Shopify Masters

In this episode, beginnings, failures and the moments that define us. We cover the day before the grand opening of Cozey's first retail store in Toronto. This is episode one of our new narrative series, Road to Retail.

Nadya Okamoto launched August after compiling years of market research and community feedback. Discover her favorite tools for connecting with consumers and delivering products they love.

For more on August or show notes click here.

Shopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown Toronto.

Join host Benjamin Gottlieb each week for new episodes of Road to Retail.

Timm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective social media strategy.

For more on Timm Chiusano and show notes click here.

Vote for Shopify Masters at the 2024 Shorty Awards: click here

Niall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy.

For more on Gym+Coffee and show notes click here.

Lauren Kleinman is the founder of Dreamday and The Quality Edit, a PR agency and publisher that has helped grow some of the biggest DTC brands, including Brightland, Quince, Fly by Jing, and more.

For more about Lauren and show notes: https://www.shopify.com/blog/lauren-kleinman-pr

Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry.

For more on KraveBeauty and show notes click here.

Sabai Design founder Phantila Phataprasit set up her business around sustainability initiatives, including using a domestic manufacturer to reduce carbon emissions from shipping and offering a repair and buyback program to extend the lifespan of products.

To learn more about Sabai Design and show notes: https://www.shopify.com/blog/sabai-design-sustainability

Emmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back.

For more on New Lane Road and show notes click here.

It’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technology Navid Jilow share what they’ve learned in the process.

https://www.shopify.com/blog/belstaff-building-after-100

Raven Gibson’s entrepreneur mindset will help you tap into your intuition and inspire you to move with conviction in business. She’ll share the apps and services you need to help bring your ideas to life and reach new customers.

For more on Legendary Rootz and show notes click here.

Founder and CEO Aishwarya Iyer did not set out to become an entrepreneur, but her passion for cooking and high-quality ingredients spurred her to launch Brightland. To make the career switch, she had to overcome founder impostor syndrome. Now, Brightland is a fan-favorite olive oil, honey and vinegar brand that has set the standard for what pantry staples should look and taste like.

To learn more about Brightland and show notes: https://www.shopify.com/blog/brightland-olive-oil

Vicky Pasche took a risk to launch her business, Dapper Boi. Here, she shares different funding options to help you get your company up and running.

For more into on Dapper Boi and show notes click here.

After a personal tragedy, Thousand founder Gloria Hwang designed stylish and convenient helmets to make biking, scootering, and skateboarding safer.

For more about Thousand and show notes: https://www.shopify.com/blog/thousand-designing-for-safety

Mimi Ikonn built brands Luxy Hair and Intelligent Change by cultivating a community on YouTube. Here, she shares her blueprint for growing a successful business on the video sharing platform.

For more on Mimi Ikonn and show notes click here

Jazzi McGilbert started Reparations Club, a bookstore and community space, in Los Angeles with just $20,000. In just three years, the store has grown into a seven-figure business.

To learn more about Reparations Club and show notes: https://www.shopify.com/blog/reparations-club-space

The clip of President Barack Obama in this episode is from Crown Publishing Group.

Discover how Kheris Rogers turned a viral moment into a profitable fashion business, Flexin’ In My Complexion.

It was full circle moment for Mike Alfaro to see his brand, Millennial Lotería, at Target and other stores across the US. Here's how he was able to build on the business to create his dream career.

To learn more about Millennial Lotería and for show notes: https://www.shopify.com/blog/millennial-loteria-career

South Van Der Lee uses Instagram to connect with customers and grow sales for her luxury knitwear brand, GOGO Sweaters. Uncover her recipe for creating engaging social content that converts.

For more on GOGO Sweaters and show notes click here

Little Lamb is a mobile coffee and ceramics shop that visits farmers markets, production sets and other events in the L.A. area. Here is what founder Ryan Lagasse has learned about owning a business on wheels.

For more about Little Lamb and show notes: https://www.shopify.com/blog/little-lamb-mobile-business

Arlan Hamilton created Backstage Capital, a VC firm investing in startups led by underrepresented founders. Discover the traits she looks for to find entrepreneurs worth her investment.

To read more about Arlan Hamilton and show notes click here

Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create a new brand for the product.

To learn more about City Seltzer and show notes: https://www.shopify.com/blog/city-seltzer-product-expansion

Fishwife is setting trends online with its premium tinned seafood. Co-founder Becca Millstein shares how you can make a big impact with your own company’s launch—even on a tight budget.

To read more about Fishwife and show notes click here

Founder Mischa Couvrette had an unconventional path to becoming an industrial designer. He says putting on his sales cap and pitching his dream B2B clients made all the difference for his Toronto-based furniture and lighting company Hollis + Morris.

Shanae Jones grew her hip hop–inspired tea brand, Flyest, by forming an online community where she educates customers on herbal wellness. Discover how she managed this growth while working a full-time job.

To read more about Flyest or show notes click here

In a studio interview from London, founder Crispin Jones shares how Mr. Jones Watches has found success in provocative, experimental designs through collaborating with new artists and bringing the manufacturing to the U.K.

Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out.

For more on Heyday Canning and show notes click here.

Crystal Landsem, CEO of Lulus, doubled the company’s growth potential by giving customers what they wanted. Discover her best customer retention tips.

For more on Lulus and show notes click here

Noah Kagan has helped build and launch several million dollar businesses, and he's found that you don't need a ton of time or money to do it. His book is titled "Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours."

He spoke with Michelle Bali for this special "Learn with Shopify" episode of Shopify Masters.

Taking a personal approach, The Honey Pot works with influencers to tell human stories. The brand’s VP of marketing explains this winning strategy.

For more on The Honey Pot and show notes click here

CEO Sean Frank shares the strategies he used to scale Ridge to a multiple nine figure business by expanding the product line and selling internationally.

To learn more about Ridge and show notes: https://www.shopify.com/blog/ridge-growth

Aloha CEO Brad Charron shares the tactics he used to make the protein brand a lean and profitable company in just five years.

To learn more about Aloha and show notes: https://www.shopify.com/blog/aloha-profitability

Ali Osterholz grew a community of artists on Instagram to help scale her brand Explorer Knits + Fibers, donating partial profits to National Parks.

For more on Explorer Knits + Fibers and show notes click here

Douglas Watters was intrigued by the emerging industry of non-alcoholic drinks, and he found he could add value to the movement by opening a booze-free bottle shop in New York City and curating a selection of non-alcoholic wines, beers, and spirits.

For more on Spirited Away and show notes: https://www.shopify.com/blog/spirited-away-retail

Maggie Sellers is an investor, content creator and founder of Hot Smart Media and HSR Ventures. She joins the show to help entrepreneurs glow-up their business this year, whether that's managing their time better, investing in themselves, or building their network.

Founder Andrew Benin shares how olive oil company Graza was able to stand out on the olive oil shelf at the grocery story with fun branding and packaging and a high-quality single-origin Spanish olive oil.

For more on Graza and show notes: https://www.shopify.com/blog/graza-branding

Lindsay McCormick bootstrapped her business, Bite, using skills from her 9-to-5. Now, her multimillion-dollar business creates eco-friendly, sustainable alternatives for personal hygiene that actually work.

For more on Bite and show notes click here

Jean Wu launched the Que water bottle and it went viral. Now she’s expanding her product lines and using a few key tools to help organize her business.

For more on Que and show notes: https://bit.ly/48uMuLi

Business experts featured in Shopify Masters episodes in 2023 share how you can continue deepening your relationship with customers. The experts include Neil Hoyne, the chief strategist for data and measurement at Google, Maryam Haghighi, the Bank of Canada’s director of data science, Ashwinn Krishnaswamy, founder of the NY-based growth agency Forge, and Jason Feiffer, the editor-in-chief of Entrepreneur magazine.

For more on these experts and for show notes: https://www.shopify.com/blog/2023-experts-advice

If you need some inspiration to jumpstart your business in 2024, listen to some of our best Shopify Masters interviews of 2023. You'll hear from Jono Pandolfi of Jono Pandolfi Designs, Nancy Twine of Briogeo, Heidi Zak of ThirdLove and Daniel Lamarre of Cirque du Soleil.

For more on these companies and show notes: https://www.shopify.com/blog/2023-inspirational-stories

Caraway raised $35 million to create design-forward cookware. Founder, Jordan Nathan's marketing strategies helped it become one of the fastest-growing DTC brands to date.

For more on Caraway and show notes: https://bit.ly/3TxIRQM

Sarah Chisholm pivoted to entrepreneurship after a career-ending injury. Learn how the former dancer built a successful baking business from scratch.

For more on Wild Rye and show notes: https://bit.ly/4aoMTAV

Bombas’ one-for-one giving model redefined the sock category. Co-founder Randy Goldberg shares how to launch a business that balances purpose and profit successfully.

For more on Bombas and show notes: https://bit.ly/3Tmj6Tc

Founder Dianne O’Connor shares how she was inspired by magazines to create an entertaining digital experience for Weston Table customers.

To learn more about Weston Table and show notes: https://www.shopify.com/blog/weston-table-entertainment

Momofuku, David Chang’s restaurant group, launched a CPG line of chili crunch, noodles, and more that became an instant success.

For more on Momofuku and show notes: https://www.shopify.com/blog/momofuku-cpg

STARK Carpet is an 85-year-old company that’s relatively new to the direct-to-consumer business. Chad Stark and Ashley Stark, the third generation to run the family business, explain how they manage the different brands and lines of business.

New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators.

To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following

Kimberley Gordon launched Selkie, a dreamy, size-inclusive fashion brand after mourning the loss of her first company- Wildfox. She shares valuable lessons and essentials for launching any fashion label.

For more on Selkie and show notes: https://bit.ly/3GqV3uB

Magnolia Bakery’s senior marketing manager Adam Davis is taking the iconic chain to new heights, using Shopify to streamline all points of sale and optimize the online shopping experience for its customers.

For more on Magnolia Bakery and show notes: https://bit.ly/3GctWUi

Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for selling online.

To learn more about perfectwhitetee and for show notes: https://www.shopify.com/blog/perfectwhitetee-wholesale-to-dtc

In 2022, Shaun launched WHITESPACE, a premium line of snowboarding gear and apparel made for life on and off the mountain. In conversation with Shopify, Shaun shares his journey of building a brand, and how he translated a professional sports career into a successful business.

For more on WHITESPACE and show notes: https://bit.ly/40EbQnm

Emily Miller launched OffLimits, creating cereal with out-of-the-box branding and ingredients that are actually good for you. Discover her creative branding strategies and how you can disrupt a traditional market.

For more on OffLimits and show notes: https://bit.ly/3MHCA0m

Download our FREE branding template to help you build a memorable brand that customers will love: ​​https://bit.ly/44nXGIv

New York artist Jono Pandolfi is the go-to ceramist for many reputable establishments, including eateries at MOMA and the Four Seasons Hotel, and several Michelin Star restaurants.

Jono and his brother, Nick, run a thriving seven-figure business, Jono Pandolfi Designs, employing more than 20 artists, while maintaining high standards for handmade ceramics.

To learn more about Jono Pandolfi Designs and show notes: https://www.shopify.com/blog/jono-pandolfi-scaling-as-a-maker

The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead Studio, shares what he’s recommending for his clients this holiday season.

For more from Shopify Masters: https://www.shopify.com/blog/topics/podcasts

Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity collection across multiple product categories. She shares how in-person events and activations helped her build a maternity empire.

For more on Hatch Collective and show notes: https://bit.ly/49m8Hg7

This special Black Friday and Cyber Monday episode features advice from seven Shopify merchants, including Momofuku, Dieux Skincare, Jono Pandolfi Designs, Magnolia Bakery, Offlimits, Bandit Running, and perfectwhitetee.

To learn more about the podcast, find past episodes and show notes: https://www.shopify.com/blog/topics/podcasts

Tim and Nick West took a scrappy approach to building Bandit, their community-first apparel company for runners. They didn’t bring it up at their run club and they didn’t do any paid advertising in the first year. Here’s how Bandit grew organically and continues to empower the running community.

For more on Bandit and show notes: https://www.shopify.com/blog/bandit-community

Jen Liao transitioned her popular restaurant into the full blown DTC brand, MìLà, turning her family recipes into a thriving food business. She shares tips for making the switch and handling quality control, marketing, and community building.

For more on MìLà and show notes: https://bit.ly/3tQ2Q24

Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand.

For more on Minted New York and show notes: https://bit.ly/3Fnh7pD

Ryan Close established a new product category with his company Bartesian, created competition for his own brand, and signed major licensing deals with some of the largest liquor companies in the world.

For more on Bartesian and show notes: https://bit.ly/46Tqrgu

How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Listen to discover her formula for standing out on social media and creating community with your marketing machine.

For more on Dieux Skin and show notes: https://bit.ly/3ZTMK3A

Create a clear plan for your social media strategy: https://bit.ly/3HVAPuv

To celebrate Latinx and Hispanic Heritage Month, Ali Mejia and Mariela Rovito discuss how they’ve built longevity into their sleepwear brand, Eberjey, while keeping creativity alive.

For more on Eberjey and show notes: https://bit.ly/45j3FOd

Download our FREE template to help you manage cash flow- https://bit.ly/3noeyyd

Nik Sharma, “The DTC Guy,” kicks off the Shopify On Location in New York series with his marketing playbook. His recommended combination of organic content and paid media has helped grow some of the biggest DTC brands, including Juneshine and Caraway.

For more on Nik Sharma and show notes: https://www.shopify.com/blog/nik-sharma-marketing

Shopify On Location is back on the road again, this time to share valuable insights from some of the most notable founders and industry experts in New York City.

We’ll dive into things like designing the right products to the ideal way of communicating with your customers.

Join hosts Benjamin Gottlieb and Shuang Esther Shan each Thursday for the next few months for Shopify On Location from New York City.

If you're a fan of these stories and would like to hear more in-person interviews - make sure to subscribe and leave a review wherever you get your podcasts.

For full catalog of episodes, check out Shopify Masters here: https://www.shopify.com/blog/topics/podcasts

Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store remained stale. With Somos, the team hopes to create the “pasta sauce” of Mexican meals, making the cuisine more accessible for at-home cooks.

To learn more about SOMOS and find show notes: https://www.shopify.com/blog/somos-cpg-trends

Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware specifically for the appliance, and used content on her Shopify website, PR about the brand, and the endorsement of celebrity chef David Chang to build credibility and bust myths around microwave cooking.

For more on Anyday and show notes: https://www.shopify.com/blog/anyday-myth-busting

Camille Ouellette is the owner of Camillette, a handmade jewelry brand and workshop based in Montreal. On the latest episode of Shopify On Location, Camille shares her experience growing a hobby into a viable business and offers tips on retail partnerships.

For more on Camillette and show notes- https://bit.ly/3EN0684

Vicky Sclaia, co-founder of L’Intervalle, details how she manages to sell trendy high-quality shoes at an affordable price.

For more on L'Intervalle and show notes- https://bit.ly/3rrUKfc

The Montreal-based music company Bonsound has found more equitable ways of working with artists to help them make a living and diversify their income streams. Find out how Bonsound is helping musicians adapt to the current state of the music business.

To learn more about Bonsound and read the show notes: https://www.shopify.com/blog/bonsound-working-with-artists

Michael Serbinis, a member of the Business Council of Canada and Fellow of the Creative Destruction Lab​,​ shares tips for raising money, using personalization features, and entering accelerator programs. Plus, discover new emerging technologies that will improve the way your business operates.

For more on Michael Serbinis and show notes- https://bit.ly/3PwO0WQ

Myriam Belzile-Maguire started a leather shoe company, Maguire, with a $15,000 bonus from her corporate job. Finding good manufacturing partners and nurturing the relationships with factories were key to her success.

For more on Maguire and show notes: https://www.shopify.com/blog/maguire-working-with-factories

Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experiences. And it gives businesses more ways to tailor their customer’s experience and collaborate with other brands. Here’s what you should know to get started with this new technology.

For more about token-gated commerce on Shopify and show notes: https://www.shopify.com/blog/token-gated-commerce

Second-generation owner Amit Mahtani explores expansion and renovating storefronts, and offers invaluable tips for entrepreneurs looking to balance online with in-person sales.

For more details about Bagels on Green and show notes: https://bit.ly/3L2Fn3G

Sisters Jess Gray and Becca Stern set out to build a business that would offer more workplace flexibility and allow them to work together, even from opposite sides of the globe. Together, they co-founded Mustard Made, a company that sells colorful, vintage lockers.

For more on Mustard Made and show notes: https://www.shopify.com/blog/mustard-made-workplace-flexibility

Quebec is almost its own market within Canada. Its bilingual requirements and distinct culture make it difficult for the biggest companies to get a footing there. Polysleep co-founder and CEO Jeremiah Curvers used local SEO, marketing and retail strategies to capture market share in the province.

For more on Polysleep and show notes: https://www.shopify.com/blog/polysleep-local-market

Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta testing, extensive customer research, and a pre-order campaign to raise $2.8 million in institutional funding for a product aimed at mothers.

For more on Hearth Display and show notes: https://www.shopify.com/blog/hearth-display-pre-launch

Transformer Table is an innovative company creating multifunctional space-saving furniture that adapts to your needs. Discover the PR and influencer marketing strategies that garnered it the most-watched product video in the history of Instagram.

For more on Transformer Table and show notes click here

Starface grew its brand on an unconventional premise: You should highlight your imperfections. President Kara Brothers promotes a healthy work culture that’s inspired her team to sell more than 77 million star-shaped acne patches to date. The brand also has launched collections with properties like Hello Kitty and SpongeBob SquarePants, and has been embraced by stars like Justin Bieber and Florence Pugh.

For more on Starface and show notes click here

Mackage's founder and chief creative officer, Eran Elfassy combined function and fashion, European and North American styles, and wool and leather to create this powerhouse outerwear brand. He shares how his company continues to push the boundaries of fashion and fabric, lessons he's learned negotiating with international suppliers, and how his designs has won the hearts of Madonna, Meghan Markle, and Gwyneth Paltrow.

For more on Mackage and show notes, read the full story.

There is so much excitement right now surrounding AI. And so you might be wondering how you can use artificial intelligence to improve your business? Good thing there’s an entire team thinking about this at Shopify. Director of Product Miqdad Jaffer and his staff have built AI directly into the Shopify platform and they call this suite of features, Shopify Magic. Listen to this episode as we walk you through some of the latest innovations from Shopify and answer those AI questions you're afraid to ask. To learn more about Shopify Magic - and more than 100+ new product updates - check out Shopify Editions Summer '23.

Creativity is the secret ingredient for Daniel Lamarre’s two-decade run as Cirque du Soleil’s CEO. Under Daniel’s management, Cirque du Soleil went from a budding circus company to a global media empire. In this special episode of Shopify On Location, Daniel shares how to balance creativity with profitability and take any business to new heights.

For more on Cirque du Soleil and show notes: https://www.shopify.com/blog/cirque-du-soleil-creativity?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Shopify On Location is back with a brand new miniseries from Montreal.

Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with some of Montreal's top entrepreneurs.

Episodes drop each Thursday for the next couple of months.

If you enjoy the conversations and would like to hear more in-person interviews - make sure to subscribe and leave a review wherever you get your podcasts.

For full catalog of episodes, check out Shopify Masters here: https://www.shopify.com/blog/topics/podcasts

Mad Rabbit co-founder Selom Agbitor started Mad Rabbit, a tattoo aftercare company, while he was still in college, with the money he made from dropshipping one summer. Now, Mad Rabbit is valued at more than $56 million and secured investment from Mark Cuban on Shark Tank.

For more about Mad Rabbit and show notes: https://www.shopify.com/blog/mad-rabbit-college-entrepreneur

Bokksu, a company that started with subscription boxes full of Japanese snacks, has grown into a $100 million business — all while continuing to help support family businesses and assist small makers in Japan access global distribution.

To learn more about Bokksu and for show notes: https://www.shopify.com/blog/bokksu-global-distribution

Ashwinn Krishnaswamy is a DTC expert, founder and TikTok personality. He shares his thoughts on the state of DTC in 2023 and what brands need to do to position themselves against competitors.

To learn more about Ashwinn and show notes: https://www.shopify.com/blog/ashwinn-krishnaswamy-brand-positioning

Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits.

For more on Ghia and show notes: https://www.shopify.com/blog/ghia-emerging-category

Fellow creates high-quality equipment to properly brew coffee and tea. It sells kettles, grinders, French presses, mugs, and a seasonal selection of exclusive, limited release coffee. Founder Jake Miller shares how to grow a business that prioritizes design over everything else.

For more on Fellow and show notes, click here.

Download our FREE product development worksheet so you can ensure you’re creating a product that meets your customers’ needs, and sells well: https://bit.ly/40T6rrf

The GLD Shop is a lifestyle jewelry brand on a mission to inspire others to innovate, work hard, and change the game. Through collaborations with iconic brands like Marvel Comics and major sports leagues like the NBA and NFL, it’s become a brand endorsed by some of the biggest celebrities and household names.

For more on The GLD Shop and show notes: https://www.shopify.com/blog/the-gld-shop-celebrity-endorsements-licensing-agreements?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Download a FREE brand positioning template to discover your ideal market and separate yourself from the competition: https://bit.ly/3niv0QH

Verve Coffee was founded with the goal of sourcing the finest coffees in the world and sharing them with their community in Northern California. Discover the brand’s sourcing guidelines and how it became the go-to coffee for Silicon Valley tech giants like Google and Facebook.

For more on Verve Coffee and show notes: https://www.shopify.com/blog/verve-coffee-sourcing-tech-expansion?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Download this FREE sourcing and manufacturing template and find the perfect partners to work with. https://bit.ly/40WG2c4

Bookishly owner Louise Verity switched her company to a four-day work week. In this episode, she shares some tips for finding the right schedule and becoming more efficient, plus finding her classic books niche.

For more on Bookishly and show notes: https://www.shopify.com/blog/bookishly-4-day-work-week

Todd Masonis had already sold a tech company before his chocolate-making hobby turned into a full-fledged business. Here are some of the startup learnings he’s applied to Dandelion Chocolate.

To learn more about Dandelion Chocolate and show notes: https://www.shopify.com/blog/dandelion-chocolate-startup-learnings

Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CEO and founder Natalie Gordon explains why evolution is key to serving the audience.

To learn more about Babylist and show notes: https://www.shopify.com/blog/babylist-evolution

An affordable, luxury fashion and home goods line designed for the modern woman is changing the way brands think about customer loyalty. In this Shopify Masters episode, you’ll hear how Modern Citizen generated nearly 50% of its 2022 sales from returning customers.

For more on Modern Citizen & show notes: https://www.shopify.com/blog/modern-citizen-customer-loyalty?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Download our FREE buyer persona template to learn more about what your customers enjoy and where they spend their time online: https://bit.ly/44nMMlV

Neil Hoyne serves as the chief strategist for data and measurement at Google. In his Shopify Masters interview he shares the data-driven ways you can win your customers’ hearts.

For more on Neil Hoyne and show notes: https://www.shopify.com/blog/neil-hoyne-data-driven-way-to-win-customers%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Use this FREE template to learn more about your customers and where they spend their time online: https://bit.ly/44nMMlV

San Francisco chief economist Ted Egan busts the myths surrounding the state of business in the city, and explains why startups that buy retail or office space in SF now are poised for growth.

For more from Ted Egan and show notes: https://www.shopify.com/blog/ted-egan-sf-economy

Jash Mehta and Blair Fletcher Hardy found a gap in the coffee market and ran with it. Learn how they set their brand apart with plant-based, healthy offerings.

For more on Pop & Bottle and show notes: https://www.shopify.com/blog/pop-and-bottle-finding-a-gap-in-the-market?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Make your brand the go-to choice for customers and download our brand positioning analysis: https://bit.ly/3niv0QH

Peak Design has raised over $34 million through crowdfunding. The photography and travel-focused accessories brand is the poster child for Kickstarter and has remained financially independent since its launch in 2010. Founder Peter Dering joins us on Shopify On Location to share his journey of building a business with a cult following and his dedication to environmental initiatives through his latest venture, Climate Neutral.

For more on Peak Design & show notes: https://www.shopify.com/blog/peak-design-crowdfunding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

James Hoffmann is the go-to coffee expert on YouTube. Before building his community online, James won the World Barista Championship and opened a coffee roastery. In this episode of Shopify Masters, James shares his journey of turning his passion for coffee into profitable businesses and a multifaceted career.

For more from James and show notes: https://www.shopify.com/blog/james-hoffmann-niche?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Jon Sakoda, a founder at Decibel Partners who built a career in venture capital, shares his insights into the health of the venture capital industry and why founders shouldn’t worry about macroeconomics if they want to raise money or start a company this year.

For more on Jon Sakoda and show notes: https://www.shopify.com/blog/jon-sakoda-venture-capital

Alex Ikonn discovered the power of social media through Luxy Hair, gaining more than three million subscribers on YouTube. His latest venture, Intelligent Change, has sold over 1.7 million copies of The Five Minute Journal. Here, he shares how to grow a following and convert that audience into your first sale.

For more on Alex Ikonn & show notes: https://www.shopify.com/blog/alex-ikonn-turning-a-following-into-sales?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Start designing your perfect social media plan with our simple guide: https://bit.ly/44AnjWT

ThirdLove is changing the lingerie industry by using technology and data to create better-fitting bras and underwear. In this episode of Shopify On Location, co-founder and CEO Heidi Zak shares how her team collected pre-launch data, built consumer trust in their products, and adapted to customers’ needs.

For more on ThirdLove & show notes: https://www.shopify.com/blog/thirdlove-market-fit?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Meet the founders of an Australian sustainable packaging brand using unique marketing strategies to bring home-compostable mailers to businesses across the globe.

For more on Hero Packaging & show notes: https://www.shopify.com/blog/hero-packaging-marketing-product-launches?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Discover our FREE template that makes finding manufacturers to work with simple: https://bit.ly/40WG2c4

Allbirds is a direct-to-consumer success story, upending the shoe industry with sustainable materials. Allbirds co-founder and CEO Joey Zwillinger shares how the company's mission fuels innovation in the first episode of the Shopify on Location in San Francisco.

For more on Allbirds and show notes: https://www.shopify.com/blog/allbirds-sustainability

Shopify Masters is back with a brand new miniseries from San Francisco.

Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with Shopify legends from our San Francisco office.

Episodes drop each Thursday for the next couple months.

If you like what you hear - and would like to listen to more in person interviews - make sure to subscribe and leave a review wherever you listen to your podcasts.

For a full catalog of episodes, check us out online: https://www.shopify.com/blog/topics/podcasts

CEO Gillian Gallant first saw Paper Shoot Camera on TikTok and convinced its inventor to let her build out exclusive distribution in North America. Here’s how Paper Shoot Cameras went viral and sold to more than 70,000 customers.

To learn more about Paper Shoot Camera and show notes: https://www.shopify.com/blog/paper-shoot-camera-distribution

Known for vibrant iPhone accessories, Wildflower Cases was founded by the Carlson family after Miley Cyrus wanted the personalized phone case they had designed for fun.

For more on Wildflower Cases & show notes: https://www.shopify.com/blog/wildflower-cases-non-traditional-career-path-accessories-empire?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Pipcorn, a snack company focused on heirloom ingredients, found sustainable growth through relationships with suppliers. Since launch, the brand has been picked up by Oprah’s Favorites Things and appeared on Shark Tank.

For more on Pipcorn and show notes: https://www.shopify.com/blog/pipcorn-heirloom-snacks-farming-relationships-shark-tank?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

If you’re building a company from a small country with a limited market, ecommerce solutions can help. Find out how the clean period products company Riley was able to expand its reach across Europe and the world.

To learn more about Riley and show notes: https://www.shopify.com/blog/riley-international-expansion

Julia and Jordy Kay wanted to help reduce the amount of discarded plastic on the planet so they launched Great Wrap, a materials science company that’s turning potatoes into compostable stretch wrap. Since its inception in 2019, Great Wrap has been featured on Netflix’s Down To Earth with Zak Efron and the pair have raised more than $24 million to aid them in their mission to replace traditional polyurethane wrap.

For more on Great Wrap and show notes: https://www.shopify.com/blog/great-wrap-plastic-free-factory-global-recognition?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Jacob Winter co-founded Mush Studios, a design-focused rug brand selling unique and outside-the-box home décor. Jacob launched the brand after his tufting transformation videos went viral on TikTok. Now, Mush Studios offers exclusive drops and colorways through retailers like SSENSE and MRKT.

For more on Mush Studios & show notes: https://www.shopify.com/blog/mush-studios-tik-tok-partnerships?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Start designing your perfect social media plan with our simple guide: https://bit.ly/44AnjWT

Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell.

For more on Literie Candles and show notes: https://www.shopify.com/blog/literie-candles-packaging

Sofas are an infrequent purchase, and the buying experience can be slow and frustrating. Snug founder Rob Bridgman set out to fix that, with modular couches that are delivered within days. He talks about the company’s experimental social media strategies and his advice for other brands.

To learn more about Snug and show notes: https://www.shopify.com/blog/snug-content-strategies

Vanessa Pham and her sister, Kim, co-founded Omsom, an Asian sauce company, because they had a story to tell about growing up as first-generation Asian Americans. In this episode of Shopify Masters, Vanessa shares her tips for making your brand’s story resonate.

For more on Omsom and show notes: https://www.shopify.com/blog/omsom-storytelling

Paul Chambers is a digital marketing and subscription economy researcher with over two decades of experience in the industry. Paul created his own networking event– SubSummit, to bring together founders at every stage of the subscription model journey and help them grow and expand their businesses.

For more on Paul Chambers & show notes: https://www.shopify.com/blog/paul-chambers-subscription-business-sub-summit?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Tara Bosch wanted a better relationship with candy and sweets, so she created low-sugar gummy treats to “kick sugar but keep candy.” She dropped out of university to launch SmartSweets in 2016, and today the company surpasses $100 million in revenue annually.

For more on SmartSweets & show notes: https://www.shopify.com/blog/smart-sweets-retail-celebrity-partnerships?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Parks Project founder Keith Eshelman wanted to leave parks and trails better for the next generation. He created a mission-driven company that designs outdoor-inspired apparel and gear. Here, he shares how he grew the business to give back more than $2 million to parks.

For more on Parks Project and show notes: https://www.shopify.com/blog/parks-project-impact

Sanzo founder Sandro Roco shares his inspiration for a sparkling water company, the mistakes he sometimes sees early founders make, and what he’s learned about the food and beverage industry.

For more on Sanzo and show notes: https://www.shopify.com/blog/sanzo-food-and-beverage-insights

Matt Fiedler co-founded Vinyl Me, Please, a subscription-based vinyl-membership business, to give people the tangible connection to music they craved. After the first five years of bootstrapping, the business brought in over $11 million in revenue, and signed up more than 30,000 subscribers.

For more on Vinyl Me, Please and show notes: https://www.shopify.com/blog/vinyl-me-please-subscription-business-success%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Bank of Canada's director of data science Maryam Haghighi joins us for an in-depth conversation on the latest disruptive technologies, and how business owners can use and understand their customer data.

For more on Maryam Haghighi & show notes: https://www.shopify.com/blog/maryam-haghighi-bank-of-canada?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Erica Davis and Catherine Carter founded The Sip, a tight-knit community where members receive curated sparkling wines from all over the world and learn more about the regions and ingredients behind their favorite bottles.

For more on The Sip & show notes: https://www.shopify.com/blog/the-sip-representation-in-the-wine-industry%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Lindsey Carter founded SET Active, an activewear brand that blends form and function to make effortlessly comfortable clothing that sells out quickly. Its matching workout sets and lounge gear are extremely popular among the wellness community, and can be seen on “it girls” like Kylie Jenner and Hailey Beiber.

For more on SET Active & show notes: https://www.shopify.com/blog/set-active-building-community?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Founder Nancy Twine left her career on Wall Street to start Briogeo, a clean hair care company. In this episode, Nancy shares how she managed the risk of starting a company, scored a partnership with Sephora, and secured an acquisition of her brand.

For more on Briogeo and show notes: https://www.shopify.com/blog/briogeo-taking-smart-risks

Connie Steele, future of work expert, researcher, and author of The Business Of You, joins us to discuss business trends and how founders can better obtain and retain employees.

For more on Connie Steele & show notes: https://www.shopify.com/blog/connie-steele-the-business-of-you?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Bird & Blend Tea Co. founder Krisi Smith wanted to bring fun tea blends to the UK., and gathered quite a following in the process. In this episode of Shopify Masters, Krisi shares how she built her customer base around students and tourists, getting their support to help fund retail expansion and rebrand the company.

For more on Bird & Blend Tea Co. and show notes: https://www.shopify.com/blog/bird-and-blend-community

Katonya Breaux launched Unsun Cosmetics in 2016 to educate consumers on the importance of sun protection for Black men and women, and to offer a mineral-based sunscreen that was specially developed for darker skin tones.

For more on Unsun Cosmetics and show notes: https://www.shopify.com/blog/unsun-cosmetics-inclusive-sunscreen?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Shopify released more than 100 product updates in February 2023. From checkout to PoS and everything in between, Shopify's Vice President of Product - Glen Coates - and Vice President of Product Marketing - Desiree Motamedi - have the 4-1-1 on everything you need to know about Winter Editions 2023. They also dispel some myths about Shopify and share how their team tackles some of the biggest challenges in e-commerce today.

Fly by Jing’s founder Jing Gao wanted to change some of the misconceptions about Chinese food in the U.S., so she started selling a chili crisp that took the food world by storm. In this episode, Jing offers tips on Kickstarter campaigns, and dives deeper into her journey of reclaiming her culture through building a business.

For more on Fly by Jing and show notes: https://www.shopify.com/blog/fly-by-jing-reclaiming-culture

In this episode of Shopify Masters, we are joined by Shopify's president to chat about the current economic climate and the opportunities available to entrepreneurs in 2023.

Even nonprofits are on Shopify. In this episode of Shopify Masters, CEO Tom Vozzo explains how Homeboy Industries provides jobs for thousands of former gang members through the organization’s various businesses, including a bakery and café.

For more on Homeboy Industries and show notes: https://www.shopify.com/blog/homeboy-industries-creating-job-opportunities

In the experience of floral designer and business owner Maurice Harris, capitalism isn’t set up for creatives. On this episode of Shopify Masters, Maurice shares how he opened a flower and coffee shop in Los Angeles to make his art more accessible to everyone and create new streams of income.

Ross Mackay launched Daring in 2020 to remove chicken from our food system. In 2022 alone, the company helped save more than 500,000 chickens, and is daring to fix the chicken industry.

For more on Daring and show notes: https://www.shopify.com/blog/daring-plant-based-chicken-celebrity-endorsements?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Aspiring founders might wonder whether an uncertain economy is a good time to start a business. To those people, Retrospec founder Ely Khakshouri says, “Do it.” On this episode of Shopify Masters, Ely explains how he started a bike and outdoor gear company amid a recession, and why it’s actually beneficial to do the same.

For more on Retrospec and show notes: https://www.shopify.com/blog/retrospec-starting-in-a-recession

P.F. Candle Co.’s scents take inspiration from California. On this episode of Shopify on Location in Los Angeles, founder Kristen Pumphrey shares how she found her candle niche, got discovered by big retailers, and continues to nurture her passion for making things.

For more on P.F. Candle Co. and show notes: https://www.shopify.com/blog/pf-candle-scale-your-craft

Hannah Mendoza created oat milk, superfood latte blends designed to help manage mood, energy, and stress levels. Clevr Blends’ first investor, Meghan Markle, helped the company shake up the instant beverage industry.

For more on Clevr Blends and show notes: https://www.shopify.com/blog/clevr-blends-traveling-bar-investors?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Shock Surplus helps unique drivers reach their own car goals by offering premium shocks and suspension parts for any car. Based in Los Angeles, California, Sean Reyes founded Shock Surplus back in 2014 and now operates one of the largest companies in the automotive industry, reaching a little over $25 million in revenue each year.

For more on Shock Surplus and show notes: https://www.shopify.com/blog/shock-surplus-automotive-industry-meets-tech%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

In this episode of Shopify Masters, we’re in London, chatting with Mathew Carver, the owner of The Cheese Bar. What started as a food truck in 2014 has grown into multiple restaurants, a retail store, and an online subscription business. Mathew shares his key learnings in business expansion, funding, and creating memorable food experiences.

https://www.shopify.com/blog/cheese-bar-expansion

Youth to the People is famous for its nature-meets-science skin care products, often incorporating ingredients like superfoods and antioxidants. On this episode of Shopify on Location in Los Angeles, founder Greg Gonzalez shares his story, from his grandmother’s skin care business to Youth to the People’s acquisition.

For more on Youth to the People and show notes: https://www.shopify.com/blog/youth-to-the-people-ingredients

Jason Feifer is the editor-in-chief of Entrepreneur magazine and host of two popular podcasts, Build for Tomorrow and Problem Solvers. He stops by to talk about some of the big business trends founders need to be aware of in 2023, and how companies can work with the media auspiciously.

For more on Jason Feifer and show notes: https://www.shopify.com/blog/jason-feifer-entrepreneur-magazine-change?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Birdy Grey shook up the bridal wear industry with its affordable bridesmaid dresses priced under $100. Founder Grace Lee shares how she found suppliers, designed an online shopping experience, and pitched a wedding wear business to male investors in this episode of Shopify on Location in Los Angeles.

For more on Birdy Grey and the show notes: https://www.shopify.com/blog/birdy-grey-affordable-pricing?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Amanda Rach Lee has become synonymous with bullet journaling and has built a community of more than two million on YouTube. Amanda also turned her passion for art and drawing into her own stationery business. In this episode of Learn With Shopify, Amanda shares her journey as a content creator and gives advice to those who wish to follow a similar path into business.

For more on Amanda Rach Lee and show notes: https://www.shopify.com/blog/amanda-rach-lee-community-building?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Dr. Jason Wersland was in a life-altering motorcycle accident that left him in constant discomfort. His needs led him to create the Theragun, a one-of-a-kind electronic massage device that helps people alleviate their pain.

For more on Therabody and show notes: https://www.shopify.com/blog/therabody-innovation-house-hold-name?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Shopify Masters is back with a brand new miniseries to kick off 2023.

Join Shuang Esther Shan and Benjamin Gottlieb as they sit down with Shopify legends from our Los Angeles office.

Episodes drop each Thursday for the next couple months.

If you like what you hear - and would like to listen to more in person interviews - make sure to leave a review wherever you listen to your podcasts.

For a full catalog of episodes, check us out online: https://www.shopify.com/blog/topics/podcasts

Bobbi Brown's son and Chief Marketing Officer at Jones Road Beauty, Cody Plofker talks about the strategies behind their success, and why their products work for customers of all ages.

For more on Jones Road Beauty and show notes: https://www.shopify.com/blog/jones-road-beauty-marketing-trends-strategies?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Sarah Paiji Yoo founded Blueland, a company that makes household cleaners and personal care products in tablet form. Blueland’s innovative approach reduces single-use plastic and has prompted other competitors in the space to do the same. In this episode of Shopify Masters, Sarah shares how she and her chemist crafted the formula, found manufacturing partners, and negotiated a deal on Shark Tank.

For more on Blueland and show notes: https://www.shopify.com/blog/blueland-building-for-impact

LA stylist Karla Welch is changing menstrual care with absorbent and comfortable period underwear sold at an affordable price.

For more on The Period Company and show notes: https://www.shopify.com/blog/period-company-inclusive-affordable-underwear%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

After growing up in Los Angeles, Nica Yusay was an expert at hunting down the best secondhand finds to fit all the latest trends. Now, Nica sources vintage designer handbags that drop weekly at shopfashionica.com and sell out in a matter of minutes.

For more on Fashionica and show notes: https://www.shopify.com/blog/fashionica-bag-drops-connect-with-followers?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Vitruvi is a home scent company known for its air diffusers and humidifiers that can essentially double as home décor. In this episode of Shopify Masters, founder Sara Panton shares how she quit medical school to start Vitruvi, sourced clean ingredients, and kept design at the heart of it all.

Maarten Bodewes and Dimitri O founded the world’s number-one-rated earplug company, Loop Earplugs. They reduce noise in style, and dedicate themselves to educating their customers and encouraging everyone to live life at their own volume.

For more on Loop Earplugs and show notes: https://www.shopify.com/blog/loop-earplugs-top-rated-manufacturing-partners%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Lyn Allure built an audience on YouTube with no intention of starting a business herself. But after getting to know her viewers, Lyn understood their pain points and started several online businesses to address them. In this live episode of Learn with Shopify, Lyn shares her journey from content creator to serial entrepreneur, plus tips for people who want to do the same.

For more on Lyn Allure and show notes: https://www.shopify.com/blog/lyn-allure-serial-entrepreneur

For more on Mid-Day Squares and show notes: https://www.shopify.com/blog/mid-day-squares-production-fundraising%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

For more on Lunchskins and show notes: https://www.shopify.com/blog/lunch-skins-accesible-sustainability?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

ButcherBox is a meat and seafood subscription delivery service that did more than $550 million in revenue last year and it hasn’t taken any outside investment. Founder Mike Salguero shares how he built the business from a hobby to an industry disruptor and why self-funding has pushed him to create his own playbook.

In this episode of Shopify Masters, we chat with CEO and cofounder of Madhappy, Peiman Raf to talk about their strategies behind successful popups, collaboration with iconic brands, and their dedication to mental health.

There's not just one way to create a product that sells. Just ask Bryan Reisberg and Scott Dunn of Little Chonk. Bryan needed a safe way to transport his corgi Maxine to his office in New York City, but there just wasn't a durable, safe dog backpack on the market. Through trial and error - and a little ingenuity too - the duo launched their company last year and are seeing strong sales numbers by leveraging Maxine's thriving social media accounts. This episode was recorded live at the 2022 Corgi Beach Day in Huntington Beach. Enjoy!

For more on top tips from founders, check out our blog: https://www.shopify.com/blog/topics/podcasts

Tan Choudhury is a high school dropout turned e-commerce expert. He spoke with host Benjamin Gottlieb on this live episode of Learn with Shopify to share his journey in e-commerce and tips for beginners who are getting started with dropshipping. For more on Tan Choudhury and show notes: https://www.shopify.com/blog/black-friday-cyber-monday-tips

In this special episode of Shopify Masters, four entrepreneurs share their strategies forBlack Friday and Cyber Monday. Get tips from Vitruvi’s Sara Panton, Loop Earplugs’ Dimitri O, ButcherBox’s Mike Salguero and Baronfig’s Joey Cofone.

For more on top tips from founders: https://www.shopify.com/blog/black-friday-strategies?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

For more on Better Booch and show notes: https://www.shopify.com/blog/better-booch-branding-a-beverage?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

For more on Better Booch and show notes: https://www.shopify.com/blog/better-booch-farmers-markets-capital-funding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcasthttps://www.shopify.com/blog/better-booch-farmers-markets-capital-funding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Sometimes, in order to secure the capital you need to start your business, you have to look beyond typical crowdfunding and kickstarter campaigns. Robin Axon, Managing Partner at Mantella Venture Partners and an early stage investor in QuickPlay Media, Ritual, and Shoppe AI, stops by to share his tips for locking down the money you need to finally launch the business of your dreams.

For more on Robin Axon and show notes: https://www.shopify.com/blog/robin-axon-vc-funding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer Katie Welch shares their marketing strategies. We chat about their approach to brand storytelling, how they’ve built an inclusive community on and offline, as well as future plans for Rare Beauty.

https://www.shopify.com/blog/rare-beauty-brand-storytelling?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Kamil Sattar has made a name for himself as The Ecom King on YouTube, where he teaches aspiring entrepreneurs how to start their own online businesses. In this live episode of Learn with Shopify and Shopify Masters, Kamil shares tips on finding products, suppliers, and building an audience on TikTok.

In this episode of Shopify Masters, we chat with YouTube veteran and designer Cassey Ho, the creator behind the fitness channel Blogilates. Cassey shares her drive for staying consistent with creating content for Blogilates for over a decade, the design process for her athleisure apparel brand POPFLEX, and the business lessons she’s learned along the way.

For on POPFLEX and show notes: https://www.shopify.com/blog/popflex-product-design?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

In this episode of the Learn with Shopify mini series we chat with Aaron Zack, the former vice president at Propeller Coffee Co to learn strategies for pivoting a wholesale food and beverage company online and the marketing tactics that helped to build and scale this arm of the business.

For more on Propeller Coffee and show notes: https://www.shopify.com/blog/propeller-coffee-customization?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

We are chatting with Michelle Feeney, the marketing maven that's responsible for catapulting brands like Creme De La Mer, MAC, and St.Tropez to cult-favorite status. She's now the founder and CEO of Floral Street, a vegan and sustainable fragrance brand that's sold in Sephora, Nordstrom, and Anthropologie. Michelle shares her journey and strategies for scaling lovable brands and bootstrapping a startup.

For more on Floral Street and for show notes: https://www.shopify.com/blog/floral-street-fragrance-mixing-sustainability?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Propeller Coffee has always done a lot of things at once. Even its headquarters — a 10,000 foot-space near downtown Toronto — has a roasting facility, cafe, event space, coffee lab, education space, and warehouse. But when the pandemic hit and its wholesale business dried up, Propeller Coffee Co. had to quickly innovate its direct-to-consumer approach.

For more on Propeller Coffee Co. and show notes: https://www.shopify.com/blog/propeller-coffee-wholesale-and-dtc

In this episode of Shopify Masters, we’re in London, UK, chatting with, Raquel Acosta the ceramist and owner of Glaze Me Pretty. Raquel shares how her pottery hobby became a profitable business, how she uses Instagram to grow her sales, and what it takes for you to build a social following.

For more on Glaze Me Pretty and show notes: https://www.shopify.com/blog/glaze-me-pretty-career-pivot?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

ChocoSol is a bean-to-bar chocolate social enterprise that creates delicious stone-ground treats with cacao sourced directly from the communities of Oaxaca and Chiapas, Mexico. Using energy-efficient techniques, founder Michael Sacco has engendered an entirely regenerative and sustainable chocolate recipe. Since its inception, ChocoSol has surpassed $2 million in annual sales, and continues to grow by 20% each year.
For more on ChocoSol and show notes: https://www.shopify.com/blog/chocosol-regenerative-chocolate ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

In this episode of Shopify Masters, we’re in London, UK, chatting with Edwin Broni-Mensah, founder of GiveMeTap, a social enterprise that’s reducing plastic waste by mapping out establishments that offer free tap water, and building wells in Africa to supply drinking water. Edwin shares his launch journey, tips for applying to incubators, and how he balances profitability with social impact.

For more on GiveMeTap and show notes: https://www.shopify.com/blog/givemetap-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

In this episode of Shopify Masters we chat with Daniel Abramov, the Chief Digital Officer of TKEES. He shares how the team took its wholesale flip-flop business online, reached new markets, and expanded the business into apparel.

For more on TKEES and show notes: https://www.shopify.com/blog/tkees-online-presence?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

In this episode of Shopify Masters, we’re in London, UK, chatting with Charlie Bowes-Lyon, Wild co-founder and chief marketing officer. Wild is revolutionizing the bath and body care industry by eliminating plastic and single-use waste packaging.

For more on Wild and show notes: https://www.shopify.com/blog/wild-launch-strategy?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

When Jennifer Fowlow started Wild North Flowers, people in the industry told her an online flower shop wouldn’t work. A brick-and-mortar shop with big refrigerators of vases overflowing with flowers was a must. But Fowlow was determined to tackle the inefficiencies of a physical store and the waste in the flower industry with her own online business.

For more on Wild North Flowers and show notes: https://www.shopify.com/blog/wild-north-flowers-efficiency?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

In this episode of Shopify Masters, we go on location to London, UK, to chat with David Abrahamovitch, the founder of Grind. What started as a single café in Shoreditch grew to almost a dozen locations before going online to supply compostable coffee pods to consumers directly. David shares his strategies for retail expansion, fundraising, and building a lovable brand.

For more on Grind and show notes: https://www.shopify.com/blog/grind-dtc-expansion?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

For more on Lost Craft and show notes: https://www.shopify.com/blog/lost-craft-packaged-goods-production?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

For more on Manta Sleep and show notes: https://www.shopify.com/blog/manta-sleep-international-expansion?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

For more on Chandler Honey and show notes: https://www.shopify.com/blog/chandler-honey-branding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

For more on Ebike Generation and show notes: https://www.shopify.com/blog/ebike-generation-dropshipping?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

For more on Inkbox and show notes: https://www.shopify.com/blog/inkbox-social-media?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Tune into this episode to learn how to gain a following on YouTube and why Shopify's Starter Plan might be the best way to sell your products online.

For more on Steve the Bartender and show notes: https://www.shopify.com/blog/cocktail-guide-content-marketing?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

For more on Hopson Grace and show notes: https://www.shopify.com/blog/hopson-grace-community?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

For more on Bearbottom Clothing and show notes: www.shopify.com/blog/bearbottom-clothing?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

For more on KOTN and show notes: https://www.shopify.com/blog/kotn-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

For more on RinseKit and show notes: www.shopify.com/blog/rinsekit-pivot-online?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Help us make our show even better by filling out this short survey: https://www.shopify.com/survey

For more on Anice Jewellery and show notes: https://www.shopify.com/blog/anice-jewellery-retail-expansion?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

To fill out our Shopify Masters podcast survey and for a chance to win some awesome merch and gift cards: https://www.shopify.com/survey

For more on American Provenance and show notes: https://www.shopify.com/blog/american-provenance-retail-relationships?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

To fill out our Shopify Masters podcast survey and for a chance to win some awesome merch and gift cards: https://www.shopify.com/survey

For more on Hippy Feet and show notes: https://www.shopify.com/blog/hippy-feet-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

For more on Unbound Merino and show notes: https://www.shopify.com/blog/unbound-merino-suppliers

Tune in to learn:

• The right questions to ask in customer feedback sessions to inform product development and positioning.
• Building a waiting list of 33K email subscribers before launching their second iteration of Ketone-IQ™.
• The process behind productizing a technological breakthrough.

For more on HVMN and show notes: https://www.shopify.com/blog/hvmn?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

For more on Compound Studio and show notes: https://www.shopify.com/blog/compound-studio?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Learn 10 business lessons from Troubadour—from its start started as a side-project to growing into a seven-figure business over the last decade.

For more on Troubadour and show notes: https://www.shopify.com/blog/troubadour?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

This episode of Shopify Masters is part of our collaborative series with the Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, focused on specific tips and trends for entrepreneurs. For more, check out our show notes: https://www.shopify.com/blog/dan-breznitz?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

The Eight Sleep team has built impactful relationships with investors, manufacturers, and influencers that have helped the sleep fitness company grow.

For more on Eight Sleep and show notes: https://www.shopify.com/blog/eight-sleep?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn:

• How Matteo made the gradual transition from lawyer to entrepreneur and his experience running and selling his first company.
• The two-pronged product strategy that Eight Sleep uses to generate repeat purchases and upgrades.
• How Eight Sleep uses live customer service demos to replicate the in-person buying experience for online shoppers.
• How Matteo thinks about delegation and extending responsibilities to executives at Eight Sleep.

This episode of Shopify Masters is the first in a collaborative series with our Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, hosted by Adam Levinter, the Founder and CEO of Scriberbase—a firm that helps companies thrive in the ecommerce subscription economy.

Each episode will feature an inspiring business owner sharing their knowledge on the best ways to grow an ecommerce brand on Shopify. Listen as usual in your favorite podcast app, or visit the Learn With Shopify YouTube channel to watch a video version of this podcast series.

For more on the episode and tips: https://www.shopify.com/blog/vitaly

Tune into this episode to learn:

• How to target a niche customer base
• How Klaus transitioned from a marketing agency to an art gallery
• The intricacies of running a business with a physical storefront and online business
• What qualities Klaus look for in partnerships with various artists

For more on Pretty Portal and show notes: https://www.shopify.com/blog/pretty-portal-targeting?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune into this episode of Shopify Masters to learn:

• How to scale your DTC business on a budget
• Why Goldilocks avoids the “clearance crutch” and doesn’t discount their products.
• The reason they prioritized free shipping and free returns of Goldilocks products from the start (and how they’ve made the numbers work.)
• Why the Goldilocks’ co-founders decided it was important to register a trademark for their business name.

For more on Goldilocks and show note: www.shopify.com/blog/goldilocks?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Check out Shopify's official merch store: https://shopify.supply/ and use the code: PODCAST for 10% all your complete order.

Our collab series with Learn With Shopify is coming soon in July, subscribe to the Youtube Channel at: https://www.youtube.com/c/learnwithshopify?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Learn how Stonemaier Games launched successful crowdfunding campaigns, found the ideal manufacturing partner, and built a strong online community.

For more on Stonemaier Games and show notes: https://www.shopify.com/blog/stonemaier-games-crowdfunding?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune into this episode to learn:

• How Pluto Pillow built a referral system that’s led to 20% of their orders coming from referrals.
• How the company’s appearance on Shark Tank has impacted their business—despite not signing a deal.
• Why joining the 500 Startups accelerator helped Pluto Pillow expand their network of entrepreneurial peers and supercharge its growth with venture capital funding

For more on Pluto Pillow and show notes: https://shopify.com/blog/pluto-pillow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune into this episode of Shopify Masters to learn:

• How XO Marshmallow generated the initial buzz for their business using PR and traditional media.
• How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design.
• The customer research and planning process that went into the company releasing their first 12 marshmallow flavors.

For more on XO Marshmellow and show notes: https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune into this episode of Shopify Masters to learn:

• The design principles that allowed MiiR to stand out in a crowded market
• How to build a business framework that allows for growth and impact
• Building in transparency through annual reports to update customers on the impact they are creating

For more on MiiR and show notes: https://shopify.com/blog/miir?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune into this podcast to learn:

• How to create product launches to a sold-out audience
• Creating content

For more on Firefly Slime and show notes: https://www.shopify.com/blog/fireflyslime?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

The Body Deli is an all-natural made-to-order skincare company based out of Palm Springs. For more about The Body Deli and Show notes: https://www.shopify.com/blog/the-body-deli?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune into this episode to learn :

• How The Body Deli gained traction with celebrities and major publications
• The way The Body Deli team emails their customers to build long term relationships
• Why running only a limited number of sales helps to balance profits with value for customers

Elle Liu was a hot sleeper so the idea for Eucalypso grew out of her own personal need. When she couldn’t find a product to fit that need, she knew there was a gap in the market that her idea could solve—and that she was the perfect one to test it out.

For more on Eucalypso and show note: https://www.shopify.com/blog/eucalypso-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Starting May 17, Shopify Masters will start to sound a lot different. Tune in each week to Felix Thea and Shuang Esther Shan as they bring you stories from Shopify founders. You can expect focused interviews, tighter storytelling and elevated audio production. If you like what you hear, let us know! Make sure to leave a comment wherever you get your podcasts.

And don't forget to visit Shopify's podcast page to start your own store. There's a 14-day trial waiting for you.

Thanks for your support.

BOXRAW's founder Ben Amanna noticed the lack of dedicated clothing for boxing and decided to start his own brand.

For more on BOXRAW and show notes: https://www.shopify.com/blog/boxraw-social-media?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn:

• How to launch to an enthusiastic community
• Recovering from a failed partnership
• Process of selecting the ideal manufacturing partner

Connor Meakin was a runner who couldn’t run. A devastating foot injury in 2016 put an abrupt stop to his favorite thing to do: compete in marathons at an elite level. After fruitless attempts at rehab, he took his health into his own hands and discovered the benefits of bone broth. After healing his foot and getting back to ultra marathon running, Connor quit his job and launched Bluebird Provisions to share bone broth with the world.

For more on Bluebird Provisions and show notes: https://www.shopify.com/blog/bluebird-provisions-digital-marketing?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune into this episode to learn:

• How this company only had $150 left in the bank account and bounced back
• The process of pivoting online as a food company
• Creating products with shipping and costs in mind

Ethey is a ready-to-eat meal delivery service that reduces a pound of food waste per meal and just recently moved into a manufacturing facility that can handle over $100 Million in production.

For more on Ethey and show notes: https://www.shopify.com/blog/ethey-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

OOVA is an at-home diagnostics company that brings clarity to the complex world of fertility.

For more on OOVA and show notes: https://www.shopify.com/blog/oova-market-research?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

• How the pandemic shifted the market in their favor
• The challenges of being a female founder
• A data scientist's approach to asking the right questions when doing market research

Shaping New Tomorrow are the makers of classic menswear pieces that are just as comfortable as sportswear. They've recently been awarded the Gazelle Award for being the best brand in Denmark.

For more on Shaping New Tomorrow and show notes: https://www.shopify.com/blog/shaping-new-tomorrow-scaling?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to this episode to hear how Shaping New Tomorrow:

• Scaled to over 8-figures in sales without business experience
• The crowdfunding messaging that transferred to all aspects of marketing
• Why going on Shark Tank shouldn't just be about fundraising

Factory Pure sells a wide variety of items including generators direct from the manufacturer.

For more on FactoryPure and show notes: https://www.shopify.com/blog/factorypure-shipping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• The foundational skills that are always relevant from business to business
• How they were able to compete better by having a larger and heavier product
• Why they chose to go with Google Ads instead of guest posting and SEO

Pan's Mushroom Jerky is a plant-based snack made of shiitake mushrooms with a delicious umami taste and satisfying meaty texture.

For more on Pan's Mushroom Jerky and show notes: https://www.shopify.com/blog-pans-mushroom-jerky-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• What it's like to run a business on the side for a decade
• What are the most important things to spend your time on early in your business
• What else other than production do you need to scale up when your business grows

You will learn from the siblings duo who build Tajinebanae:

• How to create content that empowers and unite a community
• The first roles to outsources as you scale a business
• What it takes to build a social impact component into a business

For more on Tajinebanane and show notes: https://www.shopify.com/blog-tajinebanane-community-building?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

You'll learn how their bad experience from buying a wedding ring turned into Manly Bands

For more on Manly Bands and show notes: www.shopify.com/blog/manly-bands-niche-market?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• How to figure out what differentiates you from your competitors
• Why you should purchase from potential competitors
• How do you decide what to copy from competitors what you do differently

You'll learn from an entrepreneur how he built a multimillion-dollar fitness brand and how to make sure it can withstand any crisis like recessions and pandemic.

For more on Gymreapers and show notes: https://www.shopify.com/blog/Gymreapers-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• The advantages and disadvantages of finding product-market fit when you are the ideal customer
• Why looking to replicate the biggest players in your space may mislead you
• Why this entrepreneur waited two and a half years to quit his day job despite having a multi-million dollar company

You will learn from a founder who went from watch collector to watch brand builder and how he and his team scaled the business through crowdfunding, social ads, and data analysis.

For more on Talley & Twine and show notes: https://www.shopify.com/blog/talley-and-twine-data?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn:

• The process of designing and finding the right manufacturers
• How data analysis helped to double Tally & Twine's sales
• Why having a mindset that's open to challenges and failures is essential for scaling

You'll learn from an entrepreneur how she built a business and raised over $360,000 worth of pre-orders despite the pandemic.

For more on Sanikind and show notes: https://www.shopify.com/blog/sanikind-crowdfunding?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• The most important questions to ask to get unbiased feedback and uncover use cases for your product
• The critical steps to launch a successful crowdfunding campaign
• Where to go after a successful crowdfunding campaign to expand your customer base

You'll learn from an entrepreneur how he built a $20 million exercise equipment business in less than 2 years.

For more on Zeno Gym and show notes: https://www.shopify.com/blog/zeno-gym-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• The most effective way to achieve balance when running multiple businesses
• The pros and cons of creating and selling an app with your physical product
• The difference between a landing page versus a product detail page

You'll learn from an entrepreneur how he transitioned from eBay to their own website and is earning $100,000 a month.

For more on RenewedMacs.com and show notes: https://www.shopify.com/blog/renewedmacs-ebay-migration?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• How they transitioned from selling exclusively on eBay to their own website
• What are the assets you can bring over from eBay to your own website
• How to use LinkedIn to bring more traffic and sales to your store

Learn the insights of this serial founder and investor on:

• How to launch a brand with buzz and scale it beyond 8-figures
• What this Shark Tank investor looks for when reviewing pitches
• Why a strong CSR agenda and dedication to sustainability is a mandate for all businesses that he runs

For more on Blazar Captial and show notes: www.shopify.com/blog/blazar-capital-scaling?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

You'll learn from two entrepreneurs who started a nootropic energy gum and crushed their crowdfunding goal.
For more on Neuro and show notes: https://www.shopify.com/blog/neuro-reddit?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• How to build a business relationship with manufacturers before you have customers
• How they are able to achieve a 30%+ repeat purchase rate
• How to use sampling to get customers to try out your product for the first time

You'll learn from an entrepreneur who took 3 years to get his unique business to take off

For more on Teddy Stratford: https://www.shopify.com/blog/teddy-stratford-customer-education?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• How a Thai police officer gave him his business idea
• How to overcome potential customers thinking that their product is weird
• How to find a marketing agency that is aligned with your interests

You'll learn from these entrepreneurs how they use their industry experience to start a 100% plant-based instant ramen startup
For more on immi and show notes: https://www.shopify.com/blog/immi-community?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• How they built a private community thousands of people even before launching their product
• The 6-figure inventory setback that almost ended their business
• The dangers of catering content too much towards your demographic

You'll learn from an entrepreneur how their ambassador program became a 7-figure channel for their company.

For more on BIOHM Health and show notes: https://www.shopify.com/blog/biohm-health-ambassador-program?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• Why are supplement businesses cost-efficient to get into
• How to build significant demand for your product through PR before launching
• What is RFM analysis and how it increased their LTV almost 40% over the last year

To watch this episode on our YouTube channel: https://youtu.be/A80MvBhKSeo

David Gaylord of Bushbalm brings on guests Rachel Kerr and Tim Burns to chat about all things team and culture. The trio reflects on what they did to build an 8-figure business while seeking talent and crafting the culture they envisioned. Tune in to hear:

• How two friends transitioned from coworkers to business partners
• When to hire your first full-time employee and when to outsource for external talent
• What rituals and meetings structure the 8-figure business
  

You'll learn from an entrepreneur how she built a black-owned, luxury brand.

Beneath Your Mask is a Black-owned brand that sells clean, sustainable, eco-luxe skincare formulated to repair the damage to skin and hair caused by illness, medications, and environmental stressors.

For more on Beneath Your Mask and show notes: https://www.shopify.com/blog/beneath-your-mask-bootstrapping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• How this entrepreneur used her own traumatic experiences to build a business that helps others going through the same experience
• How do you make sure that contractors and employees are creating content that matches the voice and vision of your brand
• The specific ecommerce challenges when running a luxury Black-owned brand

To watch this episode on our YouTube channel: https://youtu.be/Sip7-sTFpXQ

David Gaylord of Bushbalm will the biggest mistake that almost costs Bushbalm the business and all of the learnings he's had from scaling an 8-figure skincare brand. Tune in to hear:

• The initial mistakes that taught valuable lessons for David
• A 10,000 unit failure and how David solved it
• The mindset and mental wellbeing that helps David to face failures

You'll learn how Kill Cliff differentiates its products in a saturated market through an aggressive content strategy.

For more on Kill Cliff and show notes: https://www.shopify.com/blog/kill-cliff-differenciate?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• How do you make sure that customers are aware of your differentiators when you're in a crowded marketplace
• Why they made a near-fatal mistake by going first into retail and how the transition to ecommerce saved their business
• What multi-point content strategy and how they use it to drive tons of organic traffic

To watch this episode on our YouTube channel: https://youtu.be/FIUj2NvzpJs

David Gaylord of Bushbalm will share all the nitty-gritty deals of how the team makes their financials make sense as they bootstrapped into an 8-figure skincare brand, tune in to learn:

• The initial set up for finances and banking accounts
• How they worked past traditional banking limitations
• The process of pitching on national TV
• Crucial financial practices for managing a business

You'll learn from an entrepreneur who manages her business using EOS or "Entrepreneurial Operating System"

For more on Encircled and show notes: https://www.shopify.com/blog/encircled-operations?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

• What is it like to work with a technical designer to create your products
• What is the Entrepreneurial Operating System
• Her experience going on Dragons Den and its impact on her business

To watch this episode visit our Youtube channel: https://youtu.be/-M1ZPpv3ew0

David Gaylord will share key lessons he's learned while marketing Bushbalm:

• Three essential components of the marketing stack for new businesses
• Rule of thumb for allocating marketing spend
• Ways to scale your brand using public relations

You'll learn from these two entrepreneurs how they made collars that cats love to wear.

For more on Supakit and show notes: www.shopify.com/blog/supakit-online-course?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

• How to identify which projects to abandon and which to keep
• Why entrepreneurship is not always about acting fast
• Why they made a digital course for their product line

To watch this episode visit our Youtube channel: https://www.youtube.com/watch?v=V2ASIvPUTSc

David Gaylord, the co-founder of Bushbalm will share the product development learnings of:

• Ideation for their first hero product
• Finding the ideal production partner and how they work with chemists
• Incorporating data and marketing trends into product development
• How to manage large orders from retail partners

For more on Bushbalm and transcript: https://www.shopify.com/blog/bushbalm-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

You'll from these two entrepreneurs how looking for clothes for their wedding started a gender-defying clothing company.

For more on Kirrin Finch and show notes: https://www.shopify.com/blog/kirrin-finch-operations?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• The big surprise when these entrepreneurs did their market research for the first time
• Why you should have 1 flagship product when you do not have experience in an industry
• What is a Fit Party and why you should hold one when creating a clothing brand

Watch on Youtube: https://youtu.be/7Plih4Fp9o8

Read on Shopify: https://www.shopify.com/blog/bushbalm-business-journey

Bushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify’s first-ever miniseries, David Gaylord, CEO of Busbalm and Shopify’s Entrepreneur In Residence, shares his journey of building a successful skincare company. Check out the first episode where Shopify’s COO Toby Shannan chats with David about all the lessons he’s learned along the way.

Subscribe to the brand new Shopify Masters YouTube Channel: https://www.youtube.com/shopifymasters

Learn from an entrepreneur who left his city life and marketing firm behind to start a fresh seafood company in Maine. Mark Murrell shares his business journey and the key lessons he's learned along the way of scaling his business by 600% during COVID.

For more on Get Maine Lobster and show notes: https://www.shopify.com/blog/get-maine-lobster-crm?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

You'll learn from these two entrepreneurs how they disrupted the soda industry by making it healthy.

For more on Olipop and show notes: https://www.shopify.com/blog/olipop-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• Why nutrition is important for entrepreneurs
• What it means to break one rule and break it hard when it comes to creating new products
• The big downside when it comes to overvaluing data

In this episode, you'll learn how Amanda and Katie McCourt set out to scale a sustainable fashion brand that turns deadstock t-shirts into underwear. For more about Pantee and show notes, visit: https://www.shopify.com/blog/pantee-upcycling-fashion/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• How to approach building a business when you have no background in the industry
• Why being outsider in an industry is an advantage
• The hardest problems to overcome during the product development stage

In this episode, you'll learn from an entrepreneur who eliminated" Big Retail" out of their business model and continued to thrive.

For more on Dropps and show notes: https://www.shopify.com/blog/dropps-customer-education/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• The most useful insights from transitioning from brick and mortar to ecommerce
• How climate change played a role in the growth of their business
• The two most important types of people to talk to before developing new products

You'll learn how one entrepreneur has continually adapted to the realities of COVID—and still managed to find success along the way.

For more on Swoon and show notes: https://www.shopify.com/blog/swoon-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• How to find and work with flavor scientists to help with your food or beverage brand
• How sampling events teach you exactly how to market your products
• What are the most important questions to ask when vetting new manufacturing partners in the food and beverage world

You'll learn from an entrepreneur the step-by-step process started a French dessert store online.

For more about Pastreez and show notes: https://www.shopify.ca/blog/pastreez-email-building?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• How to build an email list if you started your business offline
• How to deliver a wow factor to the unboxing experience
• How do you maximize profit margins for your products

You'll learn from an entrepreneur who started a business that sells a product that doesn't exist in the market.

K9 Mask is an air filter mask maker for dogs designed for health protection against air pollution.

For more on show notes and K9 Mask: www.shopify.com/blog/k9-mask-shark-tank

• How to work with a manufacturer when you are creating a product that has never been made before
• How to market a product that people don't know exists
• His experience after a successful appearance on Shark Tank

You'll learn from an entrepreneur how they built a 7-figure healthy cereal brand for Kids in a matter of 2 years.

Three Wishes Cereal is a high protein, low sugar, grain-free breakfast cereal, that tastes like the cereals of your childhood, made with modern-day clean ingredients.

For more on Three Wishes Cereal and show notes: https://www.shopify.com/blog/three-wishes-cereal-retail-partnerships?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• How to decide what to change and what to keep when you are innovating on an existing product
• How they were able to get into Sprouts, Whole Foods, and Wegmans early in their business
• The most important changes they made to their website to make purchasing frictionless

You'll learn from an entrepreneur who built an amazing business out of her hobby of weaving and yarns.

Gist Yarn is a yarn shop that inspires a growing community of weavers with quality weaving yarn, fresh pattern designs, and a warm and welcoming spot to find your weaving home.

For more on Gist Yarn and show notes: https://www.shopify.com/blog/gist-yarn-preorder

• The pros and cons of turning a hobby or passion into a business
• The most important skillsets to learn when you are transitioning from passion project into a business
• The best way to drum up demand for your product when you are building a pre-launch list

Camille Brinch is a Danish jewelry designer that went from creating pieces in her parents' backyard to building a multimillion-dollar brand with her brother, Daniel.

For more on Camille Brinch and show notes: https://www.shopify.com/blog/camille-brinch-brand-marketing?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn:

• The strategy that scaled Camille Brinch while maintaining a personal touch in all their interactions
• How the company runs Black Friday without discounting
• Camille Brinch's plans for entering the physical retail space

For more about the Shopify contest for ultimate home business setup visit: https://www.shopify.com/prize

You'll learn from a seasoned entrepreneur who turned a brick-and-mortar store into a digital business. FireCreek Snacks sells better-for-you protein snacks that are the perfect marriage between clean ingredients and exceptional taste.

For more on FireCreek Snacks and show notes: https://www.shopify.com/blog/firecreek-snacks-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• How to know when you should continue investing in your business versus trying something else
• How do you identify the kind of customer you want to sell to
• How they get free publicity for their brand

You'll learn from an entrepreneur who built a successful DTC brand for menswear. Mack Weldon is a pioneer direct to consumer and a one-stop destination for men's essentials.

For more on Mack Weldon and show notes: https://www.shopify.com/blog/mack-weldon-dtc?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• Why they made a big bet with a huge launch with an expansive product line and influencers right from the beginning
• How to identify amazing agencies to help you grow your business
• What they did to sell out during their first launch

You'll learn from these entrepreneurs how they built a 7-figure brand by creating for functionality and ensuring all shapes and body types are included in their offering. Active Truth is an activewear brand that celebrates all women regardless of their size, shape or stage of life.
For more on Active Truth and show notes: https://www.shopify.com/blog/active-truth-inclusive-community?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• How these two entrepreneurs spent their initial $20,000 investment
• How working with an influencer became a game-changer for their business
• How to amplify your social proof and reviews to get more sales

You'll learn from an entrepreneur how he highlights the differentiating factors of their products to stand out from the competition

Promix sells premium nutrition products made with farm direct ingredients designed to support your optimal health & performance.

For more on Promix and show notes: https://www.shopify.com/blog/promix-differentiation?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• How to figure out what your customers care about
• Why it's important to look out for new addressable markets
• The lessons learned from working with the wrong projects and people

The Bike Project is a community that intakes used bikes, restores and resells them while donating bikes to refugees. The organization allows newcomers to have a more cost-effective and active way to commute while adjusting to life in the UK.

For more on The Bike Project and show notes: https://www.shopify.com/blog/the-bike-project-social-impact?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn:

• Why financial foundation is extremely important for charitable organizations
• How to incorporate content within sales funnels
• Why changing the business model is needed as you scale

You'll learn from an entrepreneur who built a consumer wellness brand that targets a multitude of customer types. Hydrant is a consumer wellness brand with a focus on function and proper hydration to provide holistic wellbeing.

For more on Hydrant and show notes: https://www.shopify.com/blog/hydrant-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• Why being a perfectionist is a big mistake especially during the product development phase
• What is a multivariate analysis and why it is essential for targeting customers
• The changes you need to make when transitioning from 'website-only' to 'omni-channel'

You'll learn the rules of thumb from building a successful business from a serial entrepreneur.

For more on Beast and show notes: https://www.shopify.com/blog/beast-inventory-management?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

• Why starting a company is more like a science than an art these days
• What are the most important systems you should build for your business
• How to use customer feedback and the marketplace to determine what products to create next

You'll learn from an entrepreneur on how she built a business to reach the first six-figure mark by having authentic conversations with her audience. Tailored Beauty sells quality ingredient beauty products that are safe for all ages.

For more on Tailored Beauty and show notes: https://www.shopify.com/blog/tailored-beauty-social-ads

• Why manufacturing is the most important skill to master early on
• How many followers and subscribers they had before hitting the six-figure mark
• Why it's dangerous to think that your customers think or behave like you

Jeremey Fragrance is the go-to fragrance reviewer on YouTube, with over a million subscribers. Along with his brother Kamil, they built Fragrance One and presold a million in sales on its first launch. Fragrance One creates the highest quality fragrance for any situation so you can get endless compliments throughout your day.

For more on Fragrance One and show notes: https://www.shopify.com/blog/https://fragrance-one-youtube

• How to turn an influencer business into a scalable product business
• What they do to get a 30% repeat purchase rate
• The pros and cons of working with family members

Sarah’s Scribbles has gathered close to 4 million fans on Instagram while Fangs was read over 38 million times. Sarah Andersen, the artist behind both pieces of work shares how she manages her business and creative process.

For more on Sarah Andersen and show notes: https://www.shopify.ca/blog/sarahs-scribbles-merch

Tune in to learn:

• The key qualities that Sarah looks for in her publishing and business partners
• The process of turning a viral comic into published books
• And the way Sarah approaches merch to make it authentic to her audience

You'll learn from Paul on how he and his brother built a travel brand that gives back to underprivileged children in countries that were struck by the 2004 tsunami.

Gandy's International is a sustainable outdoor travel clothing brand that gives back to underprivileged children by building kids' campuses all around the world.

For more on Gandys International and show notes: https://www.shopify.com/blog/gandys-international-impactful

• How to vet charities before partnering with them
• Why they aim for a 60% margin on their products
• How to determine if a content creator is a good fit for your brand

You'll learn from an entrepreneur how he built a playful personal care brand without compromising the product image. Ballsy makes men's personal care products for below the belt.

For more on Ballsy and show notes: https://www.shopify.ca/blog/ballsy-subscription

• How to create a bold, fun, and playful brand and the benefits of such a brand
• What's involved in custom formulating personal care products
• The big lesson they learned after they thought they lost 1,000 packages during Valentine's Day

You'll learn how Kate McLeod found her ideal business partner, how conversations led to retail partnerships, and how motherhood and COVID can have silver linings.

For more on Kate McLeod's namesake skincare line and show notes: www.shopify.com/blog/kate-mcleod-partnerships

Tune in to learn:

• Why cold calling and emails can lead to fruitful partnerships
• How to grow from media coverage
• The importance of finding the right business partner based on shared values

You'll learn from an entrepreneur how she built a sustainable, slow fashion-based clothing brand. Buttercream Clothing is a slow fashion brand that ethically and locally produces comfortable and adorable size-inclusive garments.

For more on Buttercream Clothing and show notes: http://www.shopify.com/blog/buttercream-clothing-facebook-groups

• How they use Facebook groups to drive sales
• What is slow fashion and what's involved in building a slow fashion brand
• How they are able to launch new products every 2 weeks as a clothing brand

You'll learn from an entrepreneur how he made sure that his business is attractive to strategic partnerships. Apt2B is a hip online furniture brand that focuses on a metropolitan lifestyle.

For more on Apt2B and show notes: https://www.shopify.com/blog/apt2b-exit-plan

• The logistical challenges when it comes to inventory and shipping large products like furniture
• How to remain competitive when big players are moving into your market
• How to make your business attractive for acquisitions

You'll learn from an entrepreneur who started from selling her house for the first batch of inventory to being in retail stores around 25 countries.

Bug Bite Thing dedicates itself to offering customers a chemical-free, eco-friendly solution that effectively alleviates the discomfort, stinging, itching, and swelling caused by insect bites and stings.

For more on Bug Bite Thing and show notes: https://www.shopify.com/blog/bug-bite-thing-affiliate-marketing

• How they made changes in their product packaging to address customer concerns
• How they were able to amass 30,000 positive reviews on Amazon
• Why they geo-target their ads to focus on retail locations

Hear how Fanjoy became the go-to merchandising company for top social stars. From Addison Rae to The Try Guys, Fanjoy powers over 100 creators when they create and sell merch.

For more on Fanjoy and show notes: www.shopify.com/blog/fanjoy-merch

Tune In To Learn:

• How Fanjoy finds and selects social stars to work with
• The process of scaling from a print on demand business to find ideal production partners
• Fanjoy's plans for expanding into retail as a DTC brand

You'll learn from an entrepreneur how they made their first million without even a website. Rocketbook sells notebooks that can be saved forever and erased with water (or in a microwave).

For more on Rocketbook and show notes: https://www.shopify.com/blog/rocketbook-app

• What contributed to the early success of their crowdfunding campaign
• The manufacturing challenges they had with over 30,000 crowdfunding presales
• How they collected over 3 million email addresses by building an app

You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer.

Lume Cube offers high-end, portable lighting for creators and communicators. Their products help their customers capture better content & look better on video.

For more on Lume Cube and show notes: https://www.shopify.com/blog/lume-cube-bundling

• Why they focused on international expansion very early in their business
• How they manage cash flow when their cash is tied up in inventory
• How they used bundling to increase their average order value

You will learn from life and business partners on how to create and scale a business with logistics, sustainability, and inclusivity in mind.

Lounge Underwear is a direct-to-consumer intimate and apparel brand that's grown through influencer marketing. For more on Lounge and show notes: www.shopify.com/blog/lounge-underwear-dtc

Tune in to learn:

• How to build long term relationships with influencers that lasts beyond campaigns
• What kind of culture and talent infrastructures are needed to grow your team as you scale
• The reverse engineering mindset of creating an ecommerce success

You'll learn from an entrepreneur who accelerated the growth of their brand through Facebook and Google Ads. Threadheads is a pop culture-loving t-shirt brand, illustration studio, and printing hub rolled into one delightful organization.

For more on Threadheads and show notes: https://www.shopify.com/blog/threadheads-apparel-ads

• How to drive traffic when you are transitioning from selling on a marketplace to your own website
• What kind of information to include on your product page that leads to conversions
• How to get a customer to buy if they do not buy on the first visit

Learn from two entrepreneurs who are making the fashion business sustainable both financially and for the environment.

Suta is the maker of modern yet classic sarees geared towards the younger generation. For more on Suta and show notes: www.shopify.com/blog/suta-social-impact

Tune in to learn:

• How to price items that enable fair wages for artisans and affordability for consumers
• The hiring tactics and growth values to build a strong team
• How to 10x your production through marketing tactics that don't feel like marketing

You'll learn from an entrepreneur who focused on the fundamentals to grew his social enterprise that creates equitable global supply chains by working directly with farmers to cut out intermediaries and deliver exceptionally flavorful spices.

For more on Burlap & Barrel and show notes: http://www.shopify.com/blog/burlap-and-barrel-social-impact

• The benefits of a low volume BUT high margin business
• What are the most important fundamentals you need to establish for your ecommerce business
• Why you should price your products in a way that allows you to be generous to your customers

In this episode, you'll learn from an entrepreneur who used TikTok to scale their business to $5M.

SendAFriend allows customers to send stuffed animal care packages with customized notes anywhere in the world.

For more on SendAFriend and show notes: http://shopify.com/blog/sendafriend-tiktok

• What it means to develop your brand's identity and how to use it in your marketing
• How to make sure you aren't being taken advantage of by business partners and vendors
• How they used TikTok-style content for Facebook Ads

You'll learn from an entrepreneur that turned his creative outlet into a full-time, consistent business.

Glade Optics builds premium goggles and helmets for committed skiers and snowboarders.

For more on Glade Optics and show notes: https://www.shopify.com/blog/glade-optics-seasonal

• The most valuable activities when starting a business on the side
• Why they never make their emails look like emails from big companies and brands
• How they are shifting from a highly seasonal business into a more consistent year long business model

Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics initially launched as a direct-to-consumer brand that focused on offering long-lasting makeup that can withstand the humidity and heat of India's weather. Soon the brand gathered groundbreaking fanfare and took on the retail world. The company kicked off 2021 by raising $21 Million USD to further scale its endeavors to cater to the often underserved customers.

For more on SUGAR Cosmetics and show notes: www.shopify.com/blog/sugar-cosmetics-dtc

Tune in to learn:

• The digital marketing strategies that allowed SUGAR Cosmetics to reach a market that traditionally preferred in-person purchasing
• The importance of understanding consumer needs despite what established production partners might suggest
• The realities of being an entrepreneur and choosing to forgo a comfortable corporate career

In this episode, you'll learn from three entrepreneurs on how they partnered up their businesses to expand and grow their brand.

Redfora is the US's most-trusted marketplace for the very best emergency preparedness tools, supplies, and planning guides.

For more on Redfora and show notes: www.shopify.com/blog/redfora-partnership

• What to discuss when you are considering partnering or merging with another company
• How to give your customers the right amount of information without overwhelming them
• Why ego will slow you down more than anything else and how to keep it in check

You'll learn how Janell received her first national retailer contract, how she leaned on word of mouth marketing to grow her business from scratch, and how she became a beauty industry disrupter.

For more on Camille Rose and show notes: https://www.shopify.com/blog/camille-rose-organic-marketing

You'll learn from two entrepreneurs who built a multi-million dollar business by going direct to consumers.

The Groomsman Suit makes high-quality suits and tuxedos you will own, for less than the cost of a rental. For the big day and beyond.

For more on The Groomsman Suit and show notes: http://www.shopify.com/blog/the-groomsman-suit-seo

• How to identify when your business model is "good enough"
• The strategy this company used to rank on top of search engines without spending too much on marketing
• How they used virtual appointments to sell more clothing

In this episode of Shopify Masters, Denise shares her business journey of building a consumer packaged foods company from scratch and how she worked through many seemingly impossible hurdles. From finding an allergen-free facility to facing over 80 rejections from investors, we dig into the realities of challenging industry norms.

For more on Partake Foods and show notes: www.shopify.com/blog/partake-foods-fundraising

You’ll learn from an entrepreneur how and why they focused all their efforts on influencer marketing in just one city at a time to launch their brand

Fable creates premium quality home accessories that make designing the perfect space effortless.

For more on Fable and show notes: http://www.shopify.com/fable-influencer-gifting

• Why this brand envisions itself first and foremost as a tech company
• How to protect yourself against missteps when you are developing physical products
• The benefits of focusing all your marketing efforts on just one city at a time

You’ll learn from an entrepreneur who moved to China to join an accelerator to launch their wearable technology brand.

HabitAware’s keen smart bracelet uses gesture detection technology to bring awareness to debilitating & trance-like hair pulling, skin picking & nail-biting, making their customers "HabitAware" and allowing them to take control.

For more on HabitAware and show notes: https://www.shopify.ca/blog/habitaware-accelerator

• The biggest benefits of joining an accelerator
• How to run ads when you are in a heavily regulated industry
• How to successfully pre-sell your products in-person and online

In this episode of Shopify Masters, we chat with Rachael Corson of Afrocenchix on how the business was created and how COVID-19 has challenged the duo to find new ways to grow. Joycelyn Mate and Rachael Corson founded Afrocenchix to create safe and effective products for Afro, coily and curly hair.

For more on Afrocenchix and show notes: https://www.shopify.com/blog/afrocenchix-marketing

• How to transition from side hustle to a full business
• How the pandemic affected their business but found ways to adapt
• How this entrepreneur consistently invests in their employees' training

Hagan Ski Mountaineering sells advanced backcountry skiing gear for accomplished skiers who want to accomplish more.

For more on Hagen Ski Mountaineering and show notes: https://www.shopify.com/blog/hagan-ski-mountaineering-distributor

• How to help retailers sell and educate customers on your products
• How to balance between selling to retailers and selling directly to consumers
• How to identify and overcome the biggest hurdles for your customers that stop them from buying

We chat with Kirpal Bharaj of Stay Sixty on how he launched a reusable water bottle company that combines sleek, Scandinavian-inspired, aesthetic with intuitive design innovation.

For more on Stay Sixty and show notes: www.shopify.com/blog/stay-sixty-manufacturing

• How to use big brand strategies when starting a smaller business
• The hidden six-figure costs in manufacturing
• How to use Facebook ads to introduce a new product to the marketplace

From this episode, you’ll learn the three key components that allowed this jewelry business grew to a seven-figure business. From manufacturing to influencer marketing, Akram breakdown his complete business journey.

For more on Nominal and show notes:www.shopify.com/blog/nominal-influencer-marketing

Tune in to learn:

• What questions you should ask manufacturers before partnering with them
• Their game plan for selling as many products as possible at trade shows
• The best way to approach influencers to improve the chances of them working with you

In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space.

Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. https://www.shopify.com/ladder-brand-identity

Tune in to learn

• How this entrepreneur establishes brand identity to increase the perceived value of their brand and to charge a higher pricepoint
• How they decide what kind of information should be and should not be present on each page of their website
• What is like to run a business that involves huge celebrities like Lebron James and Arnold Schwarzenegger

We want to hear from you! Have feedback about the show or suggestions on who you like to hear from next? Take our short listener's survey here: https://www.shopify.com/survey

Tune in to learn:

• Julie's journey of turning home remedies into a natural skincare line with a cult following
• How Province Apothecary was featured in notable publications like Vogue Magazine, Goop, Refinery 29
• Why content marketing played a vital role in scaling the business

For more on Province Apothecary and show notes: www.shopify.com/blog/province-apothecary-pivot

On this episode of Shopify Masters, we chat with Uri of Milky Mama Canada on his journey of bringing the Milky Mama brand to Canada.

Tune in to learn

• How to structure a licensing deal with a bigger brand
• Why and how to localize a product when you are selling in a different country
• How they used Facebook ads to build a huge list of leads before launching their business

You'll learn from Chase on how they partner with trusted voices in specific communities to project a message that resonates with their consumers.

For more on PowerDot®and show note:www.shopify.com/powerdot-partnership

• How to educate a customer that might be skeptical about your product
• Why this entrepreneur thinks about his online store as a physical retail store and it guides his decision making
• What are trusted voices and how they can be powerful in your marketing

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business.

For more on Thread Wallets and show notes: https://www.shopify.com/blog/thread-wallets-niche

• The power of a “shallow rock bottom” and how it can help to quickly rebound from failure
• The importance of in-person validation and pricing
• How to identify a product or category that is more primed for the word of mouth marketing

Have you ever head of Exchange Marketplace? It’s Shopify’s marketplace to buy and sell businesses.

In addition to browsing businesses that are up for sale, you can now gift a business to an aspiring entrepreneur in your life for as little as $50.

Visit https://exchangemarketplace.com/categories/gift-a-business for more information.

In this episode, you’ll learn from an entrepreneur how they extended the demand for bicycles and where to get the best feedback for your product.

Brooklyn Bicycle Company manufactures bicycles & bicycle accessories to help people move around cities.

For more on Brookly Bicycle Co. and show notes: https://www.shopify.com/blog/brooklyn-bicycle-product-development

• How they sold as year’s worth of bikes in one quarter alone and the logistics involved
• The 3 ways to compete in a marketplace
• How they use showrooms to learn why people did and didn’t buy

From bypassing discounts to incorporating social impact, for more on how these three previous guests are planning for BFCM and show notes: https://www.shopify.com/blog/shopify-masters-bfcm-roundup

In this episode of Shopify Masters, we chat with Rod Johnson of BLK&Bold on the importance of representation, creating change within communities, and plans for the future.

For more on BLK&Bold and show notes: https://www.shopify.com/blog/blk-bold-social-impact

• Why Rod and Pernell left their corporate careers to start an impactful business
• How BLK&Bold established their retail relationships
• The importance of scalability when building a business model

This week we are chatting with Dan Blacklock of BoxThrone about crowdfunding, SEO, and customer experience.

For more on BoxThrone and show notes: https://www.shopify.com/blog/boxthrone-crowdfunding

• What factors led to the success of their $900,000 Kickstarter campaign
• What are the critical steps to take after your crowdfunding campaign ends
• Why your SEO efforts should be focused on ranking high for Google Image Search results

You'll learn from an entrepreneur who used the power of TikTok that led to selling out their entire inventory for 6 months.

For more on Peace Out Skincare and show notes: https://www.shopify.com/blog/peace-out-skingcare-tiktok

• When should you invent a new product or simply improve on an existing product
• How they use TikTok to acquire new customers
• The unique benefits of SMS marketing

In this episode, you'll learn from an entrepreneur who built her business from a personal need by creating stylish blue light glasses that merge fashion with function. Klassy Network since expanded to clothing and accessories.

For more on Klassy Network and show notes: https://www.shopify.com/blog/klassy-network-social-marketing

• What is their 321 strategy that grew their Instagram to their first 1000 followers
• The criteria they look at to evaluate business opportunities and ideas
• Should you or should you not outsource your Facebook ads to an agency

We chat with Stefan Gehrig of King Kong Apparel on product development, prelaunch strategies, and how to generate repeat sales.

King Kong Apparel is the makers of high-quality bags and backpacks for serious athletes.

For more on King Kong Apparel and show notes: https://www.shopify.com/blog/king-kong-apparel-prelaunch

• How to use the scientific method to come up with a business idea
• How to drive traffic to a pre-order page
• How to build up excitement for new product releases

You'll learn from an entrepreneur who used consultations to quickly evolve and adapt his business over time.

The Nue Co. helps people redefine their relationship with good health and how supplements play a part in that.

For more on The Nue Co. and show notes: https://www.shopify.com/blog/the-nue-co-data

• How to use consultation surveys to learn exactly how to market to your customers
• The most challenging part of having a 12-month product development process
• Why they chose to advertise using billboards

For more on Revival Jewelry and show notes: https://www.shopify.com/blog/revivial-jewlery-crowdsource

• How to manage a business that requires customization for every product
• How they crowdsource the design of their jewelry
• How they market their business when 50% of their customers are buying products as gifts

We chat with Marissa Groots from STIL on how to scale a side hustle, working with large retailers, and how to stay creative with marketing strategies.

STIL a company that aims to design organizational products that inspire women to feel, work, and find their best selves.

For more on STIL and show notes: www.shopify.com/blog/stil-marketing

• How she was able to sell out her first production run using her life savings
• Why the moved from focusing on big influencers to featuring their customers into brand ambassadors
• How she turned a seasonal business into predictive and stable revenue throughout the year

In this episode of Shopify Masters, we chat with Dean Legg of PureChimp about social media ads and how to achieve high conversion rates in a saturated market.

PureChimp sells Feel good Japanese matcha green tea and 100% natural skincare.

For more on PureChimp and show notes: https://shopify.com/blog/purechimp-social-ads

• How to increase your conversion rate
• What to do when you see a lot of competition entering your market
• The pros and cons of the different paid advertising platforms

In this episode, you'll learn from entrepreneurs how they built and scale an online business by only using Instagram.

Healthish sells health-based products that help you live a 'healthish' lifestyle.

For more on Healthish and show notes: https://www.shopify.com/blog/healthish-influencer-marketing

• What is a golden trifecta rule for choosing products
• How to identify Influencers to do Instagram influencer marketing
• What is an ideal Influencer marketing deal