strength. Empathy is strongest.
(3:19) - In business, empathy wins wars. Show genuine empathy, win.
(4:14) - Goal: be empathetic to someone with strong emotions.
(5:31) - Step into their shoes, understand their reasoning, remove filters.
(6:32) - Offense is not about us. It's about them.
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She wished for a weapon, but not for the skill to wield it. Today, Alex (@AlexHormozi) talks about being prepared for the requirements you need to fulfill in order to reach your goal, significantly if these requirements will help you scale massively. He also shares why your inflow is probably your bottleneck and there have to be acceptable metrics that you can extrapolate off of and then work backward into the factors needed to get there.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:39) - Metrics: grow off everything, reach desired goals.
(5:03) - Selling service: expect turnover, easy in and out.
(6:53) - Goals disconnected from required actions, need multitasking.
(10:00) - Inflow bottleneck, operational preparation for scaling.
(15:12) - Clear priorities or adjust goals accordingly.
(17:00) - Time to reach goals, scale massively with realistic improvements.
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You need to lay down all the right cards before claiming your win. Today, Alex (@AlexHormozi) talks about the different factors that should be considered when you’re reopening your business after COVID-19 and making sure that you’re reaching the right percentage points in order to become profitable again.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:40) - Price services at normal rate
(2:32) - Determine when it makes financial sense
(4:05) - Aim for 80% gross margin, adjust customer billing
(7:15) - Make tough decisions for increased profitability
(9:58) - 5 steps to scale business after reset
(10:42) - Profit model not suitable for large group training
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It's worse to lie than tell the truth about your intent. Today, Alex (@AlexHormozi) talks about why being upfront with your intentions is much better especially when it comes to the topic of making money, dealing with negotiations, how saying no is oftentimes the right decision, and how you shouldn’t trust those who say “I don’t care about the money”.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:23) - People care about money: ruthless, honest, profit-driven.
(2:40) - Red flag: when someone claims not to care about money.
(4:31) - Book: 3 types of people - money, relationship, both.
(5:54) - Success: saying no, learning from mistakes.
(7:35) - Transparent negotiations, get other person to talk first.
(11:37) - Business is like a marriage: clear intentions, dynamic.
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Why don’t we get you started and see what can be done? Today, Alex (@AlexHormozi) talks about how to deal with someone who says they don’t have their card on them and the proper way to solve this situation.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:42) - Address the lost sale, wait for response.
(1:41) - Give options, start with current card, swap later.
(2:36) - Ask if proposed solution is fair, down-sell with delay.
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Skills, Traits, Views, Repeat. Today, Alex (@AlexHormozi) talks about what kind of entrepreneur wins the sale, why it’s important to care about the interests of your customer, and how repeating the 3 breaking points of becoming an entrepreneur every time you level up will help you grow immensely.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:36) - Person who cares most about the buyer wins the sale
(3:43) - Sales is coaching with defined outcome over time
(6:33) - Advanced salesmen focus on outcomes, not tactics
(7:29) - Skill acquisition, character traits, and world beliefs matter
(9:47) - Moving up requires navigating through those three points repeatedly
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The obstacle over our portion of any sale is a dance, not a fight. Today, Alex (@AlexHormozi) shares with us this unique but very effective sales tactic that helped him bring his sales calls with ease and overcome the obstacle of decision-making by the end of the conversation with the customer. Tip: make the call feel like a conversation rather than pressuring them to make a decision.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:54) - "Labeling" - associate positive attribute with desired action.
(2:19) - Consistency with labeled positive attribute is effective in selling.
(3:26) - Tone of questioning determines the path to sales success.
(4:17) - Example of labeling and controlling tonality with customers.
(5:33) - Winning sales by not proving someone wrong but connecting.
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Make the customer feel like you are accommodating them in every way possible. Today, Alex (@AlexHormozi) talks about how reciprocity is one of the greatest persuasion tools when it comes to downselling, how to get your customer to genuinely say yes to your offer, and why your words and the way you say these words affect the flow of the conversation.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:56) - Downselling with skill, avoiding price lowering, using strategic cards
(1:47) - Reciprocity: a powerful influence in human psychology.
(3:11) - Properly using reciprocity in a downsell environment, asking for testimonials.
(6:57) - Making clear deal-breakers, sounding convincing with "fair enough?"
(7:55) - Goal: get customer to say yes, talk genuinely and convincingly.
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If people don't get why you made the decision, they resent the decision. Today, Alex (@AlexHormozi) shares with us some advice on how to talk to your employees about hard decisions that were made for the betterment of the business, how to deal with those who react negatively towards these decisions, and ultimately learn how to inspire these people despite these difficult times.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:58) - Remind of vision, present options after announcing change.
(3:40) - Be forthcoming, offer options, including leaving if uncomfortable.
(4:44) - Present options, allow participation, negative reaction means resentment.
(8:05) - Give information leading to decision, show understanding.
(10:22) - Hard decisions, disagreement, but together we'll overcome.
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"People will always choose their convenience." Today, Alex (@AlexHormozi) discusses how the COVID-19 pandemic has accelerated the adoption of remote fitness services and how gym owners need to adapt to this new reality. He encourages gym owners to learn new skills such as selling over the phone and take advantage of the opportunity to build a successful online fitness business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:31) - "Oh sh*t moment" - fewer people will come back
(2:46) - People choose convenience, slow recovery
(5:08) - ROI on remote vs in-person, operators can build million-dollar businesses
(9:30) - Online business opportunity, guaranteed outcome with math
(11:10) - Opportunity is there, build six-figure online income now
(12:15) - Don't let emotions/fear stop you from learning new skill
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"When you spend money on marketing, you make more money than you think you do, right? You just collected other vehicles." Today, Alex (@AlexHormozi) discusses the importance of gym owners thinking like business owners, making decisions based on math rather than emotions, and being willing to make short-term losses for long-term gains. He also shares examples of how marketing can have secondary and tertiary effects on revenue and how offering multiple options can increase profits for gym owners.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:25) - Gym owners must become business owners to survive.
(2:54) - Understand the lifetime value of a customer.
(5:35) - Gym Launch made people money 4-to-1 in 24 hours.
(9:10) - Be willing to make short-term losses for long-term gains.
(11:05) - Break even on day 30 instead of day 1 for more profit.
(13:42) - Think with math, not emotions for success.
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"You've gotta be able to sell over the phone. That is the skill." Today, Alex (@AlexHormozi) talks about the importance of being able to sell over the phone and how it is a necessary skill for success in the current remote setting. He urges us to embrace the process and accept that they will need to put in the reps to acquire the skill.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:38) - Selling over the phone is a key skill for success.
(3:51) - Exposure conquers fear.
(5:22) - To succeed remotely, learn to sell over the phone.
(6:10) - The first 20 hours of learning a new skill yield the highest returns.
(7:00) - Embrace the suck and get on the phone to sell.
(14:22) - Selling over the phone is key to keeping and gaining customers.
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"The thing that separates good salespeople from bad salespeople is how they say the words." Today, Alex (@AlexHormozi) shares tips and tricks for increasing sales in the remote fitness industry, including scheduling tactics and negotiating price points. He emphasizes the importance of tonality and energy management in sales, and suggests the use of assumed close offers to increase sales volume.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:38) - Daily call with gym lords to move faster
(1:08) - Schedule 15 min increment on thank you page
(2:20) - Practice reps with right words and tonality
(3:30) - Manage energy on 10-15 daily calls
(5:02) - Ethically charge different amounts with bullets in holster
(8:48) - Offer $500 value for free with membership
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"People pay for you to pay attention(…) They want you to pay attention to them." Today, Alex (@AlexHormozi) discusses how to adapt to changing buying behaviors during a recession. He explains the importance of messaging, focusing on savings, and providing more value for the same price, as well as the significance of giving attention to customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:55) - Messaging shift from prosperity to preservation doctrine for clients
(2:13) - Present offers as best value, not premium, focus on savings
(3:51) - Structure operations for operational efficiency and customer value
(6:22) - Small group studios provide status and credit to clients
(9:09) - Communicate changes to customers as more valuable and discounted
(11:59) - Monetize free and discount offers to acquire customers, create an efficient model
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*Disclaimer* "I am NOT saying you should do this. You should live your own life and make your own decisions. I have a very high-risk tolerance and conviction in my skill set. So I make this decision with this data set as a backdrop."
"And so when you get on the phone, if you wanna sell right, you gotta make 'em feel good." Today, Alex (@AlexHormozi) discusses what he would do if he were in the position of having six gyms during the Covid pandemic. He outlines a step-by-step plan to flip the facilities into a remote model, cut overhead costs, and focus on accountability to maintain recurring revenue.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:57) - Give advice to the audience to achieve 80% win for a 90% marketplace.
(4:58) - Provide accountability for $3000/month while working from home.
(9:01) - Trainers do daily reach-outs, maintain customers, and workout.
(10:26) - Work hard to succeed; don't be afraid of change.
(11:37) - Remote fulfillment makes more money; take advantage of the opportunity.
(12:35) - People want to feel good; make customers feel good.
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"Winning doesn't teach us much, but losing sure does." Today, Alex (@AlexHormozi) discusses how to win in a recession by redefining what winning means and understanding which of four entrepreneurial archetypes you fall under. He also emphasizes the importance of putting in hard work and enduring through difficult times.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:39) - Reshuffling of demand in recession.
(2:19) - Successful companies preserved cash flow.
(2:55) - Redefining winning as surviving.
(4:36) - Four categories of entrepreneurs in the current market.
(11:33) - Losing teaches more than winning.
(12:36) - Redefining winning, understanding type, and taking action is key.
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"Courage isn't acting in the absence of fear, but acting despite fear or taking action despite of how you feel." Today, Alex (@AlexHormozi) discusses the importance of taking imperfect action and adapting to new circumstances in the face of the COVID-19 pandemic. He emphasizes the need for businesses to recalibrate and utilize existing resources to meet new market demands.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - Emergence of new challenges in business due to pandemic
(1:37) - Choice between imperfect action or no action
(3:18) - Utilize existing resources to recalibrate for new market
(5:06) - Courage is acting despite fear, take imperfect action
(6:24) - Adapt to new circumstances, learn from others' mistakes
(9:42) - Provide value in new vehicle, government programs to help
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"There's always a way if there's will." Today, Alex (@AlexHormozi) discusses various obstacles that entrepreneurs may face during uncertain times and provides tips on how to overcome them. He emphasizes the importance of adapting to changes, developing a thick skin, and finding new ways to provide value to customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:27) - Control what we can, like our health, amidst uncertainty
(1:18) - Develop thick skin, as high volume game
(2:31) - Some industries had supply and demand disappear overnight
(3:35) - Flip thinking, take advantage of remote fulfillment for higher margins
(6:11) - Best opportunity to quit, adopt "there's always a way" mindset
(9:30) - Lowering prices is an excuse, find a new problem to solve
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"Winners will always win. Whenever there's panic, there's always opportunity." Today, Alex (@AlexHormozi) provides advice and strategies for gym owners to navigate the challenges posed by the coronavirus pandemic. He discusses the importance of transitioning to remote training, cutting overhead costs, and running advertisements to fill the bucket back up.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:54) - Competitors don't steal clients, but you lose clients.
(4:58) - Reciprocal relationships elevate both parties and promote growth.
(11:56) - Improved headspace leads to helping others indirectly.
(12:50) - Best clients share aligned psychological beliefs and values.
(16:15) - Tactical abundance: use my resources, don't talk bad, be apathetic.
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"Your competitors don't steal clients from you. No one steals clients, you lose clients." Alex (@AlexHormozi) discusses the importance of shifting one's mindset from viewing competitors as stealing clients to embracing abundance and helping others in the industry. He emphasizes the benefits of building relationships and how it ultimately benefits everyone in the community.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:35) - Actively testing ads for remote gyms, 3 things being tested.
(2:12) - Promise of no sunshine or rainbows, prepare for intensity.
(5:32) - Stop the bleeding, transition clients to remote workouts.
(7:46) - Business decisions, keep valuable assets, cut costs, provide value.
(11:34) - Fill the bucket, run ads, impressions cheaper than ever.
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"When you have a big initiation fee and the larger discrepancy between the initiation fee and then the subsequent billings, the stickier the billings become." Alex (@AlexHormozi) discusses the benefits of using an initiation fee and how it can make subsequent billings stickier. He also talks about different ways of using discount offers and how to monetize them ethically.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:52) - Benefits of initiation fee: stickier billings, cool discounts
(2:55) - Initiation fee allows cool discount offers
(5:52) - One-time fee explained: one-on-one help, 80% savings
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"Being a d*ck does not make you more money." Alex (@AlexHormozi) talks about the importance of having grace in business and not burning bridges. He shares personal experiences and gives examples of how being a dick does not make you more money, and that approaching situations with patience and perspective can lead to more success in business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:30) - Burning bridges makes you less money.
(4:34) - Business mistakes happen; all are imperfect human-based.
(6:41) - Have grace in business; don't burn bridges.
(8:34) - Negativity is remembered, not the person or subject.
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"If you just add that extra dollar, like overnight, you have $400 a month that just appears magically to you." Today, Alex (@AlexHormozi) shares four billing tactics to maximize margin, including adding 99 cents to all memberships and purchases, using backup cards to decrease turn, switching to a weekly billing cadence, and using ACH for lower processing fees. These small tweaks can add up to significant increases in profit for gym owners.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:24) - Add 99 cents to purchases/memberships.
(3:34) - Get backup cards to decrease turn.
(5:05) - Switch to weekly billing cadence for extra cycle/year.
(7:01) - Use ACH for lower processing fees.
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Your offer can either make or break you. Today, Alex (@AlexHormozi) talks about the importance of having an exceptional and irresistible offer to grow a business. He provides examples of successful offers, discusses the three components of a good offer, and seven ways to ethically use free offers to acquire more customers at a cheaper price.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - The core offer should be exceptional and grow the business.
(2:54) - 3 Components of a good offer
(4:48) - 1st-3rd Free Offers: bribe, limited, and trial with penalty
(8:17) - 4th-7th Free Offers: with deposit, “forever”, giveaway, & with commitment
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"The objective of a business is to make a profit (…) That is what separates it from a nonprofit.” Today, Alex (@AlexHormozi) discusses the importance of taking profits out of your business and investing in yourself rather than constantly reinvesting in the business. He emphasizes the cyclical nature of the business and the need to be disciplined in taking money out every month to increase net worth and prepare for potential downturns.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:57) - Difference between reinvesting in business versus reinvesting in self
(3:00) - Take more money out to need to make more money
(6:18) - Losing on profit and valuation of business by keeping money
(9:26) - Rip out as much cash as possible every month
(12:33) - Prioritize maximizing monthly profits, keep in mind the cyclical nature of the business.
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Tip: ask for a backup card during the signup process. Today, Alex (@AlexHormozi) talks about their social media presence and provide a tactical tip on how to eliminate two-thirds of payment declines for recurring businesses by getting backup cards from customers during the signup process.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:53) - Sale starts with signup process.
(1:29) - Get two cards after backup card request.
(1:37) - Swap card and rerun recurring members for fewer declines.
(2:22) - Implement to eliminate two-thirds of declines practically overnight.
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"You always have that advantage cuz you are in the moment of truth." Today, Alex (@AleHormozi) discusses the importance of mastering the first sale in order to maximize throughput and revenue in a service-based business. He outlines a sales process that includes anchoring high, working down, and using humor and rapport to sell.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:13) - 4 sales types
(2:45) - Service sale process with high anchor and downsell
(8:57) - Mastering first sale maximizes throughput with math breakdown
(11:46) - Importance of providing value and getting clients invested
(13:28) - Start high, work down with rapport and humor to sell
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"The more I see the big companies (…) all I keep seeing is how they focus on removing barriers, on how they focus on removing friction" Today, Alex (@AlexHormozi) discusses the value equation and how to increase the perceived value of a product or service by decreasing the obstacles and friction that a prospect has to go through to achieve the desired outcome. He emphasizes the importance of focusing on the bottom side of the equation and removing pain and decreasing the bottom line for customers to increase the value of the product or service.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:05) - Value equation has four pieces.
(2:23) - Detractors: delay, pull away from value charged. Actual time/effort.
(4:52) - Examples: Xanax vs meditation and Netflix.
(8:00) - Decrease time and effort to increase value.
(11:39) - Real value is removing pain, decreasing bottom side.
(15:04) - Differentiate value and squeeze time to win and keep customers.
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"The thought of deserving something is literally the most entitled bullsh*t I've ever heard of in my entire life." Today, Alex (@AlexHormzi) talks about his thoughts on the concept of deserving something and how it bothers him. He also discusses his upcoming vacation and the importance of planning campaigns for the holiday season in order to boost business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:21) - Word "deserve" bothers me.
(4:25) - Entitled bullsh*t: "deserve" something.
(5:52) - The game is rigged. Action over entitlement.
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"Ask for the ID first. That's what gets them to take their wallet out. That way they can't say they forgot their wallet." Today, Alex (@AlexHormozi) shares with us sales tips for overcoming the common objection of not having a credit card, including asking for ID to get the customer to take out their wallet and swapping their ID for their card.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:43) - No one leaves home without credit card.
(1:39) - Ask for ID to verify info accuracy.
(2:39) - Suggest using different card if needed.
(3:52) - Walk out together if you have rapport.
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"Whisper it first. Then tease it. Then shout it." Today, Alex (@AlexHormozi) discusses the importance of creating hype and positioning when promoting new programs or services. He outlines a framework for building excitement and addressing potential customer pain points, and emphasizes the need to follow a deliberate and strategic approach to marketing.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:50) - Don't just promote, address beliefs and information.
(3:58) - Send follow-up emails addressing pain points every other day.
(7:43) - The last 48 hours are for sign-up links.
(11:16) - Rules of selling don't change.
(13:52) - Even with marketing, there will be missed opportunities.
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"The number one reason that people fail is because they are successful, then they change something." Today, Alex (@AlexHormozi) discusses the biggest mistake that successful entrepreneurs make: not being able to repeat successful actions. He explains that it is important to focus on quality assurance and consistently do the same actions to sustain success, even if it is boring.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Not repeating successful actions leads to common mistakes.
(3:22) - Learn to say no, as the temptress of skill increases.
(4:10) - Bergman trap: fail and know why you failed correctly.
(6:51) - Profit comes from repeating the same actions, entrepreneurs get bored.
(8:41) - Quality assurance and consistent actions for continuous successful profit.
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"The only number that really matters in marketing from an acquisition standpoint is cost per acquisition." Today, Alex (@AlexHormozi) discusses the importance of measuring marketing success based on cost and lifetime value ratios, rather than just the cost per lead. He walks through each step of the funnel and emphasizes the need to measure as close to the sales stream as possible.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:12) - Cost per acquisition is the only important marketing metric.
(3:58) - Aim for a 3:1 or higher LTV to cost of acquisition ratio.
(8:21) - Analyze marketing success based on cost and lifetime value ratios.
(10:38) - Lead quality can improve 3-5x based on pre-opt-in information.
(11:54) - Non-opt-ins due to program details save time and effort.
(12:51) - Measure revenue per show to evaluate campaign success.
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"Talk about in terms of pain avoidance (…) people tend to be more responsive to it." Today, Alex (@AlexHormozi) discusses the importance of availability for making sales and the difference between talking in terms of pain avoidance versus opportunity for gain. He shares a story about reframing his message to gym owners and seeing a huge response as a result, and emphasizes the importance of using math to guide business decisions instead of emotions.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - Importance of availability for sales; availability impacts marketing throughput.
(2:56) - Wasting two-thirds of ad spend.
(4:09) - People focus on avoiding pain instead of seeking opportunity for gain.
(7:11) - Opportunity for gain and pain avoidance as math.
(8:14) - Let the math guide you, not your emotions.
(11:10) - Gym owners need availability for business success.
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"Never get too far away that you can't see the problems." Today, Alex (@AlexHormozi) shares his failures and lessons learned in business, people management, and relationships in the year 2019. He emphasizes the importance of focusing on one thing, protecting the core, and balancing comfort and distance in relationships.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:41) - Product must solve pain, not be a gain.
(4:44) - Effort is success, not an outcome.
(8:50) - Stay close to problems in the organization.
(16:20) - Balance comfort and distance for variety.
(21:56) - Success created with skills, sustained with traits, beliefs.
(28:52) - Time and effort required for success, not outsmarting it.
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"Normal people have concerns. You need to overcome them." Today, Alex (@AlexHormozi) shares with us how to manage sales conversations and sales teams using the Closer framework, regular communication cadence, call recordings, cutting the bottom 10% of sales team, and keeping the team competitive through leaderboards and competitions.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:51) - The C-L-O-S-E-R framework
(7:57) - Use Gong for call recordings. Suggested communication cadence.
(9:10) - Cut bottom 10% of sales team regularly to increase productivity.
(9:37) - Use leaderboards and competitions to keep the sales team competitive.
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"The amount of goodwill you have times the number of times you ask for a sale equals revenue equals how much money you make." Today, Alex (@AlexHormozi) discusses the importance of maximizing value extraction from customers by providing multiple revenue streams and upsell opportunities. He uses the example of a rental car company and outlines a choreographed process for upselling and ascending customers in a pipeline.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:30) - Enterprise businesses extract and provide value to end users.
(1:51) - Goodwill times sales equals revenue.
(2:27) - Upselling includes multiple revenue streams and conversations.
(6:52) - Upselling for gym owners: sell to goals, multiple revenue streams.
(12:22) - Consistent value extraction is key to increasing revenue per customer.
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"The best salespeople have conviction. If you can bring that conviction to the table, they will feel it." Today, Alex (@AlexHormozi) discusses the importance of conviction in sales and how to maintain it even when facing potential failure. He emphasizes the need to compare alternatives and sell in the mind against them.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:58) - Lack conviction, need to believe in results for sign up.
(2:23) - How to maintain conviction with potential failure?
(4:01) - Highest conviction leads to highest closure
(6:36) - Script doesn't matter, conviction does.
(11:05) - Increase closure by analyzing alternatives to signing up.
(16:11) - One favorite close: "fair enough."
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"Consider the alternatives. You can't expect the same if you change the variables.” Today, Alex (@AlexHormozi) talks about some of the most used sales tactics he learned in the trenches, including using the phrase "just how we've always done it" and asking customers which product they prefer. He also emphasizes the importance of having conviction in your service or product and believing in your vision in order to be successful in sales.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:26) - People need to see others do it before they comply.
(5:22) - Asking what someone wants is the easiest way to sell.
(6:55) - Changing variables changes outcomes, the most important sale.
(9:28) - Conviction is key in the sale between you and your service.
(11:58) - Conviction comes from considering alternatives.
(15:18) - Belief in your service overcomes excuses, leading to success.
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"If you monetize it properly, it can allow you to get a lot of the things that you normally pay for free." Today, Alex (@AlexHormozi) discusses the concept of monetizing a business's distribution network to generate passive revenue. He uses the example of a gym's members purchasing supplements and food to demonstrate how businesses can capitalize on their clients' purchasing habits to make money without extra effort.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:23) - Distribution base monetization for free products and services.
(6:49) - Supplements sold with food covering normal expenses.
(8:51) - Take care of your people to take care of customers.
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"You probably think you work harder than your partner does, and your partner's reading this thinking that they work harder than you do…” Today, Alex (@AlexHormozi) talks about the challenges of partnerships in small businesses and the importance of clearly defining roles. He advises against partnerships and suggests that entrepreneurs should develop all the necessary skills to operate a small business or hire someone to do it for a fraction of the cost of a partner.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:16) - No clarity of roles in partnerships leads to issues.
(3:11) - Clear division between entrepreneur and integrator is necessary.
(5:14) - Clearly defined roles are key to success in partnerships.
(7:25) - Define tasks and acknowledge strengths/weaknesses for success.
(10:24) - Small businesses require fundamental skills.
(12:26) - Establish buyouts early on to avoid conflict.
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"Churn is important so that you know that there is a problem, but it is very difficult to implement solutions to try and fix churn." Today, Alex (@AlexHormozi) discusses how to improve customer lifetime value by focusing on leading indicators of churn, such as customer activation points. He also talks about the importance of properly setting customer expectations and bringing in highly qualified customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:49) - Rich people think about what poor people don't.
(3:14) - Focus on leading indicators of churn, as it is a late sign of issues.
(6:19) - Customer expectations and transparency.
(8:35) - Qualifications can change results and require less effort.
(11:56) - Onboarding is a leading retention indicator.
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"Once you know the rules, play the game. Business is a game." Today, Alex (@AlexHormozi) discusses the need for fitness entrepreneurs to focus on making offers that convert and to not be afraid of upselling. He emphasizes the importance of clarifying customer priorities and providing information so that customers can make informed decisions about the offers that best align with their goals.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:48) - Make an offer that converts. Upselling isn't illegal.
(3:35) - Inform clients of options to get what they want.
(6:23) - Market offers that convert. Sell helpful products. Keep testing.
(7:37) - Trainers' poor money mindset; give up morals to make money.
(8:43) - Clarify priorities, present information, help make informed decisions.
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"I've never fired someone and not found someone." Today, Alex (@AlexHormozi) discusses how to make decisions about employees who are not performing well. He emphasizes the importance of understanding cultural fit and provides tips for re-onboarding employees who lack the necessary skills to perform well.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth..
Timestamps:
(1:45) - Replace poor performers; disrespectful or uncommitted employees should leave.
(3:52) - Poor performance is due to communication, skill, or motivation issues
(5:44) - Scaling service requires scaling culture and values
(7:59) - Respect authority to avoid termination. Communication may not be understood.
(12:25) - Clear path to success motivates employees to perform well
(14:58) - Team members must consistently perform to earn game time.
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“The best data is from all the people who leave, right?” Today, Alex (@AlexHormozi) discusses the importance of analyzing data from lost customers to identify traits of good and bad customers, setting proper expectations to avoid customer disappointment, and focusing on high-lifetime value customers. He also shares insights on how to amplify value and build trust with prospects through expectation management.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:04) - Score leads by value-based characteristics and behaviors.
(6:08) - Qualify customers to cut inflow and reduce escalations.
(10:28) - Analyze data from lost customers to identify traits of good/bad customers.
(12:32) - Overdeliver value by demonstrating necessary skills for using your service.
(14:07) - Sell towards behavior, sustainability, and long-term change instead of hot selling.
(16:08) - Set proper expectations to avoid customer disappointment.
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"You can be successful at anything you want, just not everything you want." Today, Alex (@AlexHormozi) discusses the importance of acquiring and deepening skills, as well as developing character traits such as focus, patience, and consistency to consistently execute those skills. He also emphasizes the need to prioritize and say no to shiny objects in order to achieve success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:22) Stack skills in deficiencies, find them, learn new skills.
(4:54) - Consistency's not a skill, it's a character trait.
(6:59) - Learn character traits to consistently execute acquired skills. Focus & patience.
(8:35) - Beware of the woman in the red dress.
(13:18) - Successful at anything, not everything.
(14:55) - Effort to maintain muscle vs. make muscle increases dramatically.
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“Success to me is a choice, is being able to choose what I want.” Today, Alex (@AlexHormozi) is joined by his wife Leila (@LeilaHormozi) as they discuss the importance of the shared mission, shared values, and complimentary skillsets in successful marriages and business partnerships. They also provide insights on the cheerleader vs fullback concept, making the first dollar together, and the definition of freedom for entrepreneurs.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:06) - 3 things for a successful marriage and business partnership.
(6:53) - Cheerleader vs fullback concept by Gary V.
(10:29) - First dollar together increases the likelihood of staying married.
(12:17) - Society's definition of freedom vs entrepreneur's reality.
(16:09) - Marriage is a partnership with priority, a partner in war.
(20:26) - Helping partner and telling spouse as you do friends.
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"No one likes change." Today, Alex (@AlexHormozi) talks about the lessons he learned from his failed attempt at marketing a new service called "Hybrid" that combined in-person and online nutrition and accountability coaching. He discusses the importance of effective messaging and understanding the needs and expectations of real business owners.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:50) Lesson learned: headline or hook matters.
(4:34) Combined service made nutrition and accountability easy to understand.
(6:33) Real business owners have real expectations.
(8:28) Sell to their goal to solve their problem.
(10:45) Hybrid still exists but called one-on-one nutrition accountability.
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"Maybe it's better to think no one will outpace me. Or no one will outlearn." Today, Alex (@AlexHormozi) discusses his fundamental issue with the quote "no one will outwork me", stating that it is ill-informed and unrealistic. He suggests a more productive way to approach work and achieving goals by thinking in terms of sacrifices and personal growth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:46) - Dislike absolutes; saying no one will outwork is stupid.
(1:58) - We underestimate our work capacity.
(3:12) - Most hard workers don't think about it.
(5:50) - You can accomplish anything when you have no choice.
(7:54) - No one will out-sacrifice you to be successful.
(10:47) - We make our own identities, which may hold us back.
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"Stop whining. It's not gonna get better." Today, Alex (@Alexhormozi) discusses the importance of accepting the rising costs of online advertising and instead focusing on monetizing customers and providing more value. He emphasizes the need to continually improve one's business and find ways to increase the lifetime value of customers, regardless of the advertising platform used.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:31) - Get over it. Accept the marketplace will rise.
(1:30) - Focus on monetizing customers you can control.
(4:23) - Let math dictate, be less emotional.
(5:19) - Make customers more valuable, provide more value.
(6:54) - Stop complaining, provide more value, liquidate acquisition costs.
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"Your job as the reporter is to go and grab the story and capture it." Today, Alex (@AlexHormozi) discusses a simple formula for creating effective fitness ads. The formula includes using a headline with a duration, benefit/result, and power word, and matching the creative and copy to the target audience.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:34) - Formula for fitness ads: duration, benefit, power word
(4:12) - Next step: creative design
(4:47) - Copy: specify target audience
(7:02) - Start with attention-grabbing headline; consider branding and imagery
(9:10) - Who it's not for can be more powerful than who it is for
(11:38) - Ensure page matches offer, benefits, and results in ad
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"Information is the single best investment that you can have because information is the only thing that buys you time." Today, Alex (@AlexHormozi) discusses the concept of talent stacking, which involves acquiring multiple skills and stacking them on top of each other to create exponential returns. He emphasizes the importance of investing in information and acquiring skills to become more valuable, and encourages listeners to prioritize learning and skill acquisition.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:09) - Information is the best investment for buying time.
(7:07) - Spend money to acquire skills until you can't.
(10:38) - Take responsibility for income level and become more valuable.
(17:37) - Learn from those with talent stacks that surpass you.
(24:05) - Need less, not more, things to make more money.
(26:59) - Use talent stack to grow and sell business.
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"The biggest and hardest part about business is being boring and consistent because it's hard because humans get bored." Today, Alex (@AlexHormozi) discusses the importance of consistently marketing with messaging that has worked in the past, how to find new stories that fit within those messaging buckets, and also gives two analogies to illustrate his point.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:26) - Advertisements: need for consistency, avoid repetition, new stories within messaging buckets
(2:14) - News: people change, stories remain, consistency in messaging
(2:38) - Marketing: core desires stay constant, messaging doesn't need creativity
(4:50) - Stories: fit messaging buckets that the target audience responds to
(7:32) - Story believability: personal elements in larger messaging buckets
(10:41) - Pain points: hit multiple avatars, salient experiences, story experience
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"When you're looking at problems in business, start with the big, obvious hairy one, which is probably the one you don't want to look at.” Today, Alex (@AlexHormozi) discusses the importance of confronting the big, obvious problems in business rather than looking for advanced solutions to small issues. He emphasizes the need to focus on the fundamentals and execute them consistently to achieve success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:31) - Clear, simple communication is effective.
(3:44) - Address the big, obvious problems in business.
(7:13) - Goodwill is important to prevent attrition.
(7:50) - Emotionally detach when appraising business.
(10:00) - Finish strong to circle back to the beginning
(12:34) - Consistency is key to making more money.
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“Then once they see how, then they're like, ‘oh sh*t. I'm not sure if I'm willing to do that.’" Today, Alex (@AlexHormozi) talks about the importance of hunger and drive in achieving success and how complacency can hinder growth. He also encourages listeners to focus on internal motivation and to figure out why they are not doing what they already know they should do in order to achieve their goals.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - sets winners apart from non-winners. It's about hunger.
(4:09) - successful people driven by deep insecurities or fears.
(4:48) - do you actually want what you claim to want?
(10:02) - you know what to do, figure out why you're not.
(12:24) - relief when making money is not champion-like motivation.
(14:15) - choose not to make money when knowing how to make.
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"When you have an opportunity, or you have made the decision to capitalize on a new thing that you're going to do, to go all in on that thing.” Today, Alex (@AlexHormozi) discusses the struggle of determining who to listen to for advice as an entrepreneur and shares personal experiences with making non-ideal decisions that ended up being the right ones. He encourages listeners to weigh decisions based on opportunity cost and to go all in once the decision is made.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:54) - Good-intentioned advice has a micro-perspective
(2:54) - Weigh expected earnings to compare opportunities
(4:23) - Decide without emotion, look at realistic mat
(7:50) - Weigh decisions and take risks as entrepreneurs
(9:20) - Listening to wealthier people can be dangerous, seek relevant advice
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"Cash flow is oxygen." Today, Alex (@AlexHormozi) talks about the importance of cash flow and prioritizing opportunities that can generate quick cash for businesses. He gives examples of three ways businesses can make cash quickly, including selling to existing customers and adding additional services.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:27) - Find cash flow opportunities that are threats.
(3:55) - Experienced coach focuses on best opportunities.
(4:56) - The 3 important plays
(10:13) - Fixing culture may not provide fast results.
(12:20) - Choose the most profitable option with the least resources.
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"The air only gets thinner the higher you go. And so if you constantly reach for growth, you will always be out of breath.” Today, Alex (@AlexHormozi) discusses the struggles of scaling a business and offers advice on how to deal with the pressure and overwhelm. He emphasizes the importance of having a plan B, focusing on what makes money, and having a supportive partner.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:11) - Reaching for growth causes breathlessness.
(1:54) - Understand your plan B.
(3:39) - As you go higher, competition gets fiercer.
(5:24) - Personal problems get in the way of business.
(8:35) - List out variables to overcome feeling overwhelmed.
(10:19) - Discipline is necessary to implement ideas. Say no.
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Once you’ve found the “aha” moment, keep on asking questions. Today, Alex (@AlexHormozi) discusses the critical moment in a sales pitch where the customer must realize what went wrong in their past attempts to solve their problem. He argues that this "aha" moment is necessary in order to break the customer's belief and show them why the new solution being offered will work.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:47) - Salespeople miss the aha moment by not knowing it.
(1:50) - Determine the one thing you're driving towards.
(3:43) - Ask with childlike curiosity to lower their guard.
(6:06) - Lack of accountability is why you failed in the past.
(7:55) - Build rapport by making them feel better about themselves.
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"The more of this stuff you have, the more you cannot be on a good day. You cannot have a lot of energy.” Today, Alex (@AlexHormozi) discusses the importance of setting up a sales environment that positions prospects to be more likely to buy. He emphasizes the need for a systematic process and pre-sale questionnaire to agitate and identify pain points, as well as the significance of consistent results in scaling sales.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:05) Clarify objectives of this part of the sale
(3:00) Identify and agitate prospect's pain points
(4:27) Take prospect through sale before selling again
(6:50) Set up pre-selling process and consistent sales approach
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"People will always be your problem." Today, Alex (@AlexHormozi) discusses the challenges of scaling a service-based business and emphasizes the importance of properly managing and incentivizing employees to avoid losing clients to competitors. He also provides a threefold model for motivating employees and offers tips on how to effectively communicate and train staff.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:44) - People are the problem in scaling a service-based business.
(3:16) - Lack of communication or skill hinders compliance.
(4:47) - Motivating employees is key to getting work done.
(6:14) - Seeing implementation improves learning.
(8:05) - Recognition, opportunity, and motivation drive team success.
(10:15) - Recognition and opportunity are more important motivators than money.
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"When you get someone to have shock, and then their pricing is massively stretched from when their expectation, all of a sudden you break into a new stratosphere of buying in retail." Today, Alex (@AlexHormozi) discusses the importance of selling higher ticket items and how to push the price barrier by giving the prospect a "gasp" moment. He also emphasizes the belief that the more someone pays, the more they pay attention, and how to embed this belief in the salespeople.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - Explain to salespeople: we know more than incoming staff.
(2:38) - If no gasp at price, price not high enough.
(5:21) - Get the gasp upfront to make everything else cheaper.
(6:09) - People pay for attention; sell to goal, not specific program.
(9:24) - Don't be afraid of no to big one.
(11:00) - More invested, more successful outcomes.
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"Your work will expand, given the amount of time you have." Today, Alex shares his greatest lessons and failures, including stepping too far away from the business, over-hiring, and miscommunicating changes to the community. He emphasizes the importance of learning from mistakes and continuing to pay it forward to others.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - Stepped too far from gym launch, resulting in problems.
(2:49) - Expected cold traffic to act like warm traffic.
(5:04) - Wait until capacity exceeds utilization ability.
(6:48) - Listened to a small group of customers wanting more things.
(7:50) - Failed to articulate hybrid well to existing community.
(9:37) - Opening up to trainers made gym owners feel disenfranchised.
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"Working is a skill.” Today, Alex (@AlexHormozi) discusses the concept of work and the different levels of work ethic. He shares personal stories and examples of how individuals can learn to work more effectively and efficiently and ultimately succeed in their endeavors.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:38) - How to identify those who will succeed?
(4:35) - The four levels of work ethic.
(8:27) - The more you work, the better you get.
(10:09) - Train level ones to work better.
(12:33) - Share your story to teach hard work.
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"You don't need to change your pitch. You just say at the end of this, ‘Would you prefer to do X or prefer to do Y?’” Today, Alex (@AlexHormozi) discusses his recently written "hybrid manifesto," which distills the decision-making process for gyms looking to transition to a hybrid model into one central question: "Do I want to have an in-gym training community?" From there, he outlines two paths depending on the answer to that question.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:20) - Want in-gym community?
(3:51) - Add hybrid level, increase profit.
(5:41) - Have gym? Start side business.
(7:00) - Existing gym more profitable by adding hybrid.
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"If you want the things that everyone else doesn't have, you have to act in ways that everyone else doesn't act in, which means you have an unreasonable response to trauma and unreasonable response to pain." Today, Alex (@AlexHormozi) discusses the idea of overcoming difficult situations and becoming a champion rather than letting those situations make you weaker. He emphasizes the importance of the story that we choose to tell ourselves and its impact on our ability to overcome adversity.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - People crumble when things get tough.
(3:03) - Don't let adversity beat you.
(5:26) - Winning is all that matters.
(7:45) - How you respond to pain dictates your success.
(10:42) - Choose between success and pity.
(12:36) - Use hardship as fuel to win harder.
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"’Speed is king’, is one of the core tenets of the business." Today, Alex (@AlexHormozi) emphasizes the importance of speed in executing decisions and getting things done in order to improve one's business. He encourages entrepreneurs to prioritize effectively, set deadlines, and push back on excuses to achieve faster growth and success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:23) - Success comes from shortening the idea-to-implementation loop
(2:58) - Faster execution improves the organization
(5:09) - Test and improve ideas, not just follow the playbook
(7:12) - Improve speed in solving problems and improving things
(8:33) - Solutions to problems should happen today, not in weeks/months.
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"Small gyms had the smallest amount of profit, medium gyms had the medium amount of profit, large gyms had larger amounts than the large, medium, and small, and then the leaders had significantly more margin than the other three.” Today, Alex (@AlexHormozi) discusses the importance of pricing and how it can significantly impact a gym's profit. By analyzing industry reports, he found that higher prices resulted in higher profit margins and that discounting was not good for business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:46) - Profit differences were due to pricing, not churn or acquisition.
(3:12) - Leaders did not offer discounts as a trend.
(5:26) - You can choose how much money you make per customer.
(7:26) - Math is boring but crucial to making money.
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"Consistency matters so much more than intensity any day of the week.” Today, Alex (@AlexHormozi) emphasizes the importance of doing boring work consistently to achieve success. He explains that simple tactics, such as making compelling ads and consistently working leads, are often overlooked but yield significant results when done consistently over time.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) Boring work is powerful because consistency is underrated for success.
(3:06) Grit: how to deal with failure and stick things out.
(5:43) Unlearn old characteristics to start new business.
(8:03) Consistency matters more than intensity any day of the week.
(11:41) Discounting simple tactics causes failure; focus on fundamentals.
(14:16) Doing boring work yields unboring results.
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"The strongest profit lever in your business is price. And the way to get the price is to add more value." Today, Alex (@AlexHormozi) talks about the most powerful profit lever in business: pricing. He shares data-backed findings from Patrick Campbell, who owns two SaaS companies, and explains how adding value to existing services and implementing upsells can significantly increase profitability without fundamentally changing the business model.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:46) - Double customers, double everything already there.
(3:51) - Pricing is a more powerful profit lever.
(5:35) - Scale pricing without incurring service costs.
(9:11) - Enhance value, decrease churn, increase profits.
(11:36) - Add a single upsell to core for extra profit.
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"Effort counts twice in the achievement category. It's just like how long you will stick with it." Today, Alex (@AlexHormozi) discusses his motivations for his work, how he deals with feeling overwhelmed, and how he stays focused on his goals. He also shares personal stories and insights into the mindset of successful entrepreneurs.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:03) What keeps you motivated?
(2:25) Creating income opportunities
(3:44) Motivated by fear, not gain
(7:29) Staying focused on goals
(11:35) Amazing what you can do with no choice
(13:44) Achieve more with medium effort
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"Hatred is a condition of success." Today, Alex (@AlexHormozi) discusses the importance of accepting and dealing with negativity and hate as a condition of success. He shares lessons he learned from Arnold Schwarzenegger, emphasizing the need to develop mental fortitude and focus on business fundamentals to achieve higher success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:53) - Higher success leads to more hate
(6:06) - More impact means more criticism
(9:14) - People remember how they feel, not what's said
(10:52) - Success requires boring work and good content
(17:27) - Mental fortitude is critical for success
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"We don't need new; we need better." Today, Alex (@AlexHormozi) discusses how important it is to stick to the fundamentals, how it will create more focus within the team, and how it can improve the end-user experience.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:19) - Entrepreneurs change things that work when something stops working.
(1:37) - We need better by doing things that worked at small/large scale.
(3:42) - Objective remains unchanging, but processes and team will change.
(5:35) - Figure out how to treat customers as a small shop owner.
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"The reality is that if you start something that you can't finish, the likelihood that you're going to finish it faster is way, way, way higher.” Today, Alex (@AlexHormozi) shares his second biggest productivity hack, which is to utilize the small chunks of time in between appointments or tasks instead of wasting them. He emphasizes the importance of breaking the habit of thinking that nothing can be accomplished in those short periods of time. Instead, he suggests starting a task and leaving it unfinished to maximize productivity.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - Most wasted as an entrepreneur: minutes in between rounded off minutes.
(2:11) - Driven to get back to writing, won't stop until next loop.
(3:22) - Shift of thinking: start something and not finish it.
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Being uncomfortable will shape me into the person I want to be. Today, Alex (@AlexHormozi) talks about the challenges of being a CEO. He also talks about his experiences, his thoughts on what comes after, and the hard truths that he has learned.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:36) - Discomfort never stops if you desire growth.
(7:31) - Constantly challenge and improve yourself to grow.
(10:48) - If you want it, it's your path. Embrace discomfort to become better.
(14:23) - When big, delegate and communicate effectively.
(17:10) - Balancing satisfaction and growth for entrepreneurs and customers.
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"Ask those questions to your team as well so that they feel included; it's not just you always feeling you're driving the boat.” Today, Alex (@AlexHormozi) discusses the importance of focusing on four key metrics to grow a business: increasing opportunities, closing percentages, decreasing churn, and increasing profit. By prioritizing actions that directly impact these metrics, businesses can cut out unnecessary tasks and increase growth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:50) - Increase closing percentage and keep churn low
(6:52) - Increase profit margin by reducing unnecessary costs
(9:44) - Prioritize actions that are directly linked to growth metrics
(12:09) - Those who prioritize growth metrics advance faster.
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"If you're making a change, go all in. Don't let it be incremental. Don't dip your toe in…” Today, Alex (@AlexHormozi) emphasizes the importance of going all in and making significant changes instead of incremental ones, even if it requires sacrificing comfort for more. He shares his own experience of making a central pivot in his business and encourages listeners to confront hard decisions with no half-measures.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:46) - It's scary when making changes, not at a wall.
(1:08) - Foresight takes courage. Break and sacrifice for greatness.
(4:20) - Begging for your sake. No half measures, full decisions.
(7:13) - Willing to burn boats, make sacrifices, and have hard conversations.
(9:22) - What do we stand for? Change, grow, or die.
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“I get a ton of fulfillment from knowing that we're setting other people free.” Today, Alex (@AlexHormozi) discusses a new gym model that reduces risk and increases profits for gym owners, as well as the importance of breaking limiting beliefs about money and finding balance and meaning in striving for success. He also talks about the concept of the four quadrants of wealth and the different levels of freedom that can be achieved through business ownership.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:55) - Exploring limiting beliefs around money
(2:43) - The four quadrants of wealth
(4:11) - Understanding the game of wealth & achieving financial freedom
(6:51) - How to tap into a bigger network and create a bigger vacuum
(7:53) - The benefits of giving and making money
(11:34) - Identifying and overcoming obstacles to achieve financial freedom
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“Respect has to be given before it's received.” Today, Alex (@AlexHormozi) shares his thoughts on the three dimensions of leadership: respect, fear, and love, and how leaders can gain respect by setting an example and embodying the values they want to project. He also discusses the importance of respecting others, how it can be earned in different ways, and how it can benefit relationships and leadership.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:01) - The three dimensions of leadership: respect, fear, and love
(5:13) - Gaining respect through sacrifice and setting expectations
(9:24) - Exploring respect in leadership
(17:03) - Balancing love and fear in leadership
(22:01) - The balance of caring for employees while maintaining professionalism
(24:59) - Leadership and respect in the military
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“No pain, no gain.” Today, Alex (@AlexHormozi) discusses strategies for mental resilience, including how to deal with anger and become successful. He emphasizes the importance of understanding and channeling anger into something productive and shares personal anecdotes about overcoming anger and finding success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:12) - Dealing with anger: understanding the causes and how to manage it
(2:45) - Reflections on overcoming adversity and growing successfully
(3:57) - How to diffuse anger and find closure
(8:11) - Forgiveness and understanding in difficult situations
(10:02) - How writing a story helped me overcome rage
(11:46) - Dealing with stressful situations
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People want what they don't have but don't want what they do have. Today, Alex (@AlexHormozi) explores the trade-offs that come with achieving success and the sacrifices that entrepreneurs need to make to pursue their goals. He emphasizes that success requires hard work and dedication and encourages listeners to consider whether they are willing to make the same trade-offs as those who have achieved success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:10) - Exploring the trade-offs of entrepreneurship
(2:52) - Sacrifices for business growth & its value
(8:43) - Understanding the difference in returns on investment
(11:36) - The trade-offs of sacrificing for success
(13:11) - Understanding the trade-offs of growth and priorities
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“No more half measures.” Today, Alex (@AlexHormozi) shares lessons and epiphanies from a recent failure, emphasizing the importance of processing emotions and learning from failure. He discusses the power of breaking beliefs to effectively sell services and avoid getting in front of a group and sucking.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:57) - Reflection on a momentous failure.
(2:09) - Processing negative emotions and moving forward.
(3:39) - Lesson learned: no more half measures.
(5:23) - How to effectively sell your services.
(10:57) - Breaking beliefs before presenting solutions.
(12:13) - How I helped 34 gyms sign up in 60 minutes.
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Ignorance is an expensive cost. Today, Alex (@AlexHormozi) talks about the concept of ignorance tax, emphasizing the importance of gaining knowledge to avoid paying the high cost of ignorance. He also discusses the value of acquiring adjacent skills to increase one's value and reach goals faster.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:41) - Paying down the ignorance tax
(7:11) - How to acquire adjacent skills to increase your value
(10:13) - Investing in knowledge: how to reach your goals faster
(11:38) - Investing in learning and networking
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It’s all about consistency. Today, Alex (@AlexHormozi) talks about the importance of recording and documenting business processes for improved performance, using video to standardize methods for sales training, creating a positive customer experience, and how to create an air-tight system for your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:25) - Recording your business processes for improved performance
(1:51) - Using video to standardize processes for sales training
(5:29) - Creating a positive customer experience
(6:58) - How to create an air-tight system for your business
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Imitation is a form of flattery. Today, Alex (@AlexHormozi) discusses the benefits of being copied and how it is not worth getting upset about. He emphasizes the importance of remaining focused, continuously innovating, and not letting issues distract from the business's success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:32) - Overcoming apathy and keeping 100% of your attention
(2:36) - The benefits of being copied
(4:14) - Why speed and innovation are key to success
(8:32) - Focusing on your market rather than your competition
(10:32) - The reality of copycats: why you shouldn't lose sleep over it
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It’s important to stay consistent and to make decisions logically and not based on feelings. Today, Alex (@AlexHormozi) discusses the importance of making business decisions without being swayed by emotion, and emphasizes the need for entrepreneurs to stay neutral and make decisions logically. He provides examples of successful business owners who have developed a thick skin and are able to manage their emotions to make difficult decisions.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:02) - Examining the role of emotion in business decisions
(2:26) - The benefits of being neutral
(7:58) - Sacrificing short-term comfort for long-term success
(9:18) - Consistently revisiting the basics of success
(10:41) - Making difficult business decisions
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It requires more than just thought and will require real effort to help build the business. Today, Alex (@AlexHormozi) discusses how to reverse engineer goals to a precise level and achieve gym growth. Using a step-by-step guide, he breaks down how to reach a goal of 300 EFTs (electronic funds transfers) and the strategies and tactics needed to get there.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:37) - A step-by-step guide to achieving a 300 EFT goal
(5:59) - How to make predictions based on real numbers
(12:25) - Lead generation and conversion strategies for a small business
(14:12) - EFT goals and lead generation strategies
(17:35) - Making accurate predictions for business growth
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How do you start your day? Today, Alex (@AlexHormozi) discusses the importance of morning journaling and offers four questions to ask oneself every day to cultivate gratitude and start the day off right. He also emphasizes the importance of showing appreciation for those around us and provides tips on doing so.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:33) - The benefits of morning journaling
(1:59) - The four questions to ask yourself every morning to cultivate gratitude
(4:53) - Reflecting on stressful situations as an entrepreneur
(6:18) - Preparing for a successful day: 4 questions to ask yourself
(9:01) - Setting one goal per day
(10:58) - Four questions to start your day right
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Becoming an expert businessperson is not so much about learning more things as it is about executing what you already know. Today, Alex (@AlexHormozi) discusses the importance of consistency in business and how consistently doing the basics is a key factor in advancing in business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:29) - Consistency can lead to business success.
(2:14) - How doing the basics can lead to exceptional business growth.
(7:48) - The power of executing fundamentals in business.
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Sleeping more can make you smarter and wiser. Today, Alex (@AlexHormozi) discusses the benefits of establishing routines to reduce stress and increase productivity. He shares personal experiences and tips for optimizing daily habits, such as wearing the same outfit daily and getting enough sleep.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:32) - Establishing a daily routine: how decision fatigue can be avoided
(3:09) - Eating healthy, exercising, and sleeping 9 hours every night
(7:58) - Maximizing efficiency through minimizing decision making
(11:09) - Establishing routines to reduce stress and increase productivity
(13:10) - A daily routine for mental and physical well-being
(14:14) - Tips for optimizing your life for maximum productivity and happiness
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The way you connect with your community matters. Today, Alex (@AlexHormozi) discusses the four client milestones that Gym Launch structures its communications around, outlines an ideal customer path for new clients, and emphasizes the importance of referrals, testimonials, and reselling for gym owners. He also touches on the benefits of connection and how it increases the likelihood of people staying in the business and having better outcomes.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:59) - Ideal customer path for new clients
(2:09) - Creating a connection with customers: Referrals and testimonials
(5:15) - Process for connecting, referring, and testimonial acquisition
(7:07) - Collecting testimonials for improved feedback and results
(8:03) - Reward system for customer service superstars and celebrating client wins
(9:37) - The benefits of referrals, testimonials, and reselling for gym owners
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“I need to go get people to follow me rather than learning the fundamentals of the game.” Today, Alex (@AlexHormozi) discusses the importance of not focusing on social media metrics but on providing value, acquiring customers, and making money. He emphasizes that influence should be leveraged to create products and services that benefit customers and help make money rather than seeking out more influence for its own sake.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - The dangers of obsessing over social media followers
(1:51) - Focus on acquiring customers and providing value
(6:34) - Benefits of focusing on business growth over social media influence
(8:14) - Calculating ROI on social media content with a trainer
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"May your desire be greater than your obstacles." Today, Alex (@AlexHormozi) shares his four highest ROI habits, which include waking up early, consistent bedtimes, giving without expectation, and taking absolute ownership of all situations. He emphasizes the importance of these habits in achieving success as an entrepreneur and encourages listeners to implement them in their own lives.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:26) - #1: Wake up at 4 a.m. for benefits.
(0:48) - #2: Consistent bedtimes, including weekends.
(5:02) - #3: Give to others without expectation.
(10:24) - #4: Take ownership and responsibility for situations.
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By having all attention allocated to the biggest bottleneck, the business can grow faster. Today, Alex (@AlexHormozi) discusses the importance of identifying and addressing bottlenecks in a business in order to maximize growth. He emphasizes the need to focus on the five core functions of a business, allocate and prioritize resources, and deliver more value to customers than expected.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:55) - Maximizing growth by allocating and prioritizing resources
(2:45) - Identifying and executing core business functions
(4:11) - Overcoming bottlenecks for business growth
(8:10) - Improving retention rates through effective problem-solving
(9:27) - Creating permanent solutions and scaling your business using the three P's
(11:34) - Resolving business bottlenecks for sustainable growth
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Beware of the Shiny Object Syndrome… Today, Alex (@AlexHormozi) talks about the idea of dichotomies and the difficulty of making decisions in life and business. He emphasizes the importance of wisdom, self-awareness, and identifying one's bottleneck in order to prioritize and process information.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:05) - Reflection on the trait of wisdom
(2:23) - The psychological binary and the biological continuum
(7:35) - Branding and prioritizing business goals
(9:31) - How to distinguish the right information for your business
(11:12) - Prioritizing information for business growth
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People are paying for accountability. Today, Alex (@AlexHormozi) discusses the cost of retaining gym customers and retention strategies to triple lifetime value, including reaching out to customers who need to show up, sending handwritten cards, and contacting all customers twice a month.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:27) - The cost of retaining customers.
(2:25) - Retention strategies to triple lifetime value of customers.
(7:13) - The benefits of investing in customer retention.
(8:36) - The cost of retention and how to foster relationships.
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Attention must be drawn to the importance of the product or service and its effects on the customer’s life. Today, Alex (@AlexHormozi) discusses the concept of selling and persuasion, focusing on the importance of establishing the promise of perceived value and connecting with the customer's pain points. He covers B2B and B2C strategies, as well as the importance of articulating the value of fitness services to potential clients.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:39) - Increasing value through emotional connection
(2:57) - Establishing value in a B2C sale & selling fitness professionals
(5:46) - Value proposition for salespeople to increase conversions
(9:08) - Uncovering limiting beliefs and establishing accountability
(12:37) - Simplifying the sales conversation with clients & process for your team
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Unconditional love, respect, and pride from a parent to a child is based on character, not on circumstance. Today, Alex (@AlexHormozi) shares a powerful story from Ben Horowitz about the importance of having friends who can be there for you during both good and bad times. He also discusses the power of believing in someone before you can see any results and the difficulty of being kind to people who are not nice to you.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:32) The value of unconditional support
(1:47) Unconditional love and respect in relationships
(5:40) The power of believing before you can see
(7:17) Reflection on unconditional human relationships
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“If this were true, what else would be true?” Today, Alex (@AlexHormozi) discusses the importance of challenging your own beliefs and being open to help from others in order to achieve success. He also addresses the topic of evaluating the truth of a statement and suggests looking at the evidence and data presented.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:37) - Overcoming mental blocks to achieve success
(6:05) - Examining the evidence of Gym Launch's success
(10:54) - The hard work behind achieving weight loss goals
(13:21) - The value of believing in your goals
(18:22) - Benefits of weight loss programs and Gym Launch customer service
(23:08) - How believing in yourself can unlock your potential
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Believe it or not, entrepreneurs get stressed about money even if they make tons of it. Today, Alex (@AlexHormozi) discusses the fallacy of never having enough money, exploring the stress and pressure of running a business and the importance of having a cushion of money saved. He also provides tips for entrepreneurs to manage the financial stress of their business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - Understanding the fallacy of never having enough
(2:46) - The stress of running a business
(3:53) - The financial stress of entrepreneurship
(7:55) - Understanding the cycle of stress and success
(9:01) - The reality of floating a business
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It’s not about doing more, but rather about examining all of the decisions and tasks that will make the most money. Today, Alex (@AlexHormozi) discusses the challenges entrepreneurs face when deciding which tasks to prioritize to grow the business. He suggests that entrepreneurs identify and focus on weak links in their business and allocate resources to tasks that will make the most money.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:53) - Exploring the challenges of innumerable and impossible to-dos
(2:22) - Differentiating between should dos and contributed value
(5:38) - Identifying business bottlenecks and strengths
(10:14) - Doubling down on strengths for business growth
(11:47) - Investing human capital for business growth
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Learn from the past and keep moving forward. Today, Alex (@AlexHormozi) discusses the importance of embracing change and letting go of old business models to achieve growth and success, even if it means short-term losses. He emphasizes that accepting mistakes and making informed decisions is crucial for personal and business growth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:32) - How to overcome fear and embrace a new business model
(1:43) - Letting the old die for the new to live
(7:51) - Accepting short-term losses for long-term gains
(9:48) - Owning your decisions
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The more offers you make, the less goodwill you have. Today, Alex (@AlexHormozi) talks about how to balance goodwill and conversion in order to maximize profit. He emphasizes the importance of building strong relationships with customers and providing value to them while cautioning against nickel-and-dime tactics that can damage the brand.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - Balancing goodwill and conversion points for maximum profit.
(2:29) - Building goodwill in your marketplace.
(5:30) - Maximizing profitability through goodwill.
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It’s more effective to focus on what can be removed from the plate, rather than just adding onto it. Today, Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) discuss a different approach to goal setting for the new year, suggesting that it is more effective to focus on what can be removed from the plate, rather than just adding onto it, in order to create sustainable goals. They also provide tips for business owners to delegate tasks and ruthlessly eliminate unnecessary ones from their calendars to make room for goals to naturally occur.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - Exploring a different approach to goal setting
(2:18) - Making room for goals; prioritizing and sacrificing
(3:31) - Delegating tasks and prioritizing time
(5:28) - Authority and decision-making in the workplace
(6:50) - Breaking limiting beliefs to achieve business growth
(8:51) - Reflections on scaling our business
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Even the smallest improvement can make a big difference. Today, Alex (@AlexHormozi) discusses how to achieve success in various areas, including gaining muscle and acing the GMAT. He stresses the importance of intense effort and the placebo effect and shares strategies for achieving goals.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:50) - Achieving 740 on GMAT
(3:30) - Diminishing returns for training and test prep
(9:09) - Difference between maintaining and growing a business
(12:52) - Business growth and physiological change
(14:23) - Relationship between effort and achievement
(17:23) - Maximizing business growth through volume and efficiency
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Are you paying attention to the lifetime value of your customers? Today, Alex (@AlexHormozi) talks about the potential impact of leveraged buyouts (LBOs) on the economy and the business landscape, as well as how businesses can effectively acquire and retain customers by focusing on the lifetime value of customers and lowering the barriers to entry.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:26) - Lifetime value and its impact on acquisition strategies
(1:50) - Lower barriers to entry with future LBOs
(5:10) - Benefits of lowering barriers to entry
(6:51) - Maximizing lifetime value to increase volume and lower barriers
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Micro gyms must be aware of their competition and realize they cannot offer the same amenities as larger gyms. Today, Alex (@AlexHormozi) shares the challenges of running micro gyms and the importance of understanding the fitness industry. He highlights the need for businesses to offer more than just fitness classes, such as nutrition and accountability, and to provide premium services to succeed.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:26) - Challenges of running a micro gym during recession
(2:07) - The business you're actually in: fitness, nutrition, accountability
(3:53) - Adapting to changing fitness industry
(5:34) - Competitive advantage of word-of-mouth marketing and member retention
(8:55) - Going above and beyond to provide premium service for gym members
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"You need to have momentum in order to succeed as an entrepreneur." Today, Alex (@AlexHormozi) encourages business owners to take their business to the next level and shares stories of entrepreneurs who have achieved success through self-induced pressure and momentum.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:07) - Overcoming explosive growth challenges with Gym Launch
(2:42) - The moment that changed Leila and my life
(6:11) - The power of self-induced pressure & ten-folding your success
(10:34) - The benefits of going hard and always evolving
(12:25) - Going all in during times of prosperity
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"It’s about having honest conversations, not sugarcoating them." Today, Alex (@Alexhormozi) discusses the importance of identifying talent and "cancers" in the workplace, shares examples of successful and unsuccessful promotions, and how overconfidence and pride can lead to difficulty managing star performers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - Identifying talent and spotting cancer in the workplace
(2:16) - The impact of ego on management
(3:40) - Difference between prideful and productive employees
(8:35) - Identifying prideful people in the interview process
(9:53) - The benefits of being a truth-teller in the workplace
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"They're not smarter. They're just more persistent." Today, Alex (@AlexHormozi) talks about the challenges of content creation and the importance of valuable and original content to stand out in a crowded market. He also emphasizes the significance of acquisition, marketing, and sales skills for those looking to make money and provides examples of how mastering one's craft can lead to success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:22) - Reality of content creation: why most aren't good enough.
(3:03) - Benefits of focusing on paid acquisition for growth.
(3:58) - Investing in Acquisition, Marketing, and Sales Skills.
(8:21) - Achieving mastery through repetition.
(13:16) - Funnel kings and content creation.
(14:59) - Embracing challenges to achieve mastery.
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"I just worked my ass off to not have it be right."Today, Alex (@AlexHormozi) reflects on the risks he took to pursue his dreams and start his own business, including owning a gym in Huntington Beach. He shares his experiences and emphasizes the importance of taking risks and documenting special moments before they fade.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:14) - Career path: management consultant to Harvard MBA
(5:32) - Starting gym in Huntington Beach with no experience
(12:08) - Entrepreneurial journey: from bankruptcy to success
(18:44) - Power of hard work: overcoming adversity, achieving success
(20:24) - Journey of becoming a gym owner
(23:17) - Salute to gym owners: message of appreciation
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"Sometimes the problems don't manifest the way that would be obvious." Today, Alex (@AlexHormozi) discusses the importance of focusing on the big domino and prioritizing tasks to grow a business. He also emphasizes managing stress and anxiety, saying no to activities that do not move the business forward, and making the most of time to achieve growth and profitability.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:13) - Think strategically for entrepreneurial benefits
(2:27) - Prioritize time and attention for business benefits
(3:54) - Maximize productivity and reduce anxiety as an entrepreneur
(7:11) - Maximize efficiency: get the most out of time
(8:57) - Explore gym growth and retention strategies
(10:23) - Focus on retention to grow your business
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"Our job as the entrepreneur is to maintain these high expectations." Today, Alex (@AlexHormozi) discusses the role of entrepreneurs and the importance of understanding the details of a challenge to create solutions. He also highlights the importance of believing in the impossible and pushing boundaries to achieve business success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:29) - Role of entrepreneur: Maintain higher standards
(2:34) - Business owner's solution to consolidate databases
(3:59) - Believing in the impossible: High standards lead to success
(11:44) - Unconventional thinking: Move up in gym lunch
(13:05) - Scaling business: Find the right talent
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"All of the things we do should be geared around how can we get them to stick with it?" Today, Alex (@AlexHormozi) discusses the importance of understanding individual needs and goals when it comes to fitness training, as well as the trade-offs of certain types of training in regard to long-term health. He also touches on the challenges of running a profitable gym and the need to optimize training for clients' maximum benefit.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - Personal preference doesn't equal what's best for everyone's fitness.
(4:51) - Personal experience with injuries led to a realization about sacrifices.
(8:57) - Obsessive pursuit of growth and progress had negative physical outcomes.
(10:47) - Informed decisions now may differ later, focus on lifelong training for profit.
(13:03) - Minimize risk and prioritize business success when training clients differently.
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"Labeling as a great way of manipulating positive behavior." Today, Alex (@AlexHormozi) discusses using positive labeling to manipulate others into creating the environment you want. He also talks about the negative effects of labeling oneself with a disorder and encourages listeners to view their supposed weaknesses as strengths.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - Difference between manipulation and help is intention.
(2:50) - Labeling: Give positive attributes, influence behavior, reinforce positive labels.
(6:30) - Create value discrepancy early to sell high-priced items successfully.
(9:43) - Addiction covers up underlying issues, focus on root causes.
(12:13) - Labeling can be empowering or crippling, depending on how it's embraced.
(15:01) - Be aware of labeling used against you and use it positively.
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"The only way to break through that is to fall in love with your customers." Today, Alex (@AlexHormozi) discusses strategies for staying motivated and growing your business, including understanding and fulfilling your client's needs, bridging the gap between clients and gym owners, and falling in love with your customers to create solutions and being excellent with your field.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - Strategies for staying motivated and growing your business
(1:52) - Need to connect with your customers for success
(7:15) - Benefits of falling in love with your customers
(8:36) - Creating content that connects with customers
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"The reason that a lot of people aren't successful is because of their beliefs." Today, Alex (@AlexHormozi) explores the challenges entrepreneurs face when trying to grow and change, including dealing with family perceptions and beliefs that may hold them back. He emphasizes the importance of being intolerant of certain behaviors and beliefs to achieve success and take control of one's life.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:31) - Managing family relationships during personal growth.
(6:09) - Power of beliefs: conversation with a high-level entrepreneur.
(7:48) - Beliefs and necessity in achieving business growth.
(13:35) - Power of belief in achieving success.
(14:48) - Gaining wisdom through discernment: Seeing what others don't.
(16:52) - Emotional challenges of making business decisions.
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"The reason that a lot of people aren't successful is because of the beliefs that they have." Today, Alex(@Alexhormozi) discusses the power of reminders and the importance of being consistent in business and relationships. He emphasizes the idea that people often already know what they need to do, but they just need to be reminded and take action.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:32) - The power of knowing what you need to do
(2:26) - Listening to your inner voice
(6:11) - Reminding ourselves to do what we already know
(7:43) - The timeless principles of business success
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“You know, you're going to do it sooner or later. Might as well do it now." Today, Alex (@AlexHormozi) talks about the "Three Horsemen of the Sales Apocalypse," which are the three main obstacles entrepreneurs need to overcome in order to succeed in sales: price, delay, and decision-maker. He offers strategies and techniques for overcoming these obstacles and emphasizes the importance of understanding the theory behind each one to find success in sales.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - Understanding three main obstacles in sales
(2:39) - Establishing value and overcoming price objections
(4:06) - Overcoming decision-making delays with closing techniques
(7:41) - Summary: Overcoming decision-maker closes
(9:14) - Common sales obstacles: time, fear, and fitness
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"At the end of the day, in every market, there's always a gym owner who is doing better than you are with less." Today, Alex (@AlexHormozi) discusses the importance of owning one's circumstances and having an internal locus of control in order to achieve success in business. He emphasizes the value of identifying and acquiring the necessary skill sets to overcome deficits and move quickly through transitions as an entrepreneur.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:54) Own circumstances and outcomes for success.
(4:30) Identify gaps, solve for long-term wins.
(6:40) Invest in coaching to acquire quantifiable skills.
(8:03) Transform business with skill development, own outcomes.
(8:57) Identify lacking skills, focus on acquisition.
(9:28) Teach mastered skills for added value.
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"And so the question is, can you give yourself no other choice but to make more money?" Today, (@AlexHormozi) talks about how having a need that's greater than oneself can drive a person to make more money. He provides two ways to trick oneself into making more money: actively choose to make more money and focus on serving customers at a higher level.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:04) - Need for money drives financial success.
(4:10) - Reflecting on urgent financial need.
(5:32) - Questioning choice of making less money.
(7:32) - Money flows to those who pay attention.
(9:14) - Purpose-driven service attracts more money.
(10:24) - Deep customer empathy delivers exceptional value.
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"Money works differently than status does." Today, Alex (@AlexHormozi) talks about the importance of making one gym location successful rather than opening multiple locations to satisfy ego. He explains how holding off on opening a second location until the first location has consistently made $20,000 a month net for six months and has grown during that time can lead to better profits and success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:03) - Owners lose focus and dilute efforts with expansion.
(3:25) - Simplifying and focus leads to better results.
(5:29) - Vertical growth can be more profitable than horizontal.
(6:54) - Prioritize making your gym better over expansion.
(9:09) - Shift to a profit-driven mindset for success.
(10:11) - Prioritize profit and success over influencer status.
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"Most people don't grow straight up. Like most people don't grow. Most people don't innovate." Today, Alex (@AlexHormozi) discusses the loneliness that often comes with being an entrepreneur, particularly in the fitness industry. He explains how entrepreneurs are constantly growing and evolving, while most people remain stagnant, leading to a disconnect in relationships.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - People resist change, causing loneliness for entrepreneurs.
(3:46) - Most stay in comfort zones, avoid growth.
(5:32) - High-growth entrepreneurs constantly evolve, unlike most.
(7:13) - Loneliness ≠ being lonely, create an environment for help.
(9:32) - It's okay to grow at a different pace.
(11:00) - Don't force friendships, seek growth and new connections.
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"And so I'd highly recommend sticking to your guns and they'll respect you more and they'll be way less of a pain in the ass customer." Today, Alex (@AlexHormozi) discusses six things that gym leaders do differently than the average gym. These include charging higher prices, not offering discounts, optimizing space utilization, having lower payroll and higher commissions, and being located in highly competitive marketplaces.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:56) - Pricing: Industry leaders charge $172, average gym charges $132.
(2:16) - Discounts: Industry leaders don't offer significant discounts, average member pays $142.
(2:33) - Commissions: Industry leaders have double commissions, motivating trainers.
(4:06) - Marketplace: Industry leaders are in populated areas with competition.
(7:42) - Space Utilization: Industry leaders use half the space per customer.
(9:04) - Payroll: Industry leaders' payroll is half of laggards.
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"Because once you have a deficit, then it means you can identify the gap and then you can solve it." Today, Alex (@AlexHormozi) talks about the importance of owning your circumstances and identifying the skills you lack that may cause your business to not be successful.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:04) - Winners control their fate, not victims.
(3:15) - Own your outcomes and circumstances.
(4:17) - Identify deficits as skills to develop.
(5:43) - Invest in yourself and coaching.
(7:42) - Successful owners teach others for scalable success.
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"I also have this big rule where I'm not gonna talk to you if I don't have anything that I think is worth you, um, you know, worth your attention." Today, Alex (@AlexHormozi) talks about the biggest time suck that most entrepreneurs struggle with - talking to customers. He shares some tips on how to break the habit and prioritize productivity and scalability in your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:49) - Temptation to check in with customers is a time-sucking habit.
(2:49) - Talking to customers without structure leads to cycles.
(3:31) - Strategies against self-sabotaging communication habits.
(7:00) - Avoid distractions, focus on important business tasks.
(8:25) - Owner should not handle issues delegated to team members.
(11:10) - Communicate clearly, avoid abusing access.
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"It's math. You know what I mean? Like there's no magic around it." Today, Alex (@AlexHormozi) discusses how gym owners can break through EFT plateaus by understanding the EFT equation, cutting attrition rates, and increasing sign-ups. He emphasizes the importance of using math-based tactics to grow your gym and offers realistic numbers and examples to help gym owners succeed.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:03) - Two factors: referrals and signups determine growth potential.
(2:59) - Using the equation to predict gym capacity and future growth.
(3:58) - 1st growth strategy: signing up more people through a launch program.
(5:30) - 2nd growth strategy: reducing attrition through improved customer service.
(7:08) - 3rd growth strategy: combining signups and reduced attrition for maximum growth.
(11:09) - Combining referrals, signups, and attrition for optimal gym growth.
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"Boring is what will make you rich. Today, Alex (@AlexHormozi) emphasizes embracing "boring" and consistent business practices for long-term success. He encourages entrepreneurs to focus on becoming better rather than bigger and to target their innovative personalities toward improving existing customer processes and experiences.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:02) Embrace "boring" for financial success.
(5:31) Innovate to become better, not bigger.
(8:39) Improve current business before expanding.
(11:20) Attention to detail fosters customer satisfaction.
(14:03) Long-term success requires focus and dedication.
(15:45) Aim for longevity, not just growth.
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"You're probably not as good as you think you are." Today, Alex (@AlexHormozi) shares what he wishes he had known before opening his first gym. He emphasizes the importance of prioritizing the customer experience and hiring an operator and also provides tactical advice on pricing and scheduling.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:43) - Limit classes, set prices, open sessions when full.
(5:19) - Focus on customer experience, not just marketing and sales.
(11:38) - Hire detail-oriented operator to manage growth infrastructure.
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"Your income is always going to be tied to the level of skill that you have." Today, Alex (@AlexHormozi) emphasizes the importance of acquiring the rainmaking skill and becoming a rainmaker for business success. He also discusses the limitations of relying on agencies and revenue sharing companies and the value of learning how to scale a business from someone who has successfully done it themselves.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:21) - Become a rainmaker for success.
(3:32) - Acquire skills without depending on agencies.
(5:32) - Obtaining skills leads to additional skillsets.
(8:01) - Companies lack skills beyond lead generation.
(9:53) - Learn from someone with direct experience.
(10:10) - Choose agency dependency or self-sufficiency.
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"Everything comes down to where attention is, where eyeballs are, and the relative cost of those eyeballs." Today, Alex (@AlexHormozi) emphasizes the importance of doubling down on marketing efforts that are currently working instead of getting distracted by new platforms or strategies. He also shares his approach to scaling ad spend and encourages listeners to prioritize data over trusting anyone's claims about Facebook's algorithms.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:17) - Attention, eyeballs, and relative cost for marketing success.
(3:35) - Maximize current success, avoid new distractions.
(5:43) - Invest in what's profitable, avoid passive income.
(9:43) - Diversification as a hedge, focus on familiar.
(11:35) - Invest in what works, avoid distractions.
(13:53) - Break spending beliefs, increase profits with the right approach.
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"Ask them what is the thing that you are struggling the most with?" Today, Alex (@AlexHormozi) shares the secret to achieving less than a 1% churn rate in a recurring revenue model. Businesses can retain customers and increase revenue by treating the model like a launch model and continuously creating new solutions for customers' problems.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:55) - Revolving door churn: most businesses fail.
(2:42) - Create new content regularly for recurring customers.
(6:24) - Regular communication builds affinity and trust.
(11:05) - Ask customers about obstacles, provide solutions.
(14:11) - Don't pitch; focus on serving and retaining.
(17:07) - Delegate to passionate individuals to save time, maximize impact.
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"You shouldn't want people to need you. Cause if they need you, you must always be a slave to your business." Today, Alex (@AlexHormozi) discusses the importance of removing distractions to focus and be more productive as an entrepreneur. He also talks about his definition of help and how to identify and handle people who are not helping you.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:21) - Help = attention, know who helps/hurts
(6:33) - Small changes aggregate attention, tackle big tasks
(7:35) - Do less, focus on one thing, be efficient
(10:11) - Acquire skills, lack of attention hinders growth
(12:35) - Optimize schedule, prioritize, delegate non-essentials
(14:35) - Embrace self-sufficiency, avoid dependence, promote growth
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"The point of business is not to win. The point of business is to keep playing." Today, Alex (@AlexHormozi) discusses the six-week challenge and its effectiveness in the gym industry. He breaks down the different factors that contribute to the success of a promotion and emphasizes the importance of adapting to new platforms and offers to stay ahead in the game of business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:32) - Better offers, faster-split testing
(7:19) - Conversion rate affects economics
(10:59) - Budget determines platform lifespan
(13:23) - Adaptation crucial for business survival
(16:37) - Saturation ≠ failure; others' success = promotion works
(18:11) - Experiments lead to success, despite shifting trends
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"If right now your income has been stagnant for some time, it is because you have a lack of skills." Today, Alex (@AlexHormozi) discusses the importance of acquiring high-value skills to level up and scale a business. He includes examples of how investing in leadership, sales, and marketing skills can help increase revenue and productivity.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:26) - Acquire high-value skills to increase income.
(3:32) - Increase earnings by selling training hours.
(5:34) - Stay in the boring zone to avoid trouble.
(8:44) - Manage attention despite parental distractions.
(11:00) - Identify lacking skills and improve results.
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"It's about seeing how you can consistently execute the same thing over and over and over again." Today, Alex (@AlexHormozi) discusses the importance of consistency in sales and business success, citing examples from top-performing salespeople and baseball players. He emphasizes the need to establish routines and recognize patterns to execute sales techniques, achieving desired outcomes consistently.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:42) - McDonald's: Consistency over quality for success.
(4:25) - Repetition and outworking doubt create consistency.
(6:20) - Establish a daily routine for consistent outcomes.
(7:43) - Best salespeople train multiple times for mastery.
(9:23) - Mastery leads to unconscious competence and success.
(9:43) - Consistently achieving outcomes > being a superstar.
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"Your business will always be broken, provided it is growing." Today, Alex (@AlexHormozi) discusses that no business program can solve all of a business's problems, as success creates deficits that require continuous growth and learning. He also talks about the advantages of leveraging information and community to solve problems faster and grow faster.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:32) - Acquisition system exposes growing problems.
(5:32) - Iterate and leverage best practices for rapid growth.
(7:32) - Leverage information and community for accelerated growth.
(10:59) - Entrepreneurs acquire skills and teach others.
(12:48) - Best investment is information for saving time and attention.
(16:05) - Commitment to constant improvement and failing forward.
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"You have to meet someone where they are." Today, Alex (@AlexHormozi) discusses how gym owners can succeed regardless of location or fitness style and emphasizes the importance of focusing on the outcome rather than the method. He also introduces a value equation for fitness and stresses the need to meet clients where they are in their fitness understanding.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:42) - Fitness style and location don't matter for success.
(5:37) - Focus on outcome, not fitness style or details.
(9:03) - Value equation: outcome × likelihood ÷ time and effort.
(11:34) - Higher prices can increase earnings. Don't settle.
(13:13) - Start with psychological win. Introduce advanced techniques.
(14:05) - Psychological needs outweigh physiological perfection. Help progress.
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"Just because you are insecure about your pricing and value does not mean you should take that from them." Today, Alex (@AlexHormozi) discusses the importance of selling expensive items and how it relates to people's desire to buy and own expensive things. He also provides a price objection technique using a relatable comparison to help potential customers understand the value of their purchase.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - People spend more on enjoyable things
(1:35) - Brain chemistry affects expensive item enjoyment
(2:56) - Price objection example: Mrs. Johnson's items
(5:40) - Insecurities should not prevent valuable experiences
(6:47) - Cost per-wear breakdown for better comparison
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"The things that got you here are not the things that will get you there." Today, Alex (@AlexHormozi) talks about the importance of managing attention, which he argues is the most valuable resource for entrepreneurs. He shares personal anecdotes and insights from successful business owners to emphasize the need for discipline and focus to grow and succeed.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:34) - Importance of attention over time management
(4:00) - High-level entrepreneurs prioritize attention and limit distractions
(6:29) - Outworking others not key to long-term success
(9:32) - Attention enables wisdom, opportunities, and solutions
(11:52) - Clarity allows focus on growth. Discipline is key.
(16:01) - Limiting beliefs hinder success. Expand mindset for growth.
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"If you can fix the broken windows, people stop committing crime." Today, Alex (@AlexHormozi) talks about how your parking space can tell you about the culture of your team and how it affects customer service. He emphasizes the importance of putting customers first and setting the right tone for exceptional customer service from the moment they arrive.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:43) Parking reflects team and customer values.
(2:35) Prioritize customer convenience over personal parking preferences.
(3:27) Minimize customer issues like parking for better experience.
(4:01) Small details like parking sets tone for organization.
(4:32) Assess trainer parking to improve service quality.
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"They don't love their customers." Today, Alex (@AlexHormozi) discusses the importance of having a game outside of just making money and how deeply caring for your customers can lead to success in business. The concept of "weapons-grade compassion" is introduced as a way to win in any industry.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:11) - Lack of purpose hindered financial success.
(3:43) - Love customers, serve better, avoid blaming.
(6:01) - Care deeply about customers' lives and success.
(9:44) - Constantly improve and serve customers to stay ahead.
(11:46) - Persistence alone won't lead to financial gains.
(14:13) - Combine compassion with strategic thinking for the next level.
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"Every day's a workday. Saturdays and Sundays are just work days without meetings." Today, Alex (@AlexHormozi) talks about the importance of consuming content wisely and gives tips on filtering out irrelevant information. He also shares a guide on the essential skill sets for entrepreneurs, emphasizing the importance of focusing on sales and marketing before leadership and team management.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:20) - Wise content consumption saves time and attention.
(1:41) - Filter content by relevance to business and current stage.
(2:32) - Learn to sell, then focus on marketing skills.
(5:06) - Don't waste time on irrelevant content.
(5:32) - Consume content based on needed skills.
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"You'll speak differently. They will hear you differently." Today, Alex (@AlexHormozi) talks about increasing show-up rates and double sales using the power of scarcity and urgency. He shares his experience of how his sales team always doubled sales in every market they were in on the last five days of their stay and how this could be applied in any industry to maximize the likelihood of customers showing up.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:39) - Scarcity and urgency doubled sales.
(6:39) - Salespeople's belief drove urgency and results.
(8:30) - Remind customers of goals, create scarcity and urgency.
(8:59) - Believe in scarcity to motivate customers.
(9:43) - Remove reschedule option, double show up rates.
(11:03) - Approach sale with conviction, double productivity.
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"There will always be something that brings people in the door." Today, Alex (@AlexHormozi) addresses various user questions related to running a six-week challenge in different types of fitness studios and the potential market saturation. He emphasizes the importance of over-delivering, having a great fulfillment mechanism, and testing different acquisition processes to grow a gym business successfully.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:14) - Limit participants, charge more
(4:10) - Avoid valley of despair, focus locally
(7:27) - Great service, succeed in the market
(11:45) - Fitness market larger than realized
(14:24) - Large customer pool, no saturation concern
(15:42) - Be adaptive, adjust as needed
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"What are the biggest bottlenecks you're suffering from in your business?" Today, Alex (@AlexHormozi) asks listeners to share their biggest business bottlenecks in the gym space so that he can help solve their problems using his extensive knowledge and data set. He promises to answer all questions via video and hopes to provide value to listeners by sharing his expertise.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:29) - Assist with business bottlenecks and challenges.
(1:35) - Share knowledge, solve problems, make videos.
(2:19) - Offer for gym owners and community members.
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"People want to follow people who are authentic." Today, Alex (@AlexHormozi) discusses the importance of inspiring employees and clients through authentic beliefs and values rather than manipulative tactics. Focusing on the "why" behind a business or brand can create loyal followings and achieve higher productivity and customer loyalty.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:40) - Two ways to motivate: rewards or beliefs.
(4:14) - Focus on your game, not competition.
(7:03) - Start with why to inspire action.
(9:32) - Beliefs create alignment and inspire followers.
(12:35) - Trust fosters initiative, innovation, and loyalty.
(15:32) - Stand by values, regardless of outcome.
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“The game is to outlast. The game is to keep playing the game."Today, Alex (@AlexHormozi) discusses how game theory can fundamentally change how we see and approach business, shifting from a finite game mentality to an infinite game mentality, with the objective being to keep playing. He provides examples of finite and infinite games and how understanding the difference can affect decision-making and long-term success in business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:09) - Finite games: known players, fixed rules, winning objective.
(2:36) - Infinite games: known/unknown players, changeable rules, continuous play.
(5:00) - Business: infinite game, goal is to keep playing.
(6:08) - Winning in business: stay in the game, not arbitrary achievements.
(6:59) - Building lasting business: strategic, long-term decisions.
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"If you don't know how to do those things, it's not a business." Today, Alex (@AlexHormozi) discusses the issues with gym marketing agencies and revenue share companies, highlighting the importance of gym owners taking ownership of their business and learning all core competencies. He emphasizes that outsourcing these competencies leads to a lack of personal growth and business success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:05) - Gurus made money but didn't know business.
(3:08) - Learn competencies of running a business.
(5:43) - Learn skills to take control of business.
(9:11) - Own every aspect of your business.
(9:54) - Outsourcing without learning leads to unsuccessful business.
(10:44) - Consider owning all revenue for more profit.
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"There's really no way for the business to grow unless you have the ability to generate cash flow at will.” Today, Alex (@AlexHormozi) discusses the importance of exceptional customer service in growing a gym business. While organic growth is ideal, marketing and sales can provide the cash flow needed to improve service delivery and scale the business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:14) - Two schools of thought: marketing vs. organic growth.
(1:37) - Learn marketing to fix cash flow and scale gym.
(3:06) - Satisfy non-fitness needs for customer retention.
(3:58) - Overdeliver with extra services and exceed expectations.
(5:15) - Improve service to facilitate organic growth.
(5:48) - Learn marketing and sales to enhance gym potential.
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“The reality is that if you give first, you're the one who always wins." Today, Alex (@AlexHormozi) discusses the importance of giving in interpersonal exchanges. He emphasizes that giving more than taking or matching can lead to success in personal and business relationships.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:53) - Successful givers trust with caution.
(2:48) - Giving creates positive impressions.
(7:38) - Giving first gains influence and leverage.
(7:52) - Giving more leads to long-term success.
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"And the only thing to fight that emotionally is just go all in on your customers and continue to look at their problems, not your own." Today, Alex (@AlexHormozi) discusses how to handle criticism and negativity from others when you are successful in your field. He emphasizes the value of focusing on your customers and solving their problems rather than getting caught up in the criticisms of others.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:16) - Expect bashing. Stay focused, respond wisely.
(0:59) - Don't worry if bashing is from underdeliverers.
(3:42) - Don't get butt hurt. Focus on customers.
(5:52) - Stay focused on customers. Bashers are jealous.
(7:42) - Ignore bashers. Care for customers. Show social proof.
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"Like every time you don't take money outta your business, you're doubling down." Today, Alex (@AlexHormozi) discusses the mistake of expanding a business too soon and spending money on unnecessary equipment instead of focusing on customer service. He advises gym owners to prioritize stacking cash and increasing profit margins before considering opening a second location.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:55) - Advantage: high-quality customer service and experience.
(4:14) - Learn from mistakes, avoid financial pitfalls.
(5:11) - Keep making money, stack cash.
(6:44) - Take home profits before second location.
(8:14) - Focus on net worth, not multiple locations.
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"That's not what the market thinks. That's not what reality thinks." Today, Alex (@AlexHormozi) shares a personal story about his high school experience and how it taught him the importance of hard work over talent. He encourages listeners to embrace the same mindset and work harder to achieve their goals rather than relying solely on natural abilities.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - Kemp's struggles and value of hard work
(3:32) - Talent alone doesn't guarantee success
(5:59) - Humbling ourselves and learning from failures
(6:39) - Recognizing untapped potential in talented team members
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"Broke people are the easiest to take money from because they don't have good mindsets around money." Today, Alex (@AlexHormozi) discusses how to sell to "broke" people by adopting the belief that they are bad at managing their money and need help improving their lives through fitness and discipline. He also emphasizes the importance of not offering payment plans and avoiding down selling, as well as believing in the value of one's product or service.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:39) - Broke people are easier to sell to.
(2:36) - Payment plans hurt sales.
(4:19) - Avoid offering lower-priced alternatives.
(5:47) - Believe in customer improvement, exploit poor money management.
(6:44) - Gym trainers spend money on priorities, customers can too.
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"Best case scenario, we change your life forever.” Today, Alex (@AlexHormozi) discusses his most frequently used sales close, the Best Case/Worst Case Close. He emphasizes the importance of having a satisfaction guarantee when selling products and services, and how it can help businesses make more money and help more people.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - Best case: amazing shape, inspire family, new clothes.
(2:52) - Overcome fears and doubts with Best/Worst case close.
(3:43) - Two refunds out of hundreds with 100% satisfaction guarantee.
(5:06) - Use risk reversal and satisfaction guarantee to boost sales.
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"To understand is to forgive." Today, Alex (@AlexHormozi) discusses the importance of understanding and forgiving those who have wronged us, using personal anecdotes to illustrate his point.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - Betrayal taught life lessons.
(1:32) - Ego flares but empathy forgives.
(4:29) - Empathy defuses anger towards trainer.
(7:07) - Understanding others avoids lashing out.
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"Money will pay attention back." Today, Alex (@AlexHormozi) discusses the importance of paying attention to money in order to build wealth and grow a successful business, emphasizing the need for budgeting and knowing key financial metrics. He also suggests that money has energy and will only stick to those who pay it the most attention.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:15) - Money flows, but sticks to landlords.
(2:53) - Attention is an asset. Pay attention to money.
(4:17) - Understand business numbers. Pay attention for financial success.
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"If I'm gonna be the best, then I have to do it in the hardest place to go." Today, Alex (@AlexHormozi) discusses the benefits of working through hardships and how they can lead to building valuable skills and expertise. He emphasizes the importance of perseverance and the idea that all labor brings profit, even if it doesn't come in the form of immediate success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - Hard work, experience enhance lead generation in tough markets.
(2:35) - Embrace hardship for strength and skill development.
(2:59) - Confronting challenges in tough markets leads to growth.
(4:23) - Overcoming hardships leads to success, skill development, growth.
(4:45) - Improve skills, breakthroughs will follow. Keep working, improving.
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"I have this fundamental belief that people don't try hard." Today, Alex (@AlexHormozi) shares a personal story about how joining a fraternity in college helped him understand the value of hard work and persistence. He also discusses the importance of trying hard in business and not giving up when faced with challenges.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - Pledging process: education, indoctrination, bonding with members.
(5:23) - Entrepreneurs expect easy success, struggle with challenges.
(6:38) - Hard work required for success despite difficulties.
(9:30) - Most businesses fail due to incompetence and lack of effort.
(10:36) - Many struggle, not enough effort to succeed.
(13:52) - Innovation from trying and testing, not just theorizing.
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"You don't have what you need because you would not have walked in if you did." Alex (@AlexHormozi) discusses how to overcome price objections in sales consultations. He shares a four-part approach that involves agreeing with the customer, explaining the decision to offer a premium product, restating the value, and asking the customer if they want to solve the problem or continue running in circles with cheaper options.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:57) - Focus on delay, decision-maker, and money.
(4:08) - Emphasize generational health, lasting results.
(7:12) - Address problem, provide necessary support.
(8:44) - It's okay to be afraid; you're normal.
(10:12) - Question prospects: What will change without investment?
(10:58) - Create impact, elicit gasp if necessary.
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"Relationships are gonna build it, and that's what's gonna bring people in." Today, Alex (@AlexHormozi) discusses the future of the fitness industry in the face of automation and the rise of online retail. He emphasizes the importance of high-value services and building relationships with customers to succeed in the changing landscape.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:49) - Brick-and-mortar gyms will survive and adapt.
(2:00) - Success in retail requires high-value services and experiences.
(3:32) - Embrace being high ticket, highest value provider.
(5:32) - Exceptional service, support, and high success rates.
(7:02) - Human accountability and relationships sustain brick-and-mortar gyms.
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“You're trying to get them to think about all the things they've done and how much investment they've put into it." Today, Alex (@AlexHormozi) discusses the importance of establishing a gap between the customer's current situation and their desired outcome to close a sale. He emphasizes the advantage of having the customer express interest in the solution offered and provides examples of how to establish a gap in a weight loss or gym membership sales conversation.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:08) - Clarify goals and past efforts to establish gap
(2:56) - Probing reveals marketing limitations for gym owners
(4:59) - Identify reason, leverage during conversation
(7:43) - Highlight unsuccessful attempts to block solutions
(8:47) - Overcome objections, remind of need for a solution
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"Most people don't do their research." Today, Alex (@AlexHormozi) discusses the importance of not copying others in the industry and instead focusing on solving customer problems uniquely and innovatively. He emphasizes the need for research and testing to find successful solutions and avoid copying ineffective strategies.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:40) - Avoid copying others' pricing strategies, profitability varies.
(3:32) - Innovate, avoid typical guru business models.
(6:04) - Innovators enjoy full curve of success and profit.
(7:58) - Focus on problem, solve it, deliver unique solution.
(9:20) - People copy wrong aspects without understanding their purpose.
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"The truth always wins." Today, Alex (@AlexHormozi) discusses the importance of honesty for long-term success in both business and personal life. He emphasizes that lies consume attention, weaken character, and ultimately hinder progress, while truth strengthens relationships and builds trust.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - Truth accelerates thoughts, dishonesty consumes attention.
(2:55) - Lying guarantees failure, honesty leads to success.
(5:18) - Truth prevails, lies get exposed and ruin you.
(6:32) - Dishonesty erodes character, truthfulness defines integrity.
(8:46) - Embrace truth, build trust, and gain respect.
(10:44) - Lies weaken you and hinder your dreams.
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"It's just a question of distraction versus focusing on the thing that makes you money." Today, Alex (@AlexHormozi) discusses the factors behind the decision to turn down a $50,000 offer. He breaks down the real and opportunity costs of time and how they relate to valuing one's time and making efficient business decisions.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:50) - Better explanations help more people.
(3:27) - Costs of accepting offer: real and opportunity.
(4:01) - Less efficient time use, need for customization.
(5:07) - Generating more income from main business focus.
(6:40) - Considering real income, projected income, market valuation.
(7:14) - Distraction vs. focus on revenue-generating business.
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"Sometimes you gotta go slow to go fast." Today, Alex (@AlexHormozi) emphasizes the importance of focusing on one thing and doing it well to succeed as an entrepreneur. He recounts a story of turning down high-paying consulting clients to maintain focus on his main business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:49) - Declined clients to focus on own business growth.
(2:41) - Repetition and improvement is our business model.
(3:49) - Focus and mindset contribute to success, avoid distractions.
(4:59) - Your attention is valuable, don't let others take it.
(6:33) - Say no to distractions, focus on end goal.
(7:33) - Concentrate on one location or business for success.
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"You're mistaking the fact that you need time in order to make better decisions. Today, Alex (@AlexHormozi) shares tactics for overcoming objections in sales conversations. He emphasizes the importance of understanding the customer's main concern and using it to address their fears.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:32) - Challenge assumptions for decision time.
(2:49) - Address fear of wasting money and value.
(3:32) - Offer service guarantee for reassurance.
(4:41) - Highlight risk mitigations for decision-making anxieties.
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"You just gotta excuse it. You just gotta let people go.” Today, Alex (@AlexHormozi) discusses dealing with difficult clients and the importance of understanding their decision-making process. He also emphasizes the value of being truthful and making sound decisions based on available information.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:32) - Partnership declined due to inconsistent response and respect.
(2:48) - Importance of standing by one-time offers and integrity.
(9:22) - Dealing with clients with broken decision-making processes.
(13:32) - Reflection on honesty and truth in business decisions.
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“Most people think they need to have a different promise when really they just need to have better delivery." Today, Alex (@AlexHormozi) talks about the importance of consistency in business and how doing the boring stuff, such as providing exceptional customer service and consistency, makes you money. He emphasizes that successful businesses are not necessarily new businesses but those that do what old businesses are supposed to do.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:06) - Equation fun, consistency makes money.
(2:57) - Business simple, hard to execute consistently.
(4:31) - Most businesses fail due to inconsistency and effort.
(6:20) - Consistency challenging, vital for business growth.
(7:43) - Stick to what works; resist constant change.
(9:07) - Successful businesses provide good service, fulfill promises consistently.
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“You serve them better because you're not lying.” Today, Alex (@AlexHormozi) discusses the importance of being passionate about customers and provides advice for those who may not feel passionate about their customers. He suggests being exceptional at business and positioning oneself as an exceptional business owner to better serve customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:02) - Passion for customers is crucial for success.
(4:26) - Focus on being exceptional in business.
(6:41) - Be passionate about delivering exceptional products.
(7:49) - Be honest and focus on running an exceptional business.
(8:47) - Admitting lack of passion allows focus on business excellence.
(9:06) - Be an exceptional business owner for success.
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“The only thing that differentiates what we get done is our level of skill." Today, Alex discusses the importance of focus and hard work in entrepreneurship. He shares his experience of working hard to work smarter and advises entrepreneurs to focus on one business and acquire the necessary skills to succeed.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:57) - Avoid unprofitable partnerships, pay instead of sharing income.
(3:24) - Focus on one area to excel and avoid overextension.
(6:32) - Core functions are crucial for business success.
(8:53) - Hard work and motivation are keys to success.
(11:43) - Skills matter more than work-life balance in the market.
(15:43) - Successful businesses require skill and hard work.
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"I'm all about raising prices, but I'm all about being ten times more valuable than my price.” Today, Alex (@AlexHormozi) talks about the importance of fulfilling the needs of customers and employees on a week-to-week basis rather than relying on contracts. He also emphasizes constantly innovating and providing abundant value to stay ahead of competitors.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:42) - Focus on core tenets for consistent decision-making.
(3:30) - Consistent effort is key in marriage and business.
(5:42) - Create an outstanding customer experience; avoid relying on contracts.
(8:33) - Treat customers as if you're only as good as the last interaction.
(11:08) - Focus on daily efforts and continuous improvement.
(12:51) - Invest in employees' growth to serve customers better.
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"The culture always has to start at the top, right?" Today, Alex (@AlexHormozi) Today, Alex (@AlexHormozi) emphasizes the importance of setting a positive example and instilling a culture of excellence and world-class support in order to increase productivity and build a successful team. He also encourages listeners to pay it forward and share the podcast with others through word of mouth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - Align actions with desired culture.
(2:54) - Lead by example, set high standards.
(4:54) - Value customers when talking about them.
(6:39) - Address disrespect and lead responsibly.
(8:17) - Inspire team with exceptional service leadership.
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"It's not a budget issue. It's usually a priorities issue." Today, Alex (@AlexHormozi) discusses the importance of understanding customer needs and priorities when selling, and shares a story about how a purchase can mark a transition in identity and priorities. He also encourages listeners to rate, review, and share the podcast to help more entrepreneurs succeed.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(01:32) - Prioritize spending on health, coaching for personal transformation
(05:16) - Prioritize health, coaching for best version, identity shift
(05:59) - Introduce permanent cost with aligned priorities for success
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“I'm worth what I'm charging." Today, Alex (@AlexHormozi) discusses the virtuous and vicious cycle of pricing in business. He explains that lowering prices can lead to decreased perceived value, worse customers, and reduced profits, while raising prices can lead to increased emotional investment, better customers, and increased profits.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:33) - Attract better customers, improve service, increase profits.
(3:04) - Virtuous vs. vicious cycle in pricing.
(5:32) - Higher prices lead to value, better customers, investment.
(7:00) - Exceptional support without time constraints due to high prices.
(8:07) - Increase prices significantly for better buying decisions.
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"Stop being busy all the time and stop spreading yourself crazy thin." Today, Alex (@AlexHormozi) discusses the importance of focusing on one business at a time in order to achieve success and avoid spreading oneself too thin. He shares personal experiences and advice from a business mentor to emphasize the benefits of this approach for business owners.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:18) - Solve one business's issues before branching out.
(1:10) - Eliminate distractions and give full attention.
(2:05) - Don't fear failure; commit and make it work.
(2:42) - Focus on one thing to increase productivity and income.
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"We'll help you get people in the door without them being offended." Today, Alex (@AlexHormozi) shares tips on how to elegantly respond to the question "how much is your program?" without sounding pushy or unprofessional. By using the analogy of a mechanic giving a quote before seeing the car, he explains why a needs assessment is required before determining the price.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - Agree, explain need for assessment
(2:02) - Avoid ranges, emphasize personalized assessment
(2:31) - Use "epiphany bridge" to align ethically
(2:59) - Never get price over the phone, unethical.
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"And it all comes down to making sure that our prices make sense." Today, Alex (@AlexHormozi) discusses the importance of raising EFT prices for legacy gym members and how to handle the situation with honesty and respect. He emphasizes the need to focus on profitability and offers tips on how to communicate the price increase effectively.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - Careful communication for raising gym prices
(1:43) - Ethically explain need for profitability with price increase
(3:15) - Address concerns and negotiate alternative terms
(5:43) - Personally contact customers to discuss pricing changes and benefits.
(7:30) - Explain the necessity of raising prices for business growth.
(8:51) - Increasing blended average EFT for higher profits and capacity.
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"Would happen if we had 10 gyms in one market that ran all of our systems?" Today, Alex (@AlexHormozi) discusses the importance of focusing on client results and exceptional service rather than worrying about competition. He provides practical tips for gym owners to attract and retain clients, including leveraging referrals, holding events, and providing compelling offers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:31) - Prioritize client results and service for competition handling.
(2:39) - Shift to abundance mindset, leverage existing customers.
(3:42) - Channel attention into better-serving customers.
(4:48) - Explore customer acquisition beyond Facebook: referrals, etc.
(5:42) - Winners focus on their own success, not competitors'.
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“One of you has to suck it up and become good at the other thing." Today, Alex (@AlexHormozi) shares his experience on scaling a gym business and working together with a partner. He also talks about the importance of having a morning routine, separation of roles, and clear boundaries when working with a significant other.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:23) - Trial and error needed for gym scaling
(4:41) - Establish boundaries when working with a partner
(7:05) - Morning routine, workouts, separation of roles important
(9:42) - Clear roles and not controlling everything is key
(11:56) - Marry partner with shared goals and vision
(12:36) - Grow business by focusing on what's necessary
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"Your mind is the long game. You are the biggest investment you can make." Today, Alex (@AlexHormozi) answers frequently asked questions from gym owners, discussing topics such as running a business on autopilot, firing clients, and determining the appropriate continuing education. He also shares personal experiences and insights on the challenges and rewards of running a successful business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:54) - Automate business with efficient systems.
(2:46) - Connect with cause and customers for motivation.
(4:08) - Use intuition and feedback to let go.
(5:17) - Shift to "done with you" for scalability.
(7:26) - Invest in continual education for growth.
(8:41) - Invest in yourself for long-term security and growth.
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"You scale by training." Today, Alex (@AlexHormozi) discusses the checklist for scaling a service-based business, including product expertise, communication cycles, and a daily checklist for team members. He emphasizes the importance of digital training and ClickFunnels membership sites for efficient scaling.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:19) - Four Rs document: roles, responsibilities, requirements, results.
(3:32) - Use perfect day template or daily checklist for roles.
(5:09) - Provide digital training materials for each position.
(7:32) - Structure positions with overviews, Four Rs, expertise, cycles, checklists.
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"Once it's a part of their identity, then you have 'em for life." Today, Alex (@AlexHormozi) discusses the concept of a big promise in marketing and how exceptional fulfillment is crucial for the success of a business. He also shares insights on how gym owners can engineer experiences that fulfill the six human needs to retain clients and make fitness a part of their identity.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - Focus on conviction and fulfillment for differentiation and success.
(2:46) - Engineer experiences that fulfill six human needs for success.
(5:43) - Conviction and fulfillment determine business success. Make it a lifestyle.
(7:43) - Fulfill big promise to build conviction and charge premium.
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"The highest and best use of your time is to sell." Today, Alex (@AlexHormozi) discusses steps to achieve freedom as a gym owner, including hiring trainers and administrative assistants, and focusing on sales.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:01) - First 4 hires in business
(3:32) - Hire trainers, administrative staff to free time
(4:38) - Hire 2 assistants, 1 sales manager for location
(5:32) - Steps to Freedom: hire trainers, staff, sales manager
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"The last piece that you need to overcome is limiting beliefs." Today, Alex (@AlexHormozi) discusses the two questions of persuasion for selling a product or service and the importance of overcoming limiting beliefs. He emphasizes the use of testimonials and social proof to convince potential customers and encourages gym owners to focus on creating a choreographed buying experience.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:23) - Two persuasion questions: value and belief in results.
(1:43) - Use testimonials and social proof for impact.
(4:26) - Overcome limiting beliefs with examples and solutions.
(6:43) - Persuasion strategies to sell and impact lives.
(9:28) - Selling helps people make the right decision.
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"Is that worth it to you?” Today, Alex (@AlexHormozi) discusses the two main questions about sales that are essential to understanding the nature of persuasion. He breaks down how to build value for emotional sales and sell a new identity to potential clients.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:42) - Idealize permanent weight loss
(2:23) - Demonstrate long-term improvements
(4:30) - Explore value of being in great shape
(5:42) - Strong body and lifestyle have worth
(6:49) - Overcome objections, highlight long-term success
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“What would you need to believe me?"Today, Alex (@AlexHormozi) discusses the importance of selling the promise and the journey, rather than the process itself. He also touches on the concept of increasing a customer's conviction in the sales process.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:46) - Sell promise of leads, customers, revenue increase
(1:35) - Successful sales deliver on promises
(3:35) - Address conviction and belief in promise
(5:36) - Sell achievable goal, help prospects believe in ability
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"Within the first 10 seconds. I've already built more rapport than most people do." Today, Alex (@AlexHormozi) shares useful tips on how to increase sales through phone calls, including using an automated dialer and modeling organic communication. He also emphasizes the importance of leaving a review and sharing the podcast to help spread the word.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:40) - Make a strong impression early on.
(1:37) - Model organic interactions for engagement and rapport.
(2:32) - Build rapport with prospect's name and proactive approach.
(3:35) - Increase calls and create engaging conversations to enhance sales.
(4:38) - Use a dialer and effective communication techniques to boost sales.
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"Retention is the reason that you can't grow." Today, Alex (@AlexHormozi) talks about the importance of retention in the gym business and shares insights from a recent weekend meeting with gym owners. He emphasizes the need to track retention numbers and offers tips on how to keep customers and grow your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:32) - Retention is crucial for gym profitability.
(2:33) - Acquire, retain, and increase gym sales.
(4:04) - Continually deliver value, not just contracts.
(4:35) - Calculate retention rate, focus on satisfaction and loyalty.
(6:52) - Track retention numbers, identify patterns, improve retention.
(7:32) - Cutting attrition easier than acquiring new customers. Focus on retention.
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"The moment that someone opts in for something, that is the moment that their need was highest." Today, Alex (@AlexHormozi) highlights the importance of creating a need in a customer's life in order to increase the likelihood of them buying your service. He also emphasizes the significance of contacting leads quickly and discusses the impact of speed on closing deals.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:22) - Contact leads in 30 min for higher sales.
(2:43) - Quick response triples sales conversion rate.
(5:07) - 10 min for fast contact to payment.
(5:54) - Immediate response satisfies customer's need for speed.
(7:19) - Call leads immediately to increase chances.
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"You gotta give 'em what they want in order to be able to give them what they need." Today, Alex (@AlexHormozi) introduces the concept of "the ham and the garlic" as a way to attract and create new customers in the fitness industry. He emphasizes the importance of meeting customers where they are and giving them what they want in order to provide them with what they need.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:40) - Wrap what customers need with what they want for success.
(2:42) - Market your services with appealing offers to attract customers.
(5:16) - Meet customers where they're at and educate them to grow.
(7:21) - Offer entry-level services and ascend customers to higher levels.
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"It's crazy what actually happens when you try and go above and beyond." Today, Alex (@AlexHormozi) discusses the importance of delivering exceptional customer service in order to increase prices, retain customers, and gain more referrals. By going above and beyond, small businesses can gain a competitive advantage in the marketplace and improve their overall success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:22) - Consider exceptional service for higher prices and retention.
(1:14) - Focus on amazing customer service to stand out.
(1:58) - Implement low-cost actions for above-and-beyond experiences.
(3:33) - Write personalized cards and show genuine care.
(4:51) - Track red flags, ask for feedback to improve retention.
(5:40) - Elevate customer service for competitive advantage, loyalty.
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"But you need all five to have a thriving, growing business." Today, Alex (@AlexHormozi) discusses the five core functions of a business and how to think about them. He emphasizes the importance of not only lead generation but also lead nurturing, sales, fulfillment, and ascension and resell for a thriving and successful business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:13) - Lead generation is important in the business pipeline.
(0:45) - Follow lead gen, inquiry, and nurture sequence.
(1:26) - Craft a sales process and choreographed experience.
(1:42) - Focus on exceptional fulfillment for customer satisfaction.
(2:00) - Don't overlook ascension, reselling, and referrals for growth.
(2:48) - Upsell and retain customers for higher-priced programs.
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“Each sale to you is worth so much more than the time it would've taken you."Today, Alex (@AlexHormozi) discusses the importance of outsourcing tasks in order to maximize revenue and grow a successful gym business. He emphasizes the need to focus on marketing and sales, and to avoid getting caught up in time-intensive tasks such as training sessions and admin work.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:48) - Outsource tasks to leverage time.
(2:57) - Continually replace yourself as an entrepreneur.
(5:02) - Learn marketing, don't rely on agencies.
(5:47) - Trainer skills ≠ running a successful gym.
(7:16) - Outsource training to focus on revenue.
(8:42) - Check case studies, join Gym Launch Secrets community.
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"The faster you can get someone to refer, the more likely that that person who referred is going to set." Today, Alex (@AlexHormozi) shares his strategy for running successful and profitable events for gym clients through referrals and exclusivity. He emphasizes the importance of having an ROI component and measuring the success of the event.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - Exclusive events for referrals to drive significance and status.
(1:32) - Small events for top referrers create scarcity and status.
(3:12) - Referrals increase lifetime value and generate more referrals.
(4:15) - Host exclusive events to inspire and attract top clients.
(4:48) - Direct mail and personalized invitations for big events.
(5:32) - Treat best clients to exclusive retreats and leverage referrals.
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"You need to be an equal opportunity salesman. You need to sell to every single person." Today, Alex (@AlexHormozi) discusses how to sell to people who claim to be broke and shares his belief that everyone deserves the opportunity to buy his services. He also shares his mindset hacks for breaking the belief that poor people cannot afford his product and that sales should not be pitched to everyone equally.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:32) - Challenge belief that broke people can't afford services.
(2:56) - Poor people's lack of money management benefits sales.
(3:32) - Everyone deserves equal chance to buy services.
(5:15) - Avoid self-sabotaging sales by giving equal opportunity.
(6:41) - Believe in leading broke individuals to abundance through program.
(7:32) - Be an equal opportunity salesman and genuinely help everyone.
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"Prune your tree, prune your garden. Be vigilant about it." Today, Alex (@AlexHormozi) shares his secrets firing script for dealing with difficult employees. He emphasizes the importance of casting a big vision for the company and articulating grievances to the employee before citing bad behavior and ultimately letting them go if necessary.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - Use a simple script for tough decisions
(1:43) - Align with vision, explain issues
(3:03) - Let go if they understand, else it's their problem
(3:43) - Remove cancerous employees to protect, foster growth
(4:59) - Focus on finding replacement, don't worry about customers
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"The person who can spend the most to acquire their customers to acquire leads will win." Today, Alex (@AlexHormozi) discusses how to afford any type of traffic and the importance of understanding pricing and conversion rates in building a strong sales pipeline. He emphasizes the value of earning per click and how it can protect businesses in the long run.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:43) - Maximize revenue with upsell sales pipeline.
(2:48) - Spend more on acquiring customers to win.
(4:48) - Charge more for better customer experience.
(6:17) - Understand customer acquisition costs to strengthen position.
(8:24) - Convert process for profitable marketing and lead optimization.
(10:34) - Analyze pricing, conversion rates, and acquisition costs for profitability.
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"There always has to be a next thing, a next step." Today, Alex (@AlexHormozi) discusses the importance of direct response marketing and how to make it work for your business. He emphasizes the need for clear offers, deadlines, and instructions, and explains why branding is not as important as measurable results.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:03) - Branding is overrated; prioritize offers, deadlines, trackability.
(2:52) - Always offer with a deadline; provide clear instructions.
(3:43) - Avoid spending on branding; focus on measurable strategies.
(5:21) - Effective follow-up is crucial; measure results for profitability.
(7:32) - People need to understand the problem you solve.
(8:06) - Strong copy hooks, solves problems, and drives emotions.
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"A guarantee is worth its weight in gold and you should use it." Today, Alex (@AlexHormozi) discusses the power of a strong guarantee in sales. He covers different types of guarantees and how they can help push potential customers over the edge. He also emphasizes the importance of being confident in your ability to deliver your service or product.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:43) - Stack benefits and bonuses w/ satisfaction guarantee at end.
(1:42) - Satisfaction guarantees are effective; be confident in quality.
(2:45) - Results-based guarantees with qualifiers for entry offers.
(4:05) - Double your money-back guarantee is bold/attention-grabbing.
(5:20) - Guarantee helps close sales; few people will take it.
(5:42) - Utilize guarantees in marketing materials and equip sales team.
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"If you spent all that time making that, how hard do you think you'd be able to sell that?" Today, Alex (@AlexHormozi) discusses how serving customers with a high level of execution can lead to success in business and sales. He emphasizes the importance of creating actionable tactics and being truly passionate about one's product or service.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:01) - Provide detailed promotion support
(4:29) - Create meal plans with videos
(6:04) - Stronger sales from better execution
(7:37) - Believe in product value through improvement
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"I think you should learn how to do it. It's not that hard." Today, Alex (@AlexHormozi) discusses the pitfalls of gym owners who also run marketing agencies and sell their services to other struggling gyms. He urges gym owners to focus on their own businesses and caution against working with marketing agencies.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:14) - Focus on one business for better success.
(2:45) - Avoid starting new businesses during struggles.
(4:29) - Unethical to sell services without achieving success.
(5:53) - Comparing it to bikini coach after competition.
(7:32) - Focus on understanding marketing fundamentals, not hiring agencies.
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"It's one of the least exploited areas that is actively trying to retain members." Today, Alex (@AlexHormozi) discusses the equation for calculating a gym's hypothetical max and the importance of focusing on warm traffic marketing and retention strategies in addition to cold traffic marketing. He emphasizes the power of reducing attrition percentage and offers tips for retaining gym members at a lower cost than acquiring new ones.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:33) - Three factors: cold traffic, warm traffic, attrition percentage.
(3:18) - Double signups or halve attrition for growth.
(4:57) - Retaining members leads to long-term growth.
(5:47) - Attrition offsets signups for gym growth.
(7:32) - Cut attrition for greater gym growth.
(9:12) - Warm traffic contributes to consistent revenue.
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"And that's how you can conquer your marketplace. That's how you can conquer multiple traffic sources." Today, Alex (@AlexHormozi) discusses the difference between innovation and copying in the fitness industry. He emphasizes the importance of staying ahead of the curve by constantly researching and experimenting with new ideas and strategies, and explain how this has helped them and their clients achieve success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:43) - Early adoption and learning from other industries.
(3:37) - First mover advantage.
(4:50) - First adopters benefit most.
(6:01) - Experimentation drives gym success.
(7:43) - Exploit undervalued platforms to conquer the market.
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"They are way better, they'll stay longer, they will love you more.” Today, Alex (@AlexHormozi) discusses the importance of having a value ladder in gym ownership and implementing high ticket offers to maximize revenue per square foot. He also shares tips on finding and appealing to clients who are willing to pay for premium services.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:39) - Low-end offers create buzz and supplement sales.
(1:32) - High-ticket offers maximize revenue with fewer clients.
(3:32) - Charge more for front-end services to recoup costs.
(5:32) - Shorter or longer programs work for high-ticket offers.
(8:34) - Different pricing levels increase revenue and differentiation.
(11:55) - Rotate offers to guide clients and avoid saturation.
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"How cool would it be to be paid to open your gyms?" Today, Alex (@AlexHormozi) discusses the importance of offering medium and high ticket offers as front-end offers to attract customers and increase revenue. He explains why a low-buried entry offer (LBO) doesn't make sense and breaks down the numbers to demonstrate the benefits of the new approach.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:14) - LBO vs. MT breakdown
(2:50) - LBO leads to net loss; limited growth
(7:20) - Offer medium and high ticket front-end offers
(8:37) - Medium ticket offer: Spend $1,000, get 100 leads
(9:01) - Revenue per lead: $135 vs. $6.30 for LBO
(10:47) - Positive cash flow fuels budget growth
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Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition